Explore every episode of the podcast Inboxing, The Podcast about Email Marketing

This is the grand finale of the EMOTY series, brought to you by the amazing people at Kombai.

Over the previous four episodes, we reviewed 12 standout emails with the help of four fantastic guests. In this episode we're bringing it all together to review those emails once more, with three incredible guests:

• Emily Ammon - Lifecycle Marketing Manager at Lifeforce
• Sarah Gallardo - Lead Email Developer at Oracle Digital Experience Agency
• Rahi Jain - Founder and Email Thought Leader at RetainUp, a Retention Agency

At the end of this episode, we'll tally up the scores and crown the winner of EMOTY 2023!

You can also watch this episode on YouTube. To see the designs we're discussing, check out the links provided in the show notes below.

As always, if you enjoy this content, please subscribe and rate Inboxing on Apple Podcasts and Spotify.

Your support means the world to me.

• Email Camp - Email on Acid
• BBC Earth III
• Turbo Tax
• Pokeman Gift Guide
• Apple iPhone 15
• Dreamforce
• Redbull Suzuka
• Acura
• Graza
• Bluey
• Nespresso
• Sky Sports

I'm thrilled to welcome Ben Clay, a Senior Designer at Action Rocket, to analyze some innovative email campaigns from well-known brands.

This episode offers an up-close look at three creatively crafted emails, each showcasing unique interactive and personalized elements designed to engage and reactivate audiences. Here's what we explored:

Bluey   

We start with a charming email from Bluey, featuring an invitation to a special wedding episode. The invitation, designed to look like it's pinned to a refrigerator, opens with a delightful confetti effect when clicked, making for a memorable user experience. We delve into how this interactive element not only captures attention but also enhances user engagement, and would create a truly memorable experience for Bluey fans.

Nespresso

Next, we review a Nespresso email tied to the coronation of King Charles. The email includes an elegantly set table image, where users can click on different elements to learn more about the products featured. We discuss the effectiveness of this interactive approach in promoting a product line, emphasizing how it adds depth to the shopping experience and connects the brand to a significant cultural event.

Sky Sports

Concluding with Sky Sports, we examine a reactivation campaign targeted at customers who had previously canceled their subscriptions. This campaign leverages extensive personalization, using past data to highlight each customer's favorite teams and players. It features a dynamic GIF that cycles through exciting moments in various sports, from football to racing. We explore how personalized content and visually engaging elements can remind former subscribers of the value and excitement that Sky Sports offers, potentially encouraging them to reconsider their decision.

Ben shares his expertise on how to effectively combine design principles, interactivity, and personalization to craft emails that resonate with recipients. Whether you're refining your strategy or seeking fresh ideas, this episode is packed with actionable insights to help you elevate your email marketing campaigns.

Tune in to Inboxing for more expert analyses and discussions.

Don't forget to subscribe and rate us on Apple and Spotify!

Thank you for listening! Be sure to rate and review Inboxing on Apple Podcasts. 

Join me in this engaging episode of Inboxing as I sit down with Mailchimp Pro Partner and email marketing expert, Emily Ryan of Westfield Creative. Together, we dive into some of the most captivating email designs of the year, as submitted by the email marketing community and highlighted by Andrew King from Email Love.

In This Episode:

• Redbull Racing 

• Acura ZDX Type S

• Graza's Brand Education
  
  

Emily and I had a fabulous time reviewing these emails, and we think you'll find plenty of inspiration and insight in our discussions.

Don't Miss the Video!
Make sure to check out the accompanying video on YouTube for a visual walkthrough of our reviews.

Special Thanks to Our Sponsor, Kombai:
Transform your Figma designs into production-ready email code in a snap with Kombai. Ideal for running successful campaigns that are 20X faster and more cost-effective. Try Kombai Today!

Whether you're an email marketing pro looking for new ideas or just getting started in the field, this episode is packed with valuable takeaways. Tune in and discover what makes an email stand out in the crowded inbox of today.

Enjoy this amazing 2-part episode of Inboxing as I explore the intricate world of email marketing with Anna Levitin, a leading voice in the Email Marketing space and Email and Marketing Operations Lead at Powtoon. With a track record of over 2000 email campaigns and a decade of marketing experience, Anna shares her rich insights into the dynamics of customer relationships, the power of retention marketing, and the endless possibilities within email marketing.

Part 1: The Inboxing Interview 00:00 - 47:40 

Anna and I discuss her profound journey through the email marketing realm. Anna discusses her approach to transforming customer relationships into revenue streams, her dedication to email marketing, and her ongoing quest to enhance her expertise in CRM and email marketing, serving both B2C and B2B models.

Part 2: Crowning an EMOTY 47:40 - 70:42   The conversation shifts to a captivating review session of three exceptional email campaigns contending for the 'Email of the Year' award.

Email Campaigns Reviewed:

• Pokemon Company Holiday Gift Guide: Immerse yourself in the Pokemon Company's festive and engaging holiday gift guide here.

• Apple iPhone 15 Pro: Discover the cutting-edge email campaign for the Apple iPhone 15 Pro here.

• Salesforce Dreamforce: Explore the innovative Salesforce Dreamforce email here.

Watch the full discussion on YouTube to gain deeper insights into the future of email marketing with Anna Levitin: Watch Now.

This episode is proudly brought to you by Kombai, turn your unique Figma design into production-ready email code in just a click.

Send them to your preferred ESP in seconds to run successful campaigns 20X faster and cheaper.

Exploring 2023's Best Emails with Naj Salam
Host: Hillel Berg
Special Guest: Najmah Salam
Sponsor: Kombai – Revolutionizing email design with their innovative Figma plugin that converts any email design to HTML code that works across ESPs and clients, including Outlook.

1. First Design - Email Camp by Email on Acid
2. Second Design - BBC Planet Earth
3. Third Design - Intuit Turbotax

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• Engage with the #emailgeeks community and be part of our conversation.

Personalization is the secret sauce on email marketing.  Everyone knows this.  But why do we still see so many generic emails.  Kelly Haggard is the Stefan Pollard Email Marketer of the Year for 2022 by the ANA Email Excellence Center.   Kelly joined me to discuss the strategy and what she could tell us about her work at Synchrony that earned her the covetted prize.  

It turns out the super personalization is at the heart of it.   But really what makes this podcast so much fun to record is the range of discussions that come out of it.  

I hope you'll enjoy listening to this as much as i had fun recording it. 

Val Geisler is a retention specialist and she's been around the block working for SAS companies and eCommerce as well.  She's even gone ESP side and done great work for Convert Kit and Klaviyo.  Now she's helping mothers by promoting a better breast milk alternative at ByHeart. 

I had such an enjoyable conversation with Val, and I think you'll really enjoy listening to us.  

Some of my favorite lessons that came out.

1. Talk to your customers
2. Turn Retention into Acquisition 
3. Send less email to make more money with Segmentation 
4. Retention is finally cool 

Adam Kitchen is CEO and Founder of Magnet Monster, a Klaviyo Master Elite Email Marketing Agency.  Adam is also one the must follow voices on Social Media where he shares strategies, tips, and much more to help other brands and agencies do more with email marketing.   

Enjoy this coversation with Adam and learn more about him and how he was able to grow his agency to become one of the leading Ecommerce Email Marketing Agencies in the business.  

Whether you're an email marketer or a business looking for a leg up on the competition, I hope you'll enjoy this episode of Inboxing, and gain a lot from it. 

Oh boy was this episode an adventure.  
I apologize if the sound is strange or there are hiccups because recording this episode was a nightmare.  Alyssa was a champ and kept rolling with the technical challenges to create a really great episode of Inboxing.  

Join us to learn what you need to know to stear clear of the spam folder. 

Because no matter how great your emails are they will not do anything if your deliverability is in the toilet.  

So get smarter and enjoy another great episode of Inboxing. 

Jeanne Jennings has been working "Online" since the days that online was what we called the internet.  She told her incredible story, starting at Compuserve in 1989 and taking us through 20+ years of email marketing. 

We touched on the challenges of email marketers, the interesting companies she's worked for, and her role as GM of Only Influencers. 

As always there is plenty to unpack in here.   

So enjoy whatever you're doing and get a little smarter, with Inboxing. 

Meet Michael Johnston, the elusive maestro of email marketing. While he remains a mysterious figure on social media, behind the scenes, he works wonders as the email marketing mastermind for Moosejaw Mountaineering, one of the planet's largest outdoor retailers.

In this captivating episode, join us as we delve into the thrilling world of learning email marketing on the fly. Discover firsthand the challenges Michael faced and the ingenious ways he found to engage diverse audiences by infusing every email with a delightful blend of silliness and fun.

Prepare to witness the magic unfold as we embark on a fascinating discussion about the triumphs and pitfalls of this dynamic marketing realm. Uncover invaluable insights that you can apply to your own marketing endeavors, propelling your strategies to new heights.

Don't miss out on this extraordinary opportunity to gain wisdom from the mind behind the email campaigns that captivate Moosejaw Mountaineering's audience. Tune in for an illuminating conversation that will revolutionize your approach to email marketing!"

Simon is not your typical e-commerce expert or agency professional. Instead, he has carved his own path by building websites and eventually diving into the world of email marketing. His dedication to helping his clients and his empathetic nature have made him one of the leading thought leaders and successful Mailchimp agency partners.

I had the pleasure of chatting with Simon about all things email, and I'm confident that this episode will be enjoyed by many. So, without further ado, let's dive into the world of email marketing with Simon Harper.

Inboxing with Naomi West: How to Make Your Emails More Valuable and Entertaining

In this episode of Inboxing, I interviewed Naomi West, a senior email and lifestyle marketer and product marketing manager at Parcel. We discussed a wide range of topics related to email marketing, including mistakes companies make, how to make emails more entertaining and valuable to subscribers, trends and changes in the email industry, and tools for email marketing. 

Naomi also shared her experience using AI to prompt her copywriting and recommended resources for those in the email space.

Timestamps:

- 00:35 Introduction to Naomi West

- 01:29 Naomi's interest in email marketing

- 04:19 Becoming "Email from Naomi"

- 07:53 Using Abby's cool features for inspiration

- 11:48 Simple things to consider in email campaigns

- 15:03 Making emails interesting and valuable to subscribers

- 20:31 Impactful email series

- 23:18 Using AI for Copywriting

- 28:20 Favorite tools for email marketing

- 35:04 Changes in email with the emergence of new Gmail annotations

- 36:54 Following "Really Good Emails" on Twitter for email wisdom

- 38:00 The potential impact of AI on email marketing

- 40:44 Final thoughts on making email a fun and creative space

- 42:21 Conclusion and call to action for listeners

Length: 43:10

Host: Hillel Berg

Guest: Naomi West

Credits: Produced by Inboxing, edited by [Editor's Name]

Links:

- Parcel: https://www.parcel.io/

- Really Good Emails: https://reallygoodemails.com/

- Google Slides: https://www.google.com/slides/

- Email Preview IO: https://emailpreview.io/

- Canva: https://www.canva.com/

- Figma: https://www.figma.com/

- Notion: https://www.notion.so/

Ian Brodie went from mathematics to marketing, and his methodological approach is very refreshing and probably explains why his book is an Amazon Best Seller for Email Marketing. In addition, he communicates extremely clearly, and there is no doubt that this episode can be a guide for the email marketing perplexed.  

Ian Brodie is the author of Email Persuasion, a book about email marketing with over 150 five-star reviews on Amazon.

Here's a quote from one reviewer, "Email Persuasion Is easily the best training I've seen on email marketing.  There are courses out there that cost hundreds to thousands of dollars and still don't compare to this powerful book."

So bringing Ian as a guest on Inboxing was a great way to get into many great topics for every business owner, particularly for those working in the email space.

So get your popcorn and enjoy a great conversation about how to make magic in your subscribers' inboxes.

Special thanks to Abandoned Cart Expert for their support of Inboxing.  
eCommerce stores lose so many potential long-term customers to abandoned carts.  Imagine your abandoned cart series realizing its potential and converting many more customers.  Head to abandonedcartexpert.com and stop leaking great customers. 

Najmah Salaam isn't your typical email marketing guru.  She's fun in so many ways, which greatly enhances this episode.  Youtube star turned email geek isn't the typical email marketer story, but I hope her youtube prowess helps this episode go viral.  It really should because it's just a fun listen.  

So please enjoy this and let me hear about it with a five-star review on Apple Podcasts.  

Special thanks to Abandoned Cart Expert for Sponsoring Inboxing Season 3. 
Ecommerce business owners, stop losing sales to cart abandonment, talk to the folks at abandoned cart expert and turn more abandoned carts into sales.  Check them out today at abandonedcartexpert.com

John Walsh is a digital fundraising specialist and founder at Nonprofit Campaign Lab. He has worked in nonprofits for over five years, where he began as a social media manager and eventually moved into email marketing. John fell in love with email marketing because of its real-time interaction, data analysis, and impact on communication. He returned to school to study digital marketing and focused on email marketing as his preferred channel. At his previous nonprofit, John worked to make email marketing more than just a tool in the toolbox, but a real communication channel with constant conversation. 

Join us as we take a deep dive into the world of email marketing for non-profits, and John shares his best practices to help non-profits maximize the impact of their email marketing efforts. 

Welcome to another episode of Inboxing, the podcast about email marketing. In this episode, I am joined by Emilia Tanase, a copywriter specializing in using storytelling techniques for eCommerce. Emilia shares her wealth of knowledge and experience in this area, providing valuable insights and tips for anyone looking to improve their email marketing strategy.

Throughout the episode, Emilia provides practical advice on incorporating storytelling into your email campaigns. She emphasizes the importance of using language that resonates with your target audience and creating a sense of urgency and excitement. 

Overall, this episode of Inboxing is a must-listen for anyone looking to improve their email marketing strategy. Emilia's expertise and passion for storytelling make for an engaging and fun discussion. Tune in to learn how to create more engaging and effective email campaigns through the power of storytelling.

Special thanks to Abandoned Cart Expert for sponsoring season 3 of Inboxing.  If you think you're losing too many sales to abandoned carts, it's a good time to talk to folks at Abandoned Cart Expert. Their abandoned cart optimization strategies will boost your abandoned cart flow, or you won't pay a dime.  That's their guarantee. 

Head to abandonedcartexpert.com today to learn more. 

Chase Dimond is the teacher.

He's pumping out tips, strategies, and more multiple times daily on social media. He's got a bigger following than anyone in the industry. 

How did he become this king of ECommerce Email?

Find out in the season finale of Inboxing Season 2.  

You'll also learn tips to grow your email marketing and take it to the next level. 

Enjoy.

Eli Weiss never didn't get a normal high school education and never went to any kind of college but that never stopped him from being passionate about creating great customer experiences that can grow a brand.  Because of that passion he's become a leading voice in the industry and sorta created a role that didn't exist before.  

Learn his amazing story but even more so, learn how to create great customer journeys with email. 

Emily Ryan is the Mailchimp Queen. 

I hope that doesn't offend anyone, but I don't know any other email marketing agency owner focused on Mailchimp. 

It was a pleasure talking to this aspiring actor turned email marketer because she's done so much to help companies and was more than happy to share her experiences with the inboxing audience.  

Thanks to Ongage for sponsoring.

If you're on the hunt for a new email marketing platform, check out Ongage. Get a free demo at hillelberg.com/ongage and save 10% on the first six months of service.

Liz Willits has 64k followers on Linkedin with good reason. 

She pumps out content that helps marketers and business people in their copy.  That helps her get noticed and helps to drive her thriving copywriting business.   

She was kind enough to come to Inboxing to share some of the great tips about copy.   It was amazing of her to join us and it was a great time making this episode.

Enjoy it wherever you listen to podcast and rate and review it on Apple Podcasts.

Thanks to Ongage for sponsoring.
If you're on the hunt for a new email marketing platform, check out Ongage.

Get a free demo at hillelberg.com/ongage and save 10% on the first six month of service.

Chris Byrne is a veteran in the email space. Having run Sensorpro for over 20 years has given him some degree of insight that many haven't reached yet.  He has a calming presence and he's a joy to listen to. 

So enjoy this episode and all episodes of Inboxing wherever you listen to podcasts.

Inboxing is brought to you by the great folks at Ongage.

Find out how ongage can help you get more from your email marketing by booking a demo at hillelberg.com/ongage.  You'll also save 10% on your first six months of service.

Jaina Mistry is a long time emailgeek.  She takes on her jouney to becoming Senior Manager of Email Marketing at Litmus and then goes on to provide tips and general approach to acheive great results in Email Marketing.

Marketers and business owners, this is an episode for you. 

Thanks to @litmusapp for letting her talk to Inboxing and thanks to Jaina for giving us your time and knowledge. 

Thanks for Ongage for sponsoring season 2.  Visit them at hillelberg.com/ongage.

Bogdan Mihalache is an email marketing expert primarily focused on Ecommerce and SAAS companies.  He came on the show and shared his experiences growing into the expert and things he's picked up along the way. 

Samar Owais is a proud hijab-wearing Pakistani woman that is also a big name in the email marketing world. She's done work for some big-name clients and has a growing list of students through her courses.  

Enjoy a frank discussion about the challenges she faces and gain a ton of email marketing tips.  

Mark Robbins is akin to NEO in the Matrix. When email developers were seeing walls he was seeing challenges to overcome and boy did he.  Mark has become the resource for email developers.  He came on Inboxing for a great discussion about his journey and email development. 

Pierre is the CEO and Founder of Mailsoar, a company that assists companies out of the spam folder and back to deliverability.  

We had a facinating discussion about the reasons companies go into spam and best practices to stay deliverable.  

Megan Boshuyzen wasn't looking to code emails but code found her and she fell head over heals not only for the work, but with the community that helped her get things done.  

Enjoy. 

Elliot Ross is a serial entrepreneur. He's founded two great companies, ActionRocket and Taxi for Email.  

We had an amazing discussion about the journey to building each of these companies and what's contributed to their success.  

Join and listen to this episode of How I Built it meets inboxing. Learn email tips and strategies and enjoy a great story.  

Avi Goldman is going places.  He's already built the hottest email builder on the planet, and he hasn't yet celebrated his 25th birthday.  

Parcel.io is his creation, and he's leveraged the emailgeek community to add fantastic functionality, and he's just getting started.  

Find out how this kid from Baltimore dropped out of college to work for one of the biggest SMTPs on the planet, fell in love with email, and decided to do something with it.  

Valentin was a pleasure to talk to. I loved relistening to our discussion, and I think you'll enjoy it as well.  

Valentin has an incredible journey, sincerity, and a love for creating great customer experiences.  

Listen, learn, and apply. Then subscribe, rate, and review. All brought to you by Ongage.

Dmitry Kudrenko is the founder of Stripo.  

He's also a proud Ukrainian from Dnipro.  We recorded this right around New Year's and we both couldn't have imagined what we be a few months later.  

I can't stop thinking about him and the entire Stripo team and wish for their safety and an end to this unjustified war. 

Well take your time getting used to his accept then soak it all in because there is a lot there. 

Thanks again to Ongage for sponsoring.  Visit hillelberg.com/ongage and book a demo to see how Ongage can help you grow your business. You'll also save 10% for the first six months.  

Radek is the CEO and Founder of Bouncer, an email verification tool.  In this episode, you'll learn about what it took to create Bouncer and how to stay in the inbox.  Our conversation was soo pleasant that I imagine it'll make for delightful listening.  So head to your favorite podcast platform and listen today.

Special thanks to our sponsor, Ongage.  Get the most from your email marketing program with Ongage.  Head to hillelberg.com/ongage today to schedule a demo and save 10% on your first six months.

Season Two starts with a bang! Ben Malki, Regional Vice President of Customer Success for Dynamic Yield, a company specializing in growing revenue by creating personalized experiences.  

Season Two will be releasing a new episode every Monday for the next 20 weeks!  Enjoy! 

Inboxing is brought to you by Ongage.

Learn more at hillelberg.com/ongage.

The Apple Privacy policy blocking user data back to ESPs is going to have a big impact on Email Marketing.  Join me to learn all about it with a panel of experts:

• Jay Oram - Senior Coder at Action Rocket
• Yanna Tory Aspraki - Deliverability Expert
• Lauren Meyer - EVP of Product Marketing & Brand Strategy at Socket Labs
• Emily McGuire - Founder, Flourish & Grit 
• Your host - Hillel Berg - Hillel Berg Email Marketing 

Inboxing goes How I Built This, as we interview Ross Andrew Paquette, and we hear from him the background of Maropost from startup ESP to dominant Commerce platform.  Maropost has a bright future, with Ross captaining this company to great places.  It should be fun to listen to, but it'll be even more fun to watch Maropost grow in the next few years. 

Dan Oshinsky gives a clinic how to do email marketing to drive connections with your audience and drive engagement.  He's a pleasure to listen to and it was a pleasure having him join me. 

Anyone looking to grow their business should give this episode listen and relisten.  I personally was inspired to do more in my email marketing from this guest. 

Enjoy.  

Inboxing hosts a panel discussion all about ⚡AMP for Email. 

Eliot Harper is an AMP pioneer that has consulted about ⚡AMP for Email to Salesforce among other brands.

Aquibur Rahman is a founder of Mailmodo, a platform to send interactive AMP-powered emails using custom templates for quick turnaround.

Together we discussed and hopefully clarified some of the confusing things about AMP for Email and you'll come out of this episode with a much better understanding of what AMP is and how it can increase engagement in the inbox.

Yanna-Torry Aspraki is a ninja in every sense of the word. She's actually an X-degree black belt and Email Marketing Deliverability Ninja.  She's super knowledgeable and fun too and that comes through in this episode.

Please listen, enjoy, subscribe, rate, and review us! 

Lisa shares her incredible journey from running logistics for the space shuttle at NASA to dreaming of a world where video worked seamlessly in the Inbox.  That dream produced Eyemail, a platform that can compress 60 seconds of video to 15kb and make it work in every inbox.    You gotta hear this. 

Andrew has quite a story and he generously shared it in this episode of Inboxing. From a traveling childhood to London to founding one of the first Internet Providers then accidentally becoming one the earliest ESPs.  This story will keep you entertained and you might learn something about email marketing on the way.

Danny Tal of Ongage gives us a very thorough overview of the email marketing world behind the curtain.  That is, to understand how emails get sent, shared IPs, dedicated IPs, deliverability, and much more.  

I've coined Jen Capstraw the "Email Queen" for good reason.  She's a trove of email wisdom and she shares it so generously on this episode of Inboxing. 

So if you want to know how you can use Email Marketing to grow your connections with your audience then take a listen.  It'll be well worth your while.

Kath Pay of Holistic Email Marketing joins the Inboxing podcast and unlocks the vault about all the tips to follow and things to watch out for in building your email marketing program. 

Inboxing hosts Lauren Meyer, currently the EVP of Product Marketing & Brand Strategy for SocketLabs.  Lauren's been a deliverability expert for a while and solidified that at her recent role at Kickbox as VP of Industry Relations and Compliance.  

We had a great time discussing the ins and outs of deliverability and great email marketing.  

If you enjoy the episode please subscribe and rate it. 

Jay Oram of Action Rocket fame joins Inboxing for a discussion about email development, advances, advantages, and much more. 
The inboxing podcast is a production of Hillel Berg Email Marketing.  An E-commerce Email Marketing Agency. 

Inboxing Episode 2 with Nikki Elbaz of Nikkielbaz.com.  Nikki has built a career in email marketing by writing groundbreaking risky emails that have paid off hugely.  It's no surprise she has written emails for brands like Shopify plus and Doodle and was head of Email for Copyhackers. 

She now is building her own consulting business and sells email marketing products to enable brands to do fantastic email marketing. 

Check her out at nikkielbaz.com