Explore every episode of the podcast Industrial Marketing Simplified - Audio Course

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	Title	Pub. Date	Duration
	Industrial Marketing Introduction	09 Nov 2022	00:05:26
Curious about Industrial Marketing? Listen to this 6-part Industrial Marketing audio course from clearmotive marketing. You will learn: What industrial marketing is and why it's important. How industrial buying groups research, evaluate and buy Different types of content that apply to different stages of the buying process. How to get in front of your customers without wasting money How to crawl, walk and eventually run sophisticated marketing automation. Building a repeatable process.
	Getting It All to Work: People, process & technology	15 Dec 2021	00:17:36
In this episode, Chad and Tyler help you bring all of the module lessons together. Understand everything that's been covered with a recap and a few new insights. Learn about: • Everything we've covered with a recap • People, process and technology • Building a repeatable sales and marketing process
	Technology: Typical pitfalls and finding opportunities	15 Dec 2021	00:24:37
In this episode, Chad and Tyler help you understand how technology impacts Industrial Marketing. Learn about: • The primary benefits: speed, scale, automation, and insights • Why industrial companies often give up before they even start • Crawl, walk, and run from CRM and Google Analytics to dedicated Marketing Technology (MarTech)
	Digital Advertising: Get in front of the right customers without wasting money	15 Dec 2021	00:18:55
In this episode, Chad and Tyler help you understand how to use digital advertising to get in front of the right customers—at the right time—without wasting money. Learn about: • Why digital advertising is critical for industrial companies • What are the best options and challenges to overcome • Determining the budget formula that works best for your business
	Content: The fuel for your Industrial Marketing engine	15 Dec 2021	00:20:52
In this module, Chad and Tyler help you understand how content fuels your Industrial Marketing engine. Learn about: • Different types of content for different stages of the buying process • The case for quality and quantity • 5 must-have mindsets to fuel your industrial marketing engine
	Customers: How they buy and what you need to know	15 Dec 2021	00:15:07
In this episode, Chad and Tyler help you understand how customers buy (and what you need to know). Learn about: • How buying groups find, evaluate and buy products • Defining your ideal customer profile • Determining your most valuable product
	Industrial Marketing: What it is and why it's important	15 Dec 2021	00:14:32
In this episode, Chad and Tyler help you get a grip on industrial marketing. Learn: • What Industrial Marketing is and why it is different from any other marketing • Why Business-to-Business (B2B) is different than Business-to-Customer (B2C) • How to market industrial products and why so many fail.

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