Explore every episode of the podcast Influence Anyone

Despite what many people think, going viral is NOT luck. According to Michael Schein, author of The Hype Handbook, it's a formula, and it starts with picking a fight, not with a person, but with an idea everyone else has agreed to accept without question. In this conversation, Howie Chan sits down with Michael to unpack how he turned himself from a broke, forgettable marketing copywriter into an in-demand ghostwriter and hype strategist, using the same psychological principles that built cult followings, packed stadiums, and turned unknown authors into household names. He explains why the advice to niche down is usually wrong, why almost every credible expert eventually needs a Bible, a foundational book that gives followers something to rally around, and why the fastest way to build an audience is to strategically borrow someone else's. You'll learn why picking the right fight matters more than being liked, how to find a hyper-specific niche instead of a generic one, what separates a ‘Bible’ from an ordinary business book, and how to build a secret society of powerful connections. Chapters: 00:00:00 Why Opposition Builds a Tribe Faster Than Merit 00:08:36 The Alice Cooper Billboard That Broke London 00:11:43 Picking a Fight with an Idea, Not a Person 00:15:28 How to Dig Past the Generic Answer 00:17:19 The Niche Myth 00:22:53 Life After Writing the ‘Bible’ 00:26:45 A Regular Business Book Versus a ‘Bible’ 00:30:19 When Hype Goes Too Far 00:32:09 Build a Secret Society 00:41:19 Should You Write a Book? 00:43:42 Self-Publishing Versus Traditional Publishing 00:51:42 Final Advice: Own What You're Against From Michael Schein: Website (https://michaelfschein.com/) LinkedIn (http://linkedin.com/in/michaelfrancisschein) Book (https://michaelfschein.com/the-hype-handbook/) Mentioned in this episode: How to Ask for What You Want: The Skill Mark V Hansen Used to Sell 500M Books (after 144 rejections) (https://www.howiechan.com/podcast) (August 18) Your Expertise Deserves to Be Known The Behavioring Lab is a new community for experienced professionals who want to build a professional brand that gets them known, trusted, and chosen by the right people. → http://behavioringlab.com/ Join the founding member waitlist. — Produced by Ideablossoms (https://ideablossoms.com/)

Most professionals think branding starts with picking the right customer. Howie Chan says that’s the wrong question to ask. In this solo episode, Howie breaks down the positioning framework he uses to build some of the world's biggest brands, translated for executives, founders, and professionals who want to be remembered instead of overlooked. He explains why a brand is not a logo or a tagline but a memory sitting in someone else's mind, and why trying to serve everyone leaves that memory blank. You'll learn how to plot your brand on the relevance and difference matrix, why trigger-first targeting beats picking a persona or title, how to map your direct, indirect, and alternative competition, and how to build a star anchor that sticks through point of view, repetition, and expression across visual, verbal, and experiential touchpoints. Chapters: 00:00:00 What Brand Actually Means 00:03:25 The Relevance vs Difference Matrix 00:05:54 The Trigger First Strategy 00:10:11 Finding Your Difference 00:14:24 Expression: Point of View and Memorable Idea 00:18:09 Visual, Verbal, Experiential Branding Mentioned in this video: Neuroscientist: “Attention spans are NOT shorter” (7 tactics that get anyone’s attention) (July 28) Your Expertise Deserves to Be Known The Behavioring Lab is a new community for experienced professionals who want to build a professional brand that gets them known, trusted, and chosen by the right people. → http://behavioringlab.com/ Join the founding member waitlist. — Produced by Ideablossoms

Most people think building a community means throwing up a Circle page or a Slack channel and waiting for people to show up. Sophie Cross, founder of Freelancer Magazine, built an 800-member paid community without a single group chat, and she tells Howie Chan why that absence was intentional. In this conversation, Sophie shares how she launched her print magazine for freelancers through a fast, high momentum Kickstarter campaign, the psychological tricks she used to push past fear before hitting publish, and the real difference between a community that talks at people and one that connects people to each other. You'll learn why speed can beat perfect planning, how to build a community around an outcome instead of an existing identity, why virtual co-working sessions keep freelancers accountable without adding more noise to their inbox, and what Sophie considers the most overlooked skill in growing a business around real human connection. Chapters: 00:00:00 How Purple Cow Sparked Freelancer Magazine 00:06:21 Fear, Momentum, and the Courage to Launch 00:11:40 The Kickstarter Playbook: Pre-Launch and Testing Fast 00:18:43 Lessons for Building a Community 00:22:43 Building Community Without a Built-In Identity 00:27:19 Meeting People Where They Are (Howie's Community Test) 00:36:21 The Unspoken Realities of Leading a Community 00:39:15 Monetizing Community: Pricing, Team and Growth 00:42:50 Trust and the Small Things That Build Connection 00:46:56 Inside Virtual Co-Working 00:50:16 Final Advice: Surround Yourself with the Right People From Sophie Cross: Website LinkedIn Mentioned in this video: Goldie’s episode: She posted 800 daily LinkedIn videos… and this happened! (July 21) Your Expertise Deserves to Be Known The Behavioring Lab is a new community for experienced professionals who want to build a professional brand that gets them known, trusted, and chosen by the right people. → http://behavioringlab.com/ Join the founding member waitlist. — Produced by Ideablossoms

Mark Victor Hansen got rejected 144 times before Chicken Soup for the Soul became one of the bestselling book series in history. In this episode, Howie Chan sits down with the legendary author, publisher, and co-creator of the Chicken Soup for the Soul franchise to unpack the psychology behind persistence, goal-setting, destiny, and influence. Hansen breaks down why most people never figure out what they actually want, and shares the mental technique he and Jack Canfield used to program their subconscious mind while they slept, the same process that produced the Chicken Soup for the Soul title itself. He explains why storytelling is the real engine behind influence and sales, and walks through the traps that kill most first-time authors before they ever finish a book. You'll learn why writing down your goals every day changes how your brain processes opportunity, how to identify a niche worth owning, and how the biggest rejections often turn into the biggest wins. Chapters: 00:00:00 Ask Yourself, Ask Others, Ask God: Finding Your Destiny 00:04:35 Program Your Subconscious Before You Sleep 00:12:06 Storytelling: The Core of Influence 00:22:24 Four Paths to Publishing 00:25:02 The Traps That Kill Most Books 00:26:53 Own Your Niche: How to Choose What to Write First 00:32:07 Top Tips to Write Your Book 00:35:12 Writing Emotion Into a Nonfiction Business Book 00:38:52 Turning Problems Into Fortunes 00:44:17 Marketing Your Book: Lessons from Podcasting's Biggest Names 00:54:54 Final Advice on Purpose and Legacy From Mark Victor Hansen: Website LinkedIn Books Mentioned in this video: How To Create Any Reality (The Belief Blueprint) (August 4) What’s Your Influence Style Profile? What do you do when you need someone to do something? This quiz will help you discover your most natural influence style, so you can use that strength more effectively (and know your blind spots). → https://www.influencestylequiz.com/ Join 1,025+ leaders who've already uncovered what their style is. Become the Expert People Remember, Trust, and Choose. Expert Foundations is a live 3-week program where you'll build the three foundations every influential expert needs. → https://www.howiechan.com/expertfoundations Next cohort begins August 17 - September 4, 2026 — Produced by Ideablossoms

In this solo episode, Howie shares a very personal story. It happened in March, 2022. A brief phone call ended his dream job and he was forced to rebuild his career. Now, in hindsight, if he could redo the 18 months that followed, there are three things he'd do (very) differently. Hit play and listen to Howie break down why being good at your job will not keep you safe in the modern workplace and how most professionals confuse personal branding with professional branding — that confusion is exactly what keeps smart, credible professionals invisible. Howie holds nothing back and walks through the three strategic foundations that have to be locked in before anyone posts a single thing online. Chapters: 00:00:00 The Call That Ended My Dream Job 00:04:08 3 Reasons Building a Professional Brand Matters 00:09:59 Personal Brand vs Professional Brand 00:13:59 The Question Almost Everyone Skips 00:18:00 The 3 Foundations of a Powerful Professional Brand 00:31:21 The Skill Nobody Taught You 00:33:49 3 Things I’d Redo After Getting Laid Off What’s Your Influence Style Profile? What do you do when you need someone to do something? This quiz will help you discover your most natural influence style, so you can use that strength more effectively (and know your blind spots.) → https://www.influencestylequiz.com/ Join 1,025+ leaders who've already uncovered what their style is. Become the Expert People Remember, Trust, and Choose. Expert Foundations is a live 3-week program where you'll build the three foundations every influential expert needs. → https://www.howiechan.com/expertfoundations Next cohort begins August 17 - September 4, 2026 — Produced by Ideablossoms (https://ideablossoms.com/)

Howie Chan sits down with Owen Fitzpatrick, social psychologist and author of Inner Propaganda, to unpack why your brain is running a quiet campaign against your own objectivity. Owen reveals that belief has almost nothing to do with logic. It has to do with what feels right, safe, and stable. Together they break down the four different kinds of truth we mistake for objective fact, why argumentation almost never changes anyone's mind, how to build a belief growth mindset, and why your brain decides what to believe before it ever starts reasoning. Owen also shares the deeply personal story behind why he's spent his career studying belief: he got very close to ending his life at 14 years old, but one line in his own suicide letter stopped him and saved his life. Chapters: 00:00:00 How Our Beliefs Influence Our Reality 00:12:34 Why This Matters: Living in a Difficult World 00:17:12 Building a Belief Growth Mindset 00:22:16 The Kale Analogy: Curating Your Information Diet 00:26:56 Desired Truth: When We Don't Want to Believe 00:31:22 Becoming a Belief Leader 00:34:02 The Courage to Change Your Beliefs 00:37:19 The Antifragile Identity 00:43:03 Influencing Teams and Companies 00:52:03 Nuance, Real Propaganda, and Complex Characters 01:00:52 Owen's Story: The Letter That Saved His Life (and His Final Message) From Owen Fitzpatrick: Website LinkedIn Book: Inner Propaganda Mentioned in this video: Beyond Belief: The Truth About Why You Feel STUCK | Behavioral Change w/ Nir Eyal (March 10) What’s Your Influence Style Profile? What do you do when you need someone to do something? This quiz will help you discover your most natural influence style, so you can use that strength more effectively (and know your blind spots.) → https://www.influencestylequiz.com/ Join 900+ leaders who've already uncovered what their style is. Become the Expert People Remember, Trust, and Choose. Expert Foundations is a live 3-week program where you'll build the three foundations every influential expert needs. → https://www.howiechan.com/expertfoundations Next cohort begins August 17 - September 4, 2026 — Produced by Ideablossoms

The goldfish attention span myth has been repeated in TED Talks, boardrooms, and marketing decks for years, but it never actually existed. In this solo episode, Howie Chan traces the myth back to its source, then asks a better question: if attention span isn't shrinking, what actually decides where the brain looks? Howie breaks down why psychologists rarely study attention the way we imagine it, and unpacks the deeper mechanism behind why some ideas get noticed while others disappear into the noise. He walks through the seven signals the brain has evolved to prioritize, from relevance and novelty to identity and consequence, and shows how each one shapes whether a presentation, a pitch, or a single sentence earns someone's focus. Chapters: 00:00:00 Debunking the Goldfish Attention Span Myth 00:02:53 One of the Most Important Questions in Influence and Leadership 00:05:07 What Attention Actually Is 00:07:29 The Seven Signals the Brain Notices 00:18:35 Bringing the Seven Signals Together 00:19:42 The Responsibility That Comes With Attention Check out Howie’s episode with Dr. Carmen Simon: B2B or B2C: The Only 10% That Matters in Marketing & Sales (June 23) What’s Your Influence Style? What do you do when you need someone to do something? This quiz will help you discover your most natural influence style, so you can use that strength more effectively (and know your blind spots.) → https://www.influencestylequiz.com/ Join 900+ leaders who've already uncovered what their style is. — Produced by Ideablossoms

Goldie Chan filmed her first LinkedIn video in 2017 on an iPhone 5, with no editing, no title cards, and no plan. 800 consecutive videos later, she is one of the people who invented what LinkedIn videos even look like. In this episode, Howie Chan sits down with Goldie, author of Personal Branding for Introverts, to unpack the real difference between reputation and personal brand, the evolutionary wiring that keeps talented experts invisible, why volume has nothing to do with visibility and Goldie’s framework for building a personal brand that can survive a total identity overhaul. You'll learn the hard and soft keyword exercise Goldie uses to help clients find real clarity, why introversion has nothing to do with visibility, how to tell a gimmick from a genuine signature, and how to grow your influence inside a company without losing yourself in the process. Chapters: 00:00:00 Goldie Chan and the Original LinkedIn Video 00:13:17 Creating a Genuine Personal Brand 00:19:19 Reputation vs Personal Brand 00:22:43 The Myths Surrounding Introverts 00:26:25 An Exercise to Build Your Personal Brand 00:34:40 Transparency vs Authenticity (and Guarding Your Privacy) 00:41:34 The Why of Building a Personal Brand 00:47:55 How to Pivot Your Personal Brand 00:52:35 Common Pitfalls When Building a Personal Brand 00:58:29 Start With One Platform, Then Build the Ecosystem 01:03:29 Navigating Employer vs Personal Brand Tension 01:09:34 Know Yourself Before You Brand Yourself From Goldie Chan: Website LinkedIn Personal Branding for Introverts Mentioned in this video: 99% of people are using LinkedIn WRONG (5 things I’d do if I had to start today) (April 21) What’s Your Influence Style Profile? What do you do when you need someone to do something? This quiz will help you discover your most natural influence style, so you can use that strength more effectively (and know your blind spots.) → https://www.influencestylequiz.com/ Join 800+ leaders who've already uncovered what their style is. The Invisible Expert Problem FREE Masterclass How to become known WITHOUT chasing followers or pretending to be someone you’re not. → https://events.influencesystemmastery.com/register July 30, Thursday, 11 am CST, 6 pm UK, 6 pm CET — Produced by Ideablossoms

Most people think LinkedIn success comes down to knowing the algorithm. Howie Chan disagrees. After being named the number one creator worldwide for branding and positioning on LinkedIn in 2024, he's found that the people who consistently win on the platform aren't the ones with the best tactics, they're the ones who understand human psychology. In this solo episode, Howie breaks down the five psychological beliefs shared by the most successful people on LinkedIn. Drawing on research from Princeton's Oppenheimer and frameworks from Clayton Christensen, he shows why opportunities are created in the mind long before they show up in your inbox. You'll learn why simplicity increases perceived competence, why sameness makes you invisible, and why the real driver of opportunity is being remembered, not being the loudest. Chapters: 00:01:26 LinkedIn Is More Than a Social Platform 00:04:25 Trait 1: Get Clear on What You Want 00:05:26 Trait 2: Clarity Over Cleverness 00:06:53 Trait 3: Different Beats Better 00:08:42 Trait 4: Opportunities Are Social 00:09:24 Trait 5: Own a Specific Problem Check out Howie’s episode on  how you can be better than 99% of people who use LinkedIn: 99% of people are using LinkedIn WRONG (5 things I’d do if I had to start today) (April 21) What’s Your Influence Style? What do you do when you need someone to do something? This quiz will help you discover your most natural influence style, so you can use that strength more effectively (and know your blind spots.) → https://www.influencestylequiz.com/ Join 800+ leaders who've already uncovered what their style is. — Produced by Ideablossoms

Most people believe B2B buyers make rational, spreadsheet-driven decisions while consumers buy on impulse. Talia Wolf, founder of GetUplift and bestselling author of Emotional Targeting, says that's backwards. In this episode, Howie Chan sits down with Talia to break down why B2B purchases often carry more emotional weight than B2C ones, and why self-image and social image quietly drive nearly every decision a person makes. Talia shares the exact interview questions she uses to uncover emotions that customers can't articulate themselves and lays out her three-part emotional targeting framework — research, audit, and testing. You'll learn how to identify the hidden emotional triggers behind your customers' decisions, why B2B may be more emotionally driven than B2C, and why data alone rarely wins deals. Chapters: 00:01:40 Self-Image vs Social-Image 00:07:51 The B2B Emotion Myth 00:11:39 What Emotional Marketing Actually Means 00:14:40 The Value of Social Listening 00:22:46 Questions That Reveal Your Customer’s Hidden Emotions 00:30:21 Copying Competitors Won't Save You 00:34:45 The 3-Part Emotional Targeting Framework 00:46:33 Emotional Targeting in Everyday Life 00:51:12 Using Emotional Pull to Build Communities 00:54:52 Where Conversion Optimization Is Headed 00:58:03 The Problem With Outsourcing Your Brain to AI From Talia Wolf: Website (https://taliawolf.com/) GetUpLift (https://getuplift.co/) LinkedIn (https://www.linkedin.com/in/taliagw) YouTube (https://www.youtube.com/c/TaliaWolf) Book (https://taliawolf.com/book) Mentioned in this episode: Conversation with Matt Sucha (episode 74): https://www.youtube.com/watch?v=Udgvfulyjb4 What’s Your Influence Style Profile? What do you do when you need someone to do something? This quiz will help you discover your most natural influence style, so you can use that strength more effectively (and know your blind spots.) → https://www.influencestylequiz.com/ Join 800+ leaders who've already uncovered what their style is. — Produced by Ideablossoms (https://ideablossoms.com/)

Why can the exact same message change one person's mind instantly, while it does nothing for someone else? In this solo episode, Howie Chan explores the real reason persuasion fails so often, because most people communicate the way they want to be heard, not the way the other person actually processes information. He introduces the five influence styles that shape human behavior, drawn from years of studying behavioral science and working with leaders, founders, and salespeople. He reveals what each style is built on, where it breaks down under pressure, and why stress doesn't create your style; it reveals it. You'll learn how Commanders, Scientists, Storytellers, Connectors, and Sages move people to act, where their biggest blind spots hide, and the one shift that makes influencing anyone dramatically easier. Chapters: 00:00:00 People Are Influenced Differently 00:02:48 The Commander Influence Style 00:03:59 The Scientist Influence Style 00:05:36 The Storyteller Influence Style 00:07:14 The Connector Influence Style 00:09:31 The Sage Influence Style 00:12:43 Pressure Reveals Your True Style Check out Howie’s episode with Dr. Robert Cialdini: Godfather of Influence: The Persuasion Principle that Resulted in a $700K Gift & The “Bible of Online Marketing” (Episode 50) What’s Your Influence Style? What do you do when you need someone to do something? This quiz will help you discover what is your most natural influence style, so you can use that strength more effectively (and know your blind spots.) → https://www.influencestylequiz.com/ Join 700+ leaders who've already uncovered what their style is. — Produced by Ideablossoms

Your audience forgets 90% of what you say within 48 hours. Neuroscientist Dr. Carmen Simon says that's not the problem. The problem is that most people have no control over which 10% survives. Howie Chan sits down with Carmen to break down the neuroscience of memory. Carmen reveals how memory actually forms in the brain, why the brain is not getting lazier, and how the most persuasive communicators build messages that survive long after the conversation ends. You'll learn how to clarify and repeat your 10% message, how to prime your audience before your key idea lands, how to trigger memory retrieval through environmental cues, and why complexity, not simplicity, keeps audiences engaged longer. Chapters: 00:00:00 Why 90% of Your Message Disappears After 48 Hours 00:07:36 How Memory Forms, Consolidates, and Gets Retrieved 00:09:49 The Priming Effect: Getting Brains Ready to Remember 00:20:36 Cognitive Ease: Understanding Supporting Points 00:23:08 Encoding, Consolidation, and Retrieval of Memories 00:29:11 How to Capture Attention 00:37:09 Faces in Ads Don't Always Help You 00:46:08 Carmen's Journey to a Double PhD 00:48:59 Having Chemistry with Your Message 00:56:59 How Memory Influences Decisions 01:00:46 Pivoting Your Brand Without Losing Your Audience 01:05:50 Complexity Keeps Audiences Engaged From Dr. Carmen Simon: Website LinkedIn Books Mentioned in this episode: Apple Intelligence Advert: https://www.youtube.com/watch?v=a6RX9kJ01Kw Story Selling versus Data Selling: https://www.youtube.com/watch?v=Udgvfulyjb4 Nail Your Niche Masterclass → https://www.howiechan.com/niche Nail Your Niche Without Overthinking and Become the ONLY Choice — Produced by Ideablossoms

Most people think being poor is just a money problem. It’s not. Being poor can mean less impact, less freedom, less fulfillment, and ideas that never reach the world. In this solo episode, Howie Chan breaks down the seven science-backed reasons people stay stuck, and adds a critical bonus eighth that most people never see coming. Drawing from neuroscience, behavioral economics, and psychology, Howie explains why logic loses to emotion, why stories outperform facts, and why being talented but invisible is one of the most economically dangerous positions you can be in. You'll learn how emotion drives every decision, why the availability heuristic determines who gets opportunities, how present bias quietly compounds into mediocrity, and what it actually takes to break through the invisible ceiling your own identity creates. Chapters: 00:00:00 Logic Versus Emotion 00:02:36 Facts Versus Stories 00:03:50 Choosing Short-Term Comfort Over Long-Term Gains 00:05:26 The Fear of Judgement 00:07:21 People Can’t Choose What They Can’t Remember 00:08:38 Your Current Reality Is Not a Fixed Truth 00:10:00 More Information Does Not Mean More Value 00:11:18 Bonus: The Value of Understanding Human Behavior Check out Howie’s episode about LinkedIn: 99% of people are using LinkedIn WRONG (5 things I’d do if I had to start today) (Episode 76) What’s Your Influence Style? What do you do when you need someone to do something? This quiz will help you discover what is your most natural influence style, so you can use that strength more effectively (and know your blind spots.) → https://www.influencestylequiz.com/ Join 700+ leaders who've already uncovered what their style is.

Behavioral scientist, fundraising strategist, and author of Neurogiving, Cherian Koshy, joins Howie Chan in this episode where they dive deep into how to influence people to give—and what behavioral science teaches us about generosity, identity, and contribution. Drawing from behavioral science, neuroscience, and decades of fundraising experience, Cherian reveals that generosity is hardwired into human behavior and may be the fastest path to trust, loyalty, and lasting behavior change. Together, they explore why people give, how identity shapes decision-making, and why organizations often fail when they try to convince people to give. You'll learn how nonprofits, businesses, leaders, and entrepreneurs can stop pushing and start creating environments where people naturally want to contribute. Whether you're building a brand, leading a team, raising funds, or simply trying to influence more effectively, this conversation offers a powerful reframe: influence begins when people feel seen in their highest and best form. Episode Breakdown: 00:00:00 From State Debate Champion to Influence Expert 00:08:24 Humans Are Hardwired for Generosity 00:14:50 The Biggest Fundraising Mistake Organizations Make 00:23:11 How Generosity Builds Better Businesses and Teams 00:29:38 Decision Architecture and the Emotions Surrounding Decision Making 00:34:18 Consumer Giving vs. Corporate Giving 00:42:18 The Neuroscience Behind the Joy of Giving 00:44:45 Donor Retention and Why Most Organizations Get It Wrong 00:55:00 Neuro-Linguistic Programming, Language and Ethical Influence 01:00:46 Be Generous First Experts Shouldn’t Have to Be Invisible If you’re an accomplished professional, executive, or expert who knows you have more to say, more to contribute, and wants to become known for your ideas in the AI era… I’m putting together a small executive intensive around influence, positioning, visibility, and authority. You can join the waitlist at: howiechan.com/waitlist What’s Your Influence Style? What do you do when you need someone to do something? This quiz will help you discover what is your most natural influence style, so you can use that strength more effectively (and know your blind spots). → https://www.influencestylequiz.com/ Join 700+ leaders who've already uncovered what their style is. Episode Resources: Check out the conversations mentioned in this episode at https://www.howiechan.com/podcast: TEDx Former Executive Producer Reveals: Most Ideas Fall Flat, Make Yours Irresistible with The Red Thread Framework with Tamsen Webster (episode 67) (https://www.howiechan.com/podcast/tamsenwebster) 400+ Behavioral Science Theories Decoded: an ABC Guide to Supercharge Your Marketing with Tom Bowden-Green and Luan Wise (episode 66) (https://www.howiechan.com/podcast/tomandluan) Godfather of Influence: The Persuasion Principle that Resulted in a $700,000 Gift & The "Bible of Online Marketing" with Robert Cialdini (episode 50) (https://www.howiechan.com/podcast/robertcialdini) From Our Guest: Website (https://www.cheriankoshy.com/) LinkedIn (https://www.linkedin.com/in/cheriankoshy/) Instagram (https://www.instagram.com/cheriangkoshy/) Facebook (https://www.facebook.com/cheriankoshy) Neurogiving by Cherian Koshy (https://neurogivingbook.com/) — Produced by Ideablossoms (https://ideablossoms.com/)

Howie Chan interviews buyer psychology expert and “customer whisperer” Katelyn Bourgoin to unpack the hidden forces behind attention, influence, and why some people become impossible to ignore while others stay invisible. In this episode, Katelyn shares the painful story of shutting down her venture-backed startup, the lessons she learned from studying behavioral economics, and how understanding buyer psychology completely changed the trajectory of her career. They dive deep into the psychology of attention, why “jobs to be done” changed modern marketing, how envy secretly drives human behavior, and the difference between getting attention and earning true influence. You’ll also learn practical strategies for becoming “unignorable” in today’s AI-driven world, including how to build authority, borrow trust, create memorable positioning, and use storytelling ethically to influence people. Whether you’re an entrepreneur, creator, marketer, or leader trying to stand out in a noisy world, this conversation will change how you think about persuasion, branding, and human behavior. Episode Breakdown: 00:00:00 Why Katelyn Bourgoin Shut Down Her Startup 00:05:19 Rebuilding from Zero 00:12:09 The Customer Insight Mistake Founders Keep Making 00:16:38 How a Newsletter Accidentally Became a Business 00:21:45 “Jobs To Be Done” Explained Simply 00:27:11 The “Pratfall Effect” & Why Flaws Build Trust 00:29:19 How to Become Unignorable in the Age of AI 00:36:25 How to Borrow Trust and Authority Strategically 00:39:25 Sharing Your Wins Builds Influence 00:41:22 Envy, Mimetic Desire & Hidden Motivations 00:47:15 The Science of Attention and Persuasion 00:52:11 Fascination, Contrarian Ideas & Standing Out 01:02:33 Wallet Opening Words 01:06:31 Delivering on Your Promises to Build Influence Want to make influencing human behavior your company's superpower? Connect with me at howiechan.com/speaking and let's talk! The Behavioring Blueprint: A FREE, 7-day email course breaking down all the levers to influence human behavior to get people from a current behavior to a desired behavior. → http://howiechan.com/behavioring From Our Guest: Website (https://learnwhywebuy.com/) LinkedIn (https://www.linkedin.com/in/katebour/) Newsletter (https://learnwhywebuy.com/) Read Katelyn’s blog about killing her startup (https://medium.com/@katelynbourgoin/i-killed-my-startup-and-then-some-crazy-shit-happened-6dfefa184652) Participate in Katelyn's Pre-selling with Pre-suasion email challenge (https://customercamp.co/pwp/) Get the book, Wallet-Opening Words (https://www.walletopeningwords.com/) — Produced by Ideablossoms (https://ideablossoms.com/)

In this solo episode, Howie Chan breaks down one of the biggest mistakes people make when trying to influence others: leading with data instead of emotion. He reveals why facts alone rarely change minds and how stories psychologically prime people to care, remember, and take action. Drawing from neuroscience, behavioral psychology, and persuasion research, Howie explains how emotion drives decision-making before logic ever enters the picture. He unpacks the hidden roles stories and data play in the brain and introduces a simple four-part framework to ethically influence decisions more effectively. You’ll learn why storytelling in marketing and communication works so powerfully, how dopamine and emotional memory shape attention, and why data is most persuasive only after emotional engagement has been established. Chapters: 00:00:00 Why Stories Outperform Statistics 00:02:14 What Storytelling Does to the Brain 00:04:39 The 4-Part Framework for Influence 00:06:41 The Psychology Behind Emotional Anchoring Check out my conversation with Matt Sucha: https://www.youtube.com/watch?v=Evkin9z6Z4w Turn Your Expertise Into Income (Without Becoming a Creator) Influence System Mastery is a 6-week cohort program with a private community designed to help you attract the right clients and opportunities 24/7—using brand and influence science. → https://www.influencesystemmastery.com Next Summer cohort runs June 5 - July 10, 2026

Brand strategist and author of Brand Desire, Kevin Perlmutter, joins Howie Chan to reveal why the strongest brands don’t just communicate value. They create emotional connection. Drawing from behavioral science, customer psychology, and years of brand strategy experience, Kevin explains how brands can move beyond corporate jargon and surface-level messaging to uncover the emotional motivations that truly drive human behavior. From “limbic sparks” and subconscious associations to brand messaging and customer experience design, this conversation breaks down how great brands become unforgettable. You’ll learn why emotional insight matters more than demographics, how subconscious associations influence decision-making, and why most B2B brands fail to connect with the people they’re trying to reach. Kevin also shares practical frameworks any business can use to create stronger customer relationships, more resonant messaging, and brand experiences people actually want to return to. Episode Breakdown: 00:00:00 The 3 Pillars of Brand Desire 00:09:21 “Limbic Sparks” in Brand Strategy 00:14:33 The Behavioral Science Discovery That Changed Kevin’s Career 00:16:44 The 86% Correlation Most Brands Ignore 00:24:36 AI & the Missing Emotional Connection 00:28:26 The Biggest Mistake B2B Brands Make 00:34:35 Fear-Based Marketing vs. Positive Emotional Connection 00:40:49 Brand Expression (Sonic Branding, Visual Identity & Brand Messaging) 00:44:27 Identifying Shared Emotional Motivation Between Stakeholders 00:46:13 Aligning Customer Experience With Brand Promise 00:51:54 The 3 Question Framework Every Business Should Ask Want to make influencing human behavior your company's superpower? Connect with me at howiechan.com/speaking and let's talk! What’s Your Influence Style? What do you do when you need someone to do something? This quiz will help you discover what is your most natural influence style, so you can use that strength more effectively (and know your blind spots). → https://www.influencestylequiz.com/ Join 700+ leaders who've already uncovered what their style is. Episode Resources: Check out my episode with  David Aaker here — or just go to episode 79. From Our Guest: Website LinkedIn YouTube Instagram Brand Desire by Kevin Perlmutter — Produced by Ideablossoms

Howie Chan interviews marketing icon David Aaker, widely regarded as the father of modern branding, to unpack the true drivers of brand equity — what a brand’s worth. In this episode, brand storytelling takes center stage as Aaker breaks down the myths around branding and reveals what actually influences customer decisions in modern days. From brand relevance to the power of loyalty, Aaker explains why branding goes far beyond awareness and image. He introduces his “Five B’s” framework and shows how brands shape both buying decisions and user experiences. You’ll learn why storytelling in marketing is one of the most effective tools in today’s cluttered and skeptical landscape, how to craft signature stories that captivate audiences, and why most companies are underutilizing their greatest competitive advantage: their “secret sauce.” Chapters: 00:00:00 Brand vs Brand Equity 00:04:01 The Five B’s of Modern Branding 00:09:01 Managing Negative Brand Perception 00:16:40 How to Create Powerful Signature Stories 00:25:47 Branding Beyond Ads (Events, Sponsorship & Communities) 00:30:30 The #1 Mistake Businesses Make with Branding 00:33:04 Uniqlo’s Example of Branding Differentiation and Innovation 00:52:26 High-Profile Branding Failures 00:57:09 Final Advice: “Brand Your Secret Sauce” From David Aaker: Website LinkedIn Take a look at David’s books mentioned in this episode: Aaker on Branding: Second Edition Creating Signature Stories Owning Game-Changing Subcategories Brand Portfolio Strategy  Check out my conversation with Matt Sucha: https://www.youtube.com/watch?v=Evkin9z6Z4w What’s Your Influence Style? What do you do when you need someone to do something? This quiz will help you discover what is your most natural influence style, so you can use that strength more effectively (and know your blind spots.) → https://www.influencestylequiz.com/ Join 700+ leaders who've already uncovered what their style is. — Produced by Ideablossoms

In this solo episode, Howie Chan breaks down the true meaning of influence and why most people misunderstand it. Rather than focusing on persuasion, communication, or attention, Howie reveals that real influence comes down to one thing: changing human behavior. Through a simple but powerful framework, Howie explains why people don’t take action — and how leaders, founders, and professionals can finally unlock consistent results. You’ll learn the critical difference between motivation and friction, and why adding more effort often backfires when trying to influence outcomes. This episode dives into practical applications for both personal development and influencing others, from building better habits to closing clients more effectively. Chapters: 00:01:12 What Influence Really Is (and Why Most Get It Wrong) 00:03:36 The Core Formula: Less Friction + More Motivation 00:05:20 The “SUPER” Friction Framework 00:08:12 Applying the Formula to Any Situation Check out my conversation with Dr. Robert Cialdini: https://www.youtube.com/watch?v=8joK8ViLneY&t=48s Check out my conversation with Matt Sucha: https://www.youtube.com/watch?v=Evkin9z6Z4w The Behavioring Blueprint: A FREE, 7-day email course breaking down all the levers to influence human behavior to get people from a current behavior to a desired behavior. → http://howiechan.com/behavioring What’s Your Influence Style? What do you do when you need someone to do something? This quiz will help you discover what is your most natural influence style, so you can use that strength more effectively (and know your blind spots.) → https://www.influencestylequiz.com/ Join 700+ leaders who've already uncovered what their style is.

Tech Humanist Kate O’Neill joins host Howie Chan to unpack the real truth behind AI strategy and why most organizations get it wrong from the start. Kate has spent her career helping leaders navigate AI ethics, responsible tech, and human-centric digital transformation. In this episode, Kate breaks down why starting with tools instead of purpose leads to failure, and how “prompt skills” are becoming the most important capability in today’s workforce. She reframes AI not as a replacement for thinking, but as a mirror that exposes how clearly you think, communicate, and lead. You’ll learn how to use AI to sharpen your thinking, improve emotional intelligence, and enhance human connection rather than dilute it. Episode Resources: Download the four master storytelling prompts here. Episode Breakdown: 00:00:00 The Intersection of Technology and Humanity 00:08:30 The Real Fear Employees Have About AI (and What’s True) 00:11:02 Prompt Skilling vs. Prompt Engineering 00:16:27 How Technology Shapes Culture and Behavior 00:19:58 Human + AI Collaboration Done Right 00:24:27 Why Most AI Strategies Fail 00:33:34 AI Replacing Jobs: The Real Story 00:43:45 Using AI to Improve Emotional Intelligence 00:47:17 The Danger of Over-Relying on AI Outputs 00:55:28 AI and Creativity 00:59:20 Incorporating AI Into Your Small Business Want to make influencing human behavior your company's superpower? Connect with me at howiechan.com/speaking and let's talk! From Our Guest: Website LinkedIn Youtube Facebook Instagram TEDx Talk Check out my episode with Michael Margolis here. See Kate’s audition form here. Learn more about Office Space here. — Produced by Ideablossoms

In this solo episode, Howie Chan shares his proven LinkedIn framework — the "LinkedIn 5" — five essential moves to grow your brand or business on the platform, whether you're starting from zero or finally ready to get serious. Most people fail on LinkedIn not because they lack ideas or experience, but because they don't know what game they're playing. Howie breaks down the three LinkedIn games — creator, business owner, and executive — and explains why mixing them up is the #1 reason people feel stuck, burned out, and invisible. You'll learn how to optimize your profile as a high-converting landing page, how to get in front of the right audience without a single follower, and the counterintuitive content strategy that lets you win fast by using what already works. Chapters: 00:01:24 The 3 LinkedIn Games (and How to Pick Yours) 00:03:33 Your Profile as a Landing Page 00:09:56 How to Find Your Audience Before You Have Followers 00:12:27 The Pro Move Most People Ignore 00:13:31 Match Your Content to Your Game 00:17:46 Full Recap What’s Your Influence Style? What do you do when you need someone to do something? This quiz will help you discover what is your most natural influence style, so you can use that strength more effectively (and know your blind spots.) → https://www.influencestylequiz.com/ Join 700+ leaders who've already uncovered what their style is.

In this episode of the Influence Anyone Podcast, host Howie Chan interviews Fotini Iconomopoulos, expert negotiator, bestselling author of Say Less, Get More, and trusted advisor to global leaders. They explore the truth about negotiation skills and why most people get them completely wrong. Fotini reframes negotiation as a daily human interaction, not just a boardroom tactic and introduces her powerful “Three C’s” framework to build instant trust and connection. You’ll learn why leading with price weakens your position, how power is built through information, not dominance, and why the popular “win-win” mindset can actually sabotage long-term success. Want to make influencing human behavior your company's superpower? Connect with me at howiechan.com/speaking and let's talk! Episode Breakdown: 00:00:00 The Power of Negotiation 00:04:51 Why “Win-Win” is Flawed Thinking 00:11:02 Understanding Bias   00:18:49 Never Lead With Price 00:30:01 Negotiation Shapes Society and Relationships 00:38:46 Common Traps for Business Owners 00:42:40 Negotiating Attention as a Speaker 00:49:37 Negotiating with Ourselves From Our Guest: Website LinkedIn Youtube Instagram Read Say Less, Get More by Fotini Iconomopoulos. Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub  Produced by Ideablossoms

Howie Chan interviews Matt Sucha, CEO of Mindworx, author of the bestselling book The Hidden Yes, and a leading expert in sales psychology and behavioral science. They discuss why conversion optimization isn’t about making better offers. It’s about removing the hidden psychological barriers that stop people from saying yes. Matt introduces the powerful concept of the “zone of acceptance” and explains how small, strategic actions can move prospects closer to a decision. You’ll discover how to uncover what’s really holding customers back, design smarter customer journeys, and ethically influence decisions using proven behavioral science principles. Find the Zone of Acceptance Expansion Prompt here: https://www.howiechan.com/zone-prompt-pod Chapters: 00:00:00 Selling Courses vs. Removing Barriers 00:07:52 The “Zone of Acceptance” Explained 00:15:55 Psychological Barriers in Sales 00:24:04 The #1 Conversion Killer: Uncertainty 00:34:28 The SURF Method Breakdown 00:51:49 Every Interaction Has a Hidden Yes From Matt Sucha: Website: https://mindworx.net/  LinkedIn: https://www.linkedin.com/in/matt-sucha/  YouTube: https://www.youtube.com/@MINDWORX_Consulting  Instagram: https://www.instagram.com/mindworx_behavioral_consulting/  Facebook: https://www.facebook.com/mindworx2014 Find Matt’s bestselling book, The Hidden YES, here: https://thehiddenyes.com/influence Listen to “The Godfather of Influence”, Dr. Robert Cialdini’s episode here: https://open.spotify.com/episode/5dVmBJXmLEqUfArB53hwR8?si=Gk9HfuDCT4SDEufL3WzHZg https://podcasts.apple.com/ar/podcast/influence-anyone/id1773148427?i=1000732793093 Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub _ This episode of Influence Anyone was produced by Ideablossoms.

In this episode of the Influence Anyone Podcast, host Howie Chan interviews Patricia Fripp, a Hall of Fame keynote speaker, three-time Cicero Award-winning speechwriter, and the first woman president of the National Speakers Association. They delve into the art and science of public speaking skills that captivate, persuade, and inspire action. Patricia provides the timeless principles behind powerful communication, why most speakers lose attention instantly, and how to structure presentations that keep audiences engaged from the first sentence. Want to make influencing human behavior your company's superpower? Connect with me at howiechan.com/speaking and let's talk! Episode Breakdown: 00:00:00 Instantly Stand Out in Presentations 00:04:29 The Power of Asking Better Questions  00:10:51 The Consistency Principle Behind Success 00:25:03 Speech Structure, Premise, and Mastery 00:32:10 You-Focused Language for Persuasion 00:39:58 How to Create Powerful Openings 00:55:40 Brand Strategy 00:58:05 Vivid Language and Specificity for Credibility From Our Guest: Website LinkedIn Youtube Facebook Instagram  Discover your influence style profile here. Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub

Award-winning executive coach and bestselling author of Managing Up, Melody Wilding, joins Howie Chan to unpack influence in the workplace - especially when you don’t hold the power.  Known for her work with “sensitive strivers,” Melody reveals how high performers can stop overthinking, set boundaries, and communicate strategically to gain respect, visibility, and career momentum. She introduces her STRIVE framework, helping listeners identify their own behavioral patterns and unlock their ability to lead, persuade, and navigate complex workplace dynamics. You’ll learn how to adapt your communication style to different personalities, why “managing up” is actually about taking control of your own career, and how to build influence without sacrificing authenticity.  What’s Your Influence Style? What do you do when you need someone to do something?  This quiz will help you discover what is your most natural influence style, so you can use that strength more effectively (and know your blind spots.) → https://www.influencestylequiz.com/ Join 500+ leaders who've already uncovered what their style is. Chapters: 00:00:00 The Psychology of Emotional Spirals 00:10:08 The STRIVE Framework 00:15:50 Communication Styles & Influence 00:25:25 Managing Up vs. “Sucking Up” 00:33:34 Why Boundaries Build Leadership 00:46:40 Power Mapping Stakeholders From Melody Wilding: Website: https://melodywilding.com/   LinkedIn: https://www.linkedin.com/in/melodywilding   Instagram: https://www.instagram.com/melodywilding/ YouTube: https://www.youtube.com/@melodywildinglmsw  Facebook: https://www.facebook.com/melodywildinglmsw  Find all of Melody's career-accelerating books here: https://melodywilding.com/books/  Take a look at the clip that played at the beginning of this episode: https://youtu.be/VuZ3TeEeCYQ?si=VOk1DCUxrtWwNnza  Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub _ This episode of Influence Anyone was produced by Ideablossoms.

In this episode of the Influence Anyone Podcast, host Howie Chan interviews Karen Eber, an award-winning author, keynote speaker, and storytelling expert who has educated and inspired more than three million people globally. They delve into why great storytelling isn’t about your origin story, why specific details beat big dramatic moments, and how subtle emotional tension can make your message far more persuasive. Karen reveals the five “factory settings” of the brain that determine whether your message sticks or gets ignored and how to structure a compelling narrative using context, conflict, outcome, and takeaway. Want to make influencing human behavior your company's superpower? Connect with me at howiechan.com/speaking and let's talk! Episode Breakdown: 00:00:00 The Neuroscience Behind Storytelling 00:10:39 The Stories We Tell Ourselves 00:16:22 Identifying the Right Audience 00:19:47 The Brain’s Default Settings 00:29:44 Building a Powerful Story Step-by-Step 00:49:29 Storytelling Myths 01:00:55 Utilizing Visual Artifacts From Our Guest: Website LinkedIn YouTube Instagram TEDx Talk The Perfect Story by Karen Eber  Download the four master storytelling prompts here. Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub

Behavioral change expert and bestselling author of Hooked, Indistractable, and Beyond Belief, Nir Eyal, joins Howie Chan to unpack the psychology of limiting beliefs and how they silently shape our decisions, confidence, and future. Drawing from his latest book, Nir reframes belief as a tool, not a truth. From identity labels like ADHD and personality types to cultural conditioning and media influence, he reveals how the stories we tell ourselves determine what we see, feel, and ultimately, who we become. You’ll learn how anticipation shapes perception, why the placebo effect proves belief changes biology, and how advertising programs experience before consumption. What’s Your Influence Style? What do you do when you need someone to do something?  This quiz will help you discover what is your most natural influence style, so you can use that strength more effectively (and know your blind spots.) → https://www.influencestylequiz.com/ Join 500+ leaders who've already uncovered what their style is. Chapters: 00:01:19 Labels become limits 00:09:14 Belief vs. fact vs. faith 00:11:55 Limiting beliefs: Helpness is our default 00:17:08 The power of anticipation & placebo effects 00:22:56 Live belief audit: “I’m not ready.” 00:31:28 Turn limiting beliefs into liberating beliefs 00:39:17 The brain’s attention filter (11 million vs. 50 bits) 00:42:03 Media, polarization & demanding nuance 00:47:18 Prayer without faith & psychological protection From Nir Eyal: Website: https://www.nirandfar.com/   LinkedIn: https://www.linkedin.com/in/nireyal/   YouTube: https://www.youtube.com/user/nirandfar   Instagram: https://www.instagram.com/neyal99/  Stand a chance to get a free copy of Beyond Belief: https://www.howiechan.com/beliefbook   Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub _ This episode of Influence Anyone was produced by Ideablossoms.

In this episode of the Influence Anyone Podcast, host Howie Chan interviews Henna Pryor, a Workplace Performance Expert, a 2x TEDx speaker, a regular expert columnist for Inc. Magazine, and a best-selling author. They delve into what embracing awkwardness really entails, the  skills now being lost in the modern era that we need to recreate in the workplace, and what it looks like to make big career pivots. Henna provides tips and insights on how to successfully navigate awkward moments and situations, build deeper connections, get better at selling, and become more confident. Want complete influence under pressure? Get the FREE Influence Field Guide with 5 Influence Frameworks from 5 Bestselling Authors and Experts. Chapters: 0:00:00 How Henna embraced awkwardness 0:09:26 What you risk reveals what you value 0:11:48 Awkward confidence and how to get good at it 0:19:45 Practical tips to navigate awkward situations 0:23:21 Less perfect and awkwardness vs vulnerability 0:28:47 The story behind Henna's second career pivot 0:39:07 A sales hack for better results in less time 0:43:37 How awkwardness became Henna’s banner 0:46:07 The true value of awkwardness and small bets 0:52:26 A letter to Henna’s younger self From Our Guest: Website LinkedIn  Youtube Facebook  Instagram  Get the book, Good Awkward. Watch Henna’s 2 TEDxTalks Want to get ahead at work? Risk the awkward moments and The new way to brag in the modern world - and feel good doing it. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub

In this episode of the Influence Anyone Podcast, host Howie Chan is hitting replay on his interview with Scott Walker, a veteran kidnap-for-ransom negotiator with over 300 cases under his belt. Scott has used decades of experience to develop a unique understanding of what makes people think, feel, and act – specifically in times of adversity, conflict, and uncertainty. They delve into the art of negotiation and communication, especially when the stakes are high. Scott provides valuable insights from his successful career, along with a crash course into negotiation and communication, what it takes to be a successful negotiator, and how you can hone your skills in everyday life. Want to make influencing human behavior your company's superpower? Connect with me at howiechan.com/speaking and let's talk! Episode Breakdown: 0:00:00 From inquisitive child to renowned negotiator 0:17:17 Lessons from his first kidnap-for-ransom case 0:25:59 How to develop your negotiation skills daily 0:30:44 The real challenge in kidnapping negotiations 0:35:25 The 4 steps to emotional regulation 0:40:02 The wake-up call and drastic career change 0:49:33 Use negotiation skills in different settings 1:01:55 Kidnap negotiations that went south From Our Guest: Website LinkedIn  Instagram  Get the books, Order out of Chaos and Eye of the Storm. Sign up for Scott’s newsletter, Negotiations Essentials. Check out Steven Pressfield’s The War of Art. Get the kidnap for ransom negotiator’s 90-second Influence Reset Playbook. It's your FREE 4-step guide to stay in control. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven playbook from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Influence Anyone Podcast, host Howie Chan interviews Tamsen Webster,  the bestselling author of Find Your Red Thread and Say What They Can't Unhear.  She's also a former TEDx executive producer who shaped ideas seen by millions of people. They delve into how to share your idea in a succinct and impactful message, so that people can really get it and remember it instead of just nodding along. Tamsen breaks down her Red Thread framework so you can take all the important aspects of the idea that is sitting in your head and create a minimum viable explanation that resonates. She also provides ways for ethical persuasion based on permission and  belief-based logic. Want to make influencing human behavior your company's superpower? Connect with me at howiechan.com/speaking and let's talk! Episode Breakdown: 0:00:00 The fundamental pieces of a successful idea 0:11:03 Why it's so hard to put our ideas out there 0:17:18 The powerful Red Thread framework explained 0:34:58 The secret to get others to agree to change 0:43:46 Permission persuasion and  belief-based logic 0:49:40 Use Tamsen's framework to structure content 0:52:50 What it takes to create long-lasting change 0:59:36 The three beliefs necessary for buy-in From Our Guest: Website LinkedIn Youtube X Facebook Instagram Get the books, Find Your Red Thread and Say What They Can't Unhear. Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven playbook from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Influence Anyone Podcast, host Howie Chan interviews Tom Bowden-Green and Luan Wise, the co-authors of Marketing and Psychology: Understanding Customer Behaviour with the ABC Approach. He's a professor of marketing and consumer psychology at UWE Bristol, and his hobby is collecting behavioral science theories (400+ so far). She's a top marketing consultant, an award-winning author, and a LinkedIn Learning Instructor. They delve into  how we can stop guessing what people want and start using behavioral science to make marketing matter. Luan and Tom provide a roadmap for marketers to influence their audience with the ABC approach, where they share different behavioral science theories in a way that people can apply, no matter the size or type of their organization or the channels they're using. Want to make influencing human behavior your company's superpower? Connect with me at howiechan.com/speaking and let's talk! Episode Breakdown: 0:00:00 Living your brand and why we collect things 0:08:11 The origins of the ABC approach 0:12:13 Understand your Audience beyond demographics 0:19:24 The debates and challenges around "Audience" 0:27:30 Create a personable and memorable Brand 0:41:26 Help people make the right Choice 0:51:25 Focus on small changes and marginal gains 0:56:20 The journey of writing the book together From Our Guests: Tom Bowden-Green: Website | LinkedIn | TikTok Luan Wise: Website | LinkedIn | X Get the book, Marketing & Psychology. Catch up with my interview with Doug Kenrick. Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven playbook from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Influence Anyone Podcast, host Howie Chan interviews Paco Underhill,  the bestselling author of Why We Buy and the Godfather of Retail Behavioral Research. They delve into  how our environments silently shape what we notice, what we want, and what we buy. In a rapidly changing landscape, Paco points out the biggest changes in the world of business that happened and that are coming our way. He also shares  small changes to the environment, either physical or digital, that can make huge impacts in terms of sales and customer loyalty. Finally, find out how you influence when you're trying to get a yes. Take the FREE Influence Style Quiz and discover how you naturally influence others. Episode Breakdown: 0:00:00 The origins of Paco's influential work 0:06:52 The six biggest changes of  the past decades 0:15:47 Small things that can make huge buying impact 0:26:02 Responsible consumers and ethical merchants 0:33:17 Navigating the digital customer experience 0:45:16 Three things any business owner needs to know 0:49:41 The two biggest influences in Paco's life From Our Guest: Website LinkedIn Email Instagram Get the books, Why We Buy, What Women Want, and more. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven playbook from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Influence Anyone Podcast, host Howie Chan simplifies powerful ideas from psychology, behavioral science, and world experts into a playbook you can apply to influence yourself and others and create extraordinary success. He delves into  why your brain is wired to fit in and be forgettable and how that instinct is quietly killing your brand, your influence. Howie shares  the signs behind what it means to stand out. He explores the fear that keeps you invisible, then provides two proven ways for you to be remembered, respected, and ultimately chosen. Finally find out how you influence when you're trying to get a yes? Take the FREE Influence Style Quiz and find out how you naturally influence others. Episode Breakdown: 0:00:00 The Von Restorff effect and why it matters 0:07:43 The ancient programming keeping you invisible 0:11:55 The What and How Framework to stand out From Me: Website LinkedIn Instagram Catch up with my conversation with the fabulous Sam Horn on Episode 30. The Matrix clip. Watch the Dollar Shave Club ad with the What and How. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Influence Anyone Podcast, host Howie Chan interviews Nancy Harhut, the Co-Founder and Chief Creative Officer at HBT Marketing, and the author of the multi-award-winning Using Behavioral Science in Marketing.  She's helped brands like AT&T, Bank of America, Nationwide, and Dell use behavioral science to drive revenue. They delve into  the surprising ways human behavior actually works and how you can use it to influence ethically and effectively, whether you work with B2B or B2C. Nancy provides five easy-to-implement tactics people can use to instantly start taking advantage of behavioral science in their business,  a unique filter to help you choose the testimonials that will make the most difference, and research-backed email marketing tactics that will lead to real results. Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course. Episode Breakdown: 0:00:00 Behavioral science principles really do work 0:09:17 Debunking myths in B2B marketing 0:16:00 How to apply behavioral science tactics in B2B 0:23:34 The benefits of keeping it simple and honest 0:34:25 Five game-changing tactics to implement today 0:48:08 The need for testing and reworking solutions 0:54:22 Influence styles and imperfect testimonials 1:02:27 Research-backed email tactics for real results From Our Guest: Website LinkedIn X Instagram Get the book, Using Behavioral Science in Marketing. Catch up with my conversation with “The Godfather of Influence”, Dr. Robert Cialdini. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Influence Anyone Podcast, host Howie Chan interviews Roger Dooley,  one of the sharpest minds in behavioral science and marketing, and the author of Friction and Brainfluence. They delve into how to use effort, or the lack of it, as a weapon of influence. Roger provides ways for small businesses and solopreneurs to use AI and behavioral science principles to help them with their businesses. He also shares why even your most motivated customers will bail on you and what to do about it, as well as what every business gets wrong about the power of friction, from healthcare to e-commerce. Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course. Episode Breakdown: 0:00:00 Dogs, low effort, and principles of influence 0:10:19 Friction and the Persuasion Slide framework 0:20:31 How to use AI to get a leg up in your business 0:30:20 Improve emotional decisions and communication 0:42:39 Reducing friction, the IKEA effect, and Hook Model 0:47:02 The  democratization of neuromarketing tools From Our Guest: Website LinkedIn Youtube X Facebook Instagram Get the books, Friction, Brainfluence, and The Persuasion Slide. Listen to Roger's podcast Brainfluence. Here's the AI Eye Tracking Simulator Roger mentions. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Influence Anyone Podcast, host Howie Chan interviews Dr. Brynn Winegard,  an award-winning neuroscientist, a former Fortune 500 marketing executive, and author of The Working Brain. Her specialty is translating complex neuroscience into practical performance strategies so you can lead, sell, and communicate better than your biology wants you to.  They delve into  how your outdated wiring sabotages your impact, and exactly how to reprogram it. Dr. Brynn provides key neuroscience insights that will have you changing your schedule right away. She shares how decisions are really made, what  the actual prime time of our brain is, how to optimize your performance, a framework  to enact our best selves, and science-backed tips for successful influence. Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course. Episode Breakdown: 0:00:00 How Dr. Brynn runs a sugar-free household 0:05:24 The surprising neuroscience of decision-making 0:13:14 How to use your brain to be better 0:21:30 Peak performance and the miracle morning 0:27:32 How Dr. Brynn optimizes her workday performance 0:41:27 Debunking brain myths and misconceptions 0:45:19 The MERIT framework  to enact our best selves 0:58:05 Neuroscience insights for effective influence 1:08:51 Call to action: own and influence your thoughts From Our Guest: Website LinkedIn Youtube Instagram Get the book, The Working Brain. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Influence Anyone Podcast, host Howie Chan simplifies powerful ideas from psychology, behavioral science, and world experts into a playbook you can apply to influence yourself and others and create extraordinary success. He delves into  the first and most critical step of influencing anyone: getting someone to pay attention. Howie shares how to grab attention like the best marketers in the game without manipulation or gimmicks. He covers what curiosity really is, how your brain reacts to open loops, and how leaders can use this to connect, convert, and communicate more powerfully with the 3C's framework. Episode Breakdown: 00:00 The  Zeigarnik effect 09:42 Contextual curiosity 12:33 Cognitive dissonance 13:59 Completion bias From Me: Website LinkedIn Instagram Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Influence Anyone Podcast, host Howie Chan interviews Dr. Douglas Kenrick,  an evolutionary psychologist and professor at Arizona State University, who has also worked with Dr. Robert Cialdini, the godfather of influence, over the years. They delve into  the primal forces behind decision-making and the underlying reason why we do what we do. Dr. Kenrick provides the basic structure of evolved human motives and how to use them, along with the 7 principles of influence, to persuade others more effectively. He also shares a way to enjoy your work more and how you don't need to be dominant and aggressive to be a good leader. Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course. Episode Breakdown: 0:00:00 Kenrick’s redemption and early academic path 0:08:17  The controversial evolutionary psychology 0:17:00 The primal forces behind our decisions 0:23:23 Solving for ancient problems in modern times 0:25:15 Prestige-based vs. dominance-based leadership 0:30:25 How our ancient motives affect our influence 0:41:40 Sex, Murder, and the Meaning of Life insights From Our Guest: Website LinkedIn X Get the books, Solving Modern Problems with a Stone-Age Brain, The Rational Animal, and Sex, Murder, and the Meaning of Life. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? In this episode of the Influence Anyone Podcast, host Howie Chan interviews Pranav Yadav, the CEO of Neuro-Insight,  a Forbes 30 under 30 recipient, and a neuroscience advisor to the Forbes CMO Council. At Neuro-Insight,  he helps brands decode what actually influences people by measuring subconscious brain activity to see what drives memory, emotion, and action. They delve into  subconscious storytelling, memory encoding, and why language is the least interesting part of communication. Pranav shares practical neuroscience insights not only into how our memories are created, but into how they actually influence our decisions. He also provides a framework for behavior change and what people and brands can do to become more memorable. Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course. Episode Breakdown: 0:00:00  Where the root of all marketing starts 0:05:04 Subconscious: look for data in the right place 0:11:46 How Neuro-Insight measures subconscious responses 0:15:24 Memory encoding and the drivers of memory creation 0:21:50 Recall debunked: how memories really inform decisions 0:27:11 What brands can do to become more memorable 0:35:09 Priming: How Neuro-Insight is uniquely positioned to study it 0:40:50 Three fundamental principles of behavior change 0:47:10 Why climate change communications are failing 0:56:30 Three fundamentals of being remembered From Our Guest: Website LinkedIn Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? In this episode of the Influence Anyone Podcast, host Howie Chan interviews Mike Kim,  a top personal branding expert and bestselling author of You Are the Brand. He's helped seven and eight-figure entrepreneurs, like Donald Miller and John Maxwell, build influence without losing integrity. They delve into how to build a brand where people come to you and seek your guidance, and that's rooted in who you're becoming, not just what you're selling. Mike provides his 3-step framework for building a winning, authentic personal brand, tips on how to start putting yourself out there, insights into his more famous clients, and a simple practice that's made him happier and more resilient. Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course. Episode Breakdown: 0:00:00 A journey of transformation and deep honesty 0:08:36 Personal vs. corporate brand misconceptions 0:11:13 Insights into seven and eight-figure entrepreneurs 0:14:25 Not everyone has what it takes, do you? 0:20:13 Your only real advantage in the age of AI 0:27:57 The framework to unlock your voice and brand 0:36:38 Put yourself out there and be willing to suck 0:47:02 How to get started creating content 0:51:06 The line between authenticity and transparency 1:02:34 Building your personal brand while still employed 1:07:26 Signature assets and the power of familiarity 1:09:22 Evolution, self-compassion, and the Five Minute Journal From Our Guest: Website LinkedIn Youtube Instagram Get the books, You Are The Brand and Own Your Brand, Own Your Career. Listen to the You Are The Brand Podcast. Watch Mike's mom reacting to Mike's book for the very first time here. Listen to Mike's podcast episode on reconciling his relationship with his father. Follow, subscribe, and don’t forget to leave a rating and review! Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? In this episode of the Influence Anyone Podcast, host Howie Chan simplifies powerful ideas from psychology, behavioral science, and world experts into a playbook you can apply to influence yourself and others and create extraordinary success. He delves into the Behavioring Operating System, a framework to  influence human behavior intentionally, ethically, and effectively. Howie provides the six P.R.I.M.A.L. truths of human behavior, the five levers of influence – external, internal, emotional, rational, and relational –, and five questions to ask yourself before applying each of them. Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course. Episode Breakdown: 0:00:00 The importance of influencing with ethics 0:05:56 The P.R.I.M.A.L. truths of human behavior 0:09:43 The 5 levers of the Behavioring OS 0:18:08 Ask yourself this before influencing From Me: Website LinkedIn Instagram Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? In this episode of the Influence Anyone Podcast, host Howie Chan interviews Jay Clouse. The founder of Creator Science has been helping creators earn trust at scale for over 8 years. He has a successful podcast, newsletter, and community. He has taught over 10,000 students how to be creators and has helped big names such as Pat Flynn and Ali Abdaal. They delve into the ins and outs of building and maintaining trust, what that looks like in practice for creators, and how they can avoid the biggest pitfalls in their way. Jay provides a framework with the 4 traits that signal to others you're trustworthy, a winning formula for uniquely attacking a large market successfully, and the secret behind how he got Seth Godin and James Clear as the first two guests on his podcast. Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course. Episode Breakdown: 0:00:00 Personal brand and what makes you influential 0:05:17 What transparency in branding really means 0:15:31 The four major traits that earn trust 0:20:48 Optimizing for revenue vs. trust and influence 0:31:04 Why most creators fail 0:34:02 How to craft a premise to target a large market 0:39:09 The importance of talking to your customers 0:43:52 How Jay has been landing high-profile podcast guests from the 1st episode 0:51:43 Jay's strategy for who is starting now as a creator 0:57:31 A letter to Jay Clouse’s younger self From Our Guest: Website LinkedIn Youtube X Facebook Instagram Listen to Jay Clouse's podcast, Creator Science. Catch up on my interview with “The Godfather of Influence” himself, Dr. Robert Cialdini. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? In this episode of the Influence Anyone Podcast, host Howie Chan interviews Phill Agnew, host of the UK's #1 Marketing Podcast, Nudge. He is a true master at turning behavioral science into simple marketing tactics. They delve into the real science of influence and discuss the most impactful strategies to get people to do what you want – ethically, of course. Phill debunks one of the most widely discussed behavioral science effects and shares the right conditions where tiny tweaks can drive massive action. He also provides the keys to creating a fantastic business and three easy nudges that can help you change your own behavior. Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course. Episode Breakdown: 0:00:00 The origins of Nudge, the UK's #1 Marketing Podcast 0:06:14 Costly signaling, halo effect, and missed opportunities 0:14:42 The experiment that took Phill by surprise 0:23:10 The famous principle Phill calls BS on 0:32:00 How to make content highly valuable 0:46:43 Easy nudges to change your own behavior 0:54:37 The game-changing newness and sameness principle 1:00:27 The future of human behavior and 7 unchanging truths 1:05:18 A letter to Phill Agnew’s younger self From Our Guest: Website LinkedIn X Youtube Listen to the podcast, Nudge Podcast. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? In this episode of the Influence Anyone Podcast, host Howie Chan sits down with former Navy SEAL and best-selling author Rich Diviney, a leader in human performance and elite team development. Known for his expertise in decoding human truth, Rich shares powerful insights on how attributes, not just skills, determine our success in high-stress, uncertain situations. Rich explains how mastering your internal world unlocks your ability to influence others, and most of all, yourself. He dives deep into the neuroscience of fear, the myth of "reaching your potential," and the everyday tactics that high performers use to thrive amid chaos. You’ll learn how elite SEAL teams select candidates based on qualities, not capabilities, why humor is a survival mechanism, and how you can train yourself to manage anxiety and fear like a combat veteran. Want to influence behavior and lead in uncertain times? This conversation will reshape how you view performance, growth, and the core attributes that matter most. Episode Breakdown: 01:47 The real reason behind the Navy SEAL 300lb telephone pole training  03:39 The unconventional swim test that revealed true SEAL potential 04:50 How attributes differ from skills and why they matter 06:59 Why the Attributes Assessment wins where personality tests fail 10:37 Neuroplasticity and what it takes to change your attributes 15:57 Mastering uncertainty: one of the most important human skills 18:20 How Navy SEALs navigate real-life chaos 21:06 The neuroscience of fear and anxiety, and how to stop them from taking over 28:12 The Navy SEAL secret to make fear go away (or take a back seat) 33:14 "Chocolate-glazed donuts" and the power of humor in stressful situations 36:25 How to practice shifting horizons (even in your everyday life) 43:04 The mantra behind successful skill acquisition 45:06 Hiring for unique attributes over skills for high-performing teams 49:04 The reframe that will allow you to expedite your development 51:53 A letter to Rich Diviney’s younger self From Our Guest: Website LinkedIn Youtube Take Rich’s free attribute assessment here: https://hub.theattributes.com/ Get the books, The Attributes and Masters of Uncertainty. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? In this episode of the Influence Anyone Podcast, host Howie Chan simplifies powerful ideas from psychology, behavioral science, and world experts into a playbook you can apply to influence yourself and others and create extraordinary success. He delves into one of the most emotionally charged, yet often missed and misunderstood, concepts in business: niching down. Howie clarifies what a niche really is, shares the three human truths that drive your resistance, and provides a framework called the Beachhead Commitment to help you choose your first profitable niche without overthinking. Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course. Episode Breakdown: 03:01 A simple way to think about a niche 07:33 The 3 human truths that stop us from picking a niche 13:04 The power of niching down 15:51 The Beachhead Commitment framework 24:28 What you need to keep in mind From Me: Website LinkedIn Instagram Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? In this episode of the Influence Anyone Podcast, host Howie Chan interviews Kwame Christian,  one of the world's leading voices on negotiation and difficult conversations. He's the founder and CEO of the American Negotiation Institute. He's a bestselling author and the host of the #1 Negotiation podcast in the world, Negotiate Anything. They delve into the negotiations that matter most. That may have you thinking of boardrooms and big deals, but the hardest and most important negotiations we'll ever face are happening in our daily lives, with ourselves and  at home. Kwame shares how he coaches himself to consistently take his life to the next level, how you can set your negotiation up for success before it starts, the powerful Compassionate Curiosity Framework, and the key to success in the world. Episode Breakdown: 01:58 The freedom of humility and Kwame's family legacy 05:23 Step 1 to negotiating with yourself 07:11 How Kwame uses journaling to coach himself and hyper-optimize his life 12:13 A way to reprogram your mind once you recognize an undesirable pattern 14:50 Managing and using your emotions as tools to go in the right direction 17:37 The power of humility and owning up to your mistakes 21:52 No absolutes: when to make the first offer and when not to 25:52 How to be a better negotiator without relying too heavily on negotiation skills 28:39 The impact of having a strong brand on negotiations 31:37 How to keep spousal negotiations from becoming a train wreck  36:31 Taking a step back: "What would Kwame say in this situation?" 39:02 The 3-step Compassionate Curiosity Framework and how to apply it 45:04 The importance of practicing the framework even when it feels weird 46:52 Creating the conditions for persuasion is crucial 49:09 The difference between empathy and endorsement 53:39 Powerful negotiation lessons and insights from chess 58:36 The big unlock: marketing and branding are the key to success 1:05:24 A letter to Kwame Christian’s younger self From Our Guest: Website LinkedIn Youtube TikTok Listen to Kwame's #1 negotiation podcast, Negotiate Anything. Watch Kwame's TEDx Talk, "Finding Confidence in Conflict," with over 645K views. Get people to buy into your ideas and offers! Join the FREEInfluence Anyonenewsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? Welcome to this new chapter of the podcast! In this special 50th episode, host Howie Chan interviews “The Godfather of Influence” himself, Dr. Robert Cialdini. He is  the globally renowned psychologist behind "Influence", the book that sold over 5 million copies worldwide,  and the man who made persuasion a science. They delve into the process of influence, Dr. Cialdini's groundbreaking findings, and what it takes to get people to say yes, even before you present the offer. Dr. Cialdini provides insights into his research and learning journey. He shares stories that led to his breakthroughs and others that changed everything. You'll learn how to influence and persuade yourself and others ethically and effectively. Want prospects to become customers and passers-by to become fans? Sign up for Behavioring Blueprint, my FREE 7-day email course. Episode Breakdown: 02:22 Dr. Cialdini's shocking and humbling history with Charlie Munger 07:04 The surprising discovery that got Dr. Cialdini started on "Influence" 11:50 Why Dr. Cialdini went undercover and what influenced his research 16:33 Focusing on unchanging human truths and “Small Bigs” 19:29 The backstory behind the 7th and newest principle, Unity 24:00 What happens to phony and manipulative brands 27:21 The power of pre-suasion and how Dr. Cialdini came up with the concept 35:00 How to use pre-suasion to maximize results 40:07 "Post-suasion": what comes after successful persuasion 46:05 Influencing yourself for habit creation and lasting change 48:00 One single sentence that can ready people for the change you want 52:20 No social proof? How to use future social proof in your business 55:50 The difference between ethical and unethical influence 1:00:30 Debunking a myth about influence that refuses to die 1:06:28 A letter to Dr. Robert Cialdini’s younger self From Our Guest: Website LinkedIn Youtube X Facebook Find all of Dr. Cialdini's groundbreaking books here. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? Don't want to miss the unveiling of the new chapter with the show? Make sure to subscribe to the podcast and be the first to listen to episode 50, with none other than the Godfather of Influence himself. In preparation for our very special guest in episode 50, today, host Howie is hitting replay on his interview with Steve Martin, an expert on influence and persuasion and the CEO of Influence At Work. They delve into how the answer isn’t always more data, what it actually takes to ethically persuade someone, and the power of story to bring someone to your side. The discussion emphasizes that having a compelling case is not enough to influence and persuade people. Steve dropped one of the most underrated gems of the show in this episode, so it's worth listening to again. He breaks down what it takes to truly influence and persuade someone with the three-part influence equation + the biggest mistakes people make when trying to persuade others–and how to avoid them. Episode Breakdown: 04:12 How Steve ended up in the world of persuasion and influence 07:09 What most don’t know about Cialdini’s revolutionary book, Influence 10:54 Having a compelling case is actually not enough 18:34 How to be an influential individual or brand–not just now but in the long run 21:54 The influence equation: how it came to be and what it’s all about 27:20 Applying the influence equation with real-life examples 31:34 How context affects influence and persuasion 34:47 The essential role of story in successful influence 36:58 The 2 biggest mistakes that keep you from the outcome you want 45:41 The messenger traits that make people listen 51:41 The one skill that’s always in high demand–even in the age of AI 59:43 How to guarantee the best results 1:07:09 A letter to Steve Martin’s younger self From Our Guest: Website LinkedIn Find all his books here. Check out Steve Martin’s course for The Economist, Influence and persuasion in business. Catch up with my interview with Will Storr in episode 17 of the podcast. It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽 Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology. Follow, subscribe, and don’t forget to leave a rating and review! Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? Want prospects to become customers and passers-by to become fans? Sign up for Behavior Blueprint, my FREE 7-day email course. In this episode of the Legend Effect Podcast, host Howie Chan delves into storytelling for business. But he isn't just telling you to tell your story; he's also teaching you how to do it successfully. The discussion emphasizes that stories don't have to be epic or crazy to be powerful. They just need to be from you. Howie breaks down the brain chemistry behind great storytelling, walks you through the five factory settings of your audience's mind, and provides you with a framework that will shift how you write and share stories from now on. Episode Breakdown: 01:37 When Howie's introduction fell flat at a  networking event 02:32 The five factory settings of the brain 03:41 The four-part story framework 04:45 What Howie should have said at the event instead 07:00 The power of telling a personal story 08:47 Start standing out and becoming unforgettable today  From Me: Website LinkedIn Instagram Catch up with my interview with Karen Eber to learn more about the five factory settings of the brain. Legendary Quotes: “ It wasn't because I was boring, it's because I wasn't telling a story. Me, the person, is interesting. I know that. But I was almost reciting a headline or a resume or something, it's very robotic.” – Howie Chan “ You don't have to say, 'Oh, Howie, I don't have any stories.' Take any facet, anything that you want to say, and put it in that [four-part framework], and you have a story.” – Howie Chan “ Instead of telling them a cookie-cutter, one-line about who you are or what you do, you tell them a story that can connect. And they don't have to be epic or crazy to be powerful. Often, the best stories are personal. They're small, but they just need to be from you.” – Howie Chan It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽 Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology. Follow, subscribe, and don’t forget to leave a rating and review! Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? In this episode of the Legend Effect Podcast, host Howie Chan interviews William Hanson, a leading authority on etiquette and influence who advises royalty, banks, and global brands. They explore how manners, often seen as outdated, help us connect across cultures, lead with influence, and simply be kind. William explains the difference between manners and etiquette and shares practical tips to show up with confidence, clarity, and connection in any setting. Episode Breakdown: 02:41 How William handles others' opinions about his agitating content 06:39 The difference between manners and etiquette 08:29 When to break the rules of etiquette 10:24 The role of etiquette rules for community and belonging 12:32 The consequences of a world where everyone is insecure 13:58 Making etiquette more accessible and William's book cover controversy 18:32 How manners and etiquette rules help and why they matter 25:17 Navigating an etiquette mishap 27:47 Two powerful habits that we could all benefit from having 32:12 What it takes to leave a good first impression 36:07 How to give a good handshake and get out of an awkward one 39:47 The importance of leading by example 41:04 How to approach etiquette rules in a different culture 42:45 Keeping up with the changes in social etiquette 46:43 Breaks in etiquette that drive William mad 49:07 William's viral, controversial How To Eat videos 54:02 How to be more influential as a leader and as a new neighbor 58:01 The power of humor and not taking yourself too seriously 1:01:04 One etiquette rule on its way out and what should remain 1:03:46 A letter to William Hanson’s younger self From Our Guest: Website YouTube Get the book, Just Good Manners. Podcasts, Help I Sexted My Boss and The Luxury Podcast. The cringe comments video that Howie shows William at the start. How To Eat videos: Banana, Rice, and Peas. Catch up with my episode with 6x USA Memory Champion Nelson Dellis to learn how to remember names. It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽 Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology. Hosted on Ausha. See ausha.co/privacy-policy for more information.