Explore every episode of the podcast Insights, Marketing & Data: Secrets of Success from Industry Leaders
Dive into the complete episode list for Insights, Marketing & Data: Secrets of Success from Industry Leaders. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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THE ESTEE LAUDER COMPANIES: Sharalyn Orr, Executive Director, Global Marketing Innovation (Part 2). Unmasking myths about Millennials; the latch key kids of Gen X; the truth about Baby Boomers; what really characterizes Gen Z?
What if the stereotypes we hold about different generations are completely misguided? What if we don't know how to define them properly? Or if we're making up generations that simply haven't (yet) been properly defined?
Well, Sharalyn Orr of The Estee Lauder Companies is coming to the rescue with part 2 of our interview....
Join us as we debunk the myth that Baby Boomers are resistant to technology and reveal the defining traits of Gen X, molded by the upheavals of the late 60s and 70s. We contrast these with the formative experiences of Millennials during the economic booms and enhanced child safety measures of the 80s and 90s. We also explore the societal pressures that shaped the Baby Boomers' drive to acquire McMansions and the emergence of the modern midlife crisis.
We'll discuss the pragmatic mindset of Gen Z, influenced by significant events like the 2008 financial crisis and COVID-19, and the perils of narrow generational timeframes. And how you can use generational insight within your company....
This episode is a must-listen for anyone curious about the complex interplay between generational experiences and societal norms.
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
THE ESTEE LAUDER COMPANIES: Sharalyn Orr, Executive Director, Global Marketing Innovation (Part 1). From TV news to marketing strategy; contextualizing information overload; taking insights from the 'so what?' to the 'now what?'
Join us for the season four premiere of FutureView, where we sit down with Sharlyn Orr, Executive Director of Global Marketing Innovation at Estee Lauder Companies. Sharalyn takes us through her fascinating shift from journalism to consumer insights to marketing and the crucial role of subject matter experts in managing information overload within large organizations. Among other areas we cover:
- How Sharalyn almost became a policewoman (kind of) - Moving from TV news and print journalism into generational insight - Focusing and understanding the proposition for over 45s for the Estee Lauder companies - How Sharalyn's role intersects with consumer insight teams - The continued importance of in-depth qualitative insight - Sharalyn's mentors - Characteristics of good (and bad) agencies. - Listen in or check out the transcript page for all the detail. Please use the text function above to feedback thoughts, questions, further suggestions and areas you'd like the pod to cover in the future.
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
NIELSEN - Tina Wilson, Group General Manager, Analytics Portfolio & Ecosystems. Navigating digital disruption; the three golden rules of data presentation; mentoring & crafting diversity in the workplace; & how to restore trust in the media ecosystem.
A great interviewee to start the new year - Tina Wilson, Group GP of Nielsen’s portfolio of Analytic Businesses and Ecosytem Partnerships. As most readers/ listeners will know, Nielsen is perhaps best known for its measurement currencies but Tina has overall responsibility for a major other business area: helping clients plan, evaluate and continue to optimize their marketing strategies.
This incorporates 6 different P&Ls, responsibility for around $0.5b in client revenue and Tina explains over-arching principles behind her philosophy, as well as how Nielsen had proved such a fruitful place to work, incorporating multiple roles across the organisation. for almost 27 years. We also cover:
Tina’s role in mentoring and practical means to encourage diversity in the workplace
Nielsen’s role supporting the World Economic Forum
The key secrets to presenting data effectively
Helping marketers navigate digital disruption
Evaluating the impact of marketing spend
How to manage cross-screen data duplication
Balancing synthetic and human data
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
VOXPOPME - Jamin Brazil, CRO. Discover the 4 key filters for a successful new business/ product extension. Why qual will outgrow quant; how to shape data so it sticks; the role of a CRO.
If you’ve ever worked with a survey, attended a focus group, watching a video interview with a customer - or possibly even thought that there must be a better way to teach your kids maths - then you’ve probably worked with some of the companies Jamin Brazil has set up.
Jamin was the co-founder and CEO of Decipher, the CEO of Confirmit, the founder and exec Chairman of HubUX, which was sold to VoxPopMe where Jamin is now the CRO. He's also an advisor/ board member for Parsec Education, Michigan State University and Adjunct Professor at California State University.
It was a pleasure to have such a wide-ranging conversation, getting into diverse topics such as:
- The importance of making things! - The four key considerations for a new business venture/ product extension - Taking vs creating market share - The role of a Chief Revenue Officer - VoxPopMe's mission - How to shape data so it sticks - Giving back to Central California - Helping schools and changing how kids learn
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
GREEN SQUARE - Tony Walford, Co-founder. The 7 key drivers of financial value for agencies. What do you need to get right if you're looking for investment in your marcoms business? Value propositions; what's hot/ what's not; PE vs strategic.
Have you ever wondered about how the best key criteria to build, value and potentially sell a marcoms agency? A lot of the answers are here in less than 50 minutes! Not only has Tony Walford built and successfully exited his own group, but he's also represented some of the best businesses in the marketing space....and shares here advice and perspective on:
The importance of insights
How insights agencies should charge
How to think about client diversification
The 7 key value drivers for agencies
PE vs Strategics
Where the M&A market for marcoms is now.
And you'll discover how music is in the blood, with a couple of more offbeat book recommendations than we usually get! Enjoy.....and any thoughts, recommendations or objections let me know at futureviewpod@gmail.com
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
SAMSUNG - Rupesh Patel, Head of Insights UK. Why the relationship between insights & media is broken…and how to fix it. Studying your stakeholder; cutting through the attention deficit; evaluating influencer marketing.
Delighted to have on Rupesh Patel, Head of Consumer Insights for Samsung UK. Rupesh brings a wealth of perspective from foundations at Kantar/ TNS, to multiple roles at SKY, to his current position at Samsung.
The first part of our conversation dives deep into the relationship between consumer insights and media, where Rupesh gives a pragmatic guide to how consumer insight can help media planning and buying. Not least, he also offers potential solutions for two closely inter-related sectors that often haven't worked well together.
In the second part of our conversation, Rupesh makes some great points around the importance of innovating media channels at work, as well as communication with consumers. We also dive into key topics:
- What makes a good agency? - What makes a bad agency? - How should you gauge the impact of influencer marketing? - Why market research as we used to know it is dead.
There's lots of tangible advice in here for agencies and internal departments alike, including a clarion call for the insights sector to be brave, be bold and break away from traditional norms....
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
MARKETCAST - Tom Weiss, CTO & Chief Data Scientist. Understanding Connected TV; why media mix modelling is on the way back; understanding the limits of AI.
Ever wondered how research and measurement works in the world of Connected TV? How the world of advertising has evolved over the years? Are you curious about journey to lead tech and analytics at a major research and analytics firm?
Then tune into the conversation with Tom Weiss, CTO and Chief Data Scientist at MarketCast, who turned his childhood fascination with computers into a remarkable career, spanning from software developer to project manager launching mobile phone networks and finally landing in the world of data science and advertising.
Tom's journey is not just about the job titles, it's about the evolution of an industry through the eyes of an insider. He takes us back to the dot-com era, sharing challenges, learnings, and how he honed his skills for quick scaling and managing in a larger corporate setting like T-Mobile. As we move through the discussion, Tom deep-dives into his current role in the world of advertising and data integration. He untangles the complexities of capturing and measuring advertising impact, and the shifting paradigm from linear TV to connected TV, driven by changing consumer behaviour.
Tom also explains the role of Automatic Content Recognition (ACR) data, integration of survey with first-party data with non-survey datasets, his view on the disruptive potential - but also the limitations - of AI in creative development.
Tom's book recommendation:
SMALL IS BEAUTIFUL - E.F. Schumacher
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
QUANTILOPE - Peter Aschmoneit, Co-Founder & CEO. How do you scale from start up to 200 employees in consumer insights? Using generative and synth AI; new approaches to brand tracking; does SaaS really work in research?
What if you could run a conjoint study in a matter of hours rather than weeks? How would then take that initial breakthrough and scale to a global business working with the likes of Pepsi, OMD and T-Mobile with repeat, contracted revenue and long term relationships?
Enter Peter Aschmoneit, co-founder and CEO of Quantilope, the consumer intelligence company that's shaking up the industry. An accomplished CEO, CMO, and board advisor with a rich history in global food companies like Unilever and Danone, Peter brings his unique blend of expertise to the table as we pull back the curtain on Peter and Quantilope's journey so far, including:
- Moving from client to agency side - How tangible values help company's scale - Whether consumer insight companies can really be a VC proposition - Shaking up the world of brand tracking - The important of financial transparency - How Quantilope implements a SaaS based approach - Using AI as your co-pilot - How to manage work-life balance
As well as Peter's book recommendations:
HOW BRANDS GROW: WHAT MARKETERS DON'T KNOW - Byron Sharp BETTER BRAND HEALTH - Jenni Romaniuk OBVIOUSLY AWESOME - April Dunford
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
ESOMAR: Joaquim Bretcha (Director General). Do you want to understand humans or data? The past, present and future of insights; the inside story of EU lobbying in market research; how to integrate multiple data sources.
I'm delighted to be able to share the FutureView interview with Joaquim Bretcha, Director General of ESOMAR.
Ass the leader of the global trade organization for the insights industry, Joaquim brings a unique and deeply tenured viewpoint from major organisations on the client side such as Carrefour, to building out Netquest and several roles with ESOMAR.
Among other topics, we address the hurdles traditional survey methods face in the realm of customer experience and user experience; key factors for success in the industry; and we explore the sometimes contentious relationship between research agencies and consultants.
Joaquim also explains ESOMAR's goals and the importance of the organisation's history, as well as the practical steps around lobbying organisations such as the EU to protect and grow the industry.
And - of course - we have the occasional digression into things your probably didn't know about Joaquim....
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
CROUD - Avinash Kaushik (CSO). Part 2. How to use creative testing to 'win before you spend'. The importance of trust but verify; how to measure effectiveness; how to best use social media analytics.
The FutureView podcast is published in conjunction with InsightPlatforms.com. This episode is sponsored by Human Made Machine - optimising media ROI through high quality creative testing - find out more at HumanMadeMachine.com
Delighted to publish part 2 of the interview with Avinash Kaushik. For those who haven't listened to part 1 (yet), Avinash is author of two best selling books, hugely popular blogger, former analytics evangelist at Google (among many other roles during his 16 years there) and now CSO at Croud.
In part 2 we get into:
- Using creative testing to win before you spend - Matching testing to in-market performance - Balancing creativity & data analytics - Croud - what comes next - Looking for the next generation of leaders - Strong opinions, loosely held...does the mantra work - Avinash's best and worse characteristics....from someone who knows him very very well!
Book recommendations:
YUVAL NOAH HARARI - SAPIENS LIU CIXIN - THE THREE BODY PROBLEM
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
CROUD - Avinash Kaushik (CSO). Part 1. Why good analysts should ignore most data…please avoid data puking. Proving the value of marketing spend; incrementality vs attribution; building a data democracy at Google.
The FutureView podcast is published in conjunction with InsightPlatforms.com. This episode is sponsored by Human Made Machine - improving ROI through high quality creative testing. Find out more at HumanMadeMachine.com
Delighted to have on Avinash Kaushik, an OG of the marketing analytics world, author of two best selling books, hugely popular blogger, former analytics evangelist at Google (among many other roles during his 16 years there) and now CSO at Croud.
He's also a fantastic interviewee.....so much so that we've split this interview into two so we don't have cut out too many of Avinash's wise words. Among other topics we cover in Part 1 are...
- Why you don't need TV in your life - Eat pies...just don't chart them - The sins of data visualisation - Marketing principles that have stood the test of time - The importance of incrementality not attribution - Moving analytics from data hunting to cordon bleu - Introducing data democracy at Google and 'win while you spend'
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
C SPACE. Jessica DeVlieger (CEO). How being more human-centric will grow your business. Building belief through sales and marketing; the relationship economy; successful diversity programmes.
The FutureView podcast is published in conjunction with InsightPlatforms.com.
This episode is brought to you by Human Made Machine. To find how to boost your marketing ROI though fast, high quality creative testing visit HumanMadeMachine.com
Delighted to have on Jessica DeVlieger, the CEO of C Space. Jessica shares her experiences and learnings from working on the Oprah show, to then joining C Space and progressing to become the global CEO.
Among other areas, we cover....
The importance of growing up on a farm
Working with Oprah
Progressing through C Space
Making business more human
Working with clients to find the answer
How to build effective sales & marketing departments
The relationship economy
Lessons from Apple, Nokia and Nike
How to implement successful diversity programmes
Matching high performance and empathy
And Jessica's book recommendation:
HAMNET - Maggie O'Farrell
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
KANTAR - Amy Cashman, CEO, Insights Division, UK & Ireland. Shaping business strategy and the power of brand. The importance of client interaction, building product development processes; getting the right balance between measurement and advice.
A pleasure to have Amy Cashman on this week’s podcast. Amy is the CEO of Kantar’s Insights Division for the UK and Ireland. Obviously Kantar is one of the best known and biggest names in the insights industry but a lot’s changed in recent year. So, we get into all that and more, including
Understanding how Kantar has evolved
Balancing corporate responsibilities with staying in touch with clients
How how the business thinks about poduct development processes
How to think about brand growth
The balance between measurement and advice
Tying upper funnel to retail outcomes
How Amy got into the industry
Advice how to prosper in the insights world
And of course there’ something you probably wouldn’t know about Amy, as well as a few surprises in the quickfire round!
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
AUDIENCE STRATEGIES - David Boyle, Founder. Will ChatGPT put you out of a job in 5 years? The learning rungs you should master right now; how to get the most out of prompts & enhance proposals; how insights are used in the music business.
Delighted to have on David Boyle, the founder of Audience Strategies and the co-author of PROMPT for Brands, a practical guide to using ChatGPT. https://prompt.mba/products/prompt-ebook
David draws on a wealth of agency and client side experience across retail and media with the likes of Harrods, Tesco, BBC Worldwide, EMI Music and Harper Collins to summarise here the pros, the cons and the practical implications of using generative AI solutions right now in the research & analytics process. And if that's not enough.... find out how data & insights have helped guide the careers of artists like David Guetta and Tine Tempah.
Among other areas, we cover....
What makes a good segmentation?
Using insights in the music business
The importance of process and Phase Zero planning
Is ChatGPT going to put researchers out of a job?
The key learning rungs for effective use of ChatGPT in the insights process
How to get the most out of prompts and enhancing proposals
Weakness of ChatGPT
Practical resources for researchers
And David's book recommendations:
HOW MINDS CHANGE - David McRaney
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
NUDGE - Phill Agnew (part 2). Why Greta Thunberg will become less influential; how to use behavioural science to get a pay rise; the importance of risk to get your campaign to land; how variance effect could improve the English Premier League.
The FutureView podcast is published in conjunction with InsightPlatforms.com
Part 2 with Phill Agnew, Host of The Nudge, the leading consumer psychology podcast providing great interviews with leading behavioural scientists and entrepreneurs, packed with evidence-backed tips to help you kick bad habits, get a raise, and grow a business.
Among other areas, we cover....
How Donald Trump uses behavioural science
Why Greta Thunberg will become less influential
The importance of risk in communicating your message
How to position for a pay rise
Emotional vs rational benefits
How the EPL could benefit from variance effect
And Phill's book recommendations:
THE CHOICE FACTORY - Richard Shotton
INFLUENCE - Robert Chaldini
WAR DOCTOR - David Knox
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
NUDGE - Phill Agnew, Host. Spending two months' salary on an engagement ring? How nudge theory is used to boost sales; putting behavioural science into context; techniques to help you nudge behaviour.
The FutureView podcast is published in conjunction with InsightPlatforms.com
Part 1 of a two-parter with Phill Agnew, Host of The Nudge, the leading consumer psychology podcast providing great interviews with leading behavioural scientists and entrepreneurs, packed with evidence-backed tips to help you kick bad habits, get a raise, and grow a business.
Among other areas, we cover....
Phill's proclivity for 'running backwards'
How I am unintentionally using behavioural science
How the likes of Amazon, De Beers, Snickers and the UK government use nudge theory
Ads that have changed the world
Recommendations for marketers
How nudge theory fits with broader strategy
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
LIV GOLF - Ross Antrobus, VP Insight, Analytics & Loyalty. Part 2. How can insight fuel intuition? Launching an insurgent brand; demonstrating value to sponsors; optimising the broadcast experience; advice for agencies.
The FutureView podcast is published in conjunction with InsightPlatforms.com
Part 2 of a two-parter with Ross Antrobus, VP Analytics, Insight & Loyalty at LIV Golf, the new tour aiming to supercharge and modernise the world of golf. Prior to joining LIV, Ross was the Head of Research at the Football Association, which also informs our discussion...
Among other areas, we cover....
Developing LIV's broadcast proposition
Evaluating effectiveness for sponsors
Launching an insurgent brand
Encouraging participation in golf
Understanding event experience
Melding data sources
Advice for agencies
Ross's best and worst qualities!
And Ross's book recommendations:
POM POM GETS THE GRUMPS - Sophy Henn
THE SMART BRANDING BOOK - Dan White
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
LIV GOLF - Ross Antrobus, VP Insight, Analytics & Loyalty. Part 1 - How do you measure 'success' in sport? How LIV is shaking up golf; using consumer insight to encourage women's football at the FA; balancing commercial and societal priorities.
The FutureView podcast is published in conjunction with InsightPlatforms.com
Part 1 of a two-parter with Ross Antrobus, VP Analytics, Insight & Loyalty at LIV Golf, the new tour aiming to supercharge and modernise the world of golf. Prior to joining LIV, Ross was the Head of Research at the Football Association, which also informs our discussion...
Among other areas, we cover....
Why Ross is a good man to have round the house
The vast range of issues the Football Association covers
Positioning consumer insights departments for maximum impact
Promoting women's football in the UK
How LIV uses consumer insight to evolve a dynamic new format for golf
Using research to address societal issues
How to chose the right methodology
LIV Golf's mission and how consumer insight supports
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
NATIONAL RESEARCH GROUP - Chris Rethore (Chief Strategy Officer). Where's the future for consumer insights? Managing work-life imbalance; entertainment vs politics vs tech research; understanding leading edge growth markets (focus on Nigeria).
The FutureView podcast is published in conjunction with InsightPlatforms.com
Episode 5 of Season 2 focuses on Chris Rethore, Chief Strategy Office of NRG, the leading global insights and strategy consultancy, operating at the intersection of technology, content, and culture.
Among other areas, we cover....
Chris's background in musical theatre
Similarities & differences between political & entertainment research
How tech research differs
Pioneering work in Nigeria
NRG's evolution & blending different data sources
Working across the Stagwell Group
How to think about product development
The future of consumer insights
And how Chris changed his mind about pork chops
Chris's book recommendations...
THE POWER OF FULL ENGAGEMENT by Jim Loehr
THE LAST CASTLE by Denise Kiernan
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
TAMBER LABS - Zoe Wrenn (CEO/ Founder). Using AI based analysis to generate a no.2 Billboard chart hit and 25m streams. Empowering creativity in music; navigating the modern cyborg; do you need blue hair if you're a young female entrepreneur?
The FutureView podcast is published in conjunction with InsightPlatforms.com This episode is brought to you by Interpret. Visit www.interpret.la to understand more about their suite of focused services and products to help companies create lasting impact in video games, tech and web3.
Episode 4 of Season 2 focuses on Zoe Wrenn and TAMBER LABS, the company Wrenn had built from her initial experimentation with AI and music, which resulted in the hit song HAILEY.
Among other areas, we cover....
Zoe's journey from Cher to Pink to classical music, jazz, alt rock and pop
The importance of hitting the target (literally and metaphorically)
How math(s), music and coding inter-relate
How social media has shaken up music creation and discovery
Creating HAILEY - a huge viral hit - using AI
How Tamber Labs helps artists cut through the noise
Anticipating and 'measuring' musical success
How Zoe would change social media
The challenges of being a young female entrepreneur
And how having blue hair can help
And Zoe's book/ content/music recommendations.....
WORLD OF TOMORROW by Dan Hertzfeld
THE LARK ASCENDING - Ralph Vaughan Williams
KAFKA ON THE SHORE - Haruki Murakami
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
VAULT AI - David Stiff (CEO/ Co-Founder). Is AI going to kill ‘traditional’ consumer insights? Perspective from TV, streaming and film research; building an ‘on-demand’ insights model; the entrepreneurial journey from start up through to Series A.
The FutureView podcast is published in conjunction with InsightPlatforms.com This episode is brought to you by Interpret. Visit www.interpret.la to understand more about their suite of focused services and products to help companies create lasting impact in video games, tech and web3.
Episode 3 of Season 2 focused on a VAULT AI, who have pioneered the use of AI and ML in entertainment research, helping studio heads decide what to make and marketers reach their audiences.
Learn how it all works with co-founder and CEO, David Stiff. David also shares key take outs and tips from his entrepreneurial journey. We cover....
David's journey from Melbourne to Tel Aviv to Los Angeles
Why he's a true romantic
Working in production and the market opportunity for more data
Building out AI solutions to analyse likelihood of ROI for entertainment content
The role of humans in the process
AI's inter-relationship with 'traditional' research methods
Potential future impact on research
Recommendations for founders/ attracting investment
How Ashton Kutcher helped...
Can research companies really be a VC case
Where Vault goes next.
And David's book/ content recommendations.....
CROSSING THE CHASM. Geoffrey Moore.
WHO IS MICHAEL OVITZ. Michael Ovitz.
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
HALEON - James Sallows (Global Head of Transformation). How do you make insights ‘must know’ for a NYSE/ FTSE 100 company? How to avoid the nice-to-know conundrum; embedding deep human understanding; using insight techniques in everyday life.
The FutureView podcast is published in conjunction with InsightPlatforms.com. This episode is brought to you by Interpret. Visit www.interpret.la to understand more about their suite of focused services and products to help companies create lasting impact in video games, tech and web3.
Episode 2 of Season 2 focused on another major consumer brand...Haleon. You may not know them by name by they're the NYSE/ FTSE 100 company behind a ton of major consumer brands such as Advil, Voltarol, Sensodyne, the list could go on...
They've done amazing work in embedding deep human understanding, backed by a very innovative approach to consumer insights, led by James Sallows, Global Head of Transformation & Capability, Consumer & Business Insights & Analytics.
Obviously we explore why James's title is so long but also lean on his experience from major companies in the space such as Ipsos, Kantar, Schlesinger Group and IPG Mediabrands to explore areas such as:
How Haleon uses an innovative insights process to positively influence health and wellness
The balances between product development and marketing research
Embedding insights into a major organisation; Haleon's academy and mini MBA
What is an insight? How to define for real impact
The balance between automation and consultancy
Advice for agencies
Using insight techniques in areas such as conflict resolution
And James's content recommendations...
MOONDUST: IN SEARCH OF THE MEN WHO FELL TO EARTH. Andrew Smith.
LEMON: HOW THE ADVERTISING BRAIN TURNED SOUR. Orlando Wood.
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
The NBA - Tessa Nyman, Consumer & Fan Insights Lead. How to use insights to build lasting connections with fans? Strengths, weaknesses & a holistic view on data strands; getting insights to land internally; how agencies can help (and hinder).
To kick off Season 2, we have a great guest: Tessa Nyman, Consumer and Fan Insights Lead at the NBA.
Building from positions at The Guardian newspaper group and Universal Pictures, Tessa now has over-arching responsibility for the NBA's consumer research. We discuss a wide range of topics, including how to build fan relationships, consolidation of multiple data strands, international considerations and advice for agencies, internal practitioners and anyone wanting to make their way in the industry.
The FutureView podcast is published in conjunction with InsightPlatforms.com.
This episode is brought to you by Interpret. Visit www.interpret.la to understand more about their suite of focused services and products to help companies create lasting impact in video games, tech and web3.
In this episode we cover:
Tessa's pathway and role in The NBA
Integrating different data strands
Working across content: publishing and movies
Use of ML and AI
How to generate impact internally
Differences across international markets
Advice for agencies
And Tessa's content recommendations...
PRIVATE EYE magazine
PODCASTS: The Guardian: Today in Focus, The News Agents, The Rest is Just Politics, You're Dead to Me.
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
NIKE, Sarah Beachler, Senior Director, Consumer Insights. Adapting best practice from Nike, Meta, Google and Sephora. The importance of multiple consumer touch points; how to balance product and marketing research; advice for agencies.
A pleasure to have on Sarah Beachler in a really great chat. At the time of recording Sarah was Senior Director of Consumer Insights at Nike and formerly at Meta as Global Head of Marketing Research for Reality Labs, at Google as Head of Global Consumer Insights for Hardware, Retail and Gaming and Head of Market Research and Consumer Insights at Sephora.
So, a fantastic foundation of experience to get into a range of industry issues including:
- How to integrate research practitioners across major corporations. - Considerations in researching physical product vs software - Best practice to knit together product, marketing and sales research - The importance of integrating multiple consumer touch points - What makes a good and a bad agency? - Avoiding unnecessary research duplication - Advice for young people coming into the industry
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
WAYWARD ENTERTAINMENT - John Hegeman (Chief Creative Officer). How best to use data in the creative process? Evolution of research from Oscar winners to genre pics; predicting hits with AI; what digital metrics to track.
Among many other prominent positions, John Hegeman is the former President of Orion Pictures, COO of Fox Atomic, CMO of Lionsgate and now Chief Creative Officer of Wayward Entertainment. In this wide-ranging conversation, we explore the evolution of research techniques to launch movies and TV shows, John's tips for career success, streaming vs in-cinema, the role of AI and key digital marketing metrics to track.
This episode is brought to you by Vault AI. Visit www.info.vault-ai.com to understand how ML can unlock the power of your content.
In this episode we cover:
Tips for success in the entertainment industry
Evolution of research in movies
Helping creative execs with data
What digital metrics should you look for in a campaign
Connecting upper funnel with sell-through
Using AI to identify hits and break down research silos
How Wayward is navigating disruption
Are movies in cinemas going to come back?
And John's book recommendation....
THE WORLD ACCORDING TO GARP - John Irving.
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
MARIAN DUPREE GROUP - Melva Benoit (Founder/ President). A pioneer’s perspective....how far have we really come on representation? Insights from the world's biggest media companies and a new approach to cultural empathy.
Melva Benoit has held (and in many cases founded) the insights function at the likes of Cartoon Network, Disney Channel, Comedy Central, Nickelodeon, Fox Broadcasting and NBC. Melva is now Executive Professor at Pepperdine and is the President of the Marian Dupree Group. She talks through here her experiences as a woman of colour working her way through the media industry and how she's now pioneering a new approach to cultural empathy.
This episode is brought to you by Vault AI. Visit www.info.vault-ai.com to understand how ML can unlock the power of your content.
In this episode we cover:
Why Melva didn't pursue a career in radio
Her journey into research and insights
Understanding kids...today and any generation
Battling with institutional prejudice
How the research industry can make a difference
A new tool to encourage cultural empathy
Lessons from mentors
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TWITCH - Paul Nesbitt (Director, International Measurement and Insight). How can brands connect with Gen Z? Harnessing emotion in advertising; measuring impressions to purchase (and the important stuff that comes in between).
A deep dive into building effective advertising and brand partnerships, with a focus on evolving propositions for Gen Z. The highly engaging Paul Nesbitt, Director of International Measurement and Insights at Twitch, talks through using new metrics to gauge ad effectiveness, his experiences across agencies and partnering with brands.
This episode is brought to you by Vault AI. Visit www.info.vault-ai.com to understand how ML can unlock the power of your content.
In this episode we cover:
Paul's love the stars (literally and otherwise)
How Twitch has evolved
Helping brands integrate within live streaming
The skills to set up an internal agency
Building relationships with Gen Z
Using new metrics to gauge ad effectiveness
Measuring emotion and tying to outcomes
Why brand building still matters
The importance of being brave
Book recommendations:
THE SHADOW OF THE WIND - Carlos Ruiz Zafon
All episodes available at https://www.insightplatforms.com/podcasts/
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REMAGINE VENTURES/ ex GOOGLE VENTURES - Eze Vidra (Managing Partner/ Ex General Partner). What's going to work on Web3? Using data to inform decision-making; smart venture capital; learning from successful media propositions.
A fascinating guest in Eze Vidra - Managing Partner of Remagine Ventures - as we explore his life journey so far. Learn how Eze founded an an amazing charity supporting reading for girls in the developing world, his investments in the media space, use of ongoing consumer insight, working his way through Google...and so so much more.
This episode is brought to you by Vault AI. Check them out at info.vault-ai.com to understand how ML can unlock the power of your content.
In this episode we cover:
How Eze founded TechBikers and his support for roomtoread.org
What Eze learnt as tank commander
Rising through Google
How smart venture capital thinks
Founding Remagine Partners
Thoughts on the closed and open metaverse
How companies can use consumer feedback
The company where Eze would love to be CEO
Book recommendations:
THE OLD MAN AND THE SEA - Ernest Hemingway THE 5 TEMPTATIONS OF A CEO - Patrick Lencioni THE PURSUIT OF PERFECT - Tal Ben-Shahar
All episodes available at https://www.insightplatforms.com/podcasts/
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INTERPRET - Grant Johnson (CEO). Have video games already established the metaverse? The research process for games; evolution of free-to-play and subscription models; co-creating persistent worlds with your audience.
The start of several episodes for all those who want to understand the video games space better.....the largest, fastest growing and most pervasive form of entertainment of recent times (and the future). Grant Johnson, CEO of Interpret, explains how the research process needs to stay flexible and nimble to understand gamers' needs.
This episode is brought to you by Vault AI. Check them out at info.vault-ai.com to understand how ML can unlock the power of your content.
In this episode we cover:
Grant's love of a good back-pack
How the research process for video games works
Free-to-play and subscription business models
Creating balance around game time for kids
Differences in researching games and other sectors
Lessons for the metaverse
International variations
Advice for those commissioning research
Book recommendations:
THE ROAD - Cormac McCarthy BLOOD MERIDIAN - Cormac McCarthy
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
FORMULA E - Matt Roberts (Business Intelligence Director). Why is Formula E winning with younger and female audiences? Encouraging sustainable sport; how to succeed in the world of sports research; and how to make a good impression in the workplace.
If you want to understand the world of sports research, then listen on.....to the highly experienced and engaging Matt Roberts of Formula-E, explaining how they're shaking up the world of motor sports and what he's learnt from working at companies like Formula 1, Sky, BT Sport, Eurosport and ESPN.
This episode is brought to you by Vault AI. Check them out at info.vault-ai.com to understand how ML can unlock the power of your content.
In this episode we cover:
Matt's power-running career
How Formula-E works and is continuing to innovate
Breaking into new markets
The importance of sustainability in sport
Use of new methodologies
Advice to succeed in the sports sector
What makes a good agency
Advice for younger practitioners
Book recommendation: Peter James detective novels
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
SI PARTNERS - Tristan Rice (Partner). How much is your company worth? How the M&A process works; what's hot & what's not for acquirers; how to prepare your business for investment or sale.
If you're in a senior role in an agency - or just want a general understanding of how M&A works - this is the episode for you. Every year, SI Partners bring multiple deals to fruition working with the likes of CVC, Publicis, LivingBridge, KKR and a host of others.
This episode is brought to you by Syno International https://www.synoint.com/ For more information and discounts on initial projects contact Jokke Nurminen at jnu@synoint.com
In this episode we cover:
The secret behind Tristan's cherubic good looks
Founding, building & selling Red Media/ working with fashion brands
How the M&A process works
Differences between what strategic buyers & PE are looking for
What's hot/ what's not
How to effectively integrate technology into your proposition
How to prepare your agency for investment or sale
How web3 may play out from an M&A perspective
Tristan's book recommendation
SATURDAY: Ian McEwan
All episodes available at https://www.insightplatforms.com/podcasts/
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CINT - Heather Hughes (VP, Connected Data, Global). Are your ads really working? Connecting the data dots; ensuring consumer privacy; navigating cultural differences for global solutions.
Wonderful to talk to Heather Hughes, VP Connected Data (Global) at CINT, talking through the solutions, challenges and likely future progression of ad-effectiveness research.
This episode is brought to you by Syno International https://www.synoint.com/ For discounts on initial projects contact Jokke Nurminen at jnu@synoint.com
In this episode we cover:
Heather's pathway
Working & setting up businesses in China
Pulling data strands together for holistic perspective
Building lookalike audiences & feeding DMPs
Getting consumer consent & encouraging transparency in usage
Dealing with cookie deprecation
Encouraging women into ad-tech & research-tech
Tips for those coming into the industry
Heather's books/ media recommendations:
THE ART OF INTELLIGENCE: LESSONS FROM A LIFE IN THE CIA'S CLANDESTINE SERVICE. Henry Crumpton.
THE GREAT BRITISH BAKE OFF.
All episodes available at https://www.insightplatforms.com/podcasts/
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KANTAR MILLWARD BROWN/ RIVAL GROUP - Eileen Campbell (ex Global CEO/ Board Chair). Managing a $1bn+ research business; the future of movies & the workplace; encouraging women into the C-suite.
A pleasure to have on Eileen Campbell, former Global CEO of Kantar Millward Brown, CMO at IMAX, Board Director at PureSpectrum and Board Chair at Rival Group.
This episode is brought to you by Syno International https://www.synoint.com/ For discounts on initial projects contact Jokke Nurminen at jnu@synoint.com
In this episode we cover:
Building Millward Brown into a global powerhouse
Integrating different cultures
The importance (and dangers) of databases
The future of movies
Encouraging women into the C-suite
How to manage promotions
Tips to be an effective CEO
Rival Group and conversational research techniques
The danger of interview questions and more...
Eileen's books recommendations:
JULY'S PEOPLE: NADINE GORDIMER GREAT CIRCLE: MAGGIE SHIPSTEAD KLARA & THE SUN: KAZUO ISHIGURO
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HORIZON - Daniel Putsche (Founder/CEO). How to fund-raise for an early stage res-tech business; are you a VC proposition or not?; inputting digital behavioral data into the insights process.
Daniel talks through the process and key factors raising money for a start-up in research-tech, what VCs are looking for, his advice for other founders, Horizon and the market opportunity they're aiming to address.
This episode is brought to you by Syno International https://www.synoint.com/ Interested in introductory offers/ projects? Contact Jokke Nurminen at jnu@synoint.com
In this episode we cover:
Why Daniel didn't go to university in the first place
First steps as a founder
Horizon & introducing digital behavioral data into research
Pitching for funding
What VCs are looking for
Managing the ups, downs and priority over-load
Entering the German market
And Daniel's book recommendation
THE RIGHT IT: WHY SO MANY IDEAS FAIL AND HOW TO MAKE SURE YOURS SUCCEEDS: ALBERTO SAVOIA
All episodes available at https://www.insightplatforms.com/podcasts/
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WHALAR - Gaz Alushi, President, Measurement and Analytics. Quantifying the marketing effect of the creator economy; lessons from Meta, Pinterest & Snap; how brands should work with creators.
So, how do influencers really contribute to marketing campaigns? How do you measure that impact and compare with other forms of media? Enter the perfect person to get under the skin of these issues…. Gaz Alushi, President of Measurement and Analytics at Whalar, one of the leading agencies in the creators space. Gaz is formerly of Meta, Pinterest and Snap and his work has shown evidence of a 2.4x ROI from creators campaigns. We we had a great conversation, incorporating
How the creator economy works & how to measure success
The importance of the elephant path
The benefit of a consumer insight grounding
Lesson from establishing measurement at Facebook, Pinterest and Snap
How to evaluate ROI
How brands should work with creators
The importance of creating benchmarks and establishing the metrics that really matter
And something you may not know about American vs European wine.
All episodes available at https://www.insightplatforms.com/podcasts/
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BEHAVIORALLY/ INSIGHTS 250 - Crispin Beale (Global President/ CEO). How can businesses maximize profitability and still do great work? Starting with the numbers; using ML/ AI effectively; treating consumers with respect.
Crispin gives fascinating insight and learnings from across his career, including Behaviorally, Chime Group, mTab, ESOMAR, Insights250 and the MRS with a focus on creating sustainable profitability and excellence in analysis.
This episode is brought to you by Syno International https://www.synoint.com/ For discounts on initial projects contact Jokke Nurminen at jnu@synoint.com
In this episode we cover:
Crispin's environmental focus
Structuring for cash flow management & profitability
The importance of intellectual rigour
How Behaviorally uses AI to best effect
The evolution of mTab
Crispin's work across trade bodies
Why young people should come into the industry
Getting surveys wrong (and right)
Quickfire round
And Crispin's book recommendation:
THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE: STEPHEN R. COVEY
All episodes available at https://www.insightplatforms.com/podcasts/
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PARAMOUNT GLOBAL - Christian Kurz (SVP, Streaming Research/ Insights). How does streaming really work? Understanding business models; marketing challenges & opportunities; how to make inroads in the industry.
Christian talks through how streaming business models work, how research and insights informs the process, his path into the industry and advice for agencies.
Brought to you by Syno International https://www.synoint.com/ For discounts on initial projects contact Jokke Nurminen at jnu@synoint.com
In this episode we cover:
Christian's difficulties with English
How consumer insights inform streaming strategy at Paramount Global
Differences between TV and streaming KPIs
Distribution business models
Supporting ad sales
Recent innovations
Advice for young people coming into the industry
Advice for agencies
Quickfire round
And Christian's media recommendation
EMILY MAITLIS: McTAGGART LECTURE
https://www.youtube.com/watch?v=ue3ouzsqpzE
All episodes available at https://www.insightplatforms.com/podcasts/
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KELTON/ MATERIAL - Gareth Schweitzer (Co-Founder/ President). Why are most researchers so bad at storytelling? Learning from journalism; founding Kelton; how to build lasting client and agency relationships.
Gareth Schweitzer (ex-President/ Founder @ Kelton, Vice Chair @Material) gives great insight from his background as a White House correspondent around crafting compelling stories, founding a highly respected agency in Kelton, deciding how and when to integrate into a bigger group, and so much more....
Brought to you by Horizon https://www.gethorizon.net/
In this episode we cover:
Gareth falling off stuff
From the White House beat to consumer insights
Shaking up storytelling
Learning from journalism
From starting an agency to sale
Tips to build client relationships and sales
Effectively integrating agencies
What comes next? Predictions.....
Ands some great book recommendations...
TOWNIE : ANDRE DUBUS III THE OTHER WES MOORE, ONE NAME, TWO FATES: WES MOORE
All episodes available at https://www.insightplatforms.com/podcasts/
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SCALEHOUSE/ESOMAR - Kristin Luck (Founder/ President). How can firms achieve both equity and diversity? Founding and selling research businesses; advice for scale ups and turnarounds.
An in-depth interview with Kristin Luck on her pioneering path through the insights, data and marketing services world. Including a focus on representation for women, starting and scaling businesses, when it's time to move on & what investors are looking for in the current environment.
Brought to you by Horizon, the #1 Market Validation Software https://www.gethorizon.net/
In this episode we cover:
How Kristin gets over her fear of flying!
The role of WIR(e) - promoting representation for women in the industry
Her entrepreneurial journey & focus on always learning something new
When it's time to move on....
Building a software business
Advice for enterprise sales
Optimising value in the current environment
Ands some great book recommendations...
ATOMIC HABITS: AN EASY AND PROVEN WAY TO BUILD GOOD HABITS AND BREAK BAD ONES by James Clear
GROWTH IQ: GET SMARTER ABOUT THE CHOICES THAT WILL MAKE OR BREAK YOUR BUSINESS by Tiffani Bova
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
THE LEGO GROUP - Elliott Linger (Global Head, Portfolio & Audience Development). What are the best ways to understand family audiences? Researching toys, video games & movies; advice for agencies; looking forward to the metaverse.
What are the best means to understand family audiences? Differences between toys, video games and movies; looking forward to the metaverse; tips for agencies and young researchers.
Brought to you by Horizon, the #1 Market Validation Software https://www.gethorizon.net/
In this episode we cover:
Elliott's commitment to Eurovision!
His role at The Lego Group
Researching family audiences
Differences between countries
Commonalities & differences between research in toys, video games & movies
How the metaverse may come into play
Advice for young researchers
How agencies should pitch
What the industry can do to encourage diversity & representation
As well as book recommendations 1984 by George Orwell KLARA AND THE SUN by Kazuo Ishiguro
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
PURESPECTRUM - Michael McCrary (Founder & CEO). The entrepreneurial journey to build a $50m+ business in 5 years, trends and differentiation in panels, the battle to maintain data quality.
The evolution of the sampling/ panels business and Michael's entrepreneurial journey
Brought to you by Horizon, the #1 Market Validation Software https://www.gethorizon.net/
In this episode we cover:
How Michael has one well-behaved dog
Pathway through the industry
The evolution of panels and panel economics
Raising money
Advice for early stage businesses
Balance between growth rate and ebitda
Product development & sales approach
The relentless pursuit of data quality
Working from home vs the office
As well as Michael's book recommendation: NO RULES RULES: NETFLIX & THE CULTURE OF RE-INVENTION by Reed Hastings and Erin Meyer
All episodes available at https://www.insightplatforms.com/podcasts/
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FOCUS FEATURES - David Gilison (SVP, Research & Strategy). The research process for movies, the truth about test screenings, opportunities for future data strands.
All episodes available at https://www.insightplatforms.com/podcasts/
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ADIDAS - Annie Melnic (Head of Consumer Insights, Outdoor Sports). How can sports encourage sustainability? Where consumer insights helps; cultural differences in marketing; tips for agencies to stand out and mistakes to avoid.
Learnings from Annie's career and tips for the future
As well as Annie’s book recommendations, check them out:
The Right It by Albert Savoia, former Director of Engineering and Innovation Agitator at Google
Positive Intelligence by Shirzad Chamine, Chairman of CTI, the largest coach-training organisation in the world
The Chimp Paradox by Professor Steve Peters, renowned clinical psychiatrist from the world of elite business and sport
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
YABBLE - Kathryn Topp, CEO & Co-Founder. Why the future is different: how AI and augmented data is going to change insights. Learning to work at the speed of thought; how Yabble 'generates data'; advice to make your way in the industry.
What are the practical ways AI is going to change research - not just in the future, but in the here and now? Arguably, there’s no one better to talk to on that front than Kathryn Topp, the CEO and co-founder of Yabble. As Kathryn describes, she and and her co-founder, Rachel O’Shea, introduced their first generative AI tool in 2020 with Open AI since ADD and I was lucky enough to talk through:
Integrating the insights flow into one platform
Introducing generative AI into the platform
How Yabble ‘generates’ data
How to effectively use synthetic data
Helping humans move at the speed of thought
Solving the sample issues with virtual audiences
Advice for young women making their way in the industry
Yabble's business model and future plans
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
ELEMENT HUMAN - Matt Celuszak, Founder & CEO. What's next for the attention economy and emotion AI? Strengths & weaknesses of facial coding data; introducing measurement for the influencer economy; the importance of great co-founders.
From stingrays and hot coals (listen to find out) to building one of the leading companies in facial coding, emotion AI and behavioral leading models, Matt Celuszak of Element Human has had quite a journey. Matt’s always astute, engaging and in this interview we get into the issues above and more, including
Strengths and weakness of facial coding data
Evaluating the intersection of claimed and behavioral data sets
Understanding effectiveness of content for the BBC - rating vs reaction
Using sensor date to create measurement for the influencer economy
Measuring what’s valued, rather than just valuing what you can measure
How to derive granular human understanding from big data sets
How privacy works in relation to sensor data
How behavioural learning models work
Lessons from building a business from scratch.
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
THE INSIGHTS FAMILY - Nick Richardson, Founder. From two beers to two billion data points: the story of The Insights Family. Building a SaaS proposition in kids research; secrets of scaling successfully; key considerations for a founder.
The story of the pint that turned into two billion data points....well, two pints actually. However, since sitting down with a piece of paper in his favourite pub in Manchester in 2017, Nick Richardson has built arguably the world's leading syndicated kids' research company and recently raised a £5.6m funding round to fuel further expansion. Among other areas we cover:
- Nick's founder journey - His tips for fund-raising and successful scaling of a business - The market opportunity in the kids' research space - Tools to help media planners - Insights to guide licensing partners - The balance between SaaS and custom research - Why storytelling is still important within SaaS - Moving from data reporting to predicting trends
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
INSIGHT PLATORMS - Mike Stevens, Founder. How will synthetic data impact research and innovation? The three signs an insights company is going to fail (or succeed); augmented/ conversational survey software; the risks of banality in AI analysis.
Do we really need humans for insight? Will synthetic data grow or destroy the insights market? What on earth is synthetic data? Check out the latest FutureView interviews with the brilliant Mike Stevens of Insight Platforms to get a great overview of one the most important new areas that will affect everyone and anyone involved with insight and data analytics.
Among other areas we cover:
- The evolution of Insight Platforms - The importance of adding business context to insights - Characteristics of insights companies who fail (and succeed) - Definitions of synthetic data - Prospective limitations of synthetic data - Conversational/ augmented surveys - The impact of LLM based analysis on the insights sector
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
STRAT 7 - Barry Brien, CEO. Can you really integrate data, insights and paid consultancy? Building a new type of agency group; a primer on how PE works; acquiring and on-boarding companies; the impact of AI on marketing vs insights.
STRAT 7 is a new type of insights, analytics and data group, specialising in customer centric growth. Since Barrie Brien took over as Group CEO in 2019 the group has grown rapidly, both through organic growth and acquistion. At the time of recording STRAT 7 incorporates Bonamy Finch, Research Bods, Jigsaw, Incite, Rainmakers and Crowd DNA.
For anyone intrigued by the financial and strategic aspects of growing an analytics-oriented enterprise, this episode lays out the blueprint for success, as well as leaning on Barrie's fantastic perspective across the world of advertising, insights, analytics and management consulting.
Among other areas we cover: - Perspective from the advertising world, from CFO at Lowe to CEO at Creston - The importance of the creative idea...and backing it up - Building STRAT 7 - Integrating a paid advisory practice - The difference agencies and specialisations within the group - Incentivising and pulling agencies together - Working with PE and how PE works - What STRAT 7 is looking for next - The role of AI in advertising & consumer insights
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
ASK BOSCO - JOHN READMAN, CEO/ FOUNDER. Mastering marketing attribution; lessons from AI-driven forecasting; integrating multi-platform data; educating CEOs on budget allocation; the journey from the RAF to digital marketing innovator.
Imagine you’re buying a new bike….you’ve been to multiple websites, you’ve seen several ads, you’ve clicked on some but not others, read reviews on different sites and…eventually you buy the bike. However, how does the bike seller understand the contribution of each marketing channel? And where should they invest next for other customers?
This is just one of the questions, which John Readman founder of Ask Bosco addresses in the latest Futureview podcast. Originally recorded in the summer of 2024 (hence some of the references) we cover a great range of topics including:
How to educate the CEO and CFO on how marketing spend really works
Integrating marketing data to create a level playing field
Ai tools to forecast marketing effectiveness
The importance of brand, creative and being brave to stand out
The journey from Dragons Den and the RAF to the world of marketing
Lessons from John’s Dad
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com
MB NEUROMARKETING - Marco Baldocchi, Founder & CEO. Unveiling the brain's role in brand loyalty; the emotional journey towards purchase; why FOMO works; the power of subconscious priming in consumer behavior.
Unlock the secrets of neuromarketing with Marco Baldocchi, a trailblazer in the field of neuroscience and marketing. Ever wondered how the brain determines which brands we remember and which we forget? This episode promises to reveal how engaging key components of the brain such as the hippocampus and limbic system can transform fleeting impressions into lasting brand loyalty.
Marco walks us through:
Cutting-edge techniques for measuring brain activity, such as gaze tracking and galvanic skin response
The nuances of capturing genuine emotional responses.
The critical role of emotions like fear of missing out and anticipation in shaping consumer behavior.
Functions of key brain regions like the hippocampus and prefrontal cortex.
Subconscious priming and how subtle stimuli like sounds and smells can influence consumer behavior without their conscious awareness.
The episode wraps up with a discussion on the importance of deep work for productivity and what makes an ideal client. Don't miss this chance to elevate your marketing strategies with insights directly from the intersection of neuroscience and consumer behavior.
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to futureviewpod@gmail.com