Inside the Stack – Details, episodes & analysis

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Inside the Stack

AdExchanger

Business

Technology

Frequency: 1 episode/41d. Total Eps: 13

An AdExchanger podcast featuring interviews with leaders in ad tech.

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Apple

Data updated on 26/10/2026

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Score global : 38%

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How Amazon Ads Plans To Make Programmatic Simple Without Taking Control From Marketers

Monday, October 19, 2026 • Duration 24:49

Amazon Ads VP Kelly MacLean on how AI helps marketers connect the dots across the customer journey, with lower costs and better delivery in early tests.

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Why AI-Driven Marketing Fails Without Fresh Identity Data, with Experian's Matt Tipperreiter and AtData's John Oronte

Wednesday, October 14, 2026 • Duration 37:35

AI is rapidly shaping how brands understand consumers, but what happens when you feed those models stale, fragmented data?

On this episode of Inside the Stack, AdExchanger's Lynne d Johnson sits down with Matt Tipperreiter, VP of Product Strategy at Experian, and John Oronte, Director of Partnership Growth at AtData, to talk about the flaws hiding in modern consumer intelligence.

Marketers have spent the last five years obsessed with hashed emails. But according to Oronte, a lot of those addresses aren't what they seem. When AtData looked at one client's verified new-to-file emails, almost 14% were burners set to expire within a month. On another platform, 15 to 20% of the records hadn't been used in six months. Brands are tying identity to stale emails, and AI is making decisions based on them.

Tipperreiter and Oronte also get into data freshness across identity graphs, transparency, and whether you should own or rent your identity graph. And they explain identity to a five-year-old, with Tipperreiter turning his daughter's magnet tiles into the metaphor.

This episode is brought to you by AtData, a part of Experian. AtData helps businesses unlock intelligence about the person behind the email address with email validation, data enrichment, identity matching, and fraud protection.

Inside the Stack – Details, episodes & analysis

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Inside the Stack – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

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Publication history

Latest published episodes

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Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities