Informed: the podcast for LinkedIn® users – Details, episodes & analysis

This is the new-look Informed podcast, all about LinkedIn best practice, hosted for the first time by John Espirian.

There’s a quick backstory of the handover from the show’s creator, Mark Williams, to John, and then on to listener questions in the Postbag.

Postbag questions

• Can you deactivate a company page without closing your personal profile?
• Can you talk about visibility being down on LinkedIn?
• Should we invest time in making newsletters, livestreams and videos on LinkedIn?
• How are comment impressions gauged and are they a useful metric?
• Is post boosting a good idea?

Generative AI data training: how to turn it off if you don’t want to give your data to LinkedIn for free.

Microsoft’s 2026 Q1 results are out, with some nuggets about LinkedIn growth.

Links

• Growth stalling post 1
• Growth stalling post 2
• LinkedIn membership growth tracker
• Ryan Roslansky on LinkedIn’s results
• Book a consultation with John
• Espresso+ community

Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join

Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

My final ever episode. I have made the decision to retire, which means no more LinkedIn™️ training or LinkedIn™️ at all so the podcast needs to be handed on to someone else.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better.

But do we REALLY know them?

Interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️.

This episode features the wonderful Louise Brogan, A much travelled LinkedIn™️ trainer with an IT background, a passionate feminist and advocate for small businesses.

We talked about the following topics

• Growing up in Northern Ireland during the troubles.
• Going to a school situated along the 'murder mile'!
• Why she left Belfast to study in Scotland
• How her travels have taken her around the world three times!
• Her early career in IT support including working for a massive corporate and why she eventually joined the NHS.
• Starting her own business and being risk averse
• The impact of losing her Dad when she had a 4 week old baby
• The advice she received which guided her towards social media training
• The pivot from broad social media to specialist LinkedIn™️ training & the benefits that has brought
• How she became a successful 'YouTuber' (over 2 million views) and why it attracts customers
• How she once turned criticism into a successful LinkedIn™️ post
• Being a feminist
• Her passion for small businesses
• Meeting the King! 👑
• Being an empath in business
• Whats on her happy list
• A book recommendation

Louise is a talker...something we both have in common so I'm impressed that we managed to keep this recording to just over an hour!

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

July 23rd 2022. Having been away for a few weeks, partly holiday, partly family health issues…I needed to catch up with what’s been happening so who better to call than our good friend John Espirian.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

What are you doing with your connections?

Are you just engaging with their content and occasionally sending them a message or are you making the effort to talk with them face to face?

This week I talk with Kathryn Strachan, the MD and Founder of Copy House, a technology content marketing agency about how she has used a LinkedIn outreach strategy successfully on LinkedIn.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Do you need it?

Is it worth the money?

Which one is most suitable?

It’s been over 3 years since I covered premium upgrades so I thought it was time for a bit of a refresh.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Should LinkedIn primarily be a source of information or a networking platform?

Inspired by an interesting post I saw about the problems associated with posts that contain links.

Plus plenty of new and rumored features and of course a brilliant post of the week.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Does it help with engagement or is it just egotistical nonsense?

This week I discuss this with Lynnaire Johnston and you might be surprised at the conclusions!

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

LinkedIn connections: Do you need them?

How many is enough?

Are they overrated?

Is it better to have followers?

Plus changes to the feed algorithm, a 16-year-old gets banned and a brilliant post of the week from an Uber driver!

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

You sit down to write that LinkedIn post. You have a good topic but you know it’s important to stop the scroll with a strong headline and motivate those who read it to comment…and you're stuck!

Maybe a robot can help? Have you considered the benefits of using AI to stimulate better copy ideas and structure?

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.