Influencer Marketing for Destinations – Details, episodes & analysis

As a complement to our last episode, this episode of Influencer Marketing for Destinations is about mistakes that destination marketers make when working with influencers. To add some more context to this topic, Melea and Carri bring on Beth Ridgeway from the Hunstville Madison County CVB to give specific examples of how you should and shouldn’t work with influencers as a DMO. Follow Influencer Marketing for Destinations on Social Media!  Instagram  Twitter  Pinterest  Transcripts  About Relic  www.relicagency.com  Facebook  Instagram  Twitter  

If you’re a destination marketer thinking of partnering with influencers, this episode of Influencer Marketing for Destinations is for you! Melea and Carri run through three mistakes destinations make when working with influencers and how they can be avoided. Follow Influencer Marketing for Destinations on Social Media!  Instagram  Twitter  Pinterest   Transcripts  About Relic  www.relicagency.com  Facebook  Instagram  Twitter   To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

According to the FTC (Federal Trade Commission), influencers are responsible for making disclosures, being familiar with the Endorsement Guides and complying with laws against deceptive ads. In this episode, Jacqueline and Jess break down the FTC Guidelines Disclosure 101 document for social media influencers. They also mention other resources from the FTC to review and be aware of in various influencer capacities. Disclosure: Jacqueline and Jess are not financial advisors or lawyers. Information provided is directly from FTC documentation or based on our personal experience in marketing, business, influencer-specific marketing and the tourism industry. FTC.gov/influencers  FTC Guidelines Disclosures 101 for Social Media Influencers 12-page FTC document of testimonial example situations FTC Landing Page for Endorsement Guides, Contests, Online Review Programs, Product Placements, Affiliate Marketing and more. -> HERE Follow Influencer Marketing for Destinations on Social Media! Instagram Twitter Pinterest NEW! Transcripts About Relic www.relicagency.com Facebook Instagram Twitter 

Following up after our previous episode where we talked about proving the worth of influencers, we’ve invited Bryan, associate director of brand marketing, at the Best Western in Phoenix and who is in charge of their influencer marketing program. Learn about how he got started with influencers and grew to have a whole influencer program. Find out his method for goal-setting, measurement and proving the worth of influencers. If you have any further questions or future topic suggestions, email us at influencermarketing@relicagency.com. Follow Influencer Marketing for Destinations on Social Media! Instagram Twitter Pinterest About Relic www.relicagency.com Facebook Instagram Twitter  About Best Western PHX Facebook Instagram  Website To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

It’s our first episode in 2022 and we want to help you set goals and build successful partnerships. In this episode, Jess and Jacqueline will discuss the tricky topic of proving the worth of stakeholders. Whether you are a destination showcasing influencer success to stakeholders and comissioners or an influencer showing value to destinations, we share many tips to help you start the year off right! If you have any further questions or future topic suggestions, email us at influencermarketing@relicagency.com. Follow Influencer Marketing for Destinations on Social Media! Instagram Twitter Pinterest About Relic www.relicagency.com Facebook Instagram Twitter  To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

This episode is a full roundup of big topics in 2021 and what Jacqueline and Jess, along with many reputable sources, are predicting for 2022. Don’t miss this episode as you start strategizing your plans for next year! Follow Influencer Marketing for Destinations on Social Media! Instagram Twitter Pinterest About the Destination Marketing Podcast Network www.thedmpn.com  About Relic www.relicagency.com Facebook Instagram Twitter 

As a way to thank all of the guests Jacqueline and Jess have had on the podcast, this episode looks at segments from past episodes and why they are so important to implement in future content and influencer marketing plans. This is not an episode to listen and leave behind, take this top picks and add them to your marketing mix!  Timeout for Trends Adweek on “Pinterest Find That the Pandemic Is Still Impacting Travel Plans” Morning Brew about Pinterest’s creator program for influencers TechCrunch on the new Pinterest TV feature  Follow Influencer Marketing for Destinations on Social Media! Instagram Twitter Pinterest About the Destination Marketing Podcast Network www.thedmpn.com  About Relic www.relicagency.com Facebook Instagram Twitter The Influencer Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Jess Darrington and Jacqueline Crane and produced by the team at Relic. Music is Good Times by Scott Holmes. To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

After researching and vetting hundreds of influencers, Jacqueline shares strong opinions in the form of real stories that provide do’s and don’ts of partnerships with destinations (and agencies). Jess and Jacqueline are excited to bring you this episode jam-packed with useful tips and tricks along with warnings to make partnerships successful.  Timeout for Trends  Skyscanner launches new tool for destination marketing organisations Follow Influencer Marketing for Destinations on Social Media! Instagram Twitter Pinterest About the Destination Marketing Podcast Network www.thedmpn.com  About Relic www.relicagency.com Facebook Instagram Twitter The Influencer Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Jess Darrington and Jacqueline Crane and produced by the team at Relic. Music is Good Times by Scott Holmes. To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Privacy and Security is something Andrea values heavily. In this episode, Jacqueline and Jess talk with Andrea about stories that brought her safety measures to light. She shares her techniques to post safely and ensure privacy while still traveling throughout Utah, the Northwest and throughout the United States. Follow Influencer Marketing for Destinations on Social Media! Instagram Twitter Pinterest About Andrea Cannon Website Instagram About Relic www.relicagency.com Facebook Instagram Twitter The Influencer Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Jess Darrington and Jacqueline Crane and produced by the team at Relic. Music is Good Times by Scott Holmes. To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

With the movement toward being more transparent and authentic, Jess and Jacqueline broach the subject of privacy and security for travel and tourism influencers — or any influencers for that matter. This episode goes into what to share and what not to, the beginning trend of sharing content post-trip, and what influencers and destinations need to do when collaborating to be on the same page with the posting schedule.    Timeout for Trends This travel trends article in 2021 includes traveling solo. The #solotravel hashtag was mentioned to help find influencers in this area. Defending Digital was also mentioned for statistics about privacy and security.   Follow Influencer Marketing for Destinations on Social Media! Instagram Twitter Pinterest About Relic www.relicagency.com Facebook Instagram Twitter  The Influencer Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Jess Darrington and Jacqueline Crane and produced by the team at Relic. Music is Good Times by Scott Holmes. To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.