INspired INsider Podcast – Details, episodes & analysis

Carl Smith is the Owner of Bureau of Digital, a community made up of a diverse mix of digital professionals. Carl spent about 15 years in advertising before launching his first digital agency, nGen Works. He ran nGen Works for 12 years, constantly experimenting with different models of management and team structure. 

Toward the end of the run, Carl attended his first Bureau of Digital event and loved the concept of building a community in the web industry. A few years later, he closed his agency and took over the Bureau of Digital in 2016. He now spends every day connecting with digital professionals to give them the support they need.

Navigating the complexities of the digital agency space can be daunting. How would connecting with like-minded professionals change that experience? Have you ever considered the impact of peer support in the entrepreneurship world?

Carl Smith, a leading voice in the digital industry, uncovers the power of community in the digital agency landscape. He shares his experiences with nGen Works, highlighting lessons from trying unconventional management models to engaging with the first-ever digital event — lessons that carved the path for the Bureau of Digital. He also addresses the intricacies of agency finances, from facing potential layoffs to making strategic hiring decisions. Carl’s approach emphasizes the value of transparency, company culture, and the realization that every agency head has unique challenges.

In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Carl Smith, Owner of the Bureau of Digital, about fostering a supportive environment for digital professionals. Carl talks about the Bureau of Digital and how it helps professionals in the digital landscape, how digital agencies can navigate layoffs and maintain culture, strategies for overcoming the fear of hiring in volatile markets, and the essentials of running the Bureau of Digital efficiently with a small team.

Andrea Shaw is the Founder and Executive Chair of TTG Canada and TORQUE Strategies. Operating in Toronto, these marketing and sponsorship agencies are leaders in Canada, working with an exceptional roster of clients and guided by the aspiration to elevate sports, culture, and community. Andrea played a pivotal role in the 2010 Olympic and Paralympic Winter Games in Vancouver, raising a staggering $760 million in corporate sponsorship and overseeing the longest torch relay in Olympic history. She has a strong focus on values-based hiring, the importance of team culture, and a passion for empowering women in sports and business.

Imagine navigating through a high-stakes negotiation where walking away from a $3 million deal feels like the right move. What would make a seasoned professional take such a dramatic step? Could it be a profound lesson in values and alignment that not only guides personal decisions, but also shapes corporate cultures and successes?

Andrea Shaw shares her pivotal role in raising over $760 million in corporate sponsorship for the 2010 Olympic and Paralympic Winter Games in Vancouver, highlighting the importance of aligning with partners who share similar values. The decision to reject a $3 million sponsorship deal due to a misalignment of values illustrates the deep commitment to integrity. Andrea also delves into the creation of TTG Canada and TORQUE Strategies, detailing how these ventures were born from the desire to leverage her Olympic experiences and contribute to the sponsorship and marketing industry.

In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Andrea Shaw, Founder and Executive Chair of TTG Canada and TORQUE Strategies, to talk about maximizing business growth and creating a positive corporate culture. Andrea takes listeners through the ins and outs of the sponsorship marketing industry, detailing the lessons learned from handling sponsorships for the 2010 Olympic and Paralympic Winter Games and how companies can leverage sponsorships to meet business objectives and increase employee motivation. Finally, Andrea discusses her hiring philosophy and why nurturing the team is the key to scaling a company successfully.

Justin Miller is the Founder and President of Profit 911 Consulting, an agency specializing in direct response marketing emphasizing modern mail strategies. He is a versatile entrepreneur, transitioning from offering live music and entertainment services to comedy hypnotism to marketing, ultimately settling on direct mail services. Justin has leveraged his experience across numerous industries to hone his marketing skills and drive results for clients. His expertise ranges from intricate client retention methods to scaling campaigns through direct mailing tactics. 

Have you ever opened your mailbox to find an unexpected item that instantly caught your attention? What if that simple piece could drastically increase a business's leads and customer engagement? Can a seemingly old-school approach like direct mail outperform digital marketing tactics?

Marketing expert Justin Miller delves into his fascinating transition from operating live entertainment businesses to becoming an expert in direct-response marketing through direct mail. He shares tales from his past careers and the turning points that guided him to where he is today. From discussing newsletters' effectiveness in patient retention for physical therapists to the unique strategy of selecting tree-rich neighborhoods for a tree service campaign, Justin dives deep into the specifics of what makes a direct mail campaign successful.

In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Justin Miller, Founder and President of Profit 911 Consulting, about leveraging direct mail in modern marketing. Justin discusses how Profit 911 Consulting provides direct mail services that get results for businesses, his journey owning a DJ business and as a comedy hypnotist, and Profit 911's customer success stories.

Corey Quinn is a self-employed Fractional CMO and GTM Strategist at Corey Quinn, Inc., where he helps agencies escape founder-led sales with the deep specialization method and break the cycle of flat sales and high customer churn. He has spent over 15 years in marketing and sales leadership roles at numerous respected digital agencies. Previously, Corey was Chief Marketing Officer of Scorpion, an agency he helped scale from $20 million to $150 million in seven years. He is also the host of The Vertical Go-To-Market Podcast.

Building an agency from scratch can be both exciting and challenging. Most agencies reach a certain point in revenue and get stuck, not knowing how to navigate and scale. However, it’s possible to overcome these obstacles and succeed with the right mindset and strategy.

Marketing expert Corey Quinn says that building a founder-led sales business is a barrier to success in the agency world. It causes the agency to reach a certain point and get stuck because it depends on the founder's ability to get leads and convert, and there’s only so much a founder can do until burnout sets in. He shares how he helps agency founders free themselves from founder-led sales and increase revenue while decreasing churn.

On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Corey Quinn, Fractional CMO and GTM Strategist at Corey Quinn, Inc., to discuss how he helps agencies scale. Corey talks about his experience growing Scorpion from $20 million to $150 million, how to work with him, the five steps for scaling an agency, and how to warm up your cold prospects ahead of a sales call.

James Chartrand is the founder & creator of Damn Fine Words, one of the best online writing courses. She is also the founder of Men with Pens, a world-class website design and copywriting company.

She has been featured in Forbes, Newsweek, the New York Times, Copyblogger.com and the Huffington Post and has a blog with over 41,000 readers.

http://www.inspiredinsider.com/james-chartrand-one-question-inspires/

Dr. Michael Rose  is one of the world's leading scientists in aging, biological immortality, and human evolution. He is Director and  Professor at the Department of Ecology and Evolutionary Biology at the University of California, Irvine. He has been doing research for 40 years.

He has published over 275 Academic publications and authored 10 books including  Does Aging Stop?  and Evolutionary Biology of Aging.

http://www.inspiredinsider.com/michael-rose-55theses-interview/

David Kekich founded the Maximum Life Foundation in 1999 and is dedicated to curing aging related diseases.  He is a recognized authority on longevity science and has been featured in several prominent life extension documentaries and media.

He is the author of  Smart, Strong and Sexy at 100?: New skin. New hair. New YOU... 7 simple Steps to thrive at 100... and beyond.

http://www.inspiredinsider.com/david-kekich-one-question-inspires/

Jim Kwik is founder of Kwiklearning.com and is a world expert in speed-reading, memory improvement, brain performance and accelerated learning.

Jim’s cutting edge techniques are taught to top organizations and people such as  Nike, Zappos, SpaceX, Harvard, Elon Musk and many more

http://www.inspiredinsider.com/jim-kwik-kwiklearning-interview/

Joshua Boswell is a top direct response marketer and is a secret weapon that technology companies turn to for their marketing success.  He has  worked with organizations such as Google, Agora Publishing, Perry Marshall, Microsoft,Verizon, and many more.  His copy has brought in tens of millions of dollars for his clients

http://www.inspiredinsider.com/joshua-boswell-one-question-inspires/

Elliott Hulse is a Strength Coach, Pro Strongman and owner of the world renowned Strength Camp in St. Petersburg Florida. His YouTube channels have over 1.3 million subscribers who tune in for education and inspiration on “Becoming The Strongest Version Of Ourselves.”   

http://www.inspiredinsider.com/elliott-hulse-strengthcamponline-interview/

What will you learn in this interview:

- What does it take to be a mentally tough person?

- During his football days, what does he do to prepare himself?

-Self-preservation is what gets us in trouble

-How does he mentally deal with an injury?

- What is the difference between a warrior and a hero?

- What does he teach his kids regarding one's capabilities and limitations?