It's a common belief that the answer to poor (and getting worse) organic content reach from a company page is employee advocacy. So why are so many organisations getting it horribly wrong?
That plus;
- The new video feed and how it impacts the videos we post.
- Multiple image posts - new dimensions
- Images on external links are shrinking and it really doesn't matter!
- An outrageous post of the week
The New Video Feed
I was chatting recently with Lynnaire Johnston about this new feed (she doesn't yet have it) and she made the valuable point that this new style of delivery might necessitate a change in the way a video is produced.
Because the scroll has audio enabled (unlike in the normal feed) it puts more emphasis on the opening few seconds of the video and less emphasis on the words you type to accompany the post - these appear at the bottom of the video in this feed. This doesn't mean that you should worry less about the words because they still play an important role in the normal feed on both mobile and desktop (see image below).
In addition, the new video feed appears to zoom in somewhat which creates an issue with text on the video or even captions if you add them yourself.
How a video is displayed in 3 different feeds
As a reminder, this video feed is only enabled once you tap on some video posst you see on the main mobile feed, at the moment this is only for about 40% of the videos I see in my feed. Once you are in this feed you can the scroll to see more videos and those videos all autoplay with sound.
I suspect that LinkedIn will fix the zooming issue but that will probably take some time so it's worth ensuring your text does not go near the edges of your video for now.
Multiple Image Posts
The way images are displayed in a multi-image post is beginning to change as you can see here in these example of 2 and 3 image posts;
Images On External Links
Employee Advocacy
Post Of The Week
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People call me 'Mr LinkedIn™️' · LinkedIn™️ visibility · Informed Podcast host · One to one online coaching · Speaker · Social Selling · Online sessionsPeople call me 'Mr LinkedIn™️' · LinkedIn™️ visibility · Informed Podcast host · One to one online coaching · Speaker · Social Selling · Online sessions Published • 4d
So the organic reach for company pages has gone from poor to almost non-existent...so what do you do?
You turn to your employees (who have better reach) and you call this employee advocacy!
Sharing company page content is not employee advocacy, it doesn't really help either the company or the individual...but there is a better way.
More of that plus;
🔶 The new video feed and how it impacts the videos we post.
🔶 Multiple image posts - new dimensions
🔶 Images on external links are shrinking and it really doesn't matter!
🔶 An outrageous post of the week from
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