Humans Come First - The Marketing Podcast

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https://www.sixandflow.comThe
2 shares
https://academy.hubspot.com/
1 share
https://themarketingmeetup.com/Dave
1 share

https://amzn.to/33V25UC
1 share

https://twitter.com/davegerhardtFanocracy
1 share

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What is vision? And why would you care?

Season 4 · Episode 6

Sunday, May 14, 2023 • Duration 29:55

Vision is often one of those lofty ideals that thought leaders throw out from their ivory towers and expect others to deliver on.

But in reality, it’s actually something incredibly important to the successful growth of a business.

Getting everyone on the same bus and all agreeing on the route - takes skill, energy and well, belief.

But what is vision and why is it important?

Hosted on Acast. See acast.com/privacy for more information.

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AI Marketing: The Holy Grail or a Sh*tstorm Waiting to Happen?

Season 4 · Episode 5

Monday, February 20, 2023 • Duration 31:49

In November, we and I sat down in a podcast studio in London. As we struggled to operate the tech, Rich proposed recording an episode on the topic of AI - having started to integrate Jasper.ai into his workflows.

Joe was sceptical but happy to go along with the flow. 3 months later - Chat GPT was unleashed on the world.

And as much as Joe hates to admit it, Rich was right. Again.

In the past 75 days, AI has been front and centre of marketers’ imaginations, and with it a slew of use cases and talking points.

Some good. Some bad.

But knowing what we know today - how is AI impacting our jobs today, the way we work and where can we meaningfully see it impacting our futures and perhaps more importantly, where are the scary bits?

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Agency Or In-house? Where Should You Start Your Growth?

Season 2 · Episode 11

Tuesday, December 14, 2021 • Duration 53:01

This episode is a change of pace.And It’s not just Joe and I. It’s an interview with someone who has a real life marketing challenge. Someone that, in his own words, run a few rodeos.In this episode, we had the absolute pleasure of speaking with Andy Lord, the Founder of Credersi - a high growth, disruptive education and training platform.It’s a question that growth hungry entrepreneurs, startups, scale ups and those with growth in their sights…What’s the right way to grow? Creating an in house marketing team or working with an agency?

Hosted on Acast. See acast.com/privacy for more information.

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There's ups and there's downs... This is about the ups.

Season 2 · Episode 10

Monday, October 18, 2021 • Duration 33:15

Rich and I aren’t really the contemplative types. Most of our thoughts are shaped by what is to come rather than what has been.But our futures are inevitably shaped by the past. The moments of failure, and… well - triumph.Speaking about failures is easy. Speaking about moments you’re proud of though - it’s not very British, but there is a lot to be learned from those moments.So today, we’re speaking about moments we’re proud of from our careers, and most importantly, what we’ve learned from them. From Joe’s 8 years in marketing, and Rich's "97 years" (cause he's really old).

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Listening Is The Back Bone Of Growth

Season 2 · Episode 9

Wednesday, September 29, 2021 • Duration 33:41

Understanding your market, understanding your customers and understanding your people - that’s the foundation for growth.So how do you develop that understanding? How do you get to a point where you know what your customers want or what the market is doing?Listening.Listening to the people you’re engaging with. Listening to your customers. Listening to your team.Building an audience is an incredible way to grow your business - but not if it’s a one-way street. You have to listen.It’s something we’ve always tried to do with the Marketing Meetup - we listen and we learn.

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Recruitment - That Shit Is Hard, Sometimes...

Season 2 · Episode 8

Tuesday, September 21, 2021 • Duration 41:28

Recruitment is not easy.But for most of our businesses, the people are the lifeblood of what we’re growing.Get it right, and you’ll fly.Get it wrong, and you can be in a world of pain.So how should we be recruiting and where should Joe start with his first hire?Annnnd we’re back.

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What Makes A Marketer? Education Or Experience?

Season 2 · Episode 7

Wednesday, March 3, 2021 • Duration 34:58

What makes a marketer a marketer? is it experience or is it education?Last week saw Mark Ritson and Rand Fishkin - heatedly debate it across social media. Shit got heavy.This week, Rich and Joe chat it through. Is it education or is it experience?

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Clubhouse, Yay Or Nay?

Season 2 · Episode 6

Thursday, February 25, 2021 • Duration 27:42

Annnnd.... we're back for Season 3!Joe's had his baby and we're reading to talk marketing again.Marketers love new toys. Shinny things that we can play with. New channels that we can connect with people. And… probably, ultimately selling people stuff.So how about clubhouse? The ios only, invite-only, voice-based social channel - so how do we feel about it.

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What It's Like Building 'marketing First' Companies?

Season 2 · Episode 5

Tuesday, February 2, 2021 • Duration 38:59

Our careers to date have been as marketers first. But today, both of us have found ourselves in positions of also being founders and leaders of our own companies. With this experience in mind, we wanted to explore what it means to build a marketing first organisation and the implications of this for how our business has grown. Maybe it’s because I’m a marketer, but for me, marketing has always felt like the main driver in growth. Don’t get me wrong, without sales and with our great products or customer service, growth is going to be limited, but marketing has always felt like the real driver.But growing a business - it’s not all about marketing.So how do we balance being a founder and a marketer? And should marketers really be founders? Have we chosen the wrong paths?

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Can You Have Too Much Content?

Season 2 · Episode 4

Wednesday, January 27, 2021 • Duration 31:33

I’ve always believed that, as long as the content is good, more content is better. People have a thirst for content, blogs, guides, vidoes and even podcasts hosted by two bald marketers.But, can you have too much content?This week Joe and I dig into the content we produce, the channels we distribute it on and we mull over whether you can have too much content.

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Humans Come First - The Marketing Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Humans Come First - The Marketing Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other9

Amazon1

Twitter1

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other9

Amazon1

Twitter1