How you present your brand is important. It all starts with a great logo. Answer these simple logo design questions to nail your branding.

You can read the blog post this episode is based on.

A major digital marketing trend that you need to pay attention to is SEO. If that statement makes you ask, what is SEO, then this episode is for you!

You can read the blog post this episode is based on.

A marketing audit is a great way to see how well your company is doing and see where you need to adjust. It's critical for your business.

You can read the blog post this episode is based on.

Good writing is invaluable for business, but it does take time. Use these simple keyboard shortcuts to edit your writing the quick and easy way!

You can also read the blog post this episode is based on!

Starting a blog can be daunting, especially when you're not sure what to write about! In this episode, Jillyn and Kelli discuss how to come up with post topics that will resonate with your readers and target market.

Podcast Transcript

Here are a few links to supporting blog posts from our site:

How to Come up With Article Ideas for Your Next Blog Post

9 Tips for Creating Great Business Blog Topics

Simple Ways to Create Great Content for Your Business Blog

9 Methods for Generating Business Blog Ideas

How to Find the Best Keywords for Your Blog for Free

Persona examples: How can they help your marketing strategy?

Donors care about impact. Your nonprofit will increase donor retention by showing your impact and caring about donors in visual ways. Join Kelli and Jillyn as they discuss reasons donors stop giving to your nonprofit and how to keep their support long term.

Episode Transcript Available.

Links discussed: 

• Why Nonprofits Need a Clear Branding Strategy /
• The Importance of Branding For Your Nonprofit /
• 3 Free Tools for Your Nonprofit to Start Using Today /
• Nonprofit Outreach and Recipient Stories /
• Email Marketing: Convert Donors into Giving Again /
• 6 Ways to Reach Donors in a Digital World /
• Powerful and Important: Storytelling for Nonprofits

When it comes to designing your website, you might not know where to start. These web design tips are fast, easy, & make you look like a pro!

You can read the blog post this episode is based on.

Looking to get more web traffic? Posting more to your blog could be the answer. Learn how to come up with great article ideas for your blog.

You can read the blog post this episode is based on.

Your company’s website drives your business. You need to take a look at your analytics to see if your site is working for your company.

You can read the blog post this episode is based on.

WordPress allows you the flexibility to adapt your site to change with your business. So ask yourself, "Is it time to switch to WordPress?"

You can read the blog post this episode is based on.

Join Jillyn and special guests, Jess and Simon, from SocialSEO as they discuss the nonprofit game-changer that is the Google Ad Grant Program.

Episode Transcript Available. Google Ad Grants questionnaire for self-selection.

Links discussed:

• Google Ad Grants - Google Grants for Nonprofits /
• Fundraising for Your Nonprofit Outside the Holidays /
• 6 Ways to Reach Donors in a Digital World /
• 11 Nonprofit Marketing Ideas: The Ultimate List /
• Google Ad Grants - Free Google Ads for Nonprofits /
• Take Your Nonprofit Virtual During & After COVID-19 /
• YouTube and How it Helps Your Nonprofit 

Social media has made its way into the “necessity” category for your small business. Social media benefits your business every day.

You can read the blog post this episode is based on.

Your brand colors matter! Avoid sending the wrong message with the wrong color. Learn how to choose and find out what your colors say.

You can read the blog post this episode is based on.

Build a solid foundation of followers online and connect with new customers with the proper content marketing strategies.

You can read the blog post this episode is based on.

If you're a business owner, you have a niche in your industry. Ever wonder how you can dominate your niche? Learn how today!

You can read the blog post this episode is based on.

A niche focuses your attention on a specific group of people with a specific need. Learn how to find a niche for your business today.

You can read the blog post this episode is based on.

Before you sift through hundreds of cookie-cutter template web designs, we would like to shed light on the downsides to DIY web design.

You can read the blog post this episode is based on.

Listen as Jillyn and Kelli teach you how to set your nonprofit up for success. Learn about and start using these 3 free tools for your nonprofit today. 

Episode Transcript Available.

Links discussed:

• MailChimp — Affiliate link /
• Moosend — Affiliate link /
• Trello — Affiliate link /
• Google Analytics /
• Why all nonprofits need a blog (and who can write it) /
• Email Marketing: Convert Donors into Giving Again /
• Fundraising for Your Nonprofit Outside the Holidays

Wherever you're starting from, writing a business blog can have a great positive impact on your website and your business.

You can read the blog post this episode is based on.

Branding is a valuable part of your business. Create an effective brand strategy using the right words to get through to your customers.

You can read the blog post this episode is based on.

If you are trying to succeed as a business, you need to safeguard your reputation. You need to address customer complaints as they arise and turn them into a positive experience.

You can read the blog post this episode is based on.

A clean web page layout will do wonders for the user experience. A poorly structured layout loses users and makes them look elsewhere.

You can read the blog post this episode is based on.

Branding is what sets your nonprofit apart from other organizations. It is what makes your organization unique and identifiable. Join Kelli and Jillyn as they discuss what makes a good nonprofit brand. They also discuss two examples of real-life successful nonprofit brand campaigns.

Episode Transcript Available.

Links discussed:

• World Wildlife Fund's Earth Hour /
• Help Refugees — Choose Love /
• Why Nonprofits Need a Clear Branding Strategy /
• Brand Style Guide: Your Key to a Consistent Brand Image /
• 5 Tips for Choosing the Right Branding for Your Small Business /
• Branding — Technology Aloha

If you want to create great content quickly and efficiently, here are few things you can do to keep up a quality blog in little time.

You can read the blog post this episode is based on.

Branding for your small business sets you apart and shows what makes your company unique. Good and careful branding moves you forward.

You can read the blog post this episode is based on.

You can encourage people to take the action you want when they get to your website. Here are 5 tips to increase website conversions.

You can read the blog post this episode is based on.

Use Pinterest for your nonprofit! It's an amazing social media tool. Here are ways you can use it to help build awareness and support.

Pinterest facts.

You can read the blog post this episode is based on.

Web design for sustainability sets a goal on efficiency and clean energy. The cleaner your website is, the faster it loads and the less energy it uses.

You can read the blog post this episode is based on.

When it comes to Nonprofit Outreach and Marketing there are plenty of tools available to use. Join Jillyn and Kelli as they discuss one of the best tools to use: Recipient Stories.

Episode Transcript Available.

Links Discussed:

• Promote Your Nonprofit with Volunteer Stories /
• Powerful and Important: Storytelling for Nonprofits /
• 11 Nonprofit Marketing Ideas: The Ultimate List

SEO stands for search engine optimization. It’s used to raise the quality & quantity of people coming to your site by raising your organic search results.

You can read the blog post this episode is based on.

Looking for new ways to help your brand compete? It’s time to invest in video marketing. Learn how your business can create marketing videos now.

You can read the blog post this episode is based on.

There are a variety of ways to reach potential donors. With so many possible online channels, you should focus on the ones that are going to get you the most return. By combining multiple avenues together, you can reach the most amount of people interested. Here are six ways to reach new donors in the digital world.

You can read the blog post this episode is based on.

For your content to be successful, you need site traffic. To drive traffic, you'll need to find the best keywords for your blog.

You can read the blog post this episode is based on.

No matter what type of business you run, you need to have a website. It's possible to have a high-quality website that fits on a single page.

You can read the blog post this episode is based on.

Join Jillyn and Kelli as they discuss the many ways you can use volunteer stories to promote volunteerism for your nonprofit. See why National Volunteer Week is the perfect time to recognize your volunteers and capture their stories about why they help your organization.

Episode Transcript Available.

Links discussed:

• Powerful and Important: Storytelling for Nonprofits /
• Video Marketing for Social Impact and Your Nonprofit /
• 11 Nonprofit Marketing Ideas: The Ultimate List /
• How (and Why) to Construct Donor Surveys /
• The How (and Why) to Collect Donor Stories /
• 2021 Gold Standard for Nonprofits on Social Media /

Video Tools For Nonprofits:

• Zoom /
• JoinMe /
• Google Hangouts /
• Skype

The Australian Salvation Army's YouTube is a great example of video marketing and reusing material. Check them out today!

You need to set-up a Google My Business page. It is absolutely essential if you want your business to appear on Google when people use it.

You can read the blog post this episode is based on.

Here are 4 ways to find photos and images you can legally use online in your blog posts, webpages, and social media posts.

You can read the blog post this episode is based on (and see the video and links mentioned in this podcast).

Helpful links:

• Shutterstock /
• iStock /
• 123RF /
• Pixabay /
• Unsplash

Email marketing done right boosts supporters and revenue. You can use email marketing to convert donors into recurring supporters of your nonprofit.

You can read the blog post this episode is based on.

Here’s a secret: Video marketing boosts conversions. Add this strategy to your marketing plan for results sure to make you happy.

You can read the blog post this episode is based on.

From finding your niche to important factors to consider in each post, we've created a simple exercise for better business blogging.

You can read the blog post this episode is based on.

It's time to discuss nonprofits on social media. Listen as Jillyn and Kelli discuss what platforms to use, what and how often to post, and how to raise engagement.

Episode Transcript Available.

Links discussed:

• Nonprofit Social Media Benchmarks 2021 /
• 4 Tips to Make Your Small Business Instagrammable /
• Importance of Building a Social Media Presence /
• The Ultimate Guide to Instagram Hashtags /
• How to Write Engaging Social Media Captions /
• 11 Nonprofit Marketing Ideas: The Ultimate List  /
• Video Marketing for Social Impact and Your Nonprofit /
• YouTube and How it Helps Your Nonprofit

Thinking about redesigning your website? Wondering where to begin? Check out these website redesign tips that'll make your new site shine.

You can read the blog post this episode is based on.

Helping is the core of what nonprofits do. With a clear nonprofit branding strategy, it won’t be long before people come to know & trust you.

You can read the blog post this episode is based on.

SEO is a major element to small businesses. Small business SEO is empowering and helps you become well-known to your closest customers.

You can read the blog post this episode is based on.

YouTube is a great way to connect with your ideal clients. Here's why YouTube video is a great tool to help maximize your video ROI.

You can read the blog post this episode is based on.

The YouTube Nonprofit Program falls under the larger Google for Nonprofits umbrella. It exists to give nonprofits access to amazing tools and resources that would normally be outside the scope of a nonprofit’s budget.

Episode Transcript Available.

Want help getting your Nonprofit registered with Google and get access to Google Grants? We recommend you contact our amazing partners at SocialSEO.

Links Discussed:

Google for Nonprofits

Easy Steps to Get Your Nonprofit on YouTube

Register Your Nonprofit with Google

Activate your nonprofit on YouTube

CreatorAcademy

Your Resource List for Social Video Marketing Success

Take Your Nonprofit Virtual During & After COVID-19

Video Marketing for Social Impact and Your Nonprofit

Apply website psychology to the design of your website! Check out these website psychology tips that surprise even the experts.

You can read the blog post this episode is based on.

You want users to trust your brand. But you also want them to see it. Small business SEO services use SEO to build your brand online.

You can read the blog post this episode is based on.

Nonprofits need to collect donor stories for the growth and development of the organization. It's how you connect with future donors.

You can read the blog post this episode is based on.

Want to hear more about storytelling? Our podcast about Storytelling for Nonprofits might just be the perfect one for you!

Do you run a small business or are you ready to jump into one? Finding a business niche can make a huge difference in becoming successful.

You can read the blog post this episode is based on.