Ready to take your practice to the next level? Visit terrirossconsulting.com to learn more about how Terri can help you grow your business, increase profitability, and achieve long-term success.

In this episode of In Touch with Terri, renowned medical aesthetics expert Terri Ross reveals the secrets to keeping patients engaged and loyal through effective marketing strategies. With the aesthetic industry becoming increasingly competitive, it's more important than ever to view marketing as a strategic investment rather than just an expense. Terri shares eight essential strategies that every aesthetic practice should implement to drive sustainable growth, increase profitability, and build lasting patient relationships.

Discover how to align your marketing efforts with high-ROI procedures, ensure consistent team training, and leverage data-driven insights to elevate your brand and stand out in the market. Whether you’re a med spa, plastic surgery center, or integrative medicine practice, this episode is packed with actionable tips to help you maximize the impact of your marketing and keep your patients coming back.

Listen now to unlock the keys to effective aesthetic marketing and transform your practice’s marketing into a powerhouse for growth and loyalty!

 

Click Here to Schedule Your Growth Accelerator Call

Terri's Guest: Yvonne Dellos
Yvonne Dellos is a highly esteemed figure in the aesthetics industry, known for her innovative contributions and leadership. She is the CEO and Medical Director of the Medical Aesthetic Art Institute (MaAI), which she founded in 2018. With a background in nursing and as a nurse practitioner, Yvonne has built a reputation as a trailblazer in the aesthetic space. Her institute provides leading training programs used by over 750 medical spas. Additionally, she is a Key Opinion Leader (KOL) in the aesthetics industry and a sought-after consultant for brands like Prollenium, Benev, and Merz.

Episode Summary:

Welcome to another episode of “In Touch with Terri,” where host Terri Ross is joined by the dynamic Yvonne Dellos, an influential leader in the aesthetics space. In this engaging episode, Yvonne and Terri delve into the vital aspects of building a successful aesthetic practice, sharing insights from their extensive professional journeys.

Throughout the episode, Yvonne Dellos discusses her unconventional path into aesthetic medicine, transitioning from a hospital setting to founding her highly successful business, Results Medical Aesthetics and Weight Loss, in 2015. Yvonne underscores the importance of strong foundational knowledge, emphasizing the significant gaps in business acumen among many practitioners. She also highlights the necessity of continuous education and mentorship, which laid the groundwork for her Medical Aesthetic Art Institute (MaAI). Listeners will gain valuable insights into common challenges faced by Medspa owners, effective leadership strategies, and the crucial differences between coaching and consulting.

Terri Ross and Yvonne Dellos share powerful narratives about overcoming personal and professional obstacles, pivoting towards philanthropy, and the importance of community and collaboration in the aesthetics industry. The episode also previews the upcoming MaAI conference, promising an intimate, energizing, and educational experience for attendees.

Key Takeaways:

• Foundational Strength: The importance of building a solid foundation in business fundamentals is crucial for long-term success in the aesthetics industry.

• Continuous Learning & Mentorship: Investing in continuous education and having a strong mentor can dramaticallydrastically accelerate professional growth.

• Leadership & Culture: Effective leadership and a strong company culture are essential for maintaining a cohesive and motivated team.

• Coaching vs. Consulting: Understanding the distinct roles of coaching, which focuses on mindset and accountability, versus consulting, which provides tactical business insights.

• Philanthropy & Giving Back: As professionals achieve financial success, shifting focus towards philanthropic efforts can provide a deeper sense of fulfillment and purpose.

Resources:

• MAAI Conference Information: Medical Aesthetic Art Institute

• Yvonne Dellos’ Instagram: Medical Aesthetic Art Institute

• Terri's Website: Terri Ross Consulting Website

• Books Mentioned:

• The Four Agreements by Don Miguel Ruiz

• Start with Why by Simon Sinek

 

About The Guest(s): Dr. Shitel Patel is a double board-certified plastic surgeon and the owner and founder of Lift Plastic Surgery in Houston. He is also the owner and founder of Advital, a business intelligence CRM for aesthetic medicine and a medical lead management system.

Episode: Summary: Dr. Shitel Patel discusses the importance of embracing AI and technology in the aesthetic medicine industry. He shares his journey as a plastic surgeon and the challenges he faced in building his practice. Dr. Patel explains how Advital, his software company, helps practices improve their marketing, communication, and patient journey. He emphasizes the need for accountability and process in running a successful practice and highlights the power of AI in lead management and conversion. Dr. Patel also discusses the future of AI in the industry and the importance of continuous improvement and adaptation.

Key Takeaways:

- Embrace AI and technology to improve marketing, communication, and patient journey.

- Accountability and process are essential for running a successful practice.

- AI can help manage leads, improve response times, and automate follow-ups.

- The fortune is in the follow-up; consistent and meaningful communication with patients is   crucial.

- The successful practice has a well-defined process for consultations, pre- and post-operative care.

If you are ready to create change and want to learn more about APX, please visit www.apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

About The Guest(s):
Dan Schacter is the CEO of Cosmetic Physician Partners (CPP), one of the largest partnerships of med spas and plastic surgery practices in the nation. With over 30 locations, CPP's leadership team has built one of Canada's largest and highest-rated MedSpa networks, Victoria Park. Dan brings a data-driven approach to the industry and focuses on the importance of culture and people in running successful clinics.
Summary:
In this episode, Terri Ross interviews Dan Schacter, the CEO of Cosmetic Physician Partners (CPP), about the process of selling a med spa or plastic surgery practice. Dan shares insights on when the right time to sell might be, the factors that affect valuation, and the importance of culture and people in running a successful clinic. He also provides tips for preparing for a sale and finding the right partner.
Key Takeaways:

• The right time to sell a practice depends on factors such as whether you're still having fun, if your business is still growing, and if you've prepared yourself for the sale.
• Valuation is determined by factors such as EBITDA (earnings before interest, tax, depreciation, and amortization) and the multiple applied to it.
• Factors that can increase valuation include having multiple providers, being located in a growing region, and having a higher percentage of med spa revenue.
• It's important to get your financials in order and clean up any accounting issues before a sale.
• Communication and community are key to running a successful clinic, and it's important to find a partner who values these aspects.

If you are ready to create change and want to learn more about APX, please visit www.apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

Summary: In this episode, Terri Ross shares seven valuable lessons she has learned throughout her entrepreneurial journey in the aesthetic space. She emphasizes the importance of adaptability, resilience, positive team culture, networking, continuous learning, time management, and work-life balance. Terri's personal experiences and insights provide valuable guidance for entrepreneurs and professionals in the industry.

Key Takeaways:

• Lesson 1: Adaptability is crucial for success as an entrepreneur, as it allows you to navigate changing circumstances and market conditions.
• Lesson 2: Resilience is paramount to overcome challenges and setbacks, and it is essential to maintain a deep belief in yourself and your purpose.
• Lesson 3: Establishing a positive team culture is vital for building a successful organization, and it requires effective leadership, communication, and recognition of team members' contributions.
• Lesson 4: Networking is essential for professional growth and can open doors to new opportunities and partnerships.
• Lesson 5: Continuous learning is key to staying informed, acquiring new skills, and adapting to the evolving business landscape.
• Lesson 6: Time management is crucial for balancing work and personal life, and effective time blocking can enhance productivity and create more freedom.
• Lesson 7: Work-life balance is essential for personal well-being and maintaining meaningful relationships, and it is important to prioritize self-care and quality time with loved ones.

If you are ready to create change and want to learn more about APX, please visit www.apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

Terri Ross sits down with Claire Larson and Jennifer Hatton, Co-Founders of MedSpa Social to talk about a topic that is the source of a lot of anxiety among medical spa owners – how to execute a winning social media strategy. If you are like most med spa owners, you have a ton of questions about social media. On today’s podcast, Terri’s engaging interview will get you the answers you need! So tune it as you’ll want to listen to this episode to save time and money when it comes to social media!

Download the MedSpa Social Channels Basics Checklist: https://inboundphotos.shootproof.com/gallery/22417081

If you are ready to create change and want to learn more about APX, please visit www.apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

Terri Ross interviews Drew Fine, a Fractional Executive and Advisor for Get Hair MD. They discuss the non-invasive hair loss solutions offered by Get Hair MD and how it can be a profitable revenue stream for aesthetic practices. Drew shares his background in the aesthetic space and his experience working with major companies in the industry. He explains the history and business model of Get Hair MD, which focuses on licensing their suite of solutions and protocols to aesthetic practices.

The goal is to create a brand new hair vertical within these practices, offering exclusive territories and marketing support. Drew highlights the target audience for Get Hair MD, which includes patients suffering from hair loss and thinning hair. He emphasizes the non-invasive nature of the treatments and the high completion rate of the protocol. Drew also discusses the training and marketing support provided by Get Hair MD, including social media advertising and influencer partnerships. The episode concludes with a call to action for interested practitioners to reach out to Drew for more information.

Key Takeaways:

• Get Hair MD offers non-invasive hair loss solutions for aesthetic practices.
• The business model involves licensing the suite of solutions and protocols to practices, providing exclusive territories and marketing support.
• The target audience includes patients with hair loss and thinning hair, who are looking for non-invasive treatments.
• The protocol has a high completion rate and can be customized to fit into existing treatment offerings.
• Get Hair MD provides training and marketing support, including social media advertising and influencer partnerships.

If you are ready to create change and want to learn more about APX, please visit apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQIf you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

**Key Takeaways:**

1. Understanding the financials and data of a practice is crucial for success in the aesthetic medicine industry.
2. Developing a treatment plan and effectively communicating with patients can lead to better patient retention and increased revenue.
3. Continuous learning and improvement are essential for staying competitive in the field.
4. Asking hard questions and negotiating job terms are important steps when joining a practice.
5. Conversion rates play a significant role in practice growth and should be regularly monitored and improved.

Dr. David Turer, a plastic and reconstructive surgeon, joins Terri to discuss the challenges and best practices in the aesthetic medicine industry. Dr. Turer shares his journey from engineering to medicine and how he navigated the business side of running a practice. He emphasizes the importance of understanding the financials and data of a practice, as well as the need for continuous learning and improvement. Dr. Turer also highlights the significance of developing a treatment plan and effectively communicating with patients to achieve their desired results. 


If you are ready to create change and want to learn more about APX, please visit apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

Key Takeaways:

1. Sales training is an investment with a high return on investment for aesthetic practices.
2. Providers have an obligation to diagnose and provide comprehensive treatment plans for patients.
3. Effective sales training can build trust, increase revenue per hour, and improve patient retention and lifetime value.

In this episode, Terri discusses the importance and value of sales training for aesthetic practices. She emphasizes that as providers, it is their obligation to diagnose and provide the best possible treatment plan for patients. Terri shares her own background in sales and highlights the need for comprehensive and holistic treatment plans in aesthetic medicine. She also addresses common misconceptions and fears around sales in the industry. Terri provides insights into the six proven methods of what sales training can do for a practice, including building trust, increasing revenue per hour, and improving patient retention and lifetime value.

If you are ready to create change and want to learn more about APX, please visit apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

Tune in to this episode of In Touch with Terri as she shares some exciting news about the recent merger that just took place between APX Platform and Engage Technologies Group and how the addition of the patient engagement feature along with APX’s practice optimization provides a comprehensive practice performance system that will
revolutionize the medical aesthetics industry.

Terri will take a deep dive into the value of patient engagement, the critical gap that currently exists in the industry, how it can differentiate your practice and give you a competitive edge, and enhance the patient experience by fostering buy-in, helping to provide education which makes them more informed and proving a higher patient conversion ratio.

If you are ready to create change and want to learn more about APX, please visit apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

Join Terri Ross for this informative episode of InTouch with Terri as she sits down with Nick Mattia of Care Credit to talk about the importance of offering patient financing solutions in your medical aesthetic practice. 

We’ve all been watching the economy for signs of a recession. You might have questions and be wondering what you can do to prepare yourself for patients who may be hesitant to spend? We’ve got answers, so you’ll want to listen to this power-packed podcast to learn how patient financing can play a significant role in recession-proofing your practice.

f you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

 

 

Tune in to this high-energy, dynamic episode of InTouch with Terri as she sits down with Drew Plotkin, Emmy award-winning producer; author; and marketing guru to some of the biggest names in beauty, consumer goods, and entertainment industry – as well as the Founder and CDO (Chief Dude Officer) of men’s skincare line DERM DUDE.

Terri and Drew dish about:

• His rise to the top of the mens’ grooming industry

• The latest trends and areas of opportunities over the next 5-10 years in men’s skincare and grooming

• What actions aesthetic practices can take now to prepare for those changes

• And finally how aesthetic practices can better reach the male demographic in creative and innovative ways.

If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

In this enlightening episode of "In Touch with Terri," host Terri Ross shares her extensive expertise in the field of medical aesthetics, with over 16 years of experience in Fortune 500 companies and as the founder of Terri Ross Consulting. Terri delves into the crucial role of phone skills in transforming your front desk team into a powerhouse of efficiency and profitability.

She highlights 18 practical tips for enhancing phone communication, from handling price objections to navigating the patient journey seamlessly. By emphasizing continuous training and evaluation, Terri provides a blueprint for practices to boost their conversion rates and overall business success.

Key Takeaways:

• Investment in Training: Continuous training of front desk teams is essential for creating exceptional customer experiences and driving business growth.
• Handling Objections: Effective strategies for confidently navigating price inquiries can significantly boost conversion rates.
• Consistent Communication: Standardizing how your team communicates the practice's unique value proposition ensures consistency and effectiveness.
• Follow-Up Processes: Implementing robust follow-up processes can lead to improved patient engagement and increased revenue.
• KPIs and Evaluation: Regularly monitoring and analyzing key performance indicators (KPIs) helps connect training efforts to business outcomes.

Resources:

• Terri Ross Consulting: terrirossconsulting.com
• Schedule a Discovery Call: api.leadconnectorhq.com/widget/form/i5OJmtQXow3BbQzVGfrn

Tune in to this engaging episode of InTouch with Terri as she sits down with Leslie Tracey, the founder of the first financial practice solely focused on the medical aesthetic space. Leslie’s lifelong passion is helping women in the medical aesthetics industry protect their practices, retain and attract the best employees, and create an exit strategy on their own terms. She focuses on bringing the very unsexy topic of risk management into every business building and exit conversation to ensure her clients make the smartest business decisions possible. 

Download Leslie's Risk Management Checklist Here: https://www.traceydonavan.com/riskmanagementchecklist

If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

Tune in to this brand new episode of InTouch with Terri as she sits down with Eric Casaburi, founder and CEO of Serotonin Centers to talk about building and scaling a brand in the aesthetic space.  Terri and Eric have an enlightening conversation about his entrepreneurial spirit and journey and his passion for advancing the health and well being for men and women. 

• You’ll hear how after spending 15+ years growing on the most nationally recognized fitness brands—with over 150 gyms, serving 500,000+ members, across 16 states under his leadership, Eric noticed many health and fitness enthusiasts were fighting an uphill battle against their own aging process and were no longer getting the results they expected from their efforts.

• Wanting to give them a solution to recalibrate, Eric founded Serotonin Anti-Aging Centers in 2021–giving members and clients a road map for their lifelong wellness journey, no matter where they are on the continuum. 

• He has since built and scaled an incredible brand and has more than 40 new franchise locations in development.

If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

Tune in to this dynamic episode of InTouch with Terri as she sits down with Ignacia Fanlo (Iggy), founder and CEO of Vansanity to talk about the “We Work” concept for medical aesthetic practitioners and entrepreneurs and his new CloudMedSpa service – a non-branded, franchise available to ANY and ALL medical spas and aesthetic practices anywhere in the world. 

We’ll hear how he developed the concept, what challenges or hurdles it helps solve for aesthetic practices, and why you might want to be the first in your area to participate.

If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

 

HOW TO START YOUR OWN MULTI-MILLION DOLLAR AESTHETIC PRACTICE: 6 MONTH PROGRAM

The APX "How to Start Your Own Multi-Million Dollar Aesthetic Practice: 6 Month Incubator Program“ will begin another session on February 20, 2023.

OVERVIEW OF 6 MONTH PROGRAM

This comprehensive New Practice Development Program covers the 3 stages of new development

STAGE 1: VISION, MISSION, FEASIBILITY, START UP COSTS AND PROFORMA

Includes: competitive analysis, target demographics, researching and building startup costs, determining revenue per hour, labor costs, rent, marketing, administrative costs, creating a forecast and budget

STAGE 2: BUSINESS PLAN AND LOAN PROCUREMENT

Includes: Developing business plan, loan application and process, hiring a commercial broker, lease negotiation, review of lease, letter of intent, the role of the architect and criteria for selection, build-out timeline, selecting a General Contractor, the bid process and construction oversight

STAGE 3: IMPLEMENTATION TO LAUNCH

Includes: Marketing, pre-launch planning and execution, systems (PMS, EMR, accounting software), communication, equipment, supplies, HR, recruiting, onboarding, external systems, clinical and operations, legal, regulatory use tax, vendor training, staff orientation, planning launch event.

https://apxplatform.com/new-practice-development-course/

Register for the Aesthetic Success 4/S Summit in Park City, Utah on February 16, 2023: https://www.theaestheticsuccess.com/

If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

 

 

 

Join Terri Ross in to this “from the heart” episode of InTouch with Terri as she reveals the WHY behind the creation of her brand new experiential learning opportunity called the 4S Summit, presented by Aesthetic Success.   Terri reveals why she is determined to not rest on her laurels but to continue to look for new avenues to help aesthetic medicine owners, providers, and managers learn how to master the business of aesthetics.

Register for the Aesthetic Success 4/S Summit in Park City, Utah on February 16, 2023: https://www.theaestheticsuccess.com/

If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

To kick off 2023, enjoy this power-packed, real talk episode of In Touch with Terri as Terri dishes out How To Bulletproof Your Practice in 2023 with 10 tips on how to succeed despite economic conditions.

Register for the Aesthetic Success 4/S Summit in Park City, Utah on February 16, 2023 before January 15th to lock in the early bird special!  Reserve now https://www.theaestheticsuccess.com/

If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

Join Terri Ross for a one-on-one interpersonal episode of InTouch with Terri as she reflects on the top 7 things she learned from 2022, including what it means to to be an entrepreneur, a team leader, taking a solution-based approach, and so much more!

Terri teaches how this newfound knowledge is going to fuel her 2023, as 2022 is rapidly approaching the rear view mirror.

If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

Terri Ross met our guest Nicole Gregory 5 years ago at an Amspa event.  Following the event, Nicole hired Terri to review her Medspas' numbers, prices, and services to help her build out her pro-forma/budget.  

Now, 5 years later, Nicole's one location has turned into three!  The big hype is MSO, roll ups, consolidation and private equity money.  What's next for YOU?  Are you set up for success?  

In this epsiode, Terri and Nicole talk about the following:
- Why Nicole hired Terri Ross in the first place
- What led to Nicole's success and what makes Urban You unique
- MSOs and what they mean
- Consolidation in the industry and how Nicole is helping other medspa owners take the lift off if they want to partner

If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

Join Terri Ross in this electric episode of InTouch with Terri focusing not only on the consultation process, but having the mindset necessary to execute them with perfection.   Terri teaches you the key steps to getting sold on yourself, before you start to “sell” to anybody else, and becoming utterly convinced and believe in what you’re selling so strongly that you become unstoppable!   If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.   Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

As we approach Q4 and the holidays its critical to ensure your practice is set up to finish the year strong.  To do that requires planning and preparation.  In this episode, Terri offers 5 important metrics you need to know and measure before you can plan what specials or promotions to offer to ensure you are profitable.  Terri also provides 8 Strategies that will boost your revenue. :

1. Increase brand awareness
2. Drive patients in the door
3. Inform them of new treatments and procedures
4. Increase revenue

If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.   Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

Ready to take your aesthetic practice to the next level? Start with a Growth Accelerator Call with Terri Ross Consulting. Get started today by visiting https://terrirossconsulting.com

In this enlightening episode of 'In Touch with Terri,' host Terri Ross welcomes Victor Snyders, the entrepreneurial mastermind behind Skin Renewal in South Africa. Victor shares his incredible journey of transforming a small side hustle into a thriving empire of 20 clinics. He discusses the strategic frameworks and business principles that have fueled his success, emphasizing the indispensable value of lifelong learning. This episode dives deep into the nuances of scaling a practice, the importance of a unique selling proposition, and the role of emotional connections in consultations.

Victor touches on critical themes such as the significance of defining the 'why,' 'what,' and 'who' in a business, drawing from over two decades of experience. With an impressive roster of topics, including people management, overcoming challenges, and maintaining business cohesiveness, Victor offers a treasure trove of insights that are essential for anyone looking to scale their aesthetic practice. As he states, "Don't ever be afraid to be wrong, to ask for help, or to say you don't know."

Discover how Victor’s commitment to fostering a strong organizational culture has led to impressive employee retention, and why investing in your people is paramount. This episode is not just a business case study but a masterclass in turning challenges into scaling opportunities, making it a must-listen for industry professionals.

Key Takeaways:

• Foundation Principles: Understand your business's ‘why,’ ‘what,’ and ‘who’ to create a strong foundation for growth.
• Unique Selling Proposition (USP): Determine what sets your business apart to achieve sustainable competitive advantage.
• Employee Investment: Treat your employees as your greatest asset and invest in their growth and development.
• Consultation Excellence: Shift the consultation focus to emotional connections to better serve and retain clients.
• Lifelong Learning: Stay open to new knowledge and don't shy away from seeking advice or acknowledging gaps in your expertise.

Notable Quotes:

• "We had to employ staff. We had no idea what kind of staff to employ. We really… decided to take off in an airplane, but the airplane didn't have wings."
• "Your single biggest asset in your business is not your equipment, it's not your patients, it's not your locations, it's not your brand, it's your people."
• "Don't ever be afraid to be wrong. Don't ever be afraid to ask for help, and don't ever be afraid to say, I don't know."
• "We decided that we would do everything in-house, and we focused on developing skills from people who understood our culture."
• "Investing in your people comes with a huge responsibility, but it's essential for growth and success in your business."

Resources:

Guest's Company: Skin Renewal South Africa https://www.skinrenewal.co.za

Books Mentioned:
- 'Start With Why' by Simon Sinek
- 'Blink' by Malcolm Gladwell
Conferences Referenced:
- Aesthetic Medicine World Congress (AMWC), Monaco
- Paris MCAS
- The Aesthetic Show, Las Vegas
Business Tools: Zenoti software

 

Join Terri Ross in this insightful episode, walking you through the 8 key steps necessary to improve your aesthetic practice.

As many of us know, the client journey begins with that first phone call or a web inquiry, but are we doing all we can to make that initial touch-point as impactful as possible?

Listen in to learn the 8 steps to ensure that initial outreach turns into a happy, long-term client.

If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.   Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

Join in this exciting new episode of InTouch with Terri as she welcomes Dr. Celeste Nagy of Beaty Plastic Surgery in Atlanta. Listen in as they dive deep into finding your niche and networking to it!     Whether you’ve been in business and practicing for several years, everyone wants to grow. It’s about talking to one, but reaching many…   In this episode you will learn…

• Tips for finding your specific “why”, and how it translates to networking your niche
• What different avenues for networking provide the highest ROI
• How to create an environment that is safe and comfortable for your niche
• Advice for people just starting out and maybe joining a senior practice
• And more!

If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.   Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

Whether you’re an owner looking to hire a new practice manager, a practice manager yourself, or maybe you’re a new practice not knowing what to look for, this episode is for you!   Join Terri Ross in this episode of InTouch With Terri as she discusses the non-negotiables in hiring a practice manager, what to look for, and the critical traits needed to succeed in the role including open-mindedness, and significance over success, commanding an executive presence… and more!   If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.   Please visit our youtube channel at:https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

Listen in to this intimate episode of InTouch with Terri where she sits down solo to discuss and dive deep into her own personal story of growth and what it takes to develop and maintain a growth mindset. You will learn tips and tricks that have helped Terri along the way, and her goals for the future.   If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.   Please visit our youtube channel at https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

Terri Ross is BACK with Season 6 of Intouch with Terri!   Join Terri as she as she kicks off the new podcsat season with Plastic Surgeon, Inventor, Innovator, and long time friend, Dr. Greg Mueller.   In this episode, Terri and Greg discuss:

• Greg and his innovative new procedure, MyEllevate, changing the game for facelift clients and practices alike
• How to decipher where this new procedures fits in the market, and how it could fit into your practice
• How you can increase efficiency and profitability by integrating new technology into your practice
• And more…!

Learn more about MyEllevate: https://myellevate.com

If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.   Please visit our youtube channel at https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

Join Terri Ross alongside fellow "boss-babe", Shawna Akin, US clinical specialist, master trainer for DermaConcepts, and owner of the Institute for Advanced Aesthetics.   In this episode, Terri and Shawna discuss the value of retail in the aesthetic space, as it related to the development of a comprehensive and successful long-term treatment plan. Listen in to learn:

1. Why is retail so crucial to any treatment?
2. Why is retail often thought of as the aftermath?
3. What are the most critical components for successful client conversion and retention?
4. What are the most important things to understand about treating skin?
5. Why does our skin really change over time?
6. The importance of cultivating authenticity and trust with potential customers.

And more!   The NEW APX Platform "How to Start Your Own Aesthetic Practice: 6 Month Incubator Program“ begins June 6th, 2022   If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.   Please visit our youtube channel at https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

Join Terri Ross as she welcomes "Solopreneur", Polly West, Founder of Sonoran Skin Anti-aging Beauty and Wellness in Scottsdale, AZ.   Terri and Polly discuss Polly’s unique journey of not only taking a leap to open her medspa after working in the hospital but how she 3x’d her business in only 6 months!   In this episode you will learn…

• The biggest challenges to overcome when opening up your own practice
• What it takes to be a solopreneur
• What key investments were made to take the business to the next level

The NEW APX Platform "How to Start Your Own Aesthetic Practice: 6 Month Incubator Program“ begins June 6th, 2022   If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.   Please visit our youtube channel at https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

APX Platform, the aesthetic industries only business intelligence platform launches a New 6 Month Incubator Program that covers everything you need to know from concept to launch to open a successful and profitable Medical Spa or Plastic Surgery Practice.   If you are considering opening a medical spa or plastic surgery practice and if you are looking to expand your current practice, then this podcast and program is for you.    In this episode, Terri Ross talks with Robbi Grayson, Sr. Practice Consultant leading the new aesthetics practice program about the following:

1. What it takes to open a medical spa or plastic surgery practice
2. Common mistakes people make trying or thinking they can do it alone
3. All of the necessary steps and components that need to be considered from concept, feasibility, demographics, market, business plan, proforma, start up costs and so much more
4. The New Start Up Program and the 5 Stages of the Program

If this resonated with you, we invite you to click the link below and fill out the application,  We are accepting only 5 more people to this program starting June 6th:   https://apxplatform.com/new-practice-development-course/   APX Platform How to Start Your Own Aesthetic Practice: 6 Month Incubator Program   The NEW APX Platform "How to Start Your Own Aesthetic Practice: 6 Month Incubator Program“ begins June 6th, 2022 - Only 5 more spots available.     If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.   Please visit our youtube channel at https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

Join Terri Ross in this compelling new episode of InTouch with Terri as Terri and the APX team gears up to launch the second APX Platform New Development course.   In this episode, Terri is joined by Michael Byrd and Brad Adatto from ByrdAdatto Law Firm as they sit down to talk about the full lifecycle of anesthetic practice, the legal do’s and don’ts through the process, and focus on setting yourself up for success at the very beginning.   https://byrdadatto.com   ByrdAdatto Firm: ByrdAdatto is a growing practice with locations in Dallas and Chicago. ByrdAdatto serves clients in many industries, with a heavy focus on the health care industry. The firm’s attorneys have become a national voice, routinely lecturing throughout the country at medical, dental, and legal conferences.   Inspired by the reach of training and education provided at conferences, Michael and Brad launched the Legal 123s With ByrdAdatto podcast to help simplify complicated issues that come with owning a successful business. ByrdAdatto eliminates inefficiencies often associated with law firms and instead offers creative solutions while striving to make the law accessible and easy to understand.   Legal 123s With ByrdAdatto Podcast https://podcasts.apple.com/us/podcast/legal-123s-with-byrdadatto/id1515621653   If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.   Please visit our youtube channel at https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

Terri Ross covers a topic that she passionately teaches while speaking around the country, and what many of her clients and practices ask about and struggle with: Handling and Overcoming Objections.   Terri discusses:

1. Where objections come from and why?
2. The Top 7 objections practices face
3. The 6 Steps to Mastering Objections

If you struggle in this area and need help, additional training to overcome this challenge and convert more patients I invite you to visit www.apxplatform,com and/or go to our youtube channel ( https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ ) to showcase some of Terri’s videos.

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.

Terri Ross welcomes special guest Dr. Johnny Franco to dive deep into a hot topic in aesthetic medicine: the integration of weight loss and wellness into med spas, a field where Dr. Franco has notably excelled. As a key opinion leader and expert plastic surgeon, Dr. Franco brings his extensive knowledge and successful experience, sharing how he has incorporated wellness, specifically weight loss programs, into his practice, transforming it substantially.

In this episode, listeners will learn about the transformative journey Dr. Franco experienced personally and professionally by incorporating weight loss solutions like GLP medications into his plastic surgery practice. The discussion covers the broader implications of this integration on patient satisfaction and business profitability, highlighting the trends in the aesthetic industry. Key insights are provided on the practical aspects and strategies for successfully implementing such programs in a med spa. Their conversation also previews an exciting collaboration between Terri Ross Consulting and Dr. Franco's initiative to help other practices replicate his success, showing how these changes can revolutionize the aesthetic medicine landscape.

Key Takeaways:

• Personal and Professional Integration: Dr. Franco shares his personal weight loss journey using GLP medications, which spurred his commitment to integrate weight loss and wellness into his practice.
• Strategic Implementation: Key strategies for incorporating weight loss programs include ensuring legal compliance, effective team education, and developing comprehensive treatment plans.
• Comprehensive Approach: Successful practices must dedicate effort, time, and resources to make wellness programs thrive, emphasizing the importance of a patient-focused consultation process.
• Innovative Programs: Dr. Franco's program, "Scaling Skinny to Sculpting," offers downloadable resources, educational videos, and customizable treatment plans to guide other practices in implementing similar solutions.
• Collaborative Growth: The collaboration between Dr. Franco and Terri Ross aims to provide extensive training and support for aesthetic practices, helping them grow by integrating wellness programs and optimizing patient care protocols.

Resources:

• Dr. Johnny Franco Instagram
• Austin Plastic Surgery
• Scaling Skinny to Sculpting Program
• Terri Ross Consulting
• Plastic Surgery Untold Podcast

 

Join Terri Ross as she is joined by long-time friend and colleague Tim Waite with Revian, the next wave in hair growth. With education at the forefront of everything Terri does, tune in as they explore this new innovation in hair loss and how implementing this product into your practice could be the cherry on top of your next treatment plan!   Tune in to learn…

1. How does the REVIAN Red System work?
2. How is it different than other devices on the market, and why this one?
3. What are the features and benefits of this product and what is the value to clients listening?
4. How effective is REVIAN and how are providers positioning it in the practice?

REVIAN IS THE NEXT WAVE IN HAIR GROWTH. https://revian.com

Contact Tim Waite at twaite@revian.com

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.

Terri Ross explores the exponential change that can occur through the completion of a comprehensive Practice Assessment and how to take the actionable steps to increase not only efficiency, but profitability.   In this episode you will learn…

1. What is a Practice Assessment and why should you perform one
2. What data to collect in order to get an authentic look at your practice
3. How to create change through concrete action steps
4. and more!

While this may seem a bit overwhelming, the APX Platform team and Terri Ross are here to support you.  We have created a FREE, simple yet powerful Practice Assessment Tool you can complete right now by clicking below!

https://apxplatform.com/free-practice-assessment/

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.

Terri Ross is joined by the new president of Influx Marketing, Erica Crawford, to dissect the do’s and dont's when it comes to your aesthetic practice’s website.   Erica explains the following:

1. The top 5 components that make a not just a good website, but a great one
2. How many leads should someone expect from working with a high-end marketing company
3. The importance and correlation between training and marketing?
4. And more!

Contact Influx Marketing:

https://www.influxmarketing.com

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.

Join Terri Ross as she sits down with Dr. Amanda Satterwhite discussing her journey into the aesthetics space, and how her strategic game plan has brought her nearly $1M in just a few months from opening.
In this episode you will learn:
- What have some of your challenges been and how did you overcome them?
- The biggest lessons in learning what it takes to run a successful aesthetics practice that   everyone can benefit from?
- The journey of making the move from one medical profession industry, to another.
- What advice would you give the audience if they have a practice and want to scale, are struggling, or even just starting to help them get further faster?
- And more!

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.

Join Terri Ross in this thought-provoking episode all about team mentoring in the aesthetic space.   In a report from the Association for Talent Developments, companies that offer mentorship programs increase employee engagement and increase retention rates by 50%.   Terri discusses the "ins and out’s" of developing a mentorship in your practice including…

• The 3 different ways you can set up a mentorship arrangement
• How mentorship benefits on only team members but also team leaders
• The steps to creating a mentorship program
• And much more!

If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.

Join Terri Ross in this heartfelt episode with APX member, dear friend, and COO and practice manager of Advance Image Med Spa and Elite Wellness Center, Karen Janitell. Karen’s shares her remarkable journey from fortune 500 executive to cancer survival, to aesthetic medicine professional, and all the ups and downs along the way.   Listen to learn…

• Karen’s take on how managing a practice different than working in corporate?
• The 3 biggest lessons in learning what it takes to run an successful aesthetics practice that everyone can benefit from?
• How implementing the APX Platform positively impacted Karen’s practice?
• What advice would Karen would give the audience if they have a practice and want to scale, are struggling or even just starting to help them get further faster?
• And more!

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

If you are ready to create change and want to learn more about APX, please visit apxplatform.com to schedule a discovery call.

We are thrilled to kick off 2022, with Season 5 of the In Touch With Terri Podcast.    Join Terri Ross in this powerful episode going beyond our limiting beliefs that good is acceptable, and move into the unlimited curiosity of possibilities, with a focus in forecasting for 2022, pafrticularlly bringing it back to basics. Tune in to learn:

• What a forecast is
• Why forecasting is so important
• What information you need
• Other factors that play into forecasting
• and more! 

If you enjoyed this episode, and are ready to create change and want to learn more about APX, please visit www.apxplatform.com or book a demo.   To learn more about forecasting, and how to get started, check out our blog All About Forecasting.Make sure to like, share and leave a comment about what YOU would like to learn more about.   blog.apxplatform.com Importance of Forecasting Using Last Year's Data (and why it matters) Ideally the time to forecast is prior to the start of the new year; however, if you have not done so yet, it is not too late! 

Join Terri Ross in this raw and candid episode as she wraps up Season 4 of InTouch with Terri by reflecting back on the whirlwind that was 2021, Terri dives into trials, tribulations, and triumph of the year, highlighting the top 7 and how she’s using them to set the path for 2022!   If you enjoyed this episode, and are ready to create change and want to learn more about APX, please visit www.apxplatform.com or book a demo.
Make sure to like, share and leave a comment about what YOU would like to learn more about.   Contact Terri Ross

mitch@terriross.com

terri@terriross.com

Follow Terri Ross 

www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

www.facebook.com/terrirossconsulting/

www.instagram.com/terrirossconsulting/

www.linkedin.com/in/terriross/

twitter.com/terrirossmb

Need Website and Marketing Videos?

Contact InBound Digital Media 

www.bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos 

www.bit.ly/InBoundFilms

www.bit.ly/AestheticVideos

 

 

Tune into this exciting new episode of InTouch with Terri as Terri Ross is joined by Charlie Winn, CRO of LIINE, the AI-Powered call tracking platform that simplifies and improves how healthcare practices acquire new patients.   In this episode Terri and Charlie discuss:

• The most common reasons new leads do not schedule the initial consultation?
• In your opinion and after reviewing your analytics and listening to calls, what % of the time do you feel the calls are good, and what % could use training
• What type of experience do you feel one needs to excel at the front desk roll to be able to successfully manage and convert leads effectively?
• How should someone answer questions about pricing over the phone?
• What data you should  be measuring to assess the performance of your patient acquisition funnel?
• Should you incentive your front desk staff to care about converting more leads? If so, why isn’t it part of their responsibility?

If you enjoyed this episode, and are ready to create change and want to learn more about APX, please visit www.apxplatform.com or book a demo.
Make sure to like, share and leave a comment about what YOU would like to learn more about.   Contact Terri Ross

mitch@terriross.com

terri@terriross.com

Follow Terri Ross 

www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

www.facebook.com/terrirossconsulting/

www.instagram.com/terrirossconsulting/

www.linkedin.com/in/terriross/

twitter.com/terrirossmb

Need Website and Marketing Videos?

Contact InBound Digital Media 

www.bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos 

www.bit.ly/InBoundFilms

www.bit.ly/AestheticVideos

 

 

Join Terri Ross in this power packed episode as she takes on one of her most in-demand topics, GOALS.  With the new year right around the corner, it’s the perfect time to sit down and create your goals for the upcoming year, but where do you start?

• The importance of setting goals for yourself, your team, and your practice.
• How to create goals, based on information you already have
• How to communicate your goals to your team
• The key to sticking to your goal, and achieving it
• And so much more...

If you enjoyed this episode, and are ready to create change and want to learn more about APX, please visit www.apxplatform.com or book a demo.
Make sure to like, share and leave a comment about what YOU would like to learn more about.   Contact Terri Ross

mitch@terriross.com

terri@terriross.com

Follow Terri Ross 

www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

www.facebook.com/terrirossconsulting/

www.instagram.com/terrirossconsulting/

www.linkedin.com/in/terriross/

twitter.com/terrirossmb

Need Website and Marketing Videos?

Contact InBound Digital Media 

www.bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos 

www.bit.ly/InBoundFilms

www.bit.ly/AestheticVideos

 

 

About the Guest(s):

Jeremy Lessaris: Jeremy Lessaris is a seasoned serial entrepreneur, investor, and former global marketing and communications executive. He is the founder and CEO of Payment Brokers, which is now Verifee, a fintech company leveraging AI to reduce costs. With over two decades of entrepreneurial experience, Jeremy has founded and led eight companies to successful exits. His vast expertise spans across SaaS, payments, and healthcare, and he has the distinct honor of ringing the bell at Nasdaq. Jeremy's insightful approach to business and dedication to helping small and medium-sized enterprises make him a revered figure in the industry.

Episode Summary:

In this episode of "In Touch with Terri" host Terri Ross dives deep into the intricacies of credit card processing fees with Jeremy Lessaris, founder and CEO of Payment Brokers, now Verifee. The conversation focuses on how aesthetic practices can significantly reduce their credit card processing fees without changing their current systems. Jeremy brings his extensive experience in the fintech industry to the table, explaining the various nuances, hidden costs, and the predatory nature of the credit card processing industry.

Jeremy underscores the complexity and intentional obfuscation of credit card statements, sharing how his company, Verifi, uses sophisticated AI and machine learning technologies to help businesses navigate and minimize these costs. The discussion also touches on the unethical pricing strategies adopted by many processing companies and software vendors, and Jeremy provides actionable advice on how businesses can save money immediately. This episode is a must-listen for practice owners seeking to optimize their financial operations and boost profitability.

Key Takeaways:

• Understanding Hidden Fees in Credit Card Processing: Jeremy explains the complicated fee structures and hidden costs that processors and banks impose on businesses.
• AI and Machine Learning in Cost Reduction: Verifi uses advanced technology to analyze and reduce credit card processing fees for businesses without requiring system changes.
• The Impact of Predatory Pricing: Jeremy shares insights into how some software vendors exploit their clients by embedding excessive fees into their contracts.
• Actionable Steps for Immediate Savings: Practical tips, like eliminating paper statement fees, and leveraging Verifi’s resources to ensure you are not overpaying on processing fees.
• Partnering for Better Outcomes: The importance of partnerships in identifying and rectifying excessive charges and ensuring ongoing savings.

Resources:

• Schedule a Discovery Call with Terri Ross Consulting: https://api.leadconnectorhq.com/widget/form/i5OJmtQXow3BbQzVGfrn

• Verifee Website: Payment Brokers

Listen to the end of the episode to learn how you can save 10% off of your first year with APX!   Join Terri Ross as she sits down with APX Co-CEO Izhak Musli for part two from their previous episode all about Medspa Data vs. Plastic Surgeon Data. Due to the extreme popularity of their last episode, they sat down to keep the discussion rolling by diving even deeper into the benchmarks you NEED to know. In this episode you will learn:

• The fundamental difference in the business model of medspa vs plastic surgery 
• What are the Core KPIs to know in relation to Revenue?
• What are the Core KPIs to know in relation to Expenses?
• What are the Core KPIs to know in relation to Earnings and Balance Sheet?
• What are some MEDSPA SPECIFIC KPI’s… and why?
• What are some Plastic Surgery KPI’s… and why?
• What is a growth goal… and does it apply to both business types?

If you enjoyed this episode, and are ready to create change and want to learn more about APX, please visit www.apxplatform.com or book a demo.
Make sure to like, share and leave a comment about what YOU would like to learn more about.   Contact Terri Ross

mitch@terriross.com

terri@terriross.com

Follow Terri Ross 

www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

www.facebook.com/terrirossconsulting/

www.instagram.com/terrirossconsulting/

www.linkedin.com/in/terriross/

twitter.com/terrirossmb

Need Website and Marketing Videos?

Contact InBound Digital Media 

www.bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos 

www.bit.ly/InBoundFilms

www.bit.ly/AestheticVideos

 

 

Terri Ross dives deep into the 5 key steps to never missing a lead. Whether it’s a phone call, an email in your inbox or a consultation request through your website, your next steps are critical. Join Terri as she walks through the crucial nurturing process to convert that inquiry, into a long-term patient in your practice.

Sales is the lifeblood of nay successful business. To learn more about our sales training in our APX Platform, please visit https://www.apxplatform.com.

Contact Terri Ross

mitch@terriross.com

terri@terriross.com

Follow Terri Ross 

www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

www.facebook.com/terrirossconsulting/

www.instagram.com/terrirossconsulting/

www.linkedin.com/in/terriross/

twitter.com/terrirossmb

Need Website and Marketing Videos?

Contact InBound Digital Media 

www.bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos 

www.bit.ly/InBoundFilms

www.bit.ly/AestheticVideos

 

Join Terri Ross as she sits down with Nick Magruder, Co-Founder and CEO of FriendMedia, Inc., a technology start-up founded in the Silicone Valley that is changing the way aesthetic brands and their providers are able to connect with consumers at the point of care.

Nick and Terri get down and dirty on how FriendMedia and APX mutually benefit one another and bring added value to every aesthetic practice.

Why...?

Consumers are now able to receive the latest industry information on treatments and services, but the question is… is your team able to convert them?

Sales is the lifeblood of nay successful business. To learn more about our sales training in our APX Platform, please visit https://www.apxplatform.com.

Contact Terri Ross

mitch@terriross.com

terri@terriross.com

Follow Terri Ross 

www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

www.facebook.com/terrirossconsulting/

www.instagram.com/terrirossconsulting/

www.linkedin.com/in/terriross/

twitter.com/terrirossmb

Need Website and Marketing Videos?

Contact InBound Digital Media 

bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos 

bit.ly/InBoundFilms

bit.ly/AestheticVideos

Terri Ross is joined by entrepreneur, friend, and long time client Dr. Yolanda Mangrum to discuss the importance of leadership and company culture. Tune in to learn…

• How to build and maintain a strong and positive company culture
• Leaders are not born they are cultivated, how to do that
• How communication and emotional intelligence plays a pivotal part in company culture.
• Culture and expectations = success and happy partners

Contact Dr. Yolanda Mangrum:

• 707-478-6394
• YolandaMangrum@fortunemgmt.com
• https://www.fortunemgmt.com/index.cfm?Page=Yolanda-Mangrum

Webinar - The Importance that CULTURE plays in your practice Register for this upcoming LIVE webinar by APX

http://learn.apxplatform.com/webinar-register-dr-yolanda-mangrum

The missing link to profitability for aesthetic practices: https://www.apxplatform.com

Contact Terri Ross

mitch@terriross.com

terri@terriross.com

Follow Terri Ross 
www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ
www.facebook.com/terrirossconsulting/
www.instagram.com/terrirossconsulting/
www.linkedin.com/in/terriross/
twitter.com/terrirossmb

Need Website and Marketing Videos?
Contact InBound Digital Media 
bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos 
bit.ly/InBoundFilms
bit.ly/AestheticVideos
www.instagram.com/inbounddigitalmedia/
tim@inboundfilms.com
310-844-1983