Explore every episode of the podcast I'm A Car Chick

Host Shasta Haddock reunites with long-time friend and automotive industry veteran Sandy Zannino, Founder of Innovative Dealer Solutions. In this episode, they trace their history back to the Digital Dealer conference circuits and dive deep into Sandy's latest venture: launching her very own podcast. Sandy pulls back the curtain on how dealerships are consistently overpaying for their technology stacks, offering a masterclass in vendor management and cost reduction. She reveals how a free tech stack analysis can uncover thousands in hidden fees—particularly in telephony and telecom services—by leveraging enterprise-level pricing. If you want to stop bleeding cash on redundant software and learn how to audit your dealership's infrastructure, Sandy's "no-nonsense" advice is exactly what you need.

#ImACarChick #SandyZannino #InnovativeDealer Solutions #TechStackAudit #TelecomSavings #DealershipOperations #VendorManagement #AutomotivePodcast

Host Shasta Haddock catches up with the insightful and always candid Kate Beirowski, the newly appointed VP of Sales for Dealer Image Pro. Recorded live at NADA 2026, Kate shares her transition from a career in Fixed Ops to leading the front-end charge in vehicle merchandising. They discuss the power of end-to-end photography in the modern dealership, the challenges of stepping into a new leadership role, and why "getting out of your comfort zone" is the best advice for anyone in automotive. From winning "WIA Bingo" to taking on the VP mantle, Kate’s energy and honesty provide a masterclass in professional growth and fearless networking.

#ImACarChick #NADA2026 #KateBeirowski #DealerImagePro #VehicleMerchandising #SalesLeadership #WomenInAutomotive #DealerTech

Host Shasta Haddock is joined by Amy Hitch, Executive Coach at Ascent Dealer Services, for a powerful conversation on the high-stakes world of automotive finance. Amy shares her journey from banking to mastering the F&I office, detailing why it remains one of the most stressful roles in a dealership. They discuss the critical shift from simply "doing the work" to developing people, the importance of early transparency in the car-buying process, and how to recognize the signs of burnout. Whether you’re an F&I manager looking to level up your leadership or a dealer principal wanting to improve change management, Amy’s expert coaching insights provide a clear roadmap for long-term success.

#ImACarChick #AmyHitch #AscentDealerServices #FandI #AutomotiveFinance #LeadershipCoaching #DealershipSuccess #MentalHealthInAuto

Host Shasta Haddock finally sits down for a long-overdue conversation with April Rain, the "Chief Magic Officer" and Founder of Digital Rain Inc. In this episode, they pull back the curtain on the post-NADA pivot and dive deep into the world of fractional marketing. April discusses why dealerships are often overwhelmed by the "alphabet soup" of vendor reports and how her team acts as the "interpreter" to find true ROI. They explore the myths of the car business, the power of mentorship within Women in Automotive, and why providing actual value is the only way to break through the "slimy car dealer" stereotype. Whether you're a dealer principal or a marketing director, April’s "no-fluff" approach to digital strategy is exactly what the industry needs right now.

#ImACarChick #AprilRain #DigitalRainInc #FractionalMarketing #AutomotiveMarketing #DealerStrategy #WomenInAutomotive #MarketingROI

It’s been two years in the making, but Veronica Dunford, co-owner of Women in Automotive (WIA), is back on the show! Recorded live at NADA 2026, Veronica and Shasta Haddock discuss the massive momentum behind the upcoming 2026 annual conference in Austin, Texas. They dive deep into the real mission of WIA: it’s not about "man bashing," but about changing the statistics of why women leave the industry and fostering true sponsorship—the kind where people advocate for your career when you aren't in the room. From high-glam galas to the legendary pajama party, discover why this year’s "Igniting the Future" theme is set to be the biggest movement in WIA history.  

#ImACarChick #WomenInAutomotive #WIA2026 #VeronicaDunford #AutomotiveMentorship #AustinEvents #NADA2026 #WomenInLeadership 

In this episode of the I'm a Car Chick podcast, host Shasta Haddock sits down with Laura Fleischer, President of Orange Media Group. Coming from the legacy of the Roman Group (with 37 dealerships), Laura shares her transition from "dealer grandkid" to marketing innovator. We dive deep into why dealerships are sitting on "data gold mines" but are being held hostage by their own tech stacks. Laura reveals the staggering ROI of capturing abandoned service schedulers and explains why 50% of your database might be "dirty data" costing you thousands in wasted ad spend. If you want to move beyond basic KPIs and actually own your customer journey, this conversation on CDPs and data hygiene is your roadmap.

#ImACarChick #OrangeMediaGroup #LauraFleischer #AutomotiveMarketing #DataStrategy #CDP #DealershipSuccess #FixedOps #FirstPartyData

In Part 2 of this deep dive, host Shasta Haddock and Erin Duke, Co-Founder of Auto Lot Impact, tackle the "missing generation" of automotive technicians. Erin explains why the industry is seeing a massive gap in 40-to-50-year-old techs and how the consolidation of 2008 drove a whole generation of talent into other industries. They also pivot to the digital side of the business, discussing the vital importance of LinkedIn engagement for automotive professionals. Erin shares her "homework" for dealers: stop just posting and start actively engaging to build authority. If you want to understand the long-term trends shaping the service drive and how to position yourself as a leader online, this conclusion is a must-watch.

erin@autolotimpact.com 
(330) 808-5210

#ImACarChick #AutoLotImpact #ErinDuke #TechnicianShortage #LinkedInStrategy #FixedOps #AutomotiveLeadership #DealerSuccess

Host Shasta Haddock is back for her first recording post-NADA 2026, and she’s starting with a heavy hitter. Meet Erin Duke, Co-Founder and Director of Dealer Success at Auto Lot Impact. In this episode, Erin shares her incredible "trial by fire" journey—from being a service advisor to receiving the manufacturer’s "stay in business" letter during the 2008 consolidation. They dive deep into the current technician shortage, the theory behind why vocational programs are struggling to keep up, and how Auto Lot Impact is helping dealerships optimize their lots and fixed operations. If you’ve ever wondered what it takes to survive the automotive industry's biggest shifts, Erin’s story of resilience and her vision for dealer success is a must-watch.

erin@autolotimpact.com 
(330) 808-5210

#ImACarChick #AutoLotImpact #ErinDuke #FixedOps #TechnicianShortage #AutomotiveLeadership #DealerSuccess #AutoIndustry

Host Shasta Haddock kicks off Day 2 at NADA 2026 with a high-energy session featuring Michelle Phelps and Thomas Mancuso from Podium. In this episode, Thomas (not Scott!) breaks down the massive shift in dealership technology—moving away from generic, "canned" AI responses to intelligent AI agents that actually understand context. He introduces "Jerry," Podium’s AI agent that lives and interacts in real-time, providing the personalized experience today's car buyers expect. If you’re tired of chat tools that frustrate customers rather than helping them, this conversation on the future of AI-driven communication is a must-watch.

#ImACarChick #NADA2026 #ThomasMancuso #Podium #AIAgents #DealershipTech #CustomerExperience #AutoIndustry

Host Shasta Haddock goes global at NADA 2026 with Matthias Stoever, a visionary joining the show all the way from Hamburg, Germany. Matthias shares his unique perspective on the differences between the European and American automotive markets, the universal challenges of digital transformation, and why data is the international language of success. They discuss the rapid evolution of AI tools in the retail space and why, regardless of where you are in the world, the "human touch" remains the most valuable asset in the car business. Whether you’re curious about international car culture or the future of global auto-tech, this cross-continental conversation is a must-watch.

#ImACarChick #NADA2026 #MatthiasStoever #GlobalAutomotive #AutoTech #DigitalTransformation #InternationalBusiness

Host Shasta Haddock is joined by Heidi McMillen, Chief Revenue Officer at OttoMoto, live from the Authenticom booth at NADA 2026. In this candid and high-energy conversation, Heidi shares what it’s really like to be in charge of the money, the employees, and everything in between. Drawing from her 25 years of experience married to a car dealer, she discusses the versatility required of women in the industry and how OttoMoto is helping dealerships thrive. From "marrying the boss" to "becoming the boss," Heidi delivers a refreshing perspective on leadership, family, and staying sober in the whirlwind of a Las Vegas convention.

#ImACarChick #NADA2026 #HeidiMcMillen #OttoMoto #ChiefRevenueOfficer #WomenInAutomotive #DealerLife

Host Shasta Haddock sits down with Ashley Cavazos, a powerful voice in the automotive industry, live from the floor of NADA 2026. Ashley discusses her mission to empower women and bridge the gap in leadership within dealerships. They dive into the importance of mentorship, building a strong "girl gang" in a male-dominated field, and how intentional leadership can transform dealership culture. Whether you’re an aspiring leader or a seasoned professional looking to diversify your team, Ashley’s insights on empowerment and growth are the blueprint for a more inclusive and successful automotive future.

#ImACarChick #NADA2026 #AshleyCavazos #WomenInAutomotive #Leadership #Empowerment #DealerStrategy #Mentorship

Host Shasta Haddock is joined by the industry’s favorite duo, Fred Lennartz and Lou Ramirez of Car Guy Coffee, live from the floor of NADA 2026. Known as the "Certified Solutionaries," Fred and Lou break down why 2026 is officially the year of collaboration in the automotive world. They discuss moving past the "vendor vs. dealer" stigma, the energy of a record-breaking Las Vegas show, and why the "more beans we brew with, the better" philosophy is the key to driving the industry forward. If you want to hear from two of the most connected guys in the business about where the "authentic love" in automotive is heading, this high-octane episode is a must-watch.

#ImACarChick #NADA2026 #CarGuyCoffee #FredAndLou #Solutionaries #AutomotiveCollaboration #DealerStrategy

Host Shasta Haddock welcomes Courtney Doll from CP Handheld Technologies to the booth at NADA 2026 for a deep dive into the "clean data" side of the dealership. Courtney explains how CP Handheld helps automotive controllers move from manual headaches to seamless, automated inventory reconciliation. They discuss the critical importance of being "audit-ready" for floor plan inspections, how GPS locating systems are saving dealers time and money, and why clean reporting is the secret to a happy CFO. If you’ve ever struggled with month-end closing or floor plan anxiety, Courtney’s insights on empowering controllers through better tech are exactly what you need to hear.

#ImACarChick #NADA2026 #CourtneyDoll #InventoryManagement #FloorPlanAudit #CPHandheld #DealershipOperations

Host Shasta Haddock sits down with Todd Smith, CEO of QoreAI and a lifelong "car guy," live at NADA 2026. Todd shares the pivotal moment in late 2024 when he realized AI agents were about to change everything—moving beyond simple chat to actually "using" computers to fill out forms and navigate sites. They discuss his new book, The Intelligent Dealership, and why the foundation of any AI strategy must be rock-solid data hygiene. Todd breaks down how Authenticom acts as the critical "go-between" for disparate data systems and why dealers who embrace these tools now will lead the industry in the years to come.

#ImACarChick #NADA2026 #ToddSmith #CoreAI #TheIntelligentDealership #AIAgents #AutomotiveData

Host Shasta Haddock is joined by the one and only Michael Cirillo, host of The Dealer Playbook and a leading voice at ASOTU, live from the Authenticom booth at NADA 2026. Despite years of collaboration, this marks Michael’s first official appearance on the I’m a Car Chick podcast. In this candid conversation, Michael challenges the industry to drop the "negative vendor stigma," reminding everyone—from dealership staff to software providers—that "we are all vendors" working toward the same goal. They explore the power of intentionality in branding, the physical toll of a high-energy NADA week, and why the industry moves forward faster when everyone finds a common point of alignment.

#ImACarChick #NADA2026 #MichaelCirillo #TheDealerPlaybook #ASOTU #AutomotiveLeadership #IndustryAlignment

Host Shasta Haddock welcomes back "four-timer" guest Matt Raymond, founder of Bow Tie Auto Solutions, live from the Authenticom booth at NADA 2026. In this high-energy reunion, Matt tackles the biggest misconception in the industry: that you can "set and forget" your BDC. He breaks down why a true partnership beats a standard vendor relationship every time, the importance of "showing up" for your dealers, and how to build a BDC that actually moves the needle on results. Plus, stay tuned for the lowdown on why Matt is trading Facebook for LinkedIn—and where you can find the best dad jokes in automotive.

Host Shasta Haddock welcomes Dimitrius Naylor, the "Equity King" and CEO of Dimitrius Naylor Consulting, to the I’m a Car Chick podcast live from NADA 2026. In this high-velocity episode, Dimitrius breaks down why the service drive is the most underutilized goldmine in the dealership. He dives into the "Service-to-Sales" transition, explaining how to identify high-equity customers and why the "equity" conversation is about more than just a monthly payment—it's about wealth management for the consumer. From fixing broken hand-off processes between fixed ops and sales to the mindset shift required to buy cars effectively from your own backyard, Dimitrius delivers a masterclass in modern dealership profitability.

#ImACarChick #NADA2026 #DimitriusNaylor #ServiceToSales #EquityMining #FixedOps #AutoRetail #DealerStrategy

Host Shasta Haddock welcomes three-time guest Darrell Steed back to the I’m a Car Chick podcast live from the floor of NADA 2026 in Las Vegas. In this high-energy session, Darrell cuts through the "AI buzz" to address the real reason dealerships fail to execute: a lack of human connection and leadership involvement. He challenges the industry to shift its mindset from "selling cars" to "acquiring customers and vehicles," proving that a dedicated focus on the used car lane is the true engine behind new car growth. From fixing broken implementation processes to mining your own database of 100,000+ customers, Darrell delivers the "meat and potatoes" strategy dealers need to win in 2026.

#ImACarChick #NADA2026 #DarrellSteed #UsedCarStrategy #CustomerAcquisition #DealersSuccess #AutoIndustry

Host Shasta Haddock is reunited with one of her favorite industry voices, Brooke C. Furniss, live at NADA 2026 in Las Vegas. After a year-long hiatus that left the industry asking "Where is Brooke?", the host of the Facts Not Feelings podcast pulls back the curtain on the reality of content burnout and the intense preparation required to stay at the top of the podcasting game. They discuss Brooke's upcoming relaunch in April, the shift toward "walk and talk" content, and why she’s traded the negative 30-degree weather for a fresh perspective on automotive digital marketing. If you’ve ever felt the pressure of the "content treadmill" or want to know what's next for one of the most "Googlable" women in automotive, this candid conversation is for you.

#ImACarChick #NADA2026 #BrookeCFurniss #FactsNotFeelings #PodcastLife #AutomotiveMarketing #ContentStrategy

Host Shasta Haddock welcomes Bri Newman, CEO at HR4, to the booth at NADA 2026 for an inspiring conversation on the heartbeat of the dealership: the people. Bri shares her journey from speaking at the Women in Automotive conference to leading operations for a company dedicated to transforming human resources in the car business. They discuss why culture is the ultimate competitive advantage, how to build safe and empowering spaces for first-time speakers and employees, and the "refreshing energy" of industry connections. If you want to understand why your team is your most important asset and how to move from "HR as a headache" to "HR as a growth engine," this episode is for you.

Host Shasta Haddock sits down with Brad Parker live at NADA 2026 for a conversation a year in the making. From his roots in the yachting industry to building the "Venmo for peer-to-peer car sales," Brad explains how his latest technology is helping dealers tap into an unlimited source of growth: private seller acquisitions. They discuss why dealers must move beyond auction reliance, the importance of "incentivized" acquisition roles, and how to build a transactional workflow so simple that anyone can run it. If you want to grow a highly profitable inventory lane that your competitors are ignoring, this episode provides the blueprint for buying cars "off the street" faster and safer than ever.

#ImACarChick #NADA2026 #BradParker #InventoryAcquisition #CarDealers #UsedCarStrategy #AutoTech

Host Shasta Haddock welcomes back industry veteran and leadership expert Glenn Pasch live at NADA 2026 in Las Vegas. In this deep-dive episode, Glenn discusses the impact of his book and new video series, You’re in Charge, Now What?, which helps leaders move beyond generalities to achieve true team alignment. They explore why "asking better questions" is the secret to uncovering the behaviors that drive results and how a lack of clarity is often the biggest hurdle for dealership teams. Glenn shares his philosophy on being a "cheerleader" for others in the industry and provides actionable advice for anyone looking to lead with more intention and empathy.

#ImACarChick #NADA2026 #GlennPasch #LeadershipDevelopment #TeamAlignment #AutomotiveIndustry #ManagementTips 

Host Shasta Haddock catches up with Drew Williams, Creative Director at Authenticom, for an off-the-cuff deep dive into the power of branding in the automotive industry. Live from NADA 2026, Drew shares his journey from a graphic design student to the mastermind behind Authenticom’s recognizable visual identity. They discuss why brand consistency is the "unfair advantage" for dealers and vendors alike, and how intentional design changes the way people perceive and do business. Drew also highlights the importance of authentic company culture, celebrating the recent promotion of team member Michelle and the genuine love the industry has for the people behind the tech.

#ImACarChick #NADA2026 #Authenticom #BrandingStrategy #CreativeDirector #AutoIndustry #VisualIdentity

Host Shasta Haddock wraps up Day 1 at NADA 2026 with a high-impact conversation featuring Amberly Allen, a true automotive industry trailblazer and the force behind Dealer Merchant Services (DMS) powered by Priority. In this episode, Amberly breaks down the "meat and potatoes" of how dealers can stop leaving money on the table through cash discounting and smarter merchant service strategies. She warns about the serious legal audit ramifications and sales tax compliance issues for dealers trying to DIY their payment processing, emphasizing why a trusted partner is essential to avoid massive fines. Whether you are a dealer principal or a department manager, this episode is a wake-up call on reclaiming your bottom line while staying on the right side of the law.

#ImACarChick #NADA2026 #AmberlyAllen #MerchantServices #DealerSavings #AutoIndustry #CarDealers 

Host Shasta Haddock sits down with Molly Kristick, Vice President of Marketing at TrueCar, live from the Authenticom booth at NADA 2026. Molly shares her incredible journey from selling newspaper ads in "Wheels For You" magazine to leading the marketing strategy for one of the biggest names in digital automotive retail. They discuss the shifting landscape of consumer engagement, the fulfillment of helping car buyers find the right price, and the current "weird game" of LinkedIn networking. Molly dives into how TrueCar frames conversations for consumers and dealers alike, emphasizing the importance of genuine connection over high-pressure "DM pitches" in a digital-first world.

#ImACarChick #NADA2026 #MollyKristick #TrueCar #DigitalMarketing #AutoTrends #CarBuying

In this episode of the I'm a Car Chick podcast, host Shasta Haddock welcomes Kelly Ann Sparks-Berger, Amazon Sale Strategist at Dealer eProcess (DEP), for a deep dive into the evolution of digital marketing in the automotive world. Recorded live from NADA 2026, Kelly Ann explains how Amazon's behavioral data is a game-changer for dealers, allowing them to move away from "blanketed" marketing toward a highly targeted, "sniped" strategy that actually reflects how buyers shop online today. They discuss the "creepy but effective" nature of targeted ads, why relying on old social platforms like Facebook Marketplace is a mistake, and how clean data through partnerships like Authenticom is the secret sauce for proving ROI. If you're tired of "vanity metrics" and want to understand how to actually convert digital leads into sold cars, this is a must-watch.

Host Shasta Haddock is joined by Jason Tryfon, CEO of Authenticom, for a high-speed deep dive into the digital infrastructure powering the automotive industry. Live from NADA 2026, Jason reveals how Authenticom has evolved from the industry's "best-kept secret" into the essential backbone for hundreds of vendors. They discuss the critical importance of Data Experience Management (DXM), the "no-brainer" value of the free Dealer Vault tool for data hygiene, and how AI is set to transform 2030 retail by processing data dimensions far beyond human capability. Jason also shares a rare look at his "expert" transition into the CEO role, doubling the business in just 24 months while honoring the legacy of founder Steve Cottrell.

Join host Shasta Haddock for a high-stakes episode of the I’m a Car Chick podcast , live from the Authenticom booth at NADA 2026. In this candid sit-down, NADA President Mike Stanton and Authenticom Founder Steve Cottrell  pull no punches regarding the future of the automotive industry. Stanton reveals why he is "pissed" about misguided direct-to-consumer sales efforts and details how NADA is utilizing its legal defense fund to litigate and protect the franchise dealer model.

The conversation also dives deep into DealerVault , the collaborative solution designed to keep dealer data secure and compliant. From celebrating legislative wins against FTC overreach to Steve Cottrell’s emotional reflection on stepping aside as CEO , this episode explores why "the basics" of data hygiene and trusted partnerships are the most important tools for innovation. Whether it's fighting for the dealer model or navigating the "new currency" of data , this is a must-watch for any automotive professional looking to win in 2026.

In this episode of I’m a Car Chick, Shasta sits down with Kristin Kolodge, Vice President and Head of Auto Benchmarking and Mobility Development at J.D. Power — a woman whose work quite literally shapes the global automotive industry.
Kristin oversees the world’s most influential vehicle quality and customer experience studies, including the Initial Quality Study (IQS), APEAL, VDS, and TXI, along with J.D. Power’s future mobility research. If you’ve ever seen a commercial where a manufacturer bragged about “J.D. Power Awards”… yep. That’s her world.
Together, we unpack the why behind the data — and what dealerships, OEMs, consumers, and even EV skeptics need to know.
In this episode, we dive into:
● How Kristin went from mechanical engineering to running global benchmarking at J.D. Power
● What today’s vehicle quality landscape actually looks like (and what’s changing fast)
● Why customer expectations are rising faster than manufacturers can keep up
● The difference between initial quality, long-term dependability, and tech experience
● The truth about EV satisfaction, charging frustrations, and adoption roadblocks
● Practical insights for dealers on improving customer trust and communication
● How future mobility trends will reshape the car biz over the next decade

This episode is the ultimate blend of data, strategy, consumer psychology, and real-world dealership impact — told through the lens of one of the most influential women in the automotive industry.

Connect with Kristin Kolodge on LinkedIn:
 👉 https://www.linkedin.com/in/kristin-kolodge/

Kristin Kolodge
 Vice President & Head of Auto Benchmarking and Mobility Development, J.D. Power
Kristin Kolodge leads all global vehicle quality research at J.D. Power, including the industry-defining Initial Quality Study (IQS), APEAL Study, Vehicle Dependability Study (VDS), and Tech Experience Index (TXI). She also oversees mobility development initiatives, creating future-focused solutions for OEMs navigating the evolving landscape of electrification, autonomy, safety, and consumer behavior.
Kristin holds a bachelor’s degree in mechanical engineering from Michigan Technological University and a master’s degree in engineering management from the University of Michigan.
Her work influences manufacturers, dealerships, and consumers worldwide — shaping decisions across product development, quality improvement, and customer experience.

Subscribe to I’m a Car Chick on YouTube, Apple Podcasts, and Spotify — and leave a review to support women’s voices in the car biz.

In Part 2 of Shasta’s conversation with Gayle Rogers of The Atomic Agency, they go from theory to step-by-step execution.
If Part 1 was the why, this is the how. Gayle walks through exactly how he uses long-form video, AI, and a simple system to help businesses create consistent, local, authority-building content without needing a full production team.

In this episode, they cover:
● The tech stack Gayle recommends for recording and repurposing content (hello, Riverside)
● How to turn one conversation into transcripts, topics, and a full content calendar
● Using tools like ChatGPT to pull out brand pillars, personas, and StoryBrand-style messaging
● Why unscripted, conversational videos often outperform stiff, teleprompter content
● How dealers can build a searchable library of video and image assets (cars, features, people)
● SEO lessons from naming his company “The Atomic Agency” and outranking massive competitors
● Why you can’t wait for “perfect” content — you just need to start
● The surprising power of personal posts (fantasy football, anyone?) and human moments in building your brand

Part 2 is a practical masterclass in content and authority-building for dealerships, vendors, and anyone trying to stand out online without burning out.

In this episode of I’m a Car Chick, Shasta sits down with Gayle Rogers, founder of The Atomic Agency, to talk about what real marketing looks like for dealerships in 2025 and beyond.
Gayle has worn all the hats — agency, OEM, and in-dealership marketing — and he breaks down how those experiences shaped his approach to helping stores stop “doing ads” and start actually showing up in their communities.

In Part 1, we talk about:
● How Gayle got his start in automotive at J. Walter Thompson in Detroit
● What he learned moving between OEM, agency, and dealership roles
● Why you’ll never outspend the big players, but you can out-local them
● A real estate case study that led to his philosophy on local content and interviews
● How dealers can become the local experts instead of just the place that sells cars
● Using community-focused content (not “look at us” charity posts) to build trust
● Where AI fits in — and why it still needs a human face in front of it

This episode is packed with practical ideas for dealers, marketers, and vendors who want to move beyond generic ads and build real relationships with the people they serve.

In this inspiring episode of I’m a Car Chick, Shasta sits down with Dara Koenig — author, coach, speaker, and all-around champion for women chasing purpose and growth.
Dara’s career has spanned every corner of empowerment — from corporate marketing and recruiting to launching a nonprofit uplifting women, career coaching, and publishing her devotional series. Through every chapter, her focus has remained the same: helping others rise.
Together, Shasta and Dara talk about:

●Turning purpose into impact 💡
●The importance of women supporting women
●What it means to “be the change” in business and in life
●How social media can be used as a force for connection and positivity
●Lessons Dara has learned as an author, coach, and creator

Dara’s passion for people shines through every word — and her reminder that fulfillment comes from helping others will leave you inspired long after the episode ends.

Guest Bio:
Dara Koenig
 Author | Coach | Social Media Maven

Coach, author, and speaker Dara Koenig is dedicated to empowering others and helping fellow women reach their goals. For as long as she can remember, Dara has been focused on people—spending the better part of her career helping others.
From working with large-scale companies to market their services, hiring employees for their dream jobs, launching a nonprofit to uplift women, career coaching, and publishing a devotional series, Dara has worked in every facet of helping others reach new heights and wouldn’t have it any other way.
The more people she’s helping, the more fulfilled Dara feels. Bringing people together is her passion, and making them happier than they were when they arrived is her mission. Living by the saying “be the change you want to see in the world,” Dara strives to help others view life through that same empowering lens.

Just a quick message from your host! 

What happens when a Wall Street finance pro jumps into the world of automotive tech? 🚗💡 In this episode of the I’m a Car Chick Podcast, host Shasta Haddock sits down with Lauren Langston, President & CEO of Tekmetric, to talk about leadership, innovation, and how technology is reshaping the auto repair industry.

From startup strategy and AI to technician burnout and independent shop growth, Lauren shares her journey from investing in software to leading a company that’s changing the game for repair shops everywhere. If you’re passionate about tech, business, or cars — this one’s a must-listen. 🔧🔥

In Part 2 of Shasta’s conversation with Tracey Fields, Chief Experience Officer at Premier Automotive Group, we explore a defining chapter in both her career and the company’s history: Hurricane Katrina.
Tracey shares her firsthand experience of how Katrina impacted New Orleans, the community, and Premier Auto Group—and the leadership lessons that emerged in the aftermath. Nearly 30 years into her career, she reflects on how the business has evolved and how resilience shaped her perspective on growth, culture, and service.

We cover:
● What Katrina taught her about crisis leadership and recovery 🌊
● The impact on the automotive community in New Orleans
● How Premier rebuilt stronger and more community-focused
● The shifts she’s seen in the car business over three decades

This powerful episode is about more than cars—it’s about resilience, leadership under pressure, and the importance of building organizations that can withstand change.

In this episode of I’m a Car Chick, Shasta sits down with Tracey Fields, Chief Experience Officer at Premier Automotive Group. With nearly 30 years in the industry, Tracey has been instrumental in shaping Premier into a nationally recognized dealership network with over 35 locations.
Tracey’s leadership is centered on one thing: creating an experience that sets dealerships apart. From facility design and acquisitions to culture-building and online reputation, her work proves that customer experience and employee satisfaction go hand in hand.
We dive into:

● What “customer experience” really means in today’s car business 🚘
● How leadership and culture fuel long-term success
● Why investing in people—not just processes—drives growth
● The story behind launching Premier Women in Leadership and why visibility for women in the industry matters

This is Part 1 of a two-part conversation with Tracey—packed with wisdom on leadership, dealership growth, and building a people-first culture.

Stephanie is part of a new wave of automotive professionals redefining how cars are sold. With a strong presence on social media (including several viral TikTok videos 🎥✨), she’s building her brand by showing the process of buying a car in a way that’s transparent, fun, and customer-first.

In this episode, we talk about:
● How Stephanie uses TikTok and social media to connect with buyers
● Why modern sales processes matter more than ever
● Breaking away from the “old shady” car sales stereotypes
● Tips for building a personal brand in the dealership world

Whether you’re in sales, management, or just curious about the future of the car biz, Stephanie’s story proves that embracing new platforms and authenticity can be a game-changer.

🎧 Tune in, get inspired, and see why the modern car sales pro looks a whole lot different than it used to.

https://www.linkedin.com/in/sabristowxo89/
https://www.tiktok.com/@stephaniebristowxo
https://www.facebook.com/stephanieesayshi

🚗✨ In this episode of I’m A Car Chick, Shasta Haddock sits down with Vivian Liu—CEO and founder of MAE (Making Auto Easy), startup powerhouse, and one of BC Business’s Top 30 Under 30. Oh, and did we mention she’s only 31 years old and has already accomplished what most people hope to do in a lifetime? 👏

Vivian’s journey is straight-up inspiring. At just 21, she dove headfirst into the auto industry after winning a GM marketing competition—eventually managing 30+ dealerships and leading Cadillac brand marketing across British Columbia. Today, she’s tackling one of the industry’s biggest pain points: the disconnect between how people want to buy cars and how dealerships are set up to sell.
Through her startup MAE, an AI-powered sales assistant, Vivian is building a smarter, faster, and more trustworthy car-buying experience—especially for women. 💡💪

But that’s not all. Vivian also founded the Women’s Auto Show in Vancouver (yes, her side projects are THAT big), creating a platform to empower women with knowledge and confidence around car ownership. Add in multiple startup pitch wins and national recognition, and it’s clear Vivian isn’t just making waves—she’s rewriting the playbook for women in automotive. 🌊

👉 In this episode, we dig into:
● How Vivian went from GM competition winner to tech CEO in a decade
● Why MAE is changing the game for both customers and dealerships
● Lessons she’s learned scaling businesses and winning big on the startup stage
● The power of creating inclusive spaces for women in auto
● What it really takes to turn bold ideas into action 🔥

If you’re ready for a dose of innovation, courage, and straight-up wow, she’s only 31?! vibes, this one’s for you.

vivian@makingautoeasy.com
https://www.linkedin.com/in/vivianlauraannliu/

In this episode of the I'm A Car Chick Podcast, we explore what it really takes to thrive in the automotive industry — from building confidence to embracing authentic leadership. 🚗✨ The conversation highlights how passion, purpose, and resilience come together to help professionals not only stand out but also create lasting impact in their careers and communities.

Listeners will hear powerful insights on overcoming challenges, building meaningful connections, and leading with authenticity. Whether you’re new to the industry or a seasoned professional, this episode delivers valuable lessons on growth, networking, and the confidence needed to succeed in a rapidly changing automotive landscape. 🔑🔥

Fresh off the heels of the Women In Automotive Conference, Shasta sits down with Heather LeMay — Product Manager at The AutoMiner and a powerhouse in data hygiene solutions. Heather brings her passion for clean, quality data and API integrations to the conversation, but also her deep commitment to mentorship and empowering women in automotive.
In this episode, they talk about the energy and takeaways from WIA Nashville, the value of mentorship programs, and why building strong connections across the industry is critical for long-term success. Heather shares insights from her panel session, her role in her company’s mentoring program, and how data quality impacts everything from dealership operations to customer experience.
If you missed WIA Nashville, this episode will make you feel like you were in the room — and if you’re eyeing Austin 2026, you’ll leave inspired to grab your ticket and join the movement.

https://www.linkedin.com/in/heather-lemay-b6317394/
heatherl@purecars.com

In this episode of the I'm A Car Chick Podcast, we sit down with Jennifer, a familiar face in the automotive space and a passionate advocate for connection, mentorship, and community. Recorded live at the Women in Automotive conference, Jennifer dives into the importance of networking, creating safe spaces, and building relationships that empower women and elevate the industry as a whole.

From mentoring panels to one-on-one connections, she shares why collaboration is the key to growth and how the industry is stronger when we champion each other. Whether you’re a dealership leader, a sales professional, or someone looking to break into automotive, this conversation offers valuable lessons on leadership, support systems, and the power of showing up for one another. 🚗✨

https://www.linkedin.com/in/jennifersanford/
https://www.facebook.com/jennifer.b.sanford.1

From cult member to CEO — Robin Wilson’s story is raw, real, and unforgettable. 🚨 In this episode, she opens up about breaking free from trauma, cutting ties that held her back, and rewriting her life on her own terms.

If you’ve ever felt stuck in your past, this conversation is proof that you can take back the pen and write a new story. ✍️🔥 Don’t miss this powerful episode!

Reach out and follow Robin here:
https://www.linkedin.com/in/robinwilsonscp/
https://www.facebook.com/robin.wilson.353
https://go.socialgrenade.com/training

In this episode of the I’m A Car Chick Podcast, Shasta chats with Lori Berkson, VP of Sales at DealerStream and a powerhouse with more than 30 years of automotive industry experience.
Lori takes listeners through her career journey — from breaking into the industry in the early ’90s after a pivot from fashion, to leadership roles with well-known companies like Visible Customer, VinSolutions, and now DealerStream. She shares stories about the mentors who shaped her path, the lessons learned from building high-performing sales teams, and the strategies she uses to drive growth while keeping people, products, and processes aligned.
They also dive into the upcoming Women In Automotive Conference, why mentorship is critical for industry success, and how women can position themselves for long-term leadership.

👉 Connect with Lori on LinkedIn: https://www.linkedin.com/in/loriberkson
👉 Learn more about Women In Automotive: womeninautomotive.com

On this episode of the I’m A Car Chick Podcast, Shasta sits down with Erin Zaborac — a 30-year industry veteran who’s done just about everything in the dealership world, from filing paperwork in high school to leading marketing at DealerOn.
Erin opens up about the scenic route her career has taken — the pivots, the passion for digital, the lessons learned in service, parts, sales, F&I, and marketing — and what it really means to grow in this industry while also raising three kids as a single mom.
This episode is rooted in her upcoming session at the Women In Automotive Conference in Nashville: “Scenic Routes & Side Roads: The Automotive Career Path.” Erin shares why success in automotive doesn’t have to follow a straight line, how to find fulfillment in detours, and the three principles she’s carried with her through every season of life and leadership:

👉 Keep learning
👉 Help others
👉 Build strong relationships

Whether you’re just starting out or figuring out your next move, this one will leave you grounded, motivated, and seen.
👉 Register for the WIA Conference in Nashville: womeninautomotive.com
👉 Connect with Erin on LinkedIn: https://www.linkedin.com/in/erinzaborac/

 On this episode of the I’m A Car Chick Podcast, Shasta sits down with Dr. Alison Burnham — a powerhouse in data, technology, and automotive who’s now the CTO of AutoUnify, an automotive retail startup in Los Angeles.
They dive into Alison’s fascinating journey: from earning her PhD in mathematics and pioneering statistical process control in auto plants, to building loyalty and predictive analytics programs for massive brands across fashion, banking, sports, and ultimately automotive. Alison shares stories from her work at RepairSmith (which was acquired by AutoNation), her thoughts on what automotive can learn from other industries, and how she’s helping reshape the future of dealership operations with data-driven insights.
They also talk candidly about succeeding as a woman in a male-dominated industry, why mentorship and networking still matter, and what she hopes to see at the upcoming Women In Automotive Conference in Nashville.

👉 Learn more about Women In Automotive and register for Nashville: womeninautomotive.com
👉 Connect with Dr. Alison Burnham on LinkedIn: https://www.linkedin.com/in/alisonburnham/

On this episode of the I’m A Car Chick Podcast, Shasta chats with Allison McConeghy — a powerhouse in automotive tech and the Lead Client Partner at Pinterest, calling in from metro Detroit.
Allison breaks down what it’s been like to build Pinterest’s automotive vertical from a two-person team into a thriving engine that supports everything from GM and Ford to thousands of tier-three dealerships across the U.S. They dig into why Pinterest is more than a mood board (especially for car shoppers), how data drives smarter marketing strategies, and the surprising ways brands can tap into consumer decision-making moments on the platform.
They also talk about leadership in fast-paced tech, growing new lines of business, and why saying “yes” to tough challenges often pays off — plus a look at the upcoming Women In Automotive Conference where Allison will take the stage for the first time.

👉 Learn more about Women In Automotive and register for Nashville: womeninautomotive.com
👉 Connect with Allison on LinkedIn: https://www.linkedin.com/in/allison-mcconeghey/

On this episode of the I’m A Car Chick Podcast, Shasta sits down with Stephanie Wedgeworth, Director of Sales Content at The RockED Company and a powerhouse with over two decades of experience shaping how organizations train, lead, and grow.
Stephanie’s resume reads like a masterclass in sales enablement, leadership development, and high-impact learning. From building certification programs for automotive giants like Hyundai, Ford, and GM, to driving strategic content for modern SaaS platforms, her work has transformed how teams onboard, sell, and lead.

They dive into:
● Why micro-learning is changing the game for sales teams and dealership success
● How Stephanie’s experience with change management and leadership coaching reveals what most companies get wrong
● The art of balancing creativity with metrics to design training that actually sticks
● And how her journey across industries — from textiles to talent development — proves there’s no one-size path to becoming a strategic leader.

If you’re in automotive, sales, or leadership, this is one of those episodes that’ll have you taking notes on what to do (and what to STOP doing) in your own organization.

👉 Learn more about Women In Automotive and join us in Nashville: womeninautomotive.com
👉 Connect with Stephanie on LinkedIn: https://www.linkedin.com/in/stephaniewedgeworth/

On this episode of the I’m A Car Chick Podcast, Shasta sits down with Stacy Cassio — Founder & CEO of the Pink Mentor Network and a nationally recognized leader in building mentorship-driven workplace cultures.
They dive into the POWER of mentorship at conferences (like the upcoming Women In Automotive Conference in Nashville), why mentorship is critical to leadership development and retention, and how you can turn casual conversations at industry events into life-changing opportunities.
Stacy also shares the story behind the Pink Mentor Network, her mission to make mentorship scalable and measurable inside organizations, and practical tips for seeking mentors — even if you’re nervous to ask.
If you’ve ever wondered how to truly leverage conferences for your personal and professional growth, this episode is for you.

👉 Learn more about Women In Automotive and grab your tickets: womeninautomotive.com
👉 Connect with Stacy on LinkedIn: https://www.linkedin.com/in/stacycassio/
👉 Check out the Pink Mentor Network: pinkmentornetwork.com

On this episode of the I’m A Car Chick Podcast, Shasta sits down for a powerful catch-up with Sydney Rizo — a name you’re going to be hearing a lot more in the automotive industry.
Sydney first appeared on the show in May 2024,  at the Women In Automotive Conference and was still a student at Northwood University. Now, just over a year later, she’s back with her MBA in hand, a string of leadership wins behind her, and gearing up to start her career as a Management Trainee at Toyota North America.
They dive into:
● How Sydney balanced life as a Division II soccer captain, top student, and rising auto industry leader
● What it takes to lead signature events like the Northwood University International Auto Show, working alongside heavy hitters like Penske, COX Automotive, and CDK Global
● Why mentorship and saying YES to opportunities (even the scary ones) is the key to building your network
● And how it feels to be heading into her first big role at Toyota North America — and the panel she’ll be speaking on at the upcoming WIA Conference in Nashville.

If you want inspiration on how to fast-track your career in automotive, or why backing young talent matters, this is your episode.
👉 Learn more & register for the Women In Automotive Conference: womeninautomotive.com
👉 Connect with Sydney on LinkedIn: https://www.linkedin.com/in/sydney-rizo/