Explore every episode of the podcast Influence At Scale

In a recent keynote session at the Creator Economy Live West conference, our team broke down the new creator economics with a simple rule: stop paying for tiers and start paying for outcomes. We share pricing models, rights that matter, and a measurement plan that connects organic storytelling to paid performance.

• Moving from follower tiers to performance baselines
• What to benchmark in past sponsored posts
• Flat, affiliate and hybrid pricing models
• Using hybrid to stretch limited budgets
• Negotiating usage windows and extensions
• When exclusivity is worth the premium
• Aligning creators to funnel KPIs
• Treating creators as media partners
• Building a measurement stack and lift studies
• Closing the loop between organic and paid

 Influencer marketing has gone mainstream, and that’s only made it more complex.

More creators, more platforms, more expectations, and more pressure to prove real impact. The Influence at Scale podcast was created to cover what actually drives business outcomes. Not one-off campaigns or the occasional viral moment, but scalable programs.

From budgeting and planning to paid partnership amplification, program governance, and trust at scale. We break down how brands move from influence to outcomes. What works, what changes as you scale, and how leaders build programs that last.

Built for CMOs, brand leaders, and influencer marketers who are accountable for real results.

This is Influence At Scale.