Explore every episode of the podcast It's Not Rocket Science

In Episode 1 of It's Not Rocket Science, Robbo sits down with former ARN Chief Content Officer Duncan Campbell — the man behind some of Australia's most iconic radio moves, from launching KIIS 1065 to locking in Kyle & Jackie O.

With over 40 years in the game, Duncan shares what really drives effective radio imaging, why consistency always beats shock value, and how producers can better understand the strategy behind the sound.

They cover:

• His early days at 2PK, Coast Rock, PMFM and beyond

• What he learned about imaging from the BBC and Capital UK

• The art vs. science of Triple M vs 2DAY FM

• Why KIIS worked — and Mix didn't

• What he looks for in imaging producers

• Why brand imaging should serve the audience, not just the audio geeks

💬 "It's not about the big splash. It's about delivering the same promise every day." — Duncan Campbell

👉 Whether you're a radio programmer, audio producer, or imaging geek who wants your work to actually mean something, this one's for you.