Explore every episode of the podcast iGaming Daily

In today’s episode of iGaming Daily, host Fernando Noodt is joined by Ted Orme-Claye, and Joe Streeter discuss potential UK gambling tax increases ahead of the autumn budget and how rising costs threaten retail betting and industry jobs.

Key Points

• Potential Tax Hike: Reports suggest Machine Games Duty (MGD) could rise from 20% to 25%.
• Scrutiny on Tax Data: Reports from Guido Fawkes questioned the evidence behind campaign calls for a 40% tax rate.
• Job Cuts Confirmed: Flutter Entertainment announced 1,400 redundancies in the UK and Ireland due to existing tax burdens.
• Threat to Horse Racing: Higher taxes and shop closures risk cutting vital funding, media rights, and sponsorships for British racing.
• High Retail Risk: Industry experts warn that ongoing tax uncertainty places high-street betting shops at serious risk of extinction.

Host: Fernando Noodt
Guests: Ted Orme-Claye & Joe Streeter
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

This episode explores the recent job cuts at Flutter due to UK tax hikes, the broader implications for the UK gambling industry, and the political landscape influencing these changes. Join us as we analyse the impact of government decisions on industry health and employment.

Key Topics

• Flutter's restructuring and job cuts due to UK tax hikes
• The impact of remote gaming duty increase on the industry
• Political and economic factors influencing UK gambling regulation
• Industry response and future outlook amidst regulatory pressures
• The broader economic and employment implications for the UK

Host: Charlie Horner
Guests: Ted Menmuir & Joe Streeter
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, we explore the complexities of Spain's gambling market, including regulatory challenges, market dynamics, and future prospects, with insights from Ted Menmuir.

Key Topics

• Regulatory challenges in Spain's gambling market
• Impact of political changes on gambling regulation
• Key projects of the DGOJ including deposit limits and detection algorithms
• Market competitiveness and challenger brands in Spain
• Long-term prospects for foreign and domestic operators in Spain

Host: Charlie Horner
Guests: Ted Menmuir
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

This episode explores the UK National Audit Office’s (NAO) study into the Fourth National Lottery Licence, examining its scope, wider implications, and the performance of current operator Allwyn. We analyse how regulatory oversight, public perception, and macroeconomic conditions influence ticket sales, returns to good causes, and overall trust in the system.

Key Topics

• Scope of the NAO study and its focus on the Department for Culture, Media and Sport
• The initial ambitious targets set by Allwyn and their current status
• Impact of macroeconomic factors on lottery ticket sales and donations
• Legal challenges faced by Allwyn and their effects on operations
• Responsibility sharing among operator, gambling commission, and government
• Public perception of the lottery and its social contribution
• Potential effects of the NAO study on confidence in regulatory oversight
• Comparison of the UK lottery with international practices

Host: Fernando Noodt
Guests: Ted Orme-Claye & Viktor Kayed
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

This episode features an in-depth discussion on Entain's Q3 performance, industry challenges, and strategic outlook amidst regulatory pressures and market shifts. Experts analyse financial results, regulatory impacts in Brazil and the UK, and BetMGM's US growth, providing valuable insights for investors and industry followers.

Key Topics

• Entain's Q3 financial results and outlook
• Impact of UK and Brazil regulations on gambling operators
• BetMGM's growth and US market strategy
• Industry lobbying against tax increases and job impact
• Market share shifts in online gambling in UK, New Zealand, Spain, and Canada

Host: Charlie Horner
Guests: Patrick Killeen & Conor Porter
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

This episode explores the recent acquisition of Betdaq by Matchbook, the state of the UK betting exchange market, and the potential impact of prediction markets on the industry. Experts discuss market consolidation, growth opportunities, and future trends in betting exchanges.

Key Topics

• Matchbook's takeover of Betdaq 
• State of the UK betting exchange market
• Impact of prediction markets on industry growth
• Market consolidation and competition
• Liquidity and customer base integration
• Potential for industry revival through innovation

Host: Fernando Noodt
Guests: Patrick Killeen & Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, we explore the potential for a common EU tax on online gambling, the political and economic factors influencing EU budget negotiations, and what this means for the iGaming industry. Our guests discuss the current draft of the EU budget, the support and opposition from various member states, and the future prospects of gambling taxation within the EU.

Key Topics

• EU budget negotiations and the absence of a gambling tax in the initial draft
• Support for common taxes on emissions, consumption, and carbon offsetting
• Opposition from Malta and other countries with significant iGaming industries
• Potential for future inclusion of gambling taxes in subsequent budget cycles
• The influence of member states' economic conditions on tax support
• The role of political blocs and national interests in EU funding decisions
• The impact of macroeconomic pressures on EU fiscal policy
• The importance of lobbying and advocacy in shaping EU tax policy
• The relationship between gambling industry fragmentation and EU regulation
• Future prospects for a unified EU approach to gambling taxation

Host: Charlie Horner
Guests: Ted Menmuir & Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, we explore the Nordic Compass initiative, a proposed unified Nordic stock exchange aimed at increasing liquidity and competitiveness for Scandinavian companies. We discuss the economic, regulatory, and industry implications of this project, featuring insights from industry experts.

Key Topics

• Nordic Compass Alliance: Its origins, leadership, and core objectives
• Unified Regional Exchange: Potential benefits for Scandinavian capital markets
• European Regulatory & Market Fragmentation: The structural hurdles facing European PLCs
• Capital Flight: The impact of Eurozone businesses migrating listings to the US
• iGaming Perspectives: Industry reactions from Betsson and Better Collective
• EU Economic Policy: How the 2028–2034 EU budget cycle influences market integration
• Norway's EEA Status: The role of non-EU EEA membership in Nordic financial cohesion
• Future Outlook: Strategies to restore competitiveness across European and Nordic markets

Host: Charlie Horner
Guests: Ted Menmuir & Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, football star Niklas Süle shares his journey from professional football to entrepreneurship in the gaming industry. Discover how his sports experience influences his approach to business, game development, and fan engagement.

Key Topics

• Niklas Süle's transition from professional football to gaming entrepreneurship
• The influence of football leadership skills on business management
• Development of mobile and iGaming products by Games & Leaves
• Fan engagement strategies learned from football applied to gaming
• The importance of product quality over marketing hype in gaming
• Challenges of shifting from mobile games to iGaming
• Team diversity and collaboration in business and sports
• The role of passion and drive in career transitions
• Future plans for Games & Leaves and new game development
• Insights into the sports industry and gaming crossover

Host: Joe Streeter
Guest: Niklas Süle
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, we explore the evolving landscape of crypto and payment infrastructure in the iGaming industry with experts from Payhound.com Discover how crypto is solving key challenges, the importance of seamless payment systems, and the future of cross-border transactions.

Key Topics

• Crypto's utility in iGaming
• Impact of (MiCA) legislation on payments
• Crypto treasury management
• Cross-border payment challenges
• Player experience and payment speed
• Crypto onramps and offramps
• Partnerships with sports clubs for branding
• Cost considerations in payment processing

Host: Fernando Noodt
Guests: David Kicks & Peter Woodfine
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, we explore the recent financial performance of Ladbrokes in Ireland, the impact of new regulations, and the broader implications for the Irish gambling market. Join us as we analyse industry trends, regulatory changes, and strategic responses from major operators.

Key Topics

• Ladbrokes financial performance in 2025
• Impact of Irish gambling regulations
• Entain's cost-cutting and strategic shifts
• Retail closures and online growth
• Market comparison between UK and Ireland
• Regulatory authority of Ireland (GRA)
• Industry response to regulatory changes
• Future outlook for Irish betting industry

Host: Charlie Horner
Guests: Ted Orme-Claye & Patrick Killeen
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, we explore how MOFO is revolutionising iGaming content with trend-driven, instant games that capture player attention. Jessica Collins and Jennie Strandberg share insights on their bold approach, balancing evergreen and timely content, and how they make noise in a competitive industry.

Key Topics

• MOFO's disruptive approach to iGaming content
• Balancing evergreen and trending casino games
• The importance of making noise and visibility
• Trend detection and rapid game development
• Customising games for individual casinos
• The role of pop culture and current events
• The bravery to be provocative and edgy
• Predicting trends and forecasting content
• The dual strategy of evergreen and timely content
• Using geolocation and player data for targeted games

Host: Fernando Noodt
Guests: Jessica Collins & Jennie Strandberg
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, we explore the latest UK tax data on betting and gaming, the potential impact of doubling machine game duty, and the legal case involving Jumpman Gaming. Our experts analyse what these developments mean for the industry and government policy.

Key Topics

• UK tax receipts from betting and gaming
• Impact of doubling machine game duty
• Legal case of Jumpman Gaming and remote gaming duty
• Government's approach to gambling regulation
• Industry response to tax policy changes

Host: Charlie Horner
Guests: Martyn Elliott & Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, Pini Yakuel, CEO of Optimove, discusses how AI and positionless marketing are transforming iGaming. Discover how these innovations enable smaller teams to compete with larger operators and reshape organisational structures.

 Key Topics

• The concept of positionless marketing and its origins
• How AI accelerates marketing processes and decision-making
• Restructuring organizations for AI-driven marketing
• Case examples of AI enabling smaller operators to compete
• The future of AI agents as CRM employees

Host: Charlie Horner
Guest: Pini Yakuel
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

This episode explores the increasing pressure on social media platforms from gambling trade bodies, focusing on legal actions and regulatory challenges related to illegal gambling advertising. Experts discuss the responsibilities of platforms like Meta and Google, the impact of recent lawsuits, and the broader implications for online advertising and consumer protection.

Key Topics

• Legal action against Meta and other platforms for illegal gambling ads
• The responsibility of social media companies in regulating gambling advertising
• The impact of Dutch trade bodies' lawsuit on online advertising
• Broader regulatory challenges in the global online gambling industry
• The role of enforcement and fines in shaping platform behavior
• The influence of international markets like Brazil and Argentina on regulation
• The use of mental models and frameworks in understanding platform accountability
• Potential precedents set by Dutch lawsuit for European regulation

Host: Fernando Noodt
Guests: Ted Menmuir & Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

This episode explores the complex legal landscape of prediction markets in the US, recent court cases involving Kalshi, and the implications for the industry. Additionally, it covers DraftKings CEO Jason Robbins' stance on responsible gambling amidst media scrutiny.

Key Topics

• Legal challenges faced by Kalshi in Ohio and Tennessee
• The circuit split and potential Supreme Court review
• Economic consequences and regulatory implications
• DraftKings' approach to responsible gambling amidst media scrutiny
• The rapid evolution of prediction markets and regulatory responses

Host: Charlie Horner
Guests: Adam Candee
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

This episode explores the potential doubling of machine games duty in the UK, its implications for land-based operators, and the broader impact on the gambling industry and sports sponsorships. Experts discuss government pressures, industry responses, and future outlooks.

Key Topics

• Potential doubling of machine games duty in the UK
• Implications for land-based betting shops and closures
• Government support and industry lobbying efforts
• Impact on sports sponsorships and racing industries
• Industry response to tax hikes and regulatory pressures
• Future outlook for online and retail gambling sectors

Host: Fernando Noodt
Guests: Christian Lee & Patrick Killeen
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

This episode explores Brazil's sudden ban on the regulated betting industry, the political motivations behind it, and its potential impact on the market, sports, and illegal betting activities. Experts discuss the legal, economic, and social implications of Lula's decision and what the future might hold for Brazil's gambling landscape.

Key Topics

• Brazil's sudden ban on regulated betting industry
• Political motivations behind Lula's decision
• Legal and economic implications for operators
• Impact on sports sponsorship and football clubs
• Rise of illegal betting market post-ban
• Future prospects for gambling regulation in Brazil

Host: Fernando Noodt
Guests: Lucia Gando & Ted Menmuir
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, we explore Brazil's potential ban on online gambling, the political motivations behind it, and its economic implications. Join us as we analyse the rapid escalation of the situation and what it means for the industry and the country's economy.

Key Topics

• Brazil's potential ban on online gambling
• Political motivations behind Lula's stance
• Economic impact of banning gambling
• Illegal vs. legal gambling markets in Brazil
• Industry response to regulatory threats
• Election influence on gambling legislation
• Economic contributions of the gambling sector
• Legal challenges and future outlook

Host: Charlie Horner
Guests: Leonardo Biazzi & Elisa Marcante
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

This episode explores the evolving landscape of prediction markets, focusing on Polymarket's efforts to gain regulatory acceptance in Europe and the US. We discuss the regulatory challenges, strategic lobbying, and potential market expansion, providing insights into the future of prediction markets in the global betting industry.

Key Topic

• Polymarket's lobbying efforts in Europe and UK
• Regulatory classification of prediction markets as financial services
• Differences between US and European regulation of prediction markets
• Potential market expansion and audience in Europe
• Societal and regulatory concerns around prediction markets

Host: Fernando Noodt
Guests: Ted Menmuir & Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, we explore the rapid growth of sweepstakes casinos, their unique demographics, and what the future holds for this emerging vertical in the iGaming industry. Guest Alexandre Tomic shares exclusive data insights and discusses regulatory challenges and opportunities.

Key Topics

• Growth of sweepstakes casinos in the US and Europe
• Data insights from Alea platform showing rapid expansion
• Differences between real money gaming and sweepstakes
• Demographics and player behaviour in sweepstakes
• Importance of account management for success
• Emerging verticals and future opportunities
• Regulatory challenges and market shifts
• Impact of regulation on innovation and growth

Host: Charlie Horner
Guest: Alexandre Tomic
Producer: Anaya McDonald
Editor: Anaya McDonald

Heading to SBC Summit in Lisbon check out Alexandre Tomics panel: Beyond the Hype: What the Data Really Says About Sweepstakes  https://sbcevents.com/sbc-summit/agenda/?selectedSession=4ggrg7qmrcpkrv8my0nxffjf5q
Track: Global & Emerging Markets Stage - Western Europe - Stage 2
Date: Wed 30 September 2026

Time: 11:40 - 12:00 BST

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In this episode, industry experts discuss the potential impact of increased machine game duty on retail betting shops, government policy, and the future of gambling regulation. They explore the economic and social implications of regulatory changes and industry responses.

Key Topics

• Impact of machine game duty on retail betting shops
• Government policy and tax proposals for gambling
• Industry response to regulatory changes
• Economic and social implications of gambling regulation
• The decline of high street betting shops and industry adaptation

Host: Charlie Horner
Guests: Joe Streeter & Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, Dmitry Starostenkov, CEO of Evenbeter, discusses the company's rebrand, expansion into online casino, and strategic growth plans amidst industry challenges. Learn about their product innovations, market expansion, and future outlook in the evolving iGaming landscape.

Key Topics

• Rebranding to reflect organisational growth and product expansion
• The importance of continuous development and evolution in iGaming products
• Strategic expansion into online casino and geographic markets
• Addressing market gaps with new product offerings like OneClick Casino
• Navigating regulatory challenges in key markets like Nordics and US
• The convergence of poker and casino markets and new opportunities
• Building partnerships and deepening client relationships post-rebrand
• Future product roadmap and growth strategies for 2027

Host: Charlie Horner
Guests: Dmitry Starostenkov, CEO at Evenbeter
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

Senior leaders and founders across iGaming are facing increasingly difficult decisions, from managing teams and navigating business pressures to responding to a rapidly changing industry.

On this episode of iGaming Daily, host Charlie Horner is joined by Leo Judkins, founder of iGaming Leader, to discuss the challenges facing senior leaders and the value of having a trusted peer network to help navigate difficult decisions.

Leo explains how his Leadership Hot Seats session at SBC Leaders Summit is designed to give leaders a space to bring a live business challenge to a group of peers, receive feedback and leave with an actionable decision.

The conversation explores why leaders can become trapped in an inward-facing “echo chamber”, the importance of outside perspectives, and why authenticity and curiosity are becoming increasingly important qualities for iGaming leaders.

Key Topics

• The challenges facing iGaming leaders in 2026
• Why founders and CEOs need a genuine sounding board
• How the Leadership Hot Seats session at SBC Leaders Summit will work
• Using peer-to-peer feedback to tackle live business decisions
• Why leaders should go “narrow and deep” rather than “wide and shallow”
• The value of outside perspectives when making difficult decisions
• Leadership pressures including cost-cutting, team reductions and business changes
• Why leaders can become trapped in an echo chamber
• The growing demand for authenticity in the iGaming industry
• Why curiosity is an important leadership trait
• Looking beyond your own business and industry for new perspectives
• The role of masterminds and confidants in senior leadership

As live casino continues to evolve, operators and providers are facing growing pressure to deliver more personalised, localised and multi-branded experiences while maintaining reliable, real-time streaming.

On this episode of iGaming Daily, host Charlie Horner is joined by Oliver Lietz, Founder & CEO of nanocosmos, and Chris Strijbosch, VP Business Development at nanocosmos, to discuss the changing demands of live casino and how technology can help operators scale their operations.

Oliver and Chris explain how live casino has developed from simple single-studio setups into complex multi-studio environments serving different markets, brands and languages. The pair discuss the challenges created by physical studio space, hardware, human resources and global connectivity, as well as how cloud-based solutions can simplify and scale these operations.

The discussion also explores NanoStudio Chroma and how Chroma Key technology can allow the same live content to be multi-branded for different operators, markets and audiences without requiring additional physical studio space for every variation.

Oliver and Chris also look at the importance of speed, creativity and agility, the role of AI in personalisation and localisation, and the future of real-time live video in iGaming.

Key Topics:

• The evolution of live casino from simpler setups to increasingly complex multi-studio environments.
• The move towards personalisation, customisation and localisation.
• The challenges around space, hardware, human resources and operational complexity.
• NanoStudio Chroma and its ability to multi-brand content without multiplying the physical studio setup.
• The importance of speed, creativity and agility.
• Latency and real-time streaming.
• AI's potential role in captions, translations, video improvements, diagnostics and security.

AI isn't just helping iGaming marketers work faster  it's beginning to change how they work altogether.

On today's episode of iGaming Daily, Fernando Noodt is joined by Rony Vexelman, VP of Marketing at Optimove, and Shai Frank, SVP of Product and GM of the Americas at Optimove, to explore how artificial intelligence and AI agents are transforming CRM and player engagement.

Rony explains how marketers are increasingly moving from manually executing individual tasks to working alongside AI agents, while Shai explores a future where marketers define the outcomes they want and AI handles more of the execution.

The conversation also examines how Optimove's MCP allows tools including ChatGPT, Claude and Microsoft Copilot to interact with the Optimove platform combining CRM information with data warehouses, project management tools and other parts of an operator's technology stack.

From automatically building campaigns and audiences to checking marketing materials for compliance, the pair share examples of how operators are already using AI to automate workflows that previously required significant manual work.

Shai also explains how AI could remove traditional bottlenecks around content creation and QA, allowing operators to create and test levels of personalisation that previously weren't practical.

Finally, the conversation turns to Optigenie, Optimove's in-platform AI experience, and what an AI-first future could mean for the traditional software interface itself.

iGaming Daily is brought to you by Optimove, the creator of Positionless Marketing and player engagement solutions for iGaming and sports betting operators.

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#iGaming #ArtificialIntelligence #CRM #Marketing #Optimove

Malta has been at the heart of the global iGaming industry for more than two decades but with new jurisdictions emerging and competition increasing, how does the island stay ahead?

On today’s episode of iGaming Daily, supported by Optimove, Charlie Horner is joined by Ivan Filletti, CEO of GamingMalta, to discuss the island’s strategy for maintaining its position as one of the world’s leading gaming destinations.

Ivan explains the thinking behind the Make It in Malta campaign, which brings together GamingMalta, the Malta Gaming Authority, Bank of Valletta, Malta Enterprise and Identità to offer companies a more unified route into the Maltese ecosystem.

The pair also discuss the value of the MGA licence, Malta’s relationship between policymakers and the industry, how government policy has adapted to support international talent, and why GamingMalta believes collaboration remains one of the island’s biggest advantages.

Looking ahead, Ivan also outlines GamingMalta’s Vision 2050 ambitions and how esports, video game development, AI and immersive technologies could play an increasingly important role in the country’s gaming ecosystem.

GamingMalta will be at SBC Summit Lisbon, where delegates can meet the team and wider Maltese delegation in Hall 2, Booth 251.

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

#iGaming #Malta #GamingMalta #SBCSummit #GamblingIndustry

Finland’s gambling market is set for a major transformation as the country moves from a long-standing monopoly to a competitive licensing model in July 2027.

On this episode of iGaming Daily, host Fernando Noodt is joined by Jonas Reuter, EVP, Veikkaus International Business and Chairman Fennica Gaming Ltd, to discuss Finland’s upcoming market opening, Fennica Gaming’s international expansion and how its experience operating in regulated markets could give it a competitive advantage.

Things discussed:

• Finland’s transition from a gambling monopoly to a competitive licensing model
• The expected July 2027 market opening
• Fennica Gaming’s international expansion
• Fennica Gaming’s regulated-market DNA
• How regulation could become a competitive advantage
• The company’s approach to game development
• Nordic and Finnish values behind the Fennica Gaming brand
• The importance of partnerships in Finland’s new market
• Fennica Gaming’s lottery digitalisation expertise
• The future of regulation and international gambling markets

Watch the full discussion to hear how Fennica Gaming plans to approach Finland’s new competitive gambling market.

Supported by Optimove.

As iGaming regulation continues to tighten across global markets, operators are facing growing pressure to remain compliant while maintaining a commercially viable business.

On this episode of iGaming Daily, host Charlie Horner is joined by Mike de Graaff, Chief Compliance Officer at BetComply, to discuss the growing complexity of regulation and the challenges facing operators in regulated markets.

Mike explains why regulatory changes are becoming a full-time job for operators, the impact of compliance requirements on the player experience, and how increased regulation can push customers towards unlicensed operators.

The discussion also explores the opportunities and challenges presented by newly regulated markets, including Alberta, Finland and New Zealand, with Mike questioning whether some regulatory frameworks could make it difficult for licensed operators to compete.

The pair also discuss the importance of trust between regulators and operators, the risks of failing to report incidents, and why transparency should be central to entering new regulated markets.

Topics covered:
• The growing complexity of iGaming regulation
• Compliance vs commercial viability
• Regulation and the threat of the black market
• Prediction markets and changing player behaviour
• Alberta's newly regulated market
• Why Mike calls Finland "dead on arrival"
• New Zealand's licensing model
• Building trust between operators and regulators
• Advice for operators entering new markets

Listen to the full episode of iGaming Daily for the latest discussion on regulation, compliance and market opportunities across the global gambling industry.

Supported by Optimove.

This episode explores the controversy surrounding Premier League clubs' partnerships with unlicenced gambling operators, the effectiveness of geographical restrictions, and the potential impact of upcoming UK legislation on sports sponsorships.

Key Topics

• The scrutiny over Premier League partnerships with unlicensed gambling operators
• The effectiveness of geographical restrictions and geofencing
• Entain's advocacy for regulated gambling sponsorships
• The impact of UK legislation on sports sponsorships
• The international reach of the Premier League and its implications
• The use of VPNs to bypass geographical restrictions
• The responsibilities of football clubs in vetting sponsors
• The potential effects of a ban on unlicensed gambling sponsorships in the UK
• The ongoing debate about consumer protection and responsible gambling
• The future landscape of betting sponsorships in British sports

Host: Fernando Noodt
Guests: Christian Lee & Patrick Killeen
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, we explore Bet365's strategic shifts, including layoffs in Europe and expansion in North America, and what this reveals about the global betting industry's direction amid regulatory pressures and market opportunities.

Key Topics

• Bet365's layoffs in Europe and expansion in North America
• Impact of European regulation and tax increases on betting companies
• Bet365's market share growth in the US and Canada
• Strategic shift from European to North American markets
• Industry implications of job cuts and market expansion
• Regulatory pressures and their effects on European betting firms
• Bet365's partnerships and product launches in North America
• Long-term industry trends and company strategies

Host: Fernando Noodt
Guests: Tom Nightingale & Patrick Killeen
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

This episode explores Brazil's evolving gambling legislation under President Lula da Silva, focusing on potential bans, restrictions, and the impact on the legal and illegal markets. Experts discuss the political motives, industry implications, and future outlook amid upcoming elections.

Key Topics

• President Lula da Silva's stance on gambling
• Legislative proposals and regulatory changes
• Impact on legal and illegal gambling markets
• Advertising restrictions and sponsorship bans
• Political motives behind gambling legislation
• Implications for sports and online casinos
• Industry response and adaptation strategies
• Potential consequences for Brazilian sports funding
• Role of illegal operators and enforcement challenges
• Future outlook for Brazil's gambling industry

Host: Fernando Noodt
Guests: Ana Maria Menezes & Leonardo Biazzi
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, Charlie Horner and iGaming Expert Editor Joe Streeter discuss the potential for EU-wide harmonisation of online gambling regulation, including taxes, AML, and responsible gaming standards. They explore the political landscape, key proposals, and the implications for operators across Europe.

 Key Topics

• EU-wide gambling tax proposals and their feasibility
• The role of key figures like Victor Negrescu in pushing for harmonisation
• Challenges in defining gambling across European nations
• The impact of regulation on licenced and unlicenced operators
• Potential benefits of harmonised standards for player protection
• Steps required for EU legislation to be enacted
• Risks of increased regulation leading to more unlicensed activity

Learn how to integrate responsible gaming into your marketing strategy with a masterclass led by Arjan Korstjens on Thursday 1 October. Get yourself a conference pass by visiting https://sbcevents.com/sbc-summit/masterclasses/

Host: Charlie Horner
Guest: Joe Streeter
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, we explore the significant legal developments surrounding prediction market sports contracts in the US, focusing on a case that could reshape the online gambling sector. Join us as we analyse the implications of the case reaching the Supreme Court and what it means for the future of sports betting and prediction markets.

Key Topics

• Legal status of prediction market sports contracts
• Court case involving New Jersey and prediction markets
• Split decisions between the third and ninth circuits
• Implications of the case for US sports betting regulation
• Potential impact of Supreme Court ruling on prediction markets
• Federal vs state authority in gambling regulation
• Prediction markets' role in the US gambling industry
• Timeline and process for Supreme Court review

Want to find out more about Prediction Markets? The Global Prediction Market Forum is being held in Lisbon on 1 October. Visit

sbcevents.com/global-prediction-markets-forum for more details.

Host: Charlie Horner
Guest: Tom Nightingale
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

This episode explores the recent developments in Dutch online gambling regulation, including the proposed advertising ban, market challenges, and future outlook. Featuring insights from industry experts Ted Menmuir and Christian Lee, it provides a comprehensive overview of the evolving landscape.

Key Topics

• Dutch gambling market history and recent changes
• Proposed comprehensive ban on gambling advertising
• Market challenges including black market encroachment
• Regulatory overreach and duty of care issues
• Industry response and future outlook for Dutch gambling

Host: Charlie Horner
Guests: Ted Menmuir & Christian Lee
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

This episode explores the recent merger between Lottomatica and CIRSA, analysing its implications for the global gambling industry, market strategies, and the role of private equity giant Blackstone. Join us as we dissect the deal's potential to reshape industry rankings and market dynamics.

Key Topics

• Details of the Lottomatica and CIRSA merger
• Market implications for Italy, Spain, and Latin America
• Role of Blackstone in the deal and its strategic importance
• Potential industry rankings and valuation impacts
• Regulatory hurdles and international expansion strategies

Host: Fernando Noodt
Guests: Ted Menmuir & Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, Fernando Noodt and Ted Menmuir analyse Buzz Bingo's recent financial results, exploring its strategic responses to UK economic and regulatory pressures, and its focus on engaging Gen Z consumers. They discuss how Buzz is navigating the complex UK gambling landscape and what it means for the industry.

Key Topics

• Buzz Bingo's financial performance and growth
• Impact of UK economic turbulence on gambling
• Buzz Bingo's strategic transformation and omnichannel approach
• Engagement with Gen Z consumers
• Challenges of profitability in the UK gambling industry
• Comparison with other UK gambling operators
• Management's focus on long-term growth
• Market share and industry positioning

Host: Fernando Noodt
Guest: Ted Menmuir
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, we explore the recent developments in UK gambling policy, focusing on Gordon Brown's proposals for increased taxes and the transition of frontline gambling support services to NHS England. We analyse the implications for the industry, public health, and regulatory frameworks.

Key Topics

• Gordon Brown's proposals for increased gambling taxes
• Transition of frontline gambling support services to NHS England
• Impact of gambling levy changes on industry and public health
• Political and ideological influences on gambling regulation
• GamCare's role and challenges in the new funding structure

Host: Charlie Horner
Guests: Andrew McCarron & Ted Menmuir
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, Fernando Noodt and Tom Nightingale delve into the latest developments in prediction markets, focusing on the contentious US regulatory landscape. They explore the recent CFTC committee meeting, the debate over federal versus state regulation, and what the future holds for prediction markets in gambling and politics.

Key Topics

• The recent CFTC advisory committee meeting and its implications
• The debate over federal versus state regulation of prediction markets
• Market manipulation and integrity concerns in prediction markets
• The role of major companies like Kalshi, Polymarket, DraftKings, and FanDuel
• Legal battles and court cases shaping prediction market regulation
• The impact of prediction markets on sports betting and politics
• Potential future regulatory frameworks and industry developments

Host: Fernando Noodt
Guests: Tom Nightingale
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

This episode explores the recent appointment of Phil Walker as interim CEO of Allwyn UK amidst political scrutiny and industry challenges. We analyse the implications for the UK National Lottery, political influences, and future prospects for Allwyn UK.

Key Topics

• Leadership transition at Allwyn UK
• Political concerns over new CEO appointment
• Impacts of industry background on public perception
• Upgrades and modernization of the UK National Lottery
• Government and political influence on gambling regulation
• Strategic goals for doubling lottery returns
• Challenges of engaging the public in a digital age
• Future prospects and potential reforms for Allwyn UK
• Role of political scrutiny in industry leadership decisions

Host: Fernando Noodt
Guests: Ted Orme-Claye & Ted Menmuir
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, we explore Kenneth Dart's strategic investments in the gambling industry, including his recent stake in evolution and Flutter, and what this signals about industry confidence and future trends.

Key Topics

• Kenneth Dart's investment in evolution and Flutter
• Implications of Dart's stake for industry confidence
• Swedish law and takeover thresholds
• Dart's long-term investment strategy in gambling stocks
• Market reactions and industry outlook

Host: Charlie Horner
Guests: Ted Orme-Claye & Patrick Killeen
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, we analyse Better Collective's recent performance, strategic shifts, and the evolving US and international markets. We explore how the company is navigating economic challenges, technological innovations, and competitive pressures in the iGaming industry.

Key Topics

• Better Collective's US media engine recovery
• Impact of international markets on profits
• North American assets and revenue streams
• Role of prediction markets in growth
• Operational and strategic priorities for 2023-2026
• Use of AI for cost reduction and efficiency
• Market competition from Genius Sports and Sportradar
• Regional performance differences in Europe and Latam
• Long-term sustainability of revenue models
• Industry challenges and future outlook

Host: Charlie Horner
Guests: Ted Orme-Claye & Ted Menmuir
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

This episode explores the recent gambling reform bill passed in Australia, focusing on advertising restrictions, political negotiations, and industry implications. Join us as we analyse the key changes, stakeholder perspectives, and future directions of gambling regulation in Australia.

Key Topics

• Details of the Interactive Gambling Amendment Bill 2026
• Impact of advertising restrictions on the industry
• Political negotiations and stakeholder compromises
• The role of federal and state regulation
• Public health concerns and societal impacts
• Industry response and future challenges

Host: Charlie Horner
Guests: Ted Orme-Claye & Ted Menmuir
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, we explore the complex political landscape surrounding Brazil's Bets Law, including recent developments, key political figures, and the industry's response amid upcoming elections.

Key Topics

• Political influence on gambling regulation in Brazil
• Impact of Lula da Silva's policies on the betting industry
• Role of key political figures like Tarcísio de Freitas and Flávio Bolsonaro
• Public perception and social reasons for betting in Brazil
• Industry response to regulatory uncertainty and upcoming elections

Host: Fernando Noodt
Guests: Ana Maria Menezes & Leonardo Biazzi
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

This episode explores recent media reports regarding the closure of Montenegro-based online betting site Tether.bet, its alleged links to UK political figures, and the broader regulatory challenges facing the industry. Featuring insights from SBC's Media Director Martyn Elliott and Editor-at-Large Ted Menmuir, the discussion examines the ongoing regulatory scrutiny, the role of offshore payment processing, and calls for formal UK investigations.

Key Topics

• The Sunday Times investigation into Tether.bet and reported links to political donors
• Regulatory challenges surrounding offshore crypto gambling platforms
• Political scrutiny concerning Reform UK donations and Parliamentary Standards inquiries
• Allegations regarding payment intermediaries in unlicensed markets
• Calls by the Labour Party for Gambling Commission and FCA investigations
• The role of investigative journalism in gambling regulatory enforcement

Host: Charlie Horner
Guests: Martyn Elliott & Ted Menmuir
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, we explore Finland's upcoming regulated gambling market, focusing on the recent overturning of the absurd slot tax proposal by the Supreme Court, and discuss the implications for market regulation, channelisation, and industry adaptation.

Key Topics

• Finland's slot tax proposal and its overturning by the Supreme Court
• Implications of the tax ruling on Finland's gambling market
• The role of the Supreme Administrative Court in gambling regulation
• Channelisation challenges and offshore competition in Finland
• Lessons from Swedish and Dutch gambling regulation models
• The importance of stakeholder trust and collaboration in regulation
• Potential market adaptations and regulatory flexibility
• Impact of regulation on black market and player protection

Host: Charlie Horner
Guests: Joe Streeter & Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, Ross Jarvis Director of Strategy at Angstrom Sports discusses how AI, data, and analytics are transforming the sports betting industry, with a focus on the launch of the innovative Seven app. The conversation explores product development, industry trends, and the future of data-driven betting experiences.

Key Topics

• AI and data analytics in sports betting
• Development and impact of the Seven app
• Angstrom's role in pricing and risk management
• Trends in US sports and football betting
• Product innovation and user engagement strategies

Host: Charlie Horner
Guests: Ross Jarvis & Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, we analyse Entain's H1 trading results, exploring how the company is navigating industry challenges, regulatory changes, and strategic shifts to maintain growth and stability in a volatile market.

Key Topics

• Entain's H1 trading results and market performance
• Impact of regulatory and tax changes on Entain
• Strategic shifts and business transformation at Entain
• Online growth versus UK retail challenges
• Global market expansion and regional focus
• Investment in technology and product development
• Management's response to industry headwinds
• Balance sheet improvements and debt management

Host: Charlie Horner
Guests: Ted Menmuir & Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, we explore the impact of sponsorship deals in the Championship, the effects of the Premier League's front-of-shirt sponsorship ban, and how operators are leveraging the Championship's commercial appeal amid regulatory changes.

Key Topics

• Impact of sponsorship deals in the Championship
• Effects of the Premier League's front-of-shirt sponsorship ban
• How operators leverage football sponsorships for growth
• The commercial appeal of the Championship and its global reach
• Regulatory changes and their influence on sports marketing
• Fan engagement strategies by gambling operators
• The role of TV deals in sports sponsorship
• Future outlook for football sponsorships in the UK

Host: Charlie Horner
Guests: Conor Porter & Patrick Killeen
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, Fernando Noodt hosts Ted Menmuir and Ted Orme-Claye to analyse Evoke PLC's interim accounts and discuss the upcoming merger with Bally's. They explore financial performance, strategic challenges, and future prospects in the evolving iGaming industry.

Key Topics

• Evoke's interim financial results and tax impact
• Merger strategy between Evoke and Bally's
• Brand portfolio and integration challenges
• Cost control and efficiency measures
• Market outlook and regulatory environment in UK and Europe
• Debt management and leverage options
• Impact of higher gambling taxes on strategy
• International market performance and growth prospects
• Leadership's communication and future plans

Host: Fernando Noodt

Guests: Ted Menmuir & Ted Orme-Claye

Producer: Anaya McDonald

Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.