Explore the compelling parallels between the grit required for running an ultra-marathon and the resilience needed to masterfully manage an independent estate agency.

In this riveting episode, our hosts Sam & Jenna dive deep into the intense preparation that both challenging feats demand. Does training for an ultra-marathon, often exceeding 6 hours, compare to the relentless effort in running a successful business? Discover how breaking down a mammoth 68-mile run into smaller, manageable chunks can offer invaluable lessons for estate agency owners seeking to conquer their goals one step at a time.

"Running a 50-mile race is akin to running an estate agency," Sam explains. They emphasise the importance of setting achievable short-term goals, managing daily tasks, and maintaining a steady resolve to drive your agency forward. Jenna likens this approach to organising tasks in a notebook, turning daunting chores into tangible progress.

Don't miss out on an exclusive behind-the-scenes event at Ashdown Jones, where you'll glean firsthand knowledge from industry leaders. Plus, discover the transformative benefits of becoming an AJ Mastermind member as recommended by Levi Fowler.

To IGNITE your agency further, here are three ways we can help:
1. Explore behind the scenes of Ashdown Jones in Windermere with a unique and FREE day! Book your spot here: www.ajmastermind.co.uk/btsday
2. Tune into another enlightening episode: https://www.ajmastermind.co.uk/ignite-podcast
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

**Key takeaways:**
➡️ Breaking down large tasks into smaller, manageable chunks can lead to greater productivity and progress in your estate agency.
➡️ Consistent effort and positive self-coaching are crucial in both ultra-marathon training and running a successful business.
➡️ Documenting your business journey can provide valuable reflections and cherished memories.

**Some great moments:**
✅ "Running a 50-mile race is akin to running an estate agency."
✅ "Setting achievable short-term goals is the key to managing daily tasks."
✅ "Expressing gratitude and maintaining a positive mindset can significantly impact your journey."

**Contact Sam:** sam@ajmastermind.co.uk  
**Contact Phil:** Phil@ashdownjones.co.uk  

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

For more details, check out our upcoming events at: www.ajmastermind.co.uk/events

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

Explore the intricacies of balancing the mental and physical demands of ultra running with the challenges of running an independent estate agency in this compelling episode of Ignite Your Estate Agency. Sam & Jenna delve into the  parallels between distance running and business management.

Incorporating personal running experiences, the hosts explore how running contributes to mental well-being, tranquility, and the satisfaction of personal achievement. You’ll find their discussion on setting realistic expectations, enjoying the journey, and not letting unmet goals lead to disappointment exceptionally relatable.

The pair discuss the reasons behind starting a business such as making an impact, achieving financial freedom, and creating job opportunities. They extend their conversation to the intricacies of work-life balance and family dynamics in relation to managing a growing independent estate agency.

If you’re an estate agency owner, estate agency coach, or simply interested in the balance between personal passions and professional duties, this episode offers a wealth of knowledge and inspiration.

Some key takeaways:
➡️ Distractions and mental breaks are vital for distance running success and managing an estate agency.
➡️ Empathy, trust, and patience are crucial in both personal and professional realms.
➡️ Preparation, resilience, and realistic goal-setting underpin long-term success in ultra running and business.

Some great moments:
✅ “During a long run, it’s crucial to learn how to check out mentally, and the same goes for when you’re dealing with difficult business situations.” – Sam
✅ “The ultra running community’s kindness reminds us of the camaraderie we should foster within our own teams.” – Jenna

When you’re ready, here are 3 ways we can help you to IGNITE your agency:
1. Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here [www.ajmastermind.co.uk/btsday](http://www.ajmastermind.co.uk/btsday)
2. Listen to another episode: [https://www.ajmastermind.co.uk/ignite-podcast](https://www.ajmastermind.co.uk/ignite-podcast)
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam or Phil: sam@ajmastermind.co.uk or phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: 

[https://www.facebook.com/groups/ajmmforagencygrowth](https://www.facebook.com/groups/ajmmforagencygrowth)

If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: [www.ajmastermin

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

Unlock the secrets to revolutionising your estate agency’s marketing strategies through the dynamic power of TikTok! 

Dispel the myth that TikTok is only for the younger crowd and learn how it can become a strategic asset in your marketing toolkit.

Discover the importance of crafting platform-specific content and the advantages of persistent innovation. We’ll tackle the challenges of staying authentic while appealing to high-end property markets, sharing strategies to maintain credibility and capture attention.

Plus, get an exclusive look at how Ashdown Jones maintains their top-tier engagement. This episode is packed with actionable advice designed to elevate your agency's profile. Tune in to transform and IGNITE your agency.

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk  OR Phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events 

Some key takeaways:

➡️ Consistent, relevant content can transform an estate agent from a casual poster to a platform sensation.

➡️ Experimentation and platform-specific content are crucial for TikTok marketing success.

➡️ TikTok's diverse user base and potential for high engagement make it a valuable tool for targeting high-end properties and enhancing brand visibility.

Some great moments:

✅ “If you look up how much money you earn, say, something like two cents for every thousand views”

✅ “ They want to know how many times my wife's been to Disney World and what food she recommends in each park.”

✅ “But actually just going on and do

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

Sam is back to give us important lessons on lead generation and customer acquisition for your agency!

Figure out how YOU should evaluate which YOUR most effective marketing strategy is and what will give you the best ROI in the form of customers and leads. Discover why the businesses that spend the most money acquiring customers are usually the most successful. In this episode you’ll learn how to build a robust growth strategy for your agency as Sam shares her insights on the powerful ‘Home truths’.

Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift

Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ The US agencies have the option of buying valuation leads directly; In the UK we don’t have that option, so we must invest more into our marketing.

➡️ It is crucial to determine what was the last thing that made a customer call or contact your agency as that will tell you what the trigger point was and which marketing strategies are bringing you the most results.

Some great moments:

✅ “At least 80% of the estate agents that I talk to cite ‘word of mouth’ or ‘recommendation’ or ‘referrals and reputation’ as their prime resource for new business”

✅ “If you don’t pay for customer acquisition then you don’t have a real business”

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

What are the best practices to be in the business of having a “world-class” agency?

*The 8th of our NEW Industry expert series, where we talk to leading industry experts and influencers!*

In this week’s episode of Ignite Your Estate Agency Phil interviews our one and only Sam Ashdown!

Sam shares with us the most important quality a world-class estate agent MUST have. You will hear the lessons Sam picked up throughout the different stages of her journey; before and after founding AshdownJones.

Stay tuned for some entertaining and valuable stories especially from the beginning of her partnership with Phil!

Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift

Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.ajmastermind.co.uk 

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events 

Check out Claire Jarrett’s Rapid Google Ads Success: And how to achieve it in 7 Simple

Some key takeaways:

➡️ A world-class estate agent needs to CARE

➡️ People tend to like new and shiny things

➡️ Offering services with different options and tier prices could sometimes backfire by lowering the quality of your service and reputation.

Some great moments:

✅ “You need to care about the client, you also need to care about the reputation of the agency… So it’s both about CARING”

✅ “I believe that in most businesses, if you are a marketer first and then a skilled person at that business second you are more likely to succeed”

✅ “The first challenge actually was: How on earth do I get to Sam’s House?!”

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

What are the best practices to be in the business of having a “world-class” agency?

*The 7th of our NEW Industry expert series, where we talk to leading industry experts and influencers!*

In this week’s episode of Ignite Your Estate Agency Phil interviews the “King of Estate Agency content” Jerry Lyons.

Jerry walks us through the mindset that makes YOU a world-class estate agency vs an agent. Discover what attracts and builds audiences, knowing what to focus on when creating content for your marketing.

Find out the 3 most important things YOU should do if you start your own agency today.

Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift

Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.fire-wave.co.uk/ajmm

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.

Check out Jerry’s Estate Agent Content Club: https://estateagentcontent.co.uk/

Some key takeaways:

➡️ A world-class estate agency is determined by their culture and values.

➡️ To have and communicate a clear purpose as a business or agency is another world-class characteristic.

➡️ Content marketing is about putting something out there that solves problems for your audience.

Some great moments:

✅ “There is a shortage in the Estate agency world… They can’t get enough good candidates”

✅ “Just position yourself as being helpful and interesting to your audience”

✅ “If someone cares, they will share!”

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

What are the best practices to be in the business of having a “world-class” agency?

*The 6th of our NEW Industry expert series, where we talk to leading industry experts and influencers!*

In this week’s episode of Ignite Your Estate Agency Phil Interviews Estate agent consultant and high performance coach Stephen J Brown. Stephen shares one of the most effective negotiation tactics. Something that could effectively save your clients £1000s and justify why YOU should be charging higher fees! Listen in to discover what should be actioning daily so that YOU become world-class!

Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift

Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.fire-wave.co.uk/ajmm

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.

Stephen’s webpage: https://www.sjbconsultancy.co.uk/

Some key takeaways:

➡️ CONSISTENCY

➡️ Having a “Stay in touch” policy is a great way of creating good relationships with your clients and leads to being recommended to other potential new clients.

➡️ Dedicating time to helping your community with your business gets you exposure and helps you earn people’s trust.

Some great moments:

✅ “All the world-class agents are dedicating 2 hours to creating opportunities each week”

✅ “When you talk to people, let people know what you do”

✅ “Professionals practice before they play”

✅ “You trust going to your dentist, you trust going to your doctor…You should be able to trust your estate agent as well”

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

What are the best practices to be in the business of having a “world-class” agency?

*The 5th of our NEW Industry expert series, where we talk to leading industry experts and influencers!*

In this week’s episode of Ignite Your Estate Agency Phil Interviews the Distinguished  Sales and Lettings CEO John Paul. John shares all the important details of how he manages his teams, recruitment and instils the empowering mentality that enables his agency to thrive… Learn how YOU could build multiple agency branches by tuning into this episode! 

Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift

Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.fire-wave.co.uk/ajmm

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.

John’s Book: https://www.amazon.co.uk/Stress-Success-successful-business-operates/dp/1781332479

The Agency Roadmap: https://theagencyroadmap.co.uk/ & https://www.amazon.co.uk/Agency-Roadmap-successful-profitable-predictability/dp/1781333580  

Some key takeaways:

➡️ Be the BEST you can be in everything you do.

➡️ When executing a business plan it is better to evaluate its turnover at the end of the year and monitor/maintain monthly.

➡️ The best way to develop a team is to understand each of their individual weaknesses and so you can help them overcome these and raise the standards of what their best is.

Some great moments:

✅ “I’m making you oodles of cash to open your third branch… You can go on the 20 holidays you have, what are you complaining for?!”

✅ “In fact my kids are the first generation from my family that’s not been down the pit”

✅ “It doesn’t matter how good you are and how bad I am, we still have the same skill”

✅ “You need the best team you can possibly afford and attract’”

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

What are the best practices for having a “world-class” agency?

*The 4th of our NEW Industry expert series, we talk to leading industry experts and influencers!*

In this week’s episode of Ignite Your Estate Agency Phil Interviews the well respected Perry Power the “Power Agent”. Perry shares with us what it takes to be a great estate agent. YOU will learn the key mindset shifts of employed vs self-employed agents, giving you the true go-getter perspective. 

Listen to the full episode to know the powerful practices Perry uses that could positively impact your agency.

Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift

Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.fire-wave.co.uk/ajmm

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.

Perry’s Site: https://www.perrypower.co.uk/

Some key takeaways:

➡️ COMMITMENT!

➡️ Evaluate if the sales you’ve made as an Estate Agent were generated mostly by yourself or by your brand and build a network of agents before committing to become a self-employed agent.

➡️ Automating your processes can help simplify and free up the workload for your team.

Some great moments:

✅ “No one’s a secret pill, YOU are the secret pill”

✅ “In any industry, let alone the market we will be going into… If you ain’t got the hustle. STAY EMPLOYED”

✅ “...And I said to him: ‘what do you call your terms of business?’ and he goes like “well ‘terms of business’. And I said ‘STOP CALLING IT THAT’”

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

What makes a “world-class” estate agent?

*The 3rd of our NEW Industry expert series, where we talk to leading industry experts and influencers!*

In this week’s episode of Ignite Your Estate Agency Phil Interviews the talented Chris Watkin one of UK’s greatest Lettings and Estate Agency Growth Specialists and shares the truth about what the function of an estate agent really is, (which is far from just selling homes). He  also walks us through what characterises winning individuals and agencies in our industry.

Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift

Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.fire-wave.co.uk/ajmm

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.

Chris’ Site: http://www.christopherwatkin.co.uk/

Some key takeaways:

➡️ The ability to take/accept REJECTION.

➡️ When looking for anything, people are actually looking at how much their own worth is, and so your content should aim at answering that question.

➡️ Usually the best people for a business are the ones that are both “system people'' and “people people”.

Some great moments:

✅ “Ok well let's be honest… Most of us kind of FELL into being estate agents. No one actually sets out to be an estate agent, do they?”

✅ “Humans are designed to remember STORIES”

✅ “The winners in this game of life are the ones that work hard and also play the long game”

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

What are the best practices to have a “world-class” agency?

*The 2nd of our NEW Industry expert series, where we talk to leading industry experts and influencers!*

In this week’s episode of Ignite Your Estate Agency Phil talks to estate agent and entrepreneur Sean Newman, Owner of Newman Property Experts. Sean shares his legendary experience on what makes a good and “world-class” estate agent: The power of being a real person when dealing with clients and takes us through his health habits as a top performing agent.

Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift

Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.fire-wave.co.uk/ajmm

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.

Link to the upcoming webinar on August 9th: www.fire-wave.co.uk/doubleyourfee

Lifespan David Sinclairs’s Podcast: https://podcasts.apple.com/us/podcast/lifespan-with-dr-david-sinclair/id1601709306

Some key takeaways:

➡️ Being an authentic and genuine person (yourself) instead of trying to put up the front of what most agents do is such an important role when earning your client’s trust.

➡️ Most of what you communicate is non-verbal. Your tone, gestures, how you address and treat people and the impression you give through how you dress.

➡️ The 3 main aspects to look for in having great health as a business owner are: Sleep, Nutrition (careful of what you put in your body) and movement (taking the time to do physical activity).

Some great moments:

✅ “I went to the viewing in this black t-shirt and jeans… And my flip-flops on and I met my colleague there…”

✅ “It’s not about who is #1. It’s about who’s got the most money in the bank by the end of the month”

✅ “#1 priority for me is my health”

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

What are the best practices for having a “world-class” agency?

*The 1st of our NEW Industry Expert Series, where we talk to leading industry experts and influencers!*

In this week’s episode of Ignite Your Estate Agency Phil interviews Sarah Edmundson who is on the board of Boomin and CEO of ‘Agents Together’. You’ll learn the key focuses of having a solid, world-class business. Absorb the important lessons and advice that will positively impact your agency!

Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift

Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.fire-wave.co.uk/ajmm

Link to the upcoming webinar on August 9th: www.fire-wave.co.uk/doubleyourfee

Some key takeaways:

➡️ Consistency.  

➡️ Practicing good leadership lets you structure your business in a way that it should be even when you take yourself out completely.

➡️ Constantly feed your agents on the ground with good leads, even if they are self-employed, it’s a great way of ensuring your agency’s market share.

➡️ Be very selective with your time, with viewings, valuations and time outside the business. Our time on this earth is limited.

Some great moments:

✅“And what happens is, unfortunately… Ego gets in the way a little bit”

✅“I would like to see a world where estate agents have more respect for their listers and listers have more respect for their estate agents”

✅“When you say you are gonna do something. DO IT”

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

Do other agents charge similar to you in your area? Are you competing on fees?

Listen to this week’s episode of Ignite Your Estate Agency to find out how you can charge higher fees successfully and confidently. Know the niche you have and  use it to your advantage. For the full 5 methods to double your fees, tune into the full podcast as you’ll be given more detailed explanations on how YOU could easily increase your Agency’s income.

Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift

Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.fire-wave.co.uk/ajmm

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.

Link to the upcoming webinar on August 9th: www.fire-wave.co.uk/doubleyourfee

Some key takeaways:
➡️ In the UK the average fee charged by agencies is about 1% of selling price which is roughly £3k. 
➡️ If you are unsure about which niche market you’re in, ask the question in a team meeting i.e what do you think our business is best known for.
➡️A good way of reaching an increase in your fee is by working towards yourself through self improvement with discipline and structure.
➡️ Always lead, as Your team is one step below your level of energy and action taking, you  bring to the office

 Some great moments:
✅“Anything you give a specific name to… People will want to buy into it”
✅“You’ve got to be selective with what house you take on”
✅“The battle in our industry is with mediocrity, I think mediocrity is accepted across the board”

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

Discover how to transform difficult client relationships into opportunities! 

In this essential episode, we uncover the art of managing challenging client interactions, ensuring you maintain professionalism and secure the best outcomes. 

Learn from Phil’s intense experience with a controlling vendor, uncovering strategies to handle passive-aggressive behaviour and mitigate stress effectively.

Embrace emotional resilience as your shield against the high demands of clients; Uncover the techniques to maintain your composure, as we draw parallels with the calming nostalgia of the Ready Break Glow advert.

Through Sam’s personal stories, we reveal crucial methods for managing emotions, helping you respond logically to emotional arguments while preserving your mental well-being and personal boundaries.

Gain mastery over work-related anxiety with actionable steps to manage intrusive communications outside office hours.

Learn how to reframe your thoughts and view challenging situations from new perspectives - you’ll have all the tools needed to handle demanding clients as effortlessly.

Join us in this episode and IGNITE your agency!

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk  OR Phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events 

Some key takeaways:

➡️ Understanding client motivations helps professionals respond strategically and maintain professionalism.

➡️ Emotional resilience aids in managing stressful client interactions by separating logic from emotion.

➡️ Setting firm boundaries

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

Is your business growing at full capacity and working for YOU? Do your team members have the vision and drive to help move your company into rapid growth?

In this week’s episode of Ignite Your Estate Agency Sam interviews a highly respected business growth expert Graham Hardy from Infusion Group.

Learn how Graham helps other agency owners who have started from one office and scaled to multiple branches sustainably with speed. Discover the common mistakes agency owners make by knowing what to focus on for success and what to avoid. Listen to the full episode to take advantage of a very special prize, courtesy of Graham himself!

Engage with ambitious agency owners and grow your business by visiting our Mastermind page: www.fire-wave.co.uk/ajmm

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.

Infusion Group’s website: https://infusion-group.co.uk/

To take advantage of Graham’s FREE giveaway, his email is ghardy@infusion-group.co.uk

Some key takeaways:

➡️ Teams within your business work at their best when each individual understands the value they bring to the company and the customer.

➡️ When you’re setting a goal for your business you must begin with the end in mind: Know specifically what your exit strategy looks like and understand what are the detailed steps needed in order to accomplish it.

➡️ A good leader knows how to keep everyone in their business inspired and motivated. From the directors and managers to the people who pick the phone calls. Avoid falling into the ‘hamster wheel trap’ of having to recruit new people regularly.

Some great moments:

✅“The Business needs to serve the individual, not the other way around”

✅“You’ve got to be clear on what is actually you want to build, if you don’t know what it looks like you are never going to get there”

✅“As a business leader you are the conductor of the orchestra and every single person in your business is playing a different instrument”

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

3 Things YOU Must Do Before EVERY Marketing Campaign

How do you position your brand in the most effective way? What is the best way to create awareness as a business owner?

In this week’s episode of Ignite Your Estate Agency Phil explains three powerful components YOU must integrate into your marketing campaigns. By listening to this episode you’ll figure out how to effortlessly fine tune your message to attract more clients. Know the most effective fundamentals to captivate motivated sellers!

Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift

Improve yourself as an entrepreneur and your business by checking out our Mastermind page: www.fire-wave.co.uk/ajmm

Some key takeaways:

➡️ It is very important, if not critical, to know exactly WHO you are going to be talking to with your campaign. Set your Target.

➡️ Once you have decided the end goal of your campaign then it’s time to work on WHAT your message and angle is to attract your clients.

➡️ Your audience needs to quickly understand WHY they need to pay attention to you. Be clear on what’s going to be their gain and what you want them to do next!

Some great moments:

✅“People's motivation for doing anything in the future is a lot stronger than it is today”

✅“The moment you try to speak to everybody, you speak to actually no one”

✅“People’s attention right now is a very expensive commodity that you don’t want to waste”

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

What does it mean to be an entrepreneur? Have YOU fallen into the trap of becoming a ‘business owner’? Find out what it could cost you if you currently have the mindset of the latter…

In this week’s episode of Ignite Your Estate Agency, Sam and Phil share their knowledge of why YOU must focus on becoming an entrepreneur rather than a business owner to grow a successful scalable agency. Which one best describes you? Listen to the full episode to find out what YOU can do to make it an easy switch. 

Some key takeaways:

➡️ Entrepreneurs make their decisions based on ideals, innovation, creativity and disruption of the market, without focusing entirely on their personal monetary gain as the main goal

➡️ A good business coach should think you are bigger than you actually think you are and motivate you to keep reaching for whatever goal you have set for yourself… Recognise when you’ve outgrown your business coach

➡️ Constant change and self-improvement are always present characteristics of entrepreneurial thinking

➡️ Business owners spend money on themselves; Entrepreneurs spend money investing in themselves and the future

➡️ Don’t stay in the weeds… Be focused on high end strategy, have a helicopter view

Some great moments:

✅“The harder you work now, the more comfortable you will be in the future”

✅“If you are earning £10K a month and then you start earning £50k the difference won’t change your lifestyle at that point, therefore that extra 40k you would invest it back into your business to create something for the future”

✅“The difference between a rich person and a poor person is that the poor person spends their income and invests what’s left while the rich person invests their income and spends what’s left”

✅“Be the captain of your ship and keep getting bigger, better ships and bigger teams“

Click here for a link to The Compound Effect by Darren Hardy

Hope you enjoy and claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift

Improve yourself as an entrepreneur and your business by checking out our Mastermind page: www.fire-wave.co.uk/ajmm

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

In this week’s episode of Ignite Your Estate Agency Sam and Phil give us 6 powerful reasons why a mastermind enables you to easily grow your agency. And why only the top 1% are doing it!

Imagine being able to share and converse with like minded individuals who’ve already achieved the success you’ve wanted for YOUR business… Listen to Sam and Phil’s experience from recently attending a high value Mastermind conference… Learn what to expect and how to approach them most effectively to achieve your goals faster.

Some takeaways:

• Surround yourself with people that inspire and challenge you, which can be difficult and should be a priority for ambitious business owners
• Learn and develop your skills rapidly with people who share the same mindset
• There is a definite difference from business owners turning over £100,000s compared to those who are earning multi millions.
• Being held accountable for your progress with other successful individuals helps you significantly, improving your attitude and surpassing your goals.
• Gain multimillion-pound ideas from spending time with business owners who have already done what you want to do! 

Some great moments:

• “You are the average of the 5 people around you”
• “The support and love in the room was immense”
• “When I first joined the Mastermind lowest level, I soon fell rightly or wrongly with the feeling that I was the most ambitious in the room… And when I went to the top room I felt the complete opposite”
• “Being uncomfortable in a room with people who are more ambitious than you is a good sign”
• “Spending money investing in yourself and your business… Puts you in the top %”

Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift

If you have any questions then please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

How do you build your dream team, a tribe of people working for you and want your company to be the best? Building your team and communicating in the right way establishes a powerful company culture.

In this week's episode of Ignite Your Estate Agency Sam and a very special guest, Louise Jones (Operations Manager at Ashdown-Jones) share easy steps to building your team the right way.

So if you are struggling with your recruitment, retention and reward structure, then listen back to the full episode and be sure to take some notes!

Episode 33 for more information about the process of hiring: https://podcasts.apple.com/us/podcast/033-the-ashdownjones-interview-process-how-to-find/id1569182048?i=1000544559793

Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift

If you have any questions then please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.

KEY TAKEAWAYS

➡️ Have questions ready for people who have a busy schedule… 15 mins of their time could equate to 1 hour of your time.. Planning and preparation goes a long way.
➡️ Relationships between your team members and managers should be a two way relationship especially when it comes to reviews, accountability and feedback.
➡️ Showing your team members it’s ok to make a mistake… Having the right culture of the balance between being challenging and being supportive cultivates honesty and loyalty. 

KEY MOMENTS

✅ ‘Yes. It's all about growth, turnover, profitability, but actually, unless you can have people running with you then you'll just constantly be chasing those figures’
✅ ‘They don't know what a day of difficult calls or difficult viewings might look like. So having us on hand to be able to tell things too, who do understand, I can see that being really valuable’ 
✅ So we start off with the recruitment, which we did back in episode 33, and then we have an induction period of three months, which is a true induction of about a week. And in that week, it's quite intense training. We spend lots of time with lots of different people in the company. 
✅untracked holidays… I approached the subject with Phil, not expecting him to say anything other than  “No way, never”, and he came back the next day and said, “I think we should do it”. 

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

Let’s talk about sponsorship and involving yourself in your local community. Is this the right decision for your agency? What are the types of communities YOU should get involved in and how do they align with your brand? 

In this week's episode of Ignite Your Estate Agency Sam and Phil share their thoughts on Community and recognition, differentiating: what is a passion project, the most effective communities you should be joining and which ones to avoid that could hurt your brand image.

Being recognised by your local community has its pros and cons, learn the right way to interact by absorbing Sam and Phil’s experience. Change your perspective about how you communicate with your community and create massive win:wins by building your own. 

How much of an impact would it have on your client that’s selling a £3 million house? Listen in to the full episode to figure out how YOU could involve yourself in community building as part of an effective marketing strategy.

Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift

If you have any questions then please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

What does success mean to YOU? How can you leverage discipline to dictate the amount of success you have?

In this week's episode of Ignite Your Estate Agency Sam and Phil discuss the importance of adopting a successful mental attitude. And how a small shift in thinking can have a huge impact on your health, business and lifestyle.

Sam updates us on her fitness challenge explaining the powerful 5 second rule and Phil translates his experience into key business lessons with real six figure examples…

What do the top earners have in common that average people don’t? Listen in to find out what you can easily do, to instantly move up and accomplish so much more with YOUR business and health goals…

There are always challenges along the way.. How can you convince yourself to do the things you know you should be doing? Imagine the impact you’d have on your lifestyle if you were reaching closer to your potential. This episode gives YOU the most effective tactics to help you make the quickest progress, and powerful strategies YOU can implement right away!

Sam and Lucy Nicholsons’ fitness challenge: https://www.facebook.com/groups/691628038713854

Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift

If you have any questions then please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

If you have visions of growing your agency beyond two or more branches you have come to the right podcast episode!

In this week of Ignite Your Estate Agency Sam and Phil continue part 2 of opening a 2nd branch (listen to episode 39 for part 1). Sharing valuable lessons so YOU avoid the typical mistakes, saving you the hassle of expensive investments as an agency owner.

What are the challenges when it comes to logistics, staff, ownership, costs and attracting more sellers? How much of a difference would it make to your business if you could tackle the above before they happened!…

Follow Sam and Phi’s progress where they give YOU simplified solutions to running a successful 2nd office in a few easy steps. 

Episode 39 - https://podcasts.apple.com/gb/podcast/039-opening-a-new-branch-of-an-estate-agency-part-i/id1569182048?i=1000548585813

https://open.spotify.com/episode/4by9qeXjInXi7LBj3N6Lya?si=ufjaom0iScaHkbW51SsxWA

https://fire-wave.co.uk/ignite-podcast/

Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift

If you have any questions then please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

How do you engage and grab people's attention online? With so much content flying around especially with social media, can email marketing be the better option? Is it worth it?

In this week’s episode of Ignite Your Estate Agency Sam and Phil interview hypnotists/mind readers turned expert email marketers Rob and Kennedy from “The Email Marketing Show”. They talk about email marketing in a way that actually converts! 

Do you want your clients to look forward to every one of your emails and open them religiously? Do you want to increase the number of emails converting into sales?  

Rob and Kennedy share three powerful strategies to deliver value, making converting readers into YOUR paying clients an effortless process. Listen to the full episode to learn how this marketing asset could be the biggest ROI in your business when done correctly.

Rob and Kennedy’s Podcast: https://www.emailmarketingheroes.com/podcast/

Their Agency: https://get.emailmarketingheroes.com/agency

Their Facebook Group: https://www.facebook.com/groups/emailmarketingshow

Gift from Rob and Kennedy: https://emailmarketingheroes.com/ignite

Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift

If you have any questions then please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

How does your health and fitness affect your performance in business? What can you do on a personal level to grow? Just focusing on business isn’t enough and is not YOUR most effective approach. 

In this week’s episode of Ignite Your Estate Agency Sam shares her simplified approach to significantly improving your health… Sharing her journey of losing over 1 stone(6kg),  proving how easily you can do it too. 

What sort of an impact would it have on YOU if you had improved energy and were in better shape than last month? 

Sam talks with Lucy Nicholson, owner of “Lucy’s On A Plate”, a well established restaurant with a great reputation! Taking you through the perspective of a successful business owner optimising their diet, exercise routine and mindset.

Stay with us to the end of the episode and find out how you could take part in Sam's free 30 day 'Fit for Business' challenge which starts on the 1st June! https://www.facebook.com/groups/691628038713854

Lucy Nicholson’s website: http://www.lucysofambleside.co.uk/

Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift

If you have any questions then please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

Dive into the dynamic world of real estate mergers and acquisitions featuring David Lindley, an expert with deep roots in prestigious organisations like Fine & Country and the Guild of Property Professionals. 

Discover the game-changing implications of the recent sale of Fine & Country to the Property Franchise Group, which now includes industry heavyweights like Belvoir and EweMove. Explore how this strategic consolidation could reshape the housing landscape.

Gain insights from David on the unexpectedly low sale price of Fine & Country, a brand renowned for its robust membership model and rich history. We unravel the complexities of the valuation, delving into factors like EBITDA, net profit, and potential undisclosed agreements that might have swayed the figures. 

Uncover the evolving landscape of franchise models within estate agencies - the challenges and opportunities of integrating technology to scale in a competitive market.

Learn about effective support systems for self-employed agents, compare UK and US models, and anticipate future dynamics between franchisors and franchisees.

Don't miss this insightful exploration into the evolving trends and future prospects of the estate agency industry. Tune in to IGNITE your agency’s potential!

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk  OR Phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events 

Some key takeaways:

➡️ The acquisition of Fine & Country by the Property Franchise Group for £15 million raises questions about the valuation of respected brands with a membership model and residual income,

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

What is it about Disney that attracts thousands of people to spend so much of their time and money? Is it possible for you to do the same?

In this week’s episode of the Ignite Your Estate Agency, Phil shares his magical moments from a recent experience visiting Disney World.

Phil decodes 5 valuable business lessons you could be implementing to have a lasting impact on your agency. Imagine the effect you could have on your business when applying Disney’s principles!

1. Is your company culture designed to make money?

2. Overcoming challenges with staff.

3. How you could benefit from knowing people consistently pay more for convenience and ease?

4. Eliminate your competition by creating a compelling story.

5. Creating a winning atmosphere and culture.

Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift

If you have any questions then please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

In this week’s episode of Ignite Your Estate Agency Sam shares her breakthroughs on why you shouldn't pay out commissions and the best ways to incentivise your agents. 

Motivating your staff, stimulating learning and improving your company culture could all be methods of positive incentivisation.

What role does commission play in your organisation? Does it conflict with the best interest of your clients and employees? 

Listen to the full episode to figure out your winning strategies that could be more effective than having a commission structure. 

Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift

If you have any questions then please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.

Inc Magazine’s article on commissions:  https://www.inc.com/aaron-skonnard/why-sales-commissions-don-t-work-in-the-long-run.htm

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

What are “Left Handed Knights”? 

In this week’s episode of Ignite Your Estate Agency, Sam unpacks the idea of “Left Handed Knights”. A game changing tactic focusing on outside-of-the-box activities that other agents never do! 

You’ll figure out what you can do to be different from your competition by overcoming any disadvantages or limitations in your industry by doing the unconventional.

Listen to many of the effective “left-handed knight” strategies that Sam, Phil and the AshdownJones  team use.  Could you implement these to help grow your agency? 

If you have any questions or just want to share your thoughts then please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.

Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

How can you harness the power of hate to flourish in your business and personal life? 

In this week’s episode we have Phil explain how having haters (people who criticize our work) could be the best thing that happens to you! The most effective ways to deal with them, so they can impact your life and your activities as an estate agency in a positive way.

Phil shares his and Sam’s experiences working in the industry with some interesting and relatable challenges that you can use to build your professional and personal life.

If you have any questions or just want to share your thoughts on the topic then please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.

Hope you enjoy, remember to claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

On this week's episode of the Ignite Your Estate Agency podcast we're continuing with our mini-series called "Don't Make Them Think".
Designed to give you easily-implementable, fast-acting, actionable tips to up-level your agency and make YOU easier to do business with.
On this episode you'll discover exactly what you should be doing on the phone to potential clients, what you should say, and what you should find out, in order to give that person a world-class experience.
Listen now on all major streaming platforms and the Ignite Podcast Player.
Hope you enjoy.
Don't forget to claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

On this week's episode of the Ignite Your Estate Agency podcast we're continuing with our mini-series called "Don't Make Them Think".
Designed to give you easily-implementable, fast-acting, actionable tips to up-level your agency and make YOU easier to do business with.
On this episode you'll discover exactly what a "CTA" (Call to Action) is, and how you can use it effectively to generate leads and convert enquiries into clients.
Listen now on all major streaming platforms and the Ignite Podcast Player.
Hope you enjoy.
Don't forget to claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

Welcome to a brand-new mini-series of the Ignite Your Estate Agency podcast called "Don't Make Them Think" and this week, following on from our episode last week, it's all about making your website as easy as possible for your clients to use.
The aim of the game is to be as easy to do business with as possible, and by making your website simple, you're doing exactly that.
In this super short episode, we discuss who your website is for.
Which is something that nearly everyone in the industry gets wrong, almost all the time.
Find out why that's the case...
And how you can make sure your website is as simple as possible to use for your clients, following a couple of super-simple steps.
Hope you enjoy.
Don't forget to claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

This week we've got a super-special guest from the Lake District itself! On this episode of the show we're welcoming Andrew Armitage, the founder of award winning digital agency A Digital and the author of the best-selling book Holistic Website Planning; Positioning your Website at the Centre of your Digital Transformation. 
Andrew's an expert in his field. And has worked with huge Lake District clients including James Cropper plc, visitor attraction Windermere Lake Cruises and ecommerce start up The Stem. 
He's an advisor on business growth programmes for local businesses and is passionate about supporting the skills of school leavers considering a career in digital. 
He Lives on the edge of the Lake District with his wife and 2 daughters he enjoys blasting across the local mountain bike trails and rounding off with a cold beer. 
In this episode we're talking all things websites, how your website can make or break your business, and how you can make yours have the biggest impact possible when it comes to generating new clients.
Hope you enjoy, claim your FREE Firewave gift here: www.fire-wave.co.uk/freegift

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

In this week's episode of the Ignite Your Estate Agency podcast we're discussing the topic that's front of every single estate agents' mind in the UK.
Your stock. 
But this week we're not sharing how you can get more, or anything to do with lead generation for estate agents. We're discussing how your stock directly impacts your ability to target high-value homes effectively. 
Basically: "You are what your stock is."
And the stock you have on your books right now IS your brand, and it could be stopping you from growth in the higher price brackets. 
We'll go through our thoughts on branding, listings, and how you can change your clients perception of you by NOT taking on instructions... Yep, we said it, not taking on instructions.
Hope you enjoy this episode, and if you have any questions then please get in touch. Also, make sure you check out our upcoming events at: www.fire-wave.co.uk/events.
Also, claim your FREE gift now! Go to: www.fire-wave.co.uk/freegift.

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

In this week's episode of the Ignite Your Estate Agency podcast Phil's away, Sam's solo, and she's discussing the rollercoaster of emotions that is estate agency.
We all know the highs and lows of the industry...
Big vals, big instructions, big wins. And then sometimes it falls through.
And it's stressful! And sometimes, there's outside influence that causes that stress to amp up, which affects our day to day.
In this episode, Sam will share some personal experiences, and how she's overcome the disappointment and sorrow and enjoyed the absolute elation that comes when things just go right.
Hope you enjoy.
Don't forget to claim your FREE Firewave Gift by going to: www.fire-wave.co.uk/freegift

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

Dive deep into what truly motivates top estate agents to excel beyond mere competition. Join Sam and Phil as they explore the profound reasons behind their career choices, emphasising the quest for financial stability for their families and the critical role of strategic planning in ensuring long-term growth.

Discover how to transition from hands-on beginnings to a strategic, numbers-focused approach that can effectively scale your business. Whether you're just starting out or aiming to expand, Sam and Phil provide insights on investing in undervalued properties, building substantial equity, and implementing strong systems to circumvent future obstacles.

Packed with invaluable advice, this episode will guide you through the complexities of estate agencies, helping you balance personal involvement with strategic oversight and secure a prosperous future for your agency. Tune in to IGNITE your Agency!

Join us as we also contemplate the rise of the self-employment model in estate agencies and its impact on brand loyalty and consumer behaviour. 

IGNITE growth and set your agency apart.

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk  OR Phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events 

Some key takeaways:

➡️ Estate agents ought to prioritise strategic planning and scalability to ensure future business success and growth rather than concentrating solely on immediate tasks and client needs.

➡️ Agents can bolster their wealth by utilising their industry knowledge to invest in undervalued properties, offering a mor

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

On this week's episode of the Ignite Your Estate Agency podcast we're discussing THE number 1 lead generation tool in the whole of the UK estate agency industry.
Our now infamous Not on the Market letter.
You might have already hear about it, and about the results that it's brought us, at our own estate agency, AshdownJones, and for our amazing Firewave members up and down the country.
This week you'll discover what our 'Not on the Market' letter is, why we use it, and most importantly what it brings us in.
If you want to find out more about how to get your hands on your very own Not on the Market letter then get in touch with the Firewave team on 015394 40892 and find out if your area is available.
Also, don't forget to claim your FREE Firewave gift by going to www.fire-wave.co.uk/freegift.

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

In this week's episode we have not just 1, but 5 incredibly special guests joining us.
We're super proud to introduce: Amy Rowlands, Ben Scrace, Lucy Joerin, and Lisa and John Curran.
All of who are expert estate agents in their own rights, and they all have one thing in common. They're all an integral part of the Firewave family.
We brought them on to the podcast discuss their experience in estate agency, and to find out how they've built their dream business with the help of Firewave.
We DO NOT intend for this to be a Firewave sales pitch, but more of an inspirational podcast episode to show you exactly what's possible if you set your mind to it.
We hope you enjoy the episode, if you do, then please leave us a review.
Don't forget to claim your FREE Firewave gift by going here:
www.fire-wave.co.uk/freegift
And if you have any questions for us, or any of the members you hear from on today's episode the get in touch. We'll be happy to answer any of them.

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

On this super-quick podcast episode we're discussing the do's and do not's of language, and why it's so important we speak to potential and current clients in a certain way.
The language we use directly impacts a clients thoughts and feelings, and to provide a world-class client experience you have to use language to convey your standards.
For many people the first impression they get of you and your agency will be over the phone!
So, today you'll discover what we do, how we say things, and why we say it how we do.
And yes, that does include never saying "no worries", "no problem", or "bear with me"...
Hope you enjoy, let us know what you think by leaving a review.
And make sure you claim your FREE Firewave gift by going to:
www.fire-wave.co.uk/freegift

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

In this week's episode of the Ignite Your Estate Agency podcast we're talking lead generation.
And you're going to discover 5 quick and easy tactics that we use every day in our own estate agency, AshdownJones, and why you should be implementing them too...
We're sharing:

• A super-special Direct Mail mini-masterclass – so you can discover EXACTLY what you NEED to put in your Direct Mail to guarantee a response, valuation and instruction
• Phil's magic response email – a 10-second, super-simple email formula to re-ignite a conversation and attract MORE instructions
• The "2-minutes to Convert" video – a lightning-fast targeted video strategy, to capture attention and win instructions
•  The "Show-off Strategy" – our unique blueprint to attract more sellers and increase stock levels
• The Perfect PR Piece tactic – an 8-step guide to creating an agency accelerator PR piece designed to get YOU noticed!

And much more.
We hope you enjoy today's episode,  if you want to join us for our Get Through More Doors in 2022 events then just click here.
Also, don't forget to claim your FREE Firewave Gift, just go tho this link:
www.fire-wave.co.uk/freegift

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

Today is a BIG one, we've got one of the biggest international names in world-wide real estate joining us the Ignite Your Estate Agency podcast...
... Tom Panos!
And he's joined us from Down Under today for a VERY special episode, where we'll be bringing various different scenarios to him, sent in by YOU, our listeners!
He's going to be discussing how to increase your fee, get more clients, make sure your client experience is up to scratch and how you can stand a head and shoulders above your biggest competitor.
If you don't know who Tom is, then you should! But just to fill you in he's Australasia’s #1 real estate coach and trainer... as well as a leading auctioneer and real estate speaker.
He opened his own real estate office at 22 years of age and has been immersed in the industry for over 30 years.
He's got a Masters degree in Management and Coaching Psychology, and teaches agents how to attract business and not just chase it.
Tom also runs the Real Estate Gym, which helps over 20,000 agents to learn what it takes to build a 7-figure attraction business.
Make sure you check out his stuff, and also grab your FREE Firewave gift from:
www.fire-wave.co.uk/freegift

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

It seems like January is customer experience month on the Ignite Your Estate Agency podcast...
That's because it's something we're super passionate about at both Firewave and AshdownJones.
And this week we've got a complete and utter LEGEND joining us as a guest.
Shep Hyken, a world-leading EXPERT on customer service experiences, who lives by the mantra: "Your customers no longer compare you to your competitor. They compare you to the best service they ever had… from anyone."
As a customer service and experience expert and keynote speaker, Shep works with companies that want to build loyal relationships with their customers and employees. His focus is on delivering amazing customer service, customer engagement, managing the customer experience and creating customer loyalty.
He is a hall of fame speaker (National Speakers Association) and a New York Times and Wall Street Journal best-selling author.
You can find out more about him at hyken.com, where you'll also find links to his incredible books.
Plus! Don't forget to claim your FREE Firewave gift, just go to: www.fire-wave.co.uk/freegift

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

On this week's episode of the Ignite Your Estate Agency podcast we're talking all things opening a new branch of your estate agency.
This is something we're going through right now at our own agency AshdownJones and we thought we'd like to share the experience.
In this episode you'll discover...
1. How to chose the right location - Geographical area, the Not on the Market properties you can target, and how to challenge competitors
2. A super-charged Marketing Plan
3.  The recruitment process to follow
4. The best time
5. And the capital needed to get it all in motion
Plus we'll share our medium and long-term plans and the sort of stuff you can expect from branching out.
We hope you enjoy, don't forget to claim your FREE Firewave Gift by going to:
www.fire-wave.co.uk/freegift

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

We're continuing 2022 with a bang! On this week's episode of the Ignite Your Estate Agency podcast we have Lee Cockerell, the former Executive Vice President of Operations for the Walt Disney World® Resort, joining us as a guest!
As the Senior Operating Executive for ten years Lee led a team of 40,000 Cast Members, with a management team of 5,000 and was responsible for the operations of 20 resort hotels, 4 theme parks, 2 water parks, a shopping & entertainment village and the ESPN sports and recreation complex in addition to the ancillary operations which supported the number one vacation destination in the world...
A HUGE task, with a MASSIVE responsibility.
And on this episode you'll discover Lee's thoughts on how an independent estate agent in the UK can create a truly magical customer experience for their clients.
Lee is now dedicating his time to public speaking, authoring a book on leadership, management and service excellence titled, Creating Magic…10 Common Sense Leadership Strategies from a Life at Disney. which is now available in 13 languages and his latest book, The Customer Rules…The 39 Essential Rules for Delivering Sensational Service.
You can find out more about Lee, his work, and his books by visiting his website:
www.leecockerell.com
We hope you enjoy this episode, it's full of AMAZING content, and if you do like it then please leave us a review. Also, don't forget to claim your FREE Firewave Gift by going to:
www.fire-wave.co.uk/freegift

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

Happy New Year! And welcome to the first FULL episode of the Ignite Your Estate Agency podcast of 2022.
In this episode we're jumping straight into a look back at the AshdownJones figures from 2021, and measuring our KPIs, targets, and results.
As Phil say's: "If you don't know your results, you don't know your business."
We'll discuss exactly why we do this, the numbers and statistics, and how you can measure them for yourself too, so you can guarantee you're hitting your targets consistently.
Measuring results is the most important thing in marketing, if you're not measuring, how do you know what you need to change?
Hope you enjoy this episode, let us know how your estate agency performed in 2021 if you want!
And don't forget to claim your FREE Firewave gift by going to:
www.fire-wave.co.uk/ignite-podcast

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

We're back with another bonus episode of Agency Affairs, where we take the news headlines from the UK Estate Agency industry and discuss our thoughts.
On this episode we talk about the infamous PeeBee, the anonymous commenter...
We'll also go through Estate Agent Today's article about the new Omicron COVID variant, and their predictions on how this will affect the housing market in 2022, the report from Nationwide on the annual house price growth of 10.4%, making 2021 the best year for house price growth since 2006 and much, much more.
Hope you enjoy, make sure you join the FREE Firewave Facebook group so you can watch live and get involved in the discussion, just click here.
Also, don't forget to claim your FREE Firewave gift, just go to this link:
www.fire-wave.co.uk/freegift

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

Ready to elevate your estate agency to new heights? Tune into our latest episode featuring Richard Rawlings, where we dive deep into the innovative strategies that transformed the property market. From the creation of groundbreaking pre-instruction packs to strategic marketing insights, Richard shares his journey and the pivotal tactics that set agencies apart.

Discover how simple yet powerful tools like detailed legal documents and well-crafted tangible offerings can significantly speed up transactions and enhance client engagement. We also explore Richard's transition from a photocopying assistant to a renowned Kensington estate agent and consultant, providing you with a roadmap to becoming an industry standout.

We tackle the challenges of guiding clients through the fluctuating housing market, from setting realistic expectations to managing discretionary sellers during downturns. Learn about "buyer representation light," an innovative strategy designed to double your revenue without doubling your workload, nurturing client relationships to secure instructions under any market conditions.

Join us as we also contemplate the rise of the self-employment model in estate agencies and its impact on brand loyalty and consumer behaviour. 

IGNITE growth and set your agency apart.

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk  OR Phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events 

Some key takeaways:

➡️ The use of pre-instruction packs, which include essential legal documents, can differentiate estate agents in the market, dem

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

On this week's episode of the Ignite Your Estate Agency Podcast we've got a very special state-side guest.
Kevin Hines - a best selling author, global public speaker, and award winning documentary filmmaker.
But that's not Kevin's full story...
In the Year 2000, Kevin attempted to take his life by jumping off the Golden Gate Bridge. Many factors contributed to his miraculous survival including a sea lion which kept him afloat until the Coast Guard arrived.
He is one of only 36 people to ever survive the fall.
Kevin now travels the world sharing his story of hope, healing, and recovery while teaching people of all ages the art of wellness & the ability to survive pain with true resilience.
And we've got him on the podcast to talk about you, your "brain health", and your business.
We hope you enjoy, and just a warning, Kevin talks in depth about his suicide attempt so only listen if you're happy to hear about it.
Don't forget to claim your FREE Firewave Gift by going to www.fire-wave.co.uk/freegift.

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

Merry Christmas! On this week's episode of the Ignite Your Estate Agency podcast we're talking... all things podcasts?
In this episode you'll discover FIVE podcasts you need to listen to as an estate agency owner. Other than ours of course...
We'll share our thoughts on podcast from people like Gary Vee, and exactly what you as a business owner will gain from making sure you subscribe to each show.
Hope you enjoy, let us know if you agree with our choices.
Also, don't forget to claim your FREE Firewave gift by going to: www.fire-wave.co.uk/freegift.

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

On this week's episode of the Ignite Your Estate Agency podcast we've got a SUPER-SPECIAL guest.
It's our in-house lead generation EXPERT Isaac!
And on this episode you'll discover five lead generation mistakes agents in the UK make all the time, from leaflets to social media strategies and everything in between.
How many of the mistakes we discuss are you making?
If you want to find out more about how Firewave can help you up-level your marketing and provide you with world-class lead generation material go to: www.fire-wave.co.uk/start
Also, make sure you claim your FREE Firewave gift by clicking here.

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events