Welcome to the Ignite Podcast, specifically designed to help estate agents ignite the growth of their agency, hosted by Sam Ashdown and Phil Jones. We'll share original content on all things marketing and agency related - from growth and lead generation, to creating and developing your personal brand and building a dream team. You'll hear from the biggest and best marketers, experts and agency coaches from around the world in exclusive interviews. And discover our top level tips, tricks and tactics that are designed to help YOU accelerate the growth of your business. About Sam and Phil: Sam and Phil are mother-in-law and son-in-lawn and co-directors of AshdownJones (the Lake District estate agency), AJ Mastermind (the home of world-class independent estate agency growth) and several other companies. Collectively they have a couple of decades of industry experience between them. We hope you enjoy the Ignite podcast. Let us know what you think by leaving a review. If you want to find out more about AJ Mastermind and what we can do for your agency go to: https://www.ajmastermind.co.uk
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Which Is Harder - Running an Ultra or Running a Business? (Part 2)
Season 1 · Episode 175
Thursday, August 29, 2024 • Duration 28:30
Explore the compelling parallels between the grit required for running an ultra-marathon and the resilience needed to masterfully manage an independent estate agency.
In this riveting episode, our hosts Sam & Jenna dive deep into the intense preparation that both challenging feats demand. Does training for an ultra-marathon, often exceeding 6 hours, compare to the relentless effort in running a successful business? Discover how breaking down a mammoth 68-mile run into smaller, manageable chunks can offer invaluable lessons for estate agency owners seeking to conquer their goals one step at a time.
"Running a 50-mile race is akin to running an estate agency," Sam explains. They emphasise the importance of setting achievable short-term goals, managing daily tasks, and maintaining a steady resolve to drive your agency forward. Jenna likens this approach to organising tasks in a notebook, turning daunting chores into tangible progress.
Don't miss out on an exclusive behind-the-scenes event at Ashdown Jones, where you'll glean firsthand knowledge from industry leaders. Plus, discover the transformative benefits of becoming an AJ Mastermind member as recommended by Levi Fowler.
To IGNITE your agency further, here are three ways we can help: 1. Explore behind the scenes of Ashdown Jones in Windermere with a unique and FREE day! Book your spot here: www.ajmastermind.co.uk/btsday 2. Tune into another enlightening episode: https://www.ajmastermind.co.uk/ignite-podcast 3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
**Key takeaways:** ➡️ Breaking down large tasks into smaller, manageable chunks can lead to greater productivity and progress in your estate agency. ➡️ Consistent effort and positive self-coaching are crucial in both ultra-marathon training and running a successful business. ➡️ Documenting your business journey can provide valuable reflections and cherished memories.
**Some great moments:** ✅ "Running a 50-mile race is akin to running an estate agency." ✅ "Setting achievable short-term goals is the key to managing daily tasks." ✅ "Expressing gratitude and maintaining a positive mindset can significantly impact your journey."
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
For more details, check out our upcoming events at: www.ajmastermind.co.uk/events
Want to grow your agency with confidence?
Book a free strategy call with Sam Get clear on what’s holding your agency back — and what to do about it. https://www.samashdown.co.uk/call
Which Is Harder - Running an Ultra or Running a Business? (Part 1)
Season 1 · Episode 174
Friday, August 23, 2024 • Duration 38:22
Explore the intricacies of balancing the mental and physical demands of ultra running with the challenges of running an independent estate agency in this compelling episode of Ignite Your Estate Agency. Sam & Jenna delve into the parallels between distance running and business management.
Incorporating personal running experiences, the hosts explore how running contributes to mental well-being, tranquility, and the satisfaction of personal achievement. You’ll find their discussion on setting realistic expectations, enjoying the journey, and not letting unmet goals lead to disappointment exceptionally relatable.
The pair discuss the reasons behind starting a business such as making an impact, achieving financial freedom, and creating job opportunities. They extend their conversation to the intricacies of work-life balance and family dynamics in relation to managing a growing independent estate agency.
If you’re an estate agency owner, estate agency coach, or simply interested in the balance between personal passions and professional duties, this episode offers a wealth of knowledge and inspiration.
Some key takeaways: ➡️ Distractions and mental breaks are vital for distance running success and managing an estate agency. ➡️ Empathy, trust, and patience are crucial in both personal and professional realms. ➡️ Preparation, resilience, and realistic goal-setting underpin long-term success in ultra running and business.
Some great moments: ✅ “During a long run, it’s crucial to learn how to check out mentally, and the same goes for when you’re dealing with difficult business situations.” – Sam ✅ “The ultra running community’s kindness reminds us of the camaraderie we should foster within our own teams.” – Jenna
When you’re ready, here are 3 ways we can help you to IGNITE your agency: 1. Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here [www.ajmastermind.co.uk/btsday](http://www.ajmastermind.co.uk/btsday) 2. Listen to another episode: [https://www.ajmastermind.co.uk/ignite-podcast](https://www.ajmastermind.co.uk/ignite-podcast) 3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.ukAsk your questions to Sam or Phil: sam@ajmastermind.co.uk or phil@ashdownjones.co.ukEngage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: [https://www.facebook.com/groups/ajmmforagencygrowth](https://www.facebook.com/groups/ajmmforagencygrowth)If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: [www.ajmastermin
165 TikTok - Necessary or Not?
Season 1 · Episode 165
Friday, June 21, 2024 • Duration 22:53
Unlock the secrets to revolutionising your estate agency’s marketing strategies through the dynamic power of TikTok!
Dispel the myth that TikTok is only for the younger crowd and learn how it can become a strategic asset in your marketing toolkit.
Discover the importance of crafting platform-specific content and the advantages of persistent innovation. We’ll tackle the challenges of staying authentic while appealing to high-end property markets, sharing strategies to maintain credibility and capture attention.
Plus, get an exclusive look at how Ashdown Jones maintains their top-tier engagement. This episode is packed with actionable advice designed to elevate your agency's profile. Tune in to transform and IGNITE your agency.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
075 “The Business That Can Spend The Most To Acquire a Customer Wins” - What This Means For Your Agency.
Season 1 · Episode 75
Friday, September 30, 2022 • Duration 15:33
Sam is back to give us important lessons on lead generation and customer acquisition for your agency!
Figure out how YOU should evaluate which YOUR most effective marketing strategy is and what will give you the best ROI in the form of customers and leads. Discover why the businesses that spend the most money acquiring customers are usually the most successful. In this episode you’ll learn how to build a robust growth strategy for your agency as Sam shares her insights on the powerful ‘Home truths’.
Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ The US agencies have the option of buying valuation leads directly; In the UK we don’t have that option, so we must invest more into our marketing.
➡️ It is crucial to determine what was the last thing that made a customer call or contact your agency as that will tell you what the trigger point was and which marketing strategies are bringing you the most results.
Some great moments:
✅ “At least 80% of the estate agents that I talk to cite ‘word of mouth’ or ‘recommendation’ or ‘referrals and reputation’ as their prime resource for new business”
✅ “If you don’t pay for customer acquisition then you don’t have a real business”
Want to grow your agency with confidence?
Book a free strategy call with Sam Get clear on what’s holding your agency back — and what to do about it.
074 The Industry Experts Series with Sam Ashdown
Friday, September 23, 2022 • Duration 41:30
What are the best practices to be in the business of having a “world-class” agency?
*The 8th of our NEW Industry expert series, where we talk to leading industry experts and influencers!*
In this week’s episode of Ignite Your Estate Agency Phil interviews our one and only Sam Ashdown!
Sam shares with us the most important quality a world-class estate agent MUST have. You will hear the lessons Sam picked up throughout the different stages of her journey; before and after founding AshdownJones.
Stay tuned for some entertaining and valuable stories especially from the beginning of her partnership with Phil!
➡️ Offering services with different options and tier prices could sometimes backfire by lowering the quality of your service and reputation.
Some great moments:
✅ “You need to care about the client, you also need to care about the reputation of the agency… So it’s both about CARING”
✅ “I believe that in most businesses, if you are a marketer first and then a skilled person at that business second you are more likely to succeed”
073 The Industry Experts Series with Jerry Lyons
Friday, September 16, 2022 • Duration 32:24
What are the best practices to be in the business of having a “world-class” agency?
*The 7th of our NEW Industry expert series, where we talk to leading industry experts and influencers!*
In this week’s episode of Ignite Your Estate Agency Phil interviews the “King of Estate Agency content” Jerry Lyons.
Jerry walks us through the mindset that makes YOU a world-class estate agency vs an agent. Discover what attracts and builds audiences, knowing what to focus on when creating content for your marketing.
Find out the 3 most important things YOU should do if you start your own agency today.
➡️ A world-class estate agency is determined by their culture and values.
➡️ To have and communicate a clear purpose as a business or agency is another world-class characteristic.
➡️ Content marketing is about putting something out there that solves problems for your audience.
Some great moments:
✅ “There is a shortage in the Estate agency world… They can’t get enough good candidates”
✅ “Just position yourself as being helpful and interesting to your audience”
072 The Industry Experts Series with Stephen J Brown
Season 1 · Episode 72
Friday, September 9, 2022 • Duration 33:38
What are the best practices to be in the business of having a “world-class” agency?
*The 6th of our NEW Industry expert series, where we talk to leading industry experts and influencers!*
In this week’s episode of Ignite Your Estate Agency Phil Interviews Estate agent consultant and high performance coach Stephen J Brown. Stephen shares one of the most effective negotiation tactics. Something that could effectively save your clients £1000s and justify why YOU should be charging higher fees! Listen in to discover what should be actioning daily so that YOU become world-class!
➡️ Having a “Stay in touch” policy is a great way of creating good relationships with your clients and leads to being recommended to other potential new clients.
➡️ Dedicating time to helping your community with your business gets you exposure and helps you earn people’s trust.
Some great moments:
✅ “All the world-class agents are dedicating 2 hours to creating opportunities each week”
✅ “When you talk to people, let people know what you do”
071 The Industry Experts Series with John Paul
Friday, September 2, 2022 • Duration 33:52
What are the best practices to be in the business of having a “world-class” agency?
*The 5th of our NEW Industry expert series, where we talk to leading industry experts and influencers!*
In this week’s episode of Ignite Your Estate Agency Phil Interviews the Distinguished Sales and Lettings CEO John Paul. John shares all the important details of how he manages his teams, recruitment and instils the empowering mentality that enables his agency to thrive… Learn how YOU could build multiple agency branches by tuning into this episode!
➡️ When executing a business plan it is better to evaluate its turnover at the end of the year and monitor/maintain monthly.
➡️ The best way to develop a team is to understand each of their individual weaknesses and so you can help them overcome these and raise the standards of what their best is.
070 The Industry Experts Series with Perry Power
Season 1 · Episode 70
Friday, August 26, 2022 • Duration 34:38
What are the best practices for having a “world-class” agency?
*The 4th of our NEW Industry expert series, we talk to leading industry experts and influencers!*
In this week’s episode of Ignite Your Estate Agency Phil Interviews the well respected Perry Power the “Power Agent”. Perry shares with us what it takes to be a great estate agent. YOU will learn the key mindset shifts of employed vs self-employed agents, giving you the true go-getter perspective.
Listen to the full episode to know the powerful practices Perry uses that could positively impact your agency.
➡️ Evaluate if the sales you’ve made as an Estate Agent were generated mostly by yourself or by your brand and build a network of agents before committing to become a self-employed agent.
➡️ Automating your processes can help simplify and free up the workload for your team.
Some great moments:
✅ “No one’s a secret pill, YOU are the secret pill”
✅ “In any industry, let alone the market we will be going into… If you ain’t got the hustle. STAY EMPLOYED”
069 The Industry Experts Series with Chris Watkin
Season 1 · Episode 69
Friday, August 19, 2022 • Duration 45:27
What makes a “world-class” estate agent?
*The 3rd of our NEW Industry expert series, where we talk to leading industry experts and influencers!*
In this week’s episode of Ignite Your Estate Agency Phil Interviews the talented Chris Watkin one of UK’s greatest Lettings and Estate Agency Growth Specialists and shares the truth about what the function of an estate agent really is, (which is far from just selling homes). He also walks us through what characterises winning individuals and agencies in our industry.
➡️ Consistent, relevant content can transform an estate agent from a casual poster to a platform sensation.
➡️ Experimentation and platform-specific content are crucial for TikTok marketing success.
➡️ TikTok's diverse user base and potential for high engagement make it a valuable tool for targeting high-end properties and enhancing brand visibility.
Some great moments:
✅ “If you look up how much money you earn, say, something like two cents for every thousand views”
✅ “ They want to know how many times my wife's been to Disney World and what food she recommends in each park.”
✅ “But actually just going on and do
Want to grow your agency with confidence?
Book a free strategy call with Sam Get clear on what’s holding your agency back — and what to do about it. https://www.samashdown.co.uk/call
