IAB Europe podcasts – Details, episodes & analysis

AI is transforming Retail Media, from smarter targeting and real-time optimisation to better shopper experiences. In this episode, Drew Cashmore, Managing Director, Adaptive Retail Group & Chief Strategist, Vantage and Andreas Preuer, Senior Director, Business Development - EMEA at Moloco, explore how AI is reshaping campaign planning, measurement, and automation. They also unpack the challenges, misconceptions, and innovations set to define the next era of Retail Media.

In this episode, Jason Wescott (WPP Media & Chair of IAB Europe’s Retail & Commerce Media Committee) speaks with Jamie Kristow (CEO, Cotswold Outdoor) and Daniel Sands (EMEA Sales Director, Zitcha) about Cotswold Outdoor's journey in creating its Retail Media Network.

They discuss how the initiative began, the importance of stakeholder buy-in, why Cotswold Outdoor chose an omnichannel approach from the start, and the challenges faced along the way. The conversation wraps up with a look at future opportunities for omnichannel Retail Media across EMEA.

Generative AI may be grabbing headlines, but the real impact of AI in digital advertising goes far beyond flashy content creation. 

In this episode, our Public Policy & Communications Officer, Nina Hamann, Kate Adam, Director, Business Solutions & Insights, and David Caragliano, Senior Manager, Government Affairs & Public Policy at Google explore how AI is transforming the industry—from improving measurement and targeting to predicting consumer behaviour.

What are the most valuable AI-driven tools and systems in use by the sector today, and where do the real opportunities lie? In the second half, we shift focus to policy. With AI regulation at the forefront of EU discussions, how will new rules shape the future of AI in advertising? 

We unpack the key regulatory developments, the EU competitiveness agenda, and the global AI race.

In the last episode of our Retail Media Roundtable mini-series, our Industry Development & Insights Director, Marie-Clare Puffett, sits down with Paul Wright, Head of International at Uber Advertising and Jason Wescott, Global Head of Commerce Solutions at GroupM & Chair of IAB Europe’s Retail Media Committee. Together, they break down the key differences between commerce and retail media, exploring how each serves brands and retailers differently and what that means for campaign planning. They discuss the critical role of data, why it matters for brands, and share real-world examples of successful strategies.

In our latest episode,  Helen Johnson, Group Director, Media and Insight at SMG and Tom Goulden,  Digital Trading, Insights, and Analytics Director at The Very Group join our Industry Development & Insights Director, Marie-Clare Puffett at the table to explore the Retail Media Flywheel. They discuss strategies for building connected media organisations, the pivotal role of data and creativity in driving results, and their predictions for Retail Media in 2025. Tune in for expert insights, practical tips, and a look at what’s next for the industry.

 In this latest episode, IAB Europe’s Marie-Clare Puffett is joined by Jessica Wegner, Senior Vice President Retail Media, and Abhijeet Rao, Lead Solution Architect at DOUGLAS as they explore the inner workings of a successful Retail Media Network (RMN).They dive into operating models, solution design, and automation, revealing how retailers can streamline processes and drive long-term success. They also share insights on the future of RMNs, from evolving standards to innovation and growth.

In our latest Retail Media Roundtable episode, Andrew Lipsman Independent Analyst & Consultant, Media, Ads + Commerce and Mark Burton, Head of Product, Pentaleap join our Industry Deveopement & Insights Director, Marie-Clare Puffett at the table to discuss Retailer’s sponsored ad strategies. They discuss insights shared from Pentaleap’s latest report on ‘H2 2024 Sponsored products Benchmarks’, how retailers are developing their on-site propositions, and how they can strike the right balance between ad performance and consumer experience.

In this special edition episode our Marketing & Communications Director, Lauren Wakefield, sits down with our Public Policy Manager, Inés Talavera de la Esperanza to unveil the story behind IAB Europe’s new policy event, Advertising Horizons.
Together, they explore how this ground-breaking event came to life, share insights into the thoughtfully curated agenda, and highlight the impressive line-up of speakers set to take the stage.Tune in for an insider’s look at what makes Advertising Horizons a must-attend event for anyone passionate about the intersection of advertising and policy.

For more information on the event and to register to join us for free visit the event page here - https://iabeurope.eu/advertising-horizons-2025/ (edited) 

In this special edition episode our Marketing & Communications Director, Lauren Wakefield, sits down with our Public Policy Manager, Inés Talavera de la Esperanza to unveil the story behind IAB Europe’s new policy event, Advertising Horizons.
Together, they explore how this ground-breaking event came to life, share insights into the thoughtfully curated agenda, and highlight the impressive line-up of speakers set to take the stage.Tune in for an insider’s look at what makes Advertising Horizons a must-attend event for anyone passionate about the intersection of advertising and policy.

For more information on the event and to register to join us for free visit the event page here - https://iabeurope.eu/advertising-horizons-2025/ (edited) 

Welcome to the Retail Media Roundtable, where each episode features multiple expert guests who will share their perspectives on the trends, challenges, and opportunities shaping Retail Media in Europe.In the first episode, IAB Europe's Industry Development & Insights Director, Marie-Clare Puffett is joined by our Chief Economist Daniel Knapp and Retail Media Consultant Yara Daher to discuss what we can expect from Retail Media in 2025.They explore key milestones for 2024, topics that are hot on their radar for 2025 and the macroeconomic trends that will shape this sector this year.