Explore every episode of the podcast iSellBeer with Tracy Neal for Sales Reps, Managers, and Beer Distributors owners who I Sell Beer
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Ep 046: David Little, Savannah Distributing | 13 May 2025 | 01:00:40 | |
| Ep: 044 Rick Craig, Vice President R.H. Barringer Dist. Co. | 18 Jul 2022 | 01:12:33 | |
| Ep: 043 Brittney Webber & Jennifer Hauke | 05 Jul 2022 | 01:01:37 | |
| Ep 042: Dave Madden | 18 May 2022 | 00:50:59 | |
| Ep 041: Sports Bar Manager X | 02 May 2022 | 01:00:15 | |
| Ep 40: Mark Herculson | 29 Nov 2021 | 01:50:48 | |
| Ep 039: Mike Frank, Frank Beer | 04 Nov 2021 | 00:42:19 | |
| Ep 038: Retailer X | 01 Mar 2021 | 01:09:04 | |
| Ep 037: Jason Whitworth, Markstein Beverage Co. | 16 Feb 2021 | 00:45:26 | |
| Ep 036: Jim Kenny, iSellBeer, Green Flash | 04 Jan 2021 | 00:50:43 | |
| Ep 035: Receiving Manager X & Merchandising Manager X | 26 Jul 2020 | 00:33:19 | |
| Ep 034: Sales Rep X.4 | 08 Jun 2020 | 00:47:21 | |
| Ep. 033: PowerTalk - Chain Gap Closing & DDSOF | 18 May 2020 | 00:47:54 | |
n this PowerTalk Tracy describes and explains the definitions, systems, and cycles for great execution in chain accounts as it relates to “gap-closing” for chain features. If you’re new to a chain route or responsible for overall chain execution at your distributorship you’ll want to sue this episode for new hire training over and over again! He’ll review Nielsen’s DSOF metric and why this metric doesn’t work well for distributors, hence introducing a new metric for success, Distributor Display Support of Feature, aka DDSOF. Also Tracy shares his favorite podcast episodes at the end - since we’re all listening to more podcasts now, while driving around all day selling beer! | |||
| Ep 032: Sales Rep XX | 06 Apr 2020 | 00:47:41 | |
| Ep 031: Harry Isabel, Industry Legend, Part 2 | 23 Mar 2020 | 01:02:25 | |
I was recently blessed meeting the industry legend, Harry Isabel. He is 94 years young with a legacy of stories and perspective to share. This is part 2. Click the link to see pictures of Harry and people he has impacted throughout his career.
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| Ep 030: Harry Isabel, Industry Legend, Part 1 | 16 Mar 2020 | 00:54:38 | |
I was recently blessed meeting the industry legend, Harry Isabel. He is 94 years young with a legacy of stories and perspective to share. This is part 1. Click the link to see pictures of Harry and people he has impacted throughout his career. | |||
| Ep 029, Scott Nielsen, Bedrock Training Solutions | 02 Mar 2020 | 01:08:44 | |
| Ep 028: Doug Cone, Cone Distributing | 18 Feb 2020 | 00:57:46 | |
| Ep. 027: Bump Williams, Bump Williams Consulting | 05 Feb 2020 | 00:51:24 | |
| Ep. 026 NBWA NextGen: David Steinman, Beer Marketers Insights & Craft Brew News | 20 Jan 2020 | 00:35:02 | |
Click to Download the NBWA decks
SHOW DETAILS
NBWA NextGen Conference celebrated its 7th year in New Orleans, and Tracy Neal was honored to meet the next generation of beer distributor leaders. Episodes 023-026 will feature stories from the young and up-and-coming. As much as the industry has changed, the heart has stayed the same: we all work together to sell more beer. To see more about the new NBWA initiative, download these sales decks.
Click to Download the NBWA decks
David Steinman is the senior editor for Craft Brew News and his father and grandfather run Beer Marketers Insights. He is young in the industry but is a part of a legacy that he will carry on. Special thanks to Craig Purser, Lester Jones, and NBWA!
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| Ep. 025 NBWA NextGen: Douglas Cone III, Cone Distributing | 13 Jan 2020 | 00:43:32 | |
Click to Download the NBWA decks
SHOW DETAILS
NBWA NextGen Conference celebrated its 7th year in New Orleans, and Tracy Neal was honored to meet the next generation of beer distributor leaders. Episodes 023-026 will feature stories from the young and up-and-coming. As much as the industry has changed, the heart has stayed the same: we all work together to sell more beer. To see more about the new NBWA initiative, download these sales decks.
Click to Download the NBWA decks
Douglas Cone III on the Chain Reset and Customer Support Team at Cone Distributing from Ocala, Florida. He is young in the industry but is a part of a legacy that he will carry on. Special thanks to Craig Purser, Lester Jones, and NBWA!
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| Ep. 024 NBWA NextGen: Bud Dunn, Atlas Sales Inc. | 02 Dec 2019 | 01:03:31 | |
Click to Download the NBWA decks
SHOW DETAILS
NBWA NextGen Conference celebrated its 7th year in New Orleans, and Tracy Neal was honored to meet the next generation of beer distributor leaders. Episodes 023-026 will feature stories from the young and up-and-coming. As much as the industry has changed, the heart has stayed the same: we all work together to sell more beer. To see more about the new NBWA initiative, download these sales decks.
Click to Download the NBWA decks
Bud Dunn is the Vice President at Atlas Sales, Inc., an AB distributor in Battle Creek, Michigan. He has 15 years of hard working and relationship building, and he is just getting started. Special thanks to Craig Purser, Lester Jones, and NBWA!
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| Ep. 023 NBWA NextGen: Chris Landers, L. Knife & Son | 18 Nov 2019 | 00:34:12 | |
Click to Download the NBWA decks
SHOW DETAILS
NBWA NextGen Conference celebrated its 7th year in New Orleans, and Tracy Neal was honored to meet the next generation of beer distributor leaders. Episodes 023-026 will feature stories from the young and up-and-coming. As much as the industry has changed, the heart has stayed the same: we all work together to sell more beer. To see more about the new NBWA initiative, download these sales decks.
Click to Download the NBWA decks
Chris Landers is a management trainee at L. Knife and Sons, an AB distributor in Kingston, Massachusetts. He is a 5th generation beer industry worker, and his story has something for everyone. Special thanks to Craig Purser, Lester Jones, and NBWA! | |||
| Ep. 022: Deacon Nauslar, Breakthru Beverage Group Las Vegas, Beer | 28 Oct 2019 | 01:09:31 | |
| Ep. 021: Josh Hale, Fisher59 | 30 Sep 2019 | 01:04:31 | |
| Ep. 020: Nasser Alimusa, the Big Nastro | 05 Aug 2019 | 00:58:36 | |
| Ep. 019: Sales Rep X.2 | 23 Jul 2019 | 01:01:14 | |
| Ep. 018: Powertalk, Incentives | 01 Jul 2019 | 00:39:44 | |
| Ep. 017: Kent O'Neil, Encompass Technologies | 19 Jun 2019 | 01:38:24 | |
| Ep. 016: Lester Jones, NBWA Chief Economist | 02 Jun 2019 | 00:54:17 | |
| Ep. 015: Peter Heimark, Triangle Distributing Company | 08 May 2019 | 01:05:13 | |
| Ep. 014: Tigh Rickman, Tour Guide and Keg Robber | 22 Apr 2019 | 01:07:20 | |
| Ep. 013: Sales Rep X | 11 Apr 2019 | 01:14:56 | |
| Ep. 012: Craig Purser, NBWA | 25 Mar 2019 | 00:51:02 | |
| Ep. 011: Paul Rutherford, Rutherford Eostar | 18 Mar 2019 | 00:28:16 | |
| Ep. 010: Steve Uharriet, Fruit Fly Swatter | 04 Mar 2019 | 01:03:49 | |
EPISODE INTRO Steve Uharriet is a 30+ year veteran of the beer industry and last winter I ran into him at a bar (go figure). We’re coached against each other in Little League over the years and I’ve known him as the Boston Beer guy and he’s known me as the MillerCoors guy. In an attempt to promote my podcast I asked Steve if he had listened to it yet and he said no. As I explained the format of the podcast to him he said, “you should have me on there, my first day on the job was as a fruit fly swatter when I was about 14 years old.” I said, “stop, I don’t want to hear any more, save it for the real interview so I can hear it for the first time!” And here you go. I hope you enjoy this as much as I did. iSellBeer presents to you; Steve Uharriet.
INDUSTRY JARGON MENTIONED Breakage Department Santa Clara County San Jose Fruit Fly Swatter Breakage Department Driver-Sell Pre-Sell On-Premise Will Call 8-bay truck Night Loader Fork Lift Warehouse Manager High End Imports Contract Brewing Brewery Restaurants Salesman Route Manager Never Trust a Skinny Brewer National Sales Director Scanbacks Scanning Tastings Pairings Czech Style Pilsner Blonde Bock Variety Packs Pilsner Costco Road Show Hand Selling Co-wrapper Reinheizchabach Full Time Employment Flavor Profile Mango Pulp Certified Yeast Master Warehouse Direct Three-Tier System Happy Dance Grenade Hornet Bottle 99 cent Consulting Company Brewers Home Brewing Strong Belgium Ale New England Style Hazy IPA #isellbeer @isellbeernation
PEOPLE & BRANDS THAT WE MENTION Joseph George Distributing Kevin Geroge PT Liquors, Meridian Avenue Olympia Heineken Hamms Molson M.E. Foxx Distributing Anheuser-Busch Perrier Water New York Seltzer MillerCoors Miller Brewing Co Coors Brewing Co G. Heileman Brewing Co Henry Weinhard Old Style Old Milwaukie Colt 45 Bergie Bergermeister Carling Black Label Schmidts Beer Mickey’s Malt Liquor Blatt’s Beer Jim Cook Red Hook Pyramid Boston Beer Oregon Ales Pete’s Wicked Ale Blitz Weinhard Anchor Steam Gordon Birsch Dan Gordon Dean Birsch Martzen San Francisco Palo Alto Honolulu Anaheim San Diego Sierra Nevada Snapple Munich Sierra Nevada Pale Ale Alan Bond Australia Stroh Family Easter Seals Scott Ryman Dennis Ryman Killian’s Irish Red Mickey’s Malt Liquor Gunsmoke Bonanza Hulu Netflix Breaking Bad Jamil Zainasheff Heretic Brewing Co Make America Juicy Again MAJA Hazy IPA Idaho Illinois Pennsylvania California Justin Crossley the Brewing Network BYOB TV Show Brew Your Own Beer TV Show Sierra Nevada Hazy IPA Arizona Nevada Juicier than Thou You can’t Handle the Juice Tangerine Tornado TNT
HELPFUL LINKS
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| Ep. 009: Chris Caffey, Caffey Distributing | 18 Feb 2019 | 00:45:21 | |
| Ep. 008: Robert Fahr, Fahr Beverage | 04 Feb 2019 | 00:42:42 | |
| Ep. 007: Mike Fox, Bay Area Legend | 21 Jan 2019 | 00:44:22 | |
| Ep. 006: Kwame Anderson, Breakthru Beverage Group | 09 Dec 2018 | 00:51:36 | |
| Ep. 005: Tom Louderback Sr., Bay Area Beverage Company | 01 Nov 2018 | 00:47:46 | |
| Ep. 004: Jennifer Grant, Markstein Sales Co. | 17 Oct 2018 | 00:40:52 | |
Join me as I sit down with Jennifer Grant, the GM for Markstein Sales Co of Antioch, California - a distributor that was founded in 1919! Jennifer shares with me her background in the trucking as she grew up behind the leadership of her mother and what led her to the beer industry. She's passionate about people and we have a nice conversation at the end where we discuss what our friends purchase matters, because every bottle matters. iSellBeer presents to you: Jennifer Grant. | |||
| Ep. 003 Harry Schuhmacher, Beer Business Daily | 23 Sep 2018 | 00:48:12 | |
| Ep. 000 Welcome to iSellBeer | 13 Sep 2018 | 00:06:41 | |
An overview of the community and what stories and people you can expect to hear from. | |||
| Ep. 002 Billy Deluca, Manhattan Beer | 08 Aug 2018 | 00:38:22 | |
| Ep. 001: Ed McBrien, Manhattan Beer | 26 Jul 2018 | 00:24:01 | |
CEO of Manhattan Beer Distributors | |||