Episode 322 hosts Dr Mustafa Narwan (Plastic Surgeon from Germany & UAE)

This is the fifth of seven episodes recorded at ICCE (International Cosmetic Congress and Exhibition) in Cairo, Egypt. Dr Jake and David were honoured to be invited to the event in September 2025 and in doing so, IA became the first podcast in the world to be resident at an aesthetic conference. 

In Chapter 5 of these episodes we explore the concepts of biohacking and integrating a holistic approach to patients. Mustafa shares his insights on combining different treatments to cater to individual patient needs, the significance of thorough consultations, and the role of lifestyle modifications like exercise, diet, and sleep in preparing for and recovering from surgery. 

00:00 Introduction
00:17 Podcast Purpose and Disclaimer
01:03 Introducing Dr. Mustafa Narwan
01:45 Mustafa's Background and Clinics
02:27 Holistic Medicine Explained
05:34 Consultation Process and Patient Care
11:30 The Importance of Biohacking
13:32 Daily Health Routine and Habits
21:33 Understanding Your Body's Needs
22:18 Dealing with Jet Lag
24:00 Patreon and Community Engagement
25:19 Supplement Regimen for Health and Longevity
29:42 Integrating Biohacking into Clinical Practice
31:09 Controversial Peptides and Scientific Backing
33:25 Common Misconceptions in Aesthetic Treatments
34:34 Personal Insights and Future Goals
36:00 Concluding Thoughts and Farewell

ALL IA LINKS & CONTACT INFORMATION

Episode 321 hosts Dr Rami Abadi (Dermatologist from Lebanon)

This is the seventh chapter of our miniseries, 'The Beauty Of The World'. (Please also listen to episodes 102, 107, 109, 113, 118 and 224 for our other episodes and regions of the world) 

In these episodes we host globally-renowned key opinion leaders to discuss their own regions beauty standards, aesthetic trends and the injectable market in their part of the world. We'll aim to understand what people find attractive, what influences this and celebrate the similarities and amazing differences amongst peoples faces and skin tones.

Rami is a globally-renowned dermatologist who consults in several countries across the Middle East. We comparing Western and Middle Eastern beauty standards, and the impact of culture and social media on aesthetic preferences. Rami shares his experiences treating diverse patient demographics across Lebanon, Qatar, Dubai and even in the Ivory Coast. 

00:00 Introduction
01:04 Meet Dr. Rami Abadi
02:44 Understanding Regional Beauty
05:29 Cultural and Social Influences on Beauty
06:47 Patient Profiles and Treatment Approaches
08:36 The Role of Social Media in Aesthetics
13:20 Differences in Facial Features and Treatments
15:55 Sun Exposure and Skin Care
18:01 Support Inside Aesthetics on Patreon
19:19 Regenerative Treatments and Exosomes
20:09 Patient Improvement and Polynucleotides
20:57 Exosomes: Plant vs. Human Sources
22:59 Korean Beauty Trends
24:54 Consultation and Treatment Strategies
32:29 Medical Tourism and Regional Influences
37:46 Future of Aesthetic Practices

ALL IA LINKS & CONTACT INFORMATION

 

Episode 312 hosts Amy Wright (Registered Nurse from Melbourne, Australia)

In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners.

0:00 Introduction
0:49 Guest introduction
2:19 Early career & chain clinics
3:57 Lessons from different clinics
5:29 Transition to own practice
8:17 Building a client-focused business
10:48 Starting her own business
11:53 Overcoming fears & first steps
13:33 Growing a team
16:38 Staff & client retention
17:51 Systemizing consultations
19:11 Shadowing & mentorship
22:46 Retention strategies
24:49 Brand building
28:09 Reducing key person risk
31:04 Transitioning out of clinical work
34:55 Training & team development
37:55 Handing over clients
41:23 Team personalities & matching
44:03 Differentiating services
47:23 Client experience focus
49:50 Future plans
53:32 Community & industry support
56:07 Patreon & community resources

ALL IA LINKS & CONTACT INFORMATION

Episode 229 hosts Julie Bass Kaplan (Nurse Practitioner based in California, USA) 

Julie joins us in the 16th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe.

Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners.

00:00 Introduction
01:03 Catching Up With Julie  
02:15 Shoe Closet Studio  
03:53 Julie Origin Story  
07:55 Starting a Business  
11:25 Finding Your Voice  
18:12 Handling Trolls Online  
22:16 Early Injecting Days  
24:47 First Vascular Occlusion  
31:15 Recovery and Lessons  
33:28 Practice Changed Forever  
34:58 Cannula Discovery  
36:25 Can Cannulas Occlude  
37:52 Ultrasound Changes Everything  
39:00 Spasm vs Occlusion  
44:04 Quiet Zone Doppler  
45:48 Life as an Educator  
50:59 Purpose and Beauty  
57:14 Regenerative Medicine Buzz  
59:51 Mentors and Pioneers  
63:56 Training with Pharma  
66:13 Teaching Without Constant Travel  
67:16 Inside Advanced Injector Training  
68:59 When Trainees Are Ready  
71:36 Why Weekend Courses Fail  
74:29 Hiring and Training Philosophy  
78:19 Mistakes and No Degree Shaming  
81:52 Trainer Pay Inequality  
88:35 What Patreon Is and Safety  
93:00 Rapid Fire Favorites  
95:43 Workshops That Shaped Her  
97:03 Wrap Up and Where to Follow

ALL IA LINKS & CONTACT INFORMATION

Episode 228 hosts Jamie Yerales (Registered Nurse based in Terrigal, Australia)

Jamie first trained as a Beauty Therapist before graduating as a Registered Nurse in 2012. She worked a cosmetic injector in a number of clinics in Sydney before deciding to build her own clinic, 'The Cosmetic Couture'. 

In 'The Business of Injecting' episodes we host injectors to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners.

00:00 Introduction
01:03 Singapore Cadaver Lab Lessons  
03:08 Meet Jamie Yerales
04:25 Jamie's Path to Injecting  
06:51 From Subcontractor to Owner  
09:18 Central Coast Clinic Rebrand  
11:53 Marketing and SEO Reality  
15:35 Why Open Cosmetic Couture  
17:40 Funding the Fit Out  
28:42 Clinic Design and Patient Flow  
32:44 Consultation Psychology  
37:24 Scaling With Assistants  
40:28 Choosing Profitable Devices  
43:41 Skin Devices Boost Results  
44:10 Body Devices And Costs  
45:38 Marketing Body Treatments  
47:42 True Cost And Opportunity  
49:49 Finance Versus Buy Outright  
51:50 Learn Business Basics  
55:22 Managing Staff And Culture  
57:36 Keeping Injectors Long Term  
63:23 Trends Versus Timeless  
70:30 Pricing Botox And Filler  
74:12 Becoming A Tox Expert  
79:09 Next Stage Business Growth  
86:34 Final Advice And Wrap Up

ALL IA LINKS & CONTACT INFORMATION

Episode 227 hosts Dr Sunny Dhesi (General Practitioner based in Rutland, UK)

In this episode we cover one of the most commonly asked questions amongst injectors -  what clinical software system is 'best' for injectors? Having already covered this topic from a software developers perspective (episode 221), we go on a deep dive to better understand the injectors mindset when considering investing in aesthetic software.

00:00 Introduction
01:04 Meet Dr Sunny Dhesi
03:00 Sonny Background and Career  
05:59 Why CRM Matters  
10:56 Choosing CRM the Wrong Way  
14:08 CRM Traps and Switching Pain  
22:00 Patient Journey Mapping  
27:05 Plan for Success Mindset  
29:58 Why Switch Software  
31:53 CRM Promises vs Reality  
32:52 Due Diligence and References  
36:32 Moving to Pabau 2  
40:01 Regulation and Compliance Needs  
42:14 Engaging Vendors and Fear  
46:07 What Backend Really Means  
52:39 CRM Marketing and Newsletters  
59:04 Wrap Up and Next Episode  
60:56 Final Thanks and Links

ALL IA LINKS & CONTACT INFORMATION

Episode 226 hosts Nicola Lowrey (Physician Assistant based in California, USA)

Nicola joins us in the 15th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe.

Each injector brings their own unique take on things and we showcase every type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners.

00:00 Podcast Intro and Disclaimer  
01:35 Meet Nicola Lowrey
03:31 What Is a Physician Assistant  
07:21 PA Scope and Supervision  
08:53 First Botox Party Origins  
12:18 Early Training and Wild West  
16:00 Complications and Real Learning  
18:49 Training Standards and Confidence  
28:10 Pharma Training Debate  
31:55 When Trainers Say No  
33:07 Insurance and Certification Question  
33:26 Certificates Mean Nothing  
34:03 Need Independent Assessors  
34:35 Mentors And Role Models  
38:06 Costa Rica Course Origin  
43:55 Ultrasound Training Plug  
45:40 Full Face Restoration Style  
47:30 Overfilled Syndrome Screening  
53:05 Assessment Top Down Method  
56:25 Lift Versus Reposition Debate  
62:16 Integrity Builds Waitlists  
67:16 Avoiding Trend Treatments  
71:08 Trap Tox Gone Wrong  
72:40 Off Label Injection Risks  
73:55 Becoming an Allergan Trainer  
77:20 Anatomy Sunday and Social Growth  
81:45 Balancing Clinic and Travel  
85:36 Scaling a Team Mindset  
88:17 Treatments She Avoids Threads  
90:37 Long Lasting Toxins Debate  
93:59 Quick Fire Injector Favorites  
96:53 Future of Regenerative Aesthetics  
99:25 Wrap Up and Where to Follow

ALL IA LINKS & CONTACT INFORMATION

Episode 225 hosts Fiona Tuck (Nutritional Medicine Practitioner, Cosmetic Chemist & Skin Expert based in Sydney, Australia) (Previously also featured on episodes 2, 36 & 65)

In this weeks podcast we drill down into the poorly understood topics of supplements and ingestable collagen. 

00:00 Introduction
02:19 Meet Fiona Tuck 
03:57 Why Lifestyle Gets Ignored  
08:19 VitaSol Philosophy Food First  
12:07 Soil Nutrients and Food Choices  
16:59 Whole Food vs Vitamin Pills  
19:28 Supplements Risks and Overdosing  
23:08 Integrative Skin Health Approach  
32:35 Collagen Evidence and Results  
36:30 How Ingested Collagen Works  
38:44 How Collagen Peptides Work  
41:44 Polyphenols and UV Defense  
42:14 Pairing With Injectables  
43:44 Quality and Dosage Matters  
47:07 How to Take It Daily  
48:23 Nutrients and Contraindications  
53:19 Marine vs Bovine Collagen  
56:18 Pricing and Clinic Offers  
59:01 When Results Show Up  
64:30 Beyond Skin Joint and Muscle  
67:04 Wrap Up and Next Treatments  
71:46 Final Sign Off and Links

SPECIAL OFFER!

• If you would like to buy any of the Vita-Sol supplement range, get 10% off the range (excluding the teas) by using the code IA10 - Click here to browse & purchase Vita-Sol
• If you are a clinic and would like to stock Vita-Sol, order an initial supply of 25 products and get 5 free (worth $350). Contact Vita-Sol here (and don't forget to include that you heard about the offer in this podcast

Check out all of our current partnership offers here

ALL IA LINKS & CONTACT INFORMATION

Episode 224 hosts Dr Felix Li (Cosmetic Physician based in Singapore)

This is the sixth chapter of our miniseries, 'The Beauty Of The World'. (Please also listen to episodes 102, 107, 109, 113 & 118 for our other episodes and regions of the world)

In these episodes we host globally-renowned key opinion leaders to discuss their own regions beauty standards, aesthetic trends and the injectable market in their part of the world. We'll aim to understand what people find attractive, what influences this and celebrate the similarities and amazing differences amongst peoples faces and skin tones.

Felix  is a trainer for Allergan Aesthetics across the Asia-Pacific region. We explore the beauty ideals of Singapore and some of the other influencial Asian countries.

We discuss how injectors in Asia might approach their patients and how local culture affects what is seen as beautiful. We also discuss a fundamental question posed by our Beauty Of The World mini series - are we as injectors guilty of stereotyping and assuming what beauty ideals would be suitable for our patients?

00:00 Introduction
04:08 Meet Dr Felix Li
05:09 Training Path Into Aesthetics  
10:57 Defining Asian Patient Types  
13:26 Small Face Slimming Ideals  
15:21 Media Trends and K Pop  
19:41 China Influencers and Red Book  
24:03 China Hospital Sales Model  
27:29 Natural Look Over Done  
30:49 Korea Surgery Competitiveness  
34:02 Common Requests and Approach  
36:02 Jawline Contour Goals  
36:37 Asian vs Western Aesthetics  
38:34 Male Face Tradeoffs  
39:28 Assessing Patient Priorities  
46:27 Lateral Support Strategy  
49:27 Natural Looking Results  
50:38 Asian Anatomy Nuances  
51:53 Nose Augmentation Risks  
57:15 Forehead Trends and Balance  
59:24 Lower Face Filler Volumes  
61:31 Toxin Approach and Dosing  
66:24 Masseter and Lower Face Toxin  
71:46 Skin Ideals in Asia  
73:05 Even Tone Over Fairness  
75:15 Clinic Lasers and Devices  
77:02 Skin Boosters and Exosomes  
78:42 Reducing PIH Laser Risk  
81:48 Rejuran vs Profhilo  
85:22 Toxins and Product Costs  
89:22 Singapore Market and Growth  
92:17 Practice Challenges and Future  
95:25 Final Thanks and Patreon

ALL IA LINKS & CONTACT INFORMATION

Episode 223 is a little bit different... instead of our usual episode style with one or two guests, we go big! 

A fortnight ago Dr Jake & David appeared at one of Australia's biggest conferences, 'Aesthetics'. This annual meeting is convened by Dr Steven Liew, a renowned Plastic Surgeon and previous guest on IA on episodes 64, 126 &192. The goal of the Aesthetics conference is to disrupt the current way of doing things and to explore innovative ideas on how to improve safety and efficacy for both industry professionals and patients. 

This year was no different and Dr Jake & David were invited to also do something totally new - a live podcast with a large selection of guests - in only 23 minutes! The brief from Steven was simple, 'Make people think'.

Our expert injector panel consisted of:

• Dr Lee Walker
• Dr Tapan Patel
• Dr Rungsima Wanitphakdeedecha
• Dr Dalvi Humzah
• Dr Zunaid Alli
• Dr Beatriz Molina 

00:00 Introduction
01:02 Ultrasound Course Discount  
02:57 What Is A23 Conference  
04:55 Why We Were On Stage  
09:10 Panel Format and Time Pressure  
10:59 Live Panel Begins  
13:31 Fillers and the Idea of Lift  
14:52 KOL Meaning and Bias  
18:27 Sterility in Live Injecting  
21:18 Bulk Buying Ethics Debate  
26:25 Threads and Patient Selection  
30:08 Do Fillers Really Differ  
33:29 Who Should Be Allowed Inject  
36:15 Post Panel Debrief  
38:45 KOLs and real opinions  
40:13 Bias and echo chambers  
41:37 Radical transparency on stage  
42:46 Multi brand KOL rules  
47:06 Tribalism and rep pressure  
48:53 Using other products  
52:09 Bulk buying ethics  
61:45 FOMO and business acumen  
64:07 Stock control and expiry  
68:49 Wrap up and next year

ALL IA LINKS & CONTACT INFORMATION

Episode 222 hosts Marissa Dennis (Nurse Practitioner based in Kelowna, Canada)

Marissa has been injecting since 2015 and is the owner of Onyx Beauty Lab. She also founded Medical Aesthetics and Injection Academy (MAIA) that help train new injectors from all over Canada. 

'The Business of Injecting' episodes host injectors to discuss all aspects of their business. We analyse their struggles and challenges, difficult decisions, friction points, financials, staffing, hiring, firing and other topics relevant for aesthetic business owners.

00:00 Introduction
01:04 Meet Marissa Dennis  
03:03 Patreon Value and Community  
06:19 Marissa Career Backstory  
09:28 Business Coaching Basics  
12:33 KPIs CRM and Metrics  
18:16 Retention and Referrals  
23:53 Charging for Consults  
27:02 Building Patient Rapport  
30:22 Consult Style and Sunscreen  
30:51 Mirror Positivity Exercise  
32:25 Language That Normalizes Aging  
33:44 Why Aesthetics Feels Taboo  
35:37 Going Solo With a Clinic  
37:39 Finding Space and Building Out  
38:42 Brand Story and Rebrand  
39:40 Hard Lessons of Ownership  
41:39 Hiring Help and Business Coach  
45:36 Front Desk Turnover and Hiring  
54:57 Retention and Profit Sharing  
55:46 Exit Plan and Training Pipeline  
58:53 Clinic X Factor  
59:12 Empowerment Over Confidence  
59:49 Holistic Facial Balancing  
61:04 Scaling Philosophy  
61:37 Preventative Aesthetics Trend  
62:57 Why Start MAIA  
63:30 Fixing Injector Training Gaps  
65:18 Devices and Market Research  
67:48 Referral Network Strategy  
69:26 Balancing Clinic and Academy  
72:19 Course Pricing and Value  
74:23 Premium Clinic Pricing  
76:00 Explaining Higher Costs  
79:56 Area vs Unit Pricing  
82:22 Marketing Lessons Learned  
85:07 Closing and Discount Code  
87:43 Final Sign Off

ALL IA LINKS & CONTACT INFORMATION

Episode 221 hosts Dr Askari Townshend (Cosmetic Physician & an entrepreneur from London, UK)

Like all cosmetic injectors, Askari needed a clinical management software to run his practice and database. But he couldn't find anything suitable for his needs. And so he embarked on building his own CRM system called 'Collums'. This proved very successful and future developments were planned to take Collums to the USA and other markets.

But just three weeks ago out of nowhere, agreed funding for future investment in the software was pulled, leaving the future of Collums on a knife edge. 

00:00 Introduction
01:54 Dr Askari Townshend
03:19 Karri's career journey  
05:16 Columns funding shock  
09:44 What Columns actually is  
11:56 Building the software  
14:01 Why other CRMs fail  
16:30 Pricing and perceived value  
26:58 Using software to compete  
31:33 Retention over acquisition  
37:20 Columns marketing automation  
41:23 Onboarding With Discovery  
42:39 Prioritizing Real Needs  
43:31 Targeted Messaging That Helps  
45:28 Avoiding Opt Outs  
47:10 Automation Rules Done Right  
48:05 SMS Fees And Hidden Costs  
50:04 Training Time To Competence  
51:43 Data Quality And Setup  
54:11 Business Acumen And Metrics  
57:32 Consultancy And Planning Gap  
61:50 Building Product Without Bloat  
64:28 Why Features Take Time  
68:53 Funding Pulled New Strategy  
73:06 Runway Investors Expansion  
76:38 Founder Advice And Humility  
80:09 Community Wrap And Outro

ALL IA LINKS & CONTACT INFORMATION

Episode 220 showcases our hosts Dr Jake Sloane, David Segal & a guest appearance from our new Marketing Manager Kendel Young. 

In an already congested social media world, Meta has launched a new app called 'Threads'. In just a few days it became the fastest downloaded app ever, even beating ChatGPT and boasting over 100 million users by week one.

But is an app that has seemingly been created to take on Twitter also relevant to aesthetic businesses?

00:00 Introduction
01:42 A23 Conference Plans  
03:08 Patreon Free Trial  
04:06 Threads App Explained  
07:03 Twitter vs Threads Debate  
08:48 Using Threads for Clinics  
15:28 Early Results and Metrics  
17:26 Kendall Joins In  
18:20 Meet Kendall Marketing  
18:52 Threads Strategy Basics  
20:00 Where Patients Actually Are  
22:31 Referrals Versus Social Media  
24:47 Brand Voice On Threads  
26:49 Text Versus Visual Content  
27:58 Claim Your Threads Handle  
30:04 Missing Features And DMs  
31:44 Instagram Broadcast Channels  
35:48 Threads Engagement Predictions  
38:14 Wrap Up And Contact Info

ALL IA LINKS & CONTACT INFORMATION

Episode 311 showcases our hosts Dr Jake Sloane & David Segal.

In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking.

In Chapter 14 our hosts Dr Jake and David explore:

• the global rise in the use of GLP-1 medications
• the impact of the 'Trump tariffs' with a huge price hike of Mounjaro (GLP-1/GIP medicine) in the UK - and the implications on the pricing of aesthetic products in the future
• Kris Jenner's recent facelift and whether not looking your age is the new 'normal'
• a new on label indication for Botox (platysmal bands of the neck) and why injectors can't afford to ignore this region

00:00 Introduction to Inside Aesthetics 00:47 Welcome to the New Podcast Studio 01:29 Upcoming Conferences and Events 06:26 Exploring GLP-1: The Wonder Drug for Weight Loss 10:28 The Impact of GLP-1 on Aesthetic Practices 21:45 Price Hike in Weight Loss Drugs 23:42 Discussing Botox Price Hike Concerns 24:16 Understanding Gross Margins in Business 24:54 Promoting Our Patreon and Resources 25:17 Price Discrepancies in Pharmaceuticals 26:46 Celebrity Facelifts: The Case of Kris Jenner 28:05 Defining 'Natural' in Cosmetic Surgery 31:25 Combination Treatments for Best Results 37:35 New Trends in Botox Indications 38:36 Improving Consultation Processes 45:10 Concluding Remarks and Contact Information

ALL IA LINKS & CONTACT INFORMATION

 

 

Episode 219 hosts Professor Syed Haq (Cosmetic Physician from London, UK)

Syed divides his time between preventative medicine & aesthetics. He has previously been an advisory board member for Ipsen, Allergan Aesthetics and is a Hugel Aesthetics KOL for Letybo. 

In this mini series 'The Tox Talks', we feature expert injectors who have significant experience in using botulinum toxins. These episodes explore our guests experiences using particular brands, the evolution of their injecting techniques and we get special insights into the subtle nuances of getting the best out of toxins.

In chapter 6 we focus on a newly-launched product called Letybo (Letibotulinum Toxin A), a toxin produced by Hugel Aesthetics. Letybo is also known as Botulax and has been used in the Asian market since 2009. 

00:00 Introduction
01:04 Tox Talks Chapter Six Introduction  
02:15 New Toxin Release Discussion  
03:33 Meet Professor Syed Haq
04:55 Professional Background and Research  
09:10 Interest in Skin Aging and Inflammation  
10:59 Role as Key Opinion Leader Explained  
13:31 Evolution of Neurotoxins in Aesthetics  
18:27 Manufacturing and Safety Considerations  
21:18 Letybo and Botulax Overview  
26:25 Clinical Trial Evidence and Comparisons  
30:08 Practical Use and Patient Selection  
33:29 Injection Techniques and Variability  
36:15 Common Causes of Treatment Differences  
38:45 Injection Depth and Needle Choice  
40:13 Placebo and Nocebo Effects  
41:37 Dosing Strategies and Clinical Patterns  
42:46 Frontalis and Lower Face Treatment Doses  
47:06 Managing Patient Expectations  
48:53 Explaining New Toxins to Patients  
52:09 Pricing and Business Considerations  
61:45 Unit vs Area Pricing Debate  
64:07 Clinical Practice Preferences  
68:49 Final Thoughts and Wrap Up

ALL IA LINKS & CONTACT INFORMATION

Episode 218 showcases our hosts Dr Jake Sloane & David Segal.

As injectors and clinic-owners, we don't always get things right. And even when we do, our patients don't always see it that way. Complaints can vary from mild nuisances to full blown medicolegal nightmares. They will always occur in some form and they can cause significant anxiety for businesses and injectors alike. 

00:00 Introduction
04:55 Podcast Topic Introduction Complaints  
06:19 Why Patients Complain  
09:28 Expectation Versus Reality  
12:33 Emotional Reactions to Complaints  
18:16 Learning From Complaints  
23:53 Identifying Red Flag Patients  
27:02 Cumulative Stress and Patient Experience  
30:22 Reading Body Language and Anxiety  
32:25 Experience Versus Technical Skill  
35:37 Making Complaints an Opportunity  
37:39 Clinical Versus Business Complaints  
41:39 Silent Complaints and Lost Patients  
45:36 Encouraging Patient Reviews  
54:57 Telehealth Versus In Person Reviews  
58:53 Policies and Complaint Processes  
59:49 The Karen Factor and Difficult Patients  
61:04 When to Stop Treating a Patient  
65:18 How to Handle Google Reviews  
67:48 Fake Reviews and Competitor Risks  
69:26 Complaints and Legal Risk  
72:19 Refunds and Insurance Considerations  
74:23 Using Waivers and Legal Protection  
76:00 Preventing Complaints Before They Start  
79:56 Asking for Feedback and Reviews  
82:22 Turning Complaints Into Growth  
85:07 Key Takeaways and Final Thoughts  
87:43 Wrap Up and Outro

ALL IA LINKS & CONTACT INFORMATION

Episode 217 hosts Deborah Farnworth-Ward (Entrepreneur from the Gold Coast, Australia)

Deb is the founder of Australian Skin Clinics (ASC) franchise, growing from 1 to 60 locations in just five years. She is an MBA graduate, a Certified Franchise Executive and a serial entrepreneur.

She has an incredible vision and passion for the aesthetics industry where she has immersed herself for 15 years. We learn how her career prior to aesthetics helped her vision, managing large multi-disciplinary healthcare organizations including pharmacies, GP services, surgical facilities, dietetics and counseling services.

00:00 Introduction
01:03 Meet Deborah Farnworth-Ward
03:08 Founding Australian Skin Clinics  
06:51 Early Career in Retail and Healthcare  
09:18 Moving to Australia and Buying the First Clinic  
11:53 State of the Aesthetics Industry in 2007  
15:35 Surviving the GFC and Preparing for Growth  
17:40 Simplifying Services and Business Model  
28:42 From One Clinic to Franchise Expansion  
32:44 Choosing the Right Franchisees  
37:24 Building Clinics in Shopping Centres  
40:28 Recruiting and Training Injectors  
43:41 Salary vs Commission Models  
45:38 Developing Staff and Education Programs  
47:42 Managing Risk and Treatment Scope  
49:49 Revenue Shifts in Skin, Laser, and Injectables  
51:50 Competition and Market Saturation  
55:22 Opportunities for New Clinic Owners  
57:36 Why Many Solo Clinics Struggle  
70:30 Handling Staff Leaving and Database Risks  
79:09 Consultation Style and Patient Communication  
86:34 Future of Chain Clinics and Corporate Ownership  
95:25 Final Business Advice and Industry Outlook

ALL IA LINKS & CONTACT INFORMATION

Episode 216 hosts Audrey Rose (Nurse practitioner based in Boston, USA)

Audrey joins us in the 14th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe.

Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners.

00:00 Introduction
01:03 Meet Audrey Rose  
04:55 From ICU Nursing to Aesthetics  
10:59 Early Training and Confidence  
18:27 Investing in Education and Skills  
26:25 Business and Marketing Lessons  
33:29 Building and Retaining a Strong Team  
41:37 Training Programs and Career Growth  
48:53 Improving Training Standards  
52:09 Treating Diverse Patient Populations  
64:07 Working With Different Products and Brands  
68:49 Trends Toward Natural Results  
73:06 Rise of Weight Loss Treatments  
80:09 Marketing Strategies That Work  
90:37 Rapid Fire Questions  
99:25 Final Thoughts and Wrap Up

ALL IA LINKS & CONTACT INFORMATION

Episode 215 showcases our hosts Dr Jake Sloane & David Segal

David was recently invited to talk at the Merz Nurse Academy in Sydney. In this episode he and Dr Jake discuss an overview of his presentation, covering some of the key trends that he sees in the Australian industry.  

00:00 Introduction
01:03  Business Talk  
04:55 Why Business Skills Matter for Injectors  
10:59 Trends in Filler and Toxin Demand  
18:27 Focus on Safety and Compliance Changes  
26:25 Opportunities in Body Treatments  
33:29 Rising Competition and Market Changes  
41:37 Impact of the Economy on Clinics  
48:53 Understanding Your Business Numbers  
52:09 Improving Patient Experience and Value  
61:45 Defining Your Unique X Factor  
68:49 Personal Development and Continuous Learning  
76:38 Building Community and Support Networks  
80:09 Managing Patient Expectations  
86:34 Rebooking and Long Term Patient Planning  
90:43 Key Business Tips for the Current Market  
95:25 Wrap Up and Final Thoughts

ALL IA LINKS & CONTACT INFORMATION

Episode 214 hosts Kelly George (Registered Nurse based in Tamworth, Australia)

Kelly is based in regional New South Wales. Originally working in the marketing department for Allergan Aesthetics, Kelly became a nurse injector and has since become a respected speaker & business coach.

'The Business of Injecting' episodes host injectors to discuss all aspects of their business. We analyse their struggles and challenges, difficult decisions, friction points that aren't yet solved, financial concerns, staffing, hiring, firing and other relevant topics for aesthetic business owners.

00:00 Introduction
01:03 Meet Kelly George  
04:55 From Pharma to Nursing  
10:59 Starting a Clinic in a Regional Town  
18:27 Building a Business From Scratch  
26:25 Creating a Premium Patient Experience  
33:29 Selling Without Selling  
41:37 Hiring and Retaining the Right Team  
48:53 Staff Culture and Leadership Style  
52:09 Planning Growth and a Second Clinic  
61:45 Challenges With Staff and Trust  
68:49 Hiring Strategy and Team Fit  
76:38 Pay Models and Staff Incentives  
80:09 Compliance and Clinical Standards  
86:34 Choosing Devices and Services  
90:43 Expanding Into Body Treatments  
95:25 Final Advice and Wrap Up

ALL IA LINKS & CONTACT INFORMATION

Episode 213 showcases our hosts Dr Jake Sloane & David Segal.

Dr Jake catches up with David after another work trip abroad - this time to Japan.

We first get some insight into how David's business consultations work. 

00:00 Introduction 
01:03 Catch Up and Recent Travels  
04:55 Growing Demand for Business Support  
10:59 Improving Clinic Systems and Booking Processes  
18:27 Building Community Through Education  
26:25 Lessons From the Japan Conference  
33:29 Technology and the Future of Beauty  
41:37 AI, Avatars, and Virtual Business Tools  
48:53 Risks and Limitations of AI Information  
52:09 Automation and the Changing Workforce  
61:45 Social Media, Filters, and Body Image  
68:49 New Regulations and BDD Screening  
76:38 Balancing Compliance With Patient Care  
80:09 Beauty, Confidence, and Social Advantage  
86:34 Future Trends in Technology and Aesthetics  
90:43 Final Reflections and Wrap Up

ALL IA LINKS & CONTACT INFORMATION

Episode 212 hosts Dr Nichola Conlon (Molecular Biologist based inNewcastle, UK)

Nichola is an academic scientist with a particular interest in how and why we age. She's the founder of Nuchido, a company who's mission is to help bring affordable anti-ageing strategies to the public domain.

When we started the IA podcast back in 2019, some of our older episodes covered wellness topics that looked at the relationship between looking good & feeling good. But we didn't address ageing itself or the evolving field of what many now refer to as  'regenerative medicine'.

Research being conducted here is becoming more and more profound - with some scientists now confident that aging can not only be slowed but even reversed. What will come of this new emerging field we don't know yet, but it's likely to be especially relevant for aesthetic clinics who until now have only had the tools to 'camouflage' the external signs of ageing. 

00:00 Introduction
01:03 Meet Dr Nichola Conlon
04:55 What Anti-Ageing Science Really Means  
10:59 From Drug Development to Supplements  
18:27 Why Ageing Happens at the Cellular Level  
26:25 The Role of NAD in Energy and Repair  
33:29 IV NAD vs Oral Supplements Explained  
41:37 Benefits People Notice From NAD Support  
48:53 Chronic Inflammation and Aging  
52:09 Biological Age Testing and Tracking Progress  
61:45 Lifestyle Factors That Drive Aging  
68:49 Diet, Fasting, and Cellular Repair  
76:38 Biohacking Trends and Practical Strategies  
80:09 Future Treatments for Aging and Longevity  
86:34 What Clinics Can Offer Patients Today  
90:43 Final Thoughts and Takeaways

ALL IA LINKS & CONTACT INFORMATION

Episode 211 hosts Brittony Croasdell  (Nurse Practitioner based in Chicago, USA)

Brittony is a highly experienced injector, trainer and international speaker. She has mentored hundreds of injectors through both the Allergan Medical Institute (AMI) & Galderma Aesthetic Injector Network (GAIN). Brittony is also a board member of the Complications in Medical Aesthetics Collaborative (CMAC) - an influential international consortium dedicated to improvement in complication management amongst medical providers. 

This is the 2nd chapter in our mini-series called 'Disasters & Solutions'. Here we look at some of the unusual, difficult or outright disasterous outcomes for patients caused by injectables. We speak to the injectors who managed the case and go through what happened, step by step. We'll learn about what might have been done to prevent the problem and what injectors can do in their own practice to be safer practitioners.   

In Chapter 2 we discuss a case concerning a patient who was treated with upper face botulinum toxin. They developed a significant uni-lateral eyelid ptosis that made the USA national news and went viral across the social media channels.

00:00 Introduction
06:19 Meet Brittony Croasdell
10:59 From Emergency Nursing to Aesthetics  
18:27 Building Skills and Finding Mentors  
26:25 The Ptosis Case That Went Viral  
33:29 Understanding Eyelid Ptosis  
41:37 Managing Patient Emotions and Trust  
48:53 Referral Decisions and Professional Responsibility  
52:09 Legal and Insurance Considerations  
61:45 Preventing Complications Through Technique  
68:49 Consent and Setting Patient Expectations  
76:38 Treatment Options for Ptosis  
80:09 Risks and Side Effects of Treatment  
86:34 Training Staff to Handle Complications  
90:43 Lessons Learned and Practice Changes  
95:25 Final Thoughts and Wrap Up

ALL IA LINKS & CONTACT INFORMATION

Episode 210 hosts Rick O'Neill (Digital marketing expert based in Brighton, UK) 

Rick has over 20 years of experience and is the founder of Look Touch Feel (LTF), an award winning digital marketing agency who specialise in supporting aesthetic practitioners & plastic surgeons.

This is the fourth and final chapter of our mini-series called the 'The Deep Digital Dive' (sponsored by LTF). Over the four chapters we've covered some of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business.

ALL IA LINKS & CONTACT INFORMATION

Episode 310 hosts Dr Jimmy Wang (Cosmetic Physician from Brisbane, Australia)

In our 'Masterclass Series' we host global experts to teach us about fillers, bio-stimulators, bio-remodellers, polynucleotides, exosomes and other products. (For toxin insights, check out our other mini-series, 'The Tox Talks')

In Chapter 8 we discuss BYRYZN Opuluxe V, a new topical skin booster product distributed by Hugel Aesthetics. We go through the science and inclusion of eight bioactive ingredients, the practical aspects of how to apply Byryzn, on-label and off-label uses, contraindications, patient selection, and some suggested marketing strategies. 

00:00 Introduction  02:16 Introducing Dr. Jimmy Wang 02:37 Dr. Wang's Journey into Cosmetic Medicine 04:09 Differences in Clientele and Treatment Approaches 07:28 Exploring the BYRYZN Opuluxe V Product 11:09 Ingredients and Benefits of BYRYZN Opuluxe V 26:58 Application Methods and Clinical Protocols 29:56 Regulatory Questions and Off-Label Use 30:56 Patient Feedback and Clinical Observations 31:56 Objective Measurement and Imaging 36:28 Combination Treatments and Techniques 38:22 Contraindications and Adverse Reactions 42:29 Commercial Considerations and Pricing 47:09 Marketing and Compliance 49:37 Future of Regenerative Aesthetics 57:13 Final Thoughts and Tips   ALL IA LINKS & CONTACT INFORMATION

Episode 209 hosts Samantha Shepherd (Nurse practitioner based in Atlanta, USA)

Samantha joins us in the 13th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe.

Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners.

00:00 Introduction
04:55 Meet Samantha Shepherd
10:59 Finding a Career in Aesthetics  
18:27 Growing Skills Through Training and Sales  
26:25 Selling With Integrity and Patient Trust  
33:29 Building Relationships With Patients  
41:37 Starting a Solo Clinic  
48:53 Marketing Beyond Social Media  
52:09 Community Networking and Word of Mouth  
61:45 Choosing Training and Mentors Wisely  
68:49 Managing Risk as a Solo Provider  
76:38 Opening a Practice With Limited Resources  
80:09 Balancing Business and Personal Life  
86:34 Avoiding Costly Business Mistakes  
90:43 Future Plans and Growth Goals  
95:25 Final Thoughts and Wrap Up

ALL IA LINKS & CONTACT INFORMATION

Episode 208 hosts Dr Pouria Moradi (Plastic Surgeon & Reconstructive Surgeon based in Sydney, Australia) & Sheri-lee Knoop (Registered Nurse & President of the Cosmetic Nurses Association based in Perth, Australia)

Pouria and Sheri-Lee joined us to share their thoughts and insights into the proposed new Australia cosmetic regulations that have been announced by AHPRA (the Australian health practitioner regulator). These new rules affect both surgeons and non-surgical practitioners and come into force on July 1st 2023. 

For years there have been arguments between the various cosmetic stakeholders over which practitioners have the right to treat patients, who can and can't offer the various procedures and heated debates over the standards expected of cosmetic practioners. Last year's enquiry by AHPRA into cosmetic surgery led to a full scale review of all cosmetic procedures.

This has culminated in a set of sweeping new regulations - and some have voiced that it's a self-inflicted wound on an industry that couldn't govern itself. The new rules have left many in the industry confused and extremely unhappy about what is proposed, arguing that it neither improves patient safety whilst also significantly impacting on practitioners livelihoods.

00:00 Introduction
04:55 Meet the Guests: Dr Pouria Moradi & Sheri-lee Knoop
10:59 Why New Regulations Are Happening  
18:27 Impact on Surgeons and Clinics  
26:25 Referral Rules and Consultation Changes  
33:29 Effects on Regional and Overseas Patients  
41:37 New Requirements for Consent and Payments  
48:53 Advertising and Social Media Restrictions  
52:09 Scope of Practice Changes for Nurses  
61:45 High Risk Treatment Areas Explained  
68:49 Training and Supervision Requirements  
76:38 Challenges With BDD Screening  
80:09 Legal and Compliance Risks for Clinics  
86:34 Concerns About Patient Access and Safety  
90:43 Industry Collaboration and Next Steps  
95:25 Final Thoughts and Wrap Up

ALL IA LINKS & CONTACT INFORMATION

Episode 207 hosts Babak Moini (Founder of Laser Clinics Australia)

LCA started in 2008 and have become the world's largest aesthetic and skin chain of clinics with over 200 locations in Australia, Singapore, UK and Canada. Since then, numerous other competitor chain clinic brands have competed with each other for the same demographic of patients (including Silk Laser Clinics, Evolution Clinics, Australian Skin Clinics, Clear Complexion Clinics and several other brands) The universal feature of the chain clinics includes offering discounted and high volume treatments, often in high foot traffic locations and shopping malls.

Babak sold his final shares in LCA in 2017 and has observed from the sidelines how the aesthetic chain clinic model that he started has evolved. 

00:00 Introduction
01:03 Meet Babak Moini
04:55 Founding Laser Clinics Australia  
10:59 Growth of the Chain Clinic Model  
18:27 Private Equity and Selling the Business  
26:25 Challenges Facing Chain Clinics Today  
33:29 Pricing Pressure and Unsustainable Discounts  
41:37 Why Franchise Models Are Struggling  
48:53 Retaining Nurses and Talent Shortages  
52:09 Competition and Market Saturation  
61:45 New Regulations and Compliance Costs  
68:49 Impact on Large Clinic Networks  
76:38 Advice for Franchise Owners  
80:09 Opportunities for Independent Clinics  
86:34 Future of Chain Clinics and Market Share  
90:43 Industry Outlook and Final Thoughts  
95:25 Wrap Up and Outro

ALL IA LINKS & CONTACT INFORMATION

Episode 206 showcases our hosts Dr Jake Sloane & David Segal.

Dr Jake has been abroad numerous times in the past 8 weeks for various conferences and meetings. We recorded this episode whilst he was in Dubai (so apologies for his sides poorer sound quality) but we decided to explore what he was up to and what some of the key learnings from his trips were. 

00:00 Introduction 
01:03 Travel Updates and Conference Highlights  
04:55 Visiting Clinics and Learning From Peers  
10:59 First Impressions of AMWC  
18:27 Planning Conferences and Avoiding Overwhelm  
26:25 Networking and Building Community  
33:29 Key Lessons From Live Demonstrations  
41:37 Risks of Copying Techniques Too Quickly  
48:53 Balancing Education With Patient Safety  
52:09 Ethical Considerations in High Volume Treatments  
61:45 Managing Patient Expectations After Conferences  
68:49 Realistic Treatment Planning and Follow Up  
76:38 New Ideas From Miami Conference  
80:09 Changing Perspectives on Toxin Dosing  
86:34 Applying Conference Lessons in Practice  
90:43 Final Reflections and Wrap Up

ALL IA LINKS & CONTACT INFORMATION

Episode 205 hosts Dr Phillip Singh (Dermatologist based in Perth, Australia) & Helen Planting (Clinical Development Manager for Alocuro)

Alocuro are a privately-owned Australian company that supplies medical devices for use in platelet-rich plasma (PRP) procedures. We revisit the topic of PRP having first covered it way back in episodes 19 & 20. 

00:00 Introduction  
01:03 Meet our Guests: Dr Philip Singh & Helen Planting
04:55 What PRP Is and How It Works  
10:59 How PRP Is Prepared and Delivered  
18:27 Differences Between PRP Systems  
26:25 Choosing the Right Patients for PRP  
33:29 Setting Realistic Treatment Expectations  
41:37 Common Reasons PRP Results Disappoint  
48:53 Combining PRP With Other Treatments  
52:09 PRP for Skin Rejuvenation  
61:45 PRP for Hair Loss and Treatment Limits  
68:49 Importance of Patient Health and Lifestyle  
76:38 Role of Platelet Dose and Technique  
80:09 Introducing Biofiller and How It Works  
86:34 When to Use Biofiller vs Traditional Fillers  
90:43 Future of PRP and Regenerative Treatments  
95:25 Final Thoughts and Wrap Up

This episode was supported by Alocuro.

ALL IA LINKS & CONTACT INFORMATION

Episode 204 hosts Melissa Isaia (Co-founder of Juvae and the CNA - Cosmetic Nurses Association) & Nicole Schmid (Registered Nurse, Co-founder of Juvae & the CNA)

Melissa & Nicole created 'Juvae' back in 2008, an all in one solution for the training, business support and connecting of nurse injectors to clinics. At that time, the Australian injectable market was very immature. The chain clinics hadn't yet formed, social media was in it's infancy, hyalase wasn't a thing and in many ways, the aesthetic world was far simpler.

In Chapter 7 of 'The Business of Injecting' episodes, we explore:

• Melissa and Nicole's backgrounds
• How and why they created Juvae
• Get insight into how Juvae assesses 'competency' amongst their injectors
• The dilemma with new student nurses specifically training to become injectors  
• What the CNA is and why Melissa and Nicole helped found it
• What happens behind closed doors when bodies like the CNA meet with with the regulators, AHPRA
• The future of injecting and the how the market might evolve over the next few year in Australia

00:00 Introduction
01:03 Meet our Guests: Melissa Isaia & Nicole Schmid-Sanele
04:55 Starting a Business in Early Aesthetics  
10:59 How the Industry Has Changed Since 2009  
18:27 From Employees to Nurse Entrepreneurs  
26:25 Challenges With Clinic Partnerships  
33:29 Building a Support and Training Network  
41:37 Education Standards and Competency Gaps  
48:53 Role of the Cosmetic Nurses Association  
52:09 Protecting Nurses and Patient Safety  
61:45 Training Requirements for New Injectors  
68:49 Ongoing Skills and Competency Development  
76:38 Working With Regulators and Policy Changes  
80:09 Growth of the Cosmetic Nursing Workforce  
86:34 Oversupply Risks and Market Sustainability  
90:43 Future of the Aesthetics Industry  
95:25 Final Thoughts and Wrap Up

ALL IA LINKS & CONTACT INFORMATION

Episode 203 hosts Dr Steven Land (Cosmetic Physician based in Newcastle, UK), Tanya Khan (Nurse Prescriber based in Belfast Northern Ireland), Dr Bonnie Hawthorne (GP & a Cometic Physician based in Newcastle, Australia) & Dan Julien (Nurse Practitioner based in Ottowa, Canada)

We explore:

• What is IMCAS?
• Our guests personal motivations for attending one of the world's largest aesthetic conferences
• Their journeys to Paris and insights into just how tricky international travel has become post-COVID
• How to best prepare for a meeting like IMCAS
• The logistics of very large conferences and how to navigate them
• The pros and cons of the exhibition hall
• What lectures our guests enjoyed
• Networking at events - how to approach speaking to KOL's and speakers
• The Gala event
• The social side of conferences
• How often these types of events should be attended

00:00 Introduction 
01:03 Introducing the IMCAS Panel Guests  
04:55 Why Attend International Conferences  
10:59 Travel Challenges and Planning Tips  
18:27 Costs and Accommodation Considerations  
26:25 Getting the Most From Conference Sessions  
33:29 Navigating Large Events and Avoiding Overwhelm  
41:37 Networking and Building Industry Connections  
48:53 Social Events and Industry Relationships  
52:09 Learning Opportunities and Key Takeaways  
61:45 Managing Conference Fatigue and Expectations  
68:49 Choosing Which Conferences to Attend  
76:38 Comparing Local vs International Events  
80:09 Business Value of Attending Conferences  
86:34 Long Term Benefits of Networking  
90:43 Final Reflections and Part Two Preview

ALL IA LINKS & CONTACT INFORMATION

Episode 202 hosts Rick O'Neill (Digital marketing expert based in Brighton, UK)

Rick has over 20 years of experience and is the founder of Look Touch Feel (LTF), an award winning digital marketing agency who specialise in supporting aesthetic practitioners & plastic surgeons.

This is the third chapter of our mini-series called the 'The Deep Digital Dive' (sponsored by LTF). Over four chapters we'll better understand some of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business. In Chapter 3 focusses on websites and website design. 

00:00 Introduction 
01:03 Why Social Media Alone Is Not Enough  
04:55 The Role of a Website in Patient Conversion  
10:59 Planning Your Brand and Positioning  
18:27 Choosing the Right Website Platform  
26:25 Design Mistakes and First Impressions  
33:29 Using Real Images Instead of Stock Photos  
41:37 Website Structure and Patient Journey  
48:53 Removing Friction From Booking Systems  
52:09 Improving Conversion With Simple Tools  
61:45 SEO Basics and Getting Found on Google  
68:49 Why Content and Blogs Still Matter  
76:38 Website Security and Data Protection  
80:09 Cost of Building a Professional Website  
86:34 Future Trends With AI and Chatbots  
90:43 Final Advice for Clinic Owners

ALL IA LINKS & CONTACT INFORMATION

Episode 201 hosts Dr Patricia Barerra (Cosmetic physican based in the city of Paraná, Argentina)

Patricia joins us in the 12th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe.

Each injector brings their own unique take on things and we'll showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners.

Patricia went to medical school in the USA before moving back to Argentina to work as a junior doctor in hospital. After one year of surgical training, Patricia discovered her passion for aesthetic medicine and has worked as a cosmetic physician ever since.

00:00 Introduction 
01:03 Meet Dr Patricia Barrera
04:55 Patricia's Medical Background and Career Path  
10:59 Choosing Aesthetic Medicine Over Surgery  
18:27 Lack of Regulation and Industry Challenges  
26:25 Building an Aesthetic Medicine Association  
33:29 Training Standards and Patient Safety  
41:37 Why Complication Management Matters  
48:53 Learning From CMAC and Ongoing Education  
52:09 Role of Ultrasound in Modern Injecting  
61:45 Resistance to New Technology and Change  
68:49 Cultural Trends in Aesthetic Treatments  
76:38 Managing Patient Expectations and Saying No  
80:09 Planning a Multidisciplinary Clinic Model  
86:34 Business Challenges in Growing a Practice  
90:43 Final Reflections and Advice for Injectors

ALL IA LINKS & CONTACT INFORMATION

 

To celebrate our very special 200th episode, we were honoured to host Dr Arthur Swift (Plastic Surgeon based in Vancouver, Canada)

Arthur has been at the forefront of injectables from the very beginning, starting in the early 1990's when there were no mentors or guidelines. Originally trained as a plastic surgeon, Arthur very quickly identified how transformative non-surgical treatments would be and self-trained himself. 

Over the past 30 years, Arthur has established himself as one of the most revered thought leaders in the injectable world. He has lectured in every continent, is a speaker for every injectable brand and has trained tens of thousands of injectors.

00:00 Introduction
01:00 Episode 200 Celebration
01:20 Special Guest: Dr Arthur Swift
01:50 Symposium Travels Update
03:30 Prize Details LA Masterclass
04:50 From Music to Medicine
05:30 Discovering Plastic Surgery
07:30 Rocker Days and Tastes
11:30 Early Injecting Pioneer Era
13:45 Struggles and Consistency
16:50 Da Vinci and Golden Ratio
20:55 Measuring Beauty Research
22:25 Inventing the Calipers
25:25 Proportion Over Overfilling
28:20 Calipers as Confidence Tool
31:25 Handling Patient Requests
33:10 Educating Patients in 3D
35:05 Systematic Face Assessment
36:45 Educate Patients to Ask
38:15 Balance and Facial Attention
39:35 Early Botox and Fillers
43:15 Practice Shift to Injectables
46:10 Corporatization and Passion
51:35 Avoiding Price Wars
58:40 Learning Beyond Pharma Training
01:00:45 Building Swift Beauty Education
01:06:40 Collagen Stimulators Return
01:12:25 Future Tech and Predictions
01:15:35 Microneedle HA Patches
01:16:10 Robotics and Gene Editing
01:19:05 Tear Trough Risks
01:22:25 Safer Injection Tips
01:26:25 Blending Fillers Explained
01:29:20 Best Tear Trough Products
01:30:55 One Up One Over Temples
01:37:05 Toxin Longevity Tradeoffs
01:39:50 Ultrasound in Practice
01:44:25 Cannulas Cheeks and VO
01:48:10 Winner and Wrap Up

ALL IA LINKS & CONTACT INFORMATION

Episode 309 hosts Dr Shino Bay (Dermatologist from Miami, USA)

Shino joins us in the 28th chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe.

Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners.

00:00 Introduction to Inside Aesthetics 00:47 Welcome to The Injector Diaries Chapter 28 02:48 Introducing Today's Guest: Shino Bay 03:18 Shino Bay's Early Life and Inspiration 05:17 Journey to Becoming a Doctor in the USA 08:29 Discovering Aesthetic Medicine 13:12 Pioneering Techniques and Training 17:27 Current Practice and Patient Demographics 19:27 Industry Insights and Future Directions 24:50 The Challenges of Looking Younger 25:46 Consultation Process Tips 26:54 The Importance of Patient Education 30:24 Spirituality and Aesthetics 40:10 Public Speaking and Personal Growth 44:39 Conclusion and Teaser for Next Episode   ALL IA LINKS & CONTACT INFORMATION

Episode 199 hosts Sarah Graham (Registered Nurse based in Kaiapoi, New Zealand) & Mischell Christmas (Registered Nurse based in Charlotte, USA)

In this episode we do something a bit different by inviting on two of our long-term listeners. We explore where they are into their injecting careers, why they joined our 'IA Patreon' and how they have benefited from it.

If you've never heard of Patreon, it's an online service that allows creators like us to connect with their listeners and provide bonus content. This is done via a tiered subscription model, with each tier accessing more benefits.  

We started IA Patreon around 6 months ago and at the time of writing we now have 132 injectors subscribing from all corners of the globe (a subscriber to Patreon is called a Patron).

The purpose of our IA Patreon is very simple - it provides support, education and a community for injectors anywhere. We explore:

• Who our guests are
• How and why they listen to IA 
• What Patreon is and why we started IA Patreon
• The benefits that IA Patreon offers injectors
• What it costs to join IA Patreon
• What content IA Patreon offers:

Three Whatsapp chat groups: For general, injectable & business discussions

IA Lives: periodic live and interactive Zoom sessions for our IA Patrons (David leads the IA Business Lives & Dr Jake will launch the IA Lives in May 2023)

IA Webinars: re-watch eight webinars with global experts (recorded in the lockdown of 2020 Hints, tips & clinical case videos: Here Dr Jake showcases insights into patient assessment, anatomy, injecting techniques, product choice and more

Hints, tips & clinical case videos: Here Dr Jake showcases insights into patient assessment, anatomy, injecting techniques, product choice and more

IA Library: Our growing clinical paper bank and other injectable resources

00:00 Intrdocution
04:55 Moving From Chain Clinic to Solo Practice  
10:59 Feeling Isolated as an Injector  
18:27 Why Community and Peer Support Matter  
26:25 What Makes the Patreon Group Different  
33:29 Real Time Advice and Clinical Discussions  
41:37 Learning From Other Injectors Worldwide  
48:53 Business Mentoring and Practical Education  
52:09 Understanding Profit and Loss Basics  
61:45 Live Training Sessions and Case Discussions  
68:49 Using Feedback to Improve Clinical Decisions  
76:38 Pricing Models and Treatment Planning  
80:09 Building Confidence as a Solo Injector  
86:34 Future Plans for Education and Community  
90:43 Final Thoughts 

ALL IA LINKS & CONTACT INFORMATION

Episode 198 hosts Dr Felix Bertram (Dermatologist based in Zurich, Switzerland)

Whilst Felix is still a practising dermatologist, he is best known as a globally-renowned entrepreneur in the aesthetics space. He's the mastermind behind Skinmed clinic, a high end aesthetic destination with 12 plastic surgery theatres, resident dermatologists and a pathology lab, cosmetic injectables and beauty services all under one roof. 

In addition to this, various side businesses compliment the clinic including:

- the Swiss Aesthetic Institute training centre (co-founded with Julie Horne)

- Skinmed Doctors skincare range

- Skins restaurant (that has already won two Michelin stars since opening in October 2022)

In Chapter 6 of 'The Business of Injecting' episodes, we explore:

• Felix's background and early career in dermatology
• Balancing life between being a Doctor and an Entrepeneur 
• His business enterprises
  • @skinmed_switzerland
  • @swiss_aesthetic_institute
  • @skinmed_doctors
  • @skins_the_restaurant
• His definition of an entrepeneur and what it takes to become one
• The lessons he has learnt during his career
• The 'Inner Circle' conference
• The qualities, skills and mindsets that other medical professionals need to be better at business
• How and why he built a Michelin star quality restaurant attached to SkinMed
• His process for creating a new business
• How he sees the healthcare industry evolving
• How technology and innovation may impact the healthcare industry in the future
• His thoughts and observations on how aesthetics is taught and practiced around the world
• How he came to be the father of 13 dogs! 

00:00 Introduction
04:55 Meet Dr Felix Bertram  
10:59 From Solo Practice to Large Clinic  
18:27 Finding Purpose in Business  
26:25 Why Clinics Need a Clear Vision  
33:29 Building and Scaling a Premium Brand  
41:37 Hiring the Right Team and Culture  
48:53 When and How to Grow a Clinic  
52:09 Creating Teams Instead of Solo Providers  
61:45 Choosing Devices Carefully and Avoiding Costly Mistakes  
68:49 Training, Education, and Industry Leadership  
76:38 Branding, Design, and Patient Experience  
80:09 Retention, Referrals, and Long Term Success  
86:34 Future Trends in Technology and AI  
90:43 Final Business Advice and Wrap Up

ALL IA LINKS & CONTACT INFORMATION

Episode 197 hosts Rick O'Neill (Digital marketing expert based in Brighton, UK)

Rick previously joined us on Webinar 5 and in episodes 134 & 193.

Rick has over 20 years of experience and is the founder of Look Touch Feel (LTF), an award winning digital marketing agency who specialise in supporting aesthetic practitioners & plastic surgeons.

This is chapter 2 of a mini-series called the 'The Deep Digital Dive' (sponsored by LTF). Over four chapters we'll better understand some of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business.

00:00 Introduction
01:03 Digital Marketing Deep Dive Continues  
04:55 What Google Local Optimization Means  
10:59 Why Local Search Matters for Clinics  
18:27 How Patients Search for Nearby Providers  
26:25 Setting Up and Claiming Your Business Profile  
33:29 Filling Out Your Profile Correctly  
41:37 Importance of Reviews and How to Get Them  
48:53 Responding to Negative Reviews Professionally  
52:09 Posting Regular Updates and Content  
61:45 Using FAQs and Website Content to Rank Higher  
68:49 Mobile Optimization and Patient Experience  
76:38 Tracking Rankings and Measuring Results  
80:09 Common Mistakes Clinics Make With SEO  
86:34 Simple Actions to Improve Visibility Quickly  
90:43 Final Tips and Key Takeaways

This episode was sponsored by LTF, specialists in the digital marketing needs of the aesthetic and pharma world. 

CLICK HERE TO DO A FREE ONLINE DIGITAL MARKETING AUDIT OF YOUR OWN BUSINESS 

ALL IA LINKS & CONTACT INFORMATION

Episode 196 hosts Amy Lynn (Aesthetic nurse specialist from Philadelphia, USA)

Amy joins us in the 11th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe.

Each injector brings their own unique take on things and we'll showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners.

Amy previously worked in the hospital-setting for over a decade and focussed on trauma, paediatrics and cardiac care. After she had five children, she found her passion and trained in facial aesthetics to make her dream of opening a medical spa come to fruition. She is recognized as a National GAIN Trainer & Key Leading Mentor (Galderma). She founded her own training academy, Glo Academy, where she upskills injectors from all over the USA and also runs the Coast to Coast (C2C) Cadaver course.

00:00 Introduction
04:55 Meet Amy Lynn From Philadelphia  
10:59 From ER Nursing to Aesthetic Medicine  
18:27 Starting With Limited Training and Resources  
26:25 Building a Client Base Through Hustle  
33:29 Opening a Solo Practice  
41:37 Importance of Personality and Patient Rapport  
48:53 Consultation Style and Patient Experience  
52:09 Training and Mentoring New Injectors  
61:45 Creating a Strong Team and Culture  
68:49 Managing Growth and Hiring the Right Staff  
76:38 Clinical Philosophy and Natural Results  
80:09 Trends in Biostimulators and Dissolving Filler  
86:34 Business Lessons and Leadership Mindset  
90:43 Future Plans and Long Term Vision

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Episode 195 hosts Dr Kate Jameson (Cosmetic Physician based in Perth, Western Australia)

Kate originally trained in Emergency Medicine before specialising as a GP. In 2018 her founded 'Youthlab' with her husband, now a leading aesthetic clinic. Over the past 4 years Youthlab now has grown to three clinics and there are future plans to expand even futher by moving inter-state.

In Chapter 5 of 'The Business of Injecting' episodes, we get an insight into how one of Australia's leading boutique clinics was created and then scaled. 

00:00 Introduction
01:03 Meet Dr Kate Jameson  
04:55 From GP to Cosmetic Clinic Owner  
10:59 Starting Youth Lab From Scratch  
18:27 Building a Brand Before Patients Arrive  
26:25 Competition From Chain Clinics  
33:29 Creating a Premium Clinic Experience  
41:37 Startup Costs and Financial Planning  
48:53 Growing From One Clinic to Three  
52:09 Hiring the Right Team and Culture Fit  
61:45 Training Systems and Clinical Consistency  
68:49 Retaining High Performing Staff  
76:38 Pricing Strategy and Value Proposition  
80:09 Consultation Process and Patient Experience  
86:34 Scaling Without Losing Quality  
90:43 Leadership Lessons and Final Advice

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Episode 194 hosts Dr Ravi Jain & Dr Sophie Shotter  (Leading aesthetic doctors based in the UK)

Ravi is an extremely experienced injector & cosmetic surgeon based in Harpenden. With over 20 years of experience, Ravi consulted as a KOL for IBSA (the manufacturers of Profhilo) for several years. He was part of the early advisory board meetings and has a wealth of experience teaching Profhilo. 

Sophie is a multi-award winning cosmetic doctor based in both Kent & Central London. She is a KOL for Allergan Aesthetics and is a global expert in using their new biostimulator product, HarmonyCa. Sophie has a particular interest in treating and optimising her patient skin and has treated thousands of patients with Profhilo since 2016. 

In this episode we re-visit the new bio-remodelling treatment, Profhilo. (Listen to episode 179 for the basic science & background to Profhilo)

Having only been launched in Australia in August 2022, it's undeniably been incredibly successful so far. But as with all new products there is a learning curve  for injectors. We examine the hype and ask two experienced injectors for their views on how to best to use it. 

00:00 Introduction
01:03 Meet our Guests: Dr Ravi Jain & Dr Sophie Shotter
04:55 Early Experience With Profhilo in the UK  
10:59 Why Skin Treatments Took Time to Gain Acceptance  
18:27 Word of Mouth and Patient Demand Growth  
26:25 Understanding What Profilo Actually Does  
33:29 Choosing the Right Patient for Skin Treatments  
41:37 Managing Expectations and Avoiding Overpromising  
48:53 Where Profhilo Fits Alongside Toxin and Filler  
52:09 Comparing Profhilo With Other Biostimulators  
61:45 Treating the Neck and Other High Impact Areas  
68:49 Adapting Technique to Different Patient Needs  
76:38 Maintenance Plans and Treatment Frequency  
80:09 Using Skin Treatments to Grow Clinic Revenue  
86:34 Trends Toward Skin Quality Over Volume  
90:43 Final Advice for Injectors 

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Episode 193 hosts Rick O'Neill (Digital marketing expert from Brighton, UK)

(Rick previously joined us for our 5th webinar during the lockdown of 2020 and also in episode 134 of the podcast)

Rick has over 20 years of experience and is the founder of Look Touch Feel (LTF), an award winning digitial marketing agency who specialise in supporting aesthetic practitioners & plastic surgeons.

In this episode we introduce our new mini-series called the 'The Deep Digital Dive' (sponsored by LTF). Over four chapters we'll better understand some of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business.

00:00 Introduction
01:03 Meet our Guest Rick O'Neill
04:55 Economic Pressures and Business Preparedness  
10:59 What Digital Marketing Actually Means  
18:27 Why There Is No Quick Fix in Marketing  
26:25 Common Mistakes Clinics Make Online  
33:29 Social Media Is Only One Part of Marketing  
41:37 Risks of Relying Only on Instagram  
48:53 Finding Your Niche and Target Audience  
52:09 Creating Content Patients Are Searching For  
61:45 Building a Consistent Content Strategy  
68:49 Why Engagement Matters More Than Follower Count  
76:38 Turning Followers Into Real Patients  
80:09 Optimizing Your Profile and Patient Journey  
86:34 Using Multiple Platforms to Reduce Risk  
90:43 Key Marketing Takeaways and Next Steps

This episode was sponsored by LTF, specialists in the digital marketing needs of aesthetic and pharma world

Click here to do a free online digital marketing audit of your own business (You'll need to dedicate approx 1 hour for this)

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Episode 192 hosts Dr Steven Liew (Plastic Surgeon, Sydney Australia), Dr Sam Patel (Business Entrepreneur, Chicago, USA) & Gareth Pepper (National Sales Director of BTL Aesthetics, Australia).

We also welcome back Professor Sebastian Cotofana for a cameo appearance!

In this episode we discuss a completely new device category in facial aesthetics called EMFACE by BTL Aesthetics.

EMFACE opens a new chapter in how facial rejuvenation can be achieved. It combines High-Intensity Facial Electrical Stimulation (HIFES) energy and Radiofrequency (RF) technologies together. This unique combined technique (delivered simulataneously via three facial applicators) strengthens and tones specific muscles of the face whilst also improving the quality of the skin.

00:00 Introduction
01:03 Meet our guests: Dr Steven Liew, Dr Sam Patel & Gareth Pepper
04:55 What Emface Technology Is  
10:59 How It Differs From Other Devices  
18:27 Treating the Cause of Facial Aging  
26:25 Where Emface Fits With Injectables  
33:29 Ideal Patients for Non Invasive Treatments  
41:37 Treatment Experience and What Patients Feel  
48:53 Early Results and Expected Outcomes  
52:09 Combining Treatments for Better Results  
61:45 Applications Beyond Cosmetic Use  
68:49 Safety Studies and Clinical Evidence  
76:38 Integrating Devices Into Your Practice  
80:09 Pricing, Profitability and Return on Investment  
86:34 Growing Demand for Non Invasive Options  
90:43 Final Thoughts and Future of Device Technology

This podcast was supported by BTL Aesthetics, a global innovator in aesthetic solutions. The views expressed are independent of the health care providers and do not represent the views of BTL. BTL does not recommend the use of EMFACE in any other manner than as described in the user manual.

Click here for more information about EMFACE and we will put you in touch with your global BTL team

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Episode 191 hosts Cassandra Smith (Aesthetic business entrepreneur) & David Segal (Our co-host of IA & Aesthetic business mentor)

Cassandra is a returning guest (episodes 5, 24, 29 and 60) and has been David's business partner for over a decade. She originally trained as a Beautician before qualifiying as Dermal Clinician. She then became the co-owner of three laser, skin and injectable clinics with David for over a decade. They sold these clinics in June 2022.

In this episode we do a deep dive into the leadership qualities and team building skills needed to run a sucessful aesthetic business. We analyse Cassandra and David's incredibly successful business partnership to get insights into how they tackled some issues that seem to occur in aesthetic clinics all over the world.

00:00 Introduction
01:03 Meet our Guest Cassandra Smith
04:55 Starting in Aesthetics and Early Career Lessons  
10:59 Fixing a Struggling Clinic  
18:27 Importance of Leadership and Daily Oversight  
26:25 Building Systems and Clinic Structure  
33:29 Creating a Strong Team Culture  
41:37 Hiring the Right People From the Start  
48:53 Managing Staff Motivation and Performance  
52:09 Identifying Strengths and Complementary Skills  
61:45 Common Team Mistakes and Culture Breakdown  
68:49 Becoming Too Dependent on One Injector  
76:38 Managing Difficult Staff and Tough Decisions  
80:09 Communication and Daily Team Huddles  
86:34 Defining Success and Long Term Career Goals  
90:43 Final Leadership Lessons and Wrap Up

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Episode 190 hosts Dr Michael Kane (Facial Plastic Surgeon, New York, USA)

Michael's clinical experience with botulinum toxin is unparalleled. Having completed well over 100,000 treatments since 1991, he single-handedly developed many of the toxin protocols and facial muscle treatments; in an era when almost no-one was even using toxins. Michael's experience is so well respected that he has consulted in the trials and launches of every single brand of botulinum toxin.

In this mini series 'The Tox Talks', we feature expert injectors who have significant experience in using botulinum toxins. These episodes explore our guests experiences using particular brands, the evolution of their injecting techniques and we get special insights into the subtle nuances of getting the best out of toxins.

In chapter 5 we explore Michael's life time journey with the products and his experience as the world's undisputed 'King Of Tox'. 

00:00 Introduction
01:03 Meet Dr Michael Kane
04:55 How Botulinum Toxin Changed Aesthetic Medicine  
10:59 Why Toxin Is Often Undervalued by Injectors  
18:27 Moving Beyond Formulaic Injection Techniques  
26:25 Importance of Consultation and Facial Assessment  
33:29 Treating Shape Versus Treating Lines  
41:37 Individualizing Dose and Treatment Planning  
48:53 Learning From Complications and Poor Outcomes  
52:09 Why Follow Up Appointments Matter  
61:45 Combining Toxin, Filler and Skin Treatments  
68:49 Avoiding Over Treatment and Unnatural Results  
76:38 Differentiating Your Practice Through Quality  
80:09 Commoditization and Market Pressures in Aesthetics  
86:34 Charging for Expertise Rather Than Units  
90:43 Final Advice for Becoming a Better Injector

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Episode 308 hosts Dr Raquel Amado (Dental Surgeon from Kent, UK) & Dr Anoob Pakkar-Hull (Cosmetic Physician from London, UK)

In our 'Masterclass Series' we host global experts to teach us about fillers, bio-stimulators, bio-remodellers, polynucleotides, exosomes and other products. (For toxin insights, check out our other mini-series, 'The Tox Talks')

In Chapter 7 we discuss various different combination treatments that are commonly used in regenerative aesthetics. Raquel and Anoob discuss their experiences and insights with various treatment modalities and cocktails of microtoxin, the various biostimulators, polynucleotides, PRP and exosomes. 

Our conversation also highlights their upcoming RCC meeting that will be held in the Azores. RCC will showcase experts for in-depth lectures and debates about these innovative treatments. The event is non-sponsored and aims to foster open, unbiased discussions and on the efficacy and safety of these advanced regenerative therapies.

00:00 Introduction
02:13 Introducing Dr. Raquel Amado and Dr Anoob Pakkar-Hull
07:07 Microtoxin and Combination Therapies
08:47 Exploring Regenerative Aesthetics
15:04 Microtoxin and NCTF: A Powerful Combination
22:50 Biostimulators and Bio Remodelers
32:26 PRP: Experiences and Insights
36:14 Challenges with PRP Consistency
36:49 Equipment and Variability in PRP
37:46 Historical and Current Uses of PRP
38:18 Combining PRP with Other Treatments
40:19 Introduction to Polynucleotides
40:56 Mechanisms and Benefits of Polynucleotides
43:57 Combining Polynucleotides with Other Treatments
50:27 Exosomes: Sources and Uses
53:18 Patient Communication and Treatment Customization
59:15 Debating the Efficacy of Regenerative Treatments
01:04:15 Future of Regenerative Medicine and Conferences
01:08:02 RCC Conference Overview and Invitation

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Episode 189 hosts Dr Jake Sloane & David Segal

In this episode Dr Jake & David introduce their newest project, 'IA: Business of Injecting Live'. These sessions will be in addition to our regular Friday podcasts and take the form of periodic live Zoom discussions. Hosted by David, we invite our listeners to join us for regular business zoom discussions where topics related to owning, managing and running aesthetic clinics will be discussed. Each session will be different - some exploring individual case studies from our injectors whereas others will showcase expert guests and more specific topics.

00:00 Introduction
01:03 Introducing Business of Injecting Live Sessions  
04:55 Why Business Education Is Missing in Aesthetics  
10:59 Industry Growth and the False Economy  
18:27 Economic Pressures and Tougher Times Ahead  
26:25 Why Planning Matters Before Starting a Clinic  
33:29 Common Mistakes New Business Owners Make  
41:37 Understanding Costs, Cash Flow and Risk  
48:53 Learning From Failure and Business Setbacks  
52:09 Finding Mentors and Surrounding Yourself With Experts  
61:45 Importance of Having a Long Term Exit Strategy  
68:49 Branding, Marketing and Attracting Patients  
76:38 Hiring Staff and Retaining Talent  
80:09 Contracts, Restraints and Legal Considerations  
86:34 Topics Covered in Future Business Sessions  
90:43 Final Thoughts 

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Episode 188 showcases our hosts Dr Jake Sloane & David Segal

In this episode Dr Jake & David explore 'The Future Of Aesthetics', a report commisioned by Allergan Aesthetics in 2021. The evolution of our industry continues to accelerate, with new products continuing to be released and injectables becoming more mainstream year on year. But what may surprise injectors and consumers alike is that our market is still very under-penetrated.

The report was compiled by interviewing 15 global KOL's and working with Wunderman Thompson Intelligence, a market research company who specialise in future trends. The goal of the report aimed to uncover cultural shifts in aesthetics. Like the beauty and fashion industries, societal views change and have a direct impact on how aesthetics is perceived, accepted and consumed. By understanding and anticipating how the world's behavior is evolving, clinics and injectors will be able to better meet the needs of their patients today and into the future.

00:00 Introduction
01:03 The Future of Aesthetics Report Overview  
04:55 Treatments Becoming More Normalized  
10:59 Patients Arriving More Educated and Informed  
18:27 Environmental Awareness and Sustainable Clinics  
26:25 Respecting Diversity and Individual Features  
33:29 Treating Different Ethnicities and Patient Groups  
41:37 Growing Demand From Male Patients  
48:53 Breaking Stigma Around Men and Aesthetic Treatments  
52:09 Changing Beauty Standards and Generational Trends  
61:45 Creating Premium Clinic Experiences  
68:49 Expanding Into Body and Wellness Treatments  
76:38 Ethics, Social Media and Industry Responsibility  
80:09 Risks of Counterfeit Products and Patient Safety  
86:34 Saying No and Protecting Your Brand Reputation  
90:43 Future Directions for the Aesthetic Industry

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Episode 187 hosts Dr Jenny Kimmins (GP and Cosmetic Physician based in Melbourne, Australia)

Jenny joins us in the 10th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe.

Each injector brings their own unique take on things and we'll showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and businesses and aim to learn from and inspire our injector listeners.

00:00 Introduction
01:03 Meet Dr Jenny Kimmins
04:55 Early Days Starting a Small Clinic  
10:59 Growth From Two Rooms to Full Practice  
18:27 Transition From GP to Aesthetic Medicine  
26:25 Importance of Mentorship and Hands On Training  
33:29 Challenges of Starting a Business  
41:37 Separating GP and Aesthetic Practice Models  
48:53 Patient Satisfaction and Career Fulfillment  
52:09 Perceptions of Leaving Traditional Medicine  
61:45 Training Standards and Education Pathways  
68:49 Competency, Safety and Managing Complications  
76:38 Role of Ultrasound and New Technology  
80:09 Managing Patient Expectations and Risk Discussions  
86:34 Rise of Biostimulators and Holistic Treatment Plans  
90:43 Favorite Products, Trends and Final Advice

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