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Explore every episode of the podcast I Am That Content Creator Podcast

Dive into the complete episode list for I Am That Content Creator Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
Ep#88 Camera Confidence for Content Creators: How to Look and Feel Great on Camera with Katie Kaars12 mai 202500:41:41

In this episode of I Am That Content Creator, we’re joined by portrait photographer and camera confidence mentor Katie Kaars. 

While Katie has photographed big names like Rose Byrne and Florence Welch, her true passion lies in helping everyday women feel confident and empowered on camera using just their phone, a little mindset work, and some seriously smart tips.

We dive into how to overcome the fear of showing up on camera, how to use your iPhone to take stunning content without fancy gear, and why connection always wins over perfection. 

If you’ve ever felt awkward taking selfies, hated how you look in photos, or avoided being the face of your brand, this conversation will give you the tools and confidence to finally be seen.

⏱ EPISODE TIMELINE

[2:17] | Why connection matters more than perfect content
[5:36] | How Katie’s journey started with her grandfather’s love of photography
 [7:20] | The shift from hiding behind the lens to becoming the face of the brand
 [10:22] | Why raw, real content works better than curated perfection
 [13:57] | Letting go of old-school posing rules and embracing your real self
 [16:05] | What Katie learned from photographing high-profile women
 [19:40] | Simple mindset mantras to help you show up consistently
 [24:20] | Katie’s viral moment and why numbers don’t always matter
 [30:19] | Four practical tips to look better in photos without filters
 [34:31] | iPhone settings and angles that elevate your content instantly
 [36:55] | Posing advice for real bodies at every stage of life
 [40:26] | How creating content can be healing and build confidence

If this episode gave you the confidence to show up and be seen, don’t forget to follow the podcast, leave a rating and review, and share it with a fellow creator who needs a push. 

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Ep#87 How to Create Your First Digital Product (and Why It’s the Most Profitable Business Model) — Live Coaching + Actionable Tips to Get Started05 mai 202500:47:01

Ever wondered how to turn your skills, story, or knowledge into a scalable digital product that sells — even while you sleep?

In this high-impact episode of the Hive Hub Collective Podcast, we’re taking you inside a live coaching session where we break down how everyday women are creating their first digital product — and why this business model is the most profitable, flexible, and scalable in 2024 and beyond.

🚀 What You’ll Learn:

  • Why digital products are the smartest way to build recurring income
  • The only 3 things you need to create an offer that sells
  • How to “back it before you build it” and start earning before the product is even done
  • Real-time coaching examples with Larraine (a math tutor) and Chrissy (a community builder)
  • How to validate your offer, clarify your messaging, and solve real problems
  • The truth about pricing, mindset, and why charging your worth helps you serve more people
  • A simple content strategy to turn your phone into a video marketing machine

🎧 Tune in if you:

  • Want to create your first product but feel overwhelmed by where to start
  • Struggle to turn your ideas into an offer people actually want
  • Need a simple system for getting unstuck and into action
  • Love learning through real examples and supportive coaching

🔗 Links Mentioned:

(Digital products, scalable income, how to create a digital offer, beginner digital product, course creator for women, validate your idea, make money online 2024, passive income, online coaching, Hive Hub, women in business over 40)

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Ep#86 You're Not Failing, You're Finding Your Path: Why Business Pivots Are Essential27 avr. 202500:29:50

The guilt of business pivots can be crushing. That nagging feeling of "Oh, what's she doing NOW?" or "Another business idea gone to waste" – we've been there, and we know you might be feeling it too.

As two neurodivergent business owners who've navigated multiple pivots, we're pulling back the curtain on the emotional rollercoaster that comes with changing direction. For Mia, her ADHD meant continually seeking new dopamine hits when business ventures became challenging. For Kristen, being a manifesting generator meant she was literally designed to do multiple things, yet carried shame around her various business evolutions.

What we've discovered through our collective journeys is that pivoting isn't failure—it's often necessary exploration. We discuss how to distinguish between pivoting from boredom versus pivoting from genuine misalignment, and why developing income streams through brand collaborations gives you the financial breathing room to find your true path without pressure.

The most powerful revelation? When you discover your deep why—the core mission that transcends any particular business model—you gain a compass for evaluating potential pivots. We share how finding this anchor has transformed our businesses and can transform yours too.

Whether you're contemplating a pivot now or have pivoted so many times you've lost count, this episode offers validation, strategic guidance, and a reminder that nothing in your entrepreneurial journey is wasted. Each step, even the seemingly misguided ones, brings you closer to what you're truly meant to create.

Ready to fund your pivots while discovering your aligned path? Join us for a judgment-free conversation about embracing your multi-passionate nature while building a sustainable business.

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Ep#85 Scaling From Zero to Six Figures: The Business by Design Journey20 avr. 202500:21:39

Ever found yourself drowning in online business courses that promise the world but leave you with more questions than answers? That's exactly where we were before discovering Business by Design.

As two neurodivergent mums who transformed our content creation skills into a six-figure business in under 12 months, we're pulling back the curtain on the program that made it possible. James Wedmore's Business by Design isn't just another digital course—it's a comprehensive system that actually delivers on its promises.

What makes BBD different? It truly is the "LEGO manual" for digital entrepreneurs that James describes. While many programs leave critical gaps in knowledge, BBD walks you through every single step needed to create, launch, and scale digital products. From messaging and customer psychology to funnel creation and launch strategies, nothing is left to chance. The best part? You purchase it once and have lifetime access, allowing you to implement at your own pace and revisit modules as your business evolves.

We particularly love how James balances practical business tactics with mindset work, blending "woo-woo" concepts like manifestation with data-driven marketing strategies. For entrepreneurs who sense there's more to success than just tactics, this approach is revolutionary. The BBD community surrounds you with fellow business owners committed to sustainable growth rather than quick wins, creating an environment where long-term success becomes inevitable.

Whether you're a UGC creator looking to develop your first digital product, or you already have a course that's not performing as expected, the principles inside BBD provide the roadmap you need. Even if you're not ready to invest, we strongly encourage participating in James's free three-day launch event—the value provided even in this free training will transform how you think about your online business.

Ready to turn your content creation skills into serious income? Follow us as we share more insights from our BBD journey, and discover why this program continues to be our north star for business growth.

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Ep#84 Crafting Hooks That Convert: Why People Scroll Past Your Content13 avr. 202500:21:22

Ready to stop watching your carefully crafted content disappear into the digital void? In this episode, we tackle the number one reason your videos aren't performing: weak hooks that fail to stop the scroll.

The hard truth is that you have just three seconds—often less—to capture attention in today's hyper-stimulated social media environment. We break down exactly what makes an effective hook, exploring the power of layering visual elements (camera movement, bright colours, unexpected actions) with compelling text and spoken words. This combination creates an irresistible invitation that transforms passive scrollers into engaged viewers.

One game-changing strategy we share is how to test multiple hooks with the same content. Rather than constantly creating new videos, we show you how to download existing content, replace the hook, and repost—effectively 10x-ing your chances of going viral without starting from scratch. This approach mirrors professional ad testing methods and can dramatically improve your content performance with minimal additional effort.

The most valuable tool for improving your hooks? Study what stops your own scrolling. When content captures your attention, analyse why it worked and add these insights to your creative arsenal. Think of your hook as a party invitation the difference between...

"If you're not busy, maybe stop by" versus 

"First 10 people get a free...." Which would you respond to?

Want to skip the learning curve? Comment "Val" on our socials to access our viral hooks generator that we've trained with over 250 high-performing hooks and our expert knowledge. Start creating content that converts today!

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Ep#83 AI & Content Creation: Master ChatGPT-4 or Risk Falling Behind06 avr. 202500:27:32

The AI revolution has arrived in content creation, and it's transforming everything from graphic design to photography at breathtaking speed. Mia and Kristen dive deep into this pivotal moment for creators, entrepreneurs, and business owners, exploring both the thrilling possibilities and legitimate concerns as artificial intelligence reshapes our creative landscape.

We've reached the point of no return with AI – it's not going back in the box. So how do we adapt rather than resist? Should we fear the environmental impact and potential job losses, or embrace the efficiency and new possibilities? The answer lies somewhere in between. For neurodivergent creators like us, AI tools bridge critical gaps in our workflow while raising questions about what this means for traditional creative skills and education.

You'll discover why understanding AI remains essential even if you choose not to use it extensively. We share surprising conversations with professionals outside the entrepreneurial space who remain largely unaware of AI's potential, highlighting the competitive advantage early adopters will enjoy. The most successful creators will combine human creativity with AI capabilities rather than viewing this as an all-or-nothing proposition.

Whether you're excited, terrified, or conflicted about AI in your business, this conversation provides perspective without easy answers. We'd love to hear your thoughts 

drop us a message on Instagram @hivehubcollective to continue this important discussion. The future belongs not to AI itself, but to creators who learn to wield it effectively while maintaining their unique creative voice!

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Ep#82: One Platform, One Offer, One Traffic Source Will Change Your Business Forever30 mars 202500:34:37

Ever feel like you're spinning your wheels in business, constantly creating new offers but not seeing the growth you want? You're not alone. As two neurodivergent entrepreneurs who've built a six-figure business, we've discovered that success isn't about doing more—it's about focused execution on fewer things.

This year, we chose "focus" as our word of the year, and just three months in, it's completely transformed our approach. We've learned that constantly pivoting after success (rather than doubling down on what works) was causing our results to fluctuate wildly. The solution? One platform, one funnel, one offer.

When we analyzed our numbers, the pattern became clear. Each time we launched successfully and then quickly moved on to something new, our results dipped. But when we committed to refining and repeating what worked, our business flourished. This episode breaks down exactly how we're implementing this focused approach and why it's generating more consistent results.

We explore the three primary ways to build your audience—organic content (building), paid advertising (buying), or leveraging other people's platforms (borrowing)—and why mastering one approach before expanding is critical. For most creators, User-Generated Content (UGC) offers the perfect solution: you can generate income while honing your content skills and building confidence.

Whether you're struggling with shiny object syndrome or simply overwhelmed by too many business ideas, this episode will help you identify your core offer and create a simplified strategy that actually converts. Ready to turn your content into serious income?

WORD OF THE YEAR EPISODE

Listen now, and let's transform your phone into a video marketing machine that gets real results.

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Ep#81 TikTok Shop Australia: Learn How Aussie Creators Can Profit & What You Need To Know To Be Ready23 mars 202500:26:37

Get ready to revolutionise your content strategy with TikTok Shop, the groundbreaking social commerce platform set to launch [from what we know] in Q1 Australia in 2025! 

This podcast episode as we dive deep into how TikTok Shop could change everything for local creators.

🌟 What You’ll Learn:

  • Understanding TikTok Shop: Discover how this platform merges social media and e-commerce, allowing creators to earn through direct sales.
  • Earning Potential: Explore the commission-based earning model of TikTok Shop, where creators can receive 10-30% on products sold through their videos.
  • Strategic Advantages: Learn why TikTok Shop is a game-changer, particularly for engaging with the potent market of women aged 40+ in Australia.
  • Preparation Tips: Get practical advice on building your TikTok presence and enhancing content to maximize sales once TikTok Shop goes live.

Why This Matters: TikTok Shop offers an unparalleled opportunity for creators to monetise their influence directly. With potential passive income from viral content, understanding and preparing for this platform is crucial.

Join Us: Whether you're a seasoned content creator or just starting out, this episode is packed with insights to prepare you for the future of social commerce. Transform your passion into a profitable venture with TikTok Shop!

👍 Engage with Us: Liked what you heard? Subscribe for more insights and strategies on leveraging new tech in content creation. Drop your thoughts and questions in the comments—we love hearing from you!

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EP#80: How To Use Trials Reels? Instagram’s Latest Hack for Creators Seeking Real Engagement17 mars 202500:27:39

Ever feel like Instagram is playing hard to get? You're not alone. Dive into this week’s episode where Mia and Kristen spill the beans on Instagram’s new Trial Reels feature, and why it might just be the breakthrough we've all been waiting for.

Instagram has always been a bit of a tease, right? 

Like that elusive boyfriend who keeps you guessing. But with Trial Reels, things are looking up. This feature lets you test new waters without messing up your feed. It's all about experimenting behind the scenes—perfect for trying out wild ideas on fresh eyes without anyone following you seeing the trials.

Transitioning from the free-spirited world of TikTok to Instagram’s polished scene has been a stretch for many creators. But here’s where Trial Reels change the game. You get to send your content on a little blind date with audiences who've never met you before. No commitment, no strings attached. You can mess around with hooks, sounds, and call-to-actions without affecting your curated Instagram aesthetic.

This episode is packed with our tests and truths about making Trial Reels work. 

The trick? Fast hooks and clear messages right out of the gate. Your content needs to shout, "Hey, this is for you!" within the first few seconds. Why? Because that’s how you get the algorithm to play matchmaker with the right audience.

We're all about making content that clicks, and Trial Reels offer a lab-like setting to figure out what sticks. Think of it as speed dating for your posts. You tweak, test, learn, and maybe, just maybe, you find the perfect match to boost your engagement.

Ready to give your Instagram strategy a serious edge? Tap into Trial Reels and see how tweaking your approach can open up a whole new world of possibilities.

For more insider tips and a walkthrough on using Trial Reels to maximise your reach and keep your feed flawless, hit us up in the comments or check out the link for exclusive access to our latest tools. Let's make Instagram work for you, not against you.

Topics: Instagram, content creators, social media strategy, Trial Reels, digital marketing, online business, user engagement, creative content, entrepreneurship, marketing hacks, podcast episode.

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Ep#79 Breaking the Self-Doubt Cycle: How to Transform Your Inner Dialogue and Create Content That Converts10 mars 202500:16:14

Your mindset is the foundation of everything you create—and the biggest hurdle standing between you and content that converts. In this transformative episode, Mia and Kristen share a deceptively simple exercise that created profound shifts for their bootcamp participants, many of whom were moved to tears by the revelations it brought.

The exercise begins with honesty—writing down every negative thought you've had about yourself as a content creator. "I don't have what it takes," "My content won't go viral because I'm not interesting enough," "I'm scared of what people will say." Sound familiar? Then comes the perspective shift: imagine saying those same words to someone you love. The disconnect is jarring. We'd never speak to others with the cruelty we often direct at ourselves.

From this awareness emerges an opportunity to rewrite your internal narrative with powerful "I am" statements that affirm your worth and abilities. By placing these reminders where you'll see them during content creation, you can catch negative self-talk in real-time and replace it with empowering alternatives. As Mia points out, "Practice doesn't make perfect, it makes progress."

This mindset reset isn't just about feeling better—it's about removing the blocks that prevent you from creating consistently and authentically. Whether you're battling imposter syndrome or simply feeling stuck, this exercise provides a concrete way to transform how you speak to yourself, and consequently, how you show up in your content. Give yourself the gift of five uninterrupted minutes to try this exercise, and share your experience with us on social media by tagging us—we'd love to hear how it impacts your content creation journey.

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Ep# 78 The Truth Behind Overnight Success and Building Brand Relationships25 févr. 202500:11:48

Mia and Kristen delve into the realities of what many perceive as "overnight success" and the strategic building of brand relationships. This episode is a must-listen for anyone navigating the complex yet rewarding world of content creation and entrepreneurship.

Key Points Discussed:

  • The Myth of Overnight Success: We explore why success in business is more about the marathon than the sprint, debunking the myth that success comes quickly or easily.
  • Value of User-Generated Content (UGC): Discover how mastering UGC not only boosts your visibility but also opens doors to numerous financial opportunities.
  • Persistence in Entrepreneurship: Hear about the crucial role persistence plays in overcoming the inevitable challenges along the entrepreneurial journey.
  • The Power of Unique Journeys: Embrace your unique path without falling into the comparison trap. What works for one creator may not work for another, and that’s perfectly okay.
  • Building Brand Relationships: Learn effective strategies for forging and nurturing brand relationships that can help scale your business and expand your influence in the industry.

What You'll Gain:

  • Insight into the real timelines of achieving business success.
  • Understanding the importance of UGC and how to leverage it for career growth.
  • Motivation to persist despite setbacks and slow progress.
  • Strategies to avoid discouragement from low engagement and imperfect beginnings.
  • Tips on developing meaningful connections with brands that align with your values and vision.

Join Us:

Tune in to "Ep# 78 The Truth Behind Overnight Success and Building Brand Relationships" to get inspired, learn practical steps, and understand the dedication required to truly succeed. Whether you're just starting out or looking to pivot your approach, this episode is packed with invaluable advice for every creator.

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Ep#77 Earning More as a Creator: Strategies for Effective Content and Improved Cash Flow23 févr. 202500:45:53

Join Mia and Kristen as they dive deep into the essentials of content creation: Content, Confidence, and Cashflow. In this lively episode, they unpack the magic trio that every creator needs to thrive in the digital world.

In This Episode:

  • Content Over Perfection: Why starting messy and authentic beats waiting for perfection. We’ll share why your first content might not be your best, and why that’s totally okay.
  • Building Real Confidence: Confidence isn't born; it's built through action. Get the lowdown on how real experiences shape real confidence.
  • The Cashflow Catalyst: Discover how turning your passion into profit isn’t just a dream. We’re talking practical steps to get your cash flowing through creative work.

Stories from the Trenches:

  • Hear our firsthand accounts of navigating the highs and lows of building a digital presence. From early missteps to milestone successes, we're not holding back!
  • Learn how embracing your unique journey and community support can transform challenges into wins.

Creator Wisdom:

  • Learn why embracing discomfort is crucial for growth and how small actions can lead to big changes.
  • Get tips on using user-generated content to not just engage but also monetize effectively.

This episode is packed with candid advice, actionable tips, and, of course, our trademark fun banter. Whether you’re just sketching out your digital strategy or looking to level up your game, this conversation is your personal playbook to content creation success.

Ready to create, inspire, and earn? Tune in now and don’t forget to subscribe for your twice-weekly dose of inspiration and insider tips!

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Ep#76 Unlocking Content Success by Embracing Unique Strengths16 févr. 202500:57:25

In this conversation, Mia shares her transformative journey from being a paramedic to becoming a successful content creator and entrepreneur. 

She discusses the challenges she faced, including her struggles with ADHD, and how she discovered her passion for creating user-generated content (UGC). 

Mia highlights the importance of community, income diversification, and building authentic relationships with brands. 

She also provides insights into crafting high-converting UGC ads and the evolving landscape of content creation, emphasising the need for adaptability in a rapidly changing digital world. In this conversation, Mia (interviewed by Xanthe) delve into the intricacies of User-Generated Content (UGC) creation, discussing key metrics like ROAS, the importance of learning from ad performance, and the evolving landscape of UGC in relation to AI. 

They emphasise the significance of building a personal brand, securing retainer clients, and managing burnout in the creative process. The discussion also touches on the value of community and mentorship in the UGC space, as well as future plans for the Hive Hub Collective.



[UGC, content creation, entrepreneurship, ADHD, Hive Hub Collective, income diversification, audience engagement, digital marketing, social media, personal branding, UGC, ROAS, metrics, ad performance, AI, personal brand, retainer clients, burnout, income strategies, community]


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Ep#75 Empowering Women Over 40 in Content Creation: Unlocking Success with KiteSite Tools02 févr. 202500:33:04

Join us in this empowering episode where we dive into the transformative world of content creation with the innovative team from KiteSite. Discover how a simple TikTok interaction led to a partnership that's revolutionising the user-generated content (UGC) landscape for creators, especially entrepreneurial women over 40.

In This Episode, You'll Learn:

  • The KiteSite Journey: How KiteSite's tools help creators streamline operations and maximize earnings.
  • Personal Branding Mastery: Kristen discusses her journey post-motherhood, emphasizing the importance of authenticity in personal branding and its impact on the UGC market.
  • Demystifying Market Saturation: We explore the untapped potential of creators over 40, encouraging them to embrace their unique perspectives.
  • AI in Content Creation: Insights into how artificial intelligence can complement the human touch in content creation.
  • Practical Creator Strategies: From negotiation tactics to pricing, learn how to maintain engagement and effectively monetize your content.

Whether you're just starting out or looking to enhance your content creation strategy, this episode is filled with actionable advice, inspiring stories from the High Five Collective community, and expert insights to guide you towards a successful and sustainable creative career. Tune in to learn how to leverage your passion into a thriving career with minimal administrative hassle.

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Ep#74 Elevate Your Influence: Mastering Affiliate Marketing Essentials28 janv. 202500:09:11

Join Kristen Werner and Mia Steel as they unlock the lucrative potential of affiliate marketing in this eye-opening episode. Learn how you can earn significant commissions by simply sharing products you love with Australia's pioneering User-Generated Content (UGC) affiliate program, offering an unprecedented 40% commission rate.

Key Highlights of This Episode:

  • Understanding Affiliate Marketing: Dive into the basics of affiliate marketing and how it serves as a modern word-of-mouth advertising tool.
  • Generous Commissions: Discover the potential financial benefits with a 40% commission structure, a game-changer for creators looking to monetize their influence.
  • Building Trust and Credibility: Learn about the importance of authenticity and ethical practices in affiliate marketing to maintain trust and credibility with your audience.

Kristen and Mia discuss their journey in launching this unique affiliate program, emphasizing the critical role of genuine endorsements. They'll cover everything from generating unique affiliate links to understanding the technical side of tracking sales through cookies.

By the end of this episode, you'll understand why sincerity is vital in affiliate marketing and how inauthentic endorsements can negatively impact your reputation. Don't miss out on more episodes packed with strategies and insights designed to help you thrive in digital marketing.

Tune in now to start leveraging the power of ethical affiliate marketing and transform your financial future!

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Ep#73 The TikTok Ban Explained: Instagram Changes and the Future of Content Creation26 janv. 202500:38:15

Are you ready to transform your content creation game and stay ahead of the curve in a rapidly changing social media landscape? In this episode, Mia and Kristen break down the impact of the U.S. TikTok ban, Instagram's latest updates, and how creators can pivot and thrive.

We dive into:

  • The TikTok Ban: What it means for 170 million U.S. users and why creators need a diversified digital strategy.
  • Instagram's Evolution: From grid customization to longer videos and advanced editing tools, discover how Instagram is stepping up for creators post-TikTok.
  • Content Creation Mastery: Learn why video marketing is the ultimate skill for creative freedom and financial stability.
  • Email Marketing Power: Find out how owning your audience through email ensures long-term success, no matter what happens on social media.

Plus, hear real stories of creators who have built multi-million dollar brands on TikTok and how they’re preparing to pivot during uncertain times.

Key Takeaways:

  • Why content creators need to master storytelling and adaptability.
  • Practical steps to build a sustainable brand across platforms.
  • The importance of owning your audience through email marketing and community building.

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Ep# 72 How to Monetise Your Social Media: Unleashing the Power of a Stan Store for Digital Success19 janv. 202500:11:36

Ever wondered how to turn your social media profile into a powerhouse of profit without breaking the bank?

That’s exactly what we, Mia and Kristen, explore in this episode of the "I Am That Content Creator" podcast. We’re diving into the nitty-gritty of choosing the perfect "link in bio" service, focusing on options that won’t cost you a fortune.

Join us as we unveil our top pick—Stan Store—and explain why it's a game-changer for selling digital products like courses and PDFs directly through your social channels. As two neurodivergent Mums navigating the digital landscape, we share our unique perspectives and practical strategies for mastering video marketing.

We don't just sing Stan's praises; we get into the details of its features, from community engagement and webinar hosting to its exciting new Instagram DM automation tool. Plus, we tackle listener questions, offering real advice without the fluff on landing brand deals and scaling your content business.

Whether you’re a newbie or a seasoned creator, we’re here to help transform your passion into a profitable empire. Tune in to uncover actionable insights that will help you navigate the world of content creation with confidence and creativity.

Want to try Stan Store for 14 DAYS FREE? [CLICK HERE]

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Ep#71: Word Of The Year: How One Word Can Transform Your Journey in 202515 janv. 202500:31:18

Choosing a word of the year can anchor your goals and enhance your personal growth.

In today’s episode, we reflect on our past experiences and share our new focus for 2025, encouraging listeners to select their own words for the year ahead.

• Discussing the significance of the podcast name change
• Sharing personal journeys as neurodivergent content creators
• Exploring the impact of last year’s words and their lessons
• Emphasising the importance of focus in business and creativity
• Encouraging listeners to reflect on their own words for 2025
• Sharing insights from community members on their chosen words

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Ep#70 Mastering Your Personal Brand: Strategies for Lasting Impact29 déc. 202400:09:50

Welcome to a transformative exploration of personal branding with your hosts, Mia and Kristen. In this episode, we delve into how crafting a powerful personal brand can open doors to endless opportunities. Drawing parallels between personal and business branding, we emphasize the importance of consistency in storytelling, energy, and appearance. Discover how even the smallest details, like a signature accessory, can define and enhance your brand identity.

Key Insights You'll Gain:

  • The Power of Personal Branding: Learn how a robust personal brand can transform your career and open unexpected opportunities.
  • Storytelling and Consistency: Understand why consistency in how you present yourself and your story is critical in personal branding.
  • Building from the Ground Up: We break down the fundamentals of establishing a solid personal brand, focusing on reputation management and clear identity.

Join us as Kristen shares a personal anecdote about leveraging her personal brand at a pivotal career moment post-redundancy, leading to significant networking successes and support.

In the latter half of our discussion, we offer actionable advice on nurturing a positive image and reputation—vital tools for anyone looking to make a significant impact in their field. This episode is packed with practical tips and insights, making it a must-listen for those starting their branding journey or seasoned professionals aiming to refine their personal brand.

For more empowering strategies and in-depth discussions, don't forget to explore our other episodes. Whether you're just beginning or seeking to enhance your personal brand, this session is your go-to resource for making a memorable impact.

Tune in now and start crafting a personal brand that truly resonates!

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EP#69: Unlocking Creative Success: From Scrolling to Thriving in Content Creation17 déc. 202400:07:26

Are you tired of scrolling endlessly without making progress in your creative projects? Join Kristen Werner and Mia as they delve into an inspiring journey of transformation that could redefine your approach to content creation.

In this episode, we feature the story of a creator who went from zero engagement and no gigs to securing high-paying projects with major brands—all by shifting her mindset. From mindless doom-scrolling on TikTok to crafting successful strategies, her experience highlights the impact of positive thinking and disciplined daily habits on professional growth.

What You’ll Learn:

  • Tangible strategies to overcome creative blocks: Discover how setting clear boundaries with social media and integrating physical activity into your routine can spark creativity.
  • The power of a positive mindset: Learn how changing your mental approach can transform your content creation journey from stagnant to thriving.
  • Success stories from the community: Gain insights from others who have applied these techniques and seen tangible improvements in their creative output and engagement with major brands.

Don’t miss out on these actionable tips designed to empower you to reclaim your creativity and thrive in the competitive digital content space. Tune in now and start transforming your creative process!

Follow Tracey’s journey on Instagram: @midlifeugc & Her account @sexyageing

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EP#68 Authentic Instagram Growth: Thriving Without Viral Trends with The Reel Amy16 déc. 202400:26:31

In today's episode, we delve into the world of authentic Instagram growth with Amy from @the_reel_amy, who has mastered the art of building genuine engagement and achieving six-figure success without relying on viral trends or a massive following. Discover the benefits of staying true to your personal brand and the risks associated with the 'follow-the-leader' approach that dominates much of social media today.

Amy's story underscores the power of authenticity and highlights the pitfalls of adhering to conventional 'expert' rules that can stifle creativity and connection. We discuss how her commitment to genuine content has paved the way for sustainable success in the ever-changing social media landscape.

We also tackle the critical issues surrounding content ownership and attribution, sparked by Amy's experience with her viral content being copied without credit. This conversation extends into the ethics of content sharing and monetization on platforms like Instagram and TikTok, emphasizing the importance of proper crediting and the impact of personal branding in a space where content can often feel impersonal and recycled.

For creators feeling stuck or constantly comparing themselves to others, Amy's journey offers refreshing insights. We explore how her reach expanded unexpectedly by aligning her posting strategy with her authentic self, and how embracing discomfort and "messy action" can unlock a unique voice that resonates with audiences.

Tune in to be inspired by Amy's approach to social media, where being genuine doesn't just differentiate you from the crowd—it can also drive remarkable growth. Whether you're a seasoned content creator or just starting out, this episode provides valuable strategies for anyone looking to enhance their social media presence authentically.


FOLLOW @the_reel_amy here

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EP#67: Pricing Power: How to Master Content Monetisation Across Platforms11 déc. 202400:07:00

Are you ready to unlock the secrets to setting the right price for your content? 

Join us as we unlock the secrets of effective pricing strategies for content creators! Whether you're making waves on TikTok, Instagram, or any digital platform, understanding how to set the right price for your content is crucial.

In this deep dive, we explore various elements that influence how much you can charge for your user-generated content (UGC) and brand deals. Learn about the importance of audience size, engagement rates, and platform dynamics in determining your fees. Why do some creators earn more than others? We'll discuss the significance of audience value and how it plays a vital role in maintaining authenticity and trust.

Drawing on real-world examples and insights from our UGC Accelerator course, we'll provide you with a clearer picture of industry standards for both micro and nano influencers. Discover the subtle nuances of how engagement rates and alignment with product values can boost your pricing power.

This episode isn't just for seasoned pros; it's also perfect for those just starting out in the content creation world. Join us as we provide you with the tools and knowledge to navigate the complex landscape of digital content monetization, ensuring you maximize your earning potential while keeping true to your audience.

Tune in to elevate your understanding of content pricing and take your digital influence to the next level!

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Ep#66: Spotlight Success: Transforming Viral Moments into Lasting Digital Impact09 déc. 202400:35:28

Welcome to our special Spotlight Session where we dive deep into the success stories of three different creators from our Hive Hub Collective membership. Learn how individual viral moments are turned into sustainable digital careers.

Helen's Viral Journey

  • Discover Helen's ascent to digital fame through a simple, relatable TikTok video.
  • Strategies she used to capitalize on her sudden visibility, featuring insights from her appearances on platforms like Yahoo and The Today Show.

Empowering Moms Through Content

  • Explore the balance of UGC creation and personal branding centered around motherhood.
  • Discussing targeted content strategies for different motherhood stages and the support systems for moms in the digital space.

Creative Collaborations and Community Building

  • Hear about a spontaneous meeting that led to a fruitful collaboration with a local business.
  • The role of authenticity and audience engagement in forging lasting business relationships.

Spotlight Sessions in Hive Hub Collective

  • These 1:1 sessions are a core feature of our Hive Hub Collective membership, offering personalised mentorship and tailored advice to help members maximise their digital presence.
  • Highlight the benefits of the Hive Hub Collective (HUG), which provides ongoing support, community connection, and exclusive resources tailored to content creators.

If you find this episode inspiring and wish to become part of a supportive community that regularly engages in these transformative sessions, consider joining the Hive. It's where ambitious creators like you can turn challenges into opportunities and thrive alongside like-minded entrepreneurs.

Don't miss this insightful episode—tune in to learn, get inspired, and see how you too can benefit from becoming a part of our vibrant community.

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Ep#65: Secure Your Content: Strategies to Ensure You Get Paid and Protect Your Work03 déc. 202400:06:28

Welcome to a crucial episode of our podcast, where hosts Kristen Werner and Mia Steele tackle an all-too-common issue in the creative industry—ensuring payment and protecting intellectual property. This episode is a must-listen for content creators, digital marketers, and anyone in the creative field who wants to safeguard their work and secure their earnings.

What You’ll Learn:

  • Effective Watermarking Techniques: Discover how to implement watermarking in your videos to deter unauthorized use and protect your visual content effectively.
  • Drafting Strong Contracts: We'll cover essential components of a robust contract that can safeguard your interests and ensure clarity in collaborations with brands and agencies.
  • Monitoring Brand Ad Libraries: Learn strategies to monitor a brand’s use of your content, ensuring your work isn’t used without proper authorization or compensation.
  • Strategies for Addressing Non-Payment: Get practical advice on what actions to take if a brand fails to pay, including when it's appropriate to seek legal advice or draft a compelling demand letter.
  • Personal Experiences and Real-World Solutions: Hear firsthand accounts from Kristen and Mia on dealing with non-payment and content misuse, along with actionable tips they’ve learned along the way.
  • Expert Insights on Protecting Creative Rights: Gain valuable insights on navigating the legal landscape of copyright and content protection, enhancing your ability to secure your work.

Episode Wrap-Up: This episode is packed with expert advice and practical steps to help you manage your creative rights effectively. Join us to gain the knowledge you need to protect your content, ensure payment, and avoid common pitfalls in the creative industry.

Tune in now to empower yourself with the tools and knowledge necessary to protect your creative output and ensure you're paid for your efforts!

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EP#64: Transforming Careers with UGC: How Kylie Found Confidence, Balance, and Brand Success01 déc. 202400:35:42

Welcome to a compelling episode where we delve into Kylie's journey from a rural graphic designer to a successful user-generated content (UGC) creator. Discover how embracing UGC brought newfound confidence and joy to her professional and personal life.

Key Highlights:

  • Career Transformation: Learn how Kylie transitioned from feeling burnt out in her freelance graphic design business to flourishing through UGC. After discovering our podcast on TikTok, she joined the Hive Hub Collective and expanded her skills to include web design, leveraging her artistic talents in new, profitable ways.
  • Embracing New Challenges: Explore the mindset shifts necessary when increasing social media visibility and aligning with brands that share your values. Kylie’s story illustrates the potential for self-discovery and personal growth through these professional developments.
  • Strategies for Success: Kylie discusses overcoming the initial hesitations of public exposure and how she mastered the art of content creation to establish rewarding brand partnerships. Learn how authenticity and alignment with personal values are key to her success.
  • Community and Mentorship: Discover the role of the supportive community within the Hive Hub Collective in Kylie’s transformation. This network has been instrumental in her journey, providing mentorship and support as she navigates the complexities of a UGC career.
  • Balancing Life and Work: Hear about Kylie’s approach to balancing professional commitments with family life, a challenge many women face when stepping into more demanding creative roles. Her story is an inspiration for those redefining their identities beyond traditional roles.
  • Future Aspirations: The episode wraps up with Kylie’s plans to inspire others through educational courses, emphasizing the transformative power of community, self-discovery, and user-generated content in achieving work-life harmony.

Whether you’re a budding creator or looking to inject new life into your work, Kylie’s journey offers valuable lessons and motivation.

Tune in now to learn how you can also transform your career and life through the strategic use of user-generated content.

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Ep#63 Become a Sought-After UGC Creator: Insider Tips to Kickstart Your Career26 nov. 202400:07:18

MID WEEK MUNCHIES Welcome to our Snack-able  Poddy Ep

Are you ready to transform your passion into a profitable career as a User-Generated Content (UGC) creator? In this episode Mia and Kristen unveil the secrets to breaking into the thriving UGC industry. Whether you’re over 40 or just starting your journey, this episode is packed with actionable advice to help you stand out and succeed.

Here’s what we dive into:
✨ Why UGC is Booming: Explore why brands are searching for authentic voices and how your unique story can make you a sought-after creator.

✨ Building a Portfolio That Stands Out: Learn the essentials for crafting a portfolio that attracts top brands eager to collaborate.

✨ Connecting With the Right Companies: Discover strategies for finding marketing agencies and specialised UGC platforms actively seeking new talent.

✨ Strategic Start-Up Advice: Understand why starting with lower pay can be a smart move to gain experience and build credibility in the industry.

✨ Leveraging Your Age and Authenticity: Find out why creators over 40 have a unique advantage in connecting with audiences and brands alike.

This episode is your roadmap to creating consistent opportunities, nurturing brand relationships, and unlocking multiple income streams through UGC. If you’ve ever wondered how to get started or grow as a creator, this episode is for you.

👉 Tune in now and start your journey to becoming a sought-after UGC creator!

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Ep#62: Road to Revenue - How Bell and Kiki are Building and Teaching Freedom-Focused Businesses24 nov. 202400:37:51

In this enlightening episode, join us as we dive deep into the lives of Bell and Kiki, two dynamic individuals who embody the spirit of independence and focus. Learn how they navigate the challenges of ADHD and shiny object syndrome while building successful, location-independent careers.

Key Highlights:

  • Bell's Journey as VA in a Van: Explore Bell’s unique lifestyle as a virtual assistant traveling Australia in her caravan. Two years into her journey, Bell finds herself at a crossroads, overwhelmed by opportunities yet determined to streamline her focus. We discuss her potential next steps, including the development of a beginner's course and a subsequent membership program aimed at aspiring virtual assistants.
  • Streamlining for Success: Bell shares insights on the power of focusing on a single social media platform to enhance her business's impact. "VA in a Van" not only defines her brand but also simplifies her marketing strategy, making it easier to manage and more effective.
  • Kiki's Transition to Location Independence: Hear about Kiki's recent shift to a location-independent lifestyle and her strategies to manage overwhelm and ADHD. Like Bell, Kiki is learning to streamline her digital presence by consolidating her social media accounts.
  • Empowering Older Women: Kiki is passionate about teaching women over 50 how to embrace location independence. We explore how she focuses on providing practical tips for living on a budget while enjoying the freedom to travel, turning her passion into a potent educational resource.
  • Advice for Navigating ADHD: Both Bell and Kiki discuss strategies for dealing with ADHD in entrepreneurial endeavors, emphasizing the importance of focus and the reduction of distractions in their work and personal lives.

Join Bell and Kiki as they share their personal experiences and professional tips for creating fulfilling, focused, and financially sustainable lifestyles. Whether you're a virtual assistant, a content creator, or someone dreaming of a freer way of life, this episode offers valuable lessons on focusing your efforts and streamlining your approach to achieve success.

Tune in to discover how you can apply these principles to your own life and career for better focus and greater freedom.

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Ep#61 Navigating Brand Deals: How to Protect Your Content & Maximise Earnings20 nov. 202400:05:56

Welcome to a pivotal discussion on maintaining control over your content during brand collaborations. Kristen Wenner and Mia Still join us to dissect the complexities of User-Generated Content (UGC) and gifted collaborations, offering you essential strategies to ensure your creative work is not just recognized but also monetized.

Key Highlights:

  • Control Over Content Usage: Explore how to manage your content's use by brands, particularly the differences between organic usage and paid advertising, and how each impacts your potential earnings.
  • Navigating Gifted Collaborations: Understand the financial implications of accepting free products, including tax responsibilities that might surprise new creators. Learn how to evaluate whether these opportunities align with your financial and brand goals.
  • Asserting Your Worth with Brands: Kristen and Mia share their personal strategies for confidently asserting your worth in brand negotiations, ensuring that you are compensated fairly, even as a newcomer to the industry.
  • Drafting Effective Contracts: Gain actionable advice on creating contracts that protect your interests. We’ll discuss what terms should be included to safeguard your rights and ensure clear expectations are set with brands.
  • Securing Financial and Creative Rights: Discover tips for securing both your creative rights and financial future in collaborations. Learn how to leverage your unique content and audience engagement to forge beneficial partnerships.

Whether you're just starting out in the UGC space or are a seasoned content creator, this episode is packed with valuable insights to help you navigate brand collaborations confidently and profitably. Tune in to transform how you handle brand deals and take control of your creative career.

Don't miss this essential guide to mastering brand collaborations—subscribe now for more expert insights on navigating the digital content landscape.

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Ep#60- Enhancing UGC Workflows: How AI Tools Are Changing the Game for Creators17 nov. 202400:32:14

Join Mia and Kristen as they delve into the transformative impact of AI on User-Generated Content (UGC). Discover how AI tools not only enhance creativity but also streamline workflows and improve negotiations with brands, providing a significant competitive edge.

Key Highlights:

  • AI in UGC Creation: Learn how AI revolutionises content creation, giving creators a competitive edge.
  • Mia’s AI Integration: Insights into Mia's use of AI to transform her content strategy and its benefits.
  • Creativity and AI: How AI enhances the creative process, allowing for more innovative content.
  • Streamlining Processes: AI tools automate routine tasks, freeing creators to focus on creative output.
  • Success Stories: Examples of creators who've successfully leveraged AI for efficiency and creativity.
  • Negotiation Skills: The role of AI in strengthening contract negotiations and ensuring fair terms.
  • AI and Brand Collaborations: Tips on using AI to tailor content that resonates with brands and audiences.
  • The Future of AI in UGC: Trends and predictions for AI's evolving role in the industry.

Tune in to understand how AI can be a game-changer in your content creation journey, helping you to produce content that's not only efficient but also compelling and highly creative.

Catch the full discussion to revolutionise your approach to UGC with AI's power!

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Ep#59 TikTok vs. Instagram: Where Authenticity Meets Success for Entrepreneurs12 nov. 202400:07:37

Join Mia, a former ambulance officer turned powerhouse content creator, and Kristen, a branding expert with a love for vineyard living, as they share their journey of building a six-figure membership entirely online—without ever meeting in person. Dive into their transition from conventional careers to digital entrepreneurship, packed with raw insights and practical lessons.

Key Highlights:

  • Journey to Online Entrepreneurship: Explore Mia and Kristen’s transformation from traditional job roles to leading a successful digital business, highlighting the strategic decisions and personal growth along the way.
  • Platform Selection: TikTok vs. Instagram: Discover why Mia and Kristen prefer TikTok over Instagram, and how TikTok’s environment fosters authenticity and connection. Learn the advantages of each platform to determine which might best suit your entrepreneurial goals.
  • Realities of Building an Online Business: Get a candid look at the good, the challenging, and the frustrating aspects of online entrepreneurship. Mia and Kristen share unfiltered truths about the digital journey, providing both inspiration and cautionary tales.
  • Navigating Social Media Entrepreneurship: Benefit from Mia and Kristen's combined expertise as they offer advice on how to effectively engage with your audience and build a brand on social media. Their experiences and tips are invaluable for anyone looking to make a mark in the ever-changing digital landscape.

Tune in for an engaging discussion filled with actionable advice and inspiring stories from Mia and Kristen. Whether you’re starting out or looking to refine your digital strategy, this episode is a must-listen for aspiring entrepreneurs seeking to understand the nuances of social media platforms and online business success.

Subscribe now for more insights on building your online presence and thriving in the digital economy with our experienced guides, Mia and Kristen.

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Ep#58 Navigating Brand Deals: A Guide for 40+ Content Creators10 nov. 202400:21:43

Join Mia and Kristen as we explore effective strategies for women over 40 to navigate and succeed in user-generated content (UGC). Discover how to transition from working with agencies to forging direct brand partnerships, ensuring you're compensated fairly for your creativity and expertise.

Key Highlights:

  • Agency vs. Brand Collaboration: Evaluate the benefits and challenges of working with agencies and when to shift to direct brand deals to enhance earnings and creative control.
  • Mastering Negotiations: Learn essential negotiation tactics to secure contracts that respect your rights and worth, including how to avoid common pitfalls like restrictive ownership clauses.
  • Leveraging AI for Efficiency: Utilise AI tools to streamline content creation and negotiations, allowing you to focus more on creativity and less on administrative tasks.
  • Empowering Mature Content Creators: Tips for leveraging your life experience to create authentic content that resonates with brands and audiences, making you a valuable partner to businesses targeting mature markets.

Tune in for a deep dive into transforming your content creation passion into a profitable venture. Whether you’re starting in UGC or looking to optimize your approach to brand collaborations, this episode offers valuable insights for women over 40 aiming to thrive in digital spaces.

Subscribe now to join Mia and Kristen on this journey, and don't miss out on expert advice tailored for mature, creative entrepreneurs.

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Ep#57 UGC Strategy Dilemma: Start a Fresh Account or Build on A Current Social Media Account? What Do You Do?05 nov. 202400:08:56

Join Kristen Werner and Mia Steele in this insightful episode as we delve into the strategic decisions behind User-Generated Content (UGC) and personal branding on social media. Whether you're pondering the launch of a dedicated UGC account or considering blending UGC with your existing profiles, this discussion is designed to guide you through the most effective tactics for maximizing your online visibility and engagement.

Choosing the Right Path for UGC:

  • Explore the pros and cons of starting a dedicated UGC account versus incorporating UGC into your current social media channels. Understand which approach might work best based on your goals and audience.
  • Learn how even creators with small followings, like those with just 150 followers, have transformed their platforms into lucrative ventures by focusing on strategic content creation and robust personal branding.

Success Stories from the UGC Community:

  • Hear real-life examples from our community members who have achieved significant milestones, such as five-figure months, by adeptly using UGC strategies. These stories not only inspire but also illustrate the potential of focused content efforts.

Unlocking Career Opportunities with UGC:

  • Listen to Mia's transformational journey from traditional employment to a booming career in UGC, along with the experiences of others who have quickly transitioned into new career paths.
  • Discover how our Recurring Revenue Society helps members rapidly transition into UGC careers, offering a supportive network and a wealth of resources for continuous growth.

Building Sustainable Brand Partnerships:

  • Get actionable advice on how to attract and secure meaningful brand deals that align with your personal brand, enhancing both profitability and content authenticity.
  • Learn how to leverage your unique skills and passions to build a content creation business that not only fulfills you creatively but also provides a steady income stream.

This episode is a must-listen for anyone looking to understand the nuances of social media strategy in the context of UGC. Whether you aim to refine your existing presence or embark on a new journey with a dedicated account, the insights shared here will equip you with the knowledge to make informed decisions and strategically grow your pe

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Ep#56 Is UGC Viable at 64? Unveiling Ageless Opportunities to get PIAD for Content Creation at Any Age.29 oct. 202400:08:30

In this episode, join Kristen and Mia as they address a vital question from a 64-year-old listener: Is it feasible to embark on a User Generated Content (UGC) career at 64? Dive into an engaging discussion that demystifies age barriers in digital content creation and highlights the unique advantages that mature creators bring to the table.

Age is Just a Number in UGC:

  • Explore how age can actually be a significant asset in the UGC industry, with brands increasingly seeking authentic and relatable voices that resonate with diverse audiences.
  • Hear Kristen and Mia discuss the magnetic appeal of seasoned individuals in content creation and why being 64 is not only feasible but advantageous.

Authenticity Wins in UGC:

  • Discover why genuine content often trumps polished perfection, especially when engaging with audiences who value real-life experiences and wisdom.
  • Learn about the specific strengths that come with life experience, such as credibility, depth of insight, and a naturally engaging narrative style.

Magnetic to Brands:

  • Understand why brands are drawn to creators who can authentically connect with both younger and older demographics, making mature creators particularly appealing.
  • Get tips on how to showcase your life experience as a unique selling point in pitches to potential brand partners.

Steps to Start UGC at Any Age:

  • Receive practical advice on how to begin your UGC journey as a senior, from leveraging existing social networks to understanding the technical aspects of content platforms.
  • Listen to success stories of individuals who started their UGC careers later in life and have successfully cultivated a following and secured brand deals.

Join us for this insightful episode that proves you're never too old to start something new. Whether you're 64 or just inspired by someone who is, this discussion will equip you with the knowledge and motivation to step confidently into the world of UGC, embracing your authenticity as your greatest asset.

Tune in and be inspired to harness your unique voice and experiences to create compelling, authentic content that attracts brands and resonates with audiences of all ages.

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Ep#55 Beating Burnout: Practical Strategies to Overcome Overwhelm and Feel On Top Of Your Constant To Do Lists27 oct. 202400:32:33

Welcome to this week's episode where Mia and Kristen share their powerful transformations from burnout and redundancy to successful entrepreneurs with thriving businesses built on recurring revenue. Dive into their stories and discover actionable strategies to combat overwhelm in today's hectic world.

Key Highlights:

Overcoming Overwhelm:

  • Hear how Mia and Kristen transformed the paralyzing weight of overwhelm by pausing to prioritize, setting the foundation for their business success.
  • Learn practical tips for managing information overload and shiny object syndrome, common hurdles for creators and entrepreneurs.

Strategies for Clearing Mental Clutter:

  • Explore effective personal strategies for maintaining focus, including meditation and routine walks, which helped Mia transform chaos into order.
  • Discover how digital tools like ChatGPT can help articulate thoughts and manage tasks, especially for those who struggle with writing.

Streamlining Tasks for Efficiency:

  • Delve into the 4D method—Do, Delegate, Defer, Delete—as a transformative approach to manage workloads and reduce stress.
  • Learn how leveraging virtual assistants and technology can simplify life management, enhancing productivity and focus.

Mindset Shifts for Productivity:

  • Discuss the importance of gratitude and ego management, drawing inspiration from Eckhart Tolle’s "The Power of Now," to foster a productive mindset.
  • Enjoy personal parenting anecdotes that add a humorous twist, illustrating the joys and unexpected lessons from embracing life's surprises.

Join us in this enlightening conversation as we uncover how to regain focus and build resilience in both business and life. Whether you're a budding entrepreneur or a seasoned creator feeling overwhelmed, this episode offers valuable insights and practical advice to help you navigate and thrive.

Don't miss out on this episode if you're interested in transforming your approach to work and life with proven strategies and heartfelt advice. Tune in to learn how to turn overwhelm into opportunity and resilience into revenue.

Here is Gabby's Book we Mentioned >>> CLICK HERE

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Ep#54 Thrive in Menopause: Unlock Holistic Hormone Solutions with Jessica Green20 oct. 202400:52:21

Welcome to this week’s episode where we sit down with Jessica Green, an award-winning integrative health practitioner and coach who specialises in helping midlife women navigate the complexities of hormonal balance and health rejuvenation. Join us as Jessica shares her transformative journey from personal health struggles to becoming a beacon of hope for women facing similar challenges.

Jessica’s Health Journey:

  • Discover how Jessica overcame autoimmune conditions, digestive issues, and hormone imbalances to regain her vitality.
  • Learn about her transition from a stressful corporate life to becoming a sought-after health coach, helping other women in their midlife transitions.

Functional Medicine Insights:

  • Jessica discusses the advantages of functional medicine assessments over standard medical tests, shedding light on thyroid issues and adrenal fatigue that often go undiagnosed.
  • Explore how personalised health strategies can uncover and address overlooked health issues, leading to better overall well-being.

Holistic Approaches to Health:

  • Delve into the practical aspects of adopting holistic health methods, including the integration of Chinese medicine and other alternative healing practices.
  • Understand how these approaches contribute to a deeper understanding of one’s body and foster better health outcomes.

Empowering Midlife Women:

  • Be inspired by Jessica’s emphasis on empowerment and positive health messaging, encouraging women to take proactive steps towards revitalizing their energy and passion.

 Don’t miss this powerful discussion that's sure to inspire and empower.

For more wellness insights: Jessica Green Wellness

Follow Jessica on social media for daily health tips and inspiration: @jessicagreenwellness

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Ep#53: Empowering Mothers in Digital Spaces: How Kellie Bright is Escaping the 9-to-5 with UGC Success06 oct. 202400:49:19

Welcome to this inspiring episode where we delve into Kellie Bright's journey from a traditional 9-to-5 to mastering user-generated content (UGC). Discover how she combines digital entrepreneurship with motherhood to build a successful online business.

Kelly’s Digital Shift:

  • Explore Kellie’s move from a conventional job to thriving in the vibrant world of UGC.
  • Learn how affiliate marketing became her entry point into digital entrepreneurship.

Empowerment Through Community:

  • Uncover how the Recurring Revenue Society's mentorship and support fueled Kellie’s ambitions.
  • Understand the crucial role community support plays in helping mothers venture into new career paths without compromising family time.

Authentic Content Creation:

  • Gain insights into Kellie’s strategy for crafting genuine, compelling content that engages audiences.
  • Emphasize the importance of authenticity over perfection in her brand collaborations.

Work-Life Harmony:

  • Listen to how Kellie balances being a mother and a digital entrepreneur.
  • Explore the possibilities for other mothers to achieve success through flexible, creative career options.

Building a Community-Driven Future:

  • Hear about Kellie's vision to establish a membership club for postpartum mums, aimed at empowering and supporting them.
  • Discuss how supportive networks can significantly enhance personal and professional growth, especially for parents in the digital marketing realm.

This episode is a must-listen for those looking to understand UGC's power and the potential of digital communities to create a balanced and fulfilling professional life.

For more Follow Kellie here @ugc.withkellieb and also @kellie.bright_ 

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Ep#52: Hear How Tara Gained Over 2,000 Email Subscribers with This Strategy in weeks!30 sept. 202400:31:38

Welcome to our must-listen Spotlight Session episode where we dive deep into the secrets of TikTok marketing and membership growth that can transform your digital strategy. 

Whether you're trying to overcome self-doubt, pitch your brand during the holiday rush, or simply want to grow your community, this episode is packed with valuable insights.

Key Highlights:

  1. Tara's TikTok Triumph: Learn how Tara dramatically increased her visibility and membership base, gaining 2,000 email subscribers by leveraging a unique TikTok strategy. Discover the steps and tips that led to her remarkable success.
  2. Engaging Content Creation: Explore strategies for creating curiosity-driven content that captures attention and drives engagement. Learn how to communicate effectively with less tech-savvy followers and repurpose content across platforms.
  3. SEO on TikTok: Unpack the power of SEO techniques specific to TikTok to boost your content's visibility and interaction. This segment will guide you through optimizing your TikTok profile and content for maximum reach.
  4. Launching Your Membership Program: Dive into the essential steps for launching a successful membership program, from setting up robust email systems to creating engaging teaser announcements and personalized welcome videos.
  5. Involving Founding Members: Enhance your membership experience by involving founding members in the development process, ensuring their feedback leads to a more tailored and satisfying community.

This episode is your guide to scaling your business and enhancing your online presence. Packed with expert advice and actionable tips, it's designed for content creators and entrepreneurs ready to elevate their digital marketing game.

Ready for transformative growth? Subscribe and learn the strategies that can lead to your next big breakthrough.

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Ep#51: Is This The New Era Of Digital Products? How We Generated $1k In 1 Day From a $7 Ai Bot We Built.22 sept. 202400:40:46

How can Ai revolutionise your content creation process and give your small business a competitive edge?

Prepare to be inspired as Kristen Werner and Mia introduce "Betty," an innovative Ai bot designed to help small businesses overcome the common challenges of content creation.

They share their journey of generating over $1,000 in just 24 hours by offering Betty to their community for a mere $7. With overwhelming positive feedback, this episode highlights the game-changing potential of integrating AI into your business strategy to boost creativity and efficiency.

Explore the evolution of content creation from traditional, often exhausting methods to a more strategic, Ai-driven approach. Kristen and Mia delve into how Betty can streamline content creation across various niches by generating personalised content calendars, email campaigns, and story ideas with minimal input.

They explain how Ai can mitigate burnout and make high-quality, targeted content accessible for everyone. From hairdressers to plumbers, learn how Betty can transform your approach to content creation and help you stay ahead in the digital age.

But that's not all—Kristen and Mia also discuss how custom Ai bots can assist individuals with ADHD in managing meal planning and exercise routines. 

They explore the potential of Ai  in various fields, including fitness, personal training, and business management, offering practical insights on how to harness this technology to improve efficiency and well-being. Finally, enjoy a heartwarming reflection on the simple joys of nature and the beauty of seasonal changes, providing a delightful contrast to the high-tech discussions. Don't miss this episode filled with practical insights, inspiring stories, and a touch of nature's magic!

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Ep #50 I Am…Wondering How I Can Add Recurring Revenue into My Online Business15 sept. 202400:27:11

This week you can discover how to break free from the burnout of traditional 9-to-5 jobs and build a thriving online membership with us, Mia Steele and Kristen Werner.

We share our transformative journey from stressful careers to creating a six-figure membership platform, now rebranded as Recurring Revenue Society.

Learn how clear messaging can attract potential members and why we believe our new name perfectly encapsulates our mission of helping creators achieve sustainable income. Plus, get the details on our exciting new brand ambassador program, where you can start earning recurring revenue through affiliate marketing.

Ever wondered how recurring revenue can change your business and your life? 

We dive into the stability and peace of mind that come with consistent income, giving you the freedom to focus on meaningful community engagement instead of constant product launches. Hear our experiences firsthand and see how investment in a dedicated membership community can lead to deep connections, real-time transformations, and lasting success stories. 

We also discuss the practicality and convenience of subscription models, whether it’s educational templates or meal services, and how they can contribute to a sustainable business that supports both personal well-being and client success.

Tune in to hear how we turned small communities into profitable memberships and how you can do the same.

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Ep# 49: I Am...Wondering How to Craft a Consistent Brand Identity for my Business & Stand Out Online08 sept. 202400:37:22

Ever wondered how a single TikTok idea could spark a six-figure business? This week, Mia and Kristen share their transformative journeys from the corporate grind to successful online ventures. 

Learn from their missteps and valuable insights on how visual branding can revolutionise your online presence. 

We dive into the nitty-gritty of consistent branding and the power of brand boards, even for the smallest businesses. Hear about the costly mistakes that big names like Gap and Tropicana made with their logo changes, and why cohesive brand identity is crucial for maintaining consumer trust. We'll introduce you to tools like Canva that make creating professional brand boards a breeze and share practical tips on color schemes and fonts that can make your brand unforgettable.

Prepare to be excited about our new custom GPT app for content creation, designed to keep your content fresh and human-sounding. We'll share personal stories, from hair regrowth adventures to the thrill of finding the perfect cream blush. Plus, we'll give you the scoop on converting Instagram followers into a thriving paid community and highlight some valuable freebies available in our show notes. Tune in for a mix of technical tips, heartfelt stories, and a touch of beauty chat to inspire your branding journey.

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Ep# 48 I Am….Harnessing My Passion to Start a Paid Membership Program but How Do I Get My First Paying Member?03 sept. 202400:33:54

What if you could turn your passion into a thriving community, with paying members eager to join?

Listen in as Krista and Mia share their proven framework to getting your first paid member and kicking off your membership program with a bang. From validating your idea to building a waiting list and enticing potential members with irresistible freebies, Krista and Mia provide actionable tips to make the entire process feel manageable and attainable.

Ever struggled with setting the right price for your membership program? We cover the delicate art of pricing and emphasize the importance of thorough market research. Highlighting personal anecdotes and common pitfalls, we show you how to establish a fair and sustainable price, free from the burdens of personal money stories. Learn the value of recruiting founding members at a discounted rate and crafting compelling emails that resonate with your audience's needs, ensuring your membership delivers the value they seek.

Creating urgency and exclusivity can make or break your membership launch. Discover how to build buzz and anticipation with strategies that include limited spots, transparent communication, and pre-launch waitlists. Listen to Tara's inspiring success story of leveraging social media and exclusive content to engage her community and drive interest. 

Plus, we share personal insights and humorous tales about life's ups and downs, from hot flushes to the quirks of different alcoholic beverages. It's a blend of practical advice and relatable stories designed to help you build a vibrant, engaged membership community.

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Ep# 47: I Am….Wondering how to turn my audience into a loyal, paying community?25 août 202400:33:42

Ever wondered how to transform your social media followers into loyal, paying community members?

Join us on this episode of the I am dot dot dot podcast as we promise to unlock the secrets of creating a thriving membership community. Mia and Kristen, seasoned entrepreneurs and Mums, share practical steps to identify and solve specific problems for your audience, offering consistent value without feeling overwhelmed.

Learn how to leverage your passion into a sustainable source of recurring revenue, allowing for future planning and scalability.

Engagement is key, and even a small, active audience can provide valuable feedback. We explore strategies to turn curious followers into loyal customers by starting with free work to build credibility. Mia and Kristen emphasise the importance of directly asking your audience about their needs to save time and energy, ensuring your offers align with their desires. Through personal stories and experiences, uncover how to effectively grow your business and create impactful offers that resonate with your community.

Validation is crucial before launching a product or service. Hear the inspiring tale of Tara, who turned initial negative feedback into actionable data to enhance her marketing strategy. We discuss the power of engaging with followers through polls and direct messages and the importance of celebrating milestones.

Finally, get ready for the excitement of the Hive Hub Collective's 40-hour launch party, where Mia promises a fun-filled celebration with live updates and interactive engagement. Tune in for a wealth of practical advice and inspiring anecdotes that will help you turn your audience into a thriving, paying community.

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#46 I Am...Turning My Audience into a Thriving Paid Community with Passion and Practical Steps23 août 202400:26:54

Can you truly turn your audience into a thriving, paid community? Learn how Mia and Kristen achieved just that and discover if the membership model is your next big move. 

We share our personal journeys and insights, transforming the often-misunderstood concept of memberships into nurturing paid communities. Passion is key, and we’ll help you identify if this model aligns with your goals, all while providing practical tips and a handy free resource to guide you through the foundational steps.

Explore the power of connection and trust, rather than expertise, in building a monetised community. 

We discuss the benefits of monthly recurring revenue, providing both financial stability and personal fulfillment. For those juggling multiple passions or even living with ADHD, the membership model offers the flexibility needed to thrive. 

Our advice includes strategic planning to fit your lifestyle, emphasising community over content. From simple monthly emails to engaging weekly Q&A sessions, we offer actionable steps to manage and grow your membership without feeling overwhelmed. Join us and uncover the secrets to a successful membership community.

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Ep#45: I Am...Feeling Tech Challenged; Here is an Easy Money-Making Tool for Your Online Business11 août 202400:37:48

Ready to take your online business to the next level? In this episode, we dive deep into how the Stan Store can transform your social media profiles into powerful income-generating hubs. Whether you’re on LinkedIn, TikTok, or Instagram, we’ll walk you through the simple steps to set up your store and connect it seamlessly with Stripe for hassle-free payments.

We’re sharing our personal experiences, including the incredible perks of earning recurring commissions and the top-notch support from the Stan team that’s always got your back. Plus, stay tuned as we highlight the latest features designed to enhance your store’s functionality, helping you maximize your sales potential and streamline your business operations with ease.

What You’ll Learn:

  • Stan Store 101: A step-by-step guide to setting up your Stan Store and linking it to your favorite social media platforms.
  • Payment Integration: How to connect your store with Stripe for smooth, secure transactions.
  • Our Success Stories: Real-life examples of how we’ve used Stan Store to generate consistent income.
  • Maximize Your Earnings: Tips and tricks to boost your sales and take full advantage of Stan Store’s features.
  • Latest Features: Discover the newest tools and updates that make Stan Store even more powerful.

Why Listen?

If you’re looking for a straightforward, effective way to monetize your social media presence, this episode is a must-listen. We break down everything you need to know about Stan Store, making it easy for you to start earning money online. Plus, with our insider tips, you’ll be able to optimize your store and see results fast.

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Ep#44 I Am...Connecting Deeply with My Ideal Customer Through Authentic Storytelling04 août 202400:40:02

Imagine trying to sell something in the middle of a noisy club—impossible, right? Get ready to understand why knowing your ideal customer is crucial. We'll tackle the common fear of narrowing your audience and reveal signs that your message isn't resonating. Along the way, enjoy some unexpected dog humor to keep things light and relatable. This episode will guide you to clarity about your target audience, making your business communications more effective and impactful.

Building meaningful connections starts with focusing on one person rather than everyone. You'll hear personal stories and emotions underscoring the importance of sharing your unique journey to connect deeply with your audience. Discover five essential steps to truly identify and engage with your ideal customer by resonating with shared experiences. Learn how creating emotional connections can lead to a loyal and engaged community that feels understood and inspired by your story.

Storytelling and authenticity are at the heart of building trust. We emphasize the importance of using simple, relatable language and personal anecdotes to foster empathy. Avoiding high-level jargon, you'll understand how to meet your audience where they are. From solving their specific problems to crafting a compelling "I help" statement, we cover strategies that go beyond mere selling. Wrap up with insights into our Hive Hub Collective membership, designed to help you build a sustainable online business while following your passions. Join us for a blend of professional advice and heartfelt stories that illustrate a comprehensive approach to entrepreneurship and life.

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Ep#43 I Am...Ready to Create an Ad28 juil. 202400:37:45

Ready to unlock the secrets of successful digital marketing? Join us on this thrilling episode of the I am dot dot dot podcast where Kristen Werner and Mia Steel share their firsthand experiences and valuable insights into creating compelling ads for businesses. From deciding whether to invest time or money to fuel your business growth, to understanding the nuances between TikTok and Meta ads, Kristen and Mia provide a treasure trove of practical advice. This episode isn't just about ads; it's about making smart investments that drive productivity and success.

Curious about the performance of TikTok ads versus Meta ads? You'll find our surprising discoveries and tips on optimizing your ad campaigns on these platforms, along with the importance of setting up pixels and understanding each platform's unique audience. Discover why TikTok ads can be a game-changer for lead generation and how user-generated content can maximize ad performance. We also highlight our UGC Accelerator course, designed to help you master the art of creating effective, engaging ads.

But that's not all! We touch on the significance of lead generation and email marketing in launching successful business campaigns, sharing our journey of acquiring new leads that contributed to our highest income month. Plus, enjoy a heartfelt segment on balancing business and life, including creative parenting solutions and exciting moments from our membership program. Whether you're looking to grow your brand or find harmony between work and family, this episode is packed with insights and strategies that will inspire and guide you.

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Ep#42 I Am....Dressing for How I Want to Feel14 juil. 202400:40:24

Transform your mindset and boost your confidence with our latest episode featuring Kristen Werner and Mia Steele! Discover how intentional clothing choices can significantly influence not only how others perceive you but also how you perceive yourself. Kristen and Mia share personal stories, including Kristen's experiences as a paramedic, where the uniform provided much-needed courage and authority in challenging situations. Get ready to learn how even a bright yellow or pink jacket can shift your mindset and enhance your performance, especially on those tough days.

Dive into the emotional journey of personal style transitions. Kristen and Mia discuss the liberating experience of letting go of outdated outfits to make room for styles that reflect your current self. From childhood dress-ups influenced by family to the complexities of corporate fashion and parenthood, this episode covers it all. Embrace the changes in your body and find joy in dressing for your present self, focusing on color, texture, and fit to maintain a consistent, evolving style.

Finally, we explore the profound connection between personal style and self-confidence. Learn how your wardrobe can act as a coat of armor, enabling you to feel comfortable and assertive in various settings. Kristen shares how bold, bright outfits not only boost her confidence but also help initiate conversations and leave lasting positive impressions. By consciously choosing clothes that make you feel good, you can radiate positive energy, enhancing your interactions and creating memorable impressions. Plus, get an exclusive preview into Kristen's car-recorded podcast, underscoring the significant impact of dressing well on your mindset and daily performance.

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Ep#41 I Am... Transforming My Business with a 90-Day Strategic Plan07 juil. 202400:38:56

What if you could eliminate the pressure of unmet goals and prevent the fear of failure in your business journey? Join us as we unveil the transformative power of 90-day business planning and how it can set you on a path to entrepreneurial success. Reflecting on our recent membership program's launch and closure, we share practical insights on structuring your next 90 days for maximum impact. Whether you're kickstarting your online venture or aiming to scale, our detailed strategies will help you stay on track and motivated.

We'll take you through the process of creating a clear and strategic 90-day plan, emphasizing the importance of focusing on specific objectives like email list growth, lead generation, sales, and social media expansion. Understanding your target audience and revisiting your vision and mission statements are key to breaking down larger goals into actionable tasks. We discuss how a focused approach not only maintains your motivation but also ensures you achieve tangible results. 

Additionally, we tackle the myth that a massive social media following is essential for business success. Sharing our own journey of managing a six-figure business with modest follower counts, we highlight the value of consistency over virality. From setting financial goals to leveraging TikTok ads for lead generation, we cover the emotional highs and lows of entrepreneurship and the impact of routines on productivity. Finally, discover the exclusive benefits of our Hive Hub Collective membership and how it can help you build a thriving digital business.

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Ep#40 I Am...Spotlight - Building a Supportive Community for Busy Content Creators25 juin 202400:57:44

Unlock the secrets to thriving as a busy creator! Join us for an enlightening episode of the I Am Dot Dot Dot podcast, where Kristen Werner and Mia uncover the powerful mission behind the Hive Hub Collective. With a special focus on supporting content creators, particularly those over 40, Kristen shares insights from their successful bootcamp experience and the membership benefits that help creators leverage user-generated content to earn from brands. You'll hear from Amanda, a network marketer who unexpectedly went viral with her first digital product, as she opens up about the challenges and triumphs of navigating her newfound success.

Ever felt swamped by the sheer volume of managing a digital product sales funnel? We tackle this head-on, providing practical advice on streamlining the customer journey and enhancing communication with your audience. Discover how tools like ManyChat can automate responses on social media, ensuring you can manage a large following without feeling overwhelmed. We also delve into the importance of clear messaging and understanding traffic sources like TikTok, helping you set up a seamless system that guides potential customers from interest to purchase efficiently.

The emotional landscape of entrepreneurship is not overlooked. Living with a partner who struggles with mental health issues can be tough, and we discuss strategies for staying motivated and balancing perspectives within relationships. From turning creative hobbies into profitable ventures to building a vibrant community around crafts like scrapbooking, this episode is packed with actionable insights. Whether you're refining your digital marketing strategies or looking to create content that truly resonates with your ideal customer, we've got you covered. Tune in and empower your journey as a creator!

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Ep#39 I Am...Empowering Female Entrepreneurs & Building Mental Strength Through Fitness with Kristen Werner23 juin 202400:42:43

This weeks episode Kristen was invited on the Start Up & Running Podcast to talk to Ange McDonald all things fitness and entrepenurship.

Kristen Werner, co-founder of the Hive Hub Collective, opens up about her incredible journey from forging connections on TikTok to empowering a community of digital entrepreneurs.

Discover how Kristen and her co-founder, Mia, created a membership platform that supports women in building sustainable online businesses. We dive into the importance of community and personal growth, and how their collective has become a beacon of support for aspiring female entrepreneurs.

Kristen also shares her transformative fitness journey and its impact on her mental well-being and creativity. From solitary workouts in her home gym to using innovative fitness apps like TFXO, Kristen emphasises the convenience and consistency needed to maintain a healthy lifestyle. Her dedication to keeping  fitness in her life as a must have serves as an inspiring reminder that physical activity can be a powerful tool for building confidence and resilience.

The episode takes a heartfelt turn as Kristen recounts her battle with malignant melanoma and the life-changing decision to run a half marathon. This powerful story illustrates the profound connection between mental strength and physical endurance. Kristen’s experience serves as a testament to the transformative power of fitness, showing how overcoming mental hurdles can equip us to tackle both personal and professional challenges with greater confidence. Join us for an episode filled with motivation, inspiration, and practical advice on building both mental and physical strength.

LISTEN TO Start Up and Running HERE

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