Explore every episode of the podcast Inside Marketing Design
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Designing the 'gold standard' for landing pages - S04E06 with Linear's Julian Lehr | 15 Nov 2023 | 00:57:50 | |
In this episode, Charli talks with Julian Lehr, part of the “Magic Team” at Linear. They discuss the intricate world of marketing design and content creation, and how these elements work together to enhance user experience. Julian shares his process for crafting engaging landing pages, and how tight collaboration makes it all possible. Julian also talks about the challenge of creating content with substance, why he describes what he does as “packaging design”, and what makes a powerful first impression for a product. Key Takeaways
Links Connect with Charli Subscribe and stay in touch | |||
| Solving problems as cross-functional 'astropods' - S04E05 with Piotr Śmietana | 06 Sep 2023 | 00:50:20 | |
In this episode, Charli talks with Piotr Śmietana, Director of Brand and Marketing Creative at Superside. They discuss the innovative structure of Superside’s marketing creative team and the significant role of each individual's creative voice in shaping the brand's future. Piotr dives into Superside’s brand refresh, the use of the “Brand Collab” Slack channel for fostering collaboration, the concept of Creative as a Service, and how they have bridged some of the difficulties of remote work with “astropods”. Key Takeaways
Links Connect with Charli Subscribe and stay in touch | |||
| S03E09 - Planoly (with Design Manager, Carra Sykes) | 16 Nov 2022 | 00:56:19 | |
In this episode, Charli talks with Carra Sykes, Design Manager at PLANOLY. Carra talks about the evolution of social media, and how the shift toward video has impacted her team and the need for marketing designers with a broader skillset. She also talks about marketing design challenges, and how she balances her desire for high quality and the need to iterate quickly. PLANOLY is a social media content management and scheduling tool designed to simplify the social marketing process. Key Takeaways
Links Connect with Charli Subscribe and stay in touch Webflow This season is brought to you by Webflow Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free | |||
| S03E08 - Funding Circle (with Lead Marketing Designer, Monika Pawlik) | 09 Nov 2022 | 00:41:10 | |
In this episode, Charli talks with Monika Pawlik, Lead Marketing Designer at Funding Circle. Monika talks about how she and her team have collaborated and stayed a tight-knit group through lots of change, working with external agencies, and how Funding Circle’s most successful campaign came to fruition. Funding Circle is a UK-based lending platform that offers specialized funding options for small businesses. Key Takeaways
Links Connect with Charli Subscribe and stay in touch Webflow This season is brought to you by Webflow Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free | |||
| S03E07 - Oyster (with Director of Brand, Justin Rands) | 02 Nov 2022 | 00:55:36 | |
In this episode, Charli talks with Justin Rands, Director of Brand at Oyster. Justin talks about the company’s fast growth, and their commitment to design from the very beginning. Justin also discusses how they have evolved the Oyster brand in a way that helps them stand out in a crowded space, and what they love about Webflow. Oyster is an employment and HR platform that makes it easy for companies to hire people from anywhere in the world. Key Takeaways
Links Connect with Charli Subscribe and stay in touch Webflow This season is brought to you by Webflow Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free | |||
| S03E06 - Paystack (with Design Lead, Tomi Odusanya) | 26 Oct 2022 | 00:46:42 | |
In this episode, Charli talks with Tomi Odusanya, Design Lead on the Growth Design Team at Paystack. Tomi has a lot of experience as a designer and developer, so he brings real knowledge to the issues of speed and performance when building marketing websites for people with slower internet access. In addition to those metrics, Tomi talks about how Paystack uses data, the importance of understanding your users, and how to iterate on a live project when it’s not performing well enough. Tomi also talks about the design culture at Paystack and the things they do to foster that. Paystack is a payment platform for businesses in Africa. They were the first Nigerian company to be accepted into Y Combinator back in 2015, and they are now a remote-friendly team of about 250 people with offices in Nigeria, Ghana, and South Africa. | |||
| S03E05 - Sketch (with Carly Marsh and Osvaldas Poviliunas) | 19 Oct 2022 | 01:07:09 | |
In this episode, Charli talks with Sketch CMO, Carly Marsh, and Digital Designer, Osvaldas Poviliunas, about Sketch’s new website, how they incorporated the brand’s personality into the new design, and why it’s so important that product design informs every aspect of marketing design. Carly and Oz talk very openly about their take on competition, how they think through and design competitor comparison pages, and Sketch’s place in the market. And, yes, they absolutely talk about the fact that their biggest competitor, Figma, has just been acquired by Adobe, and what that means for them. Sketch is a design tool launched in 2010, and was one of the first tools truly built for digital design. Links Connect with Charli Subscribe and stay in touch Webflow This season is brought to you by Webflow | |||
| S03E04 - Zapier (with Creative Director, Michael Jeter) | 12 Oct 2022 | 01:09:05 | |
In this episode, Michael Jeter, Creative Director at Zapier, talks with Charli about Zapier’s recent rebrand and some surprising challenges they faced throughout the process. Michael is a fantastic storyteller, and he digs into his ideas about the philosophy behind design and how to communicate its true value. From the use of data and user research to process techniques and effectively managing a team, Michael shares so many valuable insights. You don’t want to miss this one! Zapier is an automation platform that helps you connect different apps to each other without code. Key Takeaways
Links Connect with Charli Subscribe and stay in touch Webflow This season is brought to you by Webflow Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free | |||
| S03E03 - Auth0 (with Senior Brand Designer, Austin Couillard) | 05 Oct 2022 | 00:52:52 | |
In this episode, Austin Couillard, Senior Brand Designer at Auth0, talks with Charli about how the internal brand team works with external agencies to manage all the brand design needs, as well as the internal relationship-building that Austin considers vital to his work. Auth0 is an authentication and authorization platform that companies can use to make their users' signup and login process really smooth and, most of all, very secure. Key Takeaways
Links Connect with Charli Subscribe and stay in touch Webflow This season is brought to you by Webflow Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free | |||
| S03E02 - monday.com (with Noga Grinberg and Danielle Hassan) | 28 Sep 2022 | 00:56:17 | |
In this episode, monday.com’s Noga Grinberg and Danielle Hassan talk about how large teams are able to function and succeed using data, collaboration, and ownership. They also go behind the scenes of how they created and launched a massive multi-channel marketing campaign (including a Super Bowl ad). Monday offers workflow management tools that help teams collaborate on projects and stay productive. Key Takeaways
Links Connect with Charli Subscribe and stay in touch Webflow This season is brought to you by Webflow Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free | |||
| S03E01 - Pitch (with Co-Founder & Brand Designer, Jan Martin) | 21 Sep 2022 | 00:51:08 | |
Pitch aims to help teams collaborate on creating beautiful presentations. It was started in 2018 by the co-founders of Wunderlist, including today’s guest, Jan Martin. Jan is both a co-founder and a brand designer, which makes him unique in the SaaS space. In this episode, Jan talks about how the design-centric DNA of Pitch came from learnings he had at Wunderlist, the importance of design systems that everyone can use, why he’s not a fan of wireframes, and much more. Key Takeaways
Links Connect with Charli Subscribe and stay in touch Webflow This season is brought to you by Webflow Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free | |||
| S02E12 Learnings from design leaders in season 2 | 20 Dec 2021 | 00:21:52 | |
Reflection is an important part of the learning process. It’s not enough to just consume great insights from industry leaders, we need to think about how we’ll apply what we’re learning too! That’s what I’m doing in this episode. Tune in to hear my key takeaways from the season, and some from IMD listeners as well. LINKS Catch up on any episodes you missed: TIMESTAMPS 0:00 - Why taking time to reflect helps you learn 2:45 - Treating the marketing site as a product 4:25 - Making templates for brand assets 6:00 - There's no time for testing 6:45 - End-to-end branding 9:50 - Learning about team structures 11:25 - Design team culture 12:50 - Small company hustle 14:15 - Brands and sub-brands 16:30 - Learning from a design crush 18:45 - Listener takeaways | |||
| Branding an AI company - S04E04 with Lin Zagorski Latimer | 02 Aug 2023 | 00:43:44 | |
In this episode, Charli talks with Lin Zagorski Latimer, Staff Brand Designer at Scale AI, about marketing design in the world of AI. Lin discusses the design landscape for Scale AI's two distinct target audiences: AI-enabled and AI-constrained, the creative process behind the company's annual report, Zeitgeist, and the tools used in its creation. Lin also delves into the promotion strategies of Zeitgeist, the importance of appealing content, and leveraging AI tools for successful branding. Key Takeaways
Links Connect with Charli Subscribe and stay in touch | |||
| S02E11 Inside Marketing Design at Figma | 09 Dec 2021 | 00:49:25 | |
In this episode Remilla (Senior Brand Designer) and Damien (Creative Director) give us the behind-the-scenes details on collaborating with the product team on new feature launches, designing sub-brands, and what it's like having fellow designers as a target audience (we're a critical bunch after all...) LINKS Remilla's Figma Community profile TIMESTAMPS 0:00 - Introduction to Figma 1:25 - Brand Studio team structure 3:45 - Collaboration with product design on feature launches 6:00 - Where a new project starts 10:20 - The design process for marketing Figma's new commenting feature 13:50 - Brand enablement and review 16:30 - The Figma brand pillars 18:45 - Figma's approach to sub-brand design 22:45 - Role responsibilities for Damien and Remilla 27:00 - Project management 29:50 - Making time to work on the brand itself 31:40 - Web design & development at Figma 34:05 - Metrics of success and iterating 40:00 - Marketing design system and style guides 44:15 - Using Figma at Figma! 46:10 - What Remilla and Damien are most proud of 48:35 - Wrap up | |||
| S02E10 Inside Marketing Design at Shopify | 30 Nov 2021 | 00:50:59 | |
Shopify moved from a centralized marketing design model to a decentralized one to allow designers to develop deeper insights into the products they're designing marketing materials for. In this episode you'll hear about that shift and the impact its had on the team, and we'll dig in to the processes and projects that Lucy and her team work on for the core product. This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here. LINKS TIMESTAMPS 0:00 - Introduction 1:40 - The MUX team structure 4:40 - Use of the UX title at Shopify 6:45 - From centralized to decentralized 13:20 - Collaboration with the product team on Hydrogen 16:35 - Partnering with product marketing 19:10 - Designing the Hydrogen brand & landing page 23:45 - Collaborating in a remote setting 25:30 - Project timeframe 27:35 - The main Shopify brand 30:45 - The Hydrogen brand 35:05 - Regular responsibilities for the core MUX team 38:00 - Testing & metrics of success 44:30 - Project management & prioritising time 48:05 - What Lucy is most proud of 49:45 - Closing thoughts | |||
| S02E09 Inside Marketing Design at HelloSign | 23 Nov 2021 | 00:51:07 | |
Following on from our look inside marketing design at Dropbox, in this episode we zoom in on HelloSign and learn how it functions as part of Brand Studio after being acquired, as well as the things Berenice has learned from the acquisition. Plus, we learn about how the HelloSign team uses our season sponsor Webflow for their marketing site, and why the switch to Webflow is one of the projects Berenice is most proud of. This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow LINKS Listen to/watch the Dropbox episode! TIMESTAMPS 0:00 - Introducing HelloSign 1:55 - The early days of design at HelloSign 5:50 - Design at helloSign after the acquisition 7:55 - How Berenice and HelloSign fit in to the Brand Studio team 13:20 - Creative review meetings & design collaboration 17:30 - The HelloSign brand 20:10 - Project planning & kickoff 25:20 - The landing page design process 29:00 - Using Webflow for the marketing site 31:00 - Collaboration with Marketing 34:25 - How Berenice's role has changed over the years 37:15- Metrics & responsibilities 41:20 - Advice for a designer getting acquired 44:45 - Moving the HelloSign site to Webflow 50:00 - Do me a favor? | |||
| S02E08 Inside Marketing Design at Dropbox | 17 Nov 2021 | 00:54:01 | |
In this episode ECD Liz Gilmore takes us through the Brand Studio team structure at Dropbox and shares details on how she got buy-in from leadership and the team itself to restructure and implement a refined brand identity system to streamline things for Dropbox's next phase of growth. This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow LINKS
TIMESTAMPS 0:00 - A little about Dropbox 1:55 - The 'end-to-end' approach to brand at Dropbox 4:00 - Brand studio team structure 10:15 - Getting buy-in for a team structure change 14:15 - The work involved in See, Buy, Use 17:45 - Collaboration with Marketing on the homepage 23:50 - A product strategy approach to a website 25:25 - The design and development process for the homepage 30:20 - Experimentation and optimisation 32:25 - Making a visual identity system flexible 35:00 - Working with agencies 37:20 - Metrics of success 44:00 - Project management at Dropbox 47:00 - What's next for Brand Studio 52:00 - Takeaways | |||
| S02E07 Inside Marketing Design at Loom | 10 Nov 2021 | 00:49:49 | |
When Loom rebranded recently they handled it all internally. In this episode you'll learn about how they tackled this process (and the 2500 logo options they created along the way) as well as more about the ways the brand and product design teams work together to ensure a seamless experience for their users. This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow LINKS
TIMESTAMPS 0:00 - About Loom 1:50 - Team structure at Loom 7:30 - The benefits of in-house brand design 10:10 - Areas of focus for the brand design team 12:25 - Infusing brand in the product 18:40 - Tools at Loom 20:30 - Metrics of success and testing 26:15 - Building the marketing site 27:40 - The Loom brand 30:10 - The rebrand project 37:15 - How the team collaborates on a project 44:20 - Current challenges 46:40 - "It's only software" | |||
| S02E06 Inside Marketing Design at Instacart | 02 Nov 2021 | 00:48:51 | |
Instacart experienced a lot of growth during the pandemic with us all ordering food from home. In this episode we hear from Monica about the ways in which marketing projects changed in 2020, the huge amount of work she and the CRM team get done, and the clear processes in place to make it all happen. You'll also learn about the design team structure, and the approach Instacart takes to create "craveable" food photography. This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow LINKS | |||
| S02E05 Inside Marketing Design at Buffer (with Julia Jaskólska) | 26 Oct 2021 | 00:49:47 | |
Buffer is a pioneer in the remote work space, and in this episode you'll hear from Senior Marketing Designer Julia Jaskólska about how she gets her work done as Buffer's only marketing designer. As well as the processes for planning and designing effective sites, Julia also shares her philosophy on building a brand, collaborating with developers and setting the marketing team up for "self service" in their design needs. This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow LINKS
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| S02E04 Inside Marketing Design at Notion (with Cory Etzkorn) | 19 Oct 2021 | 00:45:24 | |
Cory joined the Notion team when they were just 15 people in a room. In this episode he tells us about both the early days of marketing design and Notion, and also about how things are working now that the team is a lot larger. We dive deep into the intricacies of making good product imagery, why illustration is a core part of the Notion brand, and some of the systems the team has put in place to deal with a large amount of design needs a fast-growing company has. This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow LINKS | |||
| S02E03 Inside Marketing Design at Stripe (with Tatiana Van Campenhout) | 12 Oct 2021 | 00:50:19 | |
Stripe's website designs are so well-renowned in the design industry that whenever a new version launches, heavily-influenced sites start to pop up around the web. In this episode I speak to Tatiana about how it feels to have your work so publicly praised, copied and critiqued and we get the details on the process the Stripe team went through to bring the 2020 site redesign to life. This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow LINKS Follow Tatiana on Twitter Get more episodes at https://insidemarketingdesign.co TIMESTAMPS ABOUT THE SHOW Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team. Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
ABOUT THE HOST Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life. | |||
| S02E02 - Inside Marketing Design at Help Scout (with Matt Plays) | 05 Oct 2021 | 00:47:09 | |
Content is a priority to Help Scout, as is great imagery and design to accompany that content. In this episode you'll get the lowdown from Matt on the design process behind Help Scout's latest publication, In The Works, as well as insights into the team structure, processes and priorities that allow the team to produce high-quality work. This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow LINKS Visit Matt's site: https://www.mattplays.co/ Get more episodes at https://insidemarketingdesign.co TIMESTAMPS 0:00 - Introduction to the show & to Help Scout!
ABOUT THE SHOW Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team. Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
ABOUT THE HOST Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life. | |||
| What it really means to "level up" a brand - S04E03 with Dan Edwards | 05 Jul 2023 | 00:55:44 | |
In this episode, Charli talks with Dan Edwards, Senior Visual Designer at Snyk, about his strategies for exceptional brand design. Together, they go behind the scenes of Snyk’s brand transformation, from the initial decision-making process to the challenging task of creating a brand design system. Dan also shares his insights on collaborating with product and marketing teams, the importance of trust in the process, and some of the hurdles he’s encountered along the way. Key Takeaways
Links Connect with Charli Subscribe and stay in touch | |||
| S02E01 - Inside Marketing Design at Sendible (with David Preston) | 28 Sep 2021 | 00:47:36 | |
Being the only marketing designer on the team can be tough, but also very rewarding as you'll hear in this wonderfully transparent episode from David Preston. At Sendible, everyone on the team is encouraged to be the "CEO" of their own domain and you'll get a lot of great insights from David as he talks about his responsibilities and process for getting a lot done as a team of one. This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow LINKS Follow David on Twitter: https://twitter.com/thewzrdharry Get more episodes at https://insidemarketingdesign.co TIMESTAMPS
ABOUT THE SHOW Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team. Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
ABOUT THE HOST Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
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| S01E11 - Insights & learnings from Season 1 | 17 Sep 2020 | 00:16:51 | |
What did you learn throughout this series? I'd love to hear about it! Reach out to me on Twitter @charliprangley and share your thoughts. Inside Marketing Design will be back either later this year, or early 2021 with more interviews with marketing designers. If you want to apply to be on the show, just fill out this form and tell me a little about your role and your company. For more episodes of Inside Marketing Design, head to insidemarketingdesign.co | |||
| S01E10 - Inside Marketing Design at Moneybox (with Mayumi Hashimoto) | 10 Sep 2020 | 00:32:35 | |
For UK-based savings & investment app Moneybox high-performing ads are key. Senior graphic designer Mayumi Hashimoto joins us in this episode to talk about the approach the team takes to create and test performance marketing ads. You’ll also hear about their recent rebrand, and how they lean on outsourced help when necessary. Try Moneybox at moneyboxapp.com and follow Mayumi on Dribbble at dribbble.com/mayumi Watch the video for this episode at insidemarketingdesign.co/at/moneybox TIMESTAMPS 0:00 - Intro 1:55 - Marketing and design team structure 4:15 - Marketing focusses at Moneybox 6:00 - Working with an agency and freelancers 9:00 - Tools of the trade 10:05 - Working with a motion designer to create ads 12:40 - An example of a recent project at Moneybox 16:20 - Measuring success 22:40 - Autonomy and the idea backlog 23:30 - Working on reactive short-term projects 24:40 - Main challenges 27:35 - What Mayumi loves about her job & next steps 30:45 - Wrapping up | |||
| S01E09 - Inside Marketing Design at Basecamp (with Adam Stoddard) | 26 Aug 2020 | 00:42:12 | |
Basecamp takes a different approach to growing a tech company, and the same is true of their approach to marketing design. In this episode I speak to Basecamp’s lead (and only) marketing designer, Adam Stoddard, about how his approach to integrated design has him designing in the browser, copywriting, maintaining multiple websites and doing the print design too! You’ll hear how he gets it all done, and have some preconceived notions about the “right” way to do things questioned. Follow Adam on Twitter @AdamStddrd. See his work on basecamp.com and try Hey at hey.com Watch the video at insidemarketingdesign.co/at/basecamp TIMESTAMPS 0:00 - Introduction 1:50 - Team structure at Basecamp 4:45 - Responsibilities as a marketing designer 8:40 - Being the designer and the developer 12:40 - A/B testing 17:10 - The pitfalls of modern marketing 20:25 - Tracking, privacy and tools 24:00 - Starting a project with copy, not visuals 28:35 - Design tools 31:20 - Every version of a page is shippable 33:45 - Isolation when your work is self-contained 35:20 - The future of marketing design at Basecamp 36:50 - Why Adam loves marketing design 40:20 - Wrap up and closing thoughts | |||
| S01E08 - Inside Marketing Design at WEconnect (with Marina Snyder) | 19 Aug 2020 | 00:33:26 | |
Working at a small company often means wearing a lot of different hats, and for a time at WEconnect (a digital health management company) Marina Snyder was not only a marketing design team of one, but a whole marketing team of one! In this episode we discuss career growth as an in-house marketing designer, usability testing of marketing materials and how Marina handles marketing to WEconnect’s two main audiences. If you’re struggling with substance use disorder or mental health, visit weconnectrecovery.com. And to find our more about Marina head to marinasnyder.com Watch the video and find more episodes at insidemarketingdesign.co TIMESTAMPS 0:00 - Introduction 2:10 - The WEconnect team structure 7:20 - Marketing design focusses 9:00 - Dealing with two different target audiences 11:45 - Metrics of success 14:30 - How a project starts 16:20 - Design process & tools 20:00 - Challenges 21:30 - Usability testing for marketing materials 27:00 - Career growth 30:10 - Why in-house marketing design? 32:25 - wrap up | |||
| S01E07 - Inside Marketing Design at Doist (with Anaïs Mares & Stephen Barkan) | 12 Aug 2020 | 00:42:14 | |
Doist’s marketing design team-of-two both join me for this episode to discuss the many systems in place that help them get their work done as they market the two productivity apps that the company makes: Todoist (a to do list app) and Twist (a team communication tool. Learn how they foster an environment of creativity and collaboration despite being remote, and how the respect for design in the company leads to a lot of freedom and transparency for the designers. Try Twist at twistapp.com and Todoist at todoist.com Follow Anaïs on instagram @maresisanais and Twitter @AnaisOnDesign Follow Stephen on Twitter at @stephen_barkan and check out his website stephenbarkan.com Watch the video at insidemarketingdesign.co/at/doist TIMESTAMPS 0:00 - Introduction 2:15 - Design team structure at Doist 5:20 - Introducing the “Do system” for projects 7:00 - In-house vs agency 12:00 - Marketing design responsibilities 16:10 - How the Do system works 18:10 - Design tools & process 21:30 - Feedback & trust 25:00 - Measuring the success of a project 27:50 - Performance reviews 29:20 - Challenges 32:20 - Being the designer “on call” 35:20 - Getting hands on in the code 37:00 - Favorite parts of the job 40:20 - Wrap up | |||
| S01E06 - Inside Marketing Design at Panasonic Lumix (with Steph Moccia) | 05 Aug 2020 | 00:33:45 | |
You might be surprised to learn how small the Lumix marketing team is at Panasonic North America! In this episode Steph Moccia tells us what it’s like to work on the design & creative strategy at such a large global brand. You’ll hear about how the North America team works with the head office in Japan, where the marketing team focusses their efforts, and Steph’s goals for the brands reputation and image. Sign up to the Panasonic Lumix mailing list at shop.panasonic.com/lumix and follow them on instagram at @LumixUSA. You can find Steph at @stephyeahdesign on Twitter. Watch the video for this episode at insidemarketingdesign.co/at/panasonic-lumix TIMESTAMPS 0:00 - Introduction 1:30 - Team structure 6:40 - Marketing team focus 8:50 - Social media efforts 10:00 - Design tools & workflow 10:45 - Working with head office in Japan 14:30 - Role responsibilities 17:50 - Projects at Lumix 21:15 - Brand refinements 23:20 - Determining the success of a project 26:05 - Challenges & areas for growth 28:50 - Favorite parts of the job 30:00 - Wrap up | |||
| S01E05 - Inside Marketing Design at Surrey satellite Technology (with Emily Kelly) | 30 Jul 2020 | 00:33:26 | |
At Surrey Satellite Technology, Emily Kelly’s work is hugely varied: from internal posters, to event stand designs, to stickers that end up on rockets floating in low orbit! In this episode I chat with Emily about how she gets work done at a space company with such an extensive history and (spoiler alert) learn that things aren’t as different or as strict as I thought they would be. Check out Emily's work at emilyinspace.design and read more from Emily about what it's like to work in the space industry here Watch the video & get the transcript at insidemarketingdesign.co/at/surrey-satellite-technology TIMESTAMPS 0:00 - Intro to Emily & Surrey Satellite Technology 2:10 - Marketing team structure & output 7:00 - Dealing with in-depth subject matter 10:00 - Project briefs & final sign off 13:50 - Website design & content 17:25 - A regular day for Emily 21:45 - Goals & measuring performance 25:15 - Main challenges 29:30 - Design tools 30:10 - Favorite parts of the job | |||
| S01E04 - Inside Marketing Design at Proof (with Brent Palmer) | 22 Jul 2020 | 00:37:45 | |
In the early stages of a startup a designer often has to wear multiple hats and be leading the direction for the brand as well as the design and UX of the product. In this episode you’ll learn about how Brent Palmer manages this by equipping the team at Proof with assets, templates and guides to self-service when possible. You’ll also learn a lot about testing and experimentation, something that many companies only tackle when they get a lot bigger (but can benefit a company at any stage). Follow Brent on Twitter @brentpalmer and visit his site at brentpalmer.me Learn more about Proof for website personalization using my affiliate link here: useproof.com Watch the video & learn more at insidemarketingdesign.co/at/proof Timestamps: 0:00 - Introduction 1:20 - Team structure 5:25 - Responsibilities & metrics 9:00 - Creating templates & guides 12:30 - Design tools 14:00 - The future of the design. Team at Proof 15:45 - Marketing focusses 18:50 - How a project works 27:10 - Interesting experiment results 31:25 - Challenges & areas for growth 35:20 - What Brent loves about his job 36:00 - Wrap up | |||
| S01E03 - Inside Marketing Design at Contentful (with Grace Tai) | 15 Jul 2020 | 00:32:06 | |
Grace Tai manages the brand design team at Contentful and after hearing about her processes and approach to management I think she might just be one of the most organised people I’ve ever met! Learn about how the team worked to elevate the brand to a higher calibre, and about the “Vulcan mind meld” approach Grace takes to making sure her team is aligned and empowered to make design decisions. Follow Grace on Instagram @creative.fancy or connect on LinkedIn. And you can check out Contentful at contentful.com Watch the video at insidemarketingdesign.co/at/contentful 0:00 - Intro 1:10 - Brand design team structure 5:00 - What the brand design team works on 6:20 - Being promoted to management 11:20 - Working on a project at Contentful 15:45 - Dividing the design work 17:40 - Project management 20:50 - Measuring success 22:05 - Web design at Contentful 25:00 - Goals & challenges 27:50 - The impact of brand design in the company 31:00 - Wrap up
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| Behind-the-scenes with Webflow's Brand Studio team - S04E02 with Jess Rosenberg | 07 Jun 2023 | 00:44:23 | |
In this episode, Charli talks with Jess Rosenberg, Director of Brand Design and Creative at Webflow, about how brand design works at the company, their key success metrics, and how they are able to consistently put out high-quality work. Jess also does a deep dive into how Webflow Conf came to be, and how exactly the brand studio team translated the Webflow brand into a live event. Key Takeaways
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Connect with Charli Subscribe and stay in touch | |||
| S01E02 - Inside Marketing Design at Webflow (with Johnnie Gómez) | 08 Jul 2020 | 00:42:06 | |
In this episode I speak with Johnnie Gómez, Senior Brand Designer at Webflow, about how the brand studio team creates the marketing design for their no-code visual web development tool. In this incredibly honest interview you’ll learn about the team structure, the challenges they face and how the designers on the team have full ownership of their work. Johnnie also shares great advice for managing projects and implementing solid processes, as well as his thoughts on designers writing copy. Follow Johnnie on Twitter @callmejohnnie and find his Webflow projects at webflow.com/itsjohnnie If you haven’t tried Webflow yet, sign up using my affiliate link: http://bit.ly/cmwebflow Watch the video and check out more episodes at insidemarketingdesign.co (the site is built using Webflow FYI!) TIMESTAMPS 0:00 - Introduction & Webflow overview 1:45 - Webflow team structure 5:15 - Webflow’s approach to marketing 9:05 - Project management 14:50 - Design tools & process 19:45 - Content & writing copy 23:55 - Measuring the success of a project 27:15 - Running A/B tests 29:45 - Performance reviews & areas of growth 34:20 - Challenges for the brand studio team 37:20 - Having full ownership of the work 40:00 - Wrap up | |||
| S01E01 – Inside Marketing Design at ConvertKit | 01 Jul 2020 | 00:38:04 | |
Kicking off the series with a solo episode about my work as the sole marketing designer at ConvertKit – a remote tech company making email marketing software for creators. Hear about how I run web projects, the challenges I face in my role and our approach to marketing. See the video and transcript at insidemarketingdesign.co/at/convertkit 0:45 - Why I created this series & what to expect 02:05 - About ConvertKit & the team 05:00 - My marketing design responsibilities 10:50 - Design and project management tools 13:10 - The process for working on a web project 24:35 - Performance & success metrics 28:30 – Challenges I face in my role 33:15 - Areas of growth 34:30 - The impact of marketing design at ConvertKit 35:50 - What I love about my job Follow me on Twitter @charliprangley and check out my personal website at charlimarie.com Links mentioned in the episode
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| How ConvertKit's Brand Studio team has evolved - S04E01 with David Preston | 03 May 2023 | 00:58:04 | |
In this episode, Charli is joined by David Preston, Senior Brand Designer at ConvertKit. They do a deep dive into how ConvertKit has evolved over the years, what systems and processes have worked, what has needed to change, and what challenges they are still facing. David was a guest in season two of Inside Marketing Design where talked about his work as the Brand Marketing Manager at Sendible. Since joining ConvertKit in 2022, he has led the charge in some key areas and helped build out new systems that are critical for a small team.
Links
Connect with Charli Subscribe and stay in touch | |||
| Lessons from design leaders in Season 3 | 16 Dec 2022 | 00:24:39 | |
The idea of reflecting on what you’ve heard and what you've learned is one of the best ways to actually take action on those learning. So, in this episode, we’re looking back at the most interesting and challenging parts of season 03 and distilling some actionable takeaways. We want to hear your takeaways as well. Please feel free to share them on YouTube or social media, or reach out directly. Key Takeaways
Links Catch up on any episodes you missed: Connect with Charli Subscribe and stay in touch Webflow This season is brought to you by Webflow Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free | |||
| S03E12 - Zendesk (Kristina Alford and Meghan Kelley) | 07 Dec 2022 | 00:53:55 | |
In this episode, Charli talks with Design Director, Kristina Alford, and Senior Digital Designer - Design Systems, Meghan Kelley, about creating systems and processes to maintain consistency, foster team connection and bridge silos across a very large organization, as well as how they use goals and functional teams to strengthen collaboration Zendesk offers customer service and sales CRM tools that businesses use to give their customers a great experience.
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| S03E11 - RightMessage (with Co-Founder, Brennan Dunn) | 30 Nov 2022 | 00:45:37 | |
In this episode, Charli talks with Brennan Dunn, Co-Founder at RightMessage. Brennan is one of only two people at RightMessage, and he talks about how he balances all the various tasks on his plate, including design. Brennan also talks about personalization, and how focusing on specific segments of your audience can lead to a greater connection and, ultimately, higher conversion rates. Right Message is a tool that helps creators survey their audience to segment them and provide the most relevant content for that segment, as well as personalize their websites to speak directly to a certain audience segment. Key Takeaways
Links
Connect with Charli Subscribe and stay in touch Webflow This season is brought to you by Webflow Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free | |||
| S03E10 - Chargebee (with Design Manager, Shakthi Hari) | 23 Nov 2022 | 00:59:00 | |
In this episode, Charli talks with Shakthi Hari, Design Manager at Chargebee. Shakthi dives into how he uses systems and processes for everything from team collaboration to design process to iterating and shipping new projects. Shakthi also talks about documentation, and why it’s such a critical component of Chargebee’s process and ability to scale the output of a relatively small team. Chargebee is a globally-distributed company that helps businesses manage subscription billing and take payments. Key Takeaways
Links
Connect with Charli Subscribe and stay in touch Webflow This season is brought to you by Webflow Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free | |||