Insights & Innovators Podcast from MRII

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https://sportsandleisureresearch.com/
13 shares
http://i-genie.ai
8 shares
https://www.suzy.com/
5 shares

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Transforming Market Research in Big Companies with Stephan Gans, Pepsico

Episode 8

Monday, October 28, 2024 • Duration 25:16

Is there a consumer insights revolution, and will that change how multinational corporations do research? Stephan Gans, SVP, Chief Consumer Insights and Analytics Officer at Pepsico, wrote the book, The Consumer Insights Revolution. Stan Sthanunathan, CEO i-Genie.AI talks with Stephan about future-proofing your business through the control of data and tools.

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Five Lessons from a Market Research Entrepreneur with Dan Coates, YPulse

Episode 5

Monday, October 21, 2024 • Duration 26:56

A veteran entrepreneur of five startups, Dan Coates, CEO of YPulse, shares the rollercoaster ride of starting research businesses. Join Katie Gross, Chief Customer Officer at Suzy as she talks with Dan about the skills needed to start and run a business. Dan shares about adapting to cultural and market changes, including the shortening attention span for young people, the sweet spot of his current business, YPulse.

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Staying Ahead of the Curve in Research with Simon Chadwick, Cambiar

Episode 6

Monday, October 14, 2024 • Duration 19:12

What’s hype and what’s real? Jon Last, President at Sports and Leisure Research Group, talks with industry legend Simon Chadwick, Managing Partner at Cambiar, about what changes and innovations—including AI—are likely to change the insights industry. The reintegration of data and insights across functions (CX, Sales, marketing) is hot now and will be in the foreseeable future.

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Finding Your Seat at the Strategy Table with Pam Forbus, Mondelez International

Episode 4

Monday, October 7, 2024 • Duration 25:17

Join Stan Sthanunathan, CEO of i-Genie.AI, as he talks with Pam Forbus, Global Chief of Insights & Analytics at Mondelēz International, about how to earn a strategic business role by sharing relevant insights that drive business decisions. Knowing the question the CEO needs to answer is the start to pursuing insights that matter. To be a growth leader, the researcher must know what grows the business. Pam shares what it means to speak the language of the CFO, the office where decisions are often made.

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Making Research Talent More Agile with Ryan Barry, Zappi

Episode 3

Monday, September 30, 2024 • Duration 22:02

For research companies to succeed, they need to be willing and able to disrupt themselves. That’s where more agile talent comes in. They are willing to learn, experiment and go beyond what’s working today. Join Katie Gross, Chief Customer Officer at Suzy, as she talks with Ryan Barry, President of Zappi, to discover what he looks for in new talent and how he supports his team.

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Effective Qualities of Market Research Leadership with Ben Page at Ipsos

Episode 2

Monday, September 23, 2024 • Duration 24:41

‘Intelligence is not enough. Self awareness, being able to read a room and resilience are all key.’ Join Stan Sthanunathan, CEO i-Genie.AI as he talks with Ben Page, CEO of Ipsos about the qualities for talent and leadership in the insights business. Ben shares about the importance of integrity, especially in relation to data quality, and a willingness or hunger to learn and innovate. And don’t forget about luck and our ability to take advantage of it when it presents itself.

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The Essential Skills of the Market Researcher in Healthcare with Lisa Courtade, Organon

Season 1 · Episode 1

Monday, August 26, 2024 • Duration 19:15

How can researchers bridge the gap between technical expertise and business impact? Our host, Jon Last, Sports and Leisure Research Group, talks with Lisa Courtade, a veteran researcher with top healthcare companies including Merck, Sanofi Pasteur, and, now, Organon, as she shares insights from her wild ride career, including lessons learned like “Perfect data only exists in the classroom.” Hear her POV on the skills researchers need to succeed in the healthcare industry.

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Creating an Exciting Market Research Tech Company with Andrew Reid, Founder & CEO of Rival Technologies

Episode 15

Thursday, January 16, 2025 • Duration 19:23

The path to creating an exciting startup can be a circuitous route. Andrew Reid, Founder & CEO of Rival Technologies may have started in film, taken a right turn in advertising, to end up building technology companies that solved research problems. And sometimes, it’s a family affair. Andrew’s father and sister both played key roles in influencing his path. Hear about his journey and excitement about the future of tech-enabled market research solutions.

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Transforming the Insights Function in Large Corporations with Elaine Rodrigo at Reckitt

Episode 17

Thursday, January 9, 2025 • Duration 26:19

Dive into an engaging conversation between Elaine Rodrigo, Chief Insights & Analytics Officer at Reckitt, and Stan Sthanunathan, CEO of i-Genie.AI, as they explore the evolving landscape of consumer insights, data-driven decision-making, and embracing AI. Elaine shares her nearly 30-year journey in research, her dream role realization, and the transformative power of AI in harnessing data for business growth. From her career milestones to the significance of consistency, focus, and creating proprietary capabilities, Elaine offers invaluable advice for the industry while highlighting the promise of synthetic data and the essential role of innovation.

00:00 Introduction and Opening Remarks

02:34 Career Journey and Experience

04:54 Advice for Research and Insights Teams

06:07 Challenges and Changes in the Industry

08:42 Building Capabilities for Business Impact

10:18 Focus Areas and Signature Capabilities

18:20 Leveraging AI and Data in Insights

21:47 Future Trends and Synthetic Data

23:29 Conclusion and Final Thoughts

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The Evolution of Market Research to Today with Dr. Marcus Cunha, University of Georgia

Episode 10

Thursday, December 19, 2024 • Duration 18:39

In this episode of the MRII's Insights and Innovators podcast, host Jon Last, President at Sports and Leisure Research Group, speaks with Dr. Marcus Cunha Jr., Director of the University of Georgia's Masters of Marketing Research Program. They discuss the transformative changes in the market research industry over the past few decades, including the democratization of research tools, the shift from statistical analysis to business insights, and the evolving skill sets required for success. They also explore the impact of AI on the industry and the importance of linking research to ROI to avoid becoming a cost center. Marcus emphasizes the need for practical, hands-on education and the future role of AI as a productivity tool rather than a replacement for human insight. 00:00 Introduction to MRII's Insights and Innovators Podcast 00:37 Guest Introduction: Dr. Marcus Cunha Jr. 01:25 Evolution of Market Research 05:40 Skills for Today's Successful Researcher 08:47 Transformations in Training and Education 14:39 Future of Market Research and AI 18:20 Conclusion and Final Thoughts

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Insights & Innovators Podcast from MRII – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

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Related Shows Based on Content Similarities

Insights & Innovators Podcast from MRII – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other37

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Other37

Related Shows Based on Content Similarities