Explore every episode of the podcast InTouch with Terri
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| Market-Ready in 12 Months: Build a Practice That's Valuable, Even If You Never Sell | 17 juil. 2026 | 00:15:47 | |
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In the Season 11 finale of InTouch with Terri, Terri Ross delivers one of her most important business lessons yet: stop building a job and start building an asset. Whether selling your practice is part of your long-term plan or not, every aesthetic practice owner should be focused on creating a business that is scalable, profitable, sustainable, and capable of operating without constant owner involvement. Terri breaks down what it truly means to be "market-ready", why private equity groups and potential buyers look for clean financials, consistent performance, documented systems, and strong leadership, and how these same principles create financial freedom for owners regardless of whether they ever sell. She outlines a practical 12-month roadmap to strengthen your business, improve profitability, increase enterprise value, and eliminate common obstacles that prevent practices from reaching their full potential. Drawing from years of consulting experience and real-world practice evaluations, Terri shares the critical metrics, systems, and operational strategies that separate thriving businesses from those that remain dependent on the owner. If you've ever felt overwhelmed by staffing challenges, inconsistent growth, declining profitability, or uncertainty about the future of your practice, this episode provides a clear framework for taking back control and building a business that works for you, not because of you. In This Episode:
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| Stop Losing Patients After the First Appointment | 25 juin 2026 | 00:18:34 | |
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| Global Aesthetics Growth: Aesthetic Business Lessons from Around the World | 28 mai 2026 | 00:47:04 | |
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Guest Information Dr. Jake Sloane and David Segal Website: Inside Aesthetics Website Instagram: https://www.instagram.com/insideaestheticspodcast/ Epiusode Notes In this episode of InTouch with Terri, Terri Ross welcomes Dr. Jake Sloane and David Segal, co-hosts of the globally recognized Inside Aesthetics podcast, for a powerful conversation on the rapidly changing world of medical aesthetics. Together, they explore what U.S. med spas and aesthetic practices can learn from the Australian market, including stricter regulations, patient safety, consultation skills, business fundamentals, and the growing need for practices to move beyond transactional treatments. The conversation dives into why clinical talent alone is no longer enough, how providers can differentiate themselves in a saturated market, and why strong business acumen is essential for profitability, scalability, and long-term success. Terri, Jake, and David also discuss global aesthetic trends including regenerative medicine, polynucleotides, biostimulators, GLP-1 weight loss patients, skincare, wellness, and the importance of slowing down the consultation to build trust, treatment plans, and lifetime patient value. This episode is a must-listen for aesthetic practice owners, injectors, med spa leaders, and providers who want to grow smarter, operate more profitably, and build a practice rooted in trust, expertise, and patient-centered care. | |||
| Stop Leaving Money on the Table: The Future of Patient Financing in Aesthetics | 07 mai 2026 | 00:40:33 | |
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Yehuda Matar- Chief Business Officer, Ottri 📧 Email: Yehuda@ottri.com 🔗 LinkedIn: Yehuda Matar LinkedIn 🌐 Website: Ottri Website Join the Ottri PlatformTerri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies. Episode Notes: What if the biggest revenue leak in your practice isn't marketing… but the way you handle patient financing? In this eye-opening episode of In Touch with Terri, Terri Ross sits down with Yehuda Matar, Chief Business Officer of Ottri, to unpack one of the most overlooked growth opportunities in medical aesthetics: patient financing and payment accessibility. Together, they explore how practices are unknowingly losing patients, treatment plan acceptance, and long-term revenue simply because financing conversations are either missing, awkward, or fragmented. Yehuda shares how Ottri is changing the game with a multi-lender financing platform designed specifically to simplify approvals, streamline the patient experience, and help practices increase conversions while maintaining a luxury brand experience. From approval rates and treatment plan retention to consultation flow and patient psychology, this episode delivers real strategies aesthetic practices can implement immediately. If your practice wants to improve conversion rates, increase treatment acceptance, create stronger patient loyalty, and stop leaving money on the table, this is a must-listen conversation. In This Episode:• Why 89% of patients prefer financing options instead of delaying treatment | |||
| Transforming Training into a Revenue Engine | 30 avr. 2026 | 00:33:21 | |
Get InTouch with Terri
Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies. Episode Notes: In this powerful episode of InTouch with Terri, Terri Ross dives into one of the most overlooked yet critical drivers of business success in aesthetics, training that actually impacts performance and profitability. Joined by global innovator and founder of V-Unite, Stephen Handysides, the conversation explores how traditional training methods are failing teams and what modern, immersive, data-driven training looks like in today's fast-paced industry. Terri and Stephen break down why static, "check-the-box" training doesn't work, and how microlearning, gamification, and AI-driven personalization are transforming the way practices onboard, retain, and grow top talent. From improving employee retention to accelerating competency and increasing revenue, they reveal how the right training systems can shift from being a cost center to a true profit driver. If you're a med spa owner, private equity group, or aesthetic professional looking to scale your business, improve consistency across teams, and elevate performance, this episode is your blueprint. Key Points:
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| Moving from "Passive" to "Active" Practice Management | 16 avr. 2026 | 00:34:49 | |
Get InTouch with Terri
Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies. Episode Notes: In this episode, Shannon Blake, Director of Medical Spa Partnerships at Podium, shares how AI-driven operating systems are transforming the aesthetic industry. Discover how innovative technology can streamline chaos, boost revenue, and future-proof your practice. Key Topics
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| Think Like a CEO: The 7 Numbers You Must Know Every Month (Or You're Guessing) | 02 avr. 2026 | 00:26:25 | |
Get InTouch with Terri
Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies. Episode Notes: What if the biggest thing holding your business back… is happening inside the consultation room? In this powerful episode of In Touch with Terri, Terri Ross breaks down one of the most critical shifts every aesthetic practice must make: stop selling treatments and start delivering transformation through a proven consultation process. If your practice is busy but not hitting revenue goals, struggling with low conversions, inconsistent patient outcomes, or weak retention, this episode reveals exactly why. Terri shares her globally proven consultation framework that has helped practices:
You'll learn:
This episode is a must-listen for med spa owners, aesthetic providers, and practice leaders ready to elevate their business, increase profitability, and create a better patient experience. If you're ready to stop chasing transactions and start building transformation, this episode is your blueprint. | |||
| MedSpas Are Growing Up: Why Accreditation Is No Longer Optional | 24 mars 2026 | 00:48:49 | |
Get InTouch with Terri
Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies. Episode Notes: In this episode of In Touch with Terri, Terri Ross sits down with Tom Terranova of QUAD A to discuss why med spa accreditation is becoming essential as the aesthetics industry grows more rapidly and more complex. They unpack how accreditation supports patient safety, operational excellence, compliance, and long-term business value, while helping practices stand out in an increasingly crowded market. This is a must-listen conversation for aesthetic practice owners and leaders who want to build a business that is not only profitable, but also credible, sustainable, and future-ready. | |||
| The Proven Consult That Builds Outcomes and Loyalty | 06 mars 2026 | 00:26:26 | |
Get InTouch with Terri!
Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies. | |||
| From Busy to Profitable: Measure What Matters in 2026 | 27 févr. 2026 | 00:19:49 | |
Get InTouch with Terri!
Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies. Season 11 Kickoff: Business Evaluation 101 If you're serious about 2026 goals, scaling, improving profitability, or becoming exit-ready, this episode is your "lift the hood" moment. In this episode, Terri covers:
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| The 2026 Strategy for Aesthetic Practices | 22 janv. 2026 | 00:28:19 | |
Ready to invest in growth — not guess at it? TRC and her team have proven results, and a combined 120 years of experience scaling aesthetic practices. If you are ready for real change and next level growth but you're stuck in the weeds or unsure what's holding you back, the TRC Business Evaluation is your starting point. Ask yourself can you afford not to? DM "EVALUATE" or visit Terri's Website to learn more about how we've helped hundreds of practices grow with real results. In this Season 10 finale of InTouch with Terri, Terri Ross delivers a powerful, no-nonsense blueprint for setting goals that actually get executed. If you don't want 2026 to look like a repeat of 2025, this episode walks you through a new way of thinking about growth using directional goals, not wishful revenue targets. Terri breaks down the 10 non-negotiables for building a scalable, profitable aesthetic practice including provider productivity, margin protection, patient lifetime value, operational efficiency, leadership-driven growth, and data-backed decision making. This episode is a must-listen for practice owners who are ready to stop reacting, stop discounting, and start operating like true CEOs.
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| From Success to Scaling: Why successful practices still need help | 21 nov. 2025 | 00:59:46 | |
How One Practice Grew EBITDA by 300% with Expert Consulting Guest: Lisa Lickstein — Award-Winning Practice Owner & Visionary Leader Lisa Lickstein, MSW, MBA Lisa Lickstein is the co-owner of Lickstein Plastic Surgery and Medical Spa, with two locations in South Florida and a thriving team of 40. With dual degrees in social work and finance, Lisa brings a rare mix of emotional intelligence and business acumen to her leadership. Their practice was recently named 2024 Business of the Year by the Palm Beach North Chamber of Commerce — but even with that level of success, Lisa knew something had to shift behind the scenes and she was not above seeking out expert help from TRC. Episode Overview:In this transparent and insightful episode, Lisa opens up about the real challenges aesthetic practices face as they grow — especially when rapid success exposes operational blind spots. She shares:
Lisa and Terri dive into the mindset shift that must happen when a practice is struggling or outgrows its existing systems — and how expert consulting gave her the tools, clarity, and partnership she needed to align both sides of the business for future success. Key Takeaways:
"If your practice isn't doing well — you need to hire Terri and her team You can't lead the growth and scaling of every part of your business alone or without expert help, so why would you want to? Ready to invest in growth — not guess at it?TRC and her team have proven results, and a combined 120 years of experience scaling aesthetic practices. If you are ready for real change and next level growth but you're stuck in the weeds or unsure what's holding you back, the TRC Business Evaluation is your starting point. Ask yourself can you afford not to? 📩 DM "EVALUATE" or visit Terri's Website to learn more about how we've helped hundreds of practices grow with real results. | |||
| Mastering Objection Handling: Transform Challenges into Sales Opportunities | 09 oct. 2025 | 00:23:20 | |
InTouch with Terri is brought to you by Podium: Podium is a platform providing AI-powered communication solutions for lead conversion and patient retention. In Touch with Terri listeners get their first month of Podium free CLICK HERE. Be sure to tune into the full conversation to uncover detailed insights into transforming your aesthetic practice by leveraging patient retention strategies. Subscribe for more episodes and stay informed about the latest developments and strategies in the industry Get InTouch with Terri!
Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies. Episode Notes: In this engaging episode of "In Touch with Terri," host Terri Ross delves into one of the most crucial yet often dreaded aspects of sales: Objection Handling. As we approach Q4, she seeks to empower medical providers with the tools to turn objections into opportunities and ultimately drive revenue growth. With Terri's extensive background in sales training, this episode is packed with actionable insights designed to transform how you approach and handle objections, ensuring that sales feel less like a daunting task and more like an opportunity for connection. Terri outlines a proven framework for mastering objection handling, emphasized by key points such as the importance of conveying value over price and understanding objections as signals rather than rejections. She explains that effective objection handling can significantly boost patient conversions, potentially increasing revenue by 30% to 64%. With real-world success stories from clients like Dr. Renee Burke and Skin Click, Terri showcases the power of implementing strategic objection handling techniques to enhance patient trust and increase sales success. By drawing on her own experiences and methodologies, Terri provides listeners with a detailed roadmap for refining their consultation processes and strengthening patient relationships. Key Takeaways:
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| Top 10 Tips to Finish Q4 Strong and Prepare for 2026 | 25 sept. 2025 | 00:22:55 | |
InTouch with Terri is brought to you by Podium: Podium is a platform providing AI-powered communication solutions for lead conversion and patient retention. In Touch with Terri listeners get their first month of Podium free CLICK HERE. Be sure to tune into the full conversation to uncover detailed insights into transforming your aesthetic practice by leveraging patient retention strategies. Subscribe for more episodes and stay informed about the latest developments and strategies in the industry Get InTouch with Terri!
Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies. Episode Summary:Welcome to another engaging episode of "In Touch with Terri," hosted by the dynamic and knowledgeable Terri Ross. This episode, released after a brief hiatus, dives deep into strategic insights that aim to empower listeners in the medical aesthetics industry to finish the current year strong and prepare for a successful 2026. Terri Ross, revered for her extensive experience and expertise, guides listeners through essential strategies, emphasizing KPIs, team alignment, and strategic planning. As the medical aesthetics industry faces challenges like retention declines and revenue pressures, Terri offers a roadmap to optimization and profitability. In this detailed episode, she addresses critical performance indicators that drive practice success and importance of continuous training to bridge the gap between current standings and desired goals. Further, Terri delves into innovative strategies like leveraging gift cards, optimizing scheduling, and planning for the upcoming year. This episode is a must-listen for those wanting to gain actionable insights and boost their practice's performance. Key Takeaways:
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| Raising Standards and Safety in the Medical Aesthetics Industry | 05 août 2025 | 00:24:14 | |
InTouch with Terri is brought to you by Podium: Podium is a platform providing AI-powered communication solutions for lead conversion and patient retention. In Touch with Terri listeners get their first month of Podium free CLICK HERE. Be sure to tune into the full conversation to uncover detailed insights into transforming your aesthetic practice by leveraging patient retention strategies. Subscribe for more episodes and stay informed about the latest developments and strategies in the industry Get InTouch with Terri!
Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies. Episode Summary:In this eye-opening episode of "In Touch with Terri," Terri Ross delves deep into the regulatory challenges and safety concerns facing the medical aesthetics industry, particularly med spas. Following a revelatory segment by John Oliver, Terri is prompted to address the misconceptions and dangers lurking in unregulated med spa operations which often mask as credible medical establishments. With nearly two decades of experience, she advocates for higher industry standards to safeguard consumer safety and elevate trust in the aesthetic market. Through her detailed analysis, Terri Ross calls for an evolution in the way medical spas are regulated and perceived. She emphasizes the necessity for stringent regulations, accreditation, and transparency to ensure client safety and ethical operational standards. Highlighting the burgeoning growth of pop-ups and alternative aesthetic models, this episode examines their implications on consumer trust and provider accountability, urging industry leaders to proactively set higher benchmarks for safety and service excellence. Key Takeaways:
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| Accreditation in Aesthetics | 22 juil. 2025 | 01:10:16 | |
InTouch with Terri is brought to you by Podium: Podium is a platform providing AI-powered communication solutions for lead conversion and patient retention. In Touch with Terri listeners get their first month of Podium free CLICK HERE. Be sure to tune into the full conversation to uncover detailed insights into transforming your aesthetic practice by leveraging patient retention strategies. Subscribe for more episodes and stay informed about the latest developments and strategies in the industry Get InTouch with Terri!
Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies. About the Guest:Thomas Terranova is the CEO of Quad A, a globally recognized accreditation body known for its dedication to surgical safety. He is an attorney by training, specializing in international mergers and acquisitions, with previous experience advising multinational corporations using data analytics. At Quad A, Thomas steers the organization's strategic direction, ensuring the adherence to quality standards across surgical and non-surgical medical aesthetic practices. Under his leadership, Quad A is pioneering a new accreditation initiative for non-surgical medical aesthetics to enhance patient safety and facility standards worldwide.
Welcome to this engaging episode of "In Touch with Terri," where we explore the dynamic world of accreditation in the booming aesthetics industry. Host Terri Ross converses with Thomas Terranova, CEO of Quad A, about an exciting and crucial initiative to introduce a global accreditation framework for non-surgical medical aesthetic practices, such as med spas. As the industry surges ahead with rapid growth, this initiative aims to bridge the current regulatory gap, providing a structured and formal oversight mechanism that has long been absent in non-surgical environments. In this revealing discussion, Terri and Thomas delve into the pressing safety gaps in the medical aesthetics sector. With an understanding that current growth has outpaced both regulations and common best practices, Thomas outlines the steps Quad A is taking to standardize safety, excellence, and consistency. The pair highlight the potential impacts of this initiative on both practitioners—ensuring legitimate, safe operations—and patients who will gain increased confidence in the services they receive. Attentive listeners will learn about the core pillars of this new accreditation framework, the challenges faced during its development, and its anticipated positive repercussions on the global stage. Key Takeaways:
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| Strategies to Thrive in the Summer for Aesthetic Practices | 25 juin 2025 | 00:26:29 | |
InTouch with Terri is brought to you by Podium: Podium is a platform providing AI-powered communication solutions for lead conversion and patient retention. In Touch with Terri listeners get their first month of Podium free CLICK HERE. Be sure to tune into the full conversation to uncover detailed insights into transforming your aesthetic practice by leveraging patient retention strategies. Subscribe for more episodes and stay informed about the latest developments and strategies in the industry Get InTouch with Terri!
Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies. Episode Summary: In this episode of "In Touch with Terri," Terri Ross provides a roadmap for thriving through the summer months by leveraging strategic growth opportunities. As practices face the common misconception of a "summer slowdown," Terri dismantles this myth by detailing eight actionable strategies for maintaining profitability and driving success into the next quarter. Her experience and insights serve as a beacon for aesthetic practices looking to maximize their potential and end the year strong. Drawing from her extensive background in sales training and consulting, Terri shares valuable tactics to help practices reframe their approach and capitalize on the summer surge. As the aesthetic industry navigates the often challenging summer period, Terri emphasizes the importance of data-driven decision-making and strategic marketing. She elaborates on the significance of understanding patient buying behaviors, optimizing team performance, and using profitability insights to guide business strategies. By focusing on treatment plans, leveraging key partnerships, and enhancing marketing efforts through social media and other channels, practices can realize remarkable growth. Terri's approach underscores the necessity of operating as a business-minded entity, highlighting the crucial role of sales training in achieving these goals. Key Takeaways:
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| Unlocking Aesthetic Practice Growth Through Patient Retention Strategies | 12 juin 2025 | 00:40:41 | |
InTouch with Terri is brought to you by Podium: Podium is a platform providing AI-powered communication solutions for lead conversion and patient retention. In Touch with Terri listeners get their first month of Podium free https://www.podium.com/trc/ About Terri's Guest: Izhak Musli In this enlightening episode of "In Touch with Terri," host Terri Ross reunites with her business partner and friend, Izhak Musli, to explore the transformative power of patient retention in the aesthetics industry. With Musli's extensive background in SaaS and analytics, the duo sheds light on the often-overlooked area of patient retention as a pivotal profit center for aesthetic practices. They discuss why practices should pivot from the continuous hunt for new patients and instead leverage innovative platforms like Get Kudos to enhance patient experience, drive loyalty, and maximize profitability. The conversation delves into the critical challenges that aesthetic practices face, such as the heavy reliance on new patient acquisition and the neglect of existing patient relationships. Musli explains how Get Kudos disrupts this norm by providing frictionless solutions to engage and retain patients. They discuss the elements that make the platform a game-changer: from its intelligent flow design that sidesteps typical app downloads to how it turns patient satisfaction metrics into actionable business growth strategies. The episode makes a compelling case for reshaping practice business models to prioritize customer satisfaction, continuous feedback, and a well-oiled retention strategy. Key Takeaways:
Be sure to tune into the full conversation to uncover detailed insights into transforming your aesthetic practice by leveraging patient retention strategies. Subscribe for more episodes and stay informed about the latest developments and strategies in the industry
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| How Podium's AI Platform is Shaping Aesthetic Practices | 02 avr. 2025 | 00:38:24 | |
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About Terri's Guest: Shannon Blake is the Director of Aesthetic Partnerships at Podium, a company that supports local businesses by providing modern, tech-driven solutions. With a diverse background, Shannon has played a pivotal role in introducing and integrating Podium's capabilities into the aesthetics industry over the past two years. Her mission focuses on assisting aesthetic practices to enhance client communication, streamline operations, and boost revenue through leveraging technology, particularly AI. Episode Summary:Welcome to Episode 102 of Season 10, "In Touch With Terri," where Terri Ross sits down with Shannon Blake from Podium to discuss the revolutionary role of artificial intelligence in aesthetics and business growth. As this episode unfolds, listeners dive into the intersection of technology and aesthetics, offering a unique perspective on modern solutions paving the way for success in the industry. With AI as a central theme, learn how future-ready AI technologies can optimize operations, enhance client communication, and transform aesthetic practices. During this episode, Terri and Shannon explore how Podium is setting itself apart by offering a consolidated platform that redefines patient interaction through AI advancements. From understanding customer expectations to revolutionizing the response time with AI-driven solutions, this episode emphasizes the growing importance of technology in the aesthetics sector. Shannon Blake shares insights into Podium's system, customizable features, and emphasizes building long-lasting relationships with clients while maintaining excellent service standards. Dive into this engaging conversation to uncover strategies for unlocking potential market growth using AI, text-based communication, and a robust CRM platform tailored for aesthetic practices. Key Takeaways:
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| The Economy & Its Impact on the Aesthetics Industry | 21 mars 2025 | 00:18:19 | |
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Terri Ross is a seasoned expert in the medical aesthetics industry with a notable background as a former Fortune 500 executive. She is an international speaker, Founder and CEO of Terri Ross Consulting, and Co-Founder of the 4S Summit, a sales and business mastery workshop for aesthetic professionals. Terri is highly regarded for her dedication to educating and supporting professionals in enhancing their operational efficiency and profitability within the medical aesthetics sector. Episode Summary:Welcome to Season 10 of "In Touch with Terri," where Terri Ross dives into pressing topics affecting the medical aesthetics industry today. As the landscape shifts amidst economic uncertainties, Terri addresses key factors influencing patient behaviors and revenue. In this compelling episode, she explores how aesthetic practices can pivot and evolve in response to these changes, armed with strategic insights and practical advice. Navigating the economic downturn, Terri Ross discusses the significance of understanding market trends and patient behavior shifts in the aesthetics industry. With inflation and rising costs impacting consumer spending, Terri emphasizes the importance of comprehensive treatment plans and patient retention strategies. Practitioner education is critical in offering diversified services that cater to patients' needs while maintaining profitability. The episode underscores leveraging technology like Podium's AI-powered communication platform to enhance lead conversion and streamline operations, ensuring practices continue thriving amid industry challenges. Key Takeaways:
Join Terri Ross as she delves into the evolving dynamics of the aesthetics industry. Tune in for more insightful content that can empower you to harness opportunities and strengthen your practice's position in the market. Stay connected for future episodes filled with actionable strategies and expert guidance. | |||
| Terri Ross: Hustle, Heart, and Ambition Unwrapped | 05 mars 2025 | 00:44:47 | |
Join us in celebrating this milestone of Terri's 100th episode as Terri Ross shares her journey, expertise, and future aspirations in the aesthetic industry. Don't miss out on this enlightening conversation, and look forward to more inspiring content from "In Touch with Terri." Stay tuned and connected with Terri's tribe for more transformative insights and strategies. Resources:
Terri Ross is a seasoned consultant in the aesthetic medical industry with an unmatched track record in sales and business operations. She is the Founder and CEO of Terri Ross Consulting, where she devotes her expertise to helping aesthetic practices maximize their profitability and operational efficiency. Terri has a noteworthy history of achieving significant success in medical sales, serving as a Director for renowned Fortune 500 companies like Johnson & Johnson and Zeltiq. Her journey from sales executive to a managing partner at a top med spa in Beverly Hills underpins her deep industry insight and her commitment to empowering aesthetic professionals through education and mentorship. Episode Summary: In this milestone 100th episode of "In Touch with Terri," Terri Ross deep dives into a vulnerable and inspiring retelling of her incredible journey from humble beginnings to industry leader. Engaging in a heartfelt conversation with InTouch with Terri, producer and longtime friend, Tim Cicciarelli, Terri reflects on the personal and professional milestones that shaped her career in the medical aesthetics industry. Released on Valentine's Day in celebration of five years of podcasting, this episode promises insight, emotion, and empowerment, appealing to listeners who aspire to make their mark in medical aesthetics. Terri opens up about her early life in Michigan, where she balanced the challenges of a blue-collar upbringing with an unyielding drive to succeed. She shares pivotal transitions, including her transformation from a successful sales executive at top pharmaceutical companies to a managing partner of a med spa in Beverly Hills. Emphasizing resilience, Terri transitions to discussing her significant pivots during the COVID-19 pandemic, which led to the creation of innovative services through her consulting company. Highlighting her role as a single mother and how this has driven her determination, Terri credits her daughter as a key motivator in her achievements. This episode is as much a celebration of growth as it is a message of hope and possibility for anyone seeking success in the aesthetics industry. Key Takeaways:
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| Unlocking Aesthetic Practice Growth: Marketing, AI, and Speed to Lead | 07 févr. 2025 | 00:40:07 | |
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Cameron Hemphill is a visionary entrepreneur and the CEO of Growth 99, a leading digital marketing and automation platform specifically designed for aesthetic practices. With a robust background in digital software development and AI marketing, Cameron has successfully scaled numerous practices to streamline operations and enhance patient engagement. Celebrated for his strategic insights and industry expertise, he has led Growth 99 to significant milestones, including a successful private equity acquisition. Cameron has been a pivotal figure in the aesthetics industry since 2017, building an enterprise that is well-regarded for its innovative solutions and market influence. Episode Summary:In this milestone episode of "In Touch with Terri," host Terri Ross is joined by Cameron Hemphill, CEO of Growth 99, for an enriching conversation as they conclude season nine and set the stage for what's to come in 2025. This episode, commemorating episode 99 and the timely alignment with Growth 99's branding, dives into the journey and innovative strategies behind the company's success. Listeners are offered a detailed exploration of effective marketing strategies tailored for aesthetic practices that focus on leveraging digital tools to enhance growth and patient engagement. Cameron and Terri discuss the transformation within the medical aesthetics industry and the critical role of digital marketing to attract and retain clients. With SEO-optimized terms such as "aesthetic practices," "digital marketing," and "patient engagement," they delve into the significance of having a solid marketing strategy. Cameron shares his insights on growing practices through comprehensive technology deployment, highlighting the powerful synergy between marketing and sales when structured effectively. The dialogue also emphasizes the importance of speed to lead, the value of data-driven strategies, and the future potential in AI marketing. Key Takeaways:
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| ShapeScale: A Game Changer in Body Composition | 03 janv. 2025 | 00:41:54 | |
Summary In this episode, Terri interviews Alex Wayenberg, CEO of ShapeScale, a groundbreaking company that has developed a 3D body scanning scale. The conversation explores Alex's background, the innovative technology behind ShapeScale, and its significant impact on the health and wellness industry, particularly in aesthetic practices. They discuss how ShapeScale differentiates itself from traditional body composition tools, the importance of authenticity and transparency in patient interactions, and share success stories from practices that have integrated ShapeScale into their services. In this conversation, Terri and Alex discuss the innovative ShapeScale technology that enhances patient tracking and marketing strategies in health and wellness. They explore how the device not only aids in body composition analysis but also fosters client referrals and retention through its user-friendly app. The discussion also covers the subscription model for accessing the technology and its future integration into consumer markets, emphasizing the importance of personalized health solutions. | |||
| End the Year Strong: 3 Strategies to Boost Aesthetic Practice | 04 déc. 2024 | 00:15:14 | |
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Terri Ross is a renowned expert in the aesthetic industry, admired for her extensive knowledge and expertise in sales training, strategic growth, and business consultancy. As an author and international speaker, Terri has carved a niche for herself as the premier consultant, helping aesthetic practices optimize their business operations and maximize their profitability. With a steadfast commitment to excellence, she leads her company, Terri Ross Consulting, where she offers specialized mentorship and training programs. Episode Summary:In this dynamic episode of "In Touch with Terri," Terri Ross explores the critical strategies aesthetic practices can leverage to boost profitability and close out the year successfully. Captivating and insightful, this episode equips industry professionals with actionable steps to enhance their business efficiency and financial performance. Ross emphasizes the urgency of taking decisive actions, urging listeners to seize the opportunity to drive their practice toward excellence. The episode elaborates on three key strategies pivotal for elevating profitability before the year ends: financial preparedness, maximizing holiday revenue opportunities, and strategic goal setting. Financial preparedness involves reconciling accounts, evaluating pricing, and forecasting for the upcoming year to ensure practices are financially stable and poised for growth. By optimizing holiday promotions and utilizing the increased consumer interest during the holidays, practices can capitalize on revenue opportunities without resorting to extensive discounting. Furthermore, Ross highlights the importance of setting strategic, measurable, and actionable goals to fuel business growth and maintain high performance. Key Takeaways:
Tune in to the full episode to dive deeper into these strategic insights and unlock the potential of your aesthetic practice. Stay updated with Terri Ross for more empowering discussions aimed at transforming your business productivity and success. | |||
| Launchpad to 2025: Preparing Your Aesthetic Practice for the Future | 14 nov. 2024 | 00:18:59 | |
Ready to take your practice to the next level? Visit terrirossconsulting.com to learn more about how Terri can help you grow your business, increase profitability, and achieve long-term success. Terri Ross is a distinguished key opinion leader in the medical aesthetics industry. With a wealth of experience as a keynote and international speaker, trainer, and growth consultant, Terri is renowned globally for her expertise in helping aesthetic practices grow and thrive. She is the founder and CEO of Terri Ross Consulting, where she provides strategic insights and actionable recommendations to empower medical and aesthetic practices to achieve exceptional results. Her industry knowledge and commitment to excellence make her a highly sought-after consultant and speaker worldwide. Episode Summary: In this insightful episode, Terri Ross returns to the podcast with a powerful message for medical aesthetics professionals. After a brief hiatus, she addresses the pressing concerns of the industry, which is currently experiencing a downturn of around 22%. With her usual candor and expertise, Terri shares five proven strategies to help aesthetic practices boost revenue as they approach the end of 2024. Throughout the episode, Terri emphasizes the importance of adopting innovative strategies such as charging consultation fees to establish value, developing robust membership and loyalty programs, optimizing retail sales, and investing in consistent staff training. She also highlights the significance of leveraging social proof through patient reviews and testimonials to build trust and attract new clients. With actionable insights backed by industry statistics, Terri provides aesthetic professionals with a roadmap to navigate the challenges they face, enhance their services, and secure long-term growth. Key Takeaways:
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| Risk & Reward: Mastering the Entrepreneurial Journey | 09 sept. 2024 | 00:43:26 | |
Ready to take your practice to the next level? Visit terrirossconsulting.com to learn more about how Terri can help you grow your business, increase profitability, and achieve long-term success. About Terri's Guest, Trixy Castro Episode Summary: In this episode of In Touch with Terri, Terri Ross welcomes Trixy Castro to discuss the powerful role of women in business and leadership. Trixy shares her incredible journey from humble beginnings to becoming a leading figure in real estate and finance. With insights into overcoming challenges, mindset transformation, and practical strategies for success, this episode is a goldmine for entrepreneurs looking to scale their ventures. Through compelling storytelling, Trixy details her background, the inspiration behind her business ventures, and the tenacity that fueled her success. She shares her formative experiences, emphasizing the importance of exposure to new opportunities and learning about money management. The conversation pivots to key leadership skills and how women can support one another to thrive in traditionally male-dominated industries, presenting a roadmap for achieving remarkable success. Key Takeaways:
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| Keeping Patients Engaged and Loyal with Effective Aesthetic Marketing | 29 août 2024 | 00:16:36 | |
Ready to take your practice to the next level? Visit terrirossconsulting.com to learn more about how Terri can help you grow your business, increase profitability, and achieve long-term success. In this episode of In Touch with Terri, renowned medical aesthetics expert Terri Ross reveals the secrets to keeping patients engaged and loyal through effective marketing strategies. With the aesthetic industry becoming increasingly competitive, it's more important than ever to view marketing as a strategic investment rather than just an expense. Terri shares eight essential strategies that every aesthetic practice should implement to drive sustainable growth, increase profitability, and build lasting patient relationships. Discover how to align your marketing efforts with high-ROI procedures, ensure consistent team training, and leverage data-driven insights to elevate your brand and stand out in the market. Whether you're a med spa, plastic surgery center, or integrative medicine practice, this episode is packed with actionable tips to help you maximize the impact of your marketing and keep your patients coming back. Listen now to unlock the keys to effective aesthetic marketing and transform your practice's marketing into a powerhouse for growth and loyalty!
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| Empowering Aesthetic Success Through Business Acumen and Mentorship | 08 août 2024 | 00:38:32 | |
Click Here to Schedule Your Growth Accelerator Call Terri's Guest: Yvonne Dellos Episode Summary: Welcome to another episode of "In Touch with Terri," where host Terri Ross is joined by the dynamic Yvonne Dellos, an influential leader in the aesthetics space. In this engaging episode, Yvonne and Terri delve into the vital aspects of building a successful aesthetic practice, sharing insights from their extensive professional journeys. Throughout the episode, Yvonne Dellos discusses her unconventional path into aesthetic medicine, transitioning from a hospital setting to founding her highly successful business, Results Medical Aesthetics and Weight Loss, in 2015. Yvonne underscores the importance of strong foundational knowledge, emphasizing the significant gaps in business acumen among many practitioners. She also highlights the necessity of continuous education and mentorship, which laid the groundwork for her Medical Aesthetic Art Institute (MaAI). Listeners will gain valuable insights into common challenges faced by Medspa owners, effective leadership strategies, and the crucial differences between coaching and consulting. Terri Ross and Yvonne Dellos share powerful narratives about overcoming personal and professional obstacles, pivoting towards philanthropy, and the importance of community and collaboration in the aesthetics industry. The episode also previews the upcoming MaAI conference, promising an intimate, energizing, and educational experience for attendees. Key Takeaways:
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| Boosting Conversion Rates in Your Aesthetics Practice | 17 juil. 2024 | 00:14:18 | |
In this enlightening episode of "In Touch with Terri," host Terri Ross shares her extensive expertise in the field of medical aesthetics, with over 16 years of experience in Fortune 500 companies and as the founder of Terri Ross Consulting. Terri delves into the crucial role of phone skills in transforming your front desk team into a powerhouse of efficiency and profitability. She highlights 18 practical tips for enhancing phone communication, from handling price objections to navigating the patient journey seamlessly. By emphasizing continuous training and evaluation, Terri provides a blueprint for practices to boost their conversion rates and overall business success. Key Takeaways:
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| From Startup to Empire: Mastering Medspa Growth | 27 juin 2024 | 00:46:50 | |
Ready to take your aesthetic practice to the next level? Start with a Growth Accelerator Call with Terri Ross Consulting. Get started today by visiting https://terrirossconsulting.com In this enlightening episode of 'In Touch with Terri,' host Terri Ross welcomes Victor Snyders, the entrepreneurial mastermind behind Skin Renewal in South Africa. Victor shares his incredible journey of transforming a small side hustle into a thriving empire of 20 clinics. He discusses the strategic frameworks and business principles that have fueled his success, emphasizing the indispensable value of lifelong learning. This episode dives deep into the nuances of scaling a practice, the importance of a unique selling proposition, and the role of emotional connections in consultations. Key Takeaways:
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Resources: Guest's Company: Skin Renewal South Africa https://www.skinrenewal.co.za Books Mentioned:
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| Unveiling the Weight Loss Revolution in MedSpas | 19 juin 2024 | 00:39:09 | |
Terri Ross welcomes special guest Dr. Johnny Franco to dive deep into a hot topic in aesthetic medicine: the integration of weight loss and wellness into med spas, a field where Dr. Franco has notably excelled. As a key opinion leader and expert plastic surgeon, Dr. Franco brings his extensive knowledge and successful experience, sharing how he has incorporated wellness, specifically weight loss programs, into his practice, transforming it substantially. In this episode, listeners will learn about the transformative journey Dr. Franco experienced personally and professionally by incorporating weight loss solutions like GLP medications into his plastic surgery practice. The discussion covers the broader implications of this integration on patient satisfaction and business profitability, highlighting the trends in the aesthetic industry. Key insights are provided on the practical aspects and strategies for successfully implementing such programs in a med spa. Their conversation also previews an exciting collaboration between Terri Ross Consulting and Dr. Franco's initiative to help other practices replicate his success, showing how these changes can revolutionize the aesthetic medicine landscape. Key Takeaways:
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| Swipe Away Credit card Processing Fees | 14 juin 2024 | 00:56:21 | |
About the Guest(s): Jeremy Lessaris: Jeremy Lessaris is a seasoned serial entrepreneur, investor, and former global marketing and communications executive. He is the founder and CEO of Payment Brokers, which is now Verifee, a fintech company leveraging AI to reduce costs. With over two decades of entrepreneurial experience, Jeremy has founded and led eight companies to successful exits. His vast expertise spans across SaaS, payments, and healthcare, and he has the distinct honor of ringing the bell at Nasdaq. Jeremy's insightful approach to business and dedication to helping small and medium-sized enterprises make him a revered figure in the industry. Episode Summary: In this episode of "In Touch with Terri" host Terri Ross dives deep into the intricacies of credit card processing fees with Jeremy Lessaris, founder and CEO of Payment Brokers, now Verifee. The conversation focuses on how aesthetic practices can significantly reduce their credit card processing fees without changing their current systems. Jeremy brings his extensive experience in the fintech industry to the table, explaining the various nuances, hidden costs, and the predatory nature of the credit card processing industry. Jeremy underscores the complexity and intentional obfuscation of credit card statements, sharing how his company, Verifi, uses sophisticated AI and machine learning technologies to help businesses navigate and minimize these costs. The discussion also touches on the unethical pricing strategies adopted by many processing companies and software vendors, and Jeremy provides actionable advice on how businesses can save money immediately. This episode is a must-listen for practice owners seeking to optimize their financial operations and boost profitability. Key Takeaways:
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| Top Mistakes Aesthetic Practice Owners Make and How to Avoid Them | 13 mai 2024 | 00:18:54 | |
Terri Ross is a renowned consultant specializing in the business side of aesthetics. With over 20 years in aesthetic medicine, Terri has an impressive portfolio that ranges from leading sales teams in Fortune 500 companies to owning a medical spa and starting a SAS platform. She has proven her expertise by consulting for twelve years, writing training courses, and dedicating her career to helping businesses grow, scale, and sell. Notably, Terri emphasizes her strength in sales training and working with businesses to achieve their full potential. Episode Summary:In this insightful episode of the podcast, Terri Ross of Terri Ross Consulting addresses the critical mistakes commonly made by aesthetic practice owners and providers, focusing on the business aspects that often go overlooked in this crowded and competitive industry. She shares her wealth of knowledge and experience to guide listeners through the intricacies of running a successful practice. Terri dives into the importance of not attempting to tackle every challenge alone and the vital need for tracking, systems, and consistency in business operations. She emphasizes that being busy shouldn't be confused with being profitable and that investing in expertise and proper resources can lead to substantial growth and financial freedom. By bringing attention to common pitfalls like price matching and succumbing to the allure of the "shiny new object," Terri provides clear solutions to enhance the business acumen of those in the aesthetic space. Key Takeaways:
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| An Entrepreneurial Rollercoaster: Scaling Multiple Locations | 17 mars 2024 | 00:43:06 | |
About the Guest(s): Julie Acarregui is a distinguished figure in the aesthetic industry, known for her role as the founder and medical director of Pure Medical Spa, which has expanded to operate across three locations in Idaho. Julie comes with a deep clinical background as a Registered Nurse Anesthetist since 1996, holding a Master's degree in anesthesia from the University of Texas Health Sciences and priding herself on a ten-year tenure as an army veteran. She has paved her way to become a nationally renowned aesthetic cosmetic injector and is recognized as the number one Sculptra injector in Idaho. Additionally, Julie takes on the responsibility of being a national trainer for Galderma Aesthetic Injector Network (GAIN). Episode Summary:In this insightful episode of 'In Touch with Terri,' host Terri Ross invites the accomplished Julie Acarregui to delve into her personal journey within the dynamic world of medical aesthetics. Starting with a heartfelt introduction, Terri sets the scene for an episode rich with entrepreneurial spirit, resilience, and expert knowledge. From Julie's initial steps towards creating a reputable med spa during an economic downturn to proficiently managing multiple locations with finesse, the episode offers a treasure trove of wisdom for anyone in the aesthetic space. Julie shares her transformation from a clinical provider to a business maven, her strategic decision-making processes, and the vital role of consistent learning, collaboration, and adaptation in achieving business success. Listen as they discuss overcoming business challenges, executing comprehensive team training, and the pivotal restructuring of their compensation model to fuel exponential growth. Key Takeaways:
If you are ready to create change and want to learn more about APX, please visit www.apxplatform.com to schedule a discovery call. Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. | |||
| 5 Things the Most Successful Salespeople Do | 04 mars 2024 | 00:21:22 | |
In this insightful episode of "In Touch with Terri," host Terri Ross shares her "zone of genius" with listeners, focusing on the top five habits of the most successful salespeople. Engaging and knowledgeable, Terri reframes the concept of salesmanship within the medical aesthetic practice as an activity rooted in service and education, not just transactions. She taps into her extensive experience to deliver actionable strategies that transform how practices can approach sales, client relationships, and growth. Terri discusses the importance of creating lasting relationships, staying ahead of industry trends, being persuasive, maintaining a resilient mindset, and holding oneself accountable. She emphasizes the significance of continuous learning and adaptability in the ever-evolving field of medical aesthetics. With a combination of personal anecdotes and professional guidance, this episode offers valuable insights, whether you're at the front desk or managing an entire practice. Key Takeaways:
If you are ready to create change and want to learn more about APX, please visit www.apxplatform.com to schedule a discovery call. Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. | |||
| How To Set Up An Exit Strategy For Your Aesthetic Practice | 14 févr. 2024 | 00:16:40 | |
In this captivating episode of In Touch with Terri, Terri Ross, delves into the increasingly pertinent subject of preparing to sell an aesthetic practice. Drawing on her wealth of experience and expertise, Terri outlines the essential strategies and considerations for owners looking to create a successful exit plan for their business. With a focus on positioning practices to attract and satisfy the rigorous requirements of private equity investors, this episode is packed with actionable advice. Terri highlights the importance of understanding key financial indicators such as EBITDA, patient conversion rates, and revenue targets that appeal to potential buyers. She also stresses the value of a well-trained, productive team and operational excellence as critical factors that influence the attractiveness of an aesthetic practice to investors. Throughout the episode, Terri interweaves fundamental business principles, such as understanding the unique value proposition, with insights into industry benchmarks and growth opportunities. Key Takeaways:
If you are ready to create change and want to learn more about APX, please visit www.apxplatform.com to schedule a discovery call. Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. | |||
| From Mediocre to Million-Dollar Practice Using Al | 25 janv. 2024 | 00:47:30 | |
About The Guest(s): Dr. Shitel Patel is a double board-certified plastic surgeon and the owner and founder of Lift Plastic Surgery in Houston. He is also the owner and founder of Advital, a business intelligence CRM for aesthetic medicine and a medical lead management system. Episode: Summary: Dr. Shitel Patel discusses the importance of embracing AI and technology in the aesthetic medicine industry. He shares his journey as a plastic surgeon and the challenges he faced in building his practice. Dr. Patel explains how Advital, his software company, helps practices improve their marketing, communication, and patient journey. He emphasizes the need for accountability and process in running a successful practice and highlights the power of AI in lead management and conversion. Dr. Patel also discusses the future of AI in the industry and the importance of continuous improvement and adaptation. Key Takeaways: - Embrace AI and technology to improve marketing, communication, and patient journey. - Accountability and process are essential for running a successful practice. - AI can help manage leads, improve response times, and automate follow-ups. - The fortune is in the follow-up; consistent and meaningful communication with patients is crucial. - The successful practice has a well-defined process for consultations, pre- and post-operative care. If you are ready to create change and want to learn more about APX, please visit www.apxplatform.com to schedule a discovery call. Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. | |||
| The Secrets to Selling Your Med Spa: Insights from a Leading Industry CEO | 05 déc. 2023 | 00:51:56 | |
About The Guest(s): Dan Schacter is the CEO of Cosmetic Physician Partners (CPP), one of the largest partnerships of med spas and plastic surgery practices in the nation. With over 30 locations, CPP's leadership team has built one of Canada's largest and highest-rated MedSpa networks, Victoria Park. Dan brings a data-driven approach to the industry and focuses on the importance of culture and people in running successful clinics. Summary: In this episode, Terri Ross interviews Dan Schacter, the CEO of Cosmetic Physician Partners (CPP), about the process of selling a med spa or plastic surgery practice. Dan shares insights on when the right time to sell might be, the factors that affect valuation, and the importance of culture and people in running a successful clinic. He also provides tips for preparing for a sale and finding the right partner. Key Takeaways:
If you are ready to create change and want to learn more about APX, please visit www.apxplatform.com to schedule a discovery call. Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. | |||
| My Entrepreneurial Journey: 7 Lessons Learned Along the Way | 20 oct. 2023 | 00:21:18 | |
Summary: In this episode, Terri Ross shares seven valuable lessons she has learned throughout her entrepreneurial journey in the aesthetic space. She emphasizes the importance of adaptability, resilience, positive team culture, networking, continuous learning, time management, and work-life balance. Terri's personal experiences and insights provide valuable guidance for entrepreneurs and professionals in the industry. Key Takeaways:
If you are ready to create change and want to learn more about APX, please visit www.apxplatform.com to schedule a discovery call. Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. | |||
| Data-Driven Social Media | 19 sept. 2023 | 00:46:57 | |
Terri Ross sits down with Claire Larson and Jennifer Hatton, Co-Founders of MedSpa Social to talk about a topic that is the source of a lot of anxiety among medical spa owners – how to execute a winning social media strategy. If you are like most med spa owners, you have a ton of questions about social media. On today's podcast, Terri's engaging interview will get you the answers you need! So tune it as you'll want to listen to this episode to save time and money when it comes to social media! Download the MedSpa Social Channels Basics Checklist: https://inboundphotos.shootproof.com/gallery/22417081 If you are ready to create change and want to learn more about APX, please visit www.apxplatform.com to schedule a discovery call. Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. | |||
| Creating New Revenue Streams with Non-Invasive Hair Loss Solutions With Drew Fine | 05 sept. 2023 | 00:31:58 | |
Terri Ross interviews Drew Fine, a Fractional Executive and Advisor for Get Hair MD. They discuss the non-invasive hair loss solutions offered by Get Hair MD and how it can be a profitable revenue stream for aesthetic practices. Drew shares his background in the aesthetic space and his experience working with major companies in the industry. He explains the history and business model of Get Hair MD, which focuses on licensing their suite of solutions and protocols to aesthetic practices. The goal is to create a brand new hair vertical within these practices, offering exclusive territories and marketing support. Drew highlights the target audience for Get Hair MD, which includes patients suffering from hair loss and thinning hair. He emphasizes the non-invasive nature of the treatments and the high completion rate of the protocol. Drew also discusses the training and marketing support provided by Get Hair MD, including social media advertising and influencer partnerships. The episode concludes with a call to action for interested practitioners to reach out to Drew for more information. Key Takeaways:
If you are ready to create change and want to learn more about APX, please visit apxplatform.com to schedule a discovery call. Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQIf you found this episode valuable, please share this with a friend or colleague that would benefit from listening. | |||
| The Value of Training, Data, and KPIs | 22 août 2023 | 00:38:21 | |
**Key Takeaways:** Dr. David Turer, a plastic and reconstructive surgeon, joins Terri to discuss the challenges and best practices in the aesthetic medicine industry. Dr. Turer shares his journey from engineering to medicine and how he navigated the business side of running a practice. He emphasizes the importance of understanding the financials and data of a practice, as well as the need for continuous learning and improvement. Dr. Turer also highlights the significance of developing a treatment plan and effectively communicating with patients to achieve their desired results. If you are ready to create change and want to learn more about APX, please visit apxplatform.com to schedule a discovery call. Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. | |||
| 6 Proven Methods to Increase Outcomes & Profit | 01 août 2023 | 00:26:49 | |
Key Takeaways:
In this episode, Terri discusses the importance and value of sales training for aesthetic practices. She emphasizes that as providers, it is their obligation to diagnose and provide the best possible treatment plan for patients. Terri shares her own background in sales and highlights the need for comprehensive and holistic treatment plans in aesthetic medicine. She also addresses common misconceptions and fears around sales in the industry. Terri provides insights into the six proven methods of what sales training can do for a practice, including building trust, increasing revenue per hour, and improving patient retention and lifetime value. If you are ready to create change and want to learn more about APX, please visit apxplatform.com to schedule a discovery call. Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ
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| The Value of Patient Education & Engagement | 27 juin 2023 | 00:47:48 | |
Tune in to this episode of In Touch with Terri as she shares some exciting news about the recent merger that just took place between APX Platform and Engage Technologies Group and how the addition of the patient engagement feature along with APX's practice optimization provides a comprehensive practice performance system that will Terri will take a deep dive into the value of patient engagement, the critical gap that currently exists in the industry, how it can differentiate your practice and give you a competitive edge, and enhance the patient experience by fostering buy-in, helping to provide education which makes them more informed and proving a higher patient conversion ratio. If you are ready to create change and want to learn more about APX, please visit apxplatform.com to schedule a discovery call. Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. | |||
| Leveraging Patient Financing with Care Credit to Build Your Practice Revenue and Retention | 05 juin 2023 | 00:24:50 | |
Join Terri Ross for this informative episode of InTouch with Terri as she sits down with Nick Mattia of Care Credit to talk about the importance of offering patient financing solutions in your medical aesthetic practice. We've all been watching the economy for signs of a recession. You might have questions and be wondering what you can do to prepare yourself for patients who may be hesitant to spend? We've got answers, so you'll want to listen to this power-packed podcast to learn how patient financing can play a significant role in recession-proofing your practice. f you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.
If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.
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| Trends in Men's Skincare & Grooming | 19 mai 2023 | 00:50:19 | |
Tune in to this high-energy, dynamic episode of InTouch with Terri as she sits down with Drew Plotkin, Emmy award-winning producer; author; and marketing guru to some of the biggest names in beauty, consumer goods, and entertainment industry – as well as the Founder and CDO (Chief Dude Officer) of men's skincare line DERM DUDE. Terri and Drew dish about:
If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call. Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. | |||
| How to Manage Risk in Your Aesthetic Practice | 01 mai 2023 | 00:35:53 | |
Tune in to this engaging episode of InTouch with Terri as she sits down with Leslie Tracey, the founder of the first financial practice solely focused on the medical aesthetic space. Leslie's lifelong passion is helping women in the medical aesthetics industry protect their practices, retain and attract the best employees, and create an exit strategy on their own terms. She focuses on bringing the very unsexy topic of risk management into every business building and exit conversation to ensure her clients make the smartest business decisions possible. Download Leslie's Risk Management Checklist Here: https://www.traceydonavan.com/riskmanagementchecklist If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call. Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. | |||
| Building and Scaling an Aesthetics Brand | 03 avr. 2023 | 00:47:06 | |
Tune in to this brand new episode of InTouch with Terri as she sits down with Eric Casaburi, founder and CEO of Serotonin Centers to talk about building and scaling a brand in the aesthetic space. Terri and Eric have an enlightening conversation about his entrepreneurial spirit and journey and his passion for advancing the health and well being for men and women.
If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call. Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. | |||
| The "We-Work Concept, A new Cloud Medspa | 20 mars 2023 | 00:46:17 | |
Tune in to this dynamic episode of InTouch with Terri as she sits down with Ignacia Fanlo (Iggy), founder and CEO of Vansanity to talk about the "We Work" concept for medical aesthetic practitioners and entrepreneurs and his new CloudMedSpa service – a non-branded, franchise available to ANY and ALL medical spas and aesthetic practices anywhere in the world. We'll hear how he developed the concept, what challenges or hurdles it helps solve for aesthetic practices, and why you might want to be the first in your area to participate. If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call. Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.
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| How to Eliminate Overwhelm When Starting a Medical Aesthetic Practice | 03 févr. 2023 | 00:11:19 | |
HOW TO START YOUR OWN MULTI-MILLION DOLLAR AESTHETIC PRACTICE: 6 MONTH PROGRAM The APX "How to Start Your Own Multi-Million Dollar Aesthetic Practice: 6 Month Incubator Program" will begin another session on February 20, 2023. OVERVIEW OF 6 MONTH PROGRAMThis comprehensive New Practice Development Program covers the 3 stages of new development STAGE 1: VISION, MISSION, FEASIBILITY, START UP COSTS AND PROFORMAIncludes: competitive analysis, target demographics, researching and building startup costs, determining revenue per hour, labor costs, rent, marketing, administrative costs, creating a forecast and budget STAGE 2: BUSINESS PLAN AND LOAN PROCUREMENTIncludes: Developing business plan, loan application and process, hiring a commercial broker, lease negotiation, review of lease, letter of intent, the role of the architect and criteria for selection, build-out timeline, selecting a General Contractor, the bid process and construction oversight STAGE 3: IMPLEMENTATION TO LAUNCHIncludes: Marketing, pre-launch planning and execution, systems (PMS, EMR, accounting software), communication, equipment, supplies, HR, recruiting, onboarding, external systems, clinical and operations, legal, regulatory use tax, vendor training, staff orientation, planning launch event. https://apxplatform.com/new-practice-development-course/ Register for the Aesthetic Success 4/S Summit in Park City, Utah on February 16, 2023: https://www.theaestheticsuccess.com/ If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call. Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.
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