Explore every episode of the podcast Ignite: Healthcare Marketing Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| #181 - Urgency to Get Currency: The Patient Conversion Formula | 11 Nov 2025 | 00:14:11 | |
In this episode of Ignite, Cardinal CEO Alex Membrillo chats with Jessica Walker, Founder & CEO of Care Sherpa, about strategies for healthcare marketers who want to maximize the ROI of their patient acquisition efforts. You'll learn how to identify and fix the biggest gaps in lead management—like missed calls, lack of follow-up, and insufficient nurturing—that are costing your organization revenue. By tuning in, you'll gain actionable strategies to improve conversion rates, leverage both technology and human support, and ensure your marketing dollars translate into real patient growth. RELATED RESOURCES Connect with Jessica - https://www.linkedin.com/in/walkerjessica/ 5-Step Paid Media Strategy to Attract Your Ideal Patient - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/paid-media-patient-acquisition-guide/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ Is Your Organization Actually Ready for Marketing? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-readiness/ | |||
| #180 - Building a Trusted Healthcare Brand in the Age of AI Search | 04 Nov 2025 | 00:18:44 | |
In this episode of Ignite, Cardinal CEO Alex Membrillo sits down with Dane Titsworth, Manager of SEO & Digital Content at Ardent Health Services, for a must-listen conversation for healthcare marketers navigating the rapidly changing landscape of SEO and AI. You'll learn why accuracy, trust, and brand reputation are more important than ever, and how connecting with local teams and providers ensures your content truly reflects your services. By tuning in, you'll gain practical strategies to build a cohesive, authoritative digital presence that stands out in both traditional search and AI-driven recommendations—helping you educate patients, earn their trust, and drive real results in your market. RELATED RESOURCES Connect with Dane - https://www.linkedin.com/in/dane-t-b021a0b8/ Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ How a Primary Care Provider Futureproofed Their SEO in an AI-Driven Search World - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/search-content-strategy-ai-landscape/ Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ | |||
| #171 - Earning the Recommendation: How AI is Reshaping SEO Strategy | 19 Aug 2025 | 00:29:19 | |
In this episode of Ignite, Cardinal's CGO Lauren Leone sits down with VP of Owned & Earned Media Rob Sauter to help healthcare marketers understand and adapt to the rapidly changing world of search and SEO driven by AI and new Google features. You'll learn why traditional SEO tactics aren't enough anymore, how AI is changing what it means to "rank," and what practical steps you can take to improve your visibility and reputation in this new landscape. By listening, you'll gain actionable strategies to measure your presence in AI search, address perception gaps, and create content that truly differentiates your organization—so you can continue to win patient trust and business in a complex, evolving environment. RELATED RESOURCES Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ How a Primary Care Provider Futureproofed Their SEO in an AI-Driven Search World - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/search-content-strategy-ai-landscape/ How to Avoid Keyword Cannibalization Between Paid Search & SEO - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/avoid-keyword-cannibalization-between-paid-search-seo/ Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/ | |||
| # 81 - Uncovering the Nuances of High Acuity and Low Acuity Healthcare Marketing | 20 Jun 2023 | 00:13:58 | |
Dive into the world of high acuity marketing, for specialized services like cardiology, orthopedics, and plastic surgery, and discover how it differs from low acuity marketing, which targets areas such as dental care, urgent care, and veterinary services. Join us on this episode of Ignite as our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone discuss high acuity and low acuity marketing in the healthcare industry. Gain valuable insights into the patient journey, effective advertising techniques, compelling value propositions, optimal marketing channels, and targeted approaches towards healthcare professionals. You'll also learn the latest geo-targeting regulations that are reshaping the landscape of healthcare marketing. | |||
| #80 - Unleashing the Power of Call Analytics in Healthcare with Charlie Winn, Chief Revenue Officer at Liine | 06 Jun 2023 | 00:24:33 | |
Call analytics has become an indispensable tool in the healthcare industry and Liine is at the forefront of this revolution. On this episode of Ignite, our hosts, CEO, Alex Membrillo, SVP of Strategy and Analytics, Rich Briddock and Chief Revenue Officer at Liine, Charlie Winn, discuss the significance of call analytics for healthcare and share insights on how Liine helps providers optimize their operations, enhance the patient experience, and refine their marketing strategies. | |||
| #79 - From Screen to Patient: CTV and OTT Advertising in the Healthcare Industry | 30 May 2023 | 00:09:22 | |
In today's digital era, streaming services have become an integral part of our lives, offering hours of binge-worthy content right at our fingertips. With the rise in high-speed internet availability and the increased popularity of content consumption, the streaming wars have given birth to a groundbreaking marketing innovation: Connected TV (CTV) and Over-The-Top (OTT) advertising. On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Strategy and Analytics, Rich Briddock dive into the world of CTV and OTT advertising and the role it plays in the healthcare industry. So, tune in to learn how to incorporate this channel into your media mix and about the part it plays in the healthcare patient journey. | |||
| #78 - Patient-Centric Marketing: How to Define and Reach Your Ideal Audience | 23 May 2023 | 00:13:14 | |
Even the most creative marketing campaigns can fail if it doesn't reach the intended audience. So, how do you ensure your brand shows up when patients seek care? On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Strategy and Analytics, Rich Briddock dig into best practices for defining your audience, common challenges healthcare groups face, and how to leverage machine learning. | |||
| # 77 - Deep Dive into Behavioral Health Marketing: A Look At Industry Trends and Strategies Part 2 | 09 May 2023 | 00:16:15 | |
In honor of Mental Health Awareness Month, our Ignite hosts Lauren Leone, SVP of Healthcare Marketing, and Rich Briddock, SVP of Strategy and Analytics, dig into the latest marketing trends and best practices in behavioral health marketing. The behavioral health industry is expansive and encompasses a wide range of services. From inpatient treatment to ABA therapy, Lauren and Rich discuss how marketing strategies and priorities shift across the service spectrum. So tune into the final episode of this two-part series, to learn how to engage with patients and drive more leads throughout the mental health marketing funnel. | |||
| # 76 - Deep Dive into Behavioral Health Marketing: A Look At Industry Trends and Strategies Part 1 | 02 May 2023 | 00:22:27 | |
In honor of Mental Health Awareness Month, our Ignite hosts Lauren Leone, SVP of Healthcare Marketing, and Rich Briddock, SVP of Strategy and Analytics, dig into the latest marketing trends and best practices within the behavioral health industry. In episode one of this two-part series, the behavioral health experts discuss everything from how the industry has evolved in recent years and what marketing strategies no longer work to the impact of recent FTC complaints and the importance of patient education. | |||
| #75 - How to Keep the Marketing Engine Running with Paul Sparrow of Chief Outsider | 25 Apr 2023 | 00:24:44 | |
On this episode of Ignite, Cardinal CEO Alex Membrillo, and Area Managing Partner & CMO at Chief Outsiders Paul Sparrow, go back to the basics and dissect the marketing engine. Too often, healthcare marketers jump directly into patient acquisition tactics without paying attention to the organization's overall objectives. Join two marketing experts as they discus: - The three phases to an effective growth plan | |||
| #74 - Building a Strong Brand: How Lynn Robbins is Guiding Traditions Health's Marketing Strategy | 18 Apr 2023 | 00:30:42 | |
With 30+ years of healthcare experience, Lynn Robbins, Vice President of Marketing at Traditions Health joins Cardinal CEO, Alex Membrillo, to share her insights into the world of home health, palliative care, and hospice marketing. From conducting market research to navigating staffing shortages, the two healthcare marketing experts cover it all. So, tune into this episode of Ignite to hear the latest trends and challenges within the industry and get an inside look into Traditions Health's marketing strategy. | |||
| #73 - How the FTC's Recent Rulings Affect Healthcare Marketing | 11 Apr 2023 | 00:21:31 | |
The world of healthcare marketing is changing. Recent FTC complaints against GoodRX and BetterHelp, have caused the government to refine guidelines around the type of information that healthcare companies are allowed to share with marketing technology providers. So, what does this mean for healthcare advertisers? On this episode of Ignite, our hosts, Director of Marketing, Ashley Petrochenko and SVP of Strategy and Analytics, Rich Briddock, explore the specific information that's now protected and how healthcare groups can still advertise to consumers while following these new regulations. ADDITIONAL RESOURCES | |||
| #72 - Insider Tips for Optimizing Your Healthcare Call Center with Michele Santagata | 04 Apr 2023 | 00:23:23 | |
To provide a positive patient experience, healthcare organizations need to consider every aspect of the patient journey, including the call center. While digital marketing can attract potential patients, having a fully-optimized patient acquisition strategy means nothing if your call centers aren't handling incoming leads appropriately. Join Cardinal's CEO, Alex Membrillo and special guest Michele Santagata, owner of Santagata Consulting, as they discuss how healthcare groups can get more conversions and optimize their call centers. | |||
| #170 - Healthcare SEO Isn't Dead (Yet) | 12 Aug 2025 | 00:23:25 | |
In this episode of Ignite, Cardinal CEO Alex Membrillo chats with Michael Stevenson, SEO and CRM specialist, about how AI is reshaping SEO and digital marketing in healthcare. You'll learn why focusing on quality content, building your reputation through PR, and integrating your marketing systems are more important than ever. The episode offers practical advice on how to adapt your strategies, specialize your offerings, and future-proof your skills to drive real patient growth in an evolving digital landscape. RELATED RESOURCES Connect with Michael - https://www.linkedin.com/in/mjbstevenson/ How a Primary Care Provider Futureproofed Their SEO in an AI-Driven Search World - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/search-content-strategy-ai-landscape/ Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/ Winning SEO in the Age of AI - https://www.cardinaldigitalmarketing.com/healthcare-resources/webinars/ai-impact-seo/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ | |||
| #71 - Building Your Analytics Platform in 2023: Essential Tools for Healthcare Marketers | 28 Mar 2023 | 00:16:22 | |
Leveraging the power of analytics to your advantage empowers smarter campaigns and supercharges growth. However, increasing data restrictions, new technology platforms, and the complexity of multi-site healthcare marketing have made it more difficult than ever to gain insight into marketing and business performance. On this episode of Ignite, our hosts, SVP of Strategy and Analytics, Rich Briddock and Associate Director of Analytics, Turner McCreight, dig into how they extract business intelligence for multi-site healthcare groups and share essential analytics tools to add to your tech stack in 2023. | |||
| #70 - Maximize Your Practice Valuation: How to Build A Strong Foundation with Provident Healthcare Partners | 21 Mar 2023 | 00:26:22 | |
If one of your goals is to sell your practice in the future, now is the time to start planning. To ensure the highest possible valuation and a smooth transaction, you must have a strong operational, fiscal, and digital foundation. On this episode of Ignite, Craig Sager and Steven Grassa of Provident Healthcare Partners join Cardinal's Alex Membrillo and Lauren Leone to explore how to professionalize your business and build that foundation. Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
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| # 69 - Navigating the GA4 Migration: The Future of Healthcare Analytics | 14 Mar 2023 | 00:15:10 | |
Healthcare organizations rely on accurate data to make strategic marketing decisions and gain a better understanding of the patient journey. With Google announcing the end of Universal Analytics in favor of Google Analytics 4, healthcare groups are encouraged to migrate to the newer platform ASAP, before the automatic switch on July 1, 2023. Though GA4's capabilities are beneficial, data is only stored by default for 2 months. That's why it's important for healthcare groups to stay informed to ensure a seamless transition with no lost data. On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Strategy and Analytics, Rich Briddock discuss: ADDITIONAL RESOURCES: Healthcare Marketing in the Era of Cookieless Browsing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-cookieless-browsing/ Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
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| # 68 - ChatGPT and Bard: The Impact of AI Technology on Healthcare SEO | 07 Mar 2023 | 00:20:09 | |
The popularity of ChatGPT has been widely recognized, leading Google to create Bard, their own version of the chatbot. Bard hasn't officially launched yet, but the new AI is expected to have a huge impact on the healthcare industry and search engine optimization. It's important to note that while AI technology is a helpful marketing tool, to provide the most valuable content to patients, human strategy should remain at the forefront. On this episode of Ignite, our hosts CEO, Alex Mebrillo, Director of SEO, Jacquelyn Green and SEO Supervisor, Amber Ritchie discuss what Bard means for organic search, the impact AI has on healthcare, and what AI means for technical and content-driven SEO strategy. Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
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| # 67 - Don't Turn Your Back on Existing Patients: How to Boost Revenue with Reactivation | 28 Feb 2023 | 00:14:19 | |
Typically, healthcare marketers often stay hyper-focused on new patient acquisition. Unfortunately, this stance means that many groups leave money on the table by ignoring a much warmer audience— the existing patient. On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, dive into best practices that will help you reactivate your existing customers and drive revenue at your healthcare practice ADDITIONAL RESOURCES Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
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| # 66 - Empowering Patients through Education: The Key to Successful Healthcare Marketing with Theresa Porcaro of Pelvic Rehabilitation Medicine | 21 Feb 2023 | 00:31:27 | |
Patient education plays a vital role in healthcare marketing. By creating educational, authentic content, healthcare providers can better engage patients and encourage them to take a more active role in their own care. This leads to more accurate diagnoses, better health outcomes, and improved patient satisfaction. This week on Ignite, Cardinal's CEO, Alex Membrillo is joined by special guest Theresa Porcaro, Marketing Director at Pelvic Rehabilitation Medicine. Join the two healthcare marketing experts as they explore patient education and best practices for incorporating it into your marketing strategy. Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
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| # 65 - Navigating the Healthcare Landscape: Mapping the Patient Journey | 14 Feb 2023 | 00:14:55 | |
Patient journey maps are a powerful tool that can revolutionize healthcare marketing. By understanding the different stages and touchpoints of a patient's experience, healthcare marketers can gain valuable insights into the challenges and opportunities they face. This leads to higher patient engagement, better outcomes, and a more comprehensive marketing approach. On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Strategy and Analytics, Rich Briddock explore the significance patient journey mapping has in healthcare marketing and walk through how to effectively map the patient journey. Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
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| #64 - Adapting to Google's Push Towards Automation: The Importance of Broad Match | 07 Feb 2023 | 00:20:28 | |
Google is actively promoting the use of automation and AI in its advertising solutions. This shift is causing traditional "exact match" to become obsolete and the limitations of other keyword matching options are becoming increasingly apparent. To keep up with this change, advertisers are being pushed to use "broad match" type in their campaigns. On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and Director of Paid Media, Evan Ilgenfritz, discuss how Cardinal is approaching Google's shift to AI-powered solutions and share the results of our broad match campaigns. Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.facebook.com/CardinalDigitalMarketing
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| # 63 -AI and Mental Health: The Future of Care and Treatment featuring Chris Hemphill, Woebot Health | 31 Jan 2023 | 00:36:24 | |
AI technology is revolutionizing the way we approach mental health, including, increasing access to care, and improving patient outcomes. Join Cardinal's CEO, Alex Membrillo and Sr. Director, Commercial Intelligence at Woebot Health, Chris Hemphill as they take an in-depth look at the current and future state of AI in mental healthcare and the impact it has on the healthcare industry as a whole. | |||
| # 62 - Enhancing Lead Quality in Healthcare: The Google Ads Must-Do's | 24 Jan 2023 | 00:16:49 | |
Not every lead is a good lead, especially in the healthcare vertical. Without robust lead quality control measures, incoming leads may end up not converting into booked appointments, which wastes time and money. To increase lead quality, lead-to-sale conversion rates, and revenue in a CRM-less world, healthcare marketers must take control of their Google Ads accounts. On this episode of Ignite, our hosts, Cardinal CEO, Alex Membrillo, and Director of Paid Search, Alex Kemp, discuss tactical Google Ads strategies for improving lead quality. ADDITIONAL RESOURCES 3 Ways to Improve Google Ads Lead Quality for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/improve-google-ads-lead-quality/ How to Improve Lead Quality for Healthcare Organizations - Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
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| #169 - How Influencer Marketing is Changing Healthcare | 05 Aug 2025 | 00:23:39 | |
In this episode of Ignite, Cardinal CEO Alex Membrillo sits down with Pavllo Zengo, Vice President of Strategic Partnerships at The Influencer Marketing Factory, to explore how influencer and user-generated content marketing can build authentic trust and brand awareness in healthcare. You'll learn practical steps for launching successful campaigns, from setting clear goals and budgets to choosing the right partners and measuring what really matters. By tuning in, you'll gain actionable insights on leveraging real patient stories, maximizing your marketing investment, and creating content that resonates across platforms—helping you stand out in a competitive healthcare landscape.
Connect with Pavllo - https://www.linkedin.com/in/pzengo/ Performance Creative: The Key to Paid Media Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/ When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/ How to Set Smarter Healthcare Marketing Goals - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-goal-planning/ Healthcare Marketing Trends in 2025: Marketers Doing More - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2025/ | |||
| #61 - Healthcare Marketing on TikTok: The Future of Patient Engagement | 17 Jan 2023 | 00:10:52 | |
Healthcare consumer behavior is changing. Instead of going to a doctor, many turn to social media for help. According to a survey done by Charity RX, 1 in 5 Americans will consult TikTok for healthcare advice before their doctor. When it comes to sensitive health topics, people report feeling more comfortable seeking information virtually. To reach and engage this growing population, more healthcare providers are using TikTok as part of their marketing mix. On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and SVP of Strategy and Analytics, Rich Briddock, discuss the strategies and tactics that healthcare marketers can use to make the most of the TikTok, including: - The role TikTok plays in healthcare marketing Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
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| # 60 - Balancing Volume & CPA Priorities: The Dangers of Focusing on One Goal | 10 Jan 2023 | 00:16:47 | |
There are two common goals in healthcare marketing: increasing patient volume and decreasing cost per acquisition (CPA). As we enter the new year, it's important for organizations to find a balance between the two when determining their marketing strategy. On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and SVP of Strategy and Analytics, Rich Briddock, discuss: - The dangers of hyper-fixating on one goal Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
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| # 59 - How to Reach Patients in 2023: Insights from Michele Hart, BostonSight | 03 Jan 2023 | 00:25:18 | |
From print marketing to Google Ads and everything in between, Cardinal's CEO, Alex Membrillo, and Director of Marketing and Communications at BostonSight, Michele Hart, cover all aspects of the marketing mix. Join the two healthcare marketing experts as they discuss: BostonSight's marketing strategy for 2023, the impact a recessive economy has on the non-profit, tactics for reaching new providers and patients, and tips for a small budget.
7 Healthcare Marketing Trends for 2023 - Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
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| Goodbye 2022, Hello 2023 | 20 Dec 2022 | 00:03:43 | |
With 2022 coming to an end, join Cardinal's CEO, Alex Membrillo, as he reflects on this past year and prepares for 2023. Ignite Healthcare Marketing Podcast will be back in January, and we have a lot of great content in store, including healthcare marketing trends, tactical media recommendations, and guest appearances from healthcare experts around the country. See you in 2023! Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
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| # 58 - PPC & Google Ads in 2023: The Top Trends Your Healthcare Organization Needs to Know | 13 Dec 2022 | 00:18:14 | |
With 2023 right around the corner, it's time to consider the PPC & Google Ads trends that will have the biggest impact on search marketing and patient acquisition in the new year. The PPC ad landscape is changing as new channels and tools emerge. Advancements in AI and algorithmic have led to automated systems that can now deliver significant, never-before-seen capabilities to advertisers in the healthcare services space. While these newer systems provide a great deal of value, human oversight is still critical to ensure that leads actually turn into booked patients. On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and SVP of Strategy and Analytics, Rich Briddock, discuss the top PPC & Google Ads trends impacting the healthcare industry in 2023.
Healthcare PPC & Google Ads Marketing Trends in 2023 - 7 Healthcare Marketing Trends for 2023 - 3 Ways to Improve Google Ads Lead Quality for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/improve-google-ads-lead-quality/ Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
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| # 57 - Top SEO Trends Every Healthcare Organization Needs to Know in 2023 | 06 Dec 2022 | 00:23:11 | |
As the end of the year approaches, now it is the time to investigate the search engine optimization (SEO) trends that will make impact healthcare marketing in 2023. Google is continually refining its ranking algorithm, which means healthcare marketers must stay informed of the latest trends if they want to build a dependable patient pipeline. Join Cardinal's industry experts as we analyze where search is now and where it's headed in the new year. On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and Director of SEO, Operations, Jacquelyn Green, discuss the top SEO trends impacting the healthcare industry in 2023.
Top Healthcare SEO Trends for 2023 - 7 Healthcare Marketing Trends for 2023 - Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
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| # 56 - Is SEO Worth It? How to Measure SEO's Impact on Revenue | 29 Nov 2022 | 00:20:09 | |
It's vital for healthcare groups to build an organic presence on the search engine results page (SERP) if they want to reach potential patients. To get on the first page, they need to invest in SEO. However, many organizations struggle with SEO because they don't see an immediate return on their investment. SEO takes time to gain top ranking positions. Because of this, SEO campaigns are often cut during times of economic uncertainty. On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and Director of SEO, Operations, Jacquelyn Green, discuss: - Why SEO is hard to track ADDITIONAL RESOURCES: Your Blueprint for Measuring SEO Performance Across Multiple Locations - Why You Should Insist on an SEO Roadmap [+Template]- Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
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| # 55 - Robust Content: How to Improve SEO Rankings and the Patient Experience | 15 Nov 2022 | 00:12:15 | |
Compared to other search optimizations, the expansion of thin content can make the biggest impact for healthcare providers. Not only does robust, in-depth content improve patient experiences, but it also makes Google happy—ultimately improving rankings. On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and Director of SEO, Operations, Jacquelyn Green, share: ADDITIONAL RESOURCES: SEO Ranking Factor – How Thin Content Hurts Site Ranking and the Patient Experience - Google's Helpful Content Update & Impact on Healthcare - Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
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| # 54 - Do You Know What Your Patients Want? How to Create a Patient-centric Keyword Strategy | 08 Nov 2022 | 00:13:43 | |
Keyword research is essential to any successful SEO campaign. To conduct effective keyword research and develop a strong keyword strategy, it's vital that healthcare organizations have a deep understanding of their patients and how they search for information online. Understanding search intent can ensure that your content aligns with what patients are looking for. On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and Director of SEO, Technical & Strategy, John McAlpin, discuss: ADDITIONAL RESOURCES: Understanding User's Search Intent for Better Keyword Strategy - 4 Steps to Developing a Keyword Strategy That Drives Appointments - Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
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| # 53 - Brand Architecture: Which Strategy is Right for Your MSO? | 01 Nov 2022 | 00:11:41 | |
When a new management services organization (MSO) is formed and consolidates healthcare groups or later acquires additional brands, it's crucial that they have a solid multi-brand strategy. The discussion between having a house of brands vs. one brand structure is prevalent throughout the healthcare industry. To choose the best strategy, it's essential to understand each option. On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and SVP of Strategy and Analytics, Rich Briddock, discuss:
MSO Brand Management: One House vs. House of Brands - DSO Marketing: Branded House vs. House of Brands - Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
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| #168 - Why Your Healthcare Paid Social Isn't Engaging (And How to Fix It) | 29 Jul 2025 | 00:22:52 | |
Want to make social media work for your healthcare marketing strategy—even with today's privacy limitations? Join Cardinal's CGO, Lauren Leone, and Associate Media Director, Lisa Fisher, as they dive into how healthcare marketers can maximize the impact of social media advertising despite increasing privacy and tracking restrictions. You'll learn actionable strategies for building trust, nurturing patient relationships, and driving brand awareness using platform-native tools and creative approaches, even without website pixels. If you're looking for practical ways to engage audiences, diversify your social presence, and keep your marketing funnel strong in a privacy-first world, this episode is packed with valuable insights tailored just for you. RELATED RESOURCES How Meta's Data Restrictions Impact Healthcare Advertising Strategies - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/meta-announces-major-changes-healthcare-advertising/ 10 Ways to Succeed on Meta in 2025 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/10-ways-to-succeed-on-meta-in-2025/ Performance Creative: The Key to Paid Media Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ Get your free ticket to Scaling Up 2025: https://www.cardinaldigitalmarketing.com/scalingup-healthcare-performance-marketing-summit/ | |||
| # 52 - Google Helpful Content Update: How it Impacts Healthcare | 25 Oct 2022 | 00:17:03 | |
Google's latest "Helpful Content" update continues to prioritize user-centric content over articles written only for its algorithm. As a result, it has become increasingly important for healthcare organizations to have a robust full-funnel content strategy that answers patient questions at each stage of the patient journey while continuing to implement SEO best practices. On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and Director of SEO, Technical & Strategy, John McAlpin, discuss: ADDITIONAL RESOURCES: Google's Helpful Content Update & Impact on Healthcare - Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
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| #51 - Get Ready For 2023: How to Plan Your Digital Marketing Goals | 18 Oct 2022 | 00:20:51 | |
As Q4 begins, now is the time to evaluate your media performance and develop tangible goals to guide you in the new year. To create well-defined goals that guide your digital marketing strategy, it is important to understand why goal setting is important and what steps are needed to achieve them. On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and SVP of Strategy and Analytics, Rich Briddock discuss :
Google Ads Goal Planning – Get Ready for 2023 - Healthcare Annual Planning: Time for a Digital Makeover? - Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
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| #50 - Facebook Advertising In Healthcare: Is It Still Worth It? | 11 Oct 2022 | 00:21:34 | |
The release of iOS 14 had a major impact on Facebook advertisers. The update removed data availability and made it harder to target and build audiences. However, despite changes to the platform and new restrictions, Facebook is still a valuable tool for healthcare marketing. On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and SVP of Strategy and Analytics, Rich Briddock discuss : How to Engage Patients with a Full-Funnel Facebook Ads Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-facebook-ads-strategy/ Should Your Healthcare Organization Invest in Facebook Ads? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/should-healthcare-organization-invest-facebook-ads/ Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
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| #49 - How to Stop Wasting Money on Google Ads | 04 Oct 2022 | 00:12:50 | |
Due to current economic uncertainty, many healthcare groups have become more cautious with their budgets and are looking for ways to reduce ineffective marketing activities. By optimizing their PPC campaigns, healthcare organizations not only eliminate unnecessary spending but also improve campaign performance. On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and SVP of Strategy and Analytics, Rich Briddock and discuss :
ADDITIONAL RESOURCES: 6 Easy Google Ads Optimizations to Maximize Your Healthcare Budget - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/google-ads-optimizations-to-maximize-your-healthcare-budget/ How to Build Landing Pages that Improve Google Ads Performance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/landing-pages-improve-google-ads-performance/ Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
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| # 48 - How to Alleviate Staffing Shortages by Leveraging Marketing Technology | 27 Sep 2022 | 00:14:45 | |
The healthcare industry continues to face ongoing labor shortages which is resulting in employee burnout, poor operational efficiency, and low capacity limits. In order to mitigate the impact of staffing shortages, it is important to understand how marketing technology can help improve operational efficiencies and prevent turnover. On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, discuss: Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
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| # 47 - Healthcare Recruitment Strategies to Grow Your Provider Pipeline | 20 Sep 2022 | 00:13:33 | |
Due to nationwide staffing shortages, the healthcare industry continues to struggle with provider recruitment. An organization's ability to attract and retain skilled physicians and healthcare workers impacts its growth and the patient experience. The first step in developing a solid talent pipeline is creating a strong outreach program. On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, discuss:
5 Ways DSOs Can Build Better Relationships with Affiliates & Doctors- How DSOs Can Build Better Practice-Patient Relationships- Twitter https://twitter.com/CardinalDM
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| # 46 - Demand Capture vs Demand Generation: When to Make the Switch | 13 Sep 2022 | 00:14:23 | |
To meet ambitious growth goals, healthcare groups need to invest in demand generation media strategies. But before healthcare groups can begin demand generation efforts, they must first have a strong demand capture strategy. On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Strategy and Analytics, Rich Briddock discuss: ADDITIONAL RESOURCES: How to Engage Patients with a Full-Funnel Facebook Ads Strategy- Twitter https://twitter.com/CardinalDM
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| # 45 - Healthcare Marketing Analytics: How to Track Growth | 06 Sep 2022 | 00:21:29 | |
When a multi-location healthcare group is trying to grow, having an effective marketing analytics framework is essential. How can organizations with ambitious growth goals set themself up for good reporting? On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Strategy and Analytics, Rich Briddock, dive into the marketing analytics and reporting best practices for multi-location healthcare organizations that are trying to grow. https://twitter.com/CardinalDM
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| # 44 - How to Navigate Budget Cuts and Economic Uncertainty | 30 Aug 2022 | 00:10:54 | |
No matter the economic climate, there is value in understanding potential economic pressures and market challenges, as well as having a plan in place to overcome them. How can healthcare marketers create a business strategy that will maximize their budget and keep them aligned with leadership? On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, provide insight on where to focus, where to cut budgets and how to protect the patient pipeline. Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
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| # 43 - Scaling MSOs Post-Acquisition: How to Build A Repeatable Marketing Strategy | 23 Aug 2022 | 00:15:04 | |
When bringing a new MSO online, private equity groups and their partners need a repeatable marketing strategy that they can easily scale across acquisitions. Proper planning at this stage ensures that they'll have a digital marketing foundation that can grow with them and allow them to maximize efficiencies. On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, break down our playbook for building a digital marketing foundation that effectively scales MSOs post-acquisition. Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
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| #167 - How Earned Media Builds Trust When AI Can't | 15 Jul 2025 | 00:17:57 | |
In this episode of Ignite, Cardinal CEO Alex Membrillo chats with Genevieve Branco, Marketing and Communications Director at Adventist Health, about how healthcare marketers can drive patient acquisition and build brand trust—even with limited resources. You'll learn why authentic storytelling and earned media are more valuable than ever, how to align closely with operations teams, and how to measure your marketing impact across channels. Most importantly, you'll walk away with strategies to do more with less, prioritize genuine human connection, and create integrated campaigns that truly move the needle for your organization. RELATED RESOURCES Connect with Genevieve - https://www.linkedin.com/in/genevievebranco/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ Healthcare Marketing Strategies During A Recession - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-strategies-during-recession/ When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/ Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/ | |||
| # 42 - De Novo Marketing Strategy to Maximize Profitability on Day One | 16 Aug 2022 | 00:10:12 | |
As your healthcare group expands, you need de novo offices to be profitable from day one. This means it is imperative to have an effective marketing strategy before your new office opens. But where do you start? On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, discuss how to develop a de novo marketing strategy that will help your multi-location healthcare group establish a digital presence, attract-high quality traffic, and maximize profitably on day one. Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
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| #41 - Your First 90 Days: What Healthcare Marketing Leaders Need to Know | 09 Aug 2022 | 00:16:50 | |
The first 90 days are pivotal to all new healthcare chief marketing officers (CMOs). How can you ensure that you're in alignment with your executive team and meeting expectations? On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, breakdown what the first 90 days as CMO of a healthcare organization should look like and what are the top priorities to focus on during that time. Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/
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| BONUS: Evolving Our Agency With You In Mind | 29 Mar 2022 | 00:05:34 | |
We've been MIA, but that's because we are evolving! Our mission is to help healthcare organizations reach and engage new patients, so they can get the care they need. With this in mind, our main focus has been developing a new website, creating new content for high-growth healthcare organizations, and expanding our service offerings. We'll be back in 2 months, ready to share more healthcare marketing tips, best practices, and strategies to optimize your digital marketing performance. https://twitter.com/CardinalDM https://www.facebook.com/CardinalDigitalMarketing https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/ | |||