Explore every episode of the podcast Interiors Insider
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Beyond the studio - rebuilding life and business after Breast Cancer | 29 oct. 2024 | 00:42:46 | |
Most business owners don’t know how to switch off. We’re constantly grinding away, working behind the scenes to give our all and serve our clients in the best possible way. But to what end? Is it really success if it comes at the cost of our health and relationships? Far too often, it’s only when life throws a curve ball that we stop to think about the way we are living our lives and even consider slowing down. For Kaz, owner of Viva Life Pilates, that curve ball showed up in the form of breast cancer. Now, she’s rebuilding her life and business in an entirely different way. Before her diagnosis, Kaz was what many would call a success story. She was a powerhouse, juggling life with two children, a rapidly growing Pilates business, and a coveted spot in national advertising campaigns. But beneath that facade was a whirlwind of stress and a life teetering on the edge of burnout. During Breast Cancer Awareness Month, I wanted to bring this important story to light, not just as a tribute to Kaz's courage, but as a vital reminder for all of us hustling in our businesses. Kaz's discovery of a lump pushed her into a series of investigations, ultimately leading to a devastating diagnosis of stage 2 breast cancer, progressing quickly to stage 3. It was a wake-up call no one asks for. The realisation that we often wait for life-altering events to slow down resonates deeply with me. After her diagnosis, Kaz was forced to confront not only the disease but an overwhelming obligation to her business. Her story is one of resilience, supported by a phenomenal team that kept Viva Life Pilates thriving in her absence. All of us in business fear stepping away and losing what we've built—but Kaz is living proof that sometimes, stepping back is stepping forward. Navigating through chemo and surgery, Kaz found herself asking life’s crucial questions about priorities and sustainability. The experience taught her that true success wasn't in how hard she was working—it was in how she was taking care of herself and the people around her. After multiple surgeries, chemo and radiation, Kaz returned to her studio with a renewed mission—not just for her business, but for her personal health. She learned the art of delegation, setting boundaries, and prioritising what matters most. As someone who is pretty much glued to my phone to run my business, I take this lesson to heart. Our businesses should enhance our lives, not overshadow them. Resources & Links: Connect with Kaz from Viva Life Pilates Instagram: https://www.instagram.com/vivalifepilates/ Website: https://www.vivalifefitness.com.au/ Join The $10K Designer/ Mentorship here: https://interiorsinsider.com.au/mentorship Join the FREE Facebook group here: https://www.facebook.com/groups/1351851525693713 Download the FREE pricing and services guide here: https://goldchalk.mykajabi.com/offers/kc8TCz72 Access my free masterclass - How to start your business without a Portfolio Thank you to our major sponsor and designer resource - More Time To Design | |||
| Profitable Pricing: How to Set Rates That Reflect Your Value and Drive Your Business Forward | 22 oct. 2024 | 00:13:20 | |
How do you actually set your prices? And how do you do it in a way that reflects your value, while still attracting your ideal clients? If these questions have been swimming around in your head, know that you’re definitely not alone. This is a hot topic amongst a lot of designers I speak to. It’s not easy to tackle, but trust me - pricing your services for profitability is crucial to keep your business propelling forwards. If you’re undercharging or just not sure about where your pricing stands, then it’s time for a change. Pricing is a make-or-break factor in our business. Getting it right takes some work, but it's going to set you up for better, more profitable business in the future. Your expertise, creativity and time are beyond valuable. So, if you're feeling uncertain about your pricing, now’s the time to reassess and plan for a more profitable future. Remember: your prices should work for you, not against you. We use and recommend FLODESK for our emails - get 50% off with this link! Join The $10K Designer/ Mentorship here: https://interiorsinsider.com.au/mentorship Join the FREE Facebook group here: https://www.facebook.com/groups/1351851525693713 Download the FREE pricing and services guide here: https://goldchalk.mykajabi.com/offers/kc8TCz72 Access my free masterclass - How to start your business without a Portfolio Thank you to our major sponsor and designer resource - More Time To Design | |||
| 10 ways to Market and Grow your Interior Design business without Instagram | 15 oct. 2024 | 00:18:28 | |
Personally, I love Instagram. I believe it’s absolutely key for designers to utilise this tool to showcase their portfolio, style and personal brand. However, I know it’s not for everybody. For many designers out there, the pressure of social media can send them into a downward spiral. Keeping up with the algorithm and creating endless Reels can be exhausting. If this is you, you might be wondering if it’s even possible to grow your business without it. The good news? There are some extremely effective ways to elevate your business visibility and growth without relying on social media. So let’s dive into my top ten tips to use in conjunction with Instagram – or allow you to spend a little less time on it. I'll take you through: So, get excited and reach out to someone new in your business today!
Want 20% off your LEGAL docs from Foundd Legal? - Use our link here We use and recommend FLODESK for our emails - get 50% off with this link! Join The $10K Designer/ Mentorship here: https://interiorsinsider.com.au/mentorship Join the FREE Facebook group here: https://www.facebook.com/groups/1351851525693713 Download the FREE pricing and services guide here: https://goldchalk.mykajabi.com/offers/kc8TCz72 Access my free masterclass - How to start your business without a Portfolio Thank you to our major sponsor and designer resource - More Time To Design | |||
| The Power of Investment: Why Spending Money is Key to Growing Your Design Business | 08 oct. 2024 | 00:12:13 | |
Here's the hard truth: if you're not willing to invest in your own business, you cannot expect others to want to invest in you. Spending money on your business can feel risky, especially when you're trying to save or are unsure of future projects. Yet, the reality is that to make money, you have to spend it. Strategic investments in your business aren't just expenses; they are vital tools that create opportunities, streamline processes and elevate your work. The good news is, running an interior design business, unlike a lot of other types of businesses, demands relatively low start-up and ongoing costs. Today, we’re exploring how spending money is key to growing your design business, and the areas you should really be investing in to enhance your reputation as a professional. This covers things from your website and headshots to your social media presence. Remember, your brand is your reputation, and often the first impression potential clients have of you. If you cut corners here, you’re really signalling to your clients that you’re not confident in your value - and who wants to invest in that? Ultimately, adopting a return on investment mindset changes your perspective; it’s here that you realise every dollar you invest has the potential to multiply. Investing in your business is a non negotiable. If you want to see sustainable growth and success, whether it's money, time or resources, what you put into your business is what you're going to get out of it.
Want 20% off your LEGAL docs from Foundd Legal? - Use our link here We use and recommend FLODESK for our emails - get 50% off with this link! Join The $10K Designer/ Mentorship here: https://interiorsinsider.com.au/mentorship Join the FREE Facebook group here: https://www.facebook.com/groups/1351851525693713 Download the FREE pricing and services guide here: https://goldchalk.mykajabi.com/offers/kc8TCz72 Access my free masterclass - How to start your business without a Portfolio Thank you to our major sponsor and designer resource - More Time To Design | |||
| The Cycles of business and life | 01 oct. 2024 | 00:19:26 | |
The cycles of business are real. There are ups and downs. We love our business, then we hate it. We’re on fire, and sometimes we’re totally off the mark. And you know what? That’s perfectly okay. Normal, even! You might be surprised to hear that I’m currently going through my own challenging cycle in business. While I love learning, am very motivated and overall a high achiever, I’ve been questioning myself, my abilities and where I’m actually headed. It’s been making me feel stuck, like I’m going nowhere. Could this be a sign of burnout? While burnout might be a bit of a buzzword these days, it’s all too common for small business owners - particularly women - to experience its effects. So today, we’ll be exploring how to navigate the cycles of business and life, how to recognise and avoid burnout and what it means to prioritise yourself in the process. I'll take you through embracing the ups and downs, being aware of your emotional and mental state during fluctuations and practical tips on avoiding getting to breaking point. Resources & Links: Want 20% off your LEGAL docs from Foundd Legal? - Use our link here We use and recommend FLODESK for our emails - get 50% off with this link! Join The $10K Designer/ Mentorship here: https://interiorsinsider.com.au/mentorship Join the FREE Facebook group here: https://www.facebook.com/groups/1351851525693713 Download the FREE pricing and services guide here: https://goldchalk.mykajabi.com/offers/kc8TCz72 Access my free masterclass - How to start your business without a Portfolio Thank you to our major sponsor and designer resource - More Time To Design | |||
| Do you really need a design qualification to succeed? | 24 sept. 2024 | 00:21:09 | |
Do we need to be qualified? Is the interior design industry likely to move towards mandatory qualifications? This topic is a hot one, and quite controversial amongst a lot of designers and creatives in the industry these days. So much so, that it almost made me nervous to record this episode! But it’s a topic worth discussing, because let’s face it: the argument of qualified vs unqualified can deepen the imposter syndrome that’s rampant in our industry, particularly in Australia, making a lot of creatives scared to move forward in business. There’s also the fact that professional bodies like the Design Institute of Australia are now advocating for industry standards, which could potentially include formal qualifications. They’re looking to ensure a high level of professionalism and competency within the industry. So, will qualifications become a mandatory part of our future? Let's explore the pros and cons and try to understand what this means for everyone in our field - qualified or not. Want 20% off your LEGAL docs from Foundd Legal? - Use our link here We use and recommend FLODESK for our emails - get 50% off with this link! Join The $10K Designer/ Mentorship here: https://interiorsinsider.com.au/mentorship Join the FREE Facebook group here: https://www.facebook.com/groups/1351851525693713 Download the FREE pricing and services guide here: https://goldchalk.mykajabi.com/offers/kc8TCz72 | |||
| Why you should expire your Interior Design proposals | 17 sept. 2024 | 00:14:35 | |
There is nothing worse than hitting send on a design proposal and… crickets. We'll talk about why an expiry date helps your business, including: - Creating a psychological edge Adding an expiry date to your proposals is more than just a business tactic; it’s about respecting your time and resources while making sure your clients are committed and serious. It’s a tiny tweak with massive benefits, aiding in better planning, quicker responses and a more professional approach. I hope this inspires you to put your best foot forward and make sure your time, energy and expertise are valued the way they should be! Resources & Links: Previous episodes mentioned: How She Built This: Studio Gemma How you can start your interior design business as a Career Change Woman with Jane Ledger Want 20% off your LEGAL docs from Foundd Legal? - Use our link here We use and recommend FLODESK for our emails - get 50% off with this link! Join The $10K Designer/ Mentorship here: https://interiorsinsider.com.au/mentorship Join the FREE Facebook group here: https://www.facebook.com/groups/1351851525693713 Download the FREE pricing and services guide here: https://goldchalk.mykajabi.com/offers/kc8TCz72 Access my free masterclass - How to start your business without a Portfolio Thank you to our major sponsor and designer resource - More Time To Design | |||
| How to secure your first paying client | 10 sept. 2024 | 00:14:02 | |
Getting that first client who actually pays you is a really big milestone. Before anything else, it’s crucial to understand the value you bring to the table. Ask yourself, what unique skills or services do you offer that others don't? Knowing your strengths and how they benefit your potential clients will be the foundation of your pitch and the services you provide. Clarify Your Niche You need to know where you're going and who you're targeting. What is your niche? Are you clear on what you’re offering, and how much you’ll charge? There is nothing worse than having someone reach out who wants to work with you, but you’re unclear on any of these points. So, the more sure and elevated you are in your delivery of your service, the more likely that you’ll get those return customers and referrals you’re hoping for. 1. Referrals Securing your first paying customer might take a little time and effort, but don’t get discouraged. Stay positive, keep refining your approach and learn from any setbacks. Every interaction is an opportunity to improve and grow your business. Want 20% off your LEGAL docs from Foundd Legal? - Use our link here We use and recommend FLODESK for our emails - get 50% off with this link! Join The $10K Designer/ Mentorship here: https://interiorsinsider.com.au/mentorship Join the FREE Facebook group here: https://www.facebook.com/groups/1351851525693713 Download the FREE pricing and services guide here: https://goldchalk.mykajabi.com/offers/kc8TCz72 Access my free masterclass - How to start your business without a Portfolio Thank you to our major sponsor and designer resource - More Time To Design | |||
| Why you need to offer a 90min consultation | 03 sept. 2024 | 00:07:48 | |
I’ve seen many designers offer initial design consultations that they’re either not charging for at all, or only charging a small amount. This can lead to you as a designer feeling undervalued, wasting time on clients that aren’t able to afford your services anyway, and leave you constantly charging large projects to keep the income flowing. I challenge you to remove the mindset that the initial consultation should be free. If you stack the value in these consultations they can serve as a strong base for your service offerings, and encourage clients to work with you in a larger capacity. When you offer a 90-minute or two-hour consultation, you’re not just selling your time; you're providing a warm-up period for your clients. This initial interaction allows them to get comfortable with you and your design process. It gives you the opportunity to set the stage as the expert, guiding them through what needs to happen, envisaging the next steps, and making them feel valued and understood. One of the primary benefits of such a session is that it lets your clients see just how knowledgeable you are. They might start with a sense of being overwhelmed or uncertain, but your guidance can transform that into trust and eagerness. It's your chance to shine as the expert—demonstrating that they truly need your expertise to achieve their dream space. If you don't currently offer such a consultation, I urge you to reconsider. Incorporating it into your service offerings is a relatively easy step. Promote it as an entry-level option through your social media platforms— emphasising its benefits and showing potential clients how this consultation will lead them to their design aspirations. For those of you who want more details about implementing this consultation model, please feel free to reach out. I am more than happy to share insights and answer questions. Slide into my DMs on Instagram or email me directly; whatever works best for you. And if there's a specific topic you’d like me to discuss in future posts, let me know! Resources & Links: | |||
| How to show up like an expert with your Clients | 27 août 2024 | 00:15:43 | |
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| What Every Designer Wishes They Knew! | 20 août 2024 | 00:14:38 | |
Unspoken Truths and Game-Changing Tips from the Inside - "Today, you’re in for a treat! After countless interviews with top designers, I’ve gathered their most valuable insights and tips to help you run your interior design business more effectively." | |||
| Unlock the secret to balancing client work and business growth | 13 août 2024 | 00:17:16 | |
Want 20% off your LEGAL docs from Foundd Legal? - Use our link here | |||
| My Instagram Strategy And How It Is Delivering Me New Leads | 06 août 2024 | 00:18:48 | |
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| The Inside Scoop on Decor and Design | 30 juil. 2024 | 00:14:18 | |
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| Industry/Life Chats with Sharon Parker | 23 juil. 2024 | 00:50:28 | |
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| The art of the client consultation and what to charge! | 16 juil. 2024 | 00:11:38 | |
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| How to Outsource for Your Sanity | 09 juil. 2024 | 00:10:19 | |
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| What kind of designer are you? | 02 juil. 2024 | 00:56:09 | |
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| How to find your Niche - Shay Conway Interior Design | 25 juin 2024 | 00:47:20 | |
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| Our most popular episode - 10 roadblocks stopping New Designers. | 18 juin 2024 | 00:24:33 | |
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| Selling is not a dirty word with Nikki Hogan | 11 juin 2024 | 00:40:16 | |
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| AI and how I'm using it right now | 04 juin 2024 | 00:14:38 | |
Buy your ticket to our online Forum - June 6th - here - learn everything you need to know about the industry. | |||
| Let's go BTS of the Property Styling Industry | 28 mai 2024 | 00:47:50 | |
Resources & Links: | |||
| Industry Update for Established Designers - What you need to know right now! | 21 mai 2024 | 00:17:56 | |
GET YOUR FIRST MONTH FREE IN THE MEMBERSHIP HERE. | |||
| Celebrating 50 Episodes - Kylie Gets Interviewed | 14 mai 2024 | 00:57:00 | |
GET YOUR FIRST MONTH FREE IN THE MEMBERSHIP HERE. | |||
| This is your backstage pass - live into one of our group coaching sessions | 07 mai 2024 | 00:57:29 | |
Want to see inside one of our group coaching calls - There is no gate-keeping here. | |||
| Industry Chats with Sharon Parker | 30 avr. 2024 | 00:39:14 | |
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| 3 Reasons Why Designers Don't Share | 23 avr. 2024 | 00:09:39 | |
No gate-keeping here. | |||
| Does my Son at Kmart earn more than you? | 10 avr. 2024 | 00:07:59 | |
There is no gate-keeping here. [00:01:08] And I sort of realized that this. you know, applies to many of us at some stage in our design journey. So the post went a little bit like this. My son applied for a job recently. It came out and it got me thinking the hourly rate advertised was 25 an hour. It reminded me of a client that I was speaking to recently. [00:01:33] She explained how she'd over delivered and undercharged her client to keep her happy. When we audited the project, we quickly realized her hourly rate for that job was below the minimum wage. Can you relate to this? How many times have you over delivered? Gone through numerous amounts of changes. [00:01:53] I actually was working with a designer last week who was up to version six of a design plan. And I remember just seeing V6 on her work. And I said, please don't tell me that's version six that you're giving the client. And she said, yes, it is. And I said, why are you giving them six versions? Mind you, this client went back to the original version. [00:02:17] Okay. So this just goes to show that sometimes if we give our clients too many options, we confuse things. And they are coming to us for answers and we need to take the lead and give them those answers. Okay. So never give them too many options. I promise you, if you're giving them too many options, you're actually doing your client and yourself a disservice. [00:02:41] Anyway, the reason why she had done this over delivered was that she didn't have a clear process in place. The number of revisions were not specified clearly for the client and her perfectionism took over. And I'm sure you can all relate to this. We are people pleasers. We're perfectionists. We want the client to walk away happy, but there is a fine line between, getting paid less than the minimum wage. [00:03:09] And keeping your client happy and the way to do this is to have crystal clear communication and to have those terms in your contract when the client is onboarding. Okay. So when your client signing up with you, you need to tell them you get two revisions, for example, in this design presentation so that they actually know, okay, if I don't like the first revision. [00:03:34] Then I'm going to get another one, a chance to have another one. And then on top of that, if I still don't like it as the client, then I realized then that I am going to have to pay for more work to be done. So don't let your projects get out of hand, have some clear boundaries in place. Get crystal clear with your contract and your onboarding process, know how to charge and be aware of the things that can pop up along the way. [00:04:00] And plan for them, put some fat into your contracts as well. So the way that I like to do this is I like to add a little buffer into my pricing because I know that things don't always go as planned. And so that way I know that I'm covered. I'm not going to be out of pocket and I'm going to make money. [00:04:21] Okay. Working for ourselves often means that we do not set clear boundaries. All processes. So as a solopreneur, you know, you're, w | |||
| 7 Strategies not taught at design school but you will need to succeed | 09 avr. 2024 | 00:08:19 | |
Welcome to Interiors Insider - you can find out more about us here Our Major Sponsor is: https://www.moretimetodesign.com/ Helping Designers organise their day, their desk and their studio. | |||
| How to nail your discovery call | 02 avr. 2024 | 00:09:17 | |
Welcome to Interiors Insider - you can find out more about us here Our Major Sponsor is: https://www.moretimetodesign.com/ Helping Designers organise their day, their desk and their studio. | |||
| Are you attracting Low Budget Clients? | 26 mars 2024 | 00:09:29 | |
Welcome to Interiors Insider - you can find out more about us here Our Major Sponsor is: https://www.moretimetodesign.com/ Helping Designers organise their day, their desk and their studio. | |||
| The one skill we all need to have a successful Interior Design Business | 19 mars 2024 | 00:07:37 | |
Welcome to Interiors Insider - you can find out more about us here Our Major Sponsor is: https://www.moretimetodesign.com/ Helping Designers organise their day, their desk and their studio. | |||
| How "Styling to Sell" Can Propel your Interior Design Know How and Confidence | 12 mars 2024 | 00:13:29 | |
Welcome to Interiors Insider - you can find out more about us here | |||
| How to create the perfect client "Welcome Guide" | 05 mars 2024 | 00:16:30 | |
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| BTS - Back Stage of my business at the moment. | 27 févr. 2024 | 00:27:54 | |
Welcome to Interiors Insider - you can find out more about us here
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| "How She Built This" - Studio Gemma | 20 févr. 2024 | 01:01:44 | |
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| How you can start your interior design business as a Career Change Woman with Jane Ledger | 13 févr. 2024 | 00:50:19 | |
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| What Builders want from Interior Designers - Elevate Building Group | 06 févr. 2024 | 00:39:06 | |
Todays episode is brought to you by THE MENTORSHIP - start your interior design journey here: | |||
| How to build and Elevated Client Experience - Seed Creative | 30 janv. 2024 | 00:50:47 | |
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| "How She Built This" - Mary Holmes - Proud Mary Styling | 23 janv. 2024 | 00:36:11 | |
Resources & Links: You can find Mary here: | |||
| How She Built This - BTS of a Property Styling Business with Stella | 16 janv. 2024 | 00:39:20 | |
Todays episode is brought to you by THE MENTORSHIP - start your interior design journey here: You can find Stella here: https://www.instagram.com/blkbrkhomestaging?igsh=MXhscmJ3aDJscm1qbA== | |||
| 10 must do's to get to $100K | 09 janv. 2024 | 00:10:47 | |
"Please bear with me for a few episodes here as there was a recording mishap when I recorded this content. The wrong microphone was selected, and as a result this audio isn't up to my usual standard. Don't worry, the audio will return to its usual great quality within the next couple of episodes. Thanks for your understanding". | |||
| Starting Out In 2024? Start Here | 02 janv. 2024 | 00:11:46 | |
"Please bear with me for a few episodes here as there was a recording mishap when I recorded this content. The wrong microphone was selected, and as a result this audio isn't up to my usual standard. Don't worry, the audio will return to its usual great quality within the next couple of episodes. Thanks for your understanding". | |||
| Sourcing Furniture for Clients | 26 déc. 2023 | 00:14:19 | |
"Please bear with me for a few episodes here as there was a recording mishap when I recorded this content. The wrong microphone was selected, and as a result this audio isn't up to my usual standard. Don't worry, the audio will return to it's usual great quality within the next couple of episodes. Thanks for your understanding". | |||
| Pinterest for Interior Designers | 19 déc. 2023 | 00:17:22 | |
"Please bear with me for a few episodes here as there was a recording mishap when I recorded this content. The wrong microphone was selected, and as a result this audio isn't up to my usual standard. Don't worry, the audio will return to it's usual great quality within the next couple of episodes. Thanks for your understanding". | |||
| The first two steps of the design Process | 12 déc. 2023 | 00:12:52 | |
Welcome to Interiors Insider - you can find out more about us here
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| 5 Signs It Might Be Time to Rebrand | 05 déc. 2023 | 00:09:11 | |
Welcome to Interiors Insider - you can find out more about us here
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| Planning for 2024 | 28 nov. 2023 | 00:15:53 | |
Welcome to Interiors Insider - you can find out more about us here
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| Protecting your Interior Design Business from Digital Threats | 21 nov. 2023 | 00:18:34 | |
Welcome to Interiors Insider - you can find out more about us here
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