Explore every episode of the podcast Ideas for Real Estate Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| 141. Autumn Assets: Planning Your REALTOR® Content Shoot for Fall Social | 13 Sep 2023 | 00:19:22 | |
Grab that pumpkin spice latte and get into a cozy mindset - it's time for seasonal marketing! Fall-themed real estate content on social is not only trending, it works in your reels, posts, carousels, and more. The secret, though, is to personalize this content with photos and videos of you. So, in today's episode, let's plan an easy fall content shoot for you as a REALTOR®! In this episode about seasonal content for real estate, we're talking: -The potential found in season-focused strategies in your real estate marketing and why you should start taking advantage of it now - How emotionally appealing, trendy, and personality-packed fall content can amplify your branding presence - How to plan and execute an impactful fall-content photoshoot, from scheduling to poses and more to curate a collection of seasonal content - Exactly where to use your fall content collection to maximize your marketing efforts -Tips and ideas for how to pose, where to capture content, props to use and more - How to effectively leverage Instagram Reels and social media templates with compelling, personalized fall-themed content Links mentioned throughout the episode: - Get the Free Fall Branding Guide: 50 Creative Ideas for Realtor Photos and Videos: https://ideasforrealestate.com/fall - See the episode's full blog and related resources here: https://ideasforrealestate.com/episodes/planning-your-realtor-content-shoot-for-fall-social - Learn more & join The Marketing Suite - use code SPECIAL for 50% off your first month - https://ideasforrealestate.com/suite - Click here to book a brokerage marketing consultation: https://ideasforrealestate.hbportal.co/schedule/627d5a00c9d70f0d801ba910 - Follow on Instagram: https://www.instagram.com/ideasforrealestate - View more episodes, freebies, and resources on IdeasforRealEstate.com: https://ideasforrealestate.com/ The key moments in this episode: 3:00 - How fall content can elevate your social media marketing strategy to further connect with your sphere and potential customers, and why you should curate a collection of fall-themed content 00:05:17 - Three ways to use fall content in your Realtor marketing, including tips for short-form videos like Instagram Reel 00:10:40 - How to Plan a Fall Realtor Content Shoot including tips and ideas for content, poses and more 13:15 Tips for taking your photos and videos to build your collection of fall content 15:00 Content ideas including poses and props to make it easier to plan your fall content shoot 00:17:11 - Four Categories of Poses and Props for your fall content 00:18:39 - How your seasonal marketing content can help grow your business Summary of today's episode: In this episode, we discuss the importance of incorporating fall-inspired content into social media posts and overall strategy for real estate agents. And while planning and executing photo and video shoots may seem overwhelming, it's worth it - and I'm sharing tips, tricks, and helpful resources to help make it easier! Creating engaging, seasonal content that resonates with your audience can help you be timely and relevant on social to further engage your sphere and attract new potential home buyers and sellers to you. So during the episode, I offer ideas to help you capture the essence of autumn in your content from poses to planning a shoot and more. Because by embracing the season and creating fall marketing content that works for you as a Realtor, you can enhance your social media presence, reach more potential customers, and strengthen your branding and engagement. | |||
| 140: How Sophie Labrèque Tapped into Social, Email, and Niché Marketing to Find Success as a Realtor | 06 Sep 2023 | 00:52:22 | |
Behind every successful real estate agent is a story - one of ongoing persistence, gained experience, and a sustainable strategy for growth. Sophie Labrèque's story showcases exactly that! I'm excited to have her on the show today to share what's working in her market and actionable ideas that you can apply back to your own marketing. Whether it's harnessing the power of social to brand yourself, how focusing on a very specific niché worked, or wins from email marketing, today's conversation is an inspiring one! In this episode, we're talking: -Sophie's inspiring story of success in Real Estate and the strategies that have helped her thrive -Tips for nurturing relationships and the significant role it plays in real estate marketing -Why you should leverage more authentic marketing strategies that personalize your efforts for a lasting impact. -Using social media and email marketing to create a dynamic combination approach to connection -How Sophie is using The Marketing Suite to take her marketing and business to the next level
Links mentioned throughout the episode: - See the episode's full blog and related resources here: https://ideasforrealestate.com/episodes/how-sophie-labreque-tapped-into-social-email-nich-marketing-to-find-success-as-a-realtor Learn more & join The Marketing Suite - use code SPECIAL for 50% off your first month - https://ideasforrealestate.com/suite - Click here to book a brokerage marketing consultation: https://ideasforrealestate.hbportal.co/schedule/627d5a00c9d70f0d801ba910 - Follow on Instagram: https://www.instagram.com/ideasforrealestate - View more episodes, freebies, and resources on IdeasforRealEstate.com: https://ideasforrealestate.com/ Connect with Sophie: https://www.instagram.com/sophielabreque/
The key moments in this episode: 02: 49 - Sophie's Background 05:50 - Leveraging Real Estate Experience for Success as an Agent 08:30 Steps to Transitioning into a Successful Real Estate Career 12:07 - The Power of Relationship-Based Marketing 14:42 - The Importance of Customization in Marketing 16:00 - Standing Out in a Saturated Market 17:47 - The Transition to Using the Marketing Suite 19:38 - Nurturing Relationships and Staying Top of Mind 23:21 - The Importance of Consistency in Marketing 29:29 - Why focus on Personalized Marketing 31:33 - Effective Social Media Strategies 35:40 - Valuable Resources and Trainings 41:18 - Marketing from a Place of Service 43:15 - The Power of Targeting a Specific Market 48:15 - Attracting New Customers through Content - The Snowball Effect 50:40 - How to Connect with Sophie
Today's Guest Sophie Labrèque, is an accomplished Residential Real Estate Broker in Ottawa, who has mastered the art of authentic and personalized marketing to grow her business and help others. Sophie found her way into real estate first as an investor and later turned her passion into a successful career as a Realtor. In today's epsidoe, she shares her first-hand account on how using social media marketing, email newsletters, and targeted, niche marketing has earned her a successful and fulfilling real estate career. Instagram - https://www.instagram.com/sophielabreque/ Website - https://sophielabreque.com
Summary of today's episode: In this episode, Sophie Labrèque, a successful real estate agent in Ottawa Gatineau, shares her insights on personalized and authentic marketing strategies in the real estate industry. She shares how she's discovered the value of customized content, identifying a niche target market, and staying in touch with past clients to foster lasting relationships. She also highlights how she's utilizing modern tools like social media and email newsletters. This episode offers valuable advice and practical tips for real estate pros looking to enhance their marketing strategies and increase client engagement. Sophie's real-life examples demonstrate the power of relationship-based marketing and the impact it has had on her business growth. So, gain invaluable insights and practical tips from Sophie's journey and take your own Realtor marketing strategy to the next level | |||
| How to Inject Personality into Your Real Estate Marketing - Encore | 21 Jun 2023 | 00:19:33 | |
In this encore podcast episode, we're talking all about how to inject personality into your real estate marketing. If you haven't yet, check out episode 135 for all the details of the new direction of the podcast I'm excited to bring you - https://ideasforrealestate.com/episodes/ideas-for-real-estate-podcast-under-construction As the podcast is under construction, I'll be sharing some specially curated encore episodes of some of my favorite topics. So today, I'm sharing my top tips for adding personality to your marketing! Because it’s true what they say - the more personality you can add to your marketing, the more likely you are to develop genuine connections. Whether you’re posting on social, emailing your database, or filming your next video, your personality is what separates you from other real estate agents. And how you come across is also what could attract your next buyer or seller. Because people want to get to know the real you, often before they work with you. Yet, many real estate agents aren’t sure how to showcase their personalities or feel awkward doing so with their marketing. So, in today’s episode, I’m covering how to authentically and confidently inject some personality into your marketing! View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/personality-real-estate-marketing 👉 Join The Marketing Suite: https://ideasforrealestate.com/suite use code PODCAST25 for 25% off your first month Follow on Instagram: https://www.instagram.com/ideasforrealestate | |||
| 58. 7 Video Ideas for REALTOR® Branding on Instagram | 14 Jul 2021 | 00:25:36 | |
If you're trying to build your personal brand as a real estate agent, then I hope you're embracing videos. Videos show off who you are in a way that's captivating and, above all - personal. And in today's age, videos can be quick to create and easy to implement into your real estate marketing strategy. You don't need to hire a videographer or spend money on equipment to get results. You just need to show up, be yourself, and create engaging content. And Instagram thinks video is key as well. In fact, they recently announced that "Instagram is no longer a photo-sharing app." Instagram sees the success of platforms like TikTok and YouTube, and they want to lean even more into video. And I want you to be able to capitalize on the effectiveness of video on social as well. So in today's episode, I'm sharing 7 creative ideas for video that you can film with your phone and share right away on Instagram. Episode's complete blog post: ideasforrealestate.com/episodes/video-ideas-instagram-for-realtor-branding | |||
| 57. Do's & Don'ts of Social Media Marketing in the Summer | 07 Jul 2021 | 00:27:59 | |
As far as I see it, summertime can quickly go two ways for your marketing. It's either an excellent time to gain momentum or an easy time to lose momentum. And I get it. You're probably busy working with your customers and focusing on your business. At the same time, you have a personal life to navigate and family vacations to enjoy. The last thing you want is more stress caused by what you're posting or not posting on social. Now, for the rest of the month, I'm doing a "summer of social." Every week, I will discuss different topics geared to help you with your social media marketing. We'll be covering everything from best practices to hacks to save time to branding yourself and everything in between. So, let's kick off the series with the Do's & Dont's of Social Media Marketing in the Summer. That way, you can move forward with a marketing strategy that aligns with your ideal Summer. View Episode's Blog: | |||
| 56. How 16 Screws & a Drill Bit Changed My Marketing | 29 Jun 2021 | 00:22:29 | |
The past 18 months of my life did not go as planned. And I'm sure the same can be said for you. Whether it was the uncertainty of COVID or the crazy market of today, life has been unpredictable for many. I, for one, have learned a lot about myself and my marketing during this time. At the start of 2020, I was diagnosed with a life-changing health issue, and in the last eight months, I've had three major hip major surgeries to fix it. Despite all the challenges along the way, I've never been happier with what I'm doing or prouder of how Ideas for Real Estate is growing So, on this week's episode, I'm sharing the biggest marketing lessons I've learned during this time. View Episode's Blog: Mentioned Episodes: Freebies: Connect with me, Heather E. Colby:
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| 55. How to Generate Real Estate Leads Through Quizzes | 22 Jun 2021 | 00:35:41 | |
Our love for quizzes often begins at a young age. Remember completing them in magazines or creating your own to find out who'd you marry? Now, we're often sucked into Buzzfeed-style quizzes to determine which TV show characters were most alike and other silly topics meant solely to entertain. But what if you could take the irresistibility of a quiz and use it for lead generation? I've been doing just that with my marketing and what to share how you can create relevant quizzes to attract more buyers & sellers for your own real estate business. I'm a sucker for a good quiz. I see them tempting me on social and can't help but click to find out my results. Often, the quizzes you see online are just for fun, like which Friends character are you most like. However, quizzes have the incredible power to be a significant lead generator in your real estate business. And the types of quizzes I'm talking about aren't just for fun. Strategic quizzes can help you engage customers with real estate topics that matter. When was the last time you thought of lead gen as fun? So, whether you're somebody who struggles with lead gen or is looking for a creative idea, this episode is for you! Take the Free Masterclass: View Episode's Blog: Related Episodes:
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| 54. The Hidden Opportunities of Lifestyle Marketing for REALTORS® | 15 Jun 2021 | 00:33:32 | |
People are looking for more from their homes and where they live. They want more options inside the home. Rooms that are multi-use, dedicated offices, beautifully organized spaces, and home gyms were on the rise thanks to 2020. But they are also looking for more outside the home. They want to live in a community that supports their interests, activities, and passions. They're looking for a lifestyle, not just a home. In this episode, I'm sharing how you can leverage lifestyle marketing in your local communities to attract new customers, establish yourself in a niche, and even engage those you already know. I'll be covering:
So, don't miss today's topic, which many agents are not leveraging in their marketing! View Episode's Blog: Related Episodes:
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| 53. How to Inject Personality Into Your Marketing | 08 Jun 2021 | 00:17:52 | |
It’s true what they say - the more personality you can add to your marketing, the more likely you are to develop genuine connections. Whether you’re posting on social, emailing your database, or filming your next video, your personality is what separates you from other real estate agents. And how you come across is also what could attract your next buyer or seller. Because people want to get to know the real you, often before they work with you. Yet, many real estate agents aren’t sure how to showcase their personalities or feel awkward doing so with their marketing. So, in today’s episode, I’m covering how to authentically and confidently inject some personality into your marketing! View Episode's Blog:
Related Episodes:
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| 52. Where to Find Creative Real Estate Content Ideas | 31 May 2021 | 00:28:54 | |
If you've ever stared at the computer waiting for inspiration to strike, then this episode is for you! Over the years, I've found that content is the ultimate goldmine of real estate marketing. It empowers you to show up with your branding, reach a specific buyer or seller, engage past customers, and always have something to say on social. The challenge, though, can be coming up with topics. Whether you're in a marketing rut or don't know where to begin, I'm sharing the best places to find real estate content ideas. That way, you can spend less time spinning your wheels and more time connecting with your next customer. View Episode's Blog: Related Episodes:
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| 51. The 10 Most Costly Email Marketing Mistakes for REALTORS® - Pt 2 | 25 May 2021 | 00:31:09 | |
How much time and money have you spent looking for new leads or sources of business? It can be stressful, constantly filling up your real estate business' pipeline. But one of the most overlooked forms of marketing today is your email list. The people you know and the people you attract could lead you to your next closing. Email marketing has an incredibly high ROI and low entry cost. All the fancy tech aside, all your need is an email to start. How amazing would it be to send an email after this podcast that connects you with your next buyer or seller - it's entirely possible! This week's blog and podcast are part two of an email marketing series. Last week we covered the first five mistakes real estate agents make.
If you missed part one, view it here, and now let's dive into the next costly mistakes you could be making. View Episode's Blog: Related Episodes: Connect with me, Heather E. Colby:
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| Special Episode - A Personal Interview About My Crazy Hips | 20 May 2021 | 00:48:00 | |
Social media is an incredible place. You never know how opening up and sharing your story could connect you with somebody else. That's exactly what happened to me when the lovely Laura of the "Help for Hip Dysplasia Podcast" reached out to me about sharing my story on her podcast. We talked about my diagnosis, how it changed my life and plans to start a family, all my surgical complications, and my journey so far. I've had my ups. I've had my downs. But I'm moving forward, and I hope my story can help somebody else who is going through a tough time. So, if you're interested in learning about how a walk-around Epcot changed my life forever, then tune in to this week's special episode to hear the interview. | |||
| 50. The 10 Most Costly Email Marketing Mistakes for REALTORS® - Pt 1 | 18 May 2021 | 00:36:45 | |
When you hear the phrase "email marketing," does it make you groan and think about all the things you'd rather be doing? Or is it something that excites you and you see opportunity in? If your attitude towards email marketing has been lukewarm lately, I'm going to change your mind after this episode! Because even in 2021, email marketing is still one of the most effective forms of real estate marketing you can do. And if you do it well, it can be a representation of your branding, a form of connection, and a major driver in your business. Not to mention an opportunity in the market because many real estate agents are making the mistakes we're talking about in today's episode. View Episode's Blog:
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| The 5-Day Instagram Video Challenge for Realtors - Encore | 14 Jun 2023 | 00:48:52 | |
In this encore podcast episode, I'm sharing a 5-day challenge for you to start implementing video on Instagram! If you haven't yet, check out episode 135 for all the details of the new direction of the podcast I'm excited to bring you - https://ideasforrealestate.com/episodes/ideas-for-real-estate-podcast-under-construction As the podcast is under construction, I'll be sharing some specially curated encore episodes of some of my favorite topics. So in today's episode, we're diving into how video works for real estate marketing - bottom line. It not only captures people's attention, but it's memorable and creates connections that can lead to closings. This strategy is ideal for agents who are looking to grow their businesses in authentic ways. And when you combine the effectiveness of video with the popularity of Instagram, you have a unique opportunity to engage potential home buyers and sellers while establishing your agent branding. From Instagram Stories to Reels, you have a variety of features to engage with Instagram's over a billion users! Whether casual or professional, video empowers you to speak directly to your target customer about what's important to them and how you can help as an agent. But I get it. Video can be challenging for most people. So, I've created this 5-day challenge for you to start implementing video on Instagram ASAP! View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/instagram-video-challenge-realtors 👉 Join The Marketing Suite: https://ideasforrealestate.com/suite use code PODCAST25 for 25% off your first month Follow on Instagram: https://www.instagram.com/ideasforrealestate | |||
| 49. How Will the iOS 14.5 Update Impact Real Estate Marketing? | 12 May 2021 | 00:25:12 | |
Have you heard the buzz surrounding Apple's iOS 14.5 update? It isn't the new fire heart emoji that has everyone talking - it's the new App Tracking Transparency (ATT) feature that's making headlines. This new feature allows users to allow or not allow apps to track activity across other companies' apps and websites. While Apple is portraying itself as pro-privacy, Facebook is publicly fighting back and criticizing the changes. But what does this mean for real estate marketing? In this episode, I'm covering what ATT is, how it will impact Facebook advertising, my opinion on the real estate search apps, and what the takeaways are for real estate agents. While Apple is emphasizing privacy protection, Facebook is fighting back that it's a blow to small businesses. And big real estate tech sites, like Zillow and Realtor, have apps that could be affected. Let's explore what this means for the industry and the average real estate agent. View Episode's Blog:
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| 48. My Top Real Estate Marketing Templates & Guides | 04 May 2021 | 00:28:42 | |
Have you ever been unsure where to begin when it comes to your real estate marketing? From social media to lead generation to video to branding - the list never seems to end! But your real estate marketing doesn't have to be complicated. Once you're ready to begin, you just need a plan to follow and execute. That's why on this special episode, during my birthday week, I'm sharing all my best freebies. That way, you can download the right resource that will make a difference in your business! In this episode, I'll be covering the best real estate marketing templates, including my:
View Episode's Blog: Download Episode's Freebie: Related Episodes:
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| 47. Instagram Reels for Real Estate Marketing | 27 Apr 2021 | 00:24:27 | |
If you're looking to connect with more buyers and sellers while growing your brand as a real estate agent, then Instagram Reels could be for you! Riding the coattails of the Tik-Tok boom, Instagram Reels offers scroll-stopping videos that you just can't help but watch. And you don't have to do any silly dances to see results in your real estate marketing. So, on this week's episode, we're diving into Instagram Reels for REALTORS. If you're wondering if it's worth your time? I'll skip right to the spoiler - if you're marketing on Instagram, it definitely is! In this episode, we'll cover:
Whether you're looking to dive deeper into niche marketing, work on your agent branding, farm a geographic area, or even promote your listings, you can do it all with Reels! Check out my first Reel here -https://www.instagram.com/p/CNdpaSpjr-j/?utm_source=ig_web_copy_link View Episode's Blog: Related Episodes:
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| 46. How to Turn Old Listing Photos Into New Social Posts | 20 Apr 2021 | 00:36:20 | |
One of my biggest marketing cheats has constantly been reusing listing photos. We're always looking for content in real estate marketing, and it's a shame to waste high-quality images! And now, more than ever, homes are selling incredibly quickly. You might have hardly used the photos at all before the home goes under contract. But here's the thing - you don't have to use your listing photos only to promote an active listing. You can use these photos to continue to promote yourself and your services. So, today we're talking about creating 25 creative social media posts using old listing photos. Don't stress about taking notes! View the complete blog for this episode:
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| 45. Your 7-Day Open House Strategy for Instagram | 13 Apr 2021 | 00:32:03 | |
In today's market, is it necessary to invest in listing marketing and open houses? Yes! You worked hard to get that listing - let's use it to help you get more! That's why many top real estate agents, even in the hottest seller's markets, are still investing in their listing promotion. So, in today's episode, I'll be sharing a 7-day strategy to promote your next open house using Instagram. Even if you've scaled back on your marketing for listings because they're selling so quickly, you definitely want to tune in as well. Because every listing you currently have could lead to your next opportunity! View Episodes' Blog:
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| 44. Social or Instagram Posts to Attract Sellers | 07 Apr 2021 | 00:25:23 | |
Homes are selling quickly, and there's high demand from buyers across the nation. So, how exactly do you engage with the people on social who are considering selling their homes? After all, real estate marketing online has traditionally been easier to target buyers. So in today's episode, we're covering seven social media post ideas that you can easily share to start engaging potential sellers in your area. These ideas are beyond the popular posts about the process and specific about your local market and today's market conditions. Don't stress about taking notes! View the complete blog for this episode:
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| 43. New Construction Marketing for Real Estate Agents | 30 Mar 2021 | 00:37:25 | |
Are you looking to show up on social, brand yourself in your local community, attract new customers, and consistently market yourself online? What if I told you that there was one form of marketing you could focus on that would check all of those boxes? The answer isn't too good to be true - the answer is marketing new construction homes! I'm obsessed with new construction because it can be a goldmine for your real estate marketing. And I'm not talking about just attracting buyers. New construction marketing can form the basis of your strategy or be an easy content opportunity for REALTORS. In this episode, we will cover why to invest time in it, how to get started with it, and some creative ideas for marketing. So, let's steal that model home magic for your marketing in this week's episode! Don't stress about taking notes! View the complete blog for this episode: Mentioned Freebies: Related Episodes:
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| 42. Approachable SEO for Local Real Estate | 23 Mar 2021 | 00:46:17 | |
Imagine your ideal customer is ready to buy their next home. They’re not 100% sure where they want to live or are familiar with the area. So, they head online, like so many of us do, and start researching. They want to learn about the neighborhoods, greater community, and lifestyle in addition to finding the perfect home. Next, imagine a home seller goes online to find a reputable agent who specializes in their area to sell their home. Now, ask yourself honestly - what’s the likelihood that they would find you and all that you offer - online? So in today's episode, we're going to cover exactly how to get your ideal customer to find you online by leveraging local SEO for real estate. We'll be covering:
Be sure to tune in for an approachable take on SEO for real estate! Related Episodes:
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| 41. Instagram Guides for Real Estate | 16 Mar 2021 | 00:22:21 | |
Real estate is full of information. Info geared toward the buying or selling process. Info about the communities. Info about yourself as an agent. There’s a lot of informative and entertaining content out there to comb through! Now, last year Instagram Guides was released as a way to help organize content on the platform. But I have to ask? Are Instagram Guides just another feature of Instagram to give you a headache or something you need to pay attention to in real estate? Let’s find out in this week’s episode. Related Episodes:
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| 40. Branding for Real Estate Agents (Pt 2) | 09 Mar 2021 | 00:26:43 | |
Imagine you woke up tomorrow, and your dream customer knew not only exactly who you are, but what you do, how you do it differently, and why that mattered to them. I want you to picture this dream customer going through their own real estate journey - whether that's buying or selling. They have a million things going on in their life. Yet, they knew right away that you were the agent to connect with. You were the agent that could empower them to reach their own real estate goals. They're not just your dream customer. You're their dream agent. That's the power of great branding. And that's what we're going to talk about today on part 2 of our branding for real estate agents series. Mentioned Freebies: Related Episodes:
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| 7 Tips to Sharing Real Estate Market Stats & Trends - Encore | 07 Jun 2023 | 00:22:51 | |
In this encore podcast episode, I'm giving you 7 Tips to Sharing Real Estate Market Stats & Trends If you haven't yet, check out episode 135 for all the details of the new direction of the podcast I'm excited to bring you - https://ideasforrealestate.com/episodes/ideas-for-real-estate-podcast-under-construction As the podcast is under construction, I'll be sharing some specially curated encore episodes of some of my favorite topics. So in today's episode, we're diving into how to share real estate market trends in an engaging and meaningful way. Because when people ask you, “how’s the real estate market?” it's your opportunity to be a local leader in the industry and a trusted source of information. How you share this information could make all the difference not only to your real estate marketing but also to the people you serve! View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/sharing-real-estate-market-stats-trends-on-social-media 👉 Join The Marketing Suite: https://ideasforrealestate.com/suite use code PODCAST25 for 25% off your first month Follow on Instagram: https://www.instagram.com/ideasforrealestate | |||
| 39. Branding for Real Estate Agents (Pt 1) | 02 Mar 2021 | 00:32:41 | |
The most valuable aspect of your real estate marketing isn't your social media following, your beautiful website, or even the next great lead gen funnel. The most valuable aspect of your marketing is your personal brand. And today, we're going to be going over the fundamentals of creating a memorable brand as a real estate agent. Because there is no better way to invest your time and resources than in developing your personal brand. So, let's kick off part one of our branding discussion by reimagining branding in a modern, authentic way. Tune in to today's episode to learn the first 4 steps of 7 that you should take when branding for real estate agents or REALTORS. Episode Blog:
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| 38. 7 Modern Real Estate Marketing Strategies to Live By | 23 Feb 2021 | 00:35:40 | |
It can be exciting and sometimes overwhelming to predict the next trend in real estate marketing. What new app will change how we market ourselves next year? I'm sure you never thought dancing videos would make their way to professional services like real estate. But thanks to Tik Tok and Instagram Reels, it has. While as a professional marketer, I love experimenting with the newest marketing strategies, it can be distracting. It's essential to stay focused and create habits that will lead to long-term success as a REALTOR. Having a core set of marketing philosophies can help guide you. You'll know that no matter what trend is ahead or how your business evolves, you have a strategy in place. So, in today's blog and podcast, we're discussing "7 Modern Real Estate Marketing Strategies to Live By." Don't stress about taking notes! View the complete blog for this episode:
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| Overcoming a personal challenge - "Life Update" | 28 Oct 2020 | 00:07:57 | |
The challenges you face in life are often what define you. While difficult in the moment, it’s the lessons learned that shape the type of person you become. Here’s a quick update on a health challenge I’ve been facing this year, and my plan to get back on my feet moving forward! Because as always, it’s my goal to continue to bring you “creative ideas for real estate.” Connect with me, Heather Colby:
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| 37. Using Instagram for Agent Branding | 28 Oct 2020 | 00:34:16 | |
If you’re looking to grow your personal brand, then turn to Instagram. This is a platform with so much untapped potential in real estate and in your local markets. So, on this week’s episode, I had the pleasure of being interviewed by Gayle Weiswasser from Homespot’s Snapshot episode on exactly this. In the episode, we dive into how to craft your personal branding to not only gain followers but more importantly establish connections and develop your branding. So, if you’re not subscribed to the Snapshot podcast be sure to check it out, and tune in here for the official replay of Episode 140: Using Instagram for Personal Branding. Related Episodes:
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| 36. How to Market Yourself on Social as a New REALTOR® | 23 Sep 2020 | 00:40:30 | |
I love it when people reach out to me on Instagram to ask a question. And the number one question I receive is - "how do I market myself as a new agent?" So, in this episode, we're going to explore how to introduce yourself as a REALTOR on social and start building your personal brand. Because you might not have real estate experience yet, but you DO have many advantages. Your personality, interests, and what's important to you can become the foundation of your brand. The marketing habits you establish now, will help you for years into the future. Keep in mind, all top-producers started off with no transactions and a real estate license. Let's dive into how to market yourself on social media when you're just getting started in real estate. Shownotes & Blog: ideasforrealestate.com/episodes/socia-media-marketing-new-real-estate-agents Mentioned Freebies:
Related Episodes: Connect with me, Heather Colby:
Online - http://ideasforrealestate.com | |||
| 35. How REALTORS® Can Attract More Attention On Social with FREE Photos | 16 Sep 2020 | 00:33:03 | |
When you post on social, you want people to stop and take notice. The last thing you want is for people to keep on scrolling and completely miss what you're sharing. That's where the right photos come in. They can help you build your brand as a real estate agent, attract your ideal buyer or seller, or even establish you as the expert in your niche. The problem is that social is a busy place, and coming up with eye-catching images to share can be overwhelming. But when you have that perfect image, people will stop and take notice. They'll be more inclined to read your caption, check out what the post is about, and more importantly, engage with you. You don't need to be a professional photographer or spend a ton of money to have a social feed full of scroll stopping photos. In this episode, I'm revealing easy ways to get images for free! Shownotes & Blog: https://ideasforrealestate.com/episodes/socia-media-realtors-free-photos Mentioned Freebies: Related Episodes: Connect with me, Heather Colby:
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| 34. Should Your Real Estate Marketing Include Pinterest? | 09 Sep 2020 | 00:30:32 | |
Pinterest drives more people to my website more than any other form of marketing that I do. As much as this podcast covers Instagram and social, Pinterest is my podcast’s marketing backbone. It’s the number one way I grow my email list. Because every day, more and more people find my content on Pinterest and download one of my freebies. In fact, if you’re listening to this podcast, there’s a good chance you found me on Pinterest. And while I love Pinterest, could you get similar results with your real estate marketing? So, in today’s episode, I’m going to cover why Pinterest works for real estate marketing and tips to evaluate if Pinterest will work for you as a real estate agent. Because, spoiler, Pinterest isn’t right for everyone and every market. But it just may be a significant opportunity for you! Connect with me, Heather Colby: More Freebies: | |||
| 33. Attract & Engage More Customers Through "Marketing Expectations" | 12 Aug 2020 | 00:20:25 | |
You might be familiar with the value of setting expectations in real estate. It’s a simple concept where you have a conversation up-front of what to expect and how things will work. These expectations can help guide your buyers or sellers throughout the process or help you define the relationship. But have you ever heard about setting expectations when it comes to your real estate marketing? While expectations for the customer experience is a popular subject, expectations for marketing is not. So, on today’s episode, we’re covering how setting expectations can help you re-engage contacts, entice more people with your ads, and more! Shownotes & Blog: https://ideasforrealestate.com/episodes/reale-estate-marketing-expectations Connect with me, Heather Colby: More Freebies: | |||
| 32. How “Perfect” Does Your Real Estate Marketing Need to Be? | 05 Aug 2020 | 00:09:55 | |
Over the years, the pressure to appear a certain way online has only increased. And right now, when we’re all leading less than perfect lives, it can even be discouraging or overwhelming. You might feel like you don’t measure up to another agent’s picture-perfect Instagram or feel like your videos will never stand out next to the glossy music video-style home tour you saw the other day. But when it truly comes down to our marketing, are we too hard on ourselves? How “perfect” does your real estate marketing need to be in 2020? Tune in to the podcast to find out! Shownotes & Blog: https://ideasforrealestate.com/episodes/how-perfect-does-your-real-estate-marketing-need-to-be Connect with me, Heather Colby: More Freebies: | |||
| 31. 7 Tips to Sharing Real Estate Market Stats & Trends | 29 Jul 2020 | 00:25:31 | |
In the unbelievable year that is 2020, people are looking for information. And if they’re thinking about buying or selling a home, I’m sure they have questions or even concerns you can answer. When people ask you, “how’s the real estate market?” now’s your opportunity to be a local leader in the industry and a trusted source of information. How you share this information could make all the difference not only to your real estate marketing but also to the people you serve. So, on this week’s episode, we’re covering “how to share real estate market trends” in an engaging and meaningful way. Episode Resources:
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| How to Decide if a Brokerage’s Marketing & Tech is Right for You - Encore | 31 May 2023 | 00:24:09 | |
In this encore podcast episode, we're diving into the topic, 'How to Decide if a Brokerage's Marketing & Tech is Right for You.' If you haven't yet, check out episode 135 for all the details of the new direction of the podcast I'm excited to bring you - https://ideasforrealestate.com/episodes/ideas-for-real-estate-podcast-under-construction As the podcast is under construction, I'll be sharing some specially curated encore episodes of some of my favorite topics. So in today's episode, we're having a meaningful conversation about how to evaluate your own needs to see how that aligns with what a brokerage provides. Because marketing and technology are essential to today's agent. Marketing empowers you to attract new customers and build stronger relationships within your network, while the right tech can save you valuable time and frustration. Together they are a powerful combination for your real estate career, and many brokerages offer marketing & tech stacks to further support their agents. Yet, how do you know if a brokerage's offerings are right for you? Because there are many reasons to evaluate a brokerage's marketing & tech offerings.
Whatever the reason, it's a valuable exercise for any agent to consider. So, tune in to hear firsthand what you should consider from a former brokerage Chief Marketing & Tech Officer. View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/choosing-real-estate-brokerage-marketing-technology 👉 Join The Marketing Suite: https://ideasforrealestate.com/suite use code PODCAST25 for 25% off your first month Follow on Instagram: https://www.instagram.com/ideasforrealestate | |||
| EP 30. Is Your Personal Facebook Impacting Your Real Estate Business? | 14 Jul 2020 | 00:22:43 | |
Open up Facebook right now and start scrolling away. I bet it won't take you long to come across a negative post or an opinion you strongly disagree with. Since the start of online chatrooms and forums, there have always been internet trolls and differences of opinions. And now more than ever, social media, especially Facebook, is the center for contention. Now, I don't want to tell you to censor yourself or that something's right or wrong to say on social. Today's episode aims to look into your interactions with social as a real estate agent and self-determine, whether they could be negatively or positively impacting your business. We'll also cover 3 questions to ask yourself before every post. Episode Resources:
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| EP 29: A Busy REALTOR & New Mom’s Journey to Productivity | 07 Jul 2020 | 01:00:21 | |
When it comes to success in real estate marketing, the number one thing I see agents struggle with is consistency. It's easy to get swept up in your day, and then your marketing takes a hit. If you have a transaction you're holding together, the last thing from your mind is probably sending out your marketing email. So, how do you find the right balance between structure and flexibility? I'm sure we've all had our fair share of struggles when it comes to getting organized and sticking to a system. But I came across an agent, who like many of you, was having a difficult time keeping everything organized. As a new mom, she was looking for a better way to manage her time and plan out her days. When she couldn't find the answer out there, she created one for herself! I hope you enjoy today's conversation with Erica Tudela, REALTOR® and Creator of the Brainy Broker Planner. In today's episode, we cover:
I can completely relate to Erica’s journey, and I think you'll be able to as well. Let's take a listen. Shownotes & Blog: https://ideasforrealestate.com/episodes/a-busy-realtor-new-moms-journey-to-productivity Connect with me, Heather Colby:
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| REPLAY: Overcoming the Fear of Video | 30 Jun 2020 | 00:09:34 | |
As we head into the second half of the year, let's incorporate more video into your real estate marketing strategy. We've seen how now, more than ever, video has a way of connecting us when we weren't able to meet in person. Yet, video is still my favorite tool to use in marketing. If you're not 100% comfortable with video, I get it! It takes time, practice, and sometimes you just need a little bit of a confidence boost. So, tune into this episode from earlier in this year and challenge yourself to film more videos in 2020. Shownotes & Blog: https://ideasforrealestate.com/episodes/ep-04-overcoming-the-fear-of-video-for-real-estate-agents Today’s Freebie: “Easily Create Strategic Videos - Worksheet” - https://ideasforrealestate.com/video Connect with me, Heather Colby: | |||
| Ep 28. How to Repurpose Your Real Estate Marketing | 23 Jun 2020 | 00:18:21 | |
You probably have a lot going on in your life. From juggling your day-to-day as an agent to your personal life, it can be a lot to keep up with. And then throw your real estate marketing in the mix, it can be downright overwhelming. There are videos to do. Social media to remember. Listings to promote. Past customers to reach out to. The list goes on and on. What if I told you there’s a straightforward strategy that can help you with all of this? Because I believe (and I’m sure you do to!) we should work smarter and not harder. So, in this week’s episode, I’m covering how to maximize your real estate marketing efforts with one simple strategy to implement ASAP. Episode Resources:
Let's Connect!
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| 27. How to Find & Engage Your Next Homebuyer or Seller on Instagram | 16 Jun 2020 | 00:33:02 | |
In this week's episode, we're talking about how to find your next potential customer through Instagram. And once you find them how to start engaging authentically. Because when we post on social media, we often get so caught up in coming up with our own content, getting more likes on everything we share, and driving the number of followers up. But are we missing out on a key opportunity? Social was originally meant to bring people together. Yet, over the years, we've turned it into a lead generation tool through landing pages, ads, and sales funnels. While that's not necessarily a bad thing, there are other more authentic ways of connecting with your ideal customer. That's why I love Instagram for real estate marketing and am excited to reveal my best tips & techniques to help you find your next home buyer or seller. Episode Resources:
Let's Connect!
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| 26. Growing Your Personal Brand & Social Following with Branding Photos | 09 Jun 2020 | 00:45:02 | |
Two of the most popular topics we talk about in real estate marketing are your personal brand and your social media strategy. We want to create a compelling personal brand that attracts our ideal customers while engaging people on social media. And you can't be truly successful in one without the other it today's digital world. You need to develop your brand, show up on social, and start forming genuine connections with people. And personal branding photos are the secret to achieving this. In today's episode, I'm breaking down what they are, why you need to invest time into them, and how to get the best photos for social to develop your band. Episode Resources:
Let’s Connect!
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| Muted | 02 Jun 2020 | 00:00:48 | |
Hello, Ideas for Real Estate listeners. I’m muting our regularly scheduled podcast today. Instead, I’m going to be spending this week listening & learning from others. #amplifymelanatedvoices | |||
| 25. TikTok for Real Estate? 5 Reasons to Give it a Try | 26 May 2020 | 00:22:48 | |
At this point, most people have either seen a TikTok video, made one themselves, or have at least heard of this new social platform that’s become crazy popular. But in real estate, is it something that we need to be doing for our marketing? You might already be struggling to post consistently on social and throwing a new platform into the mix might sound like a headache. You might also be thinking that TikTok is just for teenagers trying to create viral dance videos. In this episode, we’re exploring what TikTok could mean for your real estate marketing. Episode Resources:
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| 24. How to Overcome the Real Estate Tech Overwhelm with Tavia Ritter | 19 May 2020 | 00:56:16 | |
Have you ever been overwhelmed by technology? Or just put off using tech you know would yield results because it was too much of a headache to start? My guest for today’s show knows all about the challenges and possibilities that come along with tech. Tavia Ritter, the IT Operations Manager at Re/Max of Reading, has helped hundreds of agents implement tech into their daily lives and is sharing her best tips with us today. From choosing the right tech to adopting it into your daily business, to pushing past the fears holding you back, this is an episode that everyone from the tech shy to the tech-obsessed will find valuable! In today's episode, we cover:
Whether you are an early adopter or drag your feet when it comes to change, today's episode will inspire you to evaluate your own tech use and journey! Today's Blog and Shownotes: Links Mentioned Today
Connect with Heather Colby
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| 23. The Framework for a Successful Real Estate Video | 12 May 2020 | 00:32:55 | |
Video marketing for real estate has become more important than ever as we continue to connect with people virtually. I’ve always said, there’s no better form of marketing when it comes to engagement than video. Have you ever watched a video and felt like you personally knew the person on it? I’m sure you have, that’s why we watch Netflix and tune into our favorite sitcoms. We love story. We get involved with the characters. Because video triggers emotions. Video allows you to connect. And to have a successful marketing video, you don’t need the fanciest equipment or to be a natural talent. You need a framework, and that’s what I’m revealing today in "The Framework For a Successful Real Estate Video." Episode Resources:
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| The Hidden Opportunities of Lifestyle Marketing for REALTORS - Encore | 24 May 2023 | 00:32:49 | |
In this encore podcast episode, we're talking all about the hidden opportunities of lifestyle marketing for Realtors. If you haven't yet, check out episode 135 for all the details of the new direction of the podcast I'm excited to bring you - https://ideasforrealestate.com/episodes/ideas-for-real-estate-podcast-under-construction As the podcast is under construction, I'll be sharing some specially curated encore episodes of some of my favorite topics. In this special episode, I'm sharing how you can leverage lifestyle marketing in your local communities to attract new customers, establish yourself in a niche, and even engage those you already know. I'll be covering:
See show notes & the full blog: https://ideasforrealestate.com/episodes/lifestyle-marketing-ideas-real-estate 👉 Join The Marketing Suite: https://ideasforrealestate.com/suite Follow on Instagram: https://www.instagram.com/ideasforrealestate | |||
| 22. The Key to More Leads & Social Engagement for REALTORS® | 04 May 2020 | 00:13:12 | |
We all want more likes and comments on our social media. Because we know engagement can lead to relationships and, ultimately, customers. And if we put money or time into a paid ad, we want it to work! We want people to reach out to us, be interested in what we’re offering, and become a lead. It sounds so simple. Yet, it can be so challenging! How are we able to genuinely connect with our ideal home buyer or seller? On today’s quick tip, we’re covering the key to more leads and social engagement in your real estate marketing. Episode Resources:
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All Episodes: https://ideasforrealestate.com/episodes | |||
| 21. Ideas & Tips for Virtual Real Estate Events | 27 Apr 2020 | 00:35:56 | |
Over the last few weeks, we’ve all been a part of a massive technology shift. Now, it might have been thrust upon us as we’re adapting to working from home, but it is a huge opportunity as well. At the time of this recording, I’m still at home “sheltering in place,” and the rise of virtual meetings and events has become a commonplace. People who may have never attended a virtual meeting before, are conducting their own, and camera-shy people are getting more comfortable being on video. As we moved toward the future, we can benefit from this new cultural approach to meeting and sharing content, virtually. I have a few easy tips & content ideas to help you host an engaging virtual real estate event. In today’s episode “Ideas & Tips for Virtual Real Estate Events,” I want to give you info that you can use today and well into the future. And by the end of it, I hope you’re inspired to give one of the ideas a try for your real estate marketing. Episode Resources:
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All Episodes: https://ideasforrealestate.com/episodes | |||
| 20: Three Easy Prompts When You Don't Know What to Say on Social for REALTORS® | 20 Apr 2020 | 00:26:00 | |
Imagine you’re about to post something on social for your real estate marketing. You have the perfect photo you can’t wait to share. Or maybe you’ve taken the time to create an engaging video or eye-catching graphic. Coming up with your visual content is just a piece of your social media promotion. You have a caption to think about as well, and that’s often where people get stuck. You find yourself staring at the screen, unsure of what to say. Getting stumped by your caption on one-hand can be frustrating. On the other, it could be a missed opportunity for a genuine connection or even lead generation. Writing engaging captions is essential for a social media strategy for real estate. This is especially true for Instagram. Think about this - if somebody sees your photo on the feed, likes it, and moves on, how much time are they spending engaging with your content and ultimately you? Compelling captions mean more time spent viewing what you post. This can lead to deeper connections. It also allows you to initiate conversations or invite people to connect with you further. Engaging captions can make a big difference, but they don’t have to be challenging to come up with! That’s why I’ve come up 3 sure-fire prompts to guide you when you’re unsure of what to say on social. First, we’ll go over the prompts and then apply them to three very different photos to see how they work in all circumstances. Episode Resources:
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All Episodes: https://ideasforrealestate.com/episodes | |||