Explore every episode of the podcast Hoyden Hang

Paige and Kellie are back for another Hoyden Hang! This time, they're diving into the ever-changing world of consumer brands, from cosmetics and skincare to luxury beverages, and what it takes to keep up with an industry that never stops evolving.

They also unpack the Good Good Golf ad that sparked some serious backlash. Where's the line between satire and messaging that misses the mark? The girls break down the creative decisions, brand alignment, and how quickly a campaign can go sideways when the message doesn't land.

Plus, a little travel talk, internet trends, personal stories, and the usual chaos that comes with women working in branding and marketing.

In this episode:

• Consumer brand trends and the evolution of marketing
• Good Good Golf's controversial ad and the importance of brand awareness
• Gender, empowerment, and the responsibility behind brand messaging
• Vegas, Connecticut, and life outside the office
• A few questionable stories from the past

Grab your coffee (or something stronger), and hang with us!

🎧 Listen to Hoyden Hangs wherever you get your podcasts.

In this episode of Hoyden Hang, Paige and Kel engage in a casual, wide-ranging conversation about their busy summer schedules, professional updates, and observations on pop culture and technology.Key discussion topics include:Professional & Personal Updates: The girls discuss upcoming work events like the Lean Rocket Lab sessions (0:36) and TFC (1:59). They also share personal updates, including travel plans to Canada (2:20, 3:54) and the joys and challenges of event planning (4:00).Pop Culture Reflections: The girls share their thoughts on recent major events, including the FIFA championship halftime show (5:50, 7:00), noting the cultural significance of the sport and the artistic choices of the performers, such as Shakira (7:35).Technology & AI: The conversation touches on an AI documentary that explores the ethical and future implications of artificial intelligence (15:00), leading to a deeper discussion about the considerations of starting a family in the current global climate (18:25).Workplace Culture & Branding: A significant portion of the episode focuses on the power of branding, using examples like high-end kitchen garden systems (21:15), and the importance of supportive workplace environments, illustrated by the positive recognition received at new jobs (27:10).Casual Musings: The girls share lighthearted anecdotes about their day-to-day lives, including the accidental use of endearments like "mama" (37:13) and nostalgic memories of early iPod models (40:00).

Guess who's back, back again? Hoyden's back, tell a friend! (Outdoor addition) Paige and Kellie tackle a topic that feels almost taboo for a branding agency to bring up: brands that are actively turning away from AI in their marketing, and leaning into more human, authentic approaches instead.They break down why some of the biggest wins in advertising right now are coming from brands willing to say "no thanks" to the AI wave — and what that says about where consumer trust is headed.Featured in this episode:Zevia's "Get the Fake Outta Here" campaign ft. Jelly Roll – https://adage.com/video/zevia-get-the...Health with iPhone + Apple Watch –    • Health with iPhone + Apple Watch  Privacy on iPhone: Safari helps block data trackers -    • Health with iPhone + Apple Watch  In this episode:Why "brands against AI" is a harder conversation for an agency to have than it soundsWhat authenticity actually means in marketing right now, beyond the buzzwordCase studies of brands winning by doing less AI, not moreWhere Hoyden lands on AI in their own strategy workWhat's your two cents? Comment and come hang out with us. 🔔 Subscribe now.

In this episode of Hoyden Hang, the hosts welcome back Kellie following her maternity leave (0:09) and catch up on her postpartum experience and excitement about returning to work (0:49 - 2:47). The conversation shifts to a reflective discussion on personal growth and mindset, centered around nine specific sentences that helped "unpretzel" their brains (5:37 - 18:00).Key Takeaways and Discussion Points:Mindset Shifts: The hosts discuss the importance of addressing the "worst habit" before starting a new one (5:49), the reality that anxiety doesn't change outcomes (6:56), and the concept that life is a unique path, not a race (10:30).Overcoming Perfectionism: They share personal anecdotes about letting go of the pressure to be perfect in social hosting (13:18) and realizing that "the right time" to act often doesn't exist...you simply have to begin (14:26).Emotional Vocabulary: The latter part of the video explores unique emotional terms from other languages that lack direct English equivalents, such as:Onsra (Indian): Loving something with the painful awareness that it cannot last (21:42).Fernweh (German): An intense longing to travel and explore the unknown (23:05).Wabi-sabi (Japanese): The acceptance that nothing is perfect, permanent, or complete (31:15).Business Updates: The hosts briefly touch upon their current team structure, the addition of a new intern, and their ongoing focus on refining internal processes to ensure both client and team success (3:10 - 4:55).The episode concludes with a warm send-off and a look forward to resuming a regular podcast cadence with the full team in the coming weeks (31:36 - 32:21).

On this episode of Hoyden Hang, Paige and Kellie focus on strengths-based leadership. Paige reflects on her presentation for Western University's Women in Business group, emphasizing personal strengths: empathy, authenticity, and communication. Each quality plays an essential role in her leadership style.Kellie identifies adaptability as their key strength, highlighting how exposure to different jobs and experiences has taught her to embrace change instead of fearing it. This adaptability, coupled with conversational skills, underscores the power of open-mindedness in building resilience and fostering growth.

Did you know that people who think out loud have an average of 35% less stress hormones? On this episode of Hoyden Hang, Paige and Kel discuss fun facts they found online...from the benefits of processing your emotions out loud to getting detention as adults.

Change is inevitable. Growth is optional.In this episode of Hoyden Hang, Paige and Kel unpack what it really means to thrive through change, both personally and professionally. From shifting priorities and redefining success to embracing uncertainty, mental wellness, and evolving visions, this is a candid conversation about giving yourself grace while navigating life, leadership, and business in an ever-changing world.

On this episode of Hoyden Hang, Paige and Kel dive into the Top Four Marketing Trends to look out for in 2026. Their favorite? Cringe Marketing.

Things they're talking about in this episode:

Liquid Death x e.l.f. Cosmetics

Liquid Death TimeWaster 5000

⁠Bodyform Commercial⁠

Old Ads That Wouldn't Stand Today

WSJ Chaos Packaging

Trend Jacking with DuoLingo x The Bear

Poppi Popup

A bold, unapologetic approach to marketing is set to dominate in 2026. Give this episode a listen to hear how Liquid Death is a quintessential example, referencing their intentionally outrageous collaborations and campaigns. This trend captures attention through shock value and emotional resonance, with ads that audiences “can’t look away from".

Cringe marketing often challenges norms, providing a platform for brands to make bold statements and connect with audiences in unconventional ways.

On this episode of Hoyden Hang, Page and Kel discuss just how much women do. From navigating motherhood and career to making modern choices, we're peeling back the layers of what women do daily.

Achieving the delicate balance between professional ambition and the demands of parenting is a challenge many women encounter, particularly in today's evolving societal landscape.

The conversation touches on key themes, including maternity leave, empathy in leadership, self-care, societal expectations, and the realities of managing dual roles in the workplace and at home. If you're exploring these questions or supporting others on this journey, we want to hear from you!

Drop your thoughts in the comments below.

On this episode of Hoyden Hang, Paige and Kel discuss the ideal client, along with the importance of including ALL key decision-makers from the outset. When someone important is left out of initial discussions, they often swoop in later with unexpected feedback, throwing everything off course.Their role? We're not just consultants, we're facilitators. We guide conversations and listen intently to your team's collective wisdom.Remember: The right people in the room from the start can make or break your project's success. Are you ensuring all voices are heard from the beginning??

In Episode #2 of Hoyden Hang, Paige and Kel reflect on the highs and lows of 2025. From client wins and lessons learned to moments that didn’t go as planned, this is an honest conversation about what it really looks like to run a strategy-first brand studio. No fluff, just real sh*t.

Who the H is Hoyden? Paige Fuoco and Kellie Donohoe of Hoyden Branding are breaking it down on the first episode of Hoyden Hang, a new podcast where they hangout and talk all things #Branding (and a bunch of other sh*t).