Unlock the secrets of casino marketing success in 2025 with expert Julia Carcamo of J Carcamo & Associates & Andrew Kordek of iPost!

In this special edition of Email Never Sleeps, we dive into cutting-edge casino marketing strategies that are reshaping retention, social media, and customer engagement.

If you’re looking to dominate your market, now is the time to understand how emotional branding, user-generated content, and influencer partnerships are redefining the guest experience. Julia also shares why micro-influencers, TikTok casino content, and integrated omnichannel marketing are critical for driving loyalty and revenue.

This conversation should inspire you to explore casino retention strategies and social media for casinos as core growth pillars in your 2025 marketing plan.In this video, you'll learn:

-How to differentiate your casino beyond the slot floor

-Why emotional territory is your secret competitive advantage

-The real impact of micro-influencers vs. major influencers

-How to effectively start and scale casino social media strategies

-Practical advice on AI tools for casino marketers

-Why email integration and segmentation are the next big opportunity

-Sneak peeks into Casino Marketing Boot Camp 2025 and how to attend

Referenced:CDC Gaming Reports — https://cdcgaming.com/insight/Casino

Marketing Boot Camp — https://casinomarketingbootcamp.com/

Timestamps:

00:00 - Welcome Back Julia Carcamo: Casino Marketing Expert

00:12 - Julia’s Background: Casino Brand Strategy and Boot Camps

01:02 - Researching Casino Trends and Julia’s TikTok Content

01:49 - Casino Marketing Trends: Retention and Competitive Shifts

03:01 - How Casinos Must Rethink Competition for Entertainment Dollars

04:06 - Emotional Territory Explained: Building Casino Brand Loyalty

05:49 - Emotional Experience vs. Functional Benefits in Casinos

07:27 - Real Example: New Casinos and Customer Emotional Drivers

08:57 - Casino Branding: Marketing Like It's Mardi Gras

10:00 - Creating Emotional Ownership with Casino Guests

11:20 - Cross-Channel Casino Social Media Strategy Best Practices

12:48 - Micro-Influencers in Casino Marketing: Impact and ROI Discussion

14:41 - Authenticity Over Celebrity: Why Real People Matter in Casino Marketing

16:36 - Experimenting with Short-Form Content in Casino Campaigns

18:08 - How to Start Small With Casino Social Media and Scale

19:26 - Segmenting Casino Social Campaigns by Audience and Channel

21:06 - Content Types That Work Best for Casino Social Media

22:40 - Finding Your Casino’s Niche Audience on Social

23:59 - Top Discussions from Casino Marketing Conferences in 2025

24:59 - The Role of AI in Casino Digital Marketing Strategies

26:01 - Predictive Analytics and AI for Small Casinos

27:11 - Jumpstarting Casino Marketing with AI Content Tools

28:50 - Practical AI Advice for Casino Marketers

30:01 - Casino Marketing Budgets: Flat, Growing, or Shrinking?31:36 - Digital vs Traditional Advertising: Strategic Budget Shifts

33:08 - Unique Challenges for Tribal Casino Marketing and Growth

34:56 - Why Integrated Casino Marketing Still Faces Big Challenges

36:48 - Realities of Integration: Vendor and Technology Pitfalls

38:00 - Casino Marketing Boot Camps: What to Expect

39:53 - Why Casino Marketing Boot Camp is Hands-On and Impactful

41:03 - Closing Thoughts: Evolving Casino Marketing for 2025 and Beyond

💬 Drop your questions in the comments — we’re here to help you scale smarter!

#casino #casinomarketing #casinomarketingbootcamp

Franchise email marketing isn’t just about sending more emails—it’s about sending the right emails.

In Episode 2 of Email Never Sleeps, host Andrew Kordek of iPost welcomes franchise marketing expert Amy Dill-Amoss of Alliance Franchise Brands to explore what truly makes email work at scale in the franchise world.

This isn’t your average B2B email conversation—this is about real, local impact with national brand integrity.

Inside this episode:

How to manage brand consistency across 700+ franchise locations

The power of personalization—done rightWhy good data is the foundation of great campaigns (and how to get it)

What metrics actually matter (and how to track subscriber intent)Copywriting strategies for localized, on-brand communication

Whether you're a franchisor, franchisee, or digital strategist, you'll walk away with actionable insights on list management, engagement benchmarks, and proven newsletter formats that convert.

Featuring real examples, practical frameworks, and the candid experience of two seasoned franchise marketing pros.

Want to improve your franchise email performance?

Start here: https://www.ipost.com

💬 Connect with guest Amy Dill-Amoss on LinkedIn: https://www.linkedin.com/in/amycdillamoss/

🎙 Hosted by Andrew Kordek

#franchiseemailmarketing

#emailmarketingtips

#franchisemarketing

Welcome to another insightful episode of "Email Never Sleeps," hosted by Andrew Kordek! In this episode, titled "Using AI as Your Email Marketing Team," we delve into the dynamic intersection of AI technology and email marketing with our special guest, Jonathan Galos.Jonathan, a seasoned Senior Product Growth Manager at Disqo, shares his extensive experience in leveraging AI to enhance consumer experiences and streamline marketing strategies. Dive into our discussion as we explore practical ways AI can integrate into your email campaigns, from automating tedious tasks to personalizing customer interactions.Are you an email marketer looking to enhance your strategies with AI? Or perhaps you're curious about the potential AI holds in transforming marketing workflows? This episode is packed with insights on harnessing AI’s power responsibly and effectively, ensuring your marketing messages resonate more deeply with your audience.

🔗 Connect with our experts for more insights:

Jonathan Galos on LinkedIn: https://www.linkedin.com/in/jonathangalos/

Andrew Kordek on LinkedIn: https://www.linkedin.com/in/andrewkordek/

Whether you're a seasoned marketer or just starting out, this episode offers valuable perspectives on integrating AI into your marketing toolkit. Tune in to learn how AI can be your ally in navigating the complex landscape of email marketing!

Tune into this enlightening episode of "Email Never Sleeps," hosted by Andrew Kordek and presented by iPost. Join us as we welcome Stephanie Markadonatos, a veteran in the email marketing landscape with over a decade of expertise across the finance, retail, and healthcare sectors. In this episode, Stephanie delves into her strategies for leveraging email communications to build and maintain customer trust. She shares transformative insights and real-world examples from her extensive career, illustrating how targeted communications can enhance customer relationships and foster long-term loyalty. Whether new to email marketing or looking to refine your approach, this discussion will equip you with the knowledge and tools necessary to use email as a powerful trust-building medium. Stephanie's practical tips and engaging stories are invaluable for anyone aiming to make their brand more relatable and trustworthy through effective communication strategies. Don't miss out on these expert insights that could revolutionize your email marketing and customer engagement approach. Subscribe and stay tuned for more episodes that help you excel in the ever-evolving marketing landscape! Andrew Kordek: https://www.linkedin.com/in/andrewkordek/ Stephanie Markadonatos: https://www.linkedin.com/in/stephaniemarkadonatos/

If you're eager to move beyond the buzz around "data-driven strategies" and make actionable sense of your figures, this episode of "Email Never Sleeps" is your playbook. Hosted by Andrew Kordek and featuring insights from data expert Ramya Pingali, this discussion pivots from discussing data to mastering its use in marketing. Dive into real-world examples and start making data your ally in crafting compelling campaigns. Whether you're a marketer in Toronto or beyond, unlock your data's potential by tuning into this episode.

Connect with Andrew Kordek on LinkedIn https://www.linkedin.com/in/andrewkordek/

Connect with Ramya Pingali on LinkedIn https://www.linkedin.com/in/ramyapingali/

Welcome to Episode 23, Season 3 of the "Email Never Sleeps" podcast, hosted by Andrew Kordek and presented by iPost. In this must-watch episode for digital marketers, data analysts, and business leaders, our special guest Vince Cersosimo, CEO and Co-Founder of Webbula, dives deep into the critical importance of maintaining clean data for successful email marketing.

If you're struggling with deliverability, want to enhance your email marketing strategies, or simply curious about the real difference between list verification and data hygiene, this video is tailor-made for you. Discover actionable insights on how clean data can drive your email campaigns' success and why regular data hygiene is a non-negotiable part of modern digital marketing.

Vince explains the subtle yet impactful distinctions between data verification and hygiene, emphasizing the dangers of neglecting these crucial steps. For anyone aiming to boost their email deliverability and effectiveness, understanding these elements can transform your approach and results.

🔗 Connect with the experts for deeper insights:

• Andrew Kordek: LinkedIn
• Vince Cersosimo: LinkedIn

This episode is an essential resource for anyone serious about leveraging clean data to amplify their email marketing efforts. Whether you're a seasoned professional or new to the field, the knowledge shared here will equip you with the tools to maintain a robust, effective email strategy.

#EmailMarketing #DataHygiene #DigitalMarketing #ThePowerOfCleanData #BusinessGrowth

Welcome to another episode of the "Email Never Sleeps" podcast, where today we're diving deep into the critical topic of the one email in your marketing program you cannot afford to skip. Sebastian Kuemmel, founder and chief housekeeper of the House of Email from Sydney, Australia, joins us. In this episode, Sebastian brings his extensive experience from working across the globe, emphasizing the significance of post-purchase email programs in the e-commerce and retail sectors. Sebastian discusses the often overlooked yet crucial role these emails play in building lasting customer relationships and enhancing brand loyalty beyond the initial sale. Whether you're a seasoned marketer or new to the field, this discussion will show effective strategies to engage customers after the purchase, ensuring they return repeatedly. Connect with Sebastian: https://www.linkedin.com/in/sebastiankuemmel/ Connect with Andrew: https://www.linkedin.com/in/andrewkordek/

Welcome to Episode 20 of "Email Never Sleeps," where we dive deep into B2B email marketing with our guest, Kate Arney-Cimino, from Los Angeles, California. With a robust sales and content marketing background, Kate shares unique insights on crafting compelling email campaigns that resonate with diverse audiences.This episode explores effective transitions from sales to content creation and discusses strategies for genuine audience engagement in B2B marketing. Kate emphasizes understanding the customer, adapting tone, and addressing their pain points to create meaningful interactions.This video is for you if you are searching for content related to B2B Email Marketing or B2B marketing strategies. Tune in to gain practical advice from a seasoned expert on crafting emails that inform, resonate, and engage.

#B2BEmailMarketing #ContentMarketing #emailstrategy

Connect with Kate - https://www.linkedin.com/in/katearneycimino/

Connect with Andrew - https://www.linkedin.com/in/andrewkordek/

Exploring ALL CAPS in Email Marketing with R.J. Talyor | Email Never Sleeps Ep. 19In Episode 19 of "Email Never Sleeps," we dive into the nuances of using ALL CAPS in email marketing. Is it effective or just digital yelling? Our guest, R.J. Talyor, founder and CEO of Backstroke, brings a wealth of experience from his days at ExactTarget to exploring the latest trends with generative AI in email marketing.We'll discuss surprising trends, such as the dramatic increase in ALL CAPS usage in email subject lines and content, and dissect whether this tactic grabs more consumer attention or is losing its impact. R.J. also shares insights into how ALL CAPS affects different brands differently, especially luxury versus discount brands.We will explain what's driving the rise in ALL CAPS, how it relates to deliverability, and the branding implications it carries. Whether you're a marketer looking to tweak your email strategy or just curious about the latest email marketing trends, this episode is packed with insights fueled by accurate data and expert analysis.

Connect with RJ: https://www.linkedin.com/in/rjtalyor/

Connect with Andrew: https://www.linkedin.com/in/andrewkordek/

#EmailMarketing #DigitalMarketing #ALLCAPS #MarketingTrends #EmailStrategy

Want to know the difference between CDPs, DMPs, and CRMs? Join us on Email Never Sleeps to explore what CDPs are and why brands are jumping on board. Special guest Roy Wollen will break it all down - don't miss out, hit subscribe now!

Roy Wollen:

https://www.linkedin.com/in/roywollen/

Andrew Kordek: https://www.linkedin.com/in/andrewkordek/

Andrew Kordek is back with another episode of Email Never Sleeps. Today, my special guest is someone you’ll love because our topic is “Why is Mastering Email Marketing Like Catching a Unicorn?” In this episode, I'm joined by Evan Blittner, a seasoned marketer with 16 years of experience spanning agencies, client-side, and vendor roles. Evan has worked across multiple industries, including Telecom, Insurance, Finance, CPG, and Hospitality, bringing a wealth of knowledge to our discussion. Evan and I dive deep into the complexities of email marketing and why achieving mastery can feel as elusive as catching a unicorn. We explore the moving targets in email marketing, from evolving customer preferences and data changes to industry shifts and internal dynamics. Topics covered: -The myth of mastering email marketing -The importance of top-level buy-in and stakeholder engagement -Navigating the customer journey from acquisition to retention -Effective testing strategies and their impact -The challenges and opportunities in different stages of the email lifecycle Join us as we break down these intricate topics and provide actionable insights to help you navigate your email marketing challenges. Whether you're new to the field or a seasoned professional, this episode has something valuable for everyone. #EmailMarketing #DigitalMarketing #MarketingStrategy #EmailMastery #CRM Don’t forget to like, comment, and subscribe for more episodes of Email Never Sleeps! Let us know your thoughts and questions in the comments, and we’ll respond in our next video. Keep emailing and keep innovating!

Welcome to Episode 16 of "Email Never Sleeps," where we challenge the status quo of social media icons in emails! Are you tired of the same old icons sitting unnoticed in your email footers or headers? Join our host, Andrew Kordek, and special guest, Jay Oram from Action Rocket, as they get into innovative ways to integrate and leverage these icons effectively in your marketing emails. Whether you're a seasoned email marketer or just getting started, this episode is packed with insights and strategies that could transform your engagement with your audience. Don't miss out on rethinking the role of social media in your emails for better engagement and results! Jay Oram LinkedIn: https://www.linkedin.com/in/jayoram/ Andrew Kordek LinkedIn: https://www.linkedin.com/in/andrewkordek/ If you find channels like Neil Patel or Stewart Gauld insightful, you'll definitely want to join this discussion on "Email Never Sleeps" for cutting-edge email marketing tips and strategies. #EmailMarketing #SocialMediaInEmail #DigitalMarketingStrategies #MarketingTips #ActionRocket #JayOram #EmailDesign #SubscriberEngagement

In this episode of Email Never Sleeps, Andrew Kordek from iPost and Aaron Smith, CEO of Sageflo, talk franchise marketing and explore practical strategies for empowering local teams.

From email marketing to distributed marketing, Aaron and Andrew discuss how franchisees can be supported in executing successful campaigns while staying aligned with the brand's goals.

They cover key topics like data-driven insights, the human touch in marketing, and how AI tools can help streamline content creation

This video is for you if you're a franchise marketer or part of a central marketing team looking to improve your franchise marketing efforts. In that case, this video will provide valuable insights and strategies to elevate your local campaigns and drive more success.

Don't forget to like, comment, and subscribe for more thought leadership on email and franchise marketing!

Aaron for his insights.

#FranchiseMarketing #franchisee #franchisees

Are Best Practices Killing CreatIn this thought-provoking episode of "Email Never Sleeps," host Andrew Kordek is joined by the illustrious Kath Pay, a celebrated author, agency owner, and content creator in the email marketing world.

With over 25 years in the industry, Kath brings a wealth of knowledge and experience, challenging the notion that sticking to "best practices" is always the right approach.

Together, they delve into the controversial topic of whether adherence to established best practices stifles creativity within the email marketing field.

They discuss the origins and implications of these so-called best practices and explore how they can sometimes lead to mediocrity rather than excellence.Kath shares insights from her extensive career, including practical tips on how marketers can test and adapt strategies to better suit their specific contexts, rather than blindly following generic guidelines.

This episode is a must-watch for marketing professionals seeking to push the boundaries and innovate within their practices.

🔗 Connect with Kath on LinkedIn: https://www.linkedin.com/in/kathpay/

🎧 Listen to more episodes of Email Never Sleeps: https://www.youtube.com/channel/UCIvxWCc6yIrBVvuVShkrw1Q

🔗 Connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewkordek/

Join us as we uncover the balance between following guidelines and fostering innovation in email marketing. Don't forget to subscribe for more insightful

discussions!#EmailMarketing #MarketingCreativity #DigitalMarketing #EmailNeverSleepsivity??

Today, on this latest episode of Email Never Sleeps, we discuss "Secrets to Success and Common Failures in Email Marketing" with Andrew Kordek and the fantastic Tali Hasanov. If you're passionate about digital marketing and want real-world insights from industry veterans, this episode is for you!Tali brings years of expertise in digital marketing, from strategy and deliverability to comprehensive program assessments. We discuss practical strategies that have led to our successes and reflect on the failures that taught us invaluable lessons.Whether you're experimenting with new marketing techniques or fine-tuning your approach to email campaigns, our conversation will provide actionable advice that could transform your strategy and results.Watch the full discussion to discover:-The fundamentals of setting up successful email campaigns-Common pitfalls that marketers should avoid-Strategic testing and adaptations for evolving market demands"This episode is a must-watch for anyone who wants to leverage email marketing more effectively while confidently navigating its challenges.#EmailMarketing #DigitalMarketing #MarketingSuccess #EmailNeverSleeps Transform your email marketing strategy by understanding what truly drives success and how to learn from missteps.

With email technology continuously evolving, mastering the art of business email has never been more critical. Dive deeper into advanced techniques with "Transforming Business Emails: From Blasé to Brilliant with Creativity," featuring expert insights from Kaitlin Harvey in Episode 13 of iPost’s podcast "Email Never Sleeps."This episode delves into the advanced elements of email development, a crucial skill set for today’s digital marketers looking to elevate their strategies. Kaitlin Harvey shares her extensive knowledge on optimizing email campaigns for higher engagement and better conversion rates. Whether you're an experienced professional or looking to upgrade your expertise, this talk will provide actionable insights to thrive in the dynamic world of email marketing.📚

Learn more about advanced email strategies here: https://www.ipost.com/blog/

🔗 In This Episode:Kaitlin Harvey: https://www.linkedin.com/in/kaitlin-harvey/

Andrew Kordek: https://www.linkedin.com/in/andrewkordek/

This episode is particularly valuable if you've benefited from insights from top digital marketing experts or are a member of communities like Email Geeks!Join us as we explore comprehensive strategies to enhance your email campaigns and ensure they excel across all devices and platforms, no matter the inbox!#BusinessEmails #EmailMarketing #DigitalMarketing #EmailGeeks

With email technology continuously evolving, mastering the art of email development has never been more critical. Jump into the fundamentals with "Email Development 101: How To Do It Right," featuring expert insights from Andrew Kordek and Anne Tomlin in Episode 12 of iPost’s podcast "Email Never Sleeps."

This episode explores the essentials of email development, a must-have skill set for today’s digital marketers. Andrew and Anne unpack the intricacies of crafting effective, responsive email designs that captivate and convert. Whether you're a newbie or looking to polish your skills, this talk will equip you with the knowledge to excel in the fast-paced world of email marketing.

Learn more about email strategies here: https://www.ipost.com/blog/

🔗 In This Episode:

Anne Tomlin: https://www.linkedin.com/in/annetomlin/ Andrew Kordek: https://www.linkedin.com/in/andrewkordek/

This episode highlights the best practices in email development and tackles common challenges and how to overcome them. If you've enjoyed content from digital marketing leaders or are actively following platforms like Email Geeks Community, this episode is particularly enlightening!

Join us as we explore practical strategies to enhance your email campaigns and ensure they perform beautifully across all devices and platforms, no matter the inbox!

#EmailDevelopment #EmailMarketing #DigitalMarketing #EmailGeeks

Why Dedicated IPs & The Decline of Open Rates Could Be Game-Changing for Your Email Marketing Strategy. Are you navigating the complexities of email marketing and wondering about the significance of dedicated IPs and the relevance of traditional metrics like open rates? If you are curious about enhancing your deliverability or whether metrics still matter, this episode of "Email Never Sleeps," presented by iPost, is for you! In this detailed discussion, Andrew Kordek hosts Jakub Olexa, email marketing savant and the mind behind Mailkit, to explore the pivotal transformations shaping the future of email marketing. Whether you’re a marketer looking to refine your strategy with dedicated IPs or questioning the validity of open rates due to emerging privacy protocols like Apple's MPP, this episode will provide you with deep insights and actionable advice. If you value content from thought leaders like Email on Acid or The Futur, you’ll appreciate the depth of knowledge shared in this episode. What you’ll learn: -The critical advantages of using dedicated IPs over shared IPs and how they can dramatically improve your email deliverability. -Insights into the declining reliability of open rates as metrics and what metrics you should focus on instead to gauge the true success of your email campaigns. -Practical strategies and expert tips to future-proof your email marketing efforts against the backdrop of increasing privacy regulations. Watch the full episode to discover: -Why the shift from traditional metrics to more robust measures of engagement and conversion is crucial for modern email marketers. -How dedicated IPs provide a competitive edge in maintaining sender reputation in a congested digital space. Connect with the experts for more insights: Jakub Olexa https://www.linkedin.com/in/axelo/ Andrew Kordek https://www.linkedin.com/in/andrewkordek/ This episode is a treasure trove for email marketers who aim to leverage advanced strategies for better performance and compliance in 2024 and beyond. Don’t miss out on these expert insights, which could redefine the success parameters of your email campaigns. Subscribe and turn on notifications so you never miss another insightful discussion from Email Never Sleeps!

In this insightful episode of "Email Never Sleeps," titled "Lessons Learned: What I Wish I Knew About Before Migrating ESPs," Anna Levitin joins Andrew Kordek to dive deep into the complexities and essential considerations of Email Service Provider (ESP) migration.

With a fascinating background in cultural anthropology, Anna brings a unique perspective to understanding user behavior and its critical role in digital marketing. The discussion also ventures into the challenges of B2B churn, offering valuable strategies to retain customers and enhance product adoption.

If you're a marketing professional, particularly in the digital or email marketing space, and are considering an ESP migration or struggling with B2B churn, this episode is packed with practical advice and insights to guide you through these challenges.

Whether you're navigating the technical aspects of migration or seeking to improve customer retention, Anna and Andrew provide a comprehensive checklist and strategies rooted in understanding user behavior and aligning with business goals.

Connect with our experts on LinkedIn to further explore their insights:

Anna Levitin: https://www.linkedin.com/in/annalevitin/

Andrew Kordek: https://www.linkedin.com/in/andrewkordek/

If you're searching for guidance on ESP migration, strategies to reduce B2B churn, understanding user behavior in digital marketing, or aligning marketing efforts with business objectives, this video is for you. Join Anna and Andrew as they share their experiences, challenges, and lessons learned from years in the industry, all presented clearly and straightforwardly for easy understanding.

In this episode of "Email Never Sleeps," titled "Make or Break Moments: The Power of Your Brand's First Email," Israa Alrawi joins Andrew Kordek to unravel the critical importance of a brand's initial communication with its subscribers. As an e-commerce entrepreneur turned email marketer, Israa shares her transformative journey from facing the unpredictability of social media advertising to discovering the consistent value email marketing brings. This episode dives deep into the mechanics of crafting that pivotal first email, highlighting its undeniable influence on deliverability, subscriber engagement, and setting the tone for the customer-brand relationship.
Israa and Andrew talk about the essential components of a successful welcome email, emphasizing the significance of creating a memorable first impression, the strategic importance of immediate engagement, and the necessity of maintaining deliverability.They explore practical strategies for personalizing content, optimizing for deliverability, and leveraging email to establish a meaningful connection from the outset.This video is for marketing professionals, e-commerce store owners, and anyone looking to refine their email marketing strategy or seeking insights into the best practices for initiating a lasting dialogue with their audience. If you're searching for keywords like "email marketing," "welcome email strategy," "subscriber engagement," or "improving email deliverability," this episode is a treasure trove of actionable advice and expert insights.

For more wisdom from Israa Alrawi and to connect with her, visit her LinkedIn: https://www.linkedin.com/in/israaa/

To delve deeper into Andrew Kordek's email marketing expertise, check out his LinkedIn: https://www.linkedin.com/in/andrewkordek

This episode offers the guidance and inspiration you need to elevate your strategy.

In this episode of "Email Never Sleeps," join Alizah Thornton and Andrew Kordek as they explore the interplay between SEO, paid ads, and email marketing to transform web traffic into loyal subscribers. As a digital marketing strategist, Alizah shares her comprehensive experience and passion for leveraging content across various channels to create meaningful connections with audiences. From the intricacies of keyword clusters in SEO to the power of personalized email campaigns, this episode is a treasure trove for marketers looking to enhance their strategies with insights on content creation, audience engagement, and leveraging data for targeted outreach. This video is a must-watch if you are a marketing professional or business owner seeking to refine your digital marketing strategy, enhance customer engagement, or explore the synergies between different marketing channels for improved ROI. Whether you are navigating the complexities of SEO, crafting impactful paid ad campaigns, or mastering the art of email marketing, Alizah and Andrew provide actionable insights and practical tips to help you make your marketing meaningful. For more insights and to connect with our experts, visit their LinkedIn profiles:

Alizah Thornton: https://www.linkedin.com/in/alizahthornton/

Andrew Kordek: https://www.linkedin.com/in/andrewkordek/ This video is for you if you are searching for practical tips on integrating SEO with email marketing, strategies for converting web traffic into loyal subscribers, or ways to leverage content marketing across various digital channels. Dive into the synergy of SEO, paid ads, and email marketing with us and discover how to elevate your marketing efforts to new heights.

In today's digital age, the art of storytelling and personalization in email marketing is more crucial than ever. Episode 7 of "Email Never Sleeps," hosted by Andrew Kordek, delves into this topic with special guest Toni Rexroat, an experienced marketer renowned for her storytelling prowess. This episode explores how crafting compelling narratives and tailoring content to individual preferences can significantly enhance email marketing strategies.

Toni Rexroat, affectionately known as T-Rex by colleagues for her formidable skills, shares her journey from magazine editing to falling in love with email marketing. She emphasizes the importance of storytelling in engaging customers, whether they're passionate enthusiasts or in need of everyday essentials. Toni and Andrew discuss the essence of storytelling, defining it as guiding customers through a journey, highlighting challenges, and offering solutions that resonate with their experiences.

Andrew Kordek echoes the sentiment, stressing that every brand has a story that can forge deeper connections with its audience. He advocates for authenticity and emotional engagement in emails, moving beyond mere discounts or promotions to create meaningful interactions. The conversation further explores the importance of understanding the customer's perspective, ensuring the narrative is relevant and compelling.

The discussion also covers personalization, a key element in making emails feel tailored and relevant. Both Toni and Andrew critique superficial personalization tactics, like the overuse of first names, advocating for a deeper understanding of customer desires and preferences. They share insights on leveraging data and customer feedback to craft emails that genuinely resonate, thus fostering stronger brand loyalty.

Moreover, Toni advises on the iterative process of storytelling and personalization, from gathering insights across departments to testing different narratives and personalization levels. She emphasizes fun and creativity in this process, encouraging marketers to view their audience as friends rather than targets.

This episode is a treasure trove for marketers looking to elevate their email campaigns through the power of storytelling and sophisticated personalization. Whether you're a seasoned professional or new to the field, the insights shared by Toni Rexroat and Andrew Kordek will inspire you to craft emails that inform, connect, and delight.

Connect with Toni Rexroat on LinkedIn: Toni Rexroat Connect with Andrew Kordek on LinkedIn: Andrew Kordek

Are you fascinated by the evolving landscape of email marketing and the integration of AI technologies? If you're curious about how artificial intelligence is shaping the future of email strategies or seeking ways to optimize your email campaigns through AI, this video is tailor-made for you. Join Andrew Kordek and guest Elizabeth Jacobi, a seasoned expert from Mocha Bear Marketing, as they delve into the dynamic world of AI and email marketing. Whether you're an industry veteran looking for fresh insights or new to the field and eager to learn about the latest trends, this discussion will offer valuable perspectives on utilizing AI to enhance email marketing effectiveness. They explore the advantages and challenges of AI in writing email content, analyzing data, and even creating images, providing practical advice for marketers at all levels. If you're interested in leveraging AI to save time, improve engagement, and drive results in your email campaigns, you won't want to miss this enlightening conversation. Connect with Andrew: https://www.linkedin.com/in/andrewkordek/ Connect with Elizabeth: https://www.linkedin.com/in/elizabethjacobi/

Welcome back to Email Never Sleeps! In this episode, host Andrew Kordek sits down with Rachel Sanders, co-founder and CEO of Rootine, a health and wellness company revolutionizing personalized nutrition and supplements.

Key Takeaways:

-Why scaling email campaigns requires data driven decisions.

-The importance of personalization in building customer trust.

-How to balance creativity and strategy in email marketing.

-Tips on integrating email with other marketing channels for a seamless customer experience.

Whether you're a seasoned marketer or just starting your journey, Rachel's insights will help you rethink and refine your email strategy.

Don't miss this one!

🔗 Connect with Andrew: https://www.linkedin.com/in/andrewkordek/

🔗 Connect with Rachel: https://www.linkedin.com/in/rachel-soper-sanders/

Don’t forget to like, subscribe, and hit the bell for updates on future episodes. Share your thoughts and key takeaways in the comments below!

Welcome to another insightful episode of "Email Never Sleeps," where we dive into the crucial topic of creating the perfect welcome series for your brand and consumers.

In this episode, Andrew Kordek is joined by Jennifer Hoth, a seasoned expert with 13 years of experience in the email marketing space, to discuss strategies for setting up your brand and consumers for success right from the start.

Jennifer shares her journey from a marketing generalist to an email marketing specialist, highlighting the dynamic and ever-evolving nature of email marketing that keeps marketers on their toes.

With a strong passion for mentoring and speaking about email marketing, Jennifer brings valuable insights into the importance of a well-crafted welcome series.

This episode explores:

-The pivotal role of the welcome series in email marketing

-Strategies for collecting valuable subscriber information

-The importance of personalization and making a great first impression

-Tips for avoiding common pitfalls in welcome series creation

-Whether you're new to email marketing or looking to refine your welcome series, this conversation is packed with actionable advice to help you engage your subscribers from their very first interaction with your brand.

Watch now to learn how to create a welcoming journey that sets both your brand and your consumers up for success.

In this episode of "Email Never Sleeps," Andrew Kordek chats with Scott Wolson, a casino marketing expert, on why copy and creative often take a backseat in today's marketing strategies. If you're wondering how technological advancements and AI are overshadowing the essence of creative marketing, this video is for you.

Scott brings decades of experience from the heart of Las Vegas, discussing the shift from impactful storytelling to a focus on targeting and technology. This conversation is crucial for marketers aiming to balance modern tools with the irreplaceable value of creativity.

The discussion also touches on targeting younger audiences, the evolution of casino marketing, and how brands can better connect with their audience beyond just pushing content. If you're in marketing, looking to improve your brand's engagement, or curious about the future of creative content, you won't want to miss Scott's insights.

Watch now to learn how to keep your marketing creative and engaging in an AI-driven world.

Watch Now on YouTube

In this insightful episode, join host Andrew Kordek from iPost as he welcomes Monica Badiu, a renowned email marketing copywriter and coach, to discuss the critical importance of email list hygiene. Monica shares her valuable experience and strategies for maintaining a responsive and healthy email list, which is essential for the success of any email marketing campaign.

🔍 In This Episode:

• Discover why regular email list cleanup is crucial for your marketing success.
• Learn from Monica's extensive experience in email marketing, and understand how an engaged email list can significantly impact your campaign's performance.
• Explore practical tips and strategies for effective email list maintenance.
• 
  

🎙️ About Our Guests:

• Andrew Kordek: LinkedIn Profile
• Monica Badiu: LinkedIn Profile

🔗 Useful Links:

• Read more about this episode on the iPost blog: Maximize Engagement - Pro Tips for a Successful Email List Cleanup
• Watch this episode on YouTube: Watch Here

Whether you're new to email marketing or a seasoned professional, this episode offers valuable insights into the often-overlooked aspect of email marketing - list hygiene. Join us on this informative journey and elevate your email marketing strategies.

🌐 Stay Connected: Don’t forget to subscribe to "Email Never Sleeps" on Spotify for more episodes with industry experts like Monica Badiu. Stay tuned for enlightening discussions and expert advice that can transform your email marketing campaigns!

Welcome to Season 3 of "Email Never Sleeps," where we dive deep into the essentials of email marketing. In this episode, titled "The Foundations of Email: Building Blocks of Saying Hello," join our host, Andrew Kordek, and guest, Scott Cohen, to explore the intricacies of crafting that perfect first email. With decades of combined experience in email marketing, they share valuable insights and practical tips to enhance your email marketing strategies. 🔗 Important Links: Check out Andrew Kordek on LinkedIn: https://www.linkedin.com/in/andrewkordek/ Discover more about Scott Cohen: https://www.linkedin.com/in/scottcohen13/

Visit iPost for innovative email solutions: https://www.ipost.com/ In this insightful conversation, Andrew and Scott discuss: -The importance of the first email interaction and how to make it count. Strategies for personalized and effective welcome emails. -The role of analytics in understanding and improving email engagement. -Future trends and evolving practices in email marketing. Stay tuned for more episodes and don't forget to like, share, and subscribe for more insightful conversations on email marketing!

Introduction to Season 3 of the Email Never Sleeps podcast.

Welcome to our final Email Never Sleeps episode of 2023! In this edition, host Andrew Kordek is joined by Josh Kropkof, The Email Agency's CEO. Dive into their engaging discussion about the ever-evolving world of email and SMS marketing for e-commerce brands. Josh shares his journey of starting The Email Agency with his brother in 2018, overcoming initial hurdles, and achieving remarkable growth with over 118 companies across nearly 100 niches. Their work with notable brands like Craft Sportswear and Foundation Building Materials showcases their expansive reach in the industry. The highlight of the podcast is a deep dive into what can make or break an email marketing program. From the necessity of a direct response and personality-driven email approach to the significance of connecting with customers on a human level, Josh's insights are invaluable. He emphasizes the importance of adapting to change and using email as a direct channel to understand and engage with your audience. Anecdotes like their successful experiment with Mixtiles, which significantly increased engagement through a unique email strategy, exemplify their innovative approach. Andrew adds his perspective on the importance of focusing on your brand, understanding your audience, and resisting the urge to follow trends blindly. This episode is a must-watch for marketers seeking to enhance their email strategies and connect more effectively with their customers. Do yourself a favor and follow Josh Kropkof on LinkedIn: https://www.linkedin.com/in/josh-kropkof/ Stay tuned for more episodes of Email Never Sleeps, as season 3 will restart in early January 2024. #EmailMarketing #eCommerce #DigitalMarketing #TheEmailAgency #Podcast #MarketingStrategy #BusinessGrowth #CustomerEngagement"

Welcome back to Email Never Sleeps!

In our latest episode, Per Caroe and Andrew Kordek explore the fascinating realm of hyper-personalization in email marketing.

Join us as we discuss how to initiate and successfully implement hyper-personalization strategies tailored to the unique needs of your business, regardless of its size.

Discover the importance of iterative processes, collecting meaningful data, and involving diverse voices to enhance customer experiences.

Dive into the world of hyper-personalization and take your email marketing to the next level!

If you missed it, check out part 1 of this conversation titled:What is Hyper-Personalization in Email Marketing?⬇️ https://open.spotify.com/episode/17BQAPA29rEMf3XSlaqaAV?si=jQtPsFZUS32Bxr0od4ql5g

🌐 Connect with Per Caroe on LinkedIn: https://www.linkedin.com/in/percaroe/

Welcome to another episode of "Email Never Sleeps," the podcast where we uncover the latest trends, strategies, and expert insights in the ever-evolving world of email marketing.

I'm your host Andrew Kordek, and today, we have a special guest who's a seasoned pro in email marketing and personalization – Per Caroe.

🎙️ In this episode, we dive into hyper-personalization within email marketing. Per Caroe, formerly of Sage Flow, joins us to share his wealth of knowledge and experience on how businesses can master the art of hyper-personalization to connect with their audience.

From personalization to hyper-personalization, we explore the key distinctions and practical examples that can take your email campaigns to the next level. Per sheds light on the crucial role of data collection and understanding customer preferences in crafting tailored messages that resonate.

Discover effective strategies for franchise businesses and best practices for email marketing success. Learn how to optimize your email marketing efforts by adopting an iterative approach and the importance of testing to achieve optimal results.

Don't forget to subscribe to "Email Never Sleeps" and hit that follow button to stay updated on the latest digital marketing trends, strategies, and exclusive interviews with industry experts.

🔗 Connect with Per Caroe on LinkedIn for more insights and updates: https://www.linkedin.com/in/percaroe/

This episode serves as an urgent wake-up call for casino marketers and technologists. Andrew Kordek from iPost recently attended a specialized conference focused on Casino Marketers and Technologists. He was fortunate enough to share insights from his team’s recent research. The findings are somewhat unsettling, especially if you're in the casino, sports betting, or general gambling industry. 🌐 The Startling Discovery iPost's marketing team has uncovered a list of about 36 Email Service Providers (ESPs) whose acceptable use policies specifically forbid companies engaged in gambling activities from using their platforms. See the full list here: https://www.ipost.com/casino-prohibited/ This might not sound like big news, but here’s the kicker: many ESPs categorize casinos and gambling companies alongside high-risk industries like escort services, multi-level marketing, and even prostitution!! 😲😲😲 🌐 Why Should You Care? If your company relies on email marketing or SMS to nurture guests and loyal patrons or to run promotions, you may risk losing your platform support without warning. We’ve already heard of cases where clients have been unceremoniously kicked off platforms, costing them money and time. This is a serious concern, especially since casinos are not just about gambling; they also contribute to the hospitality and tourism sectors. 🌐 What to Do Next? We urge you to check whether your current vendors fall under this list. It might sound alarmist, but knowing where you stand is crucial. We aren't fearmongers; we're watchdogs looking out for potential pitfalls in the industry. If you find your ESP on this list, I strongly suggest considering alternative platforms that align better with your business needs both now and in the future. 🌐 We Stand by You At iPost, we believe all gaming, casino, and sports betting operators should have a secure and reliable email and SMS marketing platform. We not only support but also welcome businesses from these sectors. Don't compromise on a service that doesn't respect or understand the nuances of your industry. 📧 Let's Connect I've included my email at the end of this post for anyone who wishes to discuss this further. You can also reach out to me here on LinkedIn. Partnering with companies that genuinely want to support you in these challenging times is crucial. Who do you want standing behind you? Feel free to share this post to help spread the word. The casino industry needs to know. 📩 Email: akordek@iPost.com

Join Andrew Kordek of iPost and special guest Mike Austin, the CEO and co-founder of Fresh Relevance, as they jump into casino marketing through email. With 40+ years of combined experience in the field, they discuss the three pivotal emails that every casino gaming operator, or any travel and service organization, should incorporate in their marketing strategy. From a powerfully personalized welcome email to a meticulously crafted cart abandonment sequence and a thoughtful post-visit engagement strategy, these industry experts reveal how to humanize your emails and make the most of your customer data to encourage repeat business and sustain strong relationships with your clients. Stay tuned to the end for a comprehensive breakdown of strategies, fresh takes on customer engagement, and valuable insights for everyone in the casino and travel industries. Whether you're a seasoned marketer or new to the game, this video is your winning hand for mastering casino marketing in 2023. 🎥 WATCH NOW to level up your email marketing game! Andrew Kordek https://www.linkedin.com/in/andrewkordek/ Mike Austin https://www.linkedin.com/in/mikethetechie/

Episode 32 - Global CRM: Engagement Strategies for Success with Eliza Li.

In this episode of Email Never Sleeps, we dive into the fascinating world of global CRM strategies with special guest Eliza Li, a seasoned CRM expert managing customer relationships for a global e-commerce brand based in Vienna, Austria. From exploring cultural nuances in CRM across continents to understanding how timing, tone, and consent shape engagement strategies, this episode is packed with insights to elevate your marketing game internationally.

Eliza shares her expertise on:

✅ Optimizing email strategies for global audiences

✅ Building effective customer journeys across regions

✅ Leveraging loyalty programs and personalized experiences

✅ Navigating cultural sensitivities and privacy regulations

If you’re curious about creating deeper connections with your international audience or want to sharpen your CRM skills, this is an episode you won’t want to miss!

-Respect customer consent and adapt to privacy expectations globally.

-Tailor your messaging to resonate with cultural and regional differences.

-Leverage omnichannel strategies to meet customers where they are.

Let us know your thoughts in the comments! What global CRM challenges have you faced, and how did you overcome them?

Follow Eliza Li on LinkedIn: https://www.linkedin.com/in/eliza-li/ Follow Andrew Kordek on LinkedIn: https://www.linkedin.com/in/andrewkordek/

🎧 Don’t forget to like, subscribe, and turn on notifications to stay updated with Email Never Sleeps!

#GlobalCRM #EmailMarketing #CustomerEngagement #EmailNeverSleeps

In today's video, we dive deep into the world of email footers, legalese, and their impact on your email marketing campaigns. Our guest speaker, Aysha Zouain, a marketing technologist and email marketing specialist at the City National Bank of Florida, shares her insights and experiences in this fascinating discussion. In this episode of the Email Never Sleeps podcast, we explore the often-overlooked aspect of email marketing—footers. We examine the role of footers in different industries, the need for legalese, and how they can affect the overall user experience. Aysha brings her extensive knowledge from working in various sectors, including e-commerce, government, insurance, and banking, to this topic. Throughout the conversation, we address the question of whether footers are necessary for every email and discuss the implications of including lengthy legal disclaimers. Aysha shares her observations and interactions with legal departments, highlighting the sometimes conflicting perspectives between marketers and lawyers. We also consider the effect of visual clutter on email recipients and the importance of concise and engaging content. We examine the role of footers in regulated industries, such as finance and fintech, where legal requirements often dictate the inclusion of legalese. Aysha provides valuable insights into the challenges faced in these industries, where the legal department's concerns about technology and potential lawsuits can lead to lengthy and complex emails. However, she also emphasizes the need to balance compliance and user experience. Transitioning to consumer brands and e-commerce, we delve into the question of whether extensive footers are necessary in these contexts. Aysha suggests that shorter, concise footers with links to detailed information can be more effective. By employing a "pick and choose" approach, brands can avoid overwhelming their audience with excessive content and instead provide essential information as needed. We discuss email marketers' potential confusion when dealing with global footers and the lack of documentation that often accompanies them. Aysha acknowledges email developers' and specialists' challenges in understanding and implementing complex footer structures. She also appreciates global footers' versatility and customization options, allowing brands to tailor their communication to different segments and regions. Throughout the conversation, Aysha emphasizes the importance of considering the user's attention span and providing a seamless experience. She discusses her experiences working with clients who prioritize user-friendly footers and their positive impact on engagement and click-through rates. Join us for this insightful discussion on email footers and legalese, where we uncover the best practices for creating effective and user-friendly emails. Whether you're a marketer, email developer, or business owner, this video offers valuable insights to enhance your email marketing strategies. Don't forget to like this video, subscribe to our channel, and hit the notification bell to stay updated on future episodes. Share your thoughts and questions in the comments section below. Thank you for watching, and remember, in the world of email marketing, every detail counts! Aysha on LinkedIn: https://www.linkedin.com/in/ayshamariezouain/

Career Growth in Email Marketing - From Gym Owner to Email Marketing Expert. Welcome to the Email Never Sleeps podcast. In today's episode, we delve into the fascinating topic of how individuals get started in the email industry and what keeps them going. Our guest for today is Eric Kriegermeier, the Director of Solutions Engineering at Shaw/Scott. Eric and Andrew have known each other since 2016, when they worked at Trendline Interactive, an agency. Eric shares his background and journey into the email marketing world. Originally from Chicago, he lives in Paraguay and has been a digital nomad since 2017. Eric's journey began when he opened a martial arts and fitness gym in Atlanta in 2007. He learned about email marketing and lead generation from scratch, using his own website and conducting his own campaigns. With a background in graphic design, working on a computer came naturally to him. In 2010, Eric joined Aspen Marketing as an HTML developer, where he quickly discovered his passion for the email marketing realm. Since then, he has transitioned from agency to in-house marketing teams, honing his skills and expertise. With the guidance and mentorship of great leaders, Eric has progressed from a campaign services tech to a solutions engineer and now holds the position of Director of Solutions Engineering at Shaw/Scott. During the conversation, Eric shares insights into the differences between agency and brand work in the email industry. He explains that agencies often work on multiple projects with tight deadlines, while brand work allows for a deeper understanding of the brand, subscribers, and clients. Eric humorously mentions that he jokes with his team about eventually moving to the brand side for an easier workload. As the podcast continues, the discussion turns to valuable advice for individuals aspiring to pursue a career in email marketing. Eric highlights two possible paths: becoming a technologist specializing in platforms and server-side JavaScript or focusing on thought leadership and team-building. He stresses the importance of constantly seeking knowledge and embracing a growth mindset. Eric also acknowledges the presence of imposter syndrome, which motivates him to continually learn and improve. The conversation also includes a thought-provoking topic: the debate surrounding remote work and returning to the office. As someone who has been remote for many years, Eric shares his belief that the email industry can thrive with remote work. He explains that returning to the office may be suitable for certain types of work, but for the email industry, remote work offers flexibility and productivity advantages. Join us in this insightful episode as Eric Kriegermeier shares his journey, career advice, and thoughts on remote work in the email industry. Don't miss out on the opportunity to gain valuable insights and inspiration from an experienced email marketing professional. #emailmarketing #advice #careeradvice

This video is for you if you are new to email marketing or struggling to find the right career path.

In this exciting episode of Email Never Sleeps, I am thrilled to introduce you to Tony Zupancic, a Salesforce Marketing Cloud developer with over six years of experience in the email marketing industry.

Tony's journey from a photographer and graphic designer to an email marketing automation and software development expert is truly inspiring. Watch this video to gain valuable insights into how Tony transitioned into the email marketing field and rapidly progressed in his career.

If you aspire to become a marketing technologist or a technical marketer, Tony's experience and mindset will guide you toward success. He emphasizes the importance of strategic thinking, finding efficiencies, and automating repetitive tasks.

In this conversation, Tony also highlights the significance of community learning and the power of networking with professionals in the industry. By actively engaging with platforms like Email Geeks, Twitter, and LinkedIn, you can tap into a wealth of knowledge and receive guidance from experienced email marketers.

Are you a graphic designer or interactive designer looking to specialize in email design and coding? Tony recommends starting with the scripting language of the email service provider (ESP) you are working with. Whether it's AMPscript, server-side JavaScript, or other APIs, mastering the ESP's scripting language is essential for building effective email campaigns.

Join us in this eye-opening discussion with Tony Zupancic and discover how you can carve out a rewarding career in email marketing. Don't miss out on an industry expert's valuable tips, tricks, and career advice!

This video is for you if you are looking for information on any of the following: Finding a Job You Love in Email Marketing, Email Marketing Career Path, Salesforce Marketing Cloud Developer, Marketing Technologist, Technical Marketer, Automating Email Marketing, Community Learning, Email Geeks, Scripting Language, ESP, Email Design and Coding, or Career Advice.#emailmarketing #careeradvice #ipost

Email Marketing Mastery: The Art of Defining Success 02 07

In this video, Andrew Kordek, VP at iPost, hosts a session of Email Never Sleeps with Dmitry Kudrenko, the CEO and co-founder of Stripo, an email design platform. The topic of discussion in this video is the future of email creation. Dimitri discusses the four stakeholders in email creation: email clients, email logic, editors, and marketers. The discussion then focuses on traditional email creation and how it has been slow to develop due to security and legacy issues. Dimitri's goal is to improve the user experience for all stakeholders and discusses how changes in infrastructure and AI could impact the future of email creation. They talk about skipping the stage of the designer and focusing on building guidelines, modules, rules, and patterns, which have already been tested. Also emphasized is the importance of a good creative brief to help with designing, coding, messaging, copywriting, and strategy. They discuss the philosophy of agile programming and the value of individuals and interactions over processes and tools. The future of email creation centers around planning and using tools to help achieve this. Andrew Kordek 👉 LinkedIn: https://www.linkedin.com/in/andrewkordek 👉 Twitter: https://twitter.com/andrewkordek 👉 iPost: https://iPost.com Dmitry: 👉 LinkedIn: https://www.linkedin.com/in/dmitrykudrenko/ 👉 Twitter: https://twitter.com/dkudrenko 👉 Stripo: https://stripo.email/

Discover the Truth: Do Political Emails Suck? Email Never Sleeps 02 04

In this video, Andrew Kordek, from iPost, interviews David Slavik of Ascendant Loyalty about loyalty programs and the importance of effective communication with customers.

Slavik explains that his company offers end-to-end customer relationship marketing loyalty services that involve designing and implementing loyalty programs, sourcing technology, and setting up clients with a foundation in loyalty.

He mentions that many companies undervalue their loyalty programs and treat them as a background add-on rather than unlocking the key to customer value. Slavik shares an example of how fast-food chains like McDonald's and Taco Bell began prioritizing their loyalty programs after the pandemic hit and their traffic decreased.

Both also emphasize the importance of loyalty programs and how they can increase customer retention and drive revenue growth.

In episode 3 of "Email Never Sleeps", Andrew Kordek, VP at iPost, discusses why unsubscribe links are typically found at the bottom of marketing emails. He invites Michelle Norton, a Solutions Architect at List Engage, to share her thoughts on the matter.  

The conversation kicks off with Andrew questioning who decided to put the unsubscribe link at the bottom of emails and why. Michelle suggests that many companies hide the unsubscribe link because they are afraid of losing subscribers, but notes that hiding the link is not a good strategy because if someone wants to unsubscribe, they will find a way to do so regardless of whether or not the link is visible.  

Andrew and Michelle discuss the various ways in which companies hide the unsubscribe link, such as burying it in legalese or using language like "manage your preferences" to make it less obvious. Michelle points out that as someone who works in the email industry, she is trained to look for the unsubscribe link at the bottom of emails, but the average person may not know where to look.  

The conversation then turns to the topic of email preferences and how companies can use them to keep subscribers engaged. Michelle suggests that companies should offer subscribers options for how often they receive emails, what type of content they receive, and whether or not they want to receive promotional offers. She notes that providing these options can help companies retain subscribers and reduce the number of unsubscribed.  

Andrew and Michelle conclude the episode by emphasizing the importance of transparency and providing subscribers with a clear way to unsubscribe. They both agree that companies should make the unsubscribe link visible and easy to find, as this can help build trust with subscribers and ultimately lead to better engagement.  

Overall, this episode provides valuable insights into the importance of unsubscribe links and email preferences in the world of email marketing. It highlights the need for companies to be transparent and upfront with their subscribers in order to build trust and maintain a healthy email list.  

#email #unsubscribe #unsubscribelinks #emailneversleeps

In this video, Andrew Kordek, the host of iPost's Email Never Sleeps, is joined by Jay Schwedelson, the founder of Outcome Media and the Guru Conference, to discuss how marketing managers can make the most of their email marketing campaigns. 

Andrew and Jay focus on what marketing managers with a lack of time for sophistication should do to improve their email marketing campaigns.  

Watch this video if you are interested in learning about the importance of the subject line in email marketing. Jay emphasizes that marketers should focus on crafting a compelling subject line that can engage the reader, and that it is often the most overlooked part of an email campaign. 

They also discuss the importance of "cleaning house", which means taking a high-level view of the email program to determine what needs to be changed.  Andrew and Jay advise marketers to pay attention to their list hygiene, platform quality, and deliverability. Jay suggests that marketers should focus on creating good subject lines, friendly “from” addresses, and pre-header text. 

They also emphasize that marketers should test their subject lines and spend more time creating them rather than leaving them to the last minute.  

Also discussed is the upcoming Guru Conference, a free virtual event for email marketers. 

They encourage marketers to attend and learn from experts about how to improve their email marketing campaigns.  

Learn more about the Guru Conference Here: 

https://guruconference.com/ 

What is iPost? 

https://www.ipost.com/ 

#marketingmanager #emailsubjectline #inbox #emailneversleeps

Most marketers know the importance of value research but many have never actually invested in it! 

You are missing out on some benefits and groundbreaking data, so watch this video and see what why value research & email marketing are important for 2023. 

 Our host Andrew Kordek has been working in email marketing for years. This value research and email marketing video should help you discover something of use for your email marketing efforts in 2023 and beyond.   

Check out Todd Lebo here: https://www.linkedin.com/in/tlebo/ 

In this video Andrew Kordek and Todd Lebo show you why research is important in email marketing, and tips and hacks. This video should make you search email marketing trends or email marketing best practices. 

You may have seen a video from the channel HubSpot Marketing and LYFE Marketing, so I hope you find this video just as informative and that you learn some best practices that all email marketing for beginners should know.  

Don't miss these inside email tips, value research and email marketing for beginners, intermediate and advanced! The trends in email marketing for 2023 are amazing, so check out this video and see for yourself!  

#Email #emailmarketing #emailservice #emailmarketingsolutions

In Episode 31 of Email Never Sleeps, host Andrew Kordek sits down with Mike Hillyer from KumoMTA to explore the key considerations of on-premises email solutions versus SaaS platforms. When should your organization think about bringing email operations in-house? What are the benefits and challenges of managing your own email infrastructure? If you're in the email marketing space and have wondered if an on-premise solution is right for your business, this episode is for you. Mike dives deep into: The differences between on-premise and SaaS email solutions. Why scalability, control, and compliance may make on-premise the better choice. Real-world scenarios for when on-premise solutions outperform SaaS alternatives. Join us for a comprehensive discussion on navigating the evolving landscape of email infrastructure and learn when it makes sense to take full control of your email operations. Connect with Andrew: https://www.linkedin.com/in/andrewkordek/

Connect with Mike:

https://www.linkedin.com/in/mikehillyer/ #EmailMarketing #OnPremiseSolution #EmailInfrastructure #ESP

This is episode 14 of Email Never Sleeps, the email marketing podcast. 

Watch this video to learn about email marketing sending frequency best practices and advice for 2023.  

This email-related video should help you fundamentally understand that as a marketer, you must spend some time to truly understand your customers.  In this video, our guest Dave Rodenbaugh of Founder of Recapture discusses with Andrew Kordek some of their ideologies for successful email marketing.   

This video is helpful if you are looking for advice on any of the following:  email marketing, how to send an email, when to send email, email sending, email personalization, email marketing 2023, and email marketing tips.  

Let us know what you think of this newest episode Email Never Sleeps by iPost in the comments below!  

In this video: 

Andrew Kordek 

👉 LinkedIn: https://www.linkedin.com/in/andrewkordek. 

👉 Twitter: https://twitter.com/andrewkordek 

Dave Rodenbaugh  

👉 LinkedIn:  https://www.linkedin.com/in/rodenbaugh/ 

👉 Twitter:  https://twitter.com/recaptureio 

Recapture.io 

👉 Recapture Blog: https://recapture.io/blog/ 

👉 Twitter: https://twitter.com/daverodenbaugh

This is episode 13 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about how modern marketing agencies can better align themselves in email marketing for 2023.  

This Email related video should help you learn as a marketing agency, that you don't always need to have all answers or hire employees for every niche as long as you have strategic partners.  

In this video, our guest Jennifer Nespola Lantz VP of Industry Relations and Deliverability for Kickbox discusses with Andrew Kordek some of their strategies and ways agencies can be successful with email marketing. 

You will find this video informative whether you are a small marketing agency or even a global agency.  

This video is helpful if you are looking for advice on any of the following:  email marketing, strategic partners, modern marketing agency, email sender reputation, email deliverability, email marketing agency, and email marketing agencies.  

Let us know what you think of this newest episode Email Never Sleeps by iPost in the comments below!  

In this video: 

Andrew Kordek 

👉 LinkedIn: https://www.linkedin.com/in/andrewkordek 

👉 Twitter: https://twitter.com/andrewkordek  

Jennifer Nespola Lantz

 👉 LinkedIn profile: https://www.linkedin.com/in/jennifer-nespola-lantz/ 

👉 Twitter: https://twitter.com/emailDELIVbyJEN 

👉 Kickbox Blog: https://blog.kickbox.com/author/jennifer/

This is episode 12 of Email Never Sleeps, the email marketing podcast.

Watch this video to learn about email best practices for your checking your email reputation  This Email Reputation video should help you learn email marketing best practices and give you advice for where you should start if you are new to checking out your email reputation.  In this video, our guest Matt Ratliff, Founder and CTO of FunnelTechie discusses with Andrew Kordek some of their strategies and ways to be successful with email marketing.

Whether you are a small independent business or even a global brand, you will find this video informative because all email marketers should be checking their email reputation.  

This video is useful if you are looking for advice on any of the following:  email reputation, email reputation check, check your email reputation, email sender reputation, IP reputation, how to check email domain reputation, google postmaster, email feedback loop, email address reputation, what is my email reputation.  

 In this video: 

Andrew Kordek 

👉 LinkedIn: https://www.linkedin.com/in/andrewkordek 

👉 Twitter: https://twitter.com/andrewkordek 

Matt Ratliff 

👉 LinkedIn: https://linkedin.com/in/matthewratliff 

👉 Facebook: https://facebook.com/themattratliff 

👉 Instagram: https://instagram.com/themattratliff 

👉 Funnel Techie: https://funneltechie.com 

👉 Funnel Techie Services: https://funneltechie.com/emailservice

This is episode 11 of Email Never Sleeps, the email marketing podcast.

Watch this video to learn about loyalty email best practices for your business.

This podcast discusses Loyalty Email Marketing.  

Andrew and Celia have been working in email marketing for many years.  This Loyalty Email video should help you gain email marketing loyalty best practices and give you advice for improving your loyalty email marketing for September 2022 and beyond.  

In this video, our guest Celia Martin, CJM Strategies - Owner, Strategy & Implementation Lead discusses with Andrew Kordek some of their strategies and ways to be successful with loyalty email marketing.

Whether you are a small independent business or even a global brand, you will find this video just as informative and you learn why you should always prioritize loyalty in your email messaging.  This video is useful if you are looking for advice on any of the following: loyalty email examples, loyalty program emails, email loyalty, loyalty email, loyalty program, loyalty email program, customer loyalty email,  loyalty program emails, loyalty email marketing, and more.  Let us know what you think of this newest episode.

In this video: 

Andrew Kordek 

👉 LinkedIn: https://www.linkedin.com/in/andrewkordek 

👉 Twitter: https://twitter.com/andrewkordek 

Celia Martin 

👉 LinkedIn: https://www.linkedin.com/in/celia-martin-mba-22344b6/  

👉 CJM: http://cjmstrategies.com/