Explore every episode of the podcast Irish Marketing Podcast

Daryl is joined by Sinéad Byrne, European Marketing Director at Smyths Toys Superstores, and Jen Speirs, Chief Creative Officer at Droga5 Dublin, to discuss the creative strategy behind Smyths Toys’ new European Christmas campaign.
Reimagining Smyths’ iconic 300-page catalogue—a cherished holiday tradition for families—as a child's best friend, the team brought to life a larger-than-life character (crafted from over 700 individual toy models, including dinosaurs, dolls, rockets, and footballs).
Together, they discuss:

• The Catalogue as Creative Hero: Bringing a 300-page retail publication to life as an imaginative, playful brand icon across eight European markets.
• Full 360-Degree Campaign: Integrating brand storytelling with targeted product films and hard-hitting retail messaging to stand out against competitors like Amazon.
• From Mayo to 300+ European Stores: How Smyths expanded from a family-run pub and newsagent in Claremorris, Co. Mayo, into an international retail leader.
• Long-Term Brand Building: Exploring the future creative potential and digital footprint for the toy character in upcoming seasons.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
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If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

In this weeks ep, Daryl is joined in Tinpot Studios by Michelle Spillane, Managing Director of Online at Paddy Power, following her recognition as the Marketing Institute of Ireland's National Marketing Champion 2027.

With a stellar 30-year career spanning senior marketing leadership roles at RTÉ, Microsoft, Bank of Ireland, Disney, and Paddy Power, Michelle shares invaluable insights into building magnetic, culturally resonant brands in a fast-moving industry.

Together, they explore:

• 🧲 The Power of Brand Magnetism: Why brands must prioritise distinctiveness and avoid "scaling wallpaper" in an era of automated, high-velocity communications.
• 💡 Curiosity as a CMO's Hallmark: How deep consumer psychology and relentless curiosity drive effective strategy and commercial problem-solving.
• ⚽ Behind "The Special One" Campaign: Collaborating with football legend José Mourinho to create an iconic piece of satirical pop culture.
• ⚡ Managing Content at Scale: How Paddy Power empowers its in-house editorial team to publish agile, culture-led content without corporate bottlenecks.
• 🤝 Empathetic Leadership: The importance of lending confidence to teams, shouldering the burden in high-stakes crises, and fostering a collaborative culture.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
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In todays ep, Daryl is joined by broadcaster and tech commentator Jonathan McCrae to discuss Thinky—his new algorithm-free social network built as an antidote to modern digital noise. Together, they explore:

• Building Thinky: Why Jonathan built an independent, algorithm-free platform with no AI content, video streams, or data tracking.
• The Decay of Social Media: How mainstream platforms shifted from fostering community to driving algorithmic outrage and self-promotion.
• Human-Centric Design: Why real-name verification and chronological feeds offer a path back to polite, meaningful online conversation.
• AI & Persistent Botnet Risks: The alarming technical hazards of autonomous AI "subtasking" and its potential impact on global financial infrastructure.

Find out more about thinkie.ie here

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
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On todays ep, Daryl is joined by Jesse Newman (Art Director at agency Boys and Girls) and textile artist Eileen McNulty to discuss the story behind Škoda’s installation at Dublin Airport. Together, they discussed

• how Škoda's "We're All Woven into the Fabric of Ireland" campaign brought a 3m x 1m handsewn tapestry to Dublin Airport's pedestrian skybridge.
• what it was like managing Creative Collaboration, navigating the feedback loops and dynamics between an independent textile artist, a creative agency, and a global corporate brand.
• Why pairing a modern automotive brand with one of Ireland's oldest art forms created an impactful, tangible campaign that resonated with travelers.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
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Daryl is joined in Tinpot Studios by Maev Martin (Editor of Checkout) and Ruth Lloyd Evans (Senior Business Insights Manager at NIQ) to unpack the Checkout Top 100 Brands for 2026.

Together, they break down Ireland's latest grocery retail trends, brand performance, and shifting consumer habits, including:

• Why Coca-Cola holds the top spot for the 22nd consecutive year—and where the real movement is happening further down the rankings,

• how Gen Z wellness trends and an aging population seeking longer health expectancy are driving demand for functional, convenient, and healthier choices

• what the rise of weight-loss medications means for calorie intake, nutrient density, and evolving flavour preferences on supermarket shelves.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
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On Episode 53 we examine Ireland's evolving creator economy through 2 distinct viewpoints. IAB Ireland CEO Suzanne McElligott represents the industry perspective, highlighting research where audience trust and authenticity both score 72% and pushing for formal ASAI compliance across campaigns.

Full-time creators Éadaoin Fitzmaurice and Kevin Penrose share their real world creator perspective, viewing transparent ad labeling as vital protection for their audience credibility while treating algorithm shifts as creative challenges. 

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
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Daryl is joined in the studio by Fergal Carroll, co-founder and head brewer of Fierce Mild—Ireland’s first and only dedicated non-alcoholic brewery.

Fergle talks about launching their new Lively Lager, the origin of the brand and the R&D and guerrilla marketing required to disrupt a market dominated by multinational giants.


To mark our first anniversary, the team at Fierce Mild has kindly offered an incredible prize for one of our listeners: a three-month supply of Fierce Mild beer shipped directly to your door, plus an official merch bag (total value €250). 

To enter all you have to do is email pod@tinpot.ie mentioning Compeitition. The first email recevied will win the prize, provided the entrant is over 18. It's that simple



Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
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If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

In this episode, Daryl sits down with Una Herlihy, co-founder of The Indie List, to explore the massive structural shift towards independent working and freelance talent in the marketing industry. We track the platform's incredible journey from a single LinkedIn post written on a garden hammock and a badly formatted spreadsheet of 30 creatives to a thriving professional ecosystem of over 2,500 freelancers.

🎁 Early Birders Competition: We also launch an exclusive competition for our earliest listeners to win a bespoke, 2-hour strategic session with marketer extraordinaire Paul Dervan, celebrating the launch of his new AI Fluency for Ambitious Marketers course!.

To be in with a chance to win, all you have to do is email pod@tinpot.ie mentioning Paul Dervan compeitition. The first email recevied will win the prize. It's that simple

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
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If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

In this episode of the Irish Marketing Podcast, we unpack the "Fox Pack", a collaborative initiative between Orchard Thieves and youth-marketing agency ThinkHouse designed to recruit and empower emerging Gen Z creators.

Daryl sits down with Anna Walsh (Senior Brand Manager at Orchard Thieves/Heineken), Dave Byrne (Head of Creative at ThinkHouse), and Fox Pack creator Lara Wey to discuss how creator campaigns should work and why authenticity is now a mandatory requirement for success. 



Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
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In this ep, Daryl sits down with Karl Waters from Folk VML. Karl shares his fascinating journey from studying film and television in Galway and sub-editing music magazines in London to returning to Dublin to complete a master's in advertising. He reflects on the independent creative spirit of his early career at The Hive and Brando, before detailing his fifteen-year progression up the ranks at Target McConnell's (now Folk VML).

Karl breaks down the creative strategy behind iconic Irish campaigns, including Vodafone’s "Team of Us" rugby sponsorship—which inspired coach Joe Schmidt to name an autobiography chapter after it—and the life-changing, award-winning "Address Point" initiative for An Post

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
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In this episode of our summer creative series, Daryl sits down with Kevin Keenan, owner of Cobblestone Brands, who has been described by industry peers as a "proper creative" who can put his hand to absolutely anything.

Spanning a 20+ year career, Kevin shares his journey from cutting his teeth at Cawleys and TBWA to founding the agency Guns or Knives.

He opens up about the commercial realities of moving from creative director to startup founder, the brand strategy behind launching Glendalough Distillery using the barefoot story of St. Kevin, and Cobblestone's rapid growth to eight (soon to be nine) spirits brands—including their recent major acquisition of Bisquit & Dubouché Cognac and Cabo Wabo Tequila from Campari.


Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
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John Kilkenny, Executive Creative Director at RTÉ since 2020 joins Daryl to share his career journey and the transition from top commercial advertising agencies like Publicis, Boys and Girls, and TBWA to the complexities of the public sector.

John discusses how his initial passion for creativity was sparked by the heyday of music videos, crafting cultural touchstones on a budget, why he decided to move to a creative position in RTE and the brand work he has overseen there.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
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If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

In our latest Creatives Series interview, Daryl sits down with seasoned creative Director Bridget Johnson, as recommended by TU Dublin's Rosie Hand. 

Bridget opens up about leaving law behind, what 11 years at Ogilvy truly taught her about brand building, and the single campaign that fundamentally rewired how she thinks about creativity.

From filming a woman's real-world recovery from AIDS over 90 days to bringing haptic rugby experiences to visually impaired fans, Bridget's work is defined by one principle: let the story do the heavy lifting.




Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
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Through the Summer we are spotlighting some of Ireland’s finest creatives - on todays podcast Daryl speaks to Molly Kiely who is an indepedent documentary maker and also part of the team at Ringers Creative

The interview with Molly is timely in some ways coming hot on the heels of an interview with Nick Kelly who also works across film and agency creative so it was interesting to get 2 perspectives from 2 people in similar scenarios.

Molly talks about her own documentary At The Bottom of The Reen and how that helped to inform some of the thinking around the Smithwicks Originals Find Orignals campaign which featured Kozo Toyota Tokyo’s original Irish trad musician. 

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
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In part 2 of our Creative Series interview Nick Kelly traces a remarkable journey from disillusioned musician to pioneering filmmaker, taking in hand-written pre-crowdfunding campaigns, Oscar-shortlisted shorts, high-budget Guinness ads, and casting Michael Fassbender along the way.

And then, on a rainy Dublin evening, a spontaneous decision to cycle his guitar to the 3Arena sparked an idea that would become The Song Cycle — a recent film asking whether it's possible to tour without fossil fuels, and what it even means to keep making art if the world isn't watching. 

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
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In the first of our Creative Series, Daryl sits down with acclaimed Irish creative Nick Kelly — filmmaker, musician and award-winning copywriter — to explore his career.

We dig into his philosophy on creativity — why the best ideas are accidents you don't understand until years later, why fear kills ideas faster than anything else, and why immunity to rejection is one of his super powers. 

And Nick talks about some of his adland campaign highlights working for brands like Guinness and Irish Ferries

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
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In light of the news that Publicis Dublin, Thinkhouse and Heineken picked up a coveted Grand Prix and four bronze lions at Cannes last week, we're replaying part of my interview with Fiona Curtin, Marketing Director at Heineken where she spoke about the campaign in question, The Pub That Refused To Die

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
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In this episode of the Irish Marketing Podcast, Daryl sits down with Caroline Donnellan, Director of Marketing and Brand at Sky Ireland, and Shane Doyle, Head of Strategy Brand and Creative at Core, to pull back the curtain on one of Ireland's most talked-about advertising campaigns.

They reveal how Sky's entry into the crowded Irish mobile market led to the 'Expect More' platform, why Roy Keane was the only person who could bring that idea to life, and why the strategy came long before the celebrity. This is how to use borrowed fame in the right way — not just for recognition, but for relevance. 

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
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What does it take to build a PR agency that lasts 25 years? Emma Kelly, founder of Elevate PR, joins Daryl to answer exactly that.

Starting out in 2001 with clients like PlayStation and Reebok, Emma has navigated every major shift in the communications landscape — from the internet era to 4G, the influencer gold rush, and the rise of TikTok — while keeping her agency deliberately small, sharp, and client-focused.

In this conversation, Emma gets candid about the talent erosion she's seeing in marketing teams today, why she hires for attitude over credentials, and why being physically in the office together is still non-negotiable for building great people. She also reflects honestly on what it means to be a woman in her mid-fifties running an agency in an industry that hasn't always valued experience

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
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What does it take to build a creative agency around genuinely hard problems? This week on The Irish Marketing Podcast, Daryl sits down with Miriam Hendrick and Bobby Burns, the principals behind Ringers Creative, for a wide-ranging conversation about agency life, culture, and what it really means to do good work.

They dig into the concept of the 'proper problem' — why the brief on the page is rarely the real brief — and how that philosophy shapes everything from pitching to hiring. Miriam and Bobby also open up about their recent competitive pitch win with Donegal Catch, a brand so embedded in Irish culture that even naming it conjures its most famous line. The challenge now? Building the next chapter.

There's also an honest conversation about ego, culture, and why their no-dickheads policy starts at the hiring stage. Plus, Bobby's 14-year side hustle in lawn mowing makes a surprise appearance.


Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
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Is your agency feeling the squeeze? Is your website traffic quietly disappearing? You are not imagining it — and you are definitely not alone. In this episode of the Irish Marketing Podcast, we tackle two of the most pressing challenges facing marketers and agency leaders right now. First, Robin Bonn of Co-Definery joins us ahead of his IAPI presentation on June 10th, to share a frank, no-excuses assessment of why so many agencies are struggling — and what the world's most progressive agencies are doing differently to stay irreplaceable. 

Then, Brendan Almack and Lisa Woods from Wolfgang Digital break down the dramatic decline in organic search traffic driven by the rise of AI search and Google's AI Overviews, explaining why the traditional click-through model is broken and what brands can do to respond

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
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If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

What happens when experienced advertising executives get tired of watching small businesses throw money at marketing that simply doesn't work?

They build something new. 

In this episode, Daryl sits down with the founders of Markgo — a fresh venture brought to life by the team at Hyphen Strategy and seasoned media industry veteran Peter McPartlin.

They spoke about how years of working with SMEs revealed a painful truth: most small and mid-sized businesses are trapped in a cycle of 'random acts of marketing' — busy on social media, hiring influencers, sponsoring events — but with no strategy, no clear objective, and no results to show for it. 

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
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The Irish Marketing Podcast went international this week, broadcasting live from the Podcast Show 2026 at the iconic Business Design Centre in Islington, London — where the biggest names in audio gathered to shape the future of the industry.

Jennifer Dollard, Content Director at ACAST, unpacked why video has gone from question mark to core strategy, and why the industry's professionalisation is accelerating faster than anyone expected.

Tom Webster, partner at Sounds Profitable and a 20-year audio veteran, shared fresh findings from a landmark UK advertising landscape study and explained why multi-channel is no longer optional. 

And Ruth Fitzsimmons, Director of Digital at Bauer Media Ireland, offered her perspective on what all of this means for the Irish market. Whether you're a brand, an agency, a creator, or simply someone who loves the world of audio, this episode is packed with actionable insight from the people driving the industry forward. Hit follow so you never miss an episode.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
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How do you seamlessly integrate a fast-paced retail brand into a TV storyline filmed six months in advance? And what exactly does it take to be named "Sales Team of the Year" in a rapidly changing media landscape?

In this episode, Daryl speaks to 2 winners from the 2026 Media Awards. First, we unpack Lidl’s groundbreaking and highly authentic product placement campaign on one of Ireland's most beloved TV shows. We go behind the scenes to discuss the massive logistical challenges of aligning real-world seasonal offers with long-term scriptwriting, and why true authenticity is the new gold standard for driving business growth.

Daryl speaks to Tara Moran from the award-winning Virgin Media commercial team. She shares the secrets behind their success, how a simple question—"How can we help?"—unlocked incredible client opportunities during market uncertainty, and how they are pioneering new ways for brands to reach audiencesising and advertiser-funded programming are the new frontiers of TV media.


Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
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If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

What separates the marketers who will thrive in an AI world from those who won't?

According to Paul Dervan, founder of Run with Foxes, it comes down to whether you're a fox or a hedgehog. Drawing on Philip Tetlock's Superforecasters research, Paul explains why the ability to draw on multiple perspectives, stay curious, and adapt your thinking is more valuable than ever — and why clinging to process-heavy skills is a liability.

In this conversation, Paul shares how he went deep on AI during his time at Miro, what he discovered about the behaviours of people who use AI most effectively, and how he now helps marketing and sales teams redesign the way they work. He also walks through practical examples, including a custom research agent he built to automate information gathering, so he can spend less time on the work about the work and more time making good decisions. 

Paul gave his take on the fundamental skillset that makes you valuable in an AI world  We spoke about Paul’s team of AI agents Clara, Jo and Nate, about creating systems for writing and ad generation, the benefits of sceptical optimism and how Paul’s second book is progressing.

Worth a listen if you want to get practical about AI rather than just anxious about it.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
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What does it take to cut through one of the most competitive sponsorship categories in Irish sport? On this week's Irish Marketing Podcast, we go behind the scenes of the brand new Bord Gáis Energy GAA campaign — before it even officially launches. Host Daryl sits down with director Ben Tonge and Bord Gáis Energy's Director of Marketing, Meadhbh Quinn to explore how this fresh, humour-driven campaign came to life.

We hear why the team deliberately walked away from the emotional 'commitment to your county' playbook that dominates GAA advertising, and how they brought the Two Johnnies and Lee Chin together in a way that feels genuinely different. Ben opens up about his comedy roots — from directing the Ted Lasso trailer to running a brilliantly chaotic live cabaret night called Shamn Bodie, cooking hot dogs on stage while hosting five acts — and explains how those live performance instincts shape everything he does on set.


Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

What does it actually take to make advertising that people love rather than skip?

In this episode, we sit down with one of the most decorated creative directors in the industry — Mark Shanley Executive Creative Director at adam&eve\​TBWA someone who grew up playing in ad agency art departments and went on to win countless industry accolades. 

We dig into the unglamorous reality behind award-winning work: the grind of generating a hundred ideas to find one good one, the steep learning curve of stepping into creative leadership with no real training, and why giving your team explicit permission to fail might be the most powerful thing a creative director can do.

We also go behind the scenes of the iconic Nothing Beats a Londoner Nike campaign — a 16-month production involving 250 real Londoners alongside some of the biggest names in sport and music — and explore what made it possible when so many ambitious projects collapse under their own weight. 

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin
If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
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If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

How are everyday apps like Uber changing the face of traditional banking? And why are we still so uncomfortable talking about money around the dinner table? In this episode, Daryl sits down with Laura Group CMO from Bank of Ireland to explore the evolving landscape of finance, marketing, and customer experience.

Laura shares fascinating insights from her journey with the bank since 2007, detailing their massive shift from a traditional, product-led model to a holistic approach that supports customers at every single life stage.We dive into the psychology of financial confidence, the daily "micro-decisions" we make with our money, and the strategic thinking behind Bank of Ireland’s new "Right With You" brand platform.

Plus, Laura breaks down the bold, unconventional launch strategy for their latest campaign—which involved taking over an entire ad break during the 9 o'clock news to create a massive national moment.

In this episode, we cover:

• The New Service Benchmark: Why banks are no longer competing with other banks, but with tech giants for customer expectations.
• Customer Life Stages: How to shift a business from pushing products to genuinely understanding what people need from cradle to grave.
• Financial Confidence: The truth about money taboos and how small, everyday transactions build trust.
• Marketing Masterclass: Behind-the-scenes of the "Right With You" platform and how to execute a launch that guarantees cut-through and memorability.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin
If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
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If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

For this weeks podcast it was a pleasure to have Fiona Curtin, Director of Marketing at Heineken in the booth. Fiona has a tonne of insights on shifting consumer behaviour, responsible marketing, evolving brands, ethics and innovation.

In the course of the interview, Fiona lifted the lid on Heineken's Always A Choice research and we spoke about the "Magic" of Balancing Business and Creativity and the 10 minute heartwarming documentary The Pub That Refused To Die.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin
If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
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If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

On this weeks podcast we’re joined by Ben Woods, former media and tech journalist with The Sunday Times and Telegraph newspapers and currently a creator economy analyst with Midia Research and we spoke about just how ubiquitous Youtube has become and how it’s now a necessary discovery platform for other streamers and broadcasters.

Topics included

1. Youtube's Omnipotence and Global Footprint
2. How traditional broadcasters are changing their strategy
3. How storytelling Trumps "Algorithm Hacking".
4. In the youtube age, how networks need to become talent incubators
5. Why Youtube needs to comabt low-grade AI content to stay premium and protect ad revenue

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
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If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Earlier in the year, we released an interview with Ken Robertson CEO of Tenth Man and former Paddy Power renegade marketer and today we’re bringing your part two of that interview.
This time the focus the last 8 years and the Tenth Man story which as we’ll hear started at a couple of hot desks in Camden Street and has gone on to create memorable pieces of work for Bord Gais Energy, Guinness, 3 Mobile, Red Bull, Maserate and perhaps most famously their disruptive work in support of Kneecaps artistic endeavours.

In the pod, Ken spoke about

• how The "10th Man" philosophy is built on contrarianism.
• how cultural authenticity is non-negotiable for brands.
• the rewards of their long-running partnership with Kneecap
• whether or not he will ever write a tell all memoir....

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
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If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

The Irish Audio Awards which took place in Smock Alley Theatre in Dublin last week. This is an unusual event which steps outside the norms of your average awards show.

The Audio Awards is not just about giving out gongs; it’s a fully fledged show and live event including podcast interviews, live music, panel discussions and of course the award themselves.
On todays pod, we give you a flavour of what the awards were like with some of the best bits

• we’ve got an interview with judge and executive Creative director at Adam&Eve Mark Shanley
• Anton interviewing Alex Jenkins, editorial director at Contagious
• we’ll playback some of the winners and we’ve got an interview with the Board Creative Director of the agency talking about the Grand Prix

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin
If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
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If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

On the pod this week we're covering the Pitch Perfect 2026 Final which took place in TU Dublin Grangegorman. We spoke to the overall winner Ryan Ormonde from Saor Water and Gavin Doyle from Examinaite who picked up the audience appreciation award on the day. 

The standout winner of the Pitch Perfect 2026 competition, Saor Water, helps brands ditch plastic bottles in favour of customised, sustainable aluminium cans. Ryan explained how Low MOQ is Saor Water's killer competitive advantage. Gavin Doyle is the head of Examinate - an AI-powered adaptive learning platform that assesses each student's level, personalises their experience, and gives instant feedback


Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
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If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

We are currently in the midst of Seachtain na Gaeilge, the world's largest international festival dedicated to promoting the Irish language and culture which started on March 01.
On the same day, I was joined by Aoife Porter from Bua Marketing and Gerard O’Neill Chairman of Amárach Research to discuss the recent Súil Feasa report which addresses a key component of Irish language advertising ie how well it is comprehended.

In the pod we spoke about

• how regulatory spend is driving growth
• how Irish proficiency is low despite widespread exposure. 
• how Irish language advertising generates active engagement. 
• how "Transcreation" beats translation.
• why English and Irish campaigns work better together

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
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If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

It's the 25th edition of the The Irish Marketing Podcast, powered by IMJ and Tinpot Productions,

Barry Dooley CEO of The Association of Advertisers in Ireland joined Daryl in studio on the occasion of their 75th anniversary. Barry spoke about the AAI past and present and the role that it plays in terms of advocating for the right to self regulation and fair competition and about how he sees the industry evolving into the future. 

And we spoke about his part in an iconic campaign that’s run for more than 20 years for a certain well known tea brand.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie


Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
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If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

This week's podcast as follow up to a recent article by Danny Cullen Associate Creative Director at The Public House.

The piece had the slightly counterintuitive title Disappoint Your Clients. On todays podcast, Danny talks about the merits of selectively disappointing your clients particularly when it come to points of difference around creativity and where they do arise how those problems are best addressed and discussed earlier in the production process.

Danny also gave us some background on a couple of recent campaigns for Irish Defences Forces and 48 mobile.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
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If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

In this week's podcast we catch up with Olwyn Greene, Chairperson of Dublin Samaritans' Awareness Team and Al Pollock who is a Senior Copywriter at Droga5 Dublin to talk about a recent successful collaboration.

We spoke about the concept of the "26-Minute" Campaign with the insight being built around the average length of a call to the Samaritans. Droga5 identified that long form "listeners" were the perfect candidates for the role and were "hiding in plain sight." The campaign achieved a massive impact on a Micro-Budget and went on to receive international iIndustry recognition.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
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If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

This week we're joined by Tenth Man CEO Ken Robertson for Part 01 of a 2 parter covering his storied history in the industry and his time with Tenth Man

Ken spoke to us about

• How the Paddy Power brand DNA was heavily influenced by co-founder Stuart Kenny. 
• How the company hired Nick Leeson—famous for crashing Barings Bank—reasoning it would be interesting to have the world's biggest loser launch Ireland's biggest sports betting site
• How the proxy effect strategy helped the brand's marketing cut through, particularly with young men
• How the marketing team operated with significant freedom under CEO Patrick Kennedy, who understood that the brand's uniqueness was its strength. 
• In a bid for global publicity, why the company sponsored Dennis Rodman to organize a basketball tournament in North Korea for Kim Jong-un's birthday. 

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

On this weeks podcast, Mark McCann CEO of Oliver Ireland joins us to talk about his agency journey. We covered lots of ground including 

• The original agency vision to address specific issues in the agency landscape, such as trust, transparency, and cost efficiency. 
• The "In-House Ecosystem" Model - agency teams that sit within the client's team but retain the flexibility and resources of an external agency.
• How AI has been a hugely effective tool to drive efficiency and scale creative platforms. 
• The Importance of Authenticity and why it remains a critical factor for brands. 
• How to build the best teams by fostering a culture of freedom and giving early responsibility. 

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
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If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Pitch Perfect  is an initiative as part of Local Enterprise Week in Dublin. The competition gives 6 early stage start ups the chance to pitch for 5000 euro in cash and 12 months of free incubator space.It's an idea I think that’s at the intersection of business and marketing. We talk to former winner Eoin Tuohy from Sports Impact Technologies, a company that makes clever wearables that monitor real time impacts in sports.

Jump! the Innovation Agency recently announced that it has been engaged by MotoGP to develop its brand positioning and strategy with a view to growingthe  Moto GP fanbase so it’s a great time to talk to MD Paul Kelders about how he keeps the cogs and wheels of innovation moving

Paul shared lots of insights including 

• how he made the move from Guinness Marketing Manager to Jump co-founder
• helping companies find their future state
• how enabling people to be wild leads to success
• the ambition of adding 15 million Moto GP fans
• sectoral challenges and opportunities

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin


If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

On todays podcast we are covering a campaign that you have likely seen across TVC, socials and elsewhere. It's from Bord Gais Energy who recently went live with their Know Your Power campaign which aims to modernise a 50 year old brand - turning a low-interest category into something with cultural resonance that people can connect with.

On the pod, we’ve got perspectives from the client and creative side; Meadhbh Quinn Director of Marketing at Bord Gais Energy joined us to talk about what it’s like to come on board with a strong legacy brand and her ambitions for the future and Tenth Man founder and CEO Ken Robertson also joined us to talk about the creative impetus behind Know Your Power.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
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If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

We are fresh refreshed and ready to go for 26 with a bumper edition of the pod today.
Last year and rre podcast launch we recorded a pilot which featued Damian Hanley from Forsman and Bodenfors talking about an innovative collaboration between Allianz and Spotify. The campaign has just scooped an Epica Award so we're going back to the vault to bring you the previously unpublished interview where Damian tells us the story of the idea and what it was like to work with an unusual duo, Manny and Stuart Copeland.

We also speak to Jonathan McCrea, Futureproof presenter and AI trainer and consultant par excellence about some of the upcoming technology implications for marketing and advertising in the coming year.  

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
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If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

The countdown continues as we unwrap your favourite moments from the podcast so far. We've dived into the stats and picked some optimal moment from the most downloaded podcasts since we started in September. Today we're re-spinning the top 03 clips, including

• an interview with Keith Lawler from Laudhuas
• our post Effies interview with Andy Pierce Group Strategy Director at Core, Damien Dineen Head of Brand with National Broadband Ireland and Hazel Casanova Senior Marketing Manager NBI
• Edel McCabe from Publicis talking about the Problems Parked Campaign for AXA

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie


Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
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If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

As we close out the year we’re going to bring you 2 best of editions featuring some of the highlights of the podcast so far. Over todays podcast and next weeks you will hear our top 6 podcast moments. We’ve had a look at the stats and found the episodes that have garnered the most downloads so this is very much the listeners selection.

Todays pod features 3 of our 6 top moments including an excerpt from our ICAD's After Pod,
Ronan Nulty executive creative director of Publicis talking about the launch of their animated ESB campaign and Public House MD Kerrie Sweeney sharing some agency MD hacks.

Next weeks podcast will continue the countdown with another 3 interview selections. 

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
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If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

On today's podcast, we've got part 2 of our conversation with career adman turned pitch consultant Ray Sheerin. In a wide ranging conversation, we covered the following points.

• How pitching can be good for team building and office morale
• Why the most creative ideas don't always make the deck
• Why choosing the right pitch matters and choosing the wrong one hurts
• The CMO new broom dilemma
• what should clients feedback to agencies post pitch 

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
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If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

On today's pod, we have something special for you. Pitching is a topic that has universal interest across the industry and is an ongoing endeavour that touches all parts of the agency ecosystem from junior account execs, art directors through creative, finance, strategy and senior management.
Pitching is the lifeblood of every agencies business but the stats tell a shocking story. 

• Only 5% of pitched work gets produced
• The average agency annual pitching spend is circa €1 million 
• Agencies are spending upwards of 15 % of income and 50 % of labour hours on pitching

On todays podcast, we’re speaking to former agency head and current pitch consultant Ray Sheerin who it’s fair to say has many thoughts on the topic.

We spoke to Ray about

• the background and numbers behind todays pitching industry
• his thoughts and experience dealing with pitches from agency, brand and client sides 
• why the people in the room are the problem when it comes to procuerment. 
• the dreaded and omnipotent "blended rate" 
• his favourite Chemistry pitch memory

And many other points points beside, so much so that this will be two parter. You’ll hear part one on this ep with part two to follow in a future pod

https://www.amazon.co.uk/stores/author/B0DDTBDS2J/allbooks?ingress=0&lp_context_query=gavin%20duff&visitId=3e8e8a56-d657-42e4-adb0-c73430d32562&ref_=ap_rdr
Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

A Merrion Street power outage meant we were a man down when it came to guests this week. For that reason, this week's podcast will be the first in a one part series of mini marketing editions timing out at around 10 minutes.

We're making up for quantity with quality though. I caught up with Gavin Duff, Director at Friday Agency, and one of the speakers at the 3xe AI conference which took place in Dublin on Wednesday 26th November.

Gavin spoke about

• his No Bullshit SEO Strategy
• bad actors giving crappy advice on linkedin
• how SEO tactics are coming full circle 
• and whether prompt engineering is now a creative category

FInd out more about Gavin's books here
Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Are young people more media savvy than we might expect? And is there a pendulum attention swing towards legacy trusted media?

On this week's pod we discuss the News for The Next Generation report released by Newsbrands recently. We asked two senior industry executives to weigh in with their thoughts.

Richard Bogie, MD of News Ireland, spoke about his storied history working in the publishing industry and what the report tells us about young people's connection to trusted media in 2025.
And Chris Cashen, Group Head of Strategy at WPP, joined us in studio to give the planner's perspective on the report, and spoke about the importance of maintaining a local media ecosystem.

Read the report here.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

The content creator economy and ecosystem is expanding exponentially, so this is an area that should be on every marketers radar. In this weeks podcast we're talking about the relationships between content creators, influencers, brands and agencies.

• We have some audio excerpts from the recent Thinkhouse Youth Uncultured event which was focussed on influencers and some more highlights from our conversation with Claire Hyland - head of Thinkhouse Youth Lab
• We caught up with Aoifa Smyth Morgan, director at the Collaborations Agency who recently wrote an interesting article about how to inspire not instruct creators in order to tap into and connect with their community 
• And we hear from James Kavanagh, Vogue Williams and Cassie Stokes with their views on how to make creator client relationships work effectively

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin
If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
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If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

On this week's podcast, we are popping a tiny metaphorical champagne cork to celebrate our tenth edition and to celebrate we have a special interview with Richard Shotton: behavioural science svengali and co-author of the recently released and universally acclaimed book Hacking the Human Mind. We caught up with Richard when he was in town for the recent Sounding Out event.

On the pod, we talked to him about

• the origins of the quirky name for his company Astroten
• How Snickers successfully applied the Intention to Action Gap
• How Hacking The Human Mind uses brand examples as points of relevance  
• Why focus groups are largely ineffective
• His own personal behavioural science lightbulb moment

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie