In this episode, I chat with Maria Karavá, a front-end developer and animator, about the balance between creativity and development work. We talk about the challenges of design, the importance of creative freedom, and how community and hobbies help maintain a healthy balance.We also dive into language learning, cultural nuances in communication, and how these shape our work as creatives. Maria shares her thoughts on people-pleasing in design, her passion for animation, and the evolving landscape of design tools, Webflow, and technology.

In this conversation, I talk with Yar Al Roshidi about the evolution of Webflow’s MCP, its integration with AI tools, and what all this means for web design and development. We explore the balance between using AI and keeping the human touch in design, the challenges of freelancing and remote work, and how community feedback plays a role in shaping Webflow’s future. We also dive into frameworks like Client-First and Lumos and the potential of Webflow apps.#WebflowMCP #gsap #webflowconf #figma #clientfirst #lumos

Peer support is important. I might have forgot that on my solopreneur journey. In addition for that I ramble about streaming.

I recorded an episode before the Webflow live stream. I'm just wondering if I'm ready to invite the first guest to my podcast.

I had some thoughts about clarity and specialization. This episode was just a run through of old thoughts. Maybe summer brings me some new stuff to think.

Yeah! It finally feels like summer in here! Everyone is happier and more energized.

In this episode, I ponder why making videos is hard. As in many cases, the theory is simple, but execution is hard.

In this episode, I ponder buffers for work. I was recently sick, and that's why leeways came to my mind.

I had to work on a Saturday. It's not ideal, but sometimes Saturdays are the best workdays. I'm also going for a teaching gig, so that's exciting. I'm unsure if teaching should be my main focus, but I'll have a go.

I had to fire my first employee. This sucks.

This episode includes some thoughts about podcasting, my first employee and side hustle.

Should I seek attention or should I spotlight it?

I had a conversation with Igor Voroshilov, founder of SuperSaito, one of the leading Webflow agencies in Japan. We talked about the challenges and creative processes behind web development, especially within Japanese business culture. Igor shared his story of moving to Japan, learning the language, and adapting to local business practices. We also discussed the evolution of Webflow in Japan, the role of community engagement, and where web development tools might be headed in the future.

Thought about sales. I have some pressure to sell something. I mention few ways I have tried and I'm planning to try.

I'm tired so no description for this one.

Are in-person meeting really worth it? Yes, no, mayne. Why we have to constantly defend them?

A lot to cover in a short episode. Luckily, I recorded it before coming up with the title.

In this episode, I wonder about quantity vs quality regarding creative pursuits.

So yeah. I'm wondering how I could maintain project as planned. Time and time again project completions get delayed. Usually it's because of the customer, but even then it puts pressure on the next project in line.

Podcasting is a beautiful format! Especially if you don't use video! In this episode I'll talk about starting something new.

Some random thoughts on AI and how it can be utilized in automation.

So, I was on LinkedIn and had this very overwhelmed feeling. As a designer, it is sometimes hard not to compare yourself to others. Prepare for some unorganized thoughts.

I'm having the classic designer problem. My client is late on content delivery.

Yeap, the first one. This is a very brief introduction for the podcast.

In this conversation, I talk with Félix Meens about our experiences with Webflow, especially around a recent outage, the communication challenges during that time, and the impact on our clients. We dive into new features and bugs in Webflow, the importance of analytics tools, and how e-commerce is evolving on the platform. We also explore how AI is starting to shape our workflows—helping us code, automate tasks, and think differently about design and development.Beyond Webflow, Félix and I get into the realities of freelancing: the role of automation in business, balancing client work with passive income, and the importance of keeping personal interests alive alongside professional growth. We share thoughts on building trust when delegating, staying curious in a busy work environment, and finding the sweet spot between design and development.Overall, this episode is about growth—of the platform, the community, and ourselves as freelancers—and how to keep pride and passion at the center of the work we do.

In this conversation, Ethan Suero shares his insights on the cultural differences in web design projects, the importance of understanding high-ticket clients, and his journey as a freelancer. He discusses the significance of effective communication, the role of awards in the design industry, and the balance between creativity and results. Ethan also emphasizes the importance of networking, particularly through LinkedIn, and the need for freelancers to develop their own business strategies in addition to client work.Ethan Suerohttps://www.ethansuero.com/https://uk.linkedin.com/in/ethan-suerohttps://x.com/ethansuero_https://www.instagram.com/ethansuero/---Timestamps00:00 Cultural Differences01:37 Understanding High Ticket Clients03:55 Current Work and Project Dynamics06:50 Webflow and GSAP Updates09:00 Breaking Borders: Gaining International Clients13:05 SEO Strategies for Webflow Experts15:15 Building a Relevant Network on LinkedIn18:23 Creating Content for the Right Audience25:01 Balancing Conversions and Visual Appeal30:48 Components and Design Systems32:55 Coaching and Mentorship Insights37:10 Funnel Strategies for Client Acquisition40:39 Freelancing vs. Agency Model45:24 Career Progression for Freelancers50:48 The Onit Experience54:57 Personal Branding and Studio Identity58:57 Balancing Client Work and Business Development01:01:17 The Role of Awards in Design01:08:41 Personal Interests and Hobbies01:11:15 Little bit of Finnishness01:12:52 Where to find Ethan---🙋‍♂️ About me (meaning Janne)I’m Janne, a web designer from Finland with a passion for all things digital. Web design is my jam, but creativity doesn’t stop there. Whether you’re here to sharpen your skills, get inspired, or just geek out over great design, you’re in the right place. Let’s make something awesome.

In this episode, I talk with Francesco Castronuovo – Webflow developer, content creator, and CPO at Supersaito – about building a freelance career across borders. We discuss his move from physics to web design, how he became part of the global Webflow community, and what it’s like creating content from Japan. Whether you’re into Webflow, freelancing, or just curious how people build global careers in design – this one’s worth a listen.

In this episode, I talk with Corey Moen about how Webflow has evolved—and where it’s headed next. We dive into frameworks like Mast, Lumos, and Client-First, and why they’re changing. Corey shares his thoughts on choosing the right framework, how the Webflow community has become increasingly technical, and what role AI might play in the future of web design.

We also chat about component-based design, Webflow Cloud, and the importance of learning the fundamentals, even as the tools get more advanced. If you're a Webflow user, designer, or developer trying to keep up with where things are going, you’ll get a lot out of this one.

Corey Moen

https://x.com/CoreyGMoen

https://www.coreymoen.com/

Mast

https://www.nocodesupply.co/mast

No-Code Supply Co.https://www.nocodesupply.co/

---

Timestamps:

00:00 Choosing the Right Webflow Framework

02:10 Understanding the Ideal User for Mast

07:39 The Learning Curve of Frameworks

13:54 Introductions

20:36 The Evolution of Components in Webflow

24:40 Mast's Approach to Components and Themes

40:36 Learning from Timothy Ricks

44:42 The Future of AI in Web Development

50:13 AI as a Tool for Efficiency

58:34 Opportunities and when one needs a web app

01:02:02 DevLink and Webflow Cloud

01:10:44 The Evolution of the Webflow Community

01:20:24 Why everyone should learn Webflow

01:23:01 Funny little Finnish thing

01:26:08 More from Corey

In this episode, I chat with Jonathan Strutt about how AI is reshaping content marketing, SEO, and web development. We cover AI tools like ChatGPT, creating content that actually works, and the balance between design and content. We also talk about personal projects and how to offer content services that convert.

👉 Check out Jonathan:

https://www.jonstrutt.com/

https://www.linkedin.com/in/jonathan-strutt/Read more about optimizing for LLM:Wix: https://www.wix.com/seo/learn/resource/llm-brand-visibility

Semrush: https://www.semrush.com/blog/semrush-ai-overviews-study/

The coding school mentioned:https://koodsisu.fi/

Timespamps

00:00 AI's Role in Content Marketing

06:21 Introductions

10:05 Utilizing AI Tools in Content Creation

13:19 SEO Challenges with AI Content

16:07 Strategies for Effective SEO

23:30 Navigating Keyword Optimization

29:41 Content Length and Quality in SEO

34:23 SEO Practices in Web Design

36:47 Navigating the SEO Landscape

38:12 Diving into Coding and Development

42:09 Exploring Personal Projects and Raspberry Pi

46:41 The Future of AI and Coding

55:29 Packaging Content Creation for Web Design Clients

In this conversation, Janne and Félix discuss their experiences as web designers and freelancers, focusing on the tools and frameworks they use, the transition from freelancing to running a studio, and the impact of AI on the web design industry. They also touch on the importance of teaching Webflow and the challenges of learning complex design tools.

Check out Félix Meens:

https://www.webflixstudio.com/

https://www.youtube.com/@webflixstudio

https://www.linkedin.com/in/felix-meens/

https://x.com/FelixMeens

Fall has come, and that's awesome. I feel my calendar blew up overnight. I'll also discuss content production once again.

In this episode, I sit down with Joshua Fry to talk about freelancing, UX, and how he added Rive to his service stack almost by accident. Joshua walks through his path into independent work, how UX has changed over the years, and why a strong discovery phase keeps projects on track. We talk about communication, client relationships, and getting started in freelancing.

Joshua also explains how he balances agency work and direct clients, how video helps build trust, and why showing your face can help sales. We get into work-life balance, learning new tools, Webflow frameworks, and the state of AI in music and design. And as always, we finish with a small Finnish language game.

Check out Joshua:
https://www.fryux.com/
https://www.linkedin.com/in/joshua-fry/
https://x.com/joshuafry
https://bsky.app/profile/fry.design

Also mentioned:
We Ride At Dawn (animation studio): https://www.wrad.work/
Witness Studio (production/video studio): https://www.witness.london/
Endlesss (software product): https://endlesss.fm/
Contra (freelancing platform): https://contra.com/
Flowkit (Webflow's own framework): https://developers.webflow.com/flowki...

Timestamps

• 00:00 teaser
• 00:27 How Joshua Sells Rive
• 04:30 Introductions & UX landscape
• 09:14 Early Days of Freelancing and Project Experiences
• 15:18 Current UX Services and Discovery Process
• 27:59 Agency Collaborations
• 31:30 Navigating Freelance Work vs. Agency Work
• 36:22 Contra & Design Challenges
• 41:07 Advice for New Freelancers
• 49:34 The Intersection of Music and Work
• 53:28 The Value of Being a Generalist
• 01:00:41 Creative Workflows in Web Design
• 01:02:55 Framework Talk
• 01:08:28 Build mode & Components
• 01:11:15 The Role of AI in Music and Art
• 01:16:43 Is AI ok to use in Web Design?
• 01:19:21 Cookies
• 01:21:28 Cultural Insights and Language Quirks
• 01:23:09 Check Out Joshua

In this episode I sit down with Elsa Amri (‪@ElsaAmriDesigns‬) to talk about doing both design and development, freelancing, and building a global career. We go through how she sees the design process, why community matters, and how mentorship can push your skills forward.

We also talk about the differences between agency work and solo projects, what it takes to find your own style, and how social media can open doors when you’re starting out. Elsa shares how she approaches client work, why she still enjoys building in Webflow, and what helps her stay consistent.

If you’re a designer or Webflow developer trying to grow, balance both skills, or find your direction, this conversation will give you a lot to think about.

Check out Elsa:
https://www.elsaamri.com/

Also mentioned:
Crew Agency: https://www.crewagency.com/
Floxies: https://floxiescommunity.webflow.io/

Timestamps:
00:00 Intro
00:31 Adobe XD days
03:39 Introductions & Global Perspectives on Design
07:30 Finding One's Style as a Web Designer
11:21 Elsa's Current Projects & Role
16:36 Doing Both Design & Development
22:49 Webflow's Evolution & Learning Curve
28:34 Exploring Frameworks & Collaboration
33:46 Starting Point for Desing
37:40 Web Design Process
45:46 Mentorship and Community Engagement
50:35 Accountability and Goal Setting
55:47 The Power of Notion
01:02:33 Goals and Adjustments in a New Environment
01:07:41 Building a Client Base & Navigating Social Media
01:13:33 Weird Finnish Thing

In this episode, I talk about the many different paths to getting clients, why specialization matters in both design and development, and how community engagement and communication skills play a huge role in long-term success. I share my own challenges with breaking out of local markets, reflect on the different career directions freelancers can take, and think out loud about where AI fits into all of this. I also touch on the future of this podcast and my goals for growing it with more consistency.Timestamps00:00 Intro00:53 Getting the first client03:57 Common traits among the guests06:32 One Pager Portfolios08:50 Community & Side Projects10:11 Strategic thinking & AI13:32 Navigating Specialization and Flexibility17:31 Getting International Clients21:00 Freelancing vs. Employment27:08 Exploring Growth Paths29:56 The Future of the Podcast

In this conversation, I sit down with Sebastian Bimbi to unpack his journey as a Webflow developer and community leader. We talk about how community support fuels growth, how he uses LinkedIn intentionally, and the simple systems behind his daily content. Sebastian shares why mentorship and giving back matter, what it means to act as a strategic partner (not just an implementer) in the Webflow ecosystem, and the unique challenges in the NoCode space. Most of all, he doubles down on consistency—and encourages anyone on the fence to start today.Check out Sebastian:

https://www.linkedin.com/in/sebasbimbi/

https://bimbi.co/

https://bimbi.digital/

https://discord.com/invite/VqpGWFa3hu

Timestamps00:00 About the Episode01:13 Community MVP award04:01 Journey to Becoming a Webflow Expert06:52 Navigating LinkedIn and Content Creation18:08 Strategic Webflow Partnership Explained25:03 The Evolution of Webflow and Its Community28:55 Building the NoCode.lat Community31:26 The Journey of Becoming a Webflow Pro33:56 Challenges for Latin American Developers35:24 The Power of Community Contribution37:32 Overcoming Introversion and Embracing Public Speaking39:30 The Evolution of Pricing and Value41:26 Advice for Beginners in Web Development49:02 The Importance of Networking and Relationships50:25 Celebrating Milestones and Why We are Doing This54:57 Consistency and Discipline in Building a Career

In this conversation, I talk with Benten Woodring about the real value of collaboration in web design and how it shapes both creative and technical work. We explore his path into design, how his process has evolved, and why strong concepts and client relationships matter more than ever. Benten shares how he builds creative teams, uses social media to connect, and turns side projects and local communities into growth engines. We also touch on design competitions, personal routines, and finding balance between creative work, hobbies, and family life.

In this conversation, I talk with Samuel Gregory about the current state and future of Webflow, focusing especially on its AI tools and the community's response. We explore the challenges Webflow faces in integrating AI effectively, the importance of understanding user needs, and how AI might reshape job roles in design and development. We also discuss the evolving landscape of web tools, the significance of user experience, and why clearer communication from Webflow is crucial. Samuel shares insights into his workflow, the tools he relies on, and his thoughts on the future of design and development in an AI-driven world.

In this episode, I sit down with Raymmar Tirado to talk about how communities change and why they matter. We get into the shift from the early, organic Webflow days to the more curated, enterprise-leaning era, and why that shift changed the energy for many creators.

Raymmar walks me through what he has been doing after Finsweet, the projects he has explored, and how community has shaped all of it. We talk about why in-person meetups still matter, how to start one from scratch, and why the people in the room decide whether a community grows or dies.

We also get into ownership, governance, and what it means to build something that isn’t controlled by a single platform. Raymmar breaks down the role of attention, trust, and content for freelancers, and why hitting “publish” is still the hardest and most important step.

This is a wide, honest conversation about community, creativity, and taking agency in your work.

• https://raymmar.com/
• https://x.com/raymmar_
• https://www.linkedin.com/in/raymmar/
• https://www.instagram.com/raymmar/

• 00:00 – Teaser
• 00:22 – Webflow Communities, what happened?
• 03:46 – The Rise of Vibe Code and New Tools
• 06:45 – Does Webflow have a place?
• 08:06 – Intros & What Raymmar has done since Finsweet
• 11:31 – Building Products
• 17:42 – The Importance of Community in Product Development
• 21:42 – Trust and Community in Business
• 25:57 – Examples of Successful Community Models
• 27:19 – Person as an Image of a Company
• 32:41 – The First Contract
• 35:47 – Finding the Right Community
• 40:52 – The Power of In-Person Connections
• 43:59 – Starting Your Own Event
• 48:14 – Creating a Welcoming Atmosphere for Networking
• 52:41 – Understanding Community Ownership and Dynamics
• 01:00:25 – Hope for the Future: The Evolution of Online Communities
• 01:03:18 – The Power of Local Politics
• 01:08:31 – Engagement and Community Responsibility
• 01:10:29 – The Role of Content Creation
• 01:15:02 – Overcoming Fear in Content Creation
• 01:16:15 – Chesterton's Fence: Understanding Society
• 01:19:35 – Finding Opportunity in Adversity
• 01:28:26 – The Finnish thing
• 01:30:08 – Check Out Raymmar

In this episode, I talk with Jack Redley about what he learned from making 100+ episodes of Webflail. We get into why he decided to stop the podcast, what freelancing really looks like after the hype, and how his thinking around niching, pricing, and clients has changed over time.

We also talk about trying to build a studio, why that path didn’t stick for him, and how community and side projects have shaped his work. Along the way, Jack shares recurring themes he kept hearing from Webflowers, his take on where Webflow is heading, and why doing the work matters more than talking about it.

• jackredley.design
• LinkedIn
• Instagram
• X

• 00:00 teaser
• 00:18 End of Webflail?
• 06:46 The Love-Hate Relationship with Freelancing
• 10:59 Finding Your Own Thing in Web Design
• 12:53 Niching
• 15:47 The Importance of Experimentation
• 21:30 Chasing Money
• 26:00 The Balance of Project Scope and Payment
• 34:49 Understanding Day Rates vs. Hourly Rates
• 37:05 Setting Boundaries with Clients
• 40:16 Saying No to Old Clients
• 42:55 The Importance of Communication
• 47:32 Talking About the Price
• 51:31 Key Themes from Webflail Interviews
• 58:57 On Doing Weird Sites and Videos About Those
• 01:02:54 Should Web Designers Have a Style?
• 01:06:00 The Evolution of Webflow
• 01:12:59 Navigating Changes in the Webflow Ecosystem
• 01:15:17 Meetups & Events
• 01:21:43 Lessons from Building a Studio
• 01:29:08 Reflections and Gratitude
• 01:31:30 Weird Finnish Thing

In this episode, I talk with Özge Keleş about her non-linear path into web design. Before Webflow, she explored architecture, graphic design, motion design, and even video editing. She was trying things out until web design finally clicked.

We get into the realities of freelancing versus agency work, what agency life taught her about client relationships and boundaries, and why design often feels harder than development. Özge shares how she approaches projects through mood, structure, and motion, why she sees design as a process rather than an outcome, and how her architectural background still shows up in her work.

We also talk about failure, doubt, community, and the ongoing challenge of designing your own portfolio, especially when your taste keeps evolving. If you’re navigating multiple creative paths or trying to balance design and development, this one will feel very familiar.

Check out Özge:

https://www.ozgekeles.com/
https://www.linkedin.com/in/ozge-keles-webflow/
https://webflow.com/@ozgedesigns

Timestamps

00:00 teaser
00:33 From Agency to Freelancing
05:24 The Journey to Web Design
09:33 Balancing Design and Development
15:55 Design Process and Client Interaction
22:51 Incorporating Motion and Effects
25:15 Exploring Design Styles and Influences
28:44 Client Acquisition and Social Media Presence
31:14 Global Clientele and Local Communities
35:25 Navigating Client Relationships
39:23 Embracing Failure and Learning
42:07 Development Frameworks and Tools
48:27 Collaboration and Outsourcing in Design
51:39 The Joy of Design vs. Development
53:17 Specialization vs. Variety in Web Design
56:05 Crafting a Unique Portfolio
01:03:58 Advice for Aspiring Web Designers
01:07:43 Weird Finnish thing

Jordan Gilroy is a freelance web designer and Webflow developer from Leeds with a shelf full of awards. In this episode, we get into the real advantage of doing both design and dev, how he thinks about motion and interactions, why he stopped presenting work he doesn't believe in, and what actually brings in clients through social media.

Check out Jordan:
jordangilroy.com
x.com/JordanGilroy
linkedin.com/in/jordangilroy
instagram.com/jordangilroy
awwwards.com/jordan-gilroy

Also mentioned:
Osmo - osmo.supply
Timothy Ricks - @timothyricks
Lumos Framework - lumos.timothyricks.com
MoMoney - museumofmoney.com
Awwwards - awwwards.com
FWA - thefwa.com
CSS Design Awards - cssdesignawards.com

In this episode, I sit down with Matthew Munger, Senior Release Operations Manager at Webflow. Matthew's road to Webflow was anything but straight. He went from graphic design and film production to freelancing in Lesotho with 0.3 megabit internet, before becoming a forum moderator, a beta tester, and eventually a Webflow employee. We talk about his multiple roles inside Webflow, what it actually takes to get hired there, the chaos behind the Webflow Conf keynote demos, and what the future of the platform looks like from the inside.

Check out Matthew
https://webflow.com/@matthewpmunger
@MatthewMunger
https://matthewpmunger-v2.webflow.io/

Also mentioned
Vlad Magdalin (Co-Founder & Chairman at Webflow)
Nelson Avalos @itsthatonecouple
Corey Moen https://www.coreymoen.com/
WebflowConf https://webflow.com/webflowconf

Timestamps
00:00 Teaser
00:27 Webflow's Future
02:52 Introduction & the Beginning of the Story
08:48 Should One Get a Degree?
12:59 Freelancing & Websites
18:15 Advice for the Next Generation
22:30 Matthew's First Role at Webflow
27:41 Matthew Does Not Like Job Hopping
34:18 The Overflow Podcast
38:21 Gathering Customer Insights through Podcasting
41:50 Current Role: Senior Release Operations Manager
43:50 Webflow's Remote Work Culture
47:35 Advice for Aspiring Webflow Employees
48:32 Behind the Scenes of Webflow Conf
01:00:32 Hobbies & Personal Projects
01:08:03 Introducing the Webflow ACE Program
01:10:57 A Weird Finnish Thing

I sat down with Bimo Tri to talk about custom code and GSAP in Webflow. Bimo walked me through his shift from funnel building to creative development, and how he thinks about the balance between design and code. We covered how he works with clients, the role of art direction in his projects, and why he uses social media to connect with other developers. We also talked about design awards, whether they matter, and where Webflow and AI are headed. Bimo's take is simple: focus on enjoying the work instead of chasing recognition. We also spent time on the Webflow community in Indonesia and how it's developing.

Check out Bimo:
https://www.bamoj.com/
https://www.linkedin.com/in/bamoj/
https://www.instagram.com/bamojk/

I sat down with Uros Mikic, CEO and founder of Flow Ninja, to talk about what it really takes to build and scale a Webflow agency. We cover sales without shortcuts, why positioning still matters, how Flow Ninja grew from small freelance projects to enterprise clients, and why founders do not need to stay on sales calls forever. We also get into branding in the age of AI, value based pricing, enterprise Webflow projects, and what actually differentiates agencies today. A practical conversation for anyone building or growing an agency on Webflow.

Check out Uros & Flow Ninja:
https://www.youtube.com/@UrosMikicFlowNinja
https://www.instagram.com/flowninjastudio/
https://www.flow.ninja/

Also Mentioned:
FlowConf: https://flowconf.flow.ninja/
Balkan Garage: https://www.youtube.com/@BlknGarage
Open positions at Flow Ninja: https://www.flow.ninja/careers#open-positions
Claude: https://claude.ai/

Timestamps:
00:00 teaser
00:29 Humble Beginnings
05:36 Intros & Next Steps for Flow Ninja
10:11 The Role of AI in Web Development
16:02 Practical AEO
20:18 R&D at Flow Ninja
23:51 Secret to Sales
32:39 Retainers & Ongoing Contracts
36:47 What Do Enterprise Clients Want?
40:23 Becoming and being an Enterprise Partner
44:14 Frameworks & Components
47:35 Nerding Out on Spacing and Design Consistency
49:05 FlowConf & Growing a Community Event
55:37 Webflow Community Updates and Support
57:43 Balkan Garage & Business Culture in Serbia
01:01:12 Time Management and Discipline in Entrepreneurship
01:03:07 Talent Needs & Finding the Right People
01:05:22 Weird Finnish Thing

In this episode, I sit down with Hal Zeitlin to unpack what Webflow Enterprise really means in practice. We talk about scalability beyond the basic Webflow builds, how enterprise needs change the way websites are built, and why components and design systems are at the core of sustainable Webflow projects. Hal shares how larger companies evaluate Webflow against traditional DXPs, why planning matters more than most teams expect, and how tools like Form Connector simplify real-world integrations.

Check out Hal:
https://www.linkedin.com/in/halzeitlin/
https://www.candidleap.com/

Timestamps
00:00 Teaser
00:53 Exploring Webflow Enterprise Plans
04:23 Should Webflow Focus on Enterprise Clients?
06:28 Platform Competition on Enterprise Level
11:30 Intros & What Marketers Want
14:01 What is a Truly Scalable Website?
16:14 Planning and Strategy in Webflow Projects
21:39 What Happens in Figma?
28:13 Training the Clients
32:05 The Framework Question
35:11 New Component Visibility Features
36:57 Building Resources for Intermediate Developers
40:24 PolicyMe Case
42:37 Apex Example (screenshare)
46:26 Innovative Component-Based Solutions
51:44 The Business of Migrations
01:02:03 Form Connector App
01:04:44 Demo of Form Connector (screenshare)
01:10:05 The Future of Form Connector
01:13:39 What Can Be Predicted from WF Job Postings
01:19:06 Closing Thoughts
01:20:56 Weird Finnish Thing

In this episode, I talk with Willi Sommer about selling Webflow work as a subscription, why simplicity matters in landing pages, and how to keep focus when building for conversion. We cover what works and what doesn’t in subscription models, component-first Webflow builds, and managing bigger clients. We also touch on personal branding on LinkedIn, working remotely while traveling, and lessons learned from working with larger teams.

In this episode, I sit down with Alessia Sannazzaro managing director of Code & Wonder, to talk about component-first building in Webflow and why it’s here to stay.

We dig into Alessia’s thinking behind a component-first approach: reducing the need for class naming, using variants instead of classes, and making Webflow sites easier and safer for clients to edit. We also talk about open vs closed components, where current Webflow limitations still exist, and how close we are to building a true “website builder inside Webflow.”

Beyond frameworks, Alessia shares how Code & Wonder transitioned from WordPress to Webflow during the pandemic, how they think about client education, and where they see Webflow heading next.

Check out Alessia
https://www.linkedin.com/in/alessia-sannazzaro/
https://x.com/ale_sannazzaro
https://www.instagram.com/ale_sannazzaro/
https://www.codeandwander.com/

Also mentioned
Code & Wonder: https://www.codeandwander.com/
BLOCKS framework: https://webflow.com/made-in-webflow/website/blocks-framework
Webflow AEO: https://webflow.com/solutions/aeo

Timestamps
00:00 Teaser
00:55 BLOCKS framework
10:57 Intros & Code & Wonder backstory
16:29 Future of Webflow and Component Limitations
26:55 The Developer Features
37:01 Transitioning from SEO to AEO
41:30 Finding and Vetting Freelancers
44:46 The Discovery Phase in Projects
48:51 Insights on the Webflow Partner Program
58:14 Mentorship and Community Engagement
01:05:12 Weird Finnish Thing

In this episode, I sit down with Michael Wells, founder of Sygnal Technologies. We get into reverse proxies, code components, Webflow Cloud, AppGen and where the platform is heading. But the conversation goes further than that. Michael has been watching AI bots outnumber human visitors on his sites for over a year now, and he has a lot to say about what that means for the web.

Check out Michael:
https://www.sygnal.com/
https://community.webflow.com/member/...
https://www.meetup.com/auckland-webfl...

Also mentioned:
Cloudflare: https://www.cloudflare.com/
Webflow Code Components: https://developers.webflow.com/code-c...
Webflow Cloud: https://webflow.com/feature/cloud
Webflow AppGen: https://webflow.com/updates/app-gen
Webflow Optimize: https://webflow.com/feature/optimize
Loom: https://www.loom.com/
Tella: https://www.tella.com/
Wispr Flow: https://wisprflow.ai/
Claude: https://claude.ai/
NVIDIA PersonaPlex: https://research.nvidia.com/labs/adlr...
WebMCP: https://webmcp.dev/

Timestamps
00:00 teaser
00:27 Top of Webflow Community
02:56 Intros & Michael's Early Career
06:41 Going Beyond Webflow's Native Capabilities
10:41 Understanding Reverse Proxies and Their Importance
13:07 The Future of Webflow
15:53 Building with Code Components
18:48 Webflow Cloud & App Gen
23:15 Vibe Coding as an Alternative to Webflow
36:07 Building Client-Friendly Systems with Components
42:31 Do We Need Websites in the Future?
50:19 Visual Design in the Age of AI
57:28 Th