Explore every episode of the podcast ill communication: copywriting tips & sales strategies for small businesses
| Title | Pub. Date | Duration | |
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| A surprisingly simple way to build authority, grow your email list and find clients | 18 Sep 2024 | 00:10:01 | |
I’m all about finding the easy, simple way to do things, so in this episode, I’m sharing my approach to a simple yet effective marketing strategy: the monthly marketing moment. As a copy coach and sales strategist, I’m breaking down how hosting regular, low-key workshops or Q&A sessions has helped me grow my email list, build authority, and foster relationships with potential clients. Whether you're looking to build your brand, expand your network, or simply connect with your audience more consistently, this quick episode has something for you! Topics We Cover in This Episode:
Tune in to learn why I love this "lazy, low-key style of launching" for boutique business owners and service providers who don't need complicated funnels or systems to attract a handful of premium clients. Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned:
1. Visit https://www.speakpipe.com/kimkiel to record a voice note with your question or suggestion. Include your name, email and background info for context. 2. Send me a text. Find the link to text me a question or comment in the show notes. When you click that link, it’ll open up your text messenger, where you can text your question directly to me. Leave all the weird numbers that pop up and add your name and email or mobile number so I can keep in touch. I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| Why simplicity is the secret to online business success | 11 Sep 2024 | 00:12:57 | |
I’m taking a much needed detour on this episode to address a common issue many of us entrepreneurs face: feeling overwhelmed by the multitude of tasks and systems needed to run a successful business. Through two real-life examples from my recent coaching calls where this exact topic came up, I illustrate how both new and experienced business owners can become paralyzed by trying to implement too many strategies at once. In this episode of Ill Communication, I’m covering the importance of focusing on core priorities and giving you permission to keep things simple, especially when starting out or pivoting your business. Topics We Cover in This Episode:
By the end of this episode, you’ll feel encouraged to take a step back, assess your immediate needs, and focus on the "bare minimum" required to move your business forward. Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Uncover your best next step in your biz on a free Sales Strategy Call: https://bookacallwithkim.as.me/SuccessCall
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| [Greatest Hits] Why the world needs to hear from more women in business | 10 Jul 2024 | 00:13:20 | |
In this episode of ill communication, I’m sharing another Greatest Hits episode, and this is one that I know really struck a chord with many of you. It’s why the world needs to hear from more women in business. Have you ever struggled with self-confidence and self-worth? You’re not alone in feeling like that. Women are generally socialized and conditioned not to trust our own expertise and when we do, we are often not heard or ignored. It's no wonder we struggle to show up and present ourselves with authority, confidence, and command! In this episode of ill communication, I’m sharing some tips to help you build your confidence muscle and shut down the negative nelly in your brain so that you can start showing up and sharing your voice. Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Listen to episode 100: https://www.kimkiel.com/podcast-1/the-100th-episode-reflections-challenges-listener-questions-about-copywriting-business-and-podcasting Fill out the contact form to get help sharing your voice with confidence: https://www.kimkiel.com/contact-kim.
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| A writing prompt for every day of the year | 19 Oct 2022 | 00:05:02 | |
This episode of ill communication is going to help you come up with content for any day of the year. As you may know, about once a month on the podcast I share a writing prompt to give you a little inspiration for what to write about. Whether you’re looking for an idea for an email, blog article, or social media post, this writing prompt has saved me many times when I’m brain-dead and can’t think of what to write. The best part is that this writing prompt is so simple. All you have to do is check out what national day it is that day! There are websites that list every holiday. All you have to do is scroll through that website and see what inspires you. You can connect it to your business if it works for you. However, you don’t have to. You can also just use it to bring a little delight, entertainment, and joy. Tune in to this episode to learn more about how I use this writing prompt whether it’s for business or just to bring a little joy to my readers’ lives and put a smile on their faces. Show notes are always available at www.kimkiel.com! Resources Mentioned: Find out the National Day: https://www.daysoftheyear.com/ See a live example (and get the recipe for the Ginger Minted Mule): https://mailchi.mp/2e3db1dd9e2e/minted-mule I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| Increase your email open rates with these proven strategies (Part 2) | 12 Oct 2022 | 00:12:47 | |
Last week, at the end of the episode, I let you know that if you tune in this week I will share some formulas for writing subject lines - including my favorite one. That is a technique called an open loop. You’ll see this technique used frequently in movies and T.V. shows. The cliffhanger entices you to come back for more, which is why it’s one of my favorite subject line formulas. In this episode of ill communication, I’m sharing part 2 of my mini-series to increase your email open rates. Last week, we talked about how to measure them and the effect your sender name has on your open rates. This week, I’m sharing my tips for subject lines and preview text. Your subject line is a critical piece of your email strategy because it’s essentially a mini advertisement to get people to click on your email. These subject line formulas are tried and true and sure to increase your email open rates. Your preview text is just as important as your subject line. It allows you to further amp up the drama for your email and entice people to click. Tune in to learn more about how to nail your subject line and preview text for higher open rates! Show notes are always available at www.kimkiel.com! Resources Mentioned: Listen to part 1: https://www.kimkiel.com/podcast-1/increase-your-email-open-rates-with-these-proven-strategies-part-1 Check out my favorite emoji search engine: https://emojipedia.org/
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| Increase your email open rates with these proven strategies (Part 1) | 05 Oct 2022 | 00:09:44 | |
Think about the mail you’ve received recently… I’m talking about snail mail. If you’re like me, you probably get a lot of bills. You can just tell by the envelope when it’s a bill. They all look official, ominous, and boring. You also probably get plenty of junk mail and fliers. My favorite kind of mail, however, is something that I rarely receive any more. It’s a letter from a friend or family member, a postcard, or an actual envelope with unique handwriting. This is the kind of mail I open immediately because I’m so curious to see what’s inside. This got me thinking about emails and what makes readers want to actually open them. There are a lot of lessons we can take from snail mail that we can apply to digital mail. In this episode of ILL communication, I’m sharing the first part of my two-part series on getting your emails opened. In this first part, I’m highlighting a few simple tips and changes you can make when you send your emails to get people to open and read them. You’ll get my simple do’s and don’ts. Next week, you’ll get my plug-and-play subject line formulas. We will talk about preheader text in emails and how that can help or hinder your open rates. This series is going to be full of my best tips so make sure to tune in so you don’t miss a thing! Show notes are always available at www.kimkiel.com! I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| Triple Trouble - why you should follow the Rule of 3 in copywriting | 28 Sep 2022 | 00:06:34 | |
What do the Beastie Boys, Rice Krispies, and the movie 9 To 5 have in common? If you guessed that they were a few of my favorite things, you wouldn’t be wrong! However, these are all brilliant examples of a powerful writing and marketing principle that will help you write memorable, effective, and entertaining sales copy. In this episode of ill communication, you’re going to find out why the rule of three is a powerful tool to have in your marketing toolbox. You’ll begin to use it to strengthen your message and after this episode, you’ll probably begin to see it everywhere. As Aristotle said, three is perfection. Our brains love patterns and three is the smallest number you need to create a pattern. Once you start infusing this rule into your copy, you’ll love the way it turns out. You don’t have to follow this rule exclusively, that would probably get pretty annoying for your reader and you can’t always convey every message with this rule. But the next time you’re writing for your business, keep the rule of three in mind because it could turn a bland, boring message into something more memorable. Tune in to learn more about the rule of three and how to use it to make your sales copy stand out. Show notes are always available at www.kimkiel.com! I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| The NEW 5Cs of copywriting - a modern refresh of Bob Bly’s brilliant formula | 21 Sep 2022 | 00:09:47 | |
Ready to write effective sales copy? In this episode of ill communication, I’m providing you with a checklist to help you write effective sales copy. You’ll use this checklist to help you prepare for writing and to help you edit your writing before you hit send or publish. You’ll learn this with the 5 Cs of copywriting. If you’re a digital marketer or copywriter, you might have heard of Bob Bly’s copywriting formula. It is a beautifully succinct way of explaining the foundations of great sales copy. I think Bob’s formula is awesome; however, I do think that something is missing and it is worth adding to the formula. It’s an ingredient that is sadly missing from a lot of the sales messaging that we see today. Tune in to hear my modern refresh of this classic formula and how to start using it to level up your sales copy today. Show notes are always available at www.kimkiel.com! Resources Mentioned: Instantly level up your copy with the Rule of You: https://www.kimkiel.com/podcast-1/instantly-level-up-your-copy-with-the-rule-of-you I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| 3 signs you need to use a writing prompt | 14 Sep 2022 | 00:03:52 | |
Need inspiration for what to write? You’re in the right place because I’m coming in hot with your monthly writing prompt. As a refresher, a writing prompt is something that gives you inspiration for what to write in your next email, blog, or social media post. The writing prompt I’m sharing is perfect for building the “know, like, and trust” factor with your audience and building your authority. It’s an especially good piece of content to include in the pre-launch phase of your sale or promotion. This prompt will help you answer the question every customer has: “How do I know if I’m ready for your service or program?” It’s brilliant because you basically help them see if they actually need to work with you. Another amazing perk of using this writing prompt is that it is so versatile. You can use it in so many different ways. You can present it as a checklist, a listicle article, or a carousel post, just to name a few. Tune in to hear more about this writing prompt, why it’s perfect for your business, and how to use it! Show notes are always available at www.kimkiel.com! Resources Mentioned: Learn more about writing prompts: https://www.kimkiel.com/podcast-1/cant-think-about-what-to-write-use-this-tool I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| The trouble with THAT (and other words to cut from your copy) | 07 Sep 2022 | 00:07:13 | |
Want to make your copy sound a little more elegant? Earlier on in my career, I learned the simplest and easiest trick for this. In this episode of ill communication, we are talking about the trouble with “that.” You may be surprised to find you can eliminate it (and other unnecessary filler words) from most of your copy, and it still reads the same while sounding so much better. It’s surprising how much it comes up in our language and how we actually don’t need to use it very often. “That” is a filler word. It clutters your copy and gives your readers more words to read than they actually need. All of the words I’m sharing today can be easily eliminated to improve readability and clarity. Think about it- people are hit with over 5,000 messages per day. Most people are seeing those messages through a small smartphone screen, so you have to ask yourself “how can I make this easier to read?” Topics We Cover in This Episode:
Of course, there will be instances where you need to use these filler words, but in general, cutting them out will make your copy stronger. more elegant, and easier to read. Tune in to learn more about what words to leave out of your copy and how it will take your copywriting skills to the next level. Show notes are always available at www.kimkiel.com! Resources Mentioned: Check out CKUA: https://ckua.com/ I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| The Mary Poppins of copy formulas - “Practically perfect in every way” | 31 Aug 2022 | 00:09:19 | |
Want to learn about a copy formula that you can use for practically anything? In this episode of ill communication, we are talking about the Mary Poppins of copy formulas. In the movie, Mary Poppins measures herself, and it says she is “practically perfect in every way.” I love this saying, and it’s why I named this episode after Mary Poppins. I’m sharing a copywriting formula with you that is practically perfect in every way for almost every piece of copy you need to write. There are dozens and dozens of copywriting formulas that you could use for just about anything: Facebook ads, social posts, sales pages, and even podcasts, but this one covers them all. Granted, copywriting formulas are very persuasive, and when put in the wrong hands, they can be harmful. The most important thing you need to remember when it comes to copywriting formulas is to approach them with a perspective that puts the needs of your customer first and that you do no harm. That being said, I fully love copywriting formulas! They are amazing because they give you a constraint that cuts down on the overwhelm and overthinking we do when we sit down to write something. I invite you all to embrace the constraint of copywriting formulas to help you write faster and more creatively. The copywriting formula I’m sharing today is a golden oldie that will attract interest, generate interest, arouse desire, and inspire action. Tune in to learn more about how to start using it for your copy today! Show notes are always available at www.kimkiel.com! Resources Mentioned: Learn more about why I love copywriting formulas in episode one: https://www.kimkiel.com/podcast-1/what-is-ill-communication-how-it-will-help-grow-your-business I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| Can't think about what to write? Use this tool. | 24 Aug 2022 | 00:05:57 | |
Do you ever have one of those days where you know you should send something to your email list but you don’t really know what to write? So often in our businesses, we struggle to come up with content that our audience will enjoy. We overthink and get overwhelmed about what to write. If this sounds like you, you’re in the right place. In today’s episode of ill communication, I’m sharing a simple tool to help you get those creative juices flowing so that you can get out of your head and get words onto a doc. What is this amazing tool you ask? The tool I am talking about is a writing prompt. This is essentially a suggestion for something to write about. We often think of these for creative writing or journaling, but you can use them for emails, blog articles, or social media content as well. I love how writing prompts help you easily share your message with your audience. Don’t let writer's block stop you from getting content out to your audience and growing your business. Using writing prompts is the perfect method for getting quality content out consistently. Tune in to hear more about why I love writing prompts and to get a writing prompt that you can use in your business today. Show notes are always available at www.kimkiel.com! I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| Instantly level up your copy with the Rule of You | 24 Aug 2022 | 00:07:02 | |
Are you looking for a super simple tip to transform your copywriting? In this episode of ill communication, I am sharing a simple and actionable tip you can use to improve your copywriting today. Using this tip will instantly make your copy more relatable and enjoyable for your reader, and it will help you turn boring corporate copy into engaging and conversational copy. Ready for the tip? It’s called the Rule of You. It helps you make sure that you’re talking about your audience and their needs rather than yourself in your copy. When you follow this rule, the words “I”, “me”, and “ours” will be replaced with “you”, “your”, and “yours”. It’s important to remember that your readers and customers are always asking “what’s in it for me?” This rule will help you answer that question. Using this rule in your copy helps you focus it on your readers and helps them feel more included and understood. Sound amazing? Tune in to learn more about the Rule of You, how to use it, when to use it, when not to use it, and so much more. Show notes are always available at www.kimkiel.com! Resources Mentioned: Get the Magnetic Copy Checklist: https://www.kimkiel.com/magnetic I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| [Greatest Hits] The Trouble with That (and other words to cut out of your marketing) | 03 Jul 2024 | 00:08:17 | |
In this episode of ill communication, I'm digging into my archive and rebroadcasting one of the top fan-favorite episodes. This quick episode will help you write stronger, clearer, and more compelling copy by removing one simple word. We are talking about the trouble with “that.” You may be surprised to find you can eliminate it (and other unnecessary filler words) from most of your copy, and it still reads the same while sounding so much better. Topics We Cover in This Episode:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Check out CKUA: https://ckua.com/ Listen to episode 99: 3 tips to make business and life easier over the summer: https://www.kimkiel.com/podcast-1/3-tips-to-make-business-and-life-easier-over-the-summer
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| How to write your bio with the 5 Sentence Formula | 24 Aug 2022 | 00:10:06 | |
Do you love your bio? As business owners, a bio is something we all need, and it’s one of the first things we write for our business. We use it for our website, social media, speaking engagements, podcast interviews, and more, so naturally, it’s something many of us write and rewrite over and over. Even though it’s one of the first things you’ll write as a professional, it’s often the hardest. So, in today’s episode of ill communication, I am sharing a simple formula for writing a bio you love. Your bio is a piece of writing that should share who you are, why you are special and amazing, and pique the interest of your reader so that they’ll want to get to know you a little more and take the next step with you. The tricky part is that you’re supposed to try to do all of that in just a few sentences, so how do you write a bio you can be proud of that fits everything you want to say? In today’s episode, you’ll learn my simple, 5 sentence formula that will strike the right balance of authority and personality and help your reader take the next step with you. Tune in to take your bio to the next level today. Show notes are always available at www.kimkiel.com! Resources Mentioned: Check out Copyhackers: https://copyhackers.com/ Get the recipe card: I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| What is ill communication & how it will help grow your business | 24 Aug 2022 | 00:10:59 | |
Welcome to the ill communication podcast! I’ll be honest, when I learned that I had to dedicate this first episode to talking about myself, I got all up in my head. I don’t want to talk about myself! I don’t know what to say or if you’ll even be interested in hearing it. If you’re an entrepreneur or a woman in business, I have no doubt you can relate to the little gremlins that pop up in our minds and make us question our worth or expertise. We second guess ourselves and procrastinate showing up and putting ourselves out there. As I worked through this crisis of confidence to launch this podcast, I realized that this is why I’m creating this podcast in the first place! I want to give women business owners easy tools to stop second-guessing themselves, stop overthinking, and start sharing their message with the world. I want to help you amplify your voice and your genius so you can grow your business with a little more ease and a lot more joy. With that said, in this first episode of the ill communication podcast, I am going to be getting over my own fears and finally opening up to share with you who I am and how I am going to help you level up your copywriting skills. These episodes will be short and sweet and full of information that you can take direct action with. Tune in to learn more about me, what you can expect from my podcast, and my number one tip to stop overthinking and start writing. Show notes are always available at www.kimkiel.com!
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| ill communication trailer | 16 Aug 2022 | 00:02:18 | |
As a small business owner, you know copywriting is one of the essential “skills to pay the bills.” But how often do you sit down at your laptop and struggle with knowing what and how to write? You’re not alone. It’s difficult to write your own copy (even for pro copywriters). Plus, when you’re juggling a family, clients, and a team… there just isn’t enough time in the day to do it all. It’s why sending an email to your list or updating your website never gets crossed off your to-do list. Enter Ill Communication: copywriting tips and sales strategies for small businesses. Each bite-sized episode is designed to give you easy, actionable (and fun) writing tips to help you craft your sales copy faster, create more engagement, and generate more sales. Tune in weekly to hear expert copy coach and die-hard Beastie Boys fan, Kim Kiel, drop a juicy tip, writing prompt, or sales formula you can take action on immediately. You’ll never have to wonder WTF to write again. New episodes drop every Wednesday. Ch-check it out. To find out more, visit kimkiel.com | |||
| The 100th Episode: Reflections, Challenges & Listener Questions about copywriting, business and podcasting | 26 Jun 2024 | 00:35:05 | |
Can you believe this is the 100th episode of ill communication? That’s a lot of talking!
Listen to these Fan Favourite Episodes! Episode 13 (P4 formula): https://www.kimkiel.com/podcast-1/how-to-write-a-compelling-sales-message-without-being-cheesy-or-sleazy Episode 40: 1-question survey: https://www.kimkiel.com/podcast-1/how-the-1-question-survey-gives-you-a-constant-flow-of-creative-ideas-directly-from-your-customers EPISODE 26: Gen Xers in business: https://www.kimkiel.com/podcast-1/the-x-factor-why-gen-x-women-are-an-untapped-market Episode 71: Brand Voice part 1: https://www.kimkiel.com/podcast-1/what-is-a-brand-voice-guide-why-small-businesses-need-one Episode 85: Writing email newsletter + writing prompts: https://www.kimkiel.com/podcast-1/3-quick-tips-to-stop-procrastinating-writing-your-weekly-newsletter-writing-prompt Episode 81: Why the world needs women in business: https://www.kimkiel.com/podcast-1/why-the-world-needs-to-hear-from-more-women-in-business Episode 91: Editing and taking advice: Episode 92: Profit First: Episode 86: Hitting 7-figures: https://www.kimkiel.com/podcast-1/crossing-the-million-dollar-mark-7-unconventional-success-strategies-for-entrepreneurs Episode 46: Meet Kaye: https://www.kimkiel.com/podcast-1/the-power-of-copywriting-to-grow-your-business-case-study
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| 3 tips to make business and life easier over the summer | 19 Jun 2024 | 00:12:44 | |
Hoping to take it easy in your life and business this summer? You’re going to love this episode! I'm sharing three things I'm doing this year to make my business and life easier over the summer. Maybe you can take one of these ideas and do it for yourself, or maybe something I share will spark a new idea for you and help you create some space in your business or life. Topics We Cover in This Episode:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Listen to episode 37: How to use the kitchen sink email to provide a value bomb: https://www.kimkiel.com/podcast-1/how-to-use-the-kitchen-sink-email-to-provide-a-value-bomb Find out more about the Summer Version of the Joy of Copy Club: www.kimkiel.com/summerjoy Email me at hello@kimkiel.com DM me on social: www.instagram.com/kim_kiel_copy Or send me a voice note on Voxer: https://web.voxer.com/u/kimkielcopy
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| 5 quick tips to create scroll-stopping names and titles | 12 Jun 2024 | 00:11:20 | |
What’s in a name? As a copywriter, this is a question I get asked a lot. Several factors go into writing a scroll-stopping, attention-getting name. So in this episode, I'm giving you five quick tips to keep in mind when you're brainstorming and creating names for your products, services, newsletters, webinars, freebies, events, blogs, or podcasts. Topics We Cover in This Episode:
Show notes are always available at https://www.kimkiel.com/podcast! Resources Mentioned: Get the free Naming Workbook: www.kimkiel.com/nameworkbook
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| The Summer of Ease - a get-er-done workshop for business owners who want to enjoy a little time off in the summer | 05 Jun 2024 | 00:06:37 | |
What’s your ideal summer? For me personally, I’m looking for a summer of ease. I want to work a little less, check out some summer music festivals, go camping, and read a few fiction books. Whatever your goal is, I want to help you set yourself up for success! In this episode of ill communication, I’m sharing a workshop I’m hosting next week to help you create your very own Summer of Ease. Topics We Cover in This Episode:
Show notes are always available at https://www.kimkiel.com/podcast! Resources Mentioned: Save your seat for Summer of Ease: http://www.kimkiel.com/summer
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| Mind-blowing ways to use AI in your life and small business | 29 May 2024 | 00:19:37 | |
Thinking about using AI in your business? In this episode of ill communication, I’m answering a question I get asked all the time as a copywriter- what I think about AI. I’m sharing my honest thoughts on using AI and ChatGPT as well as some mind-blowing ways you can use it to elevate your life and business. Topics We Cover in This Episode:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Follow these experts for advanced AI tips: Ami Williamson: https://www.damnwrite.com.au/ Samuel Woods: https://www.linkedin.com/in/samueljwoods/ Listen to the Copywriter Club podcast featuring Paul Roetzer: https://thecopywriterclub.com/a-i-paul-roetzer/
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| How business owners can boost sales by 40% with a simpler message | 22 May 2024 | 00:10:06 | |
Want to turn your complicated and confusing copy into simple, powerful messages that create sales? I have you covered. This episode of ill communication is the final episode in the mini-series on simplicity in sales! Join me as I share some powerful insights and trends I'm seeing in online marketing and sales and how to avoid the curse of TMI (too much information) in your copy. Topics We Cover in This Episode:
Show notes are always available at https://www.kimkiel.com/podcast! Resources Mentioned: Listen to episode 93: https://www.kimkiel.com/podcast-1/a-copy-quickie-to-simplify-sales Listen to episode 94: https://www.kimkiel.com/podcast-1/how-to-make-150k-from-an-ugly-google-doc Listen to episode 15: https://www.kimkiel.com/podcast-1/how-to-simplify-copywriting-and-get-more-sales I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| How to make $150k from an ugly Google Doc | 15 May 2024 | 00:11:08 | |
Are you holding back on making an offer because you don't have it up on your website or on a designed landing page? If so, this episode is for you. We are in the middle of a little series all about simplicity in your business, and in this episode, I’m sharing a super simple sales strategy with you. This is how you can make $150k from an ugly Google Doc. Topics We Cover in This Episode:
Show notes are always available at https://www.kimkiel.com/podcast! Resources Mentioned: Listen to Episode 93 for a Simple Sales Copy Formula: https://www.kimkiel.com/podcast-1/a-copy-quickie-to-simplify-sales Join The Joy of Copy Club: www.kimkiel.com/copyclub I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| A copy quickie to simplify sales | 08 May 2024 | 00:06:22 | |
Are you overcomplicating your sales copy? Many of us do this! So in this episode, I’m sharing a very simple copy recipe that you can use today. This particular copy recipe is one of the most simple recipes you'll find, and it can be used for many of your copywriting needs. Topics We Cover in This Episode:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Get your Sales Copy Scorecard: http://www.kimkiel.com/scorecard I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| Optimize your sender name so your emails get opened | 04 Sep 2024 | 00:11:46 | |
Recently, I almost marked an email as spam—from someone I know and follow! Topics We Cover in This Episode:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Episode 10 & 11: Increase your email open rates with these proven strategies: Part 1: https://www.kimkiel.com/podcast-1/increase-your-email-open-rates-with-these-proven-strategies-part-1 Email Study: https://www.litmus.com/blog/6-shocking-myths-about-subject-lines Pick my brain! 1. Visit https://www.speakpipe.com/kimkiel to record a voice note with your question or suggestion. Include your name, email and background info for context. 2: Send me a text. Find the link to text me a question or comment in the show notes. When you click that link, it’ll open up your text messenger, where you can text your question directly to me. Leave all the weird numbers that pop up and add your name and email or mobile number so I can keep in touch.
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| Stress-free financial management for small businesses with Profit First, featuring April Stroink | 01 May 2024 | 00:18:50 | |
Are you procrastinating financial tasks in your business? You’re not alone! In this episode of ill communication, I sat down with my Money Coach, April Stroink, to talk about some stress-free financial management tips from the Profit First system. Topics We Cover in This Episode:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Connect with April Stroink: https://aprilstroink.ca/ Connect with her on LinkedIn: https://www.linkedin.com/in/april-stroink-2b11a411a Follow her on Instagram: https://www.instagram.com/aprilstroink/?hl=en Get a copy of Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz: https://amzn.to/3NEkhcq
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| How women in business should take (and ignore) advice about entrepreneurship and copywriting | 24 Apr 2024 | 00:11:15 | |
Ever feel overwhelmed by all of the advice for your business out there? There is so much advice being given online. From content to templates to tutorials to blueprints, and roadmaps- it goes on and on! It’s impossible to follow what everyone is saying. In this episode of ill communication, I'm sharing how to decide which advice you should take about entrepreneurship and copywriting, and which advice to ignore. Topics We Cover in This Episode:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned:
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| Turn Blah-Blah-Blah into Bravo! How to complete small business copywriting projects | 17 Apr 2024 | 00:05:39 | |
It’s Blah Blah Blah Day! Yes, you heard that right! It's a day to tune in to the voices telling us to do something. Maybe it was your spouse telling you to take out the garbage, or your financial coach telling you to incorporate your business. In this episode of ill communication, I’m sharing how you can use this day to complete all of those small business copywriting projects you have been putting off. Topics We Cover in This Episode:
Show notes are always available at https://www.kimkiel.com/podcast! Resources Mentioned: Clear a copy project off your to-do list at a copy coaching session: www.kimkiel.com/officehours | |||
| What are segues and how to write them in storytelling emails | 10 Apr 2024 | 00:10:01 | |
In this episode of ill communication, we are doing a follow-up on the episode last week all about the anatomy of a great storytelling email. In that episode, I shared the essential components of a storytelling email: the hook, story, segue, and so-what. Now, I’m diving deeper into what a segue is and how to write one for your storytelling emails. Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast! Resources Mentioned: Join the Joy of Copy Club: www.kimkiel.com/copyclub Let’s chat: hello@kimkiel.com Listen to Episode 88: The anatomy of a great storytelling email: https://www.kimkiel.com/podcast-1/the-anatomy-of-a-great-storytelling-email Listen to Episode 80 for a live example of story - segue - so what: https://www.kimkiel.com/podcast-1/how-to-remove-jargon-from-your-marketing-and-copywriting-and-why-its-a-must I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| The anatomy of a great storytelling email | 03 Apr 2024 | 00:09:11 | |
Let’s dive into something that trips up a lot of people when they sit down to write an email -how to weave in a personal story. I know a lot of business owners want to write emails like this… but they think it’s super hard or complicated. But guess what? It’s not! So in this episode of ill communication, I’m sharing The Anatomy of a Great Storytelling Email. And trust me, it's one you'll want to bookmark. Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Listen to episode 76: 10 scroll-stopping hooks to get more engagement on your emails and posts: https://www.kimkiel.com/podcast-1/10-scroll-stopping-hooks-to-get-more-engagement-on-your-emails-and-posts 10 Scroll-stopping hook formulas Cheatsheet: https://www.kimkiel.com/s/10-Scroll-Stopping-Hook-Formulas-Cheatsheet.pdf Get great at writing storytelling emails inside the Joy of Copy Club: www.kimkiel.com/copyclub
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| What the Beastie Boys can teach us about writing great copy | 27 Mar 2024 | 00:13:47 | |
It’s no secret that I love the Beastie Boys. They actually inspired the name of this podcast! Their autobiography is where my love of the Beastie Boys collided with my love of the written word. The Beastie Boys Book is a masterclass in writing and storytelling. In this episode of ill communication, I’m sharing three important things that the Beastie Boys can teach us about great copywriting. Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast! Resources Mentioned: Listen to a mini-playlist of some of my fave Beastie Boys tunes: https://open.spotify.com/playlist/1fGT8BnYZHMfBE2962NFLE?si=hYvcp_DFR1-xMcV0nYqGpA&pi=u-NtJbmFXQSNmm | |||
| Crossing the million dollar mark: 7 unconventional success strategies for entrepreneurs | 20 Mar 2024 | 00:13:39 | |
I am very, very close to hitting an important milestone in my business - crossing the million-dollar mark in lifetime revenue. It’s a pretty huge deal for me, so in this episode of ill communication, I want to share 7 unconventional success strategies for entrepreneurs who are ready to hit that million-dollar mark too. Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast!
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| 3 quick tips to stop procrastinating writing your weekly newsletter [WRITING PROMPT] | 13 Mar 2024 | 00:06:40 | |
Ready to stop procrastinating in writing your weekly newsletter? I have you covered! In this episode of ill communication, I’m sharing a brilliant writing prompt with you that can be used in your weekly newsletter, blog post, social content, or to inspire a podcast episode. This episode is short, sweet, and actionable so grab your notebook or a fresh Google Doc and get ready to start writing! Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Join the Joy of Copy Club: www.kimkiel.com/copyclub Learn more about the Rule of 3 in Episode 9: Triple Trouble - why you should follow the Rule of 3 in copywriting: https://www.kimkiel.com/podcast-1/triple-trouble-why-you-should-follow-the-rule-of-3-in-copywriting Learn more about the Rule of 1 in Episode 15: How to simplify copywriting AND get more sales: https://www.kimkiel.com/podcast-1/how-to-simplify-copywriting-and-get-more-sales
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| 7 Simple steps to create a high-performing lead magnet that attracts a flood of buyers to your business | 06 Mar 2024 | 00:14:45 | |
If you’ve been in online business for even just a minute… you know you need a way to attract ideal buyers or leads to your business. And while you may have followers who double-tap your content, that doesn’t make them qualified leads. That’s where lead magnets and email marketing come in. In this episode of ill communication, I'm sharing seven steps to choosing the right lead magnet to attract buyers to your business. Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast! Resources Mentioned: Find out how to use Answer the Public in Episode 25: What is copywriting and why is it important? (Plus a bonus tip!): https://www.kimkiel.com/podcast-1/what-is-copywriting-and-why-is-it-important-plus-a-bonus-tip Join the Welcome Sequence that Wows Bootcamp: www.kimkiel.com/bootcamp.
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| The 3 essential email sequences service-based businesses need | 28 Feb 2024 | 00:13:25 | |
Let’s state the obvious: no matter how big or small your business is, you need an email list. Your email list is a critical asset in your business because it is your list and your data. You own it, and these are your relationships. I know that the idea of having an email list can be overwhelming, So in this episode of ill communication, I want to demystify and simplify the three essential sequences you need in your business. Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Listen to episode 81 - Why the World Needs to Hear from More Women in Business: https://www.kimkiel.com/podcast-1/why-the-world-needs-to-hear-from-more-women-in-business Attend the bootcamp and write your welcome sequence in 5 days: www.kimkiel.com/bootcamp
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| How to boost online business sales with a flash sale in Q4 | 28 Aug 2024 | 00:17:49 | |
Thinking about running a flash sale? Then this episode is for you. In this replay episode, I'm sharing one of the best ways to get a little revenue boost or book a few more clients into your calendar, the 5P Flash Sale Formula. This formula is the best way to make your flash sales faster, easier, and more profitable! Topics covered in this episode include:
Show notes are always available at www.kimkiel.com! Resources Mentioned: Listen to episode 25: https://www.kimkiel.com/podcast-1/what-is-copywriting-and-why-is-it-important-plus-a-bonus-tip Listen to episode 40: https://www.kimkiel.com/podcast-1/how-the-1-question-survey-gives-you-a-constant-flow-of-creative-ideas-directly-from-your-customers Book a Sales Strategy Success Call: https://bookacallwithkim.as.me/SuccessCall
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| Why copy coaching is helpful for business owners, and what happens on a coaching call | 21 Feb 2024 | 00:09:57 | |
Wondering if copy coaching is right for you? Live copy coaching is just a part of what we do inside the Joy of Copy Club and my members have said that they love it. In this episode of ill communication, I wanted to share with you a little insider peek into what kinds of topics or questions people can bring to these open coaching calls or Q&A sessions. Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Follow Heather Sager: https://heathersager.com/ Listen to Heather's Podcast, Hint of Hustle: https://heathersager.com/podcast Follow Carla Dawes and her Rising into Resilience Program: https://risingintoresilience.com/ Access weekly copy coaching inside the Joy of Copy Club: www.kimkiel.com/copyclub Experience a live copy coaching session! Sign up for the free Open Copy Coaching and Q&A session: www.kimkiel.com/officehours
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| Why the world needs to hear from more women in business | 14 Feb 2024 | 00:10:36 | |
Have you ever struggled with self-confidence and self-worth? You’re not alone in feeling like that. Women are generally socialized and conditioned not to trust our own expertise and when we do, we are often not heard or ignored. It's no wonder we struggle to show up and present ourselves with authority, confidence, and command! In this episode of ill communication, I’m sharing some tips to help you build your confidence muscle and shut down the negative nelly in your brain so that you can start showing up and sharing your voice. Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Fill out the contact form to get help sharing your voice with confidence: https://www.kimkiel.com/contact-kim.
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| How to remove jargon from your marketing and copywriting (and why it’s a must) | 07 Feb 2024 | 00:12:02 | |
It’s time to remove the jargon from your marketing and copywriting! Why? When you use industry jargon and buzzwords in your messaging, you risk alienating your audience and making them feel stupid or left out. So in this episode of ill communication, I want to share a couple of really quick and easy strategies to help you eliminate jargon from your copy and messaging. Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast! Resources Mentioned: Join the Joy of Copy Club: www.kimkiel.com/copyclub Links to the studies mentioned: https://www.michbar.org/file/barjournal/article/documents/pdf4article1900.pdf https://onlinelibrary.wiley.com/doi/10.1002/acp.1178 https://contentmarketinginstitute.com/articles/health-care-plain-language-study/
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| An honest look at being a copywriter and entrepreneur in 2023 and 2024 | 31 Jan 2024 | 00:18:18 | |
In this episode of ill communication, I’m sharing a candid look at being a copywriter and entrepreneur in 2023 and 2024. 2023 was definitely harder than I expected, but I have a lot of things I’m excited about in the new year that I can’t wait to tell you about. So grab your favorite drink, have a seat, put your feet up, and get cozy. I’m getting a little personal today. Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Listen to the Brand Voice Series starting with Episode 71: https://www.kimkiel.com/podcast-1/what-is-a-brand-voice-guide-why-small-businesses-need-one Join the Joy of Copy Club: www.kimkiel.com/copyclub Find out more about B-School: www.kimkiel.com/bschool Save your seat for February’s open copy coaching sesh: www.kimkiel.com/officehours Check out my copywriting services: www.kimkiel.com/services Share your thoughts and ideas about the podcast: www.kimkiel.com/feedback
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| Are email newsletters still effective in 2024? Email best practices for small businesses. | 24 Jan 2024 | 00:17:44 | |
In this episode of ill communication, I’m talking about a critical piece of infrastructure all small businesses need in 2024. I’m referring to your email marketing and email newsletters. I’m sharing everything you need to know about email marketing this year including some email best practices, what’s working, and what’s not working. Plus, I need to alert you to some big changes with email marketing and deliverability that are coming up that you need to know about.
Topics covered in this episode include:
If you are curious about email marketing in 2024, this episode is for you. Check it out now! Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Join the Joy of Copy Club: www.kimkiel.com/copyclub Learn about email marketing statistics: https://www.constantcontact.com/blog/email-marketing-research-and-statistics/ Learn about plain text vs. HTML emails: https://blog.hubspot.com/marketing/plain-text-vs-html-emails-data Learn about the pros and cons of text-based emails: https://www.benchmarkemail.com/blog/text-based-email-versus-html/ Why you shouldn’t send image-only emails: https://www.litmus.com/blog/why-you-shouldnt-send-image-only-emails Learn the new email deliverability rules: https://www.litmus.com/blog/new-yahoo-gmail-email-deliverability-rules Watch Cheryl Rerick’s deliverability webinar: www.kimkiel.com/cheryl
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| How to use the PAS copywriting formula to sell more (without sounding douchey) | 17 Jan 2024 | 00:10:05 | |
As a podcast dedicated to sharing copywriting formulas, it’s a wonder I have made it this far without sharing the formula I’m sharing today. This may be the most famous, most well-known, and most-used copywriting formula of all time. Of course, I’m talking about PAS - problem, agitation, solution. It's a classic, proven formula, but it can be a little problematic. So in this episode of ill communication, I'm going to share a modern and sophisticated approach to using the PAS formula in your sales copy. Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast! Resources Mentioned: Learn why I love copywriting formulas so much: https://www.kimkiel.com/podcast-1/what-is-ill-communication-how-it-will-help-grow-your-business Learn the P4 Formula - Write a compelling sales message without being cheesy or sleazy: https://www.kimkiel.com/podcast-1/how-to-write-a-compelling-sales-message-without-being-cheesy-or-sleazy Check out The Ultimate Sales Letter by Dan Kennedy: https://amzn.to/3CUkOSg
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| 10 scroll-stopping hooks to get more engagement on your emails and posts | 10 Jan 2024 | 00:10:21 | |
If you’ve ever wanted to figure out the secret to increasing the engagement on your emails or posts, it comes down to this one, super important thing. The hook. In this episode of ill communication, I’m sharing 10 scroll-stopping hooks to get more engagement on your emails and posts. Topics covered in this episode include:
There are many ways to write a good hook for your emails. Tune in to hear my favorites! Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Follow Neal O'Grady, Master of Hooks, on LinkedIn: https://www.linkedin.com/in/nealogrady/ Grab the 10 Scroll-stopping hooks cheatsheet: https://kim-kiel.squarespace.com/s/10-Scroll-Stopping-Hook-Formulas-Cheatsheet.pdf
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| Top 6 Copywriting Trends for small businesses in 2024 | 03 Jan 2024 | 00:13:21 | |
Happy New Year, sweet friend! Because it's the New Year, it's the perfect time to celebrate and be grateful for the wonderful things that happened over the past year. It's also a time to reflect on and grieve some of the heartbreaks we might have had in 2023, and it's a good time to think about the coming year. That's why in this episode of ill communication, I'm sharing the top six copywriting trends you need to know for 2024. Topics covered in this episode include:
These six trends are what I believe to be the big rocks of copywriting and marketing in 2024, so make sure to tune in to hear what they are! Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Listen to the Brand Voice Mini-Series: Episode 71: https://www.kimkiel.com/podcast-1/what-is-a-brand-voice-guide-why-small-businesses-need-one Episode 72: https://www.kimkiel.com/podcast-1/how-to-create-a-brand-voice-guide-for-your-small-business Episode 73: https://www.kimkiel.com/podcast-1/27-ways-to-infuse-more-voice-and-personality-into-your-marketing-part-3 Follow Brenna McGowan: https://www.instagram.com/brennamcgowanco/ Join The Joy of Copy Club: www.kimkiel.com/copyclub
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| A Special Ask Me Anything Episode | 27 Dec 2023 | 00:15:10 | |
In this episode of ill communication, I’m doing something a little different. I’m turning the microphone over to you! I put up a social media poll and asked my email subscribers for questions about copy, copywriting, sales, and messaging. So I'm answering a few of those questions in a special end-of-the-year Ask Me Anything episode. Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Episode 25: What is copywriting and why is it important?: https://www.kimkiel.com/podcast-1/what-is-copywriting-and-why-is-it-important-plus-a-bonus-tip Joy of Copy Club: www.kimkiel.com/copyclub Episode 8: The NEW 5Cs of copywriting: https://www.kimkiel.com/podcast-1/the-new-5cs-of-copywriting-a-modern-refresh-of-bob-blys-brilliant-formula Book a call: https://bookacallwithkim.as.me/introcall Hemmingway app: https://hemingwayapp.com/ Grammarly: https://app.grammarly.com/ Episode 71 Brand Voice Mini-Series: https://www.kimkiel.com/podcast-1/what-is-a-brand-voice-guide-why-small-businesses-need-one
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| 27 ways to infuse more voice and personality into your marketing {Part 3} | 20 Dec 2023 | 00:14:03 | |
Welcome to the third and final installment of our mini-series on Brand Voice, Brand Voice Guides, and writing with more personality! In Part 3, you’ll find easy and simple ways to infuse more of your beautiful voice and personality into your copy and messaging. So grab your Mini-Voice Guide and let’s get busy! Topics covered in this episode include:
There are countless ways you can infuse your unique personality and brand voice into your copywriting and messaging, but I'm going to share a handy little checklist that will help you get started. Check it out now! Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Episode 71: What is a Brand Voice Guide and why do small businesses need them: https://www.kimkiel.com/podcast-1/what-is-a-brand-voice-guide-why-small-businesses-need-one Episode 72: How to create a Brand Voice Guide for your small business: https://www.kimkiel.com/podcast-1/how-to-create-a-brand-voice-guide-for-your-small-business Get your Brand Voice Workbook:
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| How to build a slow, hustle-free business that withstands economic slow-downs, featuring The Copywriter Club | 21 Aug 2024 | 00:53:08 | |
In this episode of ill communication, I’m sharing a rebroadcast of an episode I recorded with my friends Rob and Kira over on The Copywriter Club podcast. I have had several copywriters reach out to me after listening to this episode because in it I talk about some of the practical and tactical ways I started my freelancing business, how I find clients, and how I've weathered the economic slowdown that has caused a lot of us to see a downturn in our revenue. Even if you're not a copywriter, you should listen to this full episode, because the tips and strategies I share about referrals, finding clients, building a slower hustle-free business, and creating offers will apply to every small business out there. Topics We Cover in This Episode:
Show notes are always available at https://www.kimkiel.com/podcast! Resources Mentioned: Follow the Copywriter Club: Website: https://thecopywriterclub.com/ Podcast: https://thecopywriterclub.com/podcast/ Join the Copywriter Club Facebook Group: https://www.facebook.com/groups/thecopywriterclub/
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| How to create a brand voice guide for your small business {Part 2} | 13 Dec 2023 | 00:16:43 | |
In this episode of ill communication, we’re diving into part 2 of a mini-series on refining, defining, and documenting your brand voice - or your verbal identity. Your Brand Voice is the words you use, the tone with which you communicate, the rhythm and cadence of your speech and writing, and your personality. Join me as I lead you through the steps you can take to identify the components of your own unique brand voice. Topics covered in this episode include:
Having a Brand Voice Guide ready to go will make creating copy for your business so much easier. Tune in to learn how to create yours today! Show notes are always available at https://www.kimkiel.com/podcast! Resources Mentioned: Download your Mini Brand Voice Guide Workbook: https://www.kimkiel.com/voiceworkbook Listen to episode 71 to learn what your Brand Voice is: https://www.kimkiel.com/podcast-1/what-is-a-brand-voice-guide-why-small-businesses-need-one Check out the 3 Voice Assessment Tools: https://www.analyzemywriting.com/ https://www.verbatim.brandvoiceacademy.com/
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| What is a brand voice guide & why small businesses need one {Part 1} | 06 Dec 2023 | 00:12:38 | |
In this episode of ill communication, we’re talking about something that improves the impact of your copy, and the effectiveness of messaging. It’s something that helps you stand out and shine in the marketplace… especially in a world where we’re seeing more and more copy generated through AI or bots. Understanding this topic is what separates the great copywriters from the mediocre ones. I’m talking about your brand voice. Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast!
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