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Explore every episode of the podcast It's a Numbers Game

Dive into the complete episode list for It's a Numbers Game. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
EP116 – Why Your MSP Contracts Are Costing You Profit with Anne Hall15 Dec 202500:31:48

In this podcast episode, Adam, Daniel, and Anne discuss the significance of legal agreements for Managed Service Providers (MSPs) and how they impact EBITDA. They discuss the inherent risks MSPs face, the importance of proactive use of contracts, and common pitfalls like revenue leakage from services out of scope. The conversation highlights the need for MSPs to educate their clients and align internal processes with contractual commitments. They emphasise that contracts are not merely for worst-case scenarios but are essential for mitigating risks and ensuring business success. The episode provides insights into how MSPs can better structure their agreements and services to protect both their businesses and clients.

00:00 Introduction

00:23 Connecting EBITDA and MSP Legal Agreements

01:11 The Importance of Contracts for MSPs

02:47 Proactive Use of Contracts

04:33 In Scope vs. Out of Scope

09:05 Onboarding and Initial Assessments

11:26 Managing Client Expectations

20:32 Adapting Contracts for Different Services

22:49 Global Differences in MSP Practices

28:12 Conclusion and Contact Information

Connect with Anne Hall LinkedIn by clicking here –https://www.linkedin.com/in/annehall-itagree

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/danielwelling/

Connect with Adam Morris on LinkedIn by clicking here – https://www.linkedin.com/in/adamcmorris/

Visit The MSP Finance Team website, simply click here –https://www.mspfinanceteam.com/  

MSP Glossary: MSP Finance Glossary Explained | MSP Finance Team

We look forward to catching up with you on the next one. Stay tuned!

EP115 - Building Trust with Effective Case Studies with Rob Beadle04 Dec 202500:40:30

In this episode, industry expert Rob joins the hosts to discuss the significance of high-quality, effective case studies for Managed Service Providers (MSPs). The conversation delves into the current state of case study usage among top UK MSPs, revealing that while many are embracing both written and video formats, there is still a lot of room for improvement. Rob outlines the primary benefits of case studies, emphasising their role in building trust and credibility. He also differentiates between case studies and testimonials, highlighting their respective strengths and uses. The episode offers practical advice on selecting clients for case studies, conducting insightful interviews, and producing engaging content. Rob also shares his thoughts on integrating customer feedback and tackling sensitive topics delicately. Additionally, the hosts and Rob touch on the balance between polished and authentic content and the future impact of AI on copywriting.

 

00:00 Introduction and Welcome

00:08 The Importance of Case Studies for MSPs

00:39 Current State of Case Studies in the MSP Space

01:16 Benefits of Using Case Studies

03:35 Testimonials vs. Case Studies

04:53 Creating Effective Case Studies

07:29 Combining Video and Written Case Studies

13:32 Challenges and Sensitivities in Case Studies

22:35 Steps to Create a Case Study

30:10 Ideal Length and Structure of Case Studies

33:01 Conclusion and Contact Information

34:09 The Role of AI in Copywriting

 

Connect with Rob Beadle on LinkedIn by clicking here –https://www.linkedin.com/in/robbeadleuk/

Connect with Daniel Welling on LinkedIn by clicking here –https://www.linkedin.com/in/daniel-welling-54659715/

Connect with Adam Morris on LinkedIn by clicking here – https://www.linkedin.com/in/adamcmorris/

Visit The MSP Finance Team website, simply click here –https://www.mspfinanceteam.com/  

MSP Glossary: MSP Finance Glossary Explained | MSP Finance Team

We look forward to catching up with you on the next one. Stay tuned!

EP106 – MSP Growth in 2025—Is Telesales Part of the Plan with Luke Doyle25 Aug 202500:38:44

The Evolving Role of Telemarketing in MSP Lead Generation 

In this podcast episode, hosts Adam Morris with Daniel Welling and guest Luke Doyle discuss the current relevance and strategies of telemarketing in the MSP (Managed Service Provider) industry. The guest shares insights into the evolution of telemarketing, balancing traditional and modern marketing techniques, and provides an overview of their company's approach to lead generation, including data quality, targeting, and effective prospecting. They emphasise the importance of well-crafted scripts, continuous client onboarding, and follow-up strategies to enhance results. The discussion also covers the necessary qualities for successful telemarketers, managing client expectations, and the importance of reliable data to reach decision-makers. The episode concludes with reflections on optimising calls and integrating telemarketing into broader marketing strategies. 

00:00 Introduction and Guest Welcome 

00:05 Debating the Relevance of Telemarketing 

00:44 Lead Generation Strategies 

01:38 Targeting and Quality Conversations 

02:10 Challenges and Misconceptions in Telemarketing 

02:42 Creating Ideal Customer Profiles 

03:37 Effective Prospecting Techniques 

04:26 Strategies for Competitive Markets 

06:18 Warming Up Cold Lists 

08:04 Webinars and Thought Leadership 

10:11 The Importance of Strategy 

10:49 Personal Experiences and Insights 

13:14 Setting Realistic Expectations 

15:24 Qualifying and Confirming Meetings 

22:06 Tips for Effective Telemarketing 

24:01 The Role of Data and Scripts 

32:37 Concluding Thoughts and Future Topics 

     

 

Connect with Luke Doyle on LinkedIn by clicking here –https://www.linkedin.com/in/luke-doyle-bravura-digital/ 

 

Connect with Daniel Welling on LinkedIn by clicking here –https://www.linkedin.com/in/daniel-welling-54659715/ 

 

Connect with Adam Morris on LinkedIn by clicking here – https://www.linkedin.com/in/adamcmorris/  

 

 

Visit The MSP Finance Team website, simply click here –https://www.mspfinanceteam.com/   

 

 

We look forward to catching up with you on the next one. Stay tuned! 

EP015 - Heads of Terms Agreed, but What Are the 4 Gotchas That Kill a Deal with David Howard10 Feb 202300:23:19

Welcome to another episode of It's a Numbers Game Podcast by The MSP Finance Team with Daniel Welling and Adam Morris. 

 

We created It's a Numbers Game Podcast to help MSP owners learn and understand how to build and maintain a financially healthy MSP business. In this podcast series, MSP business owners like you will learn the fundamental steps, the tips and tricks, the dos and don'ts to achieve MSP financial growth.  

 

We are joined for this episode by David Howard, M&A specialist of MKLINK, buying and selling in the MSP space.  

 

With David experiencing 50% of deals failing after Heads of Terms we explored the top 3 barriers to getting a deal to completion.  We failed to only pick 3 though, thus the episode title!  

 

We talk about and share tips for deal attributes including; accounting and legal advisors, relationship of buyer and seller, deal momentum and when to start your 'data room'. 

 

Connect with David Howard on LinkedIn by clicking here - linkedin.com/in/davidhoward063 

 

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/   

  

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/   

  

We look forward to catching up with you on the next one. Stay tuned! 

EP014 – MSP Business Development That Works! With Janet Birch, Adam Morris and Daniel Welling06 Jan 202300:23:52

Welcome to the fourteenth episode of It's a Numbers Game Podcast by The MSP Finance Team with Daniel Welling and Adam Morris. 

 

We created It's a Numbers Game Podcast to help MSP owners learn and understand how to build and maintain a financially healthy MSP business. In this podcast series, MSP business owners like you will learn the fundamental steps, the tips and tricks, the dos and don'ts to achieve MSP financial growth.  

 

We are joined for this episode by Janet Birch of 1-Fix, as a direct result of discussion from an earlier episode, as Janet was keen to share her views and experiences on what works for MSP new business development. 

 

Janet very openly shares her winning tactics including networking, attending events and educating prospective customers, driven by the 'know, like and trust' model.   

 

Finally, we talk about KPIs, and how best to manage a team member in the new business development role. 

 

Connect with Janet Birch on LinkedIn by clicking here -linkedin.com/in/janet-b-b561b3a0 

 

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/   

  

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/   

  

We look forward to catching up with you on the next one. Stay tuned! 

EP013 - What You Should Spend on PPC and SEO with Lodewijk Veldhuijzen, Adam Morris and Daniel Welling06 Jan 202300:22:55

Welcome to the thirteenth episode of It's a Numbers Game Podcast by The MSP Finance Team with Daniel Welling and Adam Morris. 

 

We created It's a Numbers Game Podcast to help MSP owners learn and understand how to build and maintain a financially healthy MSP business. In this podcast series, MSP business owners like you will learn the fundamental steps, the tips and tricks, the dos and don'ts to achieve MSP financial growth.  

 

This episode is packed with value from our guest, Lodewijk "Louis" Veldhuijzen founder of MSP Launchpad.  

 

Get to learn more about two of the most powerful 'three-letter' abbreviations in the MSP market, PPC (Pay Per Click) and SEO (Search Engine Optimization). Louis guides us clearly through the differences, what ROI to expect, when to use and how much to spend. 

 

We also talk about how the MSP status affects PPC and SEO, exploring topics such as geography, maturity of sales and delivery capabilities. 

  

Connect with Lodewijk "Louis" Veldhuijzen on LinkedIn by clicking here - linkedin.com/in/lodewijk-veldhuijzen 

 

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/   

  

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/   

  

We look forward to catching up with you on the next one. Stay tuned!

EP012 - Zenzero M&A Journey with Nicholas Ashford & Daniel Welling16 Dec 202200:25:21

Welcome to the twelfth episode of It's a Numbers Game Podcast by The MSP Finance Team with Daniel Welling. 

We created It's a Numbers Game Podcast to help MSP owners learn and understand how to build and maintain a financially healthy MSP business. In this podcast series, MSP business owners like you will learn the fundamental steps, the tips and tricks, the dos and don'ts to achieve MSP financial growth.  

In this episode, we are joined by investment director Nicholas Ashford from Zenzero.  

Nicholas and Daniel chat about the Zenzero M&A journey so far, starting with Nicholas's background. 

We learn about the Zenzero preference to fully integrate acquisitions and the impact this has on onward valuation and experience for all stakeholders.

A fascinating insight into an investor and acquirers' approach to the MSP market. 

 

Connect with Nicholas Ashford on LinkedIn by clicking here - linkedin.com/in/nicholasashford 

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/   

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/   

We look forward to catching up with you on the next one. Stay tuned! 

EP011-Solving The Top 3 PSA Mistakes with Chris Timm05 Dec 202200:28:57

Welcome to the eleventh episode of It's a Numbers Game Podcast by The MSP Finance Team with Daniel Welling and Adam Morris.

We created It's a Numbers Game Podcast to help MSP owners learn and understand how to build and maintain a financially healthy MSP business. In this podcast series, MSP business owners like you will learn the fundamental steps, the tips and tricks, the dos and don'ts to achieve MSP financial growth.

In this episode, we talk with Chris Timm, an MSP Business Coach and the author of PSA Profitability.

This episode revolves around the top three (3) PSA mistakes:

1. Not choosing your PSA correctly.

2. Not using all of the features that your PSA platforms offer.

3. Bad data and time entries.

Chris, Adam, and Daniel chat through the mistakes and how to avoid them so definitely worth a listen!

Get to know Chris Timm and PSAs by reading his recent book at psaprofitability.com

Connect with Chris Timm on LinkedIn by clicking here - https://www.linkedin.com/in/christimm 

Connect with Adam Morris on LinkedIn by clicking here - https://www.linkedin.com/in/adamcmorris 

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/

We look forward to catching up with you on the next one.

Stay tuned!

EP010 - NPS Explainer with Mike Knight & Daniel Welling23 Nov 202200:27:23

Welcome to the tenth episode of It's a Numbers Game Podcast by The MSP Finance Team with Daniel Welling special guest, Mike Knight.

 

We created It's a Numbers Game Podcast to help MSP owners learn and understand how to build and maintain a financially healthy MSP business. In this podcast series, MSP business owners like you will learn the fundamental steps, tips, and tricks, and dos and don'ts to achieve MSP financial growth.

 

In this episode, we talk with Mike Knight, whose day job is writing content for a private group of MSPs however today we explore NPS – Net Promoter Score, a topic Mike has written a white paper on.

 

Mike explains in great detail what an NPS is, how best to measure it, and crucially how mastering this number can help MSPs increase referrals, reduce attrition and grow their profits.

 

We also explore how NPS compares with CSAT and the actionable insights possible from

measuring both.

 

Get in touch with Mike's content ideas and writing niche by clicking – mklink.co.uk

 

Connect with Mike Knight on LinkedIn by clicking here - linkedin.com/in/mikeknightmklink

 

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/

 

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/ We look forward to catching up with you on the next one. Stay tuned!

EP009 – Past, Present, and Future for MSP M&A with John Snead, Adam Morris, & Daniel Welling14 Oct 202200:20:45

Welcome to the ninth episode of It's a Numbers Game Podcast by The MSP Finance Team with Daniel Welling & Adam Morris.  

  

We created It's a Numbers Game Podcast to help MSP owners learn and understand how to build and maintain a financially healthy MSP business. In this podcast series, MSP business owners like you will learn the fundamental steps, the tips and tricks, the dos and don'ts to achieve MSP financial growth.  

 

In this episode, we talk with John Snead, Chief Executive Officer of Danescor, an off-market exchange facilitating M&A (Mergers & Acquisitions) transactions and fund raisers in the mid-market. 

 

We talked about the past, present, and future of MSP mergers and acquisitions.  

 

John highlighted how the MSP space has grown predominantly over the last 20 years due to the evolvement of recurring revenue, offering certainty of income for the buyer. 

 

We looked a great case study for the market; Content+Cloud, whose acquisitions included IT Labs, Content & Code, starting with an in-territory buy and build model, then adding cross-sell, with SharePoint services and finally cross-territory with their acquisition by Advania. 

 

We also explored cross-sell business opportunities, such as telecoms including the advent of Teams, websites and finally accounting, referencing the historic separation of Accenture from Arthur Andersen. 

 

A top tip from John was to build the business for the best buyer, not all buyers, as they will pay the most money as it will be worth more to them. 

 

And finally, you can only sell it once, unless you buy it back, before you sell it again! 

 

Learn more about Danescor here – https://danescor.com/  

 

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/   

  

Connect with Adam Morris on LinkedIn by clicking here – https://www.linkedin.com/in/adamcmorris/   

  

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/   

  

We look forward to catching up with you on the next one. Stay tuned! 

EP008 - Doing Your Bookkeeping and Patching Servers Time to Drink Your Own Champagne with Paul Fuge, Adam Morris, & Daniel Welling26 Sep 202200:19:21

Welcome to the eighth episode of It's a Numbers Game Podcast by The MSP Finance Team with Daniel Welling & Adam Morris.  

  

We created It's a Numbers Game Podcast to help MSP owners learn and understand how to build and maintain a financially healthy MSP business. In this podcast series, MSP business owners like you will learn the fundamental steps, the tips, and tricks, and the dos and don'ts to achieve MSP financial growth.  

  

In this episode, we talk with Paul Fuge from Inbay about outsourcing opportunities and risks for MSPs. 

 

We explored when best to outsource, the possible benefits and challenges, and how the outsourcing landscape has evolved for MSPs in the last 10 years, accelerated by the pandemic and changes to MSP working practices. 

 

Connect with Paul Fuge on his Linkedin here – https://www.linkedin.com/in/mrpaulfuge  

 

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/   

  

Connect with Adam Morris on LinkedIn by clicking here – https://www.linkedin.com/in/adamcmorris/   

  

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/   

  

We look forward to catching up with you on the next one. Stay tuned! 

EP007 - How to Solve Selling and Billing Incompatibility with Ben Spector07 Sep 202200:38:38

Welcome to the seventh episode of It's a Numbers Game Podcast by The MSP Finance Team with Daniel Welling & Adam Morris.  

We created It's a Numbers Game Podcast to help MSP owners understand how to build and maintain a financially healthy MSP business. In this podcast series, MSP business owners like you will learn the fundamental steps, the tips, and tricks, and the dos and don'ts to achieve MSP financial growth.  

In this episode, we talk with Ben Spector, about the incompatibilities of selling and billing and how to solve it, a key component consideration for revenue operations "revops". 

Ben Spector shared his stories and experiences in his MSP Journey and how he reached his current role.  

We explored the sales benefits of bundling and the reconciliation and revenue recognition issues that follow, with some interesting viewpoints and suggestions. 

 

Learn more about Ben here – benspector.uk 

Connect with Ben on LinkedIn by clicking – linkedin.com/in/benspector1 

 

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/   

Connect with Adam Morris on LinkedIn by clicking here – https://www.linkedin.com/in/adamcmorris/   

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/   

We look forward to catching up with you on the next one. Stay tuned! 

EP006 – Finance Info Coaches Need to Optimise Outcomes with Ian Luckett, Stuart Warwick, Adam Morris, & Daniel Welling01 Aug 202200:24:01

Welcome to the sixth episode of It's a Numbers Game Podcast by The MSP Finance Team with Daniel Welling & Adam Morris. 

We created It's a Numbers Game Podcast to help MSP owners learn and understand how to build and maintain a financially healthy MSP business. In this podcast series, MSP business owners like you will learn the fundamental steps, the tips, and tricks, and the dos and don'ts to achieve MSP financial growth.  

  

In this episode, we talk with the brilliant minds behind The MSP Growth Hub, Ian Luckett, and Stuart Warwick where we talk about finance info that MSP coaches need to optimise business outcomes.  

First things first, Ian and Stuart briefly introduced themselves and updates us all on what's in store for them and the new business they have ventured into together, The MSP Growth Hub, and how they help MSPs scale confidently and build a business that 'works for you rather than you for it'.

We have broken down this episode into talking about THREE NUMBERS, or finance info that you need to learn to optimise your business outcomes.

The first number is shared by Stuart Warwick, and it is all about "What does success look like and what is the clarity behind that?" Stuart explained a little bit more about how he and Ian take the client on that journey and help us understand a little bit more about his 'one number'. 

Then, the second number is tackled by Ian Luckett and his 'one number' is all about cash flow. Of course, Ian also explains what it is about and why it is important for MSP business owners to understand. We all weigh in and talk about the number of months of cash flow required as a safety harness. 

Finally, the third number, coming from Adam, is all about gross margin which is what we know about the ratio between revenues and costs. Adam explains why it is important to understand and consider. He also talks about how to make it more efficient to optimise business outcomes. 

 

If you want to learn more about how Ian Luckett and Stuart Warwick help MSPs confidently scale to £1.0m turnover or, if already there to go faster to £5.0m turnover, visit The MSP Growth Hub website by clicking here – https://innovatetosuccess.com/msp-mastery/

You can also connect with Ian Luckett on his Linkedin here – https://www.linkedin.com/in/ianluckett/

Connect with Stuart Warwick on his LinkedIn right here – https://www.linkedin.com/in/stuartwarwick/

 

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/

Connect with Adam Morris on LinkedIn by clicking here – https://www.linkedin.com/in/adamcmorris/

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/   

 

We look forward to catching up with you on the next one. Stay tuned!

EP105 – Thinking of Selling Your MSP? Evergreen's Isobelle Coventry Spills Valuation Multiples, Deal Tactics and the UK Acquisition Boom02 Aug 202500:37:32

In this episode, Isobelle joins the podcast to discuss her experiences and insights from working in the UK market, particularly focusing on mergers and acquisitions (M&A) of Managed Service Providers (MSPs). Isobelle talks about Evergreen's growth, including partnering with seven MSP businesses across the UK, and their approach to acquiring and supporting new businesses. Isobelle also touches on the importance of valuation, the quality of revenue streams, and the operational maturity of businesses. The conversation further explores the differentiation of Evergreen as a permanent partner, their decentralised model, and the extensive support they offer to their partner businesses. 

 

00:00 Introduction and Greetings 

00:40 Company Updates and Achievements 

04:53 Team Expansion and Operations 

06:33 UK Summit and Business Insights 

08:17 Financial Metrics and Valuations 

18:47 Revenue Quality and Business Growth 

26:11 Differentiation in the Competitive Landscape 

33:33 Conclusion and Contact Information 

 

Connect with Isobelle Coventry on LinkedIn by clicking here –https://www.linkedin.com/in/isobelle-coventry 

 

Connect with Daniel Welling on LinkedIn by clicking here –https://www.linkedin.com/in/daniel-welling-54659715/ 

 

Connect with Adam Morris on LinkedIn by clicking here – https://www.linkedin.com/in/adamcmorris/  

 

Visit The MSP Finance Team website, simply click here –https://www.mspfinanceteam.com/   

 

 

We look forward to catching up with you on the next one. Stay tuned! 

EP005 – How Much Should I Budget for Sales and Marketing with Scott Millar & Daniel Welling04 Jul 202200:19:48

Welcome to the fifth episode of It's a Numbers Game Podcast by The MSP Finance Team with Daniel Welling & Adam Morris. 

We created It's a Numbers Game Podcast to help MSP owners learn and understand how to build and maintain a financially healthy MSP business. In this podcast series, MSP business owners like you will learn the fundamental steps, tips, and tricks, and the dos and don'ts to achieve MSP financial growth. 

In this episode, we talk with Scott Millar of the IT Rockstars as he helps us understand how much an MSP should allocate to a budget for their sales and marketing efforts. 

Scott explains some of the factors to consider and continues to give some key points to start with so you as an MSP if you are struggling with this, can make an informed decision.

Scott and Daniel discussed monthly recurring revenue, profit margins, customer acquisition costs, and so much more. 

They also then talked about the risks and opportunities there are available for MSPs in developing a sales and marketing plan. Scott also highlighted that marketing is an ever-changing landscape.

Wrapping up the episode, Scott shared his tips on the importance of research to help with deciding your budget for your sales and marketing efforts. 

 

If you want to continue the conversation with Scott Millar or know more about what he does, check out the IT Rockstars website here – https://www.itrockstars.net/

 

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/  

Connect with Adam Morris on LinkedIn by clicking here – https://www.linkedin.com/in/adamcmorris/  

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/  

 

We look forward to catching up with you on the next one. Stay tuned!

EP004 – Insure Your Profits with Trevor Cornbill, Daniel Welling & Adam Morris13 Jun 202200:36:44

Welcome to the fourth episode of It's a Numbers Game Podcast by The MSP Finance Team with Daniel Welling & Adam Morris. 

We created It's a Numbers Game Podcast to help MSP owners learn and understand how to build and maintain a financially healthy MSP business. In this podcast series, MSP business owners like you will learn the fundamental steps, tips, and tricks, and the dos and don'ts to achieve MSP financial growth. 

In this episode, we are joined by an insurance expert, Trevor Cornbill of Morrison Insurance Solutions, in which we all talk about insurance and how it helps your MSP business. 

Insurance is particularly seen as an inherently boring subject until you need it, and it becomes the most crucial and, in some cases, be the lifeblood of your business because, during a crucial time, you want to make sure that you mitigate the costs that are involved in a claim. 

We start off talking about choosing a good broker, how to choose them, and where to look. Trevor says that it's a personal choice. He then weighs the difference between larger brokers and smaller brokers.  

We all then talk about the basics, specifically the types of insurance that MSPs could and should have as the minimum to insure their profits. Trevor discusses his recommendations for MSPs of different sizes and needs. 

Then we talk about the coverage, terms and conditions, and Professional Indemnity, as Trevor enlightens us on what it is and what it entails.   

We continued on to talk about Cyber Insurance. Trevor explains what it is, and how MSPs can get it. 

Trevor highlights that insurance is about the mitigation of losses. It's about what risk you're prepared to take and what measures you have in place to support you "in the event of an event". 

Lastly, we talk about how people like Trevor effectively help their MSP clients help clients with their own insurance requirements.  

We hope you enjoyed this episode, see you on the next one! 

 

Connect with Trevor Cornbill on LinkedIn by clicking here – https://uk.linkedin.com/in/trevorcornbill  

 

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/   

Connect with Adam Morris on LinkedIn by clicking here – https://www.linkedin.com/in/adamcmorris/   

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/   

We look forward to catching up with you on the next one. Stay tuned!

EP001 – Who We Are and Why We're Here with Daniel Welling & Adam Morris04 May 202200:08:57
Welcome to the pilot episode of It's a Numbers Game Podcast by The MSP Finance Team's Daniel Welling and Adam Morris.  We created It's a Numbers Game Podcast to help MSP owners learn and understand how to build and maintain a financially healthy MSP business. In this podcast series, MSP business owners like you will learn the fundamental steps, the tips, and tricks, and the dos and don'ts to achieve MSP financial growth. 

We know you can't wait to listen and learn but first, let us introduce ourselves. 

In this pilot episode, you will learn a little bit about our story, what brought us to The MSP Finance Team, and what drove us to create a podcast series that specifically talks about Finance, which is very uncommon around the channel. 

We hope you enjoy this quick pilot episode, and we are hoping you stay tuned for the next one because you are in for a ride! 

 

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/  

Connect with Adam Morris on LinkedIn by clicking here – https://www.linkedin.com/in/adamcmorris/  

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/  

 

We look forward to catching up with you on the next one. Stay tuned! 

EP003 – The MSP Finance Team Financial Leadership Model by Daniel Welling & Adam Morris29 Apr 202200:12:33

Welcome to the third episode of It's a Numbers Game Podcast by The MSP Finance Team with Daniel Welling & Adam Morris. 

We created It's a Numbers Game Podcast to help MSP owners learn and understand how to build and maintain a financially healthy MSP business. In this podcast series, MSP business owners like you will learn the fundamental steps, the tips, and tricks, and the dos and don'ts to achieve MSP financial growth. 

In this episode, we share with you, as we explore together our very own Financial Leadership Model in The MSP Finance Team. 

We talk about what brought our Financial Leadership Model together, why it is what it is, and its key components. 

Our Financial Leadership Model encompasses the following:  

  1. Tutor
  2. Clarity
  3. Insight
  4. Ally 
     

We also enlighten you with what these key components are about and of course how these components and the whole model help the MSP channel. 

I hope you enjoyed this quick episode. This episode now concludes the pilot episode series as we now move on to regular-length episodes that will surely give you and your MSP business more value. 

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/   

Connect with Adam Morris on LinkedIn by clicking here – https://www.linkedin.com/in/adamcmorris/   

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/   

We look forward to catching up with you on the next one. Stay tuned!

EP002 – The Stages of MSP Financial Maturity with Daniel Welling & Adam Morris29 Apr 202200:08:27

Welcome to the second episode of It's a Numbers Game Podcast by The MSP Finance Team with Daniel Welling & Adam Morris. 

We created It's a Numbers Game Podcast to help MSP owners learn and understand how to build and maintain a financially healthy MSP business. In this podcast series, MSP business owners like you will learn the fundamental steps, the tips, and tricks, and the dos and don'ts to achieve MSP financial growth. 

In this episode, we dive right into introducing a maturity level framework that we're sure to help MSPs get better and more profitable businesses. Although we are still in the process of mapping it out, we have three stages that we share with you. 

The three main stages are: 

  1. Hustle
  2. Control
  3. Scale
   

We then both briefly talked about these stages and how this will help your MSP business become more profitable.

We hope you enjoy this quick episode, and we are hoping you stay tuned for the next one because you are in for a ride! 

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/   

Connect with Adam Morris on LinkedIn by clicking here – https://www.linkedin.com/in/adamcmorris/   

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/   

We look forward to catching up with you on the next one. Stay tuned! 

EP104 – Blueprint for a Low-Noise High-Value MSP with Simon Gurner27 Jul 202500:35:26

 

In this episode, Simon shares his riveting journey from starting as an engineer at Ford Motor Company to founding and growing his own business, Sunrise, over the past 22 years. He discusses his decision to leave Ford, the crucial moments and opportunities that shaped his entrepreneurial path, and the challenges and triumphs along the way. Simon delves into the importance of structured business models, the impact of joining the TruMethods program, and how it provided direction, structure, and understanding of key business metrics. He also speaks about client management, the necessity of proactive service, and the challenges of acquiring new clients. Lastly, Simon shares insights from his first acquisition and emphasises the value of peer groups and communities in achieving business success. This episode serves as an inspiring and informative guide for entrepreneurs navigating the complexities of business growth and transformation. 

 

00:00 Introduction and Welcome 

00:23 Simon's Background and Career at Ford 

00:56 Starting Sunrise and Early Challenges 

02:59 The TruMethods Model 

04:36 Implementing Changes and Overcoming Challenges 

07:46 Proactive Service and Reducing Noise 

10:41 Client Relationships and Strategic Pricing 

26:12 Acquisition and Future Plans 

30:11 Final Thoughts and Advice 

 

 

Connect with Simon Gurner on LinkedIn by clicking here –https://www.linkedin.com/in/simon-gurner-8706435/ 

 

Connect with Daniel Welling on LinkedIn by clicking here –https://www.linkedin.com/in/daniel-welling-54659715/ 

 

Connect with Adam Morris on LinkedIn by clicking here – https://www.linkedin.com/in/adamcmorris/   

 

Visit The MSP Finance Team website, simply click here –https://www.mspfinanceteam.com/   

 

We look forward to catching up with you on the next one. Stay tuned! 

EP103 – How MSPs Can Finally Stand Out with Ian Blake15 Jul 202500:31:01

In this podcast episode, host Adam Morris speaks with Ian Blake, an expert on differentiation strategies for Managed Service Providers (MSPs). They discuss the challenges service industries like MSPs face in standing out from the competition. Ian explains how logical thinking, common in the MSP space, can hinder differentiation and shares a compelling story of a restaurant owner who succeeded by focusing on what his top competitor did poorly. Ian discusses the 'Holy Trinity' of marketing—segmentation, targeting, and positioning—and emphasises understanding customer pain points, competition, and company strengths. They explore the importance of truth and customer feedback in building a unique value proposition, with examples of how clients have successfully differentiated themselves. The episode concludes with insights on the significance of client perception and creating memorable brand positioning. 

 

00:00 Introduction and Podcast Welcome 

00:03 Challenges of Differentiation for MSPs 

01:02 Logical Thinking and Differentiation 

01:46 The Restaurant Story: Learning from Competitors' Weaknesses 

03:08 The Importance of Differentiation in MSPs 

05:05 Segmentation, Targeting, and Positioning in Marketing 

10:01 Understanding Your Market and Targeting 

14:34 The Role of Customer Insights in Differentiation 

20:10 Case Studies and Real-World Examples 

28:35 Conclusion and Final Thoughts 

 

 

Connect with Ian Blake on LinkedIn by clicking here –https://www.linkedin.com/in/ianblake1 

Connect with Daniel Welling on LinkedIn by clicking here –https://www.linkedin.com/in/daniel-welling-54659715/ 

Connect with Adam Morris on LinkedIn by clicking here – https://www.linkedin.com/in/adamcmorris/  

 

Visit The MSP Finance Team website, simply click here –https://www.mspfinanceteam.com/   

 

We look forward to catching up with you on the next one. Stay tuned! 

 

EP102 – You're Probably Bleeding Cash! Tim Hoskins Drops the 3 Bookkeeping Hacks That Can Instantly Pump-Up MSP Profits22 Jun 202500:34:12

In this episode, Tim joins the podcast to share insights into bookkeeping and financial management specifically tailored for Managed Service Providers (MSPs). The discussion covers common challenges faced in the MSP market, tips for effective bookkeeping, and the importance of accurate VAT returns. Tim emphasises the role of timely bank reconciliations and cash flow management. She also offers advice on setting up a detailed chart of accounts, making use of automated tools in accounting software, and understanding prepayments and journal entries. The episode aims to provide practical tips to business owners for better financial management and decision-making in their businesses. 

 

00:00 Introduction and Episode Overview 

00:59 Tim's Background and Experience with MSPs 

01:43 Common Bookkeeping Challenges and Quick Wins 

02:52 VAT Returns and Common Mistakes 

08:37 Importance of Timely Reconciliation and Reminders 

11:31 Managing Supplier Bills and Cash Flow 

15:32 Improving Management Accounts 

22:34 Automating Financial Processes 

25:17 The Role of Journals in Accounting 

29:19 Conclusion and Contact Information 

 

Connect with Tim Hoskins on LinkedIn by clicking here –https://www.linkedin.com/in/timea-hoskins-11b022a6/ 

Connect with Daniel Welling on LinkedIn by clicking here –https://www.linkedin.com/in/daniel-welling-54659715/ 

Connect with Adam Morris on LinkedIn by clicking here – https://www.linkedin.com/in/adamcmorris/  

Visit The MSP Finance Team website, simply click here –https://www.mspfinanceteam.com/   

 

We look forward to catching up with you on the next one. Stay tuned! 

EP101 – Employee Ownership Trust explainer - benefits and pitfalls with Richard Coulthard16 Jun 202500:36:28

In this episode, Richard Coulthard from Ison Harrison Solicitors joins the hosts to provide a comprehensive look at Employer Ownership Trusts (EOTs). The discussion covers the growing popularity of EOTs in the Managed Service Provider (MSP) space, their tax advantages, the practical aspects and benefits of transitioning to employee ownership, and the long-term financial and operational implications. Richard explains how EOTs enable business owners to sell their shares to a trust for the benefit of employees, tax-free profit distributions, and reduced corporation tax. The episode also addresses the succession planning process, the impact on company culture, financial safeguards, and the responsibilities of the trust versus day-to-day management. The conversation emphasises that while the tax benefits are significant, the overarching motivation for considering EOTs should be the legacy and future success of the business. 

 

00:00 Introduction and Welcome 

00:13 Understanding Employee Ownership Trusts (EOTs) 

02:02 Tax Benefits and Financial Implications 

02:50 Profit Distribution and Employee Benefits 

08:13 Management and Operational Structure 

13:47 Valuation and Regulatory Compliance 

14:55 Personal Experiences and Case Studies 

23:55 Comparing EOTs with Other Exit Strategies 

30:30 Final Thoughts and Contact Information 

 

Connect with Richard Coulthard on LinkedIn by clicking here –https://www.linkedin.com/in/richard-coulthard-8b840677 

Connect with Daniel Welling on LinkedIn by clicking here –https://www.linkedin.com/in/daniel-welling-54659715/ 

Connect with Adam Morris on LinkedIn by clicking here – https://www.linkedin.com/in/adamcmorris/  

Visit The MSP Finance Team website, simply click here –https://www.mspfinanceteam.com/   

 

We look forward to catching up with you on the next one. Stay tuned! 

 

EP100 – MSP Procurement Masterclass with Monica Ozaruk27 May 202500:34:12

In this episode, Monica joins the podcast to discuss common procurement challenges faced by Managed Service Providers (MSPs). Introduced by a mutual client, Monica has focused on the procurement module in ConnectWise, which directly impacts the effective production of management accounts. Monica highlights the top three procurement mistakes MSPs make: overcomplicating the process, not understanding responsibilities, and failing to complete the quote to cash process. She offers practical tips, such as simplifying procurement, using spreadsheets initially, and effectively managing vendor relationships. The conversation also explores when to invest in PSA tools, leveraging procurement systems for better vendor communication, and balancing inventory to streamline operations. Monica shares insights on managing client expectations and the benefits of treating procurement as a profit centre rather than a cost centre. The episode concludes with advice on vendor score carding and the importance of a structured procurement role, emphasising a disciplined yet flexible approach to procurement.

 

00:00 Introduction and Guest Welcome

00:28 Understanding Procurement in MSPs

00:55 Top Procurement Mistakes

01:06 Simplifying the Procurement Process

02:15 The Role of PSAs in Procurement

03:10 Spreadsheet vs PSA Debate

03:28 Responsibilities in Procurement

05:33 Integrating with Vendors

06:18 Building Supplier Relationships

07:23 Effective Procurement Practices

08:08 Managing Procurement Responsibilities

10:08 Procurement Best Practices

11:52 Training and Expectations

14:18 Handling Urgent Client Requests

17:28 Vendor Score carding

22:24 Stock Management for MSPs

24:39 Monetising Procurement Services

29:00 Conclusion and Contact Information

 

Connect with Monica Ozaruk on LinkedIn by clicking here –https://www.linkedin.com/in/monicaozaruk

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/

Connect with Adam Morris on LinkedIn by clicking here –https://www.linkedin.com/in/adamcmorris/

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/  

We look forward to catching up with you on the next one. Stay tuned!

EP099 – Enhancing Cyber Defence: Insights from Nick O'Donovan06 May 202500:27:05

In this episode, we reconnect with Nick O'Donovan, who provides an overview of Huntress' operations, particularly their growth and expansion into Europe, with a focus on enhancing relationships with MSPs. He highlights Huntress' efforts in recruiting and maintaining a strong team, despite industry challenges, and the success of their recent roadshow series. Nick also discusses the company's product offerings, including EDR, Microsoft 365 identity protection, security awareness, phishing solutions, and a SIEM offering. Key topics covered include the importance of affordable security solutions for small to medium businesses, the integration with Microsoft Defender, and Huntress' innovative Neighbourhood Watch program. The episode concludes with valuable advice for MSPs on improving their closure rates for upselling security products to clients. 

 

00:00 Introduction and Reconnection 

00:26 Overview of Huntress 

01:02 Huntress' European Expansion 

01:43 Roadshow Success and Community Engagement 

03:14 Recruitment Challenges and Strategies 

04:25 Neighbourhood Watch Program 

08:15 Approaching Cybersecurity as an MSP 

16:50 Security Awareness Training 

20:37 Final Thoughts and Tips for MSPs 

 

Connect with Nick O'Donovan on LinkedIn by clicking here –https://www.linkedin.com/in/nicholasodonovan 

 

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/  

 

Connect with Adam Morris on LinkedIn by clicking here – https://www.linkedin.com/in/adamcmorris/

 

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/ 

 

We look forward to catching up with you on the next one. Stay tuned! 

EP098 – Breaking Barriers: Embracing Coopetition Among MSPs with Shawn Walsh05 May 202500:32:41

In this episode, the hosts welcome Shawn, a seasoned MSP expert, to discuss the concept of 'co-opetition,' a blend of cooperation and competition among Managed Service Providers (MSPs). Shawn shares insights from his 25-year journey in the MSP industry, his experience with peer groups, and his current role in running events and providing coaching through Encore Strategic. He emphasises the importance of community and peer groups in overcoming industry challenges and improving business practices. The discussion also touches on the need for MSPs to properly value their services and adjust their pricing models. Shawn also highlights the benefits of forming strategic partnerships and peer group collaborations to enhance service delivery and business growth. 

 

00:00 Welcome and Introductions 

00:24 Life Between New Hampshire and Aruba 

01:36 Diving into Co-opetition 

02:04 The Value of Peer Groups 

04:44 Overcoming Competition Fears 

09:04 Pricing Strategies for MSPs 

18:46 Client Relationships and Growth 

22:27 Global Collaboration and Community 

27:55 Upcoming Events and Conclusion 

 

Connect with Shawn Walsh on LinkedIn by clicking here – https://www.linkedin.com/in/encorestrategic/ 

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/ 

Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris  

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/    

 

We look forward to catching up with you on the next one. Stay tuned! 

EP097 – Winning More MSP Clients with Strategic Podcast Marketing with Devin Rose21 Apr 202500:33:18

In this episode, Devin returns to discuss the value and strategies of podcast advertising for Managed Service Providers (MSPs). The conversation explores how podcast advertising draws parallels with traditional radio advertising and how it serves as a viable brand awareness tool amid the challenges of digital advertising attribution. Devin highlights the importance of niche targeting and the evolution of buying ad slots in podcasts. The discussion also covers how MSPs can utilise shorter video content, the role of LinkedIn for B2B marketing, and the significance of leveraging word-of-mouth referrals and loyalty marketing. Additionally, insights are shared on the effective use of various marketing tools and strategies to build credibility and enhance referral marketing for MSPs. 

 

00:00 Welcome Back, Devin! 

00:49 The Rise of Podcast Advertising 

04:17 Choosing the Right Podcasts for MSPs 

11:37 Maximizing Podcast Content 

13:37 The Power of Short-Form Video 

18:35 Leveraging LinkedIn for MSP Marketing 

21:41 The Importance of Referral Marketing 

28:41 Concluding Thoughts and Shameless Plugs 

 

 

Connect with Devin Rose on LinkedIn by clicking here –https://www.linkedin.com/in/mrdevinrose 

 

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/ 

 

Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris 

 

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/   

 

We look forward to catching up with you on the next one. Stay tuned! 

EP114 – MSP Show 2025 - M&A Masterclass - Positioning for the Perfect Deal​22 Nov 202500:41:38

In this informative session, Adam and Dan delve into the intricate world of mergers and acquisitions (M&A) specifically tailored for Managed Service Providers (MSPs). Recorded live at the MSP Show 2025, returning for a second year to the London exhibition, the duo builds upon last year's discussion on valuations and management accounts to explore negotiation tactics and heads of terms. They aim to share insights on due diligence and deal completion in future sessions. The script includes a unique role-play segment illustrating a negotiation between a buyer and a seller, offering viewers a realistic glimpse into the M&A process. Throughout the session, the importance of preparation, trust, financial clarity, and strategic alignment is emphasised. The session concludes with an interactive Q&A segment addressing key issues like market trends and seller expectations.

 

00:00 Introduction and Welcome

01:16 Background and Experience of the Speakers

02:15 Role Play Setup: Buyer and Seller

04:04 Seller's Business Overview

09:41 Buyer's Business Overview and Preparation

13:46 Heads of Terms and Valuation Discussion

16:59 Negotiation Begins

22:31 Client Retention Concerns

23:09 Earnout Structure and Final Offer

23:48 Negotiation Pause and Reflection

25:13 Resuming Negotiations

25:42 Unexpected Financial Hurdles

27:12 Deal Reconsideration

28:27 Key Takeaways and Q&A

32:02 Market Trends and Buyer Dynamics

38:59 Final Remarks and Audience Interaction

 

Connect with Daniel Welling on LinkedIn by clicking here –https://www.linkedin.com/in/daniel-welling-54659715/

Connect with Adam Morris on LinkedIn by clicking here – https://www.linkedin.com/in/adamcmorris/

Visit The MSP Finance Team website, simply click here –https://www.mspfinanceteam.com/  

MSP Glossary: MSP Finance Glossary Explained | MSP Finance Team

We look forward to catching up with you on the next one. Stay tuned!

EP096 – From 80s Flashbacks to Modern MSP Hacks. What is the MSP Show and why you need to be there.08 Apr 202500:25:48

In this episode, hosts Adam and Daniel are joined by David and Alex to discuss the origins and rapid growth of the MSP Show, an event dedicated to managed service providers (MSPs) set to take place at the London Excel on May 14th and 15th. The conversation covers the transition from the long-established SITS IT support show to the specialised MSP show, noting how it has expanded its focus to include content on sales, marketing, finance, mergers and acquisitions, and more. They highlight the importance of in-person networking, the extensive list of exhibitors, and the diverse sessions expected to attract over 70 vendors and more than 4,000 attendees. Additionally, the speakers introduce new features for the 2025 event, such as a nostalgic 'Wonder Years' area, dual-branded keynote theatres, specialised meeting hubs, and dedicated networking drinks. Emphasising the role of face-to-face events in fostering community and business growth, David and Alex encourage MSP owners and leaders to attend and fully engage with the range of learning and networking opportunities available. 

 

00:00 Welcome and Introductions 

00:44 Origins of the MSP Show 

03:37 Evolution and Growth of the MSP Show 

06:20 Exciting Features and Networking Opportunities 

08:17 Tips for Maximizing Your Experience 

14:17 The Importance of Community and Face-to-Face Events 

21:21 Final Thoughts and Event Details 

 

More information and to book for the MSP Show at https://eventdata.uk/VisitorMSP/SITS2025.aspx?TrackingCode=MSP114 

 

Connect with Alex Harris on LinkedIn by clicking here – https://www.linkedin.com/in/alexandra-harris-548843165/  

 

Connect with David Maguire on LinkedIn by clicking here – 

https://www.linkedin.com/in/david-maguire-85a81120/ 

 

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/ 

 

Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris 

 

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/   

 

We look forward to catching up with you on the next one. Stay tuned! 

EP095 – Expert Sales and Lead Generation Strategies with Alex Smith01 Apr 202500:34:40

In this episode, Alex shares insights into effective presentations and sales techniques. Emphasising the importance of neural spikes like the 'one big clap' and the use of the Pomodoro timer, Alex explains how these methods help maintain audience engagement. The discussion continues with lead generation strategies, focusing on the 12-4-3 method for creating consistent, valuable content. Alex then elaborates on the importance of familiarity and consistency in social media marketing, using platforms like LinkedIn and tools like Dripify. The conversation concludes with essential steps for a successful first-time appointment, stressing the importance of thorough preparation and understanding the human element of sales interactions. 

 

00:00 Introduction and Icebreaker 

00:37 The Concept of Neural Spikes 

02:14 Sales Techniques and Lead Generation 

03:21 The 12-4-3 Marketing Method 

06:10 Creating Engaging Content 

13:08 Driving Traffic to Your Content 

25:07 First Time Appointments and Sales Calls 

29:04 Conclusion and Next Steps 

   

Connect with Alex Smith on LinkedIn by clicking here – https://www.linkedin.com/in/alexander-charles-smith 

 

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/ 

 

Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris 

 

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/   

 

We look forward to catching up with you on the next one. Stay tuned! 

 

EP094 – Modernising Legacy Applications for MSPs with Ben Lange12 Mar 202500:34:12

In this episode, Tech Tribe members Daniel and Ben explore the complexities MSPs face when dealing with legacy business applications. They discuss the importance of understanding the client's perspective and the reasons these outdated systems persist. Ben shares strategies for modernising these systems, including breaking down large problems into smaller ones, virtualising old servers, and involving developers for software support. They also explore the importance of choosing the right platforms and the potential for automating and improving existing processes. The conversation wraps up with insights on working effectively with MSPs, the role of discovery projects, and the burgeoning interest in artificial intelligence within the tech industry. 

 

00:00 Introduction and Background 

00:27 Challenges with Legacy Systems 

02:38 Approaches to Modernisation 

06:37 Support and Maintenance Considerations 

09:45 Choosing the Right Technology Stack 

12:50 Discovery and Proof of Concept Projects 

14:52 Collaboration Between MSPs and Developers 

24:05 Automation and Efficiency 

29:31 Conclusion and Contact Information 

 

Connect with Ben Lange on LinkedIn by clicking here – https://www.linkedin.com/in/benlange1 

 

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/ 

 

Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris 

 

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/   

 

We look forward to catching up with you on the next one. Stay tuned! 

EP093 – Mastering the art of pricing with Mark Peacock03 Mar 202500:35:30

In this episode of 'It's a Numbers Game,' hosts Adam and Daniel are joined by special guest Mark Peacock, a pricing expert who runs the company Pricemaker. Mark discusses the crucial, yet often overlooked, area of pricing and shares effective strategies for business growth. The conversation covers the psychology of pricing, client profitability analysis, and the importance of annual price increases. Key insights include the impact of small price changes on net profit, the concept of price anchoring, and segmenting clients for tailored price adjustments. Mark emphasises the need for confidence in pricing decisions and offers practical tips for MSPs and businesses to enhance their pricing power. The episode also touches on common psychological barriers to proper pricing and aims to demystify this often daunting area. This engaging and valuable discussion is a must-listen for business owners looking to improve their bottom line.

 

00:00 Introduction and Guest Welcome

00:18 The Importance of Pricing in Business

07:54 Understanding Client Profitability

13:41 Annual Price Increases

22:33 The Psychology of Pricing

31:36 Conclusion and Contact Information

 

DM Adam or Daniel to request a copy of the "Raise your prices without raising eyebrows" guide. 

 

Connect with Mark Peacock on LinkedIn by clicking here –https://www.linkedin.com/in/mark-peacock-pricemaker

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/

Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/  

 

We look forward to catching up with you on the next one. Stay tuned!

EP092 – Optimise Your Client Experience with Nicole Stracey from AnswerConnect24 Feb 202500:30:02

In this podcast episode, Nicole Stracey, the Growth and Partnership Manager at AnswerConnect UK, joins the host to discuss the benefits and intricacies of using a 24/7 live answering service for Managed Service Providers (MSPs) across the UK, US, and Canada. Nicole explains how AnswerConnect supports MSPs by handling customer calls around the clock, allowing IT specialists to focus on their core tasks while ensuring clients receive immediate attention and resolution of their issues. The conversation covers the importance of customer service in the IT sector, the training of AnswerConnect's agents, the integration with client systems, and the customisable scripting that ensures seamless operations. The episode also touches on the global nature of business today, the significance of first impressions, and practical use cases for MSP owners to implement such a service. Lastly, a shared interest in Formula One is briefly mentioned, making for a well-rounded discussion on improving customer service through effective call handling.

 

00:00 Introduction and Guest Welcome

00:20 Nicole's Role and AnswerConnect Overview

01:09 Importance of 24/7 Support for MSPs

04:48 How AnswerConnect Integrates with MSPs

09:10 Training and Handling Customer Calls

11:53 Customisation and Client Expectations

21:37 Internationalisation and Global Support

27:22 Conclusion and Contact Information

 

Connect with Nicole Stacey on LinkedIn by clicking here – https://www.linkedin.com/in/nicolestracey

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/

Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/  

 

We look forward to catching up with you on the next one. Stay tuned! 

EP091 – Secrets to boosting your MSP lead gen via local SEO with Louis Veldhuijzen11 Feb 202500:30:51

In this episode, Louis returns to discuss developments in SEO and local lead generation for Managed Service Providers (MSPs). Louis highlights the importance of MSPs taking advantage of local SEO, especially using Google Maps profiles, to attract leads. He emphasises the need for MSPs to build an attractive and trustworthy Google Business profile with plenty of positive reviews. Louis also introduces a new self-implementation product designed to help MSPs take control of their marketing efforts and save costs, stressing the significance of a collaborative approach between owners and marketers. Daniel and Adam reiterate the importance of prioritising sales and marketing for business growth. 

 

00:00 Welcome Back, Louis! 

00:23 Current Trends in MSP Lead Generation 

01:46 The Power of Local SEO 

03:28 Niche Marketing Strategies for MSPs 

06:46 Optimizing Your Google Business Profile 

14:34 The Importance of Reviews 

20:51 Introducing a New Lead Generation Product 

27:16 Final Thoughts and Wrap-Up 

 

Connect with Louis Veldhuijzen on LinkedIn by clicking here – https://www.linkedin.com/in/lodewijk-veldhuijzen/  

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/ 

Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris 

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/   

 

We look forward to catching up with you on the next one. Stay tuned! 

EP090 – Security, Innovation, and Market Insight with Mark Lamb22 Jan 202500:30:26

In this podcast episode, Adam Morris speaks with Mark Lamb, founder of HighGround, about his journey from running a Managed Service Provider (MSP) to developing a software product. Mark discusses the challenges of helping customers understand their IT spend and the transition from service-based to product-based business models. He elaborates on the mistakes made during the software development and the lessons learned, including the importance of visually demonstrating IT spend to customers. Mark also shares insights on the evolving role of MSPs, the importance of a VCIO, and how HighGround aims to enhance MSP sales and cybersecurity posture. The episode concludes with Mark providing three tips for MSPs looking to develop software products and reflecting on the future of IT services. 

 

00:00 Introduction and Setting the Scene 

00:12 The Origin Story of High Ground 

00:26 Challenges Faced by MSPs 

01:35 Transitioning from MSP to Software Development 

02:27 Lessons Learned in Software Development 

04:38 Funding and Initial Development 

06:00 Pivoting the Product Focus 

06:56 Launching and Iterating the Product 

07:50 Emotional Journey and Team Contributions 

09:24 Top Tips for Building a Software Product 

11:07 Addressing MSP Client Challenges 

14:16 High Ground's Visual Tools and Features 

19:53 Future Vision and Industry Trends 

27:41 Conclusion and Contact Information 

 

 

Connect with Mark Lamb on LinkedIn by clicking here –https://www.linkedin.com/in/mark-lamb-13077918/ 

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/ 

Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris 

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/   

 

We look forward to catching up with you on the next one. Stay tuned! 

EP089 – From Hosted Desktops to Cybersecurity, A Chat with Simon Luck15 Jan 202500:31:47

In this podcast episode, Simon discusses his journey and current endeavors in the Managed Service Provider (MSP) world, including his background in IT and the establishment of his MSP business, Host My Office, 12 years ago. Simon delves into the benefits and challenges of hosted desktop solutions, particularly for professional services like accountants and legal firms, and predicts its relevance for about another decade. The conversation then shifts to cyber security, with Simon explaining the genesis and operations of his new business, Cyber Guards, which provides a comprehensive security platform to other MSPs. Key points include the integration of security products, the importance of simplifying tech for easier client understanding, and the value of continuous evaluation and collaboration within MSP businesses.

 

00:00 Welcome and Introduction

00:05 Simon's Journey into the MSP World

02:07 Hosted Desktop: Evolution and Relevance

08:06 Cyber Security: The New Frontier

11:10 Navigating MSP and Cyber Security Solutions

16:08 Simplifying Security for MSPs

28:13 Final Thoughts and Contact Information

 

Connect with Simon Luck on LinkedIn by clicking here –https://www.linkedin.com/in/itsupportsoutheast/?originalSubdomain=uk 

Connect with Daniel Welling on LinkedIn by clicking here  - https://www.linkedin.com/in/daniel-welling-54659715/ 

Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris 

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/   

 

We look forward to catching up with you on the next one. Stay tuned! 

EP088 – How one person can build a scalable MSP with outsourcing and a clear strategy with Alex Stanier31 Dec 202400:37:07

In this episode, the Adam and Daniel welcome Alex, an inspiring one-person MSP, to discuss his unique journey. The conversation covers his experience working in various IT roles, including his time at BBC and the 2012 Olympics broadcast team. Alex shares his decision to avoid hiring staff and instead leverage outsourced services, describing his model'. They discuss the nuances of managing small to medium-sized enterprises (SMEs) without servers, focusing on client resilience and immediate support solutions. Additionally, Alex sheds light on his networking strategies, particularly through BNI (Business Network International), and emphasises the importance of building quality referral relationships. The conversation shifts to the debate on artificial vs. actual intelligence, where Alex gives his perspective on ChatGPT and Microsoft recent innovations in AI. Finally, Alex shares a unique, offbeat request related to his work with coal power station ash waste and its applications. The episode provides invaluable insights into creating a sustainably successful one-person MSP and navigating the evolving AI landscape. 

 

00:00 Welcome and Introduction 

00:05 Meeting at Tech Tribe 

00:25 Inspiration Behind London Tech Tribe 

00:45 Today's Topics: AI vs Actual Intelligence 

00:58 Alex's Business Journey 

02:52 The Catalyst: Outsourcing IT Helpdesk 

04:17 Focus on Small Clients and Resilience 

05:33 The Importance of 24/7 IT Helpdesk 

07:01 Running a One-Person MSP 

08:48 Field Service and Onsite Needs 

14:15 Marketing and New Business Strategies 

16:07 BNI: A Pillar of Growth 

17:48 The Importance of Networking Groups 

18:48 Strategies for Effective Networking 

20:40 Building Quality Relationships 

22:50 Artificial Intelligence vs. Actual Intelligence 

24:54 Microsoft's AI Integration 

29:44 Opportunities in AI for MSPs 

34:09 Concluding Thoughts and Shameless Plugs 

 

Connect with Alex Stanier on LinkedIn by clicking here – https://www.linkedin.com/in/astanier/  

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/   

Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris 

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/   

 

We look forward to catching up with you on the next one. Stay tuned! 

EP087 – Unlocking Revenue Potential in MSP Contracts with Kim Simmonds30 Dec 202400:32:12

In this episode of 'It's a Numbers Game,' Daniel and Adam welcome back legal expert Kim Simmonds discussing MSP (Managed Service Provider) contracts, shifting the focus from risk mitigation to revenue generation. They discuss how contracts can prevent revenue leakage through strategies such as service credits, proper termination clauses, and exit transition clauses. Kim emphasises the importance of using your own well-crafted templates and the pitfalls of relying on client-provided contracts. They also touch upon practical credit management, handling insolvency scenarios, and learning about the Insolvency Act. The episode wraps up with a brief look at Kim's SaaS platform, Cloud Contract 365, which helps MSPs create, manage, and review contracts efficiently. 

 

00:00 Introduction and Welcome 

00:32 Contracts as Revenue Generating Tools 

01:53 Key Contract Clauses for MSPs 

03:09 Service Level Agreements (SLAs) and Penalties 

07:33 Exit Transition Clauses and Termination 

13:28 Handling Client Non-Payment 

19:57 Revenue Protection Strategies 

25:17 Cloud Contracts 365 Overview 

29:12 Final Thoughts and Future Topics 

 

When UK suppliers must continue to supply insolvent companies 

 

Connect with Kim Simmonds on LinkedIn by clicking here – https://www.linkedin.com/in/kimsimmonds/ 

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/   

Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris 

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/   

 

We look forward to catching up with you on the next one. Stay tuned! 

EP113 – Streamlining MSP Billing and Eliminating Reconciliation Headaches with Colin Knox11 Nov 202500:36:17

In this episode, Colin returns to discuss the intricate challenges MSPs face regarding billing reconciliation. He explains how MSPs struggle with managing a wide spectrum of resold products and the dynamic nature of SMB customers. Colin introduces a new 'done-for-you' reconciliation service designed to simplify this task, reflecting on its development origins and the benefits it offers. The conversation delves into how accurate billing and reconciliation can prevent overbilling and underbilling, ultimately protecting trust and financial stability for MSPs. Additionally, Colin highlights the universal issue of billing inaccuracies from vendors and the industry's general reluctance towards the commercial management of an MSP. The episode concludes with Colin offering insights into how his new service aims to alleviate these issues, providing time-saving solutions and improving overall business efficiency for MSPs.

 

00:00 Welcome Back, Colin!

00:14 The Pain of Reconciliation for MSPs

01:40 The Cost of Inaccurate Billing

04:51 Strategies to Manage Costs and Maintain Margins

07:54 The Value of Accurate Billing

15:59 Introducing the Done-for-You Reconciliation Service

18:17 The Journey to Managed Billing Services

23:07 The Impact on Small MSPs and Their Families

27:42 Aligning Billing and Supplier Invoices

32:02 Final Thoughts and How to Reach Out

 

Connect with Colin Knox on LinkedIn by clicking here –https://www.linkedin.com/in/realityknox/

Connect with Daniel Welling on LinkedIn by clicking here –https://www.linkedin.com/in/daniel-welling-54659715/

Connect with Adam Morris on LinkedIn by clicking here – https://www.linkedin.com/in/adamcmorris/

Visit The MSP Finance Team website, simply click here –https://www.mspfinanceteam.com/  

MSP Glossary: MSP Finance Glossary Explained | MSP Finance Team

We look forward to catching up with you on the next one. Stay tuned!

EP086 – When to Choose a Reseller Over a Distributor with Vincent O'Hanlon18 Dec 202400:29:24

This episode explores the decisions MSPs face when choosing between resellers and distributors for procurement. Vincent, a seasoned industry professional, joins hosts Adam and Daniel to share valuable insights on benefits and risks, pricing strategies, and building trust in supplier relationships. They discuss the importance of efficient service, managing cash flow, and mitigating risks associated with working with partners. Vincent also highlights how to leverage strong relationships and the importance of proactive client interactions to add value. The conversation encompasses various facets of the MSP business, from managing credit to enhancing service delivery through strong, trust-based relationships. 

 

00:00 Introduction and Topic Overview 

00:26 Building Trust with Resellers 

00:50 Case Study: Overcoming Cash Flow Issues 

03:22 Pricing Strategies and Market Dynamics 

06:12 Challenges with Distribution and Vendor Relationships 

09:29 Value-Added Services and Long-Term Relationships 

15:44 Navigating Credit and Payment Terms 

20:20 Tips for New Businesses and MSPs 

26:37 Conclusion and Contact Information 

 

Connect with Vincent O'Hanlon on LinkedIn by clicking here – https://www.linkedin.com/in/vohanlon/ 

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/   

Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris 

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/   

 

We look forward to catching up with you on the next one. Stay tuned! 

EP085 – Unpacking Budget Surprises for MSPs11 Dec 202400:21:40

In this episode of "It's a Numbers Game" Daniel Welling is joined by resident accountant Chas Roopra to analyse Rachel Reeve's first budget and its implications for businesses, especially MSPs. They discuss the unchanged corporation tax rates and pension legislation, and highlight key changes like the upcoming increase in national minimum wage, unaltered tax allowances leading to a stealth tax, and adjustments to employer NI rates and allowances. The episode also covers changes to capital gains tax, specifically for business asset disposals, offering insights into tax planning opportunities for MSP owners. Key takeaways include the importance of budgeting, projecting director salaries, and understanding potential tax liabilities.

 

00:00 Introduction and Welcome

00:32 Overview of the Budget

01:08 Unchanged Policies

02:38 Key Changes in the Budget

05:14 Impact on Employers and Employees

10:45 Capital Gains Tax and Business Asset Disposal

16:35 Actionable Takeaways for MSP Owners

18:47 Final Thoughts and Conclusion

 

Connect with Chas Ropra on LinkedIn by clicking here – https://www.linkedin.com/in/chas-roopra-44250410

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/  

Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/  

 

For more information on the Profit Protector click here: https://mspfinanceteam.com/profit-protector/ 

EP084 – Operational Excellence with Michelle Coombs13 Nov 202400:32:23

In this episode of "It's a Numbers Game" host Adam and co-host Dan are joined by Michelle Coombs from the Tech Leader Network to discuss operational effectiveness and efficiency in managed service providers (MSPs). The conversation covers key strategies for improving MSP performance, including prioritising customer satisfaction, ensuring accountability in service delivery, and setting clear objectives. Michelle shares her extensive experience across various industries, providing practical advice on how MSPs can enhance their operations to become more efficient, profitable, and maintain stronger customer relationships. The episode also touches on the importance of holding regular reviews, logging time, and the balance of internal and outsourced service delivery models. 

 

00:00 Introduction and Guest Welcome 

00:23 Operational Effectiveness and Efficiency 

02:03 Customer First Approach 

04:18 Balancing Customer Needs and MSP Objectives 

07:46 Escalation Processes and Red Flag Meetings 

12:55 Accountability and Job Descriptions 

18:51 Hiring and Team Dynamics 

23:09 Cascading Objectives and Measuring Success 

29:12 Conclusion and Contact Information 

 

Connect with Michelle Coombs on LinkedIn by clicking here –https://www.linkedin.com/in/michelle-coombs/ 

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/   

Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris 

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/   

 

We look forward to catching up with you on the next one. Stay tuned! 

 

EP083 – Enhancing MSP Security and Efficiency: Jake Webber-Cadby Discusses Inforcer02 Oct 202400:32:15

In this episode, Jake discusses the robust functionalities of Inforcer, a software platform designed by and for MSPs to manage Microsoft policies across customer tenants. He elaborates on the platform's role in centralising policy management, enabling time savings, reducing risk, and creating new revenue streams for MSPs. Jake explains the challenges MSPs face without such a tool, the competitive landscape, and how Inforcer complements rather than competes with tools like Octiga and CIPP. He addresses the need for MSPs to educate their clients about the evolving security landscape and how Inforcer aids in policy enforcement and compliance. The conversation also touches on the importance of continuous improvement, client education, and setting appropriate expectations in a managed service environment.

 

00:00 Introduction and Welcome

00:24 What is Inforcer?

01:21 Market Position and Competitors

02:56 Business Case for Inforcer

05:50 Revenue Streams for MSPs

09:08 Pre-Sales Auditing Tool

11:20 Challenges and Solutions

15:35 Microsoft's Role and Future

18:04 MSP Market and Security

21:16 Client Expectations and Education

28:19 Conclusion and Contact Information

 

Connect with Jake Webber-Cadby on LinkedIn by clicking here – https://www.linkedin.com/in/jake-webber-cadby-92477a111

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/  

Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/  

We look forward to catching up with you on the next one. Stay tuned!

EP082 – The CIPP Game-Changer with Simon Butler25 Sep 202400:28:01

In this episode, Simon discusses the CyberDrain Improved Partner Portal (CIPP), an Azure app designed to streamline the administration of Office 365 tenants for Managed Service Providers (MSPs). Simon explains the features, benefits, and cost-effectiveness of this open-source tool, which allows MSPs to manage multiple tenants from a single platform. He highlights its rapid release cycle, integrations with other tools like Hudu and Ninja, and its ability to enhance first and second-line support productivity. Additionally, Simon addresses common concerns about open-source software, emphasising the robust support community and ongoing development behind CIPP.

 

00:00 Introduction and Welcome

00:21 Overview of CIPP

01:12 Cost and Hosting Options

02:50 Core Features and Functionality

06:08 Open Source and Community Support

17:16 Implementation and Best Practices

23:41 Conclusion and Contact Information

 

Connect with Simon Butler on LinkedIn by clicking here – https://www.linkedin.com/in/sembee/

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/  

Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/  

We look forward to catching up with you on the next one. Stay tuned!

EP081 – Creating a Winning Recruitment Strategy with Dean Watmough18 Sep 202400:34:32

In this episode, Adam and Daniel welcome Dean to discuss the nuances of recruitment and retention within the Managed Service Provider (MSP) industry. This conversation touches upon the challenges MSPs face, particularly around outsourcing and attracting the right talent. Dean elaborates on the importance of having a robust employer brand, effective onboarding processes, and the significance of personalised development pathways. The discussion also covers modern benefits that appeal to candidates, including flexible working arrangements, mental health support, and unique perks like sabbaticals. Practical advice on ensuring operational stability while embracing flexibility, as well as proactive strategies to mitigate the risk of employee attrition, provides substantial value for MSP owners and hiring managers alike.

00:00 Introduction and Welcoming Dean

00:26 The Irony of MSPs Resisting Outsourcing

01:37 Best Practices in Recruitment

03:01 Attracting the Right Candidates

03:46 Importance of Employer Branding

05:42 Benefits and Work-Life Balance

08:26 Flexibility and Hybrid Work Models

15:22 Onboarding and Retention Strategies

21:57 The Role of Job Descriptions

24:30 Employer Branding and Values

31:10 Conclusion and Contact Information

Connect with Dean Watmough on LinkedIn by clicking here – https://www.linkedin.com/in/dean-watmough-b0a05513/

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/  

Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/  

We look forward to catching up with you on the next one. Stay tuned!

EP080 – Saving Money and the Environment with Dan Ellis11 Sep 202400:27:12

In this episode, Dan Ellis, founder of PCPowerSave, discusses the inspiration behind his SaaS application designed to reduce energy consumption on computer systems. He details the challenges it addresses, particularly amid rising electricity costs in Europe. Dan outlines how his software surpasses standard power settings by providing detailed reports and automated optimisations, enabling significant cost and environmental savings for businesses. The conversation also touches on market strategies, operational details, and the product's adoption among MSPs and enterprises, highlighting future plans for scaling and collaborations.

00:00 Introduction and Icebreaker

00:33 The Energy Consumption Challenge

01:15 How the Software Works

01:49 Optimising Power Settings

02:50 Reporting and Additional Features

04:26 Target Market and Pricing

06:11 Energy Savings and Use Cases

12:17 Environmental Impact and Business Values

18:49 Scaling the Business

24:00 Conclusion and Final Thoughts

 

Connect with Dan Ellis on LinkedIn by clicking here –https://www.linkedin.com/in/djwellis/

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/  

Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/  

We look forward to catching up with you on the next one. Stay tuned!

EP078 – MSP Valuations and the importance of management accounts03 Sep 202400:39:53

This episode addresses key financial management strategies for Managed Services Providers (MSPs).

Dan Welling emphasises the importance of understanding whether you want to apply pressure or take pressure when it comes to your finances, suggesting that those on top of their finances have leverage over banks. He highlights common financial misconceptions and problems faced by MSPs, such as over-relying on bank balances, misrecognising revenue, and not regularly reviewing profit and loss statements. The session delves into the significance of management accounts, explaining the concept of a chart of accounts and its role in accurately tracking revenue, costs, and overall financial performance. Dan provides practical insights into valuing MSP businesses using various methods like annual recurring revenue and EBITDA multiples. Lastly, the discussion covers the MSP market landscape, considerations for mergers and acquisitions, and the importance of contractual revenue and deal structure for building and realising business value.

00:00 Introduction and Warm-Up

00:05 Understanding Financial Management for MSPs

01:03 Common Financial Mistakes in MSPs

01:49 Introduction to Management Accounts

03:34 Chart of Accounts Explained

04:38 Revenue and Cost of Sales

11:52 Valuation Methods for MSPs

13:51 Market Overview and M&A Insights

27:28 Importance of Contracted Revenue

34:15 Q&A and Closing Remarks

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/  

Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/  

We look forward to catching up with you on the next one. Stay tuned!

We created It's a Numbers Game Podcast to help MSP owners learn and understand how to build and maintain a financially healthy MSP business. In this podcast series, MSP business owners like you will learn the fundamental steps, the tips and tricks, the dos and don'ts to achieve MSP financial growth. 

EP077 – From Death in Service to Key Person Cover: Gary Lucas's Guide to Business Protections29 Aug 202400:38:11

In this inaugural podcast appearance, Gary Lucas, an independent financial advisor from Burlington Associates, discusses the critical aspects of business protection. He highlights the importance of various insurance products including death in service, income protection, private medical cover, and critical illness cover for employees. Gary also delves into key person cover and share protection for business owners, explaining how these measures safeguard businesses and ensure continuity. The podcast provides insightful advice for employers on how to implement these protections effectively and underscores the significance of these benefits in employee recruitment and retention.

00:00 Introduction and Welcoming Gary

00:57 Setting the Scene: Gary's Background

02:00 Understanding Business Protection

03:22 Employee Benefits: Death in Service

07:58 Employee Benefits: Income Protection

12:04 Employee Benefits: Private Healthcare

19:58 Employee Benefits: Critical Illness Cover

25:26 Business Owner Protections: Key Person Cover

27:54 Business Owner Protections: Shareholder Protection

34:37 Conclusion and Contact Information

Connect with Gary Lucas on LinkedIn by clicking here – https://www.linkedin.com/in/garyjlucas

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/  

Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/  

We look forward to catching up with you on the next one. Stay tuned!

We created It's a Numbers Game Podcast to help MSP owners learn and understand how to build and maintain a financially healthy MSP business. In this podcast series, MSP business owners like you will learn the fundamental steps, the tips and tricks, the dos and don'ts to achieve MSP financial growth. 

EP076 – Revolutionising MSP Security with AI-enhanced SOC Solutions with Ian Vickers from Met Cloud28 Aug 202400:36:26

In this episode, Daniel and Adam are joined by Ian Vickers from Met Cloud for a deep dive into the evolution and future of security operations centers (SOCs) for managed service providers (MSPs). Ian discusses the journey from traditional MSP environments to developing innovative AI-driven SOC solutions that could disrupt the current market. Key topics include the challenges of early cloud security, the development of AI tools to augment SOC analysts, and the introduction of cost-effective AI solutions for smaller clients. They also cover the importance of standards and accreditations, the necessity of thorough client education, and the critical role of effective incident response planning. The discussion underscores the evolving landscape of cybersecurity and the opportunities it presents for MSPs to provide more advanced and efficient security services.

00:00 Introduction and Greetings

00:25 Ian's Background and Early Cybersecurity Journey

01:17 Challenges in Cloud Security and Early SOC Development

03:15 Innovations in AI for Security Operations

05:21 Transition from MSP to Technology Provider

07:57 Understanding SOC and Security Standards

12:54 Client Needs and Risk Management

25:13 Cyber Incident Response Planning

31:22 Final Thoughts and Shameless Plug!

Connect with Ian Vickers on LinkedIn by clicking here – https://www.linkedin.com/in/ivickers/

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/  

Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/  

We look forward to catching up with you on the next one. Stay tuned!

EP112 – Open Banking and the End of Traditional Direct Debits with Kevin Ludford10 Nov 202500:38:41

In this episode of It's A Numbers Game, hosts Adam Morris and Daniel Welling discuss the future of payments with open banking expert Kevin Ludford. The conversation delves deep into the advancements and benefits of variable recurring payments (VRP) for managed service providers (MSPs). Kevin explains the transformation occurring in payment collections, particularly the shift from traditional direct debits to VRP, which offers faster, more secure transactions and improved cash flow for businesses. They also discuss the implications of these changes, the reduced friction for both businesses and consumers, and the key advantages such as instant payments and reduced fraud. The discussion extends to industry-specific applications and the potential broader impact of open banking globally.

 

00:00 Introduction to the Future of Payments

02:24 Understanding Open Banking

04:35 Variable Recurring Payments (VRP) Explained

07:29 Global Adoption and Future Prospects

20:24 Mentoring Services for MSPs

22:24 Practical Applications and Benefits of Open Banking

34:13 Conclusion and Final Thoughts

 

Connect with Kevin Ludford on LinkedIn by clicking here – https://www.linkedin.com/in/kevinludford

Connect with Daniel Welling on LinkedIn by clicking here –https://www.linkedin.com/in/daniel-welling-54659715/

Connect with Adam Morris on LinkedIn by clicking here – https://www.linkedin.com/in/adamcmorris/

Visit The MSP Finance Team website, simply click here –https://www.mspfinanceteam.com/  

MSP Glossary: MSP Finance Glossary Explained | MSP Finance Team

We look forward to catching up with you on the next one. Stay tuned!

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