Explore every episode of the podcast JFDI — The Show for Freelance Social Media Managers

AI has made content cheap to produce, which is exactly why social media managers have just got more expensive.

Hit play to hear

→ How Prada and Dior prove social media managers are the premium option.

→ The Michelin-star rule for using AI in your business without cheapening what you sell

→ A pen-and-paper exercise to do the second you finish listening that makes rewriting your messaging a lot easier

If you want to work with clients who’ll happily pay four figures for a social media manager, come along to our next free workshop.

Join the membership!!

The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.

Less than £3 a day for annual members. Check out all the details to join here.

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

Most freelance social media managers went freelance for the flexibility, then ended up replying to client WhatsApps from the school car park. We think a lot of us have mixed up being flexible with being available, and this episode is about getting the first one back.

Hit play to hear

→ The two words most social media managers have mixed up (it might explain your evenings)

→ What happens to your week when every client thinks they’re your only one

→ The “doors” exercise that shows exactly why you can’t switch off

→ Five things to do this week to build flexibility into your business (grab a pen)

If you’d rather start every new client with the boundaries already in place, the Social Media Manager’s Toolkit builds them straight into your onboarding.

Being the cheapest social media manager in town feels like the safe option when you’re new, nervous or staring at a gap in your income. It’s one of the riskiest places a freelance social media manager can sit, and the research on how clients judge price makes for uncomfortable listening.

Hit play to hear

→ What a discounted energy drink has to do with how your clients rate your work

→ What small businesses are most worried about when they hire a freelancer

→ Why the client paying you the least so often turns out to be the most work

→ Four ways to stop getting picked on price (plus the minimum we think nobody should go under)

If you’re ready to stop hiding at the bottom of the price list, the Social Media Manager’s Toolkit walks you through confident pricing, proposals and what to sell when a client can’t afford you.

Join the membership!!

The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.

Less than £3 a day for annual members. Check out all the details to join here.

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

Running a freelance social media business can mean making every decision on your own. What should you charge? Is this new service a good idea? Why isn’t anyone booking your power hour? And when a client leaves, do you really have to find another retainer to replace them?

In this episode, Laura shares what happens when you bring those questions to people who understand your business. You’ll hear about members who asked for a second opinion before sending a proposal, got help selling a new offer, and found ways to earn beyond ongoing management.

You’ll get a real feel for the conversations happening inside our membership.

The membership is OPEN - Join us today and get in for our November JFDI month, where we’re helping you build a VIP service to get sales before Christmas!

Join the membership!!

The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.

Less than £3 a day for annual members. Check out all the details to join here.

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

You’ve sent a proposal you’re happy with. Then the reply lands: “Thanks, but it’s too expensive.”

Do you leave it there? Offer a discount? Start questioning every pricing decision you’ve ever made?

In this episode, Laura talks through what “too expensive” might actually mean, the conversations worth having before you write someone off, and how to offer a different way to work together without cutting the fee for your original service. She also covers what to put in place before the proposal so the price is less likely to come as a shock.

If you’re relying on monthly management as your only offer, this one is especially worth a listen.

Want to explore services you could sell beyond retainers? Join our free live Beyond Retainers masterclass: https://thetwolauras.com/masterclass

Everyone who attends live will also get a tool to help identify which service could fit their business.

Join the membership!!

The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.

Less than £3 a day for annual members. Check out all the details to join here.

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

In this episode, Laura takes you behind the scenes of a simple high-ticket sales funnel you can use for social media management, ads management, VIP days and other higher-value services.

You’ll hear how a simple system like this works, how to set it up, and what the experience is like from a customer's perspective.

If you sell anything that requires a bit more consideration than clicking “buy now”, this is one to listen to.

And if you want to build a freelance business that isn’t completely dependent on retainers, join us for our next free live masterclass: Beyond Retainers grab a spot at thetwolauras.com/masterclass

Join the membership!!

The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.

Less than £3 a day for annual members. Check out all the details to join here.

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

Mentioned in this episode:

Listen to Secrets Of Social Media Managers

Listen to Secrets Of Social Media Managers

Success Stories Of Social Media Managers

Plenty of freelance social media managers are showing up every day, posting on social media, and still not getting enquiries about their social media management services.

And it's probably because you're making the same three mistakes we see all the time. Hit play to hear

→ The three types of content that put off the businesses you want to hire you.

→ Why the most popular content for SMMs actually pulls in the wrong crowd, and a small tweak to flip it.

→ How to create case study content without asking your client for a single thing

If you want to start creating content that sells, listen to Screw the Algorithm, our audio training that helps you stop creating content for the algorithm and start thinking about content differently.

Join the membership!!

The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.

Less than £3 a day for annual members. Check out all the details to join here.

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

Clients leave, and it usually has nothing to do with you. Budgets get cut, someone gets hired in-house, things change... but what impact could that have on you?

This episode is a stability check for freelance social media managers who've never actually stress-tested what happens if their biggest client walks.

Listen to hear

→ The client myth that makes freelancers feel safer than they actually are

→ The three-part framework that determines how fast you could recover if your biggest client walked tomorrow

→ The two-week test that shows exactly how reliant your business still is on you (most freelancers have never actually run it)

Drop us a DM on Instagram saying "206" for an AI prompt to run the full audit on your business.

Join the membership!!

The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.

Less than £3 a day for annual members. Check out all the details to join here.

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

Most social media managers use AI for captions, hooks and scripts; we do too, but in this episode, we're sharing 7 other (more strategic) ways we use it each week.

Listen to hear

→ Questions we put to AI to make us less likely to fail.

→ The simple way we turn a jumbled brain dump into an actual to-do list (and outsource tasks to AI)

→ How AI helps us with client conversations (without just asking it to write us a script)

We also talk about Callan Faulkner's AI Employee Bootcamp. We're attending this bootcamp again this autumn, and we'd love you to join us (it's so good). All the details are here along with details of a gift we're giving to VIP ticket holders.

Join the membership!!

The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.

Less than £3 a day for annual members. Check out all the details to join here.

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

You don't need new content ideas. You need to know where to look for content ideas that speak to your client's audience and move them closer to becoming a customer.

This episode walks through the exact spots inside your client's world where dozens of ready-made ideas are hiding in places most social media managers don't even consider looking!

Listen to learn

→ Conversations happening in your client's business that can write your content for you

→ How to pull ideas out of clients without asking the one question that shuts them down (or has them questioning why they're hiring you)

→ Why sharing reviews as they are isn't the only thing you should do when someone says nice things about your clients.

Join the membership!!

The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.

Less than £3 a day for annual members. Check out all the details to join here.

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

AI can now knock out a decent caption in seconds. Handy, mildly terrifying, and exactly why "I create better content than AI" isn't the flex it used to be for freelance social media managers. This episode is about becoming the marketer your clients can't replace.

Hit play to hear

→ How longer-term thinking makes a client see you as a strategist

→ The one thing almost no social media manager does (and why it's the easiest way to become impossible to replace)

→ What most social media managers have never looked at, and why you should start.

→ Why "here's what happened" isn't a strategic report, and what to say instead if you want to get booked again

We're also giving you a cool AI prompt to help you pressure test your client's offers. Drop us a DM on Instagram saying "203", and we'll send it over.

The organic reach window on Threads is closing as Meta rolls out ads, and the freelancers building expertise now will have a real advantage when it does. So should YOU be offering a Threads service in 2026?

Press play to hear:

→ What Adam Mosseri says about the Threads algorithm that completely changes how you'd use it for clients.

→ Why the content format most social media managers are leaning on is actually the lowest-performing one on the platform.

→ How to scope and price Threads work properly for profit and success.

→ Which types of clients are getting the best results from Threads right now, and where the real retainer opportunity sits.

Join the membership!!

The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.

Less than £3 a day for annual members. Check out all the details to join here.

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

Marketing yourself is non-negotiable. But somewhere along the line, "be visible" became "post three times a day on every platform, go viral, show your face constantly, and basically become an influencer on top of doing your actual job."

That's not what visibility means. And if that advice has been putting you off doing anything at all, this episode is for you.

Hit play to hear

→ The platform mistake that keeps freelance social media managers invisible (Listen to episode 197 for more on this)

→ What your content actually needs to do to make someone think "I need to hire this person"

→ Why your results are more powerful than your personality when it comes to getting clients

→ Where most social media managers are wasting their time

Join the membership!!

The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.

Less than £3 a day for annual members. Check out all the details to join here.

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

200 episodes of JFDI, and this time we handed the mic over to you. Our community sent in the questions, and we're answering them in this anniversary episode!

Hit play to hear

→ The jobs neither of us expected would lead us into social media, years before it was ever a proper career

→ How a disagreement in a Florida swimming pool somehow turned into the business we run today

→ How we manage "balancing" a podcast, a membership and family life (spoiler, it's messier than the version you see online)

→ Our thoughts on retirement

And more!

Join the membership!!

The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.

Less than £3 a day for annual members. Check out all the details to join here.

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

There's a window of opportunity opening up right now that could add a proper chunk of income to your business before Christmas but most social media managers are going to miss it completely.

Don't be one of them.

Hit play to hear

→ Why the thing that makes you nervous about trying this is proof you'd be brilliant at it

→ The skills you're already using every day that mean you can get going quicker than most.

→ The bare minimum you should charge once you add this to your services, and why doing this tends to keep clients longer than usual.

Join the sprint here, and we'll walk you through everything in time for Q4!

Your pricing is probably doing you a disservice and losing you clients.

Listen to hear:

→ The one question to ask yourself before your next discovery call.

→ Why the most popular pricing models might be putting your income at risk.

→ The three places to start repositioning yourself.

→ What the social media managers who will thrive in the next 12 months are doing.

Join the membership!!

The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.

Less than £3 a day for annual members. Check out all the details to join here.

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

Google just gave social media a search engine upgrade. And most people haven't clocked what it actually means for them.

Hit play to hear

→ What the Google Platform Properties update actually is, and the specific thing it means you can now do for your clients

→ The three things worth auditing across your accounts and your clients' this week

→ How to turn this into a specific, measurable service line you can put on your next proposal

Get more information on the Google update here

Join the membership!!

The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.

Less than £3 a day for annual members. Check out all the details to join here.

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

Landing a new long-term client doesn't happen overnight. It takes weeks, sometimes months, for someone to decide to hire a freelance social media manager, which is brutal when you've got a gap to fill right now.

In this episode, we're walking you through the exact things to do the moment you need a client, plus the one move that brings in cash while the slower strategies do their thing.

Hit play to hear

→ The first thing to do the moment you've got capacity.

→ The move that converts way faster than chasing cold leads.

→ How to bring in some quick cash while you wait for those slower long-term clients to land

Drop us a DM on Instagram saying "196", and we'll send you a detailed checklist to make these steps even easier!

Join the membership!!

The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.

Less than £3 a day for annual members. Check out all the details to join here.

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

If you're seeing people online raving about how great Claude or ChatGPT is, but you're still getting average results, it's probably because you've not built a second brain.

It's the difference between AI being a slop you have to rewrite every time, and AI being a properly onboarded member of your team who barely needs tweaking.

Listen to learn

→ Why social media managers need a second brain more than anyone else on the planet

→ The boring setup step you shouldn't skip (but probably have)

→ Why using AI in your business means you should be charging more, not less

→ What goes into a second brain, and where to keep everything.

The bit most social media managers get wrong about niching down is thinking it's about the clients they're allowed to work with. It's not. In this episode we're diving into why niching is so crucial and why you shouldn't put it off any longer.

Hit play to hear

→ What being clear and consistent with your messaging does for your rbusiness

→ Why a smaller, niche audience can land you better-paying clients than chasing a big broad one

→ How to work out your niche without boxing yourself in for life (it's not a puppy, you don't have to keep it forever)

→ Why "I work with small businesses" isn't a niche, and the question to ask yourself instead

Join the membership!!

The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.

Less than £3 a day for annual members. Check out all the details to join here.

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

We are just back from Atomicon, and one theme that ran through the whole event: use AI, but stay human. Get that balance right, and you stand out. Get it wrong, and you don't. In this episde we're unpacking how to do that.

Hit play to hear:

→ The two types of business that'll thrive as AI takes over, and the one place no freelance social media manager wants their business to end up

→ What the latest research says about trust, and why your clients need a human face out front more than ever.

→ The simple rule everyone should adopt for using AI

→ Three things every social media manager should start doing with AI right now (none of them is technical)

Useful links:

Using AI to write your processes

Get your 2027 Atomicon tickets (see you in Manchester?)

Join the membership!!

The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.

Less than £3 a day for annual members. Check out all the details to join here.

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

We pulled apart the two biggest launches of 2026 (so far) to share the bits you can actually use in your own marketing, no matter how small your audience or your ads budget.

We're 'yapping' about:

→ How these launches both sold a feeling rather than features.

→ Launch mechanisms you could steal (and how to get buy in from people)

→ A sneaky way to get people to market your business for you.

→ The real reason people were so invested in these launches

Join the membership!!

The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.

Less than £3 a day for annual members. Check out all the details to join here.

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

We've been running the biggest survey of its kind in the freelance social media management world, and the early results are already throwing up some uncomfortable questions about what we're charging, what we're offering, and what AI is actually doing to our businesses.

This is a first look at the data so far, the trends that are already obvious, and the things every freelance social media manager needs to be thinking about before the full report drops.

Hit play to hear

→ The platform that most social media managers offer, according to early data, is the least profitable.

→ What freelance social media managers are actually doing about raising their prices right now

→ Some early insights on how social media managers are using AI and how it's affecting their pricing

→ What social media managers know AI can't do instead of them

Take the State of Freelance Social Media Management 2026 survey

Join the membership!!

The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.

Less than £3 a day for annual members. Check out all the details to join here.

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

Your clients are using AI. Which means sooner or later, they're going to start asking you about it, and those conversations can get a bit awkward if you're not ready. In this episode, we walk you through the five most likely AI questions your clients will lob at you, exactly how to answer each one, and the one upcoming question that could turn into a high-ticket new service for your business.

→ A no-AI service is fair to offer, but it needs a specific conversation to avoid losing income.

→ Clients are 100% comparing your strategy to ChatGPT's generic ideas - annoying but true, we'll show you how to deal with those conversations.

→ Every social media manager needs an AI ethics stance worked out before these conversations happen, not during them.

DM us "190" on Instagram to our free AI Ethics Cheat Sheet

Join the membership!!

The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.

Less than £3 a day for annual members. Check out all the details to join here.

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

Every summer, freelance social media managers brace themselves for an income dip. They assume it's the cost of taking a break. It's not. It's the cost of not planning for one.

In this episode, we're chatting about:

• Planning your summer income so you don't take an unexpected hit
• The one type of offer that sells best when you're off the grid (and it's not retainers)
• Why September feels like starting from scratch & what to do now to prevent that
• The three-way delegation split that lets you actually turn off your brain

Join the membership!!

The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.

Less than £3 a day for annual members. Check out all the details to join here.

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

You probably already know how important email marketing is for social media freelancers, but if you're still not doing it (or doing enough of it), this episode is for you.

In this episode, we're chatting about:

- The unspoken difference between email and social media (and why they play completely different roles for freelancers)

- Why email is actually so much easier than social content (seriously)

- What people unsubscribing is telling you and why it's a good thing.

- How to know what to actually write about in your emails

Join the membership!!

The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.

Less than £3 a day for annual members. Check out all the details to join here.

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

How much of your time are you spending on stuff that's stopping you earning more? In this episode, we're taking you through the quarterly audit we run with our members to help you stop being busy and start being profitable.

We're chatting about:

- Why the people doing the most work often get paid the least

- Our favourite framework for freeing up your time

- How to outsource the tasks you shouldn't be doing

Join the membership!!

The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.

Less than £3 a day for annual members. Check out all the details to join here.

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

Feel like your income is stuck in the retainer trap? Yeah, we've all been there – counting on those few long-term clients to pay the bills, and then having the panicky sweats when you realise your income is capped and your financial security is hanging on a handful of clients who could leave at any time.

Let's change that, shall we? 😉

In this episode, we're chatting about:

• Why the offer triangle is a game-changer for your business

• How to quickly find ideas for group offers

• A simple process to create sales pages and automations in minutes

Jump straight to it...

[00:00] Why the retainer trap is riskier than you think

[02:00] What exactly is the offer triangle?

[04:00] Group offer ideas

[09:00] Create an interactive tool in 25 minutes

[12:00] How to quickly set up sales pages and automations

[13:00] Why this approach protects you from client loss

Join the membership!!

The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.

Less than £3 a day for annual members. Check out all the details to join here.

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

You've done the work, sent the invoice... and now you're waiting. And waiting. Is chasing clients for money just part of being freelance, or are you missing a system that would sort this out for good?

In this episode, Laura Davis shares the three essential systems every freelance social media manager needs to get paid on time (plus a bonus tip that takes all the awkwardness out of chasing payments).

In this episode, we're chatting about:

• Why you need to charge in advance and how to handle clients with 60 or 90-day payment terms
• Why invoicing late is secretly giving clients permission to pay you late
• How automating reminders (and late payment fees) takes the emotion out of asking for what you're owed

Join the membership

The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more all in one place.

Less than £3 a day for annual members. Check out all the details to join here.

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

HUGE news in today’s episode that you just can’t miss. We don’t want to spoil it here so you’ll need to listen to find out what it is!

(No, we aren’t starting a podcast for greengrocers.)



In this episode, we’re chatting about:

• Something VERY big that you’ll need to listen to the episode to find out…

Check out the full show notes here!

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We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Our DMs are chock-a-block with questions (which we always personally reply to!) and we’re diving into some of the answers today. Of course, we’re just answering the fun, interesting stuff which is all about Hubsy, our new all-in-one tool for freelance social media managers. So if you’ve ever had a question about the platform, you’re in the right place!

In this episode, we’re chatting about:

• Everything that you can do in Hubsy
• What it’s like to host your website in Hubsy
• The types of businesses we think Hubsy is right for
• What the support you receive alongside Hubsy is like

Check out the full show notes here!

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We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

You might think that a high-paying client would be harder to work with than a low-paying one – but is that true or just something your brain is telling you to hold you back from charging more? In this episode, we’re comparing what it’s like to work with both high- and low-paying clients, and the difference might surprise you!

In this episode, we’re chatting about:

• The differences between high- and low-paying clients (and not just how many zeros are on the invoice)
• How to attract high-paying clients and retain them
• What you might need to consider about working with both high- and low-paying clients

Check out the full show notes here!

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We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

One thing we say pretty much daily is that 'social media marketing is NOT an admin job' - this is a hill we'll die on!

In this episode, we explain why we stand by this statement and what social media marketing actually involves.

Tune in to hear:

• What we mean when we share that controversial opinion
• Some jobs that social media marketers should not be doing
• What social media marketing actually involves... spoiler alert, it's not SEO!

We'd love to know what you think a social media manager does - drop into our DMs and let us know!

Check out the full show notes here!

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We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Using calls to action in your content can so easily feel like you’re being spammy by asking your audience to take action – but it doesn’t have to be that way. CTAs, after all, are the difference between actually marketing on social media and just plain old content creation. So, in today’s episode, we’re running through loads of different ideas for your next CTA, whether you want to drive engagement or conversions!

In this episode, we’re chatting about:

• Why CTAs are essential and are the difference between content creation & social media marketing
• Examples of questions you can use to encourage engagement
• CTAs for engagement vs CTAs for conversions
• A quick way to test how good your next CTA is!

Check out the full show notes here!

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We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

If you’ve ever said “WTF do I actually need to post to get a new client?”, we’re answering that oft-asked question in today’s episode. We’re sharing 5 different types of content that are perfect for attracting your dream clients, showing them that you’re the person they need behind their accounts, and also paying you the big bucks – we’re all about four figure clients over here!

In this episode, we’re chatting about:

• Five things you can post on social media to attract clients to you
• What we really mean by “behind the scenes” content (and why it’s more than just “walking the dog” content!)
• Solving problems within your niche
• What on earth a lady in remote Alaska can teach you about social media

Check out the full show notes here!

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We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

We hear so often that “businesses aren’t hiring in Q4” – well, they are. We’ve got Black Friday, Small Business Saturday, Cyber Monday and Christmas coming up (and not to mention New Year’s right around the corner) so businesses are BUSY. Which means they need your help with their marketing! Whether that’s full management, ads or even just a power hour, there’ll be some kind of support that the niches we mention in today’s episode will need. So, hit play, and get ready to look for your next client!

In this episode, we’re chatting about:

• Niches that we think need a lot of help at this time of year
• Why you shouldn’t worry if you think that no one’s hiring right now
• Types of businesses that are always looking for help!

Check out the full show notes here!

Connect with us

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We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

If you’re often panicking on a Sunday evening about everything that needs doing in the following week – you’re not alone. So many of us have experienced the “Sunday Scaries”, even when you’re running your own business and don’t have a boss breathing down your neck. An easy way to ensure that you can breeze into Monday morning excited to face your week is to implement our four-step Friday ritual – no woo over here, and it’ll barely take you 10 minutes to complete!

In this episode, we’re chatting about:

• The importance of finishing your week strong to make Monday so much smoother
• A four-step non-woo ritual that all freelancers can do to wrap up each week
• Why it’s vital you prioritise your own business as a social media manager if you want to grow

Check out the full show notes here!

Connect with us

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We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

If you need a cash injection, or you just want to make a bit more money every month – you don’t need to go straight into growing your audience or constantly be chasing up new leads (though, they are still great things to do!). Believe it or not, you could be sitting on a goldmine of current and past clients and old leads that never went anywhere. No idea how you can approach these people without feeling sleazy? We’re sharing the best ways to make money from people you already know in today’s episode!

In this episode, we’re chatting about:

• Why if you need more money, your first thought should be existing connections – not growing your audience
• The best way to approach your current clients to see if they need more support
• Why old clients, customers and even leads could be a good source of income
• How to best stop the “can I pick your brain for free?” questions so you can actually make money from your expertise

Check out the full show notes here!

Connect with us

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We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Burnout isn’t something anyone wants to experience, but unfortunately, a lot of us have been there – especially freelance social media managers. From marketing your own business, to the client juggle, to all the different platforms and tools, running a business is no piece of cake. However, there are things you can do to prevent burnout, which we’re diving into in today’s episode!

In this episode, we’re chatting about:

• What tends to cause burnout in freelance social media managers
• 3 ideas of things you could try in order to reduce overwhelm
• Our new tool, Hubsy, and how it could help you
• What a “JFDI” attitude is and why sometimes it’s the best thing for saving your sanity!

Check out the full show notes here!

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If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Over on Instagram, we announced our new all-in-one platform for social media managers called Hubsy. Well, you certainly had a lot of questions about it! We decided that the best way to answer them all would be to sit down and record this episode, diving into who Hubsy is for, what tools it can replace in your business, what it’s going to cost, when you can get access to it and more. It’s been in our brains for a LONG time now, so we can’t wait until the moment you can all use it to keep your businesses way more organised – and actually, make you more money too!

In this episode, we’re chatting about:

• What Hubsy is and why it’s THE all-in-one platform for freelance social media managers
• Every tool that Hubsy could potentially replace for you (meaning more money in your bank account and less moving parts)
• When you can actually get access to Hubsy and how you can get the lowest price
• Burning questions you’ve had about Hubsy and how it can actually make you money

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Q4 is right around the corner, and 2026 is in sight. If we want to make the most of all the opportunities Q4 has in store for social media managers (upsells, Black Friday, Christmas – sorry for using the C word in September!) then today’s episode is the one for you. We’re diving into what you need to do now, so you can make more money later. Get your notebook out now so you can plan out your best Q4 ever!

In this episode, we’re chatting about:

• How to come up with your Q4 plan based on your current workload and how much you want to make
• Coming up with ideas for new offers and how to upsell to your current clients
• Planning ahead for your Christmas break now to make your time off a breeze
• How to continue your marketing during your time off and what things clients need to hear too

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

“How much should I charge for X?”, “What’s the going rate for Y?”, “Is Z for this service too much?” are all questions we get asked A LOT. But really, pricing your services is such a personal thing that you should be coming up with yourself – based on what you want to make at the end of the month.

But it’s obviously not as simple as “I want to make £1000, so I’ll charge £1000”. In today’s episode, we’re breaking down everything you need to consider before you slap a random price on your next proposal so that you can guarantee yourself a salary at the end of the month – and cover everything else you need to pay too.

In this episode, we’re chatting about:

• Big mistakes freelancers often make when it comes to setting prices
• Considerations beyond the amount of money you want in your personal account at the end of the month
• Why it’s vital to look at expenses from the point of view of being a business owner
• How you can use “money spaces” or separate bank accounts to get yourself organised

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

If running a membership has always felt like a Big Scary Thing that is for other people and not you – you might be wrong!

In today’s episode, we’re giving you five ideas for memberships that social media managers could run and why they make such brilliant additions to your business. We’re also sharing why it might be a good idea not to copy how we run our membership, The Inner Hub, at least not in the beginning (yes, really!). This episode is definitely going to inspire you to start your own, so have your notebook to hand!

In this episode, we’re chatting about:

• What makes running a membership such a valuable addition to your business
• Debunking common membership misconceptions
• 5 membership ideas you could try out that we think could be really successful
• Why copying The Inner Hub’s format probably isn’t the best idea for you

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

We had the worst discovery call ever. And we really mean that.

We don’t want to spoil any of the fun that is to come in the episode, but it’s almost like they had a tick list of how to do a discovery call badly and were determined to hit every point. And the fun didn’t stop after the discovery call! Oh no – this one’s a real wild ride. Most importantly though, we’re sharing how you can avoid all of these mistakes to make your discovery calls absolutely perfect.

In this episode, we’re chatting about:

• Why this call was so bad
• How to ask good questions (or any questions, even)
• Why it’s important to deliver things you promise to
• Being polite on phone calls

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Think that because you’ve created your lead magnet, you can dust your hands off and announce “my work here is done!”?

Sorry – there’s definitely more we can do here! But, it’ll make you money in the long run, so we’re sure you won’t mind popping this all back on your to-do list. There’s 3 things we think you can do to optimise your whole funnel, from your lead magnet itself right down to when someone finally buys from your business. And it’s a quick episode, so you’ll be able to get cracking in no time!

In this episode, we’re chatting about:

• How to optimise your most-opened email (and which one it is!)
• Upselling and why it doesn’t have to feel sleazy or sales-y
• What you can do to your email marketing funnel to ensure your lead magnet actually makes you money
• How you can take a shortcut and create your lead magnet and funnel – stress-free!

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

This is a bonus episode! We're coming in unedited and raw to talk about the latest Instagram features because there's a huge curveball no one saw coming and almost no one is talking about!

Find out what that is and hear how we'll be strategically using these new features!

Drop into our DMs with your thoughts too!

Boosting a post might seem like an easy way to get results instead of having to create dedicated ad campaigns… but is it a total waste of time and money?

In today’s episode, we’re breaking down the pros and cons of boosting posts, how you can use them strategically and whether you should be helping your clients to boost, too!

In this episode, we’re chatting about:

• What boosted posts are and how they’re different from normal ads
• When you could try boosting a post and when to avoid it
• Boosting client posts and how to set expectations with them
• Why you should only boost posts that are doing well (and ignore Meta’s thoughts on which ones that is!)

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Expenses – they don’t have to be complicated! You’re probably already spending money on the 6 things we’re discussing in today’s episode, but haven’t realised they count as business expenses, so it’s time to change that.

From The Social Media Managers’ Toolkit, to your phone bill (yes really), there might be some things on this list that you weren’t expecting to see. Tune in now to reduce your tax bill!

In this episode, we’re chatting about:

• Why you want to expense as much as you can afford
• How you can easily keep track of your expenses
• What you need to bear in mind when working out if something can be expensed
• Ideas of things you use daily that you should be able to expense as a social media manager

Check out the full show notes here!

Connect with us

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We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

It’s not just Instagram that lets you pin posts now – so whatever platform you’re on, how can you strategically decide what posts would be best to highlight at the top of your page?

Whatever you do – don’t just stick your best performing posts up there and hope for the best. You need to be thinking through the three content types you should be creating, and consider what’s going on in your business right now. 

In this episode, we’re chatting about:

• Why the most important thing is to be strategic and not just pin your highest performing posts
• The three types of content that you need to create and pin
• What we currently have pinned and why we often like to change it up

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Content ideas sometimes feel really hard to come by, especially if you’re in a bit of a rut. If you’re fed up with getting stuck down Instagram rabbit holes, or Google giving you next to nothing, today’s episode is for you. These four places you can look for new content ideas are actually genius – so you’ll be full to the brim with exciting ideas soon enough. And if you find you’ve got too many and don’t know where to begin – we’re covering that too! Hit play now to learn our secret content locations, just don’t tell too many others 🤫

In this episode, we’re chatting about:

• How Google’s built in features can give you content ideas
• Using TikTok for content ideas (even if you aren’t marketing there!)
• What to look for in reviews and testimonials, even from competitors
• How to know what you should focus on in your analytics to get great content ideas

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.