Greg Phitidis, Brand Director at Free, joins Leslie Castillo and Jim Flynn to unpack what it really means to put people at the center of B2B insurance marketing. From emotional decision-making to buying groups and AI, this episode of the IMCA peer2peer podcast from ONEFIRE is packed with strategies to better connect with your audience and optimize your marketing impact.

Dale Steinke of Agent for the Future and AI marketing expert in the insurance industry, joins Jim Flynn and Leslie Castillo to talk about how independent agents can use AI to streamline content creation and enhance their marketing efforts. Want to learn how tools like prompt chaining, automation, and smart imagery can boost your brand while staying true to your voice? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

Jay Schwedelson, Founder of SubjectLine.com & President and CEO of Outcome Media & Founder of GURU Media Hub, joins Jim Flynn and Leslie Castillo to talk about effective email marketing in 2025. Interested in learning how to leverage email to reach an insurance audience? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

Leslie Castillo, Senior Vice President of Marketing and Customer Experience at The American Equity Underwriters, joins Jim Flynn and Natasha Suber to talk about creating an exceptional customer experience. Interested in learning how minor tweaks and improvements can add up to a transformative CX? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

Satvinder Kaur, CEO and Founder of Your Story Consultants, joins Jim Flynn and Natasha Suber to talk about AI, ethics, and maximizing the technology's use in marketing. Interested in learning how to effectively use AI in your efforts? Listen to this episode of the IMCA peer2peer podcast.

Raphael Zindi, Chief Commercial Officer at Slipcase, joins Jim Flynn and Natasha Suber to talk about exploring various aspects of the customer journey and how they can be improved. Interested in learning how to best serve your insurance prospects? Listen to this episode of the IMCA peer2peer podcast.

Chris DeLauder, EVP and Brianne Seiler, AVP, Marketing and Branding at Berkley Environmental, joined Jim Flynn and Natasha Suber to talk about brand distinction and brand culture. Interested in learning how to build a brand that drives success in and out of the building? Listen to this episode of the IMCA peer2peer podcast.

Jeff Buck, Director of Production and Marketing Content at the Risk & Insurance Education Alliance, joins Jim Flynn and Natasha Suber to talk about content marketing strategy and how to leverage AI tools effectively. Interested in learning how to use AI tools to boost your content marketing game? Listen to this episode of the IMCA peer2peer podcast.

Dr. Gregory Brown, Assistant Professor of Insurance and Risk Management at The University of Olivet, and Dr. Michael Burkhardt, Assistant Professor of Insurance Risk Management at Northwood University, joined Jim Flynn and Natasha Suber to talk about available programs that attract younger talent into the insurance industry. Interested in learning more about the insurance education programs available to aspiring professionals? Listen to this episode of the IMCA peer2peer podcast.

Gian Power, of TLC Lions, joins Jim Flynn and Natasha Suber to talk about the incredible power of storytelling in shaping both internal and external brand perception. Interested in learning how storytelling can enrich your organization's culture and draw more clients in? Listen to this episode of the IMCA peer2peer podcast.

Lacretia Marsh, senior principal at Gartner, joined Jim Flynn and Natasha Suber to talk about the critical aspects of aligning marketing efforts with overall business goals, emphasizing the importance of prioritization, real-time data analysis, and effective storytelling. Interested in learning how to optimize resources, leverage AI and emerging technologies, and communicate value to key stakeholders? Listen to this episode of the IMCA peer2peer podcast.

Patti Harman, Editor-in-Chief of Digital Insurance, joins Jim Flynn and Natasha Suber to talk about what makes a compelling pitch and how to tell your story effectively. Interested in learning how to pitch and develop compelling thought leadership content for your business? Listen to this episode of the IMCA peer2peer podcast.

In this episode of the IMCA Peer-to-Peer Podcast, hosts Jim Flynn and Leslie Castillo sit down with Miguel Taveras where he shares how the insurance industry can better engage emerging audiences through storytelling, cultural understanding, and authentic connection. Listen to this episode now from ONEFIRE.

Gina Butchin and Kristin Beers, of Nautilus Insurance, join Jim Flynn and Natasha Suber to talk about podcasting as an internal comms strategy. Interested in learning how to enrich the lives and careers of your team with a "snackable" podcast? Listen to this episode of the IMCA peer2peer podcast.

Kristy Sands, Vice President of Communications at Gallagher Bassett, joins Jim Flynn and Natasha Suber to talk about clear and effective communication in business. Interested in learning how to step up your organizational comms game? Listen to this episode of the IMCA peer2peer podcast.

Amber Anthony, SVP, Head of Marketing, Sales, and Distribution for U.S. Assure, joins Jim Flynn and Natasha Suber to talk about connecting with your target audience through content. Interested in learning what works and what doesn't in 2024 in the world of content marketing? Listen to this episode of the IMCA peer2peer podcast.

Ty Petway and Amber Anthony of U.S. Assure joined Jim Flynn and Natasha Suber to talk about culture, employee engagement, and how to get the most out of your people. Interested in a deep dive on your organization's most important asset? Listen to this episode of the IMCA peer2peer podcast.

Stephanie Mazza, Senior Art Director, and Kyle Brice, VP of Strategy, for Estipona Group, joined Jim Flynn and Natasha Suber to talk about accessibility in marketing. Ready for a deep dive into ADA compliance? Listen to this episode of the IMCA peer2peer podcast.

Beth Z, your New Nerdy Best Friend, joins Jim Flynn and Natasha Suber to talk about leveraging AI in marketing to stay ahead of the competition. Interested in learning how to use AI in your strategy? Listen to this episode of the IMCA peer2peer podcast.

Omari Aarons-Martin, Executive Director & COO at the National African American Insurance Association, joined Jim Flynn and Natasha Suber to talk about diversity, equity, and inclusion in insurance marketing. Interested in learning how marketing can keep companies accountable to their values? Listen to this episode of the IMCA peer2peer podcast.

Dr. Tadas Jucikas, founder and CEO at Genus.ai joined Jim Flynn and Natasha Suber to talk about the incredible potential of artificial intelligence in creative output. Interested in learning about this cutting edge technology and the role it can play in your marketing strategy? Listen to this episode of the IMCA peer2peer podcast.

Alistair Simmonds and Martin White from Blackwood86 join Jim Flynn and Natasha Suber to talk about differentiating your insurance brand in an increasingly crowded marketplace. Interested in learning how a customer-centric approach will help you stand out? Listen to this episode of the IMCA peer2peer podcast.

Mel Marsh, Senior Director of Marketing at Guided Solutions, a Baldwin Risk Partners company, joins Jim Flynn and Natasha Suber to talk about driving efficiency in marketing and showing the impact of marketing on revenue to leadership. Interested in learning more about marketing excellence? Listen to this episode of the IMCA peer2peer podcast.

Sharon Toerek, Owner & Founder of Legal+Creative, joins Jim Flynn and Leslie Castillo to talk about the legal challenges AI presents and how marketers should leverage emerging technology to reshape their efforts. Interested in learning how you can safely and effectively work AI into the mix? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

Megan Bell, SVP of Marketing at Falvey Insurance Group, joins Jim Flynn and Natasha Suber to discuss women in insurance - their challenges, their contributions, and their continued ascension in the industry. Interested in learning more about women in insurance? Listen to this episode of the IMCA peer2peer podcast.

Mitch Dunford, CMO, and Beth Benhart, Senior Director for Instructional Design, for the National Alliance for Insurance Education joins Jim Flynn and Natasha Suber to discuss their Intro to Insurance for Marketers course. Interested in a deep dive into insurance marketing? Listen to this episode of the IMCA peer2peer podcast.

Jeff Fenigstein, VP of Marketing at Woodruff Sawyer, joins Jim Flynn and Natasha Suber to discuss the intricacies and impact of content strategy in insurance marketing. Create better, more compelling content this year Listen to this episode of IMCA peer2peer.

Jeff Kroeger, President at Insureon, joins Jim Flynn and Natasha Suber to talk strategies for consistent growth in insurance. Ready to take your organization to the next level? Listen to this episode of IMCA peer2peer.

Lorraine Jeckells, Guy Cornet, and Greg Phitidis join Jim Flynn and Natasha Suber to break down what makes a brand memorable and effective. Interested in a deep dive into building stand out brands? Listen to this episode of IMCA peer2peer.

Felicia Stanczak, SVP of Marketing for Gallagher Global Brokerage, joins Jim Flynn and Natasha Suber to talk about the role of the trusted advisor and how you can become one in your organization. Ready to level up and provide more value? Listen to this episode of IMCA peer2peer.

Caryn Best, from IAT Insurance Group, joins Jim Flynn and Natasha Suber to talk about rebranding, company culture, and how to elevate your organization inside and out over time. Ready to evolve your company culture and spur growth? Listen to this episode of IMCA peer2peer.

Peter Woolfolk, host of the Public Relations Review podcast, joins Jim Flynn and Natasha Suber to talk public relations and effective storytelling. Interested in telling your organization's story in a more compelling way? Listen to this episode of IMCA peer2peer.

Joe Mull, author of "Employalty," joins Jim Flynn and Natasha Suber to talk about retaining top talent in a new age of work. Interested in creating better jobs that attract better talent? Listen to this episode of IMCA peer2peer.

Greg Johnson and Bob Stillman, from Orbital Socket,  join Jim & Natasha to talk about building your business with the "Growing Class" and how to market to minority & diverse audiences with intention.

Kelly Nash, Career Coach at Kelly Nash & Co. and Employee Engagement Manager at SalesForce, joins Jim Flynn and Leslie Castillo to talk about how professionals can take control of their personal brand and stand out at work. Curious about how authenticity, visibility, and the Brave Framework can elevate your career? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

Sean Greenwood, the Grand Poobah of PR at Ben & Jerry's, joins Jim Flynn and Natasha Suber to talk about corporate values and how to make a social impact as a brand. Interested in putting the weight of your organization behind social change? Listen to this episode of IMCA peer2peer.

Peter van Aartrijk, from Aartrijk, joins Jim Flynn and Natasha Suber to discuss public relations in the insurance industry. On the heels of his engaging panel at the IMCA Ignite conference in Nashville, Peter expands upon this critical topic in the insurance space.

Dave Gordon from Gallagher Bassett joins Jim Flynn and Natasha Suber to talk about building a successful marketing and communications team in insurance and why authenticity is key to success. Interested in building a better culture in your insurance organization? Listen to this episode of IMCA peer2peer.

Anna Hargis, Director of Advertising at Shelter Insurance, shares the best methods for finding work-life balance as a marketer in the Insurance industry.

Mindi Zissman of Zissman Media joins Jim Flynn and Natasha Suber to discuss effective content creation for risk, insurance, and compliance. How can insurance organizations develop content that resonates with their target audience? Find out in this episode of IMCA peer2peer.

Dustyne Bryant from The National Alliance for Insurance Education & Research joins Jim Flynn and Natasha Suber to talk about authenticity in insurance. No matter your role, Dustyne explains why authenticity is a universal language for resonating with your audience. Listen to this episode of the IMCA peer2peer podcast to learn more.

Andy Likes, with Lambert, joins Jim Flynn and Natasha Suber for a deep dive into the high-pressure world of crisis communications. What should you do if your organization is under fire? Listen to this episode of IMCA peer2peer to learn more.

Adam "AC" Constantine from ACE Creatives joins Jim Flynn and Natasha Suber to talk everything social media. You'll learn the do's, the don'ts, and what makes something go viral. Listen now if you're ready to create social media content that engages, excites, and drives results!

Cathy Dunford from True Coaching  joins Jim Flynn and Natasha Suber to discuss the importance of authenticity and vulnerability in leadership. Interested in becoming a better leader in the insurance industry? Check out this episode of IMCA peer2peer.

Beth Z, aka Your Nerdy Best Friend, joins Jim Flynn and Natasha Suber to talk all about AI and ChatGPT. How can insurance marketers leverage artificial intelligence to scale their efforts, improve their content, and drive results? Learn that and more in this episode of IMCA peer2peer.

Debbie Maas, Senior Vice President at Fuzion, and Amy Rey, Managing Director of Growth and Strategy at Zeldis Research Associates, join Jim Flynn and Leslie Castillo to break down the differences between qualitative and quantitative research in the insurance industry. Want to learn how choosing the right research method can drive better decision-making? Listen to this episode of the IMCA Peer-to-Peer Podcast from ONEFIRE.

Marisa Petriano from ReMark Group joins Jim Flynn and Natasha Suber to discuss her experience implementing omni-channel marketing strategies in the insurance industry. Looking to gain, retain, and engage more customers in insurance? This episode is for you.

Kim Clark joins Jim Flynn and Natasha Suber to explore the role that marketing and communications professionals can play in Diversity, Equity, and Inclusion (DEI). What can insurance marketers do to make a positive impact on their organizations in regards to DEI? Listen to this inaugural episode of IMCA peer2peer.

The first episode of IMCA peer2peer launches soon. Subscribe now!

About our first guest:
Kim Clark (she/her) focuses her work on the communicator and content creator’s role in diversity, equity, and inclusion (DEI). She is the co-author of  The Conscious Communicator: The fine art of not saying stupid sh*t, an Amazon #1 bestseller and the leading voice for DEI communications and social justice messaging guidelines for brands.

Danielle Bishop, CEO & Founder of The Beyond Collection, joins Jim Flynn and Leslie Castillo to talk about how to make every event more impactful for attendees. Interested in learning how you can build more meaningful events? Listen to this episode of the IMCA peer2peer podcast.