Explore every episode of the podcast Just One Tip from Your Podcast Performance Coach
| Title | Pub. Date | Duration | |
|---|---|---|---|
| 253 How to Build an Efficient Podcast Production Process That Saves Time | 20 Jan 2026 | 00:06:03 | |
Podcasting takes time. Usually more time than you expect. If your show feels like a lot of work with very little return, the problem probably isn't your commitment. It's your production process. I see this all the time as a podcast coach. Podcasters reacting week to week instead of working from a repeatable system. Scrambling for topics. Recording whenever there's a free moment. Editing on the fly. Publishing late. Promoting inconsistently. It's common, but it's also the fastest way to burn out before your podcast ever pays off. In this episode, I break down why efficiency matters more than hustle when it comes to podcasting for your business. Not because podcasting should be easy, but because narrowing the gap between effort and return is the only way to stay consistent long enough to see results. You'll hear what actually makes a podcast production process efficient, what most podcasters are missing, and how a clear structure, intentional batching, and a documented workflow can dramatically reduce the time and energy cost of your show. This isn't about cutting corners. It's about building a process that supports consistency, quality, and long-term momentum. If you're just starting out, efficiency helps you build the right habits from day one. If you're already podcasting and wondering why the return doesn't match the effort, this episode will help you see where things are breaking down. If you want help tightening up your production process or figuring out how to get it right from day one, book a free private podcast coaching call. Let's build a podcast production process to serve you instead of draining you. Find my coaching programs at: https://podcastperformancecoach.com
FULL SHOWNOTES HERE:
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| 252 How to Start a Podcast for Your Business in 2026 Without Wasting Time or Money | 06 Jan 2026 | 00:08:01 | |
If you're starting a podcast for your business, this is the episode that can save you months of frustration and wasted effort. Most entrepreneurs think starting a podcast is about gear, platforms, and hitting record. That's not where podcasts succeed or fail. The real work happens before any of that, and it's the part most new podcasters skip. In this episode, I break down what actually needs to be clear before you ever name your show, plan an episode, or buy a microphone. We're talking about intention, audience clarity, show structure, performance, production, and marketing, and how all of it needs to work together if your podcast is meant to support your business. I walk you through:
If you're thinking about starting a podcast for your business, or you're early in the process and want to make sure you're not getting it wrong, this episode will help you see the full picture before you move forward. If you want personal guidance on whether podcasting is the right move for your business and how to do it properly, you can book a free, personal podcast coaching call with me here: https://podcastperformancecoach.com This episode follows the exact work we do inside our Concept to Casting Podcast Launch Program, and a free coaching call with me will help you decide your next best step.
RESOURCES/LINKS This is why understanding your why is so critical. I talked about this in more depth in Episode 61, and it's the first place I start with every client.
Related Podcasts: https://podcastperformancecoach.com/157-want-a-better-sounding-podcast-do-this-with-your-mic/ https://podcastperformancecoach.com/058-help-i-hate-the-sound-of-my-voice/ https://podcastperformancecoach.com/251-boost-podcast-authority-fix-your-mic-technique/ https://podcastperformancecoach.com/236-bad-audio-killing-podcast-authority-fix/ https://podcastperformancecoach.com/224-podcast-coach-top-3-podcast-microphone-review-every-budget/ | |||
| 243 How Many Listeners or Downloads Makes a Successful Podcast? | 02 Sep 2025 | 00:06:44 | |
Pop quiz: How many downloads does your podcast need to be considered successful? 10,000 an episode? A million overall? It's less than you think. According to Buzzsprout's 2025 global podcast stats, half of the top shows get around 30 downloads in the first week. If you're hitting 100 downloads, you're in the top 25%. At 500, you're in the top 10%. The top 1%? That's closer to 5,000 downloads per episode. But here's the thing: chasing big numbers won't necessarily translate into dollars for your business. What really matters is attracting the right listeners. Imagine 100 ideal clients tuning in every week, giving you their full attention. That kind of influence can double or 10X your revenue, which is far more valuable than 10,000 random listeners who will never take action. In this episode, I explain why:
So stop letting your ego drive the bus and chase download numbers. Focus on why you started your podcast in the first place and align your success with your goals. 👉 Ready to realign your podcast for results? Book a free 15-minute coaching call and let's talk about whether the Podcast Tune-Up is right for you: podcastperformancecoach.com | |||
| 154 Are You Ignoring The Best Podcast Episode Topic Ideas? | 05 Apr 2022 | 00:04:24 | |
Do you ever feel like you are running out of things to talk about in your podcast? You are not alone. I hear this challenge from a lot of podcasters. The good news is that there's gold hiding in your past episodes! I've talked before about how to use past topics to inspire fresh topic ideas (check out episode 056 "How to Brainstorm your Podcast Ideas" or episode 024 of Just One Tip "5 Ways to Generate Podcast Topic Ideas") but thought I would share this tip again because a client of mine recently had an epiphany. She listened to her trailer and was reminded of a whole bunch of stuff she had planned to talk about but hadn't yet covered. Suddenly she was filling in her content calendar with juicy topics. You might be surprised how much inspiration is lurking in past episodes. Now, before you get bent out of shape and start saying things like, 'Coach, I've talked about everything already!' Let me reassure you that there is huge value in revisiting, updating, or remixing your ideas. Think about some of the best known thought leaders. They don't stop talking about something because they've mentioned it once. Heck no! They keep talking about it. Can you imagine? "Oh, I did a Ted Talk on that topic so I'm not going to bother talking about that again…" Neil deGrasse Tyson isn't going to talk about space anymore because he already talked about it once or twice. Jillian Michaels already did an episode on weight loss so she's done with that topic.
Madness, I tell you.
Re-sharing your ideas in new and fresh ways is not repetitive. It's not laziness. It's called being consistent and that's called having a strategy! In this episode, I share a few ways for you to mine your old topics and episodes. Hit play and then head into your back catalog, heck listen to your own trailer again, and start jotting down opportunities to refresh and reshare some topics. If you need a bit more help fleshing out your content calendar or figuring out which topics you should strategically be repeating, grab 15 minutes of my time. It's free. Yep, I'm prepared to give you a 15-minute spot on my calendar totally for free. It's what I do. I'm your podcast performance coach. —----------------- Book your FREE 15-Minute Podcast Coaching Call https://calendly.com/timwohlberg
Listen to more 5-minute episodes, explore my resources and check out my coaching packages at https://podcastperformancecoach.com/
Got a Question? Contact me: | |||
| 153 Want a Podcast with Long Term Impact? | 22 Mar 2022 | 00:04:23 | |
Do you ever feel like you're talking into a great empty void? Like your podcast is out there floating around and nobody is listening?
It can be so demoralizing!
In this week's episode, I share a blast from the past to help you see that what you're doing as a podcast host has more impact than you know. This message from my past came in the form of a comment on a radio station's Facebook page. The DJ had asked the question about DJs people remembered (it was 'International DJ Day' and they were hunting for some engagement). Someone made a comment about me… and the role I'd played in their lonely teenage life back in the mid 90's. The DJ happened to know me and tagged me. I was shocked. And my ego grew three sizes that day. But, it was a good reminder that as podcasters, our words, stories, and ideas have an impact. We may think we are talking to nobody. That the ideas and information we are sharing is bouncing around in a great void. But someone is listening. Someone is out there, actively putting your voice in their earholes week after week because they like what you have to share. You also need to know that they may never tell you how important you were to them. They may never connect or engage. They may even become customers without you knowing that it was your podcast that helped them move forward in their journey. Even if you don't get that affirmation, know that what you are sharing does have an impact. This is especially true if you are focusing on being listener-centric (yes, I was doing it even way back then). When you show up each episode with the intention to help your listener, you will have that kind of impact. And, if you don't want to wait almost 3 decades to find out how much you meant to them, make sure you help them take the next step on their customer journey, with YOU. All you have to do is focus on serving them and you will have an impact. Now if you need help increasing that impact, get yourself on my calendar. It's a free 15 minute coaching call and I'd love to connect with you. Like, now or next week… not in 30 years!
Book your FREE 15-Minute Podcast Coaching Call https://calendly.com/timwohlberg
Listen to more 5-minute episodes, explore my resources and check out my coaching packages at https://podcastperformancecoach.com/
Got a Question? Contact me: | |||
| 152 Want to Have a #1 Podcast? It's Easy! | 08 Mar 2022 | 00:05:16 | |
Who doesn't want to have the number one podcast? Pretty much every podcaster, right? That's why marketers keep promising it to you. But, you shouldn't bite. I've been seeing a lot of ads lately offering you up a guaranteed #1 podcast. It reminds me of my life in the radio biz and that dreaded time ... RATINGS! If you were lucky, ratings meant good things for you and your crew. If you were up, you were safe. If ratings were down (especially if you add 'again' to that) then you were in jeopardy. No job was safe. Anyone could get the axe based on ratings. Don't Fall Prey to the Lure of False Metrics But all of that was behind closed doors. For all the public knew, every show had dominated the ratings. You see ads like "Thanks for making us your #1 choice in the morning" Or, "Proudly #1 for 10 years in a row". Anyone who was actually paying attention would see many, many (almost all) of the stations making this #1 claim. So, how could everyone be #1? Were they all just lying? Kind of. Here in Canada, they have to follow Ad Standards, so they can't say something if it isn't true. But, there's truth and then there's how you look at the facts. You see, the ad wizards (aka the programming and promo department) would find a way to work the numbers. Say, for example, a radio station had the highest ratings with 80-year-old men at 9:30 at night. Technically, that show is #1 in the evenings. It's all in how you look at it. And, when you look at it selectively, it's really easy to make things look good. It's like hearing, "we're the most listened to radio station" and the part you didn't hear was, "in dental offices in the tri-state area". Technically NOT lying, but a little misleading. So, when I see these promises about being in the Top 10 of Podcasts Worldwide... I take it with a grain of salt. And then, I spit it back up because even with salt, bullshit still tastes like bullshit. You see, the real issue here isn't that podcasters are trying to convince the public that they're #1 with manipulated numbers, they're using inaccurate, half numbers at best. There is no singular, universally accepted podcast ranking system. Spotify has theirs. Apple does too. And then there's Podtrac, Podcharts, Chartable, and more. And remember, downloads don't equal subscribers (there's no real way to measure that, by the way). You still want to have the number one ranked podcast? Ok, fine. Here's the step-by-step guide for having a #1 ranked podcast:
Okay, I know I'm being a bit of an ass here (shout out to all the kickass podcasters in Paraguay). What I'm trying to say here is, forget the false metrics. They mean nothing - especially if your podcast is part of your marketing strategy.
If you are podcasting to drive traffic to your website, get more engagement, and increase the ease and speed of your sales... then these are the numbers to be paying attention to - not some random ranking. Ask yourself: How do you measure success? What is the number that says to you 'Way to go, you made it to your goals!'? And, how does your podcast contribute to that? How can you measure your podcast's contribution to you reaching your business goals and getting return on your podcast investment? I can almost guarantee the answer is not 'by ranking #5 in Leisure for one week'. Measure what matters and don't get sucked in by false metrics.If you want some help figuring out what numbers you should be paying attention to (and how to make them the numbers you want) take advantage of my free 15-minute coaching call. BOOK YOUR CALL NOW: https://calendly.com/timwohlberg
Listen to more 5-minute episodes, explore my resources and check out my coaching packages at https://podcastperformancecoach.com/
Got a Question? Contact me: | |||
| 151 How to Manage Your Podcast Music Like a Pro | 22 Feb 2022 | 00:04:56 | |
The Top Mistakes Podcasters Make Using Music Have you ever been at a bar or party where the music is really loud and it's a struggle to have a conversation? It's annoying but part of the party experience. When it's part of a podcast experience it's just annoying. Music can be a really important part of your podcast. But let me be clear. Nobody, I mean nobody, showed up for the music. Unless your podcast is about music, your music should be used only as a background or to set the tone (quickly) so you can get to the good stuff. Yes. Even when your music is awesome. I've had people email me and tell me that they literally have a little dance they do to my theme music. Which is fantastic. It's exactly what you want. But, I'm going to go out on a limb here and say there are some people who hate my music. Luckily, they never have to sit through much of it before I get to the content they actually tuned in for. In this episode, I cover what your music should be and what it should not be. Your music should NOT be:
Don't let this scare you off from using music in your podcast. Music can play an important role. It can set the mood off the top and be a bit of musical branding. I like to think that love it or hate it, when you hear those first few beats of my theme music, you know where you are and that you're about to be served a quick podcast tip with a side of smartass. I also recommend music to close out your podcast, kind of musical bookends, but be careful about this because it may trigger your listener to turn your show off prematurely. Don't put any important info after your end-of-show music. And, don't be afraid to get creative. Use music to punctuate a point, to signify a change in topic or to reset your interview. Episode 082 - How to Pick the Right Podcast Music. In short, you want music but you want to manage your music. You want that music to enhance not distract. Remember, your show is not for you, it's for your listener. Think of them (and the fact that they may not have the same musical tastes as you) when you are carefully peppering in the tunes. Need some help making sure your podcast is serving your listener? Book a free 15-minute coaching call with me. https://calendly.com/timwohlberg
Listen to more 5-minute episodes, explore my resources and check out my coaching packages at https://podcastperformancecoach.com/ Got questions? Ask me anything at https://podcastperformancecoach.com/contact/
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| 150 The 5 Key Pieces of a Powerful Podcast Description | 08 Feb 2022 | 00:05:27 | |
Remember way back when you started your podcast and you wrote your description. That was a crazy time! You were launching your podcast, everything was new and let's face it, there was a bit of 'winging it' going on. The good news is, you've gotten better as a podcaster and your show has evolved… so why are you still using a description that you banged out in haste? What if that description is the reason you're not hitting your podcast goals? In this episode, I'm going to explain why you should take another look at your description and I'm even going to share the 5 must-have elements of a powerful podcast description. So, buckle up and hit play because we are on a mission to get you more qualified listeners (you know, the ones who become leads, clients, and fans). For a lot of podcasters, the description is something they think of once, right at the beginning of their journey and then they never revisit it. And as a result - their podcast description could be doing more harm than good. Is Your Podcast Description Helping or Hurting? Here's How to Fix It. Yes, a badly written description can hurt your podcast! Think about it. Your description is often how people decide if they are going to hit play and give you a few seconds to prove yourself as worthy of their time. And, the power of the podcast description doesn't end there. Your description also plays an important role in whether you get found by your intended audience or not. Here are three solid reasons why you should revisit and possibly rewrite your podcast description:
Okay, so now that we are clear on the importance and power of rewriting your podcast description, let me give you my super quick outline of what SHOULD be in your podcast description. Let's keep it simple. Your podcast description must-haves are the 5 Ws.
Now these aren't all equal weight, but keep the last three questions short. At this point, they should already be sold and hitting play. Hitting play is the goal here because, I'm going to give you the benefit of the doubt here and say that once they hit play they'll be hooked. You've worked hard to create your podcast and the last thing you need is to get a potential listener on the line who discovers that the bait wasn't nearly as tasty as it looked. Now, if you need help making your podcast description something worthy of a podcast re-write, take advantage of my free 15-minute podcast coaching session. We'll talk about your podcast, your goals and then I'll slap some sense into you so that you can make your podcast even better. What… I'm just giving you an honest description of what you're going to get.
Click here to grab a spot on my calendar. https://calendly.com/timwohlberg
Listen to more 5-minute episodes, explore my resources and check out my coaching packages at https://podcastperformancecoach.com/
Got a Question? Contact me: | |||
| 149 The Simple Technique that Will 10x the Authority of Your Podcaster Voice | 25 Jan 2022 | 00:08:30 | |
As a podcaster, you want your voice to convey certain things. You want you listeners to instantly feel like they can trust you because you know what you are talking about. You want them to be listening and nodding in agreement. This doesn't just come from the content you're sharing. Your voice has to live up to the authority your content is driving. But what do you do if you have a weak voice or a quiet delivery? Don't worry! We can fix it. Have you ever heard the term "air of authority"? It usually refers to someone who just oozes with authority. That sounds like a good thing, right? Something that your podcast could benefit from if the host had the 'air of authority.' Well, here's the secret to getting that air of authority… get more air. As in, learn how to breathe properly as you deliver your content. I hear it all the time. Podcasters who are running out of air as they try desperately to finish their thought. Sometimes it's so bad that the last word of the sentence is completely ghosted because they just don't have any air left. And guess what that equals… the opposite of authority (which, by the way, I looked up and is 'impotence', just saying). So, you don't want that in your podcast especially if your podcast is a marketing tool for your business or if your podcast is supposed to build you up as an expert in your field. If this happens to you, it's not your fault. You're just bad at breathing. Most people are. Most people have never been taught how to breathe properly when they are presenting information. Get Big Air Behind the Mic Lucky for you, you've got me as your podcast coach! In this episode, I'm going to walk you through a simple exercise that will show you exactly how to get more air behind your presentation. This one little trick will instantly strengthen your voice and give you more authority in your presentation of the information. Yep, all of that from a little extra air. Of course, if your content stinks, no amount of hot air is going to fix that. Better let me get a good look at it and see what we can do to make sure your podcast content lives up to this big booming voice I just helped you discover… Book your free, 15-minute coaching call with me. Don't take another breath… book it now. https://calendly.com/timwohlberg
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| 148 Want to Nail Your Podcast Guest Intro Every Time? Do This! | 11 Jan 2022 | 00:07:32 | |
You've heard it before. Hopefully on someone else's podcast… The host boots around the guest intro so bad that the guest either has to awkwardly say something about it. Or, there needs to be a whole conversation about it - "Did I say your name right?..." This is not a good way to start your podcast. This is not how you take care of your listener… or your guest. You want to come out of the gate strong. You want to be concise and clear. You want your listeners and your guest to know that you've got it all taken care of. So, how do you do that? How do you nail your guest intro every time?
Simple, save the start until the end.
Say what?!?
Okay, if you interview guests on your podcast, think of your show as having 3 parts. There's a TOP and a TAIL or a beginning and an end. And in the middle, is the BODY. Or, the interview. The TOP of your episode might include your tease, your show intro, your hook, and your guest intro. The TAIL includes the takeaways, your call to action, and your signoff. The BODY is your interview which does not have to start with the TOP. Stay with me here… you do not have to record the beginning at the beginning of the interview. You can JUST record the interview. And then, later you record the TOP and TAIL. This will make your intro and extro or top and tail even better. Why? Because you'll know more about the interview once it's done and you'll be able to tee it up better and wrap it up and put a bow on it at the end better. Only after you've done your interview do you have all the information to frame and position your episode to make it listener-centric.
REFRAME: Recording your top and tail as part of the interview makes the episode about your guest. Crafting it after you've talked to your guest let's you reframe it, making it about your listener. Don't get me wrong. I am not suggesting that you wing it and then fix it by adding a top and tail so that nobody notices how messy the middle is.
NO!
You're still going to do your research, plan your outline, come up with your questions and record the interview, but immediately after you've recorded your guest is when you plan out your top and tail. TIP: Do it while it's fresh. Ask yourself:
Now you have context and you can bake that into the top and tail.
Crafting your TOP & TAIL after the interview will help you reinforce the value of your episode. Which will make each episode of your podcast better listening and you'll sound more like a pro (and build that authority with ease). Isn't that what it's all about? And the bonus, you're not wasting your guest's time while you're trying to get over the performance anxiety of getting their name right or lamely reading their bio from their website. Oh, and you can cut out any of the crappy early stuff in the interview and bring your listener in right when the gold starts flowing. I have so many clients that use this method now and they all agree that it's easier, better for the listener and gives them so much more flexibility this way! And, it gives them the opportunity to record a compelling show intro (#34) and the perfect guest intro (#40) even if they don't want to script the entire show (#10) .
Thank me later. Or, thank me sooner by booking a free 15-minute coaching call. I'll give you even more to thank me for.
I recently had a free coaching call with a podcaster named Jono and he said it was the best 15 minutes of his day because I answered his questions, gave him a strategy to follow and even helped him rethink his way of thinking around his podcast so he could make it stronger.
Click here to book your own 15-minute coaching call.
Listen to more 5-minute episodes, explore my resources and check out my coaching packages at https://podcastperformancecoach.com/
Got a Question? Contact me: | |||
| 147 How to Make Your Podcast Better in the New Year | 28 Dec 2021 | 00:08:26 | |
What would make your podcast better next year? Here are my top 4 tips on how to reflect to get better results from your podcast. You want results, right? Okay, then let's get into it. I released this episode right before the end of 2021… but don't lump me in with all of those 'new year's resolutions' types. That ain't me. But, I will admit. This time of year does serve as a good reminder to reflect on what you've done so that you can revamp and get the results you're looking for. In this episode of Just One Tip, I'm sharing my top 3 (okay 4, since you're counting) tools for reflecting on how your show is doing. And, by 'how your show is doing' I mean, how well your show is delivering on your specific KPIs. If you're going after audience growth, how are your downloads? If you want to develop loyal fans, how's your engagement? What about leads? Traffic to your website? Invites to speak? Sales? Offers of unconditional love… look, I don't know what you're going for here… so judge for yourself. Look at yourself. That's why it's called reflecting! Here's how I CAN help. Here are my top 3 key things you should be reflecting on about your podcast so you can get results. 1. Check Your Stats for Traction. There are four places I like to look to determine which shows had the best traction:
2. Customers and Clients. If you're podcasting for your business, then reviewing your clients for the past 12 months can really help you align your podcast… or re-align it as the case may be. Do you know who you want to be talking to (and is it who's showing up)? Take a look at your client list.
3. You. Yes, it's time to check in on you. Ask yourself, 'how you doin?' This is especially true if you've been podcasting for a while. Are you showing up 100% for every episode? Is the passion still there? Are you doing everything you can to serve your listener? Are you letting little things slip (Oops, I was talking into the wrong mic, oh well… good enough)? You might want to actually listen to a few episodes for this reflective exercise.
Now, here's the hard part. It can be hard to objectively reflect on your own podcast. I mean, you're in it. It's your blood, sweat, and tears. It's your baby. That's why I offer my free 15-minute coaching calls. I can be the truth-teller you need to hear. I can hold up that mirror. I can help you see what's right in front of you so you can get out of that rut and get the results your looking for (and your business needs) from your podcast. Yep, that's reflecting tip #4. ME. All you have to do is click here to access my calendar and book your free 15 minute coaching call. More clarity is just a click away, book your free 15-minute coaching call in the show notes of this episode or by going to podcastperformancecoach.com. Let's get you set up for success with your podcast.
Book your FREE 15-minute coaching call here: https://calendly.com/timwohlberg
Don't need my help but LOVE all of the fresh and tasty tips I deliver? Subscribe already! Why would you ever want to miss an episode. I mean, each episode literally makes your show better!
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| 146 The Top 5 Ways to Pack Your Podcast with Great Content | 14 Dec 2021 | 00:06:18 | |
Do you want a podcast that is so great your listeners can't wait for the next episode to drop? And do you also want that podcast to help your listeners see you as an authority and be dying to work with you or buy your stuff? If you said yes, then your podcast content can't suck. And also, your podcast actually has to have content! Ain't nobody got time for a fluff-filled, ego-driven, self-serving podcast. No. Body. Luckily, I'm sharing my top 5 ways to pack your podcast with great content as the last part of a 4-part series to make your podcast better (check out the other episodes on marketing, performance and tech). Here are my top 5 tips (in no particular order) for making sure your podcast content doesn't suck:
Your content is so much more than how you fill the minutes of your show. It's how you build a relationship with your audience. It's how you help them know, like, and trust you. It's also how you become known as their trusted source for that thing you do and how they will start to think of your brand or business (and only yours) the next time they think about that thing you do.
Don't short change your listener on content.
If you're struggling to deliver good content or you haven't started your podcast and you want a solid content plan, take advantage of my free 15-minute coaching session. Click the link and get on my calendar before you crappy content sinks this damn ship! Listen to more 5-minute episodes, explore my resources and check out my coaching packages at https://podcastperformancecoach.com/ Got a Question? Contact me: | |||
| 145 The 5 Best Tech Tips for a Better Podcast | 30 Nov 2021 | 00:08:39 | |
In the past few years, starting a podcast has never been easier. That's a problem. You say, starting a podcast may be easy but sounding good, well, that takes a bit more effort. And so, we now have a giant steaming pile of crap sounding podcasts. Is yours one of them? More importantly, is your 'it's so easy to start' podcast hurting your brand because you haven't learned how to actually use that equipment you use to abuse to cobble together your show? Okay, okay. I'll take it easy on you. Good on you for going for it and getting your show out there. Now, let's fix it before it does some real damage to your reputation and brand! I mean, do you really think someone is going to want to work with you after you assault their eardrums? Oh, right. Be nice. Okay. How about this? How about if I share my top 5 tech tips to help you sound like the authority you want to be?
Top 5 Best Tech Tips for Podcasting
1. Get a Microphone and Headphones. You're not a podcaster if you don't have a microphone. I said it. It's the one and only piece of equipment you need to have to be a podcaster. If you want to be taken seriously, I'd also be getting the proper pop screen or wind sock to go along with it to reduce your plosives, a proper mic stand so you're not handholding your mic, maybe that looks like a boom arm and you also want a decent set of headphones. Not earbuds. Wired headphones you can put over your ears so you can hear the REAL quality of your show. The background noise, your lip smacking, your guest's dog breathing on their lap (this is a real thing I heard on a podcast once!). Want some advice on equipment? Pop over to my resources page for what I recommend.
2. Learn Good Mic Technique Expensive microphones don't fix poor technique. Production rule #1 -- shit in is shit out. So, now that you've got a mic, you need to know how to use that microphone. I see so many podcasters on YouTube using their mics wrong. They're literally talking into the wrong part of the mic. You can sound incredible with a $100 mic that you use properly with good mic technique and an ideal environment. Your hollow, thin, echoey audio is not your mic's fault. You may just need to make a few adjustments in how and where you record.
3. Use the Right Software (and Practice) If it's just you and you want a free editing program I suggest using Audacity. It likely has more tools than you'll ever use if you've got clean audio going into it. Remember, you will get better at editing if you stick with and continue to use whatever software you pick. If you interview people on your show, you have a few options (pop over to my resources page to see the recording platforms I recommend). If you're still using Zoom consider upgrading. There are way better options that provide studio-like audio quality. And the great thing about these platforms is that you have the video option too. It's nice to be able to see your guest for a more personal conversation and you can also grab a short video clip for an episode promo. Which reminds me, check out my Top 5 Podcast Marketing Tips too.
4. Get Professional Help You're a smart cookie. You can figure all of this out… but should you? So often entrepreneurs get caught up in learning everything that they lose track of how much time they are stealing away from their business, clients, or family. Yes, one of my top 5 tips for better tech is to hire someone who already knows what they're doing. You can hire an editor, a producer, or even someone to help out with the promotion of your show. You will still have to master tips #1 and #2, but life will get a lot better (and your show will sound a lot better) if you back away slowly from the rest.
5. TEST For the love of Sam. Test. Test your audio, and test your guest's audio. It takes less than 60 seconds and you could save a whole lot of grief. Let me paint a picture for you - you have an incredible interview with someone who was really hard to secure for your podcast and listen back only to discover that you both sound like you're talking from the hull of a ship. Everyone's done it. So what do you do? Reschedule? Guests might not like that, so you don't even ask. Lie and tell them you lost the recording - covering the fact that you had the wrong settings. Or, *grimace* you just publish this crappy audio and embarrass yourself, piss off your guest, and lose your audience. Here's a better picture: Just hit record, say or ask your guest what they have for breakfast and press stop. Download or save the tracks and listen to it. Are you both on mic? Is it celan? Test complete. Everyone wins.
The audio quality of your show speaks volumes about the quality of your brand and your business. Raise the bar, because good enough doesn't cut it anymore.
Want to know if it's not cutting it? Book a free 15-minute coaching call with me and I'll put your show through the ringer. Let's click around on some of your episodes to see if we can improve anything. Your audio, your guest's audio, the mix, editing… this is playtime for me, I love doing it. Don't deprive me of this!! Book your Free 15-minute coaching call.
Listen to more 5-minute episodes, explore my resources and check out my coaching packages at https://podcastperformancecoach.com/
Got a Question? Contact me: | |||
| 242 Should You Do Interview or Solo Podcast Episodes? (The Great Podcast Format Debate) | 19 Aug 2025 | 00:06:38 | |
What format is best for podcasting? Should you do interview or solo episodes? This is the great podcast format debate. As a podcast coach, I've seen how each format plays out in real business growth. In this episode, I look at both options and share the pros and cons of each. Here's the breakdown: Interview Podcasts
Solo Podcasts
The Winning Strategy Many podcasters find success using a combination of both formats but that's not right for every podcast. Hello! I only do solo episodes. Why? Because my episodes are short and that's what serves my listener. So, how do you choose what's right for you and your podcast? Start with the most important thing — serve your listener. That might be with curated interviews, solo episodes, or a combination of both. Ask yourself:
If you're stuck in a rut (only doing interviews or only going solo) it might be time to rethink your strategy. Let's talk about it. Book a free private podcast coaching call and let's find the format that works for you, your listener, and your business. Get on my calenadar today for your FREE podcast coaching call here: https://calendly.com/timwohlberg RELATED EPISODE: 232 Are You Using the Wrong Podcast Format? Here's How to Fix It https://podcastperformancecoach.com/232-wrong-podcast-format-fix/ | |||
| 144 The Top 5 Ways to Improve Podcast Performance | 16 Nov 2021 | 00:06:36 | |
You've got a great show idea, valuable information to share or insightful guests to interview but your show isn't quite up to the caliber of your brand. You need a performance overhaul! Good news, I'm sharing my top 5 tips for improving your podcast performance as part of this 4-part series (check out the first in the series on the top 5 tips for marketing your podcast). If you're going to market your podcast, and your podcast is all about showcasing your expertise and driving interest in your brand then you better make damn sure you sound good. Without further blah blah blahing, here are my top 5 tips to make you a better podcaster :
If you want to be a more dynamic podcaster, if you want people to love putting you in their ears, then you need to step up your performance game. These tips will definitely help. And, if you still sound like a wet noodle just slapped the mic, then take advantage of my free 15-minute coaching call. Click the link to grab your spot on my calendar and let's get your performance pumped up.
Listen to more 5-minute episodes, explore my resources and check out my coaching packages at https://podcastperformancecoach.com/
Got a Question? Contact me: | |||
| 143 My Top 5 Podcast Marketing Tips to Grow Your Audience | 02 Nov 2021 | 00:06:07 | |
So, the whole build it and they will come podcasting approach hasn't quite panned out. I hate to be the one to break it to you but in a sea of podcasts, you're going to have to put some signals out if you want to be found. And that means marketing! It's one of the key elements of podcasting that I focus on even though a lot of podcasters think it has nothing to do with podcasting. I disagree. If you don't market your podcast, you won't have listeners. If you don't have listeners, you're not a podcaster. There. I said it. And, if you are podcasting for your business, as in, to grow your authority, then you absolutely need to be marketing your podcast or you are going to get a seriously negative ROI. The good news is that there are a lot of fun and effective ways to market your podcast. I've covered a lot of them in past episodes but in this episode, I'm bringing you my top 5 marketing tips for podcasters. It's all part of my 4-part series with my top 5 tips on marketing, performance, tech, and content for podcasters. (This is part one of four so if you haven't subscribed yet, you better do it now so you don't miss out on this series).
Here are my top tips for moving the needle with your podcast marketing:
These are my top tips to help you get more listeners and have your podcast serve as a marketing tool to grow your business. But let me leave you with one key thought… none of those listeners are worth snot if they are not your ideal customer. This is why marketing works so much better when your show is properly aligned with your business. A lot of entrepreneurs skip this when they start their podcast. They're just so dang excited to start a podcast they don't think about what it has to do with their business or how it's going to help them grow their business. Is this you? Let's talk about it. I offer a free 15 minute coaching call that will help you get some serious clarity about aligning your show and your business. Book a time now and let's get you working in the right direction.
Listen to more 5-minute episodes, explore my resources and check out my coaching packages at https://podcastperformancecoach.com/
Got a Question? Contact me: https://podcastperformancecoach.com/contact/ | |||
| 142 Do You Need a Podcast Editor (and How to Find a Good One)? | 19 Oct 2021 | 00:07:01 | |
We get it. You're capable. You learned how to edit your podcast and that's great. But, ask yourself should you be editing your podcast? Or, should you hire a podcast editor? And, how do you hire the right editor? How much does a podcast editor cost? There are a lot of questions that come up anytime someone considers hiring an editor. They are similar questions that come up when a new podcaster thinks about hiring an editor. And they're good questions. Before we dive into these important questions, let's tackle the elephant in the room. Well, at least let's offer him some peanuts. I mean, he's huge and this is a small room and I don't think things would go well if we actually tackled him. First things first, what the heck is a podcast editor? On the surface, this is an easy question to answer. A podcast editor assembles the audio pieces of each episode to the state where it is ready to be published. Pretty smartsy-fartsy definition, don't you think? The problem is this. We can have a dictionary-like definition but out on the mean streets of podcasting, it won't hold up. Here's why. There are thousands of people calling themselves editors doing a huge range of duties that amount to an episode being ready to publish. Let me show you some examples you'll find on the spectrum of podcast editors:
And there are a lot of variations in between. The point is, not all podcast editors are the same so we can't really cover them off with one simple definition. Now that we are on the same page about the spectrum of podcast editors available, let's talk about if you need one. There are a few of reasons you might need an editor:
Do any of these fit the bill?
Then let's move on to the next step of questions… What level of podcast editor do you need and how the heck do you find a good one? As mentioned, there are a lot of editors out there. Some really great editors, some good editors, and some "editors". I'm not throwing shade here but the podcast editing arena is no different than a lot of other online service providers' arenas. Some are there because they are educated, experienced and passionate, and some are there because they found an app online that can edit podcasts and they discovered they can make a lot of money using it. So, let me give you a few tips on how to wade through this sea of available podcast editors.
And, the final question. The one that everyone wants to know. How much does a podcast editor charge? How long is a piece of string? There are so many factors that go into an editor's rate. And, remember there is a wide range of editors who approach editing in a very different way. Don't worry, I'm not going to cop out here. I know you want answers. Generally speaking, podcast editors could charge per episode, per raw minutes to be edited, per hour of their time, or even as a fixed rate per month. And this can result in a single episode edit costing $30 - $500. It all depends on the editor's experience, the finesse they have, the complexity of your show, and what's included in their process. The middle range for a solid edit per episode is around the $100-150 range. Add ons may be part of a fixed package like uploading, audiograms or graphics for social media, show notes, and publishing to your website. When discussing cost with your potential editors, make sure you know what you're getting. And, check their terms too (some editors will charge for overtime or late delivery of raw audio). There is a lot to consider when hiring an editor but, if you get it right, it's like buying back your time. Want to know if your show needs an editor's touch? I'm not available for editing but I can guide you in the right direction. Just book your Free 15-minute Coaching Call. Listen to more 5-minute episodes, explore my resources and check out my coaching packages at https://podcastperformancecoach.com/
Got a Question? Contact me: | |||
| 141 What the Heck is a 'Podcast Producer' (and Do I Need One)? | 05 Oct 2021 | 00:05:49 | |
You've probably heard of a producer. And, you probably know that there are a lot of different types of producers - especially in the world of media. You have an executive producer, a line producer, a technical producer, an associate producer… the list goes on. But, have you heard of a podcast producer? In this episode, I explain what a podcast producer does and if you might need one for your podcast. The first thing we need to clear up is the job of a podcast producer. I could be a real ass here and say 'a podcast producer produces the podcast!' but I won't. There are actually a lot of ways to describe a podcast producer and, it should be noted, that not all podcast producers do the same things. It really depends on the style of podcast they are working on. For example, a podcast producer working on an NPR style show is going to be doing something very different from a producer who is helping an entrepreneur create a show that serves to increase their authority and sales. So, for the sake of simplicity (too late, Wohlberg!) let's say a podcast producer is responsible for the consistency and flow of the show in the general sense and on an individual episode basis. The producer is going to be responsible for choosing a good topic, finding the right guest, screening that guest and making sure that the host has all the information they need. They make sure the content or interview flows smoothly and serves the purpose that was intended when the producer booked the guest or picked the topic. They will also likely make sure that the show sounds good, that all of the promotional elements are in place (which may include coordinating with the people writing show notes, emails, and social media posts about the episode). They are the glue that holds it all together.
IMPORTANT NOTE: This seems like a good time to point out that an editor is not a producer and a podcast coach is not a producer. Your coach may help you develop your show or improve your show, they are not going to be responsible for the creation of each and every show. (For more on a coach's role, check out Episode 140 - What's a Podcast Coach)
In some cases, a producer is part of the team that a production house will provide to a podcaster. This is a service that some podcasters like because everything is handled by one company and most of the people are in-house (or at least in the loop). The producer is the one that coordinates everything. Okay, now that we're clear on what a podcast producer is and is not… the big question is, do you really need a podcast producer? A lot of podcasters start out on this journey alone which means they are doing everything themselves. If this is you, remember to put the producer hat on once in a while. That means, stepping back, looking at the big picture and possibly adjusting your plan. If that's not happening and the little things are starting to fall through the cracks, you may want to consider outsourcing a podcast producer - especially if you are podcasting to grow your authority and build your personal brand or business.
Speaking of business, let's look at the ROI of a producer.
You'll have a positive ROI if that producer is going to significantly increase your listenership by picking better topics, bringing in better guests, preparing those guests, and arming them with promotional material to help spread the word. You'll also have a positive ROI if the producer helps to ensure that your show serves your listener and contributes to listeners becoming customers. These can be tricky things to measure but they are worth considering. Here's one more consideration, and it's the big one. Will having a podcast producer free up your time so that you can focus on income generating tasks or selling more widgets? Consider that in your ROI equation. Ultimately, you should hire a podcast producer if the time you spend coordinating your podcast is eating into your ability to make more money or scale your business. Hiring a producer can take your podcast to the next level and help it fulfill its intention to boost your authority and convert with ease. Want to know what I think of your show? I'm not a producer but I can help you determine if you need one. Book a free 15-minute coaching call.
Listen to more 5-minute episodes, explore my resources and check out my coaching packages at https://podcastperformancecoach.com/
Got a Question? Contact me: https://podcastperformancecoach.com/contact/ | |||
| 140 What's a Podcast Coach (and Why Should You Hire One)? | 21 Sep 2021 | 00:07:42 | |
Hello, I'm a podcast coach. A what? A Podcast Coach. Well, what the hell is a podcast coach? This conversation doesn't happen as much now as it used to but that doesn't mean people aren't wondering about it. And if they're podcasters, they are often also thinking, 'Do I need a podcast coach?' (And sometimes they should be thinking that, but they aren't) Well since you asked (or didn't but wanted to), let me break it down for you.
What is a Podcast Coach (or Podcast Coaching)? On the surface, it's pretty simple… someone who coaches people how to podcast. BUT, there are a lot of podcast coaches out there and they aren't all the same. And, because there is no official 'podcast coach certification', pretty much anyone can call themselves a podcast coach. The way I see it, podcast coaches fall into three types:
In case you are wondering, I am type #3. I work directly with my clients to help them develop or improve their podcast using my decades of radio experience and my decade of podcast experience. I also help them with their tech set-up, their performance, and develop a marketing strategy for their podcast so that they get maximum results. That's the benefit of working with a personal podcast coach. I'm not here to say one is better than another, but if you're thinking about hiring a podcast coach, you should know the differences. Should you hire a podcast coach? Do you need a podcast coach? Maybe. Take into consideration that there's a lot that goes into making a great podcast. You need to consider:
If you're not paying attention to all of these elements and you don't have lots of time and energy to learn about them, then you need a podcast coach. Another reason to hire a podcast coach, especially if you haven't launched your podcast yet, is to make sure your podcast doesn't do more harm than good for your brand. You need to make sure that everything that you're doing on your show is aligned with what you're doing in other areas of business and marketing. If you're an individual with a service-based business, a consultant, coach, or a personal brand, this is vital. As a business owner, you know how important it is when you launch something new, you consider your ROI and your ROE (your return on effort). And, you know, taking the time at the beginning, to do things right with total clarity around your show concept, is really important. If you have not started your podcast yet and you want to make sure you do it right but you don't want it to take you forever then, yes you should hire a coach. If you have started a podcast and it's not doing anything for you, then yes, you should hire a coach.
Basically, if you have expectations of your podcast beyond it just existing, AND you don't have the time or know-how to try a whole bunch of new things, then you should hire a coach.
Which kind of coach you should hire depends on what the podcast means to you. Are you investing your time and energy into a podcast so that you see direct results in your business? Then you need to hire a coach that is going to work directly with you. Or, are you investing your time and energy into a podcast because you love being a podcaster and it's a cool hobby? Then you can hire a coach that matches what your hobby is worth to you in terms of time and money.
How to Pick the Right Podcast Coach So, now that you know what a podcast coach is and that you want a podcast coach in your corner, what should you do before hiring one? I recommend that you do your homework. Read the reviews. Listen to their show and the shows that they've worked on. Find the coach that you feel confident is going to help you reach your goals. A person who jives with you and you like their personality. A coach whose program, system or time frame makes sense to you. Be careful of any coaches who promise you things like huge download numbers or fame and fortune in a few months. Podcasting is a long game. So if you find yourself thinking about starting a podcast for your business or if your existing podcast isn't performing the way you want it to. And you're tired of guessing about what to talk about, the guests you should have on, or how to market your show and thinking you're just wasting time and money putting out another episode then, you might want to hire a podcast coach. And, if you're going to be working with them one on one, make sure you talk to them directly. Any coach worth their salt will happily have a chat with you.
And you can start with me. I offer a free 15-minute coaching call just so I can give you some guidance and give you a free sample of what it's like to work with me. Because let's face it, I'm not everyone's cup of tea! But I might be yours.
So, click here to book your free 15 minute coaching call.
Listen to more 5-minute episodes, explore my resources and check out my coaching packages at https://podcastperformancecoach.com/
Got a Question? Contact me: https://podcastperformancecoach.com/contact/ | |||
| 139 Top 3 Mistakes to Avoid with Podcast Episode Titles | 07 Sep 2021 | 00:05:55 | |
Tell me if this sounds familiar. Someone recommends a new podcast so you check it out. You open it up and start to scan the different titles looking for something that sounds interesting. This is a common experience that almost every podcast listener has had. What happens next? It could go one of two ways:
By now, it doesn't take a rocket scientist to figure out what is driving their action.
It's your titles, dum-dum!
And yet, so many podcasters put absolutely zero effort into crafting a great title for each episode. This leads me into the tip for today -- pay attention to your titles! Grab Attention the Right Way with a Great Title Here are three common mistakes that podcasters make with the episode titles.
1. No Respect! This is listed as the number one mistake because it is the biggest mistake and the most common. Your title is everything. I don't care how amazing your sound or what brilliance you unleash in your episode - if you have a crap title nobody will click on the episode and nobody will listen. If you want to be found, you need to have a good title. If you think your title is just for organization, you're thinking about it wrong. Your title is a HUGE part of your marketing. This is the one shot you have to convince people to click play (or atleast read the description). Don't disrespect the power of the title. Don't short change it (or your show). Put a little effort into crafting an SEO-rich, enticing title and you'll reap the downloads. Check out episode 83 for more on this. 2. Focusing on the What Instead of the Why. How many times have you seen an episode title follow this format: episode number, guest name. Or, this format: episode number, topic. Hello? Sure these might be the facts of the episode but it does absolutely nothing to tell a listener why they should tune in. And, while we are on the topic, unless you have Oprah on your show, your guests name is not reason enough for a new listener to click play. I don't care how big a 'get' you think the guest is, their mere presence isn't going to convince me I should listen. Tell the listener what they are going to get out of clicking play. Use the title of your episode to lay out the benefits of listening. Marketing 101 - what's in it for them. 3. Clickbait. Sometimes the pendulum swings too far the other way. While I respect the extra effort of not just putting a guest name or general topic, over-promising in your titles will win you exactly one play. Once you fail to live up to the promise of your title, that listener will never listen again. Don't try to trick or fool people into listening. You should be aiming to build an audience not just score high downloads.
Avoid these mistakes and you'll be creating titles that serve to attract your ideal listener. Make sure you deliver on that well crafted title and you'll build an audience of loyal listeners. The title is a critical part of the process and a key to marketing your show organically. So, don't phone it in.
Listen to more 5-minute episodes, explore my resources and check out my coaching packages at https://podcastperformancecoach.com/ Got a Question? Contact me: https://podcastperformancecoach.com/contact/ | |||
| 138 The Number 1 Sign Your Podcast is Too Self-Serving | 24 Aug 2021 | 00:07:33 | |
A Big Get. That's what people in radio call landing an interview with a big name celebrity or a hard to nail-down politician. But, sometimes, that 'big get' is all about ego instead of being about serving the listener. Sometimes, that big name has no place on your show. Sometimes, you need to say no to 'the big get.' You might be thinking this has nothing to do with your podcast. But, if you have guests on your show, then it absolutely does. Because the criteria we used to determine if a guest belongs on the show (big name or not), is exactly the criteria YOU should be using to make sure that your podcast stays listener-centric. In this episode, I walk you through the three examples of guests that might be self-serving instead of serving your listener. Ignoring these is the #1 sign that your podcast is too self-serving. The first example is 100% self-serving. Booking someone on your show because you want to get information for yourself. You are basically pumping them for info because you need that info for your own personal development or business growth. Don't laugh. This is not a ridiculous concept. It happens all the time. People start a podcast just so they can get access to experts they would never have an opportunity to talk to. They are literally using whatever listeners they might have to gain access to the inner circle.
Are you doing this? Check your intentions.
The next example of a guest that may be self-serving is if you are booking them just so you can add some promo juice to your podcast. If the whole reason you invite them on your show is so you can get access to their audience, you need to check your intention. If the only reason to have them on the show is to be able to brag about having them on the show or to see a big boost in your downloads, then you might have slipped into 'self-serving' mode. The final example of a self-serving podcast guest is someone who has (in some form) paid to be on your show. Now, I'm not naive. I know this happens all the time. Heck, I used to make a good chunk of coin hosting radio shows that were what we called 'pay to play' where a sponsor paid to be featured on the show. It's a model that has been around forever. So, what would this look like in the world of podcasting? It could be that a sponsor has an 'appearance' written into their contract. It could be when your clients are promised to be on your show as a 'perk' of being a client. Or, it could be a straight up guest appearance fee that they agree to pay. The main thing here is to make sure that this guest doesn't just benefit your bank account. You have to be sure that you maintain your show's integrity AND that you talk about something that will actually benefit your listener. Who, by the way, did not tune in for an infomercial! All of these examples can go from being self-serving to listener-serving IF you make sure to answer this one key question: What's in it for the listener? If you've been listening to my show for a while you've heard me talk about listener-centric podcasting. You need that avatar filter running at all times. When you bring someone, and I mean anyone, on your show they MUST serve your listener. Ask them how they're going to serve your listener. Make them think about how they're going to do that. And that means you need to tell them exactly who your listener is and what they're struggling with. And it's your job to only bring on quests that serve your listener. No matter how much money that you'll make from having them on your show. The line between a show that is self-serving and a show that is listener-centric can get blurry at times. But there is one key way to make that line crystal clear and always come down on the right side of it. Check your intentions. If your intentions are not to serve your listener, then you are on the wrong side of the line. This doesn't mean that you can't also benefit from having a certain guest on your show, just remember what your mama told you - serve your listener before helping yourself. What, your mama didn't tell you that? Hmmm. That's weird. Okay, well remember what your podcast coach told you: Always serve your listener first before serving yourself! Here, hold up your plate. Let me give you a big heaping helping of good podcast advice. Take advantage of my free podcast coaching. Book your free 15-minute session by clicking this link to my calendar.
Book a FREE 15-Minute Coaching Call here: https://calendly.com/timwohlberg
Got a Question? Or topic suggestion? Contact me: https://podcastperformancecoach.com/contact/
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Tim Wohlberg Podcast Coach | |||
| 137 How Going Local Can Increase Your Podcast Impact | 10 Aug 2021 | 00:05:04 | |
Niching your podcast to increase your impact is no longer a secret strategy. But, have you ever considered going local as a way to niche down? Forget the world wide web - get traction where you live by creating a podcast that has a distinct place in the world. I know, I know. Exiting the global stage to shine on a smaller local stage seems like the opposite of growth. But, it does work. Let me give you an example. Take a real estate agent with a podcast. This agent could talk all about negotiating a deal, what to look for in a house, or what fixes to make before listing. These are all universally valuable insights that anyone in the world (or at least their country) could benefit from. And, if the podcaster is any good, they might attract a large audience. And, how is that going to impact business? Is that large audience going to choose the famous podcaster as their listing agent? Not if they live on the other side of the country! Now, flip that around and go small -- go local. Now the real estate agent is talking about specific neighborhoods, trends in growing communities, or new roads that might impact the appeal of a specific area. Not super interesting for a listener on the other side of the country but invaluable to the local listener. Guess who they're going with when it comes time to pick a real estate agent. So, this example of going local is pretty obvious. If you're swimming in a small pond, you may as well podcast to a small pond. But, what if you're swimming in a big pond. In other words, what if your podcast topic has no geographical boundaries. What if you're a weight loss coach or a digital marketing expert… there's no reason to limit yourself to a local pond, right?
Wrong. There are still benefits to going local.
Those two examples are two of the largest, most crowded ponds. So, if you're swimming around in a podcast pond like that, how are you going to stand out and attract loyal listeners? One way is to help them find a connection with you… and one of the easiest ways to make a connection? You guessed it, where you're from. Your location can be your shared experience. You hike the same mountain trails, walk your dog in the same parks, get stuck in the same traffic or rave about the same best-taco-truck-in-town. Now they have a reason to listen to you instead of the 1000s of other podcasters in your niche.
And, there is one more big perk. Local coverage. When you have a podcast that is clearly identified as being in a location (vs the generic 'virtual and global') you are far more likely to be able to get media attention. Do not discount the value of this. I recently saw a post online from a new podcaster celebrating a significant number of downloads right after launch. Everyone was all over him wondering what his secret sauce was. I took a quick look at his profile and saw the evidence right there… local coverage. His podcast had been featured in the local news. He was getting numbers bigger, more global podcasts hadn't hit in a year all because he'd focused locally.
So, going global might make you feel bigger, but staying local will give you more impact. Something you can leverage into more loyal listeners and a more effective podcast.
Need some help niching your podcast to just the right size? Book your free 15-minute coaching call with me right now. Click here to access my calendar.
Listen to more 5-minute episodes, explore my resources and check out my coaching packages at https://podcastperformancecoach.com/
Got a Question? Contact me: https://podcastperformancecoach.com/contact/ | |||
| 136 Video or Podcast? Which is the Most Effective Form of Marketing? | 27 Jul 2021 | 00:05:54 | |
You're a podcaster but should you also be a video-creator? I can't tell you how many times I talk to podcasters about podcasting and the question of video comes up. It seems like lately, more and more new podcasters are planning to include video either as a version of the show or to promote the show. I've got big news for you - they're on to something! Far too many entrepreneurs and small business owners ask the question 'video or podcast?' when it comes to their marketing efforts. The mistake is that it shouldn't be 'or' it should be AND. Video vs. Podcasting is a popular discussion in our household because my wife, Valerie, is a video confidence coach. That's right, our household includes a video coach and a podcast coach. You might think that this video vs. podcast conversation can get quite heated but you'd be wrong. It's totally harmonious because we discovered long ago that video and podcasting can play nice in the sandbox. In fact, they can do a lot in supporting each other! Here's the most important thing you need to decide if you are going to tap into the marketing power of both video and podcasting:
Be listener/viewer-centric.
You've heard me say this before and (surprise, surprise) if you were in Valerie's world, you'd hear her say it too. It is the most important part of creating effective content - think of your ideal customer who is at this moment, your listener or viewer. Focus on serving them first. The second most important thing you need to remember when dabbling in both video and podcasting is to pick a primary! Pick which medium is going to be your primary show. Are you going to be video first and lift the audio OR are you going to be podcast first and create a video with the audio? If you don't make one your primary, you will end up working a lot harder! Whichever you choose, make sure to take care of your secondary audience. If you are primarily video, be sure to describe anything visual so your podcast listener doesn't feel left out. If you are primarily a podcast, try to do something that will hold their attention visually. It doesn't have to be much - it could simply be a moving waveform! And the third most important thing to note is that it is worth the effort. I'm surprised how many people find me on YouTube. I shouldn't be because YouTube IS the second largest search engine after Google. But, I am surprised because my videos are really simple - just a moving waveform over my logo. Here's what I learned, some people just prefer to listen to their content on YouTube. And, I get inquiries all the time from people who have only ever heard my podcast in video form.
BUT WAIT, THERE'S MORE!
Even if you don't want to create a video version of your podcast, you can still tap into the power of video to promote your show. Here are three ways to do that:
Again - it is worth it? Just look at some of these statistics:
So, if you're a podcast-purist who refuses to access that video can be worthwhile, you're missing out. And, so are potential listeners and customers who aren't finding you! If you need some help with your video/podcast strategy, hit me up for a free coaching call. We'll connect for 15-minutes to talk about you and your podcast. You'd be surprised how much we can accomplish in 15 minutes! It's free so what have you got to lose? Listen to more 5-minute episodes, explore my resources and check out my coaching packages at https://podcastperformancecoach.com/ Um... or https://www.youtube.com/c/podcastperformancecoach
Got a Question? Contact me: | |||
| 135 Preparing is Caring (and Builds Authority) When it Comes to Podcasts | 13 Jul 2021 | 00:03:54 | |
What if you showed up for a dinner party only to watch the host scramble to figure out what to make for dinner? Would that make you feel comfortable? Like a wanted guest? Or would it make you feel like they cared so little about you that they couldn't be bothered to put something in the oven before you got there? Unless your host is your dimwit cousin, the answer is probably the latter. You would not be impressed. Things would be awkward. And, dare I say, you'd think twice about accepting an invitation from this half-assed party host again.
This scenario is playing out in podcasts ALL. THE. TIME. Frankly, I'm shocked at how many times I've heard one co-host say to the other co-host, 'So, what are we talking about today?'
What?!
You were so pressed for time that you couldn't have this conversation BEFORE you hit record? Here's the message I'm getting loud and clear: You don't have time to prepare because you don't care about your show or your listeners. There. I said it. Now, you may just be lazy. You may think that this approach keeps it 'real and authentic.' (I didn't subscribe to 'the making of your podcast' btw) Or, you may just think that your time is more important than my time (you know, those few minutes when I have to listen to you figure out your show before you get around to serving me, your LISTENER!)
Whatever your reasoning, the result is the same. The listener is being disrespected. Is that what you were going for when you started your podcast to grow your authority and convert with greater ease?
I know, I know. I'm on a bit of a rant and being a hard-ass. But the truth is, I want you to see how not taking 3 minutes BEFORE you hit record to figure out your plan is really sending the wrong message. You want your listeners to feel taken care of. You want them to feel like you're doing this for THEM and that they are the most important thing to you. You want them to see you as an authority and thought leader. That's how your podcast can serve you, your business, and your listener all at the same time. So, do the right thing and prepare. Off air. Because preparing is caring. Now, if you need some help getting your poop in a group, I'm happy to help you out. You can book your free 15-minute coaching call with me by clicking here. We'll talk about your podcast and make sure it's serving your ideal listener, your business, and you. Listen to more 5-minute episodes, explore my resources and check out my coaching packages at https://podcastperformancecoach.com/
Got a Question? Contact me: https://podcastperformancecoach.com/contact/ | |||
| 241 Why People Pleasers Make the Worst Podcasters | 05 Aug 2025 | 00:06:46 | |
Is your podcast suffering because you're too nice? In this episode, I call out the people pleasers because trying to make everyone happy could be killing your podcast's impact (and ROI). I see it over and over: podcasters letting guests ramble, avoiding clear CTAs, skipping structure and systems, all in the name of being nice. In this episode, I break down exactly how people pleasing shows up in (and hurts) your podcast:
If you've been putting everyone else's comfort ahead of your podcast's purpose, this is your wake-up call. Your listener needs you to show up with confidence and clarity, not deliver watered-down content and wobbly leadership. So, let's talk about how to stop people pleasing and start podcasting like a pro. 🎯 Book your free private podcast coaching call at PodcastPerformanceCoach.com or https://calendly.com/timwohlberg Episode #102: How to Help Your Listener Take the Next Step https://podcastperformancecoach.com/102-how-to-help-your-listener-take-the-next-step/ 🎙️ Listen now and take back control of your podcast.
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| 134 Is Your Lack of Mic Awareness Putting Your Podcast in Danger? | 29 Jun 2021 | 00:05:38 | |
So, you think you're pretty hot on the mic? Well, I've got news for you. Mic skills go beyond knowing where to place the mic. So, let's say you're all up to speed on proper mic placement. You know, you're 2 - 3 inches away. The mic is pointing to the corner of your mouth, and you're talking past it (not straight into it, but past it so you don't have any p's popping). And, we're assuming the proper mic is selected in your recording software and that you're seeing the proper levels.
Basics, right? Good.
Now, let's talk about how you can ruin this perfect set up by not being mic-aware. Being mic-aware is all about staying tied to that mic. Making sure you stay in position whenever you are talking. Otherwise, what your audience gets is ghosted words and abandoned sentences where they can barely hear you.
Imagine reading a blog when sud Or, if you had a T-shirt with a saying on it and the last two words are in tiny print. So, small you have to lean awkwardly in to read them. Maybe you have to squint. It's brutal.
Here's the thing - you can't expect people to fill in the gaps or go back and turn up the audio just because you looked down or turned away from the mic. And even if they do, why would you want to annoy them like that? Remember, this podcast is about and for THEM. You want to treat them like gold. You want the podcast to be such a spectacular listening experience that they will vow to never miss an episode. You want them to stop random people on the street just to spread the gospel of YOUR podcast. But they aren't going to do that if you annoy them by ghosting words or dropping off in the middle of the sentence just because you're too disorganized or lazy to hold a piece of paper up where you can both read AND have good mic placement.
You need to be like a chicken. Your head needs to be locked into position next to that mic of yours.
It's called head tracking. Your body can move but your head stays put. When you do that - every magical word out of your mouth goes straight into the mic and deep into your listener's ears. The other thing I tell podcasters I work with is to plant your feet. Yes, they're standing up when they record. When you're scrambling, or rummaging around looking for stuff and talking off mic. It tells me that you don't know what you're doing, you didn't prepare and you're not focused. It's the little things that say, 'I love you, listener'. So, don't make it sound like. 'I lo… And, I hope that's just the tip you need to become a better podcaster, build your authority and sound more like a pro so you can convert with ease.
Not sure if your room and mic sound pro? Book a free 15-minute coaching call and we'll get you fixed right up.
Listen to more 5-minute episodes, explore my resources and check out my coaching packages at https://podcastperformancecoach.com/
Got a Question or Topic Suggestion? Contact me: https://podcastperformancecoach.com/contact/ | |||
| 133 What's the Best Way to Start Strong Every Podcast Episode? | 15 Jun 2021 | 00:04:14 | |
Have you ever noticed that things are a little bumpy out of the gate when you turn that mic on? Well, if you have, you are in good company. Some of the best radio voices need time to warm up, to get into the groove of the read. In this episode, I'm going to share a trick that the pros use to combat the sleepy-start. This is a trick I use and one that I used to use when I was directing top voice-talent.
And, it's dead simple. Ready?
Here it is… finish with the start. Yep, it's that simple. If you're working with a script or an outline for your podcast (listen to Episode 10 for a tip on doing it right), get going on it and don't stress that you aren't fully amped and grooving from the top. Instead, make note of when it starts to feel like you are the pocket of your performance. Finish things up and then come on back to the beginning and start again. Do not pause or stop, go right back to the start so that you have that perfect energy all dialed in. When you do this, you bring all of your best energy to the start of your show. You've warmed up and you're delivering the goods off the top. It's a bit more work but it's worth it. Think about it -- new listeners (and even subscribers) make a call on whether they are going to keep listening within the first moment or two. You want to make sure you're giving them a real taste of what's to come. And that's exactly what happens when you return to the start after you finish. A simple tip today that will have a powerful impact on your performance and the professional sound of your podcast. Give it a try and let me know if you (and your listeners) notice the high-voltage difference. Want to know if your groove is good enough? Book a free 15-minute coaching call with me and we'll talk about how to make you sound more like a pro.
Listen to more 5-minute episodes, explore my resources and check out my coaching packages at https://podcastperformancecoach.com/
Got a Question? Contact me: https://podcastperformancecoach.com/contact/ | |||
| 132 Is Apple Podcast Subscriptions a Good Idea? | 01 Jun 2021 | 00:05:36 | |
The podcast world is always evolving and it raises a lot of questions. Almost instantly after Apple Podcasts sent out a notification about their new subscription service, emails started flooding my inbox.
My podcast host clients were filled with questions like:
That last one had nothing to do with Apple's email but I get that question a lot and I NEVER dignify it with an answer. So, to answer the questions not focused on my status as a podcasting sex-symbol… No, Apple is not going to start charging people to access your podcast. That would be a really bad look for them. But, they did announce a new option for podcasters to choose to charge listeners for access. There are a couple of ways you can take advantage of this including all paid content, freemium content (without any ads or designated extra content), or continue to offer our podcast for free.
Which brings us to the MOST important question… should you charge listeners?
First, let me point out that charging for access to your podcast is nothing new. It's always been an option. Apple jumping in with this new service is just making it seem like something we should be considering more carefully.
So, should you charge your listeners? Here's my take. It depends on the purpose of your podcast.
If you are podcasting as a business (meaning your main business plan is to earn revenue by selling your audience to advertisers) then charging subscribers might be a consideration. It depends on how loyal your audience is. Are they willing to pay or would they rather sit through an ad and let the advertisers pay? If, on the other hand, you are using podcasting as a way to grow your authority so you can develop a relationship with your audience, create loyalty so that when they buy (a product or service) they wouldn't dream of buying from anyone but you -- in that case, I say no.
Think about it, all the work you're doing building a relationship with them and then you want to charge for admission to the friendship? Is that going to help them know, like and trust you? Will they be excited to also pay you for your product or service after you charged them to listen? Is your information or entertaining banter really that much more interesting and exciting than a gazillion other podcasts out there for free? Are you in the business of podcasting or is podcasting a tool to help you grow your business? I would say, don't chase the pennies of a subscription if your podcast is supposed to help you land the big dollar clients. But, every show is different and every strategy has its pros and cons. So, as a business owner, you have to decide for yourself. Take a look at your business plan and your marketing strategy and see if or where a paid subscription fits in. If you decide to stay on the free side, know that there is nothing you need to do. Apple is not going to start charging your listeners. Their experience with you and your show won't change after Apple opens up the subscription option this summer (2021).
Phew, you can relax.
But can you? In order for your podcast to do a good job of attracting and nurturing potential clients, you have to have an intentional podcast that is aligned with your goals. If you're scratching your head and thinking something like, 'what is this too-sexy-for-podcasting coach talking about?', well then, I invite you to book a free 15-minute coaching call with me. In just one quarter of an hour, I can help you diagnose and re-align your podcast to your goals.
Click here to access my calendar and book your call right now.
Listen to more 5-minute episodes, explore my resources and check out my coaching packages at https://podcastperformancecoach.com/
Got a Question? Contact me: https://podcastperformancecoach.com/contact/ | |||
| 131 Why Your Podcast Growth Strategy Needs to be Custom | 18 May 2021 | 00:06:59 | |
You have a podcast growth strategy right? You know that plan you have for attracting an audience full of your ideal customers? Here's the problem, most podcasters either don't have a growth strategy or they are borrowing pieces of other people's growth plans. Or worse, they suffer from fomo when they hear about other podcasters getting big download numbers. They beg for their secret with a desperate hope that there is some kind of cookie cutter plan they can follow for quick and easy success. Stop the insanity! And, check your ego. Chances are, the only reason you want big download numbers is so you can brag about them. But, if you're podcasting for your business, that huge audience of yours probably isn't what you really need. In most cases, the entrepreneurs and business owners I work with don't need hundreds of thousands of listeners -- they need qualified leads that turn into real sales. Which *newsflash* doesn't always come from a big audience. I've talked before about not obsessing over your vanity metrics, so I won't go on about that again. Worrying about the number of downloads should really only be relevant to you IF your podcast is your main business (i.e. you plan to sell your audience to sponsors). In this episode, I focus on what you should be doing to grow your podcast if you're podcasting FOR your business. No, wait - scratch that. What you should be doing to grow your business using your podcast as a marketing tool. You see, too many podcasters think that podcast growth is about how big the podcast gets, but the paradigm shift I want you to make here is that your podcast growth should be around the KPIs that matter to your business growth. So, for example, you could be looking at leads generated from the podcast or sales (made easier due to your boosted authority thanks to the podcast). In both of these cases, it's not going to be the total number of listeners that matter, it's that the right people are listening and taking action.
You want quality over quantity when it comes to your audience.
Just look at other forms of digital marketing for proof of this approach. It's not how big your email list is, it's how good your open rates and clickthrough rates are. It's not how many followers you have on social media, it's how engaged they are. As an entrepreneur, you want the right listeners more than a lot of listeners. So, when it comes to having a podcast growth strategy, make sure it's aligned with your business growth strategy. When you accept this, you'll stop comparing yourself to other podcasts. You'll stop begging podcasters with big audiences for their 'secret'. And, you'll focus on the metrics that matter most to you so you can judge your growth plan on the numbers at the bank instead of on a podcast distribution platform.
Want some help getting your podcast growth plan aligned with your business? Book a free 15 minute coaching call with me right now. We'll talk about YOUR podcast (or your podcast idea) and YOUR business to come up with a custom plan for growth. No cookie cutter strategies allowed.
Tim Wohlberg Podcast Coach https://podcastperformancecoach.com/ | |||
| 130 How Upspeak is Compromising your Podcast Authority | 04 May 2021 | 00:05:43 | |
Are you compromising your authority just by how you present your information? You might be if you do this one thing? And I hear a lot of people doing it? I'm not going to mince words, it drives me crazy? Imagine if every sentence you wrote had a question mark on the end (like I did above). It would be pretty hard to accept that person as a confident expert in their field, right? You'd have to doubt whether they actually know anything if they are even questioning themselves. This is what you are doing if you engage in ANY level of upspeak (or uptalk). Upspeak is when your intonation goes up at the end of the sentence. The result is a sentence that sounds a bit like a question, even when it's not meant to be. This alone can sabotage your efforts to sound like an authority in your field or come across as a subject matter expert. And the worst part is, so many people have no idea they are doing it. First thing you need to do is listen to your own podcast and have an ear out for any level of upspeak.
Next, fix it!
The antidote to upspeak is downspeak. You can practice this by having your tone drop down at the end of a sentence. End on an emphatic note. End with some certainty. Drop it down so they know that it's a fact not a question. Try putting an arrow on your script at the end of each sentence to remind you to drop it down. You might even want to practice over doing it, just to get the feel of it. Downspeak has the opposite effect of upspeak. It will instantly boost your authority. It makes you sound confident in your own words. People will feel reassured by this and see you as someone who knows what they are talking about. And, they will trust you and the information you are sharing. That's what you want, right? To be known as someone who knows what they are talking about and who can be trusted? If you are an entrepreneur or business owner who is using your podcast as a marketing tool, then you want your podcast to boost your know-like-and-trust factor. Being confident and delivering information with certainty is going to make you much easier to trust! It can take some time to break out of the upspeak habit, especially if you've been doing it a long time. But, keep at it. It's worth it. And, you will see the results in how your podcast performs. And I hope that's just the tip you need? Ahem, I mean I hope that's just the tip you need⬇. Need more help creating or turning your podcast into an authority boosting machine? Book a free 15-minute coaching call and we'll get down with the details on how to do that. https://podcastperformancecoach.com/ | |||
| 129 How to Get Way Better Audio from your Podcast Guest | 20 Apr 2021 | 00:16:26 | |
**Jerk-Alert** Fair warning… in this episode, I share 5 things you should be doing to ensure you get the best possible audio from guests on your show … but I can't promise I'll be nice about it.
Here's what happens all the time. Podcasters focus on their own audio quality (and they should). They get the best mic they can, they pad out their room, they drape themselves in blankets… they go to extreme lengths to make sure they sound great for their listener.
Awesome.
But then they let guests show up on their podcast and deliver pure crap directly into their listener's earballs. Ouch.
Why would you do that to your listeners?
Instead, follow these tips for securing the best possible sound every time. Yes, this will require a small amount of effort before you hit record, but it's worth it.
Here are the 5 things you can do to improve the quality of your guest's audio:
I can't say this enough. You are making your podcast for your listener. As in, not your guest. So, do your job and demand better from your guests. Ooops, sorry, slipping back into the jerk zone.
Just tell your guest that you want your audience to hear every perfectly clearly so they don't miss a thing. Everyone who agrees to be on a podcast WANTS to sound good… so help them, and help your listener, and help yourself. Everyone wins.
Want more tips on sounding better? Let's connect for a free 15-minute coaching call. Grab a spot on my calendar: https://calendly.com/timwohlberg
By the way, I mentioned a few platforms that out-perform Zoom when it comes to recording podcasts. They are: | |||
| 128 It's Time Rebrand Your Podcast. How to Change Your Show Name | 06 Apr 2021 | 00:07:25 | |
"Are you aware of the connection of your show name to rape culture?" That was a question I got in an email a few months ago and it stopped me dead in my tracks. Now, I'm not going to pretend that my old show name, Just the Tip was innocent. While it was an exact description of the premise of my show -- just the tip you need to improve your podcast -- I knew there was some sexual innuendo in there. It's a phrase I grew up with and never really considered it too offensive. In fact, I didn't really think all that much about it at all.
Call me naive, but I didn't equate it to rape or date rape. Once someone pointed it out, I couldn't think of it any other way. And, I couldn't go on calling my show by that name. So, I decided to ditch it.
Changing your show name should not be done lightly. You want to make sure that you are doing it for a good reason. I mean, it's not like underwear that you change once a week.
Here are some good reasons to change your show name:
If it makes sense for you to change your name, make sure you pick your new one well. You want it to be clear over clever. And, you want to do some research to make sure it's not going to be taken in a way you don't (ahem) intend it to be.
Once you've landed on an Oh-So-Much-Better name, you will need to do a few things.
Changes on your distribution network can take 24 hours, so check back in that everything has taken hold.
That's it! Changing your name is easy, but you want to get it right.
RELATED EPISODES https://podcastperformancecoach.com/068-your-podcast-is-not-safe-how-to-protect-it-from-being-pulled-from-itunes/ | |||
| 127 5 Key Changes to the Podcast World that You Need to Know | 23 Mar 2021 | 00:09:32 | |
The world of podcasting is constantly changing and it can be tough to keep up. In fact, there's so much change, you might be tempted to just ignore most of these miniscule shifts. Well, I don't blame you but there are a few key changes coming that are worth paying attention to. In fact, there are a few that are important enough that you might want to change one of the things you probably say EVERY episode. Since I want to help you avoid getting sucked into the vortex of podcast news, I've done a round up of the most important podcast news (that actually matters to you as a podcaster). Before I jump in, I want to give a big shout out to two sources I count on to get some of my podcast news: Podnews and The Feed (a podcast by Libsyn). I love the insider information.
So, here's what you need to know about what's shaking things up in the podiverse.
So, these are the changes coming your way courtesy of Apple. Remember, these changes will take effect for only a portion of a portion of your audience. Only the people who will update to iOS 14.5 will see these changes. It's a sign of things to come but there is no need to panic. I said, don't PANIC! Podcasting is always shifting so try to stay on top of things without obsessing. Focus on creating great content that your audience loves. They'll forgive you for telling them to subscribe instead of follow. More tips at https://podcastperformancecoach.com/ | |||
| 126 Rule #1: Make It Easy to Subscribe to Your Podcast | 09 Mar 2021 | 00:04:31 | |
I want to subscribe to your podcast. It seems like a simple thing. It should be a simple thing. I can't tell you how many times I go to a podcasters website eager to check out their show. I love what I'm hearing and I think, 'oh boy, I can't wait to subscribe!' And then, it happens. I'm looking for the button. The one that is going to take me to my podcast listening app of choice. I'm ready to click that big, juicy button and be a regular weekly download for you.
BUT I can't find your stinking button!
Or worse, you've got the logo for my favorite podcast listening app but it's just for show. I click on it but it doesn't go anywhere. Booooo! Now I think you stink and I'm not going to subscribe. And don't bother telling me that I can just go to my player and search your show name. Get over yourself, you weren't that good. Ain't nobody got time for that kind of nonsense, fool! It's over. You lost a subscriber. All that work getting the word out, getting them to your website, getting them to fall in love with you and you lost it. All because you couldn't be bothered to add a muther effing link. You think I'm exaggerating but it has happened more times than I can count. Mind you, I check out a lot of podcast websites. *hint: if you book a 15-minute free coaching call with me, your website better be ready for me.
So, here is my one little tip that could make a huge difference. Add subscribe buttons to your website. It is undeniably the best and easiest way to secure a subscriber from your website. Just make it easy for them! Head on over to my website. Pick a page, any page (okay, maybe not ANY page) and you'll find a beautiful array of sumptuous buttons to click and subscribe. Go on, take a look. You know you want to. | |||
| 125 How to Avoid Sending the Worst Podcast Pitch Ever | 23 Feb 2021 | 00:07:24 | |
Getting on other peoples podcasts is one of the most effective ways to promote your show and reach a new audience. It's the number one thing I coach my clients to do when they are looking to grow their audience and increase their downloads. But there is a right and a WRONG way to go hunting for an invitation. In this episode, I share a recent letter that I got asking to be on my show (which they claimed to love and listen to all the time). If you're a fan of my show then you already know why I have no worries that they'll ever hear me shaming them on my show! Bad examples aside, I'm here to give you the tips! So, in this episode, I also give you the things you should do if you want to be successful in getting on other people's podcasts.
Guide to getting on other people's podcasts.
And most importantly, don't be overly templated and don't blanket inquire. Yes, you might land a few appearances but dollars to donuts - these are not the quality shows that will actually give you results. Take the time to find a good fit, do your research, make a solid pitch and you'll see the quality audience boost you're looking for. Oh, and one more thing. This is not a quick return strategy. Good podcasts plan weeks if not months in advance. You won't be pitching a show and then be on their next episode… and if you are, you might want to question the caliber of that show. Just saying. Getting on other people's podcasts can be a fantastic strategy but only if you've got a good show to back things up. A quality podcast is going to do their homework on you too. So, do you have the kind of show that they would want to be associated with. Would they trust you and your show with their audience? They worked long and hard to develop trust with their fans… are they going to risk it on you?
Get your show in top shape before you start asking for access to someone's audience. If you need help with that, I'd be happy to whip your show into share-worthy shape with my Podcast Tune-up. Book a 15-minute call with me if you want to learn more. | |||
| 240 Why You Might Not Be the Perfect Person to Host Your Podcast | 22 Jul 2025 | 00:05:05 | |
Not everyone should host their own podcast. Here's how to determine if it should be you (or someone else). If you're starting a podcast for your business or brand, there's one big decision that could make or break your show's success: who should be behind the mic? Spoiler alert: it's not always you. In this episode, I lay out a simple framework to help you figure out if you should host your business podcast or if someone else might be a better fit. If you're a personal brand (coach, consultant, freelancer), chances are high that the mic belongs to you. Your voice builds trust, authority, and connection with your listener. But if your business is bigger than you or you're planning an exit, you might need to rethink that plan. We'll talk about:
Plus, I share a bonus tip for nervous hosts who still want to be part of the show even if it brings on monsoon levels of sweat. If you've been unsure whether or not to grab the mic (and that's been stopping you from launching or staying consistent), then this episode will help you decide confidently. Want help figuring out how to make your podcast work for your brand (with or without your voice)? 👉 Book a free private coaching call here: | |||
| 124 Three Reasons Great Podcasters Want to Have a Pen Handy | 09 Feb 2021 | 00:04:47 | |
When we talk about tools to make you a better podcaster, you probably think about mics and mixers. Well, there's one tool you want to have in your tool kit and it's one that I never podcast without. The mighty pen. I know, I know, nobody uses a pen anymore because we're always typing and texting. Well, there are three good reasons for you to go old-school and embrace the pen as an essential podcaster tool. (Kids, a pen is a device that us old people used to use to communicate. We would use it to write words on paper so we could pass notes around the classroom. It looked kind of like a stylus but with ink in it.)
Three ways to use a pen if you're a podcaster:
A pen may not be fun and sexy like a new swinging mic arm or a sweet mixer, but it's still an essential tool in my podcast toolkit. Ever since my broadcast days, I won't turn on a mic without one. Oh, and you are wondering if you can use a pencil instead. The answer is NO! Gross! Also, pencils are too audible when you make notes so just throw that thing in the trash. It's true. These are the kinds of tips you'll only hear from me and if you want more of them, make sure you are signed up to receive my twice monthly Podcaster Tipsletter emails. https://podcastperformancecoach.com/ | |||
| 123 Want Amazing Interview Skills? Take a Lesson from Larry King | 26 Jan 2021 | 00:05:35 | |
We lost a broadcast legend. Larry King was most known for his 25-year run on CNN hosting Larry King LIVE but podcasters can learn a lot from him - especially if you interview guests on your show.
In this episode, I explore a few of the lessons podcasters can learn from the late, great Larry King. Time Magazine called Larry the master of the mic. TV Guide crowned him "the most remarkable talk show host on TV, ever". In my decades in radio, Larry was an interviewer gold standard that inspired me and many of the hosts I worked with. If you're a podcast host and conduct interviews, I want to share some things you can learn from Larry King. These are lessons that will help make you a better interviewer, get the most out of your guests, and create a loyal listening audience (just like Larry).
Great Interviewer Lesson #1: When the red light is on - you show up! This is something Larry said in an interview. It didn't matter what kind of day he was having or how he felt about a guest - when that red light came on he was in it. Even if you don't do your show live (and have a red light) you can still show up with the same kind of enthusiasm as Larry. In fact, I encourage you to tell your guest that the show is 'live to tape' so they show up too.
Great Interviewer Lesson #2: Challenge Your Guest One of the things that drives me crazy is when an interviewer gets lazy, lobs softballs, and let's a guest get away with half answers or spin. As an interviewer, it's your job to get the answer and challenge your guest - without being a dick. Larry was the master of this. He was an investigator. Some called him persistent. Barbara Walters called him probing but a man who never attacked. He challenged them, he pushed them to go deeper, and he got the most out of them.
Great Interviewer Lesson #3: Build Trust Even though Larry was known for being a probing interviewer, he did it with respect and that earned him the trust of his guests. And, because they were comfortable, they were more likely to give a better interview. He did it by treating his guests like a friend, finding common ground. As a podcaster, spend those 5 minutes before you countdown to hitting record, making your guest feel comfortable. That could mean bringing up the fact you saw their family mountainbiking pictures on instagram. What do you know, you're both parents of 8 yr old boys. That can create a level of connection and trust instantly that will make a big difference in your interview.
Great Interviewer Lesson #4: Be brief I'd have to say one of the biggest qualities of Larry King I enjoyed, was his brevity. He knew how to ask a question and shut up while he waited for the answer. He never made the question about him, what he may already know or what he thought the answer might be. He never had to prove to anyone that he knew something. He let his guest do the talking.
Great Interviewer Lesson #5: Stay curious and ask 'Why?' This is not just a tip about being a better interviewer it's also a tip about making it the long haul. If you aren't curious about what your guest has to say or contribute to the conversation, you're going to get bored very quickly (and so is your audience). The best questions come from being in the moment, present in the interview and asking the questions that listeners want answers too. That might mean going off script and it might mean letting things get a bit weird or uncomfortable while you wait for the answer. One of the best ways to dig deeper and itch that curiosity is to ask one of the best questions an interviewer can ask -- Why? This is a powerful open ended question that every podcaster should have at the ready. The trick is to shut the hell up afterward and let them answer.
Now, if you really want to be just like Larry King you will also need to: Smoke 4 packs of cigarettes a day to get his voice. Wear suspenders… I mean you gotta have a look right? Conduct over 50,000 interviews. And get married 8 times.
Even if you went to that level of commitment, there will never be another Larry King. But, we can still take some inspiration and make our podcasts the best damn interview podcast in our niche. I can't promise you the kind of success Larry had, but I can promise you that in 15-minutes, I can help you get on track to creating a better podcast. Grab your free 15-minute coaching call by clicking here. | |||
| 122 What are Podcast Themes and Do You Really Need Them? | 12 Jan 2021 | 00:07:04 | |
Does your podcast have themes buckets? Breaking News: it needs them! "Uh, Coach, what's a podcast theme?" So glad you asked, Billy.
A podcast theme is where you place the topics of your show. It's a grouping of topics or, if you come from the world of blogs, categories. Basically - it's a way to organize your show content into specific groups. And the reason it's so critical to your show's survival is because they can keep you from making a bad decision. You know, like that little voice inside your head that says, "maybe you can't leap from rooftop to rooftop like Tom Cruise." A bad podcast decision isn't quite as deadly as that but it can cost you listeners. When you don't control your content by containing it in theme buckets you're free to have episodes about anything and everything. And while that might be amusing for you (and maybe your co-host) it most certainly is not of value to your listener.
I have four themes on my show. Can you guess what they are? It doesn't really matter if you don't know - the point is, my job is to create a podcast that serves your needs as an entrepreneur looking to start or improve their podcast. So, any time I think of a topic, I see if it fits into one or more of my buckets. If it doesn't, I don't do it. You can attract listeners to your show all kinds of ways but turning them into a subscriber and frequent listener requires consistency in your content. They need to know that you're always going to be dishing up what they want, need, and love. If you start doing shows on random topics, you could lose them forever. I've got a thing for Bonsai but if I start doing shows about that, you're probably going to stop listening. So, having theme buckets helps you determine if an episode topic is right for your show or something that you might want to give a pass. It can be the big muscle-bound bouncer with a tight grip on that velvet rope. Picture this. A topic comes up and it clearly fits into one of your theme buckets… come on in, good to see ya. Another topic comes up that doesn't fit into your themes. See ya buddy. Not on the list. Take a hike, this podcast is not for you. Just because YOU are interested in a topic that doesn't mean it's right for your show. You have to remember who you're making this show for… your listener. And they want to keep the club exclusive.
Not sure what your themes are or should be? I bet we could figure it out together in 15 minutes. Book your free 15-minute coaching call with me and let's find out. | |||
| 121 Why Every Podcaster Needs to Abandon Zoom for Interviews | 29 Dec 2020 | 00:06:19 | |
At the time of recording, we're still in the thick of that damn pandemic and pretty much everyone is ready to get to a post-zoom-meeting world. So, I'm sure today's tip is going to come as a welcome suggestion - get the hell off Zoom. Sorry, this is not a 'get out of Zoom free' card and you can't use me to get out of marathon work meetings or awkward family gatherings via Zoom. (oh, what the hell - go ahead, what do I care!) But, I'm really only talking about ditching this platform as a place to hold and record podcast interviews. I know, I know - it's an easy place to get people to meet and record. But, do you want your podcast to sound like it was easy or do you want it to sound GOOD!?
Zoom delivers compressed audio.
Think of it like watching TV on standard def. Yeah, you can see everything but it's not the high quality it could be… and when you friends come over, they are definitely going to notice! If you're podcasting for your business… imagine creating a TV ad with your 1996 flip-phone. That's what you're doing if you're recording your podcast on Zoom. But, Coach Wally… what am I supposed to do? I am so glad you asked!
I review a few options for you in this episode (including how you can stick with Zoom and still get great sounding audio but *spoiler alert* it's not an easy work around). More importantly, I share 4 of alternatives to Zoom for recording podcasts. And the good news is, they all sound better because they were built with the podcaster in mind! Here are ZOOM alternatives you should consider if you want your podcast to sound next level.
Squadcast.fm I love squadcast. You can see your guest and record high quality audio at the same time. They've got great support and are working hard to bring the video recording feature to their platform but it's not possible yet (soon, they say…). Still, this is one of the options I recommend to my clients.
Riverside.fm This is my new fave. I love their interface. I love the local recording. You not only get great high quality audio but you also get high quality video that you can download. So, if you're doing video and podcasting, this is your platform.
Zencastr.com This platform has a free version that provides high quality audio and is super easy for both you and your guest. They've introduced the option to record video but it's still in beta.
Ringr.com Another option providing high quality audio. They have a lot of options but these also make it more complicated. No video option at this time. But if you just need audio. This is a solid option.
Which one is right for you? The first thing you have to ask yourself is whether video connection is important (do you need to see who you're interviewing) and do you need to be able to download high quality video from your interview? Whichever you choose, they are ALL better than Zoom. Does your podcast need more than a quick tip to get it performing? How about a free 15-minute call with me? Click here and grab a spot on my calendar. | |||
| 120 Is it Worth Starting a Podcast for Your Business? | 15 Dec 2020 | 00:05:45 | |
When people hear I'm a podcast coach they want to know, 'is it worth starting a podcast for my business?'. The answer is: maybe. Timing is everything and it totally depends on where you are in your business development. In this week's episode, I cover when to start a podcast for your business - and when NOT to start a podcast for your business.
So, should you start a podcast for your business? Here is question number one in figuring that out.
Are you actually a business? I'm not being smug… okay, maybe a little bit but really, have you met me?
What I mean by that is, are you making money or are you still at the idea stage of your business? Do you have systems in place to deal with community engagement, leads, and sales? You want to be in business before you can start using podcasting as a marketing tool.
There are three key reasons this is important.
So, is it worth starting a podcast for your business? Heck yeah - if you have a business. And, if you have the time and/or the resources to do it right. And, if you know what you want your podcast to DO for your business... then the answer is YES - it is worth starting a podcast as a marketing tool. Okay - did you pass the test? Is it time for you to start a podcast for your business? Listen to Episode 77 for my quick tips on how to start a podcast right. Or, book a free 15-minute call with me to find out how I can help get you from concept to casting. | |||
| 119 The Interview Technique Every Podcaster Needs to Know | 01 Dec 2020 | 00:05:47 | |
Your interview is too long. I mean, it's waaaay longer than your normal interviews.
This has happened for one of two reasons:
Either way - you've failed your listener!
Yep, I said it. You stopped thinking about your audience and now you expect them to suffer through a way too long episode just because you failed to think of them first. Fear not - we can still save your show, share all of the juicy goodness from your guest, and keep your listener happy. What magic do I speak of? The Interview Time Warp ™ ← just kidding, it's not trademarked but credit me if you use it, okay? The Interview Time Warp is a technique that allows you to cut giant chunks of time out of your interview without leaving anything out.
Here's how to do it:
Okay, let me give you an example. Your guest finished a salient point. You give it a breath and then come in with your time warp, "The conversation took a turn here and we spent the next twenty minutes talking about XYZ. My guest shared these three key tips (1, 2, 3). Then I asked her …" Simple and sexy, if I do say so myself. And the best part, you can do this more than once if you need to. (If you're hitting double digits on the time warps, you REALLY need to consider working on your interview skills!)
Two More Mind-Blowing Ways to Use The Interview Time Warp
The main thing to keep in mind here is that you need to respect and value your listener. And that means, delivering a consistent show that serves their needs. They come to you for the goods, don't make them ride that skip button or, gasp, listen at double-time just to get through your over-extended conversation. Speaking of time travel, if you want to make a hyperjump in getting results from your podcast, I can help. It starts with a free 15-minute coaching call with me. Access my calendar here to get the flux capacitor fired up... https://podcastperformancecoach.com/ | |||
| 118 Why You Should Have Powerful Podcast Show Notes | 17 Nov 2020 | 00:07:55 | |
Are you phoning it in when it comes to your show notes? Stop! Don't underestimate the value of podcast show notes. They're not just something you 'have' to fill in when you upload! If you've ever listened to my show before then you know that I'm a HUGE proponent for serving your listener. And, hellur, show notes are all about serving your listener. But, ahem, don't tell anyone, they also serve you and your business - if you do them right.
What are Show Notes? A lot of people think of show notes as that paragraph that you pop into the 'description' field when you upload your show. This is short-sighted. Show notes should be a comprehensive outline of what the listener will hear in each episode and they should be jam-packed with great information. Think of them as a blog about the episode that (in addition to being in your description) lives on your website (along with a podcast player). They should be at least 500 words and, if they're done right, they can really help your show get found and appreciated.
How do Show Notes Help Your Podcast? There are a few ways that they help you grow your podcast and your reach.
First, they show your audience that you care enough about the information you're providing that you actually put some effort into sharing that information.
There is a lot to having good search engine optimization but one of the keys is to have quality content that is posted consistently to your website (that search engines can actually find and catalog). Just having the audio on your website, is not going to accomplish this but having good show notes for each episode will. Good SEO is going to increase the chances of your podcast (and your website) getting found when people are searching your subject matter.
If you are podcasting for your business, then one of the key goals of your podcast is likely to get people visiting your website. Here, they will find links in your show notes that allow them to consume more of your website's content, follow links to your products or offer, or contact you. Sweet.
Want to know How to Write Good Podcast Notes? The first rule is to create show notes that you would want to read. Think about how they look (nobody wants to stare at long blocks of text). Consider including bullet points, graphs or images (especially if you mentioned it in your show!) Here are few other things to include:
If you do all of this, you will definitely be serving your listener better and you likely see the rewards in terms of improved organic search, boosted know-like-and-trust factor with your audience, and increased sales. So, don't underestimate those podcast show notes… they might just be the last step in making your podcast a powerful marketing tool for your business.
Speaking of taking the next step - if you're serious about turning your podcast into a powerful marketing tool for your business, you should definitely hit me up for a free 15-minute coaching call. What do you have to lose? Check out my calendar and book a chat right away. https://podcastperformancecoach.com/ https://calendly.com/timwohlberg
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| 117 What Too Many New Podcasters Waste Their Energy On | 03 Nov 2020 | 00:06:52 | |
Where do new podcasters waste their energy and where should they put their energy when starting a podcast? This excellent question was sent in by podcaster, Andrew Petty of Andrew Petty is Dying. Thanks for asking. My response is simple - how instead of why. Hmmm… I guess that's a bit confusing. Here's what I mean. Too many podcasters decide they have a great idea for a show and then spend the next 3 months trying to figure out the best equipment and process for getting a podcast out there. Newsflash - how to podcast is the easy part! You don't need the best equipment when you start, you just need the Bare Minimum (as I explain in episode 67). Common sense to ego, come in ego… the best mic in the world isn't going to make your podcast an overnight sensation. If all you focus on is the tech, you're going to be sorely disappointed when you peak out at 35 listeners (and, when you realize that half a dozen of those are you automatic downloads from your family who stopped listening at episode 4). This is why figuring out the tech stuff is a colossal waste of energy for new podcasters. Especially because it takes away from what they really SHOULD be putting some energy into.
Ahem. Wait for it. Making a show people want to listen to.
Yes, that's right. Your big fat sexy microphone can't make up for the crappy content. Before you ever press record, you need to do the foundational work.You need to figure out WHY you're creating a podcast. And, if the answer is 'because I have the best idea ever!', or, 'because I've always wanted to have a podcast.' then you need to dig deeper. Unless of course, this is a hobby podcast and you're literally doing it so you can listen to it and think about how brilliant you are… then fill your narcissist boots and enjoy yourself! If, on the other hand, you want to create a podcast for your business (to build your authority, establish yourself as a thought leader, and serve your ideal customer), then you need to think about them when you create your show. You need to put a lot more energy into why they would listen, how the show will serve them, and how it will serve you in your business. This is where you need to put your energy because an entertaining show that consistently delivers value-bombs to their ideal audience is going to be oh-so much more successful than a show where the only thing going for it is a $500 mic with a custom windsock and perfectly angled pop screen. Put your energy into your audience and your podcast will pay you back in fans. If you need help figuring out your WHY before you start your podcast (or if you need to resuscitate your podcast), connect with me for my free 15-minute coaching call. I'll walk you through the 3 key steps in building a solid podcast foundation. I'll even tell you exactly which mic to buy and save you a trip down the rabbit hole! All you need (mic, software and podcast host) is listed here on my RESOURCES page. | |||
| 116 What to do When Your Podcast Audience Wants More | 20 Oct 2020 | 00:04:39 | |
Your audience loves you. They just can't get enough. They want more and more content from you. It's a good problem to have, but make no mistake it can still be a problem. "Even podcasters that are doing well still need help!" This was the last line of an email I got from Jamie Irvine, host of The Heavy Duty Parts Report. I shared his podcast journey into the world of super-niching in episode 92 and this week, I got another update email from him. He's still killing it and his business is growing. In fact, his niche audience is starting to spread to people who are outside of the very small niche of heavy duty truck parts guys. And, that's where the challenges come from. Jamie wrote about all of the other content he's been creating to serve these fans from outside of his niche. The podcast has attracted them but they want more information about stuff that just doesn't fit into the promise of his original podcast concept. He's happy to provide it but the line between what fits into the podcast and what's outside it are getting blurry. Essential, he wrote to ask me if I thought he should broaden his podcast to include these new avatars, if he should create a new podcast for them, or if he should keep serving them on the side like he is now.
Spoiler alert - he's a pretty smart guy! Listen to the podcast to find out my advice for Jamie!
If you find yourself in the same boat of contemplating a podcast pivot to be more broad in order to serve a larger (demanding) audience. Congratulations… but before you pivot, consider these questions:
If you answer yes to any of the above, then you might not want to mess with a good thing. Remember, your podcast is just the jumping off point for your business - it's not meant to give them everything they need. You WANT them to seek you out beyond the podcast. That's how you turn a listener into a fan and a fan into a customer - just like Jamie is doing. Speaking of Jamie - did you know that I met him when he took me up on my free 15-minute call? It was a free coaching call and it was on that call that we first hatched the idea that he should go super-niche. And look at him now. Wouldn't you like to be like Jamie?
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| 115 How to Fix a Bad Podcast Recording | 06 Oct 2020 | 00:10:15 | |
You record an awesome interview, an enlightened conversation with your co-host, or you nail a solo episode only to discover that you sound like crap. Your mic wasn't on and the computer used the internal mic instead. Or, maybe it wasn't connected. Or the settings slipped back to some old default that sounds terrible. Whatever it was, you sound terrible. You're gutted. And you know you have nobody to blame but yourself… ouch, that was harsh. Okay, let me back it up here a second. No need to play the blame game right now. It happens to everyone. Even pros. It really does. So, here are your options on how to deal with bad audio (due to using the wrong mic!)
Option 1 Say, "Screw it, my fans love me and they'll never stop loving me even if I offend their ears with my tin-can recording!" Yay, go have a beer and pat yourself on the back. Just kidding. This is NOT an option. Seriously, put down that pint - we have to FIX this (and stop taking your hard-earned fans for granted!) And, while we're talking about 'fixing things' and 'non-options', trying to correct it in post is not really an option either. Yes, you will find many videos on YouTube about how to EQ, sweeten, bump and boost your way out of this. But bump this up so you can really hear me - IT WILL STILL SOUND LIKE SHIT. Trying to rescue a garbage recording is like spraying febreeze on three day old fish. It might not be as fishy, but it still smells funky and nobody wants to have their nose in it for 30 minutes straight!
Option 2 Re-record. I know, it's hard to hear but it really is the best option. It might mean you have to muster your energy up for another round of solo recording, or you might have to convince your co-host that it'll be better the second time around, or, gulp, you might have to suck it up and ask that guest to give you their time again. Most people are more forgiving than you might think because we've all dealt with technical issues and computer meltdowns at some point in our lives. Who knows, maybe it'll be even better the second time! It'll certainly sound better because you definitely won't forget to check your mic settings this time (Right!?!)
Option 3 Clip show! This is where you take the best answers from your guest and you record yourself explaining the question and then playing the clip. Be careful with this option because it might be a total left turn from your normal podcast style and it might feel weird to your audience. But, if you can't re-record, this could be an option. Just know that it will require more editing, some producing skills and time for you to write around the clips and record your set-ups. All of that to say - this is not an easy way out and it is not going to save you time!
Option 4 Rub-a-dub-dub. Have you ever seen a movie where you swear the actor's voice is a little different or you're not entirely sure that his mouth is saying the same thing as his voice? This is a dub. The actor comes into a sound studio after the fact to re-record a section of his or her part because they didn't have clean sound, the performer mis-pronounced something or they changed the script a little. This is the most time-consuming and difficult of your podcast recording rescues! You are going to need to re-record only YOUR parts. But, it will take some acting skills and some editing skills too. I recommend you do it line by line. Listen to what you said and try to mimic your own voice exactly. Get the pitch right, the breaths, the energy, the reaction - all of it has to go into your performance if you want to make it sound seamless. And, hopefully - you haven't talked overtop of your guest too much!
Option 5 Trash it. If you can't get the guest back, and you don't have the time or skills to dub it or re-design it, then junk it. Do your audience a favor. Chalk it up as a reminder and move on. These are your options for the first time this happens to you. And, to avoid it EVER happening again, make sure you have a solid pre-record checklist that includes checking your mic. I share a few tips on this (and demonstrate what I do) in this week's episode. If you want more than the quick tips I share on this podcast, then take advantage of my free 15-minute coaching call. Click here to find a time on my calendar.
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| 239 Top 3 Podcasting Tips for Real Estate Agents Who Want More Clients | 08 Jul 2025 | 00:06:23 | |
Want to attract more buyers and sellers with your podcast? Here are 3 podcasting tips every real estate agent should know to grow their local authority. If you're a realtor with a podcast (or thinking about starting one), this episode is a must-listen. In today's real estate market (where every agent is shouting for attention and fighting for listings), podcasting can help you stand out, build trust, and become the go-to expert in your local market. But only if you do it right. Here are 3 podcasting tips that'll turn your show into a powerful marketing tool for your real estate business. Tip #1: Stay Local, Stay Known If you want to be known as the real estate agent in your city, make your podcast hyper-local. Talk neighborhoods. Talk schools. Talk lifestyle. Your show isn't for other agents. It's for home buyers and sellers in your area. So serve them. Tip #2: Promote the Podcast Like It's Your Best Listing Your face is already on signs, cards, and car wraps, so double down on that advertising real estate and add your podcast. Promote it everywhere. Don't let your podcast be the best-kept secret in your business. Tip #3: Use Dynamic Content to Stay Evergreen and Relevant This is the tip that will put you at the front of the pack. Learn how to use dynamic content (a.k.a. dynamic ads) to keep all of your podcast episodes current with timely listings, market updates, and client wins. Yes, even your old episodes will be perpetually fresh. Bonus Tip: Nail Your CTA Your podcast is a marketing tool. So treat it like one. I'll show you how to make your call-to-action clear, compelling, and perfectly aligned with your specialty, whether you help first-time buyers, downsizers, the luxe market, or relocators. This episode is packed with actionable advice realtors can start using right now to attract more leads, stand out in their local market, and use their voice to build real connections. Listen in and take the first step toward turning your podcast into a machine that attracts new listings and home-buying clients. And if you want help getting your real estate podcast working smarter (not just harder), book a free podcast coaching call with me at podcastperformancecoach.com.
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| 114 Is Your Podcast an Enormous Disappointment to Your Listeners? | 22 Sep 2020 | 00:06:28 | |
Nobody likes to be duped. It's no fun being let down. Everyone wants to get what they came for. So, are you disappointing your listeners by not living up to your own hype? Have you heard the term catfishing? It's that thing where people use a picture of someone else or them 20 years (and 50 pounds) ago on their dating profile to attract the very best mate. Perhaps they're delusional and think that they're winning personality will win over this person they've just hoodwinked into a date. Newsflash - nobody wins. The catfisher looks like a grade A dink and the catfishee is filled with disappointment at best and total disillusionment with the scene at worst. Either way - nobody is getting laid. So, what does this have to do with podcasting? Let me ask you, have you ever seen a cool logo for a show and thought, 'that looks good'? Or, read the description and thought, 'this show is right up my alley!'? Or, maybe you've even given a show a click and been seduced by a slick, professionally produced intro? And then… the disappointment comes in. Well meaning podcasters are catfishing listeners and nobody wins. Because, let's face it - with a million podcasts (I'm not talking figuratively, there are A MILLION) out there, nobody is going to give a show a second chance if they feel like they've been sold a bill of goods that the show itself couldn't live up to.
Are you doing this?
Is your show art representative of your actual show? Does your show description describe what you actually deliver? Does your intro match the quality and energy of your actual show? Are you using click-bait style titles for your episodes just to get someone to click play? You are not doing yourself a favor! Nobody wants to be let down. I'm not saying get crappier show art or get rid of your awesomely produced intro. I'm saying STEP UP! Why don't you try living up to all that gloss? Why not serve your listener the show they so eagerly came to hear? Your show will be better and your date, ehr, listener will be happy that they actually got what they came for. Need help getting your show to live up to all that shiny, sparkly cover?
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| 113 How to Really Monetize Your Podcast Wisely | 08 Sep 2020 | 00:08:03 | |
So, you want to be a podcast millionaire. You want a show so popular that advertisers will lob money bags at you non-stop. You have two choices, keep dreaming or listen up for a reality check. There are two ways to make money through podcasting. Last episode, I talked about using your podcast as a marketing tool for your business. In other words, using it to help your business make more money. But, not every podcaster has a business. This means that if you want to make money through podcasting and you can't sell TO your audience, you have to SELL your audience. This might look like sponsorships or traditional ads. This is a volume game (one that Joe Rogan is handily winning). The bigger your audience, the bigger the sponsor checks. That doesn't mean that you can't sell a smaller audience. If you have a very loyal audience or if you have a niche audience that specific sponsors would love to connect with, then you can demand a higher price for your 'perfect fit' audience. If the idea of finding a sponsor or advertiser has your headphones spinning, you might consider working with an agency. You won't take home as many money bags, but you won't have to work as hard to find them either. Or, you can do your own deals. Here's what you can expect to be paid. What you get paid will depend on your download numbers. The price is based on CPM. That means cost per 1000 listeners. The industry standard for a 30second ad is around $18/ad. $15 for a 10-second ad and around $25 dollars for a 60 second ad. These numbers could be as high as $50/ad depending on the show, audience and sponsor. If you want to play the game of 'how much could I make?' then head to advertisecast.com and spend some time with their calculator. If you're not quite ready for the big leagues or, maybe the idea of selling your audience doesn't sit well with you, there is another option - affiliate marketing. Affiliate marketing covers a wide spectrum of opportunities. You might become an Amazon affiliate and make a few pennies for sharing product links to your audience. Or, you might become an affiliate for a service or product directly and make a few more pennies. At the other end of the spectrum is partnering with someone who you allow to come on your show to sell to your audience (in exchange for a nice little commission). Whether you're advertising or affiliating, don't forget my podcasting mantra of being listener-centric. You don't want to ruin the listener's experience with excessive ads or ads that aren't appropriate for the audience. I'm not saying, 'don't advertise' but if you do, try to do it in a way that will help your listener. Accept advertisements for products your audience would actually be interested in. Doing this is a win-win because your audience learns about a cool product and the advertiser is more likely to see the rewards of sponsoring or advertising on your show. It can be a bit of a slippery slope selling your audience in a way that says 'I still respect you…' Which is why some podcasters choose to go a different path when it comes to monetization. They let the fans pay them. And, some fans are happy to do it if it means that you'll keep making your awesome podcast without commercial interruptions. There are a couple of ways to enable your fans to chip in. You can put a donate button on your website, sign up for a Patreon account, or use a crowdsourcing platform like Go Fund Me. Podcasters who've been successful at this often include perks or bonuses as certain contribution levels. For example, you might offer subscribers some access to premium content or show merch. Speaking of swag - that's the final option in making some money off your podcast - sell cool stuff with your logo, motto, or mugs on it! So, there are four ways to make money from your podcast (besides using it as a marketing tool):
You might not want to try all four at once. Remember, you worked hard to attract and grow your audience, you don't want to disrespect them by asking for money four different ways. Being Listener-Centric as a podcast means you think about them FIRST, not your bottom line. Want to create a sponsor-worthy podcast or make yours more appealing to the masses? Why not book a free 15-minute coaching call and find out what to focus on next. | |||
| 112 How to Make Money from Your Podcast | 25 Aug 2020 | 00:05:44 | |
Here's a newsflash - creating a podcast costs time and often, money. It won't take long before you start thinking, 'I need to make some money here…' If I had a dollar for every time someone asked me how to monetize their podcast (often before they've even started) I'd be rich… and I guess my podcast would be monetized. Here's the hard truth, monetizing takes time. But, since so many of you have asked, I'm going to break it down for you over the next two episodes. Before we can start talking about monetization strategies, we need to clarify which type of podcaster you are. There are two main types of podcasters - those who podcast for their business (podcasting = marketing) and those who podcast as a business (selling your audience to a sponsor). In this episode, I'm talking to those business owners who are podcasting to draw attention to what they do and build their authority.
Here's how you monetize your podcast if you are a business owner. You don't! Your podcast is not how you make money, it's a tool for you to increase the money you make in your business by increasing your revenue. Hello, marketing. Here's how it works. You create a podcast about your area of expertise and create content that you know your ideal customer will LOVE and lap up like a thirsty pup during a heatwave. Then, in your podcast, you have a killer call to action that helps that thirsty audience connect with you, engage with you, and eventually buy from you. And, because they know who you are (and pretty well too, since you're in their earballs every week), they like you (obviously, or they wouldn't keep listening) and they trust you (thanks to all of that great valuable information you keep sharing) they are going to happily sign up for whatever service or product you offer. This kind of know/like/trust doesn't happen overnight so you do have to keep with it. And, you need a few more key things to make sure your audience is moving in the right direction (next stop: paying client).
Here are the podcast must-haves if you want to monetize (aka have it be an effective marketing tool):
For those of you who skip to the very end of my 5 minute episodes for the solid gold nuggets… 1) you're missing all the fun and 2) here's what you need to know to monetize your podcast - be intentional, serve your audience, be patient, help them take the next step with a solid call to action. And, don't treat them like a commodity… serve them and they'll think of you first the next time they need to buy the service or widget that you sell.
Still not clear on how to make money with your podcast? Book a free 15-minute coaching session with me and I'll walk you through the steps you need to be taking to turn your podcast from a time-vortex into a lead-generating machine. Tune in to the next episode to find out how podcasting-as-a-business types can monetize their podcast. 067 This is the Bare Minimum You Need to Reach in Podcasting 075 Why You Need To Know Your Podcaster Type | |||