Explore every episode of the podcast Imperfect Marketing
Dive into the complete episode list for Imperfect Marketing. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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235: Email Marketing's AI Makeover: Less Spam, More Glam with Host Kendra Corman
In this episode, Kendra Corman discusses the use of AI-powered tools for idea generation, email outlining, and writing. She introduces ChatGPT, Claude.ai, and Perplexity.ai as her favorite AI assistants. These tools can help with generating ideas, structuring email content, overcoming writer's block, conducting research, and experimenting with different tones and styles.
Highlights:
AI-powered tools can assist with idea generation, email outlining, and writing.
ChatGPT, Claude.ai, and Perplexity.ai are useful AI assistants for marketers.
These tools can help overcome writer's block and provide research assistance.
Experimenting with different tones and styles can be done using AI tools.
AI tools should enhance creativity, not replace it.
AI tools are here to enhance your creativity, not replace it. Start small by incorporating AI into your email marketing process and watch your productivity soar.
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Tom Amate, CEO and co-founder of Entail AI, discusses common organic marketing mistakes and the importance of creating high-quality content. He emphasizes that while AI can be a valuable tool, simply generating content with AI without adding value or differentiation is a mistake.
Highlights:
Avoid the mistake of generating content with AI without adding value or differentiation.
Prioritize SEO and organic marketing by building a proper website and creating high-quality content.
Streamline content creation and optimize conversion rates with Entail AI's CMS plugin and CRO software.
Run experiments and test ideas before building them to ensure success in marketing.
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
In this episode, Kendra Corman discusses the importance of measuring the success of email marketing campaigns. She emphasizes the need to understand key metrics, such as open rates, click-through rates, conversion rates, bounce rates, unsubscribe rates, and list growth rate. Kendra also highlights the significance of setting your own benchmarks based on historical performance and audience feedback. She advises focusing on the quality of content and aiming for a smaller, highly engaged list rather than a large, disengaged one.
Topics Discussed:
Understanding key metrics is crucial for refining email marketing strategies and improving engagement.
Setting your own benchmarks based on historical performance and audience feedback is more valuable than comparing to industry standards.
Quality of content and engagement rates are more important than the size of the email list.
Measuring the success of email marketing campaigns is essential for optimizing strategies and achieving desired outcomes.
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Ready to revolutionize your content creation? Today, I'm sharing the secrets of how AI can take your content to the next level with the power of ChatGPT. We'll break down the content creation process into manageable bits and explore how asking the right questions can significantly enhance the quality of your content. If you've ever wondered how AI can streamline your content generation, this episode is your roadmap.
Key Takeaways: - Editing vs. Creation: AI can help you start with a draft, making the editing process easier. - Be Specific: The quality of your input affects the quality of the output. Be specific with your questions to ChatGPT. - The Staged Approach: Use ChatGPT for brainstorming, outlining, and then drafting/scripting in small chunks for better content. - Ask the Right Questions: Use questions like "What do you need to know from me before starting this task?" to guide ChatGPT. - Your Expertise Matters: While AI can assist, your unique input and expertise make the content valuable.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
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From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Ever felt like your business is running you rather than you running it? Cue Annelise Worn, who went from being a prisoner to her business to a flourishing entrepreneur. We chat about her journey, the trials and tribulations, and how she transformed her business (and mindset) to prioritize well-being and impact. Annalise shares how she started to charge what she was worth, learned to say 'no', and built a booming business that not just fills her pocket but also her heart.
Key Takeaways
Know Your Limits: Don't overcommit or undercharge. Know what you can handle and price your services accordingly.
Focus on Wellbeing and Impact: In addition to the standard business systems, make sure to focus on your wellbeing and the impact you want to make.
Be Flexible but Focused: It's okay to experiment, but keep your primary goals in sight.
Know Your Audience: Your marketing should be tailored to what your audience wants and needs, not what you think is best.
Test and Iterate: Don't be afraid to put something out there and then adjust based on feedback
Related Resources:
Connect with Annelise on Instagram: https://www.instagram.com/anneliseworn/
Get her 7 System CEO Framework: https://a.anneliseworn.com/7systems
Get Kendra's FREE Target Audience Guide: https://courses.kendracorman.com/target-audience
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Have you ever wished for an intern with unlimited time to aid in your content creation? That's how I heard the power of AI tools like CLAUDE.AI and chat GPT described. Kendra shares the impressive time-saving benefits she's experienced - saving her 15 to 20 hours some weeks - through using AI for content planning and research. However, she emphasizes that these tools are not a complete substitute for your unique voice and insights.
Key Takeaways:
AI as an Intern: Think of AI tools like ChatGPT as an intern with unlimited time. They can assist but not replace you.
Maintain Your Voice: While AI can scale your content, it's crucial to add your own thoughts, ideas, and personality.
Target Audience Insights: AI can review a list of podcast topics and provide insights into whether they would appeal to your target audience.
AI Tools: Kendra recommends using ChatGPT+ and Claude by Anthropic for content research and planning.
Start with Guidance: AI can help you brainstorm and outline your content, so you're never starting with a blank page.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
In this episode of Imperfect Marketing, host Kendra Corman sits down with Erin Curran, a podcast guest marketer. Erin shares her journey from being a podcast listener to becoming a podcast guest marketer. She discusses the benefits of being a podcast guest, from growing your audience to establishing yourself as an expert in your field. Erin also provides actionable tips for landing podcast guest opportunities and overcoming mindset blocks.
Key Takeaways
The Power of Podcasts: Erin shares how podcasts helped her through difficult times, motivating her to get into podcast guest marketing.
Benefits of Being a Podcast Guest:
Grow your audience by reaching new potential clients.
Build your reputation and position yourself as an expert.
Repurpose podcast content for social media.
The Importance of Personal Connection: Podcasts allow for deeper connections with your audience than short-form social media content.
Getting Started with Podcast Guesting:
Overcome mindset blocks through journaling and self-compassion.
Start small by pitching to three podcasts a week.
Personalize your pitch and make it easy for the podcast host.
Messy Action Over Perfection: Don't wait for everything to be perfect; take messy action and learn as you go.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Ever met a chef who never cooks at home or a gardener with a wilting garden? Meet Kendra, a marketing genius who forgot to market her own business. She was the guru everyone sought for wisdom, but while she was busy turning others' businesses into landmarks, her own growth chart flattened. But when Kendra woke up to this reality, she initiated a revolution. She became her own client, overhauled her strategies, and enacted a marketing plan that not only invigorated her business but turned her into her own success story.
Key Takeaways:
Personal Stories: Stories are easier to remember and can differentiate you from others.
Types of Stories: Consider using case studies, customer journeys, and anecdotes to make your content more relatable.
Avoid Jargon: Keep your stories simple and authentic.
Start Small: You don't need an epic tale; a small anecdote can be just as powerful.
Practice and Feedback: Continuously practice storytelling and seek feedback to improve.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
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From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
In this episode of Imperfect Marketing, Kendra Corman sits down with Emanuel Rose, a marketing expert with over three decades of experience. They discuss the importance of the "Social CEO," the future of email and direct mail marketing, and the role of authenticity in reaching Generation Z. Emanuel shares actionable tips for becoming a more effective and relatable marketer in today's digital landscape.
Key Takeaways
The Social CEO: The leader of an organization should be the primary influencer, sharing stories about the company, products, and personal interests.
Authenticity Over Polish: Audiences today crave real, authentic experiences rather than polished corporate presentations.
Direct Mail Isn't Dead: Both Kendra and Emanuel advocate for the effectiveness of direct mail, especially when it provides a tangible experience.
The Importance of Testing: Emanuel emphasizes that marketers should always test their strategies, as the marketplace is ever-changing.
Marketing to Gen Z: Emanuel's book, "Authenticity," focuses on the unique challenges and opportunities of marketing to the first true digital natives.
Connect with Kendra Corman Website: KendraCorman.com LinkedIn: https://www.linkedin.com/in/kendracorman/ Facebook https://www.facebook.com/h2hmarketingconsulting Imperfect Marketing on YouTube: https://www.youtube.com/@ImperfectMarketingPodcast
Please note that some links I share are affiliate links and I may receive compensation if you choose to purchase through my link.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Ready to elevate your podcast game? Let me, your host Kendra Corman, take you on my own journey from struggling beginner to a more experienced podcaster. You'll get to hear about the trials and errors of overly scripted beginnings, and the beauty that unfolds when genuine conversation takes place. I'll be sharing my top tips on conducting pre-interview research, crafting engaging questions, and creating a relaxed atmosphere for your guest.
Key Takeaways: - Pre-interview Research: Know your guest well. Use social media, blogs, and pre-interviews to gather information. - Crafting Questions: Start with open-ended questions that invite discussion. Tailor the questions to your audience and guest. - Creating a Comfortable Environment: Make your guest feel at ease by having a pre-interview conversation and doing tech checks. - Active Listening: Listen to your guest actively rather than thinking about the next question. Use editing tools to remove pauses if needed. - Post-Interview Follow-Up: Build a relationship with your guest through email follow-ups and engage them in the promotion of the episode.
Tools Mentioned: - PodMatch: A service that helps with pre-interview research https://www.joinpodmatch.com/kendracorman - Descript: An editing tool that removes pauses https://www.descript.com/
Please note that some links may be affiliate links and I may receive compensation if you choose the purchase through my link.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Are you ready to level up your marketing game? Buckle up as we unlock the intricacies of marketing strategy and content creation with none other than Kristi Mitchell, a marketing strategist with an MBA and over a decade of corporate marketing experience.
Key Takeaways
Understanding Marketing Strategy: Kristi emphasizes the importance of looking at the big picture in marketing. She describes marketing as an overarching umbrella with various tactics like social media, email marketing, and content strategy fitting underneath it.
The Marketing Funnel Framework: Kristi uses a marketing funnel framework to help businesses organize their marketing efforts. The funnel consists of four stages: Attract, Convert, Nurture, and Close.
Content Creation Tips: Both Kristi and Kendra discuss the importance of creating content that resonates with your target audience. Kristi advises putting yourself in your customer's shoes and focusing on solving their problems.
The Importance of Patience: Kristi shares her biggest marketing lesson learned: the need for patience. Marketing is a long game, and results may not be immediate.
Repurposing Content: Kristi talks about the value of repurposing content across different platforms, such as taking LinkedIn posts and turning them into email campaigns.
Highlights
The Role of a Marketing Strategist: Kristi's role is to help businesses figure out what pieces of the marketing puzzle make sense for them, assess existing tactics, and identify gaps or opportunities for improvement.
Target Audience Nuances: Kristi shares her realization about preferring to work with clients who create their own content, highlighting the importance of understanding your ideal audience.
Getting Excited About Your Content: Kristi and Kendra discuss the importance of being genuinely interested in the content you create. If you're not excited about it, your audience likely won't be either.
Connect with Kendra Corman Website: KendraCorman.com LinkedIn: https://www.linkedin.com/in/kendracorman/ Facebook https://www.facebook.com/h2hmarketingconsulting Imperfect Marketing on YouTube: https://www.youtube.com/@ImperfectMarketingPodcast
If you found value in this episode, pl
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Choosing the right podcast format is essential for your show's success, but how do you know which one is the perfect fit? Discover the pros and cons of various podcast formats, from solo shows and interviews to a combination of the two, and find your ideal match. Plus, we'll explore the decision between audio-only and video podcasts, weighing the benefits and challenges of both.
I'll share my insights on solo shows and the strong personal connections they can create with your audience, as well as the diverse content and perspectives that interviews can offer. We'll also discuss the importance of considering your resources, audience, and content when choosing the best format for your podcast. Remember, there's always room for evolution in your podcast as it grows! Don't miss our other episodes on podcasting, featuring interviews with experts sharing their tips and experiences in the world of podcasting. Happy podcasting, and enjoy the episode!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Imagine a world where content waits for you, ready when you need it, not just when it’s dished out. Where the future of media is shaped by your needs and not merely by the content creator's schedule. That's the intriguing conversation that I had with Mark Herschberg, the genius behind Brain Bump and author of 'The Career Toolkit Essential Skills for Success That No One Taught you'. We explored the power and importance of evergreen content, how onboarding funnels, books, blogs, and podcasts serve as platforms for creating timeless content, and also dive into the future of media, lead generation, and the integration of AI in marketing.
Topics Covered:
Introduction to Mark Herschberg: Learn about Mark's background in launching new ventures, his involvement in academia, and his work with nonprofits.
The Future of Media: Mark shares his insights on the misalignment of evergreen content with current media channels and the need for a pull-based approach.
Content Indexing and Evergreen Content: Discussion on how to make content more accessible and relevant to the audience, including the use of indexing and tagging.
Lead Generation and Personalization: Mark's experience in lead generation and how the change in media affects content creation for lead generation.
AI and Security Concerns: A look at the integration of AI in content creation, the opportunities, and the potential security risks.
Marketing Lessons Learned: Mark shares his biggest marketing lesson and emphasizes the importance of marketing even for a mediocre product.
Subscribe to Imperfect Marketing and leave a review if you found this episode valuable. Stay tuned for more insights and conversations with industry experts.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
In this episode of Imperfect Marketing, host Kendra Corman interviews Brenda Meller, a LinkedIn coach and marketing expert. They discuss marketing tips for non-marketers, emphasizing the importance of consistency, creating a marketing plan, and leveraging social proof. They also discuss the value of email marketing and the power of building relationships in marketing.
Brenda Meller is a LinkedIn Coach and Chief Engagement Officer at Meller Marketing. Brenda is a former corporate marketer turned entrepreneur, national speaker, and author of "Social Media Pie: How to Enjoy a Bigger Slice of LinkedIn." She also hosts the podcast "Enthusiastically Self-Employed."
Topics Discussed:
Marketing Tips for Non-Marketers
Importance of consistent marketing efforts.
Breaking down marketing into manageable parts: visual elements, video, website, and overall brand messaging.
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Ready to make an unforgettable first impression with your podcast intro? Join us as we unravel the secrets of crafting the perfect intro to engage your listeners and set the stage for your show! We'll cover everything from content decisions to background music choices, and even the pros and cons of recording your own intro versus hiring a professional voiceover artist.
We're excited to share our personal podcasting experiences and provide valuable tips to help you create an impactful podcast intro. Whether it's mastering the art of selecting the right background music or deciding on the perfect voice for your intro, we'll guide you through the process with ease. So, tune in and elevate your podcast game with an intro that truly represents your show's unique flavor. Happy podcasting!
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From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Ever wondered about the intriguing intersection of AI and content creation? Join me and the remarkable David Forman as we explore this dynamic domain. David, a seasoned digital marketer, brings a wealth of knowledge to our discussion, sharing his experiences of how Chat GPT can amplify your efficiency and effectiveness in content creation. But remember, it’s not a magic bullet. The quality of the output is directly proportional to the input. We emphasize the need to add your own perspective and wisdom to truly unlock the potential of this tool.
Key Points:
AI as a Tool in Content Creation (01:08 - 02:34)
David views AI, specifically ChatGPT, as a valuable tool in the content creation process. While it can't solve all problems or write every piece of content, it can be a helpful assistant, especially for solo entrepreneurs or those needing a second opinion.
The Importance of Human Interaction in AI (02:47 - 03:11)
Kendra and David agree that AI needs human interaction to be effective. It can help increase efficiency and effectiveness to a point, but it's only as good as the input it's given.
AI and SEO (06:49 - 07:37)
David discusses the potential impact of AI-generated content on SEO. He emphasizes that while AI can generate knowledgeable content, it may not necessarily contribute to a website's authority or trustworthiness, which are crucial for SEO.
The Role of AI in Website Building and Content Creation (11:33 - 14:13)
David warns against over-reliance on AI for website building and content creation. While AI can provide a good start, it's important to personalize and individualize the content to truly represent the business.
Leveraging AI and Overcoming Objections (17:59 - 22:23)
Kendra and David discuss common objections to using AI, including concerns about it not sounding like the user or not adding value. They argue that these objections often stem from a misunderstanding of AI's capabilities and purpose.
The Importance of Testing and Progress Over Perfection (26:35 - 28:23)
David's greatest marketing lesson is the importance of testing and not waiting for perfection. He encourages listeners to put out their 'minimum viable product' and then tweak and improve it based on feedback and results.
For more information on Digital Marketing or if you're looking for a new website, please visit David's website https://www.iwantclarity.com/. His blog has tons of information and resources as well. On the homepage, there is a short form visitors can fill out to learn what keywords their website ranks for. This is completely free.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Do you ever judge a book by its cover? When it comes to podcasting, your artwork could be the deciding factor for potential listeners. But don't stress, because we're here to help! In this episode, we discuss the crucial elements of podcast artwork and provide tips on how to create a lasting impression with your audience, whether you're a DIY enthusiast or ready to hire a professional designer.
We dive into the world of design, exploring how to visually represent your show's theme or topic, importance of readability, and using colors to make an impact. Plus, we reveal the benefits of free design tools like Canva and outsourcing platforms like Fiverr and Upwork. Most importantly, we emphasize the adaptability of your podcast artwork – it can evolve with your content! Tune in, and let's transform your podcast artwork into a true reflection of your show's unique identity.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
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From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Do you ever find yourself struggling with self-doubt, fearful of taking the leap to start your business or podcast? We're here to tell you that it's time to shake off that fear and embrace the confidence within you.
In this episode of Imperfect Marketing, Kendra Corman hosts Joyan Chan, an award-winning coach, international speaker, and podcaster who specializes in empowering coaches, leaders, and entrepreneurs to gain unshakable confidence, clarity, and courage to show up and lead. Joyan shares her journey from depression to empowerment and how she built her brand from the ground up. She discusses her experience with podcasting, the importance of authenticity, and her signature coaching program, the Confident Visibility and Authority Accelerator (CVA).
Key Points
Joyan Chan's journey from depression to empowerment and her mission to help others achieve similar success.
The importance of podcasting in Joyan's business and her transition from one podcast to another.
Joyan's perspective on showing up authentically and the role of mindset in overcoming fears and achieving success.
The Confident Visibility and Authority Accelerator (CVA), Joyan's signature coaching program, and how it helps clients overcome their fears and show up authentically.
Joyan's biggest marketing lessons learned: the importance of having a niche, hiring a coach, and avoiding cookie-cutter marketing tactics.
Want more from Joyan? - Find Joy with Joyan- https://podcasts.apple.com/us/podcast/find-joy-with-joyan/id1574267566 - The Show Up Show: https://www.youtube.com/playlist?list=PLYkT0e1-v_BGX9RlonTFGoIhyMsjtlV6v - Joyan's website: https://joyanchan.com/ - Joyan's Show Up Show Episode with Kendra: https://www.youtube.com/watch?v=vwG4BxKNFKI&list=PLYkT0e1-v_BGX9RlonTFGoIhyMsjtlV6v&index=10
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
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From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Struggling to craft the perfect podcast description that captures your listener's attention? Fear not! This episode of Imperfect Marketing is your ultimate guide to creating a compelling description that clearly states your podcast's theme, highlights its uniqueness, and speaks directly to your target audience - all while being concise and enticing.
Join me as we explore the key elements of an effective podcast description, discuss how to avoid common pitfalls, and even share a secret tip on using AI for drafting an attention-grabbing description. This quick yet essential episode is packed with tips and insights to help you nail your podcast description and stand out in the ever-growing world of podcasting. Stay tuned for more valuable insights on navigating your podcasting journey with confidence, and until then, have a great rest of your day!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
What if you could amplify your business growth through podcasting? That's exactly what we're exploring with Sarah St John, an entrepreneur who knows her way around the podcasting world. Join us as we discuss the potential of using podcasts as a lead generator, how to initiate a podcast on a shoestring budget, and strategies to combat self-esteem issues that often crop up in the world of podcasting. Sarah shares her unique strategies, insights, and the importance of being a guest on other podcasts for expanding your audience base.
Key Points:
The Power of Podcasting: Sarah explains why podcasting is a powerful tool for businesses. It's an avenue for people to discover you, get to know you, and trust you. It's particularly beneficial for service-based businesses.
Building Relationships: Both Kendra and Sarah discuss how podcasting helps in building relationships with the audience. It's a platform where people can hear you regularly, which helps establish trust.
Overcoming Self-Consciousness: Sarah shares her personal journey of overcoming her self-consciousness about her voice. She encourages others not to let their insecurities hinder them from starting a podcast.
Podcasting vs. Blogging: Sarah explains why podcasting is the new form of blogging. It allows listeners to multitask, which isn't possible with blogs or YouTube videos.
Monetizing Your Podcast: Sarah shares her insights on how to monetize a podcast through affiliate marketing. She suggests creating a resource page on your website for all the products or services you recommend.
The Value of Podcasting: Kendra and Sarah discuss how podcasting adds value to the listeners. It's a platform where you can share your expertise and provide valuable information to your audience.
Want more from Sarah? - https://thesarahstjohn.com/free You can get access to free PDFs of her three books: Frugalpreneur, Authorpreneur, and Podcastpreneur
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Struggling to find the perfect name for your podcast? Don't worry, we've got you covered! In this episode of Imperfect Marketing, we dive into the art of naming your podcast, sharing tips and tricks to create a catchy, descriptive, and unique title that will truly represent your content and appeal to your target audience.
Listen as we explore successful podcast names like Jenna Kutcher's Gold Digger and Amy Porterfield's Online Marketing Made Easy, and discuss the importance of striking the right balance between clarity and creativity. We'll also guide you through the brainstorming process, how to refine your ideas, and the importance of ensuring your chosen name is easy to pronounce. Remember, your podcast name is more than just a title – it's a first impression, a brand, and a promise to your listeners. So tune in and start making your mark in the podcasting world!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Do you ever get the sinking feeling that nobody really cares about your business? Well, you're not alone. We're honored to have marketing maestro Ernie Martin on the show today, author of "Nobody Cares About Your Business: The Eight Universal Marketing Principles Every Entrepreneur Must Know To Make Customers Love Their Business." His eye-opening insights on why your audience may not be as invested in your business as you want them to be are something every entrepreneur needs to hear. We dig into the importance of consistent reminders to your audience that you exist and shine a spotlight on some of the most common pitfalls small businesses fall into.
Moving onto the nitty-gritty of marketing maneuvers, Ernie and I put our heads together to discuss budget marketing strategies. From leveraging platforms like Upwork and Fiverr to the pros and cons of homegrown vs offshore resources, there's no stone left unturned. Ernie underscores the significance of consistency in marketing, serving us some of the most valuable lessons from his own journey. Remember, even when the money starts rolling in, letting up on your marketing efforts is a no-go. So, strap in for an enlightening chat with Ernie Martin, and let's change the narrative around your business.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Are you tired of the same old podcast topics? Ready to break free and explore the exciting world of podcasting? Welcome back to Imperfect Marketing, where we're kicking off a series on podcasting, and in this episode, we're tackling the art of finding the perfect podcast topic. We'll explore the importance of passion, the balance between niche and broad topics, and how to do effective research. We're here to help you navigate this exciting world of marketing with a healthy dose of reality.
Listen in as we discuss the crucial decision of your podcast topic that sets the foundation for your show. Discover the sweet spot where your passion meets your audience's interests and how your podcast topic can become your compass, guiding your show's direction. Don't miss this episode of Imperfect Marketing, where we'll help you choose your topic wisely and refine it as you grow. Tune in now and let's navigate the exciting world of podcasting together!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Do you want to learn how to deliver outstanding value to your listeners every time you appear as a guest on a podcast? Join me as I sit down with Sarah, the creative genius behind Favorite Daughter Media, as we unpack the art of becoming an exceptional podcast guest and utilizing podcast guesting for thought leadership. Sarah's knowledge in podcast production and writing brings a fresh perspective on leading with value, and she shares her insights on how to contribute something unique to the conversation and tells us why storytelling is vital in forging connections with your audience.
Continuing our chat, we steer into the uncharted territory of Lead Magnets and their unparalleled role in podcasting. Sarah details the significance of being instructive, offering done-for-you services, and the power of a strong call to action. She also reveals why buying a URL specific to your Lead Magnet is a strategic masterstroke. As we round off our conversation, we dig into the wide-reaching advantages of podcasting, the importance of aligning with tech platforms that communicate effectively, and address a common misconception about the tech-savviness of younger generations. This episode is jam-packed with invaluable advice and actionable tips, so be sure to tune in!
Looking to connect with Sara?
Download a free e-book with 50 creative lead magnet ideas you can create for yourself. www.favoriteleadmagnets.com
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Episode 223: Turning Subscribers into Clients: Effective Email Marketing Strategies with Host Kendra Corman
Kendra discusses the essential aspects of turning email subscribers into paying clients through effective email marketing strategies. She covers the subscriber journey, nurturing leads, and creating targeted campaigns to drive conversions.
Highlights from today's episode include:
Understanding the subscriber journey: awareness, consideration, and conversion
Crafting a strong welcome series to make a great first impression
Providing consistent value through educational, inspirational, and interactive content
The importance of segmentation and personalization in targeted campaigns
Encouraging conversions with clear calls to action and urgency
and more.
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Are you struggling to find the perfect balance between staying focused on your core marketing strategies and experimenting with new, exciting approaches? Fear not, as this episode of Imperfect Marketing is dedicated to helping you navigate this crucial aspect of growing your business! Join us as we discuss the importance of understanding your target audience, refining your strategies, and the power of consistent efforts to improve.
Dive into the world of experimentation as we reveal the secret ingredient to successful marketing: taking measured risks. Learn why dedicating 10% of your resources to innovation is the sweet spot for encouraging growth without causing disruption. Explore endless possibilities for experimentation and enhance your overall marketing strategy with the valuable insights gained from our discussion. Don't miss this opportunity to level up your marketing game on Imperfect Marketing!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
What if your first-time offers could work like coffee dates to accelerate high-ticket sales? Discover the secret to building trust with your prospects through an incredible conversation with Craig Andrews, the principal ally and founder of Marketing Agency Allies For Me. Craig shares a heartwarming story from his own life and reveals how a powerful first-time offer can create a lasting impact in both your professional and personal relationships.
Learn how to create irresistible offers that deliver disproportionate value and solve customer problems without solving all their issues. Join us as Craig dives into the importance of pricing your offers at $500 and delivering 10 times the value for your customers. He shares his insights on providing at least three to five deliverables and the significance of a co-working session to positively influence your customers' decision-making process.
Don't miss this engaging and informative episode with Craig Andrews, as he shares his journey from a failed first attempt at an offer to finally getting it right after 18 months of hard work. Discover how the power of first-time offers not only transformed Craig's business but also played a crucial role in his marriage. Be sure to check the show notes for a link to a guide on building first-time offers and a self-paced course.
Looking to connect with Craig?
Start building your own First-Time Offer. You'll get 23 days free access to their self-paced course. He'll also send you his guide for building an effective First-Time Offer so you can avoid some of the mistakes he made. https://info.allies4me.com/lp/free-fto-signup/
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Do you feel like the podcasting space is too crowded for your unique voice and ideas? Let me assure you, there's never been a better time to jump into the rapidly growing world of podcasting. In this eye-opening episode of Imperfect Marketing, I'm here to debunk misconceptions and reveal the vast audience waiting to discover your one-of-a-kind content. Listen in as I share astonishing statistics about podcast listeners, the size of the industry, and its potential for financial success.
Join me on this empowering journey to explore how you can leverage your podcast content to reach people across different content consumption preferences. Don't let fear hold you back from joining the podcast revolution – remember that nobody else can bring your unique perspective and voice to the world. So tune in, get inspired, and take the first step towards your podcasting adventure!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
What if there was a way to transform your relationship with paper clutter and finally make peace with that dreaded 'Doom box'? That's exactly what we're exploring today with our special guest, C. Lee Cawley, creator of the Paper Cleanse course. Her revolutionary approach to paper management, aptly named the KARMA of Paper Management, has changed my life, and I guarantee it will do the same for you.
We kick off the conversation by diving into the intricacies of paper organization, something most of us never learned in school or at home. C.Lee shares the five categories in her system: Krud, Action Items, Active Projects, Reference, and Memorabilia, and how it empowers you to trust your own judgment when deciding what stays and what goes. Then, we pull back the curtain on tackling personal belongings, providing you with practical tips to battle the 'Doom box.' We highlight the importance of realistic time estimates in such projects and why exercising your decision-making muscle is key.
Shifting gears, we get personal with C. Lee about managing paper clutter and memorabilia. She shares her unique 'stewing' method, which can help you truly decide what's worth keeping.
Lastly, we leave you with a tantalizing sneak peek of C. Lee's upcoming masterclass that promises to bring a new level of productivity to your life. Subscribe and tune in for an enlightening conversation that will revolutionize your approach to paper organization.
Please note that I am an affiliate for C.Lee and the Paper Cleanse and may receive some compensation if you click on my referral links. Feel free to go directly to her website though and bypass any referral links if you choose. Learning from C.Lee can really help you clean up your desk, kitchen table, and everything else you have been avoiding when it comes to paper messes.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Have you ever dreamed of becoming a successful nonfiction author, but struggled to find the right guidance? Look no further, as book coach Nancy Erickson shares her expertise on writing high-impact, nonfiction books in our latest conversation. Nancy reveals her step-by-step process to help authors clarify their message and create an engaging, informative book that resonates with readers. Moreover, she offers valuable insight into repurposing book chapters and content for additional revenue streams, such as seminars, workshops, online training, podcasts, and online courses.
Join us as we explore why the average person takes a year to write a book and the importance of understanding the product you are creating. We discuss the significance of extending your brand beyond the book, reaching a larger audience, and sharing a success story of one of her clients who achieved incredible results with her book. Don't miss this opportunity to learn from Nancy Erickson, the book coach who can help transform your writing journey into a successful and fulfilling experience.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Welcome back to Imperfect Marketing with your host, Kendra Corman, your personal marketing coach. In today's episode, we address a common dilemma faced by many marketers - "not enough time." Kendra shares effective strategies to help you regain control over your time and become a more efficient marketer.
What to expect from this episode:
Prioritize: You can't do it all, and that's perfectly okay. Rank your tasks by importance and urgency, and tackle the top priorities first. Quality over quantity is the golden rule for effective marketing.
Automate: Leverage the power of technology to automate parts of your marketing strategy. Tools like Metricool for social media scheduling, Constant Contact and ConvertKit for email marketing, and CapShow for podcasting can help you save valuable time.
Delegate: If you have a team, use it. If not, consider outsourcing. Tasks that don't require your unique expertise should be delegated to free up time for high-value tasks that only you can do. Tools like Upwork can help you find freelancers to support your needs.
Batching: Group similar tasks together and do them all at once. Batching improves efficiency and can save you a lot of time. Kendra provides some real-world insights into her own batching strategy, including recording multiple podcast episodes in one go.
Setting Boundaries: Work tends to expand to fill the time available for it. Guard your time fiercely, learn to say no, and ensure you're taking regular breaks. Your well-being is important, and better care of yourself means better creativity and energy in your work.
These five strategies - prioritize, automate, delegate, batch, and set boundaries - can help you overcome the 'not enough time' hurdle that so many marketers face. Remember, it's not about doing more; it's about working smarter.
Kendra encourages you to reach out with your own marketing strategies and would appreciate your support by rating and subscribing wherever you're listening or commenting if you're watching on YouTube.
Stay tuned for more Imperfect Marketing Briefs that guide you to become a smarter, more efficient marketer. Until then, stay efficient, stay focused, and stay amazing.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Are you tired of feeling stuck in your business and personal life? Discover the Emotional Freedom Technique, a tool that can help you process your emotions and find freedom from limiting beliefs. But can tapping really reduce stress and anxiety? Join us as we explore the science behind this practice and hear from those who have experienced its benefits firsthand. Just when you think you have all the answers, a shocking twist will leave you questioning everything. Don't miss it.
In this episode, you will be able to:
Discover the power of tapping as a technique for combatting stress and breaking through self-imposed barriers.
Unlock the benefits of daily consistency in marketing, along with the importance of protecting your schedule.
Grasp the vital distinction between working on your business and merely working in it.
Confront and overcome the limiting beliefs holding you back from embracing innovative marketing practices.
Unearth valuable free resources, such as EFT courses and tapping groups, available on Lauren's website.
Introducing my special guest today, Lauren Fonvielle!
Meet Lauren Fonvielle, an amazing integrative energy practitioner specializing in EFT tapping to help people break free from stress, anxiety, and trauma. With her guidance, clients embark on a self-healing journey, overcoming physical, mental, and emotional obstacles that have left them feeling stuck and in pain. Her passion for helping entrepreneurs move past their limiting beliefs and achieve success in their businesses is truly inspiring. With a friendly and approachable demeanor, Lauren is the perfect guide for anyone looking to explore the transformative power of tapping.
Ways to connect with Lauren:
Attend Her Free Masterclass: www.mindshiftwithlauren.com/masterclass Join Her Free Tapping Into Business Success Live Tapping Group: https://www.mindshiftwithlauren.com/tap-into-success
Her Website: MindShiftWithLauren.com 5 Day Mindset Reset: https://www.mindshiftwithlauren.com/mindsetreset
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Welcome back to the Imperfect Marketing podcast with your host, Kendra Corman. This episode takes a fascinating journey into the world of podcasting. If you've ever considered starting your own podcast, then you're in the right place! Kendra breaks down the top five compelling reasons why you should grab that microphone and share your voice with the world.
In this episode, you will discover:
Sharing Your Unique Perspective: Your voice, your story, your wisdom are all unique. Podcasting can be a platform for you to share your experiences and perspectives. There's an audience eagerly waiting for what you have to offer.
Building a Community: Podcasting isn't a one-way street. It's about engaging, sharing, and connecting with others who resonate with your ideas. By starting a podcast, you're building a community, creating your tribe.
Learning New Skills: The journey of podcasting involves a spectrum of skills: from script writing to audio editing to conducting interviews and marketing your show. These transferable skills can benefit other areas of your life and work.
Creativity and Fun: Podcasting is a fantastic outlet for your creative energy. Whether it's discussing your passion for gardening or sharing marketing insights, podcasting is a playground for your ideas. It's your show - have fun with it!
Potential Income: While it shouldn't be your sole motivator, there's a possibility to monetize your podcast once you've built an audience. Sponsorships, merchandise, and affiliate marketing can turn your passion project into a profitable venture.
As we wrap up, remember that the secret sauce to a successful podcast lies in your passion for the topic and eagerness to share your enthusiasm with others. Kendra shares her love for the Imperfect Marketing podcast and appreciates you, the listeners, for making this a fulfilling journey.
If you're interested in learning more about podcasting or want to hear more about Kendra's journey, she'd be delighted to share. Don't forget to rate and subscribe wherever you're listening.
Are you ready to step up to the mic? We can't wait to hear what you create. Do you have any questions? Feel free to drop them.
Until next time, keep dreaming, keep daring, keep creating.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Are you ready to propel your business growth to new heights? Well, strap in and join us as we delve into the world of sales metrics and customer journey optimization with our expert guide, Gary Garth!
In this episode, we're uncovering:
- How to master the art of using sales metrics and customer journey to turbocharge your business ventures. - The secret recipe to designing engaging collateral and scaling up your achievements, all through a slick sales enablement approach. - The vital role of attribution in determining which marketing efforts are worth your dollar. - The perfect setup for smooth business operations that'll lead you down the path to success. - How to highlight your strengths, delegate tasks wisely, and gather powerful customer testimonials.
Introducing our guest today, the man of the hour, Gary Garth!
With over 15 years of entrepreneurial experience under his belt, Gary is no stranger to the business world. He's the founder and CEO of Elevate IO Greatdain Ventures and the accelerator platform IO, with six successful launches and exits since 2002. He's penned the "Zero to 100 Million Sales Blueprint Book" and the "Goals, Grit, and Greatness Planner," shining a spotlight on his sales and marketing know-how. Gary's commitment to helping startups flourish has been recognized by prestigious publications such as Inc, Forbes, and Success. Currently based in Medean, Columbia, he continues to leave his mark on the entrepreneurial sphere.
Here are some highlights from this episode:
- Don't shy away from customer feedback! Pick up the phone and use their insights to enhance your product. - Mystery shopping can be your secret weapon to understand your competition and differentiate yourself. - Empower your sales reps with a cheat sheet (a battle card or competitive scorecard) detailing your competitors' strengths and weaknesses. - Keep tabs on 20 key sales metrics to benchmark your performance and fine-tune your sales process. - Crunch the numbers! Analyzing data can help you cut costs, eliminate unproductive processes, and pinpoint your most profitable marketing channels.
His Book: https://garygarth.com/product/zero-to-100-million-sales-blueprint/
His book, planner and more: https://garygarth.com/ (my book, the planner, services and angel investing)
His marketing agency and growth accelerator: https://elev8.io/
Social media: https://www.youtube.com/@garygarth-official https://www.instagram.com/iamgarygarth/
Email: info@garygarth.com
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
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From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Welcome to another thrilling episode of the Imperfect Marketing Brief with your host, Kendra Corman. Today, we dive into the heart of social media and storytelling, and why they go hand in hand.
In this episode, you'll discover:
Storytelling Everywhere: From the movies we watch to the books we read, storytelling plays a pivotal role in our daily lives. It's also present in the social media accounts we love, creating emotional connections and relatable narratives.
Importance of Authenticity: Genuine and authentic storytelling is key. By sharing your experiences, both successes and failures, you open the door to authentic connection and engagement. It doesn't have to be just the highlight reel!
Engaging your Audience: Encouraging your audience to participate in your narrative can make them feel part of your journey. Ask them questions, let them share their experiences, and make them feel seen and heard.
Visual Storytelling: A picture truly is worth a thousand words and a video, even more. Whether it's photos, videos, or infographics, visuals can add color and vibrancy to your story.
The Power of Connection: At its core, storytelling fosters connection and relatability. When you share your story, you become more approachable, memorable, and trustworthy. People are inclined to do business with those they know, like, and trust.
Incorporating Stories: Kendra guides you on how to kickstart your stories, whether they stem from client queries, social media observations, meeting notes, or everyday experiences. The key lies in making these experiences conversational and personal.
As always, we appreciate your continued support. Don't forget to rate and subscribe on your preferred listening platform or on our YouTube channel. Let's continue our marketing journey together, one story at a time!
Thank you for tuning in to another episode of Imperfect Marketing. Remember, it's the imperfect stories that make perfect connections.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
In this episode of Imperfect Marketing, Kendra Corman chats with Drewbie Wilson, a dynamic professional known for his exceptional journey from tech support to vice president of a multimillion-dollar consulting company. Drewbie shares insights into effective communication, lead generation, and the power of social media in building successful businesses.
Topics Discussed:
Living by Mottos: “Call the Damn Leads” and “Crush the Day Before It Crushes You.”
Time Management: Understanding the value of time and making the most of it.
Social Media as a Tool: Leveraging social media for professional success while avoiding time wastage.
Importance of Communication: The power of direct communication in resolving issues and building trust.
Sales Strategies: The significance of calling leads and maintaining open lines of communication.
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Buckle up, because we're about to tackle that pesky writer's block and smash our goals, all in one go! How, you ask? Well, let's dive into the world of a non-fiction book coach and see how they work their magic for us, the busy bees of entrepreneurship!
In this episode, we're unearthing:
- The game-changing perks of having a non-fiction book coach in your corner. - The secrets to strategic thinking, setting clear expectations, and mastering the virtue of patience in your writing journey. - The untapped potential of a well-written non-fiction book proposal to skyrocket sales success. - The undeniable power of genuine connections and human touch in promoting your book like a pro. - The potent mix of storytelling and customer-focused marketing in our ever-evolving market.
So, who's our special guest today? Say hello to Amy Bernstein!
In this episode:
- Consider hiring a book coach to navigate your process and act as your cheerleader. - Figure out if writing a book is right up your alley by asking yourself the tough questions. - Brace yourself for the time commitment of the writing journey. - Explore the world of publishing options: traditional or self-publishing. - Craft a strong nonfiction proposal that covers all the necessary angles. - Don't forget to include polished sample chapters in your proposal. - Utilize your nonfiction proposal as your book's marketing plan, detailing your target audience and other critical factors. - When promoting your book, specificity is key! Make it as easy as possible for your audience to find what they're looking for.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Welcome back to another Imperfect Marketing brief with Kendra Corman. In this episode, we delve into the world of AI - its power, its efficiency, and the careful navigation it requires.
Here’s what you can expect from this enlightening episode:
Ubiquity of AI: You may not realize it, but AI might already be playing a big role in your day-to-day tasks. From recording client meetings with Otter AI to generating show notes for podcasts, AI can be a massive time-saver.
Overcoming AI objections: It’s common to harbor doubts about AI, especially when it comes to preserving your unique writing style. Kendra shares her experience with skeptics and the transformation that AI can bring to tasks like drafting emails and social posts.
Responsible use of AI: AI is an extraordinary tool, but it demands responsible use. Keep your content edits in check and ensure your private information stays private. Your AI should never cross the line into confidential territory.
Preserving expertise: AI is intelligent, but it doesn’t possess the personal experiences and expertise that you do. While it’s fantastic for tweaking content and ensuring a consistent voice, remember that its knowledge is limited to what it's been taught.
Prudent use of AI: While AI is helpful, there are areas where it shouldn't be used. Uploading client or financial information can lead to disastrous consequences. Kendra stresses the importance of safety when using AI.
Making the most of AI: With the right approach, AI can help optimize your time and productivity. Kendra shares how AI has enhanced her content writing and helped to maintain a unique voice for her clients.
AI in marketing: Discover how AI can help you draft, refine, and improve your content. Whether you're stuck with repetitive wording or need a creative push, AI can be a game-changer.
Guide to AI marketing: If you’re interested in exploring AI in your marketing strategy, check out Kendra’s guide, available in the show notes or the YouTube description.
As always, if you enjoy our content, don't forget to rate and subscribe on your preferred listening platform or our YouTube channel. We appreciate your support and look forward to seeing you in another episode of Imperfect Marketing.
Thank you for joining us. Let's continue to learn and grow together in our imperfect marketing journey!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Ever feel like your message is just not landing right? Like you're shouting into the void? Well, guess what? You're not alone. But don't worry, I've got your back. In this episode, we're gonna:
- Crank up the emotional selling dial to make your ideas unforgettably sticky. - Play around with the magic of words. I'm talking rhymes, alliterations, - chiasmi - they're all tools to sway your audience. - Build a treasure trove of inspiration to serve as the bedrock for crafting irresistible brain glue. - Probe into the emotional triggers that supercharge persuasion techniques and catapult sales. - Realize the inescapable power of human connection in successful marketing and sales endeavors.
Buckle up for a fantastic chat with James I. Bond, a titan in the realm of behavioral management and business marketing.
James brings a boatload of experience from steering a behavioral management firm in Southern California and leading workshops for the US Small Business Administration. Oh, and did I mention he wrote the riveting book, "Brain Glue: How to Sell Easier by Making Your Ideas Sticky?"
Tune in as James and Kendra Corman dive into the thrilling universe of emotional selling and reveal the secret sauce to making your ideas a permanent resident in your customers' minds.
Things to bookmark from this episode:
- Grab a copy of James I. Bond's page-turner, "Brain Glue: How to Sell Easier by Making Your Ideas Sticky." http://braingluebook.com/ - Dig into emotional selling and weave it into your marketing blueprint. - Spice up your messaging with metaphors and analogies for that extra zing. - Rhymes and alliterations in your messaging? Absolutely, they keep things interesting! - Play around with chiasmus to craft unforgettable and powerful statements. - Try a dash of humor in your messaging. It gets oxytocin flowing in the brain and boosts the buying vibe.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Discover the unexpected twist in the world of AI and marketing as one developer uncovers the power of technology but warns against relying solely on it. Will businesses heed his caution and find the balance between human creativity and AI-generated content? Keep reading to find out.
In this episode, you will be able to:
Grasp the significance of responsible AI applications in your marketing campaigns.
Discover the balance between authenticity and AI-generated content in maintaining your brand's identity.
Uncover the potential benefits of utilizing AI for your small business, such as time and cost savings.
Explore various AI-driven marketing strategies and automation platforms to enhance your marketing efforts.
Develop a proactive attitude towards business growth and hone new skills for continued success.
My special guest is Dave Van Beekum.
Meet Dave Van Beekum, a multi-talented entrepreneur who has a passion for technology and digital marketing. As the co-founder of Tweeva, the first social TV network for small businesses and influencers, Dave has dedicated his career to helping businesses connect with their communities. With his expertise in tech and startups, Dave is the perfect guest to discuss the role of AI in small businesses. In this conversation with Kendra Corman, he provides valuable insights on when to use and when not to use AI in marketing efforts, making him an indispensable resource for small business owners.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Hello, marketing enthusiasts! Today on Episode 103 of Imperfect Marketing, we’re uncovering the exciting realm of ChatGPT, an Artificial Intelligence-based language model. Curious about what it is and how it can boost your marketing efforts? You're at the right place!
In this episode, we're discussing:
What is ChatGPT?: For those scratching their heads over this buzzword, ChatGPT is a language model developed by OpenAI. Imagine having a conversation with a super-intelligent, quick-witted assistant that can step up your marketing game and make your business more efficient and effective. It’s like talking to a robot who’s swallowed an encyclopedia, a dozen novels, and a heap of pop culture references.
Capabilities of ChatGPT: Whether you need help drafting a response, editing your content, or even writing a message for a birthday card, ChatGPT is your go-to assistant. It can be trained to talk like you, provide briefs on your content, and even reword your text in different styles.
Using ChatGPT in marketing: Listen to how ChatGPT has helped in saving time with podcast editing and drafting show notes. It’s a tool available to everyone and can be accessed at chat.openai.com. Use it wisely, and you’ll see how it can transform your marketing strategy!
Safety and Confidentiality: While ChatGPT is an incredible tool, it’s crucial to use it responsibly. Avoid uploading confidential information or sensitive financial data, and always anonymize client data to protect privacy.
ChatGPT 3.5 vs ChatGPT 4.0: Wondering if you should upgrade? Hear firsthand experience of using both versions and decide for yourself.
Resources to help you get started with ChatGPT: If you're eager to dive into the world of AI in your marketing, there are guides available that can help you train ChatGPT to speak like you and enhance its overall performance.
Intrigued? Then give ChatGPT a shot and let us know how it's transforming your business and marketing efforts. Don't forget to check out the links in the show notes and the YouTube video description to further expand your knowledge on this topic.
As always, thank you for tuning in to another episode of Imperfect Marketing. Can't wait to see you at the next one. Have a great rest of your day!
Links:
ChatGPT: chat.openai.com Free Guide on how to use ChatGPT in marketing Let's keep the conversation going and make the most of the marketing journey together!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Welcome back, folks, to another episode of Imperfect Marketing! Today, we're rolling up our sleeves to answer a question that might have you scratching your head: Do you need to know what your target audience is up to on the weekends? And if so, why? Hold onto your hats as we take a deep dive into this intriguing topic.
In this episode, we'll discuss:
Understanding your target's weekend activities: Why should you care about your target audience's off-duty activities, especially if you're a business-to-business service provider? Simply put, it can inform where and when to advertise, helping you streamline your efforts for maximum impact. Whether they're working, seeking opportunities to grow their business, unplugging completely, or spending time at family or community events, knowing their weekend habits can be a game-changer for your marketing strategy.
Supporting shared interests: By understanding your audience's weekend activities, you can discover mutual interests or causes, which can lead to unique opportunities for engagement. For instance, if they are participating in community service events, you could support, host, or sponsor a similar event.
Building relationships: Asking about your clients' weekends isn't creepy—it's a relationship builder. It helps you learn more about them, which is key in marketing. Understanding your audience on a deeper level can lead to more effective and authentic communication.
Thank you all for tuning in. We're excited to embark on this marketing journey with you. If you have any further questions or topics you'd like us to cover, don't hesitate to reach out. We'd love to hear from you.
And if you've found value in this episode, it would mean the world to us if you could rate and subscribe wherever you listen to podcasts. This is also our inaugural YouTube video, so if you're watching there, please ring that bell and subscribe. You'll find all the relevant links in the show notes and the YouTube description.
Looking forward to seeing you on the next episode of Imperfect Marketing. Have a great rest of your day!
Remember, the more you understand your audience, the better your marketing will be.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Welcome to the Imperfect Marketing 100th episode celebration! Today, we're highlighting key marketing lessons from previous episodes. Let's dive in!
We've all had our fair share of marketing mishaps, haven't we? Our first guest recalls a Facebook campaign that didn't go as planned, despite partnering with a colleague and investing a significant amount of money. It was a tough lesson, but it taught us the importance of starting with small projects to build trust and long-term relationships with clients. Remember, it's often easier to deepen existing client relationships than constantly chase after new ones.
The world of marketing is constantly evolving, and with each passing day, we have the opportunity to learn something new. One guest shares their golden rule: "Right now is better than perfect." It's a reminder to prioritize sharing your story, connecting with your audience, and embracing imperfection over striving for unattainable perfection. Trust me, authenticity and timely action can do wonders for your marketing efforts.
Knowing your target audience is key to your marketing success. Another guest emphasizes the importance of finding your niche and being crystal clear about who you're serving. They discovered that by focusing on a specific group—online business owners in their case—their business took off. So, take a moment to define your ideal audience and tailor your messaging to speak directly to them.
Sometimes, it's tempting to chase after the latest trends or try to emulate what successful marketers are doing. However, one guest shares a valuable lesson they learned about staying true to their brand and marketing their own way. It's essential to resist the allure of imitation and focus on showcasing your unique qualities and perspectives. Remember, the best marketing comes from being authentic and embracing who you truly are.
Setting expectations is crucial, especially when you're starting a new business or working with clients. One guest learned this lesson firsthand and discovered the power of confidently communicating timelines and deliverables. By being clear about what to expect from the beginning, you can avoid misunderstandings and build trust with your clients.
Patience and consistency—the Wonder Twins of business success—are virtues that every marketer should embrace. Building a thriving business takes time, and it's crucial to stay persistent in your efforts. One guest shares their experience, highlighting the importance of consistent production over seeking perfection. Remember, progress is better than perfection, and putting out imperfect content consistently is far more valuable than waiting for the perfect moment.
Lastly, we can't forget the essence of marketing—being imperfect. Marketing isn't a science that can be replicated perfectly. It's an art that requires creativity and the willingness to take risks. So, don't be afraid to embrace imperfection and showcase your unique self. As our host, Gary, says, "Imperfect is what marketing is all about."
Thank you for joining us on this special 100th-episode celebration of the Imperfect Marketing podcast. Your support means the world to us, and we're grateful to have you on this journey. Stay tuned for more exciting episodes as we continue to explore the dynamic world of marketing
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
If you have one that is outdated because it was all about COVID talked about the pandemic and the shutdown in the landing page, it's okay. As long as nothing is misleading and someone would know exactly what they were getting if they signed up for it, it isn't hurting anything.
If someone magically found that landing page, what does it matter?
Last week in my Imperfect Marketing Brief I spoke about the importance of spring cleaning your website and keeping track of that content.
Say you have a resources page or an “everything” page where you put all your downloadables and resources to share with the world.
At some point, like now, the COVID one isn’t relevant and should be removed from the page. That doesn’t mean we need to take down the landing page. If someone goes scrolling through your Facebook or LinkedIn history they could find the landing page and now it will still come up.
There isn’t a need to take down or discontinue your downloadables if you don’t want to.
Now, if you update one, feel free to update it with new screen captures or videos or whatever has changed, but it isn’t the end of the world if someone finds that landing page and signs up for your emails.
What do you think?
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Do you want to save time and increase efficiency in your small business? Are you tired of tedious and inefficient processes? Look no further! I have the solution to help you streamline and optimize your operations using powerful tools and strategies. Say goodbye to wasted time and resources and hello to increased productivity and profitability. Let me show you how to streamline and optimize your business processes like a pro!
In this episode, you will be able to:
Unravel the secret behind Asana, Metrical, and Canva for effectively running your business.
Identify other indispensable resources to elevate your email marketing and landing pages.
Master the art of podcasting with Buzzsprout, Calendly, and Riverside FM.
Grasp the importance of investing time in result-driven tasks.
Understand how implementing powerful tools and systems can propel your small business toward growth.
Here are links to the websites of the tools that I use. Please note that some of these are affiliate links, but many are not. Enjoy:
Design attractive landing pages with Leadpages or Optimize Press.
Map out your sales funnel with Funnelytics or create urgency with Deadline Funnel.
Use AI tools like Chat GPT, Capshow, and Descript for content creation,
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Start a once a month Website Wednesday or Maintenance Monday for yourself and schedule the 2nd Monday or Wednesday of the month as your maintenance day. I try not to do the first week of the month or the last week of the month because I feel that there is always a lot of other things that go on depending on your industry.
I usually do a Pomodoro. Work for 25 minutes and have a 5 minute break. One 30 minute meeting. It’s perfect.
Pick one day to set up your tracker…
I would add a tracker in Excel or Google Sheets and just have 3 columns:
1. Date
2. Page and links to check
3. Completed? Y/N
There are a few ways you can add your pages, but I would add your main pages from your navigation in a list. You can always do more than one page if you want, but this way you have them all on the schedule.
Think about the length of time your content is good for if you have external links because that will factor into your updating process.
Things happen all the time to your website and we just forget all the places there are links and other pages.
Schedule a pomodoro, just 30 minutes a month and go through your site to make sure you are giving everyone a quality experience on your site.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Episode 221: Email Marketing and Your Brand: Building Trust and Recognition with Host Kendra Corman
Kendra discusses the essential role of email marketing in building trust and brand recognition. She highlights the importance of consistency, engaging content, and maintaining a recognizable brand voice.
Highlights from today's episode include:
The importance of consistency in email marketing
Strategies for creating valuable and engaging email content
The significance of brand recognition and visual consistency
Practical tips for building and nurturing your email list
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Are you tired of hearing that generic messaging and one-size-fits-all marketing tactics are the key to success? It's time to break free from the ineffective approach and start achieving stronger B2B connections through personalization. Feel the pain of missed opportunities and lackluster engagement no more. Join us in this episode as we uncover the power of tailored messaging, data-driven audience segmentation, and long-term goals for successful lead generation. Don't settle for mediocre results - take action and transform your marketing strategy today.
In this episode, you will be able to:
Uncover the impact of tailoring your approach to your target audience for improved engagement.
Utilize valuable in-house data to build customized audiences that maximize ad performance.
Cultivate enhanced services and products focused on long-term growth in generating leads.
Expand your revenue channels by integrating varied marketing strategies.
Remain informed and agile through constant learning of contemporary industry trends.
The key moments in this episode are: 00:00:00 - Introduction,
00:01:02 - Changing communication and marketing channels,
00:03:04 - Personalization in marketing,
00:06:05 - Resource constraints,
00:09:39 - Lead generation and sales processes,
00:13:32 - Importance of Showing Value,
00:16:09 - Tying Want to Need,
00:18:01 - Focusing on Innovation and Value,
00:22:18 - First-Party Data vs. Third-Party Data,
00:26:41 - Personalization and Communication,
00:33:06 - Google's Changes and User Experience,
00:37:11 - SEO Optimization and Content,
00:39:26 - Google's Intelligence,
00:40:50 - Relationship Building and Connection,
00:40:26 - Importance of Targeting and Personalization,
00:41:13 - Marketing Lessons Learned,
00:42:00 - The Broad World of Marketing,
00:43:06 - Evolution of Marketing,
00:44:19 - Connecting with Your Audience,
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
So… what are the best practices that Google is pushing?
1. Evaluate from a user’s perspective
2. Demonstrate that you are knowledgeable about what you are reviewing- show you are an expert
3. Provide evidence such as visuals, audio, or other links of your own experience with what you are reviewing, to support your expertise and reinforce the authenticity of your review.
4. Share quantitative measurements about how something measures up in various categories of performance.
5. Explain what sets something apart from its competitors.
6. Cover comparable things to consider, or explain which might be best for certain uses or circumstances.
7. Discuss the benefits and drawbacks of something, based on your own original research.
8. Describe how a product has evolved from previous models or releases to provide improvements, address issues, or otherwise help users in making a purchase decision.
9. Focus on the most important decision-making factors, based on your experience or expertise (for example, a car review might determine that fuel economy and safety are key decision-making factors and rate performance in those areas).
10. Describe key choices in how a product has been designed and their effect on the users beyond what the manufacturer says.
11. Include links to other useful resources (your own or from other sites) to help a reader make a decision.
12. Consider including links to multiple sellers to give the reader the option to purchase from their merchant of choice.
13. When recommending something as the best overall or the best for a certain purpose, include why you consider it the best, with first-hand supporting evidence.
14. Ensure there is enough useful content in your ranked lists for them to stand on their own, even if you choose to write separate in-depth single reviews.
Finally, they say to focus on the quality and originality of your reviews, not the length. It’s all about value and that should be your view on everything in the world of marketing.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
In this episode of Imperfect Marketing, we speak with Jesse Ringer on SEO tips and insights.
We talk about the old style of SEO and how it is more about having a conversation with your customers and prospects.
Google is smarter than you think.
Create content that your audience wants to read, listen and watch.
Be sure to have an honest conversation with yourself about how competitive you can be in the rankings.
Also, be sure to think about where your customers are at in their journey and deliver content that matches where they are in the process.
Looking for more from Jesse? Check out their free SEO resources at: https://methodandmetric.com/resources
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.