In-Ear Insights from Trust Insights

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https://www.trustinsights.ai/blog/2021/11/podcast-in-ear-insights-youtube-analytics-for-b2b-marketers/?pk_campaign=feed&#038
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In-Ear Insights: Responsible AI Part 2, Managing Bias

Wednesday, September 4, 2024 • Duration 00:00

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris tackle the issue of bias in AI, particularly managing bias in large language models. Discover real-life examples of how bias manifests and the potential consequences for businesses, including reputational damage and the reinforcement of harmful stereotypes. You will learn about a critical [...]

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In-Ear Insights: Product Market Fit and the Ideal Customer Profile

Wednesday, August 21, 2024 • Duration 00:00

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to use the power of Ideal Customer Profiles (ICPs) to achieve product market fit and accelerate your marketing success. You’ll learn practical strategies for leveraging ICPs to validate your product ideas, ensuring you are building solutions your target audience truly [...]

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In-Ear Insights: Generative AI and Professional Development

Wednesday, June 12, 2024 • Duration 00:00

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative AI and professional development, the importance of subject matter expertise when using AI for marketing tasks, such as analyzing backlink data. You’ll learn why relying solely on AI-generated insights without understanding the underlying data can be risky. Katie and Chris [...]

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{PODCAST} In-Ear Insights: Organizational Change and the Great Resignation

Wednesday, April 13, 2022 • Duration 00:00

In this episode of In-Ear Insights, Katie and Chris discuss the impact of the Great Resignation on organizations and how marketers should be thinking about preserving institutional knowledge. How do you anticipate and protect your organization from unexpected (or expected) departures, ensuring you can still meet your goals and create the kind of impact you [...]

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{PODCAST} In-Ear Insights: Google Search Console and SEO Tool Data

Wednesday, March 30, 2022 • Duration 00:00

In this episode of In-Ear Insights, Katie and Chris examine discrepancies between Google Search Console data and third-party SEO tool data. What are the major differences? What actions should we take with each of the datasets? What purposes and functions are appropriate for each dataset? How should we better use Google Search Console data? Take [...]

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{PODCAST} In-Ear Insights: TikTok and Social Media Analytics

Wednesday, March 16, 2022 • Duration 00:00

In this episode of In-Ear Insights (the Trust Insights podcast), Katie and Chris discuss the data available to marketers for social media analytics around TikTok, plus an in-depth discussion of influencer analytics and how to identify influencers on TikTok. Tune in to find out how – and get your copy of the new paper at [...]

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{PODCAST} In-Ear Insights: Process Development for Marketing Technology

Wednesday, March 9, 2022 • Duration 00:00

In this week’s In-Ear Insights, Katie and Chris walk through effective process development for marketing, especially marketing technology. Listen in as they work out the process for setting up a Twitter hashtag monitoring bot for Social Media Marketing World. [podcastsponsor] Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the [...]

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{PODCAST} In-Ear Insights: Introduction to Web3

Wednesday, March 2, 2022 • Duration 00:00

In this week’s In-Ear Insights, the Trust Insights podcast, Katie and Chris tackle the basics of blockchain, cryptocurrencies, and NFTs under the umbrella of “Web3”. What is it? How does it work? Why should you care? What are the business implications and strategies you should pursue? Tune in to find out! [podcastsponsor] Watch the video [...]

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{PODCAST} In-Ear Insights: What is Data Analytics?

Wednesday, February 23, 2022 • Duration 00:00

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris dig into data analytics. What is data analytics? How is it different than, say, marketing analytics? What are the prerequisites for data analytics? Learn all this and much more in this episode. [podcastsponsor] Watch the video here: Can’t see anything? Watch it [...]

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{PODCAST} In-Ear Insights: Data Visualization Principles and Basics

Wednesday, February 16, 2022 • Duration 00:00

In this week’s In-Ear Insights, Katie and Chris discuss how marketers and business folks should approach data visualization, reports, and dashboards. What are some of the best – and worse – practices in data viz? You’ll also learn the secret of great data visualization: user stories. Tune in to find out how! [podcastsponsor] Watch the [...]

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In-Ear Insights from Trust Insights – Details, episodes & analysis

Podcast details

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In-Ear Insights from Trust Insights – Details, episodes & analysis

Podcast details

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Apple Podcasts

Spotify

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Other99+

Youtube1

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Youtube1