Explore every episode of the podcast IndieGameBusiness®

Rob Carroll is back on IndieGameBusiness, but this time the conversation is very different.When Rob joined us previously, Roll Craft was building the studio and preparing for what came next. Now they’ve actually gone through the fundraising process, and Rob is coming back to talk about what really happened.VCs. Angel investors. Kickstarter. WeFunder. Community funding. They all offer different paths to getting your game funded, but choosing how to raise the money is only the beginning.What happens once your raise actually goes live?Rob joins us to talk about the realities of fundraising, from preparing your company and choosing the right funding approach to the constant work required once the campaign starts. Updates, emails, AMAs, webinars, community engagement, and keeping momentum alive all become part of the job.We’ll also get into what surprised him, what worked, what didn’t, the negatives developers should be prepared for, and the things he wishes more studio founders understood before starting a raise.If you’re thinking about raising money for your game or studio, this is a chance to hear from someone who just went through it.Follow Rob Carroll and Roll Craft:LinkedIn: https://www.linkedin.com/in/rcarroll23/Facebook: https://www.facebook.com/rollcraft.gamesInstagram: https://www.instagram.com/rollcraft_adventure/#IndieGameBusiness #GameFunding #IndieDev #GameBusiness #RollCraft

Join Raven Law for “Learning by Landmines: Pitfalls & Strategies for Publishing”

Publishing a game is full of unexpected challenges, especially when you're launching across multiple platforms. Drawing from firsthand experience shipping titles on a variety of storefronts, Raven shares the common obstacles that can derail a release, from changing platform requirements to last-minute surprises and competing priorities. This session offers practical lessons to help you anticipate problems, avoid costly mistakes, and navigate the publishing process with greater confidence.

Live September 30th, 10am - 11am Eastern | YouTube - Twitch - LinkedIn

#FYP #VirtualConference #IndieGameDev #IndieGames #GamesIndustry

Join Tara Voelker for “Make Accessibility a Selling Point: Storefronts, Tags, and Discovery”

Players need to know if they can play your game before they buy it. Tara breaks down how Xbox, PlayStation, Steam, and the iOS App Store handle accessibility information, what players actually see, and how accurate feature details can support discovery and purchase decisions. You’ll also get a practical checklist for testing, tagging, and communicating your game’s accessibility across storefronts.

Live September 30th, 11am - 12pm Eastern | YouTube - Twitch - LinkedIn

#FYP #VirtualConference #IndieGameDev #IndieGames #GamesIndustry

Join Michael Brown for “Nobody Owes Your Game Attention – Why Good Games Still Fail” A great game isn’t enough if no one knows it exists. Michael explores why quality alone doesn’t guarantee success, covering market fit, positioning, launch timing, and store page conversion. Learn why building demand before release is essential and how thoughtful planning can give your game a better chance of standing out in a crowded marketplace.Live September 30th, 12pm - 1pm Eastern | YouTube - Twitch - LinkedIn#FYP #VirtualConference #IndieGameDev #IndieGames #GamesIndustry

Join Larry Kuperman and Grover Wimberly IV for “Your Game Needs to Be Everywhere: Distribution Channels” Releasing on a single storefront is no longer the right strategy for many games. Larry and Grover explore how developers can approach today's expanding distribution landscape, from Steam, Epic, and GOG to consoles and handheld platforms. Learn how to evaluate your options, manage the added complexity of multi-platform releases, and build a distribution strategy that reaches more players without overwhelming your team.Live September 30th, 1pm - 2pm Eastern | YouTube - Twitch - LinkedIn#FYP #VirtualConference #IndieGameDev #IndieGames #GamesIndustry

Join Alessandro Biollo, Nate Ahearn, and John Nguyen from Xsolla for “Multi Storefront Publishing” Publishing across multiple storefronts can open the door to more players, but it also brings new challenges around distribution, operations, and strategy. This roundtable discussion will explore the realities of multi storefront publishing, with industry perspectives on how teams can approach different platforms, manage the added complexity, and make smarter decisions about where and how to release their games.Live September 30th, 2pm - 3pm Eastern | YouTube - Twitch - LinkedIn#FYP #VirtualConference #IndieGameDev #IndieGames #GamesIndustry

The IndieGameBusiness Sessions: The Path from Storefront to Success is over, but there’s still plenty to talk about.Join Ash and INDIE for another After the Event as they sit down and break apart the talks, conversations, and biggest takeaways from the latest IndieGameBusiness Sessions.This event focused on what happens when it’s time to actually get your game in front of players. We’ll discuss the realities of publishing across multiple platforms, the mistakes and last minute “landmines” developers run into, and why simply making a good game doesn’t mean anyone is going to pay attention to it.We’ll also dig into discoverability, market fit, positioning, storefront conversion, launch timing, and why developers need to think beyond a single storefront. From Steam and alternative distribution channels to the challenges of multi storefront publishing, there’s a lot for indie developers to think about before hitting that launch button.Ash and INDIE will revisit the talks from the event, share the points that stood out to them, and discuss what indie developers can actually take away and apply to their own games.If you attended the Sessions, come continue the conversation. If you missed them, this is your chance to hear Ash and INDIE break down what you missed.#IndieGameBusiness #IGBSessions #IndieDev #GamePublishing #GameMarketing #GameDistribution

Join Christian Allen for “It’s Time to Launch: Lessons in Building and Sustaining Momentum”

Launching a game is only the beginning. Christian shares lessons from years of working on indie games and supporting developers through launch and beyond, covering Early Access, 1.0 releases, content updates, and community engagement. Learn how to build momentum around your release while balancing ongoing development with player expectations, even when you’re working with a much smaller team than a typical AAA studio.

Live September 30th, 3pm - 4pm Eastern | YouTube - Twitch - LinkedIn

#FYP #VirtualConference #IndieGameDev #IndieGames #GamesIndustry

Join Marco Polo Moraga for “Planning for Launch: Wishlists, Visibility, and Timing on Steam” Learn what wishlists actually tell you, which metrics matter, and why a high wishlist count doesn’t always translate into strong first-week sales. This panel also covers when to launch your store page, how to make the most of Steam Next Fest, and why setting your release date early can make a difference.Live September 30th, 4pm - 5pm Eastern | YouTube - Twitch - LinkedIn#FYP #VirtualConference #IndieGameDev #IndieGames #GamesIndustry

Join Jay Powell for another IndieGameBusiness Fireside Chat, this time with Hugo Castro, CEO of BC Media Lab and co-founder of Gamacon.

Jay and Hugo will sit down for a relaxed conversation about Hugo’s journey in the games industry, building BC Media Lab, the story behind Gamacon, and the work that goes into creating opportunities and connections for game developers.

They’ll talk about the industry, community, events, entrepreneurship, and some of the lessons Hugo has picked up along the way. And because this is a Fireside Chat, expect the conversation to go wherever it goes, with stories, industry insight, live questions, and probably a few topics we didn’t plan for.

Come hang out with Jay and Hugo and join the conversation live.

Follow Hugo Castro:

LinkedIn: https://www.linkedin.com/in/hugo-abel-castro-%F0%9F%94%9C-crea-tijuana-9915a477/

Facebook: https://www.facebook.com/hugo.a.castro.7

#IndieGameBusiness #FiresideChat #Gamacon #GameDev #GameIndustry

In this episode of IndieGameBusiness, we’re joined by Rafael Morgan, VP Partnerships at CrazyGames, to talk about why web gaming is becoming strategically important again for developers.

Rafael shares how successful studios are using the web alongside mobile instead of treating the two platforms as competitors. We’ll look at what CrazyGames is seeing across thousands of game submissions and hundreds of publishing partners, including the trends that are actually gaining traction.

We also dive into how AI, WebGPU, and modern browsers are expanding what developers can build on the web, plus some of the biggest misconceptions studios still have about browser gaming.

Finally, Rafael looks ahead at where the gaming ecosystem may be heading over the next five years and what role the web could play in distribution, discovery, and long term growth.

If you’re an indie developer looking for new audiences, new distribution opportunities, or a better understanding of where web gaming is headed, this conversation is worth watching.

Follow Rafael Morgan:

LinkedIn: https://www.linkedin.com/in/morgam/

#IndieGameBusiness #WebGaming #CrazyGames #IndieDev #GameDistribution

In this episode of IndieGameBusiness, we’re joined by Georgina Ovassapian, Founder of Winter Schloss Studios and developer of Night Shift: 1999, her first game.Georgina shares how her experience migrating from Switzerland to Australia became the foundation for a supernatural game set in 1999. We’ll explore how Night Shift: 1999 uses monsters, mythology, and supernatural elements as metaphors for real world struggles and how personal experiences can become powerful material for game development.We also discuss Georgina’s unconventional path into games through academia and fine art, and how her background in installation art, writing, and research has shaped the way she approaches development. Rather than starting with mechanics, Georgina takes an art and writing first approach, building the experience around the elements of games she values most.Georgina also shares her experience receiving funding through Screen Australia’s Emerging Gamemakers Fund and what she has learned while turning her first game into a funded indie project.If you’re developing your first game, looking for funding, or wondering how your own experiences and creative background can shape something unique, this is a conversation you won’t want to miss.Follow Georgina Ovassapian and Winter Schloss Studios:Bluesky: https://bsky.app/profile/gcoxmm.bsky.socialX: https://twitter.com/winterschlossLinkedIn: https://au.linkedin.com/in/georgina-de-manning-a12100185Instagram: https://instagram.com/winterschlossstudios

In this episode of IndieGameBusiness, we’re joined by Joe Dietsch, CEO, Creative Director, and Co-Founder of Wolf Haus Games. Joe shares his unconventional path into game development, starting as an outsider with no formal game development background and learning Unreal Engine through YouTube before eventually founding his own studio.

We discuss the journey of building Wolf Haus Games around an original, untested IP and the creation of JOIN US, a narrative-driven survival game inspired by real-life events, films, and classic games. Joe explains the unique challenges of blending cinematic storytelling with survival gameplay, tackling difficult subject matter around cults, and creating a game that encourages players to think while they play.

The conversation also explores the realities of launching a game across multiple platforms with a small team, balancing creative ambition with production constraints, and the lessons learned while building a studio from the ground up.

If you're an indie developer wondering how to turn passion into a studio, or how to bring a bold original vision to life without a AAA budget, this episode is full of practical advice and firsthand experience.

Follow Joe Dietsch and Wolf Haus Games:

LinkedIn: https://www.linkedin.com/in/joedietsch/

Instagram: https://www.instagram.com/wolfhausgames/

#IndieGameBusiness #WolfHausGames #JOINUS #IndieDev #GameDevelopment

Join Jay Powell for a special IndieGameBusiness Fireside Chat with Julia da Silva Brito from Indie Hero. In this conversation, they’ll discuss the indie game industry, supporting developers, building communities, and the challenges and opportunities facing indie studios today.

Julia will share insights from her experience with Indie Hero, thoughts on the evolving indie landscape, and perspectives on helping developers grow both creatively and professionally. Expect an honest, relaxed conversation filled with industry insight, personal experiences, and practical discussion around the realities of indie game development.

As always with Fireside Chats, the discussion will be conversational and audience focused, with opportunities for questions and live interaction throughout the stream.

Follow Julia da Silva Brito:

LinkedIn: https://www.linkedin.com/in/julianasilvabrito/

Instagram: https://www.instagram.com/jsibrito/

#IndieGameBusiness #FiresideChat #IndieHero #IndieDev #GameIndustry

In this IndieGameBusiness Fireside Chat, Jay Powell sits down with Fedor van Herpen, Co-founder and Partnership Director at MeetToMatch, for a conversation about networking, events, and building a company in the games industry.

Fedor shares the story behind MeetToMatch, how it has grown into a key platform for connecting developers, publishers, and industry professionals, and what it takes to run successful networking events at scale. The discussion also dives into the realities of building and operating a company, lessons learned along the way, and how meaningful connections can shape careers and studios.

Jay and Fedor also talk about their experience working together through The Powell Group and IndieGameBusiness, offering a behind-the-scenes look at collaboration in the industry.

If you want to understand how networking actually works in the game industry and how to make the most of it, this Fireside Chat delivers valuable insight.

Follow Fedor van Herpen:

LinkedIn: https://www.linkedin.com/in/fjvanherpen/

#IndieGameBusiness #FiresideChat #MeetToMatch #GameIndustry #Networking

In this episode of IndieGameBusiness, we’re joined by Charlie Brandick, Founder of Quetzal-Core Games, for an honest conversation about the realities of building a career in game development.

Charlie’s journey is anything but traditional. Before games, he was an elementary school teacher and aspiring professional musician. He eventually broke into the industry through a chance conversation that led to his first role as a junior game designer. Since then, he has worked across mobile, VR, AR, Disney Imagineering, and Riot Games, where he served as a Game Director on Valorant's mobile and console efforts. Today, he leads Quetzal-Core Games and is developing Soulway, a narrative-driven management sim about helping souls find their way to the afterlife.

We discuss how to know whether game development is a career or a passion project, how indie developers can build meaningful professional relationships, and what Charlie had to unlearn while moving between startups, AAA studios, and indie development. We also explore how aspiring developers can gain industry knowledge, how to decide what skills to focus on, and the personal costs of building games over the long term.

If you've ever wondered what it really takes to build a life in game development, this conversation offers practical advice, hard-earned lessons, and a refreshing dose of honesty.

Follow Charlie Brandick and Soulway:

X: https://x.com/playsoulway

LinkedIn: https://www.linkedin.com/in/charles-brandick/

Discord: https://discord.gg/Q2QSQ7hFMa

Instagram: https://www.instagram.com/soulwaygame

#IndieGameBusiness #GameDevelopment #IndieDev #Soulway #QuetzalCoreGames

In this episode of IndieGameBusiness, we’re joined by Darren Williams, Founder & CEO of MinMax Game Consulting, to explore a question every developer should ask: why do some great games fail to find an audience?Using Bayonetta as a case study, Darren breaks down the lessons indie developers can learn from games that were critically acclaimed but struggled to achieve commercial success. We discuss the dangers of being unique for the sake of being unique, the importance of release timing, and why awareness alone is rarely enough to guarantee success.Darren also shares insights into modern game marketing, including why developers should rethink traditional marketing funnels, why metrics and measurement matter more than ever, and how to build a pre-release plan that can adapt as circumstances change. We’ll also examine how AAA publishing approaches differ from indie development and why smaller studios have opportunities that larger publishers often miss.If you want to better understand the relationship between great games, great marketing, and commercial success, this episode is packed with practical lessons you can apply to your own projects.Follow Darren Williams: LinkedIn:   / darrencwilliams  

#IndieGameBusiness #GameMarketing #IndieDev #GamePublishing #GameBusinessAsk

Join us for an IndieGameBusiness Fireside Chat with Guy Blomberg from Games Industry Gathering. In this conversation, we’ll discuss building communities within the games industry, creating meaningful networking opportunities, and the evolving challenges facing developers and industry professionals today.

Guy shares insights from organizing and growing Games Industry Gathering, along with lessons learned from connecting developers, publishers, creators, and business professionals across the industry. The discussion will also explore the importance of relationships, collaboration, and creating spaces where developers can learn, grow, and support one another.

As always with Fireside Chats, expect a relaxed and honest conversation filled with industry insight, stories, and live audience interaction.

Follow Guy Blomberg:

Bluesky: https://bsky.app/profile/yug.bsky.social

Instagram: https://www.instagram.com/yugstar

X: https://x.com/YugSTAR

Facebook: https://www.facebook.com/guyblomberg/

LinkedIn: https://www.linkedin.com/in/guyblomberg/

#IndieGameBusiness #FiresideChat #GamesIndustryGathering #IndieDev #GameIndustry

In this episode of IndieGameBusiness, we’re joined by Rob Carroll, CEO of Roll Craft, to break down what it really takes to start an indie game studio from the ground up.

Rob walks through the key decisions founders need to make early, including choosing the right company structure, deciding whether to go solo or bring on co-founders, and where to form your company. He also shares the story behind starting Roll Craft and the thought process that guided its formation.

We’ll dive into fundraising, including why Roll Craft chose WeFunder over traditional venture capital, and what indie teams should consider when raising money. Rob also emphasizes the importance of having a clear plan to get to market, outlining the major milestones developers need to hit to successfully launch their game.

If you’re thinking about starting your own studio or want to avoid common early mistakes, this episode delivers practical, real world advice.

Follow Rob Carroll and Roll Craft:

LinkedIn: https://www.linkedin.com/in/rcarroll23/

Facebook: https://www.facebook.com/rollcraft.games

Instagram: https://www.instagram.com/rollcraft_adventure/

#IndieGameBusiness #IndieDev #GameStudio #GameBusiness #RollCraft

In this episode of IndieGameBusiness, we’re joined by Mercedes Boberg, Sales Manager at Pragma and Firstlook, to break down how indie developers should approach working with creators from day one.

Mercedes shares why thinking about creators early, before launch, is critical and explains the difference between paid creator campaigns and organic creator growth. We’ll talk about what actually makes creators stick with a game long term, how to approach creators when you don’t have budget or brand recognition, and the most common mistakes studios make when trying to work with them.

This conversation also dives into how to turn creators into long term partners instead of one off promotions, and what real success looks like when your creator strategy is working. If you want to build lasting relationships that actually move your game forward, this episode is packed with practical insight.

Follow Mercedes Boberg:

LinkedIn: https://www.linkedin.com/in/mercedes-boberg-225023234/

Instagram: https://www.instagram.com/mercedesboberg/

#IndieGameBusiness #CreatorMarketing #IndieDev #GameMarketing #Firstlook #Pragma

Join Patrick Sweeney for “Working with Publishers: Lessons Learned from 3,000 Agreements”

Publishing deals can be complex, and small misunderstandings can lead to big problems. Drawing from experience across thousands of agreements, Patrick breaks down common myths, recurring pitfalls, and what developers often overlook when entering partnerships. This session offers clear guidance on how to approach deals with better expectations, stronger communication, and a more balanced relationship from the start.

#FYP #VirtualConference #IndieGameDev #IndieGames #GamesIndustry #Publishing

Join Katherine Vildoso for “Building International Networks: Ambassador & Partnership Strategies”

Expanding beyond local reach can be one of the biggest hurdles for growing organizations. Katherine shares how to build and scale an international network, drawing from her experience launching and formalizing an association within a year. This session covers how to develop a strong ambassador program, form strategic partnerships, and create a governance structure that attracts both government and private support. You’ll leave with practical approaches to growing your network with purpose and structure.

Join Eline Muijres for “Your Publisher Is Still Judging You: How Trust Is Built, Lost, and Repaired in a Publishing Relationship”

Signing a publishing deal isn’t the finish line, it’s the start of a long-term relationship. Eline draws from her experience as a Publisher Producer to explain how trust is built, tested, and sometimes broken throughout development. Using real-world examples, this session explores how publishers evaluate not just your game, but your communication, reliability, and team dynamics. You’ll learn what strengthens a partnership, what damages it, and how to recover when things start going sideways.

#FYP #VirtualConference #IndieGameDev #IndieGames #GamesIndustry #Publishing

Join Jay Powell for “Finding the Right Publishing Partner for Your Game”

Not every publisher will be the right match for your project, your goals, or your team. Jay breaks down what publishers actually bring to the table, how to evaluate potential partners, and the warning signs developers often miss. This session covers the key questions to ask before signing an agreement and how to find a publishing relationship that supports your game instead of complicating it.

#FYP #VirtualConference #IndieGameDev #IndieGames #GamesIndustry #Publishing

Join Dmitry Martirosyan for “Publisher Relationships – What it Gives and What it Takes?”

Working with publishers is a craft that goes far beyond signing a deal. Dmitry explores what it really takes to build and maintain strong publisher relationships in an industry shaped by shifting audiences, evolving technology, and constant market changes. This session breaks down the skills, awareness, and adaptability needed to navigate those dynamics, and how developers can stay prepared, even when the landscape keeps changing.

#FYP #VirtualConference #IndieGameDev #IndieGames #GamesIndustry #Publishing

Starting a studio without industry experience can feel overwhelming, but it’s more common than you think. Alina walks through what it takes to build a game studio from the ground up and keep it running over time. As a follow-up to her 2022 session, she expands on the realities of managing a studio long-term, covering early decisions, ongoing challenges, and what founders need to stay on track as they grow.

#FYP #VirtualConference #IndieGameDev #IndieGames #GamesIndustry #Publishing

Join Mark and INDIE as they discuss the talks and insights shared during the May Deep Dive focused on building strong publishing partnerships. This post-event session will break down key presentations, highlight important takeaways from speakers, and explore what those lessons mean for indie developers.

They’ll cover what was said about finding the right publishing partners, common mistakes developers make, red flags to watch for, and how to approach partnerships with a long-term mindset. Mark and INDIE will also share their own thoughts on the discussions and how developers can apply these insights right now.

If you attended the Deep Dive and want a recap or missed it and want the key takeaways, this session will get you caught up.

#IndieGameBusiness #GamePublishing #IndieDev #IGBDeepDive #GameBusiness

Securing interest from a partner or investor is only the first step. Chelsea explains how corporate due diligence works in the U.S. and why some studios lose deals during the background review process. By walking through how investigators evaluate risk, this session reveals what reviewers look for in your company records, public presence, and business materials. You’ll leave with a clearer understanding of how to prepare your studio to pass due diligence and protect opportunities you’ve worked hard to earn.

#FYP #VirtualConference #IndieGameDev #IndieGames #GamesIndustry #Publishing

Join Meg Clarke for “I Love You But Your Pitch Sucks” –

A tough title, but an honest one. Meg breaks down the common mistakes developers make when approaching investors, from unclear messaging to misaligned expectations. With direct feedback and real-world perspective, this session highlights what holds pitches back and how to improve them without losing your creative vision. Expect candid insights and practical advice to help you present your project with clarity and confidence.

#FYP #VirtualConference #IndieGameDev #IndieGames #GamesIndustry #Publishing

Join us for a special IndieGameBusiness Fireside Chat with Ash Cason, Ian Wright, and April Stallings from Make-A-Wish. This conversation will focus on what’s happening with Make-A-Wish this year and how the video game industry is playing a powerful role in helping grant life changing wishes.

Ian Wright, Lead Manager of Gaming Fundraising, and April Stallings, Charitable Gaming Program Manager, will share how developers, creators, and communities can get involved, support the mission, and make a meaningful difference through games.

This will be a relaxed, interactive discussion with live questions from the audience, so come ready to learn, engage, and be part of something impactful.

Follow Ian Wright and April Stallings:

Ian Wright LinkedIn: https://www.linkedin.com/in/ian-wright-318926124/

April Stallings LinkedIn: https://www.linkedin.com/in/aprilstallings/

#IndieGameBusiness #FiresideChat #MakeAWish #GamingForGood #GameIndustry

In this episode of IndieGameBusiness, we’re joined by Eleni Sagredos, Advertising Operations Strategist and growth marketing consultant who has worked with companies like Epic Games and Meta/Oculus. Eleni shares what growth marketing really means for game teams and how to focus on what actually drives results instead of chasing vanity metrics.

We dive into the marketing levers that truly move the needle, from paid media to creator partnerships to organic community building. Eleni explains how developers should think about measurement when attribution is not perfect, what signals actually matter when evaluating a campaign, and how to build a smarter framework across all marketing channels.

This conversation also focuses on practical strategies for indie teams, including how to connect marketing efforts back to wishlists, sales, and long term business impact. If you want to understand what is actually working in game marketing today, this episode delivers clear and actionable insight.

Follow Eleni Sagredos:

X: https://x.com/eleniexp

LinkedIn: https://www.linkedin.com/in/elenisagredos

Instagram: https://www.instagram.com/eleni_exp

#IndieGameBusiness #GameMarketing #GrowthMarketing #IndieDev #GameBusiness

In this episode of IndieGameBusiness, we’re joined by Alexandre Amancio , Head of Studio at Studio Ellipsis, for a wide ranging conversation about the current state of the games industry and where it is headed next.

Alex shares his perspective on why the future of game development may lie with smaller, more focused teams and how creative constraints can actually lead to better and more original games. The discussion also explores what it truly means to build a community centric studio and the lessons Alex has learned throughout his career in the industry.

The conversation then shifts to Studio Ellipsis and the vision behind building a new studio in Lisbon. Alex talks about the culture, the ambition, and the talent the team is bringing together, as well as the mindset behind launching the studio and growing it in today’s challenging industry environment.

We also dive into the studio’s first game, Nightholme, a multiplayer horror hunt experience. Alex explains what makes the game unique, where development currently stands, and what players and developers can expect next as the project continues to evolve.

Follow Alexandre Amancio and Studio Ellipsis:

LinkedIn: https://lnkd.in/ewrReq4A

Studio Ellipsis LinkedIn: https://lnkd.in/eszfAf6j

X: https://x.com/Nightholme

Facebook: https://lnkd.in/eRtT4azc

Instagram: https://lnkd.in/ep7NQDk8

Discord: https://lnkd.in/e4uWyAv2

hashtag#IndieGameBusiness hashtag#StudioEllipsis hashtag#Nightholme hashtag#GameDevelopment hashtag#IndieDev

In this episode of IndieGameBusiness, we’re joined by Romy Halfweeg, Business Development Manager at Poki, to break down how indie developers can succeed in the growing world of web gaming.

Romy shares an overview of the browser gaming space, how it has evolved, and where Poki fits today with a catalog of over 1600 games. Drawing from her experience as a former indie developer, she explains how that perspective shapes how Poki works with developers and what they look for when signing new games.

We’ll dive into who the web gaming audience is, what gameplay loops perform best, and which monetization strategies actually work. Romy also covers the technical considerations developers need to think about when building for the web, and how indie teams can position themselves to take advantage of this platform.

If you’re looking for new distribution channels, revenue streams, or ways to reach massive audiences without traditional storefronts, this episode is packed with practical insight.

Follow Romy Halfweeg:

LinkedIn: https://www.linkedin.com/in/romyhalfweeg/

#IndieGameBusiness #WebGaming #Poki #IndieDev #GameDistribution

In this episode of IndieGameBusiness, we’re joined by Mike Straw, Executive Editor at Insider Gaming, to talk about the current state of games media and how the industry is being viewed from the inside.

Mike shares insight into the evolving landscape of games journalism, how major companies view gamers today, and whether true innovation is still happening across the industry. We also discuss how coverage decisions are made, what trends are shaping media narratives, and how developers can better understand the perspective of the press.

If you want a clear, honest look at how the industry is being covered right now and what that means for developers, this conversation delivers valuable perspective.

Follow Mike Straw:

Twitter: https://twitter.com/MikeStrawMedia

LinkedIn: https://www.linkedin.com/in/michaelstrawjr/

#IndieGameBusiness #GameJournalism #InsiderGaming #GameIndustry #IndieDev

In this special Fireside Chat, Jay Powell and Mario Kroll sit down with longtime industry leader Larry Kuperman for a heartfelt farewell and reflection on an incredible 25 year career in games.

The conversation begins with the two people who have meant the most in Larry’s professional journey, Jay and Mario, before looking back at a legacy that spans more than 30 games and decades of service to the industry.

Larry shares his decision to conclude his time at Nightdive Studios, what comes next with the IGDA and the IGDA Foundation, and his continued work with Voices of the Forgotten. He also makes it clear that while this chapter is closing, he remains available as a speaker and advocate for the industry he loves.

As a longtime guest and friend of IndieGameBusiness, this episode is both a celebration and a thank you to the gaming community that shaped his career.

#IndieGameBusiness #FiresideChat #GameIndustry #IGDA #NightdiveStudios

In this episode of IndieGameBusiness, we’re joined by Jo from JoGameDev, the developer behind the tactical spell crafting roguelike Spellmasons. The game has sold over 60,000 copies on Steam and recently crossed 1,000 reviews.

Jo shares the honest story behind the game’s journey. After early sales stagnated during the first two years, Jo reignited interest through focused marketing efforts that drove over 8 million views in the last six months. The result was the game’s third year becoming its most profitable period yet.

We’ll talk about what worked, what didn’t, and how solo developers can take control of their own marketing. Jo also shares the long term goal of building a lean, bootstrapped indie studio focused on multiplayer games and discusses the next project, an overpowered hero autobattler titled Some of You May Die. The game recently gained attention after being featured on Splattercatgaming’s YouTube channel and became one of the top performing videos compared to his recent uploads.

If you want to learn how persistence, smart marketing, and long term thinking can revive a game’s success, this episode is packed with practical insights.

Follow JoGameDev:

X: https://x.com/jogamedev

Instagram: https://www.instagram.com/jogamedev/

#IndieGameBusiness #Spellmasons #IndieDev #GameMarketing #SteamGames

In this episode of IndieGameBusiness, we’re joined by Junae Benne, Marketing Journalist at Benne Media Solutions, to talk about why community is the foundation of successful indie game marketing.

Junae breaks down how to build a community from the ground up, how community directly impacts visibility and sales, and why many struggling indie games overlook this critical piece. We’ll also discuss how small teams can market effectively on a limited budget, how to create a practical marketing roadmap, and when teams should actually begin their marketing efforts.

We also touch on insights from Nordic Game Conference, what to look for when hiring a marketing company, what developers should have prepared before seeking help, and how key PR moments like trailers, demos, and partnerships can amplify growth and long-term visibility.

If you want practical, realistic marketing guidance tailored for indie teams, this conversation delivers clear direction.

Follow Junae Benne:

Twitter: https://twitter.com/junaebenne

LinkedIn: https://linkedin.com/in/junaebennett

Facebook Gaming: https://fb.gg/junaebenne

Instagram: https://instagram.com/junaebenne

Bluesky: https://bsky.app/profile/junaebenne.bsky.social

#IndieGameBusiness #GameMarketing #IndieDev #CommunityBuilding #BenneMedia

Welcome to a new IndieGameBusiness segment: Fireside Chat. In this episode, Jay Powell sits down with Heather Chandler for a candid conversation about one of the biggest silent killers in game development: lack of production.

Too many teams focus only on “make the game” without building a real plan for how it gets finished, marketed, funded, and sustained. Jay and Heather break down what bad production looks like, why so many studios underestimate it, and how the absence of structure can derail even great ideas.

They’ll discuss:

• Why production is more than task tracking

• The risks of not having a roadmap beyond development

• How poor planning impacts funding, timelines, and team morale

• What studios should be thinking about before they ever write a line of code

If you’re building a studio or leading a team, this Fireside Chat will challenge you to think beyond just making the game and start building the business around it.

#IndieGameBusiness #FiresideChat #GameProduction #IndieDev #GameBusiness

This talk focuses on the most common mistakes teams make when building a pitch and how to avoid them. Based on real experiences reviewing and producing game projects, it explores why many pitches fail to communicate their true potential, not because the ideas are bad, but because they are poorly framed, unfocused, or disconnected from business and production realities.

Join Jay and Ivan for an inside look at what publishers and investors really look for in a pitch deck. Drawing on their experience reviewing countless submissions, they’ll break down the key elements that make a deck stand out and what may cause them to be overlooked. Walk away with practical insights to help your pitch rise above a crowded field.

Pitch decks shouldn’t feel like homework, they should feel like gameplay.

In this session, I break down how indie developers can Gamify their pitch decks and design decks that engage, guide, and convert investors, publishers, and partners using game design thinking.

Drawing from real indie pitching lessons, failed pitches, and successful iterations, I’ll show how to structure your deck like a player journey, with clear stakes, progression, and payoff.

In the current industry investment climate, every pitch needs to find an edge in order to succeed. In 'The Art of Pitching', Travis takes a look at pitching at a foundational, psychological level at what needs to be communicated and how. A break from the normal pitch templates, guides, or ideal format the talk covers lessons that you can use regardless if you're trying to pitch your game, your idea, or even yourself. Key takeaways include messaging, strategy, and how to understand who you're pitching to.

You'll discover essential strategies for successfully navigating the funding landscape. Learn how to craft compelling pitches tailored for government bodies and private investors, ensuring your project stands out. We'll explore networking techniques to build lasting relationships and share real-world case studies showcasing successful collaborations. Key takeaways include actionable insights on pitching dynamics, effective communication, and overcoming challenges, empowering you to secure vital support for your game development ventures.

All the time and effort spent honing your pitch has paid off and now a publisher has agreed to publish your game. Congratulations!! However, the next morning you receive an email with a PDF publishing agreement full of unnecessarily cumbersome phrasing and legal language. What does it all mean and how can you tell if it is a good deal? In this hour-long presentation, video game and entertainment lawyer Andrew Thomas will cover the basic contract terms every developer should know about when entering into a publishing agreement as well as some common pitfalls.

Join Ash and Indie as they break down everything that happened at the recent IndieGameBusiness® Sessions: From Pitch to Partnership. In this post-event discussion, they’ll recap key moments, standout conversations, and the biggest takeaways from speakers and attendees.

Ash and Indie will also talk about what worked, what surprised them, and what these insights mean for indie developers moving forward. If you missed the event or want a deeper look at the lessons learned around pitching, partnerships, and business growth, this stream will get you fully up to speed.

They’ll also share what’s coming next for IndieGameBusiness and how future events and sessions are evolving based on community feedback.

#IndieGameBusiness #IGBSessions #IndieDev #GameBusiness #PostEvent

How do you pitch a culturally grounded game without getting pushed into clichés or “folklore tourism”? In this session I share practical ways to communicate the heart of your game, explain your cultural influences, and keep control of your narrative while still giving publishers what they need. You will learn simple tactics to frame your fantasy, highlight your team’s strengths, and pitch your world with honesty and confidence.

Join Jay Powell and Omar Khalil for a live pitch review session, where they’ll evaluate a game pitch in real time and share practical feedback, insights, and best practices.

In this episode of IndieGameBusiness, we’re joined by Jade King, Lead Features Editor at TheGamer, to talk about what every indie developer should understand about working with the gaming press in 2026.

Jade breaks down what an indie game really means in today’s landscape, how journalists approach covering indie releases, and what developers can do to get noticed by traditional press without burning bridges. We’ll also discuss why forcing pitches hurts coverage, how indie press coverage is changing, and how developers and journalists both need to adapt moving forward.

This conversation offers a behind-the-scenes look at how coverage actually happens, how to make journalists’ lives easier, and why doing so makes indie games more fun to cover again. If you want smarter press outreach and better long-term relationships with media, this episode is essential.

Follow Jade King:

X: https://x.com/KonaYMA6

LinkedIn: https://www.linkedin.com/in/jade-king-292a12101/

Instagram: https://www.instagram.com/jade_king23/

#IndieGameBusiness #GamePress #IndieDev #TheGamer #GameJournalism

In this episode of IndieGameBusiness, we’re joined by Vadim Andreev, CEO and Co-Founder of Rokky, a PC game distribution platform focused on expanding how and where games reach players. Vadim breaks down the current state of PC gaming distribution and what it means for indie developers today.

We’ll discuss whether Steam is truly a monopoly, the risks of relying on a single platform, and what alternative marketplaces and e-stores developers should be considering. Vadim also explains how non-traditional markets like MENA, LATAM, and China fit into the global PC distribution landscape, plus what the grey market is and whether it poses a real threat to developers.

Finally, we explore the advantages of diversifying your distribution mix and how doing so can help protect your game, reach new audiences, and increase long-term revenue.

Follow Vadim Andreev:

LinkedIn: https://www.linkedin.com/in/vadim-andreev/

#IndieGameBusiness #PCGaming #GameDistribution #Rokky #IndieDev

In this episode of IndieGameBusiness, we’re joined by Kyle Blessing, Brand Manager at Apogee Entertainment. Kyle shares how his background as a content creator shaped his approach to game marketing, from understanding algorithms and audiences to building campaigns rooted in authenticity.

We’ll talk about why indie games are often harder to market than AAA titles, how deep product understanding leads to better messaging, and why creator-led marketing consistently outperforms traditional influencer spend. Kyle also walks through real case studies from Apogee launches like Bread & Fred, Total Chaos, and Turbo Overkill, breaking down what worked and why.

This conversation also covers the strategic role of trailers, demos, and key moments, plus practical advice for indie developers who don’t have the budget or margin for error. If you’re trying to get your game noticed without burning money, this episode is packed with actionable insight.

Follow Kyle Blessing:

Twitter: https://twitter.com/KyleBlessing

LinkedIn: https://www.linkedin.com/in/kyleblessingvo/

Instagram: https://instagram.com/blessiousplays

#IndieGameBusiness #GameMarketing #ApogeeEntertainment #IndieDev #CreatorMarketing