On this episode of the I’m A Car Chick Podcast, Shasta chats with Allison McConeghy — a powerhouse in automotive tech and the Lead Client Partner at Pinterest, calling in from metro Detroit.
Allison breaks down what it’s been like to build Pinterest’s automotive vertical from a two-person team into a thriving engine that supports everything from GM and Ford to thousands of tier-three dealerships across the U.S. They dig into why Pinterest is more than a mood board (especially for car shoppers), how data drives smarter marketing strategies, and the surprising ways brands can tap into consumer decision-making moments on the platform.
They also talk about leadership in fast-paced tech, growing new lines of business, and why saying “yes” to tough challenges often pays off — plus a look at the upcoming Women In Automotive Conference where Allison will take the stage for the first time.

👉 Learn more about Women In Automotive and register for Nashville: womeninautomotive.com
👉 Connect with Allison on LinkedIn: https://www.linkedin.com/in/allison-mcconeghey/

On this episode of the I’m A Car Chick Podcast, Shasta sits down with Stephanie Wedgeworth, Director of Sales Content at The RockED Company and a powerhouse with over two decades of experience shaping how organizations train, lead, and grow.
Stephanie’s resume reads like a masterclass in sales enablement, leadership development, and high-impact learning. From building certification programs for automotive giants like Hyundai, Ford, and GM, to driving strategic content for modern SaaS platforms, her work has transformed how teams onboard, sell, and lead.

They dive into:
● Why micro-learning is changing the game for sales teams and dealership success
● How Stephanie’s experience with change management and leadership coaching reveals what most companies get wrong
● The art of balancing creativity with metrics to design training that actually sticks
● And how her journey across industries — from textiles to talent development — proves there’s no one-size path to becoming a strategic leader.

If you’re in automotive, sales, or leadership, this is one of those episodes that’ll have you taking notes on what to do (and what to STOP doing) in your own organization.

👉 Learn more about Women In Automotive and join us in Nashville: womeninautomotive.com
👉 Connect with Stephanie on LinkedIn: https://www.linkedin.com/in/stephaniewedgeworth/

Jacki Lutz is an award-winning leader in content strategy and a driving force within the automotive aftermarket industry. As the Director of Content for the Auto Care Association, Jacki oversees a cross-functional, multimedia content strategy that shapes and delivers impactful initiatives across all platforms. Her work focuses on enhancing brand presence, engaging members, and advancing the association’s business goals. Jacki is also the host of Carpool Conversations, a signature show on Auto Care ON AIR, the association’s podcast series.
 
With over a decade of experience in marketing and communications, Jacki has mastered the art of storytelling, enabling professionals and organizations to amplify their brand presence through platforms like LinkedIn. Her leadership extends beyond content creation; Jacki has played pivotal roles across the industry, including chairing Auto Care’s Young Auto Care Network Group (YANG), serving on the AWDA Manufacturer’s Advisory Council, and contributing to the Women in Auto Care Executive Board.
 
In addition to her work with Auto Care, Jacki has held leadership positions in organizations such as the Automotive Communications Council (ACC) and MEMA Aftermarket’s Marketing Executive Council (MEC). Her remarkable achievements have earned her widespread recognition, including the Auto Care Impact Award, SEMA’s 35 Under 35 distinction, and recent recognition as one of We Admire's 2024 Top 50 Women Leaders in Detroit and We Admire’s 2024 Top Women Leaders.
 
Jacki’s ability to connect, lead, and inspire makes her a standout voice and a transformative leader in the automotive industry.

WIA SESSION: 
Power of Our People
Your people are your greatest brand ambassadors—and when they’re empowered, they’re unstoppable. This session dives into the rising influence of employee-generated content (EGC) and how women can use personal branding to amplify their voices, build credibility, and expand opportunity. Through hands-on activities, attendees will uncover their unique value, learn how to craft meaningful content, and position themselves as thought leaders in their field. You’ll leave with a stronger sense of identity and a toolkit to grow your influence from the inside out.

jacki.lutz@autocare.org
810-272-0677
https://www.autocare.org
https://www.youtube.com/watch?v=uSzk82hHb9o&list=PLaA-7_Et0ZW4A3_0zwtE_LoTiXew8nfGa
https://www.youtube.com/@autocareorg
https://www.linkedin.com/in/jackilutz/

Join us for a very special, IN STUDIO guest, Ashley Negron! Ashley, the office manager at
Roper Kia in Joplin, MO, is a shining example of a dynamic and dedicated professional. Since
joining Roper Kia's team, Ashley has shown immense growth, leading to her being awarded
Roper Kia Employee of the Year after just over a year on the job. She is known for her servant
leadership, ability to create efficient workflows, and unwavering commitment to cultivating a
positive and growth-oriented workplace culture.
Ashley's journey hasn't been without challenges, as she overcame an injury during a team
building day that impacted her CrossFit journey. However, she refused to give up and has
continued to push herself to achieve her goals. Ashley credits her change from a negative to a
positive mindset to Danelle Delgado's "Choose Joy" book, which has helped her face difficulties
with courage and focus on the positives.
Outside of work, Ashley and her husband Josh, who also works at Roper Kia, enjoy a variety of
activities including CrossFit, cooking, traveling, playing board games with friends, being active in
their church, and trying new activities like pickleball. Together, they have a 14-year-old Siberian
Husky furbaby named Nikki. Ashley is passionate about helping others choose joy in their lives,
embrace challenges, and build a life marked by growth and positivity. As a guest on Chicks In
Charge, Ashley Negron's story of perseverance and dedication is sure to inspire listeners to
overcome obstacles and strive for success in their own lives. Tune in to hear what upcoming
events Ashley will be keynoting at and where you can connect with her!

Welcome to the Valentine's Special of Chicks In Charge with the Auto Couple! Meet Casey
Smith, known as the "Auto Guy," and Jenna Smith, also known as the "Auto Gal," aka the
#autocouple. In this episode, we dive into their love story that began with a successful blind
date, set up by a mutual friend in the automotive industry. Fast forward to today, and they are
not only pursuing their professional goals together but also cherishing their young daughter,
Joslyn the #autobaby, their two adorable dogs, and their cozy home in Mid-Michigan.
Jenna, having grown up in the dealership realm, effortlessly found her way into the automotive
retail industry. Starting as a teenager, her first job was reaching out to previous customers for
follow-ups. By the age of 18, she had transitioned to the front line of retail. Always ahead of the
curve, Jenna embraced engaging with online customers and successfully built a Business
Development Center for a prominent multipoint franchise dealer in Flint, Michigan. She later
spent time as a Dealer Success Consultant in Northern Michigan for Cox Automotive. Currently,
Jenna owns and operates Revved Up Solutions, a consulting company that empowers
dealership sales, internet, and service professionals by increasing conversions through unique
follow-up videos and marketing techniques, all while keeping a strong emphasis on the
customer experience. She has also been recognized for her contributions as an honorary
professor at Northwood University, a speaker at Digital Dealer, and her involvement with the Full
Tank Automotive Camp Committee and Sloan Museum Auto Fair Board.
On the other hand, Casey was brought into the automotive sales industry over a decade ago by
his brother. Standing out from the crowd, he used his creativity to produce "Casey the Auto Guy"
videos, sharing updates on the automotive industry while showcasing his personality.
Throughout his career, Casey has worked in various positions within automotive retail, including
Business Development Manager, Finance Manager, New Car Sales Manager, and currently
serves as a Marketing Manager for a multi-franchise group in Michigan.
As a married couple, Casey and Jenna bring a unique perspective to life and share a vibrant
banter. In this episode, they reveal their secrets to achieving their career goals while
intentionally balancing their personal, social, and family time. Tune in for an inspiring and
insightful discussion with the Auto Couple. Happy Valentine's Day!

Welcome to Chicks In Charge - the podcast where we celebrate and learn from powerful women who are making waves in the automotive industry! In this episode, we are thrilled to have Angela Rizzo, the Chief Marketing Officer and Chief Dot Connector at VINCUE, as our guest.

Angela Rizzo is not your ordinary executive. With a knack for connecting people, ideas, and needs, she has earned the reputation of being the "Chief Dot Connector." As CMO of VINCUE, Angela is a force to be reckoned with, advocating for customers, building relationships within the industry, nurturing employee connections, and giving back to her community by serving on nonprofit boards that address homelessness in Kansas City.

What sets Angela apart is her ability to identify hidden conflicts and present groundbreaking solutions. She thrives on tearing down silos and bridging gaps across various sectors. With a wealth of experience in tech marketing, Angela is a master of corporate storytelling, branding, and generating leads. Her expertise encompasses a wide range of B2B industries, including IT,
Cloud, Telecommunications, Cybersecurity, and Automotive.

Join us as we delve into Angela's transformative leadership style and her unwavering commitment to connectivity. Discover how her visionary mindset propels VINCUE into new dimensions, turning it into a catalyst for growth and innovation in the ever-evolving worlds of
marketing and technology. Tune in to this episode of Chicks In Charge to gain insights, inspiration, and actionable takeaways from Angela Rizzo, the forward-thinking CMO and Chief Dot Connector at VINCUE.

Prepare to be captivated by her dynamic leadership, her passion for connecting people and ideas, and her unwavering dedication to driving impactful change in the marketing and technology landscape. Don't miss out on this empowering conversation with Angela Rizzo on Chicks In Charge.

Welcome to another episode of Chicks in Charge: Automotive Edition! Today, we have an incredible guest joining us, Owen Moon. Owen is a Director at TradePending, as well as a remarkable co-founder of Fixed Ops Digital, which was recently acquired by TradePending. With his extensive knowledge and experience, Owen has become an accredited speaker and has graced the stage of numerous prestigious automotive events including Digital Dealer, The Fixed Ops Roundtable, Kain Success Workshop, and several Dealer 20 Groups nationwide. He is truly a sought-after expert in the industry. What sets Owen apart is his unmatched passion for giving back to the automotive community. He is always eager to share his insights and help others in the industry thrive. If you'd like to connect directly with him, you can reach Owen at 605-376-0195 or by email at omoon@tradepending.com.

Get ready to be inspired by Owen Moon's wealth of automotive expertise and his dedication to empowering others in this exciting episode of Chicks in Charge: Automotive Edition

#ChicksInChargeAutomotive #OwenMoonExpertise #AutomotiveInspirations #TradePendingTalks #FixedOpsDigitalJourney #EmpowerWithOwen #AutoIndustryInsights #DigitalDealerDialogues #KainSuccessShowcase #Dealer20GroupsDive #OwenMoonSpeaks #ChicksInChargePodcast #AutoCommunityConnection #OwenMoonPassion #ThriveInAuto #TradePendingAcquisitions #FixedOpsLeadership #AutomotiveEmpowerment #OwenMoonInFocus #CarTalksWithExperts #ChicksInChargeChat #DrivingSuccessWithOwen #AutomotiveEventsHighlight #MoonlightingInAuto #ChicksInChargeWelcomesOwen

Chicks In Charge Automotive Edition welcomes special guest Matt Raymond, COO of BowtieSolutions, an outsourced service BDC solution for the automotive industry. With an extensive background in automotive business development, including expertise in CRM and DMS technology, and a specialization in automotive marketing for dealerships, Matt brings a wealth of knowledge and experience to the podcast.

In this episode, we explore Matt's journey from serving as the Director of Digital Operations at Team Automotive Group to his current role at Bowtie Solutions. Matt played a pivotal role in Team Automotive Group's impressive growth, helping the company expand from one location to a leader in North Carolina's automotive sales market with seven locations across the Carolinas. This success earned Team Automotive Group recognition on the prestigious Inc. 5000 List of America's fastest-growing companies in both 2022 and 2023. During his time at Team Automotive Group, Matt oversaw the development of the company's automotive service call center, which significantly contributed to the group's growth. Recognizing the challenges faced by dealerships and independent repair facilities in managing the business development side of automotive service centers, Matt and his colleague Kristin Dillard identified the need for a solution. This led to the launch of Bowtie Solutions, an outsourced service BDC solution specifically designed for the automotive industry and created by industry professionals for industry professionals. Matt has received immense industry recognition throughout his career. In 2021, he was honored as one of AutomotiveNews' 40 Under 40, a prestigious award that highlights young leaders making a significant impact in the automotive industry. Additionally, Matt has been recognized by Toyota, receiving the Sales Manager Excellence Award in 2015 and the Bronze Sales Excellence Award in 2013. Tune in to this episode of Chicks In Charge Automotive Edition as Matt Raymond shares his
insights and expertise in automotive business development, CRM and DMS technology, and the exciting journey of launching Bowtie Solutions. Join us as we explore the innovative solutions and strategies that are revolutionizing the automotive industry and empowering dealerships and repair facilities to thrive in a rapidly evolving market.
https://bowtieautosolutions.com/

Veronica Dunford is a seasoned professional committed to championing and empowering women and men within the automotive industry. With a career spanning over 35 years, Veronica has demonstrated a highly organized, efficient, and self-motivated approach to various roles in business development, executive management services, and technical support.
Professional Highlights:
In her current role as the Owner of Women In Automotive®, Veronica is dedicated to providing mentorship, education, training, conferences, and community support tailored to empower women and men in the automotive sector.
Client Services International, LLC Owner May 1994 - Present
With nearly three decades of experience as the Owner of Client Services International, LLC, Veronica has been instrumental in offering advisory services to identify and implement growth and marketing plans for businesses. Her expertise lies in assisting public companies or those aspiring to go public, providing outsourced services such as investor relations, web development, and marketing.
DealerBuilt Executive Vice President of Strategic Partnerships Feb 2012 - Apr 2023
In her recent role as the Executive Vice President of Strategic Partnerships at DealerBuilt, Veronica played a pivotal role in fostering partnerships and driving business development strategies. Her responsibilities included overseeing OEM, third-party integrations, and national client accounts, ensuring effective communication, and providing support to upper-level management.
Skills:
• Business development
• Corporate identity and marketing materials development
• Website design, development, hosting, updates/maintenance, and email administration
• Sales team development and training
• Internet marketing and SEO
• Technical support and computer training 
• Investor and media relations
• Creation of corporate business plans for securing capital infusions
• Assistance in the process of going public/going private
In addition to being a proficient professional in various aspects of the automotive industry, Veronica’s commitment to building meaningful connections and fostering a positive work culture comes through in all that she does.

#chicksincharge #VeronicaDunford #AutomotiveIndustryLeader #WomenInAutomotive #BusinessDevelopmentExpert #ExecutiveManagement #TechnicalSupportPro #ClientServices #StrategicPartnerships #DealerBuilt #EmpoweringProfessionals #MentorshipMatters #BusinessGrowth #MarketingStrategist #CorporateIdentity #WebDevelopment #SalesTraining #SEOExpert #InvestorRelations #LeadershipInAuto #PositiveWorkCulture #CareerAchievements #EmpowerWomen #35YearsExperience #AutomotiveTrailblazer #ProfessionalJourney #BioHighlights #CorporatePlans #PublicPrivateConsultant #AutoIndustryInsider #NetworkingPro #CommunitySupport #ChampioningSuccess

On this Chicks in Charge: Automotive Edition episode, we have the pleasure of hosting Anthony Alagona, the CEO/Founder of Appointments That Show. Anthony is a highly recognized national sales trainer and an expert in business development, phone sales, and motivational coaching in the Automotive Industry. With his unparalleled expertise, Anthony works with dealerships and their business development centers across the United States to revolutionize their approach to creating and handling more business opportunities. He is dedicated to bringing out the best in automotive professionals and guiding them towards success. What sets Anthony apart from other trainers is his unique approach of "Leading By Example." Not only does he teach effective strategies and techniques, but he also personally implements them while onsite with his clients, showcasing the proven effectiveness of his methods. Listen to Anthony's insights and learn how his hands-on approach can enhance your automotive business. You can also visit. 

https://www.eventbrite.com/e/by-appointment-only-presented-by-the-best-in-bdc-tickets-766529088137

Introducing David Lowitz, a distinguished guest on The Chicks In Charge Podcast. As a 3rdgeneration automotive aficionado, David kick-started his automotive journey as the Marketing Director of a renowned 9 store group in South Florida before transitioning to the vendor side in 2019. With an impressive track record, David has proudly served TradePending for over four years. Notably, he boasts the company's lowest cancellation rate throughout his tenure and consistently leads in sales year after year.

Passionate about aiding his dealers in achieving their goals, Lowitz enthusiastically states, "I thoroughly enjoy assisting my dealers in whatever they aspire to accomplish." His communication style is top-notch, responding promptly and offering honest, straightforward advice. When asked about his approach to day-to-day communication, Lowitz emphasizes the importance of listening attentively to his dealers' concerns, and working diligently to provide effective solutions to their problems. Tune in to The Chicks In Charge Podcast to gain insights from David Lowitz, as he shares his invaluable expertise and his unwavering dedication to helping automotive professionals thrive.

#DavidLowitz 
#AutomotiveAficionado 
ChicksInChargePodcast
#automotivemarketing 
 #TradePending
#automotiveindustry  
#AutoIndustryInsider
#CarDealershipMarketing
#AutomotiveExpertise
#salesleadership 
#marketingdirector  
#AutoProfessionals
#salesguru  
#automotivepodcast  
#IndustryInsights
#successstories

This Latin Asian Fusion of solution brewin’ Fun Flooders, is unique all its self. Compared to the feelings of a euphoric energizing coffee experience, Lou Ramirez and Fred Lennartz bring caffeinated culture to an industry needing a jump box jolt of positive power! Both armed force veterans on a mission to serve the automotive industry the values needed to see professionals rise to unknown heights of standard excellence.

These career long best friends are bringing contagious confidence to everyone willing to take a sip. With 5 children between them, Fred with 1, Lou with 4, and nearly combine 4 decades of marriage. These Solutionary seeking leaders aim to influence businesses, communities, and relationships in ways that bring positive legacy-filled fruit. Both seasoned sales & finance strategists that have upshifted, and uplifted the auto industry with their passion to promote positivity. Direct culture creation in dealerships coast to coast, has these two Car Guys, raising up heroes in the industry through multiple flavors of media with their High energy show Car Guy Coffee Podcast. Coupled with their Certified Solutionaries Agency, these guys are here to bring a wake up to the pros, with a consistent dance that’ll keep you smiling! Get You Some, and Let’s See How We Can Help You. Let’s Brew!

Welcome to Chicks In Charge: Automotive Edition! In this episode, our special guest is Don Brady, a true powerhouse in the automotive industry. Don is not only the Vice President of DEALER SUCCESS for ShipYourCarNow but also the President of Don Brady Consulting INC. Moreover, as of May 2023, he has taken on the role of a Used Car Dealer in Ohio. With over 22+ years of experience in the car business, Don has held various key positions, including salesperson, aftermarket manager, finance manager, used car manager, new car manager, general sales manager, and general manager. However, it's important to note that throughout his impressive career, Don also dedicated a decade of his life serving in the U.S. Army as a combat veteran. Passionate about the car business and the incredible individuals involved, Don proudly declares himself a "Car Guy." His unwavering commitment to making a difference in the industry is truly inspiring. So, join us as we dive into Don Brady's remarkable journey, gaining valuable insights and wisdom from his wealth of experience. 

#DonBrady #CarGuyVeteran #AutomotivePowerhouse #ChicksInCharge #VeteransSpecial #CarBusinessMaven #ShipYourCarNow #AutomotiveLeadership #IndustryInsights #DonBradyConsulting #UsedCarDealer #VeteranInAuto #22YearsInCars #LeadershipJourney #CombatVeteran #OhioCarDealer #AutomotiveWisdom #ChicksInChargeAutomotive #CarIndustryInfluence #DonBradyStory #Page1Highlights

Meshell Baker, the Chief Confidence Igniter, is a transformational keynote speaker, confidence catalyst, and phenomenal facilitator with over 20 years of experience helping organizations, teams, and individuals build unshakable confidence and resilience.

Her book, UNSTOPPABLE: Embrace Your Unshakeable Confidence, empowers professionals to overcome rejection and unlock their potential. Recognized among the 100 Powerful Women in Sales (2023 & 2024) by Demandbase. Meshell has phenomenal results and accolades, compiling an incredible track record of raving recommendations with clients such as UPS, Ford, Wabtec, Daimler, Accenture, Women In Trucking, and more.

Connect with Meshell at hello@meshellbaker.com and find her best-selling book “UNSTOPPABLE: Embrace Your Unshakable Confidence” on Amazon.com.

Social Media Links
LINKEDIN - https://www.linkedin.com/in/meshellrbaker 
YOUTUBE - http://www.youtube.com/c/MeshellRBaker
INSTAGRAM - http://instagram.com/MeshellRBaker 
FACEBOOK – https://www.facebook.com/MeshellRBaker

Jasen Rice, Owner & CEO of LotPop, is our esteemed guest for this episode of Chicks In Charge: Automotive Edition, broadcasting live from Used Car Week 2023 in Scottsdale, Arizona. With a career spanning over two decades, Jasen's journey in the automotive industry began in 1997 when he ventured into online car sales. From there, he excelled as the General Sales Manager of an independent used car dealership and later joined vAuto, where he spent over 8 years as a Performance Manager, training dealers across the country on used car inventory management. Jasen's expertise culminated in him becoming the Director of Performance Management in the East for vAuto. In 2013, he founded LotPop, his own company.

Jasen's contributions to the industry have not gone unnoticed. He graced the cover of Digital Dealer in October 2005 and received the prestigious 2006 AAISP Professional Excellence Award from the Association of Automotive Internet Sales Professionals, solidifying his position as an industry leader. Additionally, Jasen's insights and experiences have been
shared through his blog for AutoSuccess Magazine, where he has served as a featured blogger. He is also a sought-after speaker at conferences, providing valuable insights and knowledge to fellow professionals.
Jasen Rice is not only a powerhouse in the automotive industry but also finds joy in his personal life. He has been happily married to Kelly since 1999 and is the proud father of five children. In his leisure time, he loves indulging in outdoor activities like camping and cycling. We are thrilled to have Jasen Rice share his expertise and experiences on Chicks In Charge: Automotive Edition. Tune in to this special live episode from Used Car Week 2023 to gain valuable insights from Jasen's remarkable career in the automotive industry.

 #LiveUsedCarWeek #LotPop #InventoryManagement #UsedCarBusiness #JasenRice #KansasCityCars #AutomotiveIndustry #DealerMetrics #LeadManagement #LotPopUniversity #WorkTheFactsScore #CarDealerships

Processes Don't Fail, People Fail The Process

Adam Marburger is a serial entrepreneur that lives his life in the following buckets; automotive, real estate, insurance, and martial arts. He is the President and CEO of Ascent Dealer Services, an insurance agency specializing in building wealth for automotive, RV, and power-sports dealers across the country. His tremendous track record in retail automotive landed him the title of “Automotive News 40 under 40” in 2018, which launched him as one of the most sought-after coaches in the industry. 

Adam plays the role of President/CEO of the Marburger Investment Group and A2 Investments. These companies focus on residential and commercial real estate. His passion for real estate started in his early 20s when he met his mentor, who paved the way. Today Adam is still acquiring new properties and adding them to his portfolio. Adam also owns Marburger Coaching & Developing. This company specializes in professional coaching and mentoring. Adam is on a bold mission to help as many people as possible and level up in their vocations and personal lives. 

Adam's martial arts company is very close to his heart. He owns and operates Alton Family Martial Arts & Fitness, located in Alton, IL. Adam is a Brown Belt in Brazilian Jiu-Jitsu and holds National Champion and six-time World Medalist titles. Adam is undefeated in boxing, kickboxing, and Mixed Martial Arts. Today he is sharing his love for martial arts with his community. 

Adam recently has been awarded the title of best-selling author and is now being asked to keynote events all over the world. Adam’s love for writing and speaking has given him the ability to connect with people all over the world. 

Adam has three little “WHYS” named Ahnalee, Arabelle, and Astyn, who he coaches daily to become the best possible versions of themselves. He loves being a father, and that is what motivates him daily. When Adam is not working or spending time with his girls, you will find him  traveling, which is his favorite hobby outside of Jiu-Jitsu.

Chicks in Charge: Facts, Not Feelings Edtion ft. Brooke Furniss

Ladies and gentlemen, welcome to the Chicks in Charge podcast, where today, we get to feature a powerful woman making waves in the automotive industry- Brooke Furniss. With over ten years of experience in the automotive field, Brooke is a force to be reckoned with.Throughout her career, Brooke has dabbled in various sectors including retail, OEM, consulting, fixed ops, body shops, and even entrepreneurship. This extensive experience has equipped her with a profound and thorough understanding of every aspect of the industry. As a result, Brooke
offers a unique perspective on the needs and growth opportunities for dealers.

Driven by her unwavering passion for advancing the automotive industry, Brooke founded BZ Consultants Group. This incredible organization serves as a champion for dealers by providing them with the education and guidance they need. Brooke and her team at BZ Consultants
Group are dedicated to helping dealers evaluate their expectations from vendors, particularly their digital vendors. By separating facts from feelings and holding them accountable, Brooke is committed to propelling the automotive industry forward and making a positive impact.
Brooke's expertise in the industry allows her to transform complex data into actionable insights that maximize a dealer's profits. Her dedication to progress is evident in her participation in speaking engagements at conferences, teaching engagements, podcast features, webinars,
and even her contribution to educational articles. Brooke's involvement in various boards and panels not only allow her to share her invaluable insights and expertise with others but also enables her to learn from fellow industry professionals. Brooke's commitment to the automotive industry is unwavering, as she is dedicated to helping dealers reach their full potential. Her extensive industry experience, combined with her passion for advancement, education, and guidance, make her an invaluable asset to the industry. Tune in as we learn from Brooke Furniss and tap into her wealth of knowledge and expertise in the automotive world.

#ChicksInChargePodcast #WomenInAutomotive #BrookeFurniss #AutomotiveIndustry #CarIndustryInsights #BZConsultantsGroup
#AutoExpertise #AutomotiveEducation #DealerGrowth #IndustryLeadership #AutomotiveInnovation #DigitalVendors #CarDealerTips #DrivingChange #IndustryInsights #AutomotiveProfits #CarIndustryLeaders #IndustryExperts Creators & Guests

• Jessica Burkhart - Host
• Shasta Haddock - Host

Creators & Guests

• Jessica Burkhart - Host
• Shasta Haddock - Host

#AutomotiveAdvancement #WomenInLeadership

Join your favorite chicks with our special guest, Steve Roessler, the Chief Evangelist Officer at DriveCentric. Steve is a visionary in the automotive industry, leading the way in customer engagements. While others are still struggling to master the art of following up with customers, Steve is already living in the future, emphasizing the importance of digital showrooms and teaching dealers how to convert potential customers into loyal ones. Aside from his professional expertise, Steve is a devoted husband, and father (to a future Grammy winner). He's also a dog lover and a trusted friend to many within the industry.

Don't miss this episode as we explore the power of engagement and learn from Steve's wealth of knowledge and experience.

On this episode of Chicks In Charge: Automotive Edition we are thrilled to introduce Liza Myers Borches, a trailblazing force in the automotive industry and our special guest on The Chicks in Charge podcast! Liza, a fourth-generation Auto Dealer hailing from Carter Myers Automotive in Virginia, brings a wealth of experience and insights to our show.

After graduating from the prestigious University of Virginia, Liza embarked on a remarkable career journey with American Honda Motor Company at their headquarters in Torrance, CA. Over a span of six years, she showcased her talents in both corporate and field positions, leaving an indelible mark on the organization. Curious to know why she decided to make a pivotal shift in her career? Tune in to our live show to hear her inspiring story!

Interestingly, Liza's path to success wasn't always clear-cut. In her early 20s, she never envisioned working in her family business, as she candidly expressed to her now-husband. She confessed her uncertainties about marriage, parenthood, and a future in the family enterprise. At the time, her ambition was to become the first female CEO of Honda Motor Company.

Fast forward to today, Liza's life has taken unexpected turns. She is happily married, a proud mother of two, and successfully running the family business. In her current role as a powerhouse leader at CMA Valley, Liza embraces her position as a female advocate in the automotive industry.

Join us as we delve into Liza's incredible journey, discover the reasons behind her career choices, and learn how she balances the demands of her personal and professional life. Prepare to be inspired by her story of resilience, determination, and the pursuit of fulfilling dreams.

#ChicksInChargeAutomotive #TrailblazingWomen #automotive #inspiringjourney #resilienceanddetermination #automotiveindustry #LifeAndSuccess #successstories

Join us for a game changing episode of the Chicks in Charge: Automotive Edition as we bring you an exclusive conversation with the trailblazing Ashlee Church, General Manager at Volkswagen of Marion!

In 2001, Ashlee began her automotive journey in the accounting office, and little did she know, she was destined to make waves in the industry. Fast forward to 2013, where her determination led to convincing Volkswagen of America to establish a new point in southern Illinois. The very next year, Ashlee became the first employee of VW of Marion – a true pioneer!

Ashlee is on a mission to redefine the car business as we know it. At VW of Marion, she's cultivated an extraordinary culture and a set of core values that prioritize a painless car buying process and building lasting customer relationships. Her efforts were recognized in 2020 when she earned a spot on the Automotive News 40 Under 40 List.

But that's not all. Ashlee is a driving force for women and diversity in the automotive world. Volkswagen of Marion stands out with women in key leadership roles, including Dealer Principal and General Manager positions. Their commitment to diversity is evident throughout the dealership, even on the sales floor which boasts a 50% female representation.

Join us for an insightful conversation as we discuss Ashlee's incredible journey, her vision for the industry, and her mission to pave the way for positive change. Don't miss this opportunity to be a part of a conversation that's transforming the automotive landscape.

Connect with Ashlee: Ashlee@VWOfMarion.com 

Introducing Ashley, an automotive industry expert with a remarkable 13-year journey. Her entry into the field began as a temporary receptionist at a small Ford dealership in South Texas. Recognizing her passion for the automotive world, Ashley became a full-time team member and took on various customer-focused and marketing roles. It was during this time that she discovered her true calling - making a lasting impact on the customer experience.

Driven by her ambition, Ashley made a bold decision to relocate to Minnesota, where she played a pivotal role in developing a groundbreaking BDC (Business Development Center) strategy for an automotive group. Today, she stands as an industry leader in digital retail, having spearheaded digital strategies for the renowned Walser Automotive Group. Recently, she accepted the esteemed position of Marketing Director at the prestigious DeMontrond Auto Group in Houston, Texas. Ashley's unparalleled dedication and innovative thinking earned her recognition in Automotive News' 2022 40 Under 40 Class for her exemplary work on Walser's digital initiatives.

Beyond her remarkable achievements, Ashley harnesses her passion to inspire and empower women in the automotive industry. During her tenure at Walser, she served on the board of Women of Walser, where she was also the Vice President. Currently, she serves on the Executive Board for WOCAN (Women of Color Automotive Network), championing the need for diversity and bridging connections among women of color in the industry.

What sets Ashley apart is her unwavering belief in leading by example. She believes in actively serving her teams, immersing herself in the in-store experience to inspire excellence in others. Ashley's hands-on approach is a testament to her dedication and commitment to driving success in the automotive world.

Join us as we welcome Ashley, an inspiring speaker, accomplished industry leader, and advocate for diversity and women empowerment in automotive. Prepare to be inspired and motivated by her passion, expertise, and invaluable insights.

Corey Means is the new incoming president for the Arizona Independent Automobile Dealers Association and Shasta had the wonderful opportunity to speak with him ahead of the 2023 AIADA Conference in Phoenix! 

Listen along as we discuss the benefits of independent dealers getting involved with their state Automobile Dealers Association as well as NIADA at the national level. 

Don't forget to share the show! 

Glenn Lundy is a powerhouse figure in the automotive industry, renowned as America's foremost speaker. With a transformative mantra of Rise, Evolve, Impact Together, he ignites the spark to unlock your true potential. Guiding you to monumental success, Glenn champions the ethos that massive action fuels massive results—epitomized by the astounding 800% Elite Automotive achievement. Elevate your journey with Glenn Lundy, where greatness awaits.

Welcome to another exciting episode of Chicks in Charge! In this episode, we had the pleasure of speaking with renowned leader and entrepreneur, Glenn Lundy. With his extensive knowledge and experience, Glenn shared invaluable insights on various topics, from the significance of leadership to the need for adaptation in the automotive industry. Let's dive into some key takeaways from our conversation and discover how we can apply them in our own lives.

Glenn emphasizes the power of investing in ourselves before investing in others. By waking up early and dedicating quality time to personal growth, we can enhance our abilities, mindset, and overall well-being. Remember, every action should be seen as an investment, not merely a "spending" of time. Invest in yourself and reap the rewards in all aspects of your life.

The automotive industry, much like any other, needs to adapt and evolve to meet the changing needs and preferences of consumers. Glenn suggests leveraging modern tools and resources to create a more convenient and enjoyable experience, both for customers and employees. By embracing adaptation, we can increase the value and appeal of any industry or endeavor.

:

As parents, it's essential to observe and support each child's unique journey. Rather than pushing them in a specific direction, Glenn encourages us to recognize their natural talents and interests. By doing so, we can nurture their growth and help them develop into the best versions of themselves. Remember, each child is on their own path, and our role as parents is to provide guidance and support.

Glenn Lundy's insights have shed light on the power of investing, the necessity of adaptation, and the significance of supporting our children's journeys. By investing in ourselves, embracing change, and prioritizing our families, we can create positive transformations in our lives. Join us on this exciting episode of Chicks in Charge as we empower ourselves to take charge of our futures.

Takeaways

1. Language is powerful
2. Change your verbiage when it comes to your time. Invest time in others instead of “spending”
3. Focus on the return of your investments

Quote
"I make sure that everything I do is an investment with an expectation of a return, It changes everything. In business, the stock market, self development, AS WELL AS my time!." -Glenn Lundy

Connect with Glenn Lundy:

Facebook: https://facebook.com/OfficialGlennLundy

Linkedin: https://www.linkedin.com/in/glennlundy/

Website: https://www.glennlundy.com/?fbclid=IwAR3AMniclY5i6H6mzlX5VSW430IyJ4eXWUnnjkd2tVRu8orWQ5EHt3rXzUE

Follow us:

Jess Burkhart & Shasta Haddock

Website: linktr.ee/chicksinchargepodcast

Facebook: www.facebook.com/chicksinchargepodcast

YouTube: Chicks in Charge: Automotive Edition

Buckle up as we dive into the exciting world of internet lead conversions, BDC best practices, and a truckload of tips and tricks with none other than the BDC Alchemist himself – Shawn Armorer! 

Shawn's automotive journey spans over two glorious decades, taking on roles such as Service Manager, Service Advisor, BDC Director, and Customer Service Manager for some of Canada's largest dealer groups. But that's not all! As the owner and founder of BDC Alchemy Inc., his magical expertise has enchanted audiences across North America, the USA, and even overseas!

With a mind-boggling career revenue exceeding a whopping 40 million BDC dollars, Shawn's prowess as an industry authority is nothing short of legendary. His charm and knowledge have earned him appearances on podcasts, invitations to numerous conference speaking engagements, and articles published in prestigious magazines such as Automotive News among others. 

Join us for an electrifying discussion filled with insights, experiences, and some friendly disagreements as we delve deep into the art of conquering internet leads and unleashing the power of BDC like never before. 

Brought to you by: SCP Agency & Epic BDC

You could say Jaime Zazove Herzberg was born into the car biz — quite literally. Raised in a family-owned dealership, she grew up immersed in every corner of retail operations. Over her 12-year run on the showroom side, she wore nearly every hat imaginable: from receptionist to BDC manager, from inventory to contracts, license & title, and everything in between.
Now with nearly a decade on the vendor side, Jaime brings a 360-degree view of automotive—from both variable and fixed ops. But regardless of the role, one thing has always guided her: the customer comes first. That principle was instilled in her early and has shaped every decision, strategy, and win across her career.
Jaime’s personal success stems from blending a relentless focus on customer needs with a strong command of metrics, KPIs, and operational efficiency. She’s known for turning feedback into fuel and crafting solutions that not only serve the customer—but elevate the entire dealership experience.
She’s also not shy about saying what many won’t: customer success teams are too often overlooked in our industry. Jaime believes it’s time to change that—and she’s on a mission to bring those unsung heroes into the spotlight where they belong.

Social Links:
https://www.linkedin.com/in/jbzazove/

Ariana Garcia is the Buick GMC District Sales Manager for General Motors.

She has a background in automotive sales, BDC, F&I, marketing and SO much more!

Welcome to another episode of Chicks in Charge! In this episode, our hosts, Jess Burkhart and Shasta Haddock, dive into an inspiring conversation with automotive industry trailblazer, Ariana Garcia.
Join us as Ariana shares her journey of breaking the mold, challenging stereotypes, and carving her own path in a traditionally male-dominated industry. Ariana's story is one of resilience, determination, and the pursuit of her passion. From starting as a BDC representative to becoming a district sales manager, Ariana's journey is a testament to the power of perseverance and staying true to oneself.

Throughout the episode, Ariana and our hosts discuss the challenges faced by women in the automotive industry, the importance of mentorship and support, and the crucial role of networking in creating opportunities. They also highlight the significance of breaking the mold, asking questions, and forging one's own path regardless of societal expectations.

Tune in to this insightful episode to gain valuable insights from Ariana's unique experiences and find inspiration to redefine what is possible in your own career. Together, let's empower each other, celebrate diversity, and continue breaking barriers in the automotive industry.
Takeaways

Age is just a number.
Ask all of the questions.
Break the Mold.

“One of the most important steps in the sales process is understanding who your guest is." -Ariana Garcia 

Connect with Ariana Garcia: 
LinkedIn: www.linkedin.com/in/ariana-garcia-mba-94b8b5132 
Website: www.gm.com 
Follow us: Jess Burkhart & Shasta Haddock 
Website: linktr.ee/chicksinchargepodcast 
Facebook: www.facebook.com/chicksinchargepodcast 
Chicks in Charge: Automotive Edition 

Two besties talking cars, life and everything in between 

Join us for Chicks in Charge: Automotive Edition, where two best friends combine their passion for automotive and life into one entertaining podcast. From the latest in automotive news to their own personal adventures on the road, we delve into everything on four wheels and beyond. So, fasten your seatbelts, grab the popcorn, and get ready to be entertained as women take the driver's seat in this show. 
Connect with us! 
https://linktr.ee/chicksinchargepodcast 
877-439-4224

Winner of 2023's Automotive News' 40 under 40, Internet Sales Manager, Employee Advocate, Community Advocate, and Leader. 

These are just a few of the titles held by the wonderful Courtney Paschal of Street Toyota In Amarillo Texas. 

The Chicks had a wonderful episode with Courtney covering things from the importance of leadership when running a BDC/Internet Sales Team, giving back to the community, and how to find the causes to invest your time in. 

Courtney is a beautiful pillar of light to women all around this industry and we hope that this episode can give you some wonderful insight! 

Connect with Courtney: 

Cell: 806-640-8215

Email: CPaschal@Street-Toyota.com

https://www.linkedin.com/in/courtney-paschal-39bb5a23/

https://www.instagram.com/courtjpaschal/

Join The Chicks In Charge ft. Jarrod Kilway as they discuss how to incorporate AI with an existing BDC in place, how AI can help the overall customer experience and... Is AI going to entirely REPLACE the human element in a BDC?! 

OH! And HOW MANY shoes did he say he had?!

Tune in now to hear what the expert and shoe fanatic himself has to say! 

What a truly amazing episode this is! 

Martha has been in the auto industry for over 23 years. She started as a BDC representative for a Ford dealership. After a year in that position, she got promoted to BDC Manager and would then spend the next 3 years as a Customer Relations Manager. As she was in that role, she learned the entire dynamic inside of a dealer’s operations. As a liaison between the dealer, the customer and the OEM, she focused on improving the overall customer experience while interacting with all of the store's departments. 

All of this in the early 2000’s where BDC was something dealers were new to as well as with CSI scores. 

She has spent the last 18 years developing and managing Service and Sales BDCs, as well as Internet Departments emphasizing on the importance of how every department has a role in building retention and loyalty. She also focuses on bringing awareness to the top level leadership teams on the amount of information and feedback they have received from their BDRs as they are the ones who, more than any others, will discover how the consumer is feeling about our how our business operates. 

She believes that the insights that a sales and service BDC can bring to help improve operations is something that NOBODY should be overlooking. 

Her passion is helping to optimize dealership operations by making sure that Business Development Representatives do not lose sight of the ultimate goal of setting an appointment without forgetting that the purpose is connecting and acquiring feedback that can help your store become better every single day and for the different departments to implement better processes based on the information collected in order to provide a seamless customer experience across the board.

The episode speaks for itself, but to connect with Martha and ask more questions, connect with her:

https://www.linkedin.com/in/martha-alvarado-72436116/

https://www.facebook.com/Mechuda92

Call or text: (818) 859-0074

Connect with the chicks: https://linktr.ee/chicksinchargepodcast

The Chicks FINALLY had a chance to sit down and chat with Fred Lennartz and Lou Ramirez of the Car Guy Coffee Podcast! Fred and Lou - also known as the "Certified Solutionaries" around the Automotive Industry - are working to change the car business one heart at a time. Their mission is to focus on the people that we work with every single day: from the staff at the dealership to the customers driving our cars and everyone we interact with in between. Fred and Lou will work hand in hand with your team, either virtually or in person at the dealership, to offer your customers the best car buying experience that there is to have. You can also hear what their up to on the Car Guy Coffee Podcast found anywhere you catch your podcasts! We couldn't have been more excited to finally sit down and chat with them for an episode while at the 2023 NIADA Accelerate Conference and we hope that you enjoy this episode as much as we enjoyed doing it! And don't forget: FORGIVE FOCUS FLY AND KEEP GROWING! Connect with Fred and Lou: Call now at 321-FRED-LOU (321) 373-3568 https://certifiedsolutionaries.com/ https://carguycoffee.com/

Tune in for Episode 11 of The Chicks in Charge ft. Petra Sherbin to discuss the importance of keeping women safe while having a career in a male dominated industry. Petra is NY born and raised. She is now a military spouse that has moved around quite a bit- currently in the Phoenix AZ area. She's a mother of 3 and has been in the automotive industry for over a decade with most of her experience being as a Director of the Business Development Department for a multi store group with a centralized BDC. She is a woman who values connections, relationships (especially in an industry that is forever evolving). Tune in to hear Petra's story and how you can help ensure the safety of your female co-workers and employees. 

Join The Chicks in Charge with Bobbie Herron, an industry leader with 22 years of experience and the President of World Domination at The Bees Knees Agency, a premier automotive operations agency. Bobbie has spearheaded transformations in the automotive industry, empowering men & women in all roles, from BDC & Sales to Management & Operations, to improve and innovate. From her leadership roles across the auto industry and in incredible automotive groups such as Garber Automotive & the Cardinale Group, to her recognition as an Automotive News 40 Under 40 winner, Bobbie is a seasoned expert committed to sharing her wealth of knowledge. In today's podcast, Chicks in Charge Ft. Bobbie Herron will be discussing her passion for mindset management and clue you in to her latest "Next Big Thing"! Don't miss this opportunity to gain invaluable insights that can drive your automotive business to new heights. Join us live today to get your dose of empowerment and growth! Remember - in the race of life, knowledge is power. So, buckle up and tune in to "Chicks in Charge Automotive Edition" today at 3:00 PM Central. Don't forget to LIGHT IT UP TODAY & We can't wait to see you there! 

✌️💜💡🎙️

Shasta was unavailable during this episode so it is Jess and Robin today! Tune in to hear what the Social Media Guru and Manifestation Master, Robin Wilson, has to say and hear how YOU can help HER meet her 2023 goal of employing 100+ people in her local community!

There is nothing that Jess and Shasta love more than highlighting strong, amazing women in the automotive industry. So when we had the opportunity to interview Kaylee Felio, we knew that we had to take it!

Kaylee is a mom, wife, manager, and so much more! Her personality, although introverted, is an inspiration to women all over the industry. She is a pillar of light to others and a truly kind human to all who enter her path in life.

We can't wait for you to listen to this episode and enjoy Kaylee's energy with us!

Connect with Kaylee:

https://www.linkedin.com/in/gotopartsgirl/

This is a HEE-UGE episode!

Stan Sher - President of Dealer eTraining - came on with us to discuss all things BDC and BDC training. This includes the good, the bad, and the ugly. Where are we getting it right, where are we getting it wrong, and where is the industry moving?

Listen in for the gold nuggets that were dropped during this episode and don't forget to share the show!

Connect with Stan on his social media profiles or call him:

732-925-8362

https://www.facebook.com/stanislavsher

https://www.linkedin.com/in/stansher83/

https://www.instagram.com/stansher/

Connect with the chicks:

https://linktr.ee/chicksinchargepodcast

Lisa is the founder and CEO of FeaturesFirst Auto, an EdTech company that offers dealers, corporate fleet owners, and insurers an on-demand microlearning platform designed to educate and motivate drivers to effectively use driver assistance technologies.   

As a thought leader, speaker, and educator, Lisa unites public and private stakeholders to address consumer understanding challenges around vehicle technologies. Her commitment to developing educational solutions spans generations, driving widespread adoption.  

Lisa's accomplishments have garnered attention from Nasdaq Entrepreneurial Center, Dallas Innovates, Dallas News and prestigious programs like Capital One Mobility Impact Accelerator and USC EdTech Accelerator.  
 
The FeaturesTalk Podcast - https://featuresfirstauto.podbean.com/ 
YouTube- https://www.youtube.com/@featuresfirstauto 
Website - https://featuresfirstauto.com/ 
Company LinkedIn Page - https://www.linkedin.com/company/featuresfirst-auto/ 
Request a demo - info@featuresfirstauto.com 
My LinkedIn Profile - https://www.linkedin.com/in/lisa-b-9a087613a/ 

This week we covered such an important topic: Leadership.

Understand that there is a massive difference between management and leadership and what that difference is.

Roy covers with us how he works with leaders day in and day out to ensure that they are investing in their team members and what that looks like in the dealership.

This episode needs so little introduction. To get the meat and potatoes you HAVE to take a listen.

Connect with Roy and follow him on all of his social medias:

https://www.facebook.com/roy.davila.549

https://www.linkedin.com/in/roy-davila-004497b0/

This week we BROKE IT DOWN with Bestselling Author of CustomHer Experience, Katie Mares! 

The entire reason for us starting this podcast was to shine a light for the up and coming generation of automotive and to highlight those that are truly good people, willing to invest in others and give with the heart of a servant. 

Katie is hands down one of those people. She has dedicated so much time to bettering the success of women, not just in the Automotive Industry but all over the world. Her new book, CustomHer Experience focuses on women as consumers and how influential we are to each buying process and how often we are overlooked when companies do their marketing, targeting, hiring, promoting, and even branding. 

But the biggest shocker.... men aren't the problem when it comes to the glass ceilings that women have been facing... a lot of the times, we are our biggest enemy. Take a listen to this week's show and give us some feedback on what you think. 

Connect with Katie and make sure to find yourself and the next event she will be speaking at! You won't regret it, I promise! 

https://linktr.ee/katiemares

Today the Chicks in Charge discussed Social Media posting and the importance of doing it correctly to your business!

90% of the business that we talk to or see on social media are doing it wrong and in this world, doing it wrong can actually be worse than doing nothing at all!

Listen in to learn more about how to turn your social media pages into FREE lead generation machines!

Reach out to either of us if you have more questions:

jessica@socialclimberpro.com 417-291-8512

shasta@socialclimberpro.com 417-540-5955

You'll have to excuse our streaming lag a few times! But we had so much fun getting to talk with Scott Trainor of USA Motor Jobs and getting to learn more about how he is helping staff the automotive industry as well as helping high school and vocational school students find their way to us once they graduate!

Keep an eye out for the new addition to his website "Voice of the Industry" launching soon!

Here are the many ways that you can connect with Scott:

Strainor@2hrtech.com

239-241-7373

https://usamotorjobs.com/

https://www.linkedin.com/in/scott-trainor-033143199/

https://www.facebook.com/scottoyo17

https://www.facebook.com/usamotorjobs

Welcome to Episode 2 of the Chicks in Charge: Automotive Edition podcast! 

Today we had the absolute pleasure of welcoming in Laura Berman of RLB Automotive Consulting to the studio with us! She is partnered with TruWarranty and Equity4U and offers a multitude of amazing solutions to dealers all over the country! 

Join as we chat about bi-weekly payments that match your payday, the best warranty solutions, how you can help the younger generation of automotive, and learn more about Laura and how her solutions could help you! 

Connect with Laura: 

https://www.linkedin.com/in/laura-berman-b4992a207/

https://www.facebook.com/laura.saba.56

Laura@RLBAutomotive.com

239-223-4364

Thank you for subscribing and following us through this amazing journey! 

**REMEMBER**

When you can be anything in this world, choose to be kind. So when you go out into the world this week, remember to LIGHT IT UP. 

We will see you next week with special guest Scott Trainor of USA Motor Jobs and Canada Motor Jobs! 

Welcome to our very first Episode of the Chicks in Charge: Automotive Edition! 

Today we spoke about BDC Processes and the importance of text and emails in your BDC! 

We even dabbled a little bit in Social Media posting for dealerships as well! 

Stay tuned next week when we chat with Laura Berman of RLB Automotive Consultants LIVE in the Studio! 

Erica Bruno was practically born with motor oil in her veins. Hailing from Southeastern Massachusetts, she grew up in a legendary car family. Her grandfather, Jack Barboza, made history as one of the first Portuguese male car dealers in the U.S., running up to 17 franchises at once. Her mother followed suit, breaking barriers as the 7th female Toyota dealer in the nation—and the first in New England.

Even though her family tried steering her away from the business, Erica was hooked from the age of 7, when she cleaned her grandfather’s Dodge store office in exchange for a My Little Pony. Since then, she’s done it all—from washing cars and working in service & parts to selling on the showroom floor.

Keeping her promise to “get the degree first,” Erica graduated from the University of Vermont with a BA in History and Anthropology and a minor in Jazz Voice (yes, she’s a trained singer who almost went to Broadway). But just one month after graduation, she made her move—straight to Torrance, California, to begin her career at Toyota USA through their elite management training program.

Her journey has taken her from OEM giants like Toyota, Nissan, and Volvo to being one of the first 100 employees at AutomotiveMastermind, and beyond. She’s built a reputation for transforming dealership operations through branding, marketing, and data optimization—all while keeping the customer and culture at the heart of every strategy.

Erica is also a proud member of WOCAN (Women of Color Automotive Network) where she helps lead community initiatives, events, and newsletters that empower and connect women across the industry.

In 2021, she went viral on LinkedIn after vulnerably sharing the emotional impact of being laid off during COVID—a moment that sparked exponential professional growth and deepened her industry connections. Today, she uses that platform to inspire, educate, and uplift others navigating their own path in the car biz.

Off the clock, you’ll find Erica belting show tunes, cuddling animals, cracking jokes, or hyping up her people. She’s a true car girl at heart—and she’s just getting started.

erica.bruno@recallmasters.com
https://www.linkedin.com/ericabruno

Before breaking into automotive, Todd Katcher was running bars in Nashville and building a small advertising network using digital signage. One day, a regular—who happened to be a car dealer—mentioned wanting something similar for his showroom. That conversation sparked the very first version of what would eventually become Digital Dealership System.

From day one, Todd’s approach has been rooted in curiosity and adaptability. He dove headfirst into the dealership world, asking questions, learning the industry from the inside out, and applying that knowledge to develop innovative tools that enhance the in-store experience. He went from sneaking into his first automotive convention to now standing proudly at the helm of a vendor booth featured in leading industry publications.

Like any bootstrapped venture, the road was far from smooth. Todd recalls building PCs on his bedroom floor, his first admin working beside him—literally on the floor—with dogs and cats roaming in the background, all while selling and supporting new clients. Understanding and adapting to the unique personalities of car dealers was another challenge—and one that continues to evolve.

Today, Todd leads product development at Digital Dealership System, solving two major problems dealers face:
1. Lost Opportunities in the Showroom: Dealers spend six figures on branding and marketing to drive traffic, only to drop the ball once customers arrive. Todd’s systems ensure branding, engagement, and customer experience extend all the way through the showroom.

2. Outdated Goal Tracking: Since the 1960s, dealerships have relied on dry-erase boards to motivate teams. Todd modernized this with digital leaderboards, real-time alerts, and goal tracking built for today’s fast-paced sales environments.

Under his leadership, Digital Dealership System has become the market leader in digital signage and leaderboard solutions, helping dealerships across the country modernize their in-store messaging, boost performance, and close more deals.

Beth Lucchesi’s journey with Carter Myers Automotive began in 1986 as a temporary receptionist—but it didn’t take long for her to prove she was anything but temporary. Her dedication, adaptability, and passion for people quickly propelled her through the company, eventually leading her to CMA’s rental division, where she remained until its sale to another company. After several years in the truck rental industry, Beth saw a post from Liza Borches seeking a recruiter—and instantly knew it was her sign to come home to CMA.

Today, as CMA’s Community Recruiting Specialist, Beth plays a vital role in shaping the future of the automotive industry. She dedicates her time to community outreach, engaging with students from elementary schools to colleges, technical programs, and everywhere in between, inspiring the next generation to consider the rewarding career paths available in automotive.

Beth also helps lead one of CMA’s proudest initiatives—the Technician Apprentice Training Program, a visionary program founded by Liza Borches. This program allows high school students to apprentice at a dealership for three years, graduating with hands-on experience and a head start in their careers. With a remarkable 98% retention rate, it’s a true testament to Beth’s passion and CMA’s mission.

When she’s not out connecting with future automotive professionals, you can find Beth outside soaking up the sunshine, working out with a fierce crew of ladies, or spending quality time with her beloved dogs.

CONTACT INFO: 
bethlucchesi@cmacars.com
8049047480

CMA Podcast: https://open.spotify.com/show/2aYGMTrjSKyGoy1CZj8aRG?si=143de210ba274c9f
https://www.linkedin.com/in/beth-lucchesi-59471b9/
https://www.facebook.com/beth.lucchesi.37

In this episode of the I'm a Car Chick Podcast, host Shasta Haddock welcomes Jami Alexander, Technician Retention
Regional Manager at Meineke, for a powerful conversation about one of the industry's biggest challenges—the technician shortage.

With 28 years of experience in the automotive industry, Jami Alexander is a seasoned professional specializing in both retail and fixed operations. As a Regional Manager for Meineke, Jami oversees 11 locations across North Carolina, South Carolina, and Massachusetts, bringing a wealth of expertise in operational efficiency, leadership development, and technician retention strategies.

Jami is deeply passionate about the fixed operations side of the business, particularly in addressing the ongoing technician shortage and improving workplace culture. With a leadership style rooted in empathy and high expectations, Jami has a proven track record of driving above-industry-standard performance metrics while fostering an environment where technicians and service teams thrive.

Recognized for expertise in employee retention, service department optimization, and strategic growth, Jami is a sought-after voice in the automotive industry. As a podcast guest, Jami offers invaluable insights into fixed ops leadership, technician recruitment and retention, and the evolving challenges of the auto repair industry. Whether discussing culture-driven management strategies or industry-wide solutions to the technician crisis, Jami provides actionable advice for dealership and service center leaders looking to build stronger, more successful teams.

💥 If you’re in the trenches of fixed ops or managing a shop that’s struggling to find and keep great talent—this one's for you.

In this episode of the I'm a Car Chick Podcast, host Shasta Haddock sits down with Glenn Pasch, CEO of PCG Digital and Pasch Group, to discuss the evolving world of automotive retailing and the path to success in today's market.

Glenn brings a wealth of expertise from his work leading two digital marketing and automotive consulting firms, helping businesses and dealerships drive sales and operational success. He’s also the co-author of "Selling Cars in the Digital Age" and "The Power of Connected Marketing" and is gearing up for the release of his upcoming book, "The Road to Sold" (April 2025), which offers fresh insights into modern automotive marketing.

As a sought-after keynote speaker and adjunct professor at Northwood University, Glenn shares his passion for improving customer experience and empowering individuals and teams to excel. This conversation is filled with actionable insights you won't want to miss!

🔥 Tune in to learn from one of the industry’s top thought leaders and get ready to accelerate your success in the automotive world!

#AutomotiveMarketing #Leadership #DigitalRetailing #GlennPasch #RoadToSold #CarChickPodcast #SalesSuccess #CustomerExperience #MarketingInnovation

Attending conferences is more than just showing up—it’s about preparing, executing, and following up strategically to maximize your networking, brand presence, and ROI.

In this episode, Elena Ciccotelli (EVS for Everyone Podcast), Shasta Haddock (I'm A Car Chick Podcast), Kaylee Felio (Trailblaze Your Path Podcast), and Dana Nusbaum (Cherokee Media) break down:
🎯 Pre-Conference Prep: How to set yourself up for success before you even arrive
🎯 During the Conference: Top tricks & strategies to build your presence and make the most of every interaction
🎯 Post-Conference Follow-Up: The key to turning conversations into opportunities and measuring ROI

Plus, we kick things off with who we are, what we do, and (of course) our favorite cereals! 🥣😆

🚀 Want to master the conference game? Watch now and take notes!

🔗 Connect with our speakers:
✅ Elena Ciccotelli – https://www.linkedin.com/in/elenaciccotelli/
✅ Shasta Haddock – https://www.linkedin.com/in/bdcshasta/ 
✅ Dana Nusbaum – https://www.linkedin.com/in/danalnusbaum7044251608/
✅ Kaylee Felio – https://www.linkedin.com/in/kayleefelio/

On this episode of the I’m A Car Chick Podcast, Shasta sits down with Stacy Cassio — Founder & CEO of the Pink Mentor Network and a nationally recognized leader in building mentorship-driven workplace cultures.
They dive into the POWER of mentorship at conferences (like the upcoming Women In Automotive Conference in Nashville), why mentorship is critical to leadership development and retention, and how you can turn casual conversations at industry events into life-changing opportunities.
Stacy also shares the story behind the Pink Mentor Network, her mission to make mentorship scalable and measurable inside organizations, and practical tips for seeking mentors — even if you’re nervous to ask.
If you’ve ever wondered how to truly leverage conferences for your personal and professional growth, this episode is for you.

👉 Learn more about Women In Automotive and grab your tickets: womeninautomotive.com
👉 Connect with Stacy on LinkedIn: https://www.linkedin.com/in/stacycassio/
👉 Check out the Pink Mentor Network: pinkmentornetwork.com

Live from NADA 2025, Shasta Haddock and Robin Wilson are joined by Darrell Steed, a seasoned innovator and consultant in automotive dealership strategies. With over two decades of experience, Darrell founded SmartWolf Consulting to provide transformative, sustainable solutions that help dealerships break free from repetitive mistakes.

🔹 About Darrell Steed:
Darrell’s journey began in automotive sales and management, where he saw gaps in training and process implementation. This led him to create SmartWolf Consulting and the Street Smarts initiative—a platform designed to help dealerships enhance their operations, training, and long-term success. Through the Web Academy and Dynamic Genius Group, Darrell delivers actionable insights and a supportive community for dealership growth.

🔹 In this episode, we cover:
✅ How SmartWolf Consulting helps dealerships thrive
✅ Why employee & customer experience are key to success
✅ How the Street Smarts Academy is revolutionizing training
✅ Building buying centers – how long does it take?
✅ The must-have tools for dealership success
✅ What 1-on-1 coaching and academy training look like in 2025

📢 Want to learn more about SmartWolf Consulting? 
🌐 www.autostreetsmarts.com
🔵 https://www.facebook.com/SmartwolfConsulting/
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