In this powerful episode, we dive into a transformative approach to client relationships that will change the way you do business, going beyond the surface to tackle some of the most pressing challenges entrepreneurs face today — especially those who want to maintain high standards, protect their boundaries, and ensure they’re working with clients who truly value what they bring to the table.

We explore the concept of making your clients audition for the privilege of working with you, much like contestants on American Idol. This isn’t about playing hard to get; it’s about setting clear boundaries, commanding confidence, and ensuring that the clients you take on are aligned with your values, vision, and the level of service you provide.

In this episode, I discuss:

Auditioning Your Clients: Just like in American Idol, not everyone makes it to the next round. I’ll teach you how to audition your clients, guiding you on principles to help them either self-eliminate or clearly identify themselves as strong potential candidates.

Creating Demand Generation: Discover how to generate strong demand for your services, making clients eager to work with you. When done right, this approach flips the script, positioning you as the sought-after expert who clients are vying to work with.

Combating Scope Creep: Learn how to protect your time and resources by setting firm boundaries from the start, ensuring that your projects stay within scope and that you're compensated fairly for any additional work.

Setting Boundaries and Expectations as an Empath: As someone who genuinely cares about others (and I'm sure you do in your business), it can be challenging to enforce boundaries. I’ll share strategies to balance empathy with the necessity of maintaining your professional integrity.

Commanding Confidence in the Discovery Phase: The initial discovery phase is crucial for establishing authority and setting the tone for the entire client relationship. I’ll guide you on how to exude confidence and control during this critical stage.

Mastering Value-Based Pricing: Discover how to shift the focus from cost to value, ensuring that clients understand and appreciate the worth of your services. I’ll share techniques for implementing value-based pricing that aligns with the results you deliver, helping you command higher fees while maintaining client satisfaction.

Maintaining High-Profit Margins: Learn strategies to keep your profit margins high without compromising on the quality of your work. We’ll discuss how to structure your offerings and negotiations to ensure you’re paid what you deserve, allowing you to focus on delivering excellence.

Removing Objections with Confidence: Objections can derail a conversation and undermine the perceived value of your services. I’ll guide you on addressing and removing objections preemptively, creating an environment where clients see you as the essential bridge to achieving their goals. By removing the air out of the room, you’ll keep the focus on the vision and the transformative impact of working with you.

Eliminating Budget Concerns: Learn how to remove budget from the equation by shifting the conversation to value. I’ll show you how to guide clients to see the worth of your services, allowing you to command the rates you deserve while keeping your profit margins high.

By the end of this episode, you’ll have a clear roadmap for elevating your business relationships, protecting your time and energy, and ensuring that the clients you work with are a perfect fit for your services. If you’re tired of chasing clients, compromising on rates, or dealing with constant scope creep, this episode is for you.

Beyond The Episode Gems:

• Learn More Starting Your Own Business With Amazon's Delivery Service Program

• Start Creating Exceptional Sites & Business Solutions Using Wix Studios 

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

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• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

•  Follow Troy's Instagram @FindTroy

•  Subscribe to Troy's YouTube Channel

In this intimate and revealing episode, Dr. Frances Richards sits down with me for a deep, one-on-one conversation where I open up like never before. I get honest, vulnerable, and real about my journey as a BIPOC entrepreneur, sharing the challenges, struggles, and triumphs I’ve faced along the way. 

I reflect on the unique obstacles and victories that have shaped my path as a black man navigating the entrepreneurial landscape. 

This episode is one of the most candid and authentic moments I’ve shared, offering insights not just into my professional life but into the personal experiences that have defined me. 

Tune in for a powerful discussion on the realities of entrepreneurship, resilience, and the lessons I’ve learned that can inspire and guide others on their own journeys!

And no this is just a snippet of the one-on-one interview, to listen to the full interview in its entirety, you can listen to my interview with Dr. Frances Richards' podcast here, Ep 409.

Beyond The Episode Gems:

• Learn More Starting Your Own Business With Amazon's Delivery Service Program

• Start Creating Exceptional Sites & Business Solutions Using Wix Studios 

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: GrowWithTroy.com

•  Follow Troy's Instagram @FindTroy

Whether you’re a marketer, event organizer, community leader, business executive, or content creator, the path to achieving your desired success comes down to cultivating ideal experiences. Without that, nothing can be built, established, or mobilized within the minds of people. 

What makes someone pay to come to an event? 

What makes someone watch or read content? 

What makes someone buy something, anything? An experience that drove curiosity! An experience that created a need or want. And an anticipated experience of the outcome after. But how do we harness that? Where do we start? This episode will break all of that down in a simple, understandable way, as taken from my live virtual keynote presentation.

Beyond The Episode Gems:

All Frameworks Covered Are From Troy's Book, Strategize Up: StrategizeUpBook.com

See The Video Version Of This Live Keynote Presentation

Download HubSpot's State Of Marketing Report for Free

Discover All Podcasts On The HubSpot Podcast Network

Get Discount Off Riverside & Try For Free 

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• Rate & Review iDigress: iDigress.fm/Reviews

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When you think about marketing, you'll definitely run into a cement wall because there are so many different marketing strategies out there. Marketing strategies obviously change quarterly, or annually. What worked in 2019 didn't work in 2020. And what was working in 2020, probably isn't going to work in 2021.

Even if you have a successful business, your marketing plan actually needs to change and be reviewed and updated. However, there's only so far you can plan ahead because there are so many things that skew the data, and the algorithm changes all the time.

Marketing strategies are always changing, always evolving.

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On July 16th, 2020, tweets appeared in the name of some of the most high-profile and powerful figures in the world from hundreds of accounts to tens of millions of followers and all containing the same message. From the accounts of former president Barack Obama and apparent offer to double any donation of a thousand dollars sent in Bitcoin.

In the words of the tweet to give back to the community, this was the work of a hack on an enormous scale. The corporate accounts of tech giants, like Apple, Uber, Cash App, were also hit, even some of the world's richest figures including Bill Gates, Elon Musk, and Jeff Bezos. Most of the tweets were quickly deleted as Twitter began an investigation, but experts say it's possibly the most significant hack that any social media platform has seen.

Between two-factor authentication, password management, having a list of all the people who have access to all these different things, establishing proper  protocols to protect their phones and IP address, and all this stuff. How easy, with all that being said, it is to just infiltrate. It wasn't just like a funny little tweet on someone. They were capturing Bitcoin, which is one of the most untraceable currencies today.

Livestreamer and social media expert Eddie Garrison participated int his immediate "Ask The Strategy Hacker" style episode to talk about what brands can do to manage their communications, social media, email, and digital assets better to avoid being hacked and how important it is to have a crisis communication plan in place.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

Watch Eddie Garrison's full live stream interview with me: Twitter Hacks Of Verified Social Media Accounts

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There are levels of failure. With failure comes the responsibility to address mistakes, address things that are in your control, and things that are not in your control.

Even if it wasn't necessarily your fault, there's always some room for improvement. There's always room for growth. If one idea doesn't work, there are millions more. If one door closes, there are millions more. The only thing that will stop you from eventually achieving the success that you want is if you stop keep moving, keep building, keep progressing, never stop trying, adjust to setbacks, and pivot accordingly.

If we just remain positive and work through challenges, most things will work out if it is meant for you. Part of the reason that we have to deal with failure and look at it through a certain lens and that sometimes the result of failure is literally because of our ignorance or because of our own doing, because we're pushing ourselves against a wall that is not meant to be broken because that is not the path we're meant to be on in the first place.

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Anybody can tweet something out, but not everybody is willing to have people read out your tweets and ask you to explain in more detail. For those who don't know, I am a Twitter power user. I literally live on Twitter! Luckily for me, marketer Julie Lichtenberg gets to play the game of Ask The Strategy Hacker [Twitter Edition]. She asks quite a few questions centered around various tweets from the truth about marketers to community building to some of my biggest pet peeves in the industry, and more.

Snippets from some of the tweets are:

• "Too many focus on follower count, engagement numbers, views, likes, and shares. If you want community, it has to be natural."

• "Community plus relationships plus connection..."

• "Are you trying to grow your business, or just look like you're growing your business. "

• "Don't blame the audience for your bad content."

Let's dive into live Q and A!

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

Watch Julie's full live stream interview with me: Grow, Grow, Grow Your Community

Learn more about the American Marketing Association Puget Sound, a 501(c)3 non-profit organization, serving marketing professionals in the Seattle-Tacoma metro area since 1944!

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With Growth Marketing, compared to Traditional Marketing, you're thinking of SEO, SEM, SERP, optimizations, creative ads, UX, UI, CX, analyzation, all that good stuff, but Growth Marketing takes it beyond that. You think of the Four P's: product, price, place, and promotion, right? It's beyond that now. 

Now, with everything going on and people demanding stories and be more vulnerable, the brands, the businesses that are growing are the ones who are telling the best stories. Why is that? Because they are applying the Four E's being engagement, exclusivity, experience, and emotion. We're getting away from the Four P's and moving to the Four E's.

This is the new level of Growth Marketing. Well, Growth Marketing sounds a lot like Digital Marketing and it is. It's just Digital Marketing with the intent focus of making a profit and sustainable revenue.

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Think for a moment about your personal values.

How much do those values shape your view of the world?

How much have they influenced your decisions?

Have they changed your life? 

Your values, whether you realize it or not, are truly steering the ship of your future. 

Values play a vital role in every decision you make and are an essential piece of your personal identity. 

In fact, many of your daily decisions are most likely value-based.

All these different things are based on your identity and set up your series and sub-series of values.

Everyone says "give value" but what does that even mean in business? 

There's an art to presenting value in a way for people to interpret it the way you want them to. And there’s a science to keeping it in such a way to convert that interpretation into infatuation for awareness to be converted into action for your business to be successful.

In this episode, we will tackle all things value.

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Quick question, do you want money? Do you find yourself saying you need more sales? Well it can be a tall order trying to generate more money for your business, especially consistently. There is “secret hack or gimmick” to it. However, there is a proven blueprint that can help you get more conversions that can lead to sustainable profitability.

There are conceptual frameworks in place based on psychology, sociology, strategy, algorithm, basic human behavior and needs, messaging, positioning, and applying active listening to help us generate the revenue we want!

Applying L.E.A.D.S.
• LeadGen
• Engagement
• Authority
• Demand
• Sales

And the benefits of this framework are to help you:
• Leverage Language To Launch
• Educate & Entertain To Enchant
• Attract & Amplify To Activate
• Dream Big & Distinguish Yourself To Drive
• Share Frequently & Support Often To Shine

By applying L.E.A.D.S., we can increase our money by increasing our leads generation process and systems to convert more efficiently and effectively.

You can watch my presentation on using the L.E.A.D.S. Generator Blueprint to close more deals here.

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

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Being direct is essential to earning trust, maintaining a relationship, and ultimately getting sales.

A lack of directness suggests weakness and uncertainty, which can be a disconnect to ready buyers.

How do we become more direct with our messaging, branding, positioning, marketing, and selling? 

If people don't know what you want...

If people don't know what you do...

If people don't know what you offer...

If people don't know the problem that you solve...

If people don't know you exist...

You can't make any money.

You can't grow a business.

You'll never win.

You need to be direct and broadcast who you are.

Make the ask.

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We have a fascination with basketball. March Madness is  a name that describes it well: Chaotic. Full of endorphins. We're screaming. We're excited. We're stressed. We're on the edge of our seats, waiting for the ball to go in the hoop, to determine who will become victors.  

How does the art of basketball help you with growing your business?  

Are you strategic enough? (Coach)

Do you have the vision? (Point Guard)

Can you hit it from deep? (Shooting Guard)

How are you in close range? (Power Forward)

Can you stand your ground and finish? (Center)

Let's talk about practice... Practice?

Yes, practice!

Do you have that mamba mentality?

How bad do you want to win?

How much worse do you hate to lose?

Tune in to find out.

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Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

What is the future of marketing?

Where is marketing going?

How should I market in 2021?

Technology is changing.

Socioeconomics is changing. 

We're living in a pandemic.

This all influences consumer habits and, consequently, marketing. 

People have pushed the Four Ps forever.

The future of marketing is going to drop the Four Ps (Product, Price, Place, and Promotion) and elevate the Four Es.

This new approach to the customer value proposition embodies Engagement, Exclusivity, Experience, and Emotion. 

More on this in Ep10, #Future

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Let's drop some real tea on innovation, AI, and the state of marketing, old school iDigress style — fast-talking, high-energy, value gems dropping every other second. Let's go on the record and break down the good, the bad, and the reality of all of these things!

Is the “perception of innovation” being personified as a “standard move” more than the actual act of innovation itself?

Are brands really being innovative or merely copycats adding bedazzles on top to look different?

What does embracing AI vs integrating AI within your business, offering, and operations actually look like?

How do we navigate all of this in the creator economy, the rise of AI, the shift from third to first-party data, and so much more?

This episode is jam-packed with answers, studies, observations, and expanded considerations of intentional thoughts to explore on all of this and more. 

Beyond The Episode Gems:

Download HubSpot's State Of Marketing Report for Free

Discover All Podcasts On The HubSpot Podcast Network

Get Discount Off Riverside & Try For Free 

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: GrowWithTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

You hear about the inspiring stories of Jeff Bezos, Bill Gates, Mark Zuckerbeg, and others all the time. It makes you think that, if you just gathered up enough courage and jumped in the deep end, then you would achieve the same outcome. I've experienced the same feelings. This is an example of survivorship bias.

Here's what you don't read or hear about a lot: You rarely hear the story of the person who quits their well-paying job, takes out a massive loan and goes bankrupt. But guess what? It happens all the time. Businesses don't die with a roar. They usually die with a whimper quietly when no one is looking.

There's risk in starting a business. There's risk in telling your story. Because the outcome may not be what you originally thought, and that's a hard pill to swallow.

People telling tall tales of success from the stage talk about all these amazing things. They may tell you, "Yeah. I failed five times, 10 times, 25 times. But on the 26th time, I made it." They skim through that period of failure. That period could have been one year. That period had been 10 years. That period could have been 45 years of sacrifice.

That's what I want to talk about in this episode: Risk. We don't talk about risk enough when it comes to business. We don't talk about risk enough when it comes to marketing. So, I think it's time we talk about it. This is episode number nine, #Risk

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Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

No main hashtag title. No core focus. Just freestyling marketing knowledge bombs on this episode of iDigress from the correlation of storytelling and memory to the difference between marketing vs branding, and the five questions you need to ask yourself to have a successful business.

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Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

It's imperative that you don't approach marketing as a broadcast. You need systems, strategies, structures, processes, techniques, and tactics, all intertwined to get the results that you want.

In trying to achieve the results that you want, you need to start with reverse engineering.

• What are your revenue goals?
• What is the deadline you want to put on that?
• What are you currently making in revenue?
• Do you have the capacity?
• Do you have a team?
• Do you have the time and ability to learn, or do you have the capabilities to outsource and delegate?
• What do we have to work with?
• How would you rate yourself?
• How would current customers rate you?
• How would your community rate you?

You see, we need to analyze all of this and put it together to create certain benchmarks and milestones. You need to know where you are the strongest and where you are the weakest. You can then start the outline to create a strategy to fortify and implement a system. And under that system, add structure and analysis and put all of that together to move things forward.

This is episode number seven, #MarketingSystems

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Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

The reason behind your brand's existence matters more than it ever has. If you do not define your purpose, you may have a few winning months, quarters, and maybe even years. But you will not win the race. At least not with today's consumers. Let your purpose be the engine for your growth.

This is episode number six, #Purpose

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Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

Perfection is an illusion.

Pursuing it is both dysfunctional and quite frankly, a waste of time. There is no perfect individual. There is no perfect business plan. There is no perfect strategy. There is no perfect anything. Stop trying to be the perfect business. Stop trying to have the perfect strategy before you launch something.

You cannot anticipate every outcome, every variable, or every obstacle before you move forward. Pursue progress, not perfection. 

In this episode of iDigress, it's all about why you should let go of the perfection mindset and instead embrace the "progress over perfection mindset". Perfection is a waste of time. Did you know you’re more likely to achieve your set goals when you pursue progress and not perfection?  

It is important to understand that you cannot anticipate every outcome or obstacle and the best way to deal with them is to have a realistic and flexible strategy in whatever you do. Listen in to learn how to take action and apply the ‘progress not perfection’ concept in your marketing strategy to see the change you want to see.  

“We will never be perfect, but we can all make progress.”  

What You Will Learn:

• How to improve 1% of what you do every day and in 70 days you’ll be twice as good as you’re today.

• How to figure out a flexible and nimble strategy for your business with wisdom.

• Having the right mindset to perform well in business will in turn help you hit your bottom-line.  

• Learn to make a realistic plan that’s fueled by optimism, passion, and community.

• The power of focusing on the community while being genuine and authentic.

Book Mentioned:

The One Percent Solution by Gordon Lafer

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Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

What's your relationship status in your business? Is it happy and in love? Is it complicated? Is it undeveloped or undefined? 

Regardless, one thing is 100% true: Your relationship status between your business and your audience is vital for your survival. 

In this episode, we're going to talk about how to speak that love language in your business, how to get that coveted status out of your business relationships that will convert into revenue, ROI, and retention.

This is episode four, #RelationshipStatus

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Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

Position = Power

One of the hardest things Troy has had to learn in business was how to position himself. Many people who want to elevate their business to a sustainable level with a more profitable structure need to position themselves in a very different way. Simply accepting money for the product or service you provide can make you a profit, but does it make you profitable?

On this episode of iDigress, host Troy Sandidge breaks down the significance of these questions: 

Is the time you’re putting in worth the result (or profit) of your work? 

How much do you actually need to charge and to market yourself for people to buy your product or service so that you become sustainable and profitable?

Many of us are conditioned to price our products and services at a lower price so that people will buy them, but this doesn’t take you very far. 

Do you think of your business as a premium brand? 

How much is your brand truly worth? 

You need to position yourself and your brand in the most ideal ways, from positioning your message to attract the right audience to position your business on the platforms that complement your strengths. You must amplify who you are, where to find you, and the value you provide. Be magnetic and pull your audience in to interact with you. 

What problem(s) do you solve and who typically needs those problems solved? 

Once you have the answer to that, then you can execute your positioning strategy!

Position. Amplify. Magnify. This will give you the results you desire. Remember, you don’t have to be #1. You just have to focus on your audience and creating and retaining those relationships with them.  

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Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress

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Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

Are you moving forward?

To move forward, you must have forward-thinking.

Are you having difficulty connecting to your target audience or having trouble finding clarity in your messaging or purpose? 

Do you wish you had a roadmap for navigating various digital platforms and trends? 

Perhaps you’re looking to systemize your marketing to reach bigger goals… 

On this episode of iDigress, host Troy Sandidge breaks down  his C.L.O.V.E.R. Business Framework™ and how it will help you make the progress you’ve been trying to make in your business and achieve a forward-thinking mindset. 

Troy details the importance of Clarity, Leverage, Optimization, Vision & Value, Execution, ROI + Revenue + Retention in your business. If you’re an entrepreneur or marketer, utilizing these factors is a strategy you can implement in your business that will take you to the next level. Grab a pen and paper because this episode just might have you brainstorming your next move!

#####

Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress

#####

Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

Welcome to iDigress, a brand new podcast featuring simplistic takeaways for people who want to grow their business by elevating social media marketing.

iDigress is hosted by Troy Sandidge.

For over ten years, Troy Sandidge has been working with entrepreneurs, small businesses, nonprofits, agencies, national brands, influencers, international organizations, and even multi-billion enterprise businesses achieve success and reach audacious goals using his D.A.R.T. Marketing Methodology™ to grow their brand identity, reach, and profitability through social media, video, and digital marketing strategies with a heavy emphasis on storytelling.

Troy creates simple, effective marketing strategies and systems tailor-made specifically for your business, industry, niche audience, and ability to increase brand awareness and generate organic leads for you! If you’re struggling to get the results and ROI you desire through marketing, Troy wants to help you by creating an action plan to get to the core of your pain points to chart out a dynamic marketing blueprint to overcome your obstacles and challenges to achieve all of your goals!

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Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress

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In this introductory episode of iDigress, host Troy Sandidge delves into the intentions behind this podcast and what you can expect in future episodes. The goal for this podcast is for it to lead to something greater, inspire you to create, and empower you to take marketing by the horns, go forth and be successful. Sounds good, right?

iDigress combines Troy’s passion, purpose, and power to help people do what they do best, by captivating their audience, nurturing them, and then telling their story. His specialty is creating simplistic systems with amazing strategy and solid structure that will give you the success you’re looking for. Sounds delicious, right?

In future episodes, Troy will provide you with powerful takeaways from his years of experience in marketing and business that are sure to leave you with some food for thought that will inspire you to take action in some way, shape, or form. You will gain insight into how marketing and social media platforms work, as well as the science and psychology behind utilizing digital channels to achieve desired outcomes.

How do you get people to follow a call to action?

Here’s the thing, you have a voice that matters. In fact, it makes an impact every single day, whether you realize it or not! Troy is here to encourage you not to squander your voice. If you can tell your story in a simple way that evokes emotion, most people will be willing to take the next step. So, join Troy on this journey and take the next step with him… because why else did you end up here?

#####

Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

Perception vs. perspective has either ended businesses before they got off the ground or saved businesses with a phenomenal pivot. Many entrepreneurs, startups, business leaders, marketers, and go-to-market specialists need to acknowledge that their perception of themselves, value, product, service, or interpretation of the marketplace can be flawed, narrow-minded, or completely inaccurate. To combat this, you must embrace gaining a better perspective by exploring other possibilities of the source of truth beyond what you see, know, can identify, or believe at times.

The more value threads you create in the minds and literal usability of the consumer, the stronger the bonds, and the higher the probability of becoming a buyer, an advocate, a connection conductor, and part of an engaging community of support, referrals, and brand resonance. The question is, how do you create and maintain value threads effectively?

Beyond The Episode Gems:

Discover All Podcasts On The HubSpot Podcast Network

Get The New Book "Influencer Marketing"

Get Discount Off Riverside & Try For Free 

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

Entrepreneurship is hard. Everyone says that. But why? Whether you're an entrepreneur, creator, speaker, or author, these levels and the tiers of achievement and success break most people! Seventy-five percent of those that try, don't make the cut. Just like in basketball, the odds are so small to make pro, why even try? Yet those who do make it knew the odds and pursued it anyway. And in the same way, we're all digital athletes trying to be great at something within our domain. Why? How? Can we actually do it? Can we become the Steph Curry, the Caitlin Clark, the LeBron James in the thing we do? Let's talk about it!

Beyond The Episode Gems:

Subscribe To My New Podcast Unfiltered Growth

Learn About My New Venture: Season Three Media | Events | Marketing | Sales | DEIBA

Get Discount Off Riverside & Try For Free 

Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

Do you know the common threads between success and failure in business? It's nothing glorious. It's all about the basics!

In this episode, I discuss the realities all successful people face and the fundamentals that lead to successful outcomes. 

I also share my journey and lessons learned as the keynote speaker for MarkeTech Conference 2024.

From missing connecting flights, losing my luggage, and figuring out alternative travel to get there on time to deliver something great! So many things learned and affirmed through the experience and I'm happy to share with everyone! 

Beyond The Episode Gems:

Subscribe To My New Podcast Unfiltered Growth

Learn About My New Venture: Season Three Media | Events | Marketing | Sales | DEIBA

Get Discount Off Riverside & Try For Free 

Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

It's no secret that most people are terrible at selling.

They struggle with rejection. They lack confidence. They fumble with clear communication.

They don't know how to build the right systems, create the right messaging, and convey the right psychological cues to win.

They're making a lot of noise, doing a lot of tasks, and staying very busy, but they aren't making any money to sustain themselves. 

They're doing a ton of marketing based on "best practices," but their sales pipeline is empty, and their revenue is nonexistent. 

Is this you? Is this your sales team? Is your business struggling to get the bag in any or all of these areas?

This episode will provide you with an in-depth masterclass on the art and science of selling, referencing great insights from past episodes of the iDigress Podcast catalog and my book Strategize Up.

Beyond The Episode Gems:

Subscribe To My New Podcast Unfiltered Growth

Learn About My New Venture: Season Three Media | Events | Marketing | Sales | DEIBA

Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

This is Part II of our MASTERCLASS episode series on the A.I. Revolution and practicality for marketers!

You can go listen to A.I. Revolution Part I here.

A.I. experts Susan and Scot Westwater continue to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From generative to pragmatic to voice marketing and beyond, we explore its depths in a way that is easy to understand. We even cover the intentionalism, integrity, and real-world reality of how A.I. is already and will be infused even more with our daily lives and how we can apply it to help grow our businesses in equitable ways.

They define A.I. as using natural language conversations to allow interactions between humans and computers. 

Major topics include: avoiding A.I. hype and overpromises; the need for education on practical A.I. applications; guiding businesses through an A.I. strategy rooted in empathy; using A.I. ethically to aid humans, not replace them; industry-specific use cases; measuring the business impact of A.I.; and their upcoming book "Voice Marketing" designed to advance the field. 

With the right strategic foundation and reasonable expectations, A.I. technologies like voice assistants and chatbots offer exciting potential to streamline operations, engage audiences, and drive growth. However, A.I. should enhance human creativity and empathy, not seek to automate everything. With deliberate innovation and compassion, A.I. can be used responsibly to create positive change.

P.S. This is only a snippet. Watch the full episode on YouTube to get all the gems from this conversation!

And speaking of A.I. check out HubSpot's State of Marketing Report, which talks heavily about A.I. for marketers!

Special Gift: If you tweet #AIRevolution with the link to either podcast or YouTube episode and tag @FindTroy, @ScotWestwater, and SusanWestwater (@SJW75), we will send you the ConversationalAI. Readiness Checklist for Marketers! You can also share and tag us on LinkedIn to get it!

Beyond The Episode Gems:

Learn More About Scot & Susan's Business: Pragmatic.Digital

Connect with Scot Westwater and Susan Westwater on LinkedIn

Buy Scot & Susan's Latest Book: "Voice Marketing"

Learn About My New Venture: Season Three Media | Events | Marketing | Sales | DEIBA

Discover All of the Podcats on the HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

Ready to join the A.I. Revolution?! And no this wasn't written by Chat GPT... but I digress..

On this MASTERCLASS episode, I've brought in A.I. experts Susan and Scot Westwater to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From generative to pragmatic to voice marketing and beyond, we explore its depths in a way that is easy to understand. We even cover the intentionalism, integrity, and real-world reality of how A.I. is already and will be infused even more with our daily lives and how we can apply it to help grow our businesses in equitable ways.

A.I. experts Susan and Scott Westwater provided an in-depth look at the current state of A.I. in marketing. 

They define A.I. as using natural language conversations to allow interactions between humans and computers. 

Major topics include: avoiding A.I. hype and overpromises; the need for education on practical A.I. applications; guiding businesses through an A.I. strategy rooted in empathy; using A.I. ethically to aid humans, not replace them; industry-specific use cases; measuring the business impact of A.I.; and their upcoming book "Voice Marketing" designed to advance the field. 

With the right strategic foundation and reasonable expectations, A.I. technologies like voice assistants and chatbots offer exciting potential to streamline operations, engage audiences, and drive growth. However, A.I. should enhance human creativity and empathy, not seek to automate everything. With deliberate innovation and compassion, A.I. can be used responsibly to create positive change.

P.S. This is only a snippet. Watch the full episode on YouTube to get all the gems from this conversation!

And speaking of A.I. check out HubSpot's State of Marketing Report, which talks heavily about A.I. for marketers!

Special Gift: If you tweet #AIRevolution with the link to either podcast or YouTube episode and tag @FindTroy, @ScotWestwater, and SusanWestwater (@SJW75), we will send you the ConversationalAI. Readiness Checklist for Marketers! You can also share and tag us on LinkedIn to get it!

Beyond The Episode Gems:

Learn More About Scot & Susan's Business: Pragmatic.Digital

Connect with Scot Westwater and Susan Westwater on LinkedIn

Buy Scot & Susan's Latest Book: "Voice Marketing"

Learn About My New Venture: Season Three Media | Events | Marketing | Sales | DEIBA

Discover All of the Podcats on the HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

Which marketing type are you? Which marketing type should you be? Which marketer do you need as a business?

On this episode we will break down the history, benefits, and differences between a Full Stack Marketer, a T-Shape Marketer, an I-Shape Marketer, and a V-Shape Marketer for students, marketers, businesses looking to hire or partner with a marketer, or just curious minds in general, can grasp and understand! 

Beyond The Episode Gems:

Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations Forward

Discover All of the Podcats on the HubSpot Podcast Network

Read HubSpot's State of Marketing 2024 Report Surveyed By 1,400+ Marketing Professionals

Grow Your Business Faster Using HubSpot's CRM Platform

Book A Time To Hire Me To Help You Scale Your Business

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

This is our ONE HUNDRETH Episode! We made it iDigress Listeners!

In 100 episodes we achieved all of these things:

• Over Half a Million Downloads & Counting Across The Globe 
• Top 0.5% out of 2,854,953 Podcasts Globally {ListenNotes}
• Top Solo-Hosted Marketing Podcast 2x {#1 - Zapier}
• Top 100 Marketing Business Podcasts {Apple Podcasts}
• Top 25 Digital Marketing Podcasts All Time {#15 - GoodPods}
• Top 100 Social Media Podcasts All Time {#41 - GoodPods}
• Top 100 Sales Podcasts All Time {#40 - GoodPods}
• Top 80 Growth Marketing Podcast {Guru Conference}
• Top 100 Tech Podcasts All Time {#64 - GoodPods}
• Top 100 Black Business Podcasts
• Top 100 Podcasts For New Entrepreneurs 
• Top 50 Small Black Business Podcasts
• Top 50 Business Strategy Podcasts

We became part of the HubSpot Podcast Network, was runner-up in the 2022 Webby Awards for Creativity & Marketing Podcast Category, over 500 Five-Star reviews, we're coming close to 750,000 downloads as we pursue 1 Million, and even created a book from all of the episodes as well, Strategize Up.

On this episode, I will share and reflect on my journey and what I've learned but also give my deepest gratitude to all of you!

Beyond The Episode Gems:

Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations Forward

Discover All of the Podcats on the HubSpot Podcast Network

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Grow Your Business Faster Using HubSpot's CRM Platform

Book A Time To Hire Me To Help You Scale Your Business

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

In this episode, we delve into the high-stakes world of entrepreneurship with Sarah Chen-Spellings, a venture capitalist, strategist, and co-founder of Beyond the Billion. Join us as we explore the journey of building billion-dollar unicorns, where success is not just about having a great idea, but mastering the art of pitching, navigating the inevitable rejections, and persisting through the toughest challenges.

Sarah shares her unique insights on what it truly takes to succeed in today’s fast-paced entrepreneurial landscape. From her experience leading a global consortium investing over $1 Billion in women-founded companies to her work as a seasoned strategist and host of the "Billion Dollar Moves" podcast, Sarah offers invaluable advice for entrepreneurs aiming to make their mark.

Whether you’re an emerging entrepreneur or a seasoned founder, this episode is your masterclass on how to pitch, overcome rejection, and ultimately succeed in the billion-dollar game. Learn the critical strategies that differentiate those who thrive from those who fall short, and discover the mindset needed to turn risk into reward.

In this episode, you'll discover:

• The art of pitching: How to craft a compelling pitch that stands out in a crowded market.

• Overcoming rejection: Proven strategies for turning setbacks into opportunities and building resilience.

• Navigating risk: Insights on how to manage and mitigate the risks inherent in scaling a business to unicorn status.

• The modern entrepreneur's mindset: What it takes to succeed in today’s competitive and rapidly evolving business environment.

•  Entrepreneurial  diversity: Strategies for bringing more diverse entrepreneurs—women, Black, Latina, Asian, and others—to the table and ensuring they have the resources and support needed to succeed in the billion-dollar game.

• Sarah's personal journey: Lessons from her experience co-founding Beyond the Billion and her role in shaping the future of venture capital.

Don’t miss this opportunity to gain actionable insights from one of the leading voices in venture capital and entrepreneurship. 

Tune in to learn how you can build your own billion-dollar unicorn!

Connect With Sarah Chen-Spellings:

•  Listen to the Billion Dollar Moves Podcast with Sarah Chen-Spellings

•  Learn about Beyond The Billion's mission to catalyze capital for innovative, venture-backable women-funded companies 

•  Visit Sarah's website to see all of the things she has going on

•  Connect with Sarah on LinkedIn

Beyond The Episode Gems:

• Learn More Starting Your Own Business With Amazon's Delivery Service Program

• Start Creating Exceptional Sites & Business Solutions Using Wix Studios 

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: GrowWithTroy.com

•  Follow Troy's Instagram @FindTroy

Growth requires change. Change requires adaptation. But let's not forget that growth starts by sowing seeds.

How you build a business of success requires an irresistible offer.

The only way to create that offer, is by creating something valuable defined by the market, not by your own mind.

This episode will cover how we approach our business like a farmer to reap a bountiful harvest.

Beyond The Episode Gems:

Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations Forward

Discover All of the Podcats on the HubSpot Podcast Network

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Grow Your Business Faster Using HubSpot's CRM Platform

Book A Time To Hire Me To Help You Scale Your Business

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

It's a new year. It's a new season. But will you achieve new growth? 

This episode will break down the one thing preventing you from elevating your business to new levels.

There are three questions you must ask in order to increase business productivity.

In addition, you must analyze your C.U.P.  in order to scale.

And lastly, we'll navigate the As to the Es for sustainability.

Beyond The Episode Gems:

Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations Forward

Discover All of the Podcats on the HubSpot Podcast Network

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Grow Your Business Faster Using HubSpot's CRM Platform

Book A Time To Hire Me To Help You Scale Your Business

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

Do you know the difference between knowledge, wisdom, understanding, and insights?

Can you articulate and demonstrate your value through these four disciplines to win business?

This episode will extensively expound on the key differences and how to gain more of each to grow your business successfully.

Beyond The Episode Gems:

Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations Forward

Discover All of the Podcats on the HubSpot Podcast Network

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Grow Your Business Faster Using HubSpot's CRM Platform

Book A Time To Hire Me To Help You Scale Your Business

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

Your conversation has gone according to plan. They absolutely loved your presentation, adored your team, aligned with your mission, and resonated with your purpose. They view you as an expert in your field and feel confident in what you can do. But then it all falls apart in a hurry the moment you give the price. Sounds familiar?

Well, you aren't alone. 65% of salespeople state that price is the hardest part to navigate when closing.

The trick here is to associate the investment equivalent of the price point to an experience worth paying for that gets results.

Consumers know the value of the sales experience and the connection that can be made with a partner company. About 84% of business buyers say that experience is just as important as the product or service being sold, with around 67% willing to pay more for a great experience. These numbers underscore the importance of a positive sales process.

This episode will help you understand the four components of a great pricing infrastructure that will help you go from start to finish, hopefully with a signed contract at the end.

Beyond The Episode Gems:

Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations Forward

Discover All of the Podcats on the HubSpot Podcast Network

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Grow Your Business Faster Using HubSpot's CRM Platform

Book A Time To Hire Me To Help You Scale Your Business

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

Your marketing sucks... respectfully, maybe? But let's talk about the reasons it may be failing you and what you can do about it.

Think of the "best practices" in marketing and business that you hold in high regard as foundational pieces to how you do marketing and business in the first place. When was the last time you actually evaluated them? Is that information relevant to where you are now and driving results home for you? 

What about the people, business, and resources you learn from and base many of your implementations, strategies, martech stack, and timelines on when both evaluating the market and your business? When was the last time you assessed the relevancy of those sources in today's modern era of marketing and business operations?

Think of this episode as a mental questionnaire and checklist to reevaluate the core sources that influence how you look and do marketing. Hopefully, it sparks curiosity to explore and optimize it for better results and outcomes.

Beyond The Episode Gems:

Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations Forward

Discover All of the Podcats on the HubSpot Podcast Network

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Grow Your Business Faster Using HubSpot's CRM Platform

Book A Time To Hire Me To Help You Scale Your Business

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

Need the A to Z simplified blueprint to activate growth or accelerate the scalability of your business? This masterclass episode is for you! With Benjamin Shaprio of the MarTech Podcast as the question conductor for this episode, we navigate a series of questions to help develop a mindset mapping and growth strategy, all while using my frameworks and methodologies to help you achieve sustainable and scalable growth.

The formula for achieving scalability is "Automation + Activation = Accumulation."

This masterclass episode is broken down into three sections that first define and expound on growth vs scaling and how we achieve both efficiently regardless of the type of business or industry you're in. Then we navigate to the four currencies to leverage to achieve growth and accelerate your scalability. Lastly, we discuss my 6 I's to a sustainable business and how it is a great tool in your arsenal to approach building a successful business holistically.

Did you love this style of episode? Tag me on social media (@FindTroy) and let me know, and don't forget to send me questions to  answer  on the show or cover them in another masterclass episode. 

Want to hear more? You can listen to the full three episodes of my interview with Benjamin Shapiro on the MarTech Podcast:

•  Part 1 - Growing vs Scaling

•  Part 2 - Four Currencies Businesses Need To Scale

•  Part 3 - The 6 I's To Sustainable Growth

Beyond The Episode Gems:

Discover All of the Podcats on the HubSpot Podcast Network

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Grow Your Business Faster Using HubSpot's CRM Platform

Book A Time To Hire Me To Help You Scale Your Business

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

Where do entrepreneurs go to be reborn? After a challenging year. After losing clients. After navigating a demanding marketplace or having to pivot. Everyone talks about coming out on the other side, but what do you do when you find yourself in the sunken place as an entrepreneur or business leader?

Are you navigating losing a substantial amount of clients? Is your business not growing like you hoped it would after taking a big leap of faith and making a huge investment of time, money, and energy? Maybe you're navigating unemployment? Maybe personal struggles, mental anguish, burnout, or a life-altering situation has changed everything, and you're trying to establish a new foundation to build upon again.

Well, if any of this feels relatable, this episode is for you. Let's navigate how to proceed together!

Beyond The Episode Gems:

Discover All of the Podcats on the HubSpot Podcast Network

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Grow Your Business Faster Using HubSpot's CRM Platform

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

Why do many business leaders expect other people to just "understand" their value in the marketplace?

You created an LLC. You bought a domain. You built a website. You posted on LinkedIn, Instagram, and TikTok.

And you're just expecting folk to come running to you after you announced you exist as a business or provide a new service?

I'm sorry to bring you back to reality, but that's a dream that typically won't come to pass out of the gate.

Profitable businesses become profitable businesses from great leaders who can provide a clear understanding to others about the value of the business, the impact of the service, the why behind your existence, and where you can take others.

Whether you're a solopreneur, a co-founder, an executive leader, a director, a manager, or somewhere in between, a business doesn't grow, survive, thrive, scale, and expand without high-quality leadership across the board to drive revenue, leverage effective marketing, produce concrete sales tactics, and cultivate great company culture.

The question becomes, are you that leader? Can you be that leader? How do you be that leader? And what does that look like?

This episode will expand on questions you must answer to know what type of leader you are and where you fit into your business. We will also explore the honest truth behind the key metrics to pursue to scale your business and the myths we debunk behind what many leaders need to stop focusing on because it's a waste of time, money, and resources.

This episode is full of heart, energy, and a barrage of reality checks served with a side of truth.

iDigress Exclusive: This is the first iDigress episode with a video recording counterpart on YouTube. If you watch the video on YouTube and guess one of the random pop-culture phrases throughout the episode correctly and share in the comments, you will have a chance to win a free virtual copy of my book, Strategize Up! I will also give the person or business that provides the best comment summarizing the episode on YouTube an exclusive 1:1 with me for an "Ask Me Anything" experience.

Note: There will only be five winners awarded a virtual copy of my book and one winner for an exclusive 1:1. You must be subscribed to my YouTube channel and leave the appropriate comment for a chance to win.

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Many businesses let the fear of hearing "no" stop them from being aggressive in sales. They shouldn't. 

It's not about hearing "no" occasionally in the sales cycle when it's more about do you know whether or not the market is saying "no" to your offerings as a business? Is there demand and need? Do they understand? 

This is the part where many businesses create a false perception of their business value and demand in the market. 

In many ways, more businesses need to think like lawyers and position their efforts to maintain a high winning percentage.

You must understand the facts and seek the truth in order to operate, market, and sell accordingly.

Beyond The Episode Gems:

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Listen to Ep 85 of the Augmentors Podcast featuring me: Strategy Hacking with Troy Sandidge

Chris Orlob, CEO at PClub.io 3 Sales Lessons LinkedIn Post

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Read My Article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

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Support The Podcast & Connect With Troy: 

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Power. Peace. Profit.  — three things you must have to create a sustainable, successful and growing business.

But to obtain these things, it comes down to your level of productivity through processes, systems, strategies, and infrastructure. And this is where most businesses fail to implement properly which ultimately leads to their downfall.

In this episode, I'll dive into how I run a multimillion dollar agency all from my iPad while sharing key systems, tools, frameworks, and productivity hacks to manage it efficiently and effectively not just for the best optimization but also for maximum profits.

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Buy My Book Strategize Up to Maximize the Growth & Profitability of Your Business

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Discover All of the Podcats on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Read My Article on Social Media Pulse: AI-Powered Productivity Hacks for Marketers

Read My Article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

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What if everything you thought was fueling your business growth is actually holding you back? In this episode, we dive deep into the hidden flaws in your data that could be sabotaging your success. Discover how to fix these cracks, align your strategy, and build a powerful "brand orbit" that not only keeps you in business but propels you to new heights. This is the game-changer you've been waiting for – don't miss out!

Beyond The Episode Gems:

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• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

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Support The Podcast & Connect With Troy: 

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The numbers are in and 90% of all business ideas will fail miserably. But don't fret, most of the ideas fail because many struggle with the transfer of the idea into a tangible product or service that solves a big enough problem to be in constant demand.

The goal is to take your idea and lay out the vision to then convert that into an actionable plan with a proof of concept that becomes an undeniable product, service, or deliverable that can generate consistent revenue and scale.

Let's discuss how to be part of the 10% that actually makes it work!

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Buy My Book Strategize Up to Maximize the Growth & Profitability of Your Business

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Discover All of the Podcats on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Read My Article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Read My Article on Social Media Pulse: AI-Powered Productivity Hacks For A Social Media Manager

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

Posting on social media daily? Engaging in all the "best practices" for your social media marketing efforts?

But not getting the leads, conversations, and sales conversions you want? This is the episode for you.

Let's break down the most likely culprit for why social media isn't working for your business to drive sales and revenue.

In this episode, you will also learn the difference between content strategy and content tactics and how to navigate both into an optimal content marketing plan designed to streamline creation and distribution to boost conversions and customers.

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Buy My Book Strategize Up to Maximize the Growth & Profitability of Your Business

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Discover All of the Podcats on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Read My Article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Read My Article on Social Media Pulse: AI-Powered Productivity Hacks For A Social Media Manager

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

Is organic social media a legitimate marketing channel that can be measured and prove positive ROI?

This a question that has stunned many marketers, crippled many social media marketers, and is something many still question today, especially C-suite executives like CMOs, CFOs, and CEOs who need to allocate budgets and see positive returns on marketing initiatives. 

This episode is Part Two-Part of a conversation where you'll learn:

• How social media stacks up against other marketing channels
• Reasons to double-down on organic social media, now more than ever
• The 3 metrics you should build into every social media campaign
• How to sell organic social media to your C-suite

The Request: Register For The LIVE Great Debate: Is Organic Social Media A Legitimate Marketing Channel Or Not?

The Test: Share Your Thoughts On If Organic Social Can Be A Marketing Channel, Bonus Points If You Agree With Me!

The Gift: "Organic Social Media: Is It A Marketing Channel Or Not" Webinar With Darryl Praill, CMO at Agorapulse.

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Buy my book Strategize Up to maximize the growth and profitability of your business.

Click Here For Free HubSpot Marketing Tools

See all of the podcasts on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

Is organic social media a legitimate marketing channel that can be measured and prove positive ROI?

This a question that has stunned many marketers, crippled many social media marketers, and is something many still question today, especially C-suite executives like CMOs, CFOs, and CEOs who need to allocate budgets and see positive returns on marketing initiatives. 

This episode is Part One of a Two-Part conversation where you'll learn:

• How social media stacks up against other marketing channels
• Reasons to double-down on organic social media, now more than ever
• The 3 metrics you should build into every social media campaign
• How to sell organic social media to your C-suite

The Request: Register For The LIVE Great Debate: Is Organic Social Media A Legitimate Marketing Channel Or Not?

The Test: Share Your Thoughts On If Organic Social Can Be A Marketing Channel, Bonus Points If You Agree With Me!

The Gift: "Organic Social Media: Is It A Marketing Channel Or Not" Webinar With Darryl Praill, CMO at Agorapulse.

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Buy my book Strategize Up to maximize the growth and profitability of your business.

Click Here For Free HubSpot Marketing Tools

See all of the podcasts on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

I had the pleasure of being on a panel for the "Ahead Of The Game: Marketing Trends 2023" event run by HubSpot's Black @ Inbound team. The panel consisted of Tyronna Heath, Jamir Milligan, Resa Gooding, and myself, along with Devyn Bellamy as moderator. In this episode, I spotlighted some of my answers from the event. 

Watch the full recording of the event with answers from all of the great panelists here.

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Buy my book Strategize Up to maximize the growth and profitability of your business.

Click Here For Free HubSpot Marketing Tools

See all of the podcasts on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

Adaptability = Survivability = Sustainability.

The numbers have always reinforced that the longer you are able to stay in business during certain milestones, the higher the percentage you will be successful in business. No surprise that the longevity of a business's existence runs parallel with the growth and success of that business. But most emerging businesses need to think long-term and work backwards to reengineer their approach for the short-term.

Passion. Obsession. Immediate Action. All great and necessary intangibles to get off the ground and liftoff. But certainly, charting out a path to the moon and beyond even before the rocketship is funded and built is part of the process if you want to break through the atmosphere in a mighty way. 

With the rise of AI/ML, as shown through the fast-adopting movement with Chat-GPT as well as this constantly changing and ever-evolving business/marketing landscape that is impacting both legacy and emerging brands, it is getting more difficult to know which way to go, how to fortify, and how to scale your business long-term.

The secret to the longevity of a business, from brand allegiance and authority to maintaining high-level demand upstream and downstream to even being recession-proof, is all dependent on this one X Factor most business leaders easily forget. This episode dives in and talks about it!

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Buy my book Strategize Up to maximize the growth and profitability of your business.

Click Here For Free HubSpot Marketing Tools

See all of the podcasts on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

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This is an audio open letter addressing the elephant in the room... why are we still talking about the same things when it comes to being more inclusive, respectful, empathetic, and responsive to black and marginalized leaders, businesses, creators, employees, clients, customers, and communities without more action being taken and more progress being made?

The truth is we need more to be done to ensure no matter the industry, profession, or business type, from startups to legacy brands and everything in between, the investment in creating a dynamic ecosystem where people can feel empowered to work to their best abilities for the good of the sustainability of the brand and their livelihood is made while building and maintaining a culture standard to mitigate and eliminate additional obstacles and challenges because of their race, skin, identity, gender, socio-economic status, and beyond.

So let's talk about it. Let's listen. Let's educate. And then let's take action!

Beyond The Episode Gems:

Listen to Episode 46: How To Become A Better Ally For Black Businesses

Ready to delegate to accelerate? Get top fractional admin talent without breaking the bank using Virtual Gurus! 

Buy my book Strategize Up to maximize the growth and profitability of your business.

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Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

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