Think podcasting is just for B2C? Think again.

I break down 5 powerful ways to use your podcast as a B2B marketing tool. From building authority to closing deals, your podcast can do more than you think—if you do it right.

Here’s what you’ll discover in this episode:

1. Build Authority: Show up consistently and share your expertise to position yourself as the go-to expert in your industry.

2. Borrow Credibility: Feature respected guests to signal you're playing in the big leagues and expand your reach.

3. Boost Discoverability: Use SEO and social media to make your podcast easier to find and enhance your online presence.

4. Build Trust: Nurture relationships with your ideal clients through consistent, valuable content.

5. Close Deals: Incorporate your podcast into proposals and showcase episodes as social proof to seal the deal.

You’ll also learn why keeping your podcast listener-centric is critical to its success as a marketing tool and how to align your show with your business goals for maximum ROI.

Episode #222:

https://podcastperformancecoach.com/222-generate-quality-leads-podcast/

Ready to make your podcast the ultimate tool for authority, trust, and sales? Press play.

Check out the Podcast Tune-Up Program

or learn more about Concept to Casting Podcast Launch Program on my website:

 PodcastPerformanceCoach.com.

What’s Next for Podcasting in 2025? (Hint: It’s Not Just About Video)

Podcasting is growing up fast, but are you keeping up? From political candidates hitting the mic to the rise of video podcasts, 2024 was wild—and 2025 is shaping up to be the same. Are you staying ahead of the curve?

I found a great article on Cohost's website about what 2025 has in store for podcasters. I'll link to those 25 trend predictions in the show notes if you want a more in-depth look into the future. But here are mt top 3 from the list.

Here’s what you’ll learn in this episode:

1. Creative Monetization Tactics: Discover new ways to make your podcast work harder for your business. Dynamic ads, private podcasts, and more!

2. The Rise of Video Podcasting: Why video matters more than ever—but why you shouldn’t jump on the bandwagon without a plan.

3. The Power of Authenticity: In a world flooded with AI, your unique voice is more valuable than ever.

4. The Case for Micro Podcasts (Bonus Trend): Why shorter, snackable episodes might be the next big thing.

Why this matters for you:

If you're an entrepreneur using your podcast to generate leads, establish authority, or boost sales, these trends are worth paying attention to. But here's the kicker: trends come and go, and not every trend is right for your show. I'll share how to stay listener-focused and make the right decisions for your podcast and business.

Mentioned in this episode:

1. Want to align your podcast with your business goals? Check out the Podcast Tune-Up Program for a step-by-step guide to realigning your show and boosting your ROI.

2. Link to the full 2025 podcast trend predictions from Cohost (in the show notes).

Stay ahead of the curve, stay true to your audience, and make 2025 your podcast’s best year yet.

Learn more about the Podcast Tune-Up Program → PodcastPerformanceCoach.com

 

Are you afraid that niching down will shrink your podcast audience?

Think again! In this episode, I’ll show you why going “nice and nichey” could actually be the best move you ever make for your podcast.

Spoiler alert: It’s not about getting more listeners; it’s about getting the right listeners.

We all know the temptation to appeal to everyone—after all, who wouldn’t want a massive audience? But unless you’ve spent decades building your brand like Joe Rogan, going broad is a recipe for getting lost in the noise. Instead, I’m here to tell you that focusing on a specific, well-defined niche can sharpen your podcast’s edge, grow your authority, and lead to better conversions.

In this episode, I dive into the real-life success stories of podcasters just like you who were hesitant to niche down, but once they did, they saw massive growth—not just in their listener base, but in their business as well.

Key Takeaways:

1. The Myth of the Niche: Why trying to be the next Joe Rogan isn’t a winning strategy for most podcasters.

2. Tracy’s Transformation: How narrowing her focus to boudoir photography turned a struggling podcast into a thriving business tool.

3. Andre’s Breakthrough: By zeroing in on reputation management for gyms, Andre’s podcast became the go-to resource for gym owners looking to stand out.

4. Overcoming Niche Fear: Practical steps to stop chasing everyone and start building a loyal, engaged audience that converts.

5. The Power of Deep Connection: How Inna’s pivot to a Hashimoto’s health podcast brought her back to the top of her field.

6. Why More Downloads Aren’t the Answer: Why focusing on niche content can lead to more sales and a more loyal audience.

Don’t let the fear of narrowing your focus hold you back from podcast success. Embrace your niche, and watch your podcast not just grow, but thrive.

Ready to Niche Down?

If you’re still on the fence about niching, let’s talk. 

Book a free podcast coaching call, and I’ll help you find the perfect niche that aligns with your expertise and audience. 

 Head over to PodcastPerformanceCoach.com and let’s get your show working smarter, not harder.

Resources:

1. Podcast Tune-Up Program

2. Free Podcast Coaching Call

 

Is AI threatening your podcast’s visibility? Find out how to stay ahead (and findable).

Search engines are changing, with AI-generated answers often superseding website recommendations. What does this mean for your podcast’s SEO and organic reach? If your podcast has been a major contributor to your website’s SEO, this shift could impact your visibility and growth. But don’t panic – there are strategies you can implement right now to adapt and thrive.

In this episode, discover:

1. Why AI-generated responses are becoming the new norm in search engines.

2. How to leverage email marketing to build and nurture your audience.

3. Strategies to increase your visibility and become an authority in your niche.

4. The importance of doubling down on social media engagement to build loyalty.

Learn how to diversify your marketing strategy and maintain the ROI of your podcast even as AI changes the landscape. Don’t let AI take the lead – equip yourself with the tips and tactics to keep your podcast top of mind for your listeners.

Hit play to find out how you can stay ahead of the curve and ensure your podcast continues to thrive in this evolving digital landscape.

Podcast Coach,

Tim Wohlberg

THE PODCAST TUNE-UP:

https://podcastperformancecoach.com/podcast-tune-up/

Struggling to keep your podcast fresh?

The secret might just be repetition!

Discover why revisiting your core topics can boost your authority and keep listeners coming back for more.

Ever feel like you're running out of new ideas for your podcast?

You're not alone. Many podcasters hit a wall, thinking they need fresh topics all the time. Here’s the kicker: you don’t. It’s not about reinventing the wheel; it’s about reinforcing your message.

Most of your listeners haven’t heard every episode. They didn’t start at episode #1 and follow religiously. Even your super-fans don’t remember everything. So, repeating topics isn’t just okay—it’s essential. It reinforces your message, aids comprehension, and solidifies your authority.

Imagine explaining a concept multiple times in different ways—using new analogies, fresh takes, or case studies. This repetition helps listeners fully grasp and retain your message. Plus, it establishes you as the go-to expert in your field.

And think about this: when people search for solutions online, they look at multiple sources. You want to be that recurring expert who shows up in their search results, not just a one-time hit.

Running a business means solving your ideal customer’s problems. You don’t have to constantly innovate new solutions. Stay in your lane, solve that one problem exceptionally well, and keep attracting new listeners.

Recycle and revamp your old topics with new insights and perspectives. It’s not about dazzling your audience with novelty every time but ensuring they understand and remember your core messages.

Check out episodes 24, 56, 122, 154, and 193. They all touch on the importance of consistency through repetition. Walking my talk, baby. 

Click play to learn more about how you can do it effectively too.

24 5 Ways to Generate Podcast Topic Ideas

56 How to Brainstorm your Podcast Ideas 122 What are Podcast Themes and Do You Really Need Them? 154 Are You Ignoring The Best Podcast Episode Topic Ideas? 193 5 Content Hacks So You Never Run Out of Podcast Episode Topics

Ready to make your podcast an authority-boosting marketing tool?

Book your free private podcast coaching call by clicking the big orange button on PodcastPerformanceCoach.com.

 

Do you want your podcast to be remembered, understood, and trusted?

Embrace the secret weapon of the world's most compelling speakers: repetition.

Repetition isn’t just a broken record; it’s a powerful technique to make your message stick. Think of it as a mental highlighter, ensuring your key points don’t get lost in the noise of daily life.

Studies show that repetition helps with memory formation and builds trust. Simply put, repetition makes your message memorable and believable. Boom - who doesn’t want that?

In this episode, we dive into smart repetition strategies to transform your podcast into a memorable experience:

1. Literal Repetition

2. Contextual Repetition

But beware, overdoing it can backfire. Find a balance to reinforce key points without overwhelming your audience.

Repetition is also crucial for your Calls to Action (CTAs). Repeat your CTA multiple times to ensure your listeners remember it.

Ready to make your podcast unforgettable?

Press play and discover how to use the power of repetition to boost your podcast’s impact. Let’s ensure your podcast isn’t just heard but remembered.

Book your free private podcast coaching call at PodcastPerformanceCoach.com.

https://calendly.com/timwohlberg

Let’s work together to make your podcast the powerful marketing tool it’s meant to be.

https://podcastperformancecoach.com/

If you’ve ever wondered, "How do I improve my podcast voice?" or caught yourself thinking, "I hate my voice," this episode is for you.

In this episode, I reveal my top 5 tips for improving your vocal performance and making your voice work for you, not against you. Whether you're new to podcasting or a seasoned pro, these tips will help you project confidence, engage your audience, and build your authority.

 

What You'll Learn:

1. **Breath Control:** Discover how proper breathing techniques can transform your voice. Learn why standing while recording can give you more energy and a fuller sound.

2. **Recording Environment:** Find out how to create a cozy, soft space that enhances your voice and makes you sound more professional without breaking the bank.

3. **Voice Authority:** Learn the secret to dropping your voice at the end of sentences to instantly boost your authority and avoid the pitfalls of upspeak.

4. **Rehearsal Techniques:** Understand the importance of rehearsing your script and how this practice can make your delivery smoother and more confident.

5. **Editing Tips:** Get my best advice on editing your podcast to fix mistakes on the fly and ensure your final product is polished and authoritative.

 

You might be surprised that many of my tips aren't just about your voice—they're about how you use your voice and the environment you create for recording. If you want to sound like a pro, it’s time to make some simple but powerful changes.

 

Why Listen?

If you're serious about podcasting, these tips will help you connect with your audience on a deeper level, project your expertise, and ultimately grow your podcast's reach and impact. Plus, I’ll share why you should always assume you’ll need to edit and how this mindset can actually improve your performance.

Ready to take your podcast voice to the next level? Tune in now and start sounding like the authority you are.

For more detailed tips, check out these episodes:

- Episode 005: [Standing VS. Sitting When You Record]

- Episode 042: [Mic Placement]

- Episode 169: [Ideal Recording Space]

 

### Need More Help?

If you’re looking for personalized guidance, my Podcast Tune-Up Program is exactly what you need. In less than 2 months, through one-on-one coaching, we'll have your podcast cranking out positive ROI. 

This is the Podcast Tune-Up

 

Stop letting guests hijack your podcast with self-promotional plugs!

Learn why you should handle plugs yourself and how to keep your audience engaged.

Are you tired of feeling like you have to give your guests the last few minutes of your show for their plugs? Guess what? You don’t have to!

There’s no podcast rule that says you must hand over your show’s reins to your guests for self-promotion. Seriously, it’s not a rule.

In this episode, I explain why letting guests plug themselves can be a colossal mistake. I'll show you a better way to maintain control of your show, keep your audience engaged, and ensure every episode ends on a high note.

**What You'll Learn:**

- Why you should never ask guests open-ended plug questions

- The negative impact of guest plugs on listener engagement

- How to take control of all plugging duties yourself

- Practical steps to communicate expectations with your guests

- How to record a polished extro after the interview

- The importance of curating valuable offers for your audience

 

**Key Takeaways:**

- Maintain control of your show and prioritize your audience’s needs

- Record your extro separately to ensure a smooth, engaging finish

- Set clear expectations with guests to avoid awkward, rambling plugs

- Only share guest offers that add real value to your listeners

 

It’s your job to give your listeners everything they need from each episode. Respect and nurture your relationship with your audience by taking charge of guest plugs.

 

For more podcasting advice and to book a free private podcast coaching call, visit [PodcastPerformanceCoach.com]

https://podcastperformancecoach.com

Get on my calendar.

https://calendly.com/timwohlberg

 

Feeling like your podcast has lost its spark?

Don’t overhaul or abandon it just yet!

Here are 3 actionable tips to refresh your podcast and keep your audience engaged.

1. Update your show description, trailer, and categories for a fresh take.

2. Upgrade your podcast artwork without losing your brand identity.

3. Experiment with your format to keep your content exciting.

If you’re contemplating bigger changes like the name of your show, target audience, or content plan, you might need a complete tune-up.

My Podcast Tune-Up Program offers a deep dive into aligning your podcast with your evolving business goals.

**Interested in a more aligned podcast that serves you, your audience, and your business?**

Book a free podcast coaching call with me at [PodcastPerformanceCoach.com](https://podcastperformancecoach.com).

OR

Get on my calendar NOW for a FREE Podcast Coaching Call

https://calendly.com/timwohlberg

 

Enjoyed this episode?

Subscribe for more podcasting tips and strategies!

Struggling to get insightful answers from your guests?

This episode's all about going beyond surface-level interviews and crafting conversations that captivate listeners.

We all know the feeling: you book a fantastic guest, but when the mics roll, they clam up. ‍ One-word answers make for a snoozefest, and you're left scrambling to salvage the episode.

Enter expander questions! These gems are your secret weapon to crack open even the toughest nuts.

Expander questions aren't about padding the episode. They're about creating a 3D listening experience. Think vivid details, emotional connection, and real-world application. That's how you grab listeners and keep them hooked!

Here's your emergency interview kit: (Bookmark these!)

1. Clarify: "Tell me more about that" or "Can you elaborate?"

2. Feelings: "How did that make you feel?" or "What emotions came up?"

3. Details: "Walk us through the process" or "What specific steps did you take?"

4. Connect: "How does this relate to your overall experience?" or "Have you faced similar situations?"

5. Apply it: "What can listeners learn from this?" or "How can they use your advice?"

6. Quirky: "What childhood experience prepared you for this?" (Fun twist!)

Remember, the key is to listen actively and be genuinely curious. Let go of your script and follow the conversation where it leads. Trust me, it's way more fun that way!

 

Also for your earballs:

Episode 014 Mastering Open Ended Questions

https://podcastperformancecoach.com/014-mastering-open-ended-questions/

 

Want to master the interview and skyrocket your podcast? Book your free coaching call today and let's build your expander question arsenal together!

Get on my calendar here:  https://calendly.com/timwohlberg

OR

https://podcastperformancecoach.com/

You thought podcasting was your shortcut to authority, right?

But are those endless interviews REALLY serving you or your listeners?

Let's face it, interviews feel easy. But are they getting you closer to your goals? This episode cracks open the truth about why solo shows might be your podcast's secret weapon.

We'll explore why interviews can be a crutch, and how focusing on solo episodes can help you:

1. Become the Authority: Showcase your own expertise and build trust with your audience.

2. Connect on a Deeper Level: Speak directly to your listeners, instead of ignoring them like a fly on the wall.

3. Boost Engagement: Craft laser-focused episodes that resonate with your target audience.

Nervous about going solo? Don't worry!

I'll share a winning formula to keep your solo shows simple, engaging, and results-driven. I even share a mini-case study of how this worked for one of my clients.

If you decide to keep interviews as part of your plan, I've got some top tips for interviewing guests that won't leave your listeners feeling left out AND build that listener relationship while showcasing your expertise.

So ditch the interview crutch and get ready to connect with your audience on a whole new level.

Let's make your podcast the marketing tool it was always meant to be.

Need Help?

Get on my calendar for a FREE PODCAST COACHING SESSION

https://calendly.com/timwohlberg

Or visit

https://podcastperformancecoach.com/

Accidentally uploaded a podcast with a little boo-boo?

It happens!

Here are practical tips on replacing episodes with errors and why you may want to embrace imperfection instead. 

Warning - if you're letting your ego call the shots with your podcast, you may not want to hear what I have to say about being human and letting a few little slips slide.

Podcasting accidents and slip-ups happen. But, you don't have to live with it forever. There is a way to fix it and move on without losing your audience's trust or your download count. In this episode, I tackle what mistakes to correct and which ones you might just want to live with. I give you a step-by-step guide on how to handle those flub-ups like a pro.

I also cover what to do if your podcast is on YouTube as a video.

Making a mistake during an edit, mispronouncing someone's name, quoting a questionable fact, or uploading the wrong file - these things happen to all of us. You're human. It's part of what makes your podcast listenable. But, if you want your podcast to serve as a powerful marketing tool, you need to know what serves your listener, what's worth your time, and when your perfectionism is getting in the way of marketing effectively. 

Whether you're a seasoned podcaster or just starting out, this episode is packed with actionable advice and strategies to help you navigate the ups and downs of podcasting with confidence.

Want more specific help on how to make your podcast a marketing tool for your business?

Book your free coaching call now. https://calendly.com/timwohlberg

003 How to Listen to Your Own Podcast

https://podcastperformancecoach.com/

Make Your Mic Matter: My Top Podcast Microphone Picks

Your microphone is the most critical piece of podcasting equipment, yet too many podcasters are using the wrong one—or using it the wrong way. In this episode, I’ll help you choose the best microphone for your podcast, no matter your budget.

We’re talking about:

1. Why your microphone can make or break your podcast.

2. The truth about the Blue Yeti and Joe Rogan’s Shure SM7B. - If it's too late and you already bought the Yeti - WATCH THIS video on how to use the YETI properly - https://youtu.be/0W7B7kxQdmc

3. My top 3 microphone recommendations for beginners, intermediate podcasters, and pros.

Plus, I’ll share tips on how to optimize your sound with simple tweaks to your recording environment and technique. Whether you’re just starting out or looking to upgrade, this episode will help you sound like a pro.

Links and Resources Mentioned in This Episode:

1. My Recommended Microphones

2. Free Coaching Call

Invest in your podcast’s success and discover how the right microphone can elevate your sound, your authority, and your impact.

Let’s make your mic matter!

Ready to upgrade your podcast mic setup?

Check out my recommendations and get started sounding better today.

Congratulations!!!

You've been nominated for a podcast award (←that was me last month!). Would you consider yourself a podcasting success? Seems like an easy answer, but it's not.

Success in podcasting - especially if you're an entrepreneur - isn't just about accolades or download numbers; it's about leveraging your platform to achieve your business goals.

In this episode, we'll explore why chasing big download numbers might not be the best approach for every podcaster. I'll share insights from my own journey and real-life success stories from entrepreneurs who have redefined podcasting success on their terms.

Just like preparing a nutritious meal, your podcast should provide value and nourishment to your audience, rather than just focusing on superficial metrics.

I also highlight the various ways podcasting can benefit entrepreneurs, from building authority and attracting quality leads to driving sales and boosting search rankings - even with small numbers. It's about creating meaningful connections and making a lasting impact in your niche.

This is all especially true if you are podcasting for your business (instead of as a business — if you don't know the difference, I explain it all in episode 75)

Now, about that Ambie award nomination for the show I produce and edit, (Big Lash Energy)... it was a stark reminder that while it's nice to be nominated, it is not the end-all-be-all in podcasting success. It was a very nice feather in podcaster Jayna Marie's hat but her picture of success is oh so much bigger than this award! She is on her own path and by the way... she's the real deal!

Need some help determining what success looks like for your podcast? 

Maybe you need some help getting to that success. Let's connect and discuss how we can turn your podcasting dreams into reality. Book a free coaching call.

https://podcastperformancecoach.com/

Great scripts can flop or flourish - the difference is in the delivery.

And, the secret to a well-delivered script is what you're looking at when you read. In this episode, I'm sharing my top tips for marking up your script to get you the best, most engaging performance possible.

This is the art of script delivery and it's a game-changer for any podcaster. Learn how to transform your scripts from dull to dynamic with insider secrets I've gleaned from over 30 years in broadcasting.

Whether you're scripting top to tail or just framing your episodes with my Oreo Cookie method (check out episode 10 for more), I'll show you how to deliver like a seasoned pro.

First up, let's write like we speak.

Forget fancy writing – we're all about authenticity here! Embrace contractions, dropped g's, and misspellings to capture your natural voice.

Now, let's talk punctuation. 

It's not just for grammar nerds – it's your secret weapon for a killer performance. Add extra commas, slashes, and exclamation points to guide your delivery and keep your audience hooked. Anything that catches your eye and reminds you to... take... your... time!

Say goodbye to chunky paragraphs and hello to readability!

Break up your script into bite-sized chunks to make it easier to digest and deliver. Write out numbers and punctuations to avoid tripping up during your delivery. For example, my script don't have 'visit podcastperformancecoach.com' – it's 'visit podcast performance coach dot com'. Keep it smooth, keep it flowing!

Grab a pen and mark up your script like a pro!

Underline important words, add exclamation points, arrows – whatever helps you deliver your message with passion and conviction. Can't print your script? No problem! Use digital tools like bolding, italics, and emojis to mark up your script and enhance your delivery.

And here's a little trick I learned early on – restart and repeat!

After recording your full script, swing right back to the beginning and restart your read without stopping (like in episode 133). It's a surefire way to warm up and get into your flow for a flawless performance that sounds just as good out of the gate as it does on the CTA at the end.

Ready to take your podcast to the next level?

Implement these tips in your next recording and watch your audience grow. Click play now to listen to the full episode and take your podcasting journey to the next level. And if you're ready to turn your podcast into a marketing powerhouse, book your free podcast coaching call today! Until next time, keep podcasting like a boss!

 

GET THE PODCAST TUNE-UP WORKING FOR YOU

https://members.podcastperformancecoach.com/ptu

BOOK A FREE PODCAST COACHING CALL

https://calendly.com/timwohlberg

Feel like your once-passionate podcast is turning into a chore?

Maybe it's time for a podcast divorce? Don't kick your show to the curb just yet - there may be a way to rekindle the flame and turn your show into a lead-generating, authority-boosting marketing machine (without the love loss).

This episode was inspired by one of my recent clients who reached out to me because he was bored. After a few hundred episodes, he was no longer feeling the love. Wisely, he reached out before doing something drastic!

In this episode, I explore what causes podcast boredom, what it looks like, and the crucial questions you NEED to ask yourself before throwing in the towel. If your podcast is worth saving, then I also share actionable steps you can take to reignite your love for your show (and make it profitable too!).

So, whether you're feeling uninspired, questioning the purpose of your podcast, or stuck in the comparison trap, this episode is for YOU. Let's turn that "meh" feeling back into podcasting passion and help you grow your business through the power of podcasting.

 

Click play to discover:

1. The sneaky signs your phoning it in (and how to fix it)

2. How to assess if it's YOU or your podcast that's the problem (and what to do about it)

3. Actionable tips to re-energize your content and approach

4. How to really get your podcast relationship to a good place by working with a Podcast Coach.

Don't let your podcast relationship fizzle out! Tune in and let's rekindle the magic together.

Want to turn your podcast into a marketing machine that you love to turn on? Check out The Podcast Tune-Up. https://members.podcastperformancecoach.com/ptu

Or to talk about it, get on my calendar and book a FREE Podcast Coaching Call

https://calendly.com/timwohlberg

Looking for the links?

CLICK HERE for FULL shownotes and ALL the links mentioned in this episode.

Google Podcasts bites the dust, BUT your podcast can THRIVE!

Discover the YouTube Music magic & explode your reach with my 3 ninja migration strategies. Hit play & future-proof your podcast NOW!

In this episode, I'm giving you everything you need to know about the podcast player shakeup and why you need to be on YouTube Music, like, yesterday.

We're talking:

1. Why Google Podcasts is joining the dodo (and what it means for you)

2. The MASSIVE potential of YouTube Music for podcast domination (think millions of new listeners!)

3. Migration made easy: 3 foolproof ways to get your podcast on YouTube Music in minutes (seriously, minutes!)

4. Bonus ninja tips: Optimize your podcast for maximum discoverability and growth on YouTube Music

 

Click here for links to all the video tutorials you need to get your show set up on YouTube Music.

 

Ditch the panic, grab your headphones, and get ready to explode your podcast reach like never before. Hit play and let's future-proof your podcast together!

 

A Bigger Audience Doesn't Always Equal Success

If your podcast isn't aligned with your business, attracting more listeners isn't going to mean more sales. I can help you get that podcast tuned up and serving your business goals.

It all starts with a free coaching call. Get on my calendar... what are you waiting for?

https://calendly.com/timwohlberg

https://podcastperformancecoach.com/

Don't Blow Your Interview with the First Question! Instead, Captivate Your Audience from the Start

In this episode, I want to convince you to NEVER start an episode with a LAME question again becasue it's killing your podcast.

Have you ever used these open-ended fluff-questions like, 'How did you get started?' 'Tell us about yourself' and 'What got you into this?' They're generic, bore our listeners, and leave your guest floundering.

These open-ended prompts lead to messy answers and uninteresting narratives.

Let me break down all of the reasons to skip generic questions in your podcast interviews:

 

1. Disrespectful to your listener: Their time is valuable, don't waste it on irrelevant details.

2. Messy for you: Sorting through rambling answers takes effort and detracts from the key points.

3. Lazy and unprofessional: Do your research and ask targeted questions in advance.

4. Undermines your authority: You lose control of the direction and length of the answer.

5. Awkward for your guest: They stumble through generic prompts, hindering their best performance.

So, how should podcasters start their interview?

Start with a direct question that delivers immediate value to your listener. Grab their attention with the most important information right away. Remember, you're the host, guide the conversation towards what matters most to the listener.

Pro Tip: Ask personal history questions during the pre-interview, then use that knowledge to craft insightful interview questions that showcase your expertise and set your guest up for success.

And, don't worry - this approach doesn't mean you can't ask the background questions. You can get their origin story or their background later - once the listener actually cares about them because they've gotten valuable information or ideas.

By following these tips, you can:

1. Hook your audience and keep them engaged.

2. Show your professionalism and preparation.

3. Guide the conversation towards valuable content.

4. Make your guest feel comfortable and prepared to shine.

5. Ultimately, create a winning podcast interview for everyone involved.

6. Ready to level up your podcast interviews? Tune in for more actionable tips and strategies!

Remember, interviewing skills are something to be honed over time. Pay attention to the questions you ask, how you respond, and make sure that you represent your listener every step of the way (the conversation is for them, after all). But most importantly, start strong with an intentional question right out of the gate you know is going to deliver value to your listener.

If you need help with your interview skills or aligning your show to your listener's needs (aka aligning it to your potential customer's needs), book a free coaching call.

https://calendly.com/timwohlberg

https://podcastperformancecoach.com/

Want to keep improving your interview skills on your own?

Check out these past episodes:

https://podcastperformancecoach.com/this-one-tip-will-make-you-a-much-better-interviewer/

https://podcastperformancecoach.com/185-why-your-podcast-guest-intros-suck-format/

https://podcastperformancecoach.com/040-how-to-properly-introduce-your-podcast-guest/

https://podcastperformancecoach.com/019-tell-us-not-question/

https://podcastperformancecoach.com/123-want-amazing-interview-skills-take-a-lesson-from-larry-king/

REALITY CHECK.

If your podcast isn't performing or your business is changing, it may be time for a podcast pivot.

From niche mastery to audience shifts, I reveal the secrets to skyrocketing downloads, leads, and sales.

In this episode, we look into the power of the podcast pivot. 

Discover how to pivot strategically, whether by narrowing your topic, targeting a specific audience, shifting your current audience, changing your show format, or refining your podcast's intention.

These intentional changes can lead to significant impacts on downloads, leads, and sales. 

Transform your podcast and see immediate results.

Ready to take action? 

Want personalized guidance on your podcast pivot journey?

Check out the Podcast Tune-Up Program for a comprehensive review and alignment with your current business goals. Whether you choose the self-study Tune-Up program or opt for one-on-one custom coaching, I'm here to help you attract your ideal customers and elevate your podcast's performance.

Go to podcastperformancecoach.com to book your free podcast coaching call.

Let's take your podcast to new heights!

Ready to transform your podcast into a business-booming tool?

In this special 200th episode, I share what I've learned from 7 years of podcasting success. Discover the secrets my clients use to grow their authority, generate leads, and convert effortlessly.

Highlights of this Milestone Episode:

1. Building Your Business Foundations:

Align your podcast with your existing business. Learn why clarity about your business's purpose and target audience is the first step to podcast success.

2. Unveiling Your Podcast's True Intentions:

Move beyond download numbers. Understand the true purpose of your podcast and how to set meaningful goals using KPIs.

3. Crafting a System: The Power of a Funnel:

Create a seamless listener journey by integrating your podcast into a well-defined funnel, mirroring your customer's journey.

4. The Ecosystem Approach: Beyond the Podcast:

Leverage your podcast as a vital tool within a broader marketing ecosystem. Drive engagement across various platforms to boost your authority.

5. Embracing Support: You Don't Have to Go It Alone:

Learn why successful podcasters invest in support. Discover how hiring experts and utilizing tools can make your podcasting journey more efficient and successful.

Taking Action for Your Podcast's Success:

Now it's your turn! Apply these insights to your podcast immediately. Clarify your business, set intentions, establish a system, create a marketing ecosystem, and don't hesitate to seek support. Your podcast growth means business growth.

Book Your Free Podcast Coaching Call:

Ready to be one of the success stories I brag about 100 episodes from now? Let’s dig into these areas in a free podcast coaching call.

https://calendly.com/timwohlberg

OR: 

Visit https://PodcastPerformanceCoach.com

 

Should you put ads in your podcast if the whole point is to increase your authority and drive traffic to your business?

Normally, it's a steadfast Heck No from me but I've got one caveat: dynamic ads.

In this episode, I explain how dynamic ads can increase your podcast ROI without compromising your message or your brand integrity.

Many of my clients have made the switch and it's given me a lot of insight into how to optimize this tool while staying on track with your podcast mission.

Here are the best practices that I share (in greater detail) in this episode:

1. Be Intentional: Avoid ads without a purpose.

2. Keep It Short: Engage without interrupting.

3. Make It Fun: Connect with your audience authentically.

4. Regular Updates: Keep your dynamic ads relevant.

 

When you get this right, you can serve your audience without selling them. And that is going to mean that you are also serving your business. Don't let third-party ads compromise your brand; leverage dynamic ads that guide your fans to the next step...with you!

 

Needs some support aligning your podcast to your business?

Visit https://PodcastPerformanceCoach.com

 

Book your FREE PODCAST COACHING and elevate your podcasting game.

https://calendly.com/timwohlberg

In this episode, we explore the real impact of mouth noises on your listener's experience.

Ever had someone eat too close to your ear? Imagine subjecting your audience to that. The University of York's survey reveals that 71% of podcast listeners use headphones, making mouth noises more pronounced than ever.

But fear not!

We don't just talk about the problem; we offer practical solutions. From identifying different mouth noises to finding the right level of mouth moisture, we've got you covered. Discover why addressing these issues at the source is crucial for maintaining a professional podcast.

When a client and I were working together once, we disovered a mouth click she had. But it only showed up when she was doing solo episodes. Find out how we tackled and eliminated the clicks without letting it become a confidence-killing distraction.

Learn the importance of testing and experimentation, from keeping a drier mouth to trying different liquids. We even share an unconventional solution that worked for our client – hint: it involves a glass of wine.

Your podcast deserves a distraction-free listening experience.

Don't let mouth noises take the spotlight. Tune in now for actionable tips and a deep dive into solving this common issue. Elevate your podcasting game and keep your audience engaged – because every click and smack counts. Hit play and transform your podcasting journey today!"

 

Want to take your podcast to the next level?

Check out these other helpful links:

https://podcastperformancecoach.com/194-5-mistakes-podcasters-make-with-their-microphone-and-how-to-fix-them/

https://podcastperformancecoach.com/007-smile-when-you-podcast/

https://podcastperformancecoach.com/020-shit-shit/

https://podcastperformancecoach.com/009-headphones-not-optional/

 

Book a FREE PODCAST COACHING CALL

https://calendly.com/timwohlberg

Transform your podcast from 'meh' to 'mind-blowing' with the power of storytelling!

Dive into the magic of classic storytelling in this episode and discover how to captivate your audience, build connections, and make your podcast unforgettable.

In a world saturated with podcasts, standing out is crucial. It's not just about information; it's about the connection you forge with your audience. Stories are the key to achieving that connection and leaving a lasting impression.

In episode 107, I shared the science behind storytelling, exploring its ability to deepen connections and enhance memorability. Take a journey into the back library and give it a listen to uncover the secrets.

Episode 108 further enriches your storytelling arsenal by exploring different types of stories you can incorporate into your podcast. Dust off that episode and unearth valuable insights.

Now, let's unleash the power of classic storytelling. No more monotone facts; we want your audience on the edge of their seats, eagerly anticipating your every syllable.

Here are the essential parts of a compelling story:

1. **Set the Stage:**

- Describe the setting, transporting your listener to the heart of the story. Create an atmosphere that hooks them instantly.

2. **Create a Connection with the Characters:**

- Make your audience care about the main characters, including yourself. Foster a connection by revealing shared traits and experiences.

3. **Build Tension with Conflict:**

- Every great story needs tension. What conflict drives the narrative? Why is the character embarking on a journey?

4. **Climax:**

- Take your listeners to the crux of the story. Describe the turning point, the climax, and the aha moment where resolution begins to unfold.

5. **Bring it Home, Baby!:**

- Conclude your story with a resolution. Whether it's a happy ending or a lesson learned, reveal the reason behind the story and connect it to your podcast, business, or offer.

Bonus Tip: Infuse emotion and energy throughout your story. Pizzazz is the secret sauce to making your storytelling truly come alive. Play with pacing, leverage the power of the pause, and add drama through volume adjustments or changes in proximity to the mic.

Remember, your storytelling style is as crucial as the story's components. Develop your unique style, surprise your listeners, and make your stories truly memorable.

If you're hungry for more than just quick tips, check out my Podcast Tune-up program. Let's work together to transform your podcast into a marketing machine. Grab your free 15-minute coaching session [here](insert-link).

Tune in, turn up the storytelling magic, and let's make your podcast an irresistible experience for your ideal clients!

More Storytelling Episodes:   https://podcastperformancecoach.com/107-why-you-need-more-stories-in-your-podcast/   https://podcastperformancecoach.com/108-how-to-use-storytelling-effectively-in-your-podcast/   https://podcastperformancecoach.com/167-how-to-pull-stories-from-your-podcast-guests-that-will-wow-your-listeners/   https://podcastperformancecoach.com/192-how-to-make-your-content-more-relatable-for-your-listener-with-one-simple-phrase/   Book a FREE PODCAST COACHING CALL here: https://podcastperformancecoach.com/

 

 

Feeling podcast burnout?

You’re not alone. Learn how to take a break from podcasting without losing momentum or disappointing your listeners.

Taking a vacation or enjoying family time shouldn’t mean letting your podcast audience down. In this episode, I share two powerful strategies for repurposing content, so you can keep your show running even when you need a breather. Whether it’s for the holidays, a summer break, or just a hectic week, these tips will save you time and keep your listeners engaged.

Here’s what I cover:

1. Republishing Old Episodes (with a Fresh Spin): How to bring back fan favorites with a new intro and outro that make them feel relevant and fresh.
2. Creating Patchwork Episodes: Collect past golden nuggets and turn them into “best of” content with curated themes, saving you time while delivering tons of value.
3. Batching “Break” Episodes: Plan ahead so you’ve got content ready for those busy weeks or much-needed vacations.

Plus, I explain why repurposing content isn’t just about saving time—it’s about showcasing the best of your podcast while staying consistent for your audience.

If your back catalog feels more like a pile of “meh” than “must-listen,” I’ve got you covered. Check out the Podcast Tune-Up Program to realign your podcast with your business goals and create episodes that are always worth revisiting.

Ready to learn how to keep your podcast alive while taking a break? Hit play now!

Resources & Links Mentioned:

1. Podcast Tune-Up Program
2. Episode 122: Learn about podcast content themes.

Podcast guest exchanges can be a powerful marketing strategy — when done right. You've probably heard about the benefits of exchanging guest appearances, but let's face it, it's not always smooth sailing. In this episode, I guide you through the intricacies so you can optimize guest exchange opportunities, without wasting your precious time.

So, what exactly is a podcast guest exchange? It's when you invite someone to your show, and they reciprocate by inviting you to be on their show. It's a mutual sharing of audiences. But beware, not all exchanges are a match made in heaven. Here are a few mismatches to watch out for.

Mismatch Flag #1: Ensure your guest exchange brings value to your audience. Your audience is your currency, so don't jeopardize their trust by featuring someone who doesn't have something of value to offer them.

Mismatch Flag #2: Consider if the other show's audience aligns with your content. It's a two-way street – make sure you can provide value to their audience, as well.

Mismatch Flag #3: Evaluate the quality and size of the other podcast. Yes, this is a tiny bit of podcast snobbery but if you don't have all the time in the world then this is important. A significant audience gap or a mismatch in niche and quality could impact the success of the exchange.

If there aren't any mismatch flags then here are a few more tips to get the most out of the guest exchange.

Before you dive in, define your goals. Are you looking to grow your audience, leverage someone else's authority, or align with a specific niche? Knowing your objectives will help you assess each offer strategically.

Remember, not every proposed exchange has to be reciprocal. If it doesn't align with your goals, it's okay to decline.

Be clear on expectations, especially around promotion, to ensure a fair and balanced collaboration.

And here's a pro tip: clarity in communication, including email correspondence, is key. Whether you're pitching or receiving requests, setting expectations upfront ensures a successful exchange.

The key to satisfying guest swapping is going in with open wide eyes, having a clear goal, and a discerning mindset. Your podcast is your brand, and you don't want to compromise it just to get on more shows.

You don't have to say yes to every opportunity; prioritize quality over quantity.

If you found this tip valuable, hit that follow or subscribe button. It lets me know you're serious about podcasting.

And if you're podcasting for your business or considering starting one, check out my coaching packages to kickstart or revamp your show. Visit my website for all the details or book a free coaching call.

FREE PODCAST COACHING CALL

https://calendly.com/timwohlberg

COACHING

https://podcastperformancecoach.com/

 

 

Will your listener's first impression of your podcast also be their last? You only get one chance for a first impression.

**The Listener's Journey: It Starts Before They Press Play**

Your listener's journey kicks off long before they even hit that play button. They're on a quest, seeking an expert or a solution to their specific problem. They're turning to platforms like Google, YouTube, and, of course, podcasts. It's the same way most of my clients find their way to me when they're ready to launch a show or make their existing podcast even better. Your potential audience is out there, searching for content that can address the very challenges your business solves. The question is, will they find you?

**The Gift of a New Perspective - My Listener Journey**

I recently celebrated my 50th birthday and decided it was time for a health checkup. High cholesterol runs in my family, and I was determined to explore alternatives before resorting to medication. So, I did what any curious person would do – I started my research journey. I'm sharing my firsthand experience navigating the world of cholesterol experts through various podcasts, both individual episodes and longer-running series.

**The Good, the Bad, and the AI-Generated**

My search revealed a spectrum of podcast options. As I explored, I couldn't help but put myself in the shoes of a listener actively searching for a podcast. Some of these podcasts turned out to be AI-generated, even AI-hosted. Frankly, they were quite underwhelming. From robots defining cholesterol to incoherent synthetic voices, it was far from the quality content I was seeking. There were also human-hosted podcasts that promised more episodes but ended up as one-off endeavors, leaving me with a sense of disappointment and frustration. A bad first impression is often the last impression.

**Long-Lasting Shows: Titles Tell the Tale**

I decided to give longer-lasting podcasts a chance, sifting through their episode titles and descriptions. What I discovered was that these elements revealed a lot about the show's stance on medication, hidden agendas, and their overall approach. This process solidified the concepts I've discussed on this podcast about the listener's journey.

**The Listener Journey is Not Linear**

The key takeaway here is that podcast listeners don't follow a linear path. They won't necessarily start with episode one and work their way through sequentially. Until they get to know, like, and trust you, they'll cherry-pick content based on their immediate interests. This is why your podcast library should be a treasure trove of valuable, relevant content that caters to their needs and establishes you as the go-to authority for solving their problems.

**Step into Your Listener's Shoes**

As a podcaster, you can harness the power of my experiences as a listener embarking on a quest to solve a new problem. The key is to put yourself in your listener's shoes. Imagine the circumstances that trigger their search for your expertise. What keywords are they entering into their search bar on Google, Bing, or their favorite podcast platform? The ultimate goal: be discoverable, the first step to winning over your audience.

**Master That First Impression**

Once your potential listener finds you, it's essential to make a strong first impression. Consider the artwork, the podcast's description, and the episode titles. Do they accurately represent what you have to offer? Does your podcast library feel cohesive and demonstrate your expertise? Remember, you might not get a second chance to make a lasting impression.

**Respect Their Time and Don't Sound Like Junk**

When your listener presses play, it's make or break time. As a listener, I'm not only assessing the content but also the audio quality. More importantly, I'm looking for hosts who respect my time. Podcast listeners have certain standards, and they expect you to deliver valuable content efficiently.

**Would You Pass My Test?**

Here's a challenge for you – test your discoverability and evaluate the effectiveness of your first impression. Put yourself in your listener's shoes, especially when they're triggered to seek out your expertise. Can they find you? What do they see when they discover your podcast? How does your content sound, and is it engaging enough to hold their attention?

**Elevate Your Podcasting Game**

Understanding the listener's journey and the significance of first impressions is paramount in the world of podcasting. By embracing these principles, you can create content that positions you at the top of the search results and keeps your audience coming back for more. If you find that your podcast needs a tune-up to improve its discoverability and first impression, I'm here to help. Consider my Podcast Tune-Up program, and let's work together to enhance your podcast's performance.

Book a free Podcast Coaching Call here:

https://calendly.com/timwohlberg

Check out the Podcast Tune-Up Program

https://members.podcastperformancecoach.com/ptu

 

I have 5 key tips on how you master your microphone and make your show sound even better.

Sorry if this bruises your ego but they're probably multitasking while listening to your podcast. They could be doing household chores, walking the dog, or commuting. If they have to strain to hear what you're saying, your podcast instantly becomes annoying. Was that your goal? No, no it wasn't. So, let's stop annoying your listener and give them the sound quality they deserve!

In this episode, I break down the top 5 mistakes podcasters make with their microphones and, most importantly, how to correct them. 

Mistake number 1: Using wireless mics. I'll tell you upfront; it's a no-go for professional podcasting. But you don't need to break the bank on a fancy microphone. All we're aiming for is clean and clear audio quality, and an $80 Dynamic USB mic does the job. Dynamic mics are more forgiving and perfect for podcasting. I recommend starting with a Samson QU2 or the Audio-Technica ATR 2100. The key is that they are wired into your recording device.

Mistake number 2: Using your microphone incorrectly. Different microphones require different techniques. You must know what kind of mic you have and how to use it. Mic placement is critical, so much, it was my FIRST EPISODE and you can find more information on this in my YouTube videos. 

https://www.youtube.com/watch?v=TuQxy7shV3Y

https://www.youtube.com/watch?v=0W7B7kxQdmc

Mistake number 3: Not using a pop filter. Those plosives and breathiness can be real show-stoppers. Think about your listeners using earbuds or noise-canceling headphones; every 'P' you pop feels like a punch to the ear. Invest in a pop screen or a foam muff for your microphone, or better yet, get both!

Mistake number 4: not paying attention to your microphone settings. If you ignore this, you might end up recording with the laptop's onboard mic, and that's brutal. Test, for the love of podcast gods, test! Here's how a pen can help: https://podcastperformancecoach.com/124-three-reasons-great-podcasters-want-to-have-a-pen-handy/

Mistake number 5: Not being mic-aware. You don't want to drift away from the mic as you record. Pay attention to your microphone's placement. Know where the mic is in relation to your mouth. Check out episode 166 for more: https://podcastperformancecoach.com/166-how-to-avoid-the-annoying-podcast-mic-fade/

And remember, these 5 mistakes apply to your guests too. It's YOUR job to make sure they know how to use their microphones correctly. Listen to how they sound, test, and guide them before hitting the record button. If they drift off or start to sound off, pause the interview and fix it. Don't make your listeners choose between annoyance and not listening.

Do your listeners a favor and care about their listening experience. It will make you sound better and increase the chances that they become fans and customers. Your authority and credibility are on the line.

So, make sure you use the right microphone, learn how to use it correctly, including using a pop screen, test it every time, and stay mic-aware. Make sure your guests adhere to the same standards. There's no excuse for putting your listener in a position where they have to decide between not listening or being annoyed by your poor audio quality.

If you feel like your show could sound better but you're not sure what needs to be addressed, I can help in less than 15 minutes. I could probably troubleshoot your issue in 15 seconds. But I'll give you the full 15 minutes or more when you take me up on my FREE podcast Coaching call. Let's get you sounding like a pro.

Get on my Calendar:

https://calendly.com/timwohlberg

 

 

Have you ever thought 'I'm going to run out of podcast topics!'?

Maybe it's kept you from launching a podcast?

Ideas-endurance is a real concern. But, if you think you could only come up with 20 topics, hit play!

In this episode, I share how to transform those initial 20 topics into a limitless fountain of on-brand, purposeful content. The goal? Making your podcast a major marketing powerhouse.

Here's the thing: If you're using your podcast to build authority, you don't need 200 diverse topics. In fact, you shouldn't. It's tempting to showcase the vastness of your knowledge, but that doesn't serve your listeners or business. If you want to be the authority on a topic and the solution to someone's problem then dive deep into what your audience seeks.

Want to keep things fresh while consistently delivering on your core competency? Here's my approach:

1. Analogies: Like how Geraldine Carter used a Rubik's Cube to explain a core concept, refreshing analogies make old content feel new. Hit play to learn more.

2. Real-world examples: Share client stories or case studies. They're powerful and breathe new life into your main messages.

3. Perspective shift: Rotate your idea, and inspect it from different angles, even from the misunderstood viewpoints.

4. Lists: Break down ideas into list formats; each list item can be a new episode! Oh, and so can the list itself. And, the list items can also have lists. And so on, and so on...

5. Conversations: Invite guests to share their perspectives. Your client's experiences can also rejuvenate ideas shared in past episodes.

Your podcast shouldn't be about constantly sharing new topics. It's about revisiting core ones with a fresh take. Your message stays consistent, and every new listener gets a chance to engage with your core insights. Remember, for some, it might take multiple episodes to truly grasp your message. When they do, they'll realize how invaluable your insights are.

Don't fret about constantly innovating topics. Revamp and revitalize your core ones. Your audience will appreciate it, and your business will flourish.

Get on my calendar for a FREE PODCAST COACHING CALL

https://calendly.com/timwohlberg

or book here:

https://podcastperformancecoach.com/

Want a podcast that builds authority? Make it relatable. In this episode, I share a simple phrase that can do just that.

If your podcast aims to boost your authority and business, I get it... but what about your listeners?

Unlocking Relatability: The Key to Building Authority

You're definitely a smarty pants - an expert, a thought leader. But here's the snag: Many podcasters alienate their audience, talking over their heads and eroding trust. Let's cut that out.

Discover the Relatability Magic Phrase

In this episode, I unveil a simple phrase that amps up your relatability factor by making your ideas crystal clear. Here it is: "This might look like..."

You can also explore 'This might feel like...' or 'It might sound like...' Whichever phrase you use, you then, follow it up with a list of examples, an anecdote, a client success story, or even a hypothetical story.

Put it to Work

Imagine you've just shared your brilliant idea or sparkling new concept. But your listeners are scratching their heads and maybe tuning out. They need relatability. They need to understand it the way you do but they're not as experienced as you (that's why they listen to you!). Paint a vivid picture using the magic phrase. Analogies, stories, or personal journey moments – it's your ticket to engagement.

Engaging Minds, Not Just Ears

With this approach, listeners don't just listen; they actively picture themselves applying your wisdom. Your podcast becomes sticky, and your name comes to mind when they need help. That's authority, baby!

Bonus: Listener-Centric Goodness

Listener-centric podcasting is the secret sauce for building strong relationships and authority. It's about your impact, not just information.

Ready for a Relatability Rehab?

As a coach, business owner, or service provider, your content's value lies in impact. A listener-centric approach is your game-changer. Let's work together to amplify your impact, improve ROI, and convert with ease. I've got you covered.

Working together might look like reviewing, repositioning, and improving with the Podcast Tune-Up or building a custom podcast with Concept to Casting. Both programs include personal coaching and a proven path to a relatable, business-serving podcast.

Book Your Free Podcast Coaching Session

Let's turn your podcast into a marketing machine. Relatability and listener-centric podcasting are the game-changes. It's not just what you know; it's how you share it. If you want help making this shift, book your call by clicking the big orange button on my website.

Get on my Calendar!

https://calendly.com/timwohlberg

https://podcastperformancecoach.com/

Suddenly, your podcast has turned into a time-sucking monster. Let's tackle the common woe with my top 5 podcast productivity tips.

Finding efficiencies and production hacks comes up from time to time with our clients so it was no surprise when one of them (who recently ushered a tiny human into the world) as for some tips. Juggling everything with her business, parenthood, and podcasting was suddenly feeling like too much but there was no way she was giving up her best lead generator.

The solution? Amping up efficiency. Here's the good news — don't need to be sleep-deprived from baby duties to benefit from a sleeker production process.

 

Here are my top 5 tips for improving podcast productivity:

 

1. Plan More and Better

Our first stop on the journey to podcasting efficiency: planning ahead like a seasoned pro. I've got a gem for you – a 90-day content calendar. Imagine having a roadmap for your podcasting escapade, knowing precisely what lies ahead and when. This isn't just about rescuing time from the clutches of chaos; it's about tapping into a wellspring of creative energy. When you're not grappling with last-minute decisions, your creative juices flow effortlessly, like a river surging after a spring rain.

2. Embrace The AI Revolution

Ah, AI – the contemporary magician of efficiency. Embrace AI as your trusty sidekick. This technological marvel isn't just for whipping up recipes with your pantry staples (though it's surprisingly good at that). AI can propel your podcasting game to unparalleled heights. Use AI to brainstorm topic ideas, craft script outlines, suggest interview questions, and even handle post-production tasks like show notes, transcripts, and social media content. Can you tell if this was AI-generated? For a deep dive into this AI wonderland, don't miss episodes 175, 176, and the AI-hosted episode in between.

3. Unleash Your Inner Producer

It's time to channel the producer's mindset. It all starts with pre-interview preparation. The time invested here translates into time saved during the interview and editing. During interviews, start a clock when you hit record then, armed with a trusty pen and paper, jot down notes – what to keep, feature, chop — this will streamline your editing process. Even for solo shows, this rule still holds – production notes are your best way to track pickups, best takes, and even promotional snippets. Doing this will save you a mountain of time during editing and promotion.

4. Have Systems, Dammit.

Life is simply more beautiful with systems in place. I could do a whole episode on this topic alone. (Interested? Let me know!) But for now, here's a sneak peek. The crown jewel of systems is your file management. Every file has to have a home. Create a folder system that houses each show, its assets, and all recorded elements, each episode basking in its well-organized haven. And don't underestimate time blocking; it's not just for the corporate realm. Block out your schedule, set deadlines for pivotal production components, and establish a hub for seamless team communication. And don't forget templates! Whether it's your production blueprint, episode outlines, show notes, or even email and social media templates – they're the secret to saving time and maintaining consistency.

5. Master the Art of Batch Recording

Imagine if you could get the savings of a Costco spree, and apply it to your podcast production time. That's the power of bulk, baby. In the podcast world, it's called batch recording. When you're not operating from a permanent studio, this technique is pure gold. Record multiple interviews or solo shows in a single session. Here's a pro tip: sync this strategy with batching other production elements like script outlines, research, or email outreach. Your vocal stamina might be the only limit, but you'll soon find your groove.

That One Shortcut That's a No-Go

Now, let's talk about a contentious shortcut: AI-driven editing. I'm not on board with this one. AI-edited content often feels robotic, with every breath and natural pause scrubbed away. Real people breathe, they hesitate, they say 'um' and 'ah.' If you're considering AI for the heavy lifting, that's fine – as long as you or your editor fine-tune the results. After investing so much time and effort into your show, the last thing you want is for your listeners to question your authenticity.

Whether it's a newborn or just life in general that's sucking up your time - efficiency is your trusty ally. Apply these tips: craft your plan, welcome AI, embrace your inner producer, build solid systems, and wield the art of batch recording. And don't forget – maintain your authenticity by keeping those edits human. Hungry for more? Eager to unlock my treasure trove of templates and time-saving systems? You're in luck! We cover all of this in both of our coaching programs – the Concept to Casting Podcast Launch Program and the Podcast Tune-Up. Intrigued?

Snag your free 15-minute coaching session with me. Access my calendar here: https://calendly.com/timwohlberg

https://podcastperformancecoach.com/

If you've got a personal brand, having a podcast is like adding rocket fuel to your brand's growth. But hold on, even if you're rocking a podcast already, there's gold in this episode for you too. Freelancers and service-based businesses, you're not left out – dive in, because I'm about to reveal the ultimate ways a podcast can transform your brand's destiny.

First things first, let's set the stage. When I say "personal brand," I'm talking about that business driven by the magnetic force of one person – that's you! Your expertise, your flair, your values – they're the foundation of your business.

Let's break it down. A solid personal brand means:

1. Being Remarkable: You're known for something that sets you apart.

2. Radiating Personality: Your charm resonates and sticks.

3. Staying On-Point: Your message is consistent across the board.

4. Putting Skills on Display: You're the go-to authority in your niche.

5. Building Bonds: You're cultivating loyal relationships with your ideal customers.

Podcasting? Oh, it's the ace up your sleeve that nails all these goals and more.

 

Why Podcasting is Your Brand's Bestie

1. Master of Expertise and Authority: Your podcast is your megaphone for expertise. It's where you shine, flaunting your knowledge and cementing your authority.

2. Unleash Consistency and Authenticity: Your podcast is your arena. It's where you show up, be yourself, and passionately tackle topics you love. Your audience connects with your authenticity.

3. Forge Personal Connections: Podcasting is intimate. Listeners tune in, often one-on-one. Your passion ignites a connection, and familiarity breeds liking, trust, and loyalty. That? It's a goldmine for leads and sales.

4. Harmony with Your Brand: But here's the kicker – your podcast has to jive with your brand's core. If it's not echoing your expertise, authority, or true personality, it won't propel your brand – it might even hold it back.

 

Podcasting is a Marathon, Not a Sprint.

You're in it for the long game. Podcasting is no quick win; it's about building relationships and enduring connections. That's why consistency is key.

 

Existing Podcasters, This One's for You Too

If you're already podcasting with a personal brand, don't rest on your laurels. Take a deep dive into your podcast's impact. Is it driving your brand? Or is it lagging behind?

Remember, podcasting is just one gear in the marketing machine. The veterans still in the game? They're here because they stuck with it and it's working.

Ready to Supercharge Your Brand with Podcasting?

If the podcasting bug has bitten, and you're ready to kickstart your brand's journey or refine your current show, I'm here to help. Book a free 15-minute coaching call with me.

We'll dig into your podcast dreams and goals. We'll strategize on making your podcast a driving force in your business journey. And trust me, the Tim you hear on this podcast? That's the Tim you'll chat with – guaranteed.

 

Remember: Podcasting + Personal Brand = Magic

Podcasting isn't just about episodes; it's about transforming your brand's destiny. Whether you're a beginner, a podcasting pro, or somewhere in between, it's time to embrace the microphone, infuse every episode with your authentic self, and let your podcast become the guiding light for your audience. Your personal brand's podcast journey starts now.

Book Your Free Podcast Coaching Call NOW!

Get on my calendar:

https://calendly.com/timwohlberg

You want action? You better ask for action. And you better ask right! I'm talking about the keys to dropping an effective call to action in your podcast.

You know, it's surprising how often I come across podcasters who either skip or mess up the call to action in their shows. So, let's fix that!

I've talked about the importance of the Call to Action before but today, I'm arming you with the tools you need to make your CTAs more effective. There are three critical components to include in every CTA: Why, What, and How.

First up is the "Why." Don't underestimate the power of this part. If you want your listeners to take action, you must tell them why. What's in it for them? Remember, it's not about you; it's about what benefits they'll get. If they understand the value they'll gain, they're more likely to act.

Next comes the "What." Never assume your audience knows what action to take. Be crystal clear about the specific action you want them to perform – whether it's visiting your website, subscribing, downloading, or anything else.

And finally, we have the "How." This is about going the extra mile to explain precisely how to take that action. A simple "download" won't cut it. Be detailed and make sure they know the exact steps to follow. When you provide clarity, your listeners will feel taken care of, and that's what we all want, right?

Now, here's a little secret: your call to action isn't always about sales. Sure, it could be, but it doesn't have to be every time. Match your CTA to the content of your episode, and you'll see better results. Context is key!

When you listen to this episode, pay attention to how seamlessly I weave my CTAs into the conversation. They are relevant to what I'm discussing, making them feel like natural next steps for you, the listener. No pushiness, no awkwardness – just logical next moves.

So, here's your challenge: incorporate CTAs where they make sense in your episodes. Tell your audience why they should act, what action to take, and exactly how to take that acton. I guarantee you'll see way more action!

Speaking of action, a recent client praised me for being the only podcast coach who offered actionable advice during a free coaching call. He loved that I was all about action. If you love action too, and you're ready to elevate your podcast, visit podcastperformancecoach.com and click the big orange button to book your free 15-minute coaching call with me.

And, don't forget to check out those two other episodes on powerful CTA's.

Here are the links I promised.

Click here:

Episode 102 and Episode 39

 

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If you interview people on your podcast you need to constantly be improving your podcast interview skills. In this episode, I dive into the art of interviewing, which goes beyond asking good questions. It's about creating engaging conversations and extracting valuable insights from your guests. So, get ready to make your podcast unmissable with these 5 essential tips to become a better interviewer.

Tip #1 - an interviewer's greatest skill is to know when to be quiet and actively listen. Yes, having prepared questions is important, but true magic happens when you listen attentively to your guest's responses. Lean in, get curious, and ask follow-up questions, challenge your guest, or ask for examples and stories to uncover those golden nuggets of wisdom.

Now, let's talk about interrupting. Tip #2 is to avoid excessive interruptions. While some interruptions can be compelling, too much of it can annoy your guest and frustrate your listeners. Find the right balance to maintain a smooth flow of conversation.

Moving on to Tip #3 - always represent your listener. Think about what your audience might be curious about or need clarification on, and don't hesitate to ask those questions. Your listeners will appreciate your thoughtfulness and feel engaged throughout the episode.

Here's a reminder for Tip # 4 - editing is your friend. Knowing that you can edit the conversation later allows you to relax during the interview. If a guest goes off-topic, no worries, you can cut it out. Just be cautious not to over-edit, as you still want the conversation to feel natural and authentic.

Last but not least, Tip #5 - embrace the power of silence. Pauses in the conversation can add comedic, emotional, or dramatic impact. They pull your listeners in and keep them engaged. Don't be afraid of a little dead air; it can work wonders.

By mastering these interviewing best practices, you'll create a more powerful listening experience and turn your audience into loyal fans who can't wait to share your show with others.

If you're hungry for more interview techniques, check out my episode binge list on Podcast Interview Skills right here: https://podcastperformancecoach.com/power-binge-guide-podcast-interview-skills/

And if you're looking to transform your podcast into a marketing machine for your business, explore my coaching packages at PodcastPerformanceCoach.com.

 

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There's one key practice that I've noticed the majority of podcasters neglect. It's something that puts them at risk of wasting time, sounding like amateurs, and subjecting their listeners to sub-par audio. Can you guess what it is?

Testing. Yes, testing your microphone and system before you hit that record button. It might seem obvious, but you'd be surprised how many podcasters skip this step. And the result? Terrible audio that could've easily been avoided.

Believe me, I've had countless clients who complain about their audio sounding bad. And you know what my first question to them is? "Did you test?" It's a question they hate because the answer is almost always "no."

Podcasters often get complacent. Their system worked fine yesterday, last week, an hour ago, so they assume it'll work just fine again. But it's only when they listen back to their recordings that they realize their audio quality is poor. And let me tell you, poor audio hurts your show and your credibility.

Imagine being a master chef, passionately creating a culinary masterpiece. You carefully select the freshest ingredients, measure with precision, and artfully combine flavors. But wait! There's just one problem—you never tasted the dish. Neglecting to test your mic and system is like being that oblivious chef, serving dishes without knowing if they're perfectly seasoned or a disastrous mess.

Now, for all you ambitious podcasters out there using podcasting as a recipe for business success or establishing yourself as the ultimate flavor connoisseur in your niche, this is for you. When your audio quality leaves a bitter taste in your listeners' ears, it's not exactly a recipe for authority.

So, what does a test look like? Good news—it only takes 90 seconds. Heck, it can even take just 30 seconds! Here's what I do (hit play to get more details on each step):

 

1. Fire up my system and check my settings.

2. Tap my microphone to ensure it's the correct one being recorded. I always wear my big headphones for this, and I recommend you use wired headphones too, not earpods or Bluetooth ones.

3. If I had guests on the show, I would check their microphone levels and make sure they were using the correct mic by doing the tap test.

4. Hit record on my device or platform and record a short test.

5. Listen to that test with headphones! This step ensures I'm solid and not guessing. I pay attention to background noise, crackling on the line, or anything else that might distract my listener.

6. If I need to make any fixes or adjustments, I troubleshoot until it sounds right.

 

After this quick run-through, I can record with confidence. My show's quality is not at risk, and I know my audience will enjoy a great-sounding show without any effort on their part.

Now, you might be thinking, "Do I really need to test every single time?" The answer is no, but let me remind you why audio testing is crucial. Bad audio is one of the biggest turn-offs for podcast listeners, and they have countless choices when it comes to what they put in their ears. So, don't give them a reason to abandon your show. A simple test every time ensures consistency and efficiency, making your podcast an authority-building machine.

If you've ever wished your show could sound as good as other top podcasts, I'm here to help. I'll listen to just ten seconds of your show and give you three or more actionable tips to enhance your audio quality. The best part? It's free, and I'll even offer you a full 15 minutes to discuss them with me.

Don't put your authority at risk. The quality of your audio speaks volumes about the quality of your work. Let me be your extra set of ears and help you take your podcast to the next level.

Join me in this episode as we delve into the importance of testing and how it can transform your podcasting game. Hit that play button now and let's get started!

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Wondering how to get more quality leads from your podcast?

The classic lead magnet is just one way to capture interest, but there are other, less conventional ways that can yield high-quality leads. In this episode, I share four powerful strategies that go beyond the usual funnel approach, so you can start generating leads that truly align with your business and convert with ease.

Here’s a quick look at these lead-gen ideas:

1. Invite Ideal Clients as Guests

   Bring potential high-ticket clients onto your show as guests—if done right, this can build trust and lead to conversions. I share how one client is winning with this approach and how you can too.

2. Create an Exclusive Community

   Extend your podcast’s reach by creating a fan club or private community. One of my clients uses Skool to bring listeners together for more value, which nurtures leads and strengthens loyalty.

3. Run a Strategic Contest

   Everyone loves a contest, but it only works if the prize is aligned with your ideal client’s interests. A client of ours offers program scholarships, driving engaged leads and growing her list.

4. Use Audience Engagement as Lead Gen

   Encourage listeners to submit questions, share stories, or attend a virtual meet-up. Not only does this generate content ideas, but it also builds a list of qualified leads.

Remember: These lead-gen strategies only work if your show is attracting the right audience. To make sure your podcast is aligned with your business goals, download my free Podcast Audit—the link is below. It’s a quick diagnostic tool to help you confirm if your podcast is set up for success.

Get your FREE Podcast Audit here

What if the key to monetizing your podcast wasn't actually within the podcast itself? It's not a riddle, well, it's sort of a riddle but I reveal the answer in this episode.

Many entrepreneurs with podcasts understand that their shows are powerful tools for driving sales in their businesses. But there's an even more potent strategy that goes hand in hand with your podcast.

I'm talking about the often underestimated power of email marketing. Before you brush it off as outdated, let me assure you, it's a force to be reckoned with, especially for entrepreneurs like you who are using podcasts as a marketing tool. Combining the marketing power of your podcast and your email list is a winning formula that will take your success to the next level.

But why should you embrace email marketing? Well, for one, you own your email list. Unlike social media platforms that can change their algorithms or disappear altogether, your email list is a valuable asset that you have complete control over. It's like having a VIP club where you can directly communicate and connect with your most loyal fans. Imagine the possibilities!

Now, I won't give away all the valuable insights I have in store for you, but I'll share a glimpse of what's to come. In this episode, you'll discover powerful strategies to boost your podcast's growth through email marketing. From building your email list from day one, to segmenting your subscribers for personalized content delivery, I've got you covered. Craft irresistible subject lines and maintain consistency with your email schedule – these are just a taste of the tips I'll be sharing. And, we'll dive into how you can use your email list as a covert way to learn more about your listener and build a show that will be irresistible to them.

But remember, this is just scratching the surface. By harnessing the potential of email marketing, you'll witness a significant increase in your podcast downloads, revenue, and client loyalty.

So, hit play and find out how your email list can fuel your podcast and podcast can fuel your email so that you've got plenty of fuel to skyrocket your sales.

Speaking of extra fuel, I've got plenty for your podcast inside my bi-monthly tips letter. You didn't really think I was going to harp on about getting and building an email list without inviting you to mine, did you? Heck no! Because I know you want to see your podcast game elevated with quick, snappy, heavily sarcastic emails!

Subscribe at podcastperformancecoach.com

https://podcastperformancecoach.com/

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In this episode, I share the very simple podcast guest intro format that I learned from 30+ years in radio and 10 years in podcasting.

Click play - Your listeners will thank you.

Here's what's not in the perfect guest intro — aka the most heinous crimes committed against guest intros.

First, reading your guest's bio from their website—lazy and unimpressive. Don't waste my time with all of their accomplishments if they don't have anything to do with why I showed up as a listener.

Second, mispronouncing their name and not bothering to edit it out—ouch, that's a big no-no. Lastly, the ultimate offense: asking your guest to "tell us about yourself." Remember, it's not a question, and it's not what great hosts do!

As a podcast host, it's your job to do your homework, curate the information for your listener, make sure it's all accurate, and then connect the dots for your listener so they have enough context to keep listening. All the rest, can be covered (if needed) in the interview.

So, follow the simple format I give you for an expert podcast guest intro and get on with it. Your listeners deserve better.

And, be sure to listen until the very end for a reminder of the tip I shared in episode 148 that will change the way you record your podcast guest intro and make it even better!

Now, the key to serving your listener with great podcast guest intros is to know who your listener is, why you're having that specific guest on your show, and what you're show is really all about. If these aren't super clear for you then you need a bit more of my help. Grab a spot on my calendar and take advantage of a free 15-minute podcast coaching call with me (link below).

 

Links:

#148: Want to Nail Your Podcast Guest Intro Every Time? Do This!

https://podcastperformancecoach.com/148-want-to-nail-your-podcast-guest-intro-every-time-do-this/

#19: Tell us About Yourself is Not a Question

https://podcastperformancecoach.com/019-tell-us-not-question/

 

Check out our podcast coaching programs here:

https://podcastperformancecoach.com/podcast-coaching/

 

Book a Free 15-Minute Podcast Coaching Call here:

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If you're podcasting for your business, you need to have a reason. Without a clear reason behind your podcast, you'll miss out on the incredible benefits it can bring to both your listeners and your business.

In this episode, I reveal the 5 most common reasons why entrepreneurs choose podcasting as a marketing tool. Not only that, but I also explain how understanding your purpose should shape your role as a podcaster. Brace yourself, because it might mean making a few adjustments to better support your main objective (aka the next step you want your listener to take).

So, let's jump right into those 5 reasons and discover how they can transform your podcast and your business.

Reason #1 - Grow Your Community:

Podcasts have a remarkable power to bring like-minded people together. As a business owner or entrepreneur, using a podcast to build a community in your niche can be a game-changer. Imagine creating a space where your listeners can connect with each other and with you, just like a vibrant Facebook Group or a dedicated community on platforms like Mighty Networks, Substack, Slack, Skool, Discord, Whatsapp, or Kajabi. You can even nurture a community through your email list. This reason for podcasting is all about fostering connections and building awareness and trust.

Reason #2 - Generate Leads:

Think of your podcast as a fantastic top-of-funnel strategy. If you're in it for this reason then your podcast needs to be a powerful tool that drives discovery and encourages listeners to move forward in your marketing funnel. that might look like downloading your lead magnet, scheduling discovery calls, or even visiting a page that allows you to retarget them with ads. A podcast can generate valuable leads for your business if you are intentional with your content and strategy. Just remember, if you choose this as your reason for podcasting, make sure you have a proven funnel in place to make the most of this opportunity.

Reason #3 - Build Authority:

Do you want to be seen as the go-to expert in your field? Are you eager to establish yourself as the real deal? Having a podcast is like a credibility booster, allowing you to showcase your expertise and stand out in your niche. This reason for podcasting is especially powerful for coaches, course creators, service providers, thought leaders, and innovators. It's a fantastic way to build trust and credibility, particularly if you have higher-priced products or services or if you're looking to sell a book or grow your speaking business.

Reason #4 - Make Sales:

Believe it or not, you can sell directly from your podcast! However, it's crucial to tread carefully. There's a fine line between genuinely serving your listeners and turning your show into an infomercial. If your business offers solutions for urgent issues or has lower-priced products that don't require extensive trust or loyalty, this reason for podcasting could work wonders for you.

Reason #5 - New Revenue Stream:

There are a lot of entrepreneurs who gravitate toward this reason for podcasting because who doesn't want another revenue stream? In this case, instead of using your podcast solely as a marketing tool, you have to think of it as a business in and of itself. To monetize your podcast, you need to grow your audience to a significant enough size to attract sponsors and advertisers who want to reach your loyal listeners. In other words, you're selling your audience instead of selling to your audience, and that changes your strategy and content. Beware, few entrepreneurs can pull off having it both ways - having a podcast for their business and as a business.

Listen to episode #173 for more: https://podcastperformancecoach.com/173-how-to-make-money-from-podcasting/

Out of these five reasons, which one resonates with you? I know it's tempting to choose them all, but let me warn you. Trying to do it all will only lead to confusion and a less effective podcast. Your listeners want you to take care of them, provide a clear path forward, and honor the unspoken arrangement you made when they subscribed. Avoid the trap of a scattered approach that leaves them feeling deceived.

When you're crystal clear on your reason for podcasting, you can show up consistently and effectively. Your purpose will determine your podcast's style, frequency, format and content. And when that clarity shines through, your listeners will show up and subscribe for all the right reasons.

Book Your FREE 15-Minute Podcast Coaching Call Here:

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Check out the Podcast Tune-Up Program Here:

https://members.podcastperformancecoach.com/podcast-tune-up

 

You might think of YouTube as that place for videos. This is why you might also think it's no place for an audio-only podcast. But, you're wrong and in this episode, I'm going to explain why you need to rethink YouTube and get your podcast on there, like NOW!

As a podcast coach, I often get asked the question, "I'm on Apple Podcasts and Spotify, what else is there?" And while these are definitely the big players in the podcasting world, historically, YouTube is the future.

Now, before I dive into this, I want to acknowledge the impact that Apple has had on podcasting. They've been supporting podcasts since 2005, created their own app in 2012, and since 2014, it's been pre-installed on every iPhone. For almost two decades, Apple Podcasts was the dominant place to discover and listen to podcasts.

But here's the thing: nearly 75% of people listen to podcasts on their phone, and globally, Android phones represent over 70% of the mobile market. This means that the audience for podcasts is not just limited to those who use Apple products.

The third most popular platform for listening to podcasts is Google Podcasts, or should I say, YouTube Music. Google is rumored to be scrapping Google Podcasts altogether and moving them to YouTube Music.

Even if we leave the world of speculation and just deal with the facts of today - you can't deny that accessing 80 million premium YouTube users is well worth the effort.

Need a few more reasons to get your podcast on YouTube? For starters, YouTube is owned by Google, so having your podcast on YouTube can actually help with your SEO and increase your visibility online. Plus, YouTube is a great platform for building a community around your podcast. You can interact with your listeners in the comments section, create behind-the-scenes videos, and even live-stream your podcast recordings.

And let's not forget about monetization. YouTube has a built-in ad program that allows you to make money from your content (once you hit specific milestones). Plus, if you have a large enough following, you can also get sponsored and do brand deals.

I can tell you from personal experience that being on YouTube helps you reach potential customers. I've had clients who found me on YouTube. They'd never listened to any of my episodes on a traditional podcast player - it was a relationship started and nurtured entirely on YouTube.

"But Coach, I have a face for radio! I don't want to be on camera!" Surprise! You don't have to be on camera.

You can simply upload your audio with a static image or create some fun animations to go along with it. All of my episode videos have an animated waveform over my show poster. That's it. Plenty of people listen to YouTube instead of watching it - they treat it like a podcast already!

So, if you're not already on YouTube, why limit yourself? You can increase your exposure, access your audience, and potentially monetize your content with minimal effort. Your podcast host likely already has a one-click "publish to YouTube" button, so it's easy to get started.

If you're already on YouTube and want to take advantage of the new YouTube/podcast/music world, check out this video for details on how to do that. And if you need help getting started with your podcast or video podcast, we can help. My wife (and business partner) is a video confidence coach, so we've got you covered from all angles.

It's time to join the party and get on YouTube. Your potential customers are waiting for you, and the benefits are real. So what are you waiting for?

Youtube Podcasts: https://www.youtube.com/watch?v=feMd_GvZSf4

Check out our coaching programs and let's take your podcast to the next level!

Get on my calendar for a FREE 15-MINUTE Podcast Coaching Call here:

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Tired of people telling you success is all about mindset? Well, too bad because the success of your podcast is 100% on you having the right mindset. If you don't it could kill your podcast way before it's time.

In this episode, I share 7 of the common mindset traps I see podcasters deal with plus I share the one antidote for all of them. As a podcaster, you might find yourself in one or more of these traps so you'll want to find out how to avoid them and escape them. Check out how common these mindset traps are - I bet you'll recognize some!

As a podcast coach, I've noticed that podcasters often get stuck in the trap of perfectionism, which leads them to re-record stumbles or edit out every "um" or "ah." This is not only unrealistic but can also lead to inauthenticity. Sometimes this is triggered by another mindset trap - comparisons. And the spiral continues if this leads to another mindset trap, expectation.

The scarcity mindset, where you feel fiercely competitive with other podcasters and believe that there is not enough to go around, can also kill your motivation to keep going. This mindset trap often goes hand in hand with negative self-talk, another mindset trap.

Having a fixed mindset and dealing with imposter syndrome are two more mindset traps.

Are you starting to recognize some of these mindset traps? Find out how they show up for podcasters and what you can do about them.

It's no wonder so many podcasters give up. If you want to stay out of the podcast graveyard, join me in this episode to learn more about these mindset traps and discover the antidote to all of them. Let's navigate the mental minefield and keep you going strong with your podcast.

 

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In this episode of Just One Tip from Your Podcast Performance Coach, I have a simple but powerful message for you: If your podcast isn't working - fix it!

It's common for entrepreneurs to get excited about creating a podcast, but after launching it, they realize it's a lot of work with not many results. If that's you, don't hang up your mic in shame just yet because all is not lost. I've helped many podcasters tune up their shows and turn them into lead-generating and sales-boosting machines.

In this episode, I share the exact 6 steps we walk our clients through to help them achieve podcast success. Here's an overview of what we'll cover:

Step 1: Align your podcast to your business goals. Make sure your show supports your business and brand rather than your personal podcast rockstar dreams.

Step 2: Find the right audience. Ensure your podcast is attracting the kind of people who might actually become clients or customers. Remember, if you're talking to everyone, you're talking to no one.

Step 3: Determine the funnel fit. Know how your podcast fits into your marketing funnels or sales systems. Understand your funnels before you figure out the role of your podcast in those funnels.

Step 4: Make changes. After going through the first three steps, make a plan. It might mean a name change, a format change, or a content adjustment, so plan for it and be intentional with it.

Step 5: Step up your performance. Learn how to use your mic and take podcasting seriously. Your credibility is on the line, and if you sound like crap, nobody will listen.

Step 6: Market your podcast. Shout it from the rooftops! Get the word out about your shiny, retooled podcast if you want it to generate results.

Remember, this process won't get done in an hour or even a day. If you want a podcast that serves you, your business, and your potential clients, you need to spend time tuning it up.

Get professional help to guide you through the process, make the right adjustments, and drive serious sales with your podcast.

Whether your show is not working or it's doing great, these tips can help you take your podcast to the next level. Tune in to this episode of Just the Tip to learn more!

 

The Podcast Tune-Up Program

Click here to learn more and select your Podcast Tune Up experience.

https://members.podcastperformancecoach.com/podcast-tune-up

 

In this episode I share my honest opinion of the Focusrite Vocaster Two and help you determine if it's the right audio interface for your podcast needs.   First, let me clarify that I bought this equipment with my own money and was not given it for free. I was hesitant to buy it because my previous interface, the Focusrite Scarlett 2i2, had just stopped working. However, I decided to give Focusrite another shot, and I'm glad I did.   The Vocaster Two is an audio interface that you plug your XLR mic into, and then connect to your computer via USB. It's important to note that it's not compatible with USB mics.   If you have an XLR mic, want an interface that doesn't require a lot of extra equipment, and like the convenience of the automated 'gain set' feature and EQ enhancement, then this interface is perfect for you. It's also great for co-hosts or in-person guests.   However, if you're a solo podcaster or never interview people in person, then you may not need the Vocaster Two.   I bought this interface for its two inputs, which is useful when my wife and I coach our clients together and don't want to share a mic. It's also lightweight, making it ideal for podcasting on the go.   What I love about the Vocaster Two is its easy-to-read settings, auto-gain and EQ enhancement pre-sets, separate controls for each host or guest, and the ability to use it as your studio console or for video. You can even connect it to your phone for call-in guests.   The cons are the learning curve with the software, the lack of notches and numbers on the knobs, and the inability to accommodate a USB mic. However, once you get used to the interface, these cons become less of an issue.   Overall, the Vocaster Two is a fantastic podcast tool that's worth its weight in your suitcase. It delivers high-quality audio without complicating your production process or reducing your beach time.   Here is the Focusrite Vocaster Two on Amazon.   Check out my RESOURCES for all the equipment I use.  

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If you're a podcaster who's stuck in a rut or you feel like your traction has hit a plateau, this episode is for you. Also, if you're a podcaster who's never been stuck in a rut - this episode is also for you because it's coming. Mwahhaha.

Today’s tip is all about escaping the podcast plateau. If you're feeling stuck and like your show is going nowhere, it's time to do something different.

I've noticed that a lot of podcasters who hit a plateau end up thinking they just need to push harder with their calls to action, sell more on the podcast, and ask for more from their listeners. While it's important to help your listeners take the next step, sometimes this approach can come off as pushy and make your audience feel like they're being sold to rather than served.

Recently, we helped a client who was in this exact situation. She was about 40 episodes in, and while she had a ton of great information to share, she had hit a plateau and wasn't seeing any growth. She spent the entire show trying to monetize it by selling directly from each episode, but nothing was happening.

Through our work with her, we identified five key things that helped her get back on track:

1. Getting clear on her 'why' and focusing on growing her email list rather than just selling on the show.
2. Niching down further to better position herself within the photography landscape of podcasts.
3. Adding structure to her episodes to make them more consumable and valuable to her listeners.
4. Improving her performance by speaking at a more natural pace and editing in more pauses.
5. Upgrading her mic and improving her sound quality to match her level of expertise.

 

If you're feeling stuck on your podcast plateau, I encourage you to take a step back and look at these five areas. Remember, sometimes it takes a fresh perspective and a professional coach to help you get out of a hole and start seeing results again.

If you're interested in learning more about our Podcast Tune-Up Program, head over to PodcastPerformanceCoach.com and take a look. I'd be happy to help you get back on track and reach your podcasting goals! 

Check out the PODCAST TUNE-UP here:

https://members.podcastperformancecoach.com/podcast-tune-up

Full Show Notes:

 https://podcastperformancecoach.com/179-stuck-in-a-podcast-rut-heres-how-one-client-got-out/

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Are you doing a good job at preparing your podcast guest to give a great interview? If you answer yes because you send them your questions in advance then we need to talk!

As a seasoned talk radio expert, I'm here to tell you that this is a sure fire way to zap all of the fun and spontaneity out of the conversation.

But fear not, my friends. There are still ways to prepare your guests without ruining the flow of the interview. In this episode, I'm sharing my top tips on how to get your guests in the sweet spot of being perfectly prepared for a killer interview that feels like a natural conversation.

First things first, you want your guests to know who they are talking to - your audience! I prescribe to listener-centric podcasting, meaning everything you do on your show is for the benefit of your listeners. So, let your guests know who your audience is and encourage them to aim their information directly at them.

Next up, the topic. Help your guest prepare by letting them know which specific part of their expertise you'll be tapping into. Give them a basic outline of the conversation, just enough so they get a sense of the flow. This will help them feel more comfortable and confident in their answers.

Lastly, give your guests all the specifics around the recording and what to expect once they connect with you. Be super clear about your tech requirements, because no one wants their guest to show up on their phone talking through a Bluetooth mic as they shop for bags of chips. Let them know how long it will take, and how you run your recording session. Gathering their social channels and other info ahead of time will make things run more smoothly. Note - never hand over the reins of your show by opening the self-promotion floodgates.

Preparing your guests for a podcast interview doesn't have to ruin the fun and spontaneity of the conversation. By following the tips I share in this episode, you can get your guests into the sweet spot of being perfectly prepared for a killer interview that feels like a natural conversation. Your guest will feel taken care of, you'll feel more in control of your show, and your audience will get what they came for - great content, well-delivered. Tune in to this episode for all the juicy details!

See Full Show Notes:

https://podcastperformancecoach.com/178-how-to-prepare-your-podcast-guest-to-get-the-best-possible-interview/

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This might be the most important question for podcast success: to what end? As a podcast coach, I’ve met with hundreds of podcasters and many are stumped when asked about their podcast goals. They often believe the main goal of their podcast is to get more downloads, but I looooove to challenge that thinking by asking what the end result of those downloads is.

While downloads matter to some extent, they're just the first step toward achieving bigger, more business-building goals like more website traffic, leads, and sales. By fixating on downloads, podcasters are measuring the wrong metric.

In this episode, I help you set better podcast goals that will turn your podcast into a marketing machine for your business. By asking yourself "to what end?" and focusing on the right goals, you can create a podcast that helps you become an authority in your space and generates leads and sales.

Don't just take my word for it – one listener who took advantage of my free 15-minute coaching call said, "My head is spinning. I feel like I've been focusing so much on having a pretty dress that I forgot to learn how to dance. How embarrassing! I'm ready to learn how to dance now - thank you, Tim!"

If you're ready to create a podcast that really makes a difference, tune in to this episode and book your free coaching call today. It's time to stop fixating on downloads and start creating a podcast that achieves your business goals. 

 

Book your FREE 15-Minute Podcast Coaching call:

https://calendly.com/timwohlberg

 

Full Episode Notes:

https://podcastperformancecoach.com/177-the-most-important-question-to-ask-about-your-podcast-goals

 

Are you wasting your first 30 seconds?

Is your podcast intro turning people away?

Too many podcasters kick off with random chit-chat, life updates, or awkward mic adjustments. Don’t let that be you!

You’ve got just half a minute to hook a new listener, and if you don’t, they’re moving on. In this episode, I’m breaking down exactly how to craft an intro that grabs attention and keeps your listeners around for the full episode.

We’re talking about creating a powerful Podcast Promise—an intro that lets listeners know exactly what they’re going to get by hitting play. Here’s how to set it up for maximum impact:

1. Your Show’s Name & Your Name

   Let listeners know who you are and what show they’re tuning into. Skip the laundry list of credentials; just get to the point.

2. Who Your Show Is For

   Call out your audience directly. Don’t try to appeal to everyone—be specific. You want listeners to feel like this show is for them.

3. What You Deliver Every Episode

   Tell them what they can expect from your show. Be clear about what you bring to the table, but keep it tight. Is it actionable tips? Case studies? Inspiring conversations? Make it clear and avoid a catch-all list.

4. The Outcome or Long-Term Benefit

   Give them a reason to keep coming back. What problem are you solving for your listeners? What’s the long-term benefit they’ll gain if they stick around? This is where your podcast promise seals the deal.

The right intro doesn’t just attract the right listeners—it repels the wrong ones. If your content isn’t a match for someone, you want them to know right away so they don’t waste their time (or yours!). A strong podcast promise attracts those who are primed for what you offer, making it easier to turn listeners into loyal fans and even clients.

Want to hear an example? I share a powerful podcast promise from one of my clients that perfectly illustrates how a clear intro not only brings in the right audience but also pushes away the wrong one.

So, is your podcast intro doing the heavy lifting it should? Use this checklist to put yours to the test:

1. Show Name & Host Name

2. Target Listener

3. What You Consistently Deliver

4. Long-Term Benefit for Regular Listeners

Put your podcast intro to the test and make sure it’s as strong as it can be. With the right intro, you’ll hook listeners early, build authority, and set your podcast up to serve you, your audience, and your business.

Now that you've analyzed your intro, let's have a look at your whole podcast (and find out how to improve your podcast ROI). Grab my free Podcast Audit.

 

Want more tips on perfecting each part of your podcast? Check out related episodes on show intros, topic intros, and guest intros right here: 

185: Why Your Guest Intro Sucks 

148: Nail Your Podcast Guest Intro Every time

40: How to Properly Introduce Your Podcast Guest 

34: Hook Listeners with an Effective Podcast Intro

23: Is Your Professional Intro a Turn-Off?

04: Creating Great a Podcast Intro

92: Why Niche Podcasts are Killing It

93: How to Niche Down Like a Pro

216: Overcome the Fear of Niching Down Your Podcast 

201: 5 Ways to Pivot Your Podcast for a Better Return on Your Investment

If you listen to my last episode on AI and Podcasting then you know that we, the human podcast hosts, don’t have much to fear in terms of being usurped by our AI counterparts. At least as long as we keep it authentic and personal. 

That doesn’t mean we have to turn our back on AI. There are a lot of great AI tools for podcasters that can make your job a lot easier. But, if you use these tools poorly, the could have a really negative effect on your brand and even destroy all of that juicy authority you’ve been building for you and your business. 

In this episode, I share a few of the tools you might want consider and I include the gremlin-level warnings about how not to use them. And, I also reveal some of the AI tools I’ve been using for a long time (without ruining my brand). 

 

Here are some of the AI tools I use:

https://chat.openai.com/

https://revoicer.com/

https://otter.ai/

https://hikeseo.co/

https://www.kapwing.com/

 

It’s probably easiest to go through the process of producing an episode and talk about how AI can help or hurt along the way. 

 

Topic Generation

Language modeling and language processing AI like GPT-3 (Chat GPT is a popular free option) can generate a variety of topic ideas for your show. You can also use SEO AI tools to find topics that are in demand and will help your website’s SEO. The caution here is to make sure you don’t lose sight of the intention of your podcast and how it serves your listener. The most SEO friendly topics may be of no interest to your niche. You know your show and your audience better than AI. 

 

Script Development

There are so many tools you can use at this level from having AI completely write your script to simply using a voice-to-text AI to capture your thoughts the moment they come up so you can edit the script later. I use Otter.ai to capture my thoughts, it transcribes the recording instantly, and then I have something to start with when it comes to writing my script. 

Gremlin Warning – If you haven’t already discovered this, you soon will. AI can write your entire script. Do not do this. I repeat. Do. Not. Do. This.  Here’s why:

• AI will never capture your voice properly
• AI is pulling from information that can be biased or inaccurate
• AI doesn’t know when to incorporate your amazing stories and anecdotes
• AI is regurgitating everyone else's ideas and you, my brilliant podcaster, are a thought leader who has amazing opinions and ideas of your own. Don’t fall for this AI trap!

 

Synthesized Voice

Yes, you can get AI to voice over your entire podcast (for example, Revoicer). But, is that why you got into podcasting? Isn’t your show about building trust and authority with your potential clients… how are they going to feel when they find out they’ve been listening to a robot? There is one cool option here…multiple languages. If you’re branching out globally, you could have AI translate and record your script in multiple languages. Just know that there could be mistakes and if you don’t speak the language, you might not catch them. But, your listener will. 

 

Editing and Mixing

AI editing has been around for a long time. I’ve never been a fan. It has gotten better but I’m still not a fan. Here’s why – you are editing the text document and it will suggest removing the ums, ahs, stumbles, breaths… basically everything that makes you sound human. If you want to sound like a robot use AI editing. By the way, I’ve had people tell me that they find certain podcasts hard to listen to because it makes them feel uneasy. It’s the AI editing! AI can create and add some really interesting music and sound effects. In my experience, it’s not much of a time saver but it can be fun. Make sure you’re doing it to enhance the episode for your listener not just to have some fun. 

 

Publication and Promotion

There are so many AI tools you can use to publish and promote your podcast. AI can give you a hand with an SEO title, it can write your description, help you out with show notes, and even come up with some catchy and visual social media posts. AI can also turn your podcast into a video (either the full episode or a promotional snippet). You can also use it to schedule posts, automate engagement, create and optimize ads, and analyze your promotional efforts. It’s a deep, deep hole, I mean well of possibilities. 

If you want to tap into AI for promotion, you’ll likely be combining various tools. I keep it pretty simple using Kapwing for promotional videos and I’ve started using ChatGPT for suggesting SEO titles. 

 

The Final Warning!

There are so many options it’s tempting to take the easy road and have AI do all the things. But don’t. AI is a great tool but you are still the one responsible for everything that is published on your podcast. So, never rip and read as we used to call it in radio. Don’t accept what AI generates as a finished draft. Re-write content. Re-design social posts. Check everything AI has created for you. 

 

The most important thing is to not lose sight of why you created this podcast in the first place and who you are creating it for (ahem, your listener). You don’t want to take any AI shortcuts that could compromise your integrity, your authority or their trust in you. 

Want to know how to stand out as a spectacularly human host in the age of AI? Check out my last episode to discover why AI hosts will never replace real, live, human podcasters.

 

And if you don’t believe me, check out my 100% AI podcast I recently shared as a bonus. 

 

Book your FREE 15-Minute Podcast Coaching Call

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Listen to more 5-minute episodes, explore my resources and check out my coaching packages at https://podcastperformancecoach.com/

This is how I generated it.

I used: https://chat.openai.com/ .  Free to use (at the time of this episode).

PROMPT

Write a podcast script for an ai generated voice about how podcasts can be 100% ai created and nobody would ever know. tone is a bit sarcastic.

Then I added: write it again with more sarcasm.

 

Next: Write the description that should be published on Apple Podcasts along with this episode, include a note that this episode including this description were 100% Ai-generated.

Result:

In this episode, we explore the potential future of podcasting where AI takes over the role of human hosts and curates content. Is it possible that AI-generated podcasts will be indistinguishable from human-made ones? We discuss the advantages and disadvantages of this technology and the question of authenticity in podcasting. Tune in to find out more. Note: This episode and its description were 100% AI-generated.  (Too short in my opinion).

I used https://revoicer.com/ for the voice-over. Basic membership.

 

Check out:

175 Will Podcasting Survive the AI Invasion? How Human Podcast Hosts Win Every Time

https://podcastperformancecoach.com/175-will-podcasting-survive-the-ai-invasion-how-human-podcast-hosts-win-every-time/

 

Follow because in my next episode I’m going to share what AI tools you can and should be using in your podcast production process and which ones you should stay the hell away from! I’ll even reveal what AI tools I use – some of them for years! 

 

Book your FREE 15-Minute Podcast Coaching Call

https://calendly.com/timwohlberg

Listen to more 5-minute episodes, explore my resources and check out my coaching packages at https://podcastperformancecoach.com/

 

 

It’s an invasion! AI is going to take all of our jobs! Grab your homestead now while you still can…

Okay, so it’s not quite time to panic about how Artificial Intelligence is going to decimate the economy and take all of our jobs. 

But, it is time for us podcasters to pay attention because AI can help us but it can also hurt us. It’s actually such a big topic that I’m dedicating two episodes (and a bonus episode in between) to it. Stay tuned for part two and AI’s contribution. 

In this episode we talk about you, the podcast host. Can you be replaced by AI? 

Absolutely! Robots are coming for your job! AI can write a podcast script and voice it (now with more emotion than ever). You’d be shocked at how far AI scripts and voices have come when you know how to manipulate the input! Shocked!

The good news is that there are several ways that AI hosts suck compared to human podcast hosts. 

First, they are not human. As in, they are not YOU and in my opinion, that’s a big deal. Listeners can get facts from anywhere. They tune in because they want to hear these from you, they want to get to know you. They do that when you share your ideas, your stories and anecdotes, your experiences. That’s how they get to know you. 

Most of the podcasters that I work with are podcasting to build authority – either for themselves or their brand – which means that THEY are a big part of the secret sauce that makes their podcast valuable. I also work with a handful of podcasters who are podcasting as a business – meaning they are selling ad space on their podcast or attracting sponsors – you guessed it the key ingredient in that secret sauce is also THEM. 

No robot can replace you because you have a unique personality and you have stories and anecdotes from your lived experience to share. 

This is where the authenticity comes from. This is what your audience wants. 

Let’s talk for a quick sec about authenticity – I think this is one of the biggest questions you have to ask yourself if you’re thinking about replacing yourself (or starting a podcast) with an AI generated voice or script. Here’s the question: will your listener be upset when they discover that it’s not a real voice or that you’re presenting ideas and opinions you didn’t come up with yourself? 

It’s all about trust. An authority building podcast requires the trust of the audience. If they don’t trust you how will they ever believe you or like you (or buy from you)? 

If you know me at all then you know I’m all about listener-centric podcasting. So ask yourself, who are you serving when you use AI to host or script your podcast? I’m going to go out on a limb here and say it’s not the listener!

The trust goes both ways. You have to trust that your listener wants to hear from YOU. And that comes from you engaging with your audience. This is another way that human hosts are better than AI podcast hosts. They can show up and connect with the listener. 

It’s not just your ideas, stories, and opinions or your ability to connect and engage it’s also your humanity. 

Your audience can hear your human-ness in your emotions, your inflections, and reactions. This is what draws them in. AI can’t do that. 

And finally, for all of you that interview guests, you may be thinking that you’re free and clear from being overtake by AI. You’re only partially right. With good production, AI could create a very compelling interview podcast. 

Here’s where you can shine as a human host - make sure you stay present and engaged. If you read the questions in front of you without reacting to your guest’s answers then you could easily be replaced by an AI host. Be a part of the conversation. Jump on opportunities to be spontaneous. React with your full attention. 

These are things AI can’t quite yet do. If you’re struggling with being THIS human in your interviews, I can help. Grab your free 15-minute coaching call. 

So, to recap - if you want to be avoid losing your audience to podcast written and hosted by artificial intengence, then crank up what makes you uniquely you. 

• Share personal stories and unique ideas
• Be authentic and engaged
• Connect with your audience beyond the podcast 
• Put some life into your delivery including emotion and even stumbles
• Be present in interviews and take advantage of opportunities to follow where the conversation goes, even if it’s not what you AI produced questions say you should do

 

If you do these things then you can rest assured that AI is not going to steal your audience. Nobody can replace YOU as long as YOU show up every episode. 

If you haven’t subscribed yet, make sure you do because in my next episode I’m going to share what AI tools you can and should be using in your podcast production process and which ones you should stay the hell away from! I’ll even reveal what AI tools I use – some of them for years! 

Plus, I’m dropping a bonus episode that is 100% AI produced… I really hope you don’t like it as much as you like me! 

Subscribe so you don’t miss these or any of my future, human hosted, human created podcasts. 

—-----------------

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There’s a little something called the tagline and in this episode, I’m going to help you figure out if your podcast needs one, what you should be including in that tagline, and how to turn it into an important part of your podcast SEO strategy. 

And, if you already have a tagline - keep reading (or listen to this episode) to make sure it’s as powerful as it can be.

First things first… what is a podcast tagline? It’s quite simply an extension of your podcast title. You might think of it as a subtitle because it often follows a colon or a dash. Think, 2001: A Space Odyssey. Or, Morbid: A True Crime Podcast. 

Your podcast tagline can help your podcast in 3 key ways: 

 

1. Give the title context. 

You may not think that your title can be miss construed but that’s because you know the context. You know that digging deeper is about academic research but without context it could be about self-help, genealogy, archeology, gardening, building a well… So, use that tagline to clarify your title and give it context. 

 

2. Identify your niche. 

Your tagline is a great place to let your ideal listener know that this show is for THEM. Add an audience identifier in your tagline like marketing tips for kid-preneurs, or survival guide for moms with kids on the spectrum. You know they’re going to feel like you just tapped them on the shoulder and said right this way when they read that right? By the way, if you haven’t niched your podcast down… listen to episode 93, episode 92, and episode 37. 

 

3. Boost your SEO. 

Adding keywords to your tagline will massively help people who are looking for a show just like yours actually find your show. A lot of people look for new podcasts using search terms. If they aren’t using your name or your podcast name in the search bar, will they find your show? Add those terms they’re searching in your tagline to give it a fighting chance of being found. 

 

And the best news about updating or adding a podcast tagline? It’s easy! You don’t have to redo your artwork or re-record your intro, you can just change it through your podcast host (like Libsyn, Podbean, or Transistor)

 

Are You Really Tapping into the Power of the Podcast Tagline?

Here’s the big question - does your podcast need a tagline? Ask yourself these three questions:

1. Could the name alone be misconstrued or misunderstood as to what it’s about without a tagline?
2. Is it clear who your show is for and what they get out of listening without a tagline?
3. Would your show be found by someone googling the subject matter of your show?

 

The answers will tell you if a tagline would help your show get found by more of your ideal listeners. So, what will your new tagline be? Before you dive in, make sure you know who you’re show is for, how it aligns with your business, and why someone would listen. Those things will help you create a super-charged tagline. All of these things are part of our Podcast Tune-up process - getting clarity on your podcast’s purpose and making sure it has a name and tagline that will attract potential customers. Take the next step in having a podcast that serves you, your business, and your ideal listener. Get instant access to the Podcast Tune-Up right away. 

https://members.podcastperformancecoach.com/podcast-tune-up

Shout out to Podnews for this article on the most common podcast names of 2021. 

Book your FREE 15-Minute Podcast Coaching Call

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Listen to more 5-minute episodes, explore my resources and check out my coaching packages at https://podcastperformancecoach.com/