Google only cares about authority when ranking your website. To increase your authority you need to be talked about by the right people. In this episode of Internet Marketing for Humans, we explain how to be quoted by industry leading journalists and declared an expert.

Contrary to popular belief it IS possible to find out the names of some of the companies who visit your website. But what can be done with the data? In this value-packed edition of the podcast we speak to Andy Harris of A1WebStats.

Andy has personally helped over 6,000 businesses turn their websites into powerful machines for business growth.

Andy explains in plain English why figuring out the names of companies who visit your site is only a small part of what enhanced analytics systems like A1WebStats can teach you about your visitors. We also discuss some common 'website fails' and offer actionable advice about how you can make your website work much harder for your business.

If you are looking at Google Analytics and wondering why more of your visitors don't become clients or customers then this episode is essential listening.

Find out more about A1WebStats at https://a1webstats.com/
Get the free stuff Andy talks about during this episode from https://a1webstats.com/services/free-stuff/

What motivates you to succeed in your business? Have you lost your enthusiasm? How often do you take time to stand back and really think about the path you find yourself and your business on?

In this episode of the Internet Marketing for Humans podcast we talk to the fascinating psychologist and business coach Kostas Panagiotou. Kostas calls himself 'The Freedom Composer', and during our conversation in this episode you'll find out why.

If you are new business, an experienced business owner or just have a curious mind, this is the podcast for you.

LINKS

Kostas's blog

- https://kostasthecoach.com/

Kostas on LinkedIn

- https://www.linkedin.com/in/kostas-panagiotou-the-freedom-composer-64743789/

Kostas's 'From vision to action' group on Facebook

- https://www.facebook.com/groups/fromvisiontoaction/

Atomic Habits by James Clear

- https://amzn.to/3lkOeRL

In previous podcasts we have talked about the importance of authority in SEO. Google ranks, to a certain extent, according to how authoritative you are as a voice and as an organisation within your niche. But Google also judges rankings based on context. Put bluntly, it’s no good just being authoritative, you also have to make it very clear what field you are authoritative in.

In this episode of Internet Marketing for Humans, we discuss how to show Google just how authoritative you are and how to make it clear to Google the context and niche you should rank for.

This episode of the Internet Marketing for Humans podcast is a LinkedIn case study.

How can you build an audience on LinkedIn when you have very little experience? Is it possible to make an impact at networking meetings when your product or service is very niche? Do you really need to be a networking expert to do well, or is it possible to do well simply by being yourself?

In this podcast episode we speak to VoiceOver artist Martin Whiskin. Martin has built a brilliantly engaged and enthusiastic audience on LinkedIn in a short period of time. So how did he do it?

We also explore how dramatic changes to the world of business networking have given us new opportunities for growth.

Find out more about the world of Martin Whiskin using the links below:
LinkedIn - https://www.linkedin.com/in/martin-whiskin-3a900a42/
Website - https://www.martinwhiskin.co.uk/

Writing high quality articles that solve problems and answer pain points is a crucial part of all digital marketing and SEO. However, simply creating brilliant articles is not enough to bring lots of people to your website.

In this episode of Internet Marketing for Humans we discuss what it takes to get more people reading your blog posts.

LinkedIn ads are often overlooked as a good way of gaining new clients and customers, but there are key differences between the LinkedIn ad platform and others. Knowing these differences and how to exploit them can make the distinction between a campaign being expensive with poor results, or cost-effective and profitable for your business.

In this episode of Internet Marketing for Humans, we’re joined by Lewis Folkard who is a social media advertising expert. We look at why LinkedIn is useful and how to start your first campaign, as well as exploring some of the pitfalls of poor campaign planning and management.

Digital marketing is effective, efficient and human. In this episode of Internet Marketing for Humans we chat with Seb Brantigan, author of Social Marketing Success.

Seb reveals why, in digital marketing, the message is what’s important and not necessarily the mechanics. He also explains why sometimes it’s crucial not to get too hung up on the technical side of digital marketing but to focus on being consistent with your message.

Seb's website: https://seb360.com/

Seb's book: https://amzn.to/3hhY0kc

AI is here. Artificial Intelligence is not the stuff of Sci-Fi, it's affecting our lives right now. But what impact does AI have on us as business owners, marketeers and human beings? In this engaging and fascinating episode of the Internet Marketing for Humans podcast we are joined the author of 'Generation AI: The Rise of the Resilient Entrepreneur', Dr Katerina Thomas.

Katerina discusses how AI might affect the way we live in the near future and how we might be able to adapt to a fast-changing world. This episode may change your view on what AI is, where it is now, and where it's going.

Buy the book - https://amzn.to/3yrT7Nm

Find Dr Katerina Thomas at:

https://www.linkedin.com/in/katerina-thomas/

https://katerinathomas.com/

https://www.facebook.com/ResilientEntrepreneur101

https://twitter.com/real_katerina

https://www.instagram.com/katerinathomas_official/

Having a lot of likes and followers on Instagram does not build your brand. As with any social platform high numbers are not enough to make progress.

In this episode of the Internet Marketing for Humans podcast I'm joined by Jen Lou Meredith. Jen gives us the facts about what it takes to win big on Instagram.

Jen's website - http://www.jenloumeredith.com/

Jen on Instagram - https://www.instagram.com/jenloumeredith/

Digital marketing is a vast field, but the truth is you don’t need to know all of it; you only need to know what works.

In the episode of Internet Marketing for Humans we run through the processes we use to decide which types of digital marketing are worth testing and how we know what works.

This episode was based on a talk I recently gave at Suffolk Internet Marketing Specialists (SIMS), find out more about this great service at https://www.meetup.com/en-AU/suffolk-internet-marketing-seo-sem-specialists/

Working from home has been normalised for many of us. But what's the real impact on mental health, productivity and community? How productive can we be in the long term if we spend more time working in physical isolation from our colleagues?

We have been hoping to invite Dr Astrid Coxon for a conversation on the Internet Marketing for Humans podcast for a long time. Astrid is a research associate at King’s College London and studies (among many other topics) Good Practice and Inclusivity in learning technology.

This is not yet another dry examination of the pros and cons of working from home. Dr Coxon gives her perspective as a psychologist in a way that is accessible, relatable and at times very funny. Astrid runs us through the theory of 'allostatic load' and how it can affect the quality of our work. If you're not aware of allostatic load then listen in; it's a fascinating topic that affects us all!

Find out more about Dr Astrid Coxon's work at:
https://astridcoxon.wordpress.com/
https://www.linkedin.com/in/astridsc/
https://twitter.com/AstridCoxon
https://kclpure.kcl.ac.uk/portal/en/persons/astrid-coxon(be53face-ecb9-4cf1-83eb-8157da358d4e).html

The off switch - https://amzn.to/3rH8MUj

Join the Yeseo Tribe for more Digital Marketing goodness - https://yeseo.io/subscribe/

Design is a great tool for clarifying your message. In this episode of Internet Marketing for Humans we talk to Chris Chenery of Chenery Creative about the power of branding.

https://chenerycreative.com/index.html

What do you do when the industry you support grinds to a halt? My guest for this episode is David Horne of Kehorne. Kehorne are a digital agency who work closely with the hospitality industry. 2020 and 2021 presented David and his team with challenges that might incite some business owners to throw in the towel. But David and his talented team see things differently.

In this fascinating episode of Internet Marketing for Humans we talk to David about pivoting, diversifying and thriving under challenging circumstances. This episode is about realism, opportunity, creativity, business coaches and bagels.

Links:
Kehorne - https://kehorne.co.uk/
Find David Horne on Linked In - https://www.linkedin.com/in/davidkehorne/

We also talked about Avi Kniznik's online bagel bakery, you can find out more about that at https://www.bagelorbeigel.co.uk/

GDPR was a business blockbuster a few years ago. Or was it? If you consider GDPR as something that was 'thrust upon you' a couple of years ago, and you've largely forgotten about it since, then this episode is for you.

Was GDPR just a load of bureaucratic red tape? Can GDPR actually help your business, and your marketing?

In this episode of the Internet Marketing for Humans podcast we are joined by GDPR consultant Mark Gracey. Mark has been helping business with compliance for many years. In this conversation he shares examples of what can happen when GDPR is ignored, but also talks about how GDPR can be used as a positive force to move your business forward.

https://markgraceygdpr.co.uk/

Trying to be yourself while trying to promote your business can be a daunting prospect. But it doesn't need to be. Over the years we've spoken to many talented, fascinating, brilliant people who really shine just by being who they are.

In this episode of the Internet Marketing for Humans podcast we had the immense pleasure of speaking to Robert C Brown. Robert has led a fascinating life, including a stint as a bona fide rockstar! Robert is a performance coach, business advisor and all-round interesting bloke to know. This is a fascinating conversation and we think a lot of people will get a lot from it.

Find out more about Robert https://robertcbrown.online/

Digital marketing and SEO is not just about geeky stats and mystical data. All successful digital marketing has good relationship building at the very heart of it.

In this episode of Internet Marketing for Humans podcast we are fortunate enough to be joined by Nicole Ponce from Semrush to discuss the importance of building real, sincere and lasting relationships with clients, peers, competitors and pretty much everyone else!

Find out more about Semrush - https://yeseo.io/go/semrush

The start of a new year is a great time to make sure you know where you’re aiming your business and to check your SEO and digital marketing is in order. Have your priorities changed? Have your competitor’s priorities changed?

Here’s a list of 10 simple things that you can do right now (it doesn’t have to be at the beginning of any year) to ensure that you are getting the most from your web presence.

1. Sign up for Google Alerts
2. Check your goals
3. Take a fresh look at Google Analytics
4. Have a play with SEMrush
5. Ask your mum to read the content on your site
6. Check your brand is consistent across social media
7. Check Google Search Console for errors, if you've not set up Google Search Console then set it up!
8. Improve your internal linking
9. Check / optimise / set up Google My Business
10. Look at your competitors' sites, have they changed?

NOTE - You can trial SEMrush at https://www.semrush.com/

When developing any new asset for a business, not just tech assets, it’s important to think about what the end product will look like. However, sometimes it’s actually very difficult to identify what the end product will look like. A project that starts off looking one way can end up looking very different. The big muddy bit in the middle, between the start and the end of a project is traditionally a very challenging place for both the client and the developer.

In this episode of Internet Marketing for Humans, we talk to Ken Ng from Honeytree International and discuss the importance of scoping, the three Cs of scoping and Ken shares his vision for using scoping as a safety net.

Join the Yeseo Tribe for more Digital Marketing goodness - https://yeseo.io/subscribe/

Being successful in business isn’t just about having the right product or service and marketing it effectively. Really great businesses know the secret to success is in managing and perfecting their processes.

In this episode of Internet Marketing for Humans, we speak to Sarah Gathercole AKA the Office Fixer about increasing the amount of resource available to your business without hiring a massive team of people.

You can find out more about The Office Fixer here...

Branding is about so much more than how pretty your logo is and what fonts and colours you choose on your website. The way people perceive us as individuals has an impact on both our business and our personal lives.

In this episode of Internet Marketing for Humans we are joined by portrait photographer Ross Dean to discuss what personal brand means to him, and the impact it can have your professional and personal life.

In some digital marketing circles traditional copywriting is seen as a bit old fashioned. In this episode of Internet Marketing for Humans, we talk with Lewis Folkard of Social Badger Marketing about the potency of traditional copywriting techniques, the brilliance of testing for increasing profit and learning about a market.

If you run your own business or are responsible for marketing we recommend you listen to this podcast for some actionable advice that will make you adverts better.

In a slight change to our usual programming, in this episode of the Internet Marketing for Humans podcast we go where some marketers fear to tread. We are joined by DJ (Daljeet Singh) of Rainbow Dragon Digital to discuss ethical marketing.

How has social networking and marketing become what it is today? What does this mean for businesses and the world as a whole? What positives have social media brought about that should be celebrated, and where could we all possibly be a little more cautious.

In this engaging conversation we talk about the impact (good and bad) of social, and discuss where social networking could, and possibly 'should' be heading in the next few years.

Find out more about Rainbow Dragon Digital here... 

Do the images on your website appear in Google image searches? If not, you’re missing out on a good source of visitors to your website.

In this episode of the Internet Marketing for Humans podcast we explore what can be done to get your images showing up in web searches. It’s surprisingly simple.

For more best practice on Google search images and SEO, click here...

Join the Yeseo Tribe for more Digital Marketing goodness - https://yeseo.io/subscribe/

Previously in the podcast, we have touched on how important collaboration is.  In essence it’s how all brilliant SEO agencies work. All digital marketing and SEO is ultimately a collaboration between the client and the agency.

In this episode of Internet Marketing for Humans, we are in conversation with Gill Tiney who has started something a bit like a networking group but one focussed purely on nurturing and inspiring collaboration. We talk about how collaboration can and does change the world.

Many new brands claim to 'disrupt the market' but 'disrupting' has become a bit of a 'non word'. A bit like 'homemade' or 'bespoke'. So what does it really take to launch a new brand that does things differently, offers something new and actually succeeds.

In this episode of Internet Marketing for Humans we talk to Gaz Booth, who (along with Tom Walker) launched Holy Moly Dips just over three years ago. In the short amount of time since launching, Holy Moly Dips have established themselves as a bright beaming light of a brand in a market that is traditionally exceptionally conservative.

So how did Holy Moly Dips go about 'disrupting' the market to establish themselves? Did they really disrupt anything at all? In this frank and incredibly open conversation co-founder Gaz Booth not only takes us through his journey, but also shares some brilliant words of wisdom to anyone who is considering launching their own brand. Gaz gives real value, and this podcast will be fascinating to anyone who wants to know how ideas become products that elbow their way into some of the most sought after real estate in the world - the supermarket shelves.

Find out more about Holy Moly Dips here... 

Join the Yeseo Tribe for more Digital Marketing goodness - https://yeseo.io/subscribe/

Remarketing is a buzzy industry word but what does it actually mean, why do marketers get excited about it and what can it do for you? 

In this episode of Internet Marketing for Humans, we explain in the simplest possible way what remarketing is, how you should do it and why you should do it.

Warning: contains Bergerac

Creativity is absolutely at the heart of successful SEO and digital marketing. In this episode of Internet Marketing for Humans we speak to Ed Ngai, who runs a local organisation that brings creative people together and encourages collaborations and general celebrations of creativity.

In this episode of Internet Marketing for Humans, we’re joined by Helen Oldfield founder and MD of Affinity PR. We discuss clarifying your marketing message, the do’s and don’ts of good PR and generally have a bit of a chuckle about some fun things.

https://affinitypr.co.uk/

Search Intent is at the absolute heart of SEO and all digital marketing, but what does it really mean? In this episode of Internet Marketing for Humans, we discuss Search Intent with Chris Green of Footprint Digital and you’ll be pleasantly surprised to find out you’re probably getting it right.

Search Intent is at the absolute heart of SEO and all digital marketing, but what does it really mean? In this episode of Internet Marketing for Humans, we discuss Search Intent with Chris Green of Footprint Digital and you’ll be pleasantly surprised to find out you’re probably getting it right.

We originally set up this interview with Luke Littleboy to discuss how short and medium-term plans can change. In the end, for this episode of Internet Marketing for Humans, we talked about the implications of Covid-19 on marketing, what you could be doing with any new found time you may have and how to prepare for the unknown.

https://www.linkedin.com/in/lukelittleboy/

Companies like Lead Forensics and A-1 WebStats claim to be able to give you a lot more information about your website visitors than Google Analytics can. And they’re right! But what are you going to do with that information?

In this episode of Internet Marketing for Humans we take a quick look at these “super-spy” analytics companies, what sort of information they can give you and how that might be able to help you, or not.

Find out more about A1 WebStats - http://bit.ly/A1webstats

Simply uploading your videos to YouTube isn’t enough to get a high number of views. In this edition of the Internet Marketing for Humans podcast, we discuss two very easy ways of making sure that people actually watch your YouTube videos.

The article that Andrew mentions can be found here - https://summerislefilms.co.uk/youtube-rankings-keyword-tags-spy-competitors/

Email marketing is more essential now that it has ever been, and yet some business owners have turned their back on their email list, or don't have an email list at all.

In this episode of the Internet Marketing for Humans podcast we are joined by Amanda Roulstone of Dragon Virtual Assistants Ltd. Amanda reminds us why email lists are important, how to build your list and how to get the most from your email marketing campaigns.

Find out more about how Amanda can help your business at https://www.dragonvirtualassistants.co.uk/

Join the Yeseo Tribe for more Digital Marketing goodness - https://yeseo.io/subscribe/

What’s the fastest way to find new opportunities in any market? We, here at Andrew Laws Associates, have a list of questions we ask ourselves and our clients to try and get to the bottom of how a market operates and where the opportunities are. In this episode of Internet Marketing for Humans we consider the answers to this list.

• Who are the influencers / who makes buying decisions in each market?
• Where does the market ‘hang out’; where online and offline can we find individuals in the market?
• What conferences / exhibitions are important in the market?
• What speaking opportunities can we find in the market?
• Can we create content (written, video or other) to place in industry publications?
• Can we position our client as an influencer?
• How important is social media to this market?
• Are genuine relationships formed or do marketing influencers in this niche use social networking as a foghorn?
• Should we be using social media at all, or should we focus on one platform, like Linked In?
• What opportunities will paid advertising / PPC (pay per click) open up for us, and which networks. How much reach can we expect for how much budget?
• What tone / content type appears to motivate market players?
• Who is linking to the market leaders? Can we use this data to better understand interactions between market players?
• How do companies within the defined market nurture brand exposure?

Networking events can be daunting but are a very good way of building your business. It can be difficult figuring out how to speak to people, how to break into conversations or how to make a good impression.

In this episode of Internet Marketing for Humans, we talk to Adam Scott of Ipswich Embroidery and Print and he comes up with some great hints and tips for how to handle yourself better and how to make the most out of networking opportunities.

LinkedIn can be boring as hell but it can also be a potent lead generator. In this episode of Internet Marketing for Humans, we talk to Milo of Digital Dominator about the small tweaks you can make to a LinkedIn profile to make yourself not only much more attractive to potential customers and clients, but also more human.

Your business branding is about so much more than just your logo and how your business cards look. Good brand strategy can push your business forward in some quite fantastic ways. In this episode of Internet Marketing For Humans, we talk with Franzi and Angie of Studio Brandup about how to build a brand strategy, implement it and how to improve internal culture, all in the name of driving your business forward to where you want it to be.

Being successful in Internet marketing shares a lot of common ground with being successful in business and in your life. In this episode of Internet Marketing For Humans, we speak to Nik Gray of Action Coach about positivity, goal setting and the impact that mindset has on success in business (and therefore marketing).

https://nikgray.actioncoach.co.uk/

Business automation is a hot topic at the moment, but did you know it’s about much more than just saving time? In this episode of Internet Marketing For Humans, we are joined by James Kindred. We discuss not only the time-saving aspects of automating processes through systems like Zapier, but also how using automation can help you work much, much smarter.

The Internet is full of Marketing Experts telling us to create content.  Great.  That's super.  Content is crucially important, that much is already well established.  But how can you create content when you're fresh out of ideas?  How do you find out what content your audience (potential clients or customers) want to read about?  In this episode of the 'Internet Marketing for Humans' podcast we reveal where professional writers look for inspiration when the ideas well runs dry.  This podcast episode started life as a talk Andrew Laws gave at a Powered Up Networking event.

The Internet is full of Marketing Experts telling us to create content.  Great.  That's super.  Content is crucially important, that much is already well established.  But how can you create content when you're fresh out of ideas?  How do you find out what content your audience (potential clients or customers) want to read about?  In this episode of the 'Internet Marketing for Humans' podcast we reveal where professional writers look for inspiration when the ideas well runs dry.  This podcast episode started life as a talk Andrew Laws gave at a Powered Up Networking event.

So you want to start a podcast?  Hopefully you know what you want to say and who you want to speak to, but have you figured out the technical side of creating a podcast?  In this episode of 'Internet Marketing for Humans' we talk to sound engineer, podcast editor and all round audio guru Gareth Patch of Semi Echo.  Gareth explains how to record very high quality podcasts with almost zero investment.

In order to succeed you need to improve your processes.  There is always a better way you could be doing things, not just in terms of efficiency.  Improving your business and marketing processes can add value to you, your business and your clients or customers.  In this episode of 'Internet Marketing for Human's we speak to Ian Fairweather of Arkouda Solutions.  Ian is a 'Process Excellence Coach' and spends his time fine-tuning a wide range of processes for some very large companies.  This podcast episode is a fascinating look at the improvements that anyone can make to their business by analysing in a methodical and logical way.

While there are many aspects to good SEO, the two things that really matter are authority and context.

In this episode of Internet Marketing for Humans we’ll look at what authority really means and how to build authority to boost your search rankings

SEO is all about getting your website seen by as many people as possible. But there's more to it than that. You also need to make sure that the people who see your site are the right people - and that they see it in the right context. In this podcast, I'll explain why authority and context are so important for SEO.

Join the Yeseo Tribe for more Digital Marketing goodness - https://yeseo.io/subscribe/

Pobody's Nerfect. Nobody likes making mistaks.  But having plans go wrong is an important part of what makes a business a success.  In this episode of 'Internet Marketing for Humans' we are joined by James Kindred of Fork / Big Drop Brewery.  We discuss 'the joy of mistakes' and explore the opportunities for learning and improving that project failure can offer us.

This is one of our long form podcast episodes, giving us the opportunity to explore topics a bit deeper than in our shorter episodes.  In addition to discussing the importance of making mistakes we also explore ways of marketing that change perceptions (rather than changing products).  We chat and laugh about some of the stranger mistakes big brands have made.  We chat Shreddies, Beer and Burgers.  The subject of viral marketing pops up as we discuss the fallout between Coleen Rooney and Rachel Vardy.

Instagram have removed the 'following' tab.  What was it, was it helpful and will we miss it?  In this episode of 'Internet Marketing for Humans' we discuss why we called the following tab 'spy mode' and whether the world is a better place now that it has gone.

Google Ads (previous called Adwords) can be one of the most powerful Internet Marketing tools for driving highly profitable visitors to your website.  But Google Ads can also be a fairly brutal way to spend terrifyingly high amounts of money to get mediocre results. So how do you exploit Google Ads to push your business forward without breaking the bank?

In this episode of 'Internet Marketing for Humans' we are joined by  Matt O'Brien of Unscrambled.  Unscrambled is an agency that was born out of the belief that paid search campaigns could be run more effectively and could deliver better results and greater profits for clients. This passion for PPC (pay per click advertising) has delivered astonishing results for some very large brands, including Saga Travel, the Open University and The Harley Medical Group.

Matt has been working in Internet Marketing for nearly twenty years.  During this episode he explains what Google Ads is and why it can be so powerful.  Matt also explains, in plain English, some brilliant ways of crushing as much value as possible out of your advertising budget.

You may have noticed that some websites have a www at the start of the web address, and some do not.  And what on earth is an apex domain?  Does any of this matter for SEO?  In this episode of 'Internet Marketing for Humans' we look into what the www is all about reveal whether having an www will help or hinder your SEO efforts.