Indian Influencers: An Inside Affair – Details, episodes & analysis

'Indian Influencers: An Inside Affair’ is a podcast series of 4 parts, produced by Anjani Chadha and Prachee Suman, who have graduated in multi media and mass communication from the IP College For Women, Delhi University (2021). This podcast is a result of their 3-month internship with Cine Ink, a hub of Hindi-Urdu podcasts based in London.

The podcast looks into the making of ‘an influencer’ and addresses the opportunities and issues this social-media-generated influencer culture can create. In each episode, the media students take a critical look at this rapidly escalating trend wherein people build a massive following through ‘content creation’ and then partner with brands to promote products and services.