IDEA GENERATION – Details, episodes & analysis

For more stories rooted in the spirit of perseverance, check out Tres Generaciones Tequila: https://www.tresgeneraciones.com/ On June 8, 2023, IDEA GENERATION and Tres Generaciones Tequila hosted a listening party with Grammy award-winning rapper Killer Mike in celebration of his latest album, 'Michael.' Killer Mike and IDEA GENERATION Founder Noah Callahan-Bever sat down together in Atlanta in front of a live audience to listen to the album, discuss Mike's career, and hear stories about how the legendary rapper constantly persevered throughout his entire career. The room was packed with fans sipping on Tres Generaciones Tequila, and the after party was popping as Mike once again performed records from the album. Special thanks to our partners at Tres Generaciones for bringing this experience to life. More about Tres: https://www.tresgeneraciones.com/

For more stories rooted in the spirit of perseverance, check out Tres Generaciones Tequila: https://www.tresgeneraciones.com/ 

On this week's episode of IDEA GENERATION, designer Mike Amiri takes us on a journey from his early days growing up in Hollywood, to releasing his first capsule collection, to launching his flagship brand, AMIRI. From handcrafting clothes for musicians, to reaching over $300 million in annual revenue, Mike Amiri's journey is truly remarkable... and it all started with one idea.

Special thanks to our partners at Tres Generaciones for bringing this podcast to life. More about Tres: https://www.tresgeneraciones.com/

On this week's episode of IDEA GENERATION, Paul Rodriguez Jr. (aka P Rod) takes us on a journey from his early days as a young skateboarder in California, to becoming the face of Nike Skate, to launching his own company, Primitive Skateboarding. Along the way, P Rod has become an acclaimed investor, exploring the trades of everything from beer to lemons... and it all started with one idea. Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday. 

Credits 

Noah Callahan-Bever Creator & Host, Idea Generation 

Starring: Paul 'P-Rod' Rodriguez 

Executive Producer: Helena Ox 

Producer: Jack Erwin 

Lead Editor, Creative Director & Sound Designer: Sarathi Garimella 

Producer / Editor: Xan of Mars

On the Season 3 premiere of IDEA GENERATION, Scooter Braun takes us on a journey from his days as a college dropout and party promoter in Atlanta, to becoming one of the most successful music executives on the planet. From his time as manager of Justin Bieber and Asher Roth, to his part in acquiring Big Machine Records, to selling his own company for $1 billion, Braun has built one of the most impressive resumes in music. And it all started with one idea.

Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday.

Credits

Noah Callahan-Bever

Creator & Host, Idea Generation

Starring: Scooter Braun

Executive Producer:

Helena Ox

Producer:

Jack Erwin

Lead Editor, Creative Director & Sound Designer:

Sarathi Garimella

Producer / Editor:

Xan Marsella

Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea 

Writer, musician, and collaborator Terius Gesteelde-Diamant, better known as The-Dream, takes us on a journey from his days a trumpet player in a high school band to winning Grammy awards with the likes of Rihanna and Beyoncé.   In this week's episode, hear how The-Dream started working with some of the biggest artists in music, decided to go independent as a musician, and jumped into the fashion world by enrolling in the Savannah College of Art & Design.

Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday.

Special thanks to our partners at Shopify for bringing this experience to life.

More about Shopify: https://www.shopify.com/idea

Learn how to start your own brand with Shopify: https://www.shopify.com/learn

Noah Callahan-Bever

Creator & Host, Idea Generation

Starring: The-Dream

Executive Producer:

Helena Ox

Producer:

John Walaszek

Lead Editor, Creative Director & Sound Designer:

Sarathi Garimella

Producer / Editor:

Xan Marsella

Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea 

Writer, artist, and trailblazer Jessie Reyez takes us on a journey from her childhood writing poems, to hitting open mics around her hometown of Toronto, to becoming one of the most authentic and dynamic songwriters and musicians in the world.  In this week's episode, hear how Reyez first started getting into music thanks to her family, moved to Florida after a failed stint as a Tornoto Raptors cheerleader, and found musical success by leaning into her most authentic self.  

Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday.

Special thanks to our partners at Shopify for bringing this experience to life.

More about Shopify: https://www.shopify.com/idea

Learn how to start your own brand with Shopify: https://www.shopify.com/learn

Noah Callahan-Bever

Creator & Host, Idea Generation

Starring: Jessie Reyez

Executive Producer:

Helena Ox

Producer:

John Walaszek

Lead Editor, Creative Director & Sound Designer:

Sarathi Garimella

Producer / Editor:

Xan Marsella

Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea 

Storyteller, filmmaker, and leader Nicolas Heller aka New York Nico takes us on a journey from his childhood making short films around his neighborhood, to pursuing a music video directing career in Los Angeles, to becoming the unofficial talent scout of New York City by showcasing the city's most fascinating personalities on his viral Instagram account.   In this week's episode, hear how Heller first picked up a camera in grade school, blew a shot at directing a music video for A$AP Rocky, and turned his Instagram account into a vessel for change by saving small business around the city.

Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday.

Special thanks to our partners at Shopify for bringing this experience to life.

More about Shopify: https://www.shopify.com/idea

Learn how to start your own brand with Shopify: https://www.shopify.com/learn

Noah Callahan-Bever

Creator & Host, Idea Generation

Starring: NY Nico 

Executive Producer:

Helena Ox

Producer:

John Walaszek

Lead Editor, Creative Director & Sound Designer:

Sarathi Garimella

Producer / Editor:

Sam Anderson

Artist, storyteller, and entrepreneur Hebru Brantley takes us on a journey from his childhood in Chicago discovering fine art, to studying film in Atlanta, to struggling to make ends meet while styling rappers and designing concert posters, to finding critical acclaim and collaborating with some of the biggest brands in the world.

In this week's episode, hear how Brantley launched his art career with used canvases from a local art institute, turned tragedy into triumph with his first major art show in Chicago, and created an entire world with his art that led to every major motion picture studio knocking on his door.

Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday.

Credits 

Noah Callahan-Bever

Creator & Host, Idea Generation

Starring: Hebru Brantley

Executive Producer:

Helena Ox

Producer:

Lamonday Baxter

Lead Editor, Creative Director & Sound Designer:

Sarathi Garimella

Producer / Editor:

Sam Anderson

Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea 

Rapper, entrepreneur, and innovator LaRussell takes us on a journey from his childhood in the Bay Area making music, to his viral freestyles that lead to an appearance on The Breakfast Club, to his current mission of reimagining the music industry from his own garage.   In this week's episode, hear how LaRussell first started gaining traction in his hometown of Vallejo, how he landed appearances on some of the premiere hip-hop radio shows, and why he has turned down offers from every major label in pursuit of building an independent empire.

Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday.

Special thanks to our partners at Shopify for bringing this experience to life.

More about Shopify: https://www.shopify.com/idea

Learn how to start your own brand with Shopify: https://www.shopify.com/learn

Noah Callahan-Bever

Creator & Host, Idea Generation

Starring: Larussell

Executive Producer:

Helena Ox

Producer:

John Walaszek

Lead Editor, Creative Director & Sound Designer:

Sarathi Garimella

Producer / Editor:

Sam Anderson

Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea

Host, connector, and entrepreneur Angela Yee takes us on a journey from her youth in New York City falling in love with the hip hop scene, to her first radio job at Shade 45, to starting her own businesses, investing in real estate, and launching her brand new upcoming solo radio show, Way Up With Angela Yee.

In this episode hear how Yee introduced Jay Electronica to Jay Z, why she decided to book Eminem for one of his first ever shows, and how she's getting into the coffee game with the launch of her Brooklyn based cafe, CUP.

Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday.

Special thanks to our partners at Shopify for bringing this experience to life.

More about Shopify: https://www.shopify.com/idea

Learn how to start your own brand with Shopify: https://www.shopify.com/learn

Credits

Noah Callahan-Bever

Creator & Host, Idea Generation

Starring: Angela Yee

Executive Producer:

Helena Ox

Producer:

Lamonday Baxter

Lead Editor, Creative Director & Sound Designer:

Sarathi Garimella

Producer / Editor:

Sam Anderson