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Explore every episode of the podcast Hustle Humbly Podcast

Dive into the complete episode list for Hustle Humbly Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
327: Avoiding Surprises with Seller Net Sheets & Buyer Cost Sheets10 Nov 202500:49:12

We've all heard the horror stories: buyers showing up to closing short on cash, or sellers shocked at their proceeds. Yikes. The truth? These moments don't have to happen — not if you're consistently using buyer cost sheets & seller net sheets.

In this episode, we're breaking down exactly how we use these powerful tools with our clients to build trust, confidence, and calm. And here's the good news: it's not complicated, it's just math + mindset.

We're talking through every single line item on a net sheet, what to include, when to deliver it, and how to tailor it to each unique buyer or seller situation. Whether you're a seasoned agent or brand new to real estate, this episode will help you become more confident when talking about money — and ultimately give your clients the clarity they deserve.

 

 

Here's what we cover in this episode:

  • How to create a seller net sheet that builds trust

  • Using cost sheets with buyers to avoid surprise expenses

  • What to do when a seller doesn't understand closing costs

  • Smart strategies for buyer offers based on actual numbers

  • Handling contingent clients with dual net/cost sheets

  • Becoming fluent and confident with money conversations

Key Quotes & Takeaways

  • "If your client is surprised at closing, you haven't done your job." — Alissa

  • "We use net sheets to keep our sellers grounded — and focused on the bottom line." — Katy

  • "Every offer gets a net sheet. That's how we avoid emotional chaos." — Alissa

  • "A buyer cost sheet shows them what's real — not just what they 'hope' it costs." — Katy

  • "Don't avoid money conversations. That's where your value really shines." — Alissa

Products, People & Previous Episodes Mentioned:

Want to toast someone on the show?
Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com.

Leave us a review at ratethispodcast.com/hustlehumbly

Get your FREE Database Template 

Email Templates 101: emailtemplates101.com

Build Your Own Business 101: hustlehumblypodcast.com/byob

Agent Systems 101: agentsystems101.com

All Resources: hustlehumblypodcast.com

Submit your topic ideas and toasts to team@hustlehumblypodcast.com

 

Music:

Straight A's by Connor Price

The Good Life by Summer Kennedy

 

326: Managing Sellers with Confidence03 Nov 202501:00:59

Managing your sellers doesn't have to feel like herding cats — or losing your mind. In this episode, we're diving deep into seller client management and giving you the tools (and mindset) to confidently take charge of every stage of the listing process.

From deciding whether you even want the listing, to coaching your seller through prep, pricing, updates, negotiations, and closing — this episode covers it all. And yes, we even tackle what to do when your seller flat-out ignores your advice or refuses to clean up their clutter (it happens).

This episode was born from your questions — we noticed a theme: y'all are struggling with seller management, and we are here to help. We structured this chat to walk through each step of the seller experience, from first contact to final key handoff, with mindset reminders and real-world solutions for the most common challenges agents face.

If you've ever second-guessed whether to take a listing, worried about pricing too high, or stressed about communicating with a ghosting seller — this one's for you.

 

 

Here's what we cover in this episode:

  • How to decide if you should even take the listing

  • Why mindset matters more than you think

  • Setting expectations around budget, prep, and condition

  • Giving honest advice without hurting feelings

  • Managing sellers during staging, photos, and price drops

  • How to provide regular updates that actually work

Key Quotes & Takeaways

  • "Ask yourself: do you actually want this listing? If not, it's okay to walk away." — Katy

  • "We're not here to be doormats. You can be kind and still be in charge." — Alissa

  • "Your seller only moves every 10 years. You do this every day. Be the professional." — Katy

  • "The market will tell you what the right price is. Don't be afraid of the data." — Alissa

  • "If you're not updating your sellers, they think you've disappeared." — Katy

Products, People & Previous Episodes Mentioned:

Want to toast someone on the show?
Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com.

Leave us a review at ratethispodcast.com/hustlehumbly

Get your FREE Database Template 

Email Templates 101: emailtemplates101.com

Build Your Own Business 101: hustlehumblypodcast.com/byob

Agent Systems 101: agentsystems101.com

All Resources: hustlehumblypodcast.com

Submit your topic ideas and toasts to team@hustlehumblypodcast.com

 

Music:

Straight A's by Conner Price

The Good Life by Summer Kennedy

 

318: Death, Drama, and Deals: Wild Real Estate Stories08 Sep 202500:46:24

What do serial killers, mothballs, lawsuits, and staircases to nowhere have in common? Yep. They've all made an appearance in the world of real estate.

In this fun twist from our usual mindset or strategy-based content, we're diving into the craziest, weirdest, and sometimes most horrifying real estate stories we've ever heard (or experienced). Some stories are viral legends — and we investigate whether they're actually true or total internet myths. Others? Straight from real agents, and totally real (unfortunately).

We promise you'll laugh, cringe, and maybe side-eye your next transaction just a little more carefully. From exploding cars and fake agents in boxers to the infamous Winchester Mystery House and a literal bag of 22 mothballs — we've got it all.

Don't worry — we balance out the chaos with a reminder to stay safe, trust your instincts, and question everything you read on the internet.

And hey, Halloween is around the corner! Got a haunted house story? Send it in now to team@hustlehumblypodcast.com so we can include it in our upcoming Halloween episode!

Here's what we cover in this episode:

  • The infamous "spite house" and why it may not be built out of spite after all

  • A listing appointment that turned into a literal crime scene

  • The real story behind those $1 and $35 listings (yes, they're real)

  • An exploding car, a cashier's check, and a shocking identity reveal

  • A fake agent caught mid-makeout in a vacant condo

  • Lawsuits over feedback: viral fiction or something to worry about?

  • Why one house smelled like it had 22,000 mothballs

  • An agent's instincts about a creepy seller — and what happened after

  • Staircases that lead to ceilings and doors that go nowhere

  • The wild truth behind selling a house via raffle tickets

Products, People & Previous Episodes Mentioned:

  • Ozone machines (used for odor removal)

  • Realtor.com and Inman articles (referenced in viral pricing strategy discussion)

Leave us a review at ratethispodcast.com/hustlehumbly

Get your FREE Database Template 

Email Templates 101: emailtemplates101.com

Build Your Own Business 101: hustlehumblypodcast.com/byob

Agent Systems 101: agentsystems101.com

All Resources: hustlehumblypodcast.com

Submit your topic ideas and toasts to team@hustlehumblypodcast.com

 

Music:

Straight A's by Conner Price

The Good Life by Summer Kennedy

 

233: Seller Commission Explained22 Jan 202400:38:53

How Do Realtors Get Paid — Seller Edition

Last week we talked to buyers. This week we talk to sellers. And honestly, it should be this simple.

Episode 232 was all about the buyer brokerage agreement and how to present it. But a big question came up in that episode: how does all of this change your listing appointment? What do you say to sellers now? How do you handle the questions they're hearing in the news? And what if the rules change entirely?

This episode is the companion. Listen to 232 first if you haven't.

Also: if you're not listing, you're losing. We'll get to why.

Here's what we cover in this episode:

- Why the listing appointment should always have been this transparent — and why it's a little embarrassing that some sellers didn't understand they were paying the buyer's agent
- The seller affirmations you need going into every listing appointment: "I am not afraid to talk about money. I am not afraid to ask to be paid."
- Do a net sheet. For the love of everything, do a net sheet. It is not optional. If you're not doing one, you are failing your seller.
- How to handle the seller who has heard the news and asks: "I've been hearing sellers don't have to pay buyer's agents anymore — what can you tell me about that?"
- The current answer: you're right, you have no obligation, but here's why it would be to your advantage right now — and what the market in your area is actually offering
- Why Alissa never offered a bonus on a listing — and then one seller made her do it, and what happened
- The MLS, what's in that blank, why putting $0 or $1 is the new trend, and what might change next
- The deeper problem with the current system: sellers are blanketly paying whatever buyer's agent shows up, regardless of whether that agent is their first week or has 30 years of experience
- Why Katy sees that as a flaw — and why Alissa sees the counterargument (the agent doesn't get paid if it doesn't close)
- The builder's design appointment story — and how the sales rep's phrase "I don't get paid for this" was a lightbulb moment about our mindset around money
- Why keeping everything in writing, including a follow-up email after the listing appointment, is going to matter more than ever
- How buyers and sellers still don't blanketly trust the real estate industry — and why what's happening is just bringing that to light
- If you're not a listing agent: it's time to become one. Here are the Hustle Humbly episodes to get you there:
  - Episode 45: The Listing Interview
  - Episode 62: Transitioning from Buyer's Agent to Listing Agent
  - Episode 148: The Listing Process — Listing to Closing
  - Episode 154: Speaking to Your Value (FSBO episode)
  - Episode 183: How to Sell Your Home (Consumer Edition)
  - All seller episodes: hustlehumblypodcast.com/sellers
- Dodd Frank, TRID, and why every industry change that felt like the end of the world eventually became normal
- Disclosure requirements with builders: if a builder gives you a cash bonus or a cruise for selling five houses, your buyer must know
- I work hard and I want to be compensated accordingly — that's not a bad reason to be in real estate

Toast of the week from Jordan Maxwell in Amarillo, Texas, toasting Annie Miller — also in Amarillo — for introducing Jordan to the podcast and for an inspiring new endeavor. Cheers to Annie!

Referenced episodes:
- Episode 232: How to Use a Buyer Brokerage Agreement
- Episode 214: Buyer Brokerage — Preparing for Changes in Real Estate
- Episode 45: The Listing Interview
- Episode 62: Transitioning from Buyers to Sellers
- Episode 148: The Listing Process
- Episode 154: Speaking to Your Value
- Episode 183: How to Sell Your Home (Consumer)

All seller episodes: hustlehumblypodcast.com/sellers

Want to toast someone on the show? Email team@hustlehumblypodcast.com.

Leave us a review at http://ratethispodcast.com/hustlehumbly

Get your FREE Database Template: http://hustlehumblypodcast.com/starthere

Email Templates 101: http://emailtemplates101.com

Agent Systems 101: http://agentsystems101.com

All Resources: http://hustlehumblypodcast.com

Music:
Straight A's by Connor Price → https://connorprice.shop/
The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life
Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one

232: Buyer Brokerage How To's15 Jan 202400:44:40

How to Use a Buyer Brokerage Agreement

Fair warning: if you are one of the agents in the Facebook comments saying the lawsuits aren't going to change anything and sellers will always pay buyer's agents — this episode is for you the most.

We are not trying to scare you. We are trying to prepare you. Because whether your market requires a buyer brokerage agreement right now or not, you need to understand how it works, how to present it, and how to make it not feel like you're handing someone a 40-page legal document while saying "we've been sued, please sign here."

And yes, there is a bra story. We'll get to it.

Here's what we cover in this episode:

- A quick lawsuit update: where things stand as of early 2024 — Sitzer Burnett verdict, the appeals, the copycat lawsuits (Gibson, Batton One, Batton Two, Burton, March, Que Je Team, Phillips), the NAR CEO's early retirement, new leadership, and the ongoing DOJ investigation that everyone should be watching more than any single lawsuit
- Why the DOJ is the biggest disruptor — not the individual lawsuits
- Why agents in Facebook comments are still not getting it — and why that's on all of us to help change
- Why consumers think buyer's agents are free — and why that's actually the root cause of all the lawsuits
- The buyer brokerage agreement itself: what it actually says, why it sounds scary, and why you need something more approachable to introduce it
- The origin story of the Hustle Humbly Buyer Brokerage Agreement Cover Letter — Alissa's ghost buyer who rejected her three times over years of Facebook messages, and why she needed a friendly cover letter instead of a legal document
- What's in the cover letter and how it mirrors a listing appointment:
  1. Commitments to you (what am I doing for you as your agent)
  2. Buyer loyalty agreement (the buyer rules — FSBO, open houses, new construction, communication)
  3. How do I get paid (yes, we just named it that — no more hiding)
  4. What happens when we find the one (how this works at offer time)
  5. General practices (office hours, communication preferences)
- The last line: "If you feel as though we are a good fit and you would like to hire me, please see the terms on the attached buyer representation form" — not "we've been sued, sign this"
- Why buyer consultations are back: getting someone to coffee before showing houses, going through the process, explaining how you get paid, setting expectations
- The importance of having buyers know the rules before you start — FSBO, new construction, open houses, how to reach you
- How the buyer brokerage agreement protects the agent in a FSBO situation
- Why Alissa's office is still not requiring it yet — but why Connie is preparing — and why the acronym BRA became a thing
- The bra story: agents in Connie's office showed up to the buyer representation agreement class wearing negligee over their clothes because BRA was everywhere — and Connie has since renamed it BBA
- Why being a listing agent in addition to a buyer's agent is going to matter more than ever if the industry changes
- How this fits into buyer folders and agent systems — two more documents added to what you already do
- Why the best agents will thrive as others exit — and why preparation is the only answer

The Buyer Brokerage Agreement Cover Letter is available at hustlehumblypodcast.com/bba — $47, a customizable Canva template with space for your logo and photo, written in plain language, ready to add to your buyer presentation.

Referenced episodes:
- Episode 214: Buyer Brokerage — Preparing for Changes in Real Estate

Toast of the week from Christina Kusik in Baton Rouge, Louisiana — incoming board president for 2024, toasting her newly appointed and returning Board of Directors members. Cheers to everyone willing to serve!

Want to toast someone on the show? Email team@hustlehumblypodcast.com.

Leave us a review at http://ratethispodcast.com/hustlehumbly

Get your FREE Database Template: http://hustlehumblypodcast.com/starthere

Email Templates 101: http://emailtemplates101.com

Agent Systems 101: http://agentsystems101.com

Buyer Brokerage Agreement Cover Letter: http://hustlehumblypodcast.com/bba

All Resources: http://hustlehumblypodcast.com

Music:
Straight A's by Connor Price → https://connorprice.shop/
The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life
Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one

231: The Busy Brain Cure08 Jan 202400:57:50

Busy Brain — How to Tame Stress, Find Focus, and Sleep Again with Dr. Romie Mushtaq

This episode dropped the day Dr. Romie's book was released. We did not plan that. We are thrilled.

Dr. Romie Mushtaq is a neurologist, chief wellness officer, keynote speaker, and creator of the Brain Shift Protocol. Her book — The Busy Brain Cure: The Eight-Week Plan to Find Focus, Tame Anxiety, and Sleep Again — is out now. She was born to be a doctor (literally — her first toy was a Fisher-Price stethoscope), survived a health crisis brought on by her own unaddressed burnout, and has since spent over a decade building a protocol that has been tested on 17,000 adults and inside Fortune 500 companies.

She also identifies as a feminist in stilettos. We are big fans.

Here's what we cover in this episode:

- Dr. Romie's origin story: entering neurology when less than 5% of neurologists were women, pushing herself to burnout without the language to name it, and ending up in life-saving surgery in 2010 — the moment that started everything
- What "busy brain" actually is: a triad of adult-onset ADD/ADHD, anxiety, and insomnia — not three separate diseases but one pattern of neuro-inflammation caused by chronic stress
- How 82% of 17,000 adults scored above 30 on the Busy Brain Test (indicating chronic stress effects in the brain) — and how to take the test yourself
- Why real estate agents are particularly vulnerable — the constant availability, the reactive nature of the work, the dopamine hit of the next sale, no off switch
- The "before" and "after" of having boundaries — Alissa's story of having her daughter in February 2017 and still having her best year, because having to shut off at a certain time made her more focused
- What a busy brain looks like in practice: everything feels like an emergency, 25 browser tabs open in your brain, can't fall asleep because of racing thoughts, waking at 2am, imposter syndrome, chasing shiny objects
- The SHIFT acronym — the Brain Shift Protocol:
  S — Sleep and circadian rhythm
  H — Hormones that need to be assessed and corrected
  I — Inflammation markers (like Vitamin D3)
  F — Fuel (food, without going on a diet)
  T — Technology and digital detox
- Why micro habits are the foundation — and how Katy's daily lemon water habit connected to ancient Ayurvedic medicine and has never been broken
- The hot lemon water streak: Katy nearly lost it in California because the cafe didn't have it fast enough
- The shiny entrepreneurial project syndrome and why a busy brain makes you chase the next thing instead of going deep on what you do well
- Why social isolation is one of the top root causes of women's health crises — and why community matters more than any productivity tool
- The thyroid revelation: 1 in 8 women has subclinical thyroid disease, 1 in 4 for women of color — often missed by traditional primary care — and the connection to postpartum health, chronic fatigue, and weight struggles
- Why a functional wellness doctor and full labs can tell you more than a standard checkup — and how most of these labs are covered by insurance
- The 8-week Brain Shift Protocol: week by week micro habits, stacked like dominoes, starting with sleep and building to hormones, inflammation, food, and tech
- Digital detox: scheduling social media and news breaks instead of reacting to the pull all day
- What hope means: Dr. Romie asked Katy and Alissa to name what they hoped for in 2024 — and committed to holding that hope for them
- Dr. Romie's personal hope: finding her life partner while scaling her mission globally (her dating life is just her and her dog Raja right now)
- The importance of being your own hope holder — and finding a community to hold it with you
- Where to find the Busy Brain Test and the book

Resources:

- The Busy Brain Cure by Dr. Romie Mushtaq — available on Amazon, Barnes & Noble, Target, Walmart, and Audible (Dr. Romie reads the audiobook herself, including all her Indian auntie voices)
- Busy Brain Test: drromie.com (link to come in show notes)
- Brain Shift Institute: drromie.com

Toast of the week: Dr. Romie toasted all the teachers from preschool through high school in Danville, Illinois who helped launch her on her STEM path. Cheers to every teacher who has no idea of the impact they're making!

Want to toast someone on the show? Email team@hustlehumblypodcast.com.

Leave us a review at http://ratethispodcast.com/hustlehumbly

Get your FREE Database Template: http://hustlehumblypodcast.com/starthere

Email Templates 101: http://emailtemplates101.com

Agent Systems 101: http://agentsystems101.com

All Resources: http://hustlehumblypodcast.com

Music:
Straight A's by Connor Price → https://connorprice.shop/
The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life
Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one

230: Growth Mindset; You Have 52 Mondays01 Jan 202400:52:34

Looking Back, Moving Forward — Welcome to 2024

It is the first Monday of 2024. Katy threw confetti everywhere. Alissa didn't know it was coming. The confetti may have come from a California hotel room. And we are off.

This episode is part year-in-review, part mindset reset, part permission slip to feel good about a year that was hard. We're looking at the numbers, talking about what changed, what we learned, and how we're setting ourselves up to thrive in 2024 — even if that means not setting traditional goals at all.

You also get 53 Mondays this year. It's a leap year. That's a land yap. A little something extra.

Here's what we cover in this episode:

- Katy's 2023 real estate numbers: 5 transactions, average sales price $333K, under $2 million in volume, $40,000 gross commissions — down from 14 transactions and $119K in gross commissions in 2022
- Alissa's 2023 real estate numbers: 41 transactions, $17 million in volume, down 41% from 70 transactions and $26 million in 2022 (her all-time volume record)
- Why both of them feel okay about it — and why the market itself was down ~30%
- Alissa's breakdown of where her 41 transactions came from: 20 referrals, 16 repeat clients, 5 from out-of-town agents, 2 from volunteering, and 2 from the children — literally, Haven's best friend's grandma and Tate's best friend's parents
- The specific sources that surprised her most: her sister's CRNA schoolmate moving from Colorado, her 14-year cleaning lady's daughter, her office secretary's son buying his first home (with a bond program!), a sister's friend's dad who bought three houses
- Why Alissa referred out more than ever in 2023 — and how weird it felt at first, then how good it felt
- Alissa's first year without Dave Ramsey leads, without open houses (almost), and with two podcast days off per week — and still doing $17M
- Katy's 2023 health and wellness goals: 100 baths, 100 stretch sessions, 100 meditations (she crushed the first two, did about 20 meditations — still proud), plus naps, lemon water, and her first book read for pleasure as an adult
- Why Katy set no transaction goal in 2023 and what happened (five transactions)
- The capacity vs. demand principle from physical therapy — and how to increase your capacity for whatever life throws at you
- 2024: Katy's word of the year is "easy impact" — she wants to make an impact without it feeling heavy
- Alissa's word of the year: THRIVE
- 2024 has 53 Mondays and a leap day — a whole extra 24 hours (land yap)
- Why Alissa's goals have always overwhelmed her — and why maybe she needs limits more than goals
- Alissa's 5K at the end of 2023 with her book club — she ran the whole thing without stopping
- Alissa's health revelation: drinking a gallon of water a day was depleting her electrolytes — she felt like a new person within two days of cutting back and adding propel
- The functional wellness doctor, the bloodwork, the reclaimed body — taking care of yourself matters
- The culture of what you're consuming: what you read, watch, scroll through, and listen to adds up — unfollow what makes you feel bad, seek out what makes you feel good
- The "human chunks" story from California and how it led to a conversation about what you're consuming
- 52 Mondays left this year — write down something today and revisit it every Monday
- Quotes from Estee Lauder, Jen Sincero, Amelia Earhart, RBG, and more
- The book The Choice by Edith Eva Eger — Holocaust survivor, doctor at 50, still working in her 90s — and the quote: "Do you want to be 50, or do you want to be 50 and be a doctor?"
- Atomic Habits by James Clear — one step at a time, one habit at a time
- Who are your cheerleaders? Spend more time with them.
- Recorded toasts from California listeners are coming all year — starting with this one from Aaron Baker in College Station, Texas, toasting the Women's Council of Brazos Valley

Toast of the week from Aaron Baker in College Station, Texas — toasting the Women's Council of Brazos Valley and congratulating them on 2024. Cheers!

Want to toast someone on the show? Email team@hustlehumblypodcast.com.

Leave us a review at http://ratethispodcast.com/hustlehumbly

Get your FREE Database Template: http://hustlehumblypodcast.com/starthere

Email Templates 101: http://emailtemplates101.com

Agent Systems 101: http://agentsystems101.com

All Resources: http://hustlehumblypodcast.com

Music:
Straight A's by Connor Price → https://connorprice.shop/
The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life
Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one

229: Dear Real Estate Santa,25 Dec 202300:03:26

Dear Real Estate Santa, we have just a few things on our list…

 

Join us to find out what they are and then tell us yours on social media!

 

Leave us a review at ratethispodcast.com/hustlehumbly

Get your FREE Database Template 

Email Templates 101: emailtemplates101.com

Agent Systems 101: agentsystems101.com

All Resources: hustlehumblypodcast.com

Submit your topic ideas and toasts to hello@hustlehumblypodcast.com.

228: Real Estate Headlines18 Dec 202300:35:45

Real Estate in the News

Today we put on our news anchor hats, shuffled our papers on the desk, and dove into what's actually happening in the real estate industry — and what the public is hearing about it.

Fair warning: this episode airing on December 18 also doubles as a gentle reminder to turn off the news for the holidays.

Here's what we cover in this episode:

- The greatest hits of real estate doom and gloom headlines — from the 1880s, 1929, the 1940s, 1970s, and 1980 — because mortgage rates "hitting record highs" and "prices beginning to collapse" is not a new headline
- The headline from November 8, 2023 that said "mortgage rates plunge" — and what actually happened
- Why consumers read the headlines but don't click the article — and how that affects what they think is happening
- How to answer the "how's the market?" question from relatives at Thanksgiving like a professional instead of a worry-wart
- Why being connected to your lender is the best way to stay current on financial news
- The importance of knowing your local market stats vs. national headlines
- Google Trends for real estate in November 2023: "what does contingent mean in real estate" was up 120%, and "real estate agent commission" and "real estate commission lawsuit" were breakout searches
- A Sitzer Burnett verdict update: NAR and the defendants lost, the award was $1.8 billion (to be trebled to $5.4 billion), spread across 500,000 homeowners — about $7,500 per person
- What came after the verdict: copycat lawsuits, the NAR CEO going into early retirement, a new interim CEO from the Chicago Sun-Times, and Tracy Casper as NAR president
- The Batton II lawsuit — what it is, which 35 states it covers (Louisiana is notably not one of them), why it matters, and why the scope is exponentially larger than Sitzer Burnett
- What "indirect purchaser states" means and why some states aren't included
- More lawsuits filed the day the verdict came down — against the big brokerages not included in the first case
- Why we are not a news outlet and won't be doing minute-by-minute updates — but why you need to know enough to speak confidently with clients
- Why the most important thing you can do is continue to show your value and operate professionally
- The human brain's capacity to carry all the world's news at once — and why sometimes you just have to zoom out
- The actor strike analogy: Realtors know what's happening in their industry; most people outside of it don't, and that's okay
- Why Katy turned off the news in 2020 and let Jay be her filter
- With an election year coming — this is a great time to protect your peace
- The buyer brokerage agreement cover letter: hustlehumblypodcast.com/bba

Free resource: Buyer Brokerage Agreement Cover Letter — hustlehumblypodcast.com/bba

Toast of the week goes to Stevie Earls in Hoover, Alabama, toasted by mentor Layton Horlock. Stevie has become such a great agent in her first year that she's even taught Layton things and made her a better agent and person. Cheers to Stevie!

Want to toast someone on the show? Email team@hustlehumblypodcast.com.

Leave us a review at http://ratethispodcast.com/hustlehumbly

Get your FREE Database Template: http://hustlehumblypodcast.com/starthere

Email Templates 101: http://emailtemplates101.com

Agent Systems 101: http://agentsystems101.com

All Resources: http://hustlehumblypodcast.com

Music:
Straight A's by Connor Price → https://connorprice.shop/
The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life
Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one

227: Realtor Plant Lady/How Plants Affect Real Estate11 Dec 202301:04:32

Plants, Flowers, and Real Estate with Stacey

Katy sent one email to the Hustle Humbly list about being a realtor plant lady. Stacey responded. And here we are.

Stacey is a listener, a realtor, a former florist, former chamber of commerce director, and someone who worked on a tulip farm in the Pacific Northwest. She comes from a family of florists and plant people, and she got into real estate two and a half years ago. Katy also comes from a long line of florists. Alissa had a bunch of plants named after people and her dog Dante ate them all. This is the episode.

This one is a little different — it is genuinely fun, deeply practical, and has more useful information about how to use plants in your real estate business than you might expect.

Here's what we cover in this episode:

- How Stacey's background in florals and events has parallels with real estate — both involve being present at the emotional transitions of people's lives
- Using seasonal potted plants at the front door for open houses and showings — the immediate impact of fresh mums at the curb
- How to use plants inside for staging: creating focal points, drawing eyes away from problem areas, adding warmth and depth to flat-looking listing photos
- Matching plants to the architecture of the home — a contemporary home wants clean simple leaves, not big blooming arrangements, and a Tuscan-style home wants something opulent
- The baby's breath and dyed mom incident (and why grocery store flowers are not staging flowers)
- The case for philodendron leaf cuttings in a vase of water — they last 6-8 weeks, need zero maintenance, and they're free if you grow them in your yard
- How to curb appeal with plants: fresh mulch, welcome mats, seasonal pots, removing dead hanging baskets, grouping plants in threes, and never planting too close to the foundation
- Why less is more with outdoor landscaping — buyers need to see the house, not the flower bed
- What sellers attached to their plants should do before listing: take cuttings, take photos, negotiate to remove sentimental plants, don't drive by the old house two years later
- Gifting plants in your real estate business: closings, lenders, escrow officers, the other agent, buyers moving into a sea of boxes
- Why succulents are a perfect realtor gift — no calories, no dietary restrictions, nearly no maintenance
- How to find a reputable local florist in a town you don't know (skip the wire services, skip the ads, find the map pins, say "designer's choice")
- Bringing your own branded containers to the florist — pots with your logo or a pick with your branding
- Sending flowers to someone's workplace vs. their home — the office makes everyone ask "who sent you those?"
- Partnering with your local nursery for pop bys, client events, and wreath-making classes
- How plants affect property values: the neighbor's yard, community gardens, parks, tree canopies, and why understanding water drainage matters
- Rain gardens and controlling runoff — and the importance of knowing how water moves through your yard before you plant
- Why you should wait one year before planting anything in a new yard
- Trees: what to consider before planting — shade vs. blooming vs. fruiting, how deep the roots go, and whether the species is pretty at every age
- The tulip farm metaphor for real estate: you plant the bulb, you don't see anything for months, and then all of a sudden it blooms
- The Slow Flowers movement and buying locally grown flowers vs. imported ones
- Horticulture psychology: why touching, smelling, and being around plants reduces anxiety, encourages creativity, and grounds people
- Client event idea: wreath-making class or succulent workshop with a local florist or nursery
- Why you shouldn't let flowers overwhelm a space — one piece per wall, let the house sell itself

Toast of the week goes to Katrin Crum, toasted by Stacey — her managing broker, mentor, and the person who took her out to dinner the night she passed her real estate exam. Cheers to Katrin!

Want to toast someone on the show? Email team@hustlehumblypodcast.com.

Leave us a review at http://ratethispodcast.com/hustlehumbly

Get your FREE Database Template: http://hustlehumblypodcast.com/starthere

Email Templates 101: http://emailtemplates101.com

Agent Systems 101: http://agentsystems101.com

All Resources: http://hustlehumblypodcast.com

Music:
Straight A's by Connor Price → https://connorprice.shop/
The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life
Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one

226: Number Tracking and Goal Setting for your Real Estate Business04 Dec 202300:45:02

Number Tracking and Goal Setting

It's December. The year is wrapping up. And if you don't know your numbers, you can't make a real plan for next year — you're just making wishes.

This episode is all about the data. Katy loves data. Alissa tracks her transactions with a chart she posts every year. And together they walk you through exactly what to track, how to track it, and why it will change how you run your business.

Free resources for this episode: hustlehumblypodcast.com/track — get Katy's career overview chart and a full list of things to be tracking.

Here's what we cover in this episode:

- Alissa's year-end transaction chart: where every deal came from, broken into listing vs. buyer and by lead source (database, referral, open house, church, etc.)
- Why sharing where your business comes from tells you more than just a transaction count
- Katy's career overview tracking chart: every year since 2006, transaction count, average sales price, total volume, gross commissions — and a "Big Picture" column for context (the crash, the flood, Deepwater Horizon, the wedding, the baby, COVID, the 8% rate year)
- How average sales price has changed over 18 years — 2006 was $129K, 2021 was $336K — and what that means for how you read your own data
- Tracking your business budget: monthly charges, as-needed expenses, and annual fees that sneak up on you
- How to organize your spending by quarter and why reviewing transactions yourself (even just once a quarter) catches fraud and keeps you accountable
- Katy's closed transaction spreadsheet: client name, buyer or seller, lead origin, date received, closed date, sale price, commission amount, percentage, and notes — plus totals by lead source with dollar values attached
- Why tracking the date received vs. closed date tells you which leads close fastest (spoiler: it's always referrals)
- Return on investment: if you can't trace a dollar closed to a marketing dollar spent, why are you still spending it?
- The business plan: how the data you've tracked makes it easy to build a realistic plan for next year using Brian Buffini's 100 Days to Greatness format
- Why you need to know how many buyer appointments you went on, not just how many closed — and how the folder system tracks that
- Breaking your closings into quarters so slow seasons don't panic you
- Trello as a tracking tool: Alissa's pipeline, why her Trello has never been longer, and what all that pent-up demand tells you about the future of this market
- The buyers Alissa talked out of upgrading because the math didn't work — and why being honest now keeps clients in your pipeline for when the time is right
- The listing approaching expiration: how Alissa handled the withdrawal conversation, what to put in the public remarks, and why "we have a buyer" calls after 300 days on the market are not to be trusted
- Alissa's first experience tracking in 2011: a list of names and phone numbers from phone duty that grew to 55 people — and how writing things down changed everything
- Why tracking shifts your focus from the outcome to the process
- The Jenna Kutcher Numbers Note: a calendar event on January 1st (and July 1st) to record rolling totals — email subscribers, database size, social media followers, mortgage balances going down, savings going up, net worth
- Katy's 30-day Reels experiment: one reel a day, tracking impressions and engagement in the professional dashboard

Free resource: hustlehumblypodcast.com/track

Toast of the week goes to Mandy Streep in Tennessee, toasted by Jennifer McKinnon in Alabama — both members of the Hustle Humbly community. They got on the phone for an hour and Mandy oozed value and left Jennifer with a great action plan. Cheers to Mandy! (And to all the community members finding each other — hustlehumblypodcast.com/membership)

Want to toast someone on the show? Email team@hustlehumblypodcast.com.

Leave us a review at http://ratethispodcast.com/hustlehumbly

Get your FREE Database Template: http://hustlehumblypodcast.com/starthere

Free tracking resources: http://hustlehumblypodcast.com/track

Email Templates 101: http://emailtemplates101.com

Agent Systems 101: http://agentsystems101.com

All Resources: http://hustlehumblypodcast.com

Music:
Straight A's by Connor Price → https://connorprice.shop/
The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life
Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one

225: Standing Out to Succeed!27 Nov 202300:38:59

Stand Out to Succeed

There's a neighborhood in Baton Rouge that is absolutely drowning in realtor mailers, cold calls, door knocks, and "I have a buyer!" phone calls. One realtor who lives there — and wants to be the go-to agent for her own neighborhood — was starting to feel like she should just do what everyone else is doing.

Alissa said no. And this episode is why.

This is a story about what happens when agents get desperate and start blending in instead of standing out. It's also a practical guide for how to actually differentiate yourself in a way that attracts the people you want to work with — without any of the cheesy tactics that make you cringe.

Here's what we cover in this episode:

- The neighborhood where two different agents called the same clients within three hours claiming to have a "waiting list" and a "cash buyer" — and neither story held up
- Why the public gets taken in by the "cash buyer" phone call — and how Alissa talked her clients off the ledge
- The realtor friend who lives in the targeted neighborhood, felt like she was failing, and was about to start doing all the same things her competition was doing
- Why a neighborhood that's over-targeted is actually an opportunity to zig when everyone else is zagging
- The difference between a mass mail-out and actually being a human in your community
- Why calling someone on the phone to ask if they want to sell their house is intrusive — and why mailers are at least non-invasive
- The neighborhood Facebook group as a tool: being the voice of positivity and value instead of the complainer, being the one who organizes the coat drive, being the one who offers resources
- The business card on the trunk-or-treat candy situation and why the answer is no
- Katy's 8 real estate specific ways to stand out from the crowd:
  1. Have a niche — when you talk to everyone you talk to no one
  2. Answer your phone
  3. Make first contact with your clients — be proactive
  4. Have a resume — treat it like a business
  5. Be known for something — don't be a carbon copy of every other agent
  6. Speak to your ideal client, not to other realtors
  7. Write handwritten notes — two or three a day
  8. Use your email templates — stand out by being consistent and knowledgeable
- Alissa's number nine: for three weeks, stop posting on social media and only engage with other people's content — comment, like, share, DM
- The 10 macro ways to stand out from the crowd: embrace authenticity, active listening, emotional intelligence, hone your expertise, growth mindset, radical kindness, collaboration, impeccable preparation, exceptional communication, and a solutions-oriented approach
- Why the wedding guest list analogy is the best way to understand your database
- Why agents focused on growing their presence to other realtors instead of their ideal clients are missing the point entirely
- The email you should send your database right now about the realtor madness in the market

Quotes from the episode:

"It takes nothing to join the crowd. It takes everything to stand alone." — Hans Hansen

"They laugh at me because I'm different. I laugh at them because they're all the same." — Kurt Cobain

"Why fit in when you were born to stand out?" — Dr. Seuss

"To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment." — Ralph Waldo Emerson

Toast of the week goes to Courtney Simms in San Antonio, Texas, toasted by Kara Smith. Courtney is the sounding board, the person you call when you need to vent, the person whose input you trust — and a highly effective realtor serving her clients with integrity. Cheers to Courtney!

Want to toast someone on the show? Email team@hustlehumblypodcast.com.

Leave us a review at http://ratethispodcast.com/hustlehumbly

Get your FREE Database Template: http://hustlehumblypodcast.com/starthere

Email Templates 101: http://emailtemplates101.com

Agent Systems 101: http://agentsystems101.com

All Resources: http://hustlehumblypodcast.com

Music:
Straight A's by Connor Price → https://connorprice.shop/
The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life
Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one

224: Holiday Business Growth Using Your Database20 Nov 202300:36:21

Database Work for the Holidays

Happy birthday to Alissa! This episode airs on her actual birthday — November 20 — and in honor of the holiday season, we're keeping it short, practical, and full of ideas you can actually implement this week.

We're in the thick of the Hustle Humbly community database challenge, and this episode is the quick hit version of everything we've been working through together. Whether you're sending a Christmas card, planning a pop by, or just trying to clean up your spreadsheet before the end of the year — this one's for you.

Here's what we cover in this episode:

- Why Christmas cards should be your personal family card — not a business card with a stuffy headshot in a blazer
- The card that said "Nothing is Calm, All is Bright" — what happened when Alissa used her terrible family photo disaster on purpose, and why it got the best response she's ever had
- Why the family Christmas card tells your database they're close enough to receive one
- How to clean your database this time of year: check addresses, confirm marriages and divorces, make sure people are still alive, verify social media connections, and comment or like their last post
- Why Christmas card season is the only time it's totally normal to ask someone for their home address — use your group texts, school sports groups, and friend groups to collect addresses naturally
- The mail-back rate test: if 20 out of 100 cards come back, your database is only 80% accurate
- The QR code Christmas card hack: Alissa put a QR code on the back of her card that linked to a family year-in-recap video — and collected email addresses in the process
- Pop bys: how to route by zip code if you can't do everyone, and why your referral clients deserve the visit most
- The reverse pop by — Katy's pie giveaway at the office: why you need a pie choice to get the RSVP, why Tuesday of Thanksgiving week works, and why you drive to the holdouts
- Santa photos at the office — pay a photographer, invite the database, let them use the photo for their cards
- Free coffee day: start a tab at your local coffee shop, invite your database list, have them tag you with their drink
- Gingerbread house contest: submit photos, Katy judges, award fun categories
- Coloring page contest, neighborhood decoration features in your newsletter, ugly sweater photo contest
- Coat drive and charitable partnerships: how to piggyback on an existing event instead of starting from scratch
- Why being the organizer of a neighborhood activity gets you known without saying a word about real estate
- The ornament idea for buyers from this year — "Established 2023" style
- Why now is a great time to start handwritten notes — even just one a day
- Social media local gift guide and supporting small businesses
- If you've dropped the ball — send a New Year's card
- The "done is better than perfect" reminder for the holidays

Referenced episodes and resources:

- Episode 15: Database for the Holidays (the original)
- All database episodes: hustlehumblypodcast.com/database
- Free coffee instructions: hustlehumblypodcast.com/coffee
- Community membership and database challenge: hustlehumblypodcast.com/membership

Toast of the week goes to Misha Raleigh, toasted by Carol Wick in Dover, Delaware. Misha introduced Carol to the podcast and changed her game. Short, sweet, and perfect. Cheers to Misha!

Want to toast someone on the show? Email team@hustlehumblypodcast.com.

Leave us a review at http://ratethispodcast.com/hustlehumbly

Get your FREE Database Template: http://hustlehumblypodcast.com/starthere

Email Templates 101: http://emailtemplates101.com

Agent Systems 101: http://agentsystems101.com

All Resources: http://hustlehumblypodcast.com

Music:
Straight A's by Connor Price → https://connorprice.shop/
The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life
Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one

317: Realtor Safety Month: Scams, Showings, and Survival01 Sep 202500:57:30

Ever felt a little uneasy walking into a showing alone? This one's for y'all.

It's Realtor Safety Month, and we're not here to give you a snoozy lecture; we're telling REAL stories from our time in the field, including a downright chilling personal experience that's forever changed how we approach safety. 

In this episode, we're getting honest about the scary stuff: being targeted by strangers, unsettling showings, and the sneaky ways scammers are taking advantage of Realtors and clients. It's not about fear; it's about awareness and professionalism. Because safety isn't a luxury in this job. It's a necessity.

We cover the 7 reasons why being a Realtor is more dangerous than people realize and the 7 most common real estate scams going around RIGHT NOW. You'll also walk away with a practical safety checklist to implement today—whether you're doing a solo open house or meeting a new client for the first time.

You'll hear:

  • Katy's personal safety scare and why she NEVER parks in driveways anymore

  • Why showing up early to a listing isn't always the safest choice

  • The real story behind that too-good-to-be-true moving company

  • The $446 million scam that's hitting buyers where it hurts most

  • How to protect yourself (and your clients!) from wire fraud and fake listings

  • What scammers are doing with AI and your social media content

  • A safety checklist every Realtor should be using

Y'all, this is one of those episodes we hope you never need, but one you can't afford to miss. Stay alert. Stay smart. Stay safe.

 

 

💬 Key Quotes/Takeaways
  1. "You don't need to be scared, but you do need to be prepared." — Katy

  2. "Realtor safety isn't about fear—it's about boundaries and professionalism." — Alissa

  3. "Scammers are getting smarter. AI makes it easier than ever for someone to pretend to be you." — Katy

  4. "If something feels off, leave. Don't be polite. Just go." — Alissa

  5. "The job looks glamorous, but there are real risks people don't talk about." — Katy

Products, People & Previous Episodes Mentioned:

  • SafeShowings App

  • Forewarn App

  • Like360 App

  • The Close article on 7 Real Estate Scams

  • Episode #190 on wire fraud

  • Episodes #6 & 7 with Carl Carter

  • Safety Episode #161 with Tanner (Alissa's husband & Law Enforcement Officer)

Leave us a review at ratethispodcast.com/hustlehumbly

Get your FREE Database Template 

Email Templates 101: emailtemplates101.com

Build Your Own Business 101: hustlehumblypodcast.com/byob

Agent Systems 101: agentsystems101.com

All Resources: hustlehumblypodcast.com

Submit your topic ideas and toasts to team@hustlehumblypodcast.com

 

Music:

Straight A's by Conner Price

The Good Life by Summer Kennedy

 

223: Celebrating Veterans with VA Home Loans!13 Nov 202301:05:55

VA Home Loans — What Every Realtor Needs to Know

In honor of Veterans Day, we brought in not one but two guests for the very first time on Hustle Humbly — and y'all, this episode is the one to save, share, and re-listen to at least twice.

Liz Going is a VA-specializing loan officer with Prime Lending out of New Hampshire. Samantha Catterall is a veteran herself, a real estate agent with the Legacy Group at Keller Williams, and about 50% of her business is VA. Together they walked us through everything agents need to know — and a lot of things agents think they know but definitely have wrong.

Katy has a veteran husband. Alissa's grandfather was one of Louisiana's first VA appraisers. And yet both of them spent most of this episode saying "I had no idea" and "this is blowing my mind." So imagine what you're about to learn.

Here's what we cover in this episode:

- Who is eligible for a VA loan — including National Guard members, medically discharged veterans, and surviving spouses (yes, even in some cases of suicide — it's case by case)
- What a DD 214 is and why it matters
- The Certificate of Eligibility — how to get it and why 80% are available instantly
- VA loan benefits: no down payment, no PMI, no loan limits for veterans with full entitlement, and typically lower interest rates
- You can use your VA benefit more than once — and yes, you can have two VA loans at the same time
- How entitlement and bonus entitlement actually work (Liz did the math live on the episode)
- The one-time reinstatement of your benefit — and when it applies
- The most common agent misconceptions: "It only works once," "dug wells won't qualify," "two prong outlets are a dealbreaker," and "the seller has to pay for the termite certificate" (all wrong)
- The VA handbook: Chapter 12 covers property standards, it's publicly available, and it's actually easier to read than FHA
- "Don't FHA my VA" — how appraisers confuse the two standards and what to do about it
- Tidewater: the VA appraisal recourse that most agents have never heard of
- Reconsideration of Value: how to take it all the way to the Department of Veterans Affairs to override an appraiser
- VA appraisal turnaround times — and the stat that VA loans closed at a higher success rate than conventional loans last year by nearly 10%
- Common property flags: peeling paint, GFCI outlets, handrails — and easy remedies including escrow holdbacks and veteran self-certification of repairs
- The VA renovation loan: 100% financing for properties that need work
- Mobile homes that have been moved once — yes, VA covers them
- VA-approved condos: the searchable database and the new waiver process
- Termite certificates: when the veteran can pay, when the seller does, and how to read the loan estimate to figure it out
- Private roads and dirt road maintenance agreements — what the handbook actually says
- Why it matters to work with a lender and an agent who truly specialize in VA
- How Samantha uses the Email Templates 101 offer template — and why she mentions Tidewater in every VA offer email
- Resources for agents: military relocation professional designation, veteran mortgage advisor networks, CE classes at your board
- The Hustle Humbly community military referral spreadsheet — find VA-savvy agents by market

Toast of the week goes to Shannon Casey, toasted by Samantha — her mentor who always answers no matter the time. And to Jason Zil, toasted by Liz — her boss, co-teacher, and fellow veteran mortgage advisor in New Hampshire. Cheers to both!

Resources mentioned:

- VA 26-7 Handbook: search "VA 26-7" on Google
- VA Approved Condos database: search "VA approved condos" on the VA website
- VA Termite Map: search "VA termite map" on the VA website
- Veteran Mortgage Advisor (organization): search in your area
- Military Relocation Professional (MRP) designation through NAR

Want to toast someone on the show? Email team@hustlehumblypodcast.com.

Leave us a review at http://ratethispodcast.com/hustlehumbly

Get your FREE Database Template: http://hustlehumblypodcast.com/starthere

Email Templates 101: http://emailtemplates101.com

Agent Systems 101: http://agentsystems101.com

All Resources: http://hustlehumblypodcast.com

Music:
Straight A's by Connor Price → https://connorprice.shop/
The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life
Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one

222: Where Real Estate Brokers Go Wrong06 Nov 202300:55:27

Where Brokers Go Wrong (And Where Agents Do Too)

A note before we start: this episode was recorded as 222 but Alissa told our editor it was 223. We held a spot. It got complicated. We're all fine.

Brokers — this one is for you. But agents, don't skip it, because the second half is for you too.

Katy has been at four different brokerages. Alissa has been at exactly one her whole career and considers herself a bit of an anomaly. Together they asked their listeners where brokers go wrong — and got a flood of responses. This episode is the honest, kind, constructive, and occasionally very cathartic result of all of that.

And yes, they also turned it around at the end and talked about where agents go wrong and how they think of their brokers.

Here's what we cover in this episode:

- How to choose a broker (Episode 194) and whether to switch (Episode 56) — go there first if you're in that situation
- What brokers do wrong in the interview: overpromising, misleading with hype, failing to get to know who you actually are
- Why quantity-over-quality recruiting is a real business model — and the financial incentive behind it that finally made sense to Katy after reading an Inman article
- The training firehose: why a wall of online self-led classes is not the same as a success path
- What Alissa wanted in a brokerage when she was brand new — and what she actually found
- The power of a clear success pathway vs. "here are 400 classes, good luck"
- Brokers who are so focused on recruiting they forget to pour into the agents already there
- The problem with brokers who are also top producers and what happens when your broker is also your competition
- What Connie (Alissa's broker) does differently: early morning availability, reading purchase agreements, Monday morning meetings, Fall Fest, and line dancing classes taught by Alissa in the lead-up to the Christmas party
- Why fostering community in a real estate office is hard — and how routine and consistency make it happen anyway
- The new agent who was handed training coordinator duties instead of being trained herself — and why that burned her out and she left
- The big disconnect in team-based brokerage structures: when the team lead replaces the broker entirely
- What real broker supervision actually looks like — Connie as a bulldog in arbitration vs. brokers who don't know their agents' names
- The Inman quote that said everything: "Behind every poor or marginal agent, there is a marginal, greedy, or incompetent real estate broker"
- Mentorship programs that brokers should be fostering — and how veteran agents who want to teach could fill the gap
- The listener email: seven years at the same brokerage, a $30,000+ commission gap, an MLS fine she was never reimbursed for, and a broker who still hadn't responded
- Where agents go wrong: believing the broker is responsible for their business, over-asking without exhausting resources first, asking the same question to every person in the office, and not respecting their broker's boundaries

Referenced episodes:

- Episode 56: Should You Change Brokers?
- Episode 194: How to Choose a Broker
- Episodes 1–3: Coffee Dates and Getting Started

Toast of the week goes to Nancy Rio with Repeat Realty in Lewisville, Texas, toasted by her brother Eric Stowe. Nancy sold his home and helped him buy his current one during the 2021 market craziness, had a backup buyer ready when the first fell through, and survived being his realtor — which he admits makes her very good at her job. Cheers to Nancy!

Want to toast someone on the show? Send us a voice or video message with your name, who you are toasting, and why! Email it to team@hustlehumblypodcast.com.

Leave us a review at http://ratethispodcast.com/hustlehumbly

Get your FREE Database Template: http://hustlehumblypodcast.com/starthere

Email Templates 101: http://emailtemplates101.com

Agent Systems 101: http://agentsystems101.com

All Resources: http://hustlehumblypodcast.com

Submit your topic ideas and toasts to Team@HustleHumblyPodcast.com

Music:
Straight A's by Connor Price → https://connorprice.shop/
The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life
Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one

221: Haunted House Stories30 Oct 202301:16:15

Hustle Humbly Haunted Houses

Happy Halloween from Hustle Humbly. We dressed up, turned on the spooky music, and asked our listeners to send us their scariest, creepiest, most unbelievable real estate stories. And y'all delivered.

Important disclaimer: if you are triggered by death, crime, bugs, paranormal activity, or just creepy stuff in general — this is probably not the episode for you. Go listen to Episode 220 about free tools for your business. That one is very friendly.

For everyone else: buckle up. We've got haunted hotels, tombstones used as stepping stones, a bag of teeth on a kitchen windowsill, a Chucky doll at the bottom of a basement staircase, a ghost named Mr. Fred who hides your keys, and one very memorable green-faced man in a window. Katy named every story like an Edgar Allan Poe short story, and honestly she was really good at it.

Here's what we cover in this episode:

- Louisiana's psychological defects disclosure law — and why it basically doesn't exist because of New Orleans
- Alissa's haunted tour of the French Quarter: the Andrew Jackson Hotel, disposable cameras, and photos taken of a sleeping couple from above
- Jay from Nebraska and the bag of teeth on the kitchen windowsill of a vacant house ("Teeth to Remain")
- McKinsey from Wisconsin: blood stains, toenail clippers, and a very long property showing ("The Blood Stain Showing")
- Stacey from Georgia: the house that played Magic Carpet Ride by Steppenwolf — then Enter Sandman by Metallica — every time the door opened, installed by the seller to scare away vandals ("Music Man")
- Maddie's stories: the tombstone in the front yard that was a protected historical landmark ("Talk About Curb Appeal"), and a foreclosed house where the people seemed to have simply vanished
- Lauren: the husband who hid a dusty old Elf on the Shelf in the attic eaves of the house they were selling to scare future homeowners
- Janice: the estate sale where the cleaning lady placed a baseball at the top of the attic stairs to see if it would move — and then Katy pretended it had
- Lindsey in Colorado: the HUD murder house she bought anyway, snuck into alone to negotiate with the ghost, gave birth in the master bedroom years later, and called it "the whole spectrum of life and death"
- Lisa from London, Ontario: the estate sale home across from a cemetery with an invisible tenant named Mr. Fred who hid keys, rang doorbells, and turned on a ceiling fan during an open house — until asked nicely to stop
- Donna from Minnesota: the greenish-faced man peeking from a corner window that was physically impossible to reach from the basement stairs ("Green Face Gremlin")
- Stephanie from Florida: the house she couldn't even walk two feet into without a physical panic attack — no known deaths, no history, just pure evil energy
- Noel from Maryland: the Victorian farmhouse with an Underground Railroad tunnel, a little girl who ran in the yard daily, and a Shadow Man who kept the horses from getting hay
- Noel's second story: her landlord Edgar Allan Poe the third who haunted her apartment after his death — and communicated via a flickering floor lamp — until she told him to stop scaring her kids ("The Tell-Tale Lamp")
- Alissa's Myrtles Plantation story — and Haven's core memory of learning about the hanging of the nanny
- Karen: walls covered in Texas-sized roaches in a dark vacant house ("The Walls Are Crawling")
- Misty from Indiana: the running shower sound in a vacant farmhouse — turns out the water main had burst and was flooding the basement
- Rachel from Houston: a squatter living in the seller's art shed, and a grandfather's home with thousands of dead flies and a large black stain where his body was found weeks after his death
- Alissa's inherited listing with the green pool — and why dad's ashes were in it
- Katy's vacant house she staged alone and brought a plant for the person who used to live there
- What states require disclosure of psychological defects and deaths — and a promise to do a full episode on it

Toast of the week goes to Kendra Anderson in Richmond, Virginia, toasted by colleague Carrie Ringgold. Kendra welcomed Carrie to their office, mentored her from day one, shared ideas freely, and closed their first deal together smoothly. Cheers to Kendra!

Want to toast someone on the show? Send us a voice or video message with your name, who you are toasting, and why! Email it to team@hustlehumblypodcast.com.

Leave us a review at http://ratethispodcast.com/hustlehumbly

Get your FREE Database Template: http://hustlehumblypodcast.com/starthere

Email Templates 101: http://emailtemplates101.com

Agent Systems 101: http://agentsystems101.com

All Resources: http://hustlehumblypodcast.com

Submit your topic ideas and toasts to Team@HustleHumblyPodcast.com

Music:
Straight A's by Connor Price → https://connorprice.shop/
The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life
Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one

220: Free Things to Grow and Run Your Real Estate Biz23 Oct 202300:38:50

Free Tools to Run and Grow Your Real Estate Business

The market is slower. Interest rates hit 8%. The shiny object salespeople are coming for your wallet. And Katy and Alissa are here to tell you: put it away.

This episode is all about the things you can do to run and grow your business that cost absolutely nothing. Because before you spend a single dollar on a lead service or a new tool, you should be maxing out everything that is already free.

Buckle up — this list is longer than you think.

Here's what we cover in this episode:

- Why now is actually the time to grow your market share, even when the pie has gotten smaller
- Katy's CE class with Brent: inventory stats going back to 2019 and why the November/December "prices are dropping" headline isn't the sky falling
- The rate outlook: why agents need a plan that accounts for rates staying higher for at least two more years
- Why quarter four is actually the entrepreneur's beginning of the year — what you do now sets up how you enter next year
- Canva: the most robust free tool in the industry, what you can make, and when you might want the paid version ($120/year)
- Trello: how Alissa has hers set up, where to find the free YouTube tutorial, and why it's the most-watched Hustle Humbly video
- Google Sheets, Google Docs, Google Drive, Google Keep, and Google Forms — Microsoft Office is not required, y'all
- ChatGPT: how to use it for property descriptions, seller top-10 lists, blog posts, difficult client emails, and more
- Why AI headshots are still a hard no (at least for now)
- Email templates — how to make your own for free, where to get Hustle Humbly's freebies, and why the due diligence template alone is worth it
- Social media: it is free, the algorithm is not your enemy, and Gary Vee's advice still stands — document, don't create
- Why engaging with your database on social media beats posting for strangers
- Chelsea Peterson (Modern Agent Social Club) for free content ideas
- Volunteering and community involvement: how Alissa uses Apple Day at school to build database connections
- Local Facebook groups, mom groups, and how to use a fall guide freebie to add 50 people to your email list
- The board: MLS classes, ForWarn, and every benefit you're already paying for but not using
- The Rocket Money app hack and Lee Brown's card-reported-stolen trick for auditing your subscriptions
- Email service providers: Mailerlite is free up to 1,000 contacts
- Why a business bank account will save you so much time come tax season
- The Hustle Humbly AI tool inside the community group — search 220 episodes with one question
- Open house checklist: free at hustlehumblypodcast.com/freebies
- Free tax tips for Realtors: also at hustlehumblypodcast.com/freebies

Free resources mentioned:

- Canva: canva.com
- Trello: trello.com (search "Alyssa Trello class Hustle Humbly" on YouTube)
- ChatGPT: chat.openai.com
- Google Suite: google.com
- Email Templates 101: emailtemplates101.com
- Free email templates + open house checklist + tax tips: hustlehumblypodcast.com/freebies
- Mailerlite: mailerlite.com
- Modern Agent Social Club: follow Chelsea Peterson on Instagram
- Rocket Money: rocketmoney.com
- ForWarn: available through your local board membership

Toast of the week goes to Joely Triantafyllou in Summit, New Jersey, toasted by Angela Butchi. Joely introduced Angela to the podcast and showed her that bringing your kids to work when you don't have a choice is not just an option — it's inspiring. Cheers to Joely!

Want to toast someone on the show? Send us a voice or video message with your name, who you are toasting, and why! Email it to team@hustlehumblypodcast.com.

Leave us a review at http://ratethispodcast.com/hustlehumbly

Get your FREE Database Template: http://hustlehumblypodcast.com/starthere

Email Templates 101: http://emailtemplates101.com

Agent Systems 101: http://agentsystems101.com

All Resources: http://hustlehumblypodcast.com

Submit your topic ideas and toasts to Team@HustleHumblyPodcast.com

Music:
Straight A's by Connor Price → https://connorprice.shop/
The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life
Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one

219: Process Over Outcome, Trusting Your Real Estate Process in Any Market16 Oct 202300:36:08

Process Over Outcome

A newer agent asked Alissa if she was nervous about not selling her luxury listing. And honestly? That question unlocked this entire episode.

In a market where houses are sitting, sellers are anxious, and it's easy to spiral into outcome-obsessed thinking, Katy and Alissa are bringing it back to the one thing you can actually control: your process.

Whether you have nine listings or one buyer who might end up renting an apartment, how you show up for every single person — consistently, intentionally, and with your systems intact — is what builds a real estate business that lasts.

Here's what we cover in this episode:

- Why Alissa's luxury listing became a masterclass in focusing on the process, not the price tag
- The neighborhood agent tour she hosted — and how it led to an unexpected new relationship and a showing on another listing
- Why even meeting with a renter who probably won't buy is a good business decision — and how to follow up with intention for years
- The condensed time audit: writing down what you actually did today and asking honestly if it serves your future business
- Why "I posted on Facebook" is not the same as working
- What today's activity has to do with your business two years from now
- How Alissa checks in with sellers twice a week in a slow market — and why calling to just say hello is enough
- The builder who referred a listing to Alissa — simply because she followed her systems during their transaction together
- Why appraisers, home inspectors, and builders are all quietly watching how you operate
- The agent friend who fought for her listing renewal — and why she deserved it
- How to sit in the discomfort of a slow market without letting doubt erode your confidence
- Katy's framework: showings with no offers = condition issue; no showings at all = price or market issue
- Throw data at anxious sellers — not opinions
- How your process has to evolve when the market changes: seller communication cadence, open houses, loan creativity
- Future episodes to watch for: creative financing options, open house processes
- Why every client — your sister, a stranger, a renter — deserves the exact same version of you

Toast of the week goes to Naomi Codark in Arlington, Texas, toasted by Aubrey Delay. Naomi shares the podcast every single Monday and was the mentor who helped Aubrey make it through her first year and a half in real estate. Cheers to Naomi!

Want to toast someone on the show? Send us a voice or video message with your name, who you are toasting, and why! Email it to team@hustlehumblypodcast.com.

Leave us a review at http://ratethispodcast.com/hustlehumbly

Get your FREE Database Template: http://hustlehumblypodcast.com/starthere

Email Templates 101: http://emailtemplates101.com

Agent Systems 101: http://agentsystems101.com

All Resources: http://hustlehumblypodcast.com

Submit your topic ideas and toasts to Team@HustleHumblyPodcast.com

Music:
Straight A's by Connor Price → https://connorprice.shop/
The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life
Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one

218: Real Estate Contingencies Explained09 Oct 202300:50:47

Navigating Contingent Contracts

Contingencies are back. If you got your license during the COVID market, you may have never dealt with one. If you've been around long enough to remember them, welcome back — it's time to brush up.

This episode is a nuts and bolts deep dive into what happens when a buyer has to sell their home before they can buy. Katy and Alissa walk through both sides of the table — listing agent and buyer's agent — with real stories, real mistakes, and real lessons that will save you from a very painful closing day surprise.

Fair warning: one of these stories ends with a lender confirming the buyers lied about their ability to remove their contingency. Alissa found out just in time. Barely.

Here's what we cover in this episode:

- What a contingency contract actually is — and what it is not (this is not about inspection or financing contingencies)
- Why contingent offers are making a comeback in a shifted market
- Episode 65: Buying and Selling at the Same Time — the companion episode to share with your clients
- What to ask before you even present a contingent offer to your seller: is it listed, how long, what's the market activity, who's the lender
- Why a house not yet on the market is usually a hard no — and the only conditions that might change that
- How to counter a contingent offer as the listing agent: terms to put in writing and why
- The 90-day contingency story: what happens when you extend too long, the buyers shop the market during inspections, and the house is still on the market
- Why you should stop sending new listings to a buyer who is already under contract on a home
- When you receive a better offer while under contingent contract — and what to do in the next 48 to 72 hours
- The buyers who said they could remove their contingency — and couldn't
- How Alissa caught it: by calling the lender directly (and why the buyer's agent never did)
- Why you are babysitting two transactions when a buyer is contingent — and what that actually means
- When can a contingency actually be removed? The answer might surprise you
- Handling out-of-state contingencies: what to ask and who to trust
- The contingency form in your market: pending vs. active, and what to counter
- When both closings are happening the same day — and why they should be at the same title company
- The right wording to put a hard stop on your contingency timeline without locking yourself in limbo

Referenced episodes:

- Episode 65: Buying and Selling at the Same Time

Toast of the week goes to Cat Dunn in Kalispell, Montana, toasted by her mentee Galena Vaynerchuk. Cat has offered the perfect balance of tough love and gentle encouragement — and kept Galena going in real estate from the very beginning. Cheers to Cat!

Want to toast someone on the show? Send us a voice or video message with your name, who you are toasting, and why! Email it to team@hustlehumblypodcast.com.

Leave us a review at http://ratethispodcast.com/hustlehumbly

Get your FREE Database Template: http://hustlehumblypodcast.com/starthere

Email Templates 101: http://emailtemplates101.com

Agent Systems 101: http://agentsystems101.com

All Resources: http://hustlehumblypodcast.com

Submit your topic ideas and toasts to Team@HustleHumblyPodcast.com

Music:
Straight A's by Connor Price → https://connorprice.shop/
The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life
Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one

217: Desperate for Deals: Agents on the Edge02 Oct 202301:06:39

Agents on Edge — Desperate for Deals

The market has shifted. Interest rates are high. Listings are sitting. Cancellations are happening on things that never should have gone under contract in the first place. And agents — a lot of them — are operating from a place of desperation.

This is the episode where we say: take a breath. Hold your systems. Make good choices.

Katy has been in real estate for 18 years and has never seen a 7% interest rate. Alissa is watching agents rush offers, skip due diligence, and make hasty decisions that are hurting their clients. And both of them have fresh, real, deeply frustrating stories to share.

Here's what we cover in this episode:

- Why desperation is the most dangerous place to run a real estate business from — and how clients can sense it
- Why the COVID-era agent surge combined with a market shift is creating a perfect storm of bad behavior
- The vacant land scam Katy got called on — and how she played it out to the end (for content, obviously)
- Alissa's inherited property listing: the agent who sent the same offer twice, both times asking for a home warranty on a house with no toilets
- The importance of calling the mortgage lender when an offer doesn't make sense
- Katy's database teaching: stop blaming the sign when it's really just the market
- Online leads vs. database leads — and why working strangers is exhausting your soul
- Alissa's Bible study moment: how NOT to react when you find out someone used another agent
- Agents going behind the sign — what it is, why it's unethical, and how to handle it
- The investor/wholesaler who went directly to Alissa's seller, had a "title attorney" walk her through a script, and nearly convinced her to cancel her listing
- What to do when your seller is entertaining an offer you can't advise on
- Repair request stories: the buyer's agent who called screaming at 8am, and the deal that canceled anyway
- The garage door story: being falsely accused of leaving a house unsecured, and how Alissa handled it
- Why buyer's agent energy affects buyer mindset — and how agents torpedo their own deals
- Education in a slow market: ARMs, recasts, HELOCs, and why knowing your financing options is your best competitive advantage
- Why you should never burn bridges — even when a client uses their aunt's real estate license to buy a house

Referenced episodes:

- Episode 6 & 7: Carl Carter on Realtor Safety
- Episode 161: Tanner from law enforcement on safety tips
- Episode 216: Jen Stanbro on Realtor Safety
- Episode 214: Buyer Brokerage Changes

Toast of the week goes to Jenna Yocum in northern Colorado, toasted by her twin sister Randy. Jenna got into real estate four years before Randy, gave her the courage to get her license, and together they run a two-person team. Cheers to Jenna!

Want to toast someone on the show? Send us a voice or video message with your name, who you are toasting, and why! Email it to team@hustlehumblypodcast.com.

Leave us a review at http://ratethispodcast.com/hustlehumbly

Get your FREE Database Template: http://hustlehumblypodcast.com/starthere

Email Templates 101: http://emailtemplates101.com

Agent Systems 101: http://agentsystems101.com

All Resources: http://hustlehumblypodcast.com

Submit your topic ideas and toasts to Team@HustleHumblyPodcast.com

Music:
Straight A's by Connor Price → https://connorprice.shop/
The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life
Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one

216: Important Safety Stories & Tips for Realtors25 Sep 202300:50:53

Realtor Safety — A Conversation with Jen Stanbro

This one is important. We want you to listen to the whole thing.

Jen Stanbro is a broker and team leader out of Des Moines, Iowa who has been in real estate since 2006. She serves on the National Association of Realtors Safety Committee and on the board of the Beverly Carter Foundation. She came to this work the hard way — through the loss of a dear friend and fellow Realtor, Ashley Oakland, who was shot and killed while holding an open house in broad daylight on a Friday afternoon in 2010. Ashley's case remains unsolved.

If you listened to Episodes 6 and 7 when we had Carl Carter on the show — Beverly Carter's son — you know how deeply this issue hits our industry. Jen's episode is the companion to that one, and we'd encourage you to go back and listen if you haven't.

Jen is not here to scare you. She's here to prepare you. And she's spent over a decade turning her grief into a mission: making sure every Realtor comes home safe every single day.

Here's what we cover in this episode:

- Ashley Oakland's story — who she was, what happened, and why the case is still unsolved 13 years later
- How the industry responded (and didn't) after Ashley's death — and what it revealed about our collective false sense of security
- The NAR Realtor Safety Pledge and listing safety form — and exactly how Jen uses them with every single seller
- Why Jen doesn't do open houses and how she communicates that to sellers at the listing appointment without losing the listing
- Open house safety tips for agents who still hold them: positioning, exit awareness, parking, the "phone call excuse," and never walking behind a stranger
- The ForWarn tool and how Jen uses it to vet every client — even referrals
- How she handles buyer consultations with safety built in from the very first conversation
- Vetting sellers before going to their home — and how to bring a partner without making it weird
- Using Google Calendar and Google Contacts as free, practical safety and business tools
- Why scarcity mindset is the enemy of safe practice — and how to hold each other accountable
- How Jen connected with Carl Carter and joined the Beverly Carter Foundation
- The three things she wants every Realtor to do right now to get started with safety

Resources mentioned in this episode:

- NAR Realtor Safety Toolkit: nar.realtor/safety
- Beverly Carter Foundation: beverlycarterfoundation.org
- ForWarn (background check tool — available through many local associations)
- Episodes 6 & 7: Carl Carter on Realtor Safety

Toast of the week goes to Carl Carter of the Beverly Carter Foundation — and to Jen's team members Amy, Julie, and Taylor, who hold each other accountable every single day. Cheers to all of them.

Want to toast someone on the show? Send us a voice or video message with your name, who you are toasting, and why! Email it to team@hustlehumblypodcast.com.

Leave us a review at http://ratethispodcast.com/hustlehumbly

Get your FREE Database Template: http://hustlehumblypodcast.com/starthere

Email Templates 101: http://emailtemplates101.com

Agent Systems 101: http://agentsystems101.com

All Resources: http://hustlehumblypodcast.com

Submit your topic ideas and toasts to Team@HustleHumblyPodcast.com

Music:
Straight A's by Connor Price → https://connorprice.shop/
The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life
Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one

215: A Boutique Brokerage Marrying Real Estate and Design18 Sep 202300:47:06

Boutique Brokerage, Design Services, and Finding Your Niche with Brandi Salvador

We have been wanting to have this guest on for a long time. Every time Katy mentions her boutique brokerage or the staging and design work they do together, listeners ask: who is this broker? Can we meet her? Well, y'all — here she is.

Brandi Salvador is a real estate broker, interior designer, and the founder of Sotherly — a boutique brokerage in Baton Rouge, Louisiana where real estate and design live under one roof. She also happens to be Katy's broker. Her path to where she is today is one of the most entertaining and inspiring origin stories we've shared on this show, and it starts with managing a Planet Beach tanning salon at 18 years old.

Whether you're a Realtor thinking about adding design services to your business, considering opening your own brokerage, or just in need of a reminder that you don't have to follow a traditional path — this episode is going to light something up in you.

Here's what we cover in this episode:

- How Brandi went from managing a Planet Beach at 18 to buying it at 21 — with a loan, zero fear, and pure instinct
- Her time at a title company, getting recruited to lead a buyer's team at Keller Williams, and how a builder referral sparked her design career
- Why she was one of the first people in Baton Rouge to virtually stage a property
- The personality assessment that told her she should be someone's personal assistant — and why that was the moment she knew it was time to leave
- How a move to Lake Charles for her husband's job led her to get her broker's license (just to work in a different MLS market)
- Why Sotherly was born in 2017 and what she always knew it would become
- The structure of Sotherly today: agents, designers, and everyone in between
- How she started her staging career by renting furniture for her brother's bachelor pad — and it sold at list price in five days
- How design services and real estate feed each other: past clients become design clients, design clients become sellers
- Adding design services to your business: start hourly, build a portfolio, and fill the gap that $250/hour interior designers won't touch
- The paint guide she gives away for free and why she created it
- How she grew her Instagram to 15,000+ followers by posting every single day for five years — and the dog video that went viral with 180,000 views
- Why authenticity on social media attracts your ideal clients — and why copying someone else's content will attract the wrong people
- How Katy ended up at Sotherly (Brandi Instagram-messaged her)
- Being selective about who joins your brokerage — and why that is a feature, not a flaw
- Where Brandi sees herself going: two side-by-side buildings, one for real estate and one for design

Toast of the week goes to Jennifer Henson, toasted by Brandi herself. Jennifer retired from Blue Cross after 20+ years and has joined Sotherly to help with design projects. Cheers to Jennifer!

Products, People & Previous Episodes Mentioned:

- Sotherly (Instagram: @sotherly_la)
- Brandi's Free Paint Guide (link in show notes — ask Brandi via Instagram)
- Episodes 51 & 52: Investing in Real Estate

Want to toast someone on the show? Send us a voice or video message with your name, who you are toasting, and why! Email it to team@hustlehumblypodcast.com.

Leave us a review at http://ratethispodcast.com/hustlehumbly

Get your FREE Database Template: http://hustlehumblypodcast.com/starthere

Email Templates 101: http://emailtemplates101.com

Agent Systems 101: http://agentsystems101.com

All Resources: http://hustlehumblypodcast.com

Submit your topic ideas and toasts to Team@HustleHumblyPodcast.com

Music:
Straight A's by Connor Price → https://connorprice.shop/
The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life
Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one

214: Buyer Brokerage: Preparing for Changes in The Real Estate Industry11 Sep 202301:04:15

Buyer Brokerage: Preparing for Changes in Real Estate

Don't be afraid. Be prepared. That is the entire point of this episode.

Katy spent more time researching this one than any episode we have ever recorded. She read article after article, dug into the legal filings, and came ready to break it all down. Alissa showed up having attended one too many sales meetings where the last 20 minutes sounded like "the sky is falling" — and is officially representing everyone who has heard about these lawsuits but hasn't quite gotten into the weeds yet.

If you've been hearing about the NAR commission lawsuits and nodding along like you understand it but secretly have no idea what's actually happening — this episode is for you. And if you've been ignoring it entirely, this is your official sign to stop.

Here's what we cover in this episode:

- What the Sitzer Burnett and Moehrl class action lawsuits actually are and who filed them
- Why the Sherman Antitrust Act is at the center of all of this
- The two NAR rules being challenged: the participation rule and the clear cooperation policy
- The Department of Justice — how it got involved, what it settled, and why it came back
- The jaw-dropping dollar amounts at stake: $1.3 billion, $13.7 billion, and potential treble damages
- How many Realtors there are right now versus how many homes are listed (the number will shock you)
- A walk through the Inman inaugural agent commissions survey — Alissa answers in real time and it's very relatable
- Alissa's story of the buyer who ghosted her twice, came back a third time, and got hit with a buyer agreement cover letter — and what happened next
- What a buyer brokerage agreement cover letter looks like and why it reads like a resume
- Why the way you present a buyer agreement matters as much as having one
- What you should be doing right now to prepare: your buyer presentation, your value proposition, your folder
- Why listing agents have a head start and buyer's agent heavy businesses need to pay close attention
- Katy's take on the free first showing and how to do a buyer presentation without forcing someone to your office first
- Agent Systems 101 and how Katy's buyer folder is already set up for whatever comes next

Toast of the week goes to Jade Robinson in Pocatello, Idaho, toasted by fellow agent Kelly Chemick. Jade left a team to build her own solo business and is absolutely killing it. Cheers to Jade!

Want to toast someone on the show? Send us a voice or video message with your name, who you are toasting, and why! Email it to team@hustlehumblypodcast.com.

Leave us a review at http://ratethispodcast.com/hustlehumbly

Get your FREE Database Template: http://hustlehumblypodcast.com/starthere

Email Templates 101: http://emailtemplates101.com

Agent Systems 101: http://agentsystems101.com

All Resources: http://hustlehumblypodcast.com

Submit your topic ideas and toasts to Team@HustleHumblyPodcast.com

Music:
Straight A's by Connor Price → https://connorprice.shop/
The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life
Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one

316: How to Make Your Database Work25 Aug 202500:45:42

Is your database collecting dust while you chase another shiny lead?

This episode is the mindset reset you didn't know you needed. We know the word database might not sound fun or flashy, but trust us; this is the foundation of your business. If you've been avoiding working on your database because it feels "salesy," overwhelming, or just plain boring, this is your episode.

We're breaking down how your database isn't a static list. It's alive, y'all, just like sourdough starter (seriously). You have to feed it, prune it, and use it if you want it to work. This is not a one-and-done task. It's an ongoing, evolving system that, when done right, will eventually help you get off the hamster wheel of paying for leads or chasing strangers.

We share exactly what we do to maintain our databases, from real-life workflows to browser hacks and what we do at every closing. Plus, we're dishing on all the ways agents waste time thinking they're being productive. Spoiler alert: endlessly tweaking your logo is not it.

We also chat through:

  • Why having a database doesn't mean sending one card a year

  • What Alissa's CPA said that totally validates the database strategy

  • The database math trick to test the health of your contacts

  • Our favorite real-life success story of a lead-to-referral database strategy

  • The list of time-wasting "busy work" agents confuse with productivity

  • Why letting go of instant gratification is key for long-term success

  • How overprepping, overthinking, and over-networking can keep you stuck

  • Why we're teaching our Build Your Own Business course LIVE this fall

Let's be real: if your only job was to maintain your people, what fluff would you cut out?

Let's make your business more efficient, intentional, and referral-based — without the overwhelm. You don't have to start from scratch, but you do have to start.

 

 

🔑 Key Quotes / Takeaways
  1. "The health of your business is a direct reflection of the health of your database." – Alissa

  2. "If your database is working, you don't have to keep chasing strangers." – Katy

  3. "Your database is not done. It's alive. It has to be fed, and it has to be pruned." – Katy

  4. "People avoid the database because it's not instant. But the payoff is long-term and real." – Alissa

Products, People & Previous Episodes Mentioned:

  • Build Your Own Business course (Live version starts September 2, 2025)
    www.hustlehumblypodcast.com/byob

  • LSU football schedule magnets

  • Trello & Google sheets

  • Previous episode #212: Does Time Blocking Work in Real Estate?

 

Leave us a review at ratethispodcast.com/hustlehumbly

Get your FREE Database Template 

Email Templates 101: emailtemplates101.com

Build Your Own Business 101: hustlehumblypodcast.com/byob

Agent Systems 101: agentsystems101.com

All Resources: hustlehumblypodcast.com

Submit your topic ideas and toasts to team@hustlehumblypodcast.com

 

Music:

Straight A's by Conner Price

The Good Life by Summer Kennedy

 

213: What Every Good AirBnB Needs04 Sep 202301:03:48

What Every Good Airbnb Needs

Fair warning: Alissa is recording this one with a little bit of what she calls "wine flu." She spent two full days on a Louisiana real estate committee reading the purchase agreement line by line, and the celebratory dinner afterwards got away from her just a little. She's fine. Katy brought the list and is going to do most of the talking.

If you own an Airbnb or short-term rental — or you've ever dreamed of owning one — this episode is for you. Katy went deep on a list from lodgify.com (vacation rental software out of Spain, which becomes very relevant by the end of the episode) covering everything a great Airbnb should have. And Alissa, as the real-life owner of a four-bedroom cabin in Gatlinburg, Tennessee that she purchased for $290,000 in January 2020, offers the perspective of someone who has actually dealt with guests putting Dawn dish soap in the dishwasher. Spoiler: it did not go well.

This is part practical checklist, part honest owner confession, and all entertaining.

Here's what we cover in this episode:

- The Netflix shows "Stay Here" and "World's Most Amazing Vacation Rentals" — must-watches if you're in the Airbnb world
- Alissa's Gatlinburg cabin story — from bear-themed tchotchkes to a full renovation and what's still on the wish list
- Why linens are the most stressful part of owning a short-term rental (and the quilt vs. luxury comforter debate)
- The owner's closet — why you need a locked one and what to keep in it
- Bathroom must-haves: full-size toiletries, hairdryers in every bathroom, mirrors everywhere, and a basket big enough to actually use
- Katy's all-time favorite Airbnb in Paducah, Kentucky and why Jennifer is the host of all hosts
- Kitchen essentials — and what guests will do to your dishwasher if you're not specific in the instructions
- Outdoor amenities: rocking chairs, hot tubs, fire pits, and why a dead potted plant is worse than no plant at all
- Accessibility features for disabled travelers
- Family-friendly amenities and which ones guests will just bring themselves
- Safety must-haves: fire extinguisher, carbon monoxide detector, smoke detectors, and a first aid kit
- The welcome binder — why a list of local restaurants organized by dress code is pure genius
- What happens when you raise your rates to slow bookings and guests just get needier instead
- The instagrammable photo wall and the year-round Christmas tree with ornaments guests leave behind
- Why Alissa found a single local cleaner instead of a big management company — and why it made all the difference

Toast of the week goes to Kristin Crockett in Virginia, toasted by her business partner Hannah. Kristin introduced Hannah to the Hustle Humbly email templates and together they built Raise the Bar Real Estate. Cheers to Kristin!

Want to toast someone on the show? Send us a voice or video message with your name, who you are toasting, and why! Email it to team@hustlehumblypodcast.com.

Leave us a review at http://ratethispodcast.com/hustlehumbly

Get your FREE Database Template: http://hustlehumblypodcast.com/starthere

Email Templates 101: http://emailtemplates101.com

Agent Systems 101: http://agentsystems101.com

All Resources: http://hustlehumblypodcast.com

Submit your topic ideas and toasts to Team@HustleHumblyPodcast.com

Music:
Straight A's by Connor Price → https://connorprice.shop/
The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life
Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one

212: Does Time Blocking Work for Real Estate?28 Aug 202300:41:42

Does Time Blocking Work for Real Estate?

You've been to the class. You've seen the color-coded calendar. You've heard someone very enthusiastically tell you exactly how many hours per week you need to block for lead gen, database outreach, and deep focused work. And then you went home and tried it. And then a client called. And then a kid got sick. And then you were behind on the thing you blocked off, which meant you felt like a failure, which meant you stopped doing it altogether.

Yeah. We've been there too.

This episode started with a listener email that honestly, we felt in our souls. She was trying to figure out how to build a real estate schedule that works, but was getting all kinds of rah-rah, color-coded, absolute advice that just wasn't clicking. She also asked a loaded question at the end of her email that Katy reads word for word — and y'all, it covers everything from grocery shopping to tween drama to holiday planning. It will make you feel very seen.

Here's what we cover in this episode:

- Why traditional time blocking often fails Realtors (and why it's not your fault)
- The "floating block" approach — how to plan tasks without locking them to a specific time
- Why Alissa keeps a lot of white space in her calendar on purpose
- The power of the 10-minute window and how sprinkled productivity actually adds up
- Episode 188: Task Frequency — the must-listen before you build your weekly plan
- Episode 71: What to Do If You're New or Slow — for when you don't know what to be doing with your time
- Why you need an office day — and how it acts like a second day off
- Two days off as a non-negotiable (and why we're changing this one Realtor at a time)
- The Friday shutdown and why a Saturday morning office hour might be your secret weapon
- Mixing work and mom life without losing your mind
- What "kin keeping" is and why it's quietly running most working moms ragged
- Tips for integrating (not compartmentalizing) work and home life
- Why lower standards might be the best advice we've ever given
- Using your mom activities as networking opportunities
- How to stop letting social media gurus make your schedule for you

Toast of the week goes to Susan Meander in Northwest Indiana, shared by agent Clark St. John. Susan went from teaching to full-time real estate and has been an incredible team leader and encourager. Cheers to Susan!

Want to toast someone on the show? Send us a voice or video message with your name, who you are toasting, and why! Email it to team@hustlehumblypodcast.com.

Leave us a review at http://ratethispodcast.com/hustlehumbly

Get your FREE Database Template: http://hustlehumblypodcast.com/starthere

Email Templates 101: http://emailtemplates101.com

Agent Systems 101: http://agentsystems101.com

All Resources: http://hustlehumblypodcast.com

Submit your topic ideas and toasts to Team@HustleHumblyPodcast.com

Music:
Straight A's by Connor Price → https://connorprice.shop/
The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life
Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one

211: Ask Us Anything21 Aug 202301:17:28

Ask Us Anything: Getting Personal with Katy & Alissa

You asked, we answered. In this lighthearted and totally unscripted episode, we're putting down the real estate content and letting y'all peek behind the curtain. A listener reached out and asked if we'd answer some personal questions, so we did what any responsible podcast hosts would do — we opened it up to everyone and let the questions roll in.

Katy warned us at the top of the episode to go listen to something more useful. We're warning you too. And yet, here we are.

This is the episode where you finally figure out who's who, what we eat, what embarrasses us, how we met our husbands, and why Alissa once gave a man in a dumpster a ride in the bed of her pickup truck. (That's a sentence we never thought we'd type.)

Here's what we cover in this episode:

- Real Coke vs. Diet Coke and the COVID taste bud saga
- Fries vs. tots (important stuff)
- What we actually eat in a day — including Alissa's strong opinions on whipped cream
- What we wanted to be when we grew up (spoiler: neither of us planned on real estate)
- Our biggest real estate pet peeves — ghost agents and bad listing photos, we're looking at you
- How Alissa ended up with a hole burned in her esophagus from a Mucinex tablet in college
- Alissa's habit of picking up hitchhikers in her pickup truck and befriending folks near the dumpster behind where she worked
- How we each met our husbands
- The most embarrassing moment of Alissa's life — drunk Disney karaoke at an Episcopal church
- Favorite childhood memories, vacation spots, and where we'd live if we could live anywhere
- Where we see ourselves in 10 years (the answer is: on vacation)
- Whether we plan on having more kids (nope and nope)
- What makes us proud outside of real estate and family

Toast of the week goes to Dana Pray, shared by listener Julie Harmon from Charlotte, Michigan. Dana introduced Julie to the podcast and has been a lifesaver on all those long drives between closings. Cheers to Dana!

Want to toast someone on the show? Send us a voice or video message with your name, who you are toasting, and why! Email it to team@hustlehumblypodcast.com.

Leave us a review at http://ratethispodcast.com/hustlehumbly

Get your FREE Database Template: http://hustlehumblypodcast.com/starthere

Email Templates 101: http://emailtemplates101.com

Agent Systems 101: http://agentsystems101.com

All Resources: http://hustlehumblypodcast.com

Submit your topic ideas and toasts to Team@HustleHumblyPodcast.com

Music:
Straight A's by Connor Price → https://connorprice.shop/
The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life
Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one

210: Quick Routines for Quick Wins14 Aug 202300:54:08

Raise your hand if you've ever ended the day thinking… "What did I even accomplish?" 🙋‍♀️

This episode is your reminder that productivity doesn't come from doing MORE—it comes from doing small things consistently.

We're breaking down quick routines for quick wins and showing you how tiny, repeatable habits can completely change your efficiency, mindset, and even your income.

Because here's the truth: the agents who feel the most in control aren't doing everything… they're just doing the right things on repeat.

Here's what we cover:

- Why routines don't have to be long or complicated  
- The difference between being busy vs actually productive  
- How small habits create momentum in your day  
- Morning routines that take less than 5 minutes  
- Why affirmations and written goals can shift your mindset  
- Habit stacking (and how to use it throughout your day)  
- Simple home routines that reduce stress before work even starts  
- Why cleaning your space helps you focus better  
- The power of a "to-done" list instead of just a to-do list  
- How to use slow days without feeling guilty  
- Work routines that save time (listing prep, email templates, systems)  
- Why templates and systems create massive efficiency  
- How to build routines around new clients and follow-up  
- Using email snooze as a follow-up system  
- The importance of a weekly check-in or "office day"  
- Friday shutdown routines to protect your weekends  
- How routines improve your mindset—not just your productivity  

*"If you find what works for you and turn it into a process that requires zero thought, you free your mind for more important things."* :contentReference[oaicite:0]{index=0}

You don't need a full life overhaul—you just need a few small routines that actually work for you.

Leave us a review at http://ratethispodcast.com/hustlehumbly  

Get your FREE Database Template: http://hustlehumblypodcast.com/starthere  

Email Templates 101: http://emailtemplates101.com  

Agent Systems 101: http://agentsystems101.com  

All Resources: http://hustlehumblypodcast.com  

Submit your topic ideas and toasts to Team@HustleHumblyPodcast.com  

Music:  
Straight A's by Connor Price → https://connorprice.shop/  
The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life  
Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one  

209: Insurance Struggles: The Perfect Storm07 Aug 202300:48:44

Insurance is becoming one of the biggest challenges in real estate right now—and honestly, it's a little overwhelming. 😅

In this episode, we're talking all about insurance struggles in real estate and why it feels like the "perfect storm" of rising costs, fewer options, and stricter requirements.

We're joined by Mark Peterson, an independent insurance agent, to break down what's happening behind the scenes—and what agents need to know to better guide their clients.

Then in part two, we share real insights from agents and insurance professionals across the country to show just how different (and widespread) these challenges really are.

Here's what we cover:

- Why insurance companies are tightening up across the country  
- The "perfect storm" causing rising premiums and fewer options  
- Why working with an independent insurance agent matters  
- How roof age is becoming one of the biggest deal-breakers  
- Why homes are being inspected AFTER closing (and why that's risky)  
- The truth about coverage amounts vs market value  
- Why so many homes are actually underinsured  
- What happens when a home is considered a total loss  
- Why prior claims on a property can impact new buyers  
- Regional challenges (flood zones, wildfires, avalanches 👀)  
- How litigation and storm damage are driving up costs  
- Why some companies are leaving entire states  
- The risks of choosing the "cheapest" policy just to close  
- Why insurance needs to be addressed during due diligence  
- How agents can better prepare and educate their clients  

*"About 70% of homes nationwide are underinsured."* :contentReference[oaicite:0]{index=0}

If you've felt confused, frustrated, or caught off guard by insurance lately—you are not alone.

This episode will help you understand what's happening and how to navigate it with more confidence.

Leave us a review at http://ratethispodcast.com/hustlehumbly  

Get your FREE Database Template: http://hustlehumblypodcast.com/starthere  

Email Templates 101: http://emailtemplates101.com  

Agent Systems 101: http://agentsystems101.com  

All Resources: http://hustlehumblypodcast.com  

Submit your topic ideas and toasts to Team@HustleHumblyPodcast.com  

Music:  
Straight A's by Connor Price → https://connorprice.shop/  
The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life  
Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one  

208: Back on the Market31 Jul 202301:10:47

Putting a home back on the market is… not fun. 

It's stressful for the seller, frustrating for the agent, and full of questions from every new buyer who sees it: "What went wrong?"

In this episode, we're breaking down exactly how to handle going back on the market—because it happens more than you think, and how you respond makes all the difference.

We're sharing real stories (some painful, some a little wild) and giving you a step-by-step approach to recover quickly and confidently.

Here's what we cover:

- Why you should ALWAYS try to save the deal before canceling  
- The importance of asking more questions when a buyer wants out  
- Why backup offers are your best friend  
- How to properly set seller expectations from day one  
- What buyers think when they see "back on market"  
- Why transparency matters (and what to actually say)  
- How to explain the situation in public vs agent remarks  
- Making your listing feel "fresh" again (price, photos, staging)  
- Why you should NOT rush to relist without a plan  
- Strategies to re-engage interest quickly  
- Calling previous showing agents (yes, pick up the phone!)  
- Following up with sign calls and nearby listing agents  
- Legal considerations: disclosures and inspection reports  
- Why you can't share an inspection without permission  
- Real-life stories of deals falling apart (financing, wholesalers, cold feet, and more)  
- Creative strategies like switching to contingent status instead of canceling  

*"You have one chance to make a second impression."* :contentReference[oaicite:0]{index=0}

If you've ever had a deal fall apart—or want to be prepared when it inevitably happens—this episode will give you the tools to handle it like a pro.

Leave us a review at http://ratethispodcast.com/hustlehumbly  

Get your FREE Database Template: http://hustlehumblypodcast.com/starthere  

Email Templates 101: http://emailtemplates101.com  

Agent Systems 101: http://agentsystems101.com  

All Resources: http://hustlehumblypodcast.com  

Submit your topic ideas and toasts to Team@HustleHumblyPodcast.com  

Music:  
Straight A's by Connor Price → https://connorprice.shop/  
The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life  
Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one  

207: The What & Whys of Real Estate Walk-throughs24 Jul 202301:00:09

The final walk-through… simple, right? Not exactly. 😅

This is one of those steps in the transaction that *sounds* straightforward—but can quickly turn into a mess if expectations aren't clear.

In this episode, we're breaking down the real estate walk-through process—what it is, what it's NOT, and how to handle it like a pro (whether you're the agent, buyer, or seller).

Because this is the LAST step before closing… and if something goes wrong here, it can delay everything.

Here's what we cover:

- What a final walk-through actually is (and what it isn't)  
- Why this is NOT a second inspection  
- When to schedule the walk-through for best results  
- What buyers should be checking before closing  
- Why vacant homes make walk-throughs easier  
- The most common issues that come up (missing items, repairs, cleanliness)  
- Why credits are often better than repairs  
- What to do if repairs weren't completed properly  
- How to handle surprises right before closing  
- When to hold money in escrow vs moving forward  
- What happens if a buyer refuses to close  
- Post-occupancy agreements and how they change everything  
- Why sellers should leave the home clean (but not perfect)  
- Managing expectations for both buyers and sellers  
- Real-life walk-through stories you won't forget 👀  

At the end of the day, the goal is simple: make sure the home is in the condition you agreed to.

But getting there? That takes communication, preparation, and knowing exactly what to look for.

Don't skip this step. 💛

Leave us a review at http://ratethispodcast.com/hustlehumbly  

Get your FREE Database Template: http://hustlehumblypodcast.com/starthere  

Email Templates 101: http://emailtemplates101.com  

Agent Systems 101: http://agentsystems101.com  

All Resources: http://hustlehumblypodcast.com  

Submit your topic ideas and toasts to Team@HustleHumblyPodcast.com  

Music:  
Straight A's by Connor Price → https://connorprice.shop/  
The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life  
Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one  

206: Why Agents Get a Bad Rep17 Jul 202301:00:57

Let's be honest… real estate agents don't always have the best reputation. 😬

And while that can feel frustrating (especially when you're doing everything right), the truth is—there are real reasons behind it.

This episode was sparked by a listener who said 80% of agents they encounter don't answer calls, texts, or emails… even when they're trying to BUY a house. Yikes.

So today, we're breaking down exactly why agents get a bad reputation—and more importantly, how to make sure YOU are never one of them.

Here's what we cover:

- Why the low barrier to entry creates inconsistent professionalism  
- The real impact of agents not answering calls, texts, and emails  
- How poor communication loses deals (and trust)  
- Misleading listing descriptions and "over-marketing" homes  
- What it means to "buy a listing" (and why it backfires)  
- Why overpromising leads to unhappy clients and expired listings  
- The dangers of being too desperate for business  
- How pressure tactics create buyer's remorse  
- Why explaining the process (finances, timelines, expectations) matters  
- The importance of setting boundaries and being "the boss" with clients  
- How social media can create a false image of the industry  
- Flashy marketing vs actual client service  
- Why oversharing numbers can hurt perception (and what actually builds trust)  
- How lack of experience—and lack of effort—both damage credibility  
- The importance of systems, processes, and professionalism  

*"The easiest way to be professional? Just answer your phone."* :contentReference[oaicite:0]{index=0}

At the end of the day, your reputation isn't built on what you post—it's built on how you show up for your clients.

Leave us a review at http://ratethispodcast.com/hustlehumbly  

Get your FREE Database Template: http://hustlehumblypodcast.com/starthere  

Email Templates 101: http://emailtemplates101.com  

Agent Systems 101: http://agentsystems101.com  

All Resources: http://hustlehumblypodcast.com  

Submit your topic ideas and toasts to Team@HustleHumblyPodcast.com  

Music:  
Straight A's by Connor Price → https://connorprice.shop/  
The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life  
Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one  

205: Types of Properties: Positives and Pitfalls10 Jul 202300:52:22

Types of properties might seem straightforward… until you're in the middle of a deal and realize you don't actually know what you don't know. 😅

This episode was inspired by real situations with newer agents (and honestly, even experienced ones!) getting tripped up by the differences between condos, townhomes, and other property types.

Because here's the truth: not all properties are created equal—and the differences can impact EVERYTHING from financing to maintenance to resale.

We're breaking down the most common types of properties, the pros and cons of each, and the real-life pitfalls you need to watch out for.

Here's what we cover:

- The key differences between single-family homes, condos, townhomes, and mobile homes  
- Why condos are often harder to finance (even for strong buyers)  
- What you actually own in a condo vs a townhome  
- How HOA rules, fees, and management can impact your experience  
- Real stories of deals falling apart due to financing and HOA issues  
- What "assessments" are and why they matter  
- Hidden maintenance responsibilities you might not expect  
- Why townhomes can be a great middle-ground option  
- Noise, neighbors, and shared walls (the real reality 👀)  
- How condo conversions and investor-owned complexes can affect value  
- Mobile homes: affordability vs financing challenges  
- Why lenders may treat mobile homes like vehicles—not real estate  
- What to know about land, taxes, and depreciation  
- Why financing should ALWAYS be your first step before shopping  
- How agents can better guide buyers based on property type  

*"You don't know what you don't know… we're just trying to tell you what to know."* :contentReference[oaicite:0]{index=0}

Whether you're an agent or a buyer, this episode will help you understand the real differences between property types so you can make smarter decisions (and avoid major headaches).

Leave us a review at http://ratethispodcast.com/hustlehumbly  

Get your FREE Database Template: http://hustlehumblypodcast.com/starthere  

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Agent Systems 101: http://agentsystems101.com  

All Resources: http://hustlehumblypodcast.com  

Submit your topic ideas and toasts to Team@HustleHumblyPodcast.com  

Music:  
Straight A's by Connor Price → https://connorprice.shop/  
The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life  
Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one  

204: You're a Full Time Agent, Now What?!03 Jul 202300:38:35

Going full-time in real estate sounds exciting… until you realize no one is telling you what to do every day. 😅

Whether you made the leap intentionally or got pushed into it unexpectedly, knowing what to do when you're a full-time agent is everything. Because if you don't have a plan, it's really easy to feel "busy" without actually building a business.

In this episode, we're breaking down exactly how to structure your time, stay productive, and actually grow once real estate becomes your full-time job.

We're talking mindset, strategy, and the difference between action and motion—because watching real estate shows on Netflix does NOT count as work. 😉

Here's what we cover:

- Why going full-time is often the turning point for your business  
- How to plan your ideal week (and actually stick to it)  
- The importance of putting yourself in real estate environments  
- Why showing up consistently leads to more opportunities  
- The difference between "motion" and real, income-producing action  
- How to build your database through real relationships (not just leads)  
- Creating a clear strategy for getting business  
- Simple ways to start real estate conversations daily  
- How to use social media to show you're actually working  
- Why confidence comes from knowing your systems and processes  
- How to track your time and identify wasted hours  
- The mindset shift that helps you fully commit to your business  
- Why the "worst case scenario" isn't as scary as you think  

*"Action is doing the thing. Motion is just thinking about doing the thing."* :contentReference[oaicite:0]{index=0}

If you're stepping into full-time real estate—or thinking about it—this episode will help you create structure, take action, and move your business forward with confidence.

Leave us a review at http://ratethispodcast.com/hustlehumbly  

Get your FREE Database Template: http://hustlehumblypodcast.com/starthere  

Email Templates 101: http://emailtemplates101.com  

Agent Systems 101: http://agentsystems101.com  

All Resources: http://hustlehumblypodcast.com  

Submit your topic ideas and toasts to Team@HustleHumblyPodcast.com  

Music:  
Straight A's by Connor Price → https://connorprice.shop/  
The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life  
Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one  

315: Navigating Negotiations & Communication with Buyers & Sellers18 Aug 202500:46:36

Feeling stuck between representing your client and not looking crazy with the co-op agent? This episode is for you.

We're hearing from a lot of y'all lately that you are feeling lost when it comes to presenting low offers, rough repair requests, and those fun times when your clients want you to ask for things that make zero sense. If you are nodding your head; you're not alone.

In today's chat, we're diving deep into the art of negotiating, communicating clearly, and most importantly, setting and managing client expectations in this shifting market. Whether it's an offer you're embarrassed to present, a buyer asking for $15k in closing costs, or a seller who thinks their 90s carpet is just fine—this episode is packed with real stories, actual scripts, and mindset shifts that will help you show up with confidence.

We're not here to sugarcoat. We're here to help you keep your professionalism intact, even when your clients are testing your patience.

In this episode, we'll cover:

  • What your fiduciary duty actually means (and why it matters)

  • How to present lowball offers without cringing

  • What to say when a client's expectations are unrealistic

  • When (and how) to push back while still representing your client

  • Why "I think" needs to leave your vocabulary

  • Real stories of negotiation wins and losses

  • How to use market data as your superpower

  • The secret to staying calm and confident, even when a builder tells you they hope to never work with you again

If you've ever worried about what other agents think of you, or if you've felt torn between doing what your client wants and what you know is right, this is your pep talk.

Products, People & Previous Episodes Mentioned:

  • Book: Never Split the Difference by Chris Voss

  • Hustle Humbly Email Templates: https://hustlehumblypodcast.com/emailtemplates

  • Join the Community: https://hustlehumblypodcast.com/membership

 

 

💬Key Quotes/Takeaways
  1. "You're not just a messenger. You're their agent. That means you have to offer advice." – Katy

  2. "Just because a client asks for the moon doesn't mean you have to present it without question." – Alissa

  3. "Professionalism always wins, even when you're delivering bad news." – Katy

  4. "Data gives you confidence. Use it to lead the conversation instead of saying 'I think.'" – Alissa

"You can present a ridiculous offer and still be professional about it." – Katy

 

Leave us a review at ratethispodcast.com/hustlehumbly

Get your FREE Database Template 

Email Templates 101: emailtemplates101.com

Build Your Own Business 101: hustlehumblypodcast.com/byob

Agent Systems 101: agentsystems101.com

All Resources: hustlehumblypodcast.com

Submit your topic ideas and toasts to team@hustlehumblypodcast.com

 

Music:

Straight A's by Conner Price

The Good Life by Summer Kennedy

 

203: Property Management How To's26 Jun 202301:07:14

Property management is one of the most requested topics we get—and for good reason.

It's complicated, it's system-heavy, and honestly… it's not for the faint of heart. 😅

So we brought back Matt (our very first guest!) to walk us through real, behind-the-scenes property management how-to's—from tenant screening to maintenance to handling HOAs and everything in between.

Matt shares how he built a scalable property management business, why most agents shouldn't treat it like a side hustle, and what it really takes to do it WELL.

If you've ever thought about adding property management to your business (or just want to better understand how it works), this episode is packed with practical insight and real-life stories.

Here's what we cover:

- How Matt got started managing 100+ units right out of the gate  
- Why property management requires systems—not just hustle  
- The biggest mistakes agents make when trying to "dabble" in management  
- How to screen tenants using a scoring system (not gut feelings)  
- Why owners should stay OUT of tenant decisions  
- Software tools that streamline everything (AppFolio, Tenant Turner, LeadSimple)  
- How to handle maintenance requests efficiently (and avoid unnecessary costs)  
- The truth about HOA management (and why it's not for everyone)  
- How to structure pricing beyond the traditional 10% model  
- What makes property management scalable and profitable  
- The challenges of balancing tenants, owners, and expectations  
- Why consistency, communication, and documentation matter  
- Real stories from the field (including situations you can't make up 😳)  
- How legislation and fair housing laws impact your day-to-day  
- Why relationships with agents matter in property management  

Matt also shares how being involved at the state level helps him stay ahead of legal changes that directly impact landlords and property managers.

If you've been curious about property management—or wondering if it's worth adding to your business—this episode will give you a very real look at what it takes.

Leave us a review at http://ratethispodcast.com/hustlehumbly  

Get your FREE Database Template: http://hustlehumblypodcast.com/starthere  

Email Templates 101: http://emailtemplates101.com  

Agent Systems 101: http://agentsystems101.com  

All Resources: http://hustlehumblypodcast.com  

Submit your topic ideas and toasts to Team@HustleHumblyPodcast.com  

Music:  
Straight A's by Connor Price → https://connorprice.shop/  
The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life  
Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one  

202: Social Media is Sexy; Email is Effective with Jenna Kutcher19 Jun 202300:55:05

Social media might be sexy… but email is EFFECTIVE. 💌

We are so excited for this episode because we're joined by Jenna Kutcher—marketing expert, host of the Gold Digger Podcast, and someone we've personally learned so much from over the years.

If you've been relying on social media to grow your business, this conversation might completely shift your perspective.

Because here's the truth: you don't own your social media… but you DO own your email list.

Jenna breaks down exactly why email marketing works, how to get started (even if you're not tech-savvy), and how to use it to build relationships, generate referrals, and create a business that can run even when you rest.

This episode is packed with practical tips, mindset shifts, and simple strategies you can start using right away.

Here's what we cover:

- Why email is more reliable than social media  
- The difference between "rented" platforms and owned audiences  
- How Jenna built her email list as a small-town service provider  
- Why you don't need thousands of people—just the right ones  
- How to segment your list based on where clients are in their journey  
- What to send (even if you feel like you have nothing to say)  
- Why simple, plain-text emails often perform better  
- How to create a freebie or resource to grow your list  
- Easy ways to automate your email system  
- The importance of consistency (and what to do when you fall off)  
- How to turn past clients into referral machines  
- Why storytelling builds stronger connections than selling  
- The best way to use social media to support your email list  
- How to get replies, engagement, and real conversations  

If you've been overthinking email marketing, this is your sign to simplify it and just start.

Because the goal isn't perfection—it's connection. 💛

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Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one  

201: Making Choices and Setting Boundaries12 Jun 202300:44:45

If you've ever struggled to say no… this episode is going to hit home. 😅

We're diving into setting boundaries in real estate and how making better choices can completely change your business—and your life.

Because here's the truth: you can't do it all.

From overcommitting to clients, to saying yes to every opportunity, to trying to balance work and family without clear boundaries… it's a fast track to burnout.

In this episode, we're sharing real-life examples (including some hard lessons) about what happens when you don't set boundaries—and how to start making smarter, more intentional choices.

Here's what we cover:

- Why you truly cannot do it all (and why that's okay)  
- The connection between choices, boundaries, and burnout  
- How to handle buyers who only want nights and weekends  
- When to refer business out instead of forcing it to work  
- Why not every lead is worth taking  
- Recognizing red flags early in client relationships  
- How poor-fit clients drain your time and energy  
- Setting showing expectations and offering controlled availability  
- Adjusting your schedule based on your current season of life  
- The myth of rigid schedules and "non-negotiables"  
- Why whitespace in your calendar is actually a good thing  
- Communicating honestly with clients about your availability  
- Letting go of guilt when you can't do everything  

At the end of the day, building a sustainable real estate business means making choices that align with your priorities—not just saying yes to everything that comes your way.

This is your permission slip to set boundaries and protect your time. 💛

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All Resources: http://hustlehumblypodcast.com  

Submit your topic ideas and toasts to Team@HustleHumblyPodcast.com  

Music:  
Straight A's by Connor Price → https://connorprice.shop/  
The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life  
Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one  

200: Surviving Summer in Real Estate05 Jun 202301:00:19

Summer in real estate… are you thriving or just trying to survive? 😅

This episode is a little bit of both—because the truth is, summer can feel completely different depending on where you are in your business. You might be slammed with clients, juggling showings and closings nonstop… or you might be sitting there wondering where everyone went.

So we're talking to BOTH versions of you today.

We're breaking down how to prepare for a busy season, what to do if things feel slow, and how to manage your mindset so you don't burn out either way. Because whether you're overwhelmed or underwhelmed, this season matters.

And spoiler alert: it's not just about getting through summer—it's about setting yourself up for the rest of the year.

Here's what we cover in this episode:

- Why the real estate market is returning to seasonal patterns  
- The difference between a busy summer agent and a slow summer agent  
- How to prepare your business before things get hectic  
- Why your calendar is your most important tool right now  
- Setting boundaries and avoiding overcommitting  
- The reality of "work-life balance" in real estate  
- Why mindset plays a role in both busy and slow seasons  
- What to do when business feels slow (and how to reset)  
- The importance of stepping away to gain clarity  
- A full checklist to prepare for a busy season  
- Why communication with clients is everything  
- How to actually take a vacation without losing business  
- Systems and auto-responders that protect your time  
- Why consistency (even in busy seasons) matters for long-term success  
- Letting go of unnecessary tasks and "shoulds"  

No matter what your summer looks like, the goal is the same: stay focused, stay consistent, and don't lose yourself in the process.

You can work hard AND enjoy your life. This is your reminder to do both. 💛

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All Resources: http://hustlehumblypodcast.com  

Submit your topic ideas and toasts to Team@HustleHumblyPodcast.com  

Music:  
Straight A's by Connor Price → https://connorprice.shop/  
The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life  
Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one  

199: Building a Design Business with Alma Homes29 May 202300:46:50

If you've ever wondered what it really looks like to build a design business from the ground up, this episode is such a treat.

We're sitting down with Kiersten Erikson, founder of Alma Homes, to talk about how she combined architecture, interior design, and construction into one seamless business—and how that decision completely shaped her growth.

From discovering her passion in eighth grade to launching her firm in 2017, Kiersten walks us through what it takes to create a high-end, boutique design-build company in today's market.

We also get into social media strategy, diversifying income, and what Realtors need to know when working alongside builders.

This one is equal parts inspiring and practical—especially if you love design or want a peek behind the curtain of the building process.

Here's what we cover in this episode:

- Kiersten's journey from architecture student to business owner  
- What a design-build firm is and why it's growing in popularity  
- How combining design + construction improves the client experience  
- The importance of setting expectations early (especially around budget)  
- How Alma Homes uses a detailed intake process to filter leads  
- The role social media played in growing the business  
- Why Instagram Reels helped scale visibility quickly  
- Creating additional income streams through courses and digital downloads  
- How to handle high demand and repetitive client questions  
- Investing in real estate and short-term rentals for diversification  
- The challenges of finding quality subcontractors  
- What Realtors should know when working with builders  
- How to collaborate without overcomplicating the process  

If you're a Realtor working with new construction or design clients, this episode will give you a better understanding of how builders think—and how you can show up as a true professional in those relationships.

Leave us a review at http://ratethispodcast.com/hustlehumbly  

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Submit your topic ideas and toasts to Team@HustleHumblyPodcast.com  

Music:  
Straight A's by Connor Price → https://connorprice.shop/  
The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life  
Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one  

198: Real Estate Specific Side Hustles; Full Time vs Part Time Agents22 May 202300:43:27

Is it going to be a side hustle… or a side hassle? 👀

If you've been feeling the squeeze in this market, you are NOT alone. We've been hearing from so many agents who are trying to figure out how to make extra income without losing momentum in their real estate business.

So let's have some real talk.

In this episode, we're breaking down real estate specific side hustles that can actually support your business (not distract from it), plus the honest truth about being a part-time vs. full-time agent.

Because here's the thing… what you focus on grows. And if your side gig starts taking over, you might wake up one day realizing you're no longer building your real estate business at all.

We're sharing a HUGE list of ideas, stories from our own experience, and a few cautionary tales to help you make smart decisions in a slow season.

If you need a little boost right now, this is your permission slip to get creative… without losing sight of your main goal.

Here's what we cover in this episode:

- The difference between a side hustle and a side hassle  
- Why your side income should stay real estate adjacent  
- How your reputation can be impacted by what you promote  
- Real estate specific side hustle ideas that keep you in the industry  
- Easy ways to make money without adding startup costs  
- Why services (not products) are often the smartest option  
- What to watch out for before committing to a side hustle  
- The reality of being a part-time agent in a full-time industry  
- A real story of a missed deadline and legal consequences  
- How to treat your business professionally (no matter your schedule)  
- Why the goal should always be moving toward full-time  

If you're in a slow season, don't panic. Stay focused, stay in the game, and give yourself permission to do what you need to do to keep going.

Just don't lose sight of the bigger picture. 💛

Leave us a review at http://ratethispodcast.com/hustlehumbly  

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All Resources: http://hustlehumblypodcast.com  

Submit your topic ideas and toasts to Team@HustleHumblyPodcast.com  

Music:  
Straight A's by Connor Price → https://connorprice.shop/  
The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life  
Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one  

197: The Solo Journey15 May 202300:59:00

If you've ever wondered whether you should join a team or go solo, this episode is for you.

Today, we're sharing our personal experiences with the solo agent journey—what worked, what didn't, and why we never built traditional real estate teams.

Spoiler: there's more than one way to run a successful real estate business.

We break down how real estate teams have evolved over time, why they became popular, and what agents should consider before jumping in. From the old "rainmaker" model to today's online lead-driven teams, the structure has changed—but the decision is still deeply personal.

We're covering:

-What it really means to be a solo agent  
-How real estate teams have changed over time  
-The pros and cons of joining or building a team  
-Why we chose to stay solo (even as top producers)  
-How to grow your business without hiring agents  
-When it actually makes sense to hire help  
-Why starting a team too early can backfire  
-How to build support without sacrificing independence  

We also share real stories—from accidentally becoming a "team" to hiring assistants, splitting help with other agents, and navigating different seasons of business and life.

At the end of the day, there is no one-size-fits-all path in real estate.

You don't have to build a team to be successful. You don't have to follow anyone else's blueprint.

You just have to build a business that works for you.

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Community over competition. 💛

196: Everything You Need to Know About Real Estate School08 May 202300:54:52

If you've ever asked yourself, "What do I need to know about real estate school?"—this episode is for you.

We're joined by Brent Lancaster, owner of Bob Brooks School of Real Estate, to break down everything you need to know before getting your real estate license.

From how long it takes to complete your coursework to what actually helps you pass the test, Brent gives us a behind-the-scenes look at real estate education—and what it does (and doesn't) prepare you for.

Spoiler alert: passing the test is just the beginning.

We're covering:

-How real estate school works (timeline, structure, and cost)  
-Online vs. in-person classes and what to expect  
-What real estate school actually teaches you  
-Why the course is designed to help you pass—not run a business  
-Common misconceptions about getting licensed  
-What impacts pass rates and test success  
-How the real estate market affects school enrollment  
-What new agents need to know before choosing a brokerage  

Whether you're thinking about getting your license or helping someone else get started, this episode gives you a realistic look at what to expect.

Because getting licensed is easy—building a business is where the real work begins.

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Community over competition. 💛

195: If We Had to Do It All Over Again01 May 202300:48:19

Starting over in real estate can feel overwhelming—but what if you had a clear plan?

In this episode, we break down exactly what we would do if we had to start over in real estate—whether as a brand-new agent or moving to a brand-new city with zero connections.

Spoiler alert: we did a lot wrong the first time. 😅

Now, with years of experience, we're sharing the step-by-step approach we'd take to build a successful real estate business faster, smarter, and with way less stress.

We're covering:

-Why a financial runway is non-negotiable  
-How to choose the right broker (and what to avoid)  
-Why learning the transaction matters more than marketing  
-How to build a database from nothing  
-Where to meet people (and how to be intentional)  
-Why social media should start on day one  
-How email marketing keeps you top of mind  
-The mindset shift you need when starting from zero  

Whether you're new, relocating, or rebuilding, this episode gives you a realistic roadmap to grow your business with confidence.

Because starting over doesn't mean starting from scratch—you're starting smarter.

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Community over competition. 💛

194: How to Choose a Broker24 Apr 202300:47:13

Choosing the right broker is one of the biggest decisions you'll make in your real estate career—but it's not the only thing that determines your success.

In this episode, we're breaking down how to choose a broker, what actually matters (and what doesn't), and the key questions you should be asking before you sign on the dotted line.

We also get real about something agents don't always want to hear: switching brokerages won't fix your business if your systems and habits aren't in place.

We're covering:

-Why choosing a broker matters—but isn't everything  
-The biggest mistake agents make when switching companies  
-What to look for beyond commission splits  
-How to evaluate training, support, and mentorship  
-Questions to ask during a broker interview  
-Why office culture and community are so important  
-What new agents should prioritize vs experienced agents  
-How to know if a brokerage is the right fit for YOU  

Whether you're brand new or thinking about making a move, this episode will help you make a confident, informed decision.

Remember: you're not just joining a company—you're building a business of one.

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Community over competition. 💛

314: The Real Estate Social Media Dilemma11 Aug 202500:46:16

Can you really be yourself online and still be seen as a professional? Before you scrub your personal life off the internet as part of your real estate initiation, listen in as we tackle one of the most common (and most paralyzing) social media questions: Should I have two accounts—one for business and one for personal?

This isn't just a tech question. It's a mindset one. We've seen so many agents struggle with how much of their real life to share. Should you talk about your hobbies? Even if it's super niche? Surely people don't want to hear about my obsession with whale watching and real estate in the same place. (Or, do they?)

In this chat, we go deep into:

  • Why being relatable actually helps your business

  • How your vibe really does attract your tribe

  • The pros and cons of multiple social accounts

  • Tips on account types (creator, personal, or business?) and how they affect your reach

  • Why your follower count isn't the goal anymore

  • How to mix business and life without losing either

  • The mindset blocks keeping you from showing up

  • And what really matters when it comes to social media success (hint: it's not the algorithm)

Plus, we share personal stories about social media weirdos (yep, creepy guitars and all), burnout, taking a break from the scroll, and how to stay sane while still showing up online.

If you've ever worried that people will think you're not "professional enough" for having a personality online—or you've found yourself spiraling about whether to blur your kids' faces—this one is for you.

Products, People & Previous Episodes Mentioned:

  • Modern Agent Marketing Girls Podcast Episode 9: Should You Have Two Accounts?

  • Chelsea Petersen (past guest eps #123, 91, 12) & CEO of Modern Agent Social Club(You can always use code HUSTLEHUMBLY  to get a $50 discount when you join!)

  • Shannon McKinstrie's (past guest ep #274) "Good Content" Podcast

  • Hustle Humbly episode #308 with Tori Sprakel on branding

Leave us a review at ratethispodcast.com/hustlehumbly

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Submit your topic ideas and toasts to team@hustlehumblypodcast.com

 

Music:

Straight A's by Conner Price

The Good Life by Summer Kennedy

 

🔑 Key Quotes & Takeaways
  1. "You're not a business and then a person separately. You're a person who runs a business." — Alissa

  2. "It's not a content problem—it's a mindset problem." — Katy

  3. "People aren't on Instagram to shop for houses. They're there to connect, be entertained, and feel inspired." — Alissa

  4. "If you're forcing yourself to post just to post, you're going to burn out—and no one will notice if you take a break." — Alissa

"The more relatable you are, the more people want to support you." — Katy

193: Handling Difficult Deals17 Apr 202300:57:46

Handling difficult real estate deals is part of the job—but that doesn't mean it's easy.

In this episode, we're sharing real stories from transactions that didn't go as planned. From emotional sales to post-closing surprises, these are the moments that test your professionalism, your communication, and your mindset.

Because here's the truth: not every deal ends in hugs and happy photos.

We're covering:

-What makes a real estate deal "difficult"  
-How to handle emotional situations like divorce, death, and financial stress  
-Why setting expectations early can prevent bigger problems later  
-What to say (and what not to say) when clients are upset  
-The importance of boundaries in tough transactions  
-What happens when things go wrong after closing  
-Why "when it's over, it's over" is a critical mindset shift  
-Real stories of deals that challenged us—and what we learned  

You'll also hear practical tips for navigating these situations with empathy, while still protecting your time, energy, and professionalism.

Key takeaway: You can't control every outcome—but you can control how you show up.

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Community over competition. 💛

192: Do You Get What You Pay For? Talking to an Ex-Discount Brokerage Agent10 Apr 202300:42:42

Do you really get what you pay for in real estate?

In this episode, we sit down with Michelle, a former discount brokerage agent, to get a behind-the-scenes look at how these companies actually operate—and what that means for buyers, sellers, and agents.

From closing 113 transactions in one year to managing 20–30 deals at a time, Michelle shares what it was really like working in a high-volume, low-service environment.

We're pulling back the curtain on a business model many consumers don't fully understand.

We're covering:

-What a discount brokerage actually is (and how it's structured)  
-The difference between flat-fee and "full service" options  
-Why volume matters more than service in these models  
-What happens when sellers don't get guidance during negotiations  
-How pricing strategies are handled (hint: it's not customized)  
-Why buyers can end up with little to no representation  
-The confusion this creates for cooperating agents  
-What Michelle learned after leaving and going traditional  
-How to evaluate whether a discount brokerage is right for you  

Key takeaway: Lower cost doesn't always mean better value. Understanding what services you're giving up is essential before choosing how to buy or sell your home.

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Community over competition. 💛

191: Do Your Due Diligence03 Apr 202301:08:12

Doing your due diligence isn't optional—it's essential.

In this episode, we walk through the ultimate checklist of everything buyers (and agents) should be reviewing during the due diligence period to avoid costly surprises after closing.

From inspections and insurance to surveys, HOA rules, and even talking to the neighbors, this is your reminder that a home inspection alone is NOT enough.

We're sharing real stories from our own transactions—because every time something goes wrong, the checklist gets longer.

We're covering:

-What the due diligence period actually is (and why it matters)  
-Why a home inspection is just the beginning  
-Additional inspections you may need (termite, foundation, mold, etc.)  
-How to verify termite contracts and warranties  
-When and why you should get a survey  
-What to look for with property boundaries and servitudes  
-Why insurance quotes can make or break a deal  
-Flood insurance changes and what buyers need to know  
-HOA rules, deed restrictions, and lifestyle limitations  
-Why school districts should ALWAYS be verified  
-Measuring for furniture, vehicles, and future plans  
-Checking loan details, payments, and closing costs early  
-The importance of talking to neighbors before you buy  

Key takeaway: The due diligence period is your window to ask questions, verify details, and make sure you're truly ready to move forward.

Need a checklist? Download our free "Make Sure You're Sure" guide:
https://hustlehumblypodcast.com/makesure

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Community over competition. 💛

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