Explore every episode of the podcast How to Succeed Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| How To Succeed at Being Authentic | 01 Dec 2025 | 00:40:25 | |
Podcast Summary Anthony Vincent Bova, the brilliant mind behind the Edgework Method, joins us to unearth the true meaning of authenticity in sales. With his vast experience as a communications coach, Anthony shares his insights on how being genuinely present with customers can transform skeptical buyers into trusting clients. Throughout our conversation, we emphasize how authenticity isn't just a buzzword but a fundamental shift in how salespeople can build enduring relationships with their clients by being comfortable in their own skin. The episode also addresses the delicate balance between maintaining authenticity and meeting sales targets. Drawing intriguing parallels between acting and sales, we discuss how the pressure to perform often detracts from authentic client interactions. Anthony and I explore how self-imposed pressures and company expectations can lead to inauthentic behaviors, akin to an actor losing their emotional truth. The episode challenges salespeople to differentiate between "acting natural" and "being natural," proposing a focus on genuine relationship-building over performance metrics. Managers and leaders play a pivotal role in nurturing authenticity within sales teams, and this episode highlights the importance of creating safe, supportive environments. By encouraging conversations about emotions and focusing on understanding client needs, leaders can guide their teams toward more genuine connections with clients. In a heartfelt discussion between Anthony and his friend, Jim, we reflect on the power of gratitude and learning as twin pillars of personal and professional growth. This episode captures the spirit of collaboration and continuous improvement, inviting listeners to further explore authenticity in sales on the Sandler How to Succeed podcast. (00:02) Authenticity in Sales (00:02) Authenticity in Sales This chapter focuses on the concept of authenticity in sales, especially in a marketplace where buyers are increasingly skeptical. We explore how being genuine can foster trust and connect with customers on a human level while still achieving sales targets. I talk with Anthony Vincent Bova, founder of the Edgework Method, who shares insights from his experience as a communications coach. We discuss what it truly means to be authentic in sales beyond the buzzwords, emphasizing the importance of being present and connecting with customers. Anthony explains that authenticity is about being comfortable in one's own presence and that salespeople often struggle with it because they doubt that being themselves is enough. We also address how redirectional behaviors can mask insecurities, and we provide practical steps to maintain integrity in customer interactions. (13:35) Balancing Authenticity in Sales This chapter explores the challenge of maintaining authenticity in sales while under pressure to meet targets. By drawing a parallel between acting and sales, we highlight how the pressure to perform can shift focus away from genuine interactions with clients to simply meeting quotas. The discussion examines how self-imposed pressures and company expectations can lead to inauthentic behavior, similar to an actor losing their emotional truth under the demands of a film set. We also differentiate between "acting natural" and "being natural," illustrating how this distinction applies to both actors and salespeople. The conversation emphasizes the importance of focusing on authentic relationship-building rather than solely on performance metrics, using insights from acting to offer a fresh perspective on the sales process. (25:41) Cultivating Authenticity in Sales Culture This chapter focuses on the importance of authenticity in sales and the distinction between being self-conscious and selfless. We explore how selflessness—centered on understanding and addressing the client's needs—creates a genuine connection, allowing clients to feel heard. Authenticity, while potentially inherent, can also be cultivated through upbringing and intentional coaching. Managers and leaders play a crucial role in fostering authenticity by creating safe environments where team members can express themselves freely without fear of judgment. We emphasize the significance of emotional intelligence and the role of feelings in sales, encouraging managers to engage their teams in conversations about their emotions. By shifting focus from performance metrics to feelings, managers can help their teams grow into more authentic and effective salespeople. (39:43) Gratitude and Learning in Sales This chapter highlights a meaningful exchange between friends, Anthony and Jim, where gratitude and appreciation are at the forefront. We explore the importance of learning and personal growth through conversations, as Anthony expresses how each interaction with Jim offers new insights. We extend our heartfelt thanks to our listeners for their attention and participation, emphasizing the value of community and shared learning. This episode captures the spirit of collaboration and continuous improvement, and we look forward to future discussions that inspire and educate. Join us again for more insights on the Sandler How to Succeed podcast.
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| How to Succeed at 10xing Your Sales Force and 20xing Your Sales | 03 Nov 2025 | 00:32:29 | |
Podcast Summary Join us for an insightful conversation with Daniel Rosen from Renovo Financial as we explore the concept of the success triangle—attitudes, behaviors, and techniques—in scaling businesses. Daniel shares his remarkable journey, highlighting Renovo's impressive 10x expansion of its sales team and 40x business growth over the past six years. Discover the pivotal role of mindset and the "adult-adult" approach in building enduring relationships within the commoditized lending industry. Daniel emphasizes the significance of "slowing down to speed up," a principle that has shaped Renovo's success in cultivating genuine business partnerships and mutual growth. We also discuss the importance of building long-term client relationships by prioritizing a local, client-centric approach in the real estate lending business. Learn how understanding clients' business journeys and challenges leads to stronger partnerships and a referral-based business model. Additionally, we explore effective hiring and onboarding strategies that have distinguished Renovo, especially during the challenges of COVID-19. By setting clear expectations and rigorous training, Renovo has cultivated a team of top producers who thrive in a supportive environment. Daniel's experiences and insights provide a comprehensive look at fostering genuine connections and a structured approach to success. (00:02) Success Triangle (00:02) Success Triangle This chapter features a conversation with Daniel Rosen from Renovo Financial, highlighting his journey and the impressive growth of his company. We explore the significance of the success triangle—attitudes, behaviors, and techniques—in scaling businesses, as evidenced by Renovo's remarkable 10x sales team expansion and 40x business growth over six years. Daniel emphasizes the importance of mindset, particularly the "adult-adult" approach in building lasting relationships in a commoditized lending industry. We reflect on a pivotal moment when Daniel first reached out for sales training, underscoring the value of slowing down to speed up, and how this principle has shaped Renovo's relationship-driven success. Through this lens, Daniel's insights reveal how fostering genuine business partnerships contributes to mutual growth and success. (10:32) Building Long-Term Client Relationships This chapter focuses on the importance of building genuine relationships in the real estate lending business by prioritizing a local, client-centric approach. We explore how understanding a client's overall business journey and challenges leads to stronger, long-term partnerships rather than just focusing on individual deals. Emphasizing the mantra "slow down to speed up," we highlight the benefits of investing time to understand clients' needs and making informed decisions on fit and alignment. By prioritizing relationship-building, we aim to transform sales strategies into a referral-based business model that drives sustained growth. Through personal experiences and insights, we underscore how this approach has led to significant increases in loan processing volumes, illustrating the power of a well-cultivated, client-focused sales process. (18:18) Effective Hiring and Onboarding Processes This chapter explores the innovative hiring and onboarding strategies that have set a company apart, particularly during the challenges of COVID-19 when operations expanded nationwide. By emphasizing the importance of having a clear process and identifying the right candidate profile, I highlight how this approach mirrors effective prospecting techniques. The conversation underscores the necessity of transparency in setting expectations, where the upfront communication of challenges and rigorous training requirements becomes crucial. This method not only avoids overselling the job but also prepares candidates for the demanding nature of the role. We also discuss the implementation of techniques like upfront contracts and role-playing, alongside regular accountability meetings, which ensure new hires are equipped and ready to succeed. The outcome of this meticulous process is a team of top producers who thrive under the company's supportive and structured environment.
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| How To Succeed at Front-Line Sales Management with Michael Norton | 16 Dec 2024 | 00:30:50 | |
Join us as sales leadership veteran Michael Norton shares his deep expertise on the frontlines of sales management. With decades of experience, Michael offers a unique perspective on the complex role of frontline sales managers, who are the unsung heroes behind every successful sales team. Discover how these leaders navigate the competing demands of upper management, peers, and other departments, all while juggling the multifaceted challenges of being a player-coach. Learn about the critical importance of time management and the seemingly Herculean tasks these managers face each day. In our engaging discussion with Michael, we explore actionable sales leadership strategies that empower teams to take ownership of their territories. Michael passionately argues that treating their areas like their own businesses can massively boost productivity and efficiency. We dive into the essence of leading by example, maintaining alignment with company values, and fostering a culture of excellence. Through personal stories and reflections, Michael illustrates the significance of embodying the qualities we wish to see in our teams, highlighting the importance of prioritizing tasks and preserving a proactive mindset. Finally, we unpack the essential mindsets and techniques that define effective sales leadership. It's about valuing people over numbers and understanding the diverse motivations that drive a multi-generational team. Michael emphasizes the power of honesty, transparency, and consistency in building trust and cohesion within a team. Reflecting on Zig Ziglar's timeless wisdom, we underscore the value of planning and organization as key components of success. Michael advocates for continuous learning, reminding us that sales leadership is a skill that can be developed over time, leading to not only meeting targets but achieving lasting success. (00:00) Frontline Sales Managers (00:00) Frontline Sales Managers This chapter explores the critical role of frontline sales leaders as the linchpin to a sales team's success. I engage with Michael Norton, an expert with decades of experience in sales leadership, to uncover the multifaceted responsibilities of sales managers. We discuss how sales managers not only manage their teams but also navigate the demands from upper management, peers, and other departments like marketing and HR. The conversation highlights the challenges of juggling various roles, such as being a player-coach, which often proves to be a losing proposition due to the complexities it introduces. We also emphasize the importance of time management amidst constant demands, showcasing the Herculean task that sales managers face daily. Overall, this chapter provides insights into the indispensable role of sales managers and the myriad challenges they encounter. (08:00) Sales Leadership Best Practices and Behaviors This chapter focuses on effective sales leadership and management strategies, emphasizing the importance of empowering sales teams to treat their territories like their own businesses. We explore how prioritizing tasks and avoiding procrastination can significantly enhance productivity and efficiency. Highlighting the role of a sales leader, we discuss the importance of leading by example in responsiveness and work ethic, ensuring alignment with the company's mission, vision, and values. We also touch on the multifaceted role of sales leaders, who must balance growing the business, supporting their team with the necessary tools and skills, and fostering a winning attitude. Through personal anecdotes and reflections, we underscore the critical nature of embodying the qualities we wish to see in our teams. (16:36) Sales Leadership Techniques for Success This chapter focuses on the essential behaviors and techniques that sales leaders should master to enhance team performance and achieve success. We explore the importance of prioritizing people over numbers, emphasizing the need for understanding the diverse motivations and learning styles of a multi-generational sales team. Key techniques highlighted include being straightforward and honest with the team, especially when delivering bad news, and maintaining consistency in communication and management practices. Additionally, we stress the significance of building trust through transparency and nurturing relationships, which can be pivotal in effectively leading a sales team. By concentrating on these fundamental aspects, sales leaders can not only meet their targets but also foster a more cohesive and motivated team. (22:29) Effective Sales Leadership Mindset and Techniques This chapter explores the critical aspects of effective sales leadership, emphasizing the importance of setting aside personal ego to prioritize team success. We discuss how the success of a sales manager is measured by the achievements of their team rather than individual accomplishments. Highlighting the legacy of Zig Ziglar, the significance of planning and organization in daily routines is stressed, advocating for the use of to-do lists and tackling the toughest tasks first. We examine the necessity of maintaining the right mindset, particularly in team selling environments, where equal business stature is crucial for credibility and influence. Emphasizing that sales leadership is a learned skill rather than an inherent trait, we underline the importance of continuous learning and adaptation to excel in this challenging role.
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| How to Succeed at Nailing Your 30-Second Commercial | 01 May 2023 | 00:29:31 | |
| How to Succeed at Doing a Story-Led Demo | 24 Apr 2023 | 00:25:26 | |
Looking for a way to create an engaging and effective product demo? Look no further than a story-led demo! In this episode of the How to Succeed Podcast, Nick Capozzi will join us to discuss the power of story-led demos and how they can help you succeed. Through the use of relatable and compelling stories, story-led demos can effectively highlight the benefits and features of your product or service. And with Nick's expert guidance, you'll learn the keys to crafting a story-led demo that will captivate your audience and drive sales. So, whether you're a sales professional, marketer, or entrepreneur, this episode is a must-listen. Grab a pen and paper, sit back, and dive into the world of story-led demos with Nick Capozzi and the How to Succeed Podcast!
Timestamps
Key Highlights A story-led demo is a powerful technique that can help you capture your audience's attention and effectively convey your message. Whether you are trying to sell a product, or service or explain a complex idea, a story-led demo can help you do it more effectively.
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| How to Succeed at Becoming Fearless | 17 Apr 2023 | 00:25:02 | |
On this episode from the How To Succeed podcast, we have Stephanie van Dam discussing how to become fearless. She believes that in order to overcome fear and reach the next level of success, one needs to break through the fear and take action. Enjoy watching how to conquer fear and develop confidence in order to be successful in sales. Timestamps:
Key Highlight: Fear is an emotion that we can often deny or avoid. It plays a big part in staying in our comfort zone and can stop us from achieving our goals. To overcome this, we should ask ourselves what we would do if we knew we couldn't fail. This will help to build awareness of our fears and to recognize that being fearless is a lifestyle, not an innate quality. ========================================= SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! ========================================= Follow Us: Twitter: https://twitter.com/SandlerTraining Linkedin: https://www.linkedin.com/school/sandler-training/ Instagram: https://www.instagram.com/sandlertraining/ Facebook: https://web.facebook.com/sandlertraining/
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| How to Succeed with the ABCs of Diversity | 10 Apr 2023 | 00:39:48 | |
This week we welcome Martine Kalaw, author of The ABCs of Diversity: A Manager's Guide to Diversity, Equity, and Inclusion in the New Workplace. Tap into your organization's full potential through understanding and strategic implementation of the best DEI Practices. Learn how to create an inclusive work environment to encourage your employees to show up every day without the fear of saying or doing the wrong thing. Find Martine Kalaw at: https://martinekalaw.com/ Martine Kalaw discussed: Why she chose the title ABCs of Diversity, as it is intended to be a primer to support managers and HR in understanding and navigating the conversation around Diversity, Equity, and Inclusion. How the media's introduction of Diversity, Equity, and Inclusion with academic jargon has caused people to be scared of saying the wrong thing and not engage in the conversation. She encourages people to instead focus on learning, listening, understanding, validating, and evolving. Timestamps:
Key Highlight: The key to success is to have the right attitude and set up systems and techniques to have open conversations. ========================================= SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! ========================================= Follow Us: Twitter: https://twitter.com/SandlerTraining Linkedin: https://www.linkedin.com/school/sandler-training/ Instagram: https://www.instagram.com/sandlertraining/ Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr | |||
| How to Succeed at Selling Dead Peoples Things | 03 Apr 2023 | 00:29:03 | |
In this episode, we sit down with Duane Cerny, the author of Dead People's Things, to discuss the sales lessons from selling vintage furniture and clothing. Dwayne explains how he decided to switch career paths from a lawyer to a business selling mid-century modern furniture when he was around the age of 30. He had been doing other businesses that had been successful, and he remembered fondly his childhood spent in his mother's basement, surrounded by furniture from the 1950s. He was able to live on just $1,000 a month and put any money he made back into the business. 32 years later, he owns the largest multi-dealer antique store in Chicago. Find Duane Cerny and his book at https://sellingdeadpeoplesthings.com/ Timestamps:
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| How to Succeed at Unlocking the Magic of Story | 27 Mar 2023 | 00:37:31 | |
In this episode, we sit down with Stephanie Paul to discuss the magic of the story and how to use it to engage and influence any audience. Stephanie is an author and speaker coach who coaches executive sales teams, TEDx speakers, fundraisers, and other experts on how to become better storytellers and presenters. She believes that story is prewired into our brains, which is why it is so important to tickle that part of the brain. Stephanie explains that a story should be more than just a list of facts; it should be a message that emotionally moves us in some capacity. She has helped over 30 presenters craft compelling and concise stories as well as become better presenters. Find Stephanie Paul at https://stephaniepaulinc.com/powerfulgift/ Timestamps:
Key Highlights:
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| How to Succeed at Designing Your 30-Second Commercial | 22 Mar 2023 | 00:27:26 | |
This episode features Brad Ferguson as our guest. We talk about how to create a 30-Second commercial successfully. Brad advises salespeople to target their ideal clients and specify the issues that others are facing that they can resolve. He challenges them to consider what they provide the market and how they vary from their competition. The concept of a 30-Second commercial is a concise way of describing what you do and the problems you solve to potential customers. We also discuss different elements of a 30-Second commercial such as a brand promise, value proposition, and elevator pitch. In a nutshell, the conversation highlighted the importance of having the appropriate demeanor while talking with clients and the significance of having a concise and engaging 30-Second commercial. Timestamps:
Key Highlights:
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| How to Succeed at Tracking Real Sales Success | 07 Mar 2023 | 00:36:03 | |
How To Accurately Track & Measure Your Sales Success
In this episode, we sit down with Jennifer Smith, CEO and founder of Scribe, an automatic process documentation software. We discuss how people should go beyond simply looking at revenue when tracking sales success and instead focus on three levels: the number of deals, the new accounts acquired, and the existing accounts expanded. By taking a variety of metrics into account, sales teams can better track their success and make sure that they are achieving their goals. The conversation revolves around the concept of success and how to accurately measure it in terms of a company's overall strategy, sales team goals, and individual performance. Jennifer also notes that when considering success, the company must think about its overall strategy, marketing plans, product development, and efforts to drive user behavior.
Timestamps:
Key Highlights:
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| How to Succeed at Creating Demand | 27 Feb 2023 | 00:35:10 | |
How to Generate More Leads and Drive Sales with Demand Creation In this episode, we sit down with Christopher Roche, CEO of Catalyst Consulting, to discuss how to succeed at creating demand. Christopher explains that lead generation is the typical marketing approach used by companies, but it often leads to frustration due to unqualified leads. Christopher offers advice on how companies can create demand in their markets, such as by utilizing webinars, ebooks, and white papers to engage their target audiences. Additionally, he emphasizes the value of establishing rapport with clients and offering them content appropriate to their needs. By implementing these techniques, companies can increase demand in their markets and produce more qualified leads.
Timestamps:
Key Highlights:
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========================================= Find Christopher Roche at: https://www.linkedin.com/in/chrisjroche/
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| How to Succeed at Understanding Emotional Intelligence | 20 Feb 2023 | 00:23:31 | |
The One Skill You Need for Success in Sales: Emotional Intelligence
In this episode, we sit down with Phil Johnson, the founder of the Master of Business Leadership program, to discuss the importance of emotional intelligence (EQ) and how influential it is to drive revenue, productivity, and profitability. He offers some of his tried-and-true tactics on how EQ can set you apart from the competition and how to cultivate it.
We'll also be talking about some of the high-end companies that are generating exorbitant revenues by primarily focusing their hiring on emotional intelligence.
Timestamp:
Key takeaways:
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Find Phil at: https://www.linkedin.com/in/philipjpjohnson/
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| How To Succeed at the Karpman's Triangle with Danny Wood | 09 Dec 2024 | 00:30:45 | |
Unlock the secrets of the Karpman Drama Triangle and transform your approach to sales, management, and relationships! In our latest episode, expert guest Danny Wood joins us to unravel the complex roles of persecutor, rescuer, and victim that can disrupt personal and professional dynamics. Through lively examples from family settings to high-stakes sales environments, we shed light on how these roles manifest and challenge us to become more self-aware. By recognizing how these patterns play out, you'll gain powerful insights into fostering healthier, more productive interactions in every area of your life. We further explore the psychological underpinnings of these roles, focusing on transactional analysis and the significance of maintaining an "adult" perspective. Danny and I discuss strategies for breaking free from ingrained patterns that unconsciously influence our professional interactions, emphasizing the importance of setting aside ego to prevent defensive behaviors. Discover mindset shifts and techniques that can elevate good salespeople to extraordinary levels by sidestepping these psychological pitfalls. Tune in for practical, actionable guidance on mastering the psychological sales game and building a more harmonious team environment. (00:00) Understanding Cartman's Triangle Concept (00:00) Understanding Cartman's Triangle Concept This chapter introduces the concept of the Karpman Drama Triangle, exploring its implications in sales, management, and personal life. I am joined by Danny Wood, who explains the three roles within the triangle: persecutor, rescuer, and victim. We discuss how individuals can shift between these roles within a single interaction and the potential negative impacts on relationships. Through examples from family dynamics and sales management, we illustrate how people unconsciously engage in these roles, often without recognizing it as a game. The conversation highlights the importance of awareness to avoid falling into these destructive patterns and encourages reflection on personal and team dynamics to foster healthier interactions. (15:20) Mastering the Psychological Sales Game This chapter explores the dynamics of transactional analysis within team settings, focusing on the roles of persecutor, rescuer, and victim. We discuss how individuals often unconsciously engage in these roles, leading to dysfunctional interactions. By recognizing triggers and staying in the "adult" position, we can prevent ourselves from getting emotionally entangled in these games. We highlight the importance of leaving ego aside to avoid defensive behavior when faced with confrontation. The conversation also touches on how deeply ingrained patterns from our upbringing can influence professional interactions, often without our awareness. We stress the significance of understanding these dynamics, as they can transform good salespeople into exceptional ones. Techniques and mindset shifts are emphasized as key to navigating and avoiding these psychological traps.
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| How to Succeed at Finding a New Uniform | 13 Feb 2023 | 00:25:31 | |
Tips and strategies to find a new career for veterans and other life changes. In this episode, we sit down with Michele McManamon to discuss her inspiring journey as the CEO and co-founder of Operation New Uniform. A former Sandler trainer and owner of a business powered by the renowned training program, she shares how veterans can successfully transition from military service into their new careers. Discover invaluable insight on finding your ideal job role, developing appropriate attitudes for success, and setting achievable goals that will help you make an impact in today's competitive world! Veterans and those enduring a career reset frequently face daunting challenges. Our discussion emphasizes the importance of maintaining a positive attitude, speaking persuasively about one's resume, filling any gaps through volunteer experience or training opportunities available to those who are determined, all while having confidence in oneself for having gained valuable knowledge along the way that makes them uniquely qualified. Timestamps:
Key Takeaways: For successful career growth and personal satisfaction, it is critical to find supportive mentors who can provide guidance in understanding goals. In addition, having a balance of work and enjoyment along the journey will lead to greater success in life. In order to be successful in sales, it's important for individuals to take steps that will effectively position them as credible professionals. This could include setting up a personal LinkedIn profile and being mindful of certain behaviors so they are seen positively rather than coming across as sleazy or pushy. ========================================= SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! Get your TICKET to join our 2023 summit: https://events.sandler.com/summit2023 | |||
| How to Succeed at Being a Solutionary | 06 Feb 2023 | 00:28:13 | |
The Solutionary Mindset with Michael Mathews, VP for Innovation and Technology, Oral Roberts University Join us as Michael Mathews shares his expertise on becoming a Solutionary - someone who applies their time, intellect, emotion, and passion to solve today's most pressing issues. By understanding that there are no one-size-fits-all solutions for everything but rather tailor-made answers for each problem at hand, Mike outlines how this concept is key in assisting clients and employees to reach better outcomes. Whether you're working in sales or leading an organization, it is worth tuning into our episode! Michael Mathews is a solutionary, or a problem solver, who drives innovation, sales, and results. He believes that a common mistake people make is trying to boil the ocean or doing too much too quickly. Anything is possible, but it's important to understand the timing and the season of the problem. Michael advises to use third-grade logic, pay attention to people's emotions, have compassion, and find a solution to the problem. Timestamp:
Key Takeaways: You can bring a lot more value with intelligence by synthesizing that data, telling them what it means, or using it to solve a problem than you can with anything else. A solutionary is someone who is willing to invest time, intellect, emotion, and passion to find solutions for today's problems. There is no silver bullet for every issue, but there is a solution for every problem. ========================================= SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! Get your TICKET to join our 2023 summit: https://events.sandler.com/summit2023 | |||
| How to Succeed at Being Your Future Self Now with Dr. Benjamin Hardy | 02 Feb 2023 | 00:29:07 | |
In this episode, Dr. Benjamin Hardy will show you how to create the life you want by being your future self now! He'll explain why it's so important to have clarity on what you want and how to ACTUALLY achieve it.
Timestamps: 0:00:03 Exploring the Science of Future Self 0:02:27 Shifting Identity and Visualizing Your Future Self 0:04:05 Powerful Attitudes for Learning, Growth, and Change 0:07:37 Long-Term Goals and Behavior: Reflections from Ben Hardy's Ten-Year Journey 0:11:55 Self-Evaluation and Future-Focused Decision-Making 0:13:35 Raising Standards and Building Resilience 0:21:03 The Benefits of Being in the Right Set and Setting for Bigger Commitments 0:26:27 Setting Milestones for the Future and Achieving Family Goals
Key Takeaways:
Quote: "The main takeaway is that people's passions and purpose can change over time and that they should think about who they want to be, rather than what they want to be, in order to achieve success, happiness, and fulfillment."
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| How to Succeed with the Sales Lessons from Tommy Boy | 30 Jan 2023 | 00:22:20 | |
In this episode, Tiffany Koettel and I discuss the movie Tommy Boy and how the characters in the movie provide some great lessons on sales and coaching. In particular, we discuss how important it is to have a clear goal and plan and to take action even when things are not going well. You will also learn how today's salespeople can learn from the movie by taking more time to prepare for their calls and by thinking ahead to the end goal. Tiffany Koettel is a Sandler Sales trainer who has been a professional sales leader for over 20 years. She's a creative problem solver driven by values and vision to achieve goals at all levels. Focused on building solid relationships grounded in trust and communication, Tiffany is passionate about delivering results and guiding others who share her values to do the same. Timestamp: 0:00:02 Sales Lessons from the Movie Tommy Boy 0:02:56 The Benefits of a Good Attitude in Sales 0:04:22 The Importance of Being Yourself in Sales 0:06:11 Sales Coaching: The Good, The Bad, and The Ugly 0:10:16 The Importance of a Good Debrief 0:11:50 Sales Techniques from the Movie Tommy Boy 0:16:28 The Master Lesson in Sales from the Movie "Sailor Terminology" 0:17:59 The Power of Being Yourself in Sales 0:19:49 The Sandler Summit: A Conversation with Tiffany Koettel Key Takeaways: The best attitude to have is to be authentic and genuine and to let your conviction about what you are selling shine through. It is important to be yourself, and many salespeople make the mistake of trying to imitate what they think a stereotypical salesperson should be like. A good salesperson is more like a coach, and their goal is to help the client discover what their needs are and whether the product is a good fit for them. ========================================= SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! Get your TICKET to join our 2023 summit: https://events.sandler.com/summit2023 | |||
| How to Succeed at Using Sandler's Up-Front Contract to Increase Rapport | 23 Jan 2023 | 00:28:24 | |
In this episode, Chris McDonell discusses how to use Sandler's upfront contract to increase rapport. We will talk about how an upfront contract can help with bonding and rapport and how it can be used to ensure that objectives are clear. You will learn the importance of having an upfront contract in order to build rapport with a prospect. It is important to be clear about what each party wants to accomplish in the meeting and to have an understanding of the prospect's priorities. Outcomes should be determined upfront in order to make the meeting more productive. Timestamps:
Key Takeaways: Some people are very outgoing and friendly and may not like to stick to an agenda. The best way to communicate with each type of person is to be aware of their preferences and adjust accordingly. The upfront contract and bonding through the upfront contract, we're there to determine if there's a fit or if there's pain. We're talking about a lot of potentially very serious stuff, depending on what it is and what's going on, and that goes well below the surface level. ========================================= SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! Get your TICKET to join our 2023 summit: https://events.sandler.com/summit2023 | |||
| How to Succeed at Public Speaking | 16 Jan 2023 | 00:23:29 | |
In this episode, Brenden Kumarasamy will discuss how to succeed at public speaking, sharing tips on everything from body language to delivery. We will share the common misconceptions and challenges around public speaking. Motivation is more important than fear, and communication is often seen as a chore. Make sure to watch the full episode to find out how your life would change if you were a better communicator. Find Brenden Kumarasamy at https://www.rockstarcommunicator.com/ or on YouTube at MasterTalk: https://www.youtube.com/channel/UCBYFP4mZLQovr7W6Si6sueA Timestamps:
Key Takeaways: The most important one that encompasses all of that is understanding that the relationship that successful people have with failure is very different from the one that unsuccessful people have with failure. It's important to be proactive rather than reactive when communicating. When people are asked questions, they often don't know how to answer them. In order to be a better communicator, it is important to be prepared with questions in advance. ========================================= SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! Get your TICKET to join our 2023 summit: https://events.sandler.com/summit2023 | |||
| How to Succeed at Creating a Better Buyer Experience | 10 Jan 2023 | 00:27:20 | |
In this episode, Jonathon Blackburn will talk about the importance of having a clear sales process and perspective when speaking with buyers, and how sales enablement can help sales reps to sell more effectively. We will discuss the importance of follow-up after an initial discovery call or demo, and how sales reps can use tools like Quiller to progress conversations. The goal of creating a better buying experience is to make it easier for people to buy. This can be accomplished by providing more options for buyers to consider, as well as making it easier for them to make a decision. Find Jonathan Blackburn and Qwilr at https://qwilr.com/. Timestamps:
Key Takeaways: A good follow-up process should really follow your sales process, meaning you build along with it. As you continue to have conversations, continue to add to them. Have a really clear understanding of how you can help and to make sure that the prospect clearly understands the value you provide in relation to what their gap is, what they're trying to achieve, and what their ideal state or pain is. ========================================= SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! Get your TICKET to join our 2023 summit: https://events.sandler.com/summit2023 | |||
| How to Succeed at Managing and Measuring Productivity | 02 Jan 2023 | 00:27:49 | |
Brian Jackson, Sandler coach from San Diego, talks about productivity hacks: how to measure and manage productivity Productivity is one of the most important aspects of any business. Productivity isn't just about quantity—it's also about quality. It can also be one of the most difficult to measure and manage. In this podcast, we'll talk about how sometimes small goals can be more motivating than big goals, and how having a clear plan with specific and measurable goals is important for success. Timestamp:
Key Takeaways: The quantity metrics keep us honest on our behaviors, but the quality metrics help with leadership and your sandler coach knowing what might we need to lean into and increase our effectiveness in terms of our techniques. Two people with two completely different plans can land at the same number of conversations, the same number of prospects, the same number of proposals, and the same number of closed deals. Productivity is one that many people struggle with. In this podcast, we will teach you the different types of goals and measurements, and how having the wrong goals can throw you off. ========================================= SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! Get your TICKET to join our 2023 summit: https://events.sandler.com/summit2023 | |||
| How to Succeed at 2023 - The Top 22 Lessons from 2022 | 31 Dec 2022 | 00:18:35 | |
Mike Montague shares the Top 22 Lessons for Salespeople and Sales Leaders from Sandler from 2022 as collected from around the world by our clients, trainers, and prospects.
========================================= SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! Get your TICKET to join our 2023 summit: https://events.sandler.com/summit2023 | |||
| How to Succeed at Surviving an Economic Recession | 26 Dec 2022 | 00:26:44 | |
Gerry Weinberg, Sandler trainer from Detroit, and his business have survived multiple recessions. In order to be successful during an economic recession, it is important to choose HOW you participate in the recession and believe that it is the greatest opportunity that has ever happened. This means that prospecting never ends and that it is important to constantly be looking for new business In this episode, Gerry Weinberg from Detroit talks about how to survive an economic recession. He shares his experience as a Sailor trainer and explains how downturns can actually be opportunities for businesses. Timestamps:
Key Takeaways: The key to growth is proactive networking and asking for referrals, something that salespeople traditionally avoid for personal reasons. In an economic recession, it is important to focus on selling to people who can buy. Time and money become more precious during a recession, so it is important to use them wisely. ========================================= SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! Get your TICKET to join our 2023 summit: https://events.sandler.com/summit2023 | |||
| How To Succeed at Time Management For Sales Leaders with Dan Stalp | 02 Dec 2024 | 00:34:45 | |
Unlock the secrets to mastering time management and elevate your sales leadership game with insights from Dan Stalp, a seasoned performance consultant and trainer at Sandler. In our enlightening conversation, we challenge the myths of multitasking and highlight the art of distinguishing between cognitive and routine tasks to supercharge productivity. Our discussion promises to transform your chaotic workdays into structured, effective sessions through proactive planning and the strategic use of time blocks. Discover the power of prioritization and focus, a hallmark of successful leaders who concentrate on three or fewer vital tasks each day. With Dan's guidance, we explore innovative strategies like color-coding tasks to emphasize income-generating activities. By embracing the DISC personality model, you'll gain a nuanced understanding of how different personality types influence time management and delegation skills, equipping you to navigate these challenges with ease. Finally, we introduce the Sandler "cookbook" concept, a strategic tool for planning and organizing sales activities that promote consistent effort and predictable success. This approach not only balances managing existing accounts with pursuing new opportunities but also helps avoid procrastination. Whether you're facing the dilemma of a disrupted schedule or seeking to model effective time management for your team, our episode offers a comprehensive guide to mastering sales time management, ensuring you lead with efficiency and respect. Join us on the How to Succeed Podcast for a wealth of insights and practical tips to elevate your sales leadership journey. (00:00) Improving Time Management for Sales Managers (00:00) Improving Time Management for Sales Managers This chapter focuses on the intricacies of time management for sales managers, with insights from Dan Stout, a world-class performance consultant and trainer at Sandler. We explore the common struggles with multitasking, debunking the myth that it is always beneficial. Dan emphasizes the importance of distinguishing between cognitive tasks that require focused attention and routine tasks that can be managed simultaneously. We also touch on the significance of proactive planning to avoid the pitfalls of reactive behavior, which often results in a chaotic day. By incorporating structured time blocks and avoiding learned helplessness among team members, sales leaders can enhance productivity and create a more respectful and effective work environment. (08:39) Prioritizing Vital Functions for Sales Managers This chapter explores the importance of focus and prioritization in leadership and productivity. We discuss how successful leaders manage their time by identifying three or fewer vital functions to concentrate on daily, rather than trying to accomplish everything at once. By categorizing tasks with color coding, such as green for income-generating activities, leaders can quickly assess their productivity and ensure they are spending the majority of their time on crucial tasks. We emphasize the difference between being intentional with priorities and simply reacting to daily demands, highlighting the tendency for some to focus on easy tasks instead of the essential ones. We also touch on the DISC personality model to understand how different personality types can influence time management and delegation skills. (15:23) Leadership Strategies for Time Management This chapter explores the intricate relationship between time management and personality types using the DISC model. With 19 years of coaching experience, I reflect on how different personality traits influence our time management challenges and strategies. For Dominants (D), the challenge lies in prioritization and delegation to prevent overloading themselves. Influencers (I) often struggle with saying no due to their people-pleasing nature. Steady personalities (S) procrastinate to maintain peace, while Conscientious types (C) are hindered by the need for perfection. I suggest practical tips, like encouraging Cs to start projects and perfect them along the way, much like a sailboat adjusting its course. Additionally, I address the role of leaders in modeling effective time management for their teams, emphasizing the importance of being a credible example for others to seek advice. If a leader is not perceived as efficient, team members may not be inclined to seek guidance, highlighting the necessity for leaders to continuously work on their time management skills. (23:49) Mastering Sales Time Management This chapter focuses on effective time management for sales leaders by introducing the Sandler concept known as the "cookbook." We explore the importance of differentiating between leading and lagging indicators, emphasizing that sales success is better achieved by controlling what you can, rather than solely relying on outcomes. The cookbook serves as a strategic tool for planning and organizing daily and weekly behaviors and activities necessary to meet ambitious sales goals, such as a $10 million quota. By reverse engineering necessary actions, such as face-to-face meetings and outbound calls, and focusing on consistent effort, sales leaders can create a predictable path to success. The discussion highlights how this structured approach not only guides salespeople in balancing time between growing existing accounts and seeking new opportunities but also helps them avoid the pitfalls of procrastination, akin to a runner's dilemma when bad weather disrupts their training schedule. (33:59) Effective Sales Time Management Tips This chapter focuses on enhancing sales leadership through effective time management strategies, as discussed with Dan Stalp. We explore how the mindset and approach to time management can significantly boost efficiency and effectiveness in daily operations. Key insights include the importance of structured daily routines and the prioritization of tasks to optimize productivity. Listeners are encouraged to revisit our earlier episode on Cookbook for further details and techniques related to this topic. Thank you for joining us on the How to Succeed Podcast, where we continue to equip you with the tools for successful selling.
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| How to Succeed at Employee Engagement | 19 Dec 2022 | 00:24:17 | |
Matt Phelan, Founder of the Happiness Index, talks about productive workforces. In order to create an impactful and successful business, employees need to have confidence and the right attitude. This means treating people with respect and understanding, and not just seeing them as a means to an end. When employees are happy and engaged at work, they are more productive and the company thrives. Employee engagement is key to the success of any organization. Listen to the podcast to learn the secret to getting your team on board and engaged in their work! Timestamps:
Key Takeaways
========================================= SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! Get your TICKET to join our 2023 summit: https://events.sandler.com/summit2023 | |||
| How to Succeed at Thriving in Economic Uncertainty | 12 Dec 2022 | 00:27:56 | |
Kaysi Curtain talks about thriving in uncertainty and growing when others are shrinking. In order to be successful, it is important to have a positive outlook and to be realistic. In this video, we will have Kaysi Curtin discusses how to thrive in uncertainty. She talks about how her behavior and attitude have helped her thrive in her business, despite the challenges she has faced. She also provides some tips on how to build techniques that can help people thrive in uncertain times. Timestamps:
Key Takeaways: When you have a strong personal presence and conviction, you can close more deals than if you were just confident. Great salespeople can find a way to position themselves regardless of the external situation. They can help people in pain or inspire and encourage those that are succeeding. The key to success is to constantly challenge prospects, salespeople, and customers with interesting questions using a consultative approach. ========================================= SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! Get your TICKET to join our 2023 summit: https://events.sandler.com/summit2023 | |||
| How to Succeed at Matching Your Sales Process to the Buying Process | 05 Dec 2022 | 00:30:32 | |
David Fischer, Sandler trainer, talks about understanding the buying process to sell more effectively. The sales process has changed significantly in recent years. Prospects are now much more informed about their options and the buying process than they used to be, so salespeople must adapt their approach accordingly. In this video, you will learn more about the buying process to understand your clients better and sell more effectively. Get the Sandler book, How to Sell to the Modern Buyer, in the Sandler Shop, Amazon, or Kindle. Timestamps:
Key Takeaway The ideal sales process is when we have a good understanding of the objectives that our clients are trying to hit. Get the Sandler book, How to Sell to the Modern Buyer, in the Sandler Shop, Amazon, or Kindle. ======================================== SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! Get your TICKET to join our 2023 summit: https://events.sandler.com/summit2023 | |||
| How to Succeed at Recession-Proofing Your Culture | 28 Nov 2022 | 00:21:29 | |
Steve Montague, Sandler coach from Kansas City, returns to talk about recession-proofing your team and culture. The biggest thing that great leaders do during tough times maintains a positive attitude and focus on growth. They also practice radical transparency with their team and invest in their people, even when resources are tight. In this video, we will discuss how businesses can cut costs without harming their growth Timestamp 0:02:06 Leadership in Difficult Times 0:03:37 The Impact of a Leader's Mindset on Business Success 0:08:16 The Benefits of Marketing and Sales Investments 0:09:47 The Importance of Focusing on Profitable Deals in a Downtime 0:11:27 Recession-Proofing Your Business and Company Culture 0:16:54 The Success Principles
Memorable Quotes "Sometimes dropping a bad client can be the best thing for you to free up time and resources or to move on to more profitable deals, especially in prospecting" ========================================= SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! Get your TICKET to join our 2023 summit: https://events.sandler.com/summit2023 ========================================= Follow Us: Twitter: https://twitter.com/SandlerTraining Linkedin: https://www.linkedin.com/school/sandler-training/ Instagram: https://www.instagram.com/sandlertraining/ Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr | |||
| Thank You Prospects | 23 Nov 2022 | 00:02:18 | |
An Essay from our founder, David H. Sandler: Thank You, Prospects FOR every turndown, which made me stronger even though at the time I thought it was the end of my career. FOR every backout which left me disappointed and discouraged…and a special apology for all the 4-letter words that went through my mind at the time. FOR not showing up for a Monday morning appointment that had been confirmed, and one which I was worried about all weekend…you taught me how to relax and enjoy my family…seven days a week. FOR every "I want to think it over"… until I became angry enough to learn how to deal with a stall which had no substance except in my own mind. FOR every other stall and objection I have never been able to find in any sales training manual…which made me a better salesperson by forcing me to use my creativity in order to find a response. FOR teaching me that money is a conceptual thing and not a technical thing, and that you only had as much money as I was strong enough to ask for…even though it had no relationship to what you really would have spent for what I was selling. FOR every ignored voicemail, text, DM, and email…which taught me how to bring value and earn your attention. FOR every conversation I had with my family where I had to defend the business of selling which eventually even convinced me that selling was a worthwhile, legitimate profession…in spite of what you were telling me and anyone who would listen.
…AND a final thank you, for putting up with my ineptness, my fears, my worries, my self-doubt, my introversion, and all the other self-limitations I placed upon myself, which only by practicing on you, could I have learned to overcome to become the professional I am today. SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! Get your ticket to join our 2023 summit: https://events.sandler.com/summit2023 | |||
| How to Succeed at Sandler-izing Your Sales Tech Stack | 21 Nov 2022 | 00:30:05 | |
Learn how to optimize your Sandler sales process by leveraging technology with Sandler author and sales tech futurist, Jody Williamson. SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! Get your ticket to join our 2023 summit: https://events.sandler.com/summit2023 | |||
| How to Succeed at Starting Interesting Sales Conversations | 15 Nov 2022 | 00:31:30 | |
Register for the free HubSpot Academy course at: https://www.sandler.com/startingconversations Kyle Jepson and Mike Montague, instructors in this new course, talk about why salespeople fail to connect in prospecting calls and how you can bring more relevance and credibility to your sales conversations. In fact, 60% of people find generic sales pitches irritating. Most salespeople are overly enthusiastic and use resume-style hyperbole when trying to get a buyer's attention. However, Sandler has discovered what savvy salespeople already know. To be successful, you must make the conversation about the buyer's needs, not your credentials, and differentiate yourself from competitors. In this lesson, you'll learn how to properly introduce yourself and your company in a way that drives engaging sales conversations. Learn Sandler's four steps to a powerful, buyer-focused, 30-second value proposition and craft yours alongside our experts. This lesson is designed for salespeople and their leaders who are struggling to fill the top of the funnel and close enough business from their inbound leads. Register for the free HubSpot Academy course at: https://www.sandler.com/startingconversations | |||
| How to Succeed at Understanding the Buyers Journey | 14 Nov 2022 | 00:31:07 | |
How to close more deals by understanding the buyer's journey with Sandler trainer and author, David Davies! Get the Sandler book, How to Sell to the Modern Buyer, in the Sandler Shop, Amazon, or Kindle. SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! Get your ticket to join our 2023 summit: https://events.sandler.com/summit2023 | |||
| How to Succeed at Creating a Sales Compensation Plan | 07 Nov 2022 | 00:29:17 | |
Hamish Knox, the award-winning Sandler trainer, talks about how to structure and implement effective sales compensation plans! SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! Get your ticket to join our 2023 summit: https://events.sandler.com/summit2023 | |||
| How to Succeed at Improving Your Communications with DISC | 31 Oct 2022 | 00:25:36 | |
Boost Your Conversions by Understanding Your Client's Style with Chris Drouin of Sandler! SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! Get your ticket to join our 2023 summit: https://events.sandler.com/summit2023 | |||
| How To Succeed at the Art of Powerful Sales Communication with Matt Detjen | 25 Nov 2024 | 00:44:06 | |
Matt Detjen, author of "The Art of Powerful Sales Communication," joins us for an insightful conversation about revolutionizing sales strategies with effective communication. Matt shares his transformative experience from attending a pivotal sales course in 2007, which inspired him to write his book during the pandemic. In our discussion, he expands on techniques like reflective listening, which goes beyond traditional listening by actively engaging with clients and providing feedback to establish mutual understanding. This approach not only clarifies communication but also fosters deeper, more collaborative relationships with clients. We further explore how building trust and empathy can make a significant difference in sales interactions. Through illustrative exercises and real-life examples, Matt explains how acknowledging and addressing issues openly can transform defensive responses into opportunities for building trust. We emphasize the importance of meaningful interactions, moving past superficial connections to establish real rapport. Techniques like Sandler's "upfront contract" aid in setting clear agendas, ensuring expectations are met, and managing meeting times effectively. Finally, Matt delves into the art of persuasive communication, where mindset and behavior play crucial roles alongside traditional persuasion skills. He introduces the success triangle concept: prioritizing trust and communication skills over product knowledge. With actionable advice on persuasive outlines and reflective techniques, Matt equips listeners with tools to enhance clarity and direction in sales meetings. His insights align with Sandler's philosophy, offering enriched perspectives for those eager to elevate their sales communication prowess.
(00:03) The Art of Powerful Sales Communication
(00:03) The Art of Powerful Sales Communication This chapter introduces Matt Detjen, an author and Sandler client, who discusses his book "The Art of Powerful Sales Communication." Matt shares his journey in sales, highlighting a pivotal course he took in 2007 that transformed his approach to sales communication. He explains how the book was born during the COVID-19 pandemic when he realized the need to make the powerful lessons from the course accessible to a wider audience. We explore the transition from focusing solely on product knowledge to emphasizing effective communication, especially in high-stakes roles like senior account management. One key concept Matt introduces is reflective listening, which goes beyond the traditional notion of listening by actively engaging with the speaker and providing feedback to ensure a mutual understanding. This approach not only clarifies communication but also encourages further dialogue, paving the way for a more collaborative relationship with clients. (10:42) Building Trust in Sales Communication This chapter explores the crucial role of reflection and trust in effective sales communication. I share an exercise used in classroom settings that highlights the tendency of individuals to default to defensive responses when faced with criticism, instead of reflecting and owning the issue. By acknowledging and addressing problems openly, we not only defuse potential negativity but also build trust with customers. We emphasize the importance of bringing issues to the table proactively, fostering a shared journey with customers where intentions and progress are transparently communicated. Trust becomes the cornerstone of this relationship, especially during the discovery phase of sales, which is pivotal in either nurturing or damaging the customer relationship. Through reflective practices and open dialogue, we lay the foundation for a trust-filled relationship, essential for successful sales outcomes. (15:18) Building Trust Through Empathy and Rapport This chapter explores the vital connection between empathy and trust in sales communication, drawing insights from Matt's book, "Reflect the Art of Powerful Sales Communication." We acknowledge the challenges sales professionals face in overcoming preconceived notions from past buyer-seller interactions. Empathy plays a crucial role, as recognizing that each client is an individual with unique experiences and concerns can strengthen trust. We address the pitfalls of superficial rapport-building, such as focusing excessively on trivial topics like a fish on the wall, and emphasize the importance of meaningful interaction. Real rapport is cultivated through clear communication, setting expectations, and establishing mutual understanding. We highlight techniques such as the "upfront contract" from Sandler to set agendas and manage meeting time effectively, fostering genuine connections and productive sales engagements. (29:37) Mastering Persuasive Sales Communication This chapter explores the critical components of successful sales communication by emphasizing the importance of mindset, behavior, and the art of persuasion. We discuss the concept of the success triangle, where building trust and communication skills take precedence over the product itself. We tackle the stigma associated with persuasion, arguing that effective persuasion is about ethically presenting facts to influence decision-making positively. Drawing parallels to a doctor's responsibility, we highlight the seller's role in addressing customer needs through learned communication skills. The chapter also introduces actionable behaviors, such as employing the high school speech model of telling, reinforcing, and recapping key points, which enhances clarity and direction in meetings, especially in corporate environments. This approach not only facilitates effective internal communication but also ensures alignment and purpose throughout any sales interaction. (37:30) Persuasive Outline and Reflecting Techniques This chapter focuses on enhancing persuasive communication by utilizing effective outlines and reflective listening techniques. We explore the importance of structuring conversations with strategic bookends, such as teasing the outcome and closing strong, to guide listeners through a persuasive journey. The conversation highlights the tactic of reflecting, emphasizing the need to sift through conversations to capture and reflect key insights back to the listener in our own words. We also discuss practicing reflective listening in low-risk environments like conversations with family and friends, particularly with children, to hone the skill. Additionally, there's an engaging comparison to personal relationships, where the urge to "fix" is contrasted with the need to simply listen. Finally, I share how to connect with me and access my resources for further exploration into these techniques. (42:36) Elevating Sales Communication Skills This chapter features a conversation with Matt Detjen, author of "Reflect," a book that emphasizes the art of powerful sales communication. We explore how building trust-based relationships is crucial for long-term success in sales, beyond just the product or company history. Matt's insights align with Sandler's philosophy, providing an enhanced perspective for those familiar with Sandler's training. For listeners eager to elevate their sales communication skills, "Reflect" offers valuable lessons that complement and extend the teachings from Sandler consultants and trainers. Don't miss the opportunity to enrich your sales approach by engaging with Matt's work.
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| How to Succeed at Selling Through Internal Champions | 24 Oct 2022 | 00:21:24 | |
How to Create an Army of Internal Champions for Your Product with Aaron Prickel of Sandler. Creating an internal champion for your product is one of the best things you can do to increase sales and market share. In this video, you will learn how to create an army of internal champions for your product. Timestamps & Key Topics0:00:02 How to Succeed at Selling Through Internal Champions 0:01:56 Working with Internal Champions: The Ideal Attitudes 0:03:29 The Importance of Internal Champions and How to Handle Them 0:04:56 The Importance of Internal Champions in the Sales Process 0:09:38 The Power of Internal Champions in Enterprise Sales 0:12:55 The Benefits and Importance of Having a Champion in Sales 0:14:16 The Power of Conviction in Business and Sales Key Takeaway
SUBSCRIBE: https://podfollow.com/howtosucceed Get your ticket to join our 2023 summit: https://events.sandler.com/summit2023 #sales #sandler #internalchampions #product #selling #sell | |||
| How to Succeed at Reducing Risk for the Buyer | 17 Oct 2022 | 00:24:25 | |
Secrets to Boosting Sales and Minimizing Risk for Your Customers with David Trapani of Sandler As a salesperson, it is important to be aware of the risks that buyers face when purchasing a property. In this video, we discuss some of the best practices you can implement in order to reduce the risk for your buyers. Timestamps & Key Topics0:00:03 Reducing risk for the buyer 0:02:16 The ideal attitude for salespeople in a sales call 0:03:55 Key things to do and when 0:08:58 The benefits of an upfront contract 0:10:26 The benefits of a predictable selling process 0:16:39 Reducing risk in the sales process 0:18:21The power of questions in sales 0:20:00 The perfect day 0:21:38 The power of predictability: how to succeed at reducing risk for the buyer Key Takeaways
Don't forget to subscribe and leave us a comment! SUBSCRIBE: https://podfollow.com/howtosucceed Get your ticket to join our 2023 summit: https://events.sandler.com/summit2023 #sales #reducingrisks #risk #salesrisk #buyer #salesprocess | |||
| How to Succeed at Gaining Access to Power | 10 Oct 2022 | 00:27:39 | |
Are you looking to close big deals? In this podcast, we share the untold truth about closing big deals. You'll learn how to overcome objections, get more referrals, and increase your closes! It's Wade Rown, Sandler trainer from Chattanooga, Tennessee. Key Topic: 0:00:03 How to Succeed at Gaining Access to Power 0:02:18 The Power of Self-Awareness in Sales 0:07:01 The Power of Pre-Call Planning in Business Development 0:08:49 Pre-Call Planning for a Successful Meeting 0:10:37 Pre-Call Planning Formula for Successful Sales Calls 0:12:08 The Power of Preparation in Business Development 0:16:21 The Power of an Entrepreneurial Mindset in Sales 0:18:21 The Power of Pre-Planning: How to Make the Right Connections and Achieve Success
Memorable Quotes: "The first sale really is to the appointment." "People buy for their reasons, not our reasons." "We are paid to be professional communicators, and we are not our own audience." "When our mindset changes in our attitude of mind, body, spirit, and those things are staying healthy, then it's going to drive those proper behaviors that we need to be doing." SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! Get your ticket to join our 2023 summit: https://events.sandler.com/summit2023 #sandler #sandlerworldwid #closingdeals #closingtips #salesclosing #sales | |||
| How to Succeed at Avoiding Common Prospecting Mistakes | 04 Oct 2022 | 00:32:34 | |
In this episode of the How to Succeed Podcast, Emily Yepes discusses some common mistakes salespeople make when prospecting for new customers. She explains that a lot of the fear and anxiety around prospecting stems from negative beliefs salespeople have about the process. She also outlines some simple fixes for these mistakes, such as having the right attitude and focusing on the right activities.
Resources: Don't miss a chance to register for Sandler Summit 2023! Every year gets bigger and better. Will you be a part of it this year? Get your tickets now: https://events.sandler.com/summit2023
Key Topics in this Episode:
Memorable Quotes:
#sandler #sandlertraining #sandlerworldwide #sales #selling #prospecting #commonmistakes #prospect SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! Happy Selling! | |||
| How to Succeed at Reading Other People | 27 Sep 2022 | 00:28:07 | |
Reading Other People in Sales: How to Influence, Persuade, and Close Deals Sales are all about relationships. To be successful, you need to be able to build trust and rapport with your potential customers. And one of the best ways to do that is by reading other people. When you're in a sales situation, reading about other people can help you understand their needs and desires. It can also help you influence and persuade them to buy what you're selling. And finally, it can help you close the deal and get the sale. Greg Orth is a long-time Sandler trainer from Lancaster, Pennsylvania and he will help us understand why reading other people can help you close more deals! SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! Happy Selling! | |||
| How to Sell to the Modern Buyer | 26 Sep 2022 | 00:27:03 | |
Mike Montague interviews David Mattson, President and CEO of Sandler and author of How to Sell to the Modern Buyer. Dave talks about the new Sandler book and how modern sellers can align with the current reality of selling in a hybrid world. Get the Sandler book, How to Sell to the Modern Buyer, in the Sandler Shop, Amazon, or Kindle.
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| How to Succeed at Recognizing Your Own Behaviors and Triggers | 19 Sep 2022 | 00:31:39 | |
Tim Goering, Sandler trainer and expert in drama and trigger conversations, talks about how to recognize your own DISC behavioral styles and your personality triggers. The DISC model divides people into four main behavioral styles. Individuals are identified as either People-oriented or Task-oriented. They are further distinguished as Reserved or Active. The resulting behavioral styles are called: If you would like more information on DISC, reach out to a local Sandler Trainer or our Enterprise team for multi-location organizations. SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! Join us in our virtual summit: www.sandler.com/summit | |||
| How to Succeed at Adjusting Your Communication | 12 Sep 2022 | 00:26:00 | |
Andrew Wall is a long-time Sandler trainer from Toronto, Canada talking about how to adjust your communication style for sales and leadership success. This is an advanced lesson about DISC behavioral style for the sales profession. If you would like to learn more about DISC, please contact a local Sandler trainer or our Enterprise team for multi-location organizations. The DISC model divides people into four main behavioral styles. Individuals are identified as either People-oriented or Task-oriented. They are further distinguished as Reserved or Active. The resulting behavioral styles are called: SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! Join us in our virtual summit: www.sandler.com/summit | |||
| How to Succeed at Applying DISC in Sales | 05 Sep 2022 | 00:28:21 | |
Learn how to use DISC behavioral styles in your sales strategy to maximize your results. The DISC model divides people into four main behavioral styles. Individuals are identified as either People-oriented or Task-oriented. They are further distinguished as Reserved or Active. The resulting behavioral styles are called: Contact a local Sandler trainer to get your own DISC profile today! SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! Join us in our virtual summit: www.sandler.com/summit | |||
| How to Succeed at Knowing When to Use An Upfront Contract | 29 Aug 2022 | 00:24:00 | |
Upfront contracts are used in Sandler training to describe mutual agreements between buyers and sellers about what will happen next. They are verbal agreements about anything from the agenda for the meeting to the next steps in the buyer's journey. How and when to use Upfront Contracts is crucial. Let's find out in this episode as Joe Ippolito joined us to talk about this topic so watch until the end of this video. 00:00-00:34 Intro 00:39-03:33 What is an Upfront Contact and when to use it? 04:22-08:35 Common misconceptions about Upfront Contract 08:37-12:11 Behavior for setting an Upfront Contract 12:13-18:20 Techniques for setting an Upfront Contract SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! Join us in our virtual summit: www.sandler.com/summit | |||
| How To Succeed at Sales Coaching to Your Sales People with Alana Nicol | 18 Nov 2024 | 00:21:44 | |
Award-winning sales guru Alana Nicol joins us to shed light on the dynamic world of sales coaching. We dissect the multiple roles that sales leaders juggle—supervision, training, coaching, and mentoring—and why a balance among these is crucial. Alana shares her insights on how great leaders go beyond mere supervision to foster an environment ripe for growth and development. Learn how coaching serves as a pivotal tool for honing the skills of your team members, guiding them along their career paths while embedding them into the organizational culture. Imagine your sales team as professional athletes; even the best need consistent practice to stay at the top of their game. This episode explores the importance of pre-call planning and practice, with Alana offering practical strategies to help overcome common challenges like time constraints. Transform your sales meetings with the power of role-playing in a supportive environment, boosting both confidence and performance. Our discussion brings to light how meticulous preparation can elevate the outcomes of your sales endeavors, regardless of how seasoned your team might be. Leverage the transformative "more, better, different" model to uncover areas ripe for improvement in your sales strategy. Alana emphasizes the value of a growth mindset and the necessity of one-on-one coaching to drive personal and professional success. This episode serves as a toolkit for leaders striving to develop their teams, urging them to focus on genuine growth rather than getting sidetracked by administrative tasks. Whether you're an experienced sales manager or just starting out, you'll find valuable insights to enhance your leadership skills and propel your team to new heights. (00:00) - Sales Coaching Strategies and Techniques (11:27) - Effective Sales Coaching Practices (15:38) - Enhancing Sales Leadership Through Coaching (00:00) Sales Coaching Strategies and Techniques This chapter focuses on the crucial role of sales coaching in enhancing the performance of sales teams. Alana Nicol, a David H Sandler award winner, shares insights into the various responsibilities of sales leaders and how they can effectively support their teams. We discuss the four essential hats that sales leaders must wear: supervisory, training, coaching, and mentoring. The supervisory role ensures salespeople engage in the right activities, while the training role involves imparting new skills and knowledge. Coaching is emphasized as a one-on-one activity to enhance existing skills, distinct from training. Lastly, mentoring is highlighted as a way to guide individuals through cultural norms and career pathing. This chapter highlights the balance required among these roles and how sales managers often spend too much time on supervision, overlooking the other important aspects of their leadership duties. (11:27) Effective Sales Coaching Practices This chapter explores the importance of pre-call planning and practice in sales leadership. We discuss how these elements are crucial for improving deal outcomes and developing sales teams, comparing it to how professional athletes consistently practice to maintain their skills. We emphasize that even experienced salespeople can benefit from structured preparation, challenging the common misconception that practice is unnecessary. We also highlight the significance of creating a safe environment for role-playing to boost confidence and performance. Finally, we address the obstacles leaders face, such as time constraints and lack of processes, and suggest simple yet effective strategies for consistent practice and coaching, enhancing both individual and team success. (15:38) Enhancing Sales Leadership Through Coaching This chapter focuses on the "more, better, different" model as a powerful coaching technique for sales managers. We explore how this model helps identify areas for improvement by asking what actions should be increased, improved, or changed, promoting a positive and balanced approach between tactical and strategic thinking. The discussion emphasizes the importance of a growth-oriented mindset, prioritizing one-on-one coaching, and creating a safe environment for salespeople to practice and improve without fear of judgment. We highlight the value of pre-call planning as a tool for sales leaders, even those with less experience, to effectively coach their teams and accelerate their own learning. The key takeaway is that great leaders focus on developing their people, driving success through growth and achieving both personal and professional goals, rather than getting bogged down in administrative tasks. | |||
| How to Succeed at Raising Your Sales | 22 Aug 2022 | 00:24:19 | |
Are you looking for tips on how to raise your sales? Look no further! This video will provide you with actionable advice that you can use to increase your sales and grow your business. "How does life adversity help you build strength and how do resets help you come back stronger than you ever were before." -Clint Unrau, Sandler Trainer from Winnipeg, Canada He joined us today to talk about raising your sales and Why having the right attitude boosts your sales pipeline? Tune in as we go over these topics: 00:00-00:42 Intro 00:44-03:09 How to raise your sales? 03:18-04:14 Ideal attitude and common misconceptions 04:15-07:00 Languishing burnout 07:01-13:58 Behavior, attitude, and techniques 14:21-17:28 Skills needed to learn in raising your sales 21:18- 23:36 Q&A with Clin Unrau Join our virtual summit: www.sandler.com/summit | |||
| How to Succeed at Aligning with the Buyer's Journey | 15 Aug 2022 | 00:29:30 | |
By understanding the buyer's journey, businesses can create marketing strategies that are tailored to each stage of the process. By providing helpful information at each stage, businesses can build trust with their potential customers and ultimately drive sales. Get the Sandler book, How to Sell to the Modern Buyer, in the Sandler Shop, Amazon, or Kindle. Jeremy Thomson will help us understand the buyer's journey through these topics: 00:00-00:40 Intro 00:50-02:47 What is the buyer's journey all about? 02:55-07:00 Common misconceptions about sales and marketing 07:07-09:50 Marketing to buyer's journey 09:52-11:57 Learning how to treat buyers differently throughout sales and marketing funnels 11:58-17:22 Marketing qualified leads vs. Sales qualified leads 17:28-22:16 Tips and tricks for understanding the buyer's journey 22:18-23:35 Best advice from Jeremy about the buyer's journey 23:43-28:54 Q&A with Jeremy Thomson Find him at: https://www.linkedin.com/in/jeremywthomson/ SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! Join us in our virtual summit: www.sandler.com/summit | |||
| Virtual Summit 2022 Invitation | 10 Aug 2022 | 00:04:28 | |
Register now to claim your complimentary seat: https://reports.sandler.com/virtual-summit-2022/k.html SANDLER VIRTUAL SUMMIT 2022 Grow your business, grow your people, grow yourself. We will share with all attendees... a special edition of Selling Power Magazine featuring Sandler PLUS a discount on your 2023 Sandler Summit LIVE ticket registration! Designed for salespeople, sales managers, and sales leaders of all levels, from small businesses to enterprise sales organizations. The Virtual Summit will provide a variety of content from top-rated presenters in the industry. This is an excellent opportunity to ramp up new hires or those new to the Sandler methodology in a one-day session filled with complimentary learning opportunities. Register now to claim your complimentary seat: https://reports.sandler.com/virtual-summit-2022/k.html Subscribe to our YouTube Channel for updates, recordings, podcasts, and more from the Virtual Summit: https://www.youtube.com/sandlerworldwide?sub_confirmation=1 | |||