Explore every episode of the podcast Imperfect Marketing
Dive into the complete episode list for Imperfect Marketing. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Why Sales Feels Icky (And How to Fix It) | Jonny Holsten
In this episode of Imperfect Marketing, I sit down with Jonny Holsten of BridgeSelling to unpack why sales gets such a bad reputation—and how to fix it. We dive into what actually works in modern sales conversations (hint: it’s not scripts or pressure).
Jonny shares his journey from marketing into sales strategy and how that shift led to his book Fix Your Broken Sales Calls. Together, we explore how to move from chasing leads to building meaningful, problem-solving conversations.
Here’s what we cover:
From Leads to “Best Fit” Clients
Why all leads are not worth your time
The 4-part framework for identifying a true “best fit” customer
How narrowing your focus actually increases conversions
Why Sales Feels “Icky” (and How to Fix It)
The real reason selling feels uncomfortable for so many people
Why belief in what you’re selling changes everything
The difference between pushing a sale and solving a problem
The Power of Better Questions
How great sales conversations start with curiosity, not pitching
Why most salespeople skip identifying the real problem
A simple technique to get prospects to open up more
If sales has ever felt uncomfortable, awkward, or forced—this episode will change how you think about it.
Ready to make sales feel natural (and actually work)? Tune in.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
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From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
In this episode of Imperfect Marketing, I sit down with Stephanie Sylvestre, founder of Avatar Buddy, to explore how AI is reshaping the way businesses operate—and why human skills matter more than ever.
Stephanie shares her fascinating journey from corporate IT leadership to building an AI-powered company, along with the lessons she’s learned along the way (including a few hard-earned ones she hopes you won’t have to repeat).
We dive into how businesses can actually use AI effectively—without losing their values, their culture, or their competitive edge.
In this conversation, we discuss:
The Human Skills That Matter Most in an AI World
Why resilience is essential when working with AI (hint: your first output isn’t your best)
How creativity and resourcefulness give you a competitive advantage—especially in fast-changing environments
The critical role of problem-solving and critical thinking when AI sounds right… but isn’t
Why these “human skills” are becoming the real differentiator in an AI-driven world
Demystifying AI for Businesses
What AI agents actually are—and how they can streamline your workflows
How AI can save massive amounts of time when used strategically
Why understanding your data is just as important as understanding the technology
The biggest mistake organizations make when adopting AI too quickly
Responsible AI: Where Ethics Meet Execution
Why responsible AI starts with people—not the technology
How your data directly shapes your AI outcomes (for better or worse)
Practical ways to build ethical guardrails into your AI systems
Why transparency, ownership, and respect for content matter more than ever
AI, Leadership, and Company Culture
How AI can actually strengthen (not weaken) your company culture
Why leaders need to treat AI like any other business initiative—with clear goals and strategy
The importance of starting small, iterating, and evolving your AI implementation
How AI can reduce internal friction and improve team dynamics
Key Takeaways for Marketers and Leaders
You’re not selling AI—you’re selling trust
AI won’t replace people, but people who use AI effectively will have a clear advantage
Your values should guide how you implement and use AI
Success with AI comes from clarity, strategy, and continuous iteration
Whether you're just starting to explore AI or looking to refine how you’re using it in your business, this episode offers a grounded, practical perspective on what it really takes to succeed.
Are you ready to use AI in a way that actually supports your business—and your values? Tune in to learn how to make AI work with you, not instead of you.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
In this episode of Imperfect Marketing, I sit down with Virginia Elder, podcast strategist and founder of a podcasting-for-business agency. We talk about how podcasting builds trust, drives leads, and becomes a powerful growth tool—without chasing perfection.
We cover:
Why Imperfection Builds Trust
How over-editing hurts connection
Why pauses, breaths, and authenticity matter
The danger of sounding “too polished”
Podcasting for Business (Not Just Downloads)
Why podcasts should support your core business
How podcasting turns listeners into leads
Why sponsorships aren’t the best fit for most service businesses
The C.R.A.F.T. Framework
Content: Speak directly to your ideal client’s real concerns
Repurpose: Turn episodes into video clips, emails, blogs, and posts
Ask: One clear call to action—every time
Feature: Guests who serve your audience and business goals
Track: Measure leads, referrals, speaking gigs, and opportunities
Practical Podcasting Advice
Start monthly if weekly feels overwhelming
Use tools like Riverside or Descript to simplify production
Choose a podcast name people actually search for
If you’re using (or considering) a podcast as part of your marketing strategy, this episode will help you stop overthinking and start using it intentionally.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
In this episode, Kendra Corman explores the humorous and cautionary side of AI in content creation, sharing notable AI blunders and offering practical advice for marketers using AI tools.
Key Takeaways:
AI can make significant errors, from fabricating legal cases to misinterpreting historical images.
While useful for idea generation and first drafts, AI requires human oversight and fact-checking.
AI struggles with context, emotion, and cultural nuances, necessitating human input for sensitive topics.
Use AI as a tool for inspiration, not as a replacement for human creativity and intelligence.
AI is a powerful tool in marketing, but it's important to use it wisely. Remember: AI is the copilot, not the autopilot, in your content creation journey.
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Kendra talks imperfect marketing with Kyle Mealy, a dynamic leader, teacher, and speaker who specializes in unlocking trapped potential in entrepreneurial businesses and their leaders. Kyle is a fractional Chief Revenue Officer for small businesses, helping them align their marketing and sales strategies for maximum growth.
Topics covered in today's conversation include:
The importance of aligning marketing and sales strategies
How to define and measure profitable return on investment (ROI) for marketing and sales
The concept of ROASS (Return on All Sales and Marketing Spend)
Why marketing should be the "tip of the spear" in revenue generation
The "7x7" rule in marketing: reaching your audience seven times in seven different ways
How fractional C-suite roles can benefit small businesses
The challenges of marketing your own business, even as an expert
Resources:
Traction by Gino Wickman (EOS - Entrepreneurial Operating System): https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
In this episode, Kendra Corman discusses the use of AI-powered tools for idea generation, email outlining, and writing. She introduces ChatGPT, Claude.ai, and Perplexity.ai as her favorite AI assistants. These tools can help with generating ideas, structuring email content, overcoming writer's block, conducting research, and experimenting with different tones and styles.
Highlights:
AI-powered tools can assist with idea generation, email outlining, and writing.
ChatGPT, Claude.ai, and Perplexity.ai are useful AI assistants for marketers.
These tools can help overcome writer's block and provide research assistance.
Experimenting with different tones and styles can be done using AI tools.
AI tools should enhance creativity, not replace it.
AI tools are here to enhance your creativity, not replace it. Start small by incorporating AI into your email marketing process and watch your productivity soar.
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Tom Amate, CEO and co-founder of Entail AI, discusses common organic marketing mistakes and the importance of creating high-quality content. He emphasizes that while AI can be a valuable tool, simply generating content with AI without adding value or differentiation is a mistake.
Highlights:
Avoid the mistake of generating content with AI without adding value or differentiation.
Prioritize SEO and organic marketing by building a proper website and creating high-quality content.
Streamline content creation and optimize conversion rates with Entail AI's CMS plugin and CRO software.
Run experiments and test ideas before building them to ensure success in marketing.
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Kendra Corman explores email marketing strategies that keep clients engaged and returning for more in this informative episode of Imperfect Marketing.
Highlights:
The cost advantages of retaining customers versus acquiring new ones
Techniques for building a quality email list with compelling lead magnets
How personalization and segmentation enhance email marketing effectiveness
Essential types of retention emails, including welcome, thank you, and re-engagement messages
Insights from HubSpot's successful B2B email marketing approach
In the world of marketing, perfection is way overrated. It's all about making genuine connections and providing value.
This episode offers valuable insights for marketers at all levels, demonstrating how to transform your email list into a powerful tool for business growth. Tune in to learn practical strategies for creating an email marketing plan that keeps your customers coming back.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
In this episode, Kendra Corman sits down with Erin Craske, a leadership and business coach with extensive experience in international multi-level companies, to discuss common mistakes businesses make in marketing and branding.
Erin Craske is the author of a comprehensive book on brand and business strategy, bringing over 20 years of experience to help businesses avoid common pitfalls and achieve sustainable growth.
Highlights:
The importance of understanding the 'why' behind business issues rather than focusing solely on best practices.
Why businesses should prioritize long-term profitability over short-term return on investment.
The dangers of constantly changing directions and how it depletes resources and creates disengagement.
The critical role of strategy in guiding business decisions and avoiding the 'headless chicken' syndrome.
The significance of psychology in marketing and understanding customer behavior.
Whether you're a seasoned business owner or just starting out, this episode offers valuable insights into creating a solid brand strategy and avoiding common marketing mistakes. Tune in to learn how to transform your business approach and achieve sustainable success.
A gift of two full coaching sessions to the listeners
A 50% discount on the strategy guide - all-in-one marketing toolbox - using EFFORTLESS code at the TGBBS checkout
Freebies: business surveys, marketing frameworks, quotes, and strategy guide materials
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
In this episode, Kendra Corman addresses common obstacles and provides actionable strategies to overcome them.
Highlights:
Boost open rates with creative subject lines and effective list segmentation.
Improve click-through rates by injecting personality and using engaging content.
Minimize unsubscribes by setting clear expectations and offering subscription options.
Overcome time constraints by prioritizing email marketing and repurposing existing content.
Generate fresh ideas by understanding your audience and leveraging storytelling techniques.
Whether you're struggling with open rates, engagement, or finding time for email marketing, this episode offers valuable insights to help you become an email marketing rock star. Tune in to learn how to turn challenges into opportunities for growth and connection with your audience.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Adrian Moreno shares his journey into email marketing and the power of building an email list.
He emphasizes the importance of marketing to the people who already have the trust of your buyers and getting endorsed by them. He discusses the misconceptions of email marketing, including the belief that people don't want to read emails and that people get bothered by too many emails.
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Kendra Corman is the host of Imperfect Marketing and a seasoned marketing strategist dedicated to helping businesses leverage email marketing to create cohesive and effective marketing strategies. With extensive experience in corporate marketing and a passion for integrating various marketing channels, Kendra shares practical tips and insights to help businesses build stronger relationships with their audiences and drive more revenue.
Topics Discussed:
Importance of Integrating Email Marketing with Overall Marketing Strategy
Consistency in Branding and Messaging Across
Driving Traffic and Engagement Through Email
Leveraging Automation for Targeted, Personalized Journeys
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Nancy Zare, creator of the Likeability System, joins Kendra Corman to discuss how to convert prospects into clients by building rapport and understanding their buying styles. They explore the importance of likeability in sales, the four buying styles, and the role of spirituality in communication. Nancy emphasizes the need to adjust your communication style to match the buyer's preferences and the importance of not giving up on marketing strategies that may not initially work.
Topics Discussed:
Importance of understanding the buyer's perspective.
Adapting the sales approach to match the buyer's style.
Importance of working with clients who match the right style.
Benefits of referring prospects who don't match your style to colleagues.
Characteristics of the ideal client: go-getters, intellectually savvy, and driven to serve others.
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
In this episode, Kendra Corman shares a powerful classroom story that turned into a real-world lesson on integrated marketing communications. What started as a nonprofit fundraising case study became a master class—taught by her students—on how marketing channels work best when they work together.
Kendra walks through how three student teams tackled a struggling nonprofit gala and what their insights reveal about building a smarter, more intentional marketing mix.
The Classroom Experiment That Changed the Conversation
Students were asked to defend one of three fundraising strategies for a nonprofit facing rising costs and declining attendance:
Keep the traditional annual gala
Pivot to digital-first campaigns
Replace the gala with smaller community events
Each team had to consider donor segments, demographics, and capacity—and challenge one another’s assumptions. The surprising outcome wasn’t which strategy “won,” but what the students realized next.
The Big Insight: It’s Not Either/Or
The breakthrough moment came when a student asked: Why do we have to pick just one? That question reframed the entire exercise.
The final recommendation combined:
A smaller, more focused gala for older donors and sponsors
Community events to engage younger and niche audiences
Digital marketing to expand reach and accessibility
Instead of abandoning what worked, they built around it.
What Integrated Marketing Actually Looks Like
Kendra connects the classroom lesson to real client work, sharing how successful nonprofits:
Keep core efforts that still serve a specific audience
Add complementary channels based on donor segments
Grow intentionally without overwhelming their teams
The key isn’t doing everything—it’s choosing the right mix and scaling with purpose.
A Simple Framework to Evaluate Your Marketing
Kendra offers three questions to help evaluate whether your current marketing mix makes sense:
Is it working—or just comfortable? Signs of “comfortable but not working” include declining results, increasing effort, and doing things out of habit.
If it’s working, do you have capacity to grow? If you do, consider one small addition that reaches an audience you’re currently missing.
Is it working, but exhausting you? If you’re drowning to maintain it, something needs to change—working smarter matters.
This framework helps you decide whether to refine, add, or replace parts of your strategy without burning everything down.
Key Takeaways
Don’t abandon what works just because something new appears
Don’t rely on one channel if it leaves you vulnerable
Be intentional about your marketing mix—not reactive
Capacity is a constraint, not a strategy
Kendra closes by inviting listeners to reflect on their own “why pick one?” moment and consider how their marketing channels could work better together.
If you’ve ever felt stuck choosing between what’s familiar and what’s new, this episode offers a smarter way forward—one
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
In this episode, Kendra Corman discusses the power of personalization in email marketing. She explains why personalization matters and how it can help grow your business. Kendra emphasizes the importance of segmentation and tailoring content to specific groups. She provides best practices for creating personalized emails, including using conversational and relatable tones, offering value and solving problems, and incorporating storytelling and humor.
Topics Discussed:
Importance of personalization in email marketing
Strategies to create meaningful connections through tailored content
The role of segmentation based on interests, behaviors, and demographics
Crafting compelling subject lines to boost open rates
Common mistakes to avoid in personalization strategies
Balancing promotional content with value-driven emails
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Sami is a digital marketing strategist focused on helping small to mid-size nonprofits and businesses grow through marketing. She is also the host of the podcast Digital Marketing Therapy, where she supports nonprofits in raising more money online. With extensive experience in digital marketing, Sami specializes in using websites, social media, content, and email marketing to enhance online fundraising and retention efforts.
Topics Discussed:
➡️ Strategies for Increasing Website Conversions ➡️ Importance of Audience-Focused Website Content ➡️ Effective Use of AI in Marketing ➡️ Consistent Communication and Email Marketing
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
In this episode, Kendra Corman discusses the importance of measuring the success of email marketing campaigns. She emphasizes the need to understand key metrics, such as open rates, click-through rates, conversion rates, bounce rates, unsubscribe rates, and list growth rate. Kendra also highlights the significance of setting your own benchmarks based on historical performance and audience feedback. She advises focusing on the quality of content and aiming for a smaller, highly engaged list rather than a large, disengaged one.
Topics Discussed:
Understanding key metrics is crucial for refining email marketing strategies and improving engagement.
Setting your own benchmarks based on historical performance and audience feedback is more valuable than comparing to industry standards.
Quality of content and engagement rates are more important than the size of the email list.
Measuring the success of email marketing campaigns is essential for optimizing strategies and achieving desired outcomes.
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
In this episode of Imperfect Marketing, host Kendra Corman interviews Brenda Meller, a LinkedIn coach and marketing expert. They discuss marketing tips for non-marketers, emphasizing the importance of consistency, creating a marketing plan, and leveraging social proof. They also discuss the value of email marketing and the power of building relationships in marketing.
Brenda Meller is a LinkedIn Coach and Chief Engagement Officer at Meller Marketing. Brenda is a former corporate marketer turned entrepreneur, national speaker, and author of "Social Media Pie: How to Enjoy a Bigger Slice of LinkedIn." She also hosts the podcast "Enthusiastically Self-Employed."
Topics Discussed:
Marketing Tips for Non-Marketers
Importance of consistent marketing efforts.
Breaking down marketing into manageable parts: visual elements, video, website, and overall brand messaging.
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Episode 223: Turning Subscribers into Clients: Effective Email Marketing Strategies with Host Kendra Corman
Kendra discusses the essential aspects of turning email subscribers into paying clients through effective email marketing strategies. She covers the subscriber journey, nurturing leads, and creating targeted campaigns to drive conversions.
Highlights from today's episode include:
Understanding the subscriber journey: awareness, consideration, and conversion
Crafting a strong welcome series to make a great first impression
Providing consistent value through educational, inspirational, and interactive content
The importance of segmentation and personalization in targeted campaigns
Encouraging conversions with clear calls to action and urgency
and more.
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
In this episode of Imperfect Marketing, Kendra Corman chats with Drewbie Wilson, a dynamic professional known for his exceptional journey from tech support to vice president of a multimillion-dollar consulting company. Drewbie shares insights into effective communication, lead generation, and the power of social media in building successful businesses.
Topics Discussed:
Living by Mottos: “Call the Damn Leads” and “Crush the Day Before It Crushes You.”
Time Management: Understanding the value of time and making the most of it.
Social Media as a Tool: Leveraging social media for professional success while avoiding time wastage.
Importance of Communication: The power of direct communication in resolving issues and building trust.
Sales Strategies: The significance of calling leads and maintaining open lines of communication.
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Episode 221: Email Marketing and Your Brand: Building Trust and Recognition with Host Kendra Corman
Kendra discusses the essential role of email marketing in building trust and brand recognition. She highlights the importance of consistency, engaging content, and maintaining a recognizable brand voice.
Highlights from today's episode include:
The importance of consistency in email marketing
Strategies for creating valuable and engaging email content
The significance of brand recognition and visual consistency
Practical tips for building and nurturing your email list
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Cash Miller, CEO of Achieve Entrepreneur and Coworking Center, shares his journey as an entrepreneur and the importance of building a business that is saleable. He emphasizes the loneliness of entrepreneurship and the need for a support system. Cash discusses the value of coworking centers and mastermind groups in connecting entrepreneurs and providing a space for collaboration and problem-solving. He also highlights the importance of customized marketing strategies and the need for patience and consistency in marketing efforts.
Join Kendra every Tuesday and Thursday for more insights into the world of marketing and entrepreneurship.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Episode 219: Balancing Promotion and Value in Your Emails with Host Kendra Corman
Kendra discusses the tricky balancing act of blending promotion and value in your email marketing. She shares insights on how to engage your audience without coming off as overly promotional and how to build trust and loyalty through valuable content.
Highlights from today's episode include:
The importance of balancing promotion and value in emails
Strategies for providing educational, inspirational, and entertaining content
Tips for creating compelling promotions that resonate with your audience
The role of segmentation and personalization in email marketing
Practical steps to review and adjust your current email strategy
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
In today's episode, Kendra is joined by TJ Murphy, owner of Hite Digital Bend and publisher of World Local Central Oregon. TJ guides adventurous entrepreneurs in clarifying their messaging, developing effective marketing strategies, and gaining freedom in their business. He also hosts the Adventurous Entrepreneurs podcast, exploring entrepreneurial journeys to inspire and inform others. Welcome, TJ!
Topics Discussed:
Designing your business around your life
Building systems and partnerships for freedom
Intentional time management and scheduling
Leveraging unique business solutions like franchising
Benefits of podcasting for personal and business growth
Join us every Tuesday and Thursday for more insights and tips on Imperfect Marketing. Until next time, have a great rest of your day!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
In this episode of Imperfect Marketing, I sit down with Danielle Hayden, founder of Kickstart Accounting, to talk about healthy business spending—and how investing in the right places can actually improve your profitability (instead of living in “cut back” mode forever).
Danielle shares her journey from hairstylist to corporate accounting to building Kickstart Accounting, and breaks down the benchmarks business owners under $500K/year can use to spend smarter and grow sustainably. We discuss:
The Truth About “You Have to Spend Money to Make Money”
Why entrepreneurs often assume the answer is always “spend less” (and why that’s not usually the fix)
How money stories from personal life can mess with business decisions
What “healthy spending benchmarks” reveal about what’s normal—and what’s not
Healthy Spending Benchmarks That Support Growth
Advertising + marketing: why you should group everything visibility-related together (including podcasts + marketing tools)
Outside services: when hiring experts (bookkeeping, tax, attorney, VA, ops) becomes essential
Payroll + paying yourself: why not paying yourself creates resentment (and can impact relationships at home)
Cash Flow + Systems That Keep You in Business
Why “bill early, bill often” is a CEO-level move
How better tools and automations can reduce chaos and stabilize cash flow
Why relying on manual invoicing and checks keeps businesses stuck in survival mode
Profit, Growth, and the Reality of Seasons
What it means if you’re highly profitable but exhausted (and why that’s a red flag)
Why breaking even can be okay for a season—but not forever
The long-term goal: building a healthy business with 10–15% profit after expenses
Biggest Marketing Lesson Learned
“Do it anyway”: how showing up imperfectly builds confidence and momentum over time
Whether you’re trying to grow, hire support, or simply stop feeling tense every time you look at your numbers, this episode will help you rethink spending as a strategy—not a punishment.
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Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we're chatting through the lifecycle of an email subscriber.
Subscription Moment: Importance of clear expectations.
Welcome Sequence: First impressions matter.
Nurturing Phase: Keeping the relationship alive.
Handling Unsubscribes: Graceful exits and moving on.
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From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
In this episode, Kendra Corman and Josh Muskin discuss the impact of AI on content strategy for B2B brands. They explore the evolution of AI-generated content and its effect on organic search results. They also delve into the challenges of targeting in digital marketing and the importance of creative and data in campaigns. The conversation highlights the role of copywriters in leveraging AI as a research enhancement tool and emphasizes the need for marketers to adapt to changing trends and provide value to their audience.
Thank you for tuning in! If you learned something valuable from this episode, please rate and subscribe from wherever you're listening or watching. Join us every Tuesday and Thursday for more insights and discussions on Imperfect Marketing. See you next time!
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From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we're diving into the fascinating world of email sales psychology.
Main Points:
Scarcity: Limited time offers create urgency.
Social Proof: Use testimonials and success stories.
Authority: Share expertise and partner with influencers.
Trust: Prioritize subscribers' experience and honesty.
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From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Welcome to Imperfect Marketing Podcast with your host, Kendra Corman
In today's episode, we have a special guest, Max Ivy, a blind serial online entrepreneur with over 15 years of experience. Max is passionate about advocating for accessibility and inclusion, and he shares valuable insights on how business owners can benefit from making their websites and content accessible to all.
Guest Bio: Max Ivy is a blind serial online entrepreneur who has dedicated over 15 years to advocating for accessibility and inclusion. He leverages his lived experience to educate business owners on the importance and benefits of accessibility, sharing his expertise through writing, speaking, teaching, consulting, and podcasting.
Thank you for joining us on another episode of Imperfect Marketing. Remember to rate and subscribe if you learned something new today. Join Kendra every Tuesday and Thursday for more insights and tips.
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From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we're discussing the ridiculously important but often overlooked topic of email list hygiene.
Key Points:
Remove inactive subscribers - Say goodbye to those who haven't engaged in months.
Segment your list - Organize subscribers for targeted content.
Validate email addresses - Weed out invalid and fake emails.
Implement a re-engagement campaign - Win back disengaged subscribers.
Make unsubscribing easy - Respect preferences and maintain reputation.
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From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Colin Sandberg is a multi-business owner and founder of FinElevate, a strategic finance firm helping business owners leverage their numbers to make money. As the CEO of manufacturing, distribution, and service businesses, Colin developed a passion for demystifying small business finance and supporting entrepreneurs in achieving their dreams.
Join Kendra every Tuesday and Thursday for more insights on Imperfect Marketing. If you enjoyed this episode, please rate and subscribe!
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From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
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From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
In this episode of Imperfect Marketing, Kendra Corman interviews guest Stæven Frey, the founder and chief brand scientist at Quantum Branding. He specializes in leveraging brand science to help purpose-driven brands disrupt their markets and establish themselves as industry authorities.
Remember to join Kendra every Tuesday and Thursday for more insights into marketing strategies and brand development. Subscribe and rate us wherever you listen to podcasts!
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From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
In this episode of Imperfect Marketing, Kendra Corman explores enhancing email engagement through interactive elements.
Main Points:
Importance of Interactive Emails
Engaging Elements like Quizzes and Polls
Optimizing for Desktop and Mobile
Understanding Email Client Limitations
Strategic Integration for Audience Engagement
Join Kendra every Tuesday and Thursday for more insightful discussions on marketing strategies and innovations. Engage with us and enhance your marketing toolkit!
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From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Welcome to Imperfect Marketing Podcast with your host, Kendra Corman. Today's episode features Alesia Galati, an expert in podcast launching and management.
"Mastering Podcast Marketing with Alesia Galati"
Guest Bio: Alesia Galati has been deeply involved in the podcasting industry since 2015. With her extensive background in marketing and digital content, Alesia has successfully assisted coaches and thought leaders in launching over 50 podcasts. She specializes in creating seamless podcast management systems to ensure nothing is overlooked.
Join Kendra Corman every Tuesday and Thursday for more insightful discussions on the Imperfect Marketing Podcast!
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From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
In this episode of Imperfect Marketing, host Kendra Corman sits down with Audrey “Tech Diva” Wiggins—an early tech adopter with deep marketing instincts—to talk about how entrepreneurs can use technology without losing the human touch.
Audrey shares how her love of innovation started long before today’s tools, and how business owners can stay focused, credible, and authentic while navigating constant change. We discuss:
The Tech + Human Balance in Modern Marketing
Why you should evaluate what you’re already using before chasing the “next shiny thing”
How to keep the “human factor” front and center through messaging and real customer access
Why customer service is still a core marketing strategy—inside companies and out
How to Avoid Getting Overwhelmed by Trends
The “pick 1–2 things and work them hard” approach (then automate as you grow)
Why choosing platforms you actually enjoy helps you stay consistent and authentic
When to delegate to tech vs. when it’s time to bring in a VA or support team
A Real Transformation Example
The “Frankenstein website” problem: patchwork sites that look old, cluttered, and confusing
Why a modern website isn’t just prettier—it’s functional, cleaner, and improves the customer journey
The importance of mobile-friendly design (because your clients live on their phones)
Branding Mistakes That Quietly Cost You Business
Why using Gmail/Yahoo/AOL for a business email hurts credibility—and what to do instead
How a clean email signature supports your brand without being “chunky” or overwhelming
The self-promotion gap: why many entrepreneurs hesitate to post their own content (even when their audience is already engaged)
A Hard Marketing Lesson Learned
How choosing the wrong advertising channel can waste money fast
Why “liking the salesperson” isn’t a strategy—knowing your market and ROI is
When advertising does make sense without ROI: “passion investments” that support causes you care about
If you’ve ever felt torn between keeping up with tech and staying authentic—or you’ve been tempted by marketing opportunities that don’t actually match your audience—this episode will give you a sharper, calmer way forward.
Connect with Audrey: Subscribe to her weekly newsletter: https://www.altogether.biz Her weekly newsletter, packed with actionable marketing insights, tech trends, and resource tools designed to sharpen their skills and fuel business growth.
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From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, "Beyond Open Rates: The True Measures of Email Marketing Success"
Episode Overview
AI Rhyme Introduction: Kendra begins with a creative nursery rhyme about email metrics.
Open Rates Misconception: Discussing the limited value of open rates in gauging true engagement.
Importance of Email Engagement: Emphasizing actions beyond opens, such as clicks and purchases.
Evaluating Email Performance: Analyzing the effectiveness of emails beyond the superficial data.
Join Kendra every Tuesday and Thursday for more insights into effective marketing strategies!
Resources
Constant Contact
ConvertKit
Apple's Mail Privacy Protection and its impact on email metrics
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From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Atiba D'Souza, known as the "content Superman," boasts decades of experience running a specialized agency, integrating his deep technical skills with a keen understanding of social media cultures and Google's algorithms. His approach to content creation is both tactical and technology-driven, aiming to achieve top Google rankings and create meaningful connections through video.
Join Kendra every Tuesday and Thursday for more insights into imperfect marketing strategies that drive results. Don't forget to rate and subscribe!
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From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Join Kendra every Tuesday and Thursday for more insights into effective marketing strategies. Don't forget to subscribe, rate, and review!
Contact Info:
Website: www.KendraCorman.com
Email: support@KendraCorman.com
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From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Natalie Doyle Oldfield is the president of Success Through Trust and author of "The Power of Trust." Recognized as a leading expert in trust for B2B businesses, her insights have been featured in The Economist. With extensive experience in marketing and sales roles, she has dedicated her career to understanding and teaching the dynamics of trust in business relationships.
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!
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From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we discuss embracing the Gmail Promotions Tab.
Episode Highlights:
About the Promotions Tab
Factors for Email Categorization
Benefits of the Promotions Tab
Best Practices for Email Design
Resources Mentioned:
Kendra's Subject Line Tips: https://kendracorman.com/subjectlines
Thank you for joining Kendra on the Imperfect Marketing Podcast. Be sure to tune in every Tuesday and Thursday for more helpful episodes.
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From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we are joined by Marco Torres, the founder of MarketingBoost.com.
Marco Torres has revolutionized the way businesses approach sales and marketing through value-added incentives. With a strong background in incentive-based marketing, Marco teaches entrepreneurs how to boost their sales without resorting to discounts. He has built a community of over 27,000 active business owners who have significantly scaled their businesses using his strategies.
Topics Discussed:
Incentive-Based Marketing: The philosophy behind preferring value-added incentives over discounts.
Avoiding Discounts: Why discounts can be harmful to your business's profitability and brand.
Marketing Boost: An introduction to MarketingBoost.com and its impact on customer engagement and sales.
Lessons Learned: Marco's insights on marketing strategy adaptability.
Thank you for joining Kendra every Tuesday and Thursday for insightful and actionable marketing strategies on the Imperfect Marketing Podcast. Remember, it's all about progress, not perfection.
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From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Today, we're exploring the transformative power of AI in customer service. As brands increasingly turn to artificial intelligence to bolster their customer support, understanding the nuances of AI deployment becomes essential. Kendra Corman delves into this topic, shedding light on the advantages, best practices, and challenges of AI in customer service.
Key Takeaways:
24/7 Availability: AI's capability to offer round-the-clock support
Personalization: Leveraging AI for tailored customer support
Human-AI Collaboration: The importance of integrating human insights with AI efficiency
Real-World Implementations: Insights into successful and problematic AI deployments
Join Kendra every Tuesday and Thursday for more insights into marketing imperfections and strategies.
Resources:
ManyChat: https://manychat.com/
Discover how ManyChat can automate your customer interactions on Instagram and Facebook. DM Imperfect Marketing on Instagram (@KendraCormanCoach) for a link to the podcast and more information.
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From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Cindy Chang has an impressive background in marketing, having contributed to the success of iconic brands before embarking on an entrepreneurial journey. Today, she specializes in assisting founders and creatives in building their brands from scratch, focusing on those with unconventional gifts looking to break into or redefine their respective industries.
Join Kendra every Tuesday and Thursday for more insights and expert advice on the Imperfect Marketing Podcast. Remember, perfection is not required to make an impact.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
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From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Welcome to this episode of the Imperfect Marketing Podcast, where we dive into the nuances of maximizing productivity for entrepreneurs. Join us as Kendra Corman unravels effective strategies for navigating the multifaceted roles entrepreneurs often juggle. Today's conversation sheds light on practical approaches to enhance productivity, ensuring you make the most of your time and resources.
Topics Covered in Today's Conversation:
· Maximizing Productivity using Time Blocking
· Outsourcing and Delegation
· The Pomodoro Technique
Episode Resources:
· Eisenhower Matrix: A strategic tool for prioritizing tasks: https://asana.com/resources/eisenhower-matrix
· Pomodoro Technique: A time management method to boost mental agility.: https://en.wikipedia.org/wiki/Pomodoro_Technique
· Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan and Dr. Benjamin Hardy: https://www.amazon.com/Who-Not-How-Accelerating-Teamwork-ebook/dp/B0867ZJ151
Join Kendra every Tuesday and Thursday as she explores the imperfect journey of making progress and growing through marketing. Whether you're tackling marketing single-handedly or leading a team, this episode is packed with actionable strategies to elevate your productivity and push your entrepreneurial endeavors to new heights.
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From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Welcome to Episode #198 of the Imperfect Marketing Podcast with Kendra Corman featuring special guest Brett Deister, podcaster and host of Digital Cafe.
Brett Deister is an experienced podcaster with several shows under his belt, including the popular Digital Coffee series. Known for his expertise in digital marketing and technology, Brett brings a wealth of knowledge about podcasting trends, tech gear, and content creation.
Topics Discussed:
Podcasting Trends: AI and Video
Tech in Podcasting
Audio Quality Importance
AI in Content Creation
Cost-Effective Tools and Resources
Guest Information:
Podcast: https://digitalcafe.media/audio/10120
https://www.linkedin.com/in/deisterb/
Join Kendra every Tuesday and Thursday for more insights into marketing imperfections and expert advice!
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From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Work Slop: Why AI Shortcuts Are Costing Teams More Than They Save
Ever get an email, doc, or deck from someone and instantly think, “This is… not it”? In this episode, we’re digging into the rise of work slop—the vague, messy, low-quality output that shows up when AI is used as a replacement for thinking instead of a tool for support.
Kendra sits down with Sue Justice, founder of Emory HR, to talk about why this isn’t just an AI problem—it’s a performance, communication, and leadership problem that businesses can’t afford to ignore.
We explore:
What “Work Slop” Is (and Why It’s Growing)
How AI-generated work becomes unclear, incorrect, or incomplete
Why “slapping something together” shifts work to the next person
The difference between using AI as an assistant vs. letting it do the job
This Isn’t a Tool Issue—It’s a Behavior Issue
How people have always “phoned it in,” but AI makes it faster and more visible
Why audiences and teammates can sense when work lacks human touch
The real question leaders must ask: workload problem or character problem?
What Leaders Should Do About It
When to coach and when to treat it as a performance issue
Why a Performance Improvement Plan (PIP) matters before cutting ties
How industry risk, trust, and legal exposure shape your response
Where AI Helps—and Where It Shouldn’t Lead
Using AI for brainstorming or templates vs. high-stakes decisions
Why contracts and policies need human tone, context, and accountability
The risk of letting AI output become “authority” without review
Sue’s Biggest Marketing Lesson
Why business owners shouldn’t try to do everything themselves
How doing the wrong work wastes more time than it saves
The sustainability link between delegation and quality
Whether you’re leading a team, outsourcing work, or using AI in your own business, this episode is a clear reminder: AI can save time, but only if humans own the standard. If the quality drops, the cost doesn’t disappear—it just lands on someone else.
“AI is meant to be an assistant… not the end-all ‘I’ll do it for you’ solution.” – Sue Justice
00:00:00 Introduction to Sue Justice and why HR belongs in this conversation 00:02:06 What “work slop” is and how it shows up at work 00:03:39 Why AI misuse is really a people/performance issue 00:06:53 Skill gap vs. character flaw: how to tell the difference 00:09:57 When work slop becomes a firing-level problem 00:13:05 Transparency, AI policies, and setting clear standards 00:19:01 AI adoption is everywhere—whether companies admit it or not 00:23:04 Sue’s biggest marketing lesson as a business owner
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From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, Episode 197, we dive deep into the fascinating realm of marketing and explore the intricate balance between efficiency and creativity – a challenge many marketers face in their day-to-day endeavors.
Topics covered in today's conversation include:
Understanding the productivity paradox in marketing
Strategies for maintaining a balance between efficiency and creativity
The role of technology in supporting marketing tasks
Kendra's personal experiences and struggles with balancing productivity and creativity
Tips for optimizing your efficiency and creativity in marketing
And more
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Join Kendra as she delves into the critical topic of email deliverability with Nicolas Topper, CEO and co-founder of Inbox Booster. Inbox Booster is an innovative platform utilizing AI to ensure emails reach their intended inbox, avoiding the dreaded spam and promotions folders of major email services like Gmail, Outlook, and Yahoo. With a background that includes a Master of Science in Computer Science and four patents in computer optimization and email deliverability, Nicolas brings a wealth of knowledge to the discussion.
Topics covered in today's episode include:
The science behind email deliverability and the common misconceptions that marketers face.
Strategies for improving email placement in the inbox and not in spam or promotions.
The role of content, DNS configuration, and sender reputation in determining email deliverability.
The impact of recent changes in email service providers' policies on marketing strategies.
Practical tips for businesses to ensure their emails are welcomed by their audience's inboxes.
and more.
Tune in every Tuesday and Thursday for insightful conversations on navigating the challenges of marketing with Kendra and her guests.
Resources:
Inbox Booster: Discover how to optimize your email deliverability and ensure your messages reach your audience effectively. https://inboxbooster.com/
Join us for this enlightening conversation on mastering email deliverability, an essential component of successful digital marketing strategies. Whether you're a seasoned marketer or new to the field, this episode is packed with actionable advice to improve your email campaigns.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
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From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
In this episode, Kendra Corman discusses the use of AI tools in marketing to enhance productivity. She highlights the benefits of AI in content creation and idea generation, as well as the power of repurposing content with AI. Kendra also addresses the challenges and considerations of using AI, emphasizing the importance of adding a personal touch and fact-checking. She provides tips on integrating AI into marketing workflows and emphasizes the need for continuous evaluation and adjustment. By strategically leveraging AI, marketers can save time and energy while creating high-quality content.
Topics covered in today's conversation include:
Content creation and idea generation with AI tools like ChatGPT, Claude.ai, and Perplexity.ai
Challenges and considerations when using AI, such as potential lack of originality, data accuracy, and the need for human input
Integrating AI into your marketing workflow, from brainstorming to drafting and review processes
Tips for effective AI integration, including starting small, combining AI with human creativity, establishing review processes, and continuous evaluation
And more
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.