Inside Marketing Design – Details, episodes & analysis

Podcast details

Technical and general information from the podcast's RSS feed.

Inside Marketing Design

Charli Marie Prangley

Arts

Technology

Frequency: 1 episode/30d. Total Eps: 42

Every episode of Inside Marketing Design will give you an in-depth look at the processes, principles and people who make marketing design happen at a different tech company.

Site

RSS

Apple

Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

🇺🇸 USA - design
30/03/2026
#86
🇩🇪 Germany - design
02/09/2025
#85
🇩🇪 Germany - design
01/09/2025
#78
🇩🇪 Germany - design
31/08/2025
#69

Shared links between episodes and podcasts

Links found in episode descriptions and other podcasts that share them.

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http://charli.link/imdpod-webflow
24 shares
https://charlimarie.com/
17 shares
https://insidemarketingdesign.com/
17 shares

https://twitter.com/charliprangley
19 shares
https://twitter.com/mattplays_
2 shares
https://twitter.com/brentpalmer
1 share

https://www.youtube.com/insidemarketingdesign
17 shares
https://www.youtube.com/channel/UCTXWK9aaCiJlu6bQboV-oug
1 share
https://youtu.be/dXMglPNhiQ8
1 share

RSS feed quality and score

Technical evaluation of the podcast's RSS feed quality and structure.

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RSS feed quality

Good

Score global : 73%

Publication history

Monthly episode publishing history over the past years.

Year

Latest published episodes

Recent episodes with titles, durations, and descriptions.

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Designing the 'gold standard' for landing pages - S04E06 with Linear's Julian Lehr

Season 4 · Episode 6

Wednesday, November 15, 2023 • Duration 57:50

In this episode, Charli talks with Julian Lehr, part of the “Magic Team” at Linear. They discuss the intricate world of marketing design and content creation, and how these elements work together to enhance user experience. Julian shares his process for crafting engaging landing pages, and how tight collaboration makes it all possible. Julian also talks about the challenge of creating content with substance, why he describes what he does as “packaging design”, and what makes a powerful first impression for a product.

Key Takeaways

01:30 - Why Julian describes what he does as “packaging design”
03”10 - The “Magic Team” at Linear
07:15 - How designers collaborate at Linear
09:30 - How Linear approaches content marketing and storytelling
15:40 - Where content fits in the design process
18:45 - Julian’s process for writing and creating the Linear homepage
27:41 - How Julian and his team worked through the challenges of a homepage redesign
36:40 - The design community’s reaction to the new Linear homepage
39:18 - How Linear measures the success of a website
41:40 - What’s next for the website
43:54 - Other projects Julian is working on
48:50 - Processes and tools at Linear
53:12 - Julian’s advice for people who want to create impactful marketing design

Links

Connect with Charli

Subscribe and stay in touch

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Solving problems as cross-functional 'astropods' - S04E05 with Piotr Śmietana

Season 4 · Episode 5

Wednesday, September 6, 2023 • Duration 50:20

In this episode, Charli talks with Piotr Śmietana, Director of Brand and Marketing Creative at Superside. They discuss the innovative structure of Superside’s marketing creative team and the significant role of each individual's creative voice in shaping the brand's future. Piotr dives into Superside’s brand refresh, the use of the “Brand Collab” Slack channel for fostering collaboration, the concept of Creative as a Service, and how they have bridged some of the difficulties of remote work with “astropods”.

Key Takeaways

01:22 - Inside the marketing creative team at Superside
03:07 - How Piotr describes his responsibilities
04:00 - Collaboration and creative challenges
11:16 - How Piotr describes the Superside brand
15:03 - Superside’s brand refresh
19:14 - The challenges of rebranding
22:47 - What are “astropods” and how do they work?
33:43 - What is “Creative as a Service”?
44:52 - Metrics, and how Superside tracks performance
46:00 - Challenges, and what’s next for Superside
47:06 - Piotr’s advice for anyone who wants to create really impactful brand and marketing design work

Links

Connect with Charli

S03E09 - Planoly (with Design Manager, Carra Sykes)

Season 3 · Episode 9

Wednesday, November 16, 2022 • Duration 56:19

In this episode, Charli talks with Carra Sykes, Design Manager at PLANOLY. Carra talks about the evolution of social media, and how the shift toward video has impacted her team and the need for marketing designers with a broader skillset. She also talks about marketing design challenges, and how she balances her desire for high quality and the need to iterate quickly.

PLANOLY is a social media content management and scheduling tool designed to simplify the social marketing process.

Key Takeaways

02:05 - How does the Marketing Design Team fit into PLANOLY’s overall structure?
02:52 - Carra’s day-to-day responsibilities as a Design Manager
04:27 - What the Marketing Design Team is responsible for
07:08 - How Carra describes the PLANOLY brand
08:59 - How PLANOLY maintains brand consistency
12:02 - How social media design has evolved
15:41 - Carra’s process for creating video ads
17:31 - Designing for video vs still graphics
24:24 - Marketing a product or feature that doesn’t exist yet
27:03 - How marketing and product collaborate at PLANOLY
29:01 - Carra’s approach to product imagery in design
35:24 - How Carra works through ideas that didn’t work
37:00 - Who owns and manages the marketing site at PLANOLY
41:18 - Working with contractors and agencies
50:02 - The biggest challenges Carra is currently facing
53:03 - Carra’s proudest moment

Links

S03E08 - Funding Circle (with Lead Marketing Designer, Monika Pawlik)

Season 3 · Episode 8

Wednesday, November 9, 2022 • Duration 41:10

In this episode, Charli talks with Monika Pawlik, Lead Marketing Designer at Funding Circle. Monika talks about how she and her team have collaborated and stayed a tight-knit group through lots of change, working with external agencies, and how Funding Circle’s most successful campaign came to fruition.

Funding Circle is a UK-based lending platform that offers specialized funding options for small businesses.

Key Takeaways

02:14 - Monika’s role as Lead Marketing Designer
04:35 - Where the design team sits in the larger org structure
06:24 - How designers collaborate at Funding Circle
09:22 - How Monika describes the Funding Circle brand
13:01 - How Funding Circle produces TV commercials
17:56 - Working with external agencies
20:46 - The neon campaign
25:43 - The impact of Funding Circle’s most successful campaign
28:57 - How much of Monika’s work is print vs digital
30:02 - The differences between print and digital design
33:03 - How Funding Circle measures the success of print campaigns
35:28 - Monika’s biggest challenges
37:39 - What’s next for Monika
38:23 - Monika’s proudest design moment

Links

Connect with Charli

S03E07 - Oyster (with Director of Brand, Justin Rands)

Season 3 · Episode 7

Wednesday, November 2, 2022 • Duration 55:36

In this episode, Charli talks with Justin Rands, Director of Brand at Oyster. Justin talks about the company’s fast growth, and their commitment to design from the very beginning. Justin also discusses how they have evolved the Oyster brand in a way that helps them stand out in a crowded space, and what they love about Webflow.

Oyster is an employment and HR platform that makes it easy for companies to hire people from anywhere in the world.

Key Takeaways

02:14 - Justin’s role as Director of Brand
05:18 - Why Oyster uses Webflow for the marketing website
07:17 - How brand and product collaborate at Oyster
10:24 - How design and marketing work together
14:47 - How Justin build out the Oyster’s brand studio team
18:21 - How Justin decides what to outsource
23:58 - How Justin would describe the Oyster brand
25:59 - Goals for redesigning the home page
27:33 - How Oyster uses data in design
32:08 - Working with time constraints
36:05 - Development and project management tools at Oyster
38:42 - How Brand Producers function at Oyster
42:17 - How the new home page has performed
44:41 - Justin’s biggest challenges
47:44 - Areas where Justin wants to grow
51:34 - The project Justin is most proud of

Links

S03E06 - Paystack (with Design Lead, Tomi Odusanya)

Season 3 · Episode 6

Wednesday, October 26, 2022 • Duration 46:42

In this episode, Charli talks with Tomi Odusanya, Design Lead on the Growth Design Team at Paystack. Tomi has a lot of experience as a designer and developer, so he brings real knowledge to the issues of speed and performance when building marketing websites for people with slower internet access. In addition to those metrics, Tomi talks about how Paystack uses data, the importance of understanding your users, and how to iterate on a live project when it’s not performing well enough. Tomi also talks about the design culture at Paystack and the things they do to foster that.

Paystack is a payment platform for businesses in Africa. They were the first Nigerian company to be accepted into Y Combinator back in 2015, and they are now a remote-friendly team of about 250 people with offices in Nigeria, Ghana, and South Africa.

Inside Marketing Design – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Inside Marketing Design – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Shared links between episodes and podcasts

Other99+

Twitter21

Youtube13

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other99+

Twitter21

Youtube13